Podcasts about google advertising

Want to elevate your child care center's online presence? In this episode, Brian Duprey and CCG Marketing Manager Blessing Okoro explore the power of Google My Business and Google Advertising. Learn how to enhance visibility and attract more families with simple, effective strategies. Tune in to discover tips that can help your business stand out! Mentioned in this episode:   GET TICKETS to the Child Care Genius LIVE Conference: https://bit.ly/ccglive25   Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media content and ads management. If you'd rather do it yourself, we also have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/  Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts. If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university     Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources

Telegram founder Pavel Durov's arrest has potentially big implications for game marketing, Perplexity AI positions itself to take on Google (can it live up to its promises?), and Mintegral's latest report has some bad news for game advertisers – and key trends to take advantage of. Get more gaming insights at www.upptic.com! #Telegram #PavelDurov #Perplexity #AI #Gaming #Marketing

In another power packed episode we chat about the power of pricing and how to raise without losing customers. We get into more Google Advertising tips and close with How (and Why)  Survey Customers   Come listen now! https://dentco.us https://instagram.com/dentcopdr  

Lets get into it. Building better businesses with marketing- the fuel that makes the business rocket liftoff and hit orbit. Dive in and lend an ear cuz' we have info to share and lessons learned along the 34 year journey.   https://dentco.us https://instagram.com/dentcopdr https://youtu.be/znJzjhYzhYk?si=gxjutwdVvGmdhWcw

Podcast Episode 207 of the Make Each Click Count Podcast features Jamie Stenton, the director of the digital marketing agency Lilac James, which specializes in Google Advertising, SEO, and Social Media Marketing. Since 2008, he has helped hundreds of clients achieve sustainable digital growth. Additionally, he is the newest contributor to Make Each Click Count University with his masterclass "Beginners Guide to Meta Ads for E-commerce."In this episode, Jamie dives into the intricacies of Facebook advertising for e-commerce businesses, from setting up essential elements like the Facebook pixel and conversion API to sophisticated strategies for optimizing ad performance. Andy and Jamie explore the competitive landscape of Facebook advertising, discuss the importance of Google Analytics in tracking your campaign results, and unravel different attribution models used by Facebook and Google.Jamie also shares his approach to audience targeting, the significance of data accumulation, and practical tips for scaling ad campaigns effectively while managing budgets. They even touch upon some personal insights from Jamie's unexpected career shift and his emphasis on learning from others' mistakes.So, if you want to accelerate your sales and profits through online marketing, stay tuned—you won't want to miss this! Don't forget to leave a review and check out Jamie's masterclass for more in-depth knowledge. Let's get started!Learn more:LinkedInJamie's MasterclassABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Acquiring new leads consistently, affordably, and reliably is one of the biggest challenges facing lawyers today. Most potential clients turn to search engines such as Google to find legal services and conduct legal research, yet it can be difficult to know exactly how to get in front of your ideal client online. Enter: The promise of Google's paid advertising services. For many, it can be advantageous to pursue paid advertising tactics to get a leg up on the local competition and makes for effective pairing with their law firm website. However, for solo attorneys and small law firms, it's crucial to their marketing strategy to ensure that every advertising dollar is used efficiently or else it should be reconsidered. In this episode of the Law Firm Marketing Decoded podcast, we will be discussing the risks and consequences of paid advertising, an analysis of Google Ads versus Local Services Ads (LSAs), and an argument for ad-free, content-based SEO legal marketing.  

Costs are way up, while results are basically flat. Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, Google, ads, advertising, pay, cost, per, click, CPC, PPC, search, adsense, AOV, online, digital,

Shownotes can be found at https://www.profitwithlaw.com/418.Do you want to skyrocket your law firm's revenue through Google advertising?In this episode of the Profit with Law podcast, Moshe Amsel interviews Sasha Berson, a seasoned entrepreneur who has a proven track record of helping small law firms double their revenue in three years or less. Sasha shares valuable insights and strategies on Google advertising for law firms, delving into the intricacies of SEO, PPC, and LSAs. He emphasizes the importance of consistent investment in marketing and finding the right partner to navigate the complexities of Google advertising. He provides practical advice tailored to small law firm owners, highlighting the readiness for different Google marketing strategies and the mindset shift required for achieving growth and predictability. With Sasha's expertise and experience, this episode offers a wealth of knowledge and actionable steps for small law firm owners looking to leverage Google advertising to increase their revenue.In this episode, you will be able to:Maximize Your Firm's Reach with Google AdvertisingElevate Your Firm's Visibility with Strategic MarketingUncover the Power of SEO and PPC for Your FirmDrive Growth by Investing in Your Firm's MarketingFind Your Dream Marketing Team to Propel Your FirmChapters:[00:00] Introduction to Sasha Berson[07:16] Who is Ready for Google Advertising?[12:28] SEO: Long-Term Game and Investment[15:57] Pay Per Click and LSA Advertising[18:52] Minimum Advertising Spend for Google Advertising[22:32] Key Leading Indicators and Agency Costs for SEO[28:17] Calculating Marketing Investment Based on Revenue[32:26] Investing in Your Law Firm[34:53] Becoming a CEO[39:38] Selecting the Right Marketing TeamResources mentioned:Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program here. Connect with Sasha Berson: Facebook | Instagram | YouTube | LinkedInChecklist: How to Pick the Best Marketing Company For Your Law FirmJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Technology for Social GOOD | #TGVGlobalSpeakerFestival | Ofure Ogah| #TGV446This is Ep. #34 from #TGVGlobalSpeakerFestival and our guest Ofure is from NigeriaTune into #TGV446 to get clarity on the above topic. Here are the pointers from Ofure's conversation with Naveen Samala on The Guiding VoiceFirst rapid fire/Introduction and context settingOfure's PROFESSIONAL JOURNEY AND THE TOP 3 THINGS THAT HELPED IN Her SUCCESSSkills acquired through her journey from interning at Transcorp Hilton to working as a secretary at Legs Aids CDS Cross RiverHer experience where she actively sought out and acquired a skill that significantly contributed to her personal and professional growthHow does she maintain mindful wellness in a fast-paced and demanding industry?Mindfulness practices or habits that have positively impacted her overall well-being while navigating the challenges of your careerA specific instance where technology was harnessed for social good in her experienceHer approach to networking in the tech industry, and her advice for others looking to build meaningful professional connectionsWITTY ANSWERS TO THE RAPID-FIRE QUESTIONSAdvice for those aspiring to navigate their paths in technology and personal developmentTRIVIA ABOUT 'mindfulness'About the guest:Ofure Ogah is an enthusiast seeking to make an impact and give back through research, writing, and speaking media. Adept dedication to problem-solving and critical thinking in the Information and Innovation space for personal development, improvement, and the empowerment of other young creatorsCurrently in sales and Marketing of Digital Products, driving leads through Google Advertising. She has Interned with the Transcorp Hilton, Front Office and also worked as a secretary at Legs Aids CDS Cross River Connect with Ofure:https://www.linkedin.com/in/ofure-ogah-1a2469170/CONNECT WITH THE HOST:https://www.linkedin.com/in/naveensamalahttp://www.naveensamala.comIf you'd like to contribute to our mission, please donate (any amount) through Paypalhttps://paypal.me/NaveenSamlaIf you wish to become a productivity monk: enroll in this course: https://www.naveensamala.com/courses/ProductivityMonk-636d10fde4b055920139e51dTGV Inspiring Lives Volume 1 & 2 are on Amazon:Vol 2: Notion Press: https://notionpress.com/read/the-guiding-voice-inspiring-lives-volume-2Amazon UK: https://www.amazon.co.uk/dp/B0CQ2J7BM8Vol 1: Kindle:https://amzn.eu/d/cKTKtyCPaperback:https://amzn.eu/d/4Y1HAXj#TGV is available in Hindi & Telugu:https://youtube.com/@tgvhindihttps://youtube.com/@tgvteluguAudio:https://open.spotify.com/show/2wyLNGG0tsHucmhRauh4o(#tgvhindi)https://open.spotify.com/show/3fCfHwoFIiehHJSPcgoX4I (#tgvtelugu)FOLLOW ON TWITTER:@guidingvoice@naveensamala Hosted on Acast. See acast.com/privacy for more information.

