Podcasts about advertising strategy

In today's episode, I sat down with my friend Renee – award-winning PR strategist and business mentor – for a heartfelt, raw, and inspiring conversation about entrepreneurship, motherhood, and redefining success. We talk about what it really looks like to follow your gut, say no to what's not aligned, and create a life that's built around your values—not other people's expectations. Renee also shares how she's creating a movement to empower women while redefining success on her own terms. Tune in for an honest, empowering conversation full of actionable insights!

In this episode, I'm joined by my dear friend Nikki Norenberg – Self Discovery Coach and Founder of the dance-based movement experience, Embodyed Method. We sit down for a powerful, soul-stirring conversation on embodiment, purpose, and the magic of reconnecting with your inner child. Nikki also shares the origin story behind her Embodyed Method and how she brought it to life while navigating a massive business pivot and new motherhood. Whether you're an entrepreneur, a parent, or just craving more freedom and fun in your life, this episode will leave you inspired to move, play, and rediscover yourself.

Ever wonder what makes someone say yes to your offer on the spot? In this episode, I'm sharing my top strategies for using bonuses to create irresistible offers that drive sales—without discounts or overloading your audience. I'll share why most people get bonuses wrong, the key to creating high-converting bonuses, and how to time them for maximum impact. Whether you're live launching or running evergreen funnels, this episode is packed with tactical, no-fluff advice to make your offer a no-brainer.

Are you running your business, or is it running you? In this episode, I'm sharing five powerful strategies I've implemented as a CEO that have shifted everything—from how I lead to how I spend my time. These aren't just mindset tweaks—they're tangible shifts that will help you cut the noise, lead with intention, and create real momentum in your business starting today.

In today's episode, I'm joined by Cassandra Britton—entrepreneur, business coach and powerhouse behind The Business Savage. From her early days as a competitive athlete to building and selling a successful beauty business, Cassandra shares invaluable lessons about pivoting, scaling, and trusting yourself. Together, we reflect on the highs and lows of building a brand, the power of listening to your audience, and the importance of aligning your business with your passion and purpose. Tune in now – this conversation is packed with insight, inspiration, and real talk about finding alignment in business and life!

In today's episode, I'm sharing all the behind-the-scenes magic of my recent Costa Rica retreat. From the transformations that happened to the unexpected lessons about business, purpose, and intuition, I'll walk you through how aligning with your purpose can make success a natural byproduct. Whether you're curious about retreats or looking for ways to simplify and reconnect in your own business, this episode is for you!

In today's episode, I'm joined by someone who has had one of the most profound impacts on both my life and business over the last few years—Samson Odusanya, an incredibly talented Somatic Guide and Breathwork Facilitator. Samson's journey is one of resilience, transformation, and deep personal growth. We talk about everything from his early struggles and pivotal moments in life to his discovery of breathwork, somatic practices, and what it truly means to embody presence. This conversation left me reflecting deeply on my own journey, and I know it'll do the same for you.

Are you accidentally marketing what your audience needs instead of what they actually want? In today's episode, I'm breaking down one of the most common mistakes I see entrepreneurs make — and how it's probably costing you leads and sales without you even realizing it. I'll walk you through real examples, simple exercises to shift your messaging, and how to authentically speak to your ideal customer's true desires without watering down your expertise. If you want easier sales and more momentum, this episode is a must-listen!  

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today kicks off a special two-part series designed to get you fully prepared for Prime Day. In this first episode, we're diving deep into the operational, promotional, and organic strategies you should focus on as the big shopping days approach. We're excited to be joined by Joanna Otto, an Account Manager on Acadia's Retail team. With more than a decade of experience spanning brand-side roles, agencies, and Amazon itself, Joanna brings a seasoned perspective on how Prime Day has evolved. We're also welcoming Predrag Vetnic, one of our lead strategists for tentpole events. He'll be sharing key data insights and best practices for building an effective merchandising strategy, drawn from our work across a wide range of client partners. Tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Jordan, Joanna, and Predrag discuss: Start Preparing Early: Begin your preparations by April, as deadlines and operational tasks need to be handled well before Prime Day. Important Dates & Deadlines: AWD inventory by May 15, Deal scheduling closes May 23, FBA inventory deadlines: June 9 (minimal shipment splits), June 18 (Amazon-optimized splits). Sales Velocity & Reviews: Focus on increasing sales and reviews using programs like Vine and Product Win to boost organic ranking. Organic Prep: Invest in keyword optimization, competitive scraping, and high-quality content, including images and infographics. Prime Day Duration: The event has expanded to four days, so expect consistent sales throughout. Merchandise Fees: PED fees have doubled to $100; the new coupon fee structure starts June 2. AI Search: Amazon's AI assistant, Rufus, influences up to 35% of search traffic. Optimize your listings for this. Competitive Monitoring: Be ready to monitor competitors and pivot quickly if issues arise. Expect the Unexpected: Prepare for unexpected challenges, like account health flags and listing suspensions. Economic Pressure: Pricing strategies are more complex due to tariffs and market volatility, so be cautious with price hikes. Invest Strategically: Focus on targeted organic and paid efforts, including influencer and UGC campaigns, to drive relevance.

