Podcasts about packaging design

What happens when an old-school creative jumps headfirst into AI? In this episode of Leader Generation, Tessa Burg talks with Sergio Cardona for an eye-opening look at how technology is changing the creative process.  Sergio shares his journey from traditional design roots to becoming a leader in AI-driven creativity, showing how curiosity and adaptability can open new doors for any creative professional. You'll hear how tools like Midjourney and ChatGPT help Sergio move faster, break through creative blocks, and tell richer, more engaging stories.  But this conversation goes beyond tools—it's about mindset. Whether you're a designer, marketer, or just AI-curious, you'll walk away with fresh insights on how to partner with technology without losing the human spark that makes great work stand out. Give it a listen—you'll be inspired to rethink what's possible. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.    About Sergio Cardona: Lead AI Designer at Mod Op, Sergio Cardona is a multidisciplinary designer with a focus on packaging design, 3D packaging CGI, modeling and creative technology. He moved to the U.S. at 17 and studied Packaging Design at FIT. Since starting his career in 2007, he's grown his skills by blending traditional design with new tools and technologies. He's now expanding into AI design, bringing intelligent systems into his workflow while staying true to strong design fundamentals. By combining classic design, motion and 3D packaging CGI with the power of AI, Sergio creates work that's both creative and scalable. He's known for balancing sharp visual instincts with a systems-driven mindset—treating design as both a craft and a collaboration between human creativity and technology.   About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

From bubble-blister blunders to boxy behemoths, this episode is all about packaging faux pas! The Cracktastic Plastic crew tears into the toy world's most impractical, ugly, and downright disastrous designs. Whether it's packaging that's impossible to open without a power tool, or graphics that look like they were barfed out by a broken dot matrix printer, we're calling out the clunky, the confusing, and the completely cringe-worthy. Join us as we unwrap the worst the toy aisles had to offer! Then we talk about KD Toys-n-Customs to see if we should go there someday. Watch here: https://youtube.com/live/mUf0Z39mhps  Listen & subscribe wherever you get your podcasts or connect with us at http://cracktasticplastic.com Join this YouTube channel to get access to perks: https://www.youtube.com/channel/UCMCHHobJInn0AGC6LTegW8g/join  Like us on https://www.facebook.com/cracktasticplastic Follow us at https://www.instagram.com/cracktasticplastic Follow us at https://twitter.com/cracktasticpod Follow us at https://www.tiktok.com/@cracktasticplastic  Follow us at https://www.threads.net/@cracktasticplastic  Subscribe at https://www.youtube.com/cracktasticplastic Support us at https://www.patreon.com/cracktasticplastic And lastly, check out all the amazing shows at http://thepfpn.com

What makes a good impression? Can the right packaging—a perfectly folded, beautifully designed box—turn a simple donut into something special? Can the feel of a burger wrapper, or the weight of a coffee cup in your hand, shape not just the way we experience food, but the way we remember it?It turns out, the answer is yes.In this episode of Voices of Leadership, I sit down with Jennifer Appleby Vines, CEO of Georgette Packaging, to explore the fascinating intersection of branding, design, and human connection. Jennifer didn't set out to run a packaging company, but leadership isn't always a straight path. Jennifer started in the hospitality industry and built a successful career with the Charcoal group. She then co-founded Crumby Cookie Dough, a business that launched just as the world shut down in 2020. At the same time, she was working part-time at Georgette Packaging, a role that, at first, was just another piece of the puzzle. Until it wasn't.When the opportunity arose to buy the company as an employee, Jennifer took the leap. She navigated the unique transition from team member to CEO, and today, she continues to grow Georgette, helping businesses wrap their products and their stories in packaging that matters. As Jennifer has learned, great branding isn't just about a logo or a box it's about connection, trust, and the emotional impact of a well-crafted experience.We also talk about turning 50. It's not just another birthday. It's a threshold. A shift. A moment when you start to see the world, and yourself, a little differently.For Jennifer, it came with a revelation: what other people think really doesn't matter. And this milestone wasn't about age, it was about freedom.And what is she doing with this newfound freedom?Well, for starters…she's dancing.Links and ResourcesGeorgette Packaging WebsiteGeorgette InstagramJennifer's InstagramLinkedInAmplify Your Voice 2025 Ticket LinkConnect With UsVoices of Leadership PodcastInstagramLinkedInBespoke Productions WebsiteBespoke Productions Instagram

INTRODUCTIONReady to rethink compostable packaging? In this episode, Emily McGill from BSI Bio dives into the Compostable Field Testing Program (CFTP), an initiative that open-sources field trial data to drive progress in the industry. Curious about what they've uncovered? In addition to several key takeaways, you'll learn the key differences between field and lab testing, how methodologies are evolving, and which materials have been put to the test.Plus, there's a big update! Since recording, the program is forging ahead — actively seeking collaboration on strategy and fundraising for its next research phase. The focus? Building a game-changing matrix comparing disintegration rates with composting conditions. This is crucial intel for both composters and the packaging industry.I loved how Emily takes a step back to explain things, making even the process of "playing" with open-source data and graphs fascinating—whether you're a composter, product designer, manufacturer, policymaker, or brand.And don't miss the final minute, where Emily shares her vision for the future—it's worth sticking around for!RESOURCES MENTIONED IN THIS EPISODEEpisode 55 “[Certifications Spotlight Audio Clip 8] The OK Compost Certifications: Home & Industrial” with Love-Ese Chile: https://www.look4loops.com/packaging-podcast/ep55-certifications-review-ok-compost-home-industrial  BSIbio Packaging Solutions: https://bsibio.com/  The burning question came from Flavie of Lactips in episode 40: https://www.look4loops.com/packaging-podcast/ep40-milk-protein-plastic-free-polymer-recyclable-biodegradable-soluble  Emily invites us to check on the hashtag on LinkedIn #makecompostmainstreamShe is also suggesting to reflect on the meta crisis: What work can I do now here? What vector of change am I?WHERE TO FIND EMILY AND THE COMPOSTABLE FIELD TESTING PROGRAM (CFTP)?The website of the Compostable Field Testing Program (CFTP): https://www.compostabletesting.org/ Contact page: https://www.compostabletesting.org/contact/ LinkedIn of Emily: https://www.linkedin.com/in/emily-mcgill/    ABOUT ABOUT EMILY MCGILL FROM BSIBIO PACKAGING SOLUTIONS Emily McGill is the Program Director of the Compostable Field Testing Program (CFTP), an international research project gathering real-world disintegration data for compostable items from composting facilities across North America, cofounded by the Compost Research and Education Foundation and BSIbio. With a bachelor in Bioresource Engineering, Emily has conducted and remotely coordinated field tests since 2014, and helped lead the development of standardized methods for field testing within ASTM. Her consulting experience includes solid waste management planning at corporate and municipal levels as well as policy development and product design for zero waste and single-use plastic reduction. Since 2015 she has fostered community-based projects in urban sustainability, circular economy and regenerative systems design. She is a micro-composter, feeding the soil in her collaborative community garden in Vancouver, British Columbia, and is the co-founder of Master Recycler Vancouver, a zero waste education program for adults.PODCAST MUSICSpecial thanks to Joachim Regout who made the jingle. Have a look at his work here. I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

Lisa Simonsen packs eggs for a living...just kidding. If you're looking for a designer's view of front of pack labels that are upcoming, this is the episode for you.  Connect with Lisa here: https://www.linkedin.com/in/lisa-simonsen/Find out more at Lisa's website: https://www.simonsendesigns.com/

I thought TeaSquares' unique multi-serve pouch would stand out—it did, but for the wrong reasons. Customers were confused by the packaging, and sales suffered. We switched to single-serve bars that aligned with category norms, and sales improved significantly.In this episode, I sit down with Sanders, founder of NUEX Creative, to discuss how packaging design can make or break your product on the shelf and online. We'll dive into strategies for creating packaging that attracts customers and drives sales.

Shani Darden, the founder of Shani Darden Skincare, has built a name as Hollywood's go-to skincare expert. She is trusted by stars like Jessica Alba, Chrissy Teigen, and Kelly Rowland for her results-driven approach. After training under a top dermatologist, she developed her own formulations, launching her flagship studio in Beverly Hills in 2019 and securing a coveted spot at Sephora in 2020. In this episode, Shani talks about how she went from mixing masks in her childhood home to creating one of the most sought-after skincare brands. She opens up about navigating the beauty industry, building a brand without a roadmap, and staying hands-on with clients while scaling a business. You'll hear her insights on effective product development, the power of social media, and the strategies she learned over her career. Timestamps:[00:00] Introduction[04:08] Creating Retinol Reform and entering the skincare industry[05:14] Transitioning from service-based work to product development[06:27] Challenges in launching a skincare brand[07:35] The importance of trial and error in product creation[08:42] How Sephora became a major retail partner[09:56] The role of packaging and refining the brand[10:45] Building a team that aligns with brand values[11:33] Why hiring slow is crucial for long-term success[12:18] Social media's impact on personal branding[13:09] How client feedback shapes product development[14:21] The challenges of balancing retail deadlines with product quality[15:37] Tips for building an engaged online community[16:42] Overcoming self-consciousness in social media marketing[17:15] Experimenting with content strategies for better engagement[18:29] Finding balance between content creation and business operations[19:45] Adjusting to entrepreneurship and leadership roles[20:56] The importance of mentorship and learning from mistakes[21:33] Rapid-fire business and skincare advice[22:12] Common skincare mistakes and how to avoid themResources Mentioned:Retinol Reform | WebsiteSephora | WebsiteShani Darden Skincare | WebsiteFollow Nancy Twine:Instagram: @nancytwinewww.nancytwine.comFollow Makers Mindset:Instagram: @makersmindsetspaceTikTok: @themakersmindset

030 | Maskottchen können Marken emotional aufladen und als starke Sympathieträger fungieren. In dieser Episode spricht Jenny Zielinski über die Kraft von Charakterdesigns, die Bedeutung von Spezialisierung im Branding und wie Marken durch visuelle Identität nachhaltig wirken. Du erfährst, warum sich Unternehmen durch Maskottchen von der Konkurrenz abheben und ihre Markenbotschaft spielerisch transportieren können.

In this episode, we cover creative packaging, premium pricing, sustainability, and unboxing strategies to boost consumer perception and e-commerce success. Transform your brand's presence with the power of packaging! Join Kitty Lai, a seasoned expert in design and branding, as she shares her journey from a young worker in a packaging factory to designing for iconic brands like Ted Baker and Cath Kidston. Discover how effective packaging can elevate your product, enhance brand recognition, and even lead to viral success. Kitty unpacks the secrets behind choosing the right packaging materials and designs that captivate customers and communicate value.    Imagine turning a simple kitchen knife, initially priced at $30, into a premium product that sells for $129 just by changing its packaging. Kevin King and Kitty Lai explains how strategic design changes can justify higher prices and improve product perception. Dive into the world of e-commerce and learn how market research can uncover customer willingness to pay more for perceived value. Kitty emphasizes sustainability, nudging brands towards recyclable and reusable options that resonate with today's environmentally-conscious consumers.   For those looking to expand from e-commerce to retail, Kitty offers invaluable insights into selecting and sourcing packaging that aligns with your brand's identity and customer expectations. She discusses the art of the unboxing experience, where simplicity and thoughtful design can transform customer satisfaction into loyalty. Whether you're an Amazon seller on a budget or a growing brand, Kitty's guidance on maintaining design consistency and leveraging creative packaging will inspire you to surprise and delight your customers. In episode 430 of the AM/PM Podcast, Kevin and Kitty discuss: 00:00 - The Importance of Packaging for Branding 03:23 - Career Path in Design Industry 06:02 - Evolution of Design Trends 11:31 - The Impact of Packaging Design 14:11 - Importance of Branding and Packaging 22:19 - Packaging Strategies for Amazon Businesses 27:08 - The Value of Presentation in Marketing 29:48 - Enhancing Customer Experience Through Packaging 31:19 - Packaging Design and User Experience Importance 34:01 - The Power of Packaging Extras 37:39 - Creative Packaging Solutions for Clients 39:57 - Packaging Design and Brand Consistency 45:29 - Importance of Brand Consistency 47:07 - Impacts of Creative Packaging Design 49:39 - Exploring Creativity in Brand Marketing 50:57 - Maximizing Packaging Impact 51:45 - Kevin King's Words of Wisdom

