Podcasts about Behavioral economics

The iPhone changed everything.It's one of the most desirable and innovative products in the world.And only creative, brilliant geniuses – like you – own an iPhone.At least, that's what Apple wants you to think…But have you ever wondered why you're willing to shell out a thousand dollars or more for a phone when there are perfectly good alternatives at half the price?The answer isn't found in processing power or camera specs. It's in psychology.Join me today as we unpack the psychological tactics Apple uses to make the iPhone irresistible – and how you can apply these same approaches to grow your own business.⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐COACHING✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-inviteThis month I have 3 spots available - first come, first serve.FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHackingWORK WITH JEN CLINEHENS & CHOICE HACKING✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Join the Choice Hacking Pro community: Get a Chief Marketing Copilot (powered by psychology) for your business when you join the Pro community. Get live weekly Workshops, Group Coaching and Office Hours.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

Dan Ariely, a Professor of Behavioral Economics at Duke University, is the bestselling author of Misbelief, Dollars and Sense, and Predictably Irrational. Motley Fool contributor Rich Lumelleau talks with Ariely about the rational and irrational: Inspiration for studying human behavior Swiss Army Knife problem Emotions and investing Extrinsic and intrinsic motivation Host: Rich LumulleauProducer: Mac GreerEngineer: Adam LandfairDisclosure: Advertisements are sponsored content and provided for informational purposes only. The Motley Fool and its affiliates (collectively, “TMF”) do not endorse, recommend, or verify the accuracy or completeness of the statements made within advertisements. TMF is not involved in the offer, sale, or solicitation of any securities advertised herein and makes no representations regarding the suitability, or risks associated with any investment opportunity presented. Investors should conduct their own due diligence and consult with legal, tax, and financial advisors before making any investment decisions. TMF assumes no responsibility for any losses or damages arising from this advertisement. Learn more about your ad choices. Visit ⁠megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Your audience is overwhelmed — email overload, social media clutter, algorithm filters, and constant distractions are just a few of the reasons your message might not be getting through. In this episode of Behavioral Economics in Marketing, we dive into the concept of “noise” from Communication Theory and how it disrupts the delivery, reception, and impact of your marketing efforts. You'll learn how to identify different types of noise — from semantic confusion to psychological distractions — and gain practical strategies to cut through the chaos. From simplifying your message and optimizing your timing to leveraging storytelling, personalization, and feedback loops, this episode gives you the tools to ensure your message lands, resonates, and drives action. Key topics: communication theory, noise in marketing, attention, personalization, messaging clarity, customer engagement, multichannel strategy. Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

Understand how communication shapes success in remote and hybrid workplaces. These episodes examine behavioral insights into remote team dynamics, productivity, and the evolving economics of work. Keywords: communication theory remote work, remote team productivity, behavioral economics workplace, hybrid work challenges, remote work strategies

Real buying decisions are habitual. They're often emotional. Nudges assume people carefully weigh options, but in reality, they just grab what's familiar or easy.This week, Elena and Angela explore the gap between behavioral theory and marketing reality. They discuss why popular psychological insights like loss aversion, anchoring, and choice architecture often fall short when applied to actual campaigns. Plus, they share which behavioral principles still work in real-world marketing and why mental availability beats nudges for driving sustainable growth.Topics covered: [01:00] Why behavioral economics experiments don't always translate to real marketing [04:00] The most powerful behavioral principle that works repeatedly [06:00] How Apple masters anchoring and framing to shape perception of value [09:00] Why real buying behavior is habitual and emotional, not deliberate [11:00] The behavioral economics principle that's been overhyped [13:00] How mental availability compares to behavioral tactics like nudging [15:00] The one behavioral insight to keep in your marketing toolbox  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2024 Behavioral Economics in Consumer Decision-Making Study: https://mideastjournals.com/index.php/mejelss/article/view/4  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Have you ever experienced analysis paralysis? This describes the feeling of anxiety you get when you have so much information that any action you take feels like the wrong one, so you end up not doing ANYTHING. It's really no wonder that the average person can feel overwhelmed by information, options, and choice. Every year in the United States, for example, 30,000 new products are released into the market. The average American grocery store, so not a superstore like a Walmart, just a normal sized grocery store, has more than 30,000 options on their shelves at any given time.And the average Walmart, well, it has more than 120,000 products.Everywhere we turn we're just surrounded by more and more choice.But is that a good thing?Join host Jen Clinehens (MS/MBA) as we explore the Choice Overload Effect: How too many options can actually have negative consequences for our brains, businesses, and lives. And how we, as business owners, designers, marketers, and corporate leaders can manage the amount of options we give people so they can feel better about buying from us.⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐COACHING✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-inviteThis month I have 3 spots available - first come, first serve.FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHackingWORK WITH JEN CLINEHENS & CHOICE HACKING✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Join the Choice Hacking Pro community: Get a Chief Marketing Copilot (powered by psychology) for your business when you join the Pro community. Get live weekly Workshops, Group Coaching and Office Hours.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

Welcome to this Season 10 teaser episode of the Behavioral Economics in Marketing Podcast, where we revisit Season 9's groundbreaking exploration of the economics of remote work — a topic that has transformed how organizations operate in today's world. Season 9 uncovered how remote work reshapes incentives, productivity, and employee engagement through behavioral economics. Now, we build on those insights by focusing on one of the biggest hurdles remote teams face: communication. In this episode, we dive into Communication Theory and Remote Work Dynamics, revealing how distance, technology, and human behavior complicate clear communication. Discover practical strategies to cut through noise, reduce misunderstandings, and foster stronger collaboration in your distributed teams. If you lead or work in a remote or hybrid environment, this episode offers essential behavioral tools to help your team connect more effectively and perform at its best.

