UK Export Advice

In this season of UK Export Advice we’ve been hearing about how to use cross border e-commerce to sell consumer goods to China In this episode we’re getting a real insight into what life in China is really like so we can better understand Chinese consumers. My name is David James and in this episode I’m talking to Yishu Wang, a marketing consultant who helps Western brands access China and vice versa. But we’re not talking about marketing strategy we’re talking about what daily life is really like for the millions of Chinese middle class families. This is by far my favourite and I think the most insightful and valuable episode in this current season because I think it begins to help us understand just a little bit about who we are trying to sell to and their life and aspirations.

OK, so in previous episodes of UK Export Advice we’ve heard that the Chinese already buy $144 billion worth of goods using cross border e-commerce, that means Chinese consumers are browsing e-commerce sites for companies in other countries, yes British ones too, and buying $144 billion worth of stuff and paying for it to be shipped to China. And by 2025 China will account for 50% of the global luxury market - yes that’s right in less than five years half of all luxury goods bought globally will be bought by Chinese consumers. We’ve also heard it’s really not that difficult to sell consumer goods into China with the right partners and strategy. So it’s easier than ever for British luxury brands and retailers to sell into the world’s biggest luxury market. But. How do you successfully translate your brand so that it will work in China? We’re not just talking about language here we’re talking about what your brand communicates and how to make it desirable to the right Chinese consumers. My name is David James and in this episode I’m talking once again to Tom Griffiths of Verb China https://verbchina.com/ If you would like me to produce podcasts or videos for your organisation do get in touch https://www.linkedin.com/in/davidjamescommunications/

By 2025 50% of all luxury goods sold worldwide will be bought by Chinese consumers. I’m going to say that again because it’s super important if you produce or sell luxury British goods. By 2025 50% of all luxury goods sold worldwide will be bought by Chinese consumers. Are you a luxury British brand? Have you got a China strategy? No? Well listening to this episode of UK Export Advice might just be the best 30 minutes you ever invest in your business. My name is David James and in this episode I’m talking to Tom Griffiths, Commercial Director of Verb China. Tom has a black belt in luxury branding for the Chinese market and Verb China are the grand masters of getting British luxury brands successfully into China. If you’d like me to make a podcast or videos for your business drop me a line on David@BrightHornGroup.com or look me up on LinkedIn - I make videos in Chinese too if you’re serious about China. https://verbchina.com/ http://brighthorngroup.com/

Do you want a slice of the $144 billion that Chinese consumers spend on cross border e-commerce each year? Yes? Well the first question is what is cross border e-commerce? And the second question is how does it work when trading with China? My name is David James and in this episode of UK Export Advice I’m talking to Jack Porteous, Client Services Director at Samarkand Global to get the answer to these questions and plenty more. Just as a quick aside, I’m David the host and producer of UK Export Advice. If you would like me to produce a podcast or video for your organisation just get in touch via LinkedIn. Do check out my other export podcast 'Midlands Export' which I produce for the Department for International Trade.

In this season of UK Export Advice we’ve been looking for bright spots in the global economy so that we can help British businesses export to keep their revenue positive. So far we’ve spoken to a number of guests about cross border e-commerce trade with China and they have all said that demand for British health foods, supplements and other wellness products has been growing strongly. With that in mind I thought I would check in with Bolst Global, a company that helps British food and drink brands in general and health food and supplement products in particular sell into international markets. My name is David James and in this episode I’m talking to Victoria Boldison founder of Bolst Global to find out how the sector is performing and why going global in a downturn could be a really smart thing to do. To find out more about Bolst Global go to https://bolstglobal.com/

China is the world’s biggest consumer of luxury goods and the percentage of purchases made online on cross border e-commerce platforms is increasing rapidly. China was already the world’s biggest spender on e-commerce marketplaces and corona virus has accelerated the shift from bricks and mortar to online retail. If you are in retail or have a consumer product you need to have a look at what’s going on in China because China is leading the way in digital innovation. My name is David James and in this episode of UK Export Advice I’m talking to Jack Porteous, Client Services Director at Samarkand Global. Samarkand Global use clever technology and China expertise to help British businesses enter and thrive in the huge, competitive and highly rewarding world of Chinese e-commerce. If you’re in retail or consumer products in the UK why would you want to work with Samarkand Global on entering China, well as so many of us have struggled with revenue Samarkand are having record month after record month. So if you haven’t already it’s time to start paying attention to China and getting educated on the world’s most innovative digital economy. https://www.samarkand.global/ http://ukexportadvice.co.uk/