Ever feel like content creation is just another overwhelming task on your never-ending to-do list—especially when you're already juggling so much? In this episode, I'm diving into how to create powerful, in-depth content without burning out. I share mindset shifts, practical tips, and real talk around consistency, comparison, and how to make content creation feel easier and more aligned with you. Tune in now!

In today's episode, I sat down with the incredible Lisa Vee, and we went deep. From the wild story of how we met to the power of mentorship, trusting yourself, and navigating big pivots in business and life – this episode is full of raw, real moments. Lisa shares how she went from postpartum struggles and leaving a high-stress job to building a business that recently hit its first $10K month. We talk about messy action, perfectionism, the highs and lows of launching, and why believing in yourself is the most non-negotiable piece of the puzzle.

What's going to make your marketing stand out as everything gets louder and more automated? In today's episode, I'm diving into my predictions for where things are headed—and what you really need to focus on if you want to stand out. From the growing importance of messaging and creativity to the role AI is starting to play in shaping content, I'm sharing what we're seeing on the front lines with clients and inside my own team. Plus, we'll talk about why polarizing content matters more than ever and how to meet your audience exactly where they're at. If you're ready to stay ahead of the curve, this episode is for you.

If you've ever felt the pressure to hold it all together or questioned what you're really chasing, this episode is for you. I'm sitting down with Jenn Kennedy for a raw and powerful conversation about walking away from a 7-figure business, healing the addiction to doing, and redefining success as a female breadwinner. We dive into what it really feels like to untangle your identity from achievement, why surrender isn't something you can force, and how true healing often requires completely letting go. Tune in for a conversation about building success on a completely new foundation.

If you've ever felt like the pressures of work and life are pulling you in different directions, this episode is for you. From the struggles that have been weighing on me, to the practical solutions I'm implementing, I'm sharing an honest, behind-the-scenes look at what it really takes to move through tough moments. Let's dive into the lessons, strategies, and mindset shifts I'm using to find balance and keep moving forward.

On this first episode of the Embodied CEO podcast, I'm bringing on a special guest—my friend and the incredible photographer who has been behind the scenes of all my retreats and events for the past seven years. She's captured so many pivotal moments in my journey, and today, she's stepping in front of the mic to help me answer YOUR questions -- no prep, no filters, just real, unfiltered answers. Tune in now!  

Are you ready to master the art of live launching? In today's episode, I'm breaking down the four key phases of a million dollar live launch. Whether you're new to live launching or looking to improve your process, this episode will give you a clear, structured approach to making your next launch a success. Let's dive in!

In today's episode, I'm sharing 3 key shifts my team and I are making in our marketing strategy—things I believe are essential for where the industry is heading. We're doubling down on content creation and audience growth (but not in the way you might think), refining our evergreen sales strategies, and making space for more creativity. If you've ever felt stuck or uninspired in your content, this episode will give you a fresh perspective on staying consistent, intentional, and aligned.