In this episode of Women in Motion, Lee Kantor interviews Sharon Eucce, founder of Packaging Chic. Sharon shares her journey from the printing industry to packaging, highlighting the challenges she faced during industry disruptions. She discusses the critical role of quality packaging in differentiating products, particularly in beauty and specialty food sectors. Sharon discusses the […]

Discover the story of Marget Larsen, a trailblazing designer whose iconic Christmas boxes, bold typography, and fearless creativity shaped mid-century advertising and design in San Francisco right as the psychedelic / counterculture era was budding, with industry insights from guest Sean Adams, previous AIGA President, and Dean at Art Center._______Support this podcast with a small donation: Buy Me A CoffeeThis show is powered by Nice PeopleJoin this podcast and the Patreon community: patreon.com/womendesignersyoushouldknowHave a 1:1 mentor call with Amber Asay: intro.co/amberasay_______Sources:Book — Baseline ShiftDesign Observer Article by Sean AdamsCommunication Arts FeatureBook — Earthquakes, Mudslides, Fires & Riots: California and Graphic Design by Louise SandhausAbout MargetMarget Larsen was a trailblazing designer and art director who transformed mid-20th-century advertising with her bold, unconventional approach. Born in San Francisco in 1922, Larsen began her career at I. Magnin, where she discovered her passion for typography and lettering while taking night classes at the California School of Fine Arts. She rose to prominence as the art director at Joseph Magnin, a trendsetting department store, where her iconic Christmas boxes turned gift packaging into collectible works of art. Larsen later joined the boutique agency Weiner & Gossage, where her groundbreaking ads combined witty copy with daring typography, earning national acclaim. From designing bread wrappers to creating fundraising sweatshirts for Beethoven enthusiasts, Larsen's fearless creativity knew no bounds. Despite her immense contributions, Larsen's name remains largely forgotten in design history, though her work continues to inspire with its playful wit and timeless innovation. She passed away in 1984, leaving behind a legacy that shaped advertising, packaging, and graphic design as we know it. About SeanSean Adams is a celebrated designer, author, and educator whose work has shaped the design industry for decades. As the Dean of the Visual Art and Communication Design Department at ArtCenter College of Design, Sean has mentored countless designers while championing the importance of design history and storytelling. He is the only two-term national president in AIGA's 100-year history and a recipient of the prestigious AIGA Medal, the organization's highest honor. Sean co-founded the renowned design firm AdamsMorioka, working with iconic clients like Disney, The Academy of Motion Picture Arts and Sciences, and The Metropolitan Opera. He has authored several influential books, including The Designer's Dictionary of Color and How Design Makes Us Think. As a passionate advocate for elevating overlooked figures in design history, Sean brings his expertise and insight to today's conversation about Marget Larsen's remarkable contributions to the field.Follow Sean:Instagram: @seanaadamsWebsite: AdamsMorioka.comLinkedIn: Sean Adams ____View all the visually rich 1-min reels of each woman on IG below:Instagram: Amber AsayInstagram: Women Designers Pod

Discover the ultimate guide to Costco packaging design in this must-watch episode! Whether you're a designer, brand manager, or entrepreneur, we break down the secrets to designing packaging that meets Costco packaging requirements and sells. Learn how to navigate the unique challenges of club store packaging, from maximizing pallet efficiency to the "5-second, 5-foot rule" for grabbing customer attention. Find out why Costco demands more than just great design—it requires strategic thinking. We'll dive into the essentials of three-side shoppable pallets, the journey of earning a spot on the Costco floor, and how to innovate with sustainable materials like plastic-free packaging. Stay until the end to uncover the biggest missed opportunity in Costco packaging that could transform your approach to how to design packaging for club stores and beyond. Packed with actionable insights, this episode is your go-to resource for mastering Costco packaging requirements.

In this podcast, we highlight Nefab's second Sustainability Packaging Design Competition, held in collaboration with San José State University (SJSU). This year, SJSU's Packaging Degree students were tasked with creating sustainable packaging solutions for Cloud Network Routers, vital to cloud networking. Derek Lam, Senior Designer at Nefab, and the winning team—Bea Nguyen, Yvonne Nguyen, and Yaoyao Li—discuss the competition. Image courtesy of Nefab

INTRODUCTIONNo, reusables are not just single-use items with a QR code slapped on to encourage reuse! True reusability starts with intentional design right from the beginning.That's exactly why it's so valuable to learn from Annie Legroulx, Director of Innovation at Cambium, based in Montréal. With her expertise in designing and distributing eco-friendly takeout solutions, she has firsthand experience navigating the challenges of transitioning from single-use to reuse systems.In this episode, we'll explore:Why eco-design must balance standardization with adaptability for different food applications.How a local supplier can play a key role in overcoming challenges such as condensation, traceability, and procurement hurdles.And what a well-thought-out end-of-life approach should involve, whether your packaging is recyclable or compostable.I admire Annie's dedication to collaborating with diverse stakeholders to address real-world needs. Her pragmatic and grounded view of reuse—as part of a necessary transition that still leaves room for certain single-use applications—feels refreshingly practical and actionable.RESOURCES MENTIONED IN THIS EPISODEThe initial burning question came from Evelio in episode 29 “The impact of eye-catching packaging design as well as hidden structural design”: https://www.look4loops.com/packaging-podcast/ep29-user-experience-structural-design-luxury-tertiary  Check out the result of Annie's Apple Packaging Reuse project “White Box Lab” on this instagram account she had created for it: https://www.instagram.com/whiteboxlab/  Annie loved the series with Mme & M Recyclage: feel free to listen to them as well in episodes 28, 33, 35, 37, 39, 41 and 43.One of Cambium's main partners is an organization dedicated to the eco-responsible transition of cafes and restaurants and is called “La vague”: https://www.la-vague.ca/. Some other partners mentioned:Retournzy: https://retournzy.ca/ Ecocup: https://www.ecocup-quebec.ca/fc/service/shipping-returns/ Bopaq: https://bopaq.com/ Cupko: https://cupko.ca/ Cano: https://www.canocompany.com/ We also mentioned episode 12: “When cups initiate a reusable ecosystem to take the waste out of takeout” with Cody Irwin of ShareWares: https://www.look4loops.com/packaging-podcast/ep12-reusable-cup-takeout You are also encouraged to check the numerous webinars and content on Sustainable Packaging Coalition (https://sustainablepackaging.org/) of GreenBlue and on Ellen MacArthur Foundation with their initiative “Scaling Returnable Packaging” (https://www.ellenmacarthurfoundation.org/scaling-returnable-packaging/overview).WHERE TO FIND ANNIE AND CAMBIUM?The Cambium Distribution website with a focus on their reusable page: https://cambiumdistribution.com/cambium-reutilisable/ in French and https://cambiumdistribution.com/en/cambium-reutilisable/ in EnglishPress release about this reuse project: https://www.packaging-gateway.com/news/cambium-la-vague-reusable-containers/?cf-view LinkedIn of Annie: https://www.linkedin.com/in/annie-legroulx/  Annie Legroulx website for her “Sustainable Packaging and Circular Design Consultancy”: https://www.dringdring.ca/ ABOUT ANNIE LEGROULX FROM CAMBIUM DISTRIBUTION Annie is a product designer specialized in eco-design and circular economy. She holds a Bachelor's in Environnemental Design from the University of Quebec in Montreal. Entrepreneur, lecturer at the University of Montreal for over 10 years and sustainability consultant, Annie's expertise in sustainable packaging design and waste management have lead her to advise businesses, organisations and cities on a wide range of waste reduction initiatives over the years.Currently, she is Director of Innovation, Sustainability Consultant and co-owner at Cambium Distribution, a Montreal-based company specialized in the design and distribution of sustainable packaging solutions.  Her latest project at Cambium has been developing a range of reusable containers specifically designed to scale reusable packaging in the foodservice industry.PODCAST MUSICSpecial thanks to Joachim Regout who made the jingle. Have a look at his work here. I am happy to bring a sample of our strong bonds on these sound waves. Since I was a child, he made me discover a wide range of music of all kinds. I am also delighted he is a nature lover and shares the Look4Loops 'out of the box philosophy'. He is an inspiring source of creativity for me. 

In this episode, Brandon Frank and Ben Gold take a deep dive into how AI continues to shape PPC Packaging's workflows and beyond. They discuss tools like Apollo and SIG Parser for sales enablement and CRM insights, explore AI's potential in packaging design, and even touch on personal projects like AI's role in education and family safety. Whether it's streamlining lead generation or rethinking the future of work, this episode has something for everyone curious about leveraging AI effectively.In this episode, we'll talk about:Streamlining Sales with AI: Ben and Brandon discuss how tools like Apollo and SIG Parser are improving PPC's lead generation and CRM management, saving time while maintaining personalization. Exploring automation tools like Make and Zapier to enhance efficiency.Packaging Design and Ideation: Brainstorming how AI tools like DALL-E 3 and MidJourney can help with packaging design by generating visual concepts based on specific requirements. AI in Education and Family Safety: Ben shares plans for his upcoming AI family safety workshop, aimed at helping parents and kids prepare for the future of work and education.Ben Gold is an AI strategist and consultant with over 20 years of experience in the technology sales sector. He helps organizations navigate the complex landscape of AI adoption and implementation, bridging the gap between technical concepts and business objectives. Ben's specializations include AI strategy development, change management, talent acquisition, ethical AI deployment, and AI-driven workflow optimization. Passionate about making AI accessible, Ben focuses on providing actionable steps and working hands-on with clients to implement and optimize AI strategies. He is the first video game world champion and a thought leader in the technology industry.For more information and to explore other episodes, go to https://www.ppcpackaging.com/packology-podcast-1Follow PPCPackaging on social media!  LinkedIn: https://www.linkedin.com/company/pacific-packaging-components-inc-/ Facebook: https://www.facebook.com/PPCPackaging/ Instagram: https://www.instagram.com/ppcpackaging/?hl=en Website: http://www.ppcpackaging.com/Find out more about Ben on his website and connect with him on LinkedIn and Email.Website: bengoldai.com LinkedIn: linkedin.com/in/bengoldsalesEmail: ben@bengoldai.comThe views and opinions expressed on the “Packology” podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This podcast is an independent production of Packology, and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2024. 

Zach Ranen is the co-founder of David, a protein bar brand which disrupted the market with 50% more calories from protein than any other bar and a groundbreaking dollar-to-protein ratio. In this episode of the DTC POD, Zach shares David's pre-launch and launch strategies, leading to 1M+ dollars in sales in the first week. This includes engaging with influencers like Peter Attia and Andrew Huberman and giving away 20,000 product samples. Zach also gives insights into their R&D process, how they built the David brand, their product-led approach to growth, and future plans.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Pre-Launch and Launch Tactics2. Product-Led Approach to Growth3. Product Sampling Marketing4. Influencer Partnerships5. Viral Marketing Strategies6. Brand Development 7. Naming and Visual IdentityTimestamps00:00 The idea behind David protein bars05:59 From working in private equity to founding Raize and eventually David16:55 Balancing taste with nutrition in developing David protein bars24:22 David as a product-led company27:52 Brand building for David: name, packaging, launch35:04 Key lessons on manufacturing, distribution, product launch, and virality43:53 David's $10M seed funding, key investors, and influencers48:10 Next steps for growth, channel allocation, strategyShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Zach Ranen - Co-Founder and President at DavidBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Evelio & Adam breakdown the best and worst cereal packaging design so you can elevate your packaging easier. Evelio Mattos: Evelio Mattos is a seasoned packaging designer with over 15 years of experience working with luxury brands to introduce innovative packaging solutions to the market. He is also recognized for his public speaking engagements worldwide, where he shares insights on improving packaging design. Adam Peek: Adam Peek has been a prominent figure in the packaging industry for 17 years, engaging in packaging procurement, design, and sales. Adam hosts a podcast dedicated to packaging, conducted a TED talk on the subject, and authored a children's book about packaging, solidifying his role as an influencer in the packaging community. Join Evelio Mattos and Adam Peek as they delve into the fascinating world of cereal packaging on this episode of Packaging Unboxed. From the supermarket aisles to the intricate design choices made by brands, they explore what makes cereal packaging effective and where there's room for improvement. The conversation transitions from the overwhelming conformity found in cereal aisles to innovative ideas that can break the traditional packaging mold. Evelio and Adam discuss their recent visits to supermarkets like Kroger and AJ's, and the ubiquitous sea of yellow that dominates the cereal section. They analyze packaging designs of well-known brands, contemplating standout features and missed opportunities for differentiation. With a focus on SEO keywords such as "cereal packaging design," "supermarket aisle strategies," and "consumer engagement," they provide actionable insights for both established brands and new entrants in the cereal market. The current state of cereal packaging is largely uniform, with a dominant presence of yellow and similar design templates across brands. Innovative packaging ideas, such as more interactive labels or QR codes, can create a competitive edge by enhancing consumer engagement. Evaluating other aisles and products for packaging inspiration may reveal opportunities to stand out from the traditional cereal box approach. Sustainability and efficiency also play key roles, with a shift towards bulk buying and flexible bags offering potential benefits. While strong brand recognition can sometimes overshadow poor design choices, continuous packaging innovation remains crucial for market success. "There's a tremendous amount of conformity in the cereal aisle and not a lot of brands that were doing things to stand out." — Adam Peek "You really have to consider all these little details because this is what makes your packaging stand out." — Evelio Mattos "Why does the brand that's crappy for you have all the fun in the packaging?" — Evelio Mattos "Creating shareable moments, creating games, creating all that stuff is already happening." — Adam Peek "Getting on shelf isn't the goal. You got to move through a product." — Evelio Mattos Adam Peek on TED Magic Spoon Cereal For an in-depth understanding of sustainable packaging, check GreenBlue's Sustainable Packaging Coalition. Tune into the full episode to explore further insights into cereal packaging and discover how brands can harness creativity and innovation in this competitive space. Subscribe for more thought-provoking episodes from Packaging Unboxed. Episode Summary:Key Takeaways:Notable Quotes:Resources:

#184 Find out from this accessible design critique how accessibility can affect food package design in the marketplace.

