Podcasts about inboxes

What's up everyone, today we have the pleasure of sitting down with Sandy Mangat, Head of Marketing at Pocus. Summary: AI and outbound prospecting has flooded our inboxes with poorly personalized, irrelevant, and frankly lame template attempts at human connection. But some teams are seeing the light… the purple light. Sandy takes us inside the dimly lit fortune telling parlor of Pocus where we gaze into the swirling galaxies of the crystal ball of modern sales. We travel through visions of product-led sales, network referrals, signal correlation and AI agents all swirling together to fill pipelines. About SandySandy is based in beautiful Vancouver BC, she got her start at GE Digital in Product MarketingShe later moved on to ThoughtWire, a tech company specializing in smart buildingShe then joined Charli AI, a multidimensional AI company specializing in the finance sectorToday Sandy is Head of Marketing at Pocus, an AI-native prospecting platform trusted by high growth companies like Asana, Monday, Canva, and MiroOutbound Needs a Cold Hard ResetThe blunt reality about outbound sales is that automation obsession and meeting quotas have created a wasteland of deleted emails and blocked LinkedIn profiles. Sales teams continue spraying prospects with templated messages, while response rates plummet to new lows. Yet leadership keeps pushing for higher volumes, creating a self-destructive cycle that poisons potential customer relationships before they begin.This mess stems from sales organizations fundamentally misunderstanding what drives genuine business relationships. Sales leaders chase efficiency through automation, treating prospects like data points rather than future partners. The result? Inboxes overflow with desperate attempts at "personalization" that read like they were written by a caffeinated robot trying to sound human. Meanwhile, genuinely interested prospects have built fortress-like defenses against the daily barrage of cookie-cutter outreach.Consider how actual business relationships form: through authentic interactions, shared understanding, and carefully built trust. Successful outbound motions mirror this natural process, whether through thoughtful event networking, well-researched phone conversations, or precisely targeted digital outreach. Even companies swimming in inbound leads eventually require strategic outbound capabilities, especially when expanding into new markets or launching products that demand fresh customer conversations.The path forward demands embracing what experienced sales professionals already know: shortcuts and automation cannot replace genuine human connection. Sales organizations must rebuild their outbound approach from the ground up, focusing on quality interactions over vanity metrics. This means investing serious time in prospect research, crafting genuinely personalized messages, and showing patience as relationships develop organically.Key takeaway: Sales teams have to abandon the lame industrial approach to outbound prospecting and return to building relationships and human-centered selling. Ditch your batch and blast automation addiction, focus on qual over quant, and giving sales professionals the time and tools to build authentic relationships rather than chasing arbitrary activity and volume metrics.Building Sales Teams for Product Led Growth CompaniesProduct-led growth companies harbor a poorly kept secret: they all run sales teams. The idealistic vision of products that "sell themselves" crashes into market realities faster than venture capitalists can say "negative churn." Companies like Miro, Asana, and Canva discovered that relying solely on product-driven acquisition limits their growth potential, especially when expanding into new markets or use cases.The evolution of PLG sales teams reflects a sophisticated marriage between product usage data and human-driven outreach. These teams capitalize on product signals that indicate expansion potential, creating what Sandy calls "warm outbound" opportunities. When users demonstrate specific engagement patterns or hit usage thresholds, sales professionals step in to guide them toward broader adoption or premium offerings. This approach transforms traditional cold outreach into data-informed conversations with already-engaged users.Yet even these PLG darlings recognize the strategic value of traditional outbound sales. They approach their go-to-market strategy like a diversified investment portfolio, using cold outreach to hedge against the limitations of product-led acquisition. This hybrid model proves particularly valuable when testing new markets, launching products, or exploring different use cases. The rapid feedback loop from direct sales conversations provides invaluable insights that pure product analytics might miss.The WordPress.com experience illustrates this evolution perfectly. Despite massive organic traffic and brand recognition, they eventually built a sales team to capture enterprise opportunities and service-based revenue. This mirrors the broader industry pattern where even the most product-centric companies discover that sustainable growth requires a balanced approach combining automated product experiences with strategic human intervention.Key takeaway: Successful PLG companies build sales teams that leverage both product usage signals and traditional outbound tactics. Rather than choosing between product-led or sales-led growth, organizations should create a balanced strategy that uses product data to inform outreach while maintaining direct sales capabilities for market expansion and enterprise opportunities.How Product Led Sales Teams Time Their Customer OutreachThese days every SaaS company wants the magic of product-led growth: minimal sales headcount, viral expansion, and revenue that scales without an army of account executives. Yet behind the glossy investor decks and growth charts lurks an uncomfortable reality about human intervention in the sales process. Even the most automated, product-led companies scramble to hire sales teams the moment enterprise deals enter the picture.The data tells a ruthlessly practical story: throwing sales resources at every free trial wastes everyone's time while ignoring high-value accounts costs serious money. Smart companies obsess over usage patterns, tracking signals that indicate when a prospect needs human guidance versus automated nurturing. They build sophisticated scoring models to spot accounts teetering between self-service success and quiet abandonment, timing their outreach to tip the scales toward expansion.Sandy points out how divergent growth patterns demand radically different playbooks. Some products drive natural expansion through viral team adoption but struggle with initial activation. Others convert early users easily yet hit a wall when trying to expand across departments. These distinct patterns create clear intervention points where human touch generates outsized returns, whether that means helping a complex enterprise implementation succeed or guiding teams toward advanced features that unlock real value.The reality of product-led sales revolves around mapping your market's actual behavior, not following someone else's playbook. Enterprise deals often demand early sales involvement due to security requirements and complex buying processes. Other segments thrive on automated expansion until they hit specific technical or organizational barriers. Companies who understand these patterns build flexible systems that deploy sales resources at precise moments of maximum leverage rather than burning cycles on low-value outreach.Key takeaway: Map your actual user b...

The main website for USAID went offline this weekend and thousands of staffers may have lost access to their email accounts amid rumors that the Trump administration intends to eliminate the agency. The website went dark after staffers associated with the Elon Musk-led Department of Government Efficiency gained access to the domain and then blocked USAID employees, a person familiar with the matter told FedScoop. The source said around 2,000 email accounts associated with USAID workers have since been deactivated. USAID did not respond to a request for comment by the time of publication. The news follows a massive and sudden pause on American international aid that's shaken global development groups charged with disbursing critical and life-saving resources. An all-staff email distribution list at the National Oceanic and Atmospheric Administration was bombarded with crude emails last Thursday night, prompting a review by its top IT official. The emails included an “Important Weather Alert” about a “99% chance of shit showers” over the next four years, a subscription confirmation for Scientology Today, and crude and inflammatory messages critical of President Donald Trump and Elon Musk. Some of those emails were obtained by FedScoop and others were posted online to X and Reddit. The incident has sparked a review by NOAA's Office of the Chief Information Officer, according to an email shared by a spokesperson for the weather and climate agency. The Daily Scoop Podcast is available every Monday-Friday afternoon. If you want to hear more of the latest from Washington, subscribe to The Daily Scoop Podcast  on Apple Podcasts, Soundcloud, Spotify and YouTube.

It's gifting season and our Inboxes and social feeds are flooded with gift guides and recommendations, often with the same overlapping recommendations.  That's why I have something different for you! Today, I'm sharing a collection of unique gifts for the reader and writer in your life (and YOU!) who is working to grow a restorative reading and writing practice. Come listen as I catch you up on what restorative reading and writing is and offer a collection of different ideas to gift yourself and others. You won't want to miss this first one. Trust me….it's FREE! You'll find the show notes for the episode with links to all of the books and resources mentioned right here: https://www.alitlife.com/2024/12/10/gifts-for-restorative-reading-and-writing/ Love this podcast and want more? Consider this your invitation to join my Get Lit(erate) Patreon community! Each month, we take a deep dive into one bookish theme and work to bring it to life in our own lives. You'll get bonus episodes, book calendars, live book club and notebook sessions, special events and much more. Learn more at www.getliterate.co.  Get your own Get Lit(erate). notebook to take notes on the books you want to read and notebook ideas you want to try: https://amzn.to/44wELKN If you'd like to support the podcast, consider purchasing some Get Lit(erate). merchandise from my Zazzle store: https://www.zazzle.com/store/alitlife All earnings are funneled right back into the podcast expenses and maintenance fees. Thanks for your support! Follow Stephanie: Website: http://www.alitlife.com/  Facebook: http://www.facebook.com/AffinitoLit Twitter: http://www.twitter.com/AffinitoLit Instagram: http://www.instagram.com/AffinitoLit

In this episode of Email After Hours, hosts Guy Hanson and Danielle Gallant dive into the intersection of social media and email marketing with guest Carlos Gil, a distinguished expert in digital marketing and Brand Evangelist at GetResponse.

