Podcasts about disruptive marketing

Human vs. Machine Mayhem Marketing maven Mark Schaefer returns to EDGE of the Web, diving headfirst into the audacious art of brand disruption in a world brimming with AI-generated noise.  We unpack Schaefer's latest book, "Audacious: How Humans Win in an AI Marketing World" offering wild tales of brands that drop the cookie-cutter for shock, spectacle, and seriously weird TikToks (lookin' at you, Nutter Butter). From QR codes in the sky luring diners out of restaurants, to the marketing taboo-breakers of Liquid Death and ELF Cosmetics, we explore how marketers can stir emotion, break convention—without getting canceled—and measure the impact when you throw the box away altogether. Pro tip? If your marketing feels safe, it's probably boring, and AI will eat your lunch. Mark serves up a snappy checklist for dodging legal snooze-fests and making campaigns people actually remember—because sometimes a little weird goes a long way. Key Segments: [00:02:22] The Book! [00:07:41] Reimagining Storytelling with AI [00:08:48] Unconventional Brand-Audience Connection Spaces [00:14:36] EDGE of the Web Title Sponsor: Site Strategics [00:15:55]  What Taboos are Worth Breaking [00:25:29] EDGE of The Web Sponsor: Inlinks (WAIKAY) [00:30:38] Unprecedented Innovation Evaluation [00:31:52] Embracing Unconventional Marketing Opportunities Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Inlinks/WAIKAY: https://edgeofthewebradio.com/waikay  Follow Our Guest Twitter: https://x.com/markwschaefer  LinkedIn: https://www.linkedin.com/in/markwschaefer/  Resources: https://businessesgrow.com/ https://businessesgrow.com/audacious/

This week's episode of Win The Hour, Win The Day Podcast interviews, Mark Schaefer. Are you blending in when you should be standing out? Join Kris Ward and Mark Schaefer as they reveal how to break through the noise in an AI-driven world. In this eye-opening conversation, you'll learn:-Why imperfection makes content more engaging and real.-How to use AI without losing your unique voice.-Simple ways to disrupt marketing without big budgets.-Why storytelling is your most powerful business tool.-The biggest mistake people make with AI content. Don't get lost in a sea of sameness—discover how to make your brand unforgettable. Tune in now! Win The Hour, Win The Day! www.winthehourwintheday.com  Podcast: Win The Hour, Win The Day Podcast  Facebook: https://www.facebook.com/winthehourwintheday/LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast You can find Mark Schaefer at:Website:  https://businessesgrow.com/Podcast:  https://podcasts.apple.com/us/podcast/the-marketing-companion/id663933566 #DisruptiveMarketing#AuthenticBranding#KrisWard

Send us a textIn today's rapidly evolving marketing world, disruption, innovation, and AI are the driving forces behind success. It's no longer enough to rely on traditional methods—brands must embrace these trends to stay ahead. In this episode of Marketing in the Madness, we're joined by Laurence Cornwall-Watkins, Joint MD at Bright Blue Day, to dive deep into how disruption, innovation, and AI are reshaping the marketing landscape.With years of experience in B2B marketing, Laurence explains how brands can leverage these forces to transform their strategies, navigate compliance challenges, and disrupt the market. Together, we explore practical tips for marketers who want to stay competitive and embrace the future of disruption, innovation, and AI.Here's a glimpse of what you'll discover in this episode:

All of us know we're in an age of disruption. If you want to thrive and grow as a communicator or marketer, it's not AI you have to worry about. What should keep you up at night is the prospect of succumbing to the Dull. AI can do dull better than you can. You have to flee the dull and be bold. You have to be audacious. In this episode of The Trending Communicator, host Dan Nestle finally, after countless name drops, references, and bold claims to be friends with a particular marketing legend, puts his money where his mouth is and welcomes to the show his mentor, confidant, friend, and arguably his man crush, the one and only Mark Schaefer. After Dan perpetrates some gushing, he and Mark go straight into the chaotic "Now" and the need for a clear vision of the future. They talk about the impact of AI on communications and marketing, and Mark offers his sobering perspective: yes, AI can be terrifying for anyone creating content because it's "good enough" to generate boring, compliant corporate messaging. He says that AI will "unleash a pandemic of dull" - and if we want to succeed in the future, we'll need to be bold, crazy, and audacious. He goes on to say that the result could be spectacular work by those of us who can rise above the dull. They also get into the significance of personal branding, both internally within companies and externally. Mark reinforces the idea that being Known and trusted, especially in an era where deepfakes and misinformation are rampant, is critical to future success. Throughout the episode, Dan and Mark explore the challenges and opportunities presented by technological advancements, urging communicators to embrace bold, audacious strategies to stay relevant. The conversation concludes with remarks about Mark's upcoming book, tentatively titled "Audacious: A Rebel's Guide to Disruptive Marketing," set to release in January. Listen in and hear about... Mark's new book! How marketing and communications are merging in today's chaotic landscape. AI's transformative role in marketing and communication strategies. The importance of authenticity and grit in content creation. AI's impact on entry-level jobs and the future of onboarding new talent. Why building a personal brand within organizations is crucial for career growth. Challenges that large companies face in adapting to rapid cultural and technological changes. The necessity of community and collaboration to stay updated with fast-paced industry trends.   Notable Quotes   On the Role of Marketing in Companies: - "I think in this day and age, almost everybody's in marketing, everybody in your company that influences your conversation with your customer, your reputation with your customer." — Mark Schaefer [00:04:37 → 00:04:47] On the Intersection of Marketing and Communications: - " We're talking about reaching out to audiences and creating that market, creating a market either for your goods or for your ideas or for your message and all the above." — Dan Nestle [00:05:53 → 00:06:09] On the Impact of AI on Jobs: - "I think it will eliminate a lot of lower level jobs and it'll eliminate, you know, some entry level jobs." — Mark Schaefer [00:11:19 → 00:11:27] On the Future of Content Creation: - "In the next twelve months, you'll be able to make a full length motion picture on your laptop computer, including the script and the, you know, the dialogue and the score and the art and everything you would want." — Mark Schaefer [00:14:55 → 00:15:11] On Authenticity in Marketing: - "The key to creating a video that connects on an emotional level is to leave mistakes in. Maybe some of the video is a little blurry, maybe a little of the audio is a little scratchy, but it makes you feel like you're right there." — Mark Schaefer [00:17:28 → 00:17:40] On the Pandemic of Dull: - "AI is going to be very capable. That's also going to unleash this pandemic of dull. And every communicator out there is going to be fighting against this pandemic of dull." — Mark Schaefer [00:26:14 → 00:26:27] On the Future of Corporate Content: - "If you're writing content that's easily approved by legal, you're going to be gone. You've got to start reaching into more communications that can't be ignored, that cannot be commoditized." — Mark Schaefer [00:26:14 → 00:26:27] On the Role of Personal Branding: - "Anybody, any employee, any person anywhere should be building their own personal brand. And I think people are confused. They think, oh, that means I want to be solo and be on my own. Not necessarily, but if somebody is in a company and doesn't have the influence, they don't have a personal brand." — Dan Nestle [00:47:37 → 00:47:55] On the Role of Community in Staying Relevant: - "I cannot be relevant without a community behind me in our rise community. We have people from all around the world helping each other, nurturing each other, talking about, this works. This doesn't, I tried this, use this." — Mark Schaefer [01:04:41 → 01:05:00] On the Importance of Grit and Authenticity: - "Grit, a little crazy and a lot of audacity." — Mark Schaefer [01:06:51 → 01:06:54] On the Importance of Community: - "I can with 1000% certainty say that my understanding of AI and my joy of it is absolutely due to my involvement with the rise community and just that whole process of helping to build that community and being part of it." — Dan Nestle [01:05:00 → 01:05:15]   Resources and Links Dan Nestle The Trending Communicator | Website Daniel Nestle | LinkedIn Dan Nestle | Twitter/X Mark Schaefer Mark Schaefer's Website Mark Schaefer's {grow} Blog The Marketing Companion Podcast (on Apple Podcasts) Mark Schaefer's Books on Amazon Mark Schaefer | LinkedIn   Timestamped key moments from this episode (as generated by Fireflies.ai)