In this episode of UK Export Advice we are continuing to investigate whether China is the right market to focus on as it starts to recover from COVID-19. My name is David James and in this episode I’m talking to Matthew Grandage or Grandage Consulting. Matthew explains that although beginning to trade with China is unlikely to be quick way to boost sales - strategically it could be exactly the right time to get involved as Chinese businesses are innovating incredibly rapidly and will be world leaders in almost every field within 10 years. So if you’re an innovative company that doesn’t want to get left behind by Chinese innovation now is the time to get involved to give yourselves a chance to keep up. https://www.grandage-consulting.co.uk/

At UK Export Advice we’re continuing with our investigation into how Chinese consumer confidence is returning after the country emerges from at least the first wave of COVID-19. My name is David James and in this episode i’m talking to Antoaneta Becker, Director for the Consumer Economy at the China Britain Business Council. You can find out more about how the China Britain Business Council can help you enter the Chinese market at CBBC.org

As COVID-19 continues to turn our lives upside down, here at UK Export Advice we’re looking for ways to keep calm and carry on. As demand in the UK, Europe and the USA falls and global recession looms we’re investigating if now could be the perfect moment to start trading with China. The retail sector in the UK has been hit particularly hard with most shops closed and consumers changing their online buying behaviours. In China over 600 million people regularly shop online. 10 million of them are already buying goods directly from UK online stores and paying for them to be shipped to China. There is obviously demand for British consumer goods in China but how should we go about engaging with the market and dealing with sales and fulfillment. My name is David James and in this episode of UK Export Advice I’m talking to Byron Contable, Chief Marketing Officer at Avenue51. Avenue51 have a brilliant e-commerce solution that allows British retailers and consumer goods manufacturers to easily and cost effectively sell on over 150 online market places in China. You can find out more about how Avenue51’s solution works in episode 37 of UK Export Advice. In this episode I hear from Byron how consumer and retail behaviour in China has changed, how the reduction in air travel has hit cargo prices and how we can work together to help British retail go digital, go global and keeping going. Do visit Avenue51.com to find out more about selling online to China.

So coronavirus has pulled the rug from under our feet. All the plans we had for 2020 are out the window and we find ourselves in an unfamiliar world with no clear way to understand what the future holds. There are two clear imperatives, keeping our people safe and staying financially solvent. At UK Export Advice we’re searching for any bright spots in the global economy where British businesses could turn their attention to keep the wheels of industry turning so we can stay afloat and weather the storm. With that in mind in this series we’re going to be initially focusing on China, the world’s second biggest economy with traditionally impressive growth. But perhaps more importantly given the current circumstances they seem to be emerging at least from the first wave of coronavirus and are reigniting their economy. My name is David James and in this episode of UK Export Advice I’m talking to Scott Muir, Director and Founder of ReGroup China and Regroup Media. ReGroup deliver digital marketing campaigns for British businesses in China. Digital marketing in China is completely different to the rest of the world as most of the platforms like Amazon, Facebook and Google that we think of ubiquitous just don’t exist. China is however very tech savy and is the world’s biggest digital market with the coronavirus accelerating the uptake of new technology and online shopping habits. So if you’re searching for options on how to support your turnover and position your business for future growth do listen to this episode. To find out more you can visit https://www.regroup-china.com/

Britain is a recognised world leader in life sciences. To maintain that lead in a competitive global market we need not only to keep at the forefront of innovation but also protect our intellectual property. My name is David James and in this episode of UK Export Advice I’m talking to Jane Wainwright, life sciences patent attorney and partner at Potter Clarkson about how business in the sector can best protect their IP. For more information on intellectual property visit https://www.potterclarkson.com/person/jane-wainwright/ where you will also find Jane’s contact details if you want to ask her a more detailed question about Life Sciences IP. Subscribe to UK Export Advice at http://ukexportadvice.co.uk/ UK Export Advice is produced by http://brighthorngroup.com/