Inboxes are overflowing, open and response rates are half of what they were just a few years ago, and AI tools are creating more and more email output.So naturally, buyers aren't responding like they used to.As a result, Adam Robinson believes we're making outbound 10X harder than it needs to be. But he has the strategies to simplify it.He shared how he has built an outbound machine that cuts through all the clutter and gets your prospects' attention.You'll Learn:What kind of emails perform better, yet only 7% of outreach currently uses themHow to create better messaging that survives a low-engagement environmentWays you can use what you learned in email outreach to formulate better cold call frameworksThe Speakers: James Buckley and Adam RobinsonIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: Zoominfo, Vidyard and RB2BLooking to up your sales skills?Sales Training for YOU: Use code SELLBETTER to save $200 off your yearly membershipSales Training for your TEAM

Learn how to master your inbox and achieve daily inbox zero through effective routines and task management strategies.

In this Risky Business News sponsor interview, Catalin Cimpanu talks with Rajan Kapoor, VP of Customer Experience at Material Security, on how threat actors view email inboxes as the targets of their attacks, and not just an entry point into organizations. Show notes Material Security

Sun, 28 Jul 2024 21:00:00 GMT http://relay.fm/mpu/755 http://relay.fm/mpu/755 700 MB of GIFs 755 David Sparks and Stephen Hackett David is launching a scholarship program with the Productivity Field Guide, Stephen bought a new e-reader, and they both have spent some time in their Inboxes to bring feedback to the show this week. David is launching a scholarship program with the Productivity Field Guide, Stephen bought a new e-reader, and they both have spent some time in their Inboxes to bring feedback to the show this week. clean 4341 David is launching a scholarship program with the Productivity Field Guide, Stephen bought a new e-reader, and they both have spent some time in their Inboxes to bring feedback to the show this week. This episode of Mac Power Users is sponsored by: Ecamm: Powerful live streaming platform for Mac. Get 30% off now. Squarespace: Save 10% off your first purchase of a website or domain using code MPU. 1Password: Never forget a password again. Links and Show Notes: Sign up for the MPU email newsletter and join the MPU forums. More Power Users: Ad-free episodes with regular bonus segments Submit Feedback Submit Your Photos from Relay 10 The Productivity Summer Camp - MacSparky How to Use Your iPhone's StandBy Mode - MacRumors MPU Forums A tiny Freeform tip - Venn diagrams - Software - MPU Talk Panopad – Studio Neat Apple Health VP explains why sleeping with Apple Watch will deliver the most accurate 'Vitals' - 9to5Mac Sleep++ AutoSleep About fast charge on Apple Watch - Apple Support Stream Deck Kit Overview - Elgato Soon you'll be able to control your iPad using Elgato's Stream Deck - 9to5Mac How the Stream Deck rose from the ashes of a legendary keyboard - The Verge Building Better Backups with CCC 7 | Bombich Software Activation Lock for iPhone and iPad - Apple Support How to remove Activation Lock - Apple Support Check your Apple ID device list to find where you're signed in - Apple Support Find your lost Apple device or AirTag with Find My - Apple Support BOOX Palma | Unleash the Power of Mobile ePaper The Boox Palma is an excellent e-reader in an Android smartphone's body - The Verge Boox Palma review: A phone-shaped e-reader – Six Colors Readwise Reader

Sun, 28 Jul 2024 21:00:00 GMT http://relay.fm/mpu/755 http://relay.fm/mpu/755 David Sparks and Stephen Hackett David is launching a scholarship program with the Productivity Field Guide, Stephen bought a new e-reader, and they both have spent some time in their Inboxes to bring feedback to the show this week. David is launching a scholarship program with the Productivity Field Guide, Stephen bought a new e-reader, and they both have spent some time in their Inboxes to bring feedback to the show this week. clean 4341 David is launching a scholarship program with the Productivity Field Guide, Stephen bought a new e-reader, and they both have spent some time in their Inboxes to bring feedback to the show this week. This episode of Mac Power Users is sponsored by: Ecamm: Powerful live streaming platform for Mac. Get 30% off now. Squarespace: Save 10% off your first purchase of a website or domain using code MPU. 1Password: Never forget a password again. Links and Show Notes: Sign up for the MPU email newsletter and join the MPU forums. More Power Users: Ad-free episodes with regular bonus segments Submit Feedback Submit Your Photos from Relay 10 The Productivity Summer Camp - MacSparky How to Use Your iPhone's StandBy Mode - MacRumors MPU Forums A tiny Freeform tip - Venn diagrams - Software - MPU Talk Panopad – Studio Neat Apple Health VP explains why sleeping with Apple Watch will deliver the most accurate 'Vitals' - 9to5Mac Sleep++ AutoSleep About fast charge on Apple Watch - Apple Support Stream Deck Kit Overview - Elgato Soon you'll be able to control your iPad using Elgato's Stream Deck - 9to5Mac How the Stream Deck rose from the ashes of a legendary keyboard - The Verge Building Better Backups with CCC 7 | Bombich Software Activation Lock for iPhone and iPad - Apple Support How to remove Activation Lock - Apple Support Check your Apple ID device list to find where you're signed in - Apple Support Find your lost Apple device or AirTag with Find My - Apple Support BOOX Palma | Unleash the Power of Mobile ePaper The Boox Palma is an excellent e-reader in an Android smartphone's body - The Verge Boox Palma review: A phone-shaped e-reader – Six Colors Readwise Reader

[Referências do Episódio] CRITICAL FLAW IN EXIM MTA COULD ALLOW TO DELIVER MALWARE TO USERS' INBOXES - https://securityaffairs.com/165649/hacking/critical-flaw-exim-mta.html  Fake Microsoft Teams for Mac delivers Atomic Stealer - https://www.malwarebytes.com/blog/threat-intelligence/2024/07/fake-microsoft-teams-for-mac-delivers-atomic-stealer  Braodo Info Stealer Targeting Vietnam and Abroad - https://www.cyfirma.com/research/braodo-info-stealer-targeting-vietnam-and-abroad/  Roteiro e apresentação: Carlos Cabral e Bianca Oliveira Edição de áudio: Paulo Arruzzo Narração de encerramento: Bianca Garcia

There is so much noise. There is so much competition for attention. Social media is loud. The internet is loud. Inboxes get very overcrowded.  You don't want your stuff to get lost in the shuffle, right? You are here to make gorgeous money and a big impact with your amazing work – without burnout. Your message needs to pop. The most incredible clients need to hear from you so they know you can help them. The theme of this episode is YOUR MAGNETIC MESSAGE. Tune in to: Free up time so you're not reinventing the wheel with your content – but you are creating a fresh vibe Hear 3 keys to standing out with your message Learn a helpful framework for ensuring your messaging clicks I'm excited to go on this Coach Magic ride with you. Buckle up and let's go.

LISTENER SUCCESS: How to Earn Money Managing People's Inboxes In this episode, discover how Carol Hinkin, a listener of Join Up Dots, transformed inspiration from the show into a thriving online inbox management service. Hear Carol's journey from understanding the role of an inbox manager, acquiring essential skills, setting up her business, and effectively marketing her services. Learn about her pricing strategies, delivering exceptional service, and scaling her business. Carol's story is a blueprint for anyone looking to start their own venture. Tune in to be inspired and share her success with the world!

Ever wondered if your emails are disappearing into a digital abyss, never to be seen or read by the people on your list? Imagine how bad that would be for your business if your carefully crafted messages never reach their destinations.  In this episode, we dive deep into the world of email deliverability with tech expert MV Braverman to ensure your emails not only send but also land exactly where they should. MV Braverman is not just an expert on email systems; she's a seasoned warrior in making sure digital communications hit their mark. With extensive experience in IT support and a deep understanding of email marketing, MV joins us to demystify the often confusing world of email deliverability and the recent changes that could be affecting your communications. We also talk about: The key differences between email delivery and deliverability. The importance of setting up proper email authentication to avoid being marked as spam. How setting up DMARC reporting can reveal issues you might never notice otherwise. Real-world consequences of poor email practices and how they can silently impact your business. Tune into this episode to ensure your email strategies are up to date and effective. And remember, if you want to stay ahead with the latest insights and tips from successful online entrepreneurs, subscribe and get notified about upcoming episodes.  RESOURCES MENTIONED: Online Business Launchpad podcast, Episode 149:  Useful Ways To Use Zapier To Automate Boring Repetitive Tasks With MV Braverman MV's DIY Email Authentication Guide  - https://diyguide.inboxwelcome.com MV's Website:  https://inboxwelcome.com/  Google Workspace:  https://workspace.google.com/  Brevo:  https://www.brevo.com/  Email management tools: ConvertKit (affiliate link) MailChimp Want regular access to tips, techniques, and advice from experts about growing your business? Sign up here: Online Business Lift Off NewsletterSee omnystudio.com/listener for privacy information.

