Podcasts about Behavioral economics

Most people who practice rational thinking are susceptible to bias, a key concept of behavioral economics. Beliefs can be swayed by our social environments—from our online networks to our family gatherings. This vulnerability arises from factors like stress, the fear of social exclusion, and our innate desire to create compelling narratives. To discover the elements that form the funnel of misbelief and rebuild trust, Harvesting Happiness Podcast Host Lisa Cypers Kamen speaks with Dan Ariely, James B. Duke Professor of Psychology and Behavioral Economics at Duke University..From his book, Misbelief: What Makes Rational People Believe Irrational Things, Dan explains the core reasons why we believe things that aren't true and why we often have an excessive and unfounded confidence in our knowledge..This episode is proudly sponsored by:Constant Contact—Offers easy-to-use email and digital marketing tools to grow your business.Visit ConstantContact.com and get a 30-day FREE trial. Like what you're hearing?WANT MORE SOUND IDEAS FOR DEEPER THINKING? Check out More Mental Fitness by Harvesting Happiness bonus content available exclusively on Substack and Medium.

Why do customers return again and again to brands like Starbucks or Sephora? It's not just the product — it's the game. In this episode of Behavioral Economics in Marketing, we explore how adding game-like elements to loyalty programs taps into our psychological drive for progress, achievement, and rewards. From punch cards and point systems to digital badges, tiers, and challenges, we break down the science behind gamification and why it works so well to build repeat behavior. You'll learn: The behavioral economics principles behind customer motivation Types of loyalty programs and when to use each How to integrate gamified features like progress bars, badges, missions, and surprise rewards Real-world examples and actionable tips to increase engagement and brand stickiness Whether you're launching a new loyalty program or optimizing an existing one, this episode shows you how to turn everyday purchases into a journey customers can't wait to complete. Key themes: gamification, loyalty strategy, rewards design, behavioral triggers, customer retention, habit formation. Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

Explore how game mechanics can motivate customers and employees alike. Learn the principles behind gamification and how to apply them to boost engagement, loyalty, and business growth. Keywords: gamification marketing, entrepreneurship behavioral economics, customer engagement strategies, business growth tactics, motivation psychology Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

In this teaser episode of Season 10 of the Behavioral Economics in Marketing Podcast, we take a look back at Season 7, where we focused on entrepreneurship and how behavioral economics can drive smarter, faster business growth. We spotlight the fan-favorite episode: Level Up Your Business: How Entrepreneurs Can Harness the Power of Gamification. It's packed with insights on how game mechanics like rewards, points, and progress tracking can supercharge customer engagement, motivate employees, and make your business more fun and effective. Then, we preview a brand-new companion episode: Building Loyalty Programs with Gamification: From Points to Progress Bars — a deeper dive into turning traditional loyalty systems into engaging, behaviorally driven experiences. You'll discover how progress bars, badges, and surprise rewards tap into powerful psychological triggers that increase retention and brand love. Whether you're a founder, marketer, or growth strategist, this pairing is your blueprint for turning behavior into brand loyalty. Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

Why do consumers trust influencers more than traditional ads? It's not just about popularity — it's about psychology. In this episode of Behavioral Economics in Marketing, we unpack the behavioral science that makes influencer marketing so effective. From social proof and authority bias to narrative transportation and parasocial relationships, we explore how influencers build trust, shape buying decisions, and convert followers into customers. You'll learn the cognitive triggers that drive this multi-billion-dollar industry — and how to use them to elevate your own brand. We also break down the influencer landscape, from mega to nano, and offer tactical advice for identifying, approaching, and collaborating with the right creators for your campaign. Whether you're looking to drive awareness or deepen loyalty, understanding the why behind influencer impact is your unfair advantage. Key themes: influencer tiers, trust signals, behavioral triggers, content strategy, social proof, endorsements, campaign design, community-building. Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

See how the power of social influence shapes buying decisions. This episode explains different forms of social proof and how to effectively incorporate them to build trust and drive customer action. Keywords: social proof marketing, increase conversion rates, behavioral economics influence, consumer trust strategies, social influence psychology Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

In this teaser episode for Season 10 of the Behavioral Economics in Marketing Podcast, we revisit one of the most energetic and content-rich seasons yet — Season 6: the 30-Day Challenge. With over 30 actionable episodes, this season was a crash course in applying behavioral science to real-world marketing. This time, we're highlighting Leveraging Social Proof to Increase Conversion Rates — an episode that explores how seeing others' actions can significantly impact trust, confidence, and buying behavior. We discuss types of social proof, why it works, and how smart marketers use it to guide customer decisions. Then we tee up an all-new companion episode: The Power of Influencers: Behavioral Economics Behind Influencer Marketing. We'll explore how influencers — from macro to micro — serve as dynamic social proof, backed by behavioral science. You'll learn how to choose the right influencer partners, why their messages stick, and how to amplify trust and engagement with authentic storytelling. Whether you're launching a campaign or growing your brand's credibility, this two-episode pairing will help you better understand the psychology of trust and influence in modern marketing. Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

Why do consumers pay six figures for a handbag they'll rarely use — or line up overnight for a hoodie they might never wear? The answer lies in status, scarcity, and the zero-sum game of exclusivity. In this episode of Behavioral Economics in Marketing, we explore how zero-sum branding drives desire by making status a competition. Using real-world examples from Hermès to Supreme, we unpack how luxury brands use scarcity, gatekeeping, and social comparison to increase their perceived value — not by what they offer, but by what they withhold. We'll explore the psychology behind why exclusion works, the power of signaling theory and social proof, and how marketers can ethically apply these principles to craft irresistible brand experiences. If you're building a brand that trades in aspiration, identity, or prestige — this episode is your blueprint. Keywords: luxury branding, zero-sum marketing, scarcity marketing, social status, exclusivity, behavioral economics, Hermès, Supreme, signaling theory, social comparison, artificial scarcity, brand strategy Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

Delve into the strategic interplay where one party's gain equals another's loss. This episode explores risk, insurance decisions, and how zero-sum dynamics influence consumer behavior and market strategies. Keywords: zero sum games, insurance behavioral economics, risk management psychology, decision-making under uncertainty, game theory marketing Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

This special teaser episode of Behavioral Economics in Marketing revisits the powerful and deeply personal Season 5: Lessons from the Fire — a series born from the devastating Colorado wildfire that changed my life and inspired new ways to see decision-making, risk, and resilience through the lens of behavioral economics. We highlight two of the most compelling episodes from that season: Zero Sum Games and Insurance — where we unpack why insurance, while rooted in zero-sum logic, plays such a vital role in managing risk and restoring peace of mind. Social Status and Zero-Sum Branding: Why Luxury Thrives on Exclusion — a fresh companion episode exploring how brands like Hermès and Supreme tap into scarcity and status to drive aspirational behavior and exclusivity. This teaser sets up a deep dive into how zero-sum thinking influences both consumer behavior and marketing strategy — whether it's about protecting your future or elevating your image.

