Podcasts about consumer psychology

Shannon discusses the importance of understanding key financial metrics, such as offer profit and operating profit, and their impact on overall business health. She introduces her five-step 'Profitable Scaling Playbook' and shares practical tips for managing cash flow and optimizing customer value.   Whether you're a small business owner or running a larger enterprise, this episode provides actionable advice to ensure you're not only earning well but keeping it too. Tune in to transform your financial management and build a more profitable and sustainable business.   This episode originally aired on Medspa Success Strategies Podcast: https://medspamagicmarketing.com/podcast/   What you'll hear in this episode: [1:40] The Profitable Scaling Playbook: An Overview [6:50] Common Financial Pitfalls and Solutions [13:30] Marketing Strategies for Med Spas [24:15] The Three-Visit Rule in Consumer Psychology [28:35] Creative Discount Strategies for Customer Retention [31:20] The Importance of Tracking and Data in Business [33:25] Responsible Debt Management for Business Growth [36:20] Cash Flow Management Tips for Business Owners [40:30] Key Habits of Successful Med Spa Owners   Check out the Medspa Success Strategies Podcast: https://medspamagicmarketing.com/podcast/   Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/   Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.

The iPhone changed everything.It's one of the most desirable and innovative products in the world.And only creative, brilliant geniuses – like you – own an iPhone.At least, that's what Apple wants you to think…But have you ever wondered why you're willing to shell out a thousand dollars or more for a phone when there are perfectly good alternatives at half the price?The answer isn't found in processing power or camera specs. It's in psychology.Join me today as we unpack the psychological tactics Apple uses to make the iPhone irresistible – and how you can apply these same approaches to grow your own business.⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐COACHING✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-inviteThis month I have 3 spots available - first come, first serve.FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHackingWORK WITH JEN CLINEHENS & CHOICE HACKING✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Join the Choice Hacking Pro community: Get a Chief Marketing Copilot (powered by psychology) for your business when you join the Pro community. Get live weekly Workshops, Group Coaching and Office Hours.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

Maaike heeft een hypothese: wie meer kennis heeft over de natuur, voelt zich er sterker mee verbonden. Dus: als je vogels, planten, wolken, sterren of vlinders kan benoemen, versterkt dat het positieve effect dat de natuur op je heeft.  In deze aflevering hoor je of wetenschappelijk onderzoek Maaikes vermoeden bevestigd én hoe wij hier zelf ons voordeel mee proberen doen. We gaan op stap met Saskia, een wildpluk-experte en herboriste, die ons laat zien hoeveel bijzondere en krachtige planten zomaar om ons heen groeien. En we starten deze aflevering met inspirerende getuigenissen van luisteraars (en van onszelf) – over hoe de vorige challenges zijn verlopen. Er wordt immers al flink ge-rewild bij de BrutoNationaalGelukkers! Doe jij ook mee aan onze rewilding-challenge? Wil je een keer in de uitzending, met je stem of met een paar zinnen die wij voorlezen? Deel je ervaring met ons op memo.fm/brutonationaalgeluk, via mail op op info@brutonationaalgeluk.net of Instagram @brutonationaalgeluk  Extra bronnen: Hier vind je meer over Saskia, over haar workshops, boek en aanbod: dechineeseduif.be We hebben het over de Merlin-app en Obsidentify-app Luisteraar Griet deelt haar Italië-avontuur op bergzinnen.com Onderzoek over het feit dat experts meer zién in de natuur werd o.a. gedaan door: Kaplan, R., & Kaplan, S. (1989). The experience of nature: A psychological perspective. Cambridge University Press. - Tanaka, J. W., & Taylor, M. (1991). Object categories and expertise: Is the basic level in the eye of the beholder? Cognitive Psychology, 23(3), 457-482. Onderzoek naar “soft fascination”: Kaplan, S. (1995). The restorative benefits of nature: Toward an integrative framework. Journal of Environmental Psychology, 15(3), 169-182. Onderzoek naar meer mindfulness bij meer ‘noticing': Langer, E. J., & Moldoveanu, M. (2000). The construct of mindfulness. Journal of Social Issues, 56(1), 1-9. Onderzoek naar het IKEA-effect: Norton, M. I., Mochon, D., & Ariely, D. (2012). The IKEA effect: When labor leads to love. Journal of Consumer Psychology, 22(3), 453-460. De IKEA campagne waar Positivologie vzw aan meewerkt heet TIDSAMM, meer daarover op positivologie.net Wild Kruid is een ontdekkingsboek, bedoeld voor kinderen maar ook fijn voor grote mensen, geschreven door Eva Peeters en Lieve Galle met foto's en tekeningen van Sarah Eechaut en vormgeving van Katrien Annys (het boek is ook een plantenpers!) 

Have you ever experienced analysis paralysis? This describes the feeling of anxiety you get when you have so much information that any action you take feels like the wrong one, so you end up not doing ANYTHING. It's really no wonder that the average person can feel overwhelmed by information, options, and choice. Every year in the United States, for example, 30,000 new products are released into the market. The average American grocery store, so not a superstore like a Walmart, just a normal sized grocery store, has more than 30,000 options on their shelves at any given time.And the average Walmart, well, it has more than 120,000 products.Everywhere we turn we're just surrounded by more and more choice.But is that a good thing?Join host Jen Clinehens (MS/MBA) as we explore the Choice Overload Effect: How too many options can actually have negative consequences for our brains, businesses, and lives. And how we, as business owners, designers, marketers, and corporate leaders can manage the amount of options we give people so they can feel better about buying from us.⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐COACHING✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-inviteThis month I have 3 spots available - first come, first serve.FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHackingWORK WITH JEN CLINEHENS & CHOICE HACKING✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Join the Choice Hacking Pro community: Get a Chief Marketing Copilot (powered by psychology) for your business when you join the Pro community. Get live weekly Workshops, Group Coaching and Office Hours.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

We examine how digital culture's promise of frictionless perfection has created unrealistic expectations that we unconsciously apply to relationships, creativity, and life itself. The conversation explores the psychological residue of living in an attention economy—how algorithmic thinking shapes our behavior even when we consciously reject it, and why we find ourselves reaching backward in time for tools and practices that feel more aligned with human limitations.The discussion reveals how consumer culture has colonized our emotional lives, creating cycles of acquisition that promise depth but deliver dopamine hits instead. We explore the radical act of commitment in a culture designed around endless options—whether that's using one typewriter for a month, smoking the same tobacco consistently, or building sustained relationships with imperfect objects. Through examining our relationship with vintage technology and analog tools, we uncover deeper questions about attention, authenticity, and what it means to build genuine depth in a world optimized for surface-level engagement. The conversation suggests that embracing friction and imperfection isn't nostalgia—it's a necessary practice for psychological health in an over-optimized world. -Ai If you enjoyed this episode, please consider giving us a rating and/or a review. We read and appreciate all of them. Thanks for listening, and we'll see you in the next episode. Links To Everything: Video Version of The Podcast: https://geni.us/StudioSessionsYT Matt's YouTube Channel: https://geni.us/MatthewOBrienYT Matt's 2nd Channel: https://geni.us/PhotoVideosYT Alex's YouTube Channel: https://geni.us/AlexCarterYT Matt's Instagram: https://geni.us/MatthewIG Alex's Instagram: https://geni.us/AlexIG

