One thing never lies and it’s the numbers. And regardless of the market, businesses need to be making smart marketing, sales, operations, and financial decisions driven by the data. But what small team has the time to sort through all those numbers and charts to make sense of it all for their specific business model? Listen in every week as advertising strategist, Meghan Maydel breaks down the data to provide the trends and insights businesses with small marketing teams need to put this information into action now—in short, to the point episodes. For more info, visit disruptrcreative.co and meghanmaydel.com.
Join Meghan has she interviews Scott Harris, co-owner of Catoctin Creek about their recent collaboration with heavy metal band, GWAR and the impact it's had on Catoctin Creek's reach.Mentioned In This Episode:Catoctin CreekRagnarök Rye Press ReleaseHave questions, ideas, or just wanna say hi? Contact Meghan via meghan.maydel {at} disruptrmedia {dot} com.
Mentioned This Episode:Podcast engagement StatsMeghan's favorite sticker brandHave questions, comments, or just wanna say hi? Reach Meghan here.
Mentioned In This Episode:Average email ROI statEmails per day statEmail Meghan with questions or topics you'd love to hear about here.
Mentioned In This Episode:IWSR report on on-premise losses IWSR report on consumer behavior post COVIDHave Qs or topics you want to see covered? Shoot the team an email via meghan.maydel {at} disruptrmedia.co.
Have topics you'd love to make sure are covered? Want to throw your hat in the ring to share your story?Email host Meghan Maydel, here.
What to expect from Distill & Disrupt, launching January 2021!
Sources and Resources Mentioned In The Episode:Aleia's InstagramAleia's Resources for Disruptr ListenersThe Hill Creatives
Sources and Resources Mentioned In This Episode:Advertising Budget CalculatorTrust Me I'm Lying by Ryan HolidayCampaign Signhttps://muse.jhu.edu/article/484935https://www.historians.org/about-aha-and-membership/aha-history-and-archives/gi-roundtable-series/pamphlets/em-2-what-is-propaganda-(1944)/enemy-propagandahttps://youtu.be/q8R9MDt4jEchttp://faculty.ccbcmd.edu/~ltrauth/history/propaganda.htmhttps://en.wikipedia.org/wiki/Propaganda_techniques
Resources and Sources Mentioned In This Episode:Know Your Numbers ChallengeToujours PlanningWealth By Design PodcastFacebookTwitterLinkedInShowmeyournola IGDustingthecfpdustngranger
Sources and Resources Mentioned This Episode:PoliticoNPRUSA TodayNBC NewsStop Hate For Profit
Resources + Sources Mentioned In This Episode:Advertising Budget CalculatorNielsen Ad Spend Benchmarks
Resources + Sources Mentioned In This Episode:George Floyd Murder + Protests TimelineBrands Must Be Anti-Racist StatementBrands Must Walk the Talk StatementRachel Cargle + The Great UnlearnWhite Fragility by Robin DiAngeloHow To Be An Antiracist by Ibram X. KendiLayla F. Saad + Me And White SupremacyOsheta Moore (who’s framework we used in crafting this statement)Rachel Rodgers
Resources + Sources Mentioned In This Episode:Advertising Budget CalculatorObvious.ly COVID Impact On Influencer Marketing ReportNielsen Streaming Consumption Report
Resources & Sources From This Episode:Advertising Budget CalculatorMarketers Response to CoronavirusGoogle Crisis Funding AnnouncementBrands Increasing Ad Spend During PandemicPromo
Hello everyone! Welcome to episode zero for Disruptr Insights. The podcast businesses with small marketing teams need in order to know how to disrupt, scale, and lead in any market.I’m excited to have you here because the sole reason this podcast exists is for people like you, yes YOU—maybe you’re a small marketing team in a corporate setting, or maybe you’re a mid six-figure business owner with a remote 1-2 person team—whatever the size of your small team may be—to make the data and strategies businesses need in order to actually disrupt, scale, and lead, more accessible and *tangible*. That way it can be leveraged NOW, not in 6 months when someone gets around to tackling it.First, if we haven’t met yet:I’m Meghan Maydel and I’m the CEO and owner of the digital advertising agency Disruptr.Creative, and the creator of the Disrupt. Scale. Lead. framework. I’ve spent years working on creative campaigns for businesses of all sizes, most notably with Volvo, Trident, and Converse.Through my Disrupt, Scale, Lead framework, I help mid 6-figure brands and businesses break through the white noise plaguing the digital marketing and advertising space via advertising that increases leads, enables scalability, and puts them at the front of the pack in their respective industries—in any economy.So as far as this podcast is concerned, what can you expect?First and foremost, weekly, short + to the point episodes giving you the latest data on a particular advertising, marketing, sales, or overall strategy topic and how you can interpret it to make more strategic decisions in your business ASAP. Which is key in our current economy that’s rife with unknowns as we battle COVID-19 and a volatile stock market.I’ll also be bringing in experts from time to time to discuss current events, what they mean for you, and again, actionable steps.Mostly I want you to expect elevated conversations around what’s happening in the world of business. This won’t be newbie how-to’s. There are other podcasts who do that better and you’re likely beyond that. You’re ready to start looking at the big picture so you can be proactive with your business strategy decisions, instead of waiting for it to eventually trickle down to your niche.So—If you’re a brand or business who’s looking to shake up your industry, not just survive in a down economy—but thrive in any economy, and learn how to maximize your small team to become the go-to choice in your market—hit subscribe and leave us a review once you start binging the 3 episodes we’re launching with ASAP. And don’t forget to share with your friends looking to master paid advertising and marketing strategies each and every Tuesday when a new episode drops!
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