Podcasts about Selfridges

Sneakers used to be one of two things: performance or fashion. Somewhere in the last decade, that line collapsed — and the shoes most of us are reaching for now sit firmly in the middle.I'm joined by Adam and Ryan Goldston, founders of APL and the first members of an athletic company ever inducted into the CFDA, for a conversation on how they ushered in the era of the fashion sneaker. From getting banned by the NBA for their first shoe to landing in Selfridges, Net-a-Porter, and Saks before anyone else was selling performance product in those rooms, Adam and Ryan share how a clear point of view — and a refusal to use logos — built one of the most distinctive sneaker brands in the world.We get into world-building beyond product, why they believe taste is their real superpower and the consumer shift toward quieter, design-led pieces.Shop APL https://www.athleticpropulsionlabs.com/In this episode, we get into:What actually set the stage for the era of the fashion sneakerWhy being inducted into the CFDA in 2016 was a turning point for the entire sneaker industryThe decision to launch in Selfridges, Net-a-Porter, and Saks before anyone else was selling performance in luxury roomsWhy APL refuses to use big, emblazoned logos — and how that built a stronger brandThe rise of the personal brand and why consumers don't want to be walking advertisements anymoreWhat "simple, yet severe" actually means as a design philosophyInside the APL flagship at The Grove and why it feels more like a gallery than a storeWhy building a brand world still requires a physical experience in an increasingly digital ageRalph Lauren as the singular blueprint for world-building — and the moment they found out Ralph himself is an APL fanWhy Adam and Ryan consider taste their real superpower (and how to cultivate it)The relationship between taste, bravery, and confidenceThe Tokyo trip and the souffle pancakes that inspired the ZipLine midsoleWhy texture — both tactile and visual — is the most important element of a perfect sneakerThe rise of the luxury basic and why consumers are investing in staples right nowHow the F1 partnership in 2016 shaped APL's global luxury performance positioningThank you to my partners at Macy's for my newest wardrobe essentials. Shop my selects here! https://shopmy.us/collections/5681436 #MacyspartnerLet's Get DressedYouTube: https://www.youtube.com/@livvperezInstagram: https://www.instagram.com/letsgetdressedpod/Newsletter: https://substack.com/@livvperezLiv Perez Instagram: www.instagram.com/livvperezTikTok: www.tiktok.com/livv.perezShopMy: https://shopmy.us/livvperez Hosted on Acast. See acast.com/privacy for more information.

Robert meets Belfast-born Kathryn Ferguson is an Emmy and BAFTA nominated, BIFA and IFTA winning director whose innovative and boundary-pushing documentary work has screened globally. We explore art as activism and how film has the power to reveal, and more widely share, untold stories. Kathryn studied at Central Saint Martins and the Royal College of Art, and in 2022 was awarded the inaugural BFI & Chanel Award for Creative Audacity. In 2018, Kathryn's short documentary Taking the Waters premiered at Sheffield Doc Fest, and was long-listed for a BAFTA. Then, in 2021, Kathryn worked with Passion Pictures on the short Space to Be for The Guardian's acclaimed documentary series. After a decade of short-form work centred on identity, gender politics, and community, Kathryn recently completed her debut feature documentary Nothing Compares - which takes as its subject Sinéad O'Connor's artistry and activism. The film premiered at Sundance Film Festival 2022 then toured the international festival circuit, where it picked up multiple awards, before hitting cinemas in October 2022. It has received over thirty award nominations internationally, including Emmy, Critics Choice, IDA, and PGA Awards, and was awarded winner of Best Feature Documentary at BIFA 2022 and IFTA 2023. Nothing Compares is now available to watch on Showtime and Sky. Her second feature, Bogart: Life Comes in Flashes (Universal), was released in US cinemas in 2024. In 2024 she also co-founded Tara Films with producer Eleanor Emptage; their latest, Blue Road - The Edna O'Brien Story, premiered at TIFF 2024, and the company is currently developing a slate of non-fiction and drama projects. Alongside her film work, Ferguson has directed campaigns for Nike, Selfridges, Amnesty International, and Air France, and collaborated with artists such as Lady Gaga and Neneh Cherry. Nostalgie, Kathryn's first drama short starring Aiden Gillen, about a faded 80's pop star, has recently been nominated for a BAFTA and won Best Short Film at the IFTAs 2026. The film is available to watch on Channel 4. Hosted on Acast. See acast.com/privacy for more information.

Watch video episodes of Life with Nat on Spotify here: https://open.spotify.com/show/033d8xeYypNx4TAkeXqkS2?si=5t1_NEqfTnSLPz47rk8ingAre you a double dipper?! Nat and Marc have completely lost track of what day it is and spiral into a ridiculous conversation about double dipping and their first trip to Selfridges in 12 years.Get in touch with Nat, buy tickets for upcoming live shows and find the family on Instagram: https://lifewithnatpod.komi.io/ Hosted on Acast. See acast.com/privacy for more information.

Emily Lui is the co- founder of Cutter & Squidge, the bakery and gifting brand. Emily joins Elliot to talk about her and her sister's drive to build something bigger than them, and why, (having been dropped by Selfridges and Harrods) they put their last savings into the business and kept going.

In this episode we sit with Sai, one of three co-founders (Sai, Utkarsh and Sachit) behind Rahasya Fragrances, a brand born in Singapore, rooted in India, and slowly making their mark around the world. As it turns out, Rahasya means mystery, not just in Sanskrit, but in Bahasa too; a celebration of the multiple cultures that have shaped their lives. Whether it's delivering their fragrances in dabbas or pulling up to Soho in a rickshaw with a live DJ set, these guys are doing things in their own way, and not asking anyone's permission to do it. We sit with them as they become the first Indian fragrance brand to launch at Selfridges, and with that, marking their official launch in the UK.Chapters(00:00) Introduction to the Rahasya team(03:00) The inception of the brand(04:55) The role of India in niche fragrances(07:40) Luxury brands taking inspiration from South Asian culture(10:05) Collaborating with Gully Labs(13:43) On being design-led without formal training(17:15) Entering the fragrance world(20:00) Using their global reach to build Rahasya(23:20) Leading with story(28:02) Reflections from the London pop-up(33:50) Launching in Selfridges (39:09) Keeping up with momentum(43:04) What's on the horizon for RahasyaFind Rahasya on: Website: https://rahasyafragrances.com/Instagram: https://www.instagram.com/rahasyafragrances/Mitali's Kantha jacket is by Fifth Origins:Website: https://www.fifthorigins.com/Instagram: https://www.instagram.com/fifthorigins/To be the first to get updates on new episodes, please do give us a subscribe or follow!

We speak with Bruno Danto, editor in chief of the new ‘Esquire France’. Plus: we pay a visit to magCulture’s pop-up at Selfridges, we hear from ‘Interni’ editor Gilda Bojardi and speak with Andreas Baumann from Danish title ‘Mandag Morgen’.See omnystudio.com/listener for privacy information.

Retail is changing fast and this episode of World Retail Signals captures the key shifts leaders need to watch right now.In this Berlin edition, Ian McGarrigle, Chairman of World Retail Congress, and Niamh Stone, Programme Director at World Retail Congress, join the conversation to unpack the signals shaping the global retail landscape.The episode opens with the pressure facing the luxury sector, following LVMH's reported first-quarter sales decline and growing questions around whether luxury brands have fully adjusted to a changing consumer reality. The discussion explores pricing fatigue, the changing definition of luxury for younger consumers, the impact of Asia and the Middle East on growth expectations, and why craftsmanship, trust, and perceived value are now central to the luxury conversation.The conversation then turns to Sephora, one of the bright spots within the broader luxury and beauty landscape. The hosts discuss why Sephora's customer experience, format, and leadership have helped the brand stand out in a rapidly evolving health, beauty, and wellness market.Niamh then highlights the ongoing struggle facing department stores globally. Once the anchor of city centres and major shopping destinations, many department stores are now being forced to rethink their role. The episode explores how surviving players are shifting toward curation, hospitality, services, memberships, and deeper customer experiences — including examples such as Selfridges and new premium access models.Finally, the episode looks at Walmart's move into GLP-1-related retail ecosystems and the broader opportunity for retailers to build connected journeys around customer needs. From health and wellness to pet care, the discussion points to a bigger strategic shift: retailers must move beyond selling isolated products and start building ecosystems of services, adjacencies, and ongoing customer relationships.Chapters00:00 Welcome to World Retail Signals from Berlin00:41 Meet Niamh Stone and Ian McGarrigle01:10 The retail signals shaping the week01:28 Luxury retail under pressure after LVMH results02:16 Is luxury facing a deeper pricing and value challenge?03:19 What luxury means to a new generation of consumers04:49 Why Sephora is a standout growth story06:06 The global challenge facing department stores07:01 How department stores can reinvent through experience and curation08:03 Selfridges, premium memberships, and VIP retail spaces09:06 Culture, tradition, and deeper connection in Asian department stores09:53 Selfridges leadership at World Retail Congress10:16 Walmart, Amazon, and the move toward connected retail journeys10:37 Walmart's GLP-1 ecosystem strategy11:06 Why retailers need to build beyond the store11:58 Retail adjacencies, pet care, services, and customer ecosystems12:56 Closing thoughts from Berlin