There's a type of fabric that looks like leather, feels like leather, but isn't leather (or made from any animal materials). For decades, it was called "Pleather" – a combination of the words "plastic" and "leather" – and it was considered cheap, tacky, and artificial.But today, that same material is a $41 billion market.What changed? The name. Now we call Pleather  "Vegan Leather."And that simple reframing transformed not just how people perceive the material, but how they feel when they're wearing it.Join host Jen Clinehens (MS/MBA) to explore the fascinating story of how Pleather became Vegan Leather… How the meaning we attach to a product or experience defines its value…And how you can use this strategy to transform perceptions of your own products and brand.⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐COACHING✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-inviteThis month I have 3 spots available - first come, first serve. FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/ ✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHackingWORK WITH JEN CLINEHENS & CHOICE HACKING✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Join the Choice Hacking Pro community: Get a Chief Marketing Copilot (powered by psychology) for your business when you join the Pro community. Get live weekly Workshops, Group Coaching and Office Hours.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

Ever wonder why you keep scrolling, buying, or clicking — even when you know you shouldn't? In this episode, we dive into the science of attention and the clever tricks marketers and social media platforms use to capture it. From supermarket layouts and clever packaging to TikTok's endless scroll and online ads, we explore how your brain is being subtly steered and why compulsive behaviours like doomscrolling are so hard to resist. Music: HOME - AWAY

Michael Kelly, Founder of G-I-Y, and presenter of Food Matters on RTÉ, and Denis O'Hora, Director of the Masters in Consumer Psychology, University of Galway are on to discuss Supermarket pricing and concerns around supply

Available on YouTube: [youtu.be/wDlijQtbLJo](https://youtu.be/wDlijQtbLJo)What if your brand could sell a million orders before shipping a single product?Bryant Garvin, marketing lead at Ozlo Sleep and former CMO of Groove Life, did exactly that. In this episode, he shares how performance branding, differentiated product, and a viral video formula helped Ozlo launch with massive traction. From his early work at Purple Mattress to Groove Life's rise, Bryant breaks down what it takes to turn pre-orders into a brand-building machine.Sponsors:Swym – Wishlists, Back in Stock alerts, & moreCleverific – Smart order editing for ShopifyZipify – Build high-converting sales funnelsLinks & Resources:Bryant Garvin on LinkedInOzlo SleepPurple MattressGroove LifeWork with KurtWorkApplyNewsletter

Marketing titan Perry Belcher joins us to share the secrets behind his transformative approach to digital commerce and e-commerce success. From pioneering A/B split testing before it became mainstream to crafting unique content through voice recordings, Perry highlights the entrepreneurial spirit that has kept him a step ahead. We chat about his early experiences in retail and manufacturing, examining how they shaped his current strategies and questioning whether his penchant for insourcing is a competitive advantage or a humorous quirk.   Our conversation takes a creative turn as we explore the magic behind copywriting and product positioning. With references to legendary copywriter Gary Halbert, Perry dissects the fine line between good and great copy, emphasizing the importance of aligning products with market demands. We further the discussion with insights into consumer buying behavior, revealing how emotional storytelling and status-driven motivations can powerfully sway decisions, while highlighting the art of cutting through the marketing noise to make an impact.   As we look towards the future, Perry ponders the sweeping changes brought about by AI and automation across industries. From workforce reductions driven by technological advancements to the socio-economic shifts towards universal basic income, his insights paint a picture of both opportunity and challenge. Throughout the episode, we underscore the importance of mentorship, ambition, and taking charge of one's destiny in a rapidly evolving digital economy. Get ready for a conversation full of wit, wisdom, and a glimpse into a future defined by technological transformation.   CHAPTERS    (00:00) - Marketing Evolution With Perry Belcher (10:48) - Mastering Copywriting Through Experience (15:32) - Market Positioning and Business Growth (28:00) - The Psychology of Buying Decisions (38:46) - The Art of Finding Mentors (44:42) - The Impact of AI on Business (48:34) - The Future of Automation in Business (58:55) - The Future of Economic Prosperity (01:08:24) - Cutting Through Marketing Noise for Success (01:18:13) - Empowering Action Through Taking Charge  

On Episode #172 of the PricePlow Podcast, recorded at the 2025 GNC Global Conference, Mike and Ben sit down with Eric Morato of Sports Nutrition Distributors (SND) and Jack Sehgal of Nutralabz to explore the complex world of Latin American supplement distribution. This conversation provides an insider's look at one of the most promising yet challenging international markets for supplement brands. Eric, with over 15 years of experience in Latin American distribution, shares the realities of expanding into a region comprising 32 different countries, each with unique regulatory requirements, cultural preferences, and market dynamics. From his Miami-based operation, SND has become the bridge between American supplement brands and Latin American consumers, representing major names like Glanbia, Iovate, Dymatize, and Premier Protein. The discussion reveals how Basic Supplements has successfully entered 17 Latin American countries through SND's expertise, demonstrating the power of strategic international partnerships. This episode builds on our previous conversations with Jack, including Episode #156 with Marc Curcio on Basic Supplements' founding and Episode #160 with Chuck Zhang on Chinese markets, providing a comprehensive view of international supplement distribution strategies. https://blog.priceplow.com/podcast/latin-america-supplements-snd-172 Video: Latin American Distribution Strategies with SND and Nutralabz https://www.youtube.com/watch?v=zS1mpW7qeCU Detailed Show Notes: Breaking Into Latin American Markets (0:00) – Introductions: Meeting the Latin America Expert (2:15) – The Registration Challenge: Why Ingredients Matter First (4:15) – The SND Advantage: Established Relationships and Legal Compliance (6:15) – Manufacturing and Quality: The American Advantage (8:00) – Price Sensitivity and Market Dynamics (10:00) – Brand Prestige and Consumer Psychology (12:00) – The Loyalty Factor and Long-Term Partnerships (14:15) – WhatsApp Commerce and Digital Distribution (16:00) – Educational Investment and Market Development (17:30) – Flavor Adaptation and Cultural Preferences (19:00) – Partnership Execution and Market Support (21:00) – Labeling and Brand Presentation (23:00) – International Market Visits and Relationship Building (24:00) – Digital Commerce and Technology Adoption (25:00) – Wellness Trends and Market Evolution (27:00) – Regulatory Challenges and Caffeine Restrictions (29:00) – Market Development Patience and Long-Term Strategy (30:45) – Innovation and Product Development Cycles (32:00) – Growth Trajectory and Market Expansion Where to Follow SND and Learn More Sports Nutrition Distributors: Website SND Global: Facebook Contact: WhatsApp 305-748-3776 Jack Sehgal: LinkedIn Related Epis... Read more on the PricePlow Blog