The first ‘spam' email, sent to ARPANET users on behalf of the Digital Equipment Corporation (DEC), landed in Inboxes on 3rd May, 1978. Marketer Gary Thuerk was responsible for the idea - but his execution was flawed, as he inadvertently filled the body of his message with email addresses, overflowing from the To and CC fields. Recipients weren't amused. Some grumbled, others chuckled, but all felt the intrusion...  In this episode, Arion, Rebecca and Olly consider whether this e-marketing stumble truly qualifies as ‘spam' in the modern sense; trace the origins of the Monty Python-derived term for unsolicited email; and marvel at the available storage space in the early days of the internet…   Further Reading: • ‘Happy spamiversary! Spam reaches 30' (New Scientist, 2008): https://www.newscientist.com/article/dn13777-happy-spamiversary-spam-reaches-30/ • ‘America is Uncle Spam' (Financial Times, 2018): ​​https://www.ft.com/content/59014392-4947-11e8-8c77-ff51caedcde6 • ‘Database: How to send an 'E mail'' (Thames TV, 1984): https://www.youtube.com/watch?v=szdbKz5CyhA We'll be back on Monday - unless you join

Today's episode features a mini listener letter session with Kemi addressing casual questions received through DMs or short emails. Kemi will discuss two significant topics and these are heavy hitters – toxic workplaces and the complexities of authorship in academia.   Don't forget to share your listener letter by emailing podcast@kdollcoach.com. Let's dive in!  And if you'd like to learn more foundational career navigation concepts for women of color in academic medicine and public health, sign up for our KD Coaching Foundations Series: www.kemidoll.com/foundations. 

Today, let us unravel the complexities of charitable email campaigns and donor engagement. Also, let us explore the findings of groundbreaking experiments conducted on warm donor lists, offering a fresh perspective on the delicate balance between reminders, cognitive dissonance, and donor satisfaction! Our guest, Christina Gravert, an accomplished behavioral economist, is an Associate Professor at the University of Copenhagen's Department of Economics. Specializing in environmental sustainability, health, and charitable giving, she investigates the intricacies of human decision-making to promote societal welfare. With tenure and affiliations with the Center for Economic Behavior and Inequality (CEBI), Christina also directs the Copenhagen Experimental Laboratory. Her impactful research, rooted in evidence-based decision-making, contributes to understanding how individuals can be nudged toward socially responsible choices. As a CESifo Research Network Affiliate and advisory board member of the Society for the Advancement of Behavioral Economics, Christina's work extends beyond academia, actively addressing pressing societal challenges. Also, she co-founded Impactually, a consultancy specializing in behavioral science. In this episode, you will be able to:  Analyze the impact of timing, content variation, and affirming language on donor behavior. Evaluate the nuances involved in crafting effective communication strategies for charitable campaigns. Assess the potential benefits of additional reminders for engaged but hesitant donors. Explore the psychology of donor decision-making and consider personalized approaches to enhance the donor experience. Examine how strategic timing can alleviate potential barriers to donor engagement. Identify practical takeaways for optimizing email strategies in the context of donor engagement for nonprofits, charities, and fundraisers. Get all the resources from today's episode here.  Support for this show is brought to you by Instil. Our friends at Instil really understand what it means to build and manage relationships in a holistic and human-first way. The platform's advanced UX design and real-time analytics smooth donor management to make it easy for you to connect every supporter to the impact of your work. To learn more head on over to www.instil.io/mallory. Connect with me: Instagram: https://www.instagram.com/whatthefundraising_ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven't already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you're looking to raise more from the right funders, then you'll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

In today's episode we tackle some of the most Frequently Asked Questions that are sitting in our podcast and individual inboxes.  The questions range from good to bad to absolutely offensive, and we give it to you all straight without talking too much Sh*t!  We also tackle the age old “what can I do to help?” question and encourage you all to keep it simple.  Our inbox is always open and we will always be your besties with the lived experience and answer all the burning questions you've always wanted the answers to! Hosted by Kellie Finlayson, Jordy Lambropoulos & Sophie Edwards Produced by Kellie Finlayson, Jordy Lambropoulos & Sophie EdwardsLike our show? Please leave us a review here.Each and every review helps us keep this pod on the air!Instagram - https://www.instagram.com/shttalkerspodContact - shttalkerspod@gmail.com

Welcome to The SaaS CFO Podcast! In this episode, Ben sits down with Vlad Podolyako, founder and CEO of Folderly. Vlad shares his background in entrepreneurship and his journey from running a successful B2B sales agency, Belkins, to creating Folderly, an email deliverability platform. Vlad dives into the problems they faced with email marketing at Belkins and how that led to the creation of Folderly. He explains how Folderly helps improve email performance metrics by fixing and monitoring issues with mailboxes, domains, templates, and content. Ben and Vlad also discuss the target audience for Folderly, which includes entry-level and advanced users in sales, marketing, and email analytics. Finally, Vlad shares some impressive revenue metrics and gives insights into the growth and remote team structure of Folderly. Tune in for an insightful conversation with Vlad on this episode of The SaaS CFO Podcast! HIGHLIGHTS [00:02:15] In 2019, email marketing faced a problem with low open and reply rates. The solution involved addressing domain infrastructure and using the right ESP provider. This led to the creation of Folderly, a service to help clients with similar issues. [00:05:28] Three customer profiles: beginners, knowledgeable, and advanced in sales and marketing. The most important is understanding email outreach consequences. [00:11:00] Our brand focuses on lead generation email marketing. We have successful outbound processes and also generate around 30% organic traffic. We educate customers on various acquisition channels and aim to expand our customer base. [00:13:46] Google for startups offers funding, mentorship, and camps for entrepreneurs. Applicants fly to Silicon Valley or Europe to share their background, experience, and technology. Interviews and data sharing determine acceptance. [00:15:51] Start with an MVP, gain traction with clients and case studies to attract partners and investors. Show progress, don't fake it. [00:19:07] Expressing gratitude and reciprocity. Links SaaS Fundraising Story: https://www.thesaasnews.com/news/folderly-receives-funding Vlad Podolyako's LinkedIn: https://www.linkedin.com/in/chiefdata/ Folderly's LinkedIn: https://www.linkedin.com/company/folderly/ Folderly's Website: https://folderly.com/ Follow Ben Murray on LinkedIn: https://www.linkedin.com/in/benrmurray/

You can now receive and send private messages on LinkeDIn company pages. In this episode, we ask why you would want to do this,  how to respond and I walk you through the options.   You can also watch a walkthrough video of this new feature here - https://youtu.be/zOXwZa4DuCM   To chat about how we can help you with your company's LinkedIn presence, book a call with Louise www.louisebrogan.com/inquiry 

While malware and ransomware tend to dominate cybersecurity headlines, Fortra's research shows that nearly 99% of email threats reaching corporate inboxes utilize impersonation rather than malware. Email impersonation is a key component of credential phishing, advance fee fraud, hybrid vishing, and business email compromise schemes. Because email impersonation scams rely on social engineering rather than technology, the barrier to entry for an aspiring cybercriminal is almost non-existent. In this segment, we'll explore strategies for defending against email impersonation. Segment Resources: Fortra Cybersecurity Learning Resources: https://www.fortra.com/resources/cybersecurity-education?code=cmp-0000012210&ls=717710002&utm_source=cyberrisk-alliance&utm_medium=contsynd&utm_campaign=ft-brand-awareness 2023 BEC Trends, Targets, and Changes in Techniques: https://static.fortra.com/agari/pdfs/report/fta-ag-2023-bec-trends-targets-changes-in-techniques-rp.pdf   This segment is sponsored by Fortra. Visit https://securityweekly.com/fortra to learn more about them!   Visit https://www.securityweekly.com/esw for all the latest episodes! Show Notes: https://securityweekly.com/esw-326 

While malware and ransomware tend to dominate cybersecurity headlines, Fortra's research shows that nearly 99% of email threats reaching corporate inboxes utilize impersonation rather than malware. Email impersonation is a key component of credential phishing, advance fee fraud, hybrid vishing, and business email compromise schemes. Because email impersonation scams rely on social engineering rather than technology, the barrier to entry for an aspiring cybercriminal is almost non-existent. In this segment, we'll explore strategies for defending against email impersonation. Segment Resources: Fortra Cybersecurity Learning Resources: https://www.fortra.com/resources/cybersecurity-education?code=cmp-0000012210&ls=717710002&utm_source=cyberrisk-alliance&utm_medium=contsynd&utm_campaign=ft-brand-awareness 2023 BEC Trends, Targets, and Changes in Techniques: https://static.fortra.com/agari/pdfs/report/fta-ag-2023-bec-trends-targets-changes-in-techniques-rp.pdf   This segment is sponsored by Fortra. Visit https://securityweekly.com/fortra to learn more about them!   Visit https://www.securityweekly.com/esw for all the latest episodes! Show Notes: https://securityweekly.com/esw-326 