This October, we're celebrating 8 years of Behavioral Grooves! To mark the occasion, we're digging into our archives and re-sharing some of our most popular and thought-provoking conversations every Thursday for the next two months. The celebration builds to our Anniversary Event on October 16th in Minneapolis, where fan favorite Nick Epley will lead the audience in a live social experiment and conversation about the science we all love. Space is limited—grab your tickets now through the link in the show notes and join us for an unforgettable night of behavioral science, connection, and fun! Now, onto the episode! The notion of merging psychology with economics initially faced staunch skepticism, with errors perceived as random rather than systematic. However, everything changed when psychologists Daniel Kahneman and Amos Tversky joined forces, armed with groundbreaking ideas about human decision-making. Their meticulous research not only introduced a fresh perspective on understanding people's choices but also ignited the flames of Behavioral Economics. Through collaboration with other influential figures in the field, including Richard Thaler, their work spearheaded a transformative movement that challenged conventional economic assumptions, propelled novel ideas forward, and seamlessly integrated psychological theories into economic theory and practice.

Why does a $149 pair of headphones feel like a bargain — just because you saw a $399 pair first? That's the power of anchoring, one of the most influential (and often overlooked) pricing strategies in behavioral economics. In this episode of Behavioral Economics in Marketing, we explore how the very first number your customer sees — whether it's a premium product, a crossed-out “original price,” or a high-priced menu item — can shape every decision that follows. You'll learn how to use anchoring to your advantage without crossing ethical lines, plus actionable tactics like tiered pricing, decoy options, and reset strategies if your anchor misses the mark. Whether you're pricing products, proposals, or promotions, anchoring helps you influence value perception and drive more confident conversions. Key topics: pricing psychology, value framing, consumer behavior, ethical marketing, pricing tiers, sales strategy.

Too many options can overwhelm customers and stall purchases. This episode offers insights on simplifying choice architecture to improve e-commerce experiences and increase sales. Keywords: paradox of choice, e-commerce optimization, consumer decision fatigue, behavioral economics shopping, online sales strategies

There's a type of fabric that looks like leather, feels like leather, but isn't leather (or made from any animal materials). For decades, it was called "Pleather" – a combination of the words "plastic" and "leather" – and it was considered cheap, tacky, and artificial.But today, that same material is a $41 billion market.What changed? The name. Now we call Pleather  "Vegan Leather."And that simple reframing transformed not just how people perceive the material, but how they feel when they're wearing it.Join host Jen Clinehens (MS/MBA) to explore the fascinating story of how Pleather became Vegan Leather… How the meaning we attach to a product or experience defines its value…And how you can use this strategy to transform perceptions of your own products and brand.⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐COACHING✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-inviteThis month I have 3 spots available - first come, first serve. FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/ ✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHackingWORK WITH JEN CLINEHENS & CHOICE HACKING✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Join the Choice Hacking Pro community: Get a Chief Marketing Copilot (powered by psychology) for your business when you join the Pro community. Get live weekly Workshops, Group Coaching and Office Hours.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

In this special Season 10 teaser episode of the Behavioral Economics in Marketing Podcast, we revisit Season 8 — a deep dive into the timeless 4 Ps of marketing through a behavioral economics lens. We highlight the impactful episode: The Paradox of Choice in E-Commerce, which reveals how overwhelming options lead to decision fatigue and lost sales — and offers smart strategies to simplify customer choices. Then, we introduce a brand-new companion episode: Anchoring and Pricing: How First Impressions Shape Purchase Decisions. Discover how the first price your customers see sets their expectations and influences buying behavior. Learn how to craft powerful pricing anchors ethically to boost perceived value and conversion. Whether you're refining pricing strategy or streamlining the customer journey, this episode pairing will elevate your marketing with proven behavioral insights.   Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

Most people who practice rational thinking are susceptible to bias, a key concept of behavioral economics. Beliefs can be swayed by our social environments—from our online networks to our family gatherings. This vulnerability arises from factors like stress, the fear of social exclusion, and our innate desire to create compelling narratives. To discover the elements that form the funnel of misbelief and rebuild trust, Harvesting Happiness Podcast Host Lisa Cypers Kamen speaks with Dan Ariely, James B. Duke Professor of Psychology and Behavioral Economics at Duke University..From his book, Misbelief: What Makes Rational People Believe Irrational Things, Dan explains the core reasons why we believe things that aren't true and why we often have an excessive and unfounded confidence in our knowledge..This episode is proudly sponsored by:Constant Contact—Offers easy-to-use email and digital marketing tools to grow your business.Visit ConstantContact.com and get a 30-day FREE trial. Like what you're hearing?WANT MORE SOUND IDEAS FOR DEEPER THINKING? Check out More Mental Fitness by Harvesting Happiness bonus content available exclusively on Substack and Medium.

