Podcasts about Behavioral economics

Recorded live at SocialPacific 2025 in North Vancouver, Ben Wise and Darren Chiu, co-founders of Captivate, join guest host Rachel Thexton to explore the art and science of human behavior.Captivate translates academic psychology into practical tools for marketers, sales teams, and leaders, helping them communicate in ways that actually move people.They unpack why most marketing falls flat by being overly rational, how emotional decision-making really works, and why storytelling, including friction, consequences, and vulnerability, remains one of the most powerful tools in business. Because whether you're selling to consumers or corporations, you're always selling to a human.Produced by TAKT.

In this episode, first-year student Nysa reflects on discovering her academic interests both before entering college and while navigating the first-year curriculum at USC Dornsife as a Behavioral Economics and Psychology major. From foundational general education courses, and even considering a potential double major, she shares how interdisciplinary learning has shaped her educational journey. She also highlights finding community through involvement in campus clubs and organizations, building meaningful connections along the way. Tune in to hear how her first year sparked growth, confidence, and a true sense of belonging.

Heute freue ich mich, Wilhelm Schmid als Gast begrüßen zu dürfen. Willi ist Experte für Verhaltensökonomie und Digitalisierung und arbeitet seit rund neun Jahren als Unternehmensberater an der Schnittstelle zwischen Mensch und Technologie. Nach Stationen bei der Digitalagentur TOWA und der auf Behavioral Economics spezialisierten Beratung FehrAdvice hat er vor drei Jahren seine eigene Unternehmensberatung WS Advice gegründet.Bei WS Advice ist sein Beratungsansatz: Verständnis schaffen, Lösungen entwickeln und iterativ umsetzen. Das macht er mit viel Leidenschaft, Erfahrung und Know-How in den Bereichen Digitalem Marketing und Sales, Human-Centered AI, Digitale Geschäftsmodele, Verhältensänderung und vielem mehr mit.Willi bringt außerdem fundiertes Wissen darüber mit, wie menschliches Verhalten in digitalen Kontexten besser verstanden und genutzt werden kann.Willi und ich sprechen über die Psychologie hinter digitalen Entscheidungen, warum KI nicht immer gleich Akzeptanz bedeutet – und was UX-Teams von VerhaltensökonomInnen lernen können. Wilhelms LinksWilhelms LinkedInWilhelms WebsiteE88 mit Julius WuhnsenStudien und RessourcenWilhelms BuchempfehlungenPsyconversion - Philipp SpreerInfluence: The Psychology of Persuasion - Robert B. CialdiniIch hoffe, ihr fandet diese Folge nützlich. Wenn ihr auch die nächsten nicht verpassen wollt, abonniert UX Heroes doch auf Spotify, Apple oder eurem Lieblingspodcaster – ihr könnt uns dort auch bis zu 5 Sternen als Bewertung dalassen. Wenn ihr Fragen oder Feedback habt, schickt uns doch gerne eine Nachricht an podcast@userbrain.com. Ihr findet mich auch auf LinkedIn unter Markus Pirker.UX Heroes ist ein Podcast von Userbrain. Mit Userbrain könnt ihr eure User Tests schnell und einfach durchführen. Einen User Test anzulegen geht mit Hilfe der AI innerhalb von wenigen Minuten und erste Ergebnisse sind innerhalb weniger Stunden verfügbar.Loslegen ist einfach: Geht auf userbrain.com/podcast, erstellt einen kostenlosen Account und bekommt die ersten 2 Tester im Wert von €90 geschenkt!

Summary In this episode, Andy talks with Wharton economist Judd Kessler, author of Lucky by Design: The Hidden Economics You Need to Get More of What You Want. If you have ever looked at someone else's career success and thought, "They just got lucky," this conversation will give you a new lens. Judd introduces the idea of "hidden markets," the informal rules and systems that shape who gets opportunities, access, and scarce resources, even when money is not changing hands. They explore how leaders can evaluate allocation rules using Judd's three Es (equitable, efficient, and easy), why first come, first served "races" often reward availability more than merit, and how waiting lists can quietly shift costs onto the people least able to pay them. You will also hear Judd's "settle for silver" strategy, a practical way to make smarter choices in competitive markets, plus a thoughtful parenting angle on teaching kids to notice rules and incentives early. If you're looking for a fresh, research-backed perspective on how hidden rules shape who gets opportunities at work and in life, this episode is for you! Sound Bites "The goal of the book is to get people to start to recognizing these markets all around us." "In most of these markets, they play by a simple rule that we all understand, which is if you're willing to pay for the thing, then you get it." "Is the way that we're deciding who gets what... is it equitable? Is it efficient? And is it easy for market participants?" "I open my calendar and I see all these recurring meetings on my calendar, recurring meetings that were set up years or months ago. That's first in time, first in right." "If you understand the rules and develop strategies to get what you want from the market, then you actually can be one of the handful that actually gets the thing, that desirable outcome, and then it will look like you got lucky." "It's always going to be the folks who are in the market winning who are always going to think that it's fair." "Once you start thinking like, how am I actually allocating these things? That's when you've put on that market designer hat." "They'll come to you kind of with half-baked ideas because they know if they wait later on until they can fully bake the idea that the resources or the fun parts of the project might already be gone." "Part of what the Settle for Silver / Go for Gold Strategy is forcing you to do, is to think seriously about what you want and why you want it." "You, as a parent, you are designing the markets that your kids play in all the time." "We're not breaking the rules, but we are figuring out what they are so that we can put ourselves in a good position, and that's going to serve you well." "Maybe by being in the office, you are signaling your dedication to the firm that you're available for all of these opportunities." "If it's something that anybody can do, like send a quick email, right? That's, it's not actually costly. Anybody could send that email even if they're not truly dedicated and eager for the opportunity." "You cannot get all three E's for sure in any allocation mechanism. There's always going to be tradeoffs." Chapters 00:00 Introduction 01:41 Start of Interview 01:49 Growing Up and Thinking About Luck 03:00 Introducing Hidden Markets 07:10 The Three E's: Equitable, Efficient, and Easy 08:08 Live Event Tickets as a Case Study 12:50 High Frequency Trading and Hidden Races 15:21 Common Misunderstandings of the Three E's 17:04 Races Inside Organizations and Project Teams 20:25 Proximity, Signaling, and Opportunity at Work 23:03 Are We Selecting for the Right Behavior? 25:41 Stepping Back to Evaluate Your Own Systems 25:52 Colorado River Water Rights and Recurring Meetings 29:09 The Settle for Silver Strategy 30:57 The French Laundry Reservation Story 32:51 Settle for Silver in College Admissions 37:22 Helping Kids Recognize Rules and Incentives 41:03 End of Interview 41:32 Andy Comments After the Interview 44:34 Outtakes Learn More You can learn more about Judd and his work at JuddBKessler.com/book. For more learning on this topic, check out: Episode 265, a short video episode Andy put together about the topic of luck. Check it out! Episode 339 with Katy Milkman. Katy is the person who gave Andy the heads-up about Judd's book. In episode 339, they talk about her book How to Change: The Science of Getting from Where You Are to Where You Want to Be. It's a great discussion with another researcher who knows how to make the learning practical for all of us. Episode 372 with Annie Duke. Annie is a former world champion poker player who is a big fan of Judd's book. How does a poker player think about luck? Check out episode 372 to find out! Pass the PMP Exam This Year If you or someone you know is thinking about getting PMP certified, we've put together a helpful guide called The 5 Best Resources to Help You Pass the PMP Exam on Your First Try. We've helped thousands of people earn their certification, and we'd love to help you too. It's totally free, and it's a great way to get a head start. Just go to 5BestResources.PeopleAndProjectsPodcast.com to grab your copy. I'd love to help you get your PMP this year! Join Us for LEAD52 I know you want to be a more confident leader–that's why you listen to this podcast. LEAD52 is a global community of people like you who are committed to transforming their ability to lead and deliver. It's 52 weeks of leadership learning, delivered right to your inbox, taking less than 5 minutes a week. And it's all for free. Learn more and sign up at GetLEAD52.com. Thanks! Thank you for joining me for this episode of The People and Projects Podcast! Talent Triangle: Power Skills Topics: Luck, Hidden Markets, Behavioral Economics, Leadership, Decision Making, Resource Allocation, Organizational Design, Career Strategy, Signaling, Systems Thinking, Equity, Project Management The following music was used for this episode: Music: Echo by Alexander Nakarada License (CC BY 4.0): https://filmmusic.io/standard-license Music: Fashion Corporate by Frank Schroeter License (CC BY 4.0): https://filmmusic.io/standard-license