One of the biggest reasons cited by British exporter for not doing business in China is the risk of intellectual property theft. If you are discounting the huge Chinese market for this reason you really should listen to this episode because things have changed. My name is David James and in this episode of UK Export Advice I’m talking to Jason Teng, Partner at intellectual property law firm Potter Clarkson about how to protect our intellectual property in China. Even if you don’t intend to do business in China it could serve you well to register your trade mark and key patents there because this provides a level of worldwide protection against Chinese imitations of your brand and products. For more information and advice about intellectual property visit https://www.potterclarkson.com/ To get every episode of UK Export Advice sent straight to your smartphone sign up at http://ukexportadvice.co.uk/ UK Export Advice is produced by the BrightHorn Group, experts in Business Communications http://brighthorngroup.com

How do you protect your intellectual property internationally? This is a question that British exporters need to be able to answer. My name is David James and in this episode of UK Export Advice I’m talking to Deborah Maxwell, Senior Associate at Potter Clarkson about the basics of protecting our IP overseas. The key thing about intellectual property rights is that most of the time the protection only covers one country so if you want worldwide cover you are going to have to file and fund a lot of applications. This rarely makes good business sense so Deborah sheds some light on how to make good international IP decisions. For more advice on intellectual property visit PotterClarkson.com To get every episode of UK Export Advice sent straight to your smartphone inbox visit http://ukexportadvice.co.uk/ and put your name and email in the sign-up box UK Export Advice is produced by the BrightHorn Group http://brighthorngroup.com/

Intellectual Property. What is it? How do we protect it? And what happens if we get into an IP dispute? My name is David James and in this episode of UK Export Advice I’m talking to Deborah Maxwell, Senior Associate at Potter Clarkson about the basics of intellectual property. If we are going to do business overseas we really need to understand IP because other nations can treat exploiting under protected intellectual property as a legitimate way to gain competitive advantage. This podcast is the introduction to a short series of IP focused episodes where experts from Potter Clarkson explain how to protect our intellectual assets effectively and efficiently. For more advice on intellectual property visit https://www.potterclarkson.com/ Subscribe to UK Export Advice at http://ukexportadvice.co.uk/ Podcast produced by http://brighthorngroup.com/

Does exporting sound a bit too risky for your business? Well in this episode of UK Export Advice we’ll be hearing about a number of ways you can mitigate and manage the financial risks associated with doing business overseas. My name is David James and I’m talking to Mark Runiewicz, Principal Consultant at SC Advisors. You can find out more about how Mark and the team can help your business at SCAdvisors.co.uk

Don’t turn down export orders just because your bank won’t provide the finance you need to pay your suppliers and keep your cashflow positive. That’s the message of Mark Runiewicz, Principal Consultant at SC Advisors. My name is David James and in this episode of UK Export Advice I’m talking to Mark about how SC Advisors can help provide the finance you need even if the banks say no. Keep listening to find out how this innovative finance solution could be the key that unlocks your international growth potential. UK Export Advice is produced by the BrightHorn Group http://brighthorngroup.com/ Subscribe to UK Export Advice at http://ukexportadvice.co.uk/ Find out more about SC Advisors at http://scadvisors.co.uk/

Letters of credit are a way British exporters can de-risk sales to customers in parts of the world where it is harder to gauge the credit worthiness of a buyer. They are commonly used for international sales to Africa, South America and the Middle East amongst other places. A letter of credit is issued by your customer’s bank and is a promise to pay as long as pre-agreed terms and conditions are met. However 68% of letters of credit are rejected on first presentation - this doesn’t necessarily mean you won’t get paid but it does mean you’ve got more ts to cross and i’s to dot. My name is David James and in this episode of UK Export Advice I’m talking to Mark Runiewicz of SC Advisors about the all important details on a letter of credit and how to make sure you get paid every time you sell overseas. You can find out more about the services provided by SC Advisors at http://scadvisors.co.uk/ UK Export Advice is brought to you by the BrightHorn Group. We’re a team of freelance TV news professionals who also help a range of organisations with their communications. We particularly enjoy making films and podcasts for companies and organisations who want to communicate with international audiences. Visit our website http://brighthorngroup.com/ for more information.