Why do customers return again and again to brands like Starbucks or Sephora? It's not just the product — it's the game. In this episode of Behavioral Economics in Marketing, we explore how adding game-like elements to loyalty programs taps into our psychological drive for progress, achievement, and rewards. From punch cards and point systems to digital badges, tiers, and challenges, we break down the science behind gamification and why it works so well to build repeat behavior. You'll learn: The behavioral economics principles behind customer motivation Types of loyalty programs and when to use each How to integrate gamified features like progress bars, badges, missions, and surprise rewards Real-world examples and actionable tips to increase engagement and brand stickiness Whether you're launching a new loyalty program or optimizing an existing one, this episode shows you how to turn everyday purchases into a journey customers can't wait to complete. Key themes: gamification, loyalty strategy, rewards design, behavioral triggers, customer retention, habit formation. Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

Most people who practice rational thinking are susceptible to bias, a key concept of behavioral economics. Beliefs can be swayed by our social environments—from our online networks to our family gatherings. This vulnerability arises from factors like stress, the fear of social exclusion, and our innate desire to create compelling narratives. To discover the elements that form the funnel of misbelief and rebuild trust, Harvesting Happiness Podcast Host Lisa Cypers Kamen speaks with Dan Ariely, James B. Duke Professor of Psychology and Behavioral Economics at Duke University..From his book, Misbelief: What Makes Rational People Believe Irrational Things, Dan explains the core reasons why we believe things that aren't true and why we often have an excessive and unfounded confidence in our knowledge..This episode is proudly sponsored by:Constant Contact — Offers easy-to-use email and digital marketing tools to grow your business. Visit ConstantContact.com and get a 30-day FREE trial. Like what you're hearing?WANT MORE SOUND IDEAS FOR DEEPER THINKING? Check out More Mental Fitness by Harvesting Happiness bonus content available exclusively on Substack and Medium.

Explore how game mechanics can motivate customers and employees alike. Learn the principles behind gamification and how to apply them to boost engagement, loyalty, and business growth. Keywords: gamification marketing, entrepreneurship behavioral economics, customer engagement strategies, business growth tactics, motivation psychology Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

In this teaser episode of Season 10 of the Behavioral Economics in Marketing Podcast, we take a look back at Season 7, where we focused on entrepreneurship and how behavioral economics can drive smarter, faster business growth. We spotlight the fan-favorite episode: Level Up Your Business: How Entrepreneurs Can Harness the Power of Gamification. It's packed with insights on how game mechanics like rewards, points, and progress tracking can supercharge customer engagement, motivate employees, and make your business more fun and effective. Then, we preview a brand-new companion episode: Building Loyalty Programs with Gamification: From Points to Progress Bars — a deeper dive into turning traditional loyalty systems into engaging, behaviorally driven experiences. You'll discover how progress bars, badges, and surprise rewards tap into powerful psychological triggers that increase retention and brand love. Whether you're a founder, marketer, or growth strategist, this pairing is your blueprint for turning behavior into brand loyalty. Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

Jon Hartley and Cass Sunstein discuss the current state as of 2025 of behavioral economics and ideas presented in Nudge (such as government nudge units), administrative law and regulation (cost-benefit analysis and regulatory budgets), Constitutional Law and separation of powers, political philosophy and liberalism. Recorded on August 12, 2025. ABOUT THE SERIES Each episode of Capitalism and Freedom in the 21st Century, a video podcast series and the official podcast of the Hoover Economic Policy Working Group, focuses on getting into the weeds of economics, finance, and public policy on important current topics through one-on-one interviews. Host Jon Hartley asks guests about their main ideas and contributions to academic research and policy. The podcast is titled after Milton Friedman‘s famous 1962 bestselling book Capitalism and Freedom, which after 60 years, remains prescient from its focus on various topics which are now at the forefront of economic debates, such as monetary policy and inflation, fiscal policy, occupational licensing, education vouchers, income share agreements, the distribution of income, and negative income taxes, among many other topics. For more information about the podcast, or subscribe for the next episode, click here.

Why do consumers trust influencers more than traditional ads? It's not just about popularity — it's about psychology. In this episode of Behavioral Economics in Marketing, we unpack the behavioral science that makes influencer marketing so effective. From social proof and authority bias to narrative transportation and parasocial relationships, we explore how influencers build trust, shape buying decisions, and convert followers into customers. You'll learn the cognitive triggers that drive this multi-billion-dollar industry — and how to use them to elevate your own brand. We also break down the influencer landscape, from mega to nano, and offer tactical advice for identifying, approaching, and collaborating with the right creators for your campaign. Whether you're looking to drive awareness or deepen loyalty, understanding the why behind influencer impact is your unfair advantage. Key themes: influencer tiers, trust signals, behavioral triggers, content strategy, social proof, endorsements, campaign design, community-building. Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

See how the power of social influence shapes buying decisions. This episode explains different forms of social proof and how to effectively incorporate them to build trust and drive customer action. Keywords: social proof marketing, increase conversion rates, behavioral economics influence, consumer trust strategies, social influence psychology Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

In this teaser episode for Season 10 of the Behavioral Economics in Marketing Podcast, we revisit one of the most energetic and content-rich seasons yet — Season 6: the 30-Day Challenge. With over 30 actionable episodes, this season was a crash course in applying behavioral science to real-world marketing. This time, we're highlighting Leveraging Social Proof to Increase Conversion Rates — an episode that explores how seeing others' actions can significantly impact trust, confidence, and buying behavior. We discuss types of social proof, why it works, and how smart marketers use it to guide customer decisions. Then we tee up an all-new companion episode: The Power of Influencers: Behavioral Economics Behind Influencer Marketing. We'll explore how influencers — from macro to micro — serve as dynamic social proof, backed by behavioral science. You'll learn how to choose the right influencer partners, why their messages stick, and how to amplify trust and engagement with authentic storytelling. Whether you're launching a campaign or growing your brand's credibility, this two-episode pairing will help you better understand the psychology of trust and influence in modern marketing. Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