Recorded at Metatopia 2023 Presented by Taylor Hubler and Nicholas Ambrose Join our experts for a conversation looking at how to physically design, package, and ship games. We want to make sure that every copy that is printed makes it into the hands of a player, but games can get damaged in transit, or be passed up by game stores due to a physical design misstep. Part one will be going over physical design, layout considerations, and what retailers like to see in a product on their shelves. Part two will be going over why product gets damaged in transit, best packaging practices for distribution, and how avant garde physical design can make shipping difficult. Q and A, as well as workshop elements will be present in this panel.

The powerful storytelling & branding within commodities can destroy categories. Richard shares his thoughts on standout brands like Liquid Death and provides behind-the-scenes details on successful projects like Seabrook and Horlicks. This conversation dives deep into the nuances of maintaining brand identity and leveraging creativity to break through saturated markets. Richard emphasizes the importance of understanding business problems before jumping into creative solutions, a strategy that has guided Brandon Consultants in their work with established consumer goods brands. They discuss the significance of seamlessly blending emotional storytelling and clear communication in packaging design, illustrated through examples like the evolution of Seabrook's packaging and the transformation of Horlicks from sleep aid to relaxation beverage. Moreover, the episode touches on the trends in today's packaging industry, emphasizing the need for maintaining brand integrity while staying current in a rapidly evolving market. About the Guest: Richard Brandon Taylor is the co-founder of Brandon Consultants, a branding and design agency. With extensive experience in the Middle East and the UK through significant agencies such as WPP's Brand Union and Landor Associates, he has honed his expertise in growing iconic brands. Richard specializes in finding creative solutions for businesses in commoditized categories, combining a strategic approach with creative execution. His background in client service, strategy, and commercial understanding makes him a valuable leader in the branding industry. Key Takeaways: Branding in Commoditized Markets: Creativity is key to standing out in saturated markets, as illustrated by successful brands like Liquid Death and Seabrook. Emotional Storytelling: Packaging must convey a story that resonates with consumers emotionally, making products like Horlicks not just about sleep, but about relaxation and comfort. Client Insights: Understanding the client's business problems is essential to creating effective design solutions that drive growth and solve underlying issues. Trends in Packaging: The rise of bold, provocative packaging and the importance of balancing trends with long-term brand integrity. Category Disruption: Potential for innovation in traditionally dull categories, such as water, toilet tissue, and cleaning products, through unique storytelling and design. Notable Quotes: "I love challenger brands that do that… just use creativity and you might find a way." "You see the challenges that have been faced internally within the organization by looking at their packaging." "Brands need to have a heart, brands still have to have a truth to them that people buy into." "We've always looked at what's the business problem trying to solve, how can brand help that, and then how can creativity help brand." "It's really interesting, you can tap into the culture of a nation through a supermarket." Resources: Richard Taylor on LinkedIn: https://www.linkedin.com/in/richardbrandontaylor/ Brandon Consultants: https://www.brandon-consultants.com Evelio on LinkedIn: https://www.linkedin.com/in/eveliomattos/ Download your own free sustainable packaging guide: https://idpdirect.com/design-guides/ Explore the dynamic world of branding and packaging with Richard Taylor in this episode. Don't miss out on these valuable insights, and stay tuned for more enlightening content from the podcast!

Joana-Maria Bauchwitz is the visionary founder and CEO of Baries Design in Düsseldorf.Since 2009, Joana has been at the helm of a dynamic team of creative strategists, specializing in brand development focusing on beauty and FMCG products.In this episode, Joana takes us on her journey from aspiring world-famous artist to successful packaging design entrepreneur. She delves into the delicate art of balancing creative vision with practical business demands. As we wrap up, Joana shares invaluable insights on leadership, sustainability initiatives, and her exciting plans for Baries Design's future. Aspiring designers take note – Joana offers gems of wisdom you won't want to miss.Resources:Joana-Maria Bauchwitz LinkedInBaries DesignBaries Design InstagramFollow us:BRANDERMAN websiteBRANDERMAN InstagramHernán Braberman LinkedInMy packaging design agency TRIDIMAGEPACKNEWS BlogSubscribe:Follow BRANDERMAN on your favourite Podcast App so you don't miss any of our upcoming episodes.SpotifyApple PodcastsYouTubeOvercastIvoox

Need packaging help? Click here to just ask! Fernando Arendar, founder of Nitid Studio, specializes in science-based packaging design. He uses studies and research to understand the psychological and sensory factors that influence consumer behavior. In his LinkedIn posts, he presents side-by-side images and asks viewers to choose based on how they feel. The choices often reveal the impact of design elements like patterns, fonts, and shapes on perception. For example, round shapes are associated with sweetness, while angular shapes can be seen as dangerous. Designers should consider the desired perception of a product and understand their target audience to create effective packaging. The conversation explores the importance of clear and effective packaging design. It emphasizes the need to prioritize key attributes and convey them in a way that is easy for consumers to understand. The discussion touches on the use of color to communicate flavors and the challenges of designing for different cultural associations. It also highlights common packaging design mistakes, such as including too much information and trying to be trendy or original. The conversation concludes with a discussion on the role of awards in the industry and the importance of designing packaging that sells products. Takeaways Science-based design in packaging considers the psychological and sensory factors that influence consumer behavior. Design elements like patterns, fonts, and shapes can impact perception and influence consumer choices. Round shapes are often associated with sweetness, while angular shapes can be seen as dangerous. Designers should consider the desired perception of a product and understand their target audience to create effective packaging. Prioritize key attributes and convey them clearly in packaging design. Consider cultural associations and color symbolism when choosing colors for packaging. Avoid common packaging design mistakes, such as including too much information and trying to be trendy or original. Design packaging that sells products, rather than focusing solely on winning awards.

“Can you share advice for getting in contact with buyers” is a question I'm asked often. Brand owners can sometimes be afraid to make the approach. It's understandable, buyers can be pretty elusive and appear on the horizon like demigods with divine powers to consumer packaged goods (CPG) brand owners. But, the truth is, they're human too. Just like you and I. There are so many ways you can make the approach, but whichever one you choose, you should have the core knowledge that all buyers will want to know regardless of what you're selling.  In this episode of Foodpreneur with Chelsea Ford, the first episode of Season 11, I give you the method and the knowledge to prepare for your next buyer meeting so you have what it takes to land your product on more shelves to get the best results possible for your business.Listen to learn:

On this episode of the Spot Radio Podcast Charlie Webb CPPL speaks with  Stan Gibson, JD. Listen in as Stan Uncovers the secrets to securing your medical device or packaging innovations. Stan Gibson is a leader in patent litigation and Chairman of the Patent Litigation Group at Jeffer Mangels Butler & Mitchell LLP. About the Stan Gibson: Stan is a seasoned trial attorney dedicated to helping innovators and entrepreneurs protect and monetize their ideas, transforming them into valuable business assets. With 30 years of experience and victories in dozens of trials, he has developed a specific strategy to shield clients' intellectual property from theft, ensuring they truly own their envisioned assets. His approach provides early peace of mind, allowing clients to focus on business growth. Stan's mission is to help 10,000 innovators secure and enhance the value of their intellectual property while avoiding costly trials and litigation. Contact Stan: www.ip-checklist.com 

This week: Natalie Betts, assistant vice president for sustainability at the Recycled Materials Association, talks with Ian Welsh about the role and impact of recycling in packaging innovation. They discuss the fragmented nature of recycling systems in the US due to local policies and economic factors and emphasise the importance of packaging innovations with recyclability in mind to foster a circular economy.   Plus: UK supermarket chain Asda to discontinue in-store refill stations; Kraft Heinz brands switch to 100% recycled plastic; EUDR could cost consumers $1.5bn says GlobalData research; and, the Science Based Targets Network updates resources, in the news digest, compiled by Ellen Atiyah.   Host: Ian Welsh

Send me a messageWelcome to another insightful episode of the Sustainable Supply Chain podcast! I'm Tom Raftery, and today, I had the pleasure of speaking with Elizabeth Corbett, President of the Enterprise Team at A.E. Global. Elizabeth brings over 25 years of expertise in packaging, focusing on sustainability and innovation.In this episode, Elizabeth shares her journey from graphic design to leading a top packaging company. We delve into the critical aspects of sustainable packaging, from the importance of right-sizing to reducing plastic use and exploring compostable materials. Elizabeth highlights the impact of regulations and consumer demand on sustainable practices and offers practical advice for businesses aiming to reduce their environmental footprint.A key takeaway is the significance of educating consumers about sustainability initiatives. Elizabeth emphasises that small changes, like incorporating post-consumer materials or reducing packaging size, can make a substantial difference. We also discuss the future of compostability and biodegradability in packaging and the need for improved recycling and composting infrastructure.Tune in to learn how sustainable packaging not only benefits the planet but also enhances brand reputation and efficiency. Don't miss this enlightening conversation with one of the industry's leading experts in sustainable packaging.Elevate your brand with the ‘Sustainable Supply Chain' podcast, the voice of supply chain sustainability.Last year, this podcast's episodes were downloaded over 113,000 times by senior supply chain executives around the world.Become a sponsor. Lead the conversation.Contact me for sponsorship opportunities and turn downloads into dialogues.Act today. Influence the future.Support the Show.Podcast supportersI'd like to sincerely thank this podcast's generous supporters: Lorcan Sheehan Olivier Brusle Alicia Farag And remember you too can Support the Podcast - it is really easy and hugely important as it will enable me to continue to create more excellent episodes like this one.Podcast Sponsorship Opportunities:If you/your organisation is interested in sponsoring this podcast - I have several options available. Let's talk!FinallyIf you have any comments/suggestions or questions for the podcast - feel free to just send me a direct message on LinkedIn, or send me a text message using this link.If you liked this show, please don't forget to rate and/or review it. It makes a big difference to help new people discover it. Thanks for listening.