HUGE Earnings - Most impactful week of quarter. China continues to try to save markets Push Back? Powell Meets Markets Wednesday. PCE - FED FAV - The Latest. Announcing a new Closest to The Pin. PLUS we are now on Spotify and Amazon Music/Podcasts! Click HERE for Show Notes and Links DHUnplugged is now streaming live - with listener chat. Click on link on the right sidebar. Love the Show? Then how about a Donation? Follow John C. Dvorak on Twitter Follow Andrew Horowitz on Twitter Warm Up -  Jury Duty? - Big Week for ECO - Jobs Report Friday - Penmanship - making a comeback? - Is this a Capitulation Moment - China? -- War Brewing - Dragging US into Mid-East Conflict? Market Update - HUGE Earnings - Most impactful week of quarter - China continues to try to save markets - Push Back? Powell Meets Markets Wednesday - PCE - FED FAV - The Latest PODCAST DEAL - Sirius XM Holdings Inc. has acquired certain exclusive rights to SmartLess, the hit podcast hosted by actors Will Arnett, Jason Bateman and Sean Hayes, as part of a larger deal between the satellite radio company and SmartLess Media. - The three-year accord is worth more than $100 million, according to people familiar with the matter who asked not to be identified. SUPER- Bowl - Tickets to attend the Super Bowl in Las Vegas — a rematch between the 2020 contenders — are the most expensive ever for the event, going for an average $9,815 each so far, according to reseller TickPick. - The price is 70% more than last year's game, which was held in Arizona. The previous record of $7,046 was set in 2021 in Tampa, Florida, when the game was played at sharply reduced capacity Rate Hike Probabilities - First move for markets from Oct '23 was the HOPE and LOVE of Fed Rate Cuts to come - As soon as March - (The we got the AI 'rager' that helped support Bull markets) - - NOW, Rate CUT hopes fading - markets ignoring facts --- Rate Cut Chart Odds - Fading Rate Cut Odds Reporting this week: - Alphabet, Amazon, Apple, Meta, and Microsoft --- Huge components for NAZ100 and S&P500 Microsoft - Microsoft was expected to report a 15.8% jump in quarterly revenue, its best growth in nearly two years, as rising adoption of its products infused with generative AI fuels demand for its cloud services. -- ACTUAL: ---- Microsoft's Q2 revenue was $62.02 billion, a 16% increase, surpassing the estimate of $61.14 billion. ----- Earnings per share (EPS) were reported at $2.93, beating the consensus by $0.16. -- Stock even A/H Google/Alphabet - GOOGL company achieved a YoY revenue increase of 13.5%, reaching $86.31 billion, surpassing expectations. - Google Advertising reported $65.52 billion in revenue, showing an 11.0% YoY growth but falling short of expecations. -- Stock Down 4% AH More Earnings - TSLA - Horrible! - Earnings per share: 71 cents, adjusted vs. 74 cents expected. - Revenue: $25.17 billion vs. $25.6 billion expected. - Operating margin for the quarter came in at 8.2%, down from the year-ago quarter's figure of 16% - Tesla said in its investor presentation that vehicle volume growth in 2024 "may be notably lower" than last year's growth rate as the company works toward launching its "next-generation vehicle" in Texas. - Stock down 14% on the news ---- Stock market cap still down 40% since purchase of Twitter in 2022 AMD - - Met expectations but guided DOWN - So much for the big rise based on NOTHING! - Stocks DOWN 10% Tech Layoffs - Silicon Valley's tech companies are slashing headcount at a rapid pace. - Since the start of January, some 23,670 workers have been laid off from 85 tech companies, according to the website Layoffs.fyi. - Some are laying off staff in parts of the business to invest more heavily in developing AI products. China - The China Securities Regulatory Commission has said that investors will no longer be able to lend out shares for trading purpose...

We are looking back at the complexities and evolving landscape of Google Ads. The conversation covers a wide range of topics, including the importance of adhering to policy compliance to avoid account suspension, the shift from single keyword ad groups to broad match targeting, and the increasing role of AI in ad campaign management. The team also addresses specific strategies for managing budgets, targeting niches, and the nuances of location targeting. A significant focus is placed on the future of search ads in an AI-dominated landscape, highlighting the transition from keyword-centric approaches to AI-driven strategies. Insights into Performance Max and its impact on campaigns with repeat customers, as well as best practices for brand campaigns and high-ticket item advertising, offer listeners valuable takeaways for optimizing their Google Ads campaigns.Chapters:00:00:00 - AI, Performance Max, and Search Generative Experience00:00:19 - Optimizing Google Ads for Reengagement and Customer Lifecycle Goals00:07:55 - What's Next for Google Advertising? AI, Keywords, and Beyond00:15:10 - Leveraging Insights to Boost Lead Quality in Google Ads and Facebook AdsLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

We are diving into the dynamic world of Google Ads as Black Friday and Cyber Monday approach. The team from Tier 11 dissect the latest trends, from keywordless campaigns to the power of broad match keywords and the innovative Performance Max campaigns. We share insider tips on how to finalize irresistible offers, prepare compelling assets, and understand the nuances of audience targeting to ensure your ads not only reach the right eyes but also convert. Whether you're a seasoned marketer or new to the digital advertising space, this episode is packed with actionable insights to help you capitalize on the busiest shopping days of the year.Chapters:00:00:00 - Google Ads shifts from keyword-heavy to top-10 keywords for sharper audience targeting00:02:06 - Black Friday Strategies: Unveiling Google Ads Tactics00:06:15 - YouTube's Role in Google Advertising and Conversion Insights00:07:49 - Facebook vs. Google Ads: Which Social Campaign Reigns Supreme?00:11:06 - Mastering Top-of-Funnel Capture: Performance Max Campaign Insights00:16:20 - Beyond Google Ads: Diversifying Your Advertising Arsenal00:18:46 - Understanding Your Business Funnel for Conversion Success00:21:37 - Personalized Audiences with Google's Search Themes Feature00:27:01 - Navigating Keyword Cannibalization in Your Search Campaigns00:30:16 - Performance Max Campaigns: Unleashing Their Potential00:31:42 - Tips for Running High-Impact Search and Shopping Campaigns00:33:38 - Adapting to Google Ads Changes for Campaign Triumph00:39:49 - Anticipating Transformations in Standard Shopping Campaigns Post-OctoberLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Today we talk with Jason Zotara, Founder and Managing Partner of Ten26 Media, an advertising agency that's helped many small businesses and Fortune 500 brands succeed through Google Ads and paid media. Having spent more than 20 years in marketing overseeing the spend of millions of dollars in paid media campaigns, Zotara shares with us his deep wealth of knowledge in Google Ads that has skyrocketed many of his clients' businesses to success. This is a must-watch interview if you want to discover the little-known basics that can make or mar your Google Ads. In today's episode of Harvest Growth Podcast, we'll cover:●      Why many Google Ad campaigns fail and how you can be different.●      Marketing fundamentals that every Google advertiser must be familiar with.●      How staying in touch with other Google advertisers can become beneficial for you.●      Tips for staying on top of Google trends.●      And so much more! To learn more about how Google Advertising can help your business grow, visit Jason Zotara's website at advertisewithpurpose.com. Do you have a brand that you'd like to launch or grow? Harvest Growth has helped to successfully launch hundreds of brands that now total over $2 billion in revenues. Set up a free strategy call with us today!