In this Omni Talk Retail episode, recorded live at Retail Technology Show 2026 in London from the Vusion podcast studio, Chris Walton caught up with Giles Smith, retail technology consultant and advisor, to unpack how retailers should actually be thinking about AI right now. Drawing on experience across brands like Burberry, Selfridges, and Unilever, Giles shares a grounded perspective on why AI is less about chasing the latest innovation and more about accelerating what teams can already do. He explains why many organizations are overcomplicating their AI strategies, how governance is becoming the next major challenge, and why retailers should focus on real business problems instead of jumping on every new capability. The conversation also explores the balance between building and buying technology, where AI experimentation actually makes sense, and why the most important differentiator in retail will still come down to people. Key Topics Covered: • Why AI is best understood as a productivity unlock, not a strategy • The danger of running too many disconnected AI projects • How governance and accountability will shape the next phase of AI adoption • When retailers should build vs. buy technology in an AI-driven world • Where experimentation makes sense and where it does not • Why many “problems” AI tries to solve are not actually problems • How AI is changing decision-making inside organizations • The growing influence of CFOs in tech investment decisions • Why human connection remains the most important differentiator in retail Thank you to Vusion for supporting Omni Talk Retail's live coverage from Retail Technology Show 2026! #RTS2026 #RetailTechnologyShow #OmniTalkRetail #AIinRetail #RetailStrategy #DigitalTransformation #CustomerExperience #RetailInnovation #FutureOfRetail #Vusion

It was meant to be a side project. Six months. No real risk.Two years later, he had quit his job, spent his life savings, and there was no way back.In this Bite-Sized episode of Screw It Just DO It, I sit down with Ben Branson, founder of Seedlip, to unpack how nine generations of farming, a dad in brand design, and one disgusting pink mocktail led to him creating the category of premium non-alcoholic spirits.We talk about how the business almost never existed, why naming is a horrible process, what standing at a Selfridges shelf for three weeks teaches you about customers, and the moment Ben realised he absolutely loves numbers.If you are building something and wondering whether to go all in or keep it as a side project, this one is for you.Key Takeaways- When a side project quietly becomes your main riskWhy most founders don't notice the point of no returnThe difference between planning and commitmentWhy finishing something changes everything

Retail is undergoing a fundamental shift—from product-driven transactions to experience-led ecosystems.In this episode of 5 Things Friday, we break down the most important retail trends shaping 2026:Gymshark is launching its first physical gym, signalling a move from apparel brand to community-driven experience platform.Selfridges is doubling down on ultra-premium retail with its exclusive VSP ecosystem, blending luxury, access, and loyalty.Vodafone and Three are rolling out co-branded retail stores, rethinking the role of the high street.We also explore the macro shift in consumer behaviour:Shoppers are splitting into essential vs discretionary spending—forcing brands to rethink how they create value, loyalty, and engagement.If you're in retail, ecommerce, brand strategy, or marketing—this episode gives you a clear view of what's coming next.⸻

Say hello Claudia Boyer, co-founder of JENKI - the UK's favourite matcha brand, coming to a high street near you. Swapping the coffee jitters for a 'calm focus'. As a coffee lover, I've always been curious (yet skeptical) of matcha. Isn't it just 'green tea' rebranded for a new generation? For those who want to feel focused, not wired - swapping bean origin and moka pots for function and status - antioxidants and L-theanine, with an aesthetic that says 'we're on top of a chaotic life, not part of it'.  This culture shift is a massive business opportunity. The UK matcha market is exploding, currently valued at around £175 million and projected to rocket to a staggering £300 million by 2033, at a CAGR of 8.6%. Claudia and her husband Otto saw this opportunity early and went straight to the source - the hills of Uji, Japan - to find a ceremonial grade powder that actually tasted good. They started with a £15 market stall at Brick Lane and have since built a new world of matcha with bars in Spitalfields, Selfridges, and Battersea Power Station, delivery for those who need it on demand, DTC channels those who need it at home, as well as wholesale for those who need it in store.  In this episode, we delve into the confidence it took to remove coffee from their menu, the reality of building a business while raising twins, and why matcha is the drink of a new generation.  Grab your whisk and enjoy.

She sold her business.And in the process, gave away something she should never have signed over.Calypso Rose built multiple businesses from scratch with just £2,000. One became the number one product in Selfridges. Another she scaled and sold.But the biggest lesson didn't come from building.It came from the deal she wishes she could undo.In this episode of Screw It Just DO It, I sit down with Calypso Rose, serial entrepreneur and founder of Offscript, to talk about what three businesses built without investment have taught her, why she champions lifestyle businesses over scale-up culture, and the mistake she made at the exit table that every founder needs to hear.We talk about designing a business around your life, knowing when to walk away, and why most founders stay three years too long.Key Takeaways• Why she signed over her Instagram in a deal and immediately tried to buy it back• How she built The Institute to give her freedom, cash positivity, and flexibility from day one• The moment the boxes hit the ceiling and she knew it was time to move• Why starting with a minimal viable product will always beat building before you launch

Retail is evolving fast and this week's UK retail breakdown covers the strategies brands are using to stay relevant, drive footfall, and win customers.We unpack five key retail stories shaping the industry right now:Selfridges' Golden Goose pop-up turning retail into theatrePrada activating experiential retail in LondonPeachy Den expanding with a strong community-led strategyNew Look investing in omnichannel “omni hub” storesDyson entering outlet retail to capture value-driven shoppersFrom experiential retail and community-first brands to outlet strategy and in-store tech, this episode breaks down what's actually working—and why.If you're in retail, eCommerce, or brand strategy, this is your weekly signal check on where the industry is heading.

Hazel Baker hosts journalist and author Rachel Hartigan on the London History Podcast to explore Amelia Earhart's lesser-known relationship with London in 1928 and 1932, from Toynbee Hall's settlement-house ideals to Selfridges displaying her plane and outfitting her after transatlantic flights with no spare clothes. Hartigan recounts how Earhart, then a Boston social worker, was recruited to join the 1928 Friendship crossing backed by Amy Phipps Guest, landing in Wales before reaching Southampton, and how London's receptions—Ascot, Wimbledon, and events with figures like Winston Churchill and Lady Astor—revealed the scale of her sudden celebrity. The episode discusses media portrayals, her evolving public persona, sources including Earhart's own dispatches and archives, and what her London visits show about gender, modern fame, and optimism around aviation.

What happens when you decide to dismantle an 8-year-old global success story to build something leaner, smarter, and more equipped for 2026?Recorded live at Google Headquarters in Sydney, this special episode of Process takes you inside Thoughtful Minds Connect. In celebration of their 10th anniversary, the elite data and performance minds at Thoughtful invited Arielle to host an intimate, unfiltered conversation with Raquel and Adam, the visionary founders behind cult fragrance house Who is Elijah.This is not a retrospective look at success; it's a conversation recorded in the eye of the storm. While the moving trucks were quite literally at their warehouse, Adam and Raquel revealed the real-time reality of a massive business restructure, the $1.7M mistake that nearly cost them their brand prestige, and their new Top-Down strategy for global retail rollout. This is definitely a masterclass in founder transparency.So whether you're navigating a complex supply chain, pivoting your brand positioning, or looking to the best data minds in the country to optimise your performance, Raquel and Adam's strip-it-back-to-grow approach offers a roadmap for any creative founder feeling the heaviness of a scaling business.In this episode: The $1.7M Lesson: Raquel opens up about a massive retail deal that taught them the danger of a Bottom-Up strategy.The Great Restructure: Why they are shutting down their own manufacturing to focus 100% on brand and lightweight operations.Top-Down Authority: Why starting with Harrods and Selfridges is the only way to protect prestige in a crowded market.AI as an Emotional Agent: Adam's fascinating off-mic theory on how product data must evolve to serve the emotional human through unemotional AI agents.The Thoughtful Edge: How shifting from Meta to Google (with a 40% higher AOV) transformed their performance marketing.The Future of Founders: Why the next generation of brands will thrive with teams of just two people and simplified supply chains.Featured in this Episode:Shop Who is Elijah at whoiselijah.com.auBrought to you by Thoughtful: Elevate your brand performance at thethoughtfulagency.com or DM Arielle for a direct intro to the team.Say Hello! Our Guests: Adam Bouris on Instagram @adambourisRaquel Bouris on Instagram @raaaquelbourisOur Episode Partner: The Thoughtful Agency on Instagram @thethoughtfulagencyYour host: Arielle Thomas on Instagram @arielle.thomas Us: on Instagram @processthepodcast ⁠New Episode Drops Every Tuesday.  Catch you on the next one!

Have you ever looked at a pile of outgrown soft toys and wondered how to part with them without sending them straight to landfill? What if those beloved childhood companions could find new homes instead of ending up in the bin? Could there be a way to honour the sentimental value of these fluffy friends whilst decluttering your space?

Welcome to the Personal Development Trailblazers Podcast! In today's episode, we're talking about how to finally get off the hamster wheel and start living your best life.Anna Perry is a business and mindset coach, entrepreneur, and author of Being Imperfectly Perfect: The Driven People Pleaser's Guide to Freedom. With a background in psychology, financial services, and nearly two decades of entrepreneurship, Anna helps high-achieving professionals and business owners break free from the pressure of perfectionism and people-pleasing so they can build successful businesses and lives that feel aligned, calm, and genuinely fulfilling.Anna has launched multiple six-figure businesses, worked with global brands including Selfridges and HomeSense, and previously coached with Tony Robbins' organisation as a Results Coach and Business Results Trainer. Now, through Aligned Coaching, she supports ambitious individuals to turn their high standards into a superpower rather than a source of pressure.Blending practical strategy with deep mindset work, Anna's approach draws on psychology, executive coaching, behavioural insight, and her own entrepreneurial journey. She is passionate about helping people create clarity, confidence, and freedom — without sacrificing their ambition.Connect with Anna Here: https://www.linkedin.com/in/anna-perry-transformhttps://www.instagram.com/alignedcoachhttps://www.facebook.com/annawoodcoachhttps://www.aligned-coaching.co.ukGrab the freebie here: https://preview.mailerlite.io/forms/501672/159173877588559578/share===================================If you enjoyed this episode, remember to hit the like button and subscribe. Then share this episode with your friends.Thanks for watching the Personal Development Trailblazers Podcast. This podcast is part of the Digital Trailblazer family of podcasts. To learn more about Digital Trailblazer and what we do to help entrepreneurs, go to DigitalTrailblazer.com.Are you a coach, consultant, expert, or online course creator? Then we'd love to invite you to our FREE Facebook Group where you can learn the best strategies to land more high-ticket clients and customers. QUICK LINKS: APPLY TO BE FEATURED: https://app.digitaltrailblazer.com/podcast-guest-applicationDIGITAL TRAILBLAZER: https://digitaltrailblazer.com/

She loves Salem, Addison Rae and Taylor Swift in the same breath. She enjoys Demna's new Gucci as much as Dilara's collections. We love Julia Fox almost as much as she loves Selfridges. Hosted on Acast. See acast.com/privacy for more information.