Wie können Erkenntnisse aus der Psychologie zu Nudging das Workplace Learning verbessern? Thomas spricht in dieser Episode mit der Expertin und Beraterin Jule Deges über Nudging-Strategien für informelles Lernen, das Oktagon-Modell als Framework und den Unterschied zwischen Manipulation und "Positive Nudging". Wir schauen auf Entscheidungsarchitekturen und was ein „Nudge for good“ ausmacht und wie man den Impact dabei misst. Außerdem hört ihr, welche Rolle GenAI dabei spielen kann und was PersonalentwicklerInnen konkret in der Praxis tun können. Mehr wie immer im Podcast. Wie können Erkenntnisse aus der Psychologie zu Nudging das Workplace Learning verbessern? Thomas spricht in dieser Episode mit der Expertin und Beraterin Jule Deges über Nudging-Strategien für informelles Lernen, das Oktagon-Modell als Framework und den Unterschied zwischen Manipulation und "Positive Nudging". Wir schauen auf Entscheidungsarchitekturen und was ein „Nudge for good“ ausmacht und wie man den Impact dabei misst. Außerdem hört ihr, welche Rolle GenAI dabei spielen kann und was PersonalentwicklerInnen konkret in der Praxis tun können. Mehr wie immer im Podcast. Links Jule Deges auf LinkedIn https://www.linkedin.com/in/jule-deges/ Buch: Nudge von https://www.amazon.de/Nudge-Entscheidungen-Klassiker-Verhaltens%C3%B6konomie-Wirtschaftsnobelpreistr%C3%A4ger/dp/3548068561/ref=tmm_other_meta_binding_swatch_0 Nudge auf Wikipedia https://de.wikipedia.org/wiki/Nudge Paper von Jule “Positive Nudging: Thematic Analysis of the Experience of Participating in a Signature Strength Behavioural Nudging Intervention https://www.linkedin.com/feed/update/urn:li:activity:7155853395344400385/

Why do consumers pay six figures for a handbag they'll rarely use — or line up overnight for a hoodie they might never wear? The answer lies in status, scarcity, and the zero-sum game of exclusivity. In this episode of Behavioral Economics in Marketing, we explore how zero-sum branding drives desire by making status a competition. Using real-world examples from Hermès to Supreme, we unpack how luxury brands use scarcity, gatekeeping, and social comparison to increase their perceived value — not by what they offer, but by what they withhold. We'll explore the psychology behind why exclusion works, the power of signaling theory and social proof, and how marketers can ethically apply these principles to craft irresistible brand experiences. If you're building a brand that trades in aspiration, identity, or prestige — this episode is your blueprint. Keywords: luxury branding, zero-sum marketing, scarcity marketing, social status, exclusivity, behavioral economics, Hermès, Supreme, signaling theory, social comparison, artificial scarcity, brand strategy Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

Delve into the strategic interplay where one party's gain equals another's loss. This episode explores risk, insurance decisions, and how zero-sum dynamics influence consumer behavior and market strategies. Keywords: zero sum games, insurance behavioral economics, risk management psychology, decision-making under uncertainty, game theory marketing Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

This special teaser episode of Behavioral Economics in Marketing revisits the powerful and deeply personal Season 5: Lessons from the Fire — a series born from the devastating Colorado wildfire that changed my life and inspired new ways to see decision-making, risk, and resilience through the lens of behavioral economics. We highlight two of the most compelling episodes from that season: Zero Sum Games and Insurance — where we unpack why insurance, while rooted in zero-sum logic, plays such a vital role in managing risk and restoring peace of mind. Social Status and Zero-Sum Branding: Why Luxury Thrives on Exclusion — a fresh companion episode exploring how brands like Hermès and Supreme tap into scarcity and status to drive aspirational behavior and exclusivity. This teaser sets up a deep dive into how zero-sum thinking influences both consumer behavior and marketing strategy — whether it's about protecting your future or elevating your image.

SEASON: 5 EPISODE: 25Episode Overview:Welcome back to the Becoming Preferred podcast, where we bring you the insights you need to stand out from the competition and thrive. Today, we have an incredible guest who has not only witnessed but actively shaped the evolution of marketing over the last few decades. From the very early days of the internet our guest has been at the forefront, adapting and innovating.He's Gee Ranasinha, the CEO of KEXINO, an award-winning marketing agency that has been the secret weapon for over 400 startups and small businesses across 20 countries. Gee and his team help these businesses achieve the holy grail of success: growing awareness, reputation, trust and sales.Prepare to extract some serious wisdom from a seasoned pro who understands exactly what it takes to become preferred in today's complex market. Join me for my conversation with Gee Ranasinha. Guest Bio: Gee has been in marketing since the days of dial-up internet and AOL CDs. Today, he's the CEO of KEXINO, an award-winning marketing agency. Over the past 16 years KEXINO has helped over 400 startups and small businesses in around 20 countries grow awareness, reputation, trust – and sales.A Fellow of the Chartered Institute Of Marketing, Gee is also Visiting Professor at two business schools, teaching Marketing and Behavioral Economics to final-year MBA students.Outside of work Gee loves to cook, listens to music on a ridiculously expensive hi-fi, and plays jazz piano very badly.Resource Links:Website: https://kexino.com/Product Link: https://kexino.com/services/marketing/Insight Gold Timestamps:05:50 A differentiator at the beginning was that we would lead with a business problem08:43 Nothing every dies, it just gets fragmented11:04 The vast majority of our total addressable market is not ready to buy at that exact specific time13:47 The marketers of their day understood how we as buyers considered and remembered brands at the point of purchase15:00 Thinking Fast and Slow18:49 One of the biggest obstacles we face is ignorance of what marketing is21:11 Nobody spent any time on the single biggest factor of any website that drives conversion25:08 The reason it sounds too good to be true is because it is too good to be true29:18 A thing called the 'sunk cost fallacy'31:54 Price isn't necessarily the deciding factor, as how buyers perceive value34:20 I would say the lion's share of the reason why a B2B sale happens is not because you are selling the best product...37:34 The biggest competition is sometimes is not doing anything38:51 Four words: Talk to your customers!39:08 Our customers are our biggest advocates40:30 A fantastic question to ask an existing customer...42:01 The best way people can find you if they wanna reach out to you is kexino.comConnect Socially:LinkedIn:

What if the secret to better marketing isn't who your customer is — but how they think? In this episode of the Behavioral Economics in Marketing podcast, we explore how dual process theory — the idea that people make decisions using either fast, emotional (System 1) or slow, rational (System 2) thinking — can revolutionize your personalization and behavioral segmentation strategy. You'll learn how to identify which cognitive mode your audience is operating in and tailor your messaging, UX, and content to align with their mindset. Whether it's quick impulse buys or high-consideration purchases, we break down actionable tactics for reaching both System 1 and System 2 customers at the right time, with the right message. From ecommerce UX to digital ads, from loyalty programs to in-store experiences, discover how understanding thinking styles can help you boost engagement, improve targeting, and influence decisions more effectively. Keywords: dual process theory, System 1 and System 2, personalization strategy, behavioral segmentation, customer experience design, fast vs slow thinking, behavioral targeting, marketing psychology, decision-making science, intuitive vs rational behavior Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

Unpack how fast, instinctive thinking and slow, reflective decision-making shape customer experiences. Understand how tailoring marketing to these thinking styles can optimize journeys and increase conversion rates. Keywords: dual process theory marketing, customer journey optimization, system 1 system 2 thinking, behavioral segmentation, consumer decision psychology Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

Episode 51: What Is Behavioral Economics? - features renowned behavioral economist Dan Ariely as he unpacks the forces behind our purchasing choices and personal decisions.Episode Summary: This episode of The Simple Questions Podcast features a conversation with Dan Ariely, the celebrated behavioral economist and three-time New York Times–bestselling author of Predictably Irrational, The Upside of Irrationality, and The Honest Truth About Dishonesty. Listen as Dan shares captivating stories from his Duke University research lab, practical strategies for applying behavioral economics in business and personal life.In this episode we discuss:00:29 - Introducing Dan Ariely01:32 - Becoming a Behavioral Economist05:11 - Behavioral Economics vs Classic Economics 10:33 - Psychological Factors That Impact Decision Making21:01 - Strategies Businesses Use26:49 - Personal Beliefs37:18 - Voting for Politicians 43:07 - Advice for Others47:31 - Learning More48:35 - ConclusionResources:TED Talks⁠⁠⁠⁠⁠⁠Amazon Page⁠Dan's Website⁠This episode includes the track 'RSPN' by Blank & Kytt. The song is used under the Creative Commons Attribution 3.0 Unported License. You can find more of Blank & Kytt's music ⁠⁠⁠⁠⁠⁠here

In this mini teaser episode of Behavioral Economics in Marketing, we revisit one of the most eye-opening episodes from Season 4: Dual Process Theory on Customer Journey Optimization. Learn how understanding the brain's two systems — the fast, intuitive System 1 and the slow, analytical System 2 — can transform the way you design touchpoints, content, and campaigns that align with how your customers actually think and decide. Then, we give you a preview of our new companion episode for Season 10: Personalization and Behavioral Segmentation: Targeting System One vs. System Two Customers. In this advanced exploration, we turn theory into practice — showing how to identify your customers' decision-making modes and tailor your strategy accordingly, using real-world brand examples and behavior-driven insights. This teaser introduces how Season 10 pairs a classic behavioral concept with a fresh application, giving you even more ways to influence decisions and build better customer experiences.

This week's blogpost - https://bahnsen.co/3IOsn3v Rethinking the Volatility Paradigm with Ishan Chhabra In this episode of the Thoughts and Money Podcast, host Trevor Cummings and his colleague Blaine Carver welcome guest Ishan Chhabra to discuss his article, 'When Risk Isn't What it Seems.' They explore the traditional views of risk and volatility in finance, highlighting the differences between individual and institutional perspectives. The conversation delves into emotional biases, the importance of understanding one's own risk tolerance, and how financial advisors can help clients navigate these complexities. They also touch on strategies like dollar cost averaging, the concept of loss aversion, and the benefits of having a diversified portfolio. Throughout the episode, the trio emphasizes the value of personalized financial planning and the role of experienced advisors in helping clients make informed decisions. 00:00 Introduction and Guest Introduction 00:31 Overview of the Article: Rethinking Risk 01:03 Institutional vs. Individual Risk Perception 02:08 Behavioral Economics and Risk 03:47 Volatility and Time Horizon 04:36 Real-Life Analogies of Risk 06:19 Financial Advisory and Risk Management 09:35 Emotional Biases in Investing 14:57 The Role of Financial Advisors 20:52 Investment Strategies and Risk Mitigation 25:19 Conviction in Investment Decisions 26:09 Understanding Inflation and Long-Term Risk 27:03 Customizing Financial Plans 31:09 The Importance of Diversification 32:39 Human Behavior and Financial Decisions 33:03 Balancing Emotional and Mathematical Aspects 37:00 Personalizing Financial Advice 42:33 Balancing Risk and Reward 49:13 Concluding Thoughts and Listener Engagement Links mentioned in this episode: http://thoughtsonmoney.com http://thebahnsengroup.com

Why do so many well-meaning goals fall apart before they ever take off? In this episode of the Behavioral Economics in Marketing podcast, we explore the intention-action gap — the frustrating disconnect between what people plan to do and what they actually do. Whether it's starting a new habit, executing a marketing campaign, or leading change within your organization, good intentions are often derailed by hidden behavioral pitfalls. We'll dive into the psychology behind this gap and unpack why things like procrastination, unclear planning, environmental distractions, and fading motivation keep even our best goals from becoming action. You'll also learn evidence-based strategies to bridge the gap — including implementation intentions, habit reinforcement, and small-step goal design. Perfect for marketers, leaders, and changemakers, this episode gives you actionable tools to turn vision into follow-through and create change that lasts. Keywords: intention-action gap, behavioral economics, goal setting, habit change, follow-through strategies, leadership psychology, behavior design, motivation barriers, implementation intentions Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