Send us a Text Message. Welcome to the Private Equity Podcast! In this episode, host Alex Rawlings engages in a dynamic discussion with Nick McLean, founder of Four Pillars Investors, on the topics of servant leadership and disruptive marketing in the Private Equity sector. Join us as we delve into Nick's insights and experiences in navigating the complexities of the industry. [00:00] Hosted by Alex Rawlings, featuring Nick McLean. Discussion on servant leadership and disruptive marketing in Private Equity.[00:12] Nick McLean, founder of Four Pillars Investors and creator of Nick McLean Private Equity YouTube channel.[00:42] Nick McLean, co-founder of Four Pillars Investors, targeting lower middle market companies with untapped growth potential.[01:09] Not all firms are equal; some are overly spreadsheet-driven. Four Pillars Investors prioritizes entrepreneurial problem-solving over rigid financial analysis.[03:03] Nick's shift from business operator to Private Equity investor, emphasizing portfolio growth and development.[04:52] Prioritize relationship-building; establish rapport before closing deals. Four Pillars Investors focuses on strong, pre-existing relationships.[07:41] Named after core values: Relationships, Servant Leadership, Challenge the Status Quo, Persistence.[09:27] Focus on helping team members succeed; create positive work environments and prioritize career development.[14:49]  Nick's decision to start a YouTube channel differentiates Four Pillars Investors, aims to provide valuable content and build relationships.[18:17] Content creation and branding are long-term investments; intent and commitment are crucial for success.[22:09] Studying leadership principles; recommended book: "Influence: The Psychology of Persuasion" by Robert Cialdini.[24:30] Contact details for Nick - Email: nmclean@example.com; YouTube Channel: Nick4FourPillars.[25:55] Thank you to Nick McLean for sharing insights; subscribe to the Private Equity Podcast for weekly episodes.To connect with Nick, visit his LinkedIn profile at: Nick McLean LinkedIn Thank you for tuning in!To get the newest Private Equity episodes, you can subscribe on iTunes or Spotify here.Lastly, if you have any feedback on the podcast or want to reach out to Alex with any questions, send an email to alex.rawlings@raw-selection.com.

Discover how Kraft Heinz and NotCo are breaking barriers in the plant-based food industry using advanced AI technology. In this episode, we dive into the journey of Perri Gordon and the innovative partnership that's making plant-based foods delicious and accessible for everyone—even carnivores! From AI-driven food development to disruptive marketing strategies, learn about the future of food and how these companies are setting new standards.   Connect with Perri Gordon LinkedIn   Links The Kraft Heinz and NotCo venture  NotCo Kraft Heinz   Resources Door No. 3 Website Door No. 3 LinkedIn Door No. 3 Instagram   Listen to The Empowered Challenger Podcast with Prentice Howe Connect with Prentice Howe on LinkedIn Connect with Bethany Cranfield on LinkedIn  

Summary In this episode of Sales is King, Dan Sixsmith interviews Irshad Raihan, the VP of Product Marketing at FICO. They discuss the state of B2B marketing and the need for marketing to disrupt itself. Irshad shares his background and how he got into marketing, emphasizing the importance of storytelling and customer engagement. They also talk about the future of digital marketing, including immersive and interactive content, account-based marketing, and the role of AI. AI can help marketers understand customer behavior by analyzing vast amounts of data. It can assist in content personalization, predictive analytics, dynamic pricing optimization, lead scoring, and churn analysis. However, AI should be seen as an enabler, not a replacement for human decision-making. Marketers should focus on using AI to make their teams more efficient and effective, allowing them to innovate and provide better customer experiences. The consumption of marketing is changing, with voice search and platforms like TikTok and podcasts gaining popularity. Marketers should adapt their content to meet customers where they are. Marketing and sales alignment is crucial, and both teams should work together to build the sales funnel and achieve common goals. CMOs should pay attention to next-generation CRM platforms and data management to drive better insights and results. Success is defined by leaving a lasting impact and making a difference in the lives of others. Takeaways Marketing needs to disrupt itself and focus on inspiring, informing, and initiating customers rather than just selling to them. B2B marketing should strive to provide B2C-like experiences by personalizing the brand, having an opinion, and engaging customers in a meaningful way. The future of digital marketing includes immersive and interactive content, account-based marketing, and the use of AI for personalization and optimization. AI has the potential to add more value than harm in marketing, but it requires careful consideration and application. AI can help marketers understand customer behavior by analyzing vast amounts of data AI should be seen as an enabler, not a replacement for human decision-making Marketers should focus on using AI to make their teams more efficient and effective The consumption of marketing is changing, with voice search and platforms like TikTok and podcasts gaining popularity Marketing and sales alignment is crucial for building the sales funnel and achieving common goals CMOs should pay attention to next-generation CRM platforms and data management Success is defined by leaving a lasting impact and making a difference in the lives of others Chapters 00:00 Introduction and Background 08:42 Current Role and FICO's Focus 24:29 The Role of AI in Marketing 32:21 The Role of AI in Reducing Toil 43:10 Achieving Marketing and Sales Alignment 49:10 Defining Success Beyond Personal Achievements

Prepare for an episode that's as enlightening as it is entertaining.  Join us on The Scenic Route Podcast as Rachael Kay Albers, a beacon of disruptive wisdom, humour and wit in the marketing world, takes the mic. This isn't your average marketing discussion; it's a whirlwind of laughter, audacious branding critiques, and deep dives into human connections that challenge the digital status quo – bish, you better keep up!In This Episode, You'll DiscoverThe Audacity of Authentic Branding: Explore visuals and branding strategies that dare to disrupt, including our ad-hoc "rich bitch just killed her husband" aesthetic.Human Connection in a Digital World: Lament the lost art of neighbourly snack-sharing and discuss our craving for kitchen-counter camaraderie in today's online realm.AI vs. Human Touch: Dive into the complexities of AI in branding and marketing, and why the human element is irreplaceable for genuine connection.Marketing Muckraking: Rachael shares her unique perspective on critiquing the marketing industry from within, offering thought-provoking insights and a call to authenticity.Why You Should ListenRachael Kay Albers doesn't just talk the talk; she walks the walk of disruptive marketing with an infectious energy that's sure to inspire. Whether you're looking to shake up your own branding approach or simply craving a fresh perspective on the digital landscape, this episode is packed with humour, hurdles, and heart. It's time to redefine your perspective on branding, AI, and the power of human connection in the entrepreneurial journey.So plug in, prepare to be entertained, and maybe even redefine your perspective on branding and connection.Connect with RachaelWebsiteInstagramYouTubePodcast _____________________________________________________________________For more of The Scenic Route, head to scenicroutepodcast.com for more free resources to help you build the life you want, regardless of what life throws at you. JOIN THE CONVERSATIONConnect with me over on: Instagram https://www.instagram.com/jenniferwalter_ch/ or TikTok https://www.tiktok.com/@itsjenniferwalter PICK YOUR SCENIC ROUTE AFFIRMATIONReady to embrace your Scenic Route? Step off the beaten path with the Scenic Route Affirmation Card Deck. It's not about the hustle; it's about finding the courage to trust your inner compass and carve a path that's authentically yours. Tap into your inner wisdom and let it guide you.

Visit https://elle-sera.com/ for 10% off your first order!Follow Lewis:▶︎ Instagram - https://www.instagram.com/lewis_ellis_/?hl=en▶︎ LinkedIn - https://www.linkedin.com/in/lewis-ellis/?originalSubdomain=uk▶︎ YouTube - https://www.youtube.com/c/LewisEllisChapters:00:00:00 - Disruptive Marketing with Lewis Ellis00:06:34 - Creative Marketing Ideas00:13:02 - The Pitfalls of Negative Comments00:19:21 - Detesting Tik Tok and Instagram00:26:07 - The Myth of Easy Money and Selling Courses00:32:52 - Starting a Business: Making Little Tweaks and Changes00:39:13 - The Ice Lolly Disaster00:45:53 - The Unhealthy Side of Reality TV00:52:15 - Building a Business Aligned with Your Personality and ValuesListen to the podcast on:▶︎ Apple Podcasts▶︎ Spotify Follow Elle-Sera for more:▶︎ Facebook ▶︎ Instagram▶︎ LinkedInAbout Elle-SeraHormones aren't JUST anything. They make you who you are and control everything – your energy, mood, weight, confidence, hunger, motivation, outlook, libido the list goes on. The impact of hormone imbalance on our psychology and behaviour has been dismissed – until now. Let's stop diminishing the way we feel because of our hormones, by uttering those three little words: “I'm just hormonal”, and start embracing the power you can have over them. Elle Sera supports thousands of women to reclaim their hormones, including myself. Our golden pill is packed with five potent ingredients, carefully chosen to rebalance hormones in one essential daily dose.Recorded and Produced by Liverpool Podcast Studios▶︎ Web ▶︎ Instagram▶︎ ...

Learn more about the most disruptive marketing software Kasim has ever seen and how you can scale your agency with it! Kasim sits down with Robin Alex, co-founder of HighLevel, and they discuss the company's unique business model, its vision for the future, and how it extends far beyond its innovative approach to empower businesses to thrive and grow.If you haven't heard of HighLevel, you're missing out! It's the first-ever all-in-one platform that will give you the tools, support, and resources you need to succeed with your agency. Listen to this episode now.0:00 Grow Your Agency With HighLevel: The Most Disruptive Marketing Software4:01 Managing the risk of customers scaling beyond their worth6:07 How HighLevel prioritizes solutions9:07 Robin's vision for HighLevel11:47 Will HighLevel be irrelevant soon?18:24 It's unreal how HighLevel is authentic and client-centric19:07 Get a free trial and start growing your agency with HighLevelRobin Alex on LinkedIn: / robinalex Check out GoHighLevel.com:https://www.gohighlevel.com/main-page... *The link above is an affiliate linkNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

In this episode of How I Grew This, Mariana Kuiken joins Amanda Vandiver to discuss how brands can leverage performance marketing and disruptive marketing trends to grow their businesses. Mariana is currently the Growth Marketing Lead at Zalando, where she works on developing new marketing opportunities through machine learning advertisements, user-automated content and augmented reality. Before that, she held various marketing roles at companies like Delivery Hero and LightInTheBox.

Welcome to the Cool Girls Create Podcast, Taniesha Westbrook, sits down with the brilliant marketing mind, Monrae, the founder of Ghetto CEO Podcast. In this episode, we delve into the heart of disruptive marketing, dissecting the intricacies of Monrae's approach to captivating campaigns and the secrets behind building a thriving business. The conversation unfolds with Monrae sharing her insights into the art of crafting disruptive marketing strategies. We discuss the common pitfalls entrepreneurs face when launching products and how to navigate these challenges. Monrae's emphasis on the importance of focusing on the transformation offered rather than continually creating new products provides a fresh perspective for aspiring entrepreneurs. Scaling a business is a journey, and Monrae sheds light on the lessons learned during her transition from six to seven figures. We explore the significance of building systems, understanding financials, and the reality that scaling introduces new challenges and expenses. The episode offers a deep dive into Monrae's personal routine and organizational strategies for running a successful business. From the importance of tapping into one's purpose to the necessity of leading with strategy, Monrae shares invaluable advice for entrepreneurs at every stage. This conversation is a treasure trove of practical wisdom for creative minds and aspiring entrepreneurs. Join us for a journey through the realms of disruptive marketing, scaling a business, and the realities of entrepreneurship. Stay inspired, stay tuned, and remember, cool girls create!

In this episode we have Zally, a Manchester-based deep tech company on a mission to confirm you are you, continuously. They offer e-commerce stores a simple and secure way to authenticate visitors, resulting in happy customers, higher conversions and increased revenue. Overall, they're on a mission to abolish passwords.In this episode, CEO of Zally, Patrick Smith, talks to us about the mission of building the password free society, finding the right place for you in the journey of growing businesses, disruptive marketing, personal balance, and finding the verticals to scale businesses using digital marketing.In this episode we explore:1. Intro to Patrick and Zally2. Have you always had an entrepreneurial drive from a young age?3. You've exited businesses in the past, can you talk us through the experience of exiting a business you've built? 4. After leaving your Digital Agency you then invested a significant amount of money into a research project – what drove this? Was this the start of Zally?5. You're building a B2B & B2C business – can you talk us through what this means?6. Culturally you are trying to bring a digital agency feel to a tech business, how are you doing this?7. Diversity is key on the agenda to your recent growth phase, how are you approaching this? What are the benefits for you as a business?8. You used the phrase that you want to “make Manchester proud”, what do you mean by this and why is Manchester your “home”?9. What is the biggest challenge in your career to date?10. What is the one bit of advice you would give to someone starting their own business?11. Finally – we know you are starting your own podcast, can you give us some information about this?Follow The Start-Up Diaries Podcast on LinkedIn or learn more about Burns Sheehan. Subscribe and leave a review!

Have you ever wondered how disruptive technology is impacting the communications industry? Stephen Waddington, a PR veteran and successful agency owner, gives us an eye-opening perspective in an unmissable chat. Stephen, known for his agile management of agencies even in challenging economic conditions, shares invaluable advice on surviving tough times, from staying true to clients, to effective fiscal management.In a fascinating twist, we dive into the depths of artificial intelligence (AI) and its game-changing potential in the world of public relations. We explore the tantalizingly complex world of generative AI, examining everything from its alarming capacity to create convincing but fabricated content, to its potential for destructive disinformation campaigns. The ethical implications of AI usage are not overlooked as we unpack the crucial role of trust and safeguards in AI application.The conversation doesn't stop there. We consider ethical concerns associated with industry disruption and discuss the uncharted territories of AI technology. The tug-of-war between product teams and ethics teams, the lack of effective control mechanisms, and the difficulties of crafting suitable regulations are all addressed. We look at the effects of the economy on the PR industry, the importance of value, the worrying trend of short-termism, and the phenomena of "ghosting" in the client community. As a bonus, Stephen enlightens us on the factors to consider when deciding to pursue a pitch, such as clear objectives, reasonable time scales, and budget visibility. Tune in for a compelling conversation with one of the industry's leading experts, with over 29 years of experience in public relations. Would you like to power up your social media or PR strategy in 2024? Drop us a line at sociallyua@prohibitionpr.co.uk and get a free 15-minute discovery call with our hosts. And if you like the show, please leave us a review or just a thumbs up is appreciated.

In this episode, Zach sits down with Tony Fraga, CEO of DD Agency, live at DD Agency's biannual retreat, DevDays, to discuss the future of marketing leadership, trends in higher ed marketing worth paying attention to (and those trends NOT with paying attention to).Furthermore, the duo discusses what it means to be a disruptor in the context of marketing today, why SEO matters today more than ever before for colleges and universities, and the skillsets Tony believes will be crucial for marketers to attain — or further develop — in the next couple of years.  This episode is brought to you by our friends at DD Agency:DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country. In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more. If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings. Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit.  About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!  Our podcast network is growing by the month and we've got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry's best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

On this episode of BRAVE COMMERCE, Hamid Saify, Senior Vice President of Digital Retail at Liquid Death, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss marketing strategies that disrupt traditional eCommerce markets. Hamid shares that Liquid Death's exceptional success lies in taking a basic product like water and marketing it with the same energetic approach seen in the alcoholic beverage and energy drink industries. He explains how the brand injects comedic elements into every touchpoint, resulting in an unforgettable brand image. Moreover, Hamid emphasizes the importance of infusing authenticity and a human-like voice into brand communications, and highlights the significance of hiring individuals who not only embody the brand's core values but also maintain a start-up mindset. Simplicity is a fundamental principle for Liquid Death. The company believes in having a singular objective for almost every marketing communication. Hamid shares that the brand initiates their creative process by asking, "What is the dumbest thing we can do?" to foster innovative thinking. Liquid Death has successfully expanded its presence from primarily an eCommerce business to having a strong retail presence. When it comes to safeguarding the company's secret sauce, Hamid shares that Liquid Death focuses on competing with themselves, rather than preventing others from imitating them. Hamid also addresses how the brand built an engaged community through its Country Club loyalty program, encouraging fans to create content. Key Takeaways:● Embrace unconventional marketing for a unique brand image● Use simplicity and authenticity to build a devoted following● Consistency in creativity and humor fosters a cohesive brand experience Hosted on Acast. See acast.com/privacy for more information.

Quinn Curtis is Chief Marketing Officer at Disruptive Advertising, based out of Salt Lake City, Utah.With over 15 years of experience in business, branding, and marketing strategies, Quinn encourages the "joy of marketing."  Her approach of drawing out the genius and magic in those she works with builds strong systems and processes, allowing maximum creativity and passion in her teams. The Disruptive team has a remarkable track record of managing over $450+ million in annual ad spend for their clients. The Business of Business, topics are divided into 4 Categories: Management, Operations, Sales, and Financial. Target Audience is Business Owners, C-Level Executives, Management, and anyone considering starting a business.  Helping you run a successful profitable business.Contact me at: www.bcforg.comLinkedIn: https://www.linkedin.com/in/brian-fisher-72174413/

My guest today is the renowned tech author, consultant, and venture partner at Wildcat Ventures, Geoffrey Moore, who has spent his career focused on the dynamics surrounding disruptive innovations, and his book, Crossing the Chasm, has become a canonical work for young businesses trying to unlock mainstream markets. In this episode, we cover great insights. Few topics discussed:-  How the First 100 customers differ between B2C and B2B-  How VMware and Facebook Crossed the Chasm-  How can you convince your customer to create a budget for your product- Has AI crossed the Chasm?- How to market for your First 100- and much more ...Few of Geoffrey Moore's Amazing Books- Crossing the chasm- Zone to Win- Inside the Tornado- The Infinite StaircaseIf you like our podcast, please don't forget to subscribe and support us on your favorite podcast players. We also would appreciate your feedback and rating to reach more people.We recently launched our new newsletter, Principles Friday, where I share one principle that can help you in your life or business, one thought-provoking question, and one call to action toward that principle. Please subscribe Here.It is Free and Short (2min).

In this episode of How I Grew This, Mariana Kuiken joins Amanda Vandiver to discuss how brands can leverage performance marketing and disruptive marketing trends to grow their businesses. Mariana is currently the Growth Marketing Lead at Zalando, where she works on developing new marketing opportunities through machine learning advertisements, user-automated content and augmented reality. Before that, she held various marketing roles at companies like Delivery Hero and LightInTheBox.

Today on Memorable Marketing, Bart speaks to Christian Johansen, the Global Digital Marketing Manager at Universal Robots. The company is a leading global manufacturer of collaborative robots to assist in automating and streamlining production processes.  Here, the pair talk about different and unique ways to market a brand, the implementation of B2C working methods for B2B marketing, and how that impacts the customer journey.  Christian explains that opening additional channels helps build a better user experience. In his eyes, companies nowadays need to have well-designed websites in addition to attentive customer service. Therefore, brands should make it easy for customers to do business with them. This means making the customer's journey as frictionless as possible. Additionally, he also says that brands should focus on addressing their customer's pain points as a way to get them interested in a product or service.  Christian's experience mainly revolves around digital marketing. He shares his insights regarding challenging the traditional ways of doing business, integrating online and offline tactics and explaining Universal Robot's approach to digital marketing. He also highlights some brands he admires and is inspired by from a marketing POV, and what businesses can learn from them.  Finally, Bart and Valeriia wrap up the podcast by discussing how companies can pivot their approach by utilizing various marketing platforms and adopting a customer-centric approach. Memorable Marketing by MediaGroup is a series of interview podcasts with leading senior marketers, holding free-ranging conversations on their careers, outlook and interests. If you want to discuss your business' marketing strategies with MediaGroup Worldwide, feel free to contact us at: info@mediagroupww.com 

Anna Tutckaia is the Head of Marketing at ManyChat, the world's leading chat marketing platform that helps businesses across 190 countries engage and support billions of customers in real-time and at scale. She is also the Co-Founder at Scalefully, a marketing agency focused on customer acquisition for software and eCommerce brands. In this episode, we talked about demand generation, mobile marketing, influencer campaigns, web analytics, and chat automation...

“My business is complicated, and I'm too busy to figure out a strategy. ” How many business owners are faced with the struggle of figuring out how to market their business? Today, we talk with an expert about gaining a competitive edge. On this episode, Chad Lingafelt chats with Kimjera Whittington, an award-winning sales and marketing corporate executive and entrepreneur, about increasing your revenue by being a disruptor in the industry We dive into Disruptive Marketing, how to start setting up differentiators and touch on the Power of story. This is an excellent conversation for any business wanting to take the next step in its marketing strategy. Connect with Kimjera Whittington and Evolve Global Marketing Website: https://evolveglobalmarketing.com/ LinkedIn: https://www.linkedin.com/company/37531476/admin/ Facebook: https://www.facebook.com/EvolveGlobalMarketing/

Steve is a serial entrepreneur with a proven track record for producing breakthrough revenue growth in brutally competitive marketplaces, having successfully helped grow seven startup companies from early stage to going public or being sold, resulting in nearly $5 billion in shareholder value. Steve's new book, High-Velocity Digital Marketing: Silicon Valley Secrets to Create Breakthrough Revenue in Record Time, talks about how companies can maximize their marketing impact by adjusting their marketing strategy to better address who their customers are and how they make buying decisions.  Key Takeaways:  Marketing has to focus on who your buyer is, not who you assume it is. Take the time to learn who makes buying decisions about your product.    Companies need to have a true grasp of their customers' world. Understanding customer problems will help you present your product as the solution.    Marketing should be bringing potential customers along a path from interest to purchase. Each marketing piece should encourage customers to move to the next step.    The speed with which customers move along the path is marketing velocity. Faster velocity means faster sales and faster revenue.    Providing a no-commitment point of entry into your product — like free access to a tool — changes the nature of your relationship with the customer. Your sales approach can be more consultative than persuasive.    There is no substitute for doing hard work. Marketing and sales can't be automated. It's all about doing the work to get the results you want.    When he's not helping professionals grow in their careers, Steve enjoys travel, food, wine, and spending time with his young grandchildren.  Quote of the show:   2:24"...what I've found, having led disruption at multiple places is hard work. And to me, the most important ingredient is realizing there's no substitute for hard work. I found that you just have to roll up your sleeves and get your hands dirty. Today, for example, I was called by a   venture capital firm, asking if I felt that there was room in the market for a company on the low end. And it was a very simple question, but really to answer that question fully, there would be so much hard work ahead of them. And what I found is, is that no great achievements are possible or sustained without hard work. And, and hard work is the price you'll pay for the success that you desire to achieve."  Links:  LinkedIn: https://www.linkedin.com/in/stevekahan/     Company Website: https://www.insightpartners.com/     To pre-order High-Velocity Digital Marketing: Silicon Valley Secrets to Create Breakthrough Revenue in Record Time:  https://www.amazon.com/High-Velocity-Digital-Marketing-Silicon-Breakthrough/dp/1637742169   Ways to Tune In:  Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption  Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755  Google Play -https://podcasts.google.com/feed/aHR0cHM6Ly93d3cub21ueWNvbnRlbnQuY29tL2QvcGxheWxpc3QvODE5NjRmY2EtYTQ5OC00NTAyLThjZjktYWI3YzAwMmRiZTM2LzNiZTZiNzJhLWEzODItNDhhNS04MDc5LWFmYTAwMTI2M2FiNi9kZDYzMGE4Mi04ZGI4LTQyMGUtOGNmYi1hZmEwMDEyNjNhZDkvcG9kY2FzdC5yc3M= Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD  Stitcher - https://www.stitcher.com/show/disruption-interruption  YouTube - https://www.youtube.com/channel/UCf2zbLqmHtSHQ7u1V-Is8cA  See omnystudio.com/listener for privacy information.

People can't buy from you if they don't know about you and your business. I'll be talking with Michelle Calloway about Disruptive Marketing Strategies to Get You Noticed. Michelle is the Founder/CEO of Revealio and the Founder of Tech With Heart Foundation (nonprofit). She combines innovation, technology, and media publicity to position people as sought-after authorities and thought leaders in their industry by increasing consumer engagement. She is also a sought-after speaker in the realm of disruptive marketing, interactive media, online credibility, and living a purpose-driven life. Inc Magazine recognized Michelle for her disruptive marketing technology because of its power to captivate people, making it easier to convert more sales. https://www.linkedin.com/in/michelle-... Every Tuesday evening on Leadership LIVE @ 8:05! - Talking Small Business, your host Andrew Frazier is joined by experienced entrepreneurs and business owners who share their secrets to success via Livestream. You will learn about developing your business leadership skills from our roster of high-performing guest experts. Leadership LIVE is one of the many valuable resources provided through the Small Business Pro University empowering business owners to learn, profit, and grow. www.SBProU.com

People will remember how you made them feel, so make them feel valued, seen, and heard, and you will attract more clients, and influence more referral business. Learn disruptive marketing strategies from Marketing Strategist, Michelle Calloway, that will set you apart as a leader in your industry, while making people feel warm and connected to you at the same time.Join Techwithheartnetwork.comhttps://www.instagram.com/tech_w_heart/ https://twitter.com/Tech_W_Heart https://www.linkedin.com/in/michelle-calloway-revealio/ www.revealio.com

Nowadays, marketing is more than just a one-way conversation with your customers. To attract potential clients, you have to change your strategy, and one way to do that is to do something disruptive. Dan shares the marketing tactic that will allow you to reach more people and generate leads.   In this episode, we talk about…   Being unique in your marketing  The idea of disruptive marketing Making yourself more identifiable and more unique in the marketplace Resources:  == Check out Contractor Sales Pros on Facebook. The place to ask questions and share strategies and best practices to help each other get better as salespeople in the construction industry: https://thecontractorfight.com/salespro    == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground    == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook    == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media ==   YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig

Ms. NFTy, also known as Carrie Taylor, is an Asian American who attended the Harvard Business School for Disruptive Marketing. As an NFT architect, she wants to continue to create a space for underprivileged young people to learn about cryptocurrency with unique digital identifiers.Read more: https://the360mag.com/nft-vip Music: https://the360mag.com/LaJune

This information packed episode breaks down 7 strategies to optimize your disruptive marketing approach. In addition, Brandon Seigel will uncover 10 strategies to optimize your search marketing approach. If you are struggling to attract new clients, this is a must listen episode. http://www.wellnessworksmp.com

I've never met anyone quite like Miki Agrawal. She's incredibly creative. No really. She once hosted a “funeral for a tree” at an old cathedral in NYC hosted by comedians and actors. It drew a crowd of thousands, generated millions in free press, and helped shed light on the toilet paper waste that her company TUSHY can help solve.  She understands trends in marketing. She knows how to grab attention. So much so that she was banned by the NY transit authority from running subway ads. Which led to a PR fight that she won…and in the end, got more press and attention than if they hadn't been banned.  She's also warm and kind and FUN.  She's created multiple 9-Figure businesses and has garnered some pretty incredible recognition. She was named "Fast Company's Most Creative People", “Young Global Leader” by the World Economic Forum and INC's “Most Impressive Women Entrepreneurs”. She's also the author of #1 best selling books Do Cool SH*T and Disrupt-HER. In this episode we unpack Miki's wacky, impossible-to-forget and wildly successful marketing strategies and tactics. Here's a look at what we cover: How Miki was banned from advertising on the NYC subway and turned that into a huge PR win for her brand THINX. How to use Accessible + Relatable language.  How to create ads that are both effective and “fridge worthy”. How iteration is perfection. How to start with play to create great ideas.

This week, Dawn meets with Julie Stoian to discuss marketing campaign trends. Julie is a digital marketing expert, coach and co-founder of several online brands. She has created Create Your Laptop Life® , Funnel Gorgeous® , and Digital Insiders ®. Dawn and Julie dive into the current marketing trends for digital businesses and what the future looks like for those trends. Julie explains the importance of a businesses online presence and what content should go on what platforms. A key takeaway from this episode - remember that trends are always going to change so stay open minded! Resources talked about in this episode:  Guest website -  juliestoian.com funnelgorgeous.com Guest social media - @funnelgorgeous, @juliestoian  Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Digital Dawn FREE Facebook Group - https://www.facebook.com/groups/6FigureeCommSuccessStrategies Book a call - https://digitaldawnagency.com/discovery-call/

I've never met anyone quite like Miki Agrawal. She's incredibly creative. No really. She once hosted a “funeral for a tree” at an old cathedral in NYC hosted by comedians and actors. It drew a crowd of thousands, generated millions in free press, and helped shed light on the toilet paper waste that her company TUSHY can help solve.  She understands trends in marketing. She knows how to grab attention. So much so that she was banned by the NY transit authority from running subway ads. This led to a PR fight that she won…and in the end, got more press and attention than if they hadn't been banned.  She's also warm and kind and FUN.  She's created multiple 9-Figure businesses and has garnered some pretty incredible recognition. She was named, "Fast Company's Most Creative People", “Young Global Leader” by the World Economic Forum and INC's “Most Impressive Women Entrepreneurs”. She's also the author of #1 best selling books Do Cool SH*T and Disrupt-HER. In this episode we unpack Miki's wacky, impossible-to-forget and wildly successful marketing strategies and tactics. Here's a look at what we cover: How Miki was banned from advertising on the NYC subway and turned that into a huge PR win for her brand THINX. How to use Accessible + Relatable language.  How to create ads that are both effective and “fridge worthy”. How iteration is perfection. How to start with play to create great ideas.

What annoys the hell out of you, but seems to continue regardless? Whether it's other people's digital noise, to the heart-breaking impact of the digital divide, WhatsApp shenanigans, small writing on products for those with failing eyes, to influencer culture and social media rage – and that's not everything. We covered A LOT in this podcast and have fodder for another one. There is so much we put up with and the majority of us say nothing. We endure. Isn't it time we said no more? Isn't it time we demand brands to stop doing what they're doing, because it's a terrible user experience? Not to mention that family at the table next to us with an iPad blaring to keep their kid quiet? No no no!!There are so many directions we could have taken this podcast, but here's our first round of 20. We'd love to know what you agree with, what you disagree with and what you would add onto the list. Come and leave a comment on the Facebook Group, Uncommon Courage https://www.facebook.com/groups/uncommoncourageaninvitation Connect with Steve Johnson On LinkedIn https://www.linkedin.com/in/stevejohnson88/ Phillipa Edwards On LinkedIn https://www.linkedin.com/in/edwardsphillipa/ And Skunkwork Productions https://skunkworksproductions.com.au/ John Vincent Gordon On LinkedIn https://www.linkedin.com/in/johnvgordon/ And Expat Choice https://www.expatchoice.asia/ To get in touch with me, Andrea EdwardsWebsites https://andreatedwards.com/ and https://uncommon-courage.com/ My book Uncommon Courage, An Invitation mybook.to/UncommonCourageAnd the workbook mybook.to/UncommonCourageActionAnd my Facebook Group Uncommon Courage https://www.facebook.com/groups/442905877003333 

Paul Cowan is the CMO at FreshBooks, one of the top accounting software in the cloud for Owners, self-employed professionals, and their teams.  Paul, with his 20+ year career, has held leadership positions at large corporations such as Shutterstock, Feast (where he was the co-founder), DIVE Networks, and Spin Master.  He's marketed phones, food, booze, toys, and more recently,  SaaS products. He's creativity and experience has allowed him to create award-winning marketing campaigns. When he's not brainstorming new ways to transform the ad industry with the Freshbooks global marketing team, you might find him building things at his cabin in Toronto or sliding down the side of a mountain on some fresh snow.  During this interview we cover: 00:00 The Financial Due Diligence Framework Course (CODE: SAASDISTRICT For $100 off) 01:02 - Intro 01:30 -  Slacktivism, the Myth of Purpose Driven Consumerism 06:33 - Disruptive Marketing, The Future of AI Advertising 11:01 -  Is Ai Ready to Overtake The Market? 12:05 - Paul's Background & FreshBooks on Terms of Size Today 13:26 - How Does Paul Measure His Own Success  15:00 - Advice Paul Would Tell His 25 Years Old Self 16:17 - Biggest Challenges Paul's Facing Right Now? 17:57 - Instrumental Resources for Paul  Success 19:36 - What does Success Mean to Paul Today 21:09 - Get in Touch With Paul Mentions: https://www.freshbooks.com/ (FreshBooks) https://www.shutterstock.com/ (Shutterstock) https://www.cincmarketing.com/ (cinc.co) Get In Touch With Paul: https://www.linkedin.com/in/paulcowan/?originalSubdomain=ca (Paul's Linkedin) Tag us & follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook)  https://www.linkedin.com/company/horizen-capital (LinkedIn)  https://www.instagram.com/saasdistrict/ (Instagram)  More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast) 

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7 excellent disruptive marketing tips every B2B brand needs to know Graham Brown is the founder of Pikkal & Co - Award Winning Podcast Agency – an AI-Powered, Data-Driven B2B Podcast Agency in Singapore. He hosts several podcasts and He is a published author on the subject of The Digital Transformation of Communication, works including "The Human Communication Playbook", “The Mobile Youth: Voices of the Connected Generation” – documenting the rise of mobile culture in the early 2000s in Japan, China, Africa and India and “Brand Love – How to Build a Brand Worth Talking About”. In this episode, Graham shares his insights and thoughts around disruptive marketing and tips that every b2b brand needs to know. Insights he shares include: Marketing isn't what we thought it was so what is it reallyGraham's take on disruptive marketingDid disruption begin with the digital channels and devicesAre most cases of marketing unaffected by a revolutionThe CEO paradox in marketingWhat do most people think marketing isHow to get in step with disruptive marketingWhy Graham sees podcasting as being the lynchpin to omnichannel marketingHow Graham won over Air Asia and McKinsey as clientsHow best to speak to customers to change their mindsetGraham's research on helping brands to get their people to share their knowledge and expertiseand much much more ...

You’ve heard the news stories. Read the headlines. Seen the out-of-province license plates moving in next door. All across Atlantic Canada real estate is hot, hot, hot! But did you realize it’s been simmering for... The post Disruptive marketing, Moncton’s hot real estate, & more with Natalie Davison appeared first on Pickle Planet Moncton.

I've been 'Offended' good and proper and If you're easily offended don't listen to this podcast episode! Dan Kelsall talks to us about his approach to marketing. He is an outlier, a man of the people, and produces Fcuking Good Content ;) He tells us why they don't look to offend but by nature of challenging the status quo, there is always someone who'll find offence, and that's okay. Actually, it makes for good engaging content that helps their customers stand out from the crowd. This is what thinking and acting differently looks like! #Neurodiversity You can order our new book 'Neurodiversity At Work' here: https://www.amazon.co.uk/Neurodiversity-Work-Performance-Productivity-Neurodiverse/dp/1398600245 Love the intro music... High Contrast: Music is Everything

Pick up the 9-Step TCB Solution by going here: https://TCBSolution.com Have a question for Pete or Dave? Text it to: 562-553-5008 More information on Pete Mitchell can be found here: https://BustOutTheBigGuns.com More information on Dave Negri can be found here: http://EliteHomeSVS.com Our marketing podcast is unlike anything available elsewhere to Christian Business Owners… we talk with marketing specialists across the board who give us concrete tips directed entirely towards Christian Business Owners. Some of the topics we cover include Trusting God For Your Business, Marketing, Sales Cycles, Pricing, Positioning, Branding and more. We discuss what has worked for us, why it has worked, and why it might not have worked. Trusting God is the key to having a very Successful business, family and life. We are a marketing resource to Christian Business Owners.

Stacey Kehoe, the Author of #1 Best Selling Book, Get Online joins Enterprise Radio. She is the Founder of Brandlective, a marketing agency that Supports brands with their digital marketing strategy and social media marketing to double their inbound leads. The post Disruptive Marketing: Building a Brand that gets attention appeared first on Enterprise Podcast Network - EPN.

intertupt people scrolling - authenticity - don;t just post for reaction - wxamples from us - lego, dolly, pink Ooo controversial.... but then that's the point of disruptive marketing... it has to stop you in your tracks and make you want to read, watch or listen! The thing is some people, as with all things, take a theory and don't think the consequences through before trying it out. They get a reaction they were not expecting! For us our disruptive marketing is just who we are. One of us thinks we're Dolly Parton. The other loves Lego. And, well for the other one everything is pink... ooop sorry... I mean raspberry!

Today's episode is a repurposed webinar that I did with Small Business Britain and BT Skills For Tomorrow. #TheContentWaterfall, which many of you will be familiar with by now, is a repurposing methodology that we use here at my marketing agency Brandlective. In this podcast, I have followed this process by stripping off the audio from the webinar and sharing it here with you.Do you play it safe or take risks with disruptive marketing messages? If your social media accounts and marketing brochures bore your customers, they have no reason to do business with you. In this podcast, we cover how to use a bold marketing approach to get you more sales for less advertising resources & cost.Connect with Stacey Kehoe:Review on iTunesConnect with Stacey Kehoe on LinkedInVisit the Get Online Book WebsitePurchase the Get Online Book on AmazonTake the Digital Marketing TestCould your digital marketing perform better?

Tune in as Jeff Pedowitz talks with Aden Andrus, Director of Marketing for Disruptive Advertising. Aden shares how going deep with their persona work and really focusing on value drives the marketing initiatives they implement. Learn more about your ad choices. Visit megaphone.fm/adchoices

Social is all about being brave. So, in this episode of Serious Social Live, Associate Director Belle Lawrence gives some examples of brand bravery, and gives away some best practice tips on avoiding mistakes! Copyright: immediate futureWebsite: http://www.immediatefuture.co.uk Social profiles: ·       YouTube: https://www.youtube.com/user/IFTubes ·       Facebook: https://www.facebook.com/ImmediateFuture/ ·       LinkedIn: https://www.linkedin.com/company/immediate-future/ ·       Twitter: https://twitter.com/iftweeter ·       Instagram: https://www.instagram.com/ifinstas/For full show notes, view our podcast page: http://immediatefuture.co.uk/podcasts/

Resources + Sources Mentioned In This Episode:Advertising Budget CalculatorObvious.ly COVID Impact On Influencer Marketing ReportNielsen Streaming Consumption Report

This week I talk about the importance of caring about your clients. When I say "caring" I mean genuinely caring about their business, their fears and their passions. This goes a long way in business and I think this can be clouded in the business world - where many care only about their profits. It amazes me how some people don't see the value in social media. You can reach people from all over the world - and it's free. I discuss 3 concepts that you can show to your clients to lead them down the road to success. Including, direct messaging your target audience on social media while using a sales script and always offering value. What you will discover: · Utilizing direct messaging. · How to use a sale script in a genuine way. · How to reach people across the world by creating a personal connection. · Using a step by step blueprint. Hit me up on social media and say hi! •Instagram: https://www.instagram.com/ericbalance/ •Facebook: https://www.facebook.com/ericbalancecoaching •Website: https://www.ericbalance.com/ •Linkedin: https://ca.linkedin.com/in/ericbalance

In today's digital world, the latest news, reviews, and competitive insights, are at the buyer's finger tips instantly. If your business does not stand out from your competitors, how are you going to grab the buyer's attention? The Author of Disruptive Marketing, Podcast Host of Disruptive FM, and the Head of Brand Studio, Microsoft Advertising, Geoffrey Colon, challenges marketers to stand out among their competitors to create unique experiences for their buyers.  This episode covers branding, redesigning processes, encouragement for reinvention, and discusses trends on podcasts, buying experiences, and career advice, that every marketer can use. Check it out!   Takeaways: What kind of in-person experience can you provide to your customers in conjunction with the digital marketing that you are doing?  As businesses move into the digital space, they are all starting to look the same. How can your business differentiate itself from the rest? Brands are now more important than ever. A brand is what your company stands for and what your buyers can connect with. It is important to make sure that your brand stands out from your competitors.  As businesses reinvent themselves, they need to factor in that mistakes will be made. Human error is inevitable. To stay competitive, companies need to reinvent themselves to evolve with changes in the market and with the trends of their buyer behaviors. Have the curiosity to go and experience an interesting trend or process, rather than doubting it right away. For example, look at podcasts, short-form video, and Netflix, these are trends that took off that people in the past may have ignored because they said, "That will not take off." Career advice from Geoffrey Colon - Don't sweat the small stuff and find people to work with that have had experiences with failure and have learned from their past.   Links: LinkedIn: https://www.linkedin.com/in/geoffreycolon/ Twitter: https://twitter.com/djgeoffe  Website: http://geoffreycolon.net/ Disruptive FM Podcast: https://podcasts.apple.com/us/podcast/disruptive-fm/id1071481811 Disruptive Marketing Book: https://www.amazon.com/Disruptive-Marketing-Hackers-Thinkers-Navigating/dp/0814437397/ref=sr_1_1?keywords=disruptive+marketing&qid=1566567067&s=gateway&sr=8-1   Busted Myths: In marketing, trends and processes die out. - This is NOT the case, nothing really dies in marketing. Things just reconfigure and evolve or hybrid processes are created.  Traditional marketing does not work anymore, only digital matters. - Businesses need to do a blend of traditional and digital marketing. The traditional physical touches with buyers still work when properly placed. Businesses need to understand their buyers and know when traditional marketing is needed and when digital marketing is needed.

In this episode, Andy and Jessica are bringing expert guests to talk about how marketing can affect the sale of a business. Currently, there are so many opportunities regarding advertising for small businesses that it can be overwhelming for owners to decide which way they will choose to do it. There are plenty of new tech marketing ideas available to your business as well as all the traditional ways, and the truth is that the costs are now lower and some of them are even for free.   In today's show you will hear about the following topics, among others: ● “Disruptive Marketing”: marketing that can get in front of decision-makers and avoid gatekeepers ● Metrics: tracking your marketing activity to calculate the return of your investment ● Reasons for increasing the investment in marketing when you buy a business ● Preparing your business for sale with the right social media strategies   Listing of the week: Chris Beckmen (Long Beach-Tustin, California). A phenomenal listing. Large Marketing Agency with over 22 years of experience; a particular aspect of this company is that they fully integrate themselves into the client's team to handle all the marketing and advertising needs. Senior staff in place. Over $2.8 million in annual sales, great cash flow. SDE $900,000 a year. Pre-qualified for SBA loan with a great bank in Southern California. Call Chris at 714-824-4492 or via email cbeckmen@tworld.com   Key takeaways: [5:13] Jess Bousa, Social Media Partner of Transworld Business Advisors. [6:36] Jess talks about how social media influence has added value to companies. [8:52] The biggest opportunities for companies to increase their value through social media. [11:45] The number of followers a company has is irrelevant if there is no engagement with them. [12:10] The content of your social media must be used to start conversations. [13:50] Social media as a way to boost sales. [14:25] The opportunity for buyers to search for businesses that are not taking care of their online marketing, knowing that this is a way to add value to that company. [17:06] Deal of the week: Dustin Audet (Rocky Mountains). Sold Blackeye Roasting, Coffee, a company that started in 2011, and was built with great help from social media. [22:18] Robert Smith, CEO of Axcelerate Worldwide [24:06] Robert Smith talks about marketing's role in the growth and sale of a company. [25:59] The crucial importance of strategic marketing design. [28:32] How can you be disruptive in your industry? [33:45] Robert Smith talks about how to use the hidden value in a small business to increase its disruptive value. [35:51] Robert Smith details the reasons why you have to use disruption to scale your business. [40:23] Robert Smith gives tips for people preparing to sell their businesses. [46:38] Listing of the week: Chris Beckmen (Long Beach-Tustin, California). Large Marketing Agency with over 22 years of experience. Senior staff in place. Over $2.8 million in annual sales, SDE $900,000 a year. Pre-qualified for SBA loan.   Mentioned in this Episode: Check our new website The Deal Board United Franchise Group Transworld Business Advisors Transworld on Linkedin Transworld on Facebook Call us — 888-711-9018 Email us thedealboard@tworld.com Check Jess Bousa's website: Myexpomedia.com and schedule a strategy session! Call Dustin Audet at 970-618-9330 or email dustin@tworlddenver.com Visit Axcelerated.com, email Robert Smith at rsmith@axcelerated.com or call 719-338-4211 Call Chris Beckmen at 714-824-4492 or via email cbeckmen@tworld.com

The Real Deal with Jason Silverman featuring Geoffrey Colon: Disruptive Marketing Welcome to this edition of THE REAL DEAL with Jason Silverman! Jason Silverman got a chance to catch up with author, Geoffrey Colon, for a fun and truly eye opening conversation on the world of disruptive marketing. If you're looking to take your business (and… The post Disruptive Marketing with Geoffrey Colon appeared first on Jason M. Silverman.

The Real Deal with Jason Silverman featuring Geoffrey Colon: Disruptive Marketing Welcome to this edition of THE REAL DEAL with Jason Silverman! Jason Silverman got a chance to catch up with author, Geoffrey Colon, for a fun and truly eye opening conversation on the world of disruptive marketing. If you're looking to take your business (and… The post Disruptive Marketing with Geoffrey Colon appeared first on Jason M. Silverman.

Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and centre of most marketing plans. But what if that's not enough? What if most people ignore company messages? Geoffrey Colon is a compelling voice at the intersection of marketing, tech, and popular culture. DJ, data punk, podcaster and author, Geoffrey is a Communications Designer at Microsoft in Redmond, WA. Colon has spent 20 years in various marketing ca-pacities working for and with several of the most influential brands including Red Bull, Spotify, Netflix, American Express, The Economist, Coca-Cola, IBM, WWE and Food Network. Join us for this week's show as Geoff propels you out of your comfort zone and into the disruptive mindset you need for future success!