The Brand Sisters

Interested in an updated look for your business but not sure it's worth the investment? A common question we get asked by prospective clients is, “What can I expect to get in return for my investment? What is it that professional branding offers that I can't get from a cheaper service?” We dive deep into the answers to these questions and cover these topics:What are the options for brandingTimeless Designs vs TrendsResearched StrategyPurposeful Designs vs Generic OnesUpdate vs RebrandSymptoms of a business in need of a rebrandRead the full blog post hereFollow us on Instagram and LinkedinSee our work  on Pinterest

Words construct worlds. But in our business and branding, many of us use words flippantly. Beyond all the copy on your website, the explanations, descriptions, about you information- everything- the first thing that people see is your tagline.  Your tagline is the invitation, the door, to come see what's inside.In this episode, get clarity on what a tagline is, the purpose of it and some things to consider when creating your own. Read the full blog post here Follow us on Instagram and Linkedin See our work  on Pinterest

In this episode, we're diving into the importance of storytelling in your business and how that can boost your conversion rates by 30%.For a long time in the business realm, storytelling was seen as unnecessary. You share the facts, data and research and focus on the details of success. But, in today's business climate, it's not just about a transaction anymore, it's about buying INTO the business you're buying FROM.With this shift, storytelling has become a crucial part of any marketing strategy.We talk about • actionable ways to incorporate storytelling into your strategy • the key details your home page can't be withoutTake these steps to increase conversions on your site and take your business to the next level. Read the full blog post hereFollow us on InstagramSee our work  on Pinterest

A competitive  analysis is where you  identify your competitors and perform specific research to show their strengths and weaknesses to help us refine, and define, our own. How does a competitive analysis help your business?Helps compare our services and offeringsAssess gaps in the market that we can fillAnalyze our product or service suite for areas of improvementDevelops our brand  voiceTaking all these things into account helps us make better decisions in our businesses on our own. Here's how to perform a competitive analysis, synthesize the information and turn it into improvements steps for your own business. Read the full blog post here Follow us on InstagramSee our work  on Pinterest

Traditionally, business planning focuses on finances and milestone achievements. And why shouldn't it, if the goal is to grow your business?But, for soul-centered entrepreneurs, solely business focused planning can leave us feeling successful, but also empty. I found myself in that place last year and realized that my priorities and the way I was planning for them were way off. While I was hitting the marks I wanted, I wasn't feeling fulfilled. I didn't want to abandon business based goals, but I wanted to incorporate the values that I work so hard to keep in my life. So with that mission in mind, I worked out this exercise to create goals that were based on values and lifestyles that I wanted, not solely financial.  Here is how I set my value based goals (and download the worksheet below to do your own!) Read the full blog post and get your worksheet here Follow us on InstagramWatch us and subscribe on YoutubeSee us on Pinterest 

Today there are several resources online that allow you to get a beautiful logo for $20 or less, including Etsy and Fiverr. Go a step up and you have resources like 99Designs and DesignCrowd that require only a couple hundred bucks to get an attractive logo for your business... so the question is... why pay any more than that? How do you know if a $20 logo or investing in an agency is your best option?Listen to the episode then head over hereRead the full blog post here Follow us on InstagramWatch us and subscribe on YoutubeSee us on Pinterest 

When I first started doing reels for my business- I tried the things: pointing to text bubbles, interesting transitions (which never worked out for me) and popular songs.But, they never felt like me so I stopped conceding to the pressure to be something I wasn't.When Clare and I began Animella, as sisters we inherently knew that that wasn't our style. Today we're talking about Reels and TikToks and our HONEST thoughts on using them to market your brand. Listen to the episode then head over here  to get the marketing worksheet Read the full blog post here Follow us on InstagramWatch us and subscribe on YoutubeSee us on Pinterest 

I've cycled through and trialed various tools to help with streamlining our business practices and making the process more intuitive. I've compiled my seven go to business tools that make my life easier and business to do's more pleasant :)Listen to the episode then head over here  to get the marketing worksheet Read the full blog post here Follow us on InstagramWatch us and subscribe on YoutubeSee us on Pinterest

We know. You've done the worksheets. You've listened to dozens of podcasts on creating your ideal client avatar. But, have you done a deep dive as to how to create DIRECT services for them, understanding their objections to hiring you then shifted your marketing to target them? Today's post is about understanding how to EFFECTIVELY market to your ideal client. Listen to the episode then head over here  to get the marketing worksheet Read the full blog post here Follow us on InstagramWatch us and subscribe on YoutubeSee us on Pinterest

We all go through different phases in our business. There's times to invest in other people and times to invest in ourselves. Although hiring a designer to help build out your brand is invaluable, it is an investment. We're sharing a few tips for how to create a solid business if you're not ready to hire a designer.Read the full blog post here Follow us on InstagramWatch us and subscribe on YoutubeSee us on Pinterest

We as humans are complex and have layer after layer of information that defines us and describes us. This is the perfect analogy to best understand what's behind a “brand”.A brand isn't just a business name and logo. It is its own entity and it has “DNA” that determines everything from how it looks, how it talks, how it interacts with others, strengths, weaknesses, etc… If your brand is missing these things, your business is likely missing out on some serious connection and profit.Read the full blog post here Follow us on InstagramWatch us and subscribe on YoutubeSee us on Pinterest

Have you ever known you have all the things you want and need, but you don't feel the way you thought you would?Emptiness. Hollowness. Shadows of a life. That's what happened to me.Then I had an unexpected encounter that shed light on exactly what was wrong. My values had become WAY off. Here are my 3 signs that it might be time to reassess your values. Read the full blog post here Follow us on InstagramWatch us and subscribe on YoutubeSee us on Pinterest