Welcome to a new episode of the Social Geeks podcast! In this episode, titled "A Beginner's Guide to Google Ads," we dive into the world of one of the most powerful online advertising platforms. Join us as we demystify Google Ads and provide a step-by-step guide for beginners. Hosted by digital strategist Kyle Meloche, this episode will equip you with the knowledge and tools you need to navigate the intricacies of Google Ads. From understanding the different campaign types to keyword research and ad creation, we cover it all. Whether you're a small business owner looking to expand your online presence or a marketing enthusiast eager to learn about Google's advertising ecosystem, this episode has something for you. We break down complex concepts into simple terms, providing practical tips and strategies to help you make the most out of your Google Ads campaigns. Don't miss out on this valuable opportunity to enhance your digital marketing skills. Tune in to the Social Geeks podcast and join us on this exciting journey through the fundamentals of Google Ads. Get ready to elevate your online advertising game and achieve your business objectives.  

Markets are moving back and forth just waiting for some big news. Talk of a US default is making the rounds. Tech has a big day - helping to push markets up from their recent despair. PLUS we are now on Spotify and Amazon Music/Podcasts! Click HERE for Show Notes and Links DHUnplugged is now streaming live - with listener chat. Click on link on the right sidebar. Love the Show? Then how about a Donation? Follow John C. Dvorak on Twitter Follow Andrew Horowitz on Twitter Warm Up - All of a sudden - recession fears - US Default whispers - Republicans put forth budget with increase and expense slashing - India - taking over the population race - Resiliency everywhere ... Market Update - Banks - Still on shaky ground - Central Banks blamed for market rally - "This year's rally in risk assets is more to do with a $1 trillion central bank liquidity injection than any improvement in the economic outlook, according to Citigroup Inc.. " - "That massive tailwind — enough to lop 50 basis points off the investment-grade risk premium — may soon become a huge drag as policymakers get back to quashing inflation, having extinguished the banking-sector fire. " - Do we believe that the Fed is done? Earnings Coca-Cola - Average price of 192 ounces of Coca-Cola's soda (12 pack of 16oz bottle) in the U.S. rose to $9.30 in 2022 from $8.03 in 2021, according to NielsenIQ's data. It stood at $10.55 so far in 2023. (31% increase in 2 years) - Adjusted earnings came in at 68 cents per share, compared with estimates of 64 cents. - The company's first-quarter revenue rose about 5% to $10.98 billion, beating estimates of $10.80 billion IBM Earnings - Bellweather anymore? - IBM Corp missed Wall Street expectations for first-quarter revenue - WHY? Hurt by shrinking corporate spending on IT services and a strong dollar. - IBM cut its full-year consulting revenue growth forecast to 6%-8% from earlier expectations of high single-digit percentage growth. - "We are seeing softness in certain components of our discretionary based offerings in consulting," Chief Financial Officer James Kavanaugh told Reuters about the U.S. market. Whirlpool - Didn't everyone think that margins would compress and higher rates will kill real estate? - Whirlpool prelim Q1 $2.66 vs $2.17 S&P Capital IQ Consensus Estimate; revs $4.65 bln vs $4.50 bln S&P Capital IQ Consensus Estimate - Whirlpool sees FY23 $16.00-18.00 vs $15.97 S&P Capital IQ Consensus Estimate; sees revs $19.4 bln vs $19.02 bln S&P Capital IQ Consensus Estimate Tech - Microsoft beats by $0.22, beats on revs; Azure +31% constant currency growth  (Shares up 6% A/H) ---- Revenue rose 7% to $52.9 billion in the quarter ended March - Windows division  reporting revenue of $13.3 billion versus analyst estimates of $12.19 billion - Alphabet beats by $0.10, beats on revs, Google Advertising revenue essentially flat yr/yr; On April 19, Board of Directors authorized repurchase up to additional $70 bln of Class A and Class C shares PLUS big 70b buyback announcement (Shares slight move A/H) ------- Ad sales saw a drop again - although not as much as last quarter Banks - The bank crisis is not totally over yet -  Earnings and news from First Republic Bank - massive loss of deposits and company looking to some drastic ways to save itself (stock don 49% today) - Pacific West bank - better than expected results, shares up 13% A/H Debt Ceiling - Limits - Republican led plan - McCarthy floated a plan last week that would pair $4.5 trillion in spending cuts with a $1.5 trillion increase in the $31.4 trillion U.S. debt limit. - All talking about this being political divided and will not pass - The HOPE is that it will get sides talking Change of US Default - debt ceiling etc - Current pricing of credit default swaps soar - BUT, only 2% implied odds of a default - Seen this movie before....... - This time different?

Join the Tier 11 team on The Customer Acquisition Show as they discuss various ways in which e-commerce businesses can advertise their products. They mention that ads can be run on YouTube, display placements, and out of home display placements. They note that Google has access to a lot of information about individuals, including their location and online activity, which can be used to target ads more effectively. They suggest that the future of advertising will involve understanding customers and guiding algorithms to steer them in the right direction. The speaker also briefly touches on the recent news about TikTok potentially being banned in the US and how they are introducing search ads. This episode provides valuable insights into the world of digital advertising and how businesses can use it to reach their target audience.In This Episode, You'll Learn:00:00:00 - Introduction to The Customer Acquisition Show Podcast00:03:15 - Learning Periods with Google Ads Interface Changes00:07:16 - Google's AI-generated Copy Headlines Will Change Everything in Advertising00:13:21 - Embracing Algorithmic Change with Performance Max00:18:46 - Going Broad in Google Ads: A Strategy for Conversion00:20:52 - Trusting Machines and Having a Comprehensive Google Ads Strategy00:24:39 - Local Campaigns vs. Google Ads: Understanding Differences and Limitations00:26:46 - Google's Ecom Advertising Strategy: Utilizing YouTube, Display, and Out of Home Placements00:29:46 - Maximizing Campaign Budgets with Targeting Specifics00:33:22 - Google Discusses Location Targeting and Invites Questions00:35:12 - The Future of Keywords: They Will Become Signals00:38:16 - The Future of Search Engines: Incorporating AI Chat and Ads00:40:04 - Search Engines vs. AI Chat: When to Use Which for Shopping Needs00:42:04 - Importance of SEO for Capturing Customers in the Research Phase00:45:02 - TikTok Faces Possible Ban in the US, Introduces Search AdsLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Grant supported internet advertising that puts your nonprofit in front of more supporters and volunteers, and helps move your mission forward!  GiveBackNation.com explains the eligibility requirements, setup process, and the management needs to earn up to $10,000 in ad credits each month from Google.Watch on video  http://bit.ly/3LC7RlKGet ready to be inspired and informed with The Nonprofit Show, the daily live telecast that brings together leaders and professionals from the nonprofit and social impact sector. With fast-paced, 30-minute episodes featuring a wide range of expert guests, The Nonprofit Show is the ultimate resource for anyone looking to make a meaningful impact. From money management to mission-critical topics, you'll find the information and strategies you need to succeed at TheNonprofitShow.com. Tune in each weekday to hear from guest experts on topics ranging from nonprofit boards and foundations, to grant funding and volunteer management, to donor relations and fundraising. Plus, you'll get insights from legal and tax professionals, marketing experts, grant writers, philanthropy donors, and more. And if you're looking for even more resources, be sure to check out the American Nonprofit Academy, where you'll find news, inspiration, and training to help you make a difference in your community.Learn more; AmericanNonprofitAcademy.com Follow us on the Twitter: @Nonprofit_ShowSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show