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On this episode of the Hayek Program Podcast, Chris Coyne talks with Abigail Hall and Jayme Lemke about Kenneth and Elise Boulding's insights into what it means to build and sustain peace. Drawing on her paper “In Search of Stable Peace,” Hall explores Kenneth Boulding's framework for understanding peace and war, focusing on the roles of strain and strength and the shifting taboo lines that shape movement between stable and unstable peace. Lemke then turns to Elise Boulding's vision of peace as an active, everyday practice, emphasizing the often-overlooked forms of peacebuilding embedded in ordinary social relationships and institutions. Together, the conversations emphasize peace as a process shaped by ideas, institutions, and imagination.Dr. Abigail R. Hall is an Associate Professor of Economics at the University of Tampa and a Senior Affiliated Scholar at the Mercatus Center at George Mason University. She has published numerous books, including her most recent satirical book, How to Run Wars: A Confidential Playbook for the National Security Elite co-authored with Christopher J. Coyne (2024). She holds a PhD in Economics from George Mason University and is an alum of the Mercatus PhD Fellowship.Dr. Jayme Lemke is a Senior Research Fellow and a Senior Fellow with the F. A. Hayek Program for Advanced Study in Philosophy, Politics, and Economics at the Mercatus Center at George Mason University. She is co-editor of Economy, Polity, and Society, an Associate Editor for the Review of Behavioral Economics, and Secretary of the Society for the Development of Austrian Economics.Show Notes:The Journal of Conflict ResolutionKenneth Boulding's book, Stable Peace (University of Texas Press, 1978)Robert Higgs's book, Crisis and Leviathan: Critical Episodes in the Growth of American Government (Independent Institute, 2025)Elise Boulding's book, Cultures of Peace (Syracuse University Press, 2000)Kenneth Boulding's book, The Image: Knowledge in Life and Society (University of Michigan Press, 1956).Elise Boulding's book, The Underside of History: A View of Women Through Time (SAGE Publications, 1992)Julian Simon's book, The Ultimate Resource 2 (Princeton University Press, 1998)**This episode was recorded September 15, 2025 and December 29, 2025.If you like the show, please subscribe, leave a 5-star review, and tell others about the show! We're available on Apple Podcasts, Spotify, Amazon Music, and wherever you get your podcasts.Check out our other podcast from the Hayek Program! Virtual Sentiments is a podcast in which political theorist Kristen Collins interviews scholars and practitioners grappling with pressing problems in political economy with an eye to the past. Subscribe today!Follow the Hayek Program on Twitter: @HayekProgramFollow the Mercatus Center on Twitter: @mercatusCC Music: Twisterium

How should product leaders rethink pricing in an AI-driven world where value, speed, and automation are constantly shifting? In this podcast hosted by EY Platform Operations Lead Justin Leibow, Decisionalpha CEO Etinosa Agbonlahor speaks on behavioral economics and the evolving psychology of pricing. She explores how companies can move beyond cost-plus models, design pricing as a strategic feature, and adapt monetization strategies as AI reshapes outcomes, efficiency, and customer expectations.

⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners⭐⭐⭐⭐⭐Learn More About Sponsoring the Podcast Here: https://choicehacking.link/sponsor-the-podFREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly buyer psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHackingWORK WITH ME✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Business Copilot for your business by working with me one-on-one or in a group program. Get weekly live Skill Sessions, Implementation Sessions, and one-on-one time with me.Learn more about my group program here: https://choicehacking.academy/cbc/Learn more about one-on-one coaching here: https://www.choicehacking.com/coaching/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners⭐⭐⭐⭐⭐Learn More About Sponsoring the Podcast Here: https://choicehacking.link/sponsor-the-podFREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly buyer psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHackingWORK WITH ME✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Business Copilot for your business by working with me one-on-one or in a group program. Get weekly live Skill Sessions, Implementation Sessions, and one-on-one time with me.Learn more about my group program here: https://choicehacking.academy/cbc/Learn more about one-on-one coaching here: https://www.choicehacking.com/coaching/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners⭐⭐⭐⭐⭐Learn More About Sponsoring the Podcast Here: https://choicehacking.link/sponsor-the-podFREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly buyer psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHackingWORK WITH ME✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Business Copilot for your business by working with me one-on-one or in a group program. Get weekly live Skill Sessions, Implementation Sessions, and one-on-one time with me.Learn more about my group program here: https://choicehacking.academy/cbc/Learn more about one-on-one coaching here: https://www.choicehacking.com/coaching/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