From winning brewery design competitions to reigning as the QUEEN of beer label design, Jen Borror reveals how a small favour for a friend ignited her passion for beer label design. This week on The Angry Designer podcast, we had the pleasure of having a conversation with a graphic designer who niched into an industry traditionally dominated by dudes - and she's killing it. From her initial struggles and the 100-day Instagram challenge that reignited her creative spark to landing her first client and launching Hoot Design Studio, Jen's journey is a testament to perseverance and passion. In this episode, we discuss:The importance of niching down & how it can lead to rewarding and specialized workHow to balance creativity with commercial demands in the graphic design industryInsights into the process of beer label design, from initial sketches to final productThe challenges and triumphs of freelancing, including dealing with difficult clients and the highs of winning awardsThe importance of hand-drawn illustrations in a digital ageThe unique relationship between a brewer's craft and a designer's visionTune in to be inspired by Jen's journey and her relentless pursuit of design excellence in the craft beer industry.The Angry Designer Podcast featuring solo and guest episodes where graphic designers, from freelancers to in-house professionals, overcome imposter syndrome, burnout, and client management, offering insights on getting more clients, making money, mastering design principles, branding, marketing, business operations, building a stellar graphic design portfolio, creating impactful social media graphics, and navigating a successful graphic design career in UX and beyond.Stay Angry our Friends –––––––––––Want to see more? See uncut episodes on our YouTube channel at youtube.com/theangrydesigner Read our blog posts on our website TheAngryDesigner.comJoin in the conversation on our Instagram Instagram.com/TheAngryDesignerPodcast

In this episode, we chat with Dave Hopkins, a dynamic force in the graphic design community. Dave is the host of "The Quickie Podcast," where he interviews talented graphic designers, illustrators, and creative directors, quickly—usually in 30 minutes or less. On his show, you can hear from freelancers to creatives at world-renowned businesses and agencies, discussing their wins, fails, lessons learned, and what inspires them.But that's not all. Dave is also the founder of the Print Design Academy and the host of the Print Design Podcast. Through the academy, he shares his passion for print design, educating designers on everything from file prep to holding the finished product in their hands. Dave's expertise in print and packaging design is unparalleled, and his academy offers invaluable resources for designers looking to excel in this niche.Dave has a fresh, innovative approach to teaching design, which has helped many, including myself, rethink the role of design educators. His unique perspective and dedication to the craft are truly inspiring.Ready to dive into the world of print and quickie insights? Tune in to hear Dave's journey, his insights on print design, and his relentless pursuit of creative excellence.Angry Designer LIVE brings you event-based interviews with designers, speakers, and guests from top creative events. This series continues with an exclusive session from Creative South 2024 in Columbus, Georgia.#Adobe Illustrator #branding #creative inspiration #creative pr #design career #design software #design tips #design trends #design tutorial #freelance design #graphic design #graphic design podcast #logo design #Photoshop tips #typography #visual identityStay Angry our Friends –––––––––––Want to see more? See uncut episodes on our YouTube channel at youtube.com/theangrydesigner Read our blog posts on our website TheAngryDesigner.comJoin in the conversation on our Instagram Instagram.com/TheAngryDesignerPodcast

By integrating a Quality by Design (QbD) approach, developers can design robust packaging from the outset,  drastically reducing development time and costs. Understanding how moisture affects a product is key, allowing developers to use industry-accepted and validated models to predict and address potential stability issues early in the design phase, thereby reducing the need for prolonged probe stability testing and potential reformulations or packaging redesign.  To understand more about the issues at hand, senior editor Andrea Corona recently spoke with Adrian Possumato, president and Chris Gilmor, director of sales, at Sanner of America. Learn more about Sanner of America: https://www.sanner-group.com/  

What you'll learn in this episode: How Gabriela produces jewelry in Mexico, manages her business from Montreal, and sells her jewelry worldwide. Gabriela's favorite stone to work with, and how she chooses and sources gems for her colorful jewelry. How moving from Mexico to Canada (and experiencing seasons for the first time) influenced Gabriela's work. What it means for jewelry to be slow made. Why COVID prompted Gabriela to transition from packaging design to jewelry design, and how she overcame her hesitation to call herself a jewelry maker. About Gabriela Sierra Gaby, designer and creator of Gabriela Sierra jewelry, is anything but a minimalist. Unafraid of color, she plays with bold shapes, textures and asymmetry. Her meticulously crafted pieces are meant to be conversation starters. With a background in Industrial Design followed by a variety of courses at Alchimia Contemporary Jewellery School, Gabriela Sierra merges design and fashion to create unique sculptural jewelry. The brand seeks to reflect the spirit of the slowmade process (quality over quantity). Founded in 2021, Gabriela Sierra is committed to good design by focusing on quality materials and the revaluation of craftsmanship. Her work has been shown at different worldwide exhibitions: "Todo es Diseño" Queretaro, Mexico 2021 "The Fab" Milano Jewelry Week 2022 "Cluster Contemporary Jewelry", London 2022 "The Earring Show", Vancouver, Canada 2023 "Earrings Galore 2023 - 2024", United States   Additional Resources: Website Instagram Facebook Photos available on TheJewelryJourney.com Transcript: Expertly combining bold colors and shapes in her jewelry, it's clear that Gabriela Sierra has an eye for design. Beginning her career in furniture and packaging design, Gabriela made her lifelong dream of becoming a jewelry maker come true in 2021, when she opened Gabriela Sierra Jewelry. She joined the Jewelry Journey Podcast to talk about how her upbringing in Mexico and her current home in Montreal influence her work; why her business follows “slow made” principles; and how she became more confident about calling herself a jewelry designer. Read the episode transcript here.   Welcome to the Jewelry Journey, exploring the hidden world of art around you. Because every piece of art has a story, and jewelry is no exception. Sharon: Hello, everyone. Welcome to the Jewelry Journey Podcast. This is the second part of a two-part episode. If you haven't heard part one, please head to TheJewelryJourney.com. Today, I'm talking with Gabriela Sierra of Gabriela Sierra Jewelry. Welcome back. So, everything might not be handcrafted, but you have chosen those individual stones to go together or the kind of stone to work with. For instance, will you choose a faceted stone to work with? Could you have a combination of a faceted stone with a cabochon with a smooth curve? Gabriela: Yes. I already have some designs before combining these different types of cuts. Yes, for sure. I'm not like, “I'm just going to work with cabochon and that's it.” No. I think t I'm open to work with different kinds of cuts. I like to work with cuts that are not the traditional ones. I just create new cuts and new cuts, and then as I mentioned, I make an order with my suppliers to have a sample to see if it really works, because in my mind everything works perfectly. I need to see the real thing physically, here with me in my hands, to see if everything is okay. Sharon: Do you go to the Tucson Show in Arizona to choose stones? Gabriela: No, I haven't had a chance to go. I see the videos and I see that all the jewelers I follow go there. I do wish to go there, but I just recently received my American visa. That was one of the reasons why I didn't go to the Tucson Show. But I would love to have the opportunity to go. Maybe next year. For sure, I want to go. Next year it's easier. Here in Montreal there's also a gem show, a smaller version. It was last year. I think it's here every year. I went there last year, and it was very good. Of course, to a new person it's just huge. There are a lot of suppliers from everywhere, from every part of the world, so I really wanted to go. Sharon: How do you decide if it's a good quality stone versus one that's not as good? Is it just by eye, or do you look through a loupe? Gabriela: I don't have a lot of knowledge. I'm not trained to really recognize if a stone is a very good quality stone. I think I just need to love the stone and see that it's without any breakage, it's not with a hole or some kind of damage. I need to love the stone, and it needs to be a good cut in my opinion. I'm not an expert gemologist, so I cannot tell if it's perfectly cut. I just need to see the stone and if it's love at first sight. If I love the stone, it's perfect. Sharon: Does it have to fit a certain bezel or do you make the bezel to fit the stone? Most of your gems seem to be bezel set. Gabriela: At the beginning, when I first chose the stones and then designed, yes, I based my design on the gemstone. I created the bezel around it. But after that, when I had a clear concept, I designed first and then chose the stone. When I order the stones, they need to be the size that I need because I cannot change the design. But yes, basically all my gemstones are with a bezel. Sharon: Do you have a studio outside your home, or a place inside your apartment or home where you design your jewelry? Gabriela: In Mexico, my studio is in my house in Querétaro. Querétaro is the city where I live. It's in my house. The first floor is all my studio. Now Samantha is working there. But now here in Montréal, last year, last October, I found a place that rents a space for jewelers. I'm a resident there and I work from there. I have all the necessary things because it's an atelier. The atelier is called Artéfact. A lot of jewelers from Montreal rent their space and work there to create their pieces. Sharon: Can you go any time, or do you have to sign up for certain times? Gabriela: No, because I'm a resident, I can go if I want to go. During the night I can go. Any time I want. They give classes there also, but it doesn't matter if they are giving classes. I can go whenever I want. In Montreal it's a little bit different. It's difficult to have a studio in your house or apartment. You need a permit because you're working with gas, with fire, with chemicals. It's different. In Mexico we don't need permits to have a gas tank in our house. Here it's a little bit different. Sharon: Do you ever get nervous working with fire and chemicals? Does that make you nervous? Gabriela: At the beginning, yes. Yes, of course. Because you're working with gas, if you're not careful enough, there could be an accident. Also, because my studio is in my house, I was worried at the beginning that I needed to be very careful because this is my house. My husband lives here. My stuff is here. So, yeah, I need to be careful. I was nervous at the beginning because I was working with fire. But you just need to follow the steps. That's it. If you work carefully and follow the precautions, you are good. Sharon: And you have a pet. Do they keep you company in the studio? Where do they keep you company? Gabriela: Yes, I have a dog. Her name is Jude Right now, she is in Mexico, but I will bring her here very soon because I miss her so much. She was the one reminding me every day, “Hey, Gabi, it's time to go home. I'm hungry. Let's go home.” Home for her was the second floor of our house. I miss her so much. It's more than love for me and for my husband. Sharon: Does she comfort you? If you're having a bad day with the stones, do you get comfort from her? Gabriela: Yes. I don't know what dogs have, but they know if you are feeling bad or you are sad or you are happy. They just know. She approaches every time I feel bad or sad, or I break a bezel or I break a gemstone. She knows. Also because I scream a lot and I'm saying bad words. Sharon: I want to talk to you a little bit about starting the business, deciding to start the business and keeping it going. You're newer in your making journey than some of the people I've talked to on the podcast. What made you decide that it was time to leave? Gabriela: Well, COVID hit, and I think for many people, it was a time to reflect, and I reflected and reevaluated my path. That was the moment that I decided to quit my job as a packaging specialist. It was hard. A lot of people called me crazy because it was a very difficult time, but I was so sure. I don't know what COVID had at that particular time but it gave me a signal or something that I wasn't in the right place. That particular time was hard, but it gave me the strength to start my jewelry business and start to set up my studio. During COVID, I took some classes to refresh the techniques that I had learned years before at Alchimia to start making jewelry. I learned a lot of techniques, but the years passed, and I needed a refresh. But it was hard. I'm not going to lie; it was really hard. Because I was new, I was scared. I was afraid of failure. In my mind, I was thinking, “Who is going to buy my jewelry? Who is going to like my jewelry? How will I pay all my bills.?” All those questions started to appear in my mind. You asked me a question about how I introduce myself, and I told you that I felt comfortable to say I was a jewelry maker a year ago. I had a lot of insecurity. I wasn't sure that I was a jewelry maker because I wasn't prepared in a jewelry school. I didn't have the proper school, I didn't have a proper education for being a jeweler. It was tough at the beginning, but then my work started to get noticed, to get exposed, and I had the opportunity to be in different exhibitions. I think the trust grew from there, and I feel more and more comfortable calling myself a jewelry maker now. Sharon: What is your distribution? How do people hear about you? Do people place orders at shows, or do you exhibit all over the world? Gabriela: Mainly my clients buy the pieces from my webpage. I also have my pieces in some stores in Mexico City. Right now, I have some of my pieces in Vancouver in a gallery. For exhibitions, they could have been bought during the exhibitions, but the exhibition is just for a couple of days, and those exhibitions were one or two years ago. The other one was two years ago. The last one is actually right now. It's Earrings Galore. The last place this exhibition was in was Mexico City, actually. Before that, Earrings Galore was in New York City at New York City Jewelry Week. Sharon: You exhibited there. Do you have to go into galleries? Are you a salesperson? Are you the salesperson, or do you put the jewelry out and people can decide what they're doing? Gabriela: Well, I'm the one who gets all the customers' messages and everything, but in the exhibitions, I cannot go to every single one of them, so I just send the pieces and there's a person there in charge of showing the pieces and selling the pieces. Sharon: Do you ever have to go to galleries and sell your stuff? You mentioned these stores in Mexico City that have your things. Did you have to show it yourself? Did they see your pieces and like them beforehand without knowing you? How did it work? Gabriela: For example, that one in Mexico City, I couldn't be there because I was here in Montreal. So, they could go to the exhibition and see my pieces there and try them on, see if they like them or not, but I couldn't be there. I wish I could have, but I couldn't. I want to go and attend different expositions or craft fairs. I want to start doing those, probably next year or at the end of this year. Sharon: Who buys your jewelry? Who buys your earrings? Do men buy them for women? Do women buy them for themselves? Gabriela: My main customers are from the U.S., actually. And most of my customers, the majority are women. A few of them are men. Actually, they are the ones who message me first through my Instagram account and ask me, “My wife really likes these earrings. She's showing me these earrings, but I don't know if she is going to wear them. Can you tell me if they are too big or too heavy? Can you show me pictures or a video wearing them?” Sometimes I can do that because if you message me through my Instagram account, I'm the one who answers every single message. Maybe I can take a little bit long to answer back, but for sure you will get an answer. Sharon: You mentioned COVID. Did that affect taking classes? Were you doing it through Zoom? Did it affect your business? How did you do it? Gabriela: During COVID, yeah. Mexico had a lot of restrictions, but during COVID, I went to my friend's studio. She is an amazing jeweler also. She was giving classes to a small group of people. We were three people per class, with distance between each other. So, yes, we had the classes in person. I basically didn't sell during the first year of COVID because in that year I was still working in packaging. The second year of COVID, I was almost ready. My studio was almost ready. I just started to show my work on my Instagram account, but I had just 20 followers or something. It was just the beginning. I really can't tell you if COVID affected me as a brand because I was just beginning. Sharon: What kind of brand were you after? Give us some buzzwords about your brand. Are you high end? Are you for everyone? Tell us a little bit about your jewelry. Gabriela: Yes, of course. As I mentioned, I really like bold colors and shapes. I love to work with asymmetry and statement pieces. I love when my clients tell me that someone stopped and asked her, “I love your earrings! Where did you buy them?” I love them to be conversation starters. The main focus or the reason that I wake up every morning to make these pieces is to make people smile just looking at my pieces. I love to play with color. Bold colors, bold shapes, big earrings. Sharon: You consider your jewelry a conversation starter. Is the way that people hear about your earrings, let's say, by word of mouth? Tell us a little bit about that. Gabriela: At the beginning when I started, my first customers were people from my city in Querétaro because I started to pay for some announcements, just in my city or in Mexico City. I started first with friends and family, as a normal startup or business that just starts. Then the word spread a little bit. Then it was like, “My friend Blanca told me about you and I love her earrings. Can you show me your earrings?” At that particular time, I didn't have a web page. I just had my Instagram account. So, with WhatsApp, I would send them some pictures of the pieces that I had at that particular moment, some videos of me wearing them. Also, if they wanted, because it was COVID still, I'd invite them to my studio to see the earrings in person. Right now, because my journey started on Instagram, boutiques got in touch with me to ask for my pieces. Then the clients grew because I had pieces in Mexico City or in Guadalajara. Then I started to learn about a little bit of marketing, making advertisements on Instagram or Facebook to show my pieces to markets out there in the United States and Europe and Japan. It was amazing for me to see how Instagram helped me grow my business, to show my pieces in Japan or New Zealand or Europe. For me, it was amazing because I didn't think my pieces would go there and people from there were going to like my pieces. Sharon: I could see how that would be exciting. Well, we wish you the best and that your business keeps going. Thank you very much. Gabriela: Thank you so much, Sharon. Thank you so much for this opportunity and for your invitation. I really appreciate it. We will have photos posted on the website. Please head to TheJewelryJourney.com to check them out. Thank you again for listening. Please leave us a rating and review so we can help others start their own jewelry journey.