How is the increase in Twitter's API prices by Elon Musk affecting the indie community? In this podcast episode, I speak with Luca, the founder of Hivoe, who is currently facing the possibility of all his indie projects coming to an end due to the Twitter API price increase. I also share about Podsqueeze ProductHunt launch.Follow LucaLinksTry PodSqueezeJoin The WBE CommunitySponsor the podcastBut WBE MerchBuy The Bootstrapper's GuideDM me on TwitterTimestampsTragedy in the Indie Community [00:00:12]Discussion of Elon Musk's increase in prices of Twitter's API and its impact on indie tools.Comparison of Lifestyles [00:03:00]Comparison of the lifestyle of the super-rich and the struggles of those in poverty.From Survival to Success [00:06:40]Comparison of the stress of working for someone else to the stress of being an indie hacker trying to survive. Discussion of the launch of Pod Squeeze and its rapid growth.Product Hunt Launch [00:09:37]Discussion of the launch of Pod Squeeze on Product Hunt and its unexpected success.Twitter API Price Increase [00:17:11]Tiago and Luca discuss the recent increase in prices of Twitter's API by Elon Musk and how it affects the indie community.Impact on Indie Projects [00:20:09]Luca shares his experience and thoughts on how the Twitter API price increase will affect indie projects and their sustainability.Understanding Twitter's API [00:22:04]Discussion on the different types of requests and endpoints on Twitter's API and the new limitations on the number of requests allowed.Twitter's API Pricing Plans [00:24:03]Explanation of the pricing plans for Twitter's API, including the basic plan and the enterprise plan, and the number of requests allowed.Big Companies Paying for Twitter's API [00:26:06]Discussion on why big companies like Buffer and Hootsuite are willing to pay for Twitter's API despite the high cost.Importance of Twitter Tools for Indie Hackers [00:28:13]Explanation of the importance of Twitter tools like Hivoe and FeedHive for indie hackers to interact with Twitter on a professional level and grow their audience.Reasons for Twitter's API Price Increase [00:30:13]Discussion on the reasons behind Elon Musk's decision to increase the prices of Twitter's API, including fighting against bots, generating more revenue, and reducing server load.Twitter API price increase [00:32:10]Discussion on the recent increase in prices of Twitter's API and its impact on the indie community.**Effects on the indie community [00:33:30]**The host shares his personal experiences as an indie hacker and the launch of his product on Product Hunt.Regulation of Twitter [00:39:13]The host and guest discuss whether the Twitter API price increase should be regulated and suggest alternative ways for Twitter to monetize its API.Next Steps for Every and Inboxes [00:43:08]Founder of Vui shares his plans after the shock of the Twitter API update, including evaluating the possibility of selling the products to bigger companies and potentially shutting down both products.Lessons Learned [00:50:37]The speaker shares his personal experience as an indie hacker and the importance of avoiding platform risk and diversifying efforts.Reflection and Action [00:58:22]The speaker encourages reflection and action to make things better for indie makers. They express gratitude towards Twitter makers and end the episode on a lower note, reflecting on the challenges faced by indie makers.Background MusicMusic: https://www.chosic.com/free-music/all/ 

Join Cisco Champions, and the Cisco expert to learn more about the changing threat landscape, and how the latest innovations in Cisco email security can help to mitigate the rise in phishing, business email compromise, malware and ransomware attacks. Related links Learn more: https://cisco.com/go/emailsecurity Free trial: https://www.cisco.com/c/en/us/products/security/email-threat-defense-free-trial.html Follow us: https://twitter.com/CiscoChampion Cisco Champion Hosts Liam Keegan (twitter.com/liamjkeegan), 24/7 Networks, Solutions Architect Marc Luescher (twitter.com/LuescherMarc), Fresenius Medical Care, Network/ Email Security Architect Guest Usman Din, Cisco, Director, Product Management, TDR PM Email Moderator Amilee San Juan (twitter.com/amileesan1), Cisco, Product Marketing Manager, Cisco Champion Program

Andy Mowat is the Founder of Gated. A free solution that challenges unknown senders to donate to reach you. This way only relevant emails make it to your inbox.He has spent his career building sales and marketing engines for world-class companies

We had the best time with this panel! Many thanks to our amazing agent panelists. Vote for YOUR genre for the next #MSWL panel! https://manuscriptacademy.com/mswl-live These events will turn into video clips for ManuscriptWishList.com profile, and podcasts for everyone to enjoy. They're recorded in front of our Manuscript Academy (http://manuscriptacademy.com/) members. In order of appearance: Bibi Lewis, doing a query critique: https://www.manuscriptwishlist.com/mswl-post/bibi-lewis/ Emmy Nordstrom-Higdon, doing a lesson on passive voice: https://www.manuscriptwishlist.com/mswl-post/emmy-nordstrom-higdon/ Kiana Nguyen, with a writing prompt + contest: https://www.manuscriptwishlist.com/mswl-post/kiana-nguyen/ Anjanette Barr, with a query critique: https://www.manuscriptwishlist.com/mswl-post/anjanette-barr/

Systems? Have the power to set you free. But where the heck does one begin when the world of tech, automations and processes make you feel like you're stuck in a never-ending vortex? In this episode, I bring in my client and Mastermind alumni, Kiah Worling, to dive into how you can use systems and automations to create more white space in your calendar, how to choose what tech stack for your biz, daily habits to calm down your nervous system, productivity hacks around Inboxes, and daily rituals. Enjoyed this one? Make sure you tag @kiahworling and me at @anitasiek and share your biggest takeaway. Wanna get your paws on 5 copy e-lessons? 10 mins everyday over 5 days is all you need. Grab it here wordfettigroup.com/freebie

Who else has that can't be bothered vibe as it reaches the end of the year? And as a result you don't feel you have the time or energy to create fresh content. Maybe you have had a full on last few weeks and are just lacking the energy. Or maybe you are so excited for your epic plans in 2023, but you just can't quite talk about it yet… While it is totally ok to take a small content break during the holiday period, I would still encourage you to be sending regular emails to your list. For a few key reasons: Once you get out of the habit it can be much harder to get back into it. Sending consistently is important for your sender reputation (which translates into your emails hitting the inbox - not spam) Inboxes are actually quieter – especially once it hits about the week before Christmas. So it's your opportunity to more likely be seen So what can you send - especially if you aren't feeling it right now?  Inside this episode, I'm sharing 15 different ideas. From super simple copy & paste to simple engagement getters to well-timed content. Once you've had a listen you'll feel motivated to write & schedule straight away so you can relax knowing your subscribers are looked after. Want even more ideas? Makes sure to grab you 80+ Fill in the Blanks Email Ideas Freebie at yaelkeon.com/ideas    Want to see more of what I get up to when I'm not podcasting?  Hang out with me on Instagram @yaelkeon Get on the waitlist for The Email Experience Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat See omnystudio.com/listener for privacy information.

Do brands lie? Of course they do!But you may be surprised how many brands used a deceptive and false email marketing tactic this past Black Friday weekend—and customers started to catch on.We're not talking about emails with “Surprise, we extended our sale!” messaging. Consumers expect these after years of seeing that exact subject line 100 times in their inboxes, but they don't expect companies to lie as a tactic to promote an ongoing sale so blatantly.What many consumers received were emails with something like the following? “Due to high demand (and steep Black Friday discounts), our site crashed momentarily. It's back up, though, and you can shop up to 60% off everything!” ... (READ MORE)

Dan & Cannon answer questions about which Answering Service they use and how it works - How to transport vinyl fence without scaring the product - Bidding a 10,000 ft apartment complex project with 274 gates - Notching tubing when building gates and much much more!! • Click https://linktr.ee/myfencelife (HERE) to register for the Fence Show & Security Expo coming in August 2023 hosted by the FWA (Fence Workers Association) Use Promo Code MFL50 to get 3 days FREE on the Exhibitor Floor • Breaking News... Woman arrested after getting her stolen car stuck in wet concrete...flees the scene with a child and a bottle of whiskey!! https://www.foxnews.com/us/washington-woman-gets-stolen-car-stuck-fresh-concrete-child-bottle-whiskey-officials-say (Washington woman gets stolen car stuck in fresh concrete with child and bottle of whiskey, officials say | Fox News) • Thank you to todays show sponsor

How do you feel about your Inbox, email and other online communication? Too much?. Even though it may seem impossible to keep up with it all, there are a few tricks and tips to feel at ease when it comes to your inbox. In this episode, Courtney & Bailey share their experience managing their inboxes and how their approach to avoid overwhelm and stress.    Favorite Things Bailey:  Stanley Cup Jolie Filtered Showerhead   Favorite Things Courtney: Gaby's Latin American KitchenMudwtr   PATREON:Support us on Patreon! Check out our Tall, Grande and Venti tiers.   If you are interested in sponsoring an episode of Soul & Wit, contact us here: soulandwitpodcast@gmail.com   Where you can find us: Bailey: @beautifuldetour or www.beautifuldetour.com Courtney: @bemorewithless or www.bemorewithless.com

Who isn't tired of poorly written, irrelevant, useless, bit and byte wasting emails that clog your inbox? There's a term for that - SPAM! https://www.linkedin.com/in/slcansian/ (Stephanie Cansian) of http://www.sayitsimplyproductions.com (Say It Simply Productions) advises that effective email marketing starts with having a clear objective, an understanding of the recipients, and a commitment to provide them value in each communication. You have to write your email as if you're talking to one individual who represents your idea audience. Stephanie recommends that you segment a large email list by each persona you're trying to reach. Ideally your email campaigns help you build relationships with your audience, not just pitch doing a transaction with you. Listen to the end for a nice gift Stephanie is offering our listeners. Show highlights 03:02 Why so many emails are so poorly constructed that they might as well be SPAM. 04:56 How to do email marketing correctly. 05:51 Segment your email list for each different persona you're trying to reach. 07:08 Benefits from targeting and segmenting your email campaigns. 13:05 Three step implementation process to launch a successful email marketing program. 16:06 Learn about Stephanie. Email Stephanie at stephanie@sayitsimplyproductions.com or call or text her at +1.609.353.6682. https://www.linkedin.com/in/kingley/ (Connect with Jay) Email Jay at jay.kingley@centricityb2b.com https://www.eventbrite.com/e/corporate-to-consultant-getting-the-right-clients-right-now-registration-260200896887 (Sign up) for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