Why do good intentions often fail to lead to lasting behavior? This episode breaks down the psychological barriers between planning and doing, offering key insights for marketers and leaders focused on habit formation and change. Keywords: intention-action gap, habit change psychology, behavioral economics habits, motivation to action, overcoming procrastination Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

In this special mini episode of Behavioral Economics in Marketing, we revisit one of the most resonant ideas from Season 3 — the Intention-Action Gap, a concept that's essential for anyone looking to drive meaningful change in leadership, marketing, or personal growth. We kick things off by revisiting the original episode Intention-Action Gap on Habit Change, which explores why even our best intentions often fail to turn into consistent action. Then, we preview a brand-new companion episode, Pitfalls in the Intention-Action Gap: Why Good Intentions Fail, where we dig into the deeper behavioral traps that hold us back — from unrealistic goal-setting to cognitive overload — and share actionable tools to move from intention to execution. This teaser sets the tone for how Season 10 will work: a reflective replay, followed by a fresh, insightful expansion to help you apply behavioral economics more powerfully than ever.

Why do even smart leaders make short-sighted decisions that undermine long-term growth? In this episode of the Behavioral Economics in Marketing podcast, we explore hyperbolic discounting — a behavioral economics principle that explains why we're wired to favor immediate rewards, even at the expense of future success. From cutting training budgets to chasing short-term KPIs, this mental bias shows up in leadership more often than we realize. Discover practical, psychology-backed strategies to refocus your decision-making toward sustainable growth, employee development, and long-term success. You'll learn how to align leadership goals with purpose, apply commitment devices, and resist the quick wins that often derail your bigger vision. Whether you're a team leader, executive, or entrepreneur, this episode will give you actionable insights to lead with intention — and stay one step ahead of short-term bias. Keywords: hyperbolic discounting, short-term thinking, behavioral economics leadership, long-term decision-making, organizational growth, leadership psychology, time inconsistency bias, executive decision-making Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

Discover the hidden tensions between beliefs and actions that affect both leaders and teams. Learn how understanding cognitive dissonance can improve workplace harmony, decision-making, and motivation. Keywords: cognitive dissonance workplace, behavioral insights leadership, managing team conflict, employee motivation psychology, decision-making biases   Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

In this episode of The Brainy Business podcast, Melina Palmer revisits her insightful behavioral economics analysis of Amazon, originally aired in July 2021. She explores how Amazon transformed the shopping experience by understanding consumer behavior and leveraging key psychological principles. From the impact of reduced shipping times to the ingenious use of social proof, Melina breaks down the strategies that have made Amazon a retail giant. Listeners will discover how Amazon's approach to problem-solving and project management, including the Press Release method, has contributed to their success. Melina discusses the importance of understanding the real problems consumers face and how Amazon's frictionless purchasing process, including one-click buying and easy returns, enhances customer satisfaction and loyalty. Additionally, Melina highlights the effectiveness of Amazon's Prime membership and the psychological tactics behind events like Prime Day, showcasing how urgency and scarcity drive consumer behavior. This episode serves as a valuable case study for businesses looking to implement behavioral economics principles to improve their customer experience. In this episode: Learn how Amazon uses behavioral insights to enhance the shopping experience. Discover the significance of understanding the real problems consumers face. Explore the impact of social proof and herding on purchasing decisions. Understand the benefits of easy returns and one-click purchasing. Gain insights into the psychological strategies behind Prime membership and scarcity tactics. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/516. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites.  Let's connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

Welcome to this special mini episode of Behavioral Economics in Marketing as we revisit one of the most insightful themes from Season 2 — management through the lens of behavioral economics. In this teaser, we spotlight the foundational episode Managing Cognitive Dissonance, where we explored how internal conflict affects team performance, leadership effectiveness, and company culture. Then we preview a new companion episode that takes that conversation even further — diving into the concept of hyperbolic discounting and why leaders so often prioritize short-term wins over long-term growth. You'll walk away with a fresh perspective on how to lead your team with clarity, confidence, and behavioral insight. Perfect for executives, team leads, and behavioral economics enthusiasts, this mini episode sets the stage for a powerful duo that bridges psychology and smart leadership.

What if the key to better marketing isn't just what you say — but how you make people feel? In this episode of the Behavioral Economics in Marketing podcast, we explore how emotional segmentation and framing can help you better understand your audience and create messaging that resonates. Discover the psychology behind how customers process information and why aligning your message with emotional motivations leads to more powerful, personalized campaigns. We'll unpack a foundational behavioral bias, look at how real brands apply it, and introduce a fresh framework for emotional segmentation that could transform how you connect with your audience. Whether you're a marketer, entrepreneur, or brand strategist, this episode will leave you thinking differently about the emotional drivers behind customer decisions — and how to tap into them more effectively. Keywords: emotional segmentation, framing effect, customer motivations, behavioral marketing strategies, emotional targeting, consumer psychology, behavioral economics podcast Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

Explore how subtle shifts in presentation shape customer perceptions and drive decisions. This episode reveals the powerful role of framing in marketing, helping you craft messages that influence behavior and boost engagement. Keywords: framing effect marketing, targeted messaging strategies, behavioral economics in advertising, customer decision-making, persuasive communication   Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