What you'll learn in this episode: How Gabriela produces jewelry in Mexico, manages her business from Montreal, and sells her jewelry worldwide. Gabriela's favorite stone to work with, and how she chooses and sources gems for her colorful jewelry. How moving from Mexico to Canada (and experiencing seasons for the first time) influenced Gabriela's work. What it means for jewelry to be slow made. Why COVID prompted Gabriela to transition from packaging design to jewelry design, and how she overcame her hesitation to call herself a jewelry maker. About Gabriela Sierra Gaby, designer and creator of Gabriela Sierra jewelry, is anything but a minimalist. Unafraid of color, she plays with bold shapes, textures and asymmetry. Her meticulously crafted pieces are meant to be conversation starters. With a background in Industrial Design followed by a variety of courses at Alchimia Contemporary Jewellery School, Gabriela Sierra merges design and fashion to create unique sculptural jewelry. The brand seeks to reflect the spirit of the slowmade process (quality over quantity). Founded in 2021, Gabriela Sierra is committed to good design by focusing on quality materials and the revaluation of craftsmanship. Her work has been shown at different worldwide exhibitions: "Todo es Diseño" Queretaro, Mexico 2021 "The Fab" Milano Jewelry Week 2022 "Cluster Contemporary Jewelry", London 2022 "The Earring Show", Vancouver, Canada 2023 "Earrings Galore 2023 - 2024", United States   Additional Resources: Website Instagram Facebook Photos available on TheJewelryJourney.com Transcript: Expertly combining bold colors and shapes in her jewelry, it's clear that Gabriela Sierra has an eye for design. Beginning her career in furniture and packaging design, Gabriela made her lifelong dream of becoming a jewelry maker come true in 2021, when she opened Gabriela Sierra Jewelry. She joined the Jewelry Journey Podcast to talk about how her upbringing in Mexico and her current home in Montreal influence her work; why her business follows “slow made” principles; and how she became more confident about calling herself a jewelry designer. Read the episode transcript here. Sharon: Hello, everyone. Welcome to the Jewelry Journey Podcast. This is the first part of a two-part episode. Please make sure you subscribe so you can hear part two as soon as it's released later this week. Today, I'm talking with Gabriela Sierra of Gabriela Sierra Jewelry. Her Mexican heritage shines through because of the bold colors in her jewelry. You will immediately see that when you look at her jewelry. I'm talking to her today, and she's in Canada, where she travels. She specializes in earrings. She uses recycled silver, and the stones she uses come from small, independent mines or mines that are located in Mexico. She believes in slow made. Her jewelry is meticulously crafted, and she does not have any inventory on hand. Almost everything is made to order at somebody's request. Today, Gabriela will tell us about her business and how it works. Gabriela, welcome to the program. Gabriela: I'm so excited to be here, Sharon. Thank you so much for inviting me. Sharon: Can you tell us how you decided on jewelry as a profession? Gabriela: Yes, sure. Well, I have always been drawn to jewelry since I was a kid. I was influenced by my mom and my grandmother. I remember her presence was always announced by the clicking of her bangles and her bold earrings. I studied industrial design, and during university I took a jewelry class. That experience started everything, just initiated my passion. Basically, it started from that. I knew at that particular moment that I needed to find further training, so after I finished university, I took a four-month course at Alchimia Contemporary Jewelry School. I had an amazing time there, and also the teachers were absolutely wonderful. However, it took me some time to find the courage to start my own brand, which I did eventually, after eight years. Now I'm here. Sharon: So, you studied industrial design before? Gabriela: Yeah. Sharon: Your passion for jewelry must have been underlying, and the industrial design really brought it out. So, after eight years, you decided to start your own brand. During most of that time, were you making different kinds of jewelry? Gabriela: No, actually, when I came back to Mexico after taking the course at Alchimia, I was so afraid of failure. That's why I didn't start my own brand at that particular time. In my mind, it was better to find a normal job. So, during those eight years, I worked as a designer for furniture. I also specialized as a packaging engineer or packaging specialist. Basically, I wasn't working in jewelry those eight years. Sharon: But you were working in design, right? Gabriela: Yeah. Sharon: Did your background help you in all of this? Does industrial design help? Gabriela: Yes, of course. I think yeah, absolutely. Since the first job that I had, designing furniture, I actually like all the stripped elements. I take a lot of influence and ideas from what I see outside. You can actually see a few of my designs being an idea of a light bulb, for example. I think it helped a lot. Also talking about packaging, especially the job that I had, it helped me a lot to understand a little bit of marketing and, of course, packaging. It gave me a big picture to understand a little bit more, not just the design part, but everything else, all the different areas involving the launch of a product. Sharon: I'm sure you do a whole range of jewelry, but right now you seem to focus more on earrings. Is that true? And, if so, why? Gabriela: Right now, yes, my main focus is on earrings. A month ago I started creating rings, a series of rings. But yes, I love earrings and my main focus is earrings. Why? The earrings are easier—not to create, but rings need to be sized. For me and in my experience, it's easier to make earrings for everyone. Rings need to be sized, so it's not for everyone. Sharon: Do you think you'll stick with earrings? Do you think you'll branch out from earrings to other things or stick with earrings? Gabriela: No, I think I will start creating other things later on. Right now, I will create the series of rings. After that, I will probably start with some necklaces. But for sure, I will start doing things differently. I'm from Mexico, but right now, I've been living in Montreal since last August. I came from another country and I'm learning about the culture here. Also, because I'm an atelier, I'm opening a new studio here in Montreal. I'm getting to know new artists and learning about them and their techniques. I think that travel helps a lot to create new things, just absorbing everything. So, I'm sure I'm going to create different things in the future, not just the earrings. Sharon: Do you have ideas that you think about when you travel or see when you're in Montreal? Does it give you ideas for different kinds of jewelry? Gabriela: Yes, actually, my rings. I have made just three of them. I want to make 10. The concept behind the rings is winter. This is the first winter that I spent here in Montreal. What's beautiful is that it was the first time I saw snow. For me, it was beautiful. It was a big change. And it wasn't just beautiful, it was also very hard. I wanted to encapsulate this snow in these rings. They are quartz. They're carbon quartz, but the inside is similar to snow. What I wanted to create there was the idea of encapsulating snow, encapsulating that particular moment that I saw the snow on the street. They are big, they are bold. Yeah, they're big. Sharon: Do you like the snow? Can you find it in Mexico, like in the mountains or somewhere? Gabriela: Yes, you can find snow in Mexico, probably in the mountains or in the north of Mexico, like very close to the United States. But it's not like here. The winter in Montreal is very tough. I think once we were -16 Celsius, so it's very hard. Sharon: Why do you manufacture in Mexico? I assume it's less expensive to manufacture there. Gabriela: Well, my studio remains in Querétaro. My partner, Samantha, is in charge of making the pieces that can be replicated there. I'm the one in charge of overseas, making sure everything runs smoothly in Querétaro. Here, I work and make the one-of-a-kind pieces. Basically, most of the pieces are shipped from Querétaro. The silver is from Mexico. Most of the stones are from Mexico also. The pieces that I make here, most of the stones are from here or the United States. These particular pieces are shipped from here because I made them here. Sharon: How do you decide which stones in which colors? You seem to flip, using the same color but a different combination, and some are totally different. Gabriela: I think at the beginning when I didn't have a clear concept, I let the stones guide me through the combinations of the pieces. But after that, now that I have a clearer concept, I design first and then I pick the gemstones. Mexico is a country with a lot of gemstones, so I have a wide variety to choose from. I didn't have any problem finding beautiful gemstones there. But yeah, at the beginning, the stones basically guided me. I designed pieces based on the stone and the shape of the stone, then I created the pieces. Now, I've had more time designing and creating jewelry, so I first create the design and then decide which stone will be better with the design and the concept. Sharon: When you say the stones guided you, do the stones ever talk to you and tell you what they should be or what they should be combined with? Gabriela: Yes, absolutely. It's funny, but yes. It is something that I used to say. “The earnings are like this this because they told me they needed to be combined with this stone in this particular shape in this particular order.” Yeah, the stones talk to me a lot. It was more at the beginning, but now they just say, “Okay, I like your design, so yes, we can go together.” Sharon: Do they ever say, “No, that's not right,” or “I don't like this”? Gabriela: Yes, they do. For example, I first design a piece. Then I send the drawing to my supplier or different suppliers. I receive a sample, and then I see it with the silver, and I try them and finish that prototype. I need to see if they are good together, and sometimes it's just not right. It feels not right. Maybe those stones don't want to be next to the silver or this particular stone. I don't know. But yeah, totally. Sharon: So you use different suppliers for stones? Gabriela: Yes. In Mexico, as I previously said, we have a lot of options, and I have great connections with local suppliers here. The first one, the main one was Don Guille he was the first lapidary that I worked with. Sharon: I'm sorry; is that a company name or a person's name? Gabriela: I'm sorry. I called him by his nickname. His name is Guillermo. Sharon: Okay. That's where you got your first stones from? Gabriela: Yeah. He passed away, and now his son and grandsons continue his craft. I also have other suppliers in San Miguel. I also have one from India, Naseem. I also get some gemstones from India. Those three are my main suppliers. Now I'm here in Montreal and I am finding new ones because I prefer to work with the stones that are close to me in Canada. I also have a lot of gemstones in the United States. Sharon: Do you have a favorite stone? Gabriela: Yes, I have one. I don't know if you know this gemstone. The name of this gemstone is cotton candy agate. This particular gemstone is from Mexico. I love the color of this gemstone because it reminds me of a cherry blossom. It's a very soft pastel pink. That is my favorite gemstone, but I love all types of jaspers. I love gemstones with a lot of personality and different patterns and different colors. Actually, the first one that I mentioned, the cotton candy agate, most of my first designs and pieces were with this gemstone. I created a collection with this one. Sharon: You use a lot of silver. Have you ever used a different metal? Gabriela: No. All my pieces are made with silver until last week, because I finished a ring and I incorporated copper. But that's the only piece that I incorporated copper. I'm just experimenting to see how it looks, how I work with this new material, because I hadn't worked with copper before. Mainly all the pieces that you see on my webpage are with silver, 10.50 silver. Sharon: Going back to the cotton candy stone, the pale pink stone, tell us about working with something like that. Is it easier to work with? Gabriela: That particular gemstone is easy to work with. The only difficult thing is that it's not easy to find. It's from Mexico, but it's not easy to find that particular gemstone. That's why I have a few gemstones and that particular agate, but I'm saving them for the future because I haven't found more of this gemstone. Sharon: Do you get other stones or other pink stones? Is Mexico the only place that you can find them? Can you find them in the United States or in Canada also?   Gabriela: Yes, you can find it in the United States, but they are from Mexico. There are suppliers that bought this particular item from Mexico. But yes, you can find it in the United States on Etsy or Facebook, Instagram, different suppliers. But this particular gemstone is from Mexico and that's it. You're not going to find it anywhere else. Sharon: Wow. So, they sell it to people in the States here. You're in Canada right now. Do you have any idea where you'll settle with your jewelry? Will you continue to work in Canada or move again? Gabriela: Right now, I'm in Canada because my husband is studying a master's here. Our idea or the main objective is to stay here in Canada. We love this city, Montreal. We have been here every year since four years ago. We love the culture, we love the weather, we love all the activities that are here. The main thing that we love here is that we can see the difference between seasons. In Mexico, it's not that easy to see the difference between seasons. Mexico has very good weather. I'm not saying that. It's just that you can't differentiate between seasons, because mainly the entire year is the same temperature. It doesn't change a lot. But yeah, we want to stay here. We'll see. I hope we can stay here. Sharon: As the seasons change the way you mentioned it, do they influence the stones? Do you make different kinds of jewelry in winter than in summer? Gabriela: Yes, for sure. Right now, I haven't created new collections here because I just recently found a studio to work. I found it last October. I started to create collections a year ago when I was in Mexico, and I created three because of the change of seasons. Depending on the seasons, I try to look for particular colors of the gemstones. Maybe because it's summer, I'm looking for more vibrant colors. In autumn it's more earth colors. Also, when it's winter in Mexico, I try to make smaller earrings instead of bigger because during winter you are wearing scarves. In my mind it's easier to wear smaller ones than big ones during winter. Sharon: How do you introduce yourself? Do you introduce yourself as a jewelry designer? How do you describe yourself? Gabriela: I always introduce myself as a jewelry maker, even though I also think I'm a jewelry designer. I think they go hand in hand. I think recently, in the last year and a half, I felt comfortable introducing myself as a jewelry designer. Sharon: Jewelry designer, okay. What do you consider a collection? Is it the colors? Is it a number of pieces? What is a collection made of? Gabriela: The collection that I created last year was my first one. So, for me, collection was a seasonal collection. I try to focus on the seasonal relevance at that particular time. I was inspired by the things during that particular season. For example, the one I created during summer was the candy collection. I created a collection of earrings resembling candies because they had vibrant colors, big statement earrings. Sharon: When do you make those? It must be hard in winter to be thinking about summer jewelry, or in summer to be thinking about winter jewelry. That's when you're making the collection, right? Not in the season, but before the season. Gabriela: Yeah, a little bit before. Just a little bit. I will admit that I'm not super organized. Sometimes I start making the rings or the collections just a couple of weeks before, so I'm seeing them in the middle of the season. Sharon: So, it's right before. What are you designing now? What colors are you thinking about now as spring is going into summer? I don't know how it is in Montreal, but here it's really spring. If it started snowing, would you think of different colors? If you're already working on the spring collection and suddenly it starts snowing, for instance. Gabriela: I'm a little bit behind, actually. I haven't finished the series of rings that I mentioned before, and for those rings the concept is winter. Right now I'm working with those. But at the same time in Mexico, Samantha is working on a collection for the web page with pieces that can be replicated. She's working with bold colors because spring is coming. We're working on new designs. Actually, this week, she is making some prototypes that I just made. I need to see them and approve them in order to continue with the real production for these pieces. But they're going to be with bold colors. We are both working with glass and some jaspers, and also with carbon quartz. Sharon: This is for production, but what were you describing by saying that you don't have a lot of inventory? That it's one of a kind? Gabriela: Well, we don't have a lot of inventory. The pieces that you see on our website are the pieces that we have in stock, and that's it. But those pieces that are not part of the one of a kind section, we can replicate them. The ones you are seeing on our web page are the ones we have available at the moment. If a client buys this piece right now, I need to make a new one in order to sell this new piece. Sharon: Do you ever reject a prototype and say, “I decided I don't want green. I want red in it”? You reject the prototype, you're saying yes. Gabriela: Yeah. If I don't like it, yes, of course. I just reject it and try again. I iterate a lot until I find the right combination, the right size, the right color, everything. Sharon: What do you mean by slow made? I've heard the term, but how do you define it? Gabriela: For me, slow made is quality over quantity. It's attention to detail. Pieces are made to order, as I mentioned before. We don't carry excessive inventory. We take our time to create each piece and to see that every piece is made at the right quality. Everything needs to be on point.   We will have photos posted on the website. Please head to TheJewelryJourney.com to check them out. Thank you again for listening. Please leave us a rating and review so we can help others start their own jewelry journey.  