SEASON: 5 EPISODE: 25Episode Overview:Welcome back to the Becoming Preferred podcast, where we bring you the insights you need to stand out from the competition and thrive. Today, we have an incredible guest who has not only witnessed but actively shaped the evolution of marketing over the last few decades. From the very early days of the internet our guest has been at the forefront, adapting and innovating.He's Gee Ranasinha, the CEO of KEXINO, an award-winning marketing agency that has been the secret weapon for over 400 startups and small businesses across 20 countries. Gee and his team help these businesses achieve the holy grail of success: growing awareness, reputation, trust and sales.Prepare to extract some serious wisdom from a seasoned pro who understands exactly what it takes to become preferred in today's complex market. Join me for my conversation with Gee Ranasinha. Guest Bio: Gee has been in marketing since the days of dial-up internet and AOL CDs. Today, he's the CEO of KEXINO, an award-winning marketing agency. Over the past 16 years KEXINO has helped over 400 startups and small businesses in around 20 countries grow awareness, reputation, trust – and sales.A Fellow of the Chartered Institute Of Marketing, Gee is also Visiting Professor at two business schools, teaching Marketing and Behavioral Economics to final-year MBA students.Outside of work Gee loves to cook, listens to music on a ridiculously expensive hi-fi, and plays jazz piano very badly.Resource Links:Website: https://kexino.com/Product Link: https://kexino.com/services/marketing/Insight Gold Timestamps:05:50 A differentiator at the beginning was that we would lead with a business problem08:43 Nothing every dies, it just gets fragmented11:04 The vast majority of our total addressable market is not ready to buy at that exact specific time13:47 The marketers of their day understood how we as buyers considered and remembered brands at the point of purchase15:00 Thinking Fast and Slow18:49 One of the biggest obstacles we face is ignorance of what marketing is21:11 Nobody spent any time on the single biggest factor of any website that drives conversion25:08 The reason it sounds too good to be true is because it is too good to be true29:18 A thing called the 'sunk cost fallacy'31:54 Price isn't necessarily the deciding factor, as how buyers perceive value34:20 I would say the lion's share of the reason why a B2B sale happens is not because you are selling the best product...37:34 The biggest competition is sometimes is not doing anything38:51 Four words: Talk to your customers!39:08 Our customers are our biggest advocates40:30 A fantastic question to ask an existing customer...42:01 The best way people can find you if they wanna reach out to you is kexino.comConnect Socially:LinkedIn:

What if the secret to better marketing isn't who your customer is — but how they think? In this episode of the Behavioral Economics in Marketing podcast, we explore how dual process theory — the idea that people make decisions using either fast, emotional (System 1) or slow, rational (System 2) thinking — can revolutionize your personalization and behavioral segmentation strategy. You'll learn how to identify which cognitive mode your audience is operating in and tailor your messaging, UX, and content to align with their mindset. Whether it's quick impulse buys or high-consideration purchases, we break down actionable tactics for reaching both System 1 and System 2 customers at the right time, with the right message. From ecommerce UX to digital ads, from loyalty programs to in-store experiences, discover how understanding thinking styles can help you boost engagement, improve targeting, and influence decisions more effectively. Keywords: dual process theory, System 1 and System 2, personalization strategy, behavioral segmentation, customer experience design, fast vs slow thinking, behavioral targeting, marketing psychology, decision-making science, intuitive vs rational behavior Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

Unpack how fast, instinctive thinking and slow, reflective decision-making shape customer experiences. Understand how tailoring marketing to these thinking styles can optimize journeys and increase conversion rates. Keywords: dual process theory marketing, customer journey optimization, system 1 system 2 thinking, behavioral segmentation, consumer decision psychology Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

Episode 51: What Is Behavioral Economics? - features renowned behavioral economist Dan Ariely as he unpacks the forces behind our purchasing choices and personal decisions.Episode Summary: This episode of The Simple Questions Podcast features a conversation with Dan Ariely, the celebrated behavioral economist and three-time New York Times–bestselling author of Predictably Irrational, The Upside of Irrationality, and The Honest Truth About Dishonesty. Listen as Dan shares captivating stories from his Duke University research lab, practical strategies for applying behavioral economics in business and personal life.In this episode we discuss:00:29 - Introducing Dan Ariely01:32 - Becoming a Behavioral Economist05:11 - Behavioral Economics vs Classic Economics 10:33 - Psychological Factors That Impact Decision Making21:01 - Strategies Businesses Use26:49 - Personal Beliefs37:18 - Voting for Politicians 43:07 - Advice for Others47:31 - Learning More48:35 - ConclusionResources:TED Talks⁠⁠⁠⁠⁠⁠Amazon Page⁠Dan's Website⁠This episode includes the track 'RSPN' by Blank & Kytt. The song is used under the Creative Commons Attribution 3.0 Unported License. You can find more of Blank & Kytt's music ⁠⁠⁠⁠⁠⁠here

In this mini teaser episode of Behavioral Economics in Marketing, we revisit one of the most eye-opening episodes from Season 4: Dual Process Theory on Customer Journey Optimization. Learn how understanding the brain's two systems — the fast, intuitive System 1 and the slow, analytical System 2 — can transform the way you design touchpoints, content, and campaigns that align with how your customers actually think and decide. Then, we give you a preview of our new companion episode for Season 10: Personalization and Behavioral Segmentation: Targeting System One vs. System Two Customers. In this advanced exploration, we turn theory into practice — showing how to identify your customers' decision-making modes and tailor your strategy accordingly, using real-world brand examples and behavior-driven insights. This teaser introduces how Season 10 pairs a classic behavioral concept with a fresh application, giving you even more ways to influence decisions and build better customer experiences.

This week's blogpost - https://bahnsen.co/3IOsn3v Rethinking the Volatility Paradigm with Ishan Chhabra In this episode of the Thoughts and Money Podcast, host Trevor Cummings and his colleague Blaine Carver welcome guest Ishan Chhabra to discuss his article, 'When Risk Isn't What it Seems.' They explore the traditional views of risk and volatility in finance, highlighting the differences between individual and institutional perspectives. The conversation delves into emotional biases, the importance of understanding one's own risk tolerance, and how financial advisors can help clients navigate these complexities. They also touch on strategies like dollar cost averaging, the concept of loss aversion, and the benefits of having a diversified portfolio. Throughout the episode, the trio emphasizes the value of personalized financial planning and the role of experienced advisors in helping clients make informed decisions. 00:00 Introduction and Guest Introduction 00:31 Overview of the Article: Rethinking Risk 01:03 Institutional vs. Individual Risk Perception 02:08 Behavioral Economics and Risk 03:47 Volatility and Time Horizon 04:36 Real-Life Analogies of Risk 06:19 Financial Advisory and Risk Management 09:35 Emotional Biases in Investing 14:57 The Role of Financial Advisors 20:52 Investment Strategies and Risk Mitigation 25:19 Conviction in Investment Decisions 26:09 Understanding Inflation and Long-Term Risk 27:03 Customizing Financial Plans 31:09 The Importance of Diversification 32:39 Human Behavior and Financial Decisions 33:03 Balancing Emotional and Mathematical Aspects 37:00 Personalizing Financial Advice 42:33 Balancing Risk and Reward 49:13 Concluding Thoughts and Listener Engagement Links mentioned in this episode: http://thoughtsonmoney.com http://thebahnsengroup.com

Why do so many well-meaning goals fall apart before they ever take off? In this episode of the Behavioral Economics in Marketing podcast, we explore the intention-action gap — the frustrating disconnect between what people plan to do and what they actually do. Whether it's starting a new habit, executing a marketing campaign, or leading change within your organization, good intentions are often derailed by hidden behavioral pitfalls. We'll dive into the psychology behind this gap and unpack why things like procrastination, unclear planning, environmental distractions, and fading motivation keep even our best goals from becoming action. You'll also learn evidence-based strategies to bridge the gap — including implementation intentions, habit reinforcement, and small-step goal design. Perfect for marketers, leaders, and changemakers, this episode gives you actionable tools to turn vision into follow-through and create change that lasts. Keywords: intention-action gap, behavioral economics, goal setting, habit change, follow-through strategies, leadership psychology, behavior design, motivation barriers, implementation intentions Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

Why do good intentions often fail to lead to lasting behavior? This episode breaks down the psychological barriers between planning and doing, offering key insights for marketers and leaders focused on habit formation and change. Keywords: intention-action gap, habit change psychology, behavioral economics habits, motivation to action, overcoming procrastination Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

In this special mini episode of Behavioral Economics in Marketing, we revisit one of the most resonant ideas from Season 3 — the Intention-Action Gap, a concept that's essential for anyone looking to drive meaningful change in leadership, marketing, or personal growth. We kick things off by revisiting the original episode Intention-Action Gap on Habit Change, which explores why even our best intentions often fail to turn into consistent action. Then, we preview a brand-new companion episode, Pitfalls in the Intention-Action Gap: Why Good Intentions Fail, where we dig into the deeper behavioral traps that hold us back — from unrealistic goal-setting to cognitive overload — and share actionable tools to move from intention to execution. This teaser sets the tone for how Season 10 will work: a reflective replay, followed by a fresh, insightful expansion to help you apply behavioral economics more powerfully than ever.

Why do even smart leaders make short-sighted decisions that undermine long-term growth? In this episode of the Behavioral Economics in Marketing podcast, we explore hyperbolic discounting — a behavioral economics principle that explains why we're wired to favor immediate rewards, even at the expense of future success. From cutting training budgets to chasing short-term KPIs, this mental bias shows up in leadership more often than we realize. Discover practical, psychology-backed strategies to refocus your decision-making toward sustainable growth, employee development, and long-term success. You'll learn how to align leadership goals with purpose, apply commitment devices, and resist the quick wins that often derail your bigger vision. Whether you're a team leader, executive, or entrepreneur, this episode will give you actionable insights to lead with intention — and stay one step ahead of short-term bias. Keywords: hyperbolic discounting, short-term thinking, behavioral economics leadership, long-term decision-making, organizational growth, leadership psychology, time inconsistency bias, executive decision-making Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

Discover the hidden tensions between beliefs and actions that affect both leaders and teams. Learn how understanding cognitive dissonance can improve workplace harmony, decision-making, and motivation. Keywords: cognitive dissonance workplace, behavioral insights leadership, managing team conflict, employee motivation psychology, decision-making biases   Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

In this episode of The Brainy Business podcast, Melina Palmer revisits her insightful behavioral economics analysis of Amazon, originally aired in July 2021. She explores how Amazon transformed the shopping experience by understanding consumer behavior and leveraging key psychological principles. From the impact of reduced shipping times to the ingenious use of social proof, Melina breaks down the strategies that have made Amazon a retail giant. Listeners will discover how Amazon's approach to problem-solving and project management, including the Press Release method, has contributed to their success. Melina discusses the importance of understanding the real problems consumers face and how Amazon's frictionless purchasing process, including one-click buying and easy returns, enhances customer satisfaction and loyalty. Additionally, Melina highlights the effectiveness of Amazon's Prime membership and the psychological tactics behind events like Prime Day, showcasing how urgency and scarcity drive consumer behavior. This episode serves as a valuable case study for businesses looking to implement behavioral economics principles to improve their customer experience. In this episode: Learn how Amazon uses behavioral insights to enhance the shopping experience. Discover the significance of understanding the real problems consumers face. Explore the impact of social proof and herding on purchasing decisions. Understand the benefits of easy returns and one-click purchasing. Gain insights into the psychological strategies behind Prime membership and scarcity tactics. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/516. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites.  Let's connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

Welcome to this special mini episode of Behavioral Economics in Marketing as we revisit one of the most insightful themes from Season 2 — management through the lens of behavioral economics. In this teaser, we spotlight the foundational episode Managing Cognitive Dissonance, where we explored how internal conflict affects team performance, leadership effectiveness, and company culture. Then we preview a new companion episode that takes that conversation even further — diving into the concept of hyperbolic discounting and why leaders so often prioritize short-term wins over long-term growth. You'll walk away with a fresh perspective on how to lead your team with clarity, confidence, and behavioral insight. Perfect for executives, team leads, and behavioral economics enthusiasts, this mini episode sets the stage for a powerful duo that bridges psychology and smart leadership.

What if the key to better marketing isn't just what you say — but how you make people feel? In this episode of the Behavioral Economics in Marketing podcast, we explore how emotional segmentation and framing can help you better understand your audience and create messaging that resonates. Discover the psychology behind how customers process information and why aligning your message with emotional motivations leads to more powerful, personalized campaigns. We'll unpack a foundational behavioral bias, look at how real brands apply it, and introduce a fresh framework for emotional segmentation that could transform how you connect with your audience. Whether you're a marketer, entrepreneur, or brand strategist, this episode will leave you thinking differently about the emotional drivers behind customer decisions — and how to tap into them more effectively. Keywords: emotional segmentation, framing effect, customer motivations, behavioral marketing strategies, emotional targeting, consumer psychology, behavioral economics podcast Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

Explore how subtle shifts in presentation shape customer perceptions and drive decisions. This episode reveals the powerful role of framing in marketing, helping you craft messages that influence behavior and boost engagement. Keywords: framing effect marketing, targeted messaging strategies, behavioral economics in advertising, customer decision-making, persuasive communication   Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. 

We're rewinding all the way back to Season 1 — where it all began — to revisit an early favorite that laid the foundation for this podcast. This mini teaser gives you a quick look at one of the standout episodes that shaped how we think about consumer behavior and decision-making. Plus, we hint at the fresh new episode it inspired in Season 10. (No spoilers here — you'll have to listen to find out.) Whether you're revisiting the classics or catching up for the first time, this season combines timeless behavioral economics principles with updated strategies built for today's marketers.   Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism

Welcome to Season 10, Episode 1 of the Behavioral Economics in Marketing podcast — and what a milestone this is. Today, we're taking a detour from our usual format to celebrate five years and ten seasons of exploring the science of decision-making in marketing. This episode is a little more personal — a chance to go behind the mic and share the story of how this podcast came to be, what it's grown into, and what I've learned along the way. If you've ever wondered how a marketer with a master's in economics ended up podcasting about behavioral science — without ever having listened to a podcast before — this episode is for you. I'll share the story of how it started, what almost stopped it, what kept it going, and the surprising ways it's grown — including being used in learning platforms around the world, now reaching audiences in 73 countries and translated into 15 languages. Whether you've been listening since the early days or just found your way here, I'm so glad you're part of this journey. Let's kick off Season 10 with a look at where we've been — and a hint at what's ahead.     Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism

 Season 10 Teaser: A Big Celebration Ahead! Hey everyone, this is Sandra Thomas-Comenole, and I'm thrilled to share a quick sneak peek into what's coming next on the Behavioral Economics in Marketing podcast. Season 10 marks not just a new chapter — but a major milestone: five incredible years together and ten full seasons exploring how behavioral economics transforms marketing, leadership, and beyond. This season, I'm planning something special to celebrate everything we've learned, the amazing community we've built, and what lies ahead. Without giving too much away, you can expect powerful episodes that revisit listener favorites, fresh insights to level up your strategies, and a few surprises designed to make this anniversary season truly unforgettable. So, whether you've been here since the very beginning or you're just tuning in, get ready — Season 10 is going to be big. Make sure to follow the podcast so you don't miss the kickoff episode. See you soon! Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism

In this podcast takeover episode, we welcome Marlon Griffith from the Griffith Law Firm. Marlon is not only a fantastic client but also a delightful person to spend time with. We had a lively conversation that I know you'll enjoy! Marlon and I discuss the common myths about referrals and how to shift your mindset from being a hustling salesperson to a trusted resource. We also talk about the psychology behind referrals and the five essential steps to generating referrals without asking. Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/369

In this episode Garth interviews Dan Ariely from Duke University in Durham, NC. Dan shares insights on motivation, fairness in the workplace, and the importance of subjective measures in understanding human interactions. He elaborates on his work during the COVID-19 pandemic and the challenges he faced, including receiving death threats. He emphasizes the role of empathy and understanding in dealing with misbeliefs and polarizing behavior. He also discusses the importance of gratitude, making the invisible visible, and creating more conducive environments for human motivation. The episode concludes with Dan's reflections on the importance of social science in addressing current global challenges. [Note. Portions of the show notes were generated by Descript AI.] Statement from Duke University April 2 2024   About the investigation of my work   Dear friends, partners, and colleagues:   After almost three years, Duke University recently concluded its investigation into my conduct as an academic and researcher. The Investigation Committee assembled by Duke's administration looked thoroughly at my work and found no evidence to support claims that I falsified data or knowingly used falsified data in general and specifically as coauthor of a 2012 paper in the Proceedings of the National Academy of Sciences.   The Investigation Committee determined that I should have done more to prevent faulty data from being published in the 2012 paper. Hindsight is 20/20, and upon much reflection, indeed there were extra steps I could have taken to prevent such data from being published. I appreciate the opportunity to learn from this experience, and I would like to reaffirm my commitment to ensuring that my research methodologies at the Center for Advanced Hindsight remain in lockstep with values of integrity, transparency, and accuracy.   I am happy to say I've put this matter behind me and resumed my work at Duke at full speed. To my dear friends and colleagues: Thank you for your continued support.   With all my love and enthusiasm for what lies ahead,   Dan Replications of the 2012 study in question: "How Pledges Reduce Dishonesty: The Role of Involvement and Identification"     Paper: https://tinyurl.com/ycpumrtk     Video discussion with some of the co-authors of the paper https://youtu.be/B_AbAJHRw54 "I Solemnly Swear I'm Up To Good: A Megastudy Investigating the Effectiveness of Honesty Oaths on Curbing Dishonesty":     Paper: https://tinyurl.com/53mbn5ws     Video discussion with a co-author of the paper: https://youtu.be/AjQ58irCZGg

I have reserved this FQwentuhan with Dr. Meir Statman, one of the founding fathers of Behavioral Finance. He is a professor at the Leavey School of Business, Santa Clara University and a visiting professor at Tilburg University in the Netherlands. He received his Ph.D. from Columbia University and his B.A. and M.B.A. from the Hebrew University, the same school where Nobel Laureate Daniel Kahneman, the psychologist responsible for the development of Behavioral Economics, also studied.His research focuses on how investors and managers make financial decisions, the cognitive errors and emotions that influence them, retirement, asset allocation, asset pricing, etc. To find out more about him, go to http://meirstatman.com or read his book Finance for Normal People. You may also read the accompanying article on FQMom.com.Here's the link: https://fqmom.com/lessons-from-a-behavioral-finance-guru-fqwentuhan-with-meir-statman/

In our first podcast takeover episode, I had the pleasure of being interviewed by Jay Berkowitz, the host of the Ten Golden Rules of Internet Marketing for Law Firms podcast. Together, we crafted the 10 Golden Rules of Generating Referrals Without Asking for attorneys. Whether you're an attorney aiming to improve your referral strategy or a business owner looking to expand your network, this episode is filled with actionable strategies and valuable tips applicable to any industry. Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/366

En este episodio del podcast Salud Financiera, Enrique Belenguer, experto en Behavioral Economics en BBVA, y Juan Manuel Mier, responsable de la iniciativa BBVA Mi Jubilación, analizan por qué nos cuesta ahorrar para la jubilación y cómo superar las barreras emocionales y cognitivas que nos impiden pensar a largo plazo. A través de ejemplos prácticos y herramientas como la automatización del ahorro y el uso de ingresos extraordinarios, explican cómo generar hábitos sostenibles que garanticen una pensión complementaria. También se aborda la suficiencia de la pensión pública en España y se destacan productos como los planes de pensiones para autónomos. Un episodio clave para quienes quieren asegurar, desde hoy mismo, su bienestar financiero en la etapa de retiro.

Watch This NEXT: https://www.youtube.com/watch?v=HlK2P76_ZZsWant me to give you some help with your content business? Book in a call with me to discuss working together: https://www.voics.co/scheduleAsking Rory Sutherland what actually grows a business… Most founders get this completely backwards.They obsess over sales tactics…And completely neglect marketing.But the truth is:Sales and marketing aren't separate.They're one system that feeds your entire business.Marketing pulls attention.Sales converts it.Customer experience keeps them.We break down how overdelivering in your marketing eliminates most sales objections before they even show up.Because the reality is:The best marketing manufactures perceived value BEFORE the sale.The best sales process simply monetizes trust already created.And the best retention happens because you delivered real value.You don't need a 47-step sales funnel.You need world-class positioning, a clear message, and an offer that solves a real problem.This episode goes deep on how to:Create demand BEFORE you ever sellBuild surface area so luck compoundsMake your sales process almost automaticRetain clients through actual delivery, not promisesThis is the game for anyone serious about scaling in 2025.(0:00) The Psychology of Marketing (04:18) How to Create Real Value (09:24) Fame as a Business Lever  (13:40) The Science of Long-Term Marketing  (18:12)  Amazon vs Revolut: The Power of Real Customer Service (23:22) The Ethics of UX: Why Friction Breaks Trust  (27:49) The Power of Transaction Utility  (34:38) How Price Framing Changes Consumer Behavior  (42:44) Should You Offer Guarantees(46:19) Why Rich People Dress Poorly (And Why It Works)  (50:02) Netflix's Marketing Breakthrough  (56:00) How to Increase Perceived Value of Products(58:37) The Role of Marketing in Modern Business  Support the show

This week, I'm sharing my conversation with Behavioral Economics and Author, Etinosa Agbonlahor. Etinosa is the author of the book “How to Talk to Your Parents About Money”, a guide to having important financial conversations. Passionate about helping people improve their financial wellbeing, Etinosa works with organizations to understand the psychology behind financial decisions and uses this knowledge to achieve better results for clients and businesses. Her work has been featured in MarketWatch, Morningstar, and other leading platforms, highlighting her focus on how behavior drives financial outcomes. In our conversation, Etinosa and I talk about:  Why its important to challenge rules of thumb and our own biases when it comes to using our money The importance of preparing ourselves difficult conversations and using ‘I' statements to approach topics gently The nuances of meeting the other person where they're at and understanding where and when to push more And so much more... Get her book: How To Talk To Your Parents About Money Find More from Etinosa: https://etinosaa.com/ ---------------------------------------------------------------------------------------------------------- Are you interested in working 1:1 with me? I'm now officially a Certified Money Coach (CMC)® where I work with you to create greater balance, a higher consciousness and help you transform your relationship with money. This goal of this work is to guide you to a deeper understanding of the unconscious beliefs and patterns we carry that create stress and fear and hold us back from living the life that you want. You can book a quick 15-minute call here so I can learn more about you and your goals for the program.  I'm so excited to be able to connect with you on a deeper level and help you discover what's blocking you from living the life you really want!     

In Episode 223 of Growing Pains with Nicholas Flores, Dr. Dan Ariely, author and Professor of Psychology and Behavioral Economics at Duke University and a founding member of the Center for Advanced Hindsight, reveals how to conquer regret and rethink life's choices. From surviving severe burns to facing personal attacks and a wave of misinformation during COVID, Dan shares insights on making the ‘last chapter' of life meaningful, embracing risk, and overcoming fear of change. Learn why we cling to open doors and how empathy can bridge divides.   You can find Dan, his books like Predictably Irrational, Misbelief, and The Upside of Irrationality, as well as his current work, online (danariely.com). You can also find him on YouTube/X/Instagram (@danariely) and on Facebook (@danarielyofficial).   05/07/2025

In episode 462, Dr. Matthew Reyes takes over as host to explore the University of Oklahoma's specialized MBA program tailored for construction professionals. Dr. Reyes and guest Bradley Hartmann discuss the origins of the program, challenges faced, and curriculum designed to build stronger leaders in the construction industry. Reyes and Hartmann delve into the importance of leadership training, communication skills, and decision-making tools like the 'inversion booklet' and 'Better Decisions App'. The episode emphasizes the need for practical, experience-based learning and the potential for continuous improvement in leadership abilities. 02:22 Curriculum Development and Industry Needs 04:21 Bradley's Involvement and Course Design 07:40 Leadership Training and Mental Models 13:11 Case Studies and Student Engagement 16:03 Leadership Definitions and Overcoming Imposter Syndrome 20:46 Tools for Leadership Development 28:38 Decision-Making and Predictive Tools 33:01 Behavioral Economics and Leadership 35:42 Conclusion and Future Iterations    This episode is brought to you by The Simple Sales Pipeline® —the most efficient way to organize and value any construction sales rep's roster of customers and prospects in under 30 minutes once every 30 days. *** If you enjoyed this podcast, please leave a review on Apple Podcasts. Your feedback will help us on our mission to bring the construction community closer together. If you have suggestions for improvements, topics you'd like the show to explore, or have recommendations for future guests, do not hesitate to contact us directly at info@bradleyhartmannandco.com.  

Karen Sussman Horgan is the Co-Founder and CEO of VAL Health, a behavioral economics consulting firm that helps healthcare organizations drive engagement and nudge patients to improve their health and lifestyle choices. Behavioral economics is the science of understanding how patients make irrational choices based on biases, fear, and faulty analysis of outcomes and risk. Nudges can be carrots or sticks, but in healthcare, the focus is on making the right path easier to follow, reducing friction, and introducing positive reinforcements rather than penalties. Karen explains, "We work across the entire healthcare ecosystem. We think about digital health companies, how do you drive enrollment and engagement, and how do you optimize the journey? There are communications for that. We do a lot of work with payers, which is closing gaps in care, but also just improving the member experience in general with providers. It could be around provider adoption of new care pathways, but it's also about population health. We work with employers on wellness programs and pharma on that adherence. So think about where information alone isn't driving people to think about their health or take care of themselves. We create the nudges to help make that happen." "It's the science of understanding that we as humans are irrational. We have a bias toward the present. We have an aversion to loss and regret. We overweight probability. There are dozens of known biases, and what we do is harness them rather than asking people to change their biases. So let me give you a few examples to bring this to light because right now people are probably like, What is a bias? So think about Netflix when you watch an episode. First of all, you have choice overload when you get there. So it's giving you recommendations, but it also defaults you into the next episode because it plays on the fact that we have a status quo bias, and we're lazy, and we're just going to sit there and binge-watch. " #VALHealth  #BehavioralEconomics #BehavioralScience #BehaviorChange #DigitalHealth #Payers #HealthcareInnovation #HealthcareConsulting valhealth.com Download the transcript here  

Karen Sussman Horgan is the Co-Founder and CEO of VAL Health, a behavioral economics consulting firm that helps healthcare organizations drive engagement and nudge patients to improve their health and lifestyle choices. Behavioral economics is the science of understanding how patients make irrational choices based on biases, fear, and faulty analysis of outcomes and risk. Nudges can be carrots or sticks, but in healthcare, the focus is on making the right path easier to follow, reducing friction, and introducing positive reinforcements rather than penalties. Karen explains, "We work across the entire healthcare ecosystem. We think about digital health companies, how do you drive enrollment and engagement, and how do you optimize the journey? There are communications for that. We do a lot of work with payers, which is closing gaps in care, but also just improving the member experience in general with providers. It could be around provider adoption of new care pathways, but it's also about population health. We work with employers on wellness programs and pharma on that adherence. So think about where information alone isn't driving people to think about their health or take care of themselves. We create the nudges to help make that happen." "It's the science of understanding that we as humans are irrational. We have a bias toward the present. We have an aversion to loss and regret. We overweight probability. There are dozens of known biases, and what we do is harness them rather than asking people to change their biases. So let me give you a few examples to bring this to light because right now people are probably like, What is a bias? So think about Netflix when you watch an episode. First of all, you have choice overload when you get there. So it's giving you recommendations, but it also defaults you into the next episode because it plays on the fact that we have a status quo bias, and we're lazy, and we're just going to sit there and binge-watch. " #VALHealth  #BehavioralEconomics #BehavioralScience #BehaviorChange #DigitalHealth #Payers #HealthcareInnovation #HealthcareConsulting valhealth.com Listen to the podcast here    

Many founders hit $3M in revenue and stall out. In this episode, Dan and Greg Crabtree break down why—and how to fix it. They discuss “profit truth”, how to spot financial red flags, and what metrics to track to scale beyond the messy middle. Plus: we're looking for listener stories. Have you implemented a system or framework that changed your business? Tell us about it. Your story could help 1,000s of entrepreneurs. Links from the episode: Form: Share your story / sponsor the pod (https://docs.google.com/forms/d/e/1FAIpQLSdPXbgWniCDhLpt4QPvOvoXPHRRwDYw-izZszc92qAuMPnhhQ/viewform?usp=sharing&ouid=101528162047962210125) Labor Efficiency Ratio Summary (https://docs.google.com/document/d/1kuJAqNkX_qncqp3qYtT27z9R5IpJTYeMIZtzMRMSV7A/edit?usp=sharing) CHAPTERS (00:00:14) Introduction and the Death Zone 00:09:37) The Impact of Paying a Market-Based Wage (00:11:03) Behavioral Economics and Profit Truth (00:14:38) The Definition of a Fully Capitalized Business (00:16:49) Transitioning through the Death Zone (00:17:26) The Three Steps to Business Success (00:18:51) Remaining Profitable in the Death Zone (00:19:48) Different Capital Profiles and Cashflow (00:21:04) The Emotional Challenge of Spending in the Death Zone (00:24:03) The Executional Problem of Growth (00:24:24) Getting Through the Black Hole (00:27:02) The $3 Million Mark (00:28:25) The Worth of Going Through the Zone (00:31:32) Managing a Marketing Agency Past $5 Million (00:36:26) Common Mistakes Made by Founders (00:38:36) Understanding Profit Truth (00:45:33) Investing in Finance and Accounting CONNECT Dan “at” tropicalmba dot com Ian “at” tropicalmba dot com LINKS Join the DC (http://dynamitecircle.com) Subscribe to the newsletter (https://tropicalmba.com/subscribe) Follow us on Instagram (https://www.instagram.com/tropicalmba/) Free resources for business owners (https://tropicalmba.com/resources) MORE EPISODES The Roadmap for Turning a Skill Into a $1M Business (https://tropicalmba.com/episodes/7-figure-productized-business) The Unexpected Downsides of Selling Your Business (https://tropicalmba.com/episodes/exit-founders-disappointed) Success Without Sacrifice? (https://tropicalmba.com/episodes/success-without-sacrifice) Shiny Object Syndrome (https://tropicalmba.com/episodes/shiny-object-syndrome) The Anti-Agency Agency + High ROI Customer Service Strategies (https://tropicalmba.com/episodes/anti-agency-high-roi)

Ready to take a deep dive and learn how to generate personal tax-free cash flow from your corporation? Enroll in our FREE masterclass here and book a call hereAre your investment and business decisions secretly driven by fear of losing money more than the potential to gain?Whether you're chasing high returns through crypto, real estate, or equities—or sitting on too much cash out of caution—this episode unpacks the hidden force influencing every financial decision: loss aversion. Most Canadian investors don't realize how this bias shapes their risk tolerance, stalls their portfolio growth, or leads to missed wealth-building opportunities.In this episode, you'll discover:Why most people demand double the potential gain just to risk a loss—and how that mindset may be sabotaging your growthHow to determine your true risk tolerance along the “growth vs. safety” spectrumA 4-phase framework for building your wealth plan—starting with a safety layer that protects your future while enabling smarter, bolder investmentsReady to stop letting fear of loss hold you back from Canadian financial freedom? Hit play now and learn how to invest with clarity, confidence, and control.Discover which phase of wealth creation you are in. Take our quick assessment and you'll receive a custom wealth-building pathway that matches your phase and learn our CRA compliant tax optimized strategies. Take that assessment here.Canadian Wealth Secrets Show Notes Page:Consider reaching out to Kyle…taking a salary with a goal of stuffing RRSPs;…investing inside your corporation without a passive income tax minimization strategy;…letting a large sum of liquid assets sit in low interest earning savings accounts;…investing corporate dollars into GICs, dividend stocks/funds, or other investments attracting corporate passive income taxes at greater than 50%; or,…wondering whether your current corporate wealth management strategy is optimal for your specific situation.Understanding how behavioral economics—particularly loss aversion—shapes your risk tolerance is crucial to designing a smart portfolio strategy that aligns with your goals. Whether you're focused on investment growth, financial diversification in Canada, or building personal wealth, integrating a safety layer into your wealth management plan helps balance emotional and strategic decisions. For Canadian business owners, navigating corporate vs personal investments, salary planning, and investing retained earnings can unlock powerful tax deductible investments and business owner tax savings. Leveraging tools like RRSP matching pReady to connect? Text us your comment including your phone number for a response!Canadian Wealth Secrets is an informative podcast that digs into the intricacies of building a robust portfolio, maximizing dividend returns, the nuances of real estate investment, and the complexities of business finance, while offering expert advice on wealth management, navigating capital gains tax, and understanding the role of financial institutions in personal finance.

Could primary care at home unlock better health and lower costs for American families? Rebekah Gee, a physician and policymaker turned entrepreneur, joins us to talk about the big bet her company Nest Health is making on home-based primary care. It's a model that makes sense for families and delivers results. In the first year of operations Nest doubled primary care visits, reduced ER visits, and increased childhood immunizations.We discuss:The sound economics behind the Medicaid expansion in LouisianaWhat she learned from her mentor, astronaut John GlennHow to close the primary care gap for children and parents Whether ultra processed foods are the next tobaccoRebekah shared about an exchange with Elon Musk on the short sightedness of Medicaid cuts:“So Nest came out with our savings numbers. We put out some really good information about the health of children and the opportunities. And Elon Musk retweeted it. So as a result of that, we actually got a lot of press. But I wrote back to him and said, ‘I'm glad you like this concept. And just remember, don't cut health care for children because we'll be paying far more for that than you will ever save.' ”Relevant LinksRead more about Nest HealthWatch: Dr. Rebekah Gee on what entrepreneurs need to know about MedicaidLearn about Alaska's Nuka system of careEvidence from the Nurse Family Partnership about the impact of home-based careAbout Our GuestDr. Rebekah Gee is the founder and CEO of Nest Health, a technology-enabled whole-family primary care provider providing care at home and virtually to Americans who struggle to receive comprehensive care. Previously, Dr. Gee served as Secretary of Health for the State of Louisiana. In that cabinet-level role, she led the expansion of Medicaid. As Secretary, she was responsible for nearly half the state budget including Medicaid, public health, aging and adult services, licensure, sanitation, disability services, and a nearly 2,000 bed state hospital system. As Secretary, she developed a first-in-the-nation subscription model for the drugs that cure Hepatitis C that is being used as a national and international model for increased drug access and affordability.Dr. Gee has served as an advisor to multiple Governors, presidential campaigns, and policy efforts at the state and national level. Her board service includes medical advisory support of public companies Select Quote and 3D systems. She has also served as a board member or advisor to Ready Responders, Ouva, Noble, NCQA, NQF, IHI, the Penn Center for Behavioral Economics, and the Duke-Margolis Institute.Connect With UsFor more information on The Other 80 please visit our website - www.theother80.com. To connect with our team, please email claudia@theother80.com and follow us on twitter @claudiawilliams and LinkedInSubscribe to The Other 80 on YouTube so you never miss our video extras or special video...

After you listen:Find more of Daniel Stone's research on his website.Schwab's newest podcast, Invested in the Game, features true stories of people who are driving the game of golf forward.In this episode of Financial Decoder, host Mark Riepe is joined by economist Daniel Stone, Associate Professor of Economics at Bowdoin College and chair of the economics department, to discuss his reseach into how behavioral biases shape decisions. Together, they unpack how reference points and prospect theory can skew our judgment, drawing on insights from golf and basketball. Their conversation reveals how the same cognitive patterns that affect athletes under pressure can also influence everyday financial choices.Financial Decoder is an original podcast from Charles Schwab. For more on the series, visit schwab.com/FinancialDecoder. If you enjoy the show, please leave us a rating or review on Apple Podcasts.Reach out to Mark on X @MarkRiepe with your thoughts on the show.Follow Financial Decoder on Spotify to comment on episodes.Important DisclosuresThe information provided here is for general informational purposes only and should not be considered an individualized recommendation or personalized investment advice. The investment strategies mentioned here may not be suitable for everyone. Each investor needs to review an investment strategy for his or her own particular situation before making any investment decision.  All expressions of opinion are subject to change without notice in reaction to shifting market conditions. Data contained herein from third-party providers is obtained from what are considered reliable sources. However, its accuracy, completeness, or reliability cannot be guaranteed.  Examples provided are for illustrative purposes only and not intended to be reflective of results you can expect to achieve. Investing involves risk, including loss of principal. The comments, views, and opinions expressed in the presentation are those of the speakers and do not necessarily represent the views of Charles Schwab.All names and market data shown above are for illustrative purposes only and are not a recommendation, offer to sell, or a solicitation of an offer to buy any security. Diversification strategies do not ensure a profit and do not protect against losses in declining markets.The books Thinking Fast and Slow and Undue Hate: A Behavioral Economic Analysis of Hostile Polarization in US Politics and Beyond are not affiliated with, sponsored by, or endorsed by Charles Schwab & Co., Inc. (CS&Co.). Schwab has not reviewed the book and makes no representations about its content.The Schwab Center for Financial Research is a division of Charles Schwab & Co., Inc.0525-V0MH

We make a countless number of decisions every day – but unfortunately, we often choose unwisely. Behavioral economist Richard Thaler has dedicated his life's work to understanding why that is. In 2017, Thaler received the Nobel Memorial Prize in Economic Sciences for his contributions to the field of behavioral economics. His book, “Nudge,” co-authored by Cass R. Sunstein, shows that it's not possible for choices to be presented to us in a neutral way. The book demonstrates how to best nudge us in the right directions, without restricting our freedom of choice. Richard Thaler is a professor of behavioral science and economics at the University of Chicago Booth School of Business. He's a member of the National Academy of Science and the American Academy of Arts and Sciences. He's been published in many prominent journals, and he's also the author of “Misbehaving: The Making of Behavioral Economics.” Originally published in December 2021. Watch this episode at youtube.com/TalksAtGoogle.  

After you listen:Learn more about the story of how May Day became National Investing Day.In this bonus episode, Mark takes a deep dive into the evolution of investing accessibility over the past century. From the barriers that once kep the public out of financial markets to key moments like May Day, he expolores the forces that gradually opened the door to broader participation in investing.Financial Decoder is an original podcast from Charles Schwab. For more on the series, visit schwab.com/FinancialDecoder. If you enjoy the show, please leave us a rating or review on Apple Podcasts.Reach out to Mark on X @MarkRiepe with your thoughts on the show.Follow Financial Decoder on Spotify to comment on episodes.Important DisclosuresInvestors should consider carefully information contained in the prospectus, or if available, the summary prospectus, including investment objectives, risks, charges, and expenses. You can request a prospectus by calling 800-435-4000. Please read the prospectus carefully before investing.The information provided here is for general informational purposes only and should not be considered an individualized recommendation or personalized investment advice. The investment strategies mentioned here may not be suitable for everyone. Each investor needs to review an investment strategy for his or her own particular situation before making any investment decision. All expressions of opinion are subject to change without notice in reaction to shifting market conditions. Data contained herein from third-party providers is obtained from what are considered reliable sources. However, its accuracy, completeness, or reliability cannot be guaranteed. Examples provided are for illustrative purposes only and not intended to be reflective of results you can expect to achieve. Investing involves risk, including loss of principal. Past performance is no guarantee of future results, and the opinions presented cannot be viewed as an indicator of future performance.The Schwab Center for Financial Research is a division of Charles Schwab & Co., Inc.Apple, the Apple logo, iPad, iPhone, and Apple Podcasts are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.Spotify and the Spotify logo are registered trademarks of Spotify AB.0525-SLKS

Despite decades of policy ideas, pouring millions of dollars into the problem, and a slow pace of gun control measures, the United States hasn't made much progress on curbing the epidemic of gun violence in our country.For the past 25 years, Prof. Jens Ludwig of the University of Chicago has examined the questions of: Why does gun violence happen, and is there anything we can do about it? In his new book, Unforgiving Places: The Unexpected Origins of American Gun Violence, Ludwig—who is director of the University of Chicago Crime Lab—discusses why we've been thinking about the gun violence problem in the wrong ways.Drawing upon behavioral economics, he explains that most shootings are not premediated; rather, the result of arguments that escalate into violence. Using data-backed interventions, Ludwig introduces new ideas beyond policy and policing to get at the real root causes of gun violence today.

Effectively managing choice overload is essential for promoting a healthy work-life balance in remote work environments. By streamlining tools, offering structured flexibility, curating personalized workspaces, and providing clear decision-making frameworks, organizations can help employees navigate their choices with greater ease. These strategies minimize decision fatigue and empower remote workers to make informed decisions that enhance their well-being. Ultimately, addressing choice overload fosters a more balanced and satisfying remote work experience, leading to improved productivity and overall job satisfaction.   Economics of Remote Work: Season 9 of the Behavioral Economics in Marketing podcast is dedicated to a topic that has reshaped the professional landscape: remote work. The COVID-19 pandemic accelerated the adoption of remote work, making it the norm for many organizations worldwide. As we navigate this new reality, it's crucial to understand how behavioral economics can provide valuable insights into the dynamics of remote work. In this podcast, we'll explore theories and concepts that explain human behavior, decision-making, and interactions within distributed teams. By understanding these psychological and economic principles, we can better navigate the challenges and opportunities presented by remote work. Join us as we explore how these insights can enhance productivity, cooperation, and overall well-being in the remote work landscape. Behavioral Economics in Marketing Podcast | Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision-making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. Sandra Thomas-Comenole | Host | Marketing professional with over 15 years of experience leading marketing and sales teams and a rigorously quantitative Master's degree in economics from Rensselaer Polytechnic Institute. Check out her Linkedin profile here: Sandra Thomas-Comenole, Head of Marketing, Travel & Tourism

New federal data paints a stark picture: American children are falling behind in reading and test scores, with the gap between advantaged and disadvantaged kids growing wider. But is this really just a problem of money? University of Chicago Developmental psychologist Ariel Kalil has spent her career studying how parents influence childhood development—not just through resources, but through daily habits and interactions.On this episode, we explore the surprising science behind parental engagement, the behavioral biases that shape parenting decisions, and why simple interventions—like 15 minutes of reading a day—can have an outsized impact. Plus, we discuss how AI and behavioral economics might provide new solutions for supporting parents in an era of rising inequality.

In President Donald Trump's recent joint address to Congress, he said, "To unshackle our economy, I have directed that for every one new regulation, ten old regulations must be eliminated." Elon Musk, whom Trump has assigned to execute this vision, has argued that it is time to get rid of all regulations, or as Musk said, “regulations, basically, should be default gone.”Joining Bethany and Luigi to discuss this intensified commitment to deregulation and laissez-faire capitalism is Sam Peltzman, perhaps the leading living expert on the economics of regulation. Peltzman is the Ralph and Dorothy Keller Distinguished Service Professor Emeritus of Economics at the University of Chicago's Booth School of Business and director emeritus of the Stigler Center, which sponsors this podcast and is named after his mentor, Nobel-Prize laureate George Stigler. Together, the three of them chart a historical perspective on regulation, from Stigler's ideas of regulatory capture to the unintended consequences of deregulatory efforts over time to today's “chainsaw” approach to gutting federal agencies. To understand the costs and benefits of regulation, they discuss how federal agencies have recently intervened in markets, if the private sector could not have accomplished these interventions more efficiently, and if these interventions did more harm than good. Their case studies include the funding, testing, and rollout of the COVID-19 vaccine, the regulation of cryptocurrencies, the management of the collapse of Silicon Valley Bank, and the role of the government in addressing climate change. In the process, they answer the trillion-dollar question: Are Trump's deregulation efforts actually efficient?Episode Notes:Revisit our recent episode with Federico Sturzenegger, the Argentinian Minister for State Transformation and DeregulationRead the op-ed Bethany mentions writing in the wake of the financial crisis: Who Wants a 30-Year Mortgage?At the end of the conversation with Peltzman, Luigi asks him about his recent academic papers tracing marriage and happiness. Read these papers on the Stigler Center's Working Paper archives: The Socio-Political Demography of Happiness (2023) and The Anatomy of Marital Happiness (2025)