Despite the rise of social media, SMS and countless collaboration tools, email remains a constant in most people's lives. In the last year alone, it's estimated three hundred and twenty billion emails were sent and received worldwide (and that number is still growing). Yet as software, email hasn't really changed in years. Who to CC and BCC has become its own form of workplace etiquette, and for people who rely on it during their day-to-day, email is often considered a time waster.  It was this frustration with email that led a French twenty-something to start Front – a software company dedicated to building a better inbox.In this episode, host Ilana Strauss finds out why Front's founders were so committed to tackling a tool many tech companies wanted to give up on, the path that led them to Silicon Valley, the health setbacks that forced them to re-think their company's commitment to work-life balance, and how they discovered an untapped market of users.You'll hear from Front's co-founder and CEO Mathilde Collin and head of product Nate Abbott, as well as Chris Schwass from Culture Amp, an employee engagement company that relies heavily on email to communicate with customers.When It Clicked is an original podcast from ClickUp. For a transcript of this episode and other extras, check out When It Clicked - Front.   

Want to make sure you do NOT lose online customers?  If you want to ensure you're not leaving any customers deciding not to buy from you, you definitely need to follow the advice contained in this episode. Listen as head nerd Tom from Nautilus Marketing explains why you might be accidentally turning away your potential customers and sending them straight into the inboxes of your fiercest competitors. New to the Nauti Nerds marketing podcast? You can catch all previous episodes here. Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow! The Nauti Nerds is a Nautilus Marketing podcast. Like what you've heard?  Leave us a review! Just click here to be taken to your favourite platform to leave us a rating! The Nauti Nerds podcast is part of the Podknows Podcasting Network.

In this episode of The Action and Ambition Podcast, we are joined with David Lokshin, Founder and CEO of Trace. Trace is the most affordable way to have your film crew, editing team, and video analysis staff at your fingertips. It uses a robot camera, GPS sensors, and powerful software to film the game and automatically create moments for every player. With trace, coaching, player development, and recruiting are seamless. Tune in to learn more!