As part of an ongoing series focused on the YouTube Ecosystem (sponsored by VuePlanner) Next in Media spoke with Josh Stanley and Myra Dallas, founders of the startup Coaxial Collective and Adam Van Der Grift, better known on YouTube as the home improvement guru Haxman.  The group talked about the need in the YouTube ad market for specialty firms focused on genres like home improvement, and how mid level creators can execute brand deals without alienating their users.Takeaways:Bridging the Creator-Brand Gap – Many brands still don't fully understand creators, and vice versa. Coaxial Collective aims to fix that by helping brands and YouTube creators connect more effectively.YouTube's Unique Space – Unlike Instagram and TikTok, YouTube is centered on long-form content, allowing for deeper relationships with audiences rather than just quick-hit influencer marketing.The Shift to TV Screens

Your marketing needs more than just random strategies—it needs an ecosystem. In this episode, I'm breaking down the four essential layers of a strong marketing ecosystem: audience, lead generation, nurturing, and conversion. I'll walk you through how to create touch points that build trust, scale your impact, and drive consistent sales—without the overwhelm. Plus, I'm sharing a real client case study that proves how small shifts in strategy can lead to massive growth. Tune in now!

In this episode of Experts Unleashed, I sit down with Joe Stolte from Daily AI to dive into his strategies for running successful paid ad campaigns. Joe shares how he spends around $15,000 a month on ads to drive free trials for his AI-powered email newsletter software, designed for thought leaders and small businesses. We talk about the power of retargeting, optimizing ad creatives, and using AI tools like Ideogram for image generation. Joe also highlights the value of partnering with social media creators to amplify results. Throughout our conversation, Joe emphasizes one key takeaway: having a strong offer and consistently testing are crucial for refining your marketing efforts.  

Send us a textWelcome back to the marketing freaks podcast!This week I'm joined by Julia Arenson and we talk all things creative operations, building in-house agencies, running creative at Specsavers, agency vs in-house and a whole heap more. Throughout the episode Julia talks through her extensive experience of running creative operations, and details many of the lessons learnt along the way. If you enjoy this episode please do subscribe on your favourite podcast player!

Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

There's a critical shift happening in marketing right now, and if you don't adapt, your strategies will start falling flat. In this episode, I'm diving into what's changing across the board—from live launches to webinars—and why the old playbook isn't working like it used to. I'll share real examples from our VIP clients, the creative pivots we've made, and how you can apply these insights to keep your marketing effective. If you want to stay ahead of the curve, don't miss this one!

Have you ever felt like you're doing all the right things in business, but something still isn't clicking? In today's episode, I'm sharing a powerful breakthrough from a recent coaching call of mine that reinforced just how much our thoughts shape our success. I'll explain why shifting your mindset is just as important as your strategy, how to start operating as your future self today, and why the inner work is the real game-changer. If you're ready to break through resistance and step into the next level of your business, this one's for you!

Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

What if the key to standing out in your marketing wasn't about doing more, but about getting crystal clear on what you stand for? In today's episode, I'm sharing powerful insights from a recent client workshop on how defining your core values and bold beliefs can transform your messaging and attract the right people. Tune in now to learn why core values matter, how to infuse them into your content, and explore where you might be watering things down out of fear.

Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

If you're feeling stuck with “low-quality leads,” this episode is for you. I break down the common misconception around targeting high-ticket buyers and share real client examples of shifting strategies, adjusting expectations, and leveraging the leads you already have to drive revenue. Tune in for a mindset and strategy reset that could change the way you approach your sales.

Content-led growth is the future—are you ready? In this episode, Brian breaks down how brands like Americana Pipe Dream, Tallow Grill, and Skims are mastering storytelling, nano-influencers, and social commerce to scale faster than ever. From founder-led content to TikTok Shop takeovers, this is your playbook for 2025.Here's 5 things you can get done faster on Wix Studio:● Scale content with dynamic pages and reusable assets● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds● A/B tests are a given—create them in days, not weeks with intuitive design tools● Connect tracking and analytics tools like GA4 & Semrush in seconds● And manage all your clients' social media from one dashboardAll of that right here: https://l.marketingexamined.com/wixpo

Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Feeling stuck on what content to create and how to make it actually work for your business? In today's episode, I'm sharing my unconventional take on organic content, why quality and consistency matter more than volume, and how to tap into inspiration from your real-life experiences. If you've ever felt stuck in a content hamster wheel, this one's for you.

Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

Last week, I hosted Embodied Marketing Live in Austin, and it was truly a life-changing experience for everyone in the room—myself included. In today's episode, I'm sharing six powerful takeaways from the event, including how to tune out the noise, refine your messaging, and focus on your core offer. If you're ready for actionable insights to elevate your business and yourself, this one's for you!  