Jim Cregan built Jimmy's Iced Coffee from scratch, spotting an untapped market, designing a product that stood out, and making its way onto the shelves of Selfridges in just 4 months.In this episode, Jim shares the founding story, the thinking behind Jimmy's distinctive “BottleCan” packaging, and how personal touches and relentless energy helped build a brand people loved. We also dive into retail strategy, going direct-to-consumer, treating suppliers as humans, and how the £25m exit to Britvic finally came together.Sign up to our live event, The Calling, on April 21st here:https://event.uncensoredcmo.com/events/uncensoredcmo/204486100:00 - Start00:59 - The founding story of Jimmy's Iced Coffee06:04 - The iced coffee market at the time09:44 - How Jimmy designed and packaged the product12:21 - Why Jimmy's is in “Cottles” or “BottleCans”19:56 - How Jimmy's got into Selfridges 4 months after launching20:50 - Hustling their way into Whole Foods and other stores26:58 - How Jimmy's got a listing in Tesco28:05 - Treating suppliers like humans31:15 - Choosing to go Direct to Consumer in addition to retail32:53 - Adding the personal details that matter34:20 - How Jim marketed Jimmy's Iced Coffee39:39 - Jim's advice to aspiring founders41:57 - How the £25m exit to Britvic happened

In this episode, sit down with Anna Scaife, founder of Anna Lou of London Jewelry, to explore her incredible journey of building a jewellery brand from scratch, selling in high-end stores like Harvey Nichols and Selfridges, and ultimately choosing to sell direct to her customers. Anna shares candid insights on the highs and lows of running a business, from managing cash flow and stock, to designing pieces that are personal and purposeful.Whether you're a jewellery designer, maker, or small business owner, there's something here for you. Anna's story reminds us that growing a brand is not just about sales or scaling; it's about maintaining purpose, creativity, and wellbeing as you navigate challenges.Find Anna here:Website: www.annalouoflondon.comInstagram: @annalouoflondon and @annalouwellnessLinkedIn: https://www.linkedin.com/in/annalouoflondon?utm_source=share_via&utm_content=profile&utm_medium=member_iosFacebook https://www.facebook.com/share/1BwGJAWy7L/?mibextid=wwXIfrAnd https://www.facebook.com/share/16UHGTZZdp/?mibextid=wwXIfrChapters:00:00 Introduction02:00 From Portobello Market to Harvey Nichols: How Anna's brand first got noticed06:00 Learning by doing: Starting a jewellery business with no formal training09:30 Standing out in the market: How to attract attention as a small brand12:50 Balancing family, business, and personal values while scaling a jewellery business17:00 Managing cash flow, stock, and the challenges of wholesale26:30 Finding energy, purpose, and joy in your business through tough times31:00 Personalisation and why it differentiates your brand from competitors36:00 Pricing strategy and valuing your craftsmanship and time43:00 Building a remote and flexible business model to suit your lifestyle46:20 Anna's advice for anyone feeling overwhelmed: The power of contemplationLET'S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:FREE call for Amazon SellersI'm running a free call on 26 Feb for anyone selling on Amazon (or planning to) who'd like some practical support and a chance to talk things through together. It'll be very relaxed - a mix of updates from me on upcoming Amazon policy changes, Q&A and discussion about what's working and what's not right now. It's fine...