Ethan Beute is the Chief Evangelist at BombBomb and he is a co-author of Rehumanize Your Business and of Human-Centered Communication, his newest book. He is also the host of The Customer Experience Podcast. Ethan Beute has spent the past decade helping business professionals be more personal and human through simple video messages.   Questions   Could you share with our listeners, those who have not tapped into your awesomeness as yet, a little bit about your journey, how it is that you got to where you are today? Could you share with us maybe, I would say the main pillars that that book is built on? Who is the book for? What is the book about? And how can it really help you to up your customer service game? What does a company need to be to be customer obsessed and cult followed that people want to follow that brand? How can you really get your customers to want to be intrinsically loyal to you? Are there maybe two or three indicators as a representative or a manager or an employee in an organization that will kind of guide you to know that you're truly connecting with someone? Could you share with me why video is so impactful? How does it work? And what kinds of messages can you give with a video? Is it only for tutorial based kinds of conversations? Or can it just be simple responses and messages instead of actually written communication? Can you share with us what's the one online resource, tool, website or app that you absolutely can't live without and your business? Could you also share with us maybe one or two books that have had the biggest impact on you? It could be a book that you read a very long time ago, or even one that you've read recently that has left somewhat of a memory or good memory or an impact on you? Could you share with us what's one thing that's going on in your life right now that you're really excited about? Either something you're working on to develop yourself or your people? Where can listeners find you online? Do you have a quote or saying that during times of adversity or challenge, you will tend to revert to this quote; it kind of helps to get you back on track or keep you refocused.   Highlights   Ethan's Journey   Ethan shared that he built a career in local television, so he ran local marketing teams inside local TV stations like your local ABC, or NBC or Fox station, in Grand Rapids, Michigan, in Chicago, and out here where he is now in Colorado Springs, Colorado. And he was kind of bored of the work; he had been doing it for some time. And so, he started doing project work with a variety of different people that he knew, including the two co-founders of BombBomb and he just really liked what they were up to, he thought it was interesting. And so, he joined them as the first and only marketer over a decade ago as you were kind enough to mention in the introduction.   And in that time, just the growth in team size, customer base, revenue, it's been this dramatic journey of transformation and that's been happening at the same time that he's been really in a front row seat of this movement to replace some of what is typically faceless typed out text, think about emails, social messages, text messages, Slack messages, all this faceless typed out texts that we rely on every day, replacing some of that with simple personal video messages.   And so, he's done a lot of learning, teaching practicing, he's sent more than 12,500 videos himself now, as you already mentioned. He's written a couple of books on the topic. And it's just been a joy because as it says in the title of the first book Rehumanize Your Business, this really is about restoring some of the missing human elements that have been so useful to all of us for so long, that have gone missing as we've increasingly gotten digital and virtual.   Ethan's Book Human-Centered Communication – What the Book is About – The Main Pillars the Book is Built on and How it Can Help Up Your Customer Service Game    Me: So, your most recent book, Human-Centered Communication, that was released in September, right?   Ethan shared that in October, they were definitely telling people about it a lot in September, and it started shipping in in early October.   Me: So, could you share with us maybe, I would say the main pillars that that book is built on? Like, who is the book for? What is the book about? And how can it really help you to UP your customer service game?   Ethan shared that if you rely on connecting and communicating in digital, virtual and online spaces, then this book is for you.   He knows that's really, really broad. But really, it is loaded with philosophy, and then more practically strategy and then more practically tactics to help anyone connect and communicate more effectively in the face of ever increasing digital noise and pollution.   So, we all know that these spaces that we operate in are noisy. Inboxes are overloaded, message boxes are overloaded, and we're getting spam texts and spam calls now bleeding into pollution.   It's difficult to know who and what to trust, we feel some sense of overwhelm, just keeping up with all the notifications, but he's in like five Slack channels and they always seem to be loaded with more new messages than he can possibly keep up with.   And so, this is obviously unsustainable for individuals and for organizations. And so, Steve, who is his long time friend and team member, their Chief Marketing Officer at BombBomb, his co author on Rehumanize Your Business, wanted to take this on directly.   Obviously video does play a role in it, we can get into the nuance there. It specifically helps fill in the void of the visual and emotional impoverishment of so much of our digital communication in addition to the layers that it adds in terms of communicating your identity and verifying it because it's you on the screen, there's no one that can fake being you, at least at this point.   And so, they roped in 11 of their expert friends, they have a number of sales and marketing leaders, they have a marketing futurist from Salesforce, they have an emotional intelligence expert with seven US patents in the analysis of facial coding data, they have just a number of different people that they brought into this conversation, to figure out how to make sure that the way they're reaching out and engaging people puts those people's needs and interests first in order to generate better results for everybody.   And so, that's what they're doing. They're blending human centered design with their daily digital communication, it does rely on Steve's and his (Ethan) expertise and experience, but they also involve many other people in the process. And the feedback so far has been very, very positive.   How Can a Company Be Customer Obsessed and Get Customers to Want to be Intrinsically Loyal   Me: Very nice. So, one of the terms that you use in your book, customer obsessed and cult followed. Apple came in at 7.8, the most human brands across all industries. And then you had USAA a nearly 100 year old financial services organization with a score of 9.4.   What does a company need to be to be customer obsessed and cult followed that people want to follow that brand?   And then I'd like you to also talk a little bit about loyalty. Because I know a lot of companies have loyalty programs, but to me, they're more like, I don't know, I just don't see them as true loyalty programs, because what they're doing isn't necessarily making me want to be loyal to them.   So how can you really get your customers to want to be intrinsically loyal to you?   Ethan shared that these are great questions. And the answers to both are remarkably similar. So, he'll put them together.   For folks who are listening, what Yanique is referring to is a study that he and Steve leaned on; he thinks it was in chapter two of this book. But it's the Lippincott Human Era Index or something like that.   And it was a survey of hundreds of company leaders and 1000s, if not 10s of 1000s of consumers. And they were trying to identify the most human brand and he doesn't remember off the top of his head and he doesn't have the book. But they asked three particular questions. But really, he can answer both questions without listing those, is a really interesting study.   If you just search Lippincott Human Era Index or something, you'll find it, it's not hidden behind a gate, you don't need to type in an email address or anything to get it, it's a really interesting study.    It really comes down to how we make people feel.   And he's going to go to Shep Hyken, who they featured in chapter 11 of Human Centered Communication, he's a customer service and customer experience expert. And one of the things he's been talking about lately is the difference between repeat business and loyal business. And the primary difference is the emotional connection that we feel.   Now, the emotional connection, one of the reasons that he thinks USAA that 100+ year old financial services business beat out companies like Apple or Southwest Airlines, or some of these brands that people really, really like, and respect and feel connected to, and would rank as human is that they, this is an interesting one, this isn't the only way to do it, but they answer their phone. He's actually a USAA customer, their hours are pretty broad, so if he wants to call them at 6:00 am in the morning while he's drinking coffee before he gets into the work of the day, or if he wants to call them in the evening or any point during the day, you can actually talk to somebody and they'll answer your questions and they won't rush you off the phone and they're just very available and approachable online and on the phone etc.   They also have an interesting thing where the only way in to being a USAA customer and he say he's getting a little bit too specific about their branding and positioning. But it's for US military and their families. Now, his father was in the Air Force, he (Ethan) has no military experience himself but because he is his direct descendant, he's able to be a USAA customer. But they have this other layer of in and out and it doesn't have to be as clearly defined as being a military member for example, or a formal member of a group but the more you can create this kind of in group, out group scenario, the more people who are in feel like they're a part of something, the more you treat them as individual human beings as opposed to sources of revenue, the more you treat them as human beings rather than as numbers, customer numbers, account numbers, the less you make them restate themselves over and over again. The less you make them verify their identity over and over again, because they've already done at once.   There are a lot of things you can do to make people feel valued and appreciated, like you respect their time and attention and like you see them as a partner in success, whose questions you want to answer and problems you want to remove and opportunities you want to help them capitalize on.   It really comes down to how we make people feel, how we make people feel about themselves, how we make people feel about us, and our sales reps, or our service reps, or the other humans, they come into contact with, the way they feel about their problem or opportunity, the way they feel about our product or our service, the more we can keep in mind as we're making decisions as we're designing systems and processes. As we're designing messages and digital experiences, now he's getting into kind of the what they take account in Human-Centered Communication, the more we can keep people's needs and wants and the way that we make them feel, the emotional resonance that they leave each of these individual experiences with, the better off we're going to be.   Indications in an Organization that Will Guide You to Know that You're Truly Connecting with Someone   Me: Brilliant. So, that definitely answered both of my questions. And I'm so glad that you've been touching so much on emotional connection, and authenticity and just being really connected with another human being.   Are there maybe two or three indicators as a representative or a manager or an employee in an organization that will kind of guide you to know that you're truly connecting with someone?   Because I imagine connection looks different depending on each individual, it's not the same; you wouldn't connect with each person the same way. But is there maybe some guiding principles or triggers that you could use possibly as indicators to know that you're on the right track to connecting with this individual?   Ethan shared that a number of different people will do it in different ways. Some people do it through survey mechanisms and other feedback, NPS and going beyond just the number but getting to kind of the scores and the sentiment.   Some people use retention or expansion, or other financial measures to suggest loyalty. There's no foolproof answer to this, he wished he had something better and more concrete for you. But he will give you some concrete steps that he knows some people he really likes and respect are taking which big idea here, it is difficult to create customer loyalty. He will add it is difficult to create a remarkable customer experience without creating a remarkable employee experience and without employee engagement and employee loyalty.   So, something that he's heard from a number of people is that they do some form of course, (a) being very thoughtful about what it's like to be on the team. What does it feel like to be a team member here? Do I feel valued? Do I feel appreciated? Do I feel like I'm making a contribution, not just to the world at large, but am I making a contribution day to day, week to week to the improvement of the business and to the improvement of customers lives.   And so, something that he's heard really good, thoughtful, engaged managers and leaders doing is that as part of their meetings, let's just assume you have like a daily or a weekly stand up, or some kind of a team meeting.   They'll come up with different questions but they're all kind of around the idea of tell me a story that happened this week where you're able to solve a customer's problem or answer a customer's question. Or maybe where you broke the standard rules of the playbook, where you went a little bit out of your way, or where you got an amazing piece of feedback. And you know what you're looking for there isn't those amazing over the top surprise and delight stories. What you're trying to do is just create this culture where there's an ongoing internal conversation about putting other people's needs first, sometimes people are asking needs about helping out your fellow team members as well going out of your way to save someone time or to pick up where they left off or maybe a team member had a personal challenge or a personal crisis during the week and you filled in for them or covered for them or that kind of thing.   The more we can keep this top of mind by asking people to share stories, either in a one on one or a group setting, the more we're establishing that other people matter. And that the feedback people provides us matters, the way that we make other people feel matters. And so, it's a very simple practical thing to do.   And he thinks for maybe a hard driving, hardcore manager, it might feel like a waste of time, but he promise you, you will have a much more engaged team, one month, one quarter, one year into a habit that looks something like that.   Me: So, we really need to ensure that we are truly having those kinds of conversations that we can connect to people. And I love the fact that you mentioned that it's all about having a remarkable internal employee experience, because everything starts from within.   Why is Video so Impactful and What Kinds of Messages Can You Give With a Video?   Me: Video is something that is mentioned predominantly, of course, because BombBomb is all about video messaging. But let's say our listeners that have tapped into this episode didn't hear your previous episode with us last year and they're not too familiar with video messaging and how it really works.   I can attest, give a testimonial in this interview and say, each time that I interact with Ethan and I send him an email, he responds with a video message, and it blows me away every single time.   So Ethan, could you share with me why video is so impactful? How does it work? And what kinds of messages can you give with a video? Is it only for tutorial based kinds of conversations? Or can it just be simple responses and messages instead of actually written communication?   Ethan shared that this is a really good question. It's a big one, too. So he'll take it on. He'll start easy and try not to go too deep, and then let you redirect me as you would like. But in general, anyone listening can imagine how many times they receive or send a typed out message during the day. Usually, it's in the dozens or so. And so much of what we're trying to do, some of these are important and valuable messages and yet, we're restricting ourselves because it's just become normal to a form of communication that isn't ideal for many of those messages. And he's talking again about faceless typed out text, the same black text on the same white screen that doesn't differentiate you, doesn't build trust and rapport and doesn't communicate nearly as well as when you simply look someone in the eye and talk to her or him.   And so, this video messaging movement is just looking for opportunities to record a simple video, it might be 27 seconds, it might be two and a half minutes, and sending it to one person or more people in order to do one of three things in particular.   One, establish or re- establish personal connection. So him and Yanique have never met in person, he hopes to one day. But in the meantime, you can feel a little bit like you know him, because he's sending a full version of himself, the next best thing to being there in person. Because they don't communicate all the time, they've been privileged to communicate back and forth quite a bit over the past year or two. But it's not like they talk every day.   And so, it's been a while since you heard from me or since I've heard from you. So he's going to initially establish and then now it's re-establishing some degree of psychological and emotional nearness, you feel a little bit connected to him. And this they can do this with their team members. So many people are working remotely; they can do this with their prospects and their customers. They can do it with their partners, their vendors, their suppliers, integration partners, all kinds of different people in their business ecosystem can feel like they know them before they meet them, or be reminded of what it's like to be with them. There's just a simple joy and benefit in that. So, number one is personal connection.   Number two is managing our emotion or our tone. There are so many things we try to do and typed out texts that are just really, really hard to do. Because text doesn't capture the richness of human communication, it doesn't connect; it doesn't capture subtlety or nuance. It doesn't capture excitement, or sincerity or gratitude, or concern or appreciation; all this kind of soft, wonderful human stuff, if we need to provide corrective feedback to a team member and we don't want to wait until the next one on one because that's scheduled four days from now, we need to provide that corrective feedback sooner than later.   So much better to do that when you can communicate it in a way that your intent and your sincerity and your interest cannot be confused. If you type out a message and send it to someone, it's up to them to determine, do you really mean it in a positive constructive way? Or does it come across passive aggressive, it doesn't really matter, you can try to control it the way that you write it, but it's really up to the other person to make the decision. When you send a video, there's no mistaking it. This is how humans have been communicating for millennia. We express emotions through our faces, and we read emotions from other people's faces. As a parent, or as a leader, or manager, you've probably had some version of this conversation with your child or with your direct report. No, it's not what you said, it's how you said it. And so, we all know that the way we say something matter. So, number two is emotion or tone.   And number three is detail or complexity, there are a number of things that we try to explain whether we're answering someone's question, whether we're just adding an attachment to the email, and pointing someone to page 12 to look for something in particular, we can break down detail or complexity, we can explain things in laypersons terms, we can show and tell with a screen reporting, we can walk with a screen recording where we can put ourselves in a little box or a circle and put a document or a report or a contract or a proposal on the screen, and walk and talk someone through it. And so, whether you're in sales, whether you're in marketing, whether you're in customer service, whether you're in account management, whether you're in leadership or management, no matter your role, or function, there are opportunities throughout your day, and throughout your week to do these things. You can still enjoy the benefit of the asynchronicity of digital communication.    He clears his inbox when it's convenient for him and some people are getting his message and engaging and responding immediately, some people are doing it an hour later or a day later, sometimes even a week later, whenever it's convenient for them. There are a number of benefits to all of this digital communication, but we need to look for the spots to restore the real human to human elements and the human to human qualities that make the communication, this is the key, more effective. This isn't about video for video sake; this is about using video because it's better at certain jobs, in terms of helping other people out, making ourselves clear, etc.   Me: Amazing. Love those three points that you brought across why video is so important and we will definitely have them highlighted and singled out in the show notes of this episode so our listeners can really gather and gain and feel the impact of what video messaging can really do for your business.   Ethan shared that simple, casual, conversational, this is just you and your webcam just like if you're getting on a Zoom call or a Skype call or a Microsoft Teams call or a Google Meet call, this isn't fancy, this isn't scripted, this isn't edited.   This is just you talking to other people or kind of showing and telling what's on your screen, this is very approachable. You can do it in email, you can do it in LinkedIn messages, you can do it in Slack messages, you can do it in all kinds of different places. He just want to walk it down so that anyone that isn't familiar doesn't think, “Oh, I need fancy equipment, I need to edit video, this is going to be really slow and cumbersome.” This is just quick, easy, lightweight video communication for the benefits we already described.   App, Website or Tool that Ethan Absolutely Can't Live Without in His Business   When asked about an online resource that he cannot live without in his business, Ethan shared there are a number of things that come to mind. Some of the easy ones that are kind of like layups, obviously email, he knows that's really old fashioned and it's silly to say, but there's just so many benefits to it and I find it so manageable. At some level, he uses it as a to do list at some level. He uses his phone as the screening tool, so he can swipe and delete the emails that aren't so important or that are there quick to deal with. And so, when he gets to his laptop, he only has the good ones. So that's kind of an old fashioned one.   LinkedIn is obviously super useful for meeting people and exploring ideas and even exploring your own ideas and creating conversations around them. In terms of a hot app or a hot tool, he's not really a tech gadget app person so he's not really looking to stay on the edge there. He keeps it pretty simple and whatever his team is using, he'll wind up using. One of the tools they're using more and more is Miro. It's kind of a visual collaboration tool, think of it like a Google Doc or a Google Sheet but with a lot more different, unique, collaborative functionality. And again, it's a bit more visual, so that's one he'll offer.   Books that Have Had the Biggest Impact on Ethan   When asked about books that have had an impact, Ethan shared he reads a lot; he'll go with an old one and a new one. He doesn't remember what he mentioned the last time Yanique asked him this. So hopefully, the old one is not a repeat, but a book that he just absolutely loves; he found it in a used bookstore in the mid 1990s.   It was printed in 1973 and it literally fell apart in his hands finally. As he was doing the research for Human-Centered Communication, and this book is called Small Is Beautiful and the subtitle is Economics as if People Mattered. So, it's a human centered approach to economics in the financial system at large. It's actually a collection of essays by a gentleman named E.F Schumacher, Ernest Schumacher.   And he was writing in this era where people were really trying to figure out how do we evolve out of this industrial mindset of mass markets, mass production, and anonymity, inter changeability, standardization, a lot of dehumanizing work for the people executing it. And so, he found that really inspiring and informative. Again, he's read it several times. But he reread it as he was doing the research for Human Centered Communication. So, that's an older one.   And then a much newer one is called Restoring the Soul of Business: Staying Human in the Age of Data by Rishad Tobaccowala. And he gets into the same divide and he speaks to a really current tension that we would all recognize is what is the proper place of people? And what is the proper place of machines? How are we to work together?   It has echoes back into this kind of industrial revolution, industrial mindset that was dehumanizing. And of course, now, it's manifest again between robotics from a physical standpoint, automation and AI from a thought in an analytics standpoint. Just wrestling with what makes humans uniquely powerful, what brings humans to life? What do people find engaging both on the employee and on the customer side. And so, the more recent one is called Restoring the Soul of Business by Rishad Tobaccowala. And love that book, too.   What Ethan is Really Excited About Now!   Ethan shared that they're doing kind of a hard reset on a lot of their training. And so, right now he's in this mental state where he's taking this broad sweep of all the things that he's learned and taught over the past decade at BombBomb. And it's a lot obviously, and it includes two and a half books. There's a half book in between these two, that turned out to lay out in about 128 pages and just updating it, making it more contemporary because this opportunity is for everybody as he already mentioned.   It's easier to do than most people think there, are 10s of 1000s, if not a couple 100,000 pioneers actively engaged in this and it brings him to life every day to know that he can help more people (a) Understand the opportunity. And then (b) Start going down this road where they actually try it, “Am I doing it right?” People don't seem to be responding or people are responding incredibly well and just getting people on the right track and moving them forward.   And so, he's just kind of in this reflective review state in order to update and recreate, along with some team members, it's exciting and encouraging. And if anyone ever has any questions about any of this, he'd love to hear from them directly.    Where Can We Find Ethan Online   LinkedIn – Ethan Beute Instagram - @ethanbeute Twitter - @ethanbeute Instagram - @bombbomb Twitter – @BombBomb Website – https://bombbomb.com/book/ Podcast - The Customer Experience Podcast Email – ethan@bombbomb.com   Quote or Saying that During Times of Adversity Ethan Uses   When asked about a quote or saying that he tends to revert to, Ethan shared he doesn't have any, he probably shared a philosophy that they developed internally at BombBomb which is, “Be of value and abundance will follow.” This idea that the more we lead in a spirit of service and support and help, the rewards come subsequently.   Another one he'll add, this is just a mantra sometime. He runs, walks and hikes a lot and often times he'll listen to music or listen to a podcast but he will also take the airbuds out for extensive periods of time just to be with his own thoughts.   And sometimes he'll just cycle on a mantra which is, “Being kind to myself and being kind to other people.”   He knows it seems simple, but it's so easy to get caught up in what other people need, what other people want, the pressures you're putting on yourself, different things that are on your calendar and your schedule. And things can feel busy and overwhelming and if we stop and think about why we're really here, it is to be in a relationship with other people and he thinks leading with kindness is not a soft thing to do, it's actually a very challenging thing to do and it is foundational to all good things.   Please connect with us on Twitter @navigatingcx and also join our Private Facebook Community – Navigating the Customer Experience and listen to our FB Lives weekly with a new guest   Grab the Freebie on Our Website – TOP 10 Online Business Resources for Small Business Owners   Links Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience by Ethan Beute and Stephen Pacinelli Human-Centered Communication: A Business Case Against Digital Pollution by Ethan Beute and Stephen Pacinelli Small Is Beautiful: Economics as if People Mattered (Harper Perennial Modern Thought) by E.F. Schumacher Restoring the Soul of Business: Staying Human in the Age of Data by Rishad Tobaccowala   The ABC's of a Fantastic Customer Experience   Do you want to pivot your online customer experience and build loyalty - get a copy of “The ABC's of a Fantastic Customer Experience.”   The ABC's of a Fantastic Customer Experience provides 26 easy to follow steps and techniques that helps your business to achieve success and build brand loyalty. This Guide to Limitless, Happy and Loyal Customers will help you to strengthen your service delivery, enhance your knowledge and appreciation of the customer experience and provide tips and practical strategies that you can start implementing immediately! This book will develop your customer service skills and sharpen your attention to detail when serving others. Master your customer experience and develop those knock your socks off techniques that will lead to lifetime customers. Your customers will only want to work with your business and it will be your brand differentiator. It will lead to recruiters to seek you out by providing practical examples on how to deliver a winning customer service experience!