Can one text message save 100s of girls from cervical cancer? Today on Nudge, Niall Daly and Dr Giulia Tagliaferri discuss their county-wide study involving 55,000 girls. Their experiment had some eye-opening results, so I decided to copy it. I ran my own study on my listeners to see if I could increase my sales. Did it work? Listen to find out.  My study emails: https://ibb.co/HTdMDHxT  My study results: https://ibb.co/PGRp2d1y  Niall and Guilia's paper: https://shorturl.at/3nlyH Behavioural Insights Team: https://www.bi.team/ Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile  Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/  Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/  The Science of Marketing Course (use code RESERVED4ME to get 50% off): https://science-of-marketing.teachable.com/ ---  Sources:  Daly, N., Merriam, S., & Tagliaferri, G. (2023). Effectiveness of SMS reminders to increase demand for HPV immunisation: A randomised controlled trial in Georgia (Working Paper No. 004). Insights Publico. Milkman, K. L., Patel, M. S., Gandhi, L., Graci, H. N., Gromet, D. M., Ho, H., Kay, J. S., Lee, T. W., Akinola, M., Beshears, J., Bogard, J. E., Buttenheim, A. M., Chabris, C. F., Chapman, G. B., Duckworth, A. L., Goldstein, N. J., Goren, A., Halpern, S. D., John, L. K., ... & Van den Bulte, C. (2021). A megastudy of text-based nudges encouraging patients to get vaccinated at an upcoming doctor's appointment. Proceedings of the National Academy of Sciences, 118(20), e2101165118. Patall, E. A., Cooper, H., & Wynn, S. R. (2010). The effectiveness and relative importance of choice in the classroom. Journal of Educational Psychology, 102(4), 896–915. Streicher, M. C., & Estes, Z. (2016). Multisensory interaction in product choice: Grasping a product affects choice of other seen products. Journal of Consumer Psychology. Advance online publication.

In this episode, we're joined by Dr. Chris Bryant—executive director of Bryant Research and an expert in alternative proteins—to unpack the science, psychology, and politics behind the future of food. From lab-grown meat and plant-based alternatives to the social and environmental challenges of industrial farming, we explore Dr. Bryant's research on how the “protein transition” is reshaping everything from policy to plate. Expect sharp insights, dumpster-diving research methods, and a few sausage-related revelations along the way. Check out Bryant research: https://bryantresearch.co.uk/Dr. Bryant and Team have published their a lot of their research in Psychology of Human Animal Intergroup Relations:  https://phair.psychopen.eu/index.php/phairSupport the showSupport us and reach out!https://smoothbrainsociety.comhttps://www.patreon.com/SmoothBrainSocietyInstagram: @thesmoothbrainsocietyTikTok: @thesmoothbrainsocietyTwitter/X: @SmoothBrainSocFacebook: @thesmoothbrainsocietyMerch and all other links: Linktreeemail: thesmoothbrainsociety@gmail.com

Oatly, Tony's, Ecosia and more all use behavioural science to persuade you. Today, author and founder Chris Baker explains how.  You'll learn about:  Tony's viral advent calendar.  Oatly's tiny change that transformed the coffee industry.  Ecosia's smart nudge to keep users hooked.  And one behavioural science principle Chris used to launch his brand.  ---  Use code Obsolete25 for 25% off Chris's book: https://www.bloomsbury.com/uk/obsolete-9781399416658/ Follow Chris on LinkedIn: https://www.linkedin.com/in/cjpbaker/ Oatly's old and new packaging: https://im.ge/i/image.vcr5tq Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ ---  Sources:  Baker, C. (2024). Obsolete: How change brands are changing the world. Bloomsbury Business. Ferster, C. B., & Skinner, B. F. (1957). Schedules of reinforcement. New York, NY: Appleton-Century-Crofts. Mohan, B., Buell, R. W., & John, L. K. (2020). Lifting the veil: The benefits of cost transparency. Marketing Science, 39(6), 1048–1062. https://doi.org/10.1287/mksc.2019.1200 Norton, M. I., Mochon, D., & Ariely, D. (2011). The IKEA effect: When labor leads to love. Journal of Consumer Psychology, 22(3), 453–460. https://doi.org/10.1016/j.jcps.2011.08.002 Raghunathan, R., Naylor, R. W., & Hoyer, W. D. (2006). The unhealthy = tasty intuition and its effects on taste inferences, enjoyment, and choice of food products. Journal of Marketing, 70(4), 170–184. https://doi.org/10.1509/jmkg.70.4.170

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory In this “Lessons” episode, Carl Daikeler, CEO of Beachbody (now BODi), reveals how building a fitness empire taught him the truth about consumer psychology—shifting from vanity-driven routines to a longevity mindset that celebrates every workout as progress. Learn why “health esteem,” the confidence earned simply by showing up, outperforms fleeting aesthetic goals; why prioritizing mobility at any age preserves independence; and how embracing imperfection makes fitness sustainable, empowering you to stay active and agile well into your later years.➡️ Show Linkshttps://successstorypodcast.com YouTube: https://youtu.be/hJwY76I0hlA Apple: https://podcasts.apple.com/us/podcast/carl-daikeler-co-founder-ceo-of-beachbody-ending/id1484783544 Spotify: https://open.spotify.com/episode/4PjOhiK5bahZykiDgnuOT0 ➡️ Watch the Podcast on YouTubehttps://www.youtube.com/c/scottdclary See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this conversation, Michael Fisher, founder and CEO of Rotten, shares his journey of building a candy brand from scratch with zero experience in the industry. He talks about the initial trap that many startup CEOs fall into, himself included, of chasing the symbols of success instead of focusing on the business fundamentals. Michael then shares his personal connection to candy and the creative process behind building a brand narrative that emotionally resonates with consumers. During the conversation, we touch on the power of learning from advisors, the role of Kickstarter in validating his product concept, and his focus on healthier ingredients while maintaining great taste. Michael also shares insights on creative collaboration, the challenges of competing in the candy industry, including navigating legal issues with larger brands, and his vision for a better world through diverse product options.Key points from this episode:Transitioning from a startup CEO mindset to a real business is crucial.Learning from advisors and networking is key to success.Kickstarter served as a validation tool for Rotten's concept.A personal connection to candy inspired the brand's focus.Building a brand narrative is essential in a competitive market.World-building with engaging characters enhances brand identity through rich and engaging storytelling.The candy industry is brand-dominated, requiring strong branding to compete for loyalty.A significant portion of consumers are purchasing less candy due to health concerns.The brand aims to attract consumers who have never purchased better-for-you candy before.Formulation challenges are common when creating healthier candy options.The brand has undergone multiple reformulations to improve product quality.Legal challenges from larger brands can be daunting, but also indicate market presence.The goal is to provide consumers with better options that taste great.A better world means offering diverse food options, including healthier choices. Sound Bites:"It's really hard to remember that there isn't a playbook. What's going to work for your brand is going to be a unique path.""I stopped buying a lot of candy, actually, and I missed it. I missed the experience of eating candy.”"I really wanted to have a focus on building a strong brand that people could love.""We have worlds that haven't been explored, you know, Freektopia and all these fun places.”“More than a third of consumers in our category, non-chocolate candy, reported purchasing less candy over the last year. And the number one reason they report that is health and diet concerns."“We are showing that there is demand from people and people are willing to pay a premium for candy that still tastes incredible and gives them some of these health benefits.”“We're gonna win here is if someone eats our candy and it's their favorite candy, regardless of the health benefits.""So that was a fun time for me to play around in my kitchen, but I quickly learned that it's a very technical product to make." Links:Michael Fisher on LinkedIn - https://www.linkedin.com/in/michael-fisher1/Rotten - https://eatrotten.com/Rotten on Instagram - https://www.instagram.com/eatrotten/Rotten on Tiktok - https://www.tiktok.com/@eatrottenRotten on YouTube - https://www.youtube.com/@eatrottenRotten on LinkedIn - https://www.linkedin.com/company/eatrotten/posts/…Dr James Richardson - Evolve CPG episode 74 - https://modernspecies.com/brands-for-a-better-world-podcast/focus-on-your-fans-dr-james-richardson-premium-growth-solutions?rq=rampingRamping Your Brand Book - https://www.rampingyourbrand.com/…Brands for a Better World Episode Archive - http://brandsforabetterworld.com/Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/Modern Species - https://modernspecies.com/Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/…Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/…Heritage Radio Network - https://heritageradionetwork.org/Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetworkHeritage Radio Network on X - https://x.com/Heritage_RadioHeritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radio Chapters: 03:00 Introduction to Michael Fisher and Rotten06:09 The Transition from Startup CEO to Real Business08:49 Learning the CPG Landscape12:00 The Role of Advisors and Networking14:59 Kickstarter: A Launchpad for Validation18:11 Personal Connection to Non-Chocolate Candy21:05 Building a Brand with a Narrative23:55 World Building in Brand Development28:31 Creative Collaboration in Candy Design31:49 Building Emotional Connections with Consumers33:01 Competing in the Candy Industry39:05 Formulation Challenges and Product Development47:42 Navigating Legal Challenges with Big Candy53:39 A Vision for a Better World through Options