Have you ever wondered what trees taste like? That's the thought that spurred our guest, Ben Branson, to launch his latest venture, Sylva. We meet in Essex at his woodland, distillery and lab, where he crafts non-alcoholic drinks that capture the natural flavours of trees. Also the founder of Seedlip, the world's first distilled non-alcoholic spirit, Ben has now turned his focus entirely to nature to make Sylva 'a tree company that makes drinks'. Join us to explore the production process, admire a centuries-old oak that could offer a new flavour, and discover Ben's mission to encourage others to love trees as much as he does. We also learn how Ben's ADHD and autism help fuel his curiosity and innovation, and inspired him to launch The Hidden 20%, a charity, podcast and movement finding and sharing the truth about neurodiversity. Don't forget to rate us and subscribe! Learn more about the Woodland Trust at woodlandtrust.org.uk  Transcript You are listening to Woodland Walks, a podcast for the Woodland Trust presented by Adam Shaw. We protect and plant trees for people to enjoy, to fight climate change and to help wildlife thrive. Adam: Well, in today's episode of Woodland Walks, I'm off to see a man who invented the world's first distilled non-alcoholic drink. It was called Seedlip and effectively he created it in his kitchen and took it to 40 countries and in the process, I think it's fair to say, helped change the world of adult drinks and it certainly spurned lots of imitators, which you may well know. He also has a different mission. Really, I think it's fair to say his mission is now at least partly to involve the environment in much of what he does. He has, for instance, won two golds at the prestigious Chelsea Flower Show, and last year launched Pollen Projects, which aims to continue to disrupt the drinks industry, in particular though, by harnessing the flavour powers of trees. And that's something I suppose I've really never thought about. Anyway, so I met him at his farm, his home, his laboratory - they're all more or less the same thing - somewhere in Essex. Ben: My name is Ben Branson. I'm the founder of Sylva. Adam: Fantastic. So first of all, we've lots to talk about. Ben: We do. Adam: Because we are sitting in an amazing, is this a laboratory? Ben: Yeah, I guess. Adam: It doesn't feel like a laboratory, it feels something much more designery. It feels like a Porsche should be made here or something. Anyway, looking over an extraordinary landscape, and we're going to go for a walk through that. But first of all, would you tell me a little bit about what, I suppose, what's brought you here and your history and why, why you're doing what you're doing. Ben: So I grew up on a farm and my family have been farming up in Lincolnshire for 320 years now. So that's nine generations and we're still farming. And I guess that meant I enjoyed a childhood largely outside and trees played a big part of that. Animals did, fields, produce, and hard work, I guess, not from me, but from my family. Adam: Right. So did you ever work on the farm? Ben: I did, yeah. And I would spend summers... Adam: So you got your hands dirty? Ben: Yeah, I would spend summers sitting on a tractor or going and sitting with my grandfather on a combine. Adam: Right. And you came to prominence for something completely different. I mean, not sheep or potatoes or anything, but the non-alcoholic drink called Seedlip. So briefly, how on earth did that happen? Ben: Yeah, Seedlip was a, I guess, a series of sort of curious accidents. Adam: I suppose we should pause, just tell, for those who don't know, what on earth we're talking about, what is Seedlip? Ben: So Seedlip was the, or is, the world's first distilled non-alcoholic spirit. Adam: Fine. Ben: So botanicals, distilled. and made into various different blends that you could have with tonic or in a cocktail. Adam: Will you get annoyed or too crude to describe it as a non-alcoholic gin? Ben: Too crude in that it is illegal to describe it as a non-alcoholic gin now *both laugh* Adam: Oh okay, not just too crude! Okay, incorrect. But okay, in my mind, I saw it as a... Ben: Akin to. Adam: Akin to. Ben: In that, in that world of a clear, botanical-driven liquid. Adam: Fine. So we know what it is. Ben: We know what it is. I've never worked for somebody else's drinks business before. I've never worked in manufacturing. Yeah, I learned how to distill ingredients partly through YouTube, partly through a book that was originally published in 1651. I have a 1664 copy of here called The Art of Distillation that details apothecaries' experiments for herbal remedies using distillation. So I, this started with me growing herbs at home and down the rabbit warren of Wikipedia looking at different lists of ingredients. Adam: So why did you want to do that? Ben: Because I'm the kind of guy that has a collection of 4,000 1940s Penguin books. And I'm the kind of guy that learned how to do taxidermy in an ancient church on a family farm in Lincolnshire. And I'm the kind of guy that likes to tinker and experiment and go really deep into things that I'm interested in. Adam: So it was just a, it wasn't, this wasn't, 'I'm going to be a businessman', you just fancied having a go? Ben: Nothing to do with drinks. I was just curious. Adam: Amazing. Ben: And taking mint from my garden and then making a liquid that smells and tastes like that plant was really magical. Adam: I mean, I don't want to talk about Seedlip a lot. Ben: Me neither *laughs* Adam: No, but just, I suppose, the last question on that, it must have come a point at which you've gone, this is a project in my garage to, hey, we could do this. How important was that? How significant a moment was that? Ben: Yeah, so the two key turning points were one, driving into London to go out for dinner, obviously not drinking alcohol and being served the most disgusting, pink, fruity, sweet, horrible mocktail and thinking, why is it so difficult to get a decent option? That was one key moment. And the second key moment was I made 1,000 bottles of Seedlip two years after I'd started distilling and I thought they'd last six months and they sold out in Selfridges in three weeks. And that went from my kitchen to, yeah, 35 countries and set this movement alight, which is all part of, yeah, we're slowly meandering towards now where we've got to today. Adam: So you sold that to Diageo? Ben: I sold the majority of that to Diageo in 2019. Adam: You own a bit of it. Ben: Yes. Adam: And now you're starting a new venture. Ben: Yes. Adam: Which is? Ben: Which is a company called Pollen Projects that has two brands. Seasn, which is a pair of cocktail bitters. So people may know Angostura. Very intense, concentrated, strong liquids that transform your sparkling water or your cocktail. And then my favourite, favourite project, which is Sylva, which is all about trees and making aged non-alcoholic spirits. Adam: So we'll talk about the trees, we'll, let's go for a trip about that. But before we get into all of those specifics, I think I'm right in saying that you, one of the purposes, one of the sort of foundations of the work you do is a sort of purpose-led business. Again, is that a fair description? Ben: Absolutely. Adam: And the business talks about that. Now, I'm a business journalist. It's now ubiquitous for businesses to go, we're purpose-led and we feel we're strong in the community. And one of the problems for journalists, and I think the public at large, is distinguishing between those who have some sort of genuine purpose here and those who feel we need to add that as our marketing strand. Ben: Yeah. Adam: Do you recognise that issue and if so, how do you overcome that? It must be very difficult to go, no no, I know everyone's saying this, but I really believe it. Ben: I am very, very clear that the reason why I'm doing this is because this is a way in which I can express myself. This isn't work for me. This is how I express myself because it's what I'm interested in. I'm very interested in trees and I'm incredibly curious and I really want to learn. And so I believe that trees are this most incredible, underestimated source of flavour, as well as all the other wonderful things that we already know about trees. And I want people to love trees. And so that is, if I can make a product that meets a need in people's lives and tastes delicious and they want to drink again, that for me is a real win-win rather than, I don't know, any other kind of business purposes or made-up, I'm really clear, like half of this is really selfish. Adam: Selfish in what way? Ben: In the sense that I want to keep working with trees. And I want to explore trees in my working life rather than it being a hobby at the weekends. Adam: And is it about that? Is it about like, I like trees and I want to work in the environment and it's great because I've got a sort of commercial reason to do that. Is there something, I get that, is there something also about social purpose, about feeling that the business should do some good or not? I don't mean to judge it in either way because it's perfectly fine for business not to do that. Ben: Sure. I think it's baked in. Seedlip, Sylva, Seasn. Someone said to me, probably about 12 months ago, they're born good. They don't have any alcohol in them. They are there to offer choice and they are there to include people. That's already baked in, in terms of the product. And so, yeah, there's lots of details we have with Sylva of some of the environmental credentials around our packaging or what we do with our waste, all that, but they are sort of below the surface, as it were. Ultimately, we want people to have a delicious drink and a great option and great choice. Adam: And how important do you think the public feel that sort of role for companies? It feels to me that certainly since COVID, there was a bigger demand for the public to hear companies stand up for something. Do you see that or do you think that was there and has gone away or what's your view on that? Ben: I, or we, are big believers that our brands or the company should have a point of view and part of your company having a point of view is how you're positioned in the market and against your competitors and ultimately what makes you unique and different. Adam: The weather's been so good to us, so I don't want to stay in too long. But I suppose the last question, I read other interviews you've done talking about other business leaders who've inspired you. Who and why? Ben: So David Hieatt was one of the team behind howies jeans. And then he went on to, he's a Welshman, he moved back to Wales to a town that used to be famous for making jeans. And over a, I don't know, 10, 12 year period, he got that town making jeans again. And those jeans were typically worn by lots of creative people. I hate jeans, so I never bought a pair. Adam: Sorry, here I am wearing a pair of jeans, you should have said. *both laugh* Ben: I just hate wearing them. I hate wearing them. And I just followed, I can't even remember how I came across him. I followed his work. He then, I was amazed to be included in one of his, he calls them mavericks and makers. I was included in one of his lists of people doing interesting things. And then I was invited to give a talk at his sort of cult following retreat called the Do Lectures. Adam: The Do Lectures? Ben: The Do Lectures. And it's an amazing retreat on a farm in Wales. Everyone's sort of in wigwams and you kind of, you're in this old, old barn giving this, giving this talk. And I sort of plucked up a bit of courage to actually talk to him, but was quite starstruck actually. And I've just followed his writing and and he came out with a brilliant phrase that we used or adopted or adapted, which was Hiut Denim was an ideas company that made jeans. And I loved that. And we adapted that for Seedlip to be a nature company that made drinks. And I've adapted it again for Sylva to be a tree company that makes drinks. And so we are not just our product and the thing that we make, I guess. So David is, he's a wonderful writer, great thinker, and yeah, I love him. Adam: Okay, brilliant. Which is a good point. You raised the trees, which is why we're here. Let's go hug some. Ben: That's the most important room. That's the wood room. Adam: Okay, so this is, right. Sorry, what's the dog called? Ben: The dog is Pesto. Adam: Pesto, enormous Pesto. Enormous Pesto. So we're in a shed. That's an ultrasound you can hear in the background, which Ben will explain why. So you've got bits of wood with numbers on, so you're just trying out, oh, so you chipped up the wood? Ben: Yeah, we chip up the wood, that's plum. Adam: Right. Ben: So everything's from the UK. That'll be probably apple... So we process all the wood here. Adam: Right. And then, okay, so we can hear the ultrasound next door. So you've got lots of chips of apple, let's say. You dry it out in a domestic oven. You've got a couple of ovens. The point of putting it in this ultrasound is what? Ben: Yeah, so we want to extract the flavour and the character from the wood. So we distill grain in the lab where we just were. And then we fill a keg with the wood chips and the grain distilled. So you've got liquid and wood together. We add lots of oxygen to that to make it a really rich environment. And then we put it in our ultrasound machine. Adam: And the ultrasound does what? Ben: And the ultrasound gets into the wood and forces out all of the aromatic compounds. So we're talking esters, the tannins, the colour, all the bits that taste yummy, we take out, and that's cycling on 28,000 kilohertz ultrasound at temperature for varying different amounts of time. Adam: And then you have a liquid. Ben: Then we have a liquid. Adam: Which has got flavours in it. Ben: Exactly. And then we're separating the wood from the liquid, and we want all the wonderful flavour from the wood to go into the grain liquid. Adam: And is that literally just, well, I've got a bit of liquid, I'm going to add a bit of flavour to that? Is that sort of... Ben: Yeah, I mean, this process for me started 14 years ago. There's nobody in the world doing this. I've had to basically develop and create a whole production process. Adam: Wow, amazing. Ben: I'm interested in the whole tree, yeah, and what flavour is there in different parts of the tree, different ages of tree, different growing conditions of trees. I mean, the scope when there's 73,000 tree species is enormous. Adam: So you've got that... Ben: And then we have silver walnut, which was a very small, we only made 300 bottles. All of the wood comes from here. And that was a real, I wanted to try and capture kind of the forest in winter, so a dormant forest. And that uses black walnut wood, sweet chestnut wood, elm wood. We had an elm tree fall down and so we took some of that. And then we sourced some reindeer moss, which is actually a lichen from Scotland. And so, yeah, silver walnut, which comes in packaging made of the forest floor. So mycelium, you get a couple of glasses. Adam: So are you never cutting down a tree? Are you taking bits of it? Ben: I'm not saying we're never cutting down a tree, but we are being very choiceful with how we source and where it comes from. And look, trees are falling down all the time. Adam: Yeah, no, I understand. Ben: And we don't need to... Yeah, we can, basically, we can use a very small amount of wood for a lot of bottles. Adam: And what happens, so you get all this wood, you've chipped it up, you're extracting all the flavours, now you have a lot of wood without any flavour in it. So what happens to all that stuff? Ben: So the spent wood, two things. One, at the moment, because we are small and new and kind of figuring out what we're doing, everything goes back to the forest. So to compost, back to the forest floor. Adam: You just spread it around? Ben: Yeah. What we'd, I mean, we can use it as mulch in the orchard. What we'd love to do is, you know, I know we could dry that wood out and make incense from it, for example. I know that we could dry that wood out and make a surface. And there are lots of, there is terrazzo type products called ferrazzo. Adam: I don't know what those are. Ben: Terrazzo is the, you'll see it, it's speckly kitchen surfaces that have got bits of ceramics and yeah, well, somebody's launched ferrazzo with bits of wood in. Adam: *laughs* Okay fair enough. Ben: So yeah, I think there's a lot that we could do in the future. We can't eat wood, because our bodies can't process lignin. But in terms of, yeah, the afterlife of what happens when we've extracted the flavour and the colour, there's going to be options. Adam: So this whole area of using trees for a drink, I've not, I mean, I'm ignorant of loads of stuff, so maybe this is common and I just don't know about it, but how novel is this? Ben: It's, if you think about maple syrup, birch water, we've tapped trees for a long time. And then you think about aged alcoholic spirits, specifically whisky, I guess. And then you think... Adam: And oaked wines. Ben: And oaked wines. Or you think about barbecued food, smoked food. We actually do have this connection and a lot of history in terms of the flavour and power of wood for things that we kind of consume. But in non-alcoholic drinks, yeah, not in the process that we're using or to the breadth of trees that we're working with. Adam: It's quite primal in a way, the way you describe it there. You can imagine early cooking would have taken place on wood, wouldn't it? Ben: Yes, yes. Adam: So, and then we go, oh, actually that tastes quite nice, that sort of woody flavour to it. Ben: I liken it to, or the picture I have, the most perfect rose-tinted picture I have in my mind is, I am sat by a fire, a wood fire, on a wooden chair, at a wooden table, with a piece of paper, and a pen that uses oak gall ink. Adam: Right, yeah. Ben: And I am drinking, probably from a wooden vessel, some Sylva. Adam: OK. Ben: And that is, you know, that's kind of, that's pretty heavenly, I think, in my head. Adam: Have you ever... Ben: Here's a sweet chestnut tree. Adam: Have you ever written with oak gall? Ben: I haven't. Have you? Adam: Yes. Ben: Have you! And? Adam: Yeah, I mean... *both laugh* We just did it in the forest, so I'm sure you can improve the quality of the ink. But it is extraordinary that you go, I think, I could have got this wrong, but I think Shakespeare wrote with oak gall. Ben: Absolutely. A thousand years of printing history. Adam: Yeah, I mean, it is extraordinary and it sort of worked. You know, it wasn't great, but then we didn't know what we were doing. So it is interesting that you just go, take that off the tree, grind that up, let's write. And you go, it worked. That's extraordinary that that worked at all, really. So yeah, yeah. *both laugh* Ben: All because of a little wasp. I mean, it's kind of... Yeah, it is it is wild. Adam: Amazing. So I know you're running a business and this is both your home and then the business and whatever, but what do you think about the environmental debate? We live in interesting times where, I mean, even really recently, people have been talking about moving to net zero and then lots of very serious political figures talking about, well, no, that's actually not going to work and stepping back from commitments to electric cars, and I think politicians are doing that partly because they feel there isn't the public support for the costs of supporting the environment. What's your take on all this? Ben: I've been probably a few, maybe three, four years ago, I was really hopeful. I think there was some real energy behind COP and there was some just, there was, it felt like there was just a lot happening. And then the last couple of years, I guess, I felt less hopeful in terms of the, sustainability has lost its edge and lost, maybe just lost being a priority. Or we've got bored of it or lots of things have been set up which are brilliant and there is a bit of lack of interest from the public. Or we've stopped worrying so much about the future of the environment because other things have come in for us to worry about. Adam: Right, so you think we have a limited scope for worrying and that's full? Ben: Yeah, I do. So I don't know, I kind of, you know, and it's obviously it's incredibly geopolitical and dependent on the time in terms of who's in charge and therefore what energy this gets given and therefore what then seeps into the media, the narrative, the public discourse on this. And I can't speak for everybody, but if I had a sense, it would probably be, I'm doing my bit now. You told me I need to recycle this or turn this off or get an electric car or I don't know, like I'm doing that. Adam: Yeah. Ben: So what are you guys doing? You know, I don't know. Not that I'm not hopeful, but I feel like the sentiment has become less hopeful. Adam: You think these things change? Ben: Absolutely. I mean, look at the, yeah, I, if I... hold on to the last 10 years of seeing our attitudes towards alcohol and the non-alcoholic drinks options to now where we are, things can change. Adam: Yeah. It is interesting. I mean, which way? Because we've got... Ben: I just wanted to draw this wonderful oak tree to your attention. Adam: Oh I see, yes. This is something from Harry Potter, the great whomping willow. Ben: The whomping willow. Adam: That's right, yeah, which it's not a willow, but go on. Ben: So our woodpecker... Adam: Oh, yes, look at that. Ben: Look at that. I mean, absolutely perfect, perfect hole. So this oak tree, probably at least 400 years old and struck by lightning last year. Adam: Wow, is that what the damage we're seeing? Ben: This natural char. Adam: Yeah, I was going to say, we can see this very charred bit of it. Gosh, and there's bits fallen down, is that from the lightning strike? Ben: This is what we've taken down. Adam: Oh, you've taken that down. Ben: So that is naturally charred. So to me that is... Adam: Ahh, is that flavour? Ben: Yeah. Adam: Everyone else goes, oh my God, the tree got hit by lightning. Ben rushes out and goes, fantastic, a new flavour! Ben: I am, that takes me to A, we've got some of that back at the lab. So we've, we've seen what it tastes like, which is wonderful. B, this is what barrels do to the, you know, it's what they do to the inside of a barrel, they char it. And 3, I start thinking, how can you engineer lightning to strike wood? Adam: Right. Ben: Not a tree, but wood. Adam: Right, okay. Ben: To create this natural char. Adam: Okay, amazing. So we might see that in a drink sometime soon. Ben: *laughs* Yeah, we love we love this tree. Adam: You also run, well not run, you present a podcast about ADHD. Is that correct? Ben: I set up a neurodiversity charity two years ago following my autism and ADHD diagnosis. And yeah, we set up a podcast called The Hidden 20% where on a weekly basis I sit down with everything from neuroscientists to top researchers, psychologists, celebrities, people running neurodiversity charities. And yeah, we kind of try and get to the truth. Adam: And you having ADHD, is that significant for you? Ben: It's significant in the sense that I didn't know that I was autistic and ADHD until I was 39. That's quite significant, and that's been a big learning. Adam: But whether it was diagnosed or had a label or whatever, is sort of separate from what I was trying to ask, you must have noticed some characteristics? Ben: Oh, I was the last to know, apparently. Adam: Right. You didn't feel, or even looking back on it now, you don't feel that your ADHD has had some sort of influence on what you've done? Ben: It's my brain, so it absolutely has influenced everything that I've done. But given that I saw my first psychiatrist when I was 8, and I've seen multiple psychologists, psychiatrists, you know, I've been in rehab in my early 20s, and no one ever, ever had talked about autism, ADHD. And so to get to 39, and I'm not alone, unfortunately, and a huge amount of people who've been missed, because we thought it was only little boys. Adam: Right. Do you think it's been, whatever challenges or difficulties that's brought, in looking in retrospect, do you think it's brought some positives as well? Ben: Oh, I think one of the biggest challenges around people and understanding or having more understanding around neurodiversity is that it's not all bad and that it's not a disease. And there are huge, you know, I have, I'm a synesthete, so I can taste colour and I see flavour and colour. Adam: Ok so that's a very clear benefit isn't it! Ben: Really helpful. I have a pretty photographic memory, which is incredibly helpful when you're analysing or trying to memorise lots of different plants or trees and behaviour around how a tree performs. Adam: Seems to me you're also very focused. Is that fair? Ben: Very focused. Adam: And that's often a symptom, isn't it, super focus? Ben: Yeah, so we talk about, in ADHD, people talk about hyper-focus. And in autism, people talk about special interests. Adam: Right. Ben: And I have both of those *laughs*. And trees, so trees is my special interest and being ADHD allows me to hyper-focus on that. I'm only learning that I can harness it and use it and I have a really good understanding of how my brain works now and that's massively empowering. Adam: Okay, brilliant. All right. Well, you've taken us on a circuit. We're back to, not the shed, that's a terrible... Ben: The lab. Adam: The barn. Very nice barn. So shall we go back in? Is there something to taste? Ben: Yeah, I think we should have a drink. Adam: I shouldn't leave without tasting it. Brilliant. Ben: No *laughs* You can go and see all this apple wood as well. Adam: Oh yeah. Oh look, the apple wood van is leaving. So has he deposited his apple wood? Yes. Okay, that was quick. So while Ben prepares some rather nice non-alcoholic tree tipples for us, I wanted to take this opportunity of thanking you for joining us on this particular podcast. And wherever you are and whenever you do it, I wanted to wish you from all of us, to all of you, some very happy wanderings. Thank you for listening to the Woodland Trust Woodland Walks. Join us next month when Adam will be taking another walk in the company of Woodland Trust staff, partners and volunteers. And don't forget to subscribe to the series on iTunes or wherever you are listening. And do give us a review and a rating. If you want to find out more about our woods and those that are close to you, check out the Woodland Trust website. Just head to the Visiting Woods pages. Thank you.  