Have you ever stopped to count the many ways which potential and paying customers are getting in touch with you? If you've had that niggling suspicion that you have way too many tabs open (email, texts, DM's, comments...the list is endless), it could be because you have so many lines open with your clients that they're constantly being bombarded. This might inadvertently be creating problems when it comes to delivering smart and efficient services or products. Along the way, we've lost the ownership we have of our time, and I strongly believe it eats away at our mental health. So if this is you and you'd like to know how to start trimming back to make a more effective communication system - this one's for you. This is a process I went through and I haven't looked back. I can't wait to share it with you to clear some of that mental clutter and give you a bit more peace of mind. You're ready. Let's get started. For show notes, links and more: W: meredithpaige.me // E: hello@meredithpaige.me // Insta: @meredithpaige.me // FB: @meredithpaige.me

Grow your business to one million dollars in one month!Sound familiar? In recent years, there has been a huge emphasis on building a business through fast growth. This kind of growth only focuses on generating ridiculous amounts of revenue at the cost of everything else. In this episode, I wanted to address the downsides of this method and I know it may sound like an unpopular view. Because who doesn't want to make loads of money, right? But what benefit is a tonne of revenue if your life is consumed by work?I talk about the four significant flaws that happen when you grow your business too quickly. These problems go hand in hand with sudden unsustainable growth and often lead to business owners burning out and giving up. Inboxes can become full of complaints. Things aren't being delivered, solid systems haven't been built, you're making rushed decisions, and everything else in your life is being absorbed by your business. I want to talk about how important creating sustainable growth is for your business. There are also many other metrics for success that don't include revenue. Do you want to create a business that feels hectic and forces you to constantly tread water? Or do you want to create a business with manageable growth to ensure enjoyment and longevity? LINKS:Connect with Marta Luvian from Anchor Marketing Co.Instagram:@anchormarketingcoWebsite:https://anchormarketingco.com/Previous episodes mentioned:The five things to upgrade in the growth stage of businessIs overworking hurting you and your business?Connect With Me:Join my 1:1 Business Accelerator Programwww.kristyrobinson.com.auhttps://www.instagram.com/kristyrobinson_consulting

Join Rachel and Naomi after a few months of going dark to discuss their new bedding, cleaning out their actual inbox, (Shout Out to Katrina of Operation Organization!) and a mental health check in.  Buckle up for a lively chat!