In the episode, the discussion revolves around a budget of $500 per month for Google Ads for Pest Control. This question was raised in the facebook forum called Pest Cemetery. A newer pest control owner was asking about trying Google Ads for his pest control company with a $500 monthly budget. Casey Lewis discusses the in and outs of Google Advertising and figuring out the math associated with making money on a small budget. To contact Casey Lewis, here is the contact information. email: casey@rhinopros.com Phone: 925-464-8383 If you like the podcast, please leave a review, look below to find the link to leave a question or comment. We also have groups on Facebook and LinkedIn to offer more of an open space to encourage discussion, questions, and feedback from Pest Control owners and Managers. ⁠https://www.facebook.com/groups/pestcontrolmarketingdomination⁠ ⁠https://www.linkedin.com/groups/13571219/⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/rpcm/message

Today's guest on The Blue Shirt Leadership Podcast is Ameet Khabra, founder of Hop Skip Media and expert on digital advertising and Google AdWords. Join us today as Ameet shares how she got into digital marketing and lets us in on three of the top things to focus on when considering Google ads and digital marketing.  Notable Quotes:   “The aim is to get as many leads for the lowest amount of money.”   “Having conversion tracking in place not only helps with our advertising efforts, but will actually help you as a whole in your business.”    Show Notes:   00:00-01:47- Introduction and welcome to the podcast. Kyle introduces today's guest, Ameet Khabra, who focuses on teaching people about Google AdWords and Google Advertising.   01:47-05:45- Ameet briefly explains her career journey that led her to where she is today.    05:46-07:28- Kyle and Ameet talk about the importance of asking questions and recognizing when to ask for help in business.   07:29-11:20- Ameet defines some of the vernaculars used in advertising and explains what the differences are and why it's important to know how they work in advertising.    11:21-14:20- Ameet explains why conversion tracking is one of the first things that you, as a business owner, need to have set up in order to do a good job with marketing and advertising.   14:21-16:10- Ameet tells us how Google searches work and what the different types of searches are. She touches on broad matches, phrase matching, and exact matches and tells us what type she prefers.    16:11-18:25- Ameet explains that the third thing to consider in advertising is the use of negative keywords. She explains what they are, when would be a good time to use them, and how they affect search results.    18:26-21:31- Kyle and Ameet discuss the importance of knowing the numbers in your business, knowing where your money is being spent, and what things are most profitable in your business.    21:32-26:18- Ameet explains how her agency works and what it looks like if you were to work with her.    26:19-29:43 Kyle and Ameet wrap up their conversation with a final piece of advice from Ameet.    Connect with Ameet on Instagram at adwordsgirl or online at https://hopskipmedia.com/    #digitalmarketing #marketing #advertising #googleads #makingsales #conversionrates #smallbusinessgoals #professionaldevelopment

Google vs. Microsoft: Google Advertising Machine, The New Google Search, Bard, BingAI, and ChatGPT

Can you grow your recruiting agency without a single cold call? Our latest guest James Pemberton is doing just that. He has mastered the use of Google Advertising and SEO to create an inbound lead system that was worth almost a million dollars last year. I am not saying he is not on the phone. With every inbound lead he does still have a phone conversation. He just found a way to not have to smile and dial and have all the right companies come to him when they need help. YouTube: https://youtu.be/L2UiDuVfy_s James Pemberton LinkedIn: https://www.linkedin.com/in/healthcareexecutiverecruiter/ With your Host Benjamin Mena with Select Source Solutions: http://www.selectsourcesolutions.com/ Benjamin Mena LinkedIn: https://www.linkedin.com/in/benjaminmena/ Benjamin Mena Instagram: https://www.instagram.com/benlmena/ The Elite Recruiter Podcast Instagram: https://www.instagram.com/theeliterecruiter/ Benjamin Mena Twitter: https://twitter.com/benjamin_l_mena

Google is facing another lawsuit arguing they engage in anticompetitive practices related to advertising. Learn more about your ad choices. Visit megaphone.fm/adchoices

Join our resident Business Ninja Jamie, together with Shaun Clark, the Co-Found and CEO of HighLevel, an all-in-one sales, and marketing platform built for agencies, by an agency. HighLevel brings all the things you need to solve your digital agency problems in one place and will give you the tools, support, and resources you need to help your business succeed. The HighLevel Platform is everything that agencies need to manage their client's leads, websites, funnels, calendars, and many other services that are needed to maintain a customer. The platform also allows you to White Label the Desktop Application. Your clients will see your brand, down to the URL, and HighLevel offers White Label Agency services such as Facebook Advertising, Google Advertising, and Social Media Posting. Join thousands of other marketers to learn how they're being successful and growing their agency with HighLevel. Visit their website today at http://gohighlevel.com/.-----Do you want to be interviewed for your business?  Schedule time with us, and we'll create a podcast like this for your business:  https://www.WriteForMe.io/-----https://www.facebook.com/writeforme.iohttps://www.instagram.com/writeforme.io/https://twitter.com/writeformeiohttps://www.linkedin.com/company/writeforme/https://www.pinterest.com/andysteuer/Want to be interviewed on our Business Ninjas podcast? Schedule time with us now, and we'll make it happen right away! Check out WriteForMe, more than just a Content Agency! See the Faces Behind The Voices on our YouTube Channel!

Google Ads can be a great traffic and sales generator for your Amazon products! As we continue to expand, we're looking at other traffic sources and thinking about how brands can tie together these pieces to scale. In today's episode, Matt & Joe spent some time talking about how to use Google advertising to help drive traffic to Amazon. Some of the key points covered include: What is Amazon Attribution Why use Amazon Attribution How to set up Amazon Attribution campaigns The primary place where product search begins is Amazon and Google. It is becoming increasingly important for brands to start looking at every opportunity to gain a competitive edge, and understanding how to stitch the two together can help set your brand apart. Let's dive in, and more to come in future episodes.