I had a bit of a lightbulb moment the other day when I realised that I've never dedicated zand podcast episode to packaging design, despite the fact it's SUCH a big part of branding design.  That's why I spoke to today's guest, packaging designer Beatrice Menis. Beatrice's enthusiasm for packaging design oozes out of her and you can just tell that she absolutely loves it. Today's chat was so great, and her tips are so applicable to service based businesses too. I loved chatting to Beatrice and I really hope you enjoy the episode as well. Referenced in the episode:  Reddit thread about packaging Nikki Supply Co Hannah Isted  Liquid Death Business Class course Tropicana packaging failure Beatrice's Back of Pack Skillshare class Beatrice's Pinterest board for Back of Pack Episode highlights:  07:03 The Impact of Packaging Design on Businesses 13:01 Common Mistakes in Packaging Design 27:09 Creative Packaging Ideas for Small Businesses 29:23 Applying Packaging Principles to Service-Based Businesses Don't forget to check out Beatrice online and follow her on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!   

Loren Castle is an entrepreneur and the founder of Sweet Loren's, a brand specializing in ready-to-bake cookie dough that is plant-based, gluten-free, nut-free, and non-GMO.After being diagnosed with Hodgkin lymphoma at the age of 22, Loren Castle was motivated to create a line of sweets that aligned with her own desire for healthier, less processed treats made from real food ingredients. Baking served both as her therapy and a means of creative expression during her challenging times.Sweet Loren's began in Loren's kitchen after her homemade chocolate chip cookie recipe received high praise, leading her to realize the potential of her products. Her business has grown significantly over the years, and she has successfully led the brand to offer a broad range of products catering to health-conscious consumers. Sweet Loren's products are now available in over 25,000 supermarkets.This episode of DTC Pod explores how Sweet Loren's became the #1 natural cookie dough brand in the US. We cover topics like scaling product production, identifying business opportunities, and integrating customer feedback into product development stages. Learn about their success from startup to leader in the CPG market.Episode brought to you by More StaffingJoin 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!On this episode of DTC Pod, we cover:1. Tips for Scaling Product Production2. Key Considerations for Product Line Expansion3. Strategies for Successful Product Launches4. How to Identify White Space Opportunities5. Customer Feedback Integration in Product Development6. Business Decision-Making and GrowthTimestamps04:14 Starting Sweet Loren's, the #1 natural cookie dough brand in the US10:32 Discovering passion, becoming an entrepreneur, finding purpose14:11 From solopreneurship to business leader15:46 Deciding between opening a bakery vs entering the CPG market16:39 Product development, choosing cookie dough as the first product20:54 Customer feedback and its role in product iteration cycle22:32 Shifting focus to customer needs, scaling Sweet Loren's24:58 Changing products to cater to food intolerances and allergies32:28 Early stages of funding, bootstrapping, scaling34:36 Evaluating business opportunities based on personal alignment35:52 Figuring out the top five SKUs that are gonna sell38:03 Launching Sweet Lauren's first shelf-stable product38:59 Launching other types of refrigerated doughs41:16 Considerations for expanding Sweet Loren's product offerings43:14 Researching, identifying opportunities, developing products46:55 Why team, experience, expertise, and data are vital for startup successShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Loren Castle - CEO and Founder of Sweet Loren'sBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

In this episode of Product & Packaging Powerhouse, Megan interviews Vicki Strull, a packaging and design consultant with over 25 years of experience. Vicki discusses her career journey and expertise in print and digital design in the packaging world. They discuss the evolution of technology in packaging and misconceptions about packaging design. Vicki emphasizes the importance of integrity in branding and the impact of business terminology on design. The episode also highlights "shady packaging" and insights on the subconscious impact of touch on shoppers' behavior. The conversation underscores the need for intentional design and creativity to inspire, as well as the importance of understanding business jargon in creative professions.[Host Megan Young Gamble Links][AFFILIATE] Ready to crank out your content in as little as 5 minutes? Use Castmagic, AI powered tool to take your content creation from overwhelmed to overjoyed by saving hours of developing content. Save 20 hours by Signing up today! https://get.castmagic.io/Megan Read our Blogs HERE  [ link]  https://www.glcblog.site/ Subscribe & Access our Video Vault YouTube Channel [ link] https://bit.ly/GLConYouTube Join our Email List [link] https://glc.ck.page/55128ae04b Follow and Connect with Megan on LinkedIn [link] https://linkedin.com/in/megangambleLearn about GLC, Packaging & Project execution firm for CPG brands http://www.getlevelconsulting.comWork with Me @ GLC, Schedule Discovery Call https://calendly.com/getlevelconsulting/15-minute-insight-session[Powerhouse Guest Vicki Strull LINKS]LinkedIn: https://www.linkedin.com/in/vickistrull/Email: vicki@vickistrull.comWebsite: https://vickistrull.comEpisode Quotes:I think that one of their misconceptions is that more on a primary display label is better.Deceptive Packaging: There's something shady about that because I'm thinking I'm getting more than I'm getting because visually I am.The Importance of Brand Purpose: So if they're not in it, you have to and we live our lives this way as well. You know, we have our own core purposes. I also think brands have core purposes.