In this episode we talk with Gareth Harvey. Gareth was previously a professor of consumer psychology but now advises companies about how they can apply findings from behavioral science. In this episode he discusses some of his work with retailers showing how they can better frame special offers, use music more effectively and adjust the shopper journey.

In this enlightening episode of The Voice of Retail, host Michael LeBlanc interviews Anabel Maldonado, Founder and CEO of PSYKHE AI, a company at the forefront of using psychographic intelligence and generative AI to transform the future of e-commerce merchandising. With a rich background that spans neuropsychology and luxury fashion—having worked with the founding team of Net-a-Porter—Anabel brings a unique perspective to the conversation about personalization, retail AI, and customer behavior.Anabel describes how PSYKHE AI solves a persistent problem in digital retail: ineffective, one-size-fits-all recommendation engines. Traditional AI personalization relies heavily on transactional history and assumes repetitive buying behavior. PSYKHE AI instead integrates the Big Five personality traits—openness, conscientiousness, extraversion, agreeableness, and neuroticism—to determine what products emotionally resonate with users. The result is a real-time, per-user merchandising engine that reorders product pages based on deep learning and aesthetic psychology.Anabel explains that these psychographic insights allow PSYKHE AI to move beyond surface-level recommendations. Rather than bombarding consumers with lookalike products or static best-sellers, the platform dynamically surfaces items that feel uniquely “them”—even across unrelated categories like fashion, fragrance, and home décor. The system learns from user behavior and product interaction without relying on surveys or manual input, enabling meaningful personalization that adapts over time.The platform is particularly suited for large-scale, multi-brand retailers where product discovery is a challenge. PSYKHE AI delivers significant improvements in metrics such as conversion rate, time to transaction, and revenue per visitor, reporting uplifts between 17% and 35% through continuous A/B testing.Retailers with at least 50,000 monthly unique visitors and a product catalog with depth (four or more pages in key categories) are the ideal partners. As AI adoption accelerates, Anabel urges retailers to close the cultural gap between tech teams and merchants by embracing tools that reflect the emotional complexity of consumer decision-making.For those looking to stay ahead of the curve in retail innovation, this episode offers a compelling look at how emotional intelligence and AI can come together to redefine product discovery in e-commerce.   Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Adam Ortman as they chat about the ins and outs of consumer psychology and the importance of businesses knowing their audience. Adam Ortman is a marketing author as well as the president and founder of Kinetic319, a leading marketing and advertising agency headquartered in Denver, Colo. The agency offers full-funnel marketing campaigns, fusing cutting-edge practices and consumer psychology to help businesses transcend mediums and resonate with global audiences.  As a consumer psychologist, Adam navigates the thrilling intersection of media, technology, and analytics, infusing each with innovation and a profound understanding of consumer behavior. His journey, enriched by academic pursuits and a master's degree in advertising and consumer psychology, has been a cornerstone in his approach to marketing and business performance at large. Adam has collaborated with dynamic brands such as UnitedHealth Group, Nike, American Express, Kellogg, Textron, and many others. Each partnership is a unique narrative of blending traditional values with innovative strategies to navigate the complexities of modern markets. Adam's work and life are a continuous quest for knowledge, growth, and connection, always aiming to leave a positive imprint on the world, one innovative campaign at a time. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai

In this episode, Dr. Ana Valenzuela, Professor of Marketing at ESADE Business School in Barcelona, discusses a meta-analysis of consumer responses to artificial intelligence (AI) over the past two decades. The conversation explores the evolving attitudes toward AI, the factors influencing consumer resistance, and strategies businesses can use to build trust in AI solutions. The research reveals nuanced perspectives on how people perceive and interact with different types of AI in various contexts.

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1642: Steve Chou breaks down the subtle psychological pricing strategies that retailers use to influence buying behavior, revealing how numbers, layout, and perceived value impact purchasing decisions. Listeners will walk away with actionable insights to improve their own sales tactics or become savvier consumers. Read along with the original article(s) here: https://mywifequitherjob.com/pricing-psychological-mind-games-that-stores-play/ Quotes to ponder: "One of the most common pricing tricks is to set prices just below a round number, like $9.99 instead of $10." "People tend to perceive prices that are 'just below' a round number as significantly cheaper than they really are." "Bundling products together can make customers feel like they are getting a better deal, even if the total cost is the same or higher." Episode references: Predictably Irrational by Dan Ariely: https://www.amazon.com/Predictably-Irrational-Revised-Expanded-Decisions/dp/0061353248 The Paradox of Choice by Barry Schwartz: https://www.amazon.com/Paradox-Choice-Why-More-Less/dp/0060005696 Influence by Robert Cialdini: https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1642: Steve Chou breaks down the subtle psychological pricing strategies that retailers use to influence buying behavior, revealing how numbers, layout, and perceived value impact purchasing decisions. Listeners will walk away with actionable insights to improve their own sales tactics or become savvier consumers. Read along with the original article(s) here: https://mywifequitherjob.com/pricing-psychological-mind-games-that-stores-play/ Quotes to ponder: "One of the most common pricing tricks is to set prices just below a round number, like $9.99 instead of $10." "People tend to perceive prices that are 'just below' a round number as significantly cheaper than they really are." "Bundling products together can make customers feel like they are getting a better deal, even if the total cost is the same or higher." Episode references: Predictably Irrational by Dan Ariely: https://www.amazon.com/Predictably-Irrational-Revised-Expanded-Decisions/dp/0061353248 The Paradox of Choice by Barry Schwartz: https://www.amazon.com/Paradox-Choice-Why-More-Less/dp/0060005696 Influence by Robert Cialdini: https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X Learn more about your ad choices. Visit megaphone.fm/adchoices

How to craft communication that your audience will remember.Why do some messages stick, while others go in one ear and out the other? When it comes to crafting memorable communication, Ada Aka says not all verbiage is created equal. “Certain words are intrinsically more memorable than others,” says Aka, an assistant professor of marketing at Stanford Graduate School of Business. In her research of consumer behavior and decision-making, she's uncovered how language shapes not just our perception of the world, “but how the world stays with us over time." From concrete terms to emotionally charged ones, certain words have more staying power than others, and to communicators who want to capture audiences (and keep them), she says, “Carefully chosen words, they're going to be taking the attention.”In this episode of Think Fast, Talk Smart, Aka joins Matt Abrahams to explore the science of memorable communication. From creating brand slogans that stick to choosing words that align with your message, she reveals how to create communication that won't be forgotten.Episode Reference Links:Ada AkaEp.80 Magic Words: Change What You Say to Inspire and Influence Others Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (02:05) - The Power of Words in Memory (03:45) - What Makes Words Memorable? (06:04) - Informal and Conversational Language (07:38) - AI & Memory (09:34) - Memorable Slogans (11:26) - Predicting Memorability: Why We Get It Wrong (13:15) - Framing in Communication (15:24) - Creating Meaningful Interactions (17:34) - The Final Three Questions (22:21) - Conclusion  ********Become a Faster Smarter Supporter by joining TFTS Premium. 