Come saprai, Google domina tra i motori di ricerca. I numeri del gigante di Mountain View sono a dir poco colossali. Eccone alcuni:Big G detiene una quota complessiva di mercato pari all'83% rispetto ai siti concorrenti (Bing, Yahoo!, Yandex, ecc.). In Italia il suo market share supera il 90%.Ciò significa che oltre 8 utenti su 10 lo usano per le proprie ricerche online.Di conseguenza, la sua piattaforma pubblicitaria, Google Ads, si rivolge a una Platea di 4,3 miliardi di consumatori e raccoglie circa il 30% degli investimenti promozionali in tutto il mondo. A livello globale, oltre l'80% degli inserzionisti si affida a Google Ads per le campagne PPC.Pertanto il suo potenziale è, in linea di principio, immenso.Tuttavia - proprio come Facebook - anche questa piattaforma negli anni è divenuta un “terreno ostico”.Questo perché si tratta di una "macchina" piuttosto sofisticata, che occorre settare e testare con estrema precisione. Inoltre, come per altre piattaforme di advertising, i costi sono basati su un sistema di aste.Ciò favorisce chi ha una capacità di spesa alta. Tendenza che è destinata a confermarsi nei prossimi anni.Ma questo non significa che sia impossibile - anche per una piccola azienda - trarre beneficio da Google Ads.Al suo interno, infatti, hai la possibilità di veicolare il tuo messaggio su una vasta rete di touchpoint, alcuni dei quali ancora sotto-sfruttati.Andrea “Il Baffo” Lisi ha deciso di darti quindi un aggiornamento. Dopo le interviste degli anni scorsi a top specialist come Fabio Faccin e Giuseppe Scollo (ora riservate agli abbonati del Club) ha coinvolto un altro grosso nome: Valerio Celletti.Valerio oltre a essere uno dei consulenti e formatori più richiesti in ambito Google Ads, è anche un marketer a tutto tondo. Ascolta quindi l'intervista di oggi per sapere quali sono le strategie che possono trasformare le tue Google Ads in un acceleratore formidabile per la crescita della tua attività.E se ti piacciono i contenuti della serie Convers(az)ioni, iscriviti al Copy Persuasivo® Club. Potrai così accedere a tutte le interviste premium che Andrea Lisi ha tenuto con alcuni dei più autorevoli esperti di marketing della scena italiana.Inoltre, all'interno del Club hai 200+ ore di formazione aggiornate ogni mese su marketing SfornaClienti e scrittura persuasiva,E da poco, come Omaggio, hai anche la possibilità di ottenere:- Revisioni e riscritture dei tuoi materiali di copy.- Webinar periodici su quanto sperimentato dal nostro Reparto Marketing Persuasivo.- Chat privata con altri Iscritti al Club.Anche per questo Il Copy Persuasivo® Club è la membership più avanzata sul copywriting in Italia, e l'unica in cui puoi avere un supporto personalizzato.Attenzione: Dal 1° Ottobre l'iscrizione base salirà da €49 a €99/mese. Richiedi subito il tuo accesso se vuoi evitare lunghi tempi d'attesa e diventare dei nostri prima che il prezzo aumenti.Clicca qui per saperne di più: https://club.copypersuasivo.com/ Ecco una piccola anteprima della puntata di oggi:[1:06] Chi è Valerio Celletti. Il suo “cammino” dalla SEO a Google Ads, i risultati che ha ottenuto e la passione per questo canale di marketing.[8:20] Perché come imprenditore dovresti delegare la gestione delle Google Ads a uno specialista, anche se hai delle conoscenze base? [12:57] I livelli di consapevolezza degli utenti che intercetti su Google. E qual è il potenziale “nascosto” della rete Display [24:01] Dritte per scrivere il tuo copy sulla rete Ricerca di Google.[28:53] Cosa permette di capitalizzare meglio, a parità di spesa pubblicitaria?[36:01] Come produrre delle YouTube Ads vincenti.[41:48] I motivi che hanno spinto Valerio a lasciare un'agenzia in forte crescita e ritornare sulla strada del freelancing.Risorse utili:Valerio Celletti su LinkedIn: https://www.linkedin.com/in/valeriocelletti/Google Advanced (gruppo Facebook): https://www.facebook.com/groups/gadvancedSito web: https://www.valeriocelletti.com/►► Vuoi delegare il tuo marketing a dei professionisti con anni di esperienza comprovata? (Salvando tempo, soldi e salute mentale…)Scopri di più sul nostro servizio di Reparto Marketing Persuasivo:https://marketingpersuasivo.com/►►Ti piacerebbe fare del copywriting il tuo lavoro, ma non sai da dove partire? Leggi GRATIS la Guida definitiva su come diventare copywriter e renderla un'attività profittevole in meno di 1 anno:https://www.copypersuasivo.com/copywriting-come-imparare/►► Se non segui la Newsletter del “Baffo” Andrea Lisi, rimedia subito. Inserisci i tuoi dati su https://www.copypersuasivo.com/newsletter (riceverai in omaggio anche “24 Modelli Copia Incolla di Scrittura Persuasiva pronti all'uso”)

If you want to WIN in ductless sales in 2023 and beyond, you need a marketing strategy that's competitive. But how do you differentiate your service business from the competition and dominate your customers' search engines? This week's guest is going to tell you just how to do that in any market, regardless of the size.   Meet Michelle LaFrance, aka “The Ductless Marketing Gal”. Michelle is President and CEO of Smarty Pants Web, a digital marketing and web design firm, as well as Founder of The Ductless Directory, a comprehensive resource for consumers, contractors, and manufacturers. The Ductless Directory is a powerful tool that will give your website a boost in rankings AND double or even triple your visibility.   Join us as we talk with Michelle about this one-of-a-kind marketing solution that's boosting contractors to the top of search results. Plus, she shares what you need to do to be recognized as ‘the ductless guy' in your area!   In this episode we discuss: Marketing tips and strategies that will help you generate ductless leads online How to easily increase traffic to your service business's website The many benefits of getting featured in The Ductless Directory (and how to get featured!)   Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera (visit their website), Podium (visit their website), CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months). Sign up at The Ductless Guy for 70% off! (limited time only) The Ductless Directory Articles by Michelle LaFrance on ACHR News Join the Service Business Mastery Facebook group   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Meet the Guest: Michelle LaFrance, aka “The Ductless Marketing Gal”, is an HVAC consultant, ductless marketing expert, digital marketing strategist, content creation expert, author, and speaker. Michelle is President and CEO of Smarty Pants Web, a digital marketing and web design firm, as well as Founder of The Ductless Directory, a comprehensive resource for consumers, contractors, and manufacturers.   Links to content here:  Connect with her on LinkedIn Connect with The Ductless Guy on Facebook   Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.     Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player.  

Jason Smith owns an agency called Spotlight Social Media Consulting, a Facebook and Instagram ads agency helping brands and businesses 10X their growth and scale through a winning ads formula. Prior to that, Smith worked as a Los Angeles police officer for 13 years.  Currently, he lives in Colorado with his wife and children.  "Perpetual Traffic", a podcast produced by Digital Marketer, chronicles Smith's departure from the police force.  Aside from building high-converting Facebook and Instagram campaigns, Jason enjoys wakeboarding, wake surfing, and dirt biking.In this episode, Jason recounts his past career as a Los Angeles police officer, how it's shaped his view on humanity, wealth building, relationships, and the takeaways that led him to be a successful seven to eight-figure revenue agency owner.This Cast Covers:Who is Jason Smith and what does Spotlight Social do? (03:15)Why Jason turned down some pretty sizable opportunities such as 7-figure single company deals (04:48)The unique path Jason took in becoming an agency owner  (07:00)His background as a gang officer In Los Angeles and why LA is probably the most violent city in the nation (08:13)  Did his 14-year experience as a police officer have any negative ramifications on his  view on people and humanity (12:14)Part of his job as a gang officer was to make sure he knew every single gang member, their families, and their lifestyles (17:56)Policemen think they're stuck in a job for 25-30 years when that's not really the case (19:02)How he ended up running an agency after a long career in the police field (20:10)His fears about leaving the police force and the relational toll it took working nonstop everyday (25:18)Jason's big takeaways about transitioning from police officer to agency owner and how that impacted his life positively (29:32)Navigating through current IoS 14 changes and how it's created both headaches and opportunities for Spotlight Social (35:00) Additional Resources:The Sales Driven AgencyThe Best Damn Agency MastermindSpotlight Social AdvertisingJason Smith | LinkedIn