Need to make sales fast but don't know where to start? In today's episode, I'm sharing insights from a recent conversation with my team about the exact steps to generate quick wins while building a long-term, scalable strategy. We'll talk about refining your offer, leveraging your existing audience, and balancing short-term actions with sustainable growth. If you're ready for clear, actionable advice to create momentum in your business, this episode is for you!  

In today's episode I share my honest, no-fluff answer about what it takes to succeed in the online business world. From setting realistic expectations to building a brand and playing the long game, this episode is packed with insights for anyone considering creating a digital product. Whether you're just starting out or scaling your business, this conversation is a must-listen.

What if you could grow your podcast audience from hundreds to thousands starting with with just $2-3 a day? That's exactly what Tyler Perry (no, not the filmmaker…the host of the 'Believing the Bizarre' podcast) did. I had the opportunity to sit down with Tyler about how he used Meta ads to grow his niche paranormal podcast. He shared how he did it and why intentionality, clear goals, and truly understanding your audience are key to creating successful ad campaigns. If you're ready to grow your podcast, join us for this conversation. Tyler breaks down his strategy, lessons learned, and tips to help you start small and scale big. Episode Highlights: [2:30] Paranormal Podcast and Target Audience [6:25] Personal Connection and Paranormal Experiences [8:37] Early Podcast and Initial Struggles [11:09] Advertising Strategy and Initial Growth [15:59] Targeting and Ad Creative [39:57] Outreach and Engagement [40:49] Challenges and Adjustments [51:10] Monetization and Video Content Links & Resources:  The Podcasting Morning Chat:  www.podpage.com/pmc Join The Empowered Podcasting Facebook Group: www.facebook.com/groups/empoweredpodcasting⁠ Believing The Bizarre:  https://believingthebizarre.com/ Believing The Bizarre on Instagram:  https://www.instagram.com/believingthebizarre Meta Ads Manager:  https://www.facebook.com/business/tools/ads-manager Facebook Ads Library:  https://bit.ly/4h1yJYN Remember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community. Join us LIVE every weekday morning at 7am ET (US) on ⁠Clubhouse⁠: ⁠⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w⁠ Brought to you by⁠ ⁠iRonickMedia.com⁠⁠ and ⁠⁠NextGenPodcaster.com⁠⁠ Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you! --- Send in your mailbag question at:⁠ https://www.podpage.com/pmc/contact/⁠ or ⁠marc@ironickmedia.com⁠ Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here:  ⁠https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b⁠

In this final episode of 2024, I'm sharing my seven big predictions for 2025—from the power of authenticity and building a strong personal brand to why live experiences and consistency will still reign supreme in marketing. Let's set the tone for an incredible 2025 together!

Thank you for listening to the Choice Hacking podcast! Please take 2 minutes to rate and review the podcast because it helps us find new listeners. Here are some more resources you might enjoy:✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking✅ Join my free newsletter to learn what makes your buyers tick. ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

2024 was one of the most challenging years I've faced, both in business and life, but it was also one of the most transformative. In today's episode, I'll share what this year taught me about resilience, gratitude, and the beauty of navigating hard seasons. This isn't a highlight reel—it's an honest look at what it takes to keep going when things feel heavy and how those moments can lead to the biggest breakthroughs. If you're ready for a real and personal conversation about growth and perseverance, tune in.

Not everyone is cut out to be a successful entrepreneur — and in this episode, I'm explaining exactly why. It's not about luck, tactics, or having the perfect strategy. It's about four core traits that I believe are absolutely essential for success. I'm breaking down what they are, why they matter, and how to know if you have them (or need to develop them). This episode is a dose of truth and a call to rise for anyone serious about making it in business. Tune in now!

In today's episode, I'm sharing my three big strategic intentions for 2025. These aren't just goals — they're the driving forces behind how I want to show up, lead, and grow both personally and in my business. I'm talking about putting myself in rooms that challenge my thinking, simplifying everything I do, and prioritizing depth in every aspect of my work. If you're feeling stuck in your own bubble or looking for a fresh perspective as you plan for the new year, this episode is for you. Let's set the tone for 2025 together.

Have you ever found yourself frustrated when things don't go as planned, wondering why all your hard work didn't lead to the outcome you expected? In today's episode, I'm sharing a perspective shift that's been hitting home for me lately: it's not about avoiding setbacks or striving for perfection—it's about how we respond to the challenges and learn from them. Join me as I share why the journey, with all its twists and turns, is where the real growth happens and how we can stay present and find value in showing up, even when the path feels unpredictable.