W tym odcinku porozmawiamy o tym po co na co komu jest dom, mieszkanie, lokum, czy wszyscy potrzebują go w takim samym stopniu, jakie znaczenie dla naszego świata ma własne miejsce i jak we współczesnym świecie nie bać się tego strasznego potwora, czyli… kredytu. Czy można mieć i być jednocześnie w obliczu wyzwań współczesnego świata?Mogłoby wydawać się, że co ma to wszystko do psychologii, ale uwierzcie mi - więcej niż mogłoby się wydawać. A powodem do tego researchu, rozważań i odcinka, sprawcą całego tego zamieszania jest @otodom, albowiem ekipa Otodom zmontowała bardzo interesujący raport finansowy: Szczęśliwy Dom - mieszkaniowe mieć czy być? Możecie go znaleźć, przeczytać na stronie otodom.pl a my sobie omówimy po co w ludziach ta potrzeba posiadania miejsca, no właśnie, czy we wszystkich taka sama i to na różnych etapach życia i co nam posiadanie lub nie robi. Zapraszam, a Otodom dziękuję za fajną inspirację i robotę. Montaż: Eugeniusz KarlovLiteratura:Dupuis, A., & Thorns, D. C. (2002). Home, home ownership and the search for ontological security. Sociology, 36(3), 441–457. https://doi.org/10.1111/1467-954X.00088Roberts, B. W., Walton, K. E., & Viechtbauer, W. (2006). Patterns of mean-level change in personality traits across the life course: a meta-analysis of longitudinal studies. Psychological bulletin, 132(1), 1–25. https://doi.org/10.1037/0033-2909.132.1.1Burke, C. (2005). “Play in Focus”: Children Researching Their Own Spaces and Places for Play. Children, Youth and Environments, 15(1), 27–53.Wiles, J. L., Leibing, A., Guberman, N., Reeve, J., & Allen, R. E. S. (2012). The meaning of “aging in place” to older people. The Gerontologist, 52(3), 357–366. https://doi.org/10.1093/geront/gnr098Sümer, L. (2024). The Psychology of Homeownership: Does Owning a House Really Matter?. In: The Global Housing Crisis. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-72604-0_2Sharifonnasabi, Z., Mimoun, L., & Bardhi, F. (2024). Home and psychological well-being in global consumer mobility. Journal of Consumer Psychology, 00, 1–19. https://doi.org/10.1002/jcpy.1440

Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Ever feel like your best ideas get ignored? You spend hours crafting content, but instead of engagement, you get… silence. Worse, when people scroll past your work a few times, they start to build the habit of skipping it entirely. And if you don't fix this habit? Your audience won't just scroll past today—they'll forget you exist tomorrow. So how do you stop the scroll, create content that people actually care about, and build an audience that sees themselves in what you make? The answer? Psychology. Both yours and your audience's. In this episode of 'Creators That Crush,' host Shawn Buttner explores how creators can use audience psychology to create irresistible content and build a dedicated following. Drawing insights from an episode of the Creator Science podcast What You'll Learn Today: How audience psychology determines whether people stop scrolling—or keep scrolling past you. The three mindsets every creator needs to beat (or risk staying stuck). Because great content starts with YOU. Welcome to Creators That Crush, the show that helps you move from crushed to crushing it as a creator. I'm your host, Shawn Buttner, a certified high-performance coach and fellow creator, here to help you figure out what the difference between a crushed vs crushing it creator. Key Points: 00:00 Introduction: The Struggle of Content Creation 00:45 The Power of Psychology in Content Creation 01:18 Welcome to Creators That Crush 02:26 The Chocolate Covered Almond Analogy 03:02 The Importance of Consumer Psychology 04:33 Building Trust with Your Audience 05:30 The Hook and The Ending 07:32 Content That Haunts 10:50 The Halo Effect 15:44 Three Mindsets to Overcome 18:03 Developing a Punchy Psychology 23:46 Final Thoughts and Call to Action Follow up Links: Creator Science Podcast – Hosted by Jay Clouse https://podcasts.apple.com/us/podcast/creator-science/id1498801064?i=1000697590318 Grow the Show Podcast (Episode 4) – Kevin Chemidlin's framework on the Five-Minute Hook Apple Podcasts04 | How To Hook Your Podcast Listeners in the First 5 Minut… Your Free Creator Strategy Call www.shawnbuttner.com/apply Contact me on Bluesky https://bsky.app/profile/shawnbuttner.com Episodes & Show Notes: https://www.shawnbuttner.com/podcasts/creators-that-crush

Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Despite all the ways that artificial intelligence promises to improve our lives, many consumers feel anxious and are averse to AI-powered products and services. For marketers and product managers, it's vital to understand what is driving that resistance to adoption. Julian De Freitas is an assistant professor in the marketing unit at Harvard Business School. He has identified five main ways people see artificial intelligence negatively: that AI is opaque, emotionless, inflexible, autonomous, and not human enough. Through real-life cases and the latest research, he explains how companies can soothe anxieties and encourage consumer adoption. De Freitas the author of the HBR article "Why People Resist Embracing AI."

Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Retail giants and digital platforms use subtle strategies to shape customer behavior, maximizing time spent in stores and online. In this episode, Angel and Julia Anderson dive into the psychology behind these tactics, discussing everything from store layouts to marketing funnels. They explore how understanding consumer behavior can transform business strategies and personal decision-making.   [00:01 - 04:30] The Hidden Power of Store Layouts Retailers use strategic layouts to keep customers in stores longer Even minor adjustments can significantly impact annual revenue The frustration of changing store layouts is often a deliberate marketing tactic   [04:31 - 08:17] Target Audience vs. Avatar: What Really Matters? Defining a broad target audience versus a highly specific avatar The common link among customers is often the problem they need solved Understanding customer motivations leads to better marketing strategies   [08:18 - 13:22] The Power of Problem-Solving in Marketing Successful businesses position themselves as solutions to customer pain points Many people delay seeking help, assuming they can figure things out alone The moment they recognize the need for an expert, transformation begins   [13:23 - 18:44] Who, Not How: The Secret to Scaling a Business Delegation is crucial for business growth and efficiency Entrepreneurs often slow themselves down by trying to do everything alone Investing in the right team accelerates success while saving time and money   [18:45 - 22:32] Managing Ideas and Avoiding Overwhelm Entrepreneurs often struggle with prioritization and execution Keeping an "idea document" helps structure business decisions A strategic approach ensures resources are focused on the most impactful projects     Key Quotes:   "Marketing is all about solving a problem your audience already has." – Julia Anderson   "Your target audience isn't just one ideal customer—it's a range of people with the same core problem that you solve." – Julia Anderson     Connect with Julia:   Website: https://capitalmarketingofficers.com / LinkedIn: https://www.linkedin.com/in/andersonjulia/   Visit sponsorcloud.io/contact today and unlock $2,000 of free services exclusively for REI Rocks community members! Get automated syndication and investor relationship management tools to save time and money. Mention your part of the REI Rocks community for exclusive offers. Help make affordable, low-cost education summits possible. Check out Sponsor Cloud today!   LEAVE A REVIEW + help someone who wants to explode their business growth by sharing this episode. Are you confused about where to start? Join our community and learn more about real estate investing.   

Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Send us a textIn this episode, Mike Blumenthal and Greg Sterling continue their discussion with Curtis Boyd, CEO of the Transparency Company, focusing on the pervasive issue of review fraud. They explore the current landscape of consumer trust in online reviews, the implications of new FTC regulations, and the challenges businesses face in maintaining review integrity. Curtis shares his optimistic outlook on potential solutions and emphasizes the importance of transparency in the review process. The conversation also delves into practical strategies for businesses and marketers to combat fake reviews and improve their online reputation.00:00 Introduction to Review Fraud and Transparency Company00:23 Future of Review Integrity08:40 Strategies for Businesses and Marketers17:55 Optimism Amidst ChallengesSubscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Send us a textIn this episode, Greg Sterling and Mike Blumenthal discuss the state of review fraud with Curtis Boyd, CEO of the Transparency Company. They explore the complexities of fake reviews, including the different types and metrics used to identify them. The conversation delves into the role of AI in generating fake reviews and the economic impact of review fraud on consumers and businesses. Curtis shares insights from a recent report estimating the financial damage caused by fake reviews, highlighting the challenges faced by ethical businesses in a marketplace rife with deception.00:10 Introduction to Review Fraud and Transparency Company01:48 Understanding Review Fraud: Types and Metrics04:42 The Landscape of Fake Reviews: Business Practices and Impacts09:11 The Role of AI in Review Fraud18:27 Economic Impact of Review Fraud: Insights from the Report25:32 The Challenge of Review Fraud32:08 Learn about Part 2 of the interviewSubscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Ready to transform your business for 2025? In this episode, discover the 6-4-3 Formula—a simple yet powerful framework that blends strategy, clarity, and action to help you grow, position, and communicate your business like never before. If you're tired of spinning your wheels, this is the game-changing episode you need to kickstart the New Year with purpose and results!This episode pulls from Troy's book Strategize Up as a starting point and expands in additional frameworks, tactics, and principles to help you elevate your business in every way possible this coming year.What You'll Learn:The 6 Core Principles To Grow Your Business:• Clarity, leverage, optimization, vision, value, and execution—what they mean and how to implement them.4 Key Strategies To Position Your Business:• Credibility, authority, social proof, and creating the perception of high value to stand out in your industry.The 3 Essentials To Communicate Effectively:• Using emotion, action, and the right content type to connect with your audience and drive engagement.Why Quantity vs. Quality Doesn't Matter:• Learn why value is the real differentiator and how to deliver it consistently.How To Build Advocacy & Elevation:Turn your audience into buyers, advocates, and elevators who amplify your brand's message.Why Listen:This episode goes beyond theory, giving you practical steps to align your vision, messaging, and strategy in 2025 breaking down complex ideas into actionable takeaways, sharing insights from years of experience helping businesses scale sustainably. So if  you're serious about making 2025 your breakthrough year, tune in now to learn how to apply the 6-4-3 Formula to your business!Start your New Year strong—press play and level up! Beyond The Episode Gems:• Grow Your Business Faster Using HubSpot's CRM Platform• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

How psychologist Dan Gilbert went from high school dropout to Harvard professor, found the secret of joy, and inspired Steve Levitt's divorce. SOURCE:Daniel Gilbert, professor of psychology at Harvard University. RESOURCES:"What the Data Says (and Doesn't Say) About Crime in the United States," by John Gramlich (Pew Research Center, 2020).Enlightenment Now: The Case for Reason, Science, Humanism, and Progress, by Stephen Pinker (2018)."Mistakenly Seeking Solitude," by Nicholas Epley and Juliana Schroeder (Journal of Experimental Psychology, 2014)."Just Think: The Challenges of the Disengaged Mind," by Timothy D. Wilson, David A. Reinhard, Erin C. Westgate, Daniel T. Gilbert, Nicole Ellerbeck, Cheryl Hahn, Casey L. Brown, and Adi Shaked (Science, 2013)."The End of History Illusion," by Jordi Quoidbach, Daniel T. Gilbert, and Timothy D. Wilson (Science, 2013).Happy Money: The Science of Smarter Spending, by Elizabeth Dunn (2013)."If Money Doesn't Make You Happy Then You Probably Aren't Spending It Right," by Elizabeth W. Dunn, Daniel T. Gilbert, and Timothy D. Wilson (Journal of Consumer Psychology, 2011).This Emotional Life, by Daniel Gilbert (2010).Stumbling on Happiness, by Dan Gilbert (2006)."Affective Forecasting," by Timothy D. Wilson and Daniel T. Gilbert (Advances in Experimental Social Psychology, 2003). EXTRAS:"Drawing from Life (and Death)," by People I (Mostly) Admire (2023)."Who Gives the Worst Advice?" by People I (Mostly) Admire (2021)."Sendhil Mullainathan Thinks Messing Around Is the Best Use of Your Time," by People I (Mostly) Admire (2021)."Am I Boring You?" by Freakonomics Radio (2015).

In this episode, I chat with Nathan Yeung about the essential role marketing plays in not only business but also in building personal brands. Nathan shares insights on how to leverage consumer psychology to create effective marketing strategies, whether you're an educator, entrepreneur, or running a side hustle. We also discuss the importance of storytelling, why building trust is critical, and how small businesses can apply simple, sustainable tactics to grow their reach. Nathan provides actionable advice on how to market yourself authentically without burning out.Key takeaways from this episode include:Why trust is central to building a strong brand and how to foster it through authenticity, empathy, and consistency.The importance of observing consumer psychology and leveraging "lazy" decision-making to make marketing easier.Practical tips for creating sustainable marketing plans tailored to your strengths and limitations.How storytelling disarms audiences and makes your message more relatable and memorable.The value of focusing on practical, consistent marketing strategies that are authentic to your personal style and business.#MarketingTips #PersonalBranding #ConsumerPsychology #StorytellingInMarketing #Entrepreneurship #TrustBuilding #MarketingMindset #MarketingFrameworks #EducatorsInBusiness #AuthenticBranding #SustainableMarketing #SmallBusinessGrowth #MarketingForEducators #LeadershipDevelopment #BusinessCoaching

In this episode, Chris Boyer and Reed Smith - inspired by insights from Matt Gove and Andy Chang at HCIC - discuss the interplay between customer behavior and loyalty, habits, and laziness. They explore how healthcare organizations can build lasting connections by fostering familiarity and ease, forming patient habits through consistent cues and reinforcements, and simplifying the patient journey to reduce friction. Together, they paint a high-level picture of how these psychological drivers work together to enhance customer experience and establish meaningful, long-term engagement with healthcare systems. Mentions from the Show:  Customer Loyalty Is Overrated - Harvard Business Review What Are Consumer Habits? (Consumer Psychology 101) People Don't Care About Your Product – The “Lazy, Vain, And Selfish” Framework Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Talking Too Loud, Chris Savage sits down with Phill Agnew, host of the UK's number one marketing podcast, Nudge, to talk about consumer psychology tips for marketers, the value of operational transparency, and the limitations of AI content. Highlights include:The problem with oversimplifying marketing strategiesThe value of operational transparency and its effects on performanceThe psychological impact of AI-created contentDifferences between B2B and B2C consumer psychologyPhil's top consumer psychology tips and standout guest insightsLinks to Learn More:Follow Phill on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review on Apple! Leave us a review on Spotify!

In this episode of Marketing MadMen, Nick Constantino and Trip Jobe speak with Dr. Denish Shah from Georgia State University about the evolution of marketing education. Dr.  Shah discusses the shift from creative-focused marketing to data-driven and technology-driven strategies, the importance of social media, and the need for responsible marketing. The conversation highlights the value of continuous learning and unlearning, and how marketers can adapt to the rapidly changing industry. Key topics include the role of social media listening, connecting, and publishing, as well as the significance of understanding consumer psychology and economics in marketing. Key Takeaways The evolution of marketing education over the past decade The shift from creative to data-driven and technology-driven strategies The importance of social media in modern marketing Responsible marketing and its impact on consumers Continuous learning and unlearning for marketing professionals The role of consumer psychology and economics in marketing patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

In this episode, we explore the three critical distinctions for driving revenue growth: what you see, what the market thinks, and what your ICP believes. We break down how aligning your perception with the market's reality and your ideal customer's needs is key to unlocking growth. You'll learn why it's not enough to just launch a business, create content, or set goals. It's about understanding how your positioning fits into the bigger picture. We dive into practical steps to help you rethink your strategy, adjust your messaging, and position yourself for sustainable success. Key Points:• Perception: Understand how what you see might be clouding your judgment and holding back your business growth.• Positioning: Learn how to adjust your brand's message to match what the market truly thinks and values.• Profit through Clarity: Focus on what your ICP (ideal client profile) believes and how meeting their needs will drive profitability.• Bridging the Gap: Discover how to align your personal intentions with real-world actions that lead to results.• Actionable Strategies: Gain a clearer path to drive meaningful change in your marketing, positioning, and growth approach. Beyond The Episode Gems:• Grow Your Business Faster Using HubSpot's CRM Platform• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

On this episode of the Sneaker History Podcast, Mike interviews Rockwell Princely, the designer behind the independent sneaker brand No Two Ways. They discuss the brand's journey over the past four years, the cultural differences in sneaker communities, and the importance of consumer psychology in design. Rockwell shares insights into the design philosophy behind their Model 1 sneaker, the challenges of maintaining quality materials, and the significance of collaboration and community engagement. The conversation highlights the brand's commitment to authenticity and innovation in a saturated market, as well as their future plans for growth and collaboration. In this engaging conversation, Rockwell Princely discusses innovative concepts in footwear design, including the unique idea of scented shoes and the misunderstood Koi-ry high top. He shares his personal favorites, upcoming releases, and the importance of building a strong brand identity. The discussion also touches on community engagement through loyalty programs, playful interactions with industry giants, and the deeper meanings behind sneakers. Rockwell emphasizes the challenges of sizing in the sneaker world and the significance of belonging within the sneaker community.Chapters00:00 Introduction to No Two Ways and Rockwell Princely03:05 The Journey of No Two Ways06:00 Cultural Differences in Sneaker Communities09:09 Consumer Psychology and Market Trends11:57 Design Philosophy Behind Model 115:10 Quality and Material Sourcing18:04 Collaboration and Community Engagement20:58 The Impact of Consumer Feedback24:13 Future Plans and Upcoming Collaborations55:42 Innovative Footwear Concepts58:51 The Koi-ry: A Misunderstood High Top01:01:12 Personal Favorites and Inspirations01:05:28 Upcoming Releases and Sneak Peeks01:10:46 Building a Brand Identity01:15:55 Community Engagement and Loyalty Programs01:20:58 Poking Fun at Industry Giants01:24:50 The Meaning Behind Sneakers01:30:40 Sizing Chaos in the Sneaker WorldJoin our Discord Community: https://discord.gg/xJFyWmWgzaEarly Access and Exclusive Videos On Patreon: https://patreon.com/sneakerhistorySubscribe on YouTube: https://youtube.com/sneakerhistory—–––– Check out our other shows: —––––For the Formula 1 Fans --> Exhaust Notes: https://exhaustnotes.fmFor the Fitted Hat Fans --> Crown and Stitch: https://crownandstitch.comFor the Cars & Sneakers Fans --> Cars & Kicks: https://carsxkicks.comFor the Creators --------> Outside The Box: https://podcasts.apple.com/id/podcast/outside-the-box-convos-with-creators/id1050172106—–––– EXCLUSIVE DEALS FOR YOU FROM OUR PARTNERS —––––[Links contain affiliate links, we may receive a small commission if you make a purchase after clicking a link. A great way to support the pod!]—––––—––––—––––—––––—––––—––––—––––—––––Our podcast is proudly...Livestreamed with StreamYard: https://streamyard.com?pal=6514386237915136Recorded on Riverside: http://www.riverside.fm/?via=sneakerhistoryDistributed By Captivate: https://bit.ly/3j2muPbGet in Touch: Robbie - robbie@sneakerhistory.comMike - mike@sneakerhistory.comRohit - rohit@sneakerhistory.comNick - nick@sneakerhistory.comFor advertising inquiries: podcast@sneakerhistory.comDisclaimer: The views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of any entities they represent.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

The inner workings of social influence and persuasion.Want to change someone's mind? First, explains Robert Cialdini, you have to change their framing.For Cialdini, the Regent's Professor Emeritus of Psychology and Marketing at Arizona State University, persuasion begins before we even deliver our pitch or presentation. Through what he calls “Pre-suasion,” communicators can prime audiences to receive messages in a specific way, simply by drawing their attention in specific directions. “It involves focusing people on—putting them in mind of—those motivators before they encounter [them] in the communicator's message,” Cialdini says, “bringing people's focus of attention onto something that is nested in the message…before that message is delivered, so they have been readied for the concept.”In this episode, Matt Abrahams and Cialdini talk about the motivating power of FOMO, getting better advice from others, and how your next wine purchase could be influenced by what music is playing in the shop.Episode Reference Links:Robert CialdiniRobert's books: Influence / Pre-SuasionEp.11 The Science of Influence: How to Persuade Others And Hold Their AttentionEp.142 Power and Persuasion: Live Insights from Stanford Experts Original Episode: Ep.76 Change My Mind: Using “Pre-suasion” to Influence Others Connect:Email Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00:00) IntroductionMatt Abrahams introduces Robert Cialdini, the Regents Professor Emeritus of Psychology and Marketing at Arizona State University(00:01:56) Persuasion and Pre-suasionDistinguishing persuasion and pre-suasion, with focus on attention and motivation.(00:05:17) Priming and Framing in Pre-suasionThe power of pre-suasion and its cognitive effects on decision-making.(00:07:58) Understanding ScarcityHow scarcity influences behavior and decision-making through fear of loss.(00:10:48) The Unity PrincipleThe unity principle and its role in building connection in persuasive efforts.(00:14:04) Social Proof and InfluenceResearch on social proof  and how others' actions influence individual choices.(00:19:24) The Role of Language in PersuasionThe impact of subtle language shifts on collaboration and critique.(00:22:23) The Final Three QuestionsRobert shares communication advice, a communicator he admires, and his recipe for successful communication.(00:26:49) Conclusion (00:00) - Introduction (02:40) - Persuasion and Pre-suasion (06:01) - Priming and Framing in Pre-suasion (08:42) - Understanding Scarcity (11:32) - The Unity Principle (14:48) - Social Proof and Influence (20:08) - The Role of Language in Persuasion (23:07) - The Final Three Questions (27:33) - Conclusion