Welcome to episode 22 of Growing Ecommerce. In this episode, Mike was lucky enough to speak with Ginny Marvin, Google Ads product liaison. She supports communication and the working relationship between Google's product team on the one hand, and the advertisers and partners who use that platform on the other hand. In this episode you get introduced to Google's latest resources to help you steer your retail business: your guide to  search automation, Google Ads best practice guide and  performance max best practices guide.  With these resources and everything Mike and Ginny discuss in this episode you'll dive deeper into:From all search engine marketing to client interactions and product updates. How does Google connect with advertisers? 1:34The future of Google Ads? Automation, maximized conversions and machine learning capabilities  8:36Business or product Insights? Insights that marketers should really be looking to manage campaigns 18:16Differentiation in an automated environment  31:00

Samir ElKamouny is the Founder and CEO of Fetch & Funnel, a growth marketing agency purpose-built to connect growing brands with their ideal customers. They specialize in customer acquisition via influence marketing, growth hacking, digital marketing, sales funnels, and conversion rate optimization. Samir has run successful campaigns for some of the world's largest brands to raise millions on Kickstarter for creators with innovative ideas. Samir is also the host of the Ecom Growth Leaders Podcast, a featured thought leader, and keynote speaker.Digital marketing aside, his obsessions include biking, taking his car to the track, traveling, spending time outdoors, & looking for his next adventure.This Cast Covers:What it's like to have a digital nomadic lifestyle like Samir and why it's not for everyone (03:24)Samir talks about how Fetch and Funnel came to exist (06:54)Is pay-per-click (PPC) advertising feasible for agencies to do profitably? (08:47) What the first couple of months of the agency were like – Samir and his partner Matt (cofounder of Fetch & Funnel) worked closely together in person before actually running the business entirely remote (10:36)What he would do differently knowing what Samir knows now (12:24)What Samir is most excited about building for the agency moving forward (16:45)What it takes to be a healthy agency (18:10)Which of the five P's their agency is working on the most and will make the most impact in the next couple of months (20:02)Where can the agency contribute to its hiring success: intuition or having a refined hiring process? (22:01)The one thing Samir has done since day one with every single hire no matter what the position is (23:00)Joey simplifies the 95-5-90 rule in hiring for agency owners to implement (24:34)Why you should have a very rigorous hiring process (28:56)One thing most agency owners don't do that could hurt your profitability (31:40)What Joey and Samir are looking forward to in the next mastermind anti-retreat (38:12)Additional Resources:The Sales Driven AgencyThe Best Damn Agency MastermindSamir ElKamouny | LinkedInFetch & Funnel | Website

This week's episode features Ellie Kebler the Digital Marketing Specialist at the Cherry Republic. Ellie currently lives in Traverse City, Michigan as the digital marketing specialist at Cherry Republic's headquarters. Previously, she lived in Washington, DC after graduating from Grand Valley with a degree in Advertising and Public Relations where she was the communications specialist at the National Pension Fund, and earned her masters in Corporate Communications and Public Relations from Georgetown University. Her focus is on all things digital marketing, SEO, food blogging, and Google Advertising. She also recently started The Social Spoon Agency, her side hustle focusing on social media management, brand strategy, and food photography for the food and beverage industry in Northern Michigan. Connect with Ellie: Instagram: https://www.instagram.com/socialspoonagency/ LinkedIn: www.linkedin.com/in/elizabeth-kebler-66a392142 Email: elizabethkebler1@gmail.com Connect w/ Olivia: LinkedIn: Olivia Dolley

How much should you spend on Google Advertising in particular? Find out what factors to consider before spending on digital marketing in this episode. — Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms. He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America's top managing partners about how they're running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!

When it comes to paid advertising we are all aware of social media advertising on Facebook and Instagram. However, no business owner wants to put all their dollars into one platform basket so it's always a good idea to cover a range of bases. Enter… Google Advertising! Google Advertising is certainly not new by any means however I find it severely underutilised by brands, particularly when it can become such a powerful tool in your marketing tool box.  So this week I've asked Haley, my super talented Google ad expert from our agency team, to join us and we're going to dive into the ins and outs of how to succeed with paid Google advertising. Listen today to discover how to take the overwhelm out of Google Advertising and improve your paid traffic to your website. Visit the full show notes at https://www.catherinelangman.com/episode-127/

What if there was a way to secure huge grants to pay for your Google advertising for years to come? Sounds amazing, right? Talk to ULRICH GNB-Consulting about its Profit & Purpose program and build your business without blowing your budget. More details at http://freeadmedia.com/ (freeadmedia.com)

#0091 Top 3 Key Takeaways:Insanely smart short and long-game ad strategies to reach prospective clients.The Iceberg Strategy - What it means and how this will help you meet your customers half way.Learn how to meet your potential clients BEFORE they have a problem, and how this alone can help you beat your competitors to the customer.If you've spent way to much money on ads and had little results to show for it, stick around and don't give up yet.Today, we are talking with Darrell Evans, and ads are his bread and butter. In the episode Darrell breaks down how he and his company work with clients to get inside the minds of their potential clients and ultimately gain more leads.I've never heard anyone break down ad strategies the way Darrell does in this episode and it makes TOTAL sense for those of you looking to build a genuine audience and customer-base that knows, likes, and trusts you.To get the links and resources discussed in this episode, head over to the Episode 91 Show Notes.Are you ready to start your own podcast? Book a Call with Nick to find out how we can develop a plan to your new show launched in just 4-weeks!If you enjoyed the episode, be sure to leave a review of the Nine-Five Podcast on Apple Podcasts.

Today's guest is Cally Pedersen, the founder of The Sage Agency- We're talk all about paid ads vs organic ads. If you're interested in learning more about incorporating paid advertising into your business, this is the episode for you. Paid advertising is kinda like having a virtual assistant working in the background 24 hours a day. This can take a ton of stress off your plate & do wonders for your mental health- that's why Cally wants to help women-owned businesses scale with ads. Cally provides 15 years of expert digital marketing knowledge with a focus on Google Advertising. But it wasn't all sunshine and roses along the way! Cally went from hating her business and offering any service a client asked for to kindly "breaking up" with some clients and pivoting to only offer Google Ads. Once she did that, her profits tripled. (YUP, TRIPLED.) She's passionate about helping people build a thriving business by increasing sales and profitability through the unlimited potential of Google Ads. Also- Being a woman-owned business in a mostly male-dominated truly sets Cally's agency apart! Connect with Cally: Website: ​​https://thesageagency.com/ Instagram: https://www.instagram.com/the_sage_agency/ Connect With Me: Kelsey's Website: http://www.kelseyformost.com Kelsey's Youtube: https://www.youtube.com/user/keformost Kelsey's Instagram: https://www.instagram.com/kelsey.writes/ Kelsey's Courses: https://kelseyformost.com/courses Original Themesong composed by Jules Grant https://www.instagram.com/j.u.l.e.s.g.r.a.n.t/ Produced by Hayleigh Hayhurst https://www.espressopodcastproduction.com/

Frederick was one of Google's first employees and quickly became one of AdWords' first evangelists almost 20 years ago. Now he is the CEO of Optmyzr, a PPC SaaS with billions of dollars in Ad spend under management.  In this episode, we delve into automation and how to use it to your advantage with your digital advertising. We've already seen it being done with Smart Bidding and Smart Shopping, and with Google Advertising still evolving all the time, it won't be long before we have to further put our trust in Google's AI with new smart campaign types like Performance Max.  We discuss improving campaign performance with automation layering, what the ideal Shopping Ads routine looks like and how to run Shopping experiments effectively. Fred also gives us his top 3 recommendations for optimizing your Shopping feed, as well as how to structure it for multiple product variants and seasonality.  If you're running Ads and want to know what's coming up in PPC, then listen in as Fred explains how you can supercharge your results with Google's latest advanced automation. 