In today's episode, I'm sharing a powerful year-end process my team and I have been using to set crystal-clear goals, refine our company values, and build our 2025 strategy with total alignment. I break down how we reviewed what worked (and what didn't), set 10-year, 3-year, and 1-year goals, and created a plan that's already helping us make more intentional decisions. If you're looking for a way to end the year with clarity and momentum, this episode is for you!

Are you spreading yourself too thin in your business, thinking more is always better? In today's episode, I'm breaking down why depth—not volume—is the key to standing out and achieving real results. From client stories to lessons I've learned firsthand, I'll share insights on how doing less—but doing it well—can transform your results. Tune in now!

Welcome to another episode of The Ecommerce Braintrust podcast hosted by Director of Retail Operations, Jordan Ripley. In this episode, we're joined by Instacart experts Juan Munoz and Robert Benlloch to tackle some key retail media questions:  Is my ad spend cannibalizing my organic sales?  How should I be assessing my investment for growth?  And what are the right measurement frameworks and metrics to use when having these conversations and providing guidance to our clients?  Through the lens of Instacart, we'll explore its unique nuances and advantages for measuring and understanding incrementality. Make sure you tune in to find out more!   KEY TAKEAWAYS In this episode, Jordan, Robert, and Juan discuss: Defining Cannibalization: Two types of cannibalization: traditional (ads taking credit for sales that would have happened anyway) and placement cannibalization (paid ads replacing organic placements). Understanding concerns about ad investments cannibalizing organic sales. Instacart-Specific Metrics: Overview of metrics unique to Instacart such as Halo Sales, New to Brand, and market share. Importance of the Customer Insights tab for tracking market share and competitive positioning. Sales per Instacart Weighted Distribution (SDPI): Explanation of how this metric isolates sales velocity by excluding changes in distribution. Importance of controlling for shifts in product availability across stores. Determining Optimal Ad Spend: Discussion on metrics like market share and total sales as better indicators of ad spend efficiency. How Instacart allows correlation of ad spend to market share growth against competitors. Developments in Instacart: Announcement of new metrics like "Share of Digital Shelf" which shows your position relative to competitors. Introduction of "Inspirational Ads" for targeting users looking for specific recipes. Speculations and Insights: Speculation on why Instacart is more transparent with data compared to other platforms. Reflection on Instacart's commitment to providing detailed analytics for better business decisions. Future of Instacart Innovations: Excitement around new ad placements and features like the recipe-based ads. Taking advantage of new developments on Instacart.

Ever wondered why marketing experts teach opposite strategies, like organic marketing vs. paid ads? In this episode, I break down why both approaches can work, how to choose what's right for you, and the critical role of strong foundations. Tune in for a clear, no-nonsense take on choosing the best path for your business growth!

What if the key to unlocking your next level of success isn't in doing more, but actually doing less? In today's episode, I'll show you exactly how to do that as I share insights from my recent mastermind retreat and the game-changing lessons that can elevate both your business and personal growth. From the importance of gaining fresh perspective to the power of simplicity, self-care, and aligned habits, these lessons have shaped some of my most successful clients. If you want to shift your mindset and create a more aligned, fulfilling business, this episode is for you.

In today's episode, I'm joined by my Head of Operations, Morgan Kirk, to pull back the curtain on what it's really like to work alongside me. Together, we share some candid stories about our working relationship, including how we've learned to collaborate despite our differences, and how we push each other to grow. This episode is packed with insights into our dynamic, plus some funny and heartfelt moments about the real work that happens behind the scenes. Tune in now!

In today's episode, I discuss a key takeaway from the recent election that applies to all of us, regardless of political views: the growing demand for authenticity. I explore how people are increasingly drawn to real, unfiltered voices and how this shift impacts not only politics but also marketing. Drawing from examples like Joe Rogan, I discuss the power of bringing your unique voice and values into your content, standing out, and connecting in a more meaningful way with your audience. Let's get into it!

With the holiday season and year-end rush approaching, it's all about working smarter, not harder. In this episode, I'm sharing three simple shifts to help you boost sales without adding to your workload. From repurposing content to embracing repetition, I discuss how to reduce overwhelm and focus on what truly moves the needle. Tune in to learn how to refine what you're already doing and make your marketing work for you without the added stress.