According to Warren Spence, founder Motor, a brand design agency and my guest in this episode, the modern world is as fast as a Japanese bullet train and our generation is fixated on digital media content. Let's just say, according to Warren, that visual communication is a little out of control, mainly because of social media but it will only get faster. Supermarkets, pharmacies and other retailers stock thousands of brands that create visual noise. Products are competing fiercely so to cut through the ‘blah blah basic boring', you need to disrupt, be outstanding, and simply stand out.In this episode Warren tells me what his 8 Game Plan is for getting food, drink & pet treat packaging design selling. Listen and discover:

Para inaugurar la quinta temporada de BRANDERMAN, tuve el honor de ser entrevistado por Jesús Nuñez.Jesús es un empresario mexicano con enfoque en innovación alimentaria, negocios internacionales y tecnología. Se graduó con Mención Honorífica en la Licenciatura en Comercio Internacional con Especialidad en Agronegocios en el Tec de Monterrey. Curso posgrado en alta dirección de empresas y es conductor del programa Plan de Vuelo en Tec Sounds Radio.En este episodio, exploramos la influencia determinante del diseño de packaging en la conexión de las marcas con las diferentes generaciones de consumidores, desde los baby boomers y la Generación X, hasta los Millennials y la Generación Z. Reflexionamos sobre cómo el diseño puede ser un elemento crucial para expresar las historias y valores de una marca, y comparto ideas sobre cómo las marcas pueden mantenerse relevantes y atractivas en un mercado en constante evolución.Links Relevantes:Jesús NúñezPlan de VuelotridimageLinkedIn Hernán BrabermanInstagram de tridimageBlog packnewsFacebook tridimageYouTube tridimageSeguinos:Website de BRANDERMANInstagram de BRANDERMANLinkedIn de Hernán BrabermanMi agencia de diseño de packaging TRIDIMAGEBlog PACKNEWSSuscribite:Suscribite a BRANDERMAN en tu App de Podcast favorita para no perderte ninguno de nuestros próximos episodios.Apple PodcastsSpotifyGoogle PodcastsOvercastIvoox

Learn how to design luxury packaging and what luxury packaging can mean from Vincent Villeger is a seasoned luxury packaging designer (Burberry, Givenchy, By Far, Milton Brown, and more) with a rich background in the industry. Learn more about Vincent Villeger Known for his refined and innovative approach to design, Villeger has made a significant mark in the world of luxury branding, particularly during his tenure at Burberry, where he led the design of fragrance packaging and more. His expertise lies in translating brand ethos into tangible products that communicate quality and confidence. Villeger is not only adept at the creative aspects of design but also deeply involved in the product development process, ensuring his concepts are realized with integrity. Connect with our Sponsors: Luxury Packaging Manufacturer without middlemen Manage your packaging specifications for EPR laws and optimized sustainability Get the new dissolvable paper that leaves no trace In this candid episode, listeners are given a front-row seat to the creative mind of Vincent Villeger, a master of luxury packaging design. Villeger delves into the nuances of developing designs that resonate with high-end consumers, discussing the importance of confidence, quiet luxury, and the art of problem-solving in design. The conversation offers a fascinating glimpse into the psychology of packaging and brand identity, exploring how timeless and iconic pieces are created. The episode kicks off with Villeger opening up about his methods of maintaining creativity and staying connected to the practical side of production. He underscores the value of understanding brand uniqueness and how it factors into successful design execution. Moving from theory to practice, Villeger shares intriguing project stories, including the challenges of innovating for brands like By Far and Molton Brown. Listeners of this episode are treated to Villeger's deep dive into the role of a designer in championing both form and function. He articulates how he navigates client expectations, aligns the design with a brand's strategic goals, and strives for designs that will remain impactful over time—eschewing fleeting trends for enduring relevance. * Luxury design is not about shouting but about confidence and quietness that speaks to a brand's self-assured quality. * Villeger actively involves himself in the development process post-design to ensure the end product reflects his original vision. * The psychology of presenting design ideas is as crucial as the concepts themselves, with Villeger sharing his strategic approach to client presentations. * Villeger's design philosophy leans towards timelessness and rejects the transient allure of trends, focusing on what will last for years on the shelves. * Problem-solving is central to his design process, with a focus on stripping back to the essence of an idea to create something iconic and pure. --- Send in a voice message: https://podcasters.spotify.com/pod/show/packagingunboxd/message

In diretta da Festival Città impresa di Vicenza, territorio di eccellenze industriali anche nel settore del packaging. In studio Laura Badalucco, Professore ordinario di design e responsabile scientifico dei corsi di perfezionamento in Circular Design e Packaging Design dello IUAV di Venezia. Il Gruppo Ecor International, con base a Schio, che lavora nella progettazione e realizzazione di componenti critici in acciaio, dal food all'aerospazio. Interviene Chiara Lucietto, Business Director del Gruppo. Vicenza è teatro della manifestazione Radici Future 2030, nata con l'intenzione di mettere in relazione aziende e scuole del territorio per la realizzazione degli obiettivi dell'Agenda 2030 delle Nazioni Unite. Intervengono il presidente Andrea Visentin (nella foto qua sopra) e i vincitori del premio Radici Future (edizione 2023): Andrea Favini, Export Sales And Marketing Director Graphic Specialties di Favini e Gianpaolo Pezzato (nella foto qua sotto), Responsabile della Divulgazione di Maarmo. Si Può Fare nel SocialeAbiti usati per rinascereSi chiama Vesti Solidale ed è un progetto che, attraverso il recupero di abiti usati, aiuta nell'integrazione di lavoratori fragili.

Unwrap the secrets behind your favorite beauty products with Juan Campderá Lozano, a maestro of packaging design who's been shaping the industry for over 25 years. This episode promises a journey through the layers of design that influence your every purchase, revealing how the subtle art of packaging molds consumer identity and choice. Listen in as Juan shares the essence of what makes packaging an extension of ourselves and a reflection of generational shifts, offering an intriguing lens to view the beauty world.We then tackle the green elephant in the room: sustainability. With a wave of new regulations on the horizon and a generation demanding change, we navigate the complex terrain of eco-friendly packaging. What does it truly mean to be sustainable in a world of murky marketing claims and consumer expectations? Juan and I dissect the delicate balance between aesthetics and the environment, discussing how designers are rising to the challenge of crafting packages that please both the planet and the eye.In our final chapter, we venture into the realm of luxury packaging, where elegance meets eco-consciousness. The conversation illuminates the intricate dance between the lavish aura of luxury brands and the necessity for sustainable innovation. Discover how high-end beauty is being redefined by the rise of refillable containers and the trend toward minimalism, all while looking ahead at how the packaging landscape might transform to enchant the next generation's appetite for wellness and individual expression.Support the showFollow The Show On All Socials Using The Tag @skincareanarchy

Are you giving your toy's package the attention and budget it deserves? If your answer isn't an immediate "Heck yes Azhelle, ALWAYS." then it's time to listen to part 2 of of Ivan and Brittany's interview on this podcast.At the top of the episode, Ivan and Brittany share their secret on staying up to date with trends and spotting what's exciting in packaging. They remind us to step out of our comfort zones and to explore everything from boutique shelves to big-box stores to uncover what really makes packaging pop.In the second half our our chat, this creative duo shares the packaging effects they feel are most overused and the packaging effects they feel are most underused in the toy market. Find out what your packaging might be saying about you and your brand, simply by the finish you choose.  Today, more than ever, it's crucial to balance what looks good, what's good for our planet, and what fits the budget. This chat with Anchor Creative isn't just technical; it's a call to think bigger and bolder about how we package our toys and games.Finally once you're inspired to think bigger when it comes to packaging, this episode closes out with a clear walkthrough of what it's like to work with Anchor Creative and how you can get started today.Can't Miss Moments:Retail Reconnaissance: Learning from Kids and Stores [00:01:00] - Find out how Ivan and Brittany use their family trips to stores as a real-time market research tool.The Eco-Friendly Packaging Conundrum [00:02:43] - Explore the complex world of sustainable packaging solutions and why eco-friendly packaging materials aren't your only options to reduce your carbon footprint.Gloss vs. Matte: A Packaging Debate [00:05:30] - What gloss and matte finishes say about your brand, and why one may be better than the other. The Power of Pantone [00:06:30] - Uncover the potential and cost of using unique Pantone colors to make your packaging pop off the shelves. Mentioned In This Episode:This episode is brought to you by Anchor Creative.Visit thetoycoach.com/212 for the links mentioned in today's episode.Support the show

Your toy package should be the 24/7 salesman for your toy product. Is your packaging putting in the work? If you have ever wondered how to make your packaging communicate the value of your product, I've got a new episode that you just can't miss. As one of our guests today will attest, often toy packaging is an afterthought, but what if I told you it's one of your most powerful communication tools?In this episode, I had the privilege of diving deep into the art of communication in packaging design with Brittany and Ivan Wesley, the masterminds behind Anchor Creative. With over two decades of experience in branding and packaging, they've turned the concept of packaging into a storytelling art form, with bits of “magic” worked in here and there. One fascinating insight they shared was the strategic use of awards and accreditations on packaging—how to showcase them effectively without overwhelming your audience. But that's just the tip of the iceberg; we also explored the nuances of communicating a toy's digital features and the secrets behind packaging that sells.Brittany and Ivan opened up about their journey from the food and beverage industry to the vibrant world of toys, revealing surprising lessons about the underrated role of packaging in the toy industry. They walked us through their approach to a few key projects, demonstrating how packaging can communicate your toy's value, intrigue potential buyers, and convey the essence of your brand—all before the box is even opened.Can't Miss Moments:The Art of Showcasing Awards [00:12:39] Discover how to elegantly highlight awards and accreditations on your toy packaging without cluttering the design. Brittany and Ivan share some clever strategies that intrigue rather than overwhelm the buyer.From Food to Toys [00:01:33] A Packaging Design Journey: Hear the surprising insights Brittany and Ivan gained by transitioning from the food and beverage industry to the toy sector. Their experiences shed light on the untapped potential within toy packaging design.Highlighting Digital Features with Flair [00:07:18]  How do you communicate a toy's digital components on its packaging effectively? The episode teases some innovative methods that go beyond traditional design approaches, making your product stand out on the shelves.Packaging as a Potent Marketing Tool [00:18:36] This conversation dives into the strategic use of packaging as a powerful marketing ally. Discover how the right design elements can transform your packaging into a silent salesman that draws consumers in and drives sales.Mentioned In This Episode:This episode is brought to you by www.thetoycoach.comVisit thetoycoach.com/211 for the links mentioned in today's episode.Support the show

Follow Adey Efrem Connect with Evelio Mattos Download your own FREE Sustainable Design Guide Adey Efrem, a vanguard in the packaging design world, blends her rich experience in graphic design with groundbreaking AI technologies to redefine industry standards. With a foundational career that spans from crafting engaging social media content for eateries to leading packaging designs for behemoths like Frito-Lay and Impossible Foods, Adey has always been at the forefront of innovation. Her work, characterized by a seamless integration of creativity and technical acumen, has set new benchmarks in the use of AI for design, particularly with ChatGPT. Adey's journey is not just about designs that capture eyes but about pioneering a future where AI and human creativity create unparalleled user experiences. Support our sponsors: Learn how to manage your specifications with Specright Want packaging that disappears? Check out Smartsolve, dissolving paper for packaging. Episode Overview: This episode unveils the transformative power of AI in packaging design through the eyes of Adey Efrem, a trailblazer who has dared to venture where few designers have. Starting with her initial foray into the world of design to her current role as a spearhead at Impossible Foods, Adey's story is a testament to the evolution of design ethos in the age of artificial intelligence. Listeners will be captivated by how Adey harnesses ChatGPT to craft designs that are not only visually striking but deeply resonant with brand identities. This dialogue is more than just a narrative; it's a masterclass on the symbiosis between AI and traditional design methodologies. Adey shares her insights on how AI is reshaping the landscape, making it an essential toolkit for any designer aiming for the zenith of creativity and innovation. --- Send in a voice message: https://podcasters.spotify.com/pod/show/packagingunboxd/message

Do you know how to use packaging to increase your product's perceived value and bring customers back again and again? To make more money and attract more customers, you need a strong brand - and a strong brand is centered around strong packaging design!  I interview Kelley Kempe who is the branding and packaging genius behind Hidden Path Creative - a graphic design studio supporting product-based businesses with packaging designs that genuinely represent their brand identity. We talk about: Why 72% of people buy because of packaging  Creating recognition and memorability with an unforgettable unboxing experience  Building brand awareness on a budget  More amazing tips to use your product's packaging as a sales tool!  Join us to learn how to elevate your packaging with storytelling and sustainability to attract more of your dream clients!   Join me on Thrive by Design for podcast episode 464! Here are the resources mentioned in the show:   Hidden Path Creative's Website Hidden Path Creative's Instagram The Ultimate Product Party Laying The Foundation Book a free Discovery Call The Desired Brand Effect Are you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.    Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations   If you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere.   xo, Tracy Matthews   Follow on Instagram:   Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok  

Support our Sponsors: Factory-direct packaging manufacturing for established brands - IDP Direct Manage your packaging specifications for sustainability, EPR, and budget - Specright From Brief to Shelf: How to Design Packaging that Makes a Lasting Impression About the Guest(s): Spencer is a renowned personality from Taxi Studio, where he engages as part of the leading team, currently partnering with Alex and Ryan. With a traditional start at school with a keen interest in design, Spencer transitioned through the guidance of influential mentors to pursue design at Somerset College. It's there he met his future business partners. After working in various design capacities, including a stint in London's brand consultancy scene that enriched his experience with premium brands, Spencer, along with his partners, established Taxi Studio in 2002 during the Queen's golden jubilee. Over nearly 22 years, Spencer has grown Taxi Studio while maintaining a strong friendship with his business partners, reflecting a shared depth of passion for design and creativity. Episode Summary: Join us in this captivating episode as we delve into the intricate world of packaging and design with Spencer from Taxi Studio. Spencer shares his journey from a budding design student guided by pivotal figures to the inception of Taxi Studio and its rise to becoming a design powerhouse. The discussion flows through the nuances of starting a design business, maintaining partnerships, and the importance of truly understanding and valuing the design process. Spencer imparts valuable insights on the three C's crucial for business success: Capability, Chemistry, and Cost. With these touchstones, he provides a roadmap for upcoming designers and agencies seeking longevity and quality in business relationships. Alongside, Spencer unravels the complexities of successful branding for global clients and packaging design specifics - essential knowledge for anyone entrenched in or curious about the design industry. Key Takeaways: Recognize your Capabilities and be straightforward about what can be genuinely offered to the client. Chemistry: Building enduring relationships with clients and within your team can dramatically impact the course of your business. Understand your Cost; acknowledge the value brought to client organizations and price your services accordingly. The evolution of Taxi Studio's philosophy from "fearless creativity" to "creating unforgettable" speaks volumes about responsiveness in branding. A solid understanding of the final production processes, like can printing, underscores the significance of attention to the final details in the work. Notable Quotes: "You can smell a shark from a mile off, I think. But good luck to them." - Spencer on the authenticity of success stories. "Success is…measured by the people that want to hang out with you, and not so much whether you're driving a Ferrari or your house is a mansion…" - Spencer sharing his measure of true success. “…it infects every part of your being. When you're passionate about something, so do things you love.” - Spencer on the driving force behind passion in design. "We add a huge amount of value to the client organizations that we work in, and we're not afraid to put a price on that." - Spencer on valuing design work. "Design and the impact it has on the commercial world…can also completely crash a business. So we are in a position of great responsibility." - Spencer on the power and responsibility in design. Resources: Taxi Studio's official website Evelio's LinkedIn Encourage your design instincts and enhance your industry knowledge by listening to the full episode, where Spencer shares more stories and wisdom from his substantial experience in the field. Stay tuned for more enlightening dialogues and explorations into the ever-evolving world of design. --- Send in a voice message: https://podcasters.spotify.com/pod/show/packagingunboxd/message

We spend some time with Hope Aylen. We learn a few things and see how a designer sees the process of designing our hopes and dreams in packaging and labels.  To find Hope https://www.linkedin.com/in/hope-aylen-designfulhope/check out her services here: https://www.designfulhope.com/ 

In the late-2010s, the supplement industry experienced a commercialization paradigm shift with stick packs because of what I dubbed the “Liquid I.V. Effect." What was once a packaging format most notably utilized for product sampling in the supplement industry became a foundational strategic element of a billion-dollar supplement brand. Now…it's undeniable that stick packs have quietly become a ubiquitous packaging format central to many leading supplement products, as its value comes from its ability to live harmoniously between the needs of brand marketers and consumers. But is it possible that supplement industry stakeholders are getting too hooked to that trending convenient packaging format? CPG packaging is more than a shipping container or a specifically designed product holder…it's a vessel that has huge effects on how a consumer feels about your brand. And that has A LOT to do with the “reward center” of our brains and the core of reinforcement that creates our behavioral patterns…dopamine. Now…I'm fully aware and even a bit complicit in the fact that the multitrillion-dollar CPG industry are master manipulators at creating dopamine hits. Whether it involves advertising strategies or visual elements of packaging…and even how the larger shopping experience is presented…its well documented that all these create dopamine hits with consumers. But it wasn't until I had a conversation with an industry friend a few years ago at SupplySide West that he opened my eyes to the role stick packs could be playing in all this…especially with younger consumers. Gen Z consumers have had a smartphone in their hands and access to social media accounts since they were born, which has made them dopamine junkies. Companies using algorithms to leverage our dopamine-driven reward circuitry aren't going anywhere…anytime soon. And it's that marketplace reality which could be prompting certain packaging considerations that feed the growing consumer demand for more dopamine hits. Consider what happens when supplement consumers rip open a single serving stick pack daily compared to merely cracking open a 30-serving canister of pre-workout powder once. It's all about speeding up the frequency of those “pleasurable events.” That being said, the consideration of stick packs might not be warranted in every new product development discussion…and also just putting your powder in a stick pack won't guarantee success. It's important to remember that there's a much bigger design psychology at play here…one that must be understood when unlocking the dopamine map of your potential customers. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/joshuaschallmba⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YOUTUBE - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/c/joshuaschall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TWITTER - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/joshua_schall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ INSTAGRAM - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/joshua_schall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ FACEBOOK - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/jschallconsulting⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support

We're ending out the month of November with the second part of my conversation with the one and only Phillip J. Clayton. (If you missed the first part of this interview, check it out here.)After sharing his thoughts on brand purpose, we started discussing our experiences with art and education, and he spoke about facing limitations in school due to dyslexia and feeling misunderstood by teachers and other authority figures. Phillip also talked about his experiences working with renowned brands (including PepsiCo), judging creative work, the evolving nature of packaging design, the need for a holistic view of design.Big thanks to Phillip for such a wide-ranging conversation!LinksPJClayton & Co.PJClayton & Co. on InstagramPhillip J. Clayton on LinkedInPhillip J. Clayton on TwitterFor a full transcript of this interview, visit revisionpath.com.==========Donate to Revision PathFor 10 years, Revision Path has been dedicated to showcasing Black designers and creatives from all over the world. In order to keep bringing you the content that you love, we need your support now more than ever.Click or tap here to make either a one-time or monthly donation to help keep Revision Path running strong.Thank you for your support!==========Follow and SubscribeLike this episode? Then subscribe to us on Apple Podcasts, Spotify, or wherever you find your favorite shows. Follow us, and leave us a 5-star rating and a review!You can also follow Revision Path on Instagram and Twitter.==========CreditsRevision Path is brought to you by Lunch, a multidisciplinary creative studio in Atlanta, GA.Executive Producer and Host: Maurice CherryEditor and Audio Engineer: RJ BasilioIntro Voiceover: Music Man DreIntro and Outro Music: Yellow SpeakerTranscripts are provided courtesy of Brevity and Wit.☎️ Call ‪626-603-0310 and leave us a message with your comments on this episode!Thank you for listening!==========Sponsored by Brevity & WitBrevity & Wit is a strategy and design firm committed to designing a more inclusive and equitable world. They are always looking to expand their roster of freelance design consultants in the U.S., particularly brand strategists, copywriters, graphic designers and Web developers.If you know how to deliver excellent creative work reliably, and enjoy the autonomy of a virtual-based, freelance life (with no non-competes), check them out at brevityandwit.com.Brevity & Wit — creative excellence without the grind.==========Sponsored by the School of Visual Arts - BFA Design & BFA AdvertisingThe BFA Design program at the School of Visual Arts consistently produces innovative and acclaimed work that is rooted in a strong foundational understanding of visual communication. It encourages creativity through cutting-edge tools, visionary design techniques, and offers burgeoning creatives a space to find their voice.Students in BFA Advertising are prepared for success in the dynamic advertising industry in a program led by faculty from New York's top ad agencies. Situated at the center of the advertising capital of the world, the program inspires the next generation of creative thinkers and elite professionals to design the future.School of Visual Arts has been a leader in the education of artists, designers and creative professionals for over seven decades. Comprising 7,000 students at its Manhattan campus and more than 41,000 alumni from 128 countries, SVA also represents one of the most influential artistic communities in the world. For information about the College's 30 undergraduate and graduate degree programs, visit sva.edu.

Did you ever want to pick the brain of a graphic designer? That's exactly what Julie does today with Kaila of Dox Design. She's got tons of experience building brands but specifically subscription box packaging! A note from Kaila: Hey, Fur Friends! Kaila here—the crazy dog-lady behind Dox Design. I'm a proud fur-mama to three dachshunds, lover of all 70's music, and the OG Swiftie (I've seen her on every tour, even as just an opener!)After taking my first few years out of college in the traditional agency route, I felt restless… like my cup wasn't being filled to the top. I wanted to take my two favorite things—dogs and design—and create something that nobody had done before. Something big, bold, and most importantly, drool-worthy. And so, Dox Design was born!From e-commerce stores to brick-and-mortars, Dox's team of designers is brand-focused (and dog-obsessed) in everything that we create. We transform boring brown boxes into experiences that elevate your bizz and create a lasting connection with your audience.LINKS-Get A Brand Audit: https://calendly.com/kaila-1/1hour-Have Us Design Your Subscription Box: https://dox.design/landing/subscription-box-Follow Us On Instagram: https://www.instagram.com/dox.design/ -The brand that Kaila mentioned (headband story): https://wondermintgoods.comIf you don't already know, SubSummit is the world's LARGEST conference for anyone in the subscription, membership, and recurring revenue sector… that means YOU! And guess what?! Our SBB community can score a FREE ticket & travel reimbursement through the Hosted Merchant Meetings Program!

In this episode of the Fearless Sellers, Joie Roberts and Jamie Davidson discuss the changes in selling on Amazon over the years. Joie shares how she has started putting more effort into her packaging design, inspired by the rise of unboxing videos on social media. She emphasizes the importance of creating a beautiful and personalized unboxing experience for customers. Tune in to learn more about the evolving landscape of selling on Amazon.   Timestamps [00:01:10] Packaging design and customer experience. [00:04:21] Slow unboxing experience. [00:08:26] Going viral on social media. [00:14:38] How long was your video? [00:15:32] Providing a customer experience.   Jamie Davidson is a top Amazon seller known for their expertise in packaging design and customer experience. They have achieved great success in their career, with one of their videos going viral on social media and accumulating over 2 million views. Jamie's credentials as a top Amazon seller further establish their authority in the field. Their ethos/philosophy revolves around the belief in the importance of packaging design and its ability to enhance the customer experience. They also recognize the impact of social media on branding and marketing, showcasing their adaptability and understanding of current trends in the industry.   Contact Joie on Instagram: @JoieRoberts.official Interested in learning how to build your own Amazon business from the leaders in the Amazon industry? Book your free consultation with Joie and team at www.CallAMZ.com

Judith Fiedler is a regulatory expert in the skincare industry, currently working as the head of the product development team at La Prairie in Switzerland. With a focus on formulation, packaging, regulatory registration, and safety, Judith brings a wealth of knowledge and experience to the conversation about sustainability in the cosmetics industry. **Summary:** In this episode of Packaging Unboxed, host Matos interviews Judith Fielder, a regulatory expert in the skincare industry. They discuss the challenges and opportunities of sustainable packaging in cosmetics, including the need for reduced packaging, recyclability, and the use of alternative materials. They also explore the role of luxury codes in packaging and the importance of educating consumers about sustainable choices. Judith shares insights into the changing regulatory landscape and the impact of extended producer responsibility (EPR) on the cosmetics industry. Overall, the conversation highlights the need for brands to adapt and innovate in order to meet sustainability goals and consumer expectations. **Key Takeaways:** 1. Sustainable packaging in cosmetics involves reducing packaging, reusing materials, using recyclable packaging, and establishing a recovery circle. 2. Luxury codes in packaging, such as adding weight for a perceived value, need to be reevaluated to align with sustainability goals. 3. Consumers are not necessarily willing to pay more for sustainable packaging in cosmetics, but brands can differentiate themselves by investing in innovative and eco-friendly packaging solutions. 4. The European Green Deal aims for climate neutrality by 2050, and brands need to take action now to meet sustainability targets. 5. The recycling rate for cosmetic packaging is currently low, but brands are exploring alternatives and working towards higher rates. 6. Consumer education is crucial in promoting sustainable packaging practices, including proper recycling and separation of materials in the bathroom. 7. The regulatory landscape for packaging varies across countries, making it challenging for global brands to navigate. Working with advisory services and staying informed is essential. Connect with Evelio Mattos on LinkedIn here. Connect with Judith Fiedler on LinkedIn here. Learn more about La Prairie here. Learn how factory-direct sustainable retail packaging can benefit your brand with IDP Direct.com Start managing your packaging specifications and get ahead of EPR regulations worldwide with Specright.com Create custom packaging dielines, 3D renders, and presentation ready models on Pacdora.com Get your videos turned into clips with Clipsninja.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/packagingunboxd/message