In this episode, we sit down with Dr. Nickolai Vysokov, PhD Neuroscience, CEO to unpack the story behind Brain Patch and how the company has evolved from a research driven idea into a finished, commercial ready neurotech product. We cover where BrainPatch is today, including real world traction such as its retail debut at Selfridges in London and availability through US channel partner Caputron, plus a clear plan to scale manufacturing and sales as they raise their next round of capital. Nickolai also shares the scientific foundation behind the product and BrainPatch's growing credibility in the market, including completion of controlled studies showing outcomes tied to reduced burnout and improved emotional wellbeing beyond placebo. We also discuss the broader platform vision, why BrainPatch is seeing interest from larger industry players, and how the company is expanding its footprint through collaborations with other companies and academic institutions on additional applications and studies. To connect with BrainPatch.AI, contact sales@brainpatch.ai or visit brainpatch.ai.

In this episode of the Influence Global Podcast, host Gordon Glenister speaks with pioneering talent manager and licensing specialist Jennifer Powell, Founder and CEO of Jennifer Powell Inc. Based in Los Angeles, Jennifer has been at the forefront of the creator economy since its infancy, having transitioned from a successful career in modelling agencies to becoming one of the first representatives of fashion bloggers. Jennifer shares how the earliest creators like Rumi Neely (Fashion Toast) unexpectedly drove product sell-outs in the late 2000s, and how she helped shift brands' thinking—treating creators with the same commercial value as professional models. She explains how licensing has become one of the most powerful, scalable revenue streams for creators, often surpassing traditional brand deals, and why strategic management, legal support and long-term brand development are essential. From discovering creators via DMs, to negotiating global licensing deals, to guiding talent through product collaborations and multi-market launches, Jennifer gives a transparent look into what great talent management should look like—and the pitfalls creators must avoid. A standout case study includes her long-standing representation of Sincerely Jules, whose partnership with Billabong grew from simple Instagram posts to a multi-region fashion collection that reached Selfridges, Galleries Lafayette and major retailers across the US, Europe, Latin America and APAC. This is a must-listen for creators, agents, and brands wanting to understand licensing, product development, talent management best practice, and the real work behind building a creator into a global brand. Learn more about your ad choices. Visit megaphone.fm/adchoices