Facebook Ads are dead.   I know, I know, you've probably heard that a million times before. But is it true and are you better off the sooner you start using Google Advertising?    This show's guest, John Horn, certainly believes this to be true. He joins Matt to talk about why Facebook Ads are no longer worth your time and how Google Advertising can actually help you make more money.    CEO of Stub Group, a digital advertising agency and a Premiere Google Ads Partner. John has been with Stub Group for close to a decade, working with companies across the globe managing marketing for them, focusing on pay-per-click advertising.  He is passionate about speaking with clients and other business owners on ‘How to navigate the digital marketing landscape' and converting more leads, getting more e-commerce sales, and growing revenue.   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify  

895 Which one should I use? On today's episode we talk about advertising and help you understand how we make it happen. ________ Want your customers to talk about you to their friends and family? That's what we do! We get your customers to talk about you so that you get more referrals with video testimonials. Go to www.BusinessBros.biz to be a guest on the show or to find out more on how we can help you get more customers! --- Support this podcast: https://anchor.fm/businessbrospod/support

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast. Today we're joined by Saul, Clifford and Rob from Pilothouse's Amazon and Google Ads teams. We're discussing the synergy and benefits of Google Advertising on your Amazon ad campaigns, from your keywords to your display ads. Work with Pilothouse -> www.pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Mon, 31 Jan 2022 06:20:00 +0000 https://omt-magazin.podigee.io/9064-neue-episode feb1fb62e6e12a046fc7cc0fec350e1a ℹ️ Siamac Rahnavard beim OMT ℹ️ OMT-Webinare ℹ️ OMT-Tool-Konferenz ℹ️ OMT-Konferenz 2022 9064 full no Programmatic Advertising,Google Advertising,Google Ads,SEA,Search Engine Advertisement Nils Prager, Siamac Rahnavard

Episode 103Chloe Thomas is a best-selling author, international speaker, and host of both the award-winning eCommerce MasterPlan Podcast and the brand new Keep Optimising Podcast. Chloë is one of the Top 30 eCommerce Influencers 2021 (Scurri) and her podcasts are regularly included in lists of the top eCommerce & marketing podcasts in the world. Her specialty is solving eCommerce marketing problems from tiny tactics to huge strategies.Learn from Chloe how to utilize Facebook and Google ads while surviving the Cookie Apocalypse![00:01 - 06:56] Opening SegmentLet's get to know Chloe Thomas Why she got rid of her agency and turned to ecommerce[06:57 - 16:54] Modern Ways to Connect With CustomersChloe is excited about these things in ecommerceThe unique and creative ways to connect with customers A great ecommerce website has these qualities according to Chloe[16:55 - 22:41] Tips to Start on Shopify SuccessfullyStart successfully on Shopify with these tips from Chloe!Here's why you should collect the emails of your customersThe difference between organic and paid advertising[22:42 - 27:25] Facebook Ads vs. Google AdsIf advertising is not your strength, this is what you should doWant some Amazon refunds? Check out GetidaPromo code: FTM400Facebook or Google ads: Which should you choose?[27:26 - 37:24] How to Survive the Cookie ApocalypseChloe talks about the Cookie Apocalypse and how to survive itShe shares her realizations about working in an agencyThe reasons she started her award-winning podcast[37:25 - 45:09] Quality Podcast That Generates MoneyHow to produce a quality podcast when you're just starting outMonetize your podcast by niching downHere's howKnow more about Chloe in the Fire Round![45:10 - 47:18] Closing Segment Connect with Chloe!Links belowFinal words Tweetable Quotes:“Facebook and Google both get 90, 99% of their income from advertising. They're heavily incentivized to find a way to make this work for you.” - Chloe Thomas “...being an entrepreneur, a business owner, it gives you lots of freedom, but if you want to exit, it's incredibly hard.” - Chloe Thomas Resources mentionedPodcastsEntrepreneurs on FireThe Joe Rogan ExperienceBook: QuietGet in touch with Chloe by emailing chloe@ecommercemasterplan.com or following her on LinkedIn and Twitter. Check out eCommerce MasterPlan to grow your ecommerce business!------------------------------------------------------------------------------------------Send us a voice message and let us know how we can help you fire the man! FacebookYouTubeInstagramEmail us --> support@firingtheman.comLEAVE US A REVIEW!

7 Simple Marketing Techniques to Increase Sales in Your BusinessBusiness growth requires lead generation and that is the key to increasing sales in your business. In this video I (Dave Lorenzo) cover seven ways to increase sales in business and the final step may be the most important. You see, the seventh step is a shortcut you can use to grow your revenue, make more sales and drive profit in your business. Here are all the steps that lead up to that seventh way to increase sales. Step one: Facebook and Google Advertising – This is a great strategy to grow your sales. In the video we discuss the optimal way to leverage online advertising. Step two: LinkedIn Outreach – Many sales executives and professional service providers are using LinkedIn as a tool for sales. It is not only a research center for your business, it can also be a lead generation tool for sales. Step three: Cold Email – Can you effectively increase sales by sending email to people you don't know? The answer is “Yes,” and I show you how in this video. Step four: Speaking – One of the best ways to increase sales is through delivering educational speeches to audiences that a comprised of prospects that look like your ideal client. This video demonstrates how you can make the most of the sales tactic to increase business. Step five: Direct Mail – Sending letters is an effective way to increase sales. It has been for a long time. We demonstrate how to do this in a way that gets results. Step six: Events – People love the interaction from a live event. If you are serious about increasing sales in your business, you must host at least one or two events each year.Step seven: This is the secret strategy that is a shortcut to increasing sales quickly. If you watch the video all the way to the end, you'll discover how every business can benefit from this sales strategy that will increase your business, fast. You'll want to watch this video all the way to the end, not only because the final step is the one that will help you grow your business the fastest, but also because I give you a free gift to help you increase sales in your business immediately. Chapters:00:00 7 Simple Marketing Techniques to Increase Sales in Your Business introduction00:59 How to make the best use of Facebook and Google Advertising without spending a fortune to increase sales02:45 There are many ways to annoy people with LinkedIn Outreach. We teach you the correct way. 03:31 How do you use cold email to increase sales in business? We show you.04:15 Speaking engagements are a great lead generation strategy that can help you increase sales. 05:31 Direct mail works to grow your business. This portion of the video may surprise you. 07:02 Events you host are fantastic opportunities to increase sales. In business, you should host events at least a couple of times each year.08:28 FREE Gift from Dave: This is your chance to get your own customizable marketing plan to increase sales in your business. 09:16 Now it is time for the secret strategy that is a shortcut to increasing sales quickly.

Today, on the Invent Like An Owner Podcast, Dave speaks with Blake Scholl. They discuss Blake's time working on the Amazon Personalization team, and how he went on to build the team that built Amazon's Automated Advertising engine, that dynamically placed ads on Google Ads (before Google even had an API). Amazon's Automated Advertising engine started slow, but went on to drive billions in profitable sales for the company. It was fun to hear not only about the successes, but also about the missteps along the way.Blake was formerly the Manager of Automated Advertising and Social Networks, and is currently the Founder and CEO of Boom Supersonic, which is redefining commercial flight by bringing supersonic flight back to the skies.Episode Resources: Blake Scholl's LinkedIn Blake Scholl's Twitter Boom Supersonic Subscribe to our Newsletter Find Dave on LinkedIn and Twitter What to Listen For: 00:00 Intro 02:44 Why did you join Amazon? 04:45 First project in the Personalization Services team 08:13 The Personalization Service algorithm 11:40 Experiencing the early days of Google Ad Words 19:47 The plan to be the ‘default' app for online shopping 20:41 How long it took to build Google paid placements 25:03 Writing product ad content and pricing range 27:43 Placing ads on Google pre API 33:21 Running Google Ads on corporate credit card exceeding the limit 35:28 Amazon's first version of a Pizza Team 36:24 The most cringe-worthy moments  39:10 Screening automation on non-profitable ads 40:46 The confluence of two bugs 42:22 Tips for innovators to succeed in their business ventures 44:56 Post Amazon business startups and founding Boom Supersonic

Hey Concrete Contractors! It can be hard to find the right stamped concrete keywords to get stamped concrete projects online. In this episode of Your Concrete Success Podcast, we share 2 easy ways to find stamped concrete keywords to help you boost your Google Advertising and Google SEO efforts to generate more stamped concrete leads for your business!

Ever wondered how you can drive more traffic to your website? Well, there are a whole bunch of ways, but one way of driving people with an intention to purchase the type of product or service that you sell is by using Google Search Ads. Did you know that there are also Google Display ads (that show your ad on different media and other networks such as Sydney Morning Herald etc?  Then there are YouTube ads and also Google shopping! So many ways. Which one do we choose. In this episode of the How to do Marketing Show, Ilana Wechsler runs us through: The different types of Google advertising available to small businesses When you would use the different types of Google ads How to plan and measure your Google advertising What mistakes to avoid AND if you are outsourcing your Google Advertising - what to ensure that you ask your supplier to ensure that you are not getting ripped off. Ilana is a former data analyst, turned Pay Per Click marketing expert. An authority in both Google and Facebook advertising, she is the founder of boutique digital agency Green Arrow Digital which has managed over $20 million in Pay Per Click campaigns.  Now, Ilana runs an online training program, called Teach Traffic, where she teaches business owners exactly how to run profitable digital ad campaigns for themselves, without needing an agency. Ilana is also the host of a popular podcast show called Teach Traffic. You can connect with Ilana on LinkedIn here. Join us in the How to do Marketing group in Facebook. Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/  About Jane Hillsdon I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing. I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow. I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities. On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019. See omnystudio.com/listener for privacy information.

This episode of the NerdBrand Podcast we want to remind you to wear pants! Google Advertising Changes, and about most states reopening. Let's find out on this episode!NerdNewsSan Diego Comicon 2020 (SDCC 2020) is canceled - Yes, sad, listen as we lament.See the link below on what state are reopening:https://www.cnn.com/interactive/2020/us/states-reopen-coronavirus-trnd/Streaming WarsDisney plus programming and the streaming wars - will original programming win, or is this just another version of the cable wars?Oops Binged itMicrosoft has shut down a feature in its Bing search engine that shows popular articles from major websites after Ars Technica reported that the feature was showing wildly inappropriate results from the stock photo site Shutterstock. How inappropriate? Well, you don't want to know.Google Advertising Policy ChangeGoogle will soon require all advertisers to verify their identity, the company said in a blog post on Thursday. It's making the change to prevent advertisers from misrepresenting themselves and says it it should allow consumers to see who's running ads and which country they're located in. From a report on the Google Advertising update:Consumers have seen a proliferation of ads for products from dubious advertisers, like fake vaccines, in recent months. Fake businesses have also been an issue. Existing advertisers will have 30 days to complete the verification process, according to a spokeswoman. If they don't submit the documents by then, Google said it will suspend the account and the advertiser's ability to serve ads until they provide it. The company said consumers will start seeing disclosures that list this information on the advertiser when they click "Why this ad?" on placements beginning this summer. Google will begin by verifying advertisers in the U.S. and will expand globally, expecting that the process will take a few years to complete. Google began requiring political advertisers to verify their identity back in 2018 before running election ads.So there you have that, advertising on Google is about to get harder.NerdTalk SegmentPut your pants on! We're almost open!What states will be open and what do we think things will be like for: Retail Barber shops and salons - OMG Restaurants Malls Parks EventsWe get comments and emails from people and want to take this part of the show and answer some of those questions here. If you have a question, comment, or want to send a email for us to answer on the show, send to hello@nerdbrandagency.com and add in the subject “for the podcast”--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app--- Send in a voice message: https://anchor.fm/nerdbrand/messageSupport this podcast: https://anchor.fm/nerdbrand/support

Today I'll be talking about the cost of paid advertising for eCommerce businesses and how they might translate for Amazon only eCommerce businesses. Quite often when trying to establish a strategy the most difficult thing can be estimating performance especially in terms of cost So it's really useful when somebody like Andrew Youderian from e-commerce fuel publishes his yearly report of data collected from hundreds of of high performance e-commerce entrepreneurs and businesses - The State Of The Merchant Report 2019 Return On Ad Spend RoAS Statistics From The Report Looking at Return on Ad Spend - which is Ad spend divided by revenue (not profit).So if you paid $50 in advertising and generated $100 in revenue, that would be a 2 x return on ad spend as you generated 2 times as much revenue as you spent on Ads. (this doesn't account for profit in any way) So Facebook was surveyed at an average of 3.4 x RoASAnd a median of 3.0x RoAS - so there were some outliers in that data that skewed the average towards a higher RoAS - the median is a better demonstration of performance of the data set Google came in at an average of 5.1 X RoAS - now we're talkingBut again, there must have been some serious high performing outliers in the surveyed companies as the median was at 4.0 x RoAS still better than Facebook Then finally on to Amazon Ads at 4.6X RoAS averageAnd a 4.0 x median RoAS - once again, showing the presence of some high performing outliers skewing the average upwards. Facebook and Google Ads Return On Ad Spend So let's talk about the Facebook Ads and Google Ads numbers for a secondThese return on ad spend numbers are based primarily on e-commerce businesses with the three pillars of profitability being used - they have their own stores that their driving cold traffic to, retargeting warm traffic and then up-selling hot traffic in the loyalty pillar So those numbers take into account high profitability campaigns and retargeting campaigns and low profitability if not loss making awareness and acquisition campaigns If you've already listened to the Ezra Firestone three pillars of profitability for Amazon sellers episode you'll know that as an Amazon Seller you don't have access to the higher profitability pillars in the same way as e-commerce store owners and as a result can't achieve the same levels of return on ad spend. Where do Google and Facebook Ads actually appear? If you've not done a tremendous amount of work with Facebook Advertising or Google Advertising, I might be doing you a disservice here in not going into more detail about the types of Ads I'm talking about.When I say Facebook, I of course also mean Instagram - as Instagram Advertising is controlled under the Facebook platform.But more than that, this will include Facebook messenger ads, in Facebook and Instagram stories, in mid-stream of videos, Facebook search, Ads on the Facebook Audience network - that's right, you'll get little display Ads when you're on certain apps and websites that monetise their traffic with Facebook display ads - you're seeing Facebook Ads when you're not even on Facebook. It's less surprising to know it's the same for Google.Google have a display network of websites that show Ads for Google as well as Apps just like FacebookThere's obviously top of search Ads, but that's the very thin end of the wedge or tip of the iceberg.There's shopping ads in searchShopping ads on YouTubeYouTube video Ads So when I say Facebook Ads, I don't just mean the one's you see in your feed.And when I say Google Ads I don't just mean the top of search ads - there's a WHOLE WORLD out there to go and waste a tonne of money discovering! What These RoAS Numbers Mean For Amazon Sellers Back to the numbers then and what those RoAS numbers mean for Amazon sellers So maybe as an Amazon Seller, someone driving traffic to Amazon without access to the high profitability campaigns you...