Shoppernomics is the podcast for Marketing and Insight professionals who want to stay current on the latest understanding of consumer behavior and decision making.
Herb Sorensen takes us Inside the Mind of the Shopper
Herb Sorensen takes us Inside the Mind of the Shopper
Phil and Russell discuss Russell's new paper, COVID-19 Generation: A Conceptual Framework of the Consumer Behavioral Shifts to Be Caused by the COVID-19 Pandemic
Phil and Russell discuss Russell's new paper, COVID-19 Generation: A Conceptual Framework of the Consumer Behavioral Shifts to Be Caused by the COVID-19 Pandemic
Phil and Constantinos discuss Constantinos' new book, Living Brands: How Biology & Neuroscience Shape Consumer Behavior & Brand Desirability
Phil and Constantinos discuss Constantinos' new book, Living Brands: How Biology & Neuroscience Shape Consumer Behavior & Brand Desirability
Phil and Michael discuss Michael's latest books: Marketers, Tear Down These Walls: Liberating the Postmodern Consumer, and Why Fashion Brands Die & How to Save Them
Phil and Michael discuss Michael's latest books: Marketers, Tear Down These Walls: Liberating the Postmodern Consumer, and Why Fashion Brands Die & How to Save Them
Phil and Constant discuss Constant's latest book, Assortment and Merchandising Strategy
Phil and Constant discuss Constant's latest book, Assortment and Merchandising Strategy
Phil and Tim discuss his paper, Beyond Self-Report: A Review of Physiological and Neuroscientific Methods to Investigate Consumer Behavior, and his ShopperBraini presentation on Tripping Points
Phil and Tim discuss his paper, Beyond Self-Report: A Review of Physiological and Neuroscientific Methods to Investigate Consumer Behavior, and his ShopperBraini presentation on Tripping Points
Phil and Markus discuss Markus' new book, Handbook On The Psychology of Pricing.
Phil and Markus discuss Markus' new book, Handbook On The Psychology of Pricing.
Phil and Marco discuss Marco's recent paper, "Self Control: Knowledge or Perishable Resource?" and the Human Behavioral Lab
Phil and Marco discuss Marco's recent paper, "Self Control: Knowledge or Perishable Resource?" and the Human Behavioral Lab
Phil and Carolyn discuss Carolyn's 2019 Neuromarketing World Forum presentation on Academic-Industry partnerships and Neuroforecasting
Phil and Carolyn discuss Carolyn's 2019 Neuromarketing World Forum presentation on Academic-Industry partnerships and Neuroforecasting
Phil and Ryan discuss Ryan's paper, "The 4 Minds of the Customer: A Framework for Understanding and Applying the Science of Decision Making"
Phil and Ryan discuss Ryan's paper, "The 4 Minds of the Customer: A Framework for Understanding and Applying the Science of Decision Making"
Phil and Carol discuss her recent paper, "Impulse Buying: Design Practices and Consumer Needs"
Paul and Phil discuss Paul's recent paper, "What is Engagement and How Do We Measure It? Toward a Domain Independent Definition and Scale"
Paul and Phil discuss Paul's recent paper, "What is Engagement and How Do We Measure It? Toward a Domain Independent Definition and Scale"
Phil and Carol discuss her recent paper, "Impulse Buying: Design Practices and Consumer Needs"
Phil and Mike discuss Mike's ShopperBrain Presentation: Understanding & Affecting the Flow of the Customer Journey.
Phil and Mike discuss Mike's ShopperBrain Presentation: Understanding & Affecting the Flow of the Customer Journey.
Phil and Richard discuss Richard's new book, The Choice Factory
Phil and Richard discuss Richard's new book, The Choice Factory: 25 Behavioural Biases That Influence What We Buy
Phil and Norbert discuss Norbert's paper, "Asking Questions About Behavior: Cognition, Communication and Questionnaire Construction"
Phil and Norbert discuss Norbert's paper, "Asking Questions About Behavior: Cognition, Communication and Questionnaire Construction"
Phil and Will discuss Will's new book, Marketing to Mindstates.
Phil and Will discuss Will's new book, Marketing to Mindstates.
Exploring The Impact Of Shopper Ethnicity Through The Path-To-Purchase Framework
Neuromarketing Essentials: What Every Marketer Needs to Know
How Evaluations of Multiple Percentage Price Changes are Influenced by Presentation Mode and Percentage Ordering: The Role of Anchoring and Surprise
On The Multiple Effects Of Packaging Colour On Consumer Behaviour And Product Experience In The ‘Food And Beverage’ And ‘Home And Personal Care’ Categories
From Browsing To Buying And Beyond: The Needs-Adaptive Shopper Journey Model
In-Store Spending Dynamics: How Budgets Invert Relative Spending Patterns
Hitchiker’s Guide to Numerical Space: Of Anchors, Landmarks and Adjustment
Hitchiker’s Guide to Numerical Space: Of Anchors, Landmarks and Adjustment
In-Store Spending Dynamics: How Budgets Invert Relative Spending Patterns
From Browsing To Buying And Beyond: The Needs-Adaptive Shopper Journey Model
On The Multiple Effects Of Packaging Colour On Consumer Behaviour And Product Experience In The ‘Food And Beverage’ And ‘Home And Personal Care’ Categories
How Evaluations of Multiple Percentage Price Changes are Influenced by Presentation Mode and Percentage Ordering: The Role of Anchoring and Surprise
Neuromarketing Essentials: What Every Marketer Needs to Know
Exploring The Impact Of Shopper Ethnicity Through The Path-To-Purchase Framework
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