What happens when everyone knows what everyone knows? Neil deGrasse Tyson and comic co-host Chuck Nice dive into human psychology and how recursive common knowledge is the invisible glue holding civilization together with cognitive scientist and author, Steven Pinker.NOTE: StarTalk+ Patrons can listen to this entire episode commercial-free.Thanks to our Patrons Zypherior (Fjottrik), Brett Peterson, Sheila Weinhardt, baltimega, Eric Gouse, Mathias Toft, Mike, Alex Boyer, Joey, Nathan, Mark, logan, Tal Rozow, Craig F, Nathir Kassam, Doug Calli, Artem, Jay Sawyer, Owen Aston, Tyler, smbriggs1, Galaxy Master, Stephanie Edwards, Fahad Sadiq, Erasmus, Margaret Kaczorowski, Julia, Marie Rausku, Andrew Talley, Wayne2566, Rob Weber, Eric Cabrera, Galarian Rowlet, Mark S. Meadows, Alexander Burov, Christopher Knight, Dan, William Hughes-Ruddell, Lisa R., Alison Broussard, Alex M. Zepeda, Michael Kroll, Caroline Cockrell, Shakeel Kadri, Cassondra Lowe, Ethan Rudkin, Fabio Scopel, Denisse Bermudez, Jacqui Wakeley, Nick, Shelley, Christina, RT, Jan Souček, Christopher NAVARRETTE, Ken, Dek Shanaghy, Matthew Bosheh, Ms. Netta, Deciphering Yiddish, DxGhostHawk, Olga Cadilla, Rick Prunty, Young Hahn, Yen-Chen Lee, Gail Reed Lobo, Joe Horner, Eps15 Unc, HiTecLoLife, Shazia, PatienceHoney, James Watson, Alex Court, Rylan Accalia, Alex1016, Çağlayan (Chao) Karagözler, Nick Parks, Christopher Causey, William, Dana, Dagim Afework Mekonnen, joseph Rollins, ulus, Brent Knoll, Ron Mueller, Rosa Harris, Casey Hall, Jill Whalen, Honey Moon, Neicy, Justin Laning, Chris Mackenzie, Malik Sankofa, and Jeff Allmendinger for supporting us this week. Subscribe to SiriusXM Podcasts+ to listen to new episodes of StarTalk Radio ad-free and a whole week early.Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners⭐⭐⭐⭐⭐Learn More About Sponsoring the Podcast Here: https://choicehacking.link/sponsor-the-podFREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly buyer psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHackingWORK WITH ME✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

Ready to take a deep dive and learn how to generate personal tax-free cash flow from your corporation? Enroll in our FREE masterclass here and book a call hereIs your financial freedom being hijacked by your emotions?We all like to think we're logical with money—crunching the numbers, weighing the odds, making the “smart” move. But the truth? Most of our financial behavior is driven by emotion, not math. In this episode, Jon Orr and Kyle Pearce unpack the hidden psychological tug-of-war that shapes our habits, investment choices, and long-term wealth strategies. Inspired by Freakonomics Radio and grounded in behavioral finance, they explore why knowing what to do isn't the same as doing it—and what actually makes the difference.You'll discover:A practical framework (elephant vs. rider) for understanding and overcoming self-sabotaging money habits.How to bridge the gap between financial theory and real-life action—even when fear or doubt creeps in.Smart ways to align your investments and financial systems with behavior you can actually sustain.If you've ever struggled to follow through on the “right” financial move to gain financial freedom, press play now—this episode could change how you think (and act) with money.Discover which phase of wealth creation you are in. Take our quick assessment and you'll receive a custom wealth-building pathway that matches your phase and learn our CRA compliant tax optimized strategies. Take that assessment here.Canadian Wealth Secrets Show Notes Page:Consider reaching out to Kyle…taking a salary with a goal of stuffing RRSPs;…investing inside your corporation without a passive income tax minimization strategy;…letting a large sum of liquid assets sit in low interest earReady to connect? Text us your comment including your phone number for a response!If you listen to podcasts like The Rational Reminder with Ben Felix & Cameron Passmore, The Canadian Investor, The Canadian Real Estate Investor, Build Wealth Canada with Kornel Szrejber, ChooseFI with Jonathan Mendonsa & Brad Barrett, Afford Anything with Paula Pant, The Ramsey Show with Dave Ramsey, BiggerPockets Money, The Money Guy Show with Brian Preston & Bo Hanson, Invest Like the Best with Patrick O'Shaughnessy, Masters in Business with Barry Ritholtz, The Wealthy Barber Podcast with David Chilton, Financial Audit with Caleb Hammer, In the Money with Amber Kanwar, The Loonie Hour with Steve Saretsky, or More Money Podcast with Jessica Moorhouse — we're confident you'll enjoy Canadian Wealth Secrets too.Canadian Wealth Secrets is an informative podcast that digs into the intricacies of building a robust portfolio, maximizing dividend returns, the nuances of real estate investment, and the complexities of business finance, while offering expert advice on wealth management, navigating capital gains tax, and understanding the role of financial institutions in personal finance.

Etinosa Agbonlahor on the Behavioral Economics of Pricing: Why Service Providers Underprice, How Money Scripts Control Your Fees, and the Psychology Behind Premium Pricing That Converts (The Price and Value Journey, Episode 157) Service providers avoid pricing conversations for the same psychological reasons consumers avoid checking their bank balances. Etinosa Agbonlahor spent a decade as Director […]

Behavioral economics is what people do versus what they say they will do in purchasing behavior. Do you understand the behavioral economics in your business?  Take advantage of a complimentary business strategy session to discover the opportunities in your business! Book a strategy call today! https://actioncoachwi.com/contact-us/ Daily Dose of Business: https://actioncoachwi.com/daily-dose/  Sign up today! 12-Week Management MasterClass: https://actioncoachwi.com/management-training/   Sign Up Today!

What if one of the best-performing investments over the last few decades wasn't stocks, real estate, or gold — but LEGO? It sounds absurd, yet when researchers tracked the resale value of LEGO sets, they found returns that beat many traditional investments. We begin by looking at which sets gain value, why they do, and what makes some toys unexpectedly valuable. https://www.sciencedirect.com/science/article/abs/pii/S0275531921001604 Life rarely goes according to plan. Careers shift, relationships change, health issues arise, and unexpected events force us to adapt — often before we feel ready. Since change is unavoidable, the real question becomes: how do you respond when life throws you off course? Maya Shankar joins me with powerful insights on navigating uncertainty and finding meaning when plans fall apart. Maya is a cognitive scientist, former senior advisor in the Obama White House, Senior Director of Behavioral Economics at Google, host of A Slight Change of Plans, and author of The Other Side of Change: Who We Become When Life Makes Other Plans (https://amzn.to/4qAad5U) Time is one of the few constants in life — yet our experience of it is anything but constant. Why does time seem to fly on vacation but crawl in traffic? Why do many people feel that time speeds up as they get older? And what is time, really? Sten Odenwald helps untangle these questions. He's a longtime astronomer, Director of NASA's STEM Resource Development Project, and author of The Essential Book of Time (https://amzn.to/3N6qNfm). And finally, legendary relationship researcher John Gottman says long-term relationships don't succeed because of romance, passion, or even communication skills alone. Instead, they hinge on just two essential qualities — and without them, relationships are likely doomed. Listen to find out what they are. https://www.businessinsider.com/lasting-relationships-rely-on-2-traits-2014-11 Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Liat and her sister Talia sit down with Dr. Maya Shankar, cognitive scientist, former Senior Advisor and founder of the White House Behavioral Science Team, Head of Behavioral Economics at Google, host of A Slight Change of Plans, and author of The Other Side of Change.Maya shares how she landed in rooms that didn't even have a role for her yet (BCBAs, take notes), and opens up about losing the identity she built as a Juilliard-trained violinist after a career-ending injury. We unpack why change is so threatening to our sense of self, why our brains hate uncertainty, and how to build a “soft landing” when life makes other plans.Liat also shares her own story of navigating serious health struggles and letting go of what she thought her career was going to look like. We talk identity, loss, growth, Love Is Blind takes, and why you are so much more than what you do.Maya's new book, The Other Side of Change: Who We Become When Life Makes Other Plans, is out now - click the link below to get your copy!Behavior Concepts Covered:PairingReinforcement Antecedent Consequence Contingency Variable ratio schedule High response effort Connect with Dr. Maya:Order Maya's book and join our book club on Mar 10th!Listen to a Slight Change of PlansInstagramYoutubeXSubstackMayaShankar.comConnect with Behavior BitchesInsta: @behaviorbitchespodcastFacebook: Behavior Bitches PodcastWebsite: BehaviorBitches.comContact Us: For podcast inquiries, episode ideas, or just to say hi, email us at behaviorbitches@studynotesaba.com Leave us a 5-star review in the Apple Podcast App so we can read it to everyone during our episodes and make us super happy!Looking for BCBA Exam Prep or CEUs?• Whether you need help passing the BCBA exam or are looking to earn CEUs, Study Notes ABA has you covered. Check out our website for comprehensive exam prep materials, prep courses, and CEUs• Test Prep: StudyNotesABA.com• CEUs: CEU.StudyNotesABA.com• PairABA: PairABA.com

At age 15, Dr. Maya Shankar suffered a devastating hand injury that abruptly ended her promising violin career and shattered her sense of identity. Forced to reimagine a future beyond music, she turned to cognitive and behavioral science to understand how humans navigate unexpected change. That path led her to President Obama's White House, where she applied human behavior insights to influence policy and improve decision-making at scale. In this episode, Dr. Maya reveals the power of human psychology and how small mindset shifts can help us make better decisions when life doesn't go as planned. In this episode, Hala and Dr. Maya will discuss: (00:00) Introduction (02:13) Dr. Maya's Early Life and Violin Journey (11:04) What Is Behavioral and Cognitive Science? (21:23) The Sunk Cost Fallacy Explained (26:55) Her Impact at the White House  (37:24) Understanding the Power of Nudging (43:43) Why Changing Minds Is So Difficult (46:24) Practical Nudging Tactics for Everyday Decisions (50:12) Decision-Making Biases You Need to Know (54:32) A Slight Change of Plans Podcast Mission Dr. Maya Shankar is a cognitive scientist and the creator, executive producer, and host of the podcast A Slight Change of Plans. She currently serves as Senior Director of Behavioral Economics at Google and previously founded the White House Behavioral Science Team under President Obama, where she served as a Senior Advisor. Dr. Maya completed a postdoctoral fellowship in cognitive neuroscience at Stanford, earned a Ph.D. in cognitive psychology from Oxford as a Rhodes Scholar, and holds a B.A. from Yale. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/profiting  Shopify - Start your $1/month trial at Shopify.com/profiting.  Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/profiting and get 30% off their Framer Pro annual plan. Intuit QuickBooks - Start the new year strong and take control of your cash flow at QuickBooks.com/money  Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting   Working Genius - Take the Working Genius assessment and discover your natural gifts and thrive at work. Go to workinggenius.com and get 20% off with code PROFITING Resources Mentioned: Dr. Maya's Podcast, A Slight Change of Plans: bit.ly/ASCOP-apple  Dr. Maya's Website: mayashankar.com Nudge by Cass Sunstein: bit.ly/-Nudge  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Positivity, Human Nature, Critical Thinking, Robert Greene, Chris Voss, Robert Cialdini

This week's blogpost - https://bahnsen.co/49AK0NH In this episode of the Thoughts On Money Podcast, host Trevor Cummings, along with guests Blaine Carver and Brett Bonecutter, delve into the intricacies of making financial decisions. They explore the importance of challenging assumptions, understanding biases, and considering second-order effects when making seemingly simple financial choices, such as funding a 401k plan. The episode emphasizes the benefits of consulting financial advisors to navigate complex financial landscapes and highlights the need for a holistic approach to financial planning. 00:00 Welcome to the Thoughts On Money Podcast 00:03 Introducing the Hosts and Special Guests 00:46 The Nuances of Financial Decisions 01:27 Challenging Simple Financial Assumptions 01:44 Psychological Insights into Financial Decisions 03:09 The Role of Assumptions in Financial Planning 08:08 Behavioral Economics and Financial Decision-Making 09:59 The Impact of Inheritance on Financial Behavior 14:09 The Importance of Second Order Effects 19:10 Understanding Tax Implications in Retirement 20:00 The Fork in the Road: Financial Planning Decisions 20:28 401k vs. Taxable Investment Accounts 22:27 Tax Diversification Strategies 25:25 The Complexity of Financial Advice 30:26 The Importance of a Financial Team 37:07 Final Thoughts and Listener Engagement Links mentioned in this episode: http://thoughtsonmoney.com http://thebahnsengroup.com

Have you ever felt terrified of change… not just because life is shifting, but because you feel like you're shifting with it? I know that feeling well — and this week's conversation opened my heart and mind in such a profound way. In this week's episode of HEAL with Kelly, I sit down with Dr. Maya Shankar, a renowned cognitive scientist whose work sits at the intersection of identity, behavior, and human transformation. Maya is the Senior Director of Behavioral Economics at Google, the creator and host of the award-winning podcast A Slight Change of Plans, and the former Senior Policy Advisor in the Obama White House. She founded and chaired the White House Social and Behavioral Sciences Team and later became the first Behavioral Science Advisor to the United Nations. Maya's new book, The Other Side of Change, is a stunning blend of research and storytelling. In our conversation, we explore why change can feel so destabilizing, how our brains are wired to resist uncertainty, and what happens when the identities we've clung to suddenly fall away. Maya shares vulnerably about losing the violin career she spent her childhood building, and later, facing the grief and identity questions that came with unexpected challenges around motherhood. We also dive into some of the most fascinating ideas from her work — like why we mistakenly believe we're “done changing,” how awe and moral beauty can completely redirect our lives, and a simple 5-minute practice that can ground us when we feel unmoored. We talk about the stories we inherit, the ones we outgrow, and the courage it takes to imagine ourselves beyond old definitions.  In a world where CHANGE is the only constant, Maya's work is a lighthouse.  This conversation is honest, expansive, and full of insight. If you're navigating transition, grieving a path that didn't unfold, questioning your identity, or simply curious about who you're becoming… this episode is for you. Key Moments You'll Love ✨:

⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly buyer psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHackingWORK WITH ME✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

Ready to take a deep dive and learn how to generate personal tax-free cash flow from your corporation? Enroll in our FREE masterclass here and book a call hereShould you aggressively pay off your mortgage—or use it as a strategic tool to build wealth?As a business owner, the mortgage decision isn't just about rates and terms—it's about behavior, tax efficiency, and long-term wealth strategy. In this episode, Jon and Kyle unpack their very different mortgage scenarios to show how your financial moves can either limit or unlock new opportunities. Whether you're up for renewal or sitting on a chunk of equity, the real question is: what's the smartest next move for you?Listen in to discover:Why refinancing your mortgage might be the key to filling your TFSA—without draining your corporation.How extending your amortization can be a powerful move for financial flexibility (and not just a debt trap).A practical breakdown of when it makes sense to not pay off your mortgage—even if you could.Press play now to rethink your mortgage as more than a payment—and start using it as a tool for long-term growth.Discover which phase of wealth creation you are in. Take our quick assessment and you'll receive a custom wealth-building pathway that matches your phase and learn our CRA compliant tax optimized strategies. Take that assessment here.Canadian Wealth Secrets Show Notes Page:Consider reaching out to Kyle…taking a salary with a goal of stuffing RRSPs;…investing inside your corporation without a passive income tax minimization strategy;…letting a large sum of liquid assets sit in low interest earning savings accounts;…investing corporate dollars into GICs, dividend stocks/funds, or other investments attracting corporate passive income taxes at greater than 50%; or,…wondering whether your current corporate wealth management strategy is optimal for your specific situation.For Canadian business owners, making smart mortgage decisions goes far beyond interest rates—it's about aligning renewal strategies with a broader Canadian wealth plan. By integrating behavioral economics with financial planning tools like tax-free savings accounts, RRSP optimization, and home equity leverage, entrepreneurs can craft a personalized path to financial freedom in Canada. Whether you're weighing salary vs. dividends, exploring real estate investing or renting, or balancing personal vs. corporate tax planning, the key lies in building financial systems that support long-term wealth. From early retirement strategies and modest lifestyle wealth to corporate structure opReady to connect? Text us your comment including your phone number for a response!Canadian Wealth Secrets is an informative podcast that digs into the intricacies of building a robust portfolio, maximizing dividend returns, the nuances of real estate investment, and the complexities of business finance, while offering expert advice on wealth management, navigating capital gains tax, and understanding the role of financial institutions in personal finance.

Dr. Maya Shankar experienced devastating identity loss twice. First, a sudden injury ended her dreams of becoming a professional violinist; later, repeated miscarriages shattered her vision of motherhood. These losses forced her to confront how deeply she had tied her self-worth to specific roles and imagined futures. Drawing from cognitive science and human psychology, she learned to redefine her identity beyond self-imposed labels. In this episode, Maya explores the psychology of change, revealing why we experience “identity paralysis” when unexpected changes occur, and how we can use that to our advantage. In this episode, Hala and Dr. Maya will discuss: (00:00) Introduction  (02:59) Understanding Identity Paralysis  (07:21) The Science Behind Change  (17:00) Unlocking Potential Future Selves  (24:09) The Difference Between Resilience and Reinvention  (33:14) How Change Reshapes Values and Beliefs  (36:56) Self-Affirmation Exercises That Boost Positivity (40:40) The Change Toolkit: Navigating Life Transitions  (57:16) Navigating the Messy Middle of Change  (01:00:34) Mastering Career Pivots and Starting Fresh Dr. Maya Shankar is a cognitive scientist and host of the podcast A Slight Change of Plans. She serves as Senior Director of Behavioral Economics at Google and previously founded the White House Behavioral Science Team under President Obama as a Senior Advisor. A Rhodes Scholar with a Ph.D. from Oxford and a B.A. from Yale, Dr. Maya completed her postdoctoral fellowship at Stanford. Her new book, The Other Side of Change, explores the psychology and stories behind life's most disruptive transitions. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/profiting and get 30% off their Framer Pro annual plan. Intuit QuickBooks - Start the new year strong and take control of your cash flow at QuickBooks.com/money  Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting   Working Genius - Take the Working Genius assessment and discover your natural gifts and thrive at work. Go to workinggenius.com and get 20% off with code PROFITING Resources Mentioned: Dr. Maya's Book, The Other Side of Change: bit.ly/TOSOC  Dr. Maya's Podcast, A Slight Change of Plans: bit.ly/ASCOP-apple  Dr. Maya's Instagram: instagram.com/drmayashankar  Dr. Maya's Website: mayashankar.com Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Habits, Human Nature, Critical Thinking, Robert Greene, Chris Voss, Robert Cialdini 

Ideally, college classrooms provide students with a comfortable but challenging environment in which diverse ideas and viewpoints are openly exchanged; the reality they experience, though, is often quite different. In this episode, David Laibson joins us to discuss how Harvard University is attempting to identify and address barriers to this ideal. David is the Robert I. Goldman Professor of Economics and a Faculty Dean of Lowell House. He has published dozens of heavily cited articles on a wide range of topics, including behavioral economics, self-regulation, behavior change, household finance, and aging. David is a Research Associate in the Aging, Asset Pricing, and Economic Fluctuations Working Group at the National Bureau of Economic Research, member of the National Bureau of Economic Research, and serves on numerous advisory boards. He has received Harvard's Phi Beta Kappa award and a Harvard College Professorship in recognition of his high quality teaching. David is also a co-author of popular textbooks on introductory economics and  a co-editor of the Handbook of Behavioral Economics. A transcript of this episode and show notes may be found at http://teaforteaching.com.

How to have more open conversations about money.Talking about money is taboo for many people. But according to Wendy De La Rosa, financial well-being only starts when we break the silence around finance.De La Rosa is a professor at the Wharton School at the University of Pennsylvania and a co-founder of the Common Cents Lab, an initiative aiming to increase financial well-being for low- to moderate-income people. For many, she says, shame keeps us silent about money. “Shame is paralyzing, and more than any other negative emotion, [it] leads us to ignore,” she says. But when it comes to financial well-being, ignoring our finances is the last thing we should do. Instead, De La Rosa advocates for open discussion. “Talk about finances,” she says. “How did you ask for a raise? What are you getting paid right now? These are important conversations that help everybody.”In this episode of Think Fast, Talk Smart, De La Rosa and host Matt Abrahams explore how to have more open, productive conversations about finances. Whether you're a manager thinking about employee financial wellness or trying to broach a difficult topic with a partner or friend, De La Rosa offers practical strategies for breaking through the taboo around money.To listen to the extended Deep Thinks version of this episode, please visit FasterSmarter.io/premium.Episode Reference Links:Wendy De La RosaEp.104 How to Change: Building Better Habits and Behaviors (And Getting Out of Your Own Way)Ep.59 From Dreaming to Doing: How We Set and Achieve Goals  Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters: ********Thank you to our sponsors.  These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost. This episode is brought to you by Babbel. Think Fast Talk Smart listeners can get started on your language learning journey today- visit Babbel.com/Thinkfast and get up to 55% off your Babbel subscription.Join our Think Fast Talk Smart Learning Community and become the communicator you want to be.

Dr. Elizabeth Schwab is a psychologist, professor and founding chair of the M.A. Behavioral Economics at The Chicago School, joins Lisa Dent to discuss Dry January. Dr. Schwab explains the factors that affect people and their ability to fulfill their goal of staying sober the whole month. She also talks about how people can manage […]

SEASON 9 COMING JANUARY 6TH, 2025 ⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHackingWORK WITH ME✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

Analysts Don Kellogg and Roger Entner are joined by Recon's XJ Wang to share insights from the new report on device insurance and discuss the changes carriers must make to retain their customer base.00:00 Episode intro 00:26 Device insurance market overview 02:32 The “Income Paradox” and market disruptors 06:05 Innovative strategies in the space 07:58 Carriers should seize opportunities 11:15 Changes are key to customer retention 12:35 Report overview and episode wrap-upThe Anxiety Premium: Structural Disruption and Behavioral Economics in the U.S. Device Insurance Market: https://www.reconanalytics.com/products/the-anxiety-premium-structural-disruption-and-behavioral-economics-in-the-us-device-insurance-market/Tags: telecom, telecommunications, wireless, prepaid, postpaid, cellular phone, Don Kellogg, Roger Entner, XJ Wang, devices, insurance, switching, Spectrum, AKKO, T-Mobile, AT&T, Verizon, ARPU, Charter, MVNO, churn, retention

SEASON 9 COMING JANUARY 6TH, 2025 ⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHackingWORK WITH ME✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

How Tom Aulet built Ergatta into a profitable fitness brand with $35M raised, gamified workouts, and lean, cost-effective growth.For more on Ergatta and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

SEASON 9 COMING JANUARY 6TH, 2025 ⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHackingWORK WITH ME✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHackingWORK WITH ME✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHackingWORK WITH ME✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHackingWORK WITH ME✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHackingWORK WITH ME✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHackingWORK WITH ME✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

What makes humans so predictably irrational? Nobel Laureate Richard Thaler and Alex Imas join Guy Kawasaki to reveal the quirks that shape our decisions—from golf greens to stock markets. Drawing from their new book, The Winner's Curse: Then and Now, they revisit the field they helped pioneer: behavioral economics. This episode is a masterclass in understanding why the smartest people make the strangest choices—and how awareness turns mistakes into wisdom.---Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What If Everything You've Been Told About Building Wealth Is Wrong? Have you ever wondered why the financial industry treats entrepreneurs like they should act like employees? Save for retirement. Max out your 401(k). Lock your money away for 30 years. That advice might work for someone with a steady paycheck and a pension. But for business owners? It's a recipe for disaster. In Part 2 of our conversation with Perry Marshall, we're pulling back the curtain on what's broken in the financial planning world—and how we're using Profit First, Infinite Banking, and AI tools to help business owners build wealth on their own terms. You'll discover: Why the conventional financial industry is designed to extract money from entrepreneurs, not empower them The difference between saving for retirement and building actual liquidity (and why it matters more than you think) How we combine Profit First and Infinite Banking to give business owners control over their cash flow AND their wealth-building The AI tools we built to help clients understand their "financial nervous system" before they ever talk to us Why we stopped explaining what we do and started letting people experience it instead Key Quote: "The financial industry is designed to move your money to Wall Street. We're designed to help you build a healthy, profitable business first—and then build wealth from that foundation." This episode is for business owners who've felt like the conventional financial advice never quite fit. If you've ever thought, "There has to be a better way" … there is. And we're showing you how. Resources mentioned: Find Your Flow Quiz — A free 10-question assessment to discover your financial personality Financial Nervous System Diagnostic — A deeper 54-question assessment that reveals your money patterns Perry Marshall's Roundtable 2026 — The mastermind community that helped accelerate our growth Profit Planning Network 2026 — Join our community of business owners building profitability and wealth 00:00 Introduction and Recap 00:39 Shifting Gears: What's Broken in the Financial Industry 03:15 Behavioral Economics and Financial Planning 04:27 Empowering Clients: A Different Approach to Finance 08:12 Combining Profit First and Infinite Banking 11:39 Lessons Learned and Overcoming Challenges 16:54 Transformative Experiences and Future Plans 25:11 Conclusion and Next Steps Watch on YouTube: https://youtu.be/_xNQQzQovf8 

⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHackingWORK WITH US✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking and @BuildwithChoiceHackingWORK WITH US✅ Corporate Training: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

Why do people cooperate with one another when they have no (selfish) motivation to do so? Why do we hold onto possessions of little value? And why is the winner of an auction so often disappointed? Hear Nobel Prize winner Richard Thaler and his co-author, Alex Imas, discuss these questions, examined in their book The Winner's Curse, with Michael Lewis.Richard H. Thaler received the 2017 Nobel Prize in Economic Sciences. He is a distinguished service professor of economics and behavioral science at the University of Chicago's Booth School of Business, coauthor of Nudge: Improving Decisions about Health, Wealth, and Happiness (with Cass Sunstein) and the author of Misbehaving: The Making of Behavioral Economics. Alex O. Imas is a professor of behavioral science and economics at the University of Chicago Booth School of Business. Among his honors are the Alfred P. Sloan Research Fellowship, the Review of Financial Studies Rising Scholar Award, and the Hillel Einhorn New Investigator Award. Previously, he was an assistant professor of behavioral economics at Carnegie Mellon University.Michael Lewis is known for his meticulous research on far-reaching subjects—from the top-secret world of high-frequency trading (Flash Boys), to baseball (Moneyball), to behavioral economics and the friendship between Daniel Kahneman and Amos Tversky (The Undoing Project), to an account of a band of medical visionaries trying to avert Trump's calamitous response to the COVID-19 outbreak (The Premonition), to the world's youngest billionaire and crypto's Gatsby (Going Infinite). Most recently, he authored Who Is Government?, with contributions from W. Kamau Bell, Sarah Vowell, Dave Eggers, and others.On November 21, 2025, Thaler and Imas visited the Sydney Goldstein Theater in San Francisco to be interviewed on stage by Michael Lewis.

Etinosa Agbonlahor is the CEO of Decision Alpha and former Director of Behavioral Research at Fidelity Investments. A behavioral economist by training, she helps companies understand how customers actually make decisions—and how that should shape pricing. In this episode, Etinosa and Mark Stiving unpack the tension between real value and perceived value, why customers don't react to prices rationally, and how behavioral economics can strengthen pricing strategies. They explore value drivers, ethical nudging, the fear of raising prices, and why most buyers don't remember prices as clearly as business owners think. If you want clearer, psychology-backed ways to price, communicate value, and make better pricing decisions, this episode gives you practical insights you can use right away.   Why You Have to Check Out Today's Podcast: Why customers forget your prices—and how that myth makes business owners afraid to raise them. How behavioral economics expands value beyond profit into perception, context, and emotion. How to raise prices ethically using segmentation, glide paths, and clear communication.   "Understand your customer. Do the pricing research with customers—not just with quant models. Go talk to customers. It's important." — Etinosa Agbonlahor   Topics Covered: 02:08 – Pricing and Behavioral Economics. Mark and Etinosa debate where behavioral economics fits in pricing—Mark sees it as the final touch, while Etinosa argues it shapes value perception from the start. 05:20 – Defining Real vs. Perceived Value. A foundational question: is value measured strictly in outcomes, or also in emotion, context, and comparison? Their contrasting definitions reveal why pricing teams often misread customers. 09:05 – Value Beyond Monetary Price. Etinosa expands value to include convenience, safety, time saved, emotional comfort, and opportunity cost—benefits customers feel but rarely articulate. 10:37 – Value Drivers in Pricing Strategies. Behavioral research uncovers the real outcomes customers care about. Mark connects this to pricing strategy: quantify value drivers to justify stronger pricing. 15:32 – Manipulation in Behavioral Economics. Mark asks whether nudging is manipulation. Etinosa explains that behavioral tools aren't coercive—intent determines whether they help or harm the customer. 18:02 – Ethics of Choice Architecture. Every pricing page is a designed choice. Etinosa contrasts ethical nudges with dark patterns, while Mark questions how businesses balance their goals with customer wellbeing. 22:22 – Behavioral Economics in Business. Real-world examples show how behavioral insights improve retention, financial outcomes, and long-term customer relationships—not just revenue. 24:20 – Pricing Fears and Customer Perception. The Spotlight Effect is a myth: customers don't track your prices as closely as you think. The two discuss how clearer communication and segmentation reduce backlash when raising prices. 28:48 – Understand Your Customer. Etinosa's closing advice: real pricing power comes from customer conversations—not spreadsheets. Behavioral economics begins with understanding actual human behavior.   Key Takeaways: "Value is all about perception. Once you step into perception, you're in behavioral economics." — Etinosa Agbonlahor "There is no such thing as a neutral choice. Every pricing page is designed—intentionally or unintentionally." — Etinosa Agbonlahor "People are not rational. Once you accept that as fact, you can design pricing that fits how people actually behave."  — Etinosa Agbonlahor "Business owners think customers remember prices more than they actually do." — Etinosa Agbonlahor   People / Resources Mentioned: Richard Thaler – Nobel laureate; originator of transaction utility and foundational behavioral economics concepts. Dan Ariely – Author of Predictably Irrational, referenced in discussing irrational decision patterns. Weber-Fechner Law – Psychological principle used to design perceptually smoother price increases.   Connect with Etinosa Agbonlahor: LinkedIn: https://www.linkedin.com/in/etinosasere Email: etinosa@decision-alpha.com   Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving/ Email: mark@impactpricing.com

A recent proposal by Lina Khan, co-chair of Zohran Mamdani's mayoral transition team, to cap the price of beer at stadiums in New York City sparked a debate on X last month. At the center of that debate was Matthew Yglesias, editor and author the Slow Boring newsletter, who argued that the modern antitrust movement has become "slipshod" and is ignoring basic economic trade-offs in favor of political wins.In this episode, Yglesias joins Luigi and Bethany to discuss his views on the theoretical and practical limitations of the "Neo-Brandeisian" approach to antitrust. He contends that proposals like price caps for complementary goods like stadium concessions reveals a lack of economic rigor, arguing that such measures often result in higher ticket prices rather than consumer savings . He suggests that the movement increasingly attempts to use antitrust law as a universal tool for societal grievances.Bethany and Luigi debate Yglesias on the limits of this modern anti-monopoly movement, arguing that he sounds like a "Chicago economist circa 1970" who assumes markets are always efficient and rational. From the lobbying might of the banking industry to the extractive fees of Amazon, Luigi argues that economic concentration inevitably morphs into political power which standard price theory often ignores. He posits that even if consolidated industries remain price-efficient, their size allows for the capture of the regulatory process—citing the banking and tobacco industries as historical precedents.Of course, antitrust enforcement isn't the only proposal on the table to address people's concerns about price levels, as the current excitement around the "affordability" and "abundance" movements demonstrate. But Yglesias argues neither abundance, affordability nor antitrust is going to drive down nominal prices. As he puts it: the only thing that could do that is “a catastrophic depression…but that's not going to make people happier". Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Read the full transcript here. Are stock prices set by cash flows or crowd vibes? Why do bubbles last if “smart money” can short them? What should retail traders learn from GameStop and zero-commission options? When does momentum make sense - and when does it burn you? Why don't obvious mispricings get fixed - what actually stops arbitrage? Will AI help us think clearer, or supercharge manipulation and personalized pricing? Where should regulators draw the line on gamified trading and price discrimination? Do tariffs feel good because they keep others out—even if we pay more? What does the "winner's curse" mean for auctions, IPOs, and everyday deals? How much of what we want is copied from other people, and why does that matter for markets? Alex Imas is the Roger L. and Rachel M. Goetz Professor of Behavioral Science, Economics and Applied AI and a Vasilou Faculty Scholar at the University of Chicago Booth School of Business, where he has taught Negotiations and Behavioral Economics. Alex studies behavioral economics with a focus on cognition and mental representation in dynamic decision-making. His research explores topics related to choice under uncertainty, applied AI, discrimination, and how people learn from information. Professor Imas' work utilizes a variety of methods, including lab experiments, field experiments, analysis of observational data and theoretical modeling. His research has been published in the American Economic Review, Journal of Finance, Proceedings of the National Academy of Sciences, Quarterly Journal of Economics, and Management Science, among others. Links: The Winner's Curse Alex's personal website Alex's Twitter Staff Spencer Greenberg — Host + Director Ryan Kessler — Producer + Technical Lead WeAmplify — Transcriptionists Igor Scaldini — Marketing Consultant Music Broke for Free Josh Woodward Lee Rosevere Quiet Music for Tiny Robots wowamusic zapsplat.com Affiliates Clearer Thinking GuidedTrack Mind Ease Positly UpLift [Read more]

Alex Imas is the Roger L. and Rachel M. Goetz Professor of Behavioral Science, Economics and Applied AI and a Vasilou Faculty Scholar at the University of Chicago Booth School of Business, where he has taught Negotiations and Behavioral Economics. He is a Faculty Affiliate of the Center for Applied AI and the Human Capital & Economic Opportunity, an NBER Faculty Research Associate, and a CESifo Research Network Fellow. He is also an Associate Editor at the Journal of the European Economic Association and on the editorial board of Psychological Science. Alex studies behavioral economics with a focus on how people understand and mentally represent the choices they are facing. His research explores topics related to how people learn and make choices in settings with risk and uncertainty. He also studies the economics of artificial intelligence and discrimination. Alex's work utilizes a variety of methods, including controlled laboratory experiments, field experiments, analysis of observational data and theoretical modeling. Alex Imas is the recipient of the 2023 Alfred P. Sloan Research Fellowship, the Review of Financial Studies Rising Scholar Award, the New Investigator Award from the Behavioral Science and Policy Association, the Hillel Einhorn New Investigator Award from the Society of Judgment and Decision Making, the Distinguished CESifo Affiliate Award, and the NSF Graduate Research Fellowship. He is the co-author, with Richard Thaler, of The Winner's Curse: Behavioral Economics Anomalies, Then and Now (Simon and Schuster, 2025). He is an Associate Editor at the Journal of the European Economic Association and on the editorial board of Psychological Science. Alex was born in Bender, Moldova. Previously, he was the William S. Dietrich II Assistant Professor of Behavioral Economics at Carnegie Mellon University, where he taught Behavioral Economics and Human Judgment and Decision Making. He did his PhD in economics at the University of California, San Diego and earned a BA from Northwestern University. Prior to graduate school, Imas helped found a startup and co-authored several patents as part of its intellectual property strategy. Teaching materials for The Winner's Curse can be found here. Interviewer Peter Lorentzen is an Associate Professor of Economics at the University of San Francisco, where he leads the Master's Program in International and Development Economics at the University of San Francisco. He is also a nonresident scholar at the UCSD 21st Century China Center and an alumnus of the Public Intellectuals Program of the National Committee on US-China Relations. His research focuses on the economics of information, incentives, and institutions, primarily as applied to the development and governance of China. He created the unique Master's of Science in Applied Economics at the University of San Francisco, which teaches the conceptual frameworks and practical data analytics skills needed to succeed in the digital economy. Guest interviewer Robizon Khubulashvili is an Assistant Professor of Economics at the University of San Francisco. His research is at the intersection of theoretical, behavioral, and experimental microeconomics. A common question in his research is, how can we use a user's revealed preferences to improve the performance of online platforms? Robizon has studied this question in two settings: when monetary incentives are missing (an online gaming platform) and when monetary incentives are present (an online gambling platform). His work suggests that heterogeneity among users is an essential consideration in designing better online platforms; that is, a policy benefiting one type of user might harm the other. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

Financial advisor and author Mark Matson joins Behavioral Grooves to explore what the American Dream means today—and whether it's truly attainable for everyone. We dig into his view that fulfillment comes from mindset, not money, and examine how behavioral biases can sabotage our financial decisions. But as we discuss the tension between personal responsibility and systemic headwinds, we also ask: can discipline and optimism alone really guarantee success? Topics [0:00] A quick word with Kurt and Tim - Struggling with the American Dream [5:08] Speed Round with Mark Matson [9:20] Cognitive Biases in Investing [16:00] Victimhood vs Agency [23:58] Why Investors Are Their Own Worst Enemy [27:12] Behavioral Economics and Bad Decisions [38:45] The Three Rules for Smarter Investing [44:58] Defining “Enough” [51:13] How to Find Purpose and Find Your Groove [58:50] Desert Island Music Picks [1:01:12] Grooving Session: Nuance, Privilege, and Perspective ©2025 Behavioral Grooves Help Behavioral Grooves stay independent and science-focused by becoming a paid subscriber or making a one-time donation. Support our work Links About Mark Experience the American Dream: How to Invest Your Time, Energy, and Money to Create an Extraordinary Life by Mark Matson Join us on Substack! Join the Behavioral Grooves community Subscribe to Behavioral Grooves on YouTube Musical Links Billy Joel - We Didn't Start the Fire Morgan Wallen - I Got Better

How does framing influence the way we think, feel, and act? Sociologist and author Mikael Klintman joins us to explore how framing shapes nearly every part of life — from art and politics to health and everyday conversations. We discuss how subtle shifts in language and context can change our perceptions, why framing itself is neutral but powerful, and how expanding or contracting our frames can unite or divide us. Tune in for practical insights on recognizing framing in action and using it to see the world differently. Topics [0:00] Introduction and Speed Round with Mikael Klintman [6:29] Framing: A Double-Edged Sword? [13:02] The Art of Social Influence [17:07] Rough and Smooth Framing [22:54] Frame Expansion and Contraction [30:12] Behavioral Economics and Framing [36:25] Framing in Everyday Life [41:23] Music and Framing [48:04] Grooving Session: Using Framing to Reframe Your Own Mindset ©2025 Behavioral Grooves Links About Mikael Framing: The Social Art of Influence by Mikael Klintman Join us on Substack! Join the Behavioral Grooves community Subscribe to Behavioral Grooves on YouTube Musical Links U2 - I Still Haven't Found What I'm Looking For Randy Crawford - Rio de Janeiro Blue

Standard economic theory informs how we think about business strategy and the economy and presumes that people are selfish, have well-defined preferences, and consistently make welfare-maximizing choices. In other words, we are rational. But what if that is not the case?Nobel Prize-winning economist Richard Thaler is out with an updated edition of his bestselling 1991 book, "The Winner's Curse: Paradoxes and Anomalies of Economic Life." In the new edition, he and his co-author Alex Imas (both professors at the University of Chicago Booth School of Business) reflect on the last thirty years of behavioral economics and how it makes sense of tensions between our psychological biases and impulses that make us less than fully rational in practice. Using a wealth of empirical evidence, the authors explore the behavioral anomalies that contradict the expectations of standard economic theory and explain a wide range of real-world examples from banking crises to social media addiction.Earlier this month, Thaler joined Bethany and Luigi for a sold-out Capitalisn't recording in front of a live audience in Chicago to walk through the anomalies of human behavior that have endured from biblical times to the age of Big Tech. Thaler reflects on how views and the adoption of behavioral economics have changed over the last thirty years, both within academia and beyond (wonder why you can't put down your phone? Silicon Valley has read Thaler). He also shares how behavioral economics can influence public policy from canceling “junk fees” and dubious subscriptions to deciding which parts of the Affordable Care Act to keep and which are unlikely to produce their desired outcomes. Over conversation, light banter, and audience Q&A, Thaler shares his views on the state of capitalism and reveals how there is no grand unified theory of human behavior that incorporates all its irrationalities—only departures from the standard model. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Brainy Business podcast, Melina Palmer welcomes Karina Montez and Mario Drago from BE UEFA in Peru, who are making waves in environmental compliance through innovative behavioral economics strategies. This conversation revisits their pioneering work in nudging mining companies towards better environmental practices without the need for new regulations, showcasing the power of simple behavioral tweaks. Karina and Mario share their journey of how they identified compliance challenges within Peru's environmental enforcement framework and transformed their approach using behavioral science tools like framing, social norms, and reminders. They discuss the remarkable results of their initiatives, including a staggering 600% increase in reporting compliance, and how these insights can inspire others in various sectors to implement similar strategies. Throughout the episode, listeners will gain valuable perspectives on the importance of understanding the audience, simplifying communication, and fostering a culture of compliance through thoughtful nudges. Karina and Mario's work serves as a powerful reminder that impactful change can stem from understanding human behavior, rather than relying solely on regulations. In this episode: Discover how behavioral economics can drive environmental compliance without new laws. Learn about the importance of effective communication in promoting compliance. Explore the process of identifying and addressing compliance challenges through behavioral insights. Understand the role of framing and social norms in influencing decision-making. Gain inspiration for applying behavioral science in your own work, regardless of the industry. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/544. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites.  Let's connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

Richard H. Thaler is the 2017 recipient of the Nobel Memorial Prize in Economic Sciences for his contributions to behavioral economics and the Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago Booth School of Business. He is the New York Times bestselling co-author of Nudge: Improving Decisions About Health, Wealth, and Happiness and the author of Misbehaving: The Making of Behavioral Economics. His new book is The Winner's Curse: Behavioral Economics Anomalies, Then and Now. My co-host for this conversation is Nick Kokonas. Nick is an entrepreneur, investor, and author best known as the co-founder of The Alinea Group (sold in 2024) and the reservation platform Tock, which is now owned by American Express.This episode is brought to you by:Seed's DS-01® Daily Synbiotic broad spectrum 24-strain probiotic + prebiotic: https://Seed.com/Tim (Use code 25TIM for 25% off your first month's supply)ExpressVPN high-speed, secure, and anonymous VPN service: https://www.expressvpn.com/tim (get 4 months free on their annual plans)AG1 all-in-one nutritional supplement: https://DrinkAG1.com/Tim (1-year supply of Vitamin D plus 5 free AG1 travel packs with your first subscription purchase.)*For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsorsSign up for Tim's email newsletter (5-Bullet Friday) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim's books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissYouTube: youtube.com/timferrissFacebook: facebook.com/timferriss LinkedIn: linkedin.com/in/timferrissSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.