Being an entrepreneur at any age can bring it's own set of challenges, insecurities and doubts. In your 30s and 40s, you've experienced so much growth and are usually in a place that is more stable than in your 20s. But, it can also bring about fears of our abilities and the creeping doubt of ageism. So today, as women in their 30s and 40s, here's some affirmations written just for you!Read the full blog post here Follow us on InstagramWatch us and subscribe on YoutubeSee us on Pinterest

The age old saying, “It's not personal, it's business” has never been less true.Consumers now have dozens of options when it comes time to purchase a shampoo. So… what makes the consumer choose us over everyone else?Here are 4 things to do so your ideal client doesn't pass you by. Read the full blog post here Follow us on InstagramWatch us and subscribe on YoutubeSee us on Pinterest

Creating content can be a struggle, but it's imperative for your success. It's a way we serve our current client and market ourselves to future ones. It positions you as an authority and leader in your field. We're sharing a simple, strategic way for your to create and cycle content and use it systematically  amongst all your platforms and avoid burnout.We're sharing our 5 steps to create and cycle your content for an easy flow.1. Write the blog post/article.2. If applicable, create your podcast/YouTube.3. Send the article to your email list subscribers.4. Break up the article into 2-3 social media posts.5. Share your topic in stories 2-3 times.Read the blog post at  Animella Agency.Follow us on InstagramWatch us on YoutubePinterest

My business has taken different shapes and forms over the years. I've had a few “graduating” moments where it underwent a significant shift.The most recent one being after my son was born. It caused me to reevaluate a lot of what I was doing and why. There were three clear signs I was ready to move away from DIYing everything and move to a more mature place with my business.Do you have any of these signs in your life?Read the blog post at  Animella Agency.Follow us on InstagramPinterest

We often think VISUALS when we think of a brand. But, what's just as important is the fundamentals of their brand that people DON'T see.One of those essentials is brand voice. Brand voice is the personality of your brand. For most of us, that personality is rooted in us, personally. Brand voice distinguishes you. So it's important to know what yours is and use it. Here are some simple steps to find yours.Read the blog post at  Animella Agency.Follow us on InstagramPinterest

Copy, or written text, is 100% necessary for any business.But, not all copy is good. It's often sterile. Or not enough. Or too much (Insert the Goldilocks and the 3 Bears analogy here).The goal of creating copy is to meet your objective but do it in a way that gives your audience an experience of your brand. And that's not always easy. But, people want to invest in people, not just a business. To humanize your brand, you need copy that connects. Here are some 8 Steps to create copy that connects. Read the blog post at  Animella Agency.Follow us on InstagramPinterest

It's really easy as we get farther and farther into our business journey to go off on tangents, to shift, to make changes… usually for the better… but sometimes not. Sometimes we get easily influenced by what our competitors are doing and we let our desire to “keep up” get the best of us or maybe we feel like what we have to offer isn't enough so we try to add more and more.Needless to say, we are all susceptible to straying from our core values. The practice of going back to the beginning can remind us what those are and help us get realigned. Ultimately we have to think about what we really want. What's behind all our work? Join us for a conversation on getting back to building a business that attracts not just clients, but SOUL clients. Read the blog post at  Animella Agency.Follow us on InstagramPinterest

Our website is the representation of our brand. But, not getting the kind of traffic or conversion you're hoping for?Here are 5 easy tips that you can do on your own to improve your website and create a better audience experience. Get our free website checklist on our website at  Animella Agency.Follow us on InstagramPinterest

Starting a business is a BIG deal. And making sure you create a strong brand foundation is a whole other layer of planning. Sometimes it's helpful to see what another brand's process is so today we're sharing our process of how Animella was created.Read the full blog post here.Ask us any questions! Follow The Brand Sisters on our YouTube channel,  Instagram, Pinterest and TikTok

Color communicates. It has power. It influences the customer experience and affects how they feel about a business- whether they want to buy in or not, be loyal or ignore.But, so many times when we go to choose our color palette we make TWO main mistakes. Listen to find out what they are so you can avoid them. Then find out the 4 steps to choosing the perfect color palette. One that you won't want to continually question or change and that attracts your ideal client. Read the whole blog post hereFollow The Brand Sisters on our YouTube channel,  Instagram, Pinterest and TikTok

Let's get clear on what a BRAND is.A brand is how you are recognized.And let's be super clear- You build your brand. You don't wait to see how your audience pereceives you. You need to be strategic in presenting the narrative.There are 5 components to every brand: brand values, brand voice, brand personality, visual elements and unique value.Building a brand has the power to design and shape your audience experience so clients don't have to wait to hire you to understand your value; they understand it beforehand and want to invest in you.Listen to more about the power of branding!Read the whole blog post hereFollow The Brand Sisters on our YouTube channel,  Instagram, Pinterest and TikTok.

Do you ever stop to analyze the way others perceive your brand? It's easy to think about why we aren't getting the kind of traffic, engagement or sales we desire. We often blame it on algorithms, competition or failed tactics. But, in this episode, we look at what YOU can be doing better to make sure you're being perceived the way you've intended. Don't forget to visit our website and follow us on Instagram, Pinterest and TikTok.

We have seconds to capture the attention of our audience to create connection and engagement. So photos are ESSENTIAL.But, brand photography is a new niche. If you don't have a brand photographer in our area, you can plan your own photoshoot using these steps. Don't forget to visit our website and follow us on Instagram, Pinterest and TikTok.

It takes 50 milliseconds for someone to decide if they are interested in your site.It's tempting when building our website to want to add ALL the things. Like experiences, where we went to school, portfolios, lots of words, long bios...But, often times that takes makes your website YOU focused, not CLIENT focused. Hear more about the essentials here.

These are the 3 elements of ALL brands. Knowing these foundational pillars helps your business transform into a memorable brand that connects.