In the final part of our Resonance in Marketing Masterclass series, we explore the key strategies that help brands create unshakable brand loyalty. This episode breaks down how personalization, emotional connections, and strong communities are the cornerstones of marketing success in today's world. We'll explore:• How personalization creates deeper, more meaningful relationships with your customers.• The role of emotional engagement in building long-lasting loyalty and advocacy.• Why fostering and nurturing communities around your brand is the ultimate way to cultivate trust and drive growth.Through real-world examples, actionable insights, and practical takeaways, this episode is a must-listen for brands looking to build loyalty that stands the test of time. Whether you're a seasoned marketer or just starting out, you'll discover powerful strategies to connect with your audience on a deeper level and turn customers into lifelong advocates. Previous Episodes In This Masterclass Series:•  Listen To Resonance In Marketing Masterclass Part 1•  Listen To Resonance In Marketing Masterclass Part 2 Beyond The Episode Gems:• Grow Your Business Faster Using HubSpot's CRM Platform• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

In a world of endless noise, the brands that stand out are the ones that resonate, not the ones that shout.In this episode, we break down how resonance plays in marketing along with:•  Resonance vs Volume in marketing.•  Emotional connection > Simply Exposure.•  The Psychology of Resonance: tapping into customer emotions, needs, and values.•  Appealing to Emotions and Creating Memories (Limbic System) > Appealing to Logic (Neocortex)•  LTV > One-Time Conversions.•  How to create trust currency, brand loyalty, and community advocacy.•  The importance of relationship-driven marketing and communication tactics.•  How to apply this to social media, content, email, copy, and other media on various platforms. Beyond The Episode Gems:• Grow Your Business Faster Using HubSpot's CRM Platform• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: GrowWithTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

In today's hyper-competitive landscape, it's not about how loud you are—it's about how deeply you resonate.In this episode, we explore building meaningful connections through relationship-driven marketing, focusing on:• Emotional connection > Grabbing attention.• Why trust, loyalty, and community advocacy matter more than one-time conversions.• The role of storytelling in creating authentic, long-lasting connections with your audience.• Empathy-driven marketing: understanding your customers' needs and emotions to foster brand loyalty.• Tapping into the power of personalized experiences to resonate on a deeper level.• How niche marketing and community-building create stronger advocacy than broad messaging.• How to evoke emotion and create lasting memories to resonate deeply.• Relationship-driven marketing tactics you can apply across social media, content, email, and more to engage meaningfully. Beyond The Episode Gems:• Grow Your Business Faster Using HubSpot's CRM Platform• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

In this powerful episode, we dive into a transformative approach to client relationships that will change the way you do business, going beyond the surface to tackle some of the most pressing challenges entrepreneurs face today — especially those who want to maintain high standards, protect their boundaries, and ensure they're working with clients who truly value what they bring to the table.We explore the concept of making your clients audition for the privilege of working with you, much like contestants on American Idol. This isn't about playing hard to get; it's about setting clear boundaries, commanding confidence, and ensuring that the clients you take on are aligned with your values, vision, and the level of service you provide.In this episode, I discuss:Auditioning Your Clients: Just like in American Idol, not everyone makes it to the next round. I'll teach you how to audition your clients, guiding you on principles to help them either self-eliminate or clearly identify themselves as strong potential candidates.Creating Demand Generation: Discover how to generate strong demand for your services, making clients eager to work with you. When done right, this approach flips the script, positioning you as the sought-after expert who clients are vying to work with.Combating Scope Creep: Learn how to protect your time and resources by setting firm boundaries from the start, ensuring that your projects stay within scope and that you're compensated fairly for any additional work.Setting Boundaries and Expectations as an Empath: As someone who genuinely cares about others (and I'm sure you do in your business), it can be challenging to enforce boundaries. I'll share strategies to balance empathy with the necessity of maintaining your professional integrity.Commanding Confidence in the Discovery Phase: The initial discovery phase is crucial for establishing authority and setting the tone for the entire client relationship. I'll guide you on how to exude confidence and control during this critical stage.Mastering Value-Based Pricing: Discover how to shift the focus from cost to value, ensuring that clients understand and appreciate the worth of your services. I'll share techniques for implementing value-based pricing that aligns with the results you deliver, helping you command higher fees while maintaining client satisfaction.Maintaining High-Profit Margins: Learn strategies to keep your profit margins high without compromising on the quality of your work. We'll discuss how to structure your offerings and negotiations to ensure you're paid what you deserve, allowing you to focus on delivering excellence.Removing Objections with Confidence: Objections can derail a conversation and undermine the perceived value of your services. I'll guide you on addressing and removing objections preemptively, creating an environment where clients see you as the essential bridge to achieving their goals. By removing the air out of the room, you'll keep the focus on the vision and the transformative impact of working with you.Eliminating Budget Concerns: Learn how to remove budget from the equation by shifting the conversation to value. I'll show you how to guide clients to see the worth of your services, allowing you to command the rates you deserve while keeping your profit margins high.By the end of this episode, you'll have a clear roadmap for elevating your business relationships, protecting your time and energy, and ensuring that the clients you work with are a perfect fit for your services. If you're tired of chasing clients, compromising on rates, or dealing with constant scope creep, this episode is for you. Beyond The Episode Gems:• Learn More Starting Your Own Business With Amazon's Delivery Service Program• Start Creating Exceptional Sites & Business Solutions Using Wix Studios • Grow Your Business Faster Using HubSpot's CRM Platform• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: GrowWithTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

Whether you're a marketer, event organizer, community leader, business executive, or content creator, the path to achieving your desired success comes down to cultivating ideal experiences. Without that, nothing can be built, established, or mobilized within the minds of people. What makes someone pay to come to an event? What makes someone watch or read content? What makes someone buy something, anything? An experience that drove curiosity! An experience that created a need or want. And an anticipated experience of the outcome after. But how do we harness that? Where do we start? This episode will break all of that down in a simple, understandable way, as taken from my live virtual keynote presentation.Beyond The Episode Gems:All Frameworks Covered Are From Troy's Book, Strategize Up: StrategizeUpBook.comSee The Video Version Of This Live Keynote PresentationDownload HubSpot's State Of Marketing Report for FreeDiscover All Podcasts On The HubSpot Podcast NetworkGet Discount Off Riverside & Try For Free #####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: GrowWithTroy.com•  Follow Troy's Instagram @FindTroy