Freight Forwarders make exporting almost easy! Find a good freight forwarder and they will help you with everything from customs paperwork to helping you choose the most appropriate incoterms (international commercial contract terms) as well as arranging the door to door delivery of your goods. My name is David James and in this episode of UK Export Advice I'm talking to Rachel Morley, General Manager of Spatial Global based in Castle Donington which is the centre of the UK and home to the countries busiest cargo aircraft hub.

The Chinese government currently spend $250 billion on healthcare every year and Chinese patients and health insurance contribute much more. The Chinese government is reforming the entire health delivery system through their Healthy China 2030 programme which will create huge opportunities for British Businesses in the sector. My name is David James and in this episode of UK Export Advice I’m talking to Kevin Holland who since recording this podcast has finished his fixed term contract as Minister Counsellor for Life Sciences, Health and Social Care at the Department for International Trade.

China is making healthcare one of it’s top priorities with government spending set to more than double from 3% of GDP to 6%. The UK and Chinese governments have been working hard to build the relationships that will enable both countries to improve their health outcomes through collaboration. This creates massive opportunities for British healthcare and life sciences businesses, especially those with proven track records of delivering to the NHS. My name is David James and in this episode of UK Export Advice I’m talking to Simon Mellon Assistant Director, South China Life Sciences, Health and Social Care for the Department of International Trade. We talk about how the UK government is working to support British businesses enter China, routes to market and the kinds of solutions and companies that are going to have the best chance of succeeding in this challenging but lucrative environment. This episode is part of our healthcare and life sciences in China series which are released on Thursdays. Our digital trade and export services episodes are released on Tuesdays. If you have a question about life science and healthcare opportunities in China you would like answering just drop me an email on David@UKExportAdvice.co.uk and I’ll either get it answered in a subsequent episode or put you in touch with someone who can help. When I’m not producing this podcast I produce films for TV news and corporate clients. I also produce films in Chinese and Arabic. If this sounds like a service that would be of interest to you please get in touch on David@UKExportAdvice.co.uk.

If you are looking to grow your B2B business overseas you may not have considered Facebook as a lead generation platform. However Facebook advertising has a whole range of targeting options that could make it one of the most cost effective ways of breaking into a new market. My name is David James and in this episode of UK Export Advice I’m talking to Jai Khan Head of New Business at digital marketing agency Push. If you haven’t used Facebook advertising yet, listen to this interview and get an insight into why it is so effective for both B2B and B2C marketing. If you would like to get every episode sent straight to your email inbox just go to UKExportAdvice.co.uk and put your email address in the signup box. If you would like any help with your business communications you can drop me a line on David@UKExportAdvice.co.uk and I’ll do whatever I can to help.

China is going through a healthcare revolution as the population becomes more affluent, lives longer and has greater expectations of what healthcare provision they should receive. The Chinese government is focusing on innovation as the way to solve the nation’s most pressing healthcare problems and is investing heavily in research and development and international partnerships. My name is David James and in this episode of UK Export Advice I’m talking to Qionger He, a former scientist at GSK who now works for the Department for International Trade in their Life Sciences team based in China. Qionger explains the huge opportunities for British life sciences businesses to get Chinese investment, work on joint ventures and accelerate their trials to gain global clinical acceptance. My name is David James and I would just like to say thank you for taking the time to listen to this episode. If you would like to get in touch with the Qionger or anyone else at the Department for International Trade’s life sciences team in China or you have a related question you can drop me a line on David@UKEXportAdvice.co.uk. If you would like to received every episode of UK Export Advice straight to your inbox you can visit UKExportAdvice.co.uk and put you email address in the sign up box. Please do share this episode with anyone else who you think might find it useful.

Tidyco is a company that uses their own online webstore to sell industrial components and systems to China. My name is David James and in this episode of UK Export Advice I'm talking to Barry Aldridge Head of Marketing at Tidyco about exactly how he made it all work. One of the key challenges and successes for Tidyco was integrating AliPay into their webstore so that Chinese customers could pay using a method they were familiar with and trusted.

If you have a medical device and want to get it into the Chinese healthcare market you will need to get it certified. My name is David James and in this episode of UK Export Advice I’m talking to Anna Fischer from CISEMA a business that helps western companies get their products certified in China. This episode is part of our China Life Sciences series which is released on Thursdays, our digital trade and export services episodes are released on Tuesdays. If you would like to ask Anna any questions about how to get your products certified for the Chinese market you can drop me a line on David@UKExportAdvice.co.uk and I’ll put you in touch or you can visit cisema.com for more information. If you would like to get every episode of UK Export Advice delivered to your inbox please visit UKExportAdvice.co.uk and put your email address in the sign up box. Finally if you have any questions about life sciences and healthcare opportunities in China please drop me an email on david@UKExportAdvice.co.uk and I’ll get an expert to answer them for you. I look forward to hearing from you.

Want to get your website found by customers from all over the world? If you do listen to this episode of UK Export Advice where we find out about international search engine optimisation. My name is David James and in this episode I’m talking to Charlie Ruigrok one of the Department for International Trade’s Digital Trade Advisors. Charlie tells us about the technical and tactical aspects of getting our websites to rank highly no matter what language or what search engine your potential customers are using. From translation tips to link building strategies Charlie covers it all

AstraZeneca did $4 billion of business in China last year which was a 25% year on year growth from the year before. This makes China AstraZeneca’s number two global market and it’s not going to be long before it overtakes the USA as their most valuable. So why is a British pharmaceutical company like AstraZeneca doing so well in China? Well it’s because of the Chinese government’s commitment to radically improving the healthcare provision to the Chinese people and their openess to creating opportunities and partnerships for British healthcare and life sciences providers. My name is David James and in this episode of UK Export Advice I talk to Shaun Grady Vice President of Business Development Operations for AstraZeneca. Shaun had just spoken to the Department for International Trade’s life sciences road show in Cambridge and I managed to grab a few minutes with him afterwards. This episode of UK Export Advice is part of our China Life Sciences series which are released on Thursdays. Episodes about digital trade and export services will continue to be released on Tuesdays.

Are you interested in using e-commerce to sell to the huge number of Chinese online consumers? Avenue 51 have developed a ridiculously simple route to market for British companies selling consumer goods. Their new distributor model is used by 100 British brands including Waitrose, Royal Mail and Brompton Bikes to sell easily and efficiently into the world’s biggest online market. My name is David James and in this episode of UK Export Advice I talk to Byron Constable, Chief Marketing Officer at Avenue 51 about how they have made the difficult process of selling online to China very, very easy.

China is going through a healthcare revolution with the market now approaching a trillion dollars, up to three hundred million dollars of which is in healthcare products. This presents huge opportunities for British life science and healthcare companies. The Department for International Trade are treating this as a strategic priority and have established a team of twenty five health sector advisers based in China whose sole mission is to help you make a success of entering this exciting and rapidly growing market. My name is David James and in this episode of UK Export Advice I’m talking to Kevin Holland the Minister - Counsellor for Life Science, Health and Social Care for the Department for International Trade based in Beijing. Kevin provides us with a fascinating overview of the scale of the opportunity and which sectors represent the best opportunities for British expertise. This episode is the first of a series of podcasts that focus on the health and life science opportunities in China. I will be releasing these on Thursdays whilst continuing with the other episodes focusing on digital trade and more general exporting to China being released on Tuesdays.

Chinese consumers purchased more goods online than any other nation with over $300 billion spent via e-commerce channels in 2018. My name is David James and in this episode of UK Export Advice I talk to Byron Constable who established China’s first digital marketing agency back in the 1990’s. Byron now works as the Chief Marketing Officer for Avenue 51 and advises British retailers and consumer product companies on how to sell online in China. In this episode we talk about the digital landscape in China and how Chinese consumers make their buying decisions.

We are all used to easily buying products from around the world with just one click on the Amazon.co.uk website. In this episode of of UK Export Advice we hear from John Barlow from Amazon who explains how easy it is for us to start selling on Amazon.co.uk and with the click of just one button we can sell instantly across their pan-European network.

In China business is done between individuals who know and trust one another - not between faceless organisations. So how are business leaders in the UK going to build these types of personal relationships and what is going to stand in the way? One thing you need to understand very early is that the Chinese view the world in a very different way to us in the West and this has a big impact on the way we are going to do business together. My name is David James and in this episode of UK Export Advice I’m talking once again to Matthew Grandage a consultant who helps British companies do better business in China about the right way to build successful business relationships. http://ukexportadvice.co.uk/ https://www.grandage-consulting.co.uk/

Top advice from Matthew Grandage in this episode of UK Export Advice. How to do useful market research for China. Market entry strategies for China. What you need to know before entering the Chinese market. How to find a distributor in China. How to make your first sale in China. Got a question about doing business in China? Drop me an email David@UKExportAdvice.co.uk I'll ask the experts.

The Chinese economy has grown to become the second largest in the world which means China offers unprecedented opportunities for British exporters. However many of us are not entering the market because we really don’t have much understanding of China as a country, the people, the language or the business environment. In this episode of UK Export Advice we talk to Matthew Grandage who spent 15 years living in China with his family. After graduating as a mechanical engineer from Imperial College, Matthew worked for a industrial gas company before moving to China where he studied Mandarin and then worked for an NGO that helped build bridges between China and the West. Matthew now runs a consultancy helping British engineering companies do better business in China. In this episode we get Matthew’s invaluable insights into what life is really like in the Middle Kingdom. More information at http://ukexportadvice.co.uk/

This week on UK Export Advice we’re talking about advanced LinkedIn strategies for winning international clients. If you are only using LinkedIn to scatter-gun connection requests to people you think might like to buy your product or service and then try and cold sell them you really need to listen to this episode. Over the next twenty minutes you are going to get an insight into how the real digital marketing black belts integrate LinkedIn into strategic B2B campaigns to land the big contracts. My name is David James and in this episode I’m talking to digital marketing legend Susan Hallam of Hallam Internet - you are about to get a massive return on investment for the next 20 minutes of your attention. Subscribe and more information at http://ukexportadvice.co.uk/

Just because you’ve built an awesome international e-commerce shop or lead generation website doesn’t mean any of your prospects are going to find it. In this episode of UK Export Advice we’re talking about how to target your international prospects with paid advertising and get them to find and engage with your online offering. My name is David James and once again I’m talking to Charlie Ruigrok, Digital Trade Advisor at the Department for International Trade. You can subscribe to the podcast by searching for UK Export Advice on iTunes or your favourite podcast app. However if you really want to get the most of what we can offer do visit our website http://ukexportadvice.co.uk/ and put your email in the sign up box. We’ll send you every episode of UK Export Advice straight to your inbox along with our quick guide to exporting which includes more resources and contact details for most of our guests. My name is David James do look me up on LinkedIn https://www.linkedin.com/in/davidjamescommunications/ and I look forward to speaking to you next week when we’ll be talking to Susan Hallam of Hallam Internet about how to use LinkedIn for B2B marketing for exporters, it’s going to be a great episode.

Did you know that the United Kingdom is the most advanced digital economy in the world? Not only are we the global leaders in digital marketing we also spend more online than anyone else. Why is this important? Well it means we are better than any other nation at selling online. And because the digital market is less advanced in every other country there are some absolute bargains to be had when buying pay-per-click advertising overseas. This means it can be easier to sell online overseas than in the UK and if we chose the right market and it can be more profitable. This is Season two of UK Export Advice where we are going to be focusing on digital trade. My name is David James and In this episode we talk to Charlie Ruigrok a Digital Trade Advisor at the Department for International Trade about how to use our websites to sell overseas. To subscribe to UK Export Advice and get our free guide to exporting visit http://ukexportadvice.co.uk/ and put your email in the sign up box.

Doing business in the developing world is easier and more profitable than doing business in the UK. That's the message of Dr Nik Kotecha the CEO of Morningside Pharmaceutical who sell a range of medicines to healthcare facilities around the world. My name is David James and in this special episode of UK Export Advice, produced in association with East Midlands Airport we hear how Morningside use air freight to rapidly support humanitarian operations in remote locations and get paid weeks earlier than if they used other forms of transport.

One of the fastest ways to gain the inspiration and information you need to make a success of exporting is to learn from businesses with years of international experience. The East Midlands International Trade Association is a membership organisation that brings together export novices with seasoned professionals for invaluable peer to peer learning opportunities. My name is David James and in this episode of UK Export Advice, brought to you in association with East Midlands Airport I talk to Adriaan Vickery the Chairman of EMITA.

Using e-commerce and airfreight it's just as easy to sell to a customer in Australia as it is to a customer in the UK. That's the message of Ximena Shelton, the director of Leicester based Shelton's Coffee who sell their innovative coffee hearts all around the world from their online shop. If you are regularly sending parcels to customers in the UK and aren't yet exporting you are missing out on the vast majority of your potential market. What makes it easy to begin exporting is that the express parcel carriers like UPS, DHL, FedEx and Royal Mail will deal with the customs clearance for you. My name is David James and in this special episode of UK Export Advice brought to you in association with East Midlands Airport we find out how simple it is to go global using air freight.

Air freight is allowing British businesses to offer next day delivery to customers all around the world. The rapid growth in e-commerce means it is easier than ever to sell to a global market. My name is David James, and in this episode of UK Export Advice I talk to Howard Ebison, the Commercial Director of East Midlands Airport about how the UK's busiest pure freight airport is helping Britain's international trade take off.

Every exporter I've spoken to says the Department for International Trade have been a huge help. In this episdoe of Uk Export Advice, brought to you in association with East Midlands Airport I talk to Ian Harrison the DIT's head of exports for the Midlands Region. Carry on listening to find out how the department can help your business make a success of international trade.

The first industrial revolutions started in the Midlands and so will the next one. That's the vision of Sir John Peace the Chairman of the Midlands Engine who is encouraging the regions businesses to up-skill, innovate and sell around the world. My name is David James and in this episode of UK Export Advice, brought to you in association with East Midlands Airport, I talk to Sir John about how important international trade is to the economy of the Midlands.

I talk to Stuart D'Souza co-founder of AEI Saudi about opportunities for British defence and security companies in Saudi Arabia. UKExportAdvice.co.uk

in this special e-commerce episode produced in association with the Department for International Trade in the East of England I talk to Tom Jepson, Director of FootPrint digital Tom talks about what you can do to improve your organic search engine optimisation. What we particularly focus on is how do we make our website appear on page one of the search results if the people we want to reach are in other countries and perhaps speak other languages. Tom gives us some straight forward easy to understand guidance on how we can give our e-commerce export efforts the best chance of being a success. UKExportAdvice.co.uk

We've all heard of Amazon and you are probably aware that you can use it to export to a range of countries around the world. But Amazon is not the only online market place you can use for e-commerce exporting. In fact there are a whole range of other market places you can use to sell your goods overseas which might be more appropriate depending on the country and market you want to sell to. My name is David James and in this special e-commerce episode produced in association with the Department for International Trade in the East of England I talk to Digital Trade Advisor James Selby about how to go about choosing the best market place. UKExportAdvice.co.uk

You might want to start out your e-commerce export journey using an online market place like Amazon or Alibaba but you might also want to build your own online e-commerce store. My name is David James and in this special e-commerce episode produced in association with the Department for International Trade in the East of England I talk to Matt Anderson of Montage Communications about the best way of planning and building your own online store.

I talk to Dave Roscoe of Footprint digital about how you can use Google AdWords as a quick and highly effective way of getting your message infront of exactly the right audience no matter where they are in the world. This special e-commerce episode of UK Export Advice was produced in association with the Department for International Trade in the East of England. UKExportAdvice.co.uk

we talk to Alvaro Alamillo the Head of International Partnerships at Santander Bank. Alvaro explains that the USA is the most important export market for British businesses with Americans buying £45 billion of our goods and services in 2015. But to do business in the USA you had better do your homework because competition is fierce. This episode will help you get ready for success in the USA. UKExportAdvice.co.uk

I talk to Simon Gulliford, a globally renowned marketing strategist who has been marketing director for some of the worlds biggest brands including Barclays, Selfridges, and FHM. Simon tells us that getting your market research right is vital for making a success of the highly lucrative and competitive US market. UKExportAdvice.co.uk

In this episode I talk to Martin Hall the CEO of the Kuwait British Business Centre which is a not for profit business set up by the UK government to ease market entry for British Businesses.

We talk to Peter Meyer the Chief Executive of the Middle East Association. Peter talks about the exciting new opportunities for British companies as Iran opens up for trade, how Libya could also prove to be a good market going forward and how health-care, education and training are the sectors that will remain buoyant in Saudi Arabia despite the budget constraints that are a result of lower oil prices. UKExportAdvice.co.uk