We're rewinding all the way back to Season 1 — where it all began — to revisit an early favorite that laid the foundation for this podcast. This mini teaser gives you a quick look at one of the standout episodes that shaped how we think about consumer behavior and decision-making. Plus, we hint at the fresh new episode it inspired in Season 10. (No spoilers here — you'll have to listen to find out.) Whether you're revisiting the classics or catching up for the first time, this season combines timeless behavioral economics principles with updated strategies built for today's marketers.   Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism

Welcome to Season 10, Episode 1 of the Behavioral Economics in Marketing podcast — and what a milestone this is. Today, we're taking a detour from our usual format to celebrate five years and ten seasons of exploring the science of decision-making in marketing. This episode is a little more personal — a chance to go behind the mic and share the story of how this podcast came to be, what it's grown into, and what I've learned along the way. If you've ever wondered how a marketer with a master's in economics ended up podcasting about behavioral science — without ever having listened to a podcast before — this episode is for you. I'll share the story of how it started, what almost stopped it, what kept it going, and the surprising ways it's grown — including being used in learning platforms around the world, now reaching audiences in 73 countries and translated into 15 languages. Whether you've been listening since the early days or just found your way here, I'm so glad you're part of this journey. Let's kick off Season 10 with a look at where we've been — and a hint at what's ahead.     Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism

 Season 10 Teaser: A Big Celebration Ahead! Hey everyone, this is Sandra Thomas-Comenole, and I'm thrilled to share a quick sneak peek into what's coming next on the Behavioral Economics in Marketing podcast. Season 10 marks not just a new chapter — but a major milestone: five incredible years together and ten full seasons exploring how behavioral economics transforms marketing, leadership, and beyond. This season, I'm planning something special to celebrate everything we've learned, the amazing community we've built, and what lies ahead. Without giving too much away, you can expect powerful episodes that revisit listener favorites, fresh insights to level up your strategies, and a few surprises designed to make this anniversary season truly unforgettable. So, whether you've been here since the very beginning or you're just tuning in, get ready — Season 10 is going to be big. Make sure to follow the podcast so you don't miss the kickoff episode. See you soon! Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism

In this podcast takeover episode, we welcome Marlon Griffith from the Griffith Law Firm. Marlon is not only a fantastic client but also a delightful person to spend time with. We had a lively conversation that I know you'll enjoy! Marlon and I discuss the common myths about referrals and how to shift your mindset from being a hustling salesperson to a trusted resource. We also talk about the psychology behind referrals and the five essential steps to generating referrals without asking. Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/369

In this episode Garth interviews Dan Ariely from Duke University in Durham, NC. Dan shares insights on motivation, fairness in the workplace, and the importance of subjective measures in understanding human interactions. He elaborates on his work during the COVID-19 pandemic and the challenges he faced, including receiving death threats. He emphasizes the role of empathy and understanding in dealing with misbeliefs and polarizing behavior. He also discusses the importance of gratitude, making the invisible visible, and creating more conducive environments for human motivation. The episode concludes with Dan's reflections on the importance of social science in addressing current global challenges. [Note. Portions of the show notes were generated by Descript AI.] Statement from Duke University April 2 2024   About the investigation of my work   Dear friends, partners, and colleagues:   After almost three years, Duke University recently concluded its investigation into my conduct as an academic and researcher. The Investigation Committee assembled by Duke's administration looked thoroughly at my work and found no evidence to support claims that I falsified data or knowingly used falsified data in general and specifically as coauthor of a 2012 paper in the Proceedings of the National Academy of Sciences.   The Investigation Committee determined that I should have done more to prevent faulty data from being published in the 2012 paper. Hindsight is 20/20, and upon much reflection, indeed there were extra steps I could have taken to prevent such data from being published. I appreciate the opportunity to learn from this experience, and I would like to reaffirm my commitment to ensuring that my research methodologies at the Center for Advanced Hindsight remain in lockstep with values of integrity, transparency, and accuracy.   I am happy to say I've put this matter behind me and resumed my work at Duke at full speed. To my dear friends and colleagues: Thank you for your continued support.   With all my love and enthusiasm for what lies ahead,   Dan Replications of the 2012 study in question: "How Pledges Reduce Dishonesty: The Role of Involvement and Identification"     Paper: https://tinyurl.com/ycpumrtk     Video discussion with some of the co-authors of the paper https://youtu.be/B_AbAJHRw54 "I Solemnly Swear I'm Up To Good: A Megastudy Investigating the Effectiveness of Honesty Oaths on Curbing Dishonesty":     Paper: https://tinyurl.com/53mbn5ws     Video discussion with a co-author of the paper: https://youtu.be/AjQ58irCZGg

I have reserved this FQwentuhan with Dr. Meir Statman, one of the founding fathers of Behavioral Finance. He is a professor at the Leavey School of Business, Santa Clara University and a visiting professor at Tilburg University in the Netherlands. He received his Ph.D. from Columbia University and his B.A. and M.B.A. from the Hebrew University, the same school where Nobel Laureate Daniel Kahneman, the psychologist responsible for the development of Behavioral Economics, also studied.His research focuses on how investors and managers make financial decisions, the cognitive errors and emotions that influence them, retirement, asset allocation, asset pricing, etc. To find out more about him, go to http://meirstatman.com or read his book Finance for Normal People. You may also read the accompanying article on FQMom.com.Here's the link: https://fqmom.com/lessons-from-a-behavioral-finance-guru-fqwentuhan-with-meir-statman/

In our first podcast takeover episode, I had the pleasure of being interviewed by Jay Berkowitz, the host of the Ten Golden Rules of Internet Marketing for Law Firms podcast. Together, we crafted the 10 Golden Rules of Generating Referrals Without Asking for attorneys. Whether you're an attorney aiming to improve your referral strategy or a business owner looking to expand your network, this episode is filled with actionable strategies and valuable tips applicable to any industry. Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/366

This week, I'm sharing my conversation with Behavioral Economics and Author, Etinosa Agbonlahor. Etinosa is the author of the book “How to Talk to Your Parents About Money”, a guide to having important financial conversations. Passionate about helping people improve their financial wellbeing, Etinosa works with organizations to understand the psychology behind financial decisions and uses this knowledge to achieve better results for clients and businesses. Her work has been featured in MarketWatch, Morningstar, and other leading platforms, highlighting her focus on how behavior drives financial outcomes. In our conversation, Etinosa and I talk about:  Why its important to challenge rules of thumb and our own biases when it comes to using our money The importance of preparing ourselves difficult conversations and using ‘I' statements to approach topics gently The nuances of meeting the other person where they're at and understanding where and when to push more And so much more... Get her book: How To Talk To Your Parents About Money Find More from Etinosa: https://etinosaa.com/ ---------------------------------------------------------------------------------------------------------- Are you interested in working 1:1 with me? I'm now officially a Certified Money Coach (CMC)® where I work with you to create greater balance, a higher consciousness and help you transform your relationship with money. This goal of this work is to guide you to a deeper understanding of the unconscious beliefs and patterns we carry that create stress and fear and hold us back from living the life that you want. You can book a quick 15-minute call here so I can learn more about you and your goals for the program.  I'm so excited to be able to connect with you on a deeper level and help you discover what's blocking you from living the life you really want!     

In episode 462, Dr. Matthew Reyes takes over as host to explore the University of Oklahoma's specialized MBA program tailored for construction professionals. Dr. Reyes and guest Bradley Hartmann discuss the origins of the program, challenges faced, and curriculum designed to build stronger leaders in the construction industry. Reyes and Hartmann delve into the importance of leadership training, communication skills, and decision-making tools like the 'inversion booklet' and 'Better Decisions App'. The episode emphasizes the need for practical, experience-based learning and the potential for continuous improvement in leadership abilities. 02:22 Curriculum Development and Industry Needs 04:21 Bradley's Involvement and Course Design 07:40 Leadership Training and Mental Models 13:11 Case Studies and Student Engagement 16:03 Leadership Definitions and Overcoming Imposter Syndrome 20:46 Tools for Leadership Development 28:38 Decision-Making and Predictive Tools 33:01 Behavioral Economics and Leadership 35:42 Conclusion and Future Iterations    This episode is brought to you by The Simple Sales Pipeline® —the most efficient way to organize and value any construction sales rep's roster of customers and prospects in under 30 minutes once every 30 days. *** If you enjoyed this podcast, please leave a review on Apple Podcasts. Your feedback will help us on our mission to bring the construction community closer together. If you have suggestions for improvements, topics you'd like the show to explore, or have recommendations for future guests, do not hesitate to contact us directly at info@bradleyhartmannandco.com.  

Many founders hit $3M in revenue and stall out. In this episode, Dan and Greg Crabtree break down why—and how to fix it. They discuss “profit truth”, how to spot financial red flags, and what metrics to track to scale beyond the messy middle. Plus: we're looking for listener stories. Have you implemented a system or framework that changed your business? Tell us about it. Your story could help 1,000s of entrepreneurs. Links from the episode: Form: Share your story / sponsor the pod (https://docs.google.com/forms/d/e/1FAIpQLSdPXbgWniCDhLpt4QPvOvoXPHRRwDYw-izZszc92qAuMPnhhQ/viewform?usp=sharing&ouid=101528162047962210125) Labor Efficiency Ratio Summary (https://docs.google.com/document/d/1kuJAqNkX_qncqp3qYtT27z9R5IpJTYeMIZtzMRMSV7A/edit?usp=sharing) CHAPTERS (00:00:14) Introduction and the Death Zone 00:09:37) The Impact of Paying a Market-Based Wage (00:11:03) Behavioral Economics and Profit Truth (00:14:38) The Definition of a Fully Capitalized Business (00:16:49) Transitioning through the Death Zone (00:17:26) The Three Steps to Business Success (00:18:51) Remaining Profitable in the Death Zone (00:19:48) Different Capital Profiles and Cashflow (00:21:04) The Emotional Challenge of Spending in the Death Zone (00:24:03) The Executional Problem of Growth (00:24:24) Getting Through the Black Hole (00:27:02) The $3 Million Mark (00:28:25) The Worth of Going Through the Zone (00:31:32) Managing a Marketing Agency Past $5 Million (00:36:26) Common Mistakes Made by Founders (00:38:36) Understanding Profit Truth (00:45:33) Investing in Finance and Accounting CONNECT Dan “at” tropicalmba dot com Ian “at” tropicalmba dot com LINKS Join the DC (http://dynamitecircle.com) Subscribe to the newsletter (https://tropicalmba.com/subscribe) Follow us on Instagram (https://www.instagram.com/tropicalmba/) Free resources for business owners (https://tropicalmba.com/resources) MORE EPISODES The Roadmap for Turning a Skill Into a $1M Business (https://tropicalmba.com/episodes/7-figure-productized-business) The Unexpected Downsides of Selling Your Business (https://tropicalmba.com/episodes/exit-founders-disappointed) Success Without Sacrifice? (https://tropicalmba.com/episodes/success-without-sacrifice) Shiny Object Syndrome (https://tropicalmba.com/episodes/shiny-object-syndrome) The Anti-Agency Agency + High ROI Customer Service Strategies (https://tropicalmba.com/episodes/anti-agency-high-roi)