Uncover the profit-generating role packaging design plays in your product business. The Product, Packaging, and Profit podcast helps product-based businesses turn packaging design into a competitive edge to attract customers, grow sales and boost profits. Hosted by Kelley Kempel, former retail creative leader, and owner of Hidden Path Creative. Kelley is sharing the secrets that launched big brands, so your products can stand out.
Today, on Product, Packaging, and Profit, I'm sharing an easy way to position your product as a must-have gift without custom packaging design. This is something I learned while designing packaging at Kohl's. These two simple additions to your existing packaging make your products feel giftable and get shoppers to ask "Who would love this?" Things you won't want to miss: Simple additions to your existing packaging can make your products feel giftable Why not every product needs in holiday packaging My number one holiday packaging hack, listen to find out How to take the holiday packaging hack to the next level Why this is the most cost-effective holiday packaging option Where you can get what you need to position your product as giftable before your next market Download the Ultimate Packaging Checklist to not miss a thing in your packaging process: https://www.hiddenpathcreative.com/checklist Let's Keep In Touch: Subscribe to the Podcast for more product and packaging tips Follow me on Instagram https://www.instagram.com/hiddenpathcreative/ Follow me on LinkedIn https://www.linkedin.com/in/kelleykempel/ Find the transcript of this episode and other packaging design tips at www.hiddenpathcreative.com
Today, on Product, Packaging, and Profit, I'm talking with Kristin Fisher, the Founder of the gifting brand Bocu, a Retail Strategy Coach for Makers and Independent Retailers, and the host of The Buyerside Chat Podcast. With a profitable six-figure business and over 15 years of experience as a corporate retail Buyer, she is a retail industry expert on a mission to help female entrepreneurs get inside the mindset of a buyer to scale their small retail business with big retail strategy. Things you won't want to miss: Kristin's journey from corporate retail to entrepreneurship What retail buyers are looking for Aligning your product with retail values Applying big retail strategies to small businesses Scaling your small retail business Tips and considerations for wholesaling on Faire The significance of packaging for wholesaling Packaging's role in building customer connections Connect with Kristin: Follow Kristin Fisher on Instagram https://www.instagram.com/kristinfishercoaching Follow Shop Bocu on Instagram https://www.instagram.com/shopbocu www.shopbocu.com Listen to The Buyerside Chat podcast Let's Keep In Touch: Subscribe to the Podcast for more product and packaging tips Follow me on Instagram https://www.instagram.com/hiddenpathcreative/ Follow me on LinkedIn https://www.linkedin.com/in/kelleykempel/ Find the transcript of this episode and other packaging design tips at www.hiddenpathcreative.com
Today, on Product, Packaging, and Profit, I'm breaking down the five pieces of information every product package must include to comply with U.S. labeling regulations. This is one of the most asked questions I get from clients, and there are some easy fixes to implement and protect your business. These insights will ensure your packaging meets legal requirements and strengthens your brand. Things you won't want to miss: The significance of complying with federal regulations, focusing on the Fair Packaging and Labeling Act (FPLA) The need for product businesses to adhere to these regulations regardless of their size or industry How non-compliance with the FPLA can lead to fines from multiple states where the products are sold The five must-have pieces of information on your product package Easy formatting fixes for the trickiest part of the federal and state regulations Where on your packaging to include this important information Download the Ultimate Packaging Checklist to get the FPLA visual explanations: https://www.hiddenpathcreative.com/checklist Let's Keep In Touch: Subscribe to the Podcast for more product and packaging tips Follow me on Instagram https://www.instagram.com/hiddenpathcreative/ Follow me on LinkedIn https://www.linkedin.com/in/kelleykempel/ Find the transcript of this episode and other packaging design tips at www.hiddenpathcreative.com
Today on Product, Packaging, & Profit I'm chatting with Justin Chen. Justin Chen is the co-founder of PickFu, a polling platform anyone can use to get fast, reliable feedback from real people. Justin built PickFu with co-founder and college classmate John Li to use in their first business venture. People and businesses worldwide now rely on PickFu to help them make better data-driven decisions, faster. He has a BS in electrical engineering and computer science from UC Berkeley and an MS in engineering management from Santa Clara University. A firm believer in remote work, Justin braves Los Angeles traffic daily to shuttle his kids between school and activities. Things you won't want to miss from our chat What are customer insights, and how can they benefit your business Where Justin got the idea of PickFu polls How to run a PickFu poll to get insights on your packaging design Why using customer insights reduces risk in your business Connect with Justin and PickFu https://www.pickfu.com/#_r_hpc On Instagram https://www.instagram.com/pickfupolls/ Get 50% off your first poll with code: HPC Let's Keep In Touch: Subscribe to the Podcast for more product and packaging tips Follow me on Instagram https://www.instagram.com/hiddenpathcreative/ Follow me on LinkedIn https://www.linkedin.com/in/kelleykempel/ Find the transcript of this episode and other packaging design tips at www.hiddenpathcreative.com
Welcome to episode 15 of Product, Packaging, and Profit. Let's dive deeper into how packaging design can help you grow your project business. Specifically, how can packaging help you grow your visibility and reach? Things you won't want to miss The difference between growth and scaling How packaging can grow the visibility of your brand The most valuable thing packaging does for your product How packaging can free up your time The multiplication of packaging Let's Keep In Touch: Subscribe to the Podcast for more product and packaging tips Chat with Kelley: www.hiddenpathcreative.com/servicesguide Follow me on Instagram www.instagram.com/hiddenpathcreative Follow me on LinkedIn https://www.linkedin.com/in/kelleykempel/ Find the transcript of this episode and other packaging design tips at www.hiddenpathcreative.com
Welcome to episode 14 of Product, Packaging, and Profit. Let's chat about setting goals for your product business. Specifically, goals packaging design can help you achieve. Every business is different. That's why I'm talking about my top five favorite outcomes impacted by packaging design. Things you won't want to miss The five areas of goals to consider for your business The two different types of financial goals to set One type of goal that is unique to ONLY product-based businesses The most crucial intangible goal to set Let's Keep In Touch: Subscribe to the Podcast for more product and packaging tips Follow me on Instagram www.instagram.com/hiddenpathcreative Follow me on LinkedIn https://www.linkedin.com/in/kelleykempel/ Find the transcript of this episode and other packaging design tips at www.hiddenpathcreative.com
Welcome to episode 13 of Product, Packaging, and Profit. Today, I'm breaking down why the investment in packaging design for a product business feels a little scary. It's expensive, another expense, and you don't always know the outcome. So how do you know if investing in packaging will get you a good return on your investment? Things you won't want to miss Why investing when you have a product business is unique Considering both the expense of packaging design and producing the packaging How most product businesses default to DIY and home printing How business goals connect to packaging ROI Three ideas for measuring the return on investment of packaging design Let's Keep In Touch: Join me At Ultimate Product Party www.hiddenpathcreative.com/upp Subscribe to the Podcast for more product and packaging tips Follow me on Instagram @hiddenpathcreative Follow me on LinkedIn @kelleykempel Find the transcript of this episode and other packaging design tips at www.hiddenpathcreative.com
Welcome to episode 12 of Product, Packaging, and Profit. Today I'm chatting with Kerrie Fitzgerald. Kerrie Fitzgerald the founder of Kerrie Fitzgerald LLC - an eCommerce and product business consulting & educational agency, and host of top 100 marketing podcast- The 6 Figure Product Business Podcast. As a digital marketing expert, Kerrie helps eCommerce businesses create “wildly in demand” brands that their customers are obsessed with. Her unique framework stems in organic marketing that brings in consistent sales and traffic without focusing a dime on ads. After starting her first high-end pet eCommerce business, The Dapper Dog Box in 2016, she grew the business to multi 6 figures of revenue in two years without funding, staff or support and successfully sold the business in 2019. During that time, she was featured in Buzzfeed, Forbes and Mariah Carey's Christmas gift guide wish list. She is a proud boy & dog mom, hot sauce and coffee lover and is an east coast transplant living in Seattle. Things you won't want to miss from our chat What is a cult-ish product? Why creating an awesome experience is essential in your eCommerce business Why cultivating obsession with your customers is Kerrie's favorite marketing strategy The energy of in-person events and meeting internet friends in-person How you can hang out with us at the Ultimate Product Party in May! Join us At Ultimate Product Party: www.hiddenpathcreative.com/upp Connect with Kerrie https://kerriefitzgerald.com On Instagram @kerrie.a.fitzgerald FREE VIDEO TRAINING- 4 Proven Ways To Grow Your Ecommerce Sales (without ads)https://marketing-by-kerrie.mykajabi.com/evergreen4provenways Let's Keep In Touch: Subscribe to the Podcast for more product and packaging tips Follow me on Instagram @hiddenpathcreative Follow me on LinkedIn @kelleykempel Find the transcript of this episode and other packaging design tips at www.hiddenpathcreative.com
Welcome to episode 11 of Product, Packaging, and Profit. Today I'm chatting with Allison Carter and Cat Hildner, the Ultimate Product Party hosts. Allison and Cat were two strangers who connected at a conference, turned into business besties, and a few years later saw a gap in the product-based business space and decided to take action to fill it. In addition to the two businesses they run individually, Allison and Cat are the founders and hosts of Ultimate Product Party (UPP for short!). UPP is a 2-day creative conference that serves product-based businesses. Allison and Cat create a unique experience and space for the product-based business owner where they can connect with other like-minded small business owners who are looking to grow, scale, and make more money! UPP is definitely not your average biz conference - it's a business meets FUN party, full of action-focused education and immediate takeaways for attendees to apply to scale. The next chance to attend UPP will be May 17-18, 2023 in Nashville! Things you won't want to miss from our chat The psychic reading that almost canceled the Ultimate Product Party before it started Why the theme of Ultimate Product Party 2023 is TRUST What you can expect when you attend UPP All the tea about last year's investment and what Allison and Cat are investing in this year for UPP What makes Allison feel like a TikTok beauty influencer How you can join us there! Join us at the Ultimate Product Party: www.hiddenpathcreative.com/upp Connect with Allison + Cat www.ultimateproductparty.com On Instagram @ultimateproductparty, @kittymeawboutique, @allisoncartercelebrates Get the freebie: a 5 step game plan for selling more products! https://www.ultimateproductparty.com/upp-blog/game-plan-for-your-product-based-business Let's Keep In Touch: Subscribe to the Podcast for more product and packaging tips Follow me on Instagram @hiddenpathcreative Follow me on LinkedIn @kelleykempel Find the transcript of this episode and other packaging design tips at www.hiddenpathcreative.com
Welcome to episode 10 of Product, Packaging, and Profit. As small business owners, we can build businesses on our own terms, but how do we fill in the gaps? In this episode, I'm talking about the freedom I have to make decisions and why I made finding a sense of community a priority last year. We'll cover Why freedom is important to business success The differences between online and in-person community Where I've found my people The event I'm looking forward to this year How you can join me there! Join Me At Ultimate Product Party: www.hiddenpathcreative.com/UPP Let's Keep In Touch: Subscribe to the Podcast for more product and packaging tips Follow me on Instagram @hiddenpathcreative Follow me on LinkedIn @kelleykempel Find the transcript of this episode and other packaging design tips at www.hiddenpathcreative.com
Welcome to episode 9 of Product, Packaging, and Profit. In this episode, we're talking with Andrea Liebross is a coach, speaker, podcast host, and soon-to-be published author who is known for helping bold, ambitious women make clear, confident decisions, so that they get exactly what they want, every time, and not just add another thing to their to-do list. Andrea's clients become “I've got this” kind of women by creating their own custom secret sauce for success in both life and business; the sauce has just two ingredients - the right mindset and solid systems. Andrea shows women how to shift from believing what they want is impossible, complex and daunting to possible -just by simplifying, making things doable and FUN (even the systems) and adding a bit of confidence. Andrea's signature process leads them to find success on their OWN terms and ultimately joy and freedom in life and business. After graduating from Dartmouth College and marrying the guy that lived down the hall, Andrea and her husband settled in Indianapolis. Over the last few decades, Andrea has started 3 successful businesses and ultimately became a certified business and life coach, all while raising two kids, now ages 21 and 18, and several giant puppies. In this episode, we break down Creating a vision for 2023 and a plan for immediate traction Why writing S.M.A.R.T.E.R. Goals (that includes Exciting and Risky) are key Defining The Work Worth Doing! Integrating your plan into your daily and weekly actions to create traction Building your own personal board of directors and who should be on your board How revisiting, reflecting, and revising the plan creates a high-value cycle of growth How to build and USE a plan that aligns with your needs Leaving room in the plan for some magic! Why your feelings are important in the planning process Connect with Andrea: www.andreaslinks.com What's Your Productivity Archetype? Quiz http://www.andrealiebross.com/quiz https://www.instagram.com/andrea.liebross.coaching/ Work with Me: Packaging Launchpad: www.hiddenpathcreative.com/packaging-launchpad Let's Keep In Touch: Subscribe to the Podcast for more product and packaging tips Follow me on Instagram @hiddenpathcreative Follow me on LinkedIn @kelleykempel Find the transcript of this episode and other packaging design tips at www.hiddenpathcreative.com
Welcome to episode 8 of Product, Packaging, and Profit. Effective packaging design works hard to sell your product so you can spend your time in other parts of your business. In this episode, we're breaking down a simple framework for making design decisions for product packaging. What are the ABCs of packaging design? How to make design decisions from your customer's perspective Why someone needs to be able to identify your product from 15 feet away What customers are REALLY buying when they purchase a product That thing about packaging design that is hard to put your finger on Kelley reveals the product she just bought because the brand used the ABCs of Packaging Design Work with Me: Packaging Review Party: www.hiddenpathcreative.com/packagingprinterlist If you're listening to this after January 2023, don't worry you didn't miss out. You can join the waitlist to get invited to the next party. Packaging Design Services: https://www.hiddenpathcreative.com/service-guide-signup Let's Keep In Touch: Subscribe to the Podcast for more product and packaging tips Follow me on Instagram @hiddenpathcreative Follow me on LinkedIn @kelleykempel Find the transcript of this episode and other packaging design tips at www.hiddenpathcreative.com
Welcome to episode 7 of Product, Packaging, and Profit. In this episode, we're talking with Lauren Felter of Felter Unfiltered. Lauren is a design educator for non-designers. After spending the first decade of her career overseeing marketing and operations for a university admissions office, she blew it up to do it her own way. She turned her highly sought-after university design course into one specifically for business owners, VAs, and professionals who aren't graphic designers but find designing an inevitable part of their regular to-do list. She prides herself on a no-shame, no-shade approach to her education, branding services, and website design. In this episode, we break down What inspired Lauren to start teaching design to non-designers What to know before you DIY your design How to view a design through the lens of a customer Lauren's top piece of advice for designing product packaging When to hire a designer vs. when to do it yourself Connect with Lauren: https://felterunfiltered.com https://www.instagram.com/felter.unfiltered/ Work with Me: Grab the Packaging Printer List: www.hiddenpathcreative.com/packagingprinterlist Packaging Design Services: https://www.hiddenpathcreative.com/service-guide-signup Let's Keep In Touch: Subscribe to the Podcast for more product and packaging tips Follow me on Instagram @hiddenpathcreative Follow me on LinkedIn @kelleykempel Find the transcript of this episode and other packaging design tips at www.hiddenpathcreative.com
Welcome to episode 6 of Product, Packaging, and Profit. In this episode, we're talking about the holiday shopping experience! What makes for an exciting holiday shopping experience Kelley's holiday shopping traditions Holiday packaging trends we're already seeing The one Holiday product and packaging trend you can't get away from The big idea that we think will be everywhere next year Bonus content coming your way this December Resources Images & transcript: www.hiddenpathcreative.com/podcast-ep/6-holiday-packaging-design-we-love-2022 Work with Me: Grab the Packaging Printer List: www.hiddenpathcreative.com/packagingprinterlist Packaging Design Services: https://www.hiddenpathcreative.com/service-guide-signup Let's Keep In Touch: Subscribe to the Podcast for more product and packaging tips Follow me on Instagram @hiddenpathcreative Follow me on LinkedIn @kelleykempel Find the transcript of this episode and other packaging design tips at www.hiddenpathcreative.com
Welcome to episode 5 of Product, Packaging, and Profit. In this episode, we're talking about how to design product packaging for maximum shelf presence Defining shelf presence Are people really still shopping in stores? Using market research to inform shelf presence How to design for shelf presence Cut through the visual noise How packaging is like a billboard Resources Mood:Media: https://moodmedia.com/ae/2021-shopper-sentiments/ Dauntless by Kara Goldin: https://amzn.to/3OpQzaY Work with Me: Grab the Packaging Printer List: www.hiddenpathcreative.com/packagingprinterlist Packaging Design Services: https://www.hiddenpathcreative.com/service-guide-signup Let's Keep In Touch: Subscribe to the Podcast for more product and packaging tips Follow me on Instagram @hiddenpathcreative Follow me on LinkedIn @kelleykempel Find the transcript of this episode and other packaging design tips at www.hiddenpathcreative.com
Welcome to episode 4 of Product, Packaging, and Profit. In this episode, we're talking about competitive audits for your brand and product. Are you wondering what the heck a competitive audit is? We'll cover that too. Whether you call it a market audit, competitive audit, or comp shop why you should be keeping notes on what your competitors are doing and what your ideal customers are seeing. How to inform your brand, product, and packaging strategy by tracking what's working and not working for your competition. The brands and products you need to look at beyond your direct competitors. When, where, and how to go competitive shopping What to do with all of the notes, photos, and samples you collect while conducting a market audit. Why the holiday shopping season is the perfect time to start your competitive shopping practice. Work with Me: Grab the Packaging Printer List: www.hiddenpathcreative.com/packagingprinterlist Packaging Design Services: https://www.hiddenpathcreative.com/service-guide-signup Let's Keep In Touch: Subscribe to the Podcast for more product and packaging tips Follow me on Instagram @hiddenpathcreative Follow me on LinkedIn @kelleykempel Find the transcript of this episode and other packaging design tips at www.hiddenpathcreative.com
Welcome to episode 3 of Product, Packaging, and Profit. In this episode, we're talking about the product's journey from idea to shelf, including Dream retailers for your product Is the direct-to-consumer model dead? Benefits of getting your product in stores The 6 steps of getting your product from idea to shelf Creating a win-win relationship with stores Work with Me: Grab the Packaging Printer List: www.hiddenpathcreative.com/packagingprinterlist Packaging Design Services: https://www.hiddenpathcreative.com/service-guide-signup Let's Keep In Touch: Subscribe to the Podcast for more product and packaging tips Follow me on Instagram @hiddenpathcreative Follow me on LinkedIn @kelleykempel Find the transcript of this episode and other packaging design tips at www.hiddenpathcreative.com
Today's episode is all about the power of packaging in a product-based business, and I share why I'm so passionate about packaging design. In this episode, you'll hear: What packaging can do for your business Creating connections with customers Elements of an ideal customer profile Standing out in a crowded product category Adding credibility to your product How packaging can add value to your product Packaging design that elevates product price What customers won't tell you about how they shop Work with Hidden Path Creative: Grab the Packaging Printer List: www.hiddenpathcreative.com/packagingprinterlist Packaging Design Services: https://www.hiddenpathcreative.com/service-guide-signup Let's Keep In Touch: Subscribe to the Podcast for more product and packaging tips Follow me on Instagram @hiddenpathcreative Follow me on LinkedIn @kelleykempel Find the transcript of this episode and other packaging design tips at www.hiddenpathcreative.com
Welcome to the first episode of Product, Packaging, and Profit. Today I'm sharing why I started the podcast and what you can expect from the show. In this episode, you'll hear: Why I never thought I'd have a podcast Why I started Hidden Path Creative A little bit of my corporate retail experience and how it helps product-based businesses Where product innovation happens (hint it's not in big companies) Work with Hidden Path Creative: Grab the Packaging Printer List: www.hiddenpathcreative.com/packagingprinterlist Packaging Design Services: https://www.hiddenpathcreative.com/service-guide-signup Let's Keep In Touch: Subscribe to the Podcast for more product and packaging tips Follow me on Instagram @hiddenpathcreative Follow me on LinkedIn @kelleykempel Find the transcript of this episode and other packaging design tips at www.hiddenpathcreative.com
© 2020-2025 Ivy Podcast Discovery LLC