If you know me, you know I'm obsessed with all things messaging and copywriting. Before you say “Brian, I signed up to be an actor/filmmaker.creative, not a writer,” I want you to face a truth - YOU HAVE TO WRITE TO GET NOTICED IN THIS WORLD! The ability to write (or in other words, communicate, or in other words say "HEY I EXIST!") is an essential AND LEARNED part of being a creative that – when done well – will help you attract the right opportunities.   This is why I'm geeking out over today's podcast guest Marisa Corcoran - the queen of copywriting herself. Marisa has her MFA in Acting from Harvard (not too shabby), but now uses her theatrical skills to teach coaches and creatives how to confidently schmooze their way into the right inboxes.    If you've ever been afraid you'll 'annoy someone' by showing up in their inbox, then this episode is your free masterclass in getting out of our own way. This conversation uncovers performance-based methods for you to step into your confidence through copy. So grab that notebook and pen, and get ready to have your mind blown as Marisa shares some juicy tips on how your emails can jump into people's inboxes with tons of joy.  CLOSER LOOK & TAKEAWAYS How copy can uncover clarity, confidence, and help you understand yourself better Marisa's story: A Harvard MFA acting grad turned queen of copywriting The importance of specificity in your message  Foster your subscribers, not the unsubscribers What is copywriting and why it's so important for creatives Discomfort and the performative aspect of writing authentically Eye-stopping writing tips so people actually read your emails Being specific with the person you're emailing The power of PS The “Dead to Me” email: how to follow up in a memorable way Thank you for tuning in to this episode of Brian Breaks Character!   If you loved this episode, please subscribe and leave an honest review. Your review helps boost the show and gives us the chance to help more creatives get out of suffering for their art and into action. Be sure to leave your IG handle when you do so I can send a VIP episode to say thank you.   Want to learn more? If you're an actor and your goal is to have a fabulous representation, come watch Make Agents Want You for free (https://www.makeagentswantyou.com). That way, you can get off the hamster wheel of reaching out and focus on the acting you were born to do.   CONNECT WITH MARISA Instagram https://www.instagram.com/mtoni/  Website https://marisacorcoran.com/    Subscribe To The Podcast Apple https://podcasts.apple.com/us/podcast/brian-breaks-character/id1570747490   Spotify https://open.spotify.com/show/2A0QC6RYtcULRMtbsIT3yq?si=xu3QstDpS9WkpoQwHVSueg&nd=1   Watch The Uncut Behind-the-scenes Video Of This Episode On Youtube: https://www.youtube.com/user/brianpatacca   Need New Representation? Get In On This Free Training: https://makeagentswantyou.com   Follow Me On Instagram For A First-look At Our Guests And Upcoming Episodes! https://www.instagram.com/briansaysthat   Episode Transcript:  https://brianbreakscharacter.s3.us-west-2.amazonaws.com/Ep.12++Marisa+Corcoran+-+Transcript.pdf  

Coming up over the next 50 mins we have everything from this week's Apple News, LinkedIn is networking more that its users would like, what's new in store for Apple's Mail App in Mac OSX Monterey, and we answer your tech questions… This week we are also lucky enough to be be joined by not one guest but two.. •••••••••••••••••••••••••••••••••••••••••••••••  Episode 22 – Inboxes and Apple Pi's Panel: Tina, Alastair, Martin, Craig,  Special Guests: Jonathan Bernstein, Roy Wagner,  Runtime: – 51 mins   Show Notes: https://www.lmug.org.uk/brewbyte-show-notes/  Please leave us a review, we love to hear from our listeners  •••••••••••••••••••••••••••••••••••••••••••••••

t's another Lazy Girls' Hang this week on What's the Verdict?, and OK, we love this one! After Nick and Jess check-in, everyone gives the Delco accent their best shot and Nick breaks form and issues a poll to the Judgies. In this week's theme Emails from Hell, the Court goes through the absolutely bonkers cases that corporations are trying to plead in your Inboxes. From Groupon's vague attempt at taking you out for salad, to the DNC getting Veep-level desperate, to Levi's “doing the work”, to Big Daddy-Brother Old Navy straight up domineering us into buying sweatpants....let's just say Jess took a course on how to write an email, Nick knows the definition of a subject line, and we have some THOUGHTS for these companies' marketing teams! Jess' Tit gets grilled by some damning evidence (Exhibit B: Glee Season 2, Ep 7!) and Nick drops an afffirmational bombshell...WINK! Then, stick around for Tats to hear some ill-informed sports talk, which Brian swoops in and saves (Stream 4th & 8, coming soon!) in the nick of time. If these EMails from Hell made you want to primal scream a la Chubbies, be sure to follow us @theverdictpod on Instagram and Twitter for even more subject line faux pas, and be sure to leave subscribe and leave us a review…”Please.” ;) 

Paper pileup often outstrips the time, energy, and enthusiasm we can muster for processing. Inboxes overflow, and the dream of an orderly filing system gives way to stacks, bags, and boxes of paper chaos. In episode #63 of The Clutter Fairy Weekly, Gayle Goddard, professional organizer and owner of The Clutter Fairy in Houston, Texas, explores ways to rethink paper sorting and storage by defining “bigger buckets.”Show notes: http://cfhou.com/tcfw063The Clutter Fairy Weekly is a live webcast and podcast designed to help you clear your clutter and make space in your home and your life for more of what you love. We meet Tuesdays at noon (U.S. Central Time) to answer your decluttering questions and to share organizing tools and techniques, success stories and “ah-hah!” moments, seasonal suggestions, and timeless tips.To participate live in our weekly webcast, join our meetup group  follow us on Facebook, or subscribe to our mailing list. You can also watch the video of our webcast on YouTube.Support the show (https://www.patreon.com/theclutterfairy)

Scammers are luring people into Google Docs in an attempt to get them to visit potentially malicious websites.

What can we say? Niko Moreno is definitely one of our favorite regular guests, and he turned us on to a great new empanada joint right in our own back yard.We unpack the stunning streak of success the Sounders have seen to start the season, and look forward to changes — probably a little later than we might like (we are impatient) but definitely some interesting moves. USOC, Defiance, some acquisition strategy leading to the summer window, and what we should expect to see coming into this 8-day 3-match stretch, away & home v LAFC bracketing a “rivalry” match v. the Earthquakes at home.Listen to the show to find out how to get some signed Torres gear! It's super easy if you're a Tacoman!Regular featured family:@cm_peterson Cat Peterson@kevin_zamira Kevin Zamira@nate_bowling Nathan Bowling@podfish Steve Ketelsen@muffintopmodel Tim HamiltonPlease tell your friends and SUBSCRIBE! on iTunes, Stitcher, Spotify, or touch the RSS feed link below.This production of the Flounders B-Team is released under the Creative Commons 3.0 International Share-Alike Attribution License. Please use our stuff! Just tell folks where you got it!Opening/closing theme is a parody of the opening theme from the A-Team (c)1984 Silva America.Check out Channel 253's other amazing podcasts at https://channel253.com and BECOME A MEMBER for only $4/month to get access to special member benefits & events!Thanks for listening, and see you in the terraces! #EBFGRSS Feed

April 2013 Curaytor Co-Founder Jimmy Mackin warned us: our Inboxes were out of control. Now's the time to heighten your business sanity, bulletproof your customer service and free up time by finally getting to … Inbox Zero

Inboxes fill up, task lists go unchecked – we all have times when we struggle with maintaining the balance between our personal and business lives. But if we want to be our best, we have to take the time to work on ourselves first, and understand who we are and what we bring to our relationships. Self-awareness plays a key role in optimizing the work-life balance. To help us understand how we can increase our self-awareness, we sat down with Mike Reagan, a 25-year sales and marketing executive and advisor for Threat X.

Simms Jenkins, Founder and CEO of BrightWave Marketing, talks about how email, once considered passé in marketing circles, has morphed into a powerful tool for reaching a company's targeted “warm” audience, enhancing user experience, facilitating cross-channel synchronization, providing measurable results, and boosting bottom-line ROI. Simms is the author of The Truth about Email Marketing, which is available on Amazon at: https://www.amazon.com/Truth-About-Email-Marketing/dp/0789737949 For over 15 years, BrightWave enables relationships between brands and customers by synchronizing eCRM strategy with critical customer points of impact. We get data and how to use it to ensure the best customer experience for your subscribers. Expect the very best with the leading email, eCRM and cross-channel agency BrightWave Marketing website: https://www.brightwave.com/ Email event of the year! EIQ, the Intelligent Email Gathering, Thursday, April 19, 2018 from 8 a.m. to 9:00 p.m.   at Loews Hotel, 1065 Peachtree Street NE, Atlanta, GA 30309 https://www.EiQgathering.com/