What happens when extreme ambition meets an unregulated nervous system?In this episode of Anatomy of a Leader, Maria sits down with John Skelton — co-founder of cult concept store LN-CC, former buyer at Selfridges and Harrods, and founder of mental health project Hearted — to explore what really happens behind high-performance careers.John shares how he rose fast inside the fashion industry, helped reshape menswear, tripled turnover at Harrods, and built one of London's most influential retail concepts — while accumulating pressure, burnout, and emotional overload.This is a conversation about: Extreme talent. Extreme pressure. Identity collapse. Addiction as coping. And the slow, uncomfortable work of rebuilding capacity. Not a comeback story. A reconstruction story.In This Episode, We Cover:00:00 What extreme success does to your nervous system02:07 How John rose through Selfridges and helped reshape menswear at Harrods25:31 The creation of LN-CC and the reality behind building a cult retail brand43:53 Addiction as self-soothing rather than weakness50:34 Why “white-knuckling” recovery doesn't work51:51 How fitness, discipline, and self-awareness helped John rebuild from the ground up54:33 The long timeline of recovery — and why quick fixes don't work59:11 Why high performers often avoid emotional processing01:03:51 Reconnecting with his children after years apart01:17:17 The philosophy behind his new project Hearted01:21:47 What leadership looks like when you stop performing and start rebuildingWhy This Conversation MattersWe live in a culture that rewards speed, output and visibility — while ignoring emotional capacity. John's story exposes the hidden cost of that model. It's about what happens when identity becomes fused with achievement. When performance replaces presence. When ambition outruns regulation. And when rebuilding becomes the real work.This episode is for anyone who has:Built success but felt emptyBurned out silentlyUsed work, substances or distraction to copeHit a personal breaking pointOr is rebuilding after collapseAbout John SkeltonJohn Skelton is a fashion industry veteran, co-founder of LN-CC, former buyer at Selfridges and Harrods, and the founder of Hearted — a project focused on emotional recovery, mental health awareness and honest storytelling.IG: https://www.instagram.com/_h_e_a_r_t_e_d_/

Heaven Mayhem Founder Pia Mance sat down with Forbes to discuss how she bootstrapped an initial $900 investment into a global accessories brand now generating over $10 million in revenue. Mance also discussed the brand's strategic evolution from a direct-to-consumer focus to incorporating wholesale partnerships with major retailers like Revolve and Selfridges. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Shot during Are We On Air?'s takeover at Selfridges, Arman sits down with nightlife icon Jodie Harsh for a candid conversation on club culture, creativity, and community. From noughties London nightlife to today's Instagram-driven dance floors, Jodie reflects on how technology reshaped going out, why nightlife is instinctual rather than disposable, and how culture continually reinvents itself. She shares her earliest musical memories, the tracks that define her as an artist, and the thinking behind her new book 'You Had to Be There: An Odyssey Through Noughties London, One Night at a Time'. The conversation moves through DJ life, queer visibility, party-making as world-building, and Jodie's Friday-night institution Feel It. Expect reflections on music discovery, unforgettable club stories, and why dancing together will never go out of style.(00:00) Introduction to Are We On Air ?(00:28) Meeting Jodie Harsh(00:41) Reminiscing About London's Nightlife(03:03) The Evolution of Nightlife and Social Media(05:59) Jodie Harsh's Musical Journey(15:39) Creating a Unique Party Experience(20:10) Upcoming Book Tour and Final ThoughtsEp 122 // JODIE HARSHhttps://areweonair.com/

What shapes the feeling of a place? And how does a life spent moving between cities, countries and creative worlds influence the way you design for others? For interior architect Simone McEwan, co-founder of international design studio Nice Projects, the thread has always been the same — creating spaces that make people feel something. From a childhood spent moving between eight homes before the age of 12, to studying architecture at 17, to an unplanned move to London that opened the door to a global career, Simone’s path is anything but linear. Her work with Anouska Hempel, Richard Horden Soho House, Selfridges, and Studio Ilse has shaped some of the world’s most iconic hospitality and retail experiences. Today, she leads projects across London, Singapore, Japan and Sydney — designing with empathy, intuition and a deep understanding of how people live. Listen in as Vince and Simone explore her nomadic childhood, the craft behind world-class hospitality, and how designing for life — not ego — creates spaces that truly connect. https://niceprojects.work/See omnystudio.com/listener for privacy information.

On paper, Anna Scaife's business Anna Lou of London looked unstoppable — multi–seven-figure turnover, dream stockists like Selfridges and Harvey Nichols, celebrity customers, even a Carnaby Street shop. But behind the scenes, the numbers were quietly telling a very different story.With thanks to this episode's sponsor Faire (https://faire.com/) Use the code 'GamePlan25' to claim 50% off and free shipping with your first order!Hi, I'm Catherine Erdly. This week on the Resilient Retail Game Plan, I'm digging into the real retail profit vs turnover conversation.What happens when the visibility shoots up, the orders explode, but the margins… don't?Anna shares how she scaled too fast, drowned in stock, tried to please every buyer, and chased the kind of “success” that looks incredible on Instagram — but nearly cost her the entire business.We talk about the ego hits, the financial shocks, the burnout, and the moment she finally rebuilt everything from a place of alignment, clarity and actual profit.If you've ever felt the pressure to keep growing, keep adding more, keep saying yes — even when it's draining your cashflow — this one's going to land. Hard.We cover:– Why high turnover means nothing without margin– How stockists can destroy cashflow without you noticing– When “busy” becomes a red flag– The emotional cost of maintaining the illusion of success– Rebuilding with a made-to-order model– Why alignment and nervous system regulation matter more than people admit– What sustainable retail growth really looks likeThis is the story behind the story.And it's one every product founder needs to hear.Timestamped summary00:00 "Anna's Untold Business Struggles"04:23 "Pivoting to Sustainable Simplicity"06:29 "Misalignment and Rediscovering Purpose"09:45 "Wholesaling: Shuffling Stock Globally"16:03 "Staying Aligned in Business"19:32 "Intentional Business Growth Insights"Enjoy the episode? DM me your lightbulb moments or next guest wish list @resilientretailclub on Instagram. Please rate, follow, and review this podcast in your app—it helps more indie founders decide to give us a try!Mentioned in this episode:Faire 50% offerUse the code GamePlan25 to get 50% off and free shipping with your first order at faire.comFaire 50% off - use code 'GamePlan25'

One of the most-searched questions in sexual wellness today is "Why are vibrators healthy?" — and few people are better positioned to answer it than Samantha Marshall, Head of Brand at Smile Makers Collection. As a leader in the global intimate-wellness space, Sam has spent the past five years helping redefine pleasure as an important part of self-care. Under her leadership, Smile Makers' colourful, wellness-driven vibrators and tools have entered mainstream retailers like Sephora, Ulta, and Selfridges, pushing the conversation around sexual wellbeing further into the open. Sam also leads Vulva Talks, Smile Makers' free, pleasure-positive sex-education programme, where she offers clear, accessible guidance on everything from self-pleasure to understanding your body. Her work directly addresses why vibrators can support sexual health — from boosting confidence to reducing stress and improving body awareness. In today's episode, we explore sexual wellness, self-pleasure, and how changing the narrative around intimacy empowers people to build healthier relationships with their bodies. Email us at info@mybaba.com Follow us on Instagram @mybabainsta and @mybabagram Show notes Debby Herbernick: https://theweek.com/articles/749978/female-price-male-pleasure   Smile Makers Collection Instagram: @smilemakerscollection What is My Baba? My Baba provides the daily scoop on family, food and lifestyle - we're not just experts at all things parenting. Visit mybaba.com  The Content on this podcast is provided by My Baba and represents our sole opinions and views. For more information on our terms and conditions please refer to the website: https://www.mybaba.com/terms-conditions/

One of the most-searched questions in sexual wellness today is "Why are vibrators healthy?" — and few people are better positioned to answer it than Samantha Marshall, Head of Brand at Smile Makers Collection. As a leader in the global intimate-wellness space, Sam has spent the past five years helping redefine pleasure as an important part of self-care. Under her leadership, Smile Makers' colourful, wellness-driven vibrators and tools have entered mainstream retailers like Sephora, Ulta, and Selfridges, pushing the conversation around sexual wellbeing further into the open. Sam also leads Vulva Talks, Smile Makers' free, pleasure-positive sex-education programme, where she offers clear, accessible guidance on everything from self-pleasure to understanding your body. Her work directly addresses why vibrators can support sexual health — from boosting confidence to reducing stress and improving body awareness. In today's episode, we explore sexual wellness, self-pleasure, and how changing the narrative around intimacy empowers people to build healthier relationships with their bodies. Email us at info@mybaba.com Follow us on Instagram @mybabainsta and @mybabagram Show notes Debby Herbernick: https://theweek.com/articles/749978/female-price-male-pleasure   Smile Makers Collection Instagram: @smilemakerscollection What is My Baba? My Baba provides the daily scoop on family, food and lifestyle - we're not just experts at all things parenting. Visit mybaba.com  The Content on this podcast is provided by My Baba and represents our sole opinions and views. For more information on our terms and conditions please refer to the website: https://www.mybaba.com/terms-conditions/

In just four years, the premium alcohol-free wine French Bloom has become a global luxury brand — sold in 60+ countries, producing 500K bottles in 2024, and on track to double sales in 2025. It also became the first non-alcoholic brand backed by LVMH, signaling a new era for luxury drinks without alcohol.Co-founder Maggie Frerejean-Taittinger, formerly of the Michelin Guide, shares how she turned a personal need into a brand — and made moderation aspirational.

Dolly Parton BioSnap a weekly updated Biography.Dolly Parton has been making major moves in the business world this week with the launch of her second Joleans denim collection with Good American on October 16th. The 24-piece collaboration blends her signature rhinestone style with modern denim featuring crystal studs, unique stitching, and bold belt accessories. According to her official website, prices range from 79 to 228 dollars with inclusive sizing from double zero to 30. The collection is available at goodamerican.com and retail partners including Macys and Selfridges in the UK. Parton shared that clothes can tell a story and this collection is another chapter in hers, combining the rhinestones and denim she has loved for years with a fresh twist.On the theatrical front, Broadway World announced the complete cast and band for Dolly Partons Smoky Mountain Christmas Carol national tour kicking off November 15th in Owensboro Kentucky. The toe tapping holiday musical features songs by the eleven time Grammy winner and will travel to more than 20 cities through December 28th with stops including Lexington Kentucky, Clearwater Florida, and multiple Tennessee venues. The show reimagines classic Dickensian characters through Partons signature warmth and songwriting genius.Looking ahead to 2026, Parade magazine reported earlier this month that Parton revealed details about her SongTeller Hotel opening in Nashville in Spring 2026. The country icon shared on Instagram that she loves songs and telling stories, declaring I am a SongTeller. This announcement came just weeks after she postponed her Las Vegas residency due to ongoing health issues, though she assured fans that God hasnt said anything about stopping yet and she just needs to slow down to be ready for more big adventures.Additionally, Wikipedia notes that her autobiographical musical titled Dolly A True Original Musical opened at Belmont Universitys Fisher Center in Nashville this past July 2025, with Broadway aspirations for 2026 under the direction of Bartlett Sher.Get the best deals https://amzn.to/3ODvOtaThis content was created in partnership and with the help of Artificial Intelligence AI

When the world shut down in 2020, most entrepreneurs hit pause. Andrew Salter hit “go.”In this episode, I speak with Andrew, Co-founder and CMO of DIRTEA, the UK-based functional mushroom brand that's grown into a global wellness movement. What started as a pivot during the pandemic has become one of the fastest-growing lifestyle brands in health and wellness.Andrew and his brother Simon launched DIRTEA from a personal need to improve focus, recovery and energy, and turned it into a viral brand trusted by athletes, creatives and wellness enthusiasts. From their Selfridges mushroom bar activation to their viral social content, DIRTEA has built a loyal following by combining science, storytelling and community.We talk about the lessons learned from building a brand during a crisis, how to make a niche product mainstream, and the balance between boldness and belief in entrepreneurship. Andrew also shares his honest take on scaling a business, why hiring is the hardest part of growth, and how the US market represents the next big chapter for DIRTEA.If you're building a product-led business or a brand that challenges convention, this conversation is packed with insights on how to educate a market, create a movement, and lead with purpose.Key Takeaways:Go all in when the moment feels right. Andrew's “screw it, just do it” moment came when the pandemic hit—he doubled down instead of pulling back.Education drives adoption. DIRTEA's early success came from demystifying functional mushrooms through social content and real-world experiences.Viral growth is built on authenticity. Their personal story and design-led approach made the brand relatable, human and shareable.Quality builds longevity. Obsession with sourcing, taste and efficacy kept customers coming back.Community over campaigns. DIRTEA's success came from showing up in person, building a movement and empowering advocates.

What a fashion month it's been! The SS26 season saw 13 new creative directors make their debuts at some of the world's biggest luxury houses, from Jonathan Anderson's Dior, to Demna's first taste at Gucci. Recorded in the cinema at Selfridges London for a live audience, I gathered three industry experts to discuss what we saw and what it all means: Dazed's Fashion Features Director Emma Davidson, curator and art director Willy Ndatira aka. williamcult, and Beauty Editor Dominic Cadogan. A huge thank you to Selfridges for hosting us and supporting this episode of Threads of Conversation. You can read more in the accompanying newsletter here. If you enjoy the episode, don't forget to hit the heart button and subscribe for more Threads of Conversation. Get full access to Threads of Conversation at threadsofconversation.substack.com/subscribe

Pia Mance started Heaven Mayhem in 2022 with just $900 and scaled it into a $10M accessories brand in under three years. In this interview, Pia breaks down the scrappy steps she took to launch her first collection, the grassroots marketing hacks that made her products go viral, and how celebrity moments like Hailey Bieber wearing her designs gave the brand instant credibility. From handmaking necklaces in her living room to building an accessories empire stocked in global retailers like Selfridges, Pia shares exactly how she grew fast without outside investment—and the mindset shifts that kept her moving forward. What you'll learn from this interview: • How Pia launched Heaven Mayhem with just $900 • The scrappy tactics she used to get her first sales • Why “done is better than perfect” became her growth mantra • How grassroots marketing can look like a $50K campaign (on a $300 budget) • What happened when Hailey Bieber wore Heaven Mayhem • How to scale products from handmade to factory production • Why community-first brand building is more powerful than metrics • How she scaled to $10M in revenue without outside funding By the end of this interview, you'll walk away with a proven blueprint for taking an idea from scrappy beginnings to a multi-million dollar brand—so you can apply the same principles to your own eCommerce journey. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to https://your.omnisend.com/foundr to get started. HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → https://www.foundr.com/startdollartrial PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → https://foundr.com/pages/coaching-start-application → Already have a store? Apply here → https://foundr.com/pages/coaching-growth-application CONNECT WITH NATHAN CHAN Instagram → https://www.instagram.com/nathanchan LinkedIn → https://www.linkedin.com/in/nathanhchan/ CONNECT WITH PIA MANCE Website → https://heavenmayhem.com/ Instagram → https://www.instagram.com/piamance/ LinkedIn → https://www.linkedin.com/in/piamance/ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → https://bit.ly/2uyvzdt Website → https://www.foundr.com Instagram → https://www.instagram.com/foundr/ Facebook → https://www.facebook.com/foundr Twitter → https://www.twitter.com/foundr LinkedIn → https://www.linkedin.com/company/foundr/ Podcast → https://www.foundr.com/podcast

Chloe is flying solo this week. From hot takes and MASSIVE SPOILERS on The Summer I Turned Pretty love triangle (Team Jeremiah or Team Conrad?!) to VMAs gossip, TikTok “rage-baiting” her boyfriend, and a full Harry Potter World meltdown, nothing is off-limits. Plus, she dives into coffee vs matcha addictions, turning 30 hangover fears, and why Home Bargains is better than Selfridges.Listen to the FULL PODCAST and follow us on:Spotify - https://open.spotify.com/show/4UjhcQP...Apple Podcasts - https://podcasts.apple.com/us/podcast...Tiktok - https://www.tiktok.com/@chloevsthewor...Instagram - https://www.instagram.com/chloevsthew...Chloe: https://www.instagram.com/chloeburrows/?hl=enDilemmas: chloevstheworldsubmissions@gmail.com

In this episode of Let's Talk Shop, I'm joined by Sarah Wilson, founder of Little Black Cat Illustrated, a Manchester-based paper goods brand creating quirky, folksy prints, greeting cards and stationery.   Sarah shares how she grew from her very first wholesale order in 2023 to now being stocked in over 300 shops worldwide.   We dive into the funding, systems, and platforms that supported her growth — and the lessons she's learned along the way.   Timestamps: 00:00 Introduction and Guest Welcome 00:26 Sarah's Business Journey 01:42 Wholesale Growth and Challenges 04:40 Securing a Business Loan 06:59 Success on Faire 10:34 Diversifying Income Streams 18:10 Balancing Business and Wholesale 23:45 Proud Wholesale Wins 26:50 Conclusion and Contact Information   What you'll hear in this episode: The moment Sarah decided to take wholesale seriously. How she funded her growth with a £6k small business loan. The systems that helped her manage scale without burning out. The strategies that made Faire a powerful sales channel for her brand. Why SEO, product photography, and stockist relationships have been key to her success. Her future goals: licensing, trade shows, and breaking into larger retailers like Selfridges, Liberty, and Oliver Bonas.   Connect with Sarah:

In this episode of Why Care?, host Nadia Nagamootoo speaks with Ryan Panchoo, the Founder of Borough 22, a pioneering doughnut brand built on the principles of inclusion, representation and authenticity. From his early days balancing family needs with business ambitions to breaking into iconic retailers like Selfridges, Ryan shares his inspiring journey of resilience and innovation. He discusses why designing for the minority is true inclusion, how visibility matters as a Black Founder, and his mission to redefine what's possible in the food industry. With reflections on representation, expansion, and creating treats everyone can enjoy, Ryan's story is both uplifting and thought-provoking.Key TakeawaysBuilding with inclusion at the core creates lasting impact and opportunity.Representation matters: visibility of minority founders inspires change and belonging.Challenges in food and retail industries can become stepping stones to innovation.Mentorship, resilience, and authenticity are vital in sustaining entrepreneurial growth.Inclusion is not just social good, but a smart and future-facing business strategy.HighlightsRyan's journey from bricklaying to becoming a celebrated food entrepreneur.Founding Borough 22 to create inclusive doughnuts that everyone can enjoy.Breaking into Selfridges and proving the demand for gluten-free and vegan products.Reflections on the lack of representation in food entrepreneurship and his decision to be visible.Expanding Borough 22 globally, from Qatar to the United States.Why true inclusion means designing products with the minority in mind.Guest BioRyan Panchoo is the Founder of Borough 22, a pioneering free-from doughnut brand that has transformed the UK's perception of gluten-free and vegan indulgence. Originally developed in his home kitchen for his children with multiple allergies, Ryan has built Borough 22 into a category-defining business that's now stocked in Selfridges, ships nationwide, and appears regularly at high-profile pop-ups and festivals.A self-taught baker turned entrepreneur, Ryan has consistently pushed boundaries in the free-from space, blending product innovation, brand storytelling, and strategic growth to carve out a loyal and ever-growing customer base. His leadership has seen Borough 22 featured in major media publications including Vogue, GQ, and The Guardian, whilst also attracting retail partnerships and expansion opportunities across the UK and beyond.As a Black founder in the food and beverage space, Ryan is a vocal advocate for representation, inclusion, and building businesses with purpose. With a sharp eye for market trends and a deep connection to his brand's mission, he continues to redefine what it means to be a challenger brand in today's food landscape.LinksRyan Panchoo : Website | Instagram | TikTokNadia Nagamootoo:⁠ LinkedIn⁠ |⁠ Instagram⁠Avenir Consulting: ⁠⁠https://linktr.ee/avenirconsultingservices⁠Purchase Beyond Discomfort using the discount code shared in the episode: ⁠⁠https://practicalinspiration.com/book/beyond-discomfort

What a LAMBILY Summer!.This week on The Obsessed Podcast... Gareth & Ghia run through Mariah's epic stay in London as she continues to promote her upcoming MC16 album 'Here For It All'.Mariah is also set to perform at the Royal Sandringham Estate in Norfolk, UK as one of the headline acts for the Heritage Live summer concert series. .But in the build up to Mariah's last UK show of the summer, she travels to UK upscale department store Selfridges for an exclusive discussion on her stay in the UK and her musical endeavours for the rest of 2025... including a snippet of title track from her upcoming new album 'Here For It All'. . With Gareth only located around the corner... it is a race against time to fit everything in that he can when he catches up with Mariah... .Will he get that selfie? Will he get to discuss The Obsessed Podcast? Will he get his vinyl AND Ghia's Harper' Bazaar magazine signed?Will She remember who he even is?. Listen to this week's episode to find out.... Don't forget to rate, review & subscribe to The Obsessed Podcast, available on all streaming platformsFollow us on all social media platforms for constant updates all at @the_obsessed_podcast

November is synonymous with Black Friday, great deals but what cost? Over consumption is endangering our already fragile planet. Is it time to change our ways? This week Do You Really Know is highlighting concepts and initiatives about reducing our consumption. You might have heard of ‘reduce, reuse, recycle' a motto with the aim of encouraging us to think about how we consume and consider the impact that buying lots of stuff has on the planet. But now the high end department store Selfridges has launched a new campaign, ‘Project Earth' to try and change the way we shop: resale, repair, rental and refill is their response to customers' growing demands for sustainable shopping and move away from fast fashion and disposable goods. What is the aim? How will it work? What other changes has Selfridges planned? In under 3 minutes, we answer your questions ! To listen to the latest episodes, click here: ⁠⁠How can I stay trendy buying only second hand clothes?⁠⁠ ⁠⁠What are the best ways to reuse my household waste?⁠⁠ ⁠⁠What is premium mediocre - the illusion of luxury?⁠⁠ A Bababam Originals podcast written and realised by Amber Minogue. First Broadcast: 4/10/2022 Learn more about your ad choices. Visit megaphone.fm/adchoices

That beautiful pitch you sent months ago? The one that never received a response and left you feeling completely rejected? This silence almost never means what you think it means. After two years of rejection from Selfridges, I was told I "wasn't fashionable enough." Instead of giving up, I created fashion-inspired flower arrangements and turned up at their offices. That persistence became the foundation of one of my most important business relationships. Here's what I've learnt about the difference between thoughtful persistence and being pushy, and why your gentle nature is actually your biggest business strength when building a creative business.   Key Moments: [02:30] Why persistence only got 12% of votes despite being what holds people back most [03:58] The story of 20 beautifully crafted cards that received zero responses [05:37] What silence really means (and why our minds jump to rejection) [07:15] My Selfridges story: two years of "no" becoming my most important business relationship [11:44] The truth about creative professionals and why your "too much" probably isn't [12:53] When persistence works and when it becomes problematic  [17:31] The golden rule of follow-up: adding value rather than adding to to-do lists [18:25] Five practical strategies for thoughtful persistence [20:34] About the Free Guide and how it can help you.   Notable Quotes: "Your version of 'rude or pushy or annoying' is probably most people's version of 'thoughtfully persistent.'" "Most of the time, when we think we're hearing 'not ever,' we're actually hearing 'not right now.'"   Resources Mentioned: Free Persistence Guide: Thoughtful Persistence: Why Silence Doesn't Mean No Read: This Week's  Full Journal Post Link: The Base Notes Waitlist Subscribe to our Weekly newsletter Website: www.philippacraddock.com Email: news@philippacraddock.com   Share Your Insights: If today's episode gave you the courage to send that follow-up message you've been putting off, I'd love to hear about it. Have you experienced a situation where persistence paid off in ways you didn't expect? Share your experience with me over on Instagram or through DM's. I always read all your thoughts and comments however old the episode!   Never Miss an Episode: Subscribe to my weekly newsletter  for behind-the-scenes insights and be the first to know about new episodes. You'll also get exclusive resources and first access to new offerings.  

Happy 4th of July! In Episode 57, the hosts catch up after a break and discuss some feedback, including one listener/viewer who asks the hosts to share something that listeners might not know about themselves. Then Lucien leads a Deep Dive into the return of Ronaldo to Saudi Arabia. He's back! While the price tag is massive, it is very likely worth every penny for Saudi Arabia. Saudi Arabia is experiencing an extraordinary phase of growth, with undertakings that reinforce its global presence and soft power. The landmark decision for Cristiano Ronaldo to continue his career at Al Nasser - with a staggering price tag - is not merely about football; it's a strategic investment in soft power, one that so far has paid off in measurable and immeasurable ways for the Kingdom. Ronaldo, a global icon with unparalleled influence, enhances the Saudi Pro League's reputation and draws international attention to the kingdom's transformation. He's also added a real-world dollar value boost to the Kingdom's diversification goals - one that Lucien attempts to calculate in the Deep Dive.  Ronaldo's original move to Saudi Arabia catalyzed an influx of other renowned players like Benzema, Neymar, and many more into the Saudi Pro League, significantly boosting its global profile. Broadcast reach has expanded dramatically, and sponsorship inflows have surged, underscoring football's capacity to act as a uniting force. Beyond economic impacts, Ronaldo serves as an aspirational figure for Saudi Arabia's youth. The kingdom can leverage his global visibility to promote fitness, discipline, and healthy living—cornerstones of a vibrant society envisioned in Vision 2030. The hosts then get to the news including: •Selfridges, now a PIF company, launches insider member's only club •Michelin Stars are coming to the Kingdom •99 future culinary leaders graduate from the ZADK Culinary Arts Academy •Expo 2030: A New Horizon in Riyadh, with PIF now on board

What if you could turn something destined for the landfill into a thriving business that's now sold in luxury stores like Selfridges and Bloomingdale's? Charlotte Liebling noticed a heartbreaking problem while volunteering at a charity shop: donated stuffed animals were going straight into the bin or being sold as dog toys, despite the love and memories attached to them. Instead of accepting this waste, Charlotte saw an opportunity. She created Love Before, what she calls a "sustainable soft toy adoption agency" that's now facilitated over 10,000 adoptions and built partnerships with some of the world's most prestigious retailers. Charlotte runs it while still working another full-time job, proving that with the right systems and passionate community, you can scale a side hustle to impressive heights. Tune in to Episode 679of the Side Hustle Show to learn: How to find profitable opportunities in waste streams Creative marketing strategies that cost zero dollars Building retail partnerships with luxury brands Full Show Notes: Free Inventory: The Sustainable Stuffed Animal Side Hustle New to the Show? Get your personalized money-making playlist ⁠⁠⁠here⁠⁠⁠! Sponsors: ⁠⁠⁠Mint Mobile⁠⁠⁠⁠⁠ — Cut your wireless bill to $15 a month! ⁠⁠⁠⁠⁠Indeed⁠⁠⁠⁠⁠ – Start hiring NOW with a $75 sponsored job credit to upgrade your job post! ⁠⁠⁠⁠⁠OpenPhone⁠⁠⁠⁠⁠ — Get 20% off of your first 6 months! ⁠⁠⁠⁠⁠Shopify⁠⁠⁠⁠⁠ — Sign up for a $1 per month trial!

In this episode of the Circular Economy Show, our guests Georgie Rose from Selfridges and Simon Davies from VISA tell us how they have been working together to find out.Collaborating with Mindworks Marketing to optimise messaging and branding for promoting circular shopping behaviours, Georgie and Simon discuss how their behavioural lab has been bridging the gap between customer intent and action.Listen to this episode to hear:How the behavioural lab initiative focuses on subtle language variations to influence customer behavior towards circularity How current efforts are focusing on beauty products to make refills as appealing as buying new ones How the initiative is working to embed circular shopping as a norm and make it more intuitive and excitingLearn more:Read ‘The marketing playbook for a circular economy'Don't miss last week's episode, Ep 185: How can marketers turn ideas into impactful action?Check out episode 176:  Driving demand for circular economy: What marketers need to knowMake sure you're subscribed to the Circular Economy Show to find out about our future episodes on the marketing playbookIf you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your hosts are Paul Marden and Andy Povey.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. Show references:  Anna Preedy, Director M+H Showhttps://show.museumsandheritage.com/https://www.linkedin.com/in/annapreedy/Jon Horsfield, CRO at Centegra, a Cinchio Solutions Partnerhttps://cinchio.com/uk/https://www.linkedin.com/in/jon-horsfield-957b3a4/Dom Jones, CEO, Mary Rose Trust https://maryrose.org/https://www.linkedin.com/in/dominicejones/https://www.skipthequeue.fm/episodes/dominic-jonesPaul Woolf, Trustee at Mary Rose Trusthttps://maryrose.org/https://www.linkedin.com/in/paul-woolf/Stephen Spencer, Ambience Director, Stephen Spencer + Associateshttps://www.stephenspencerassociates.com/https://www.linkedin.com/in/customerexperiencespecialist/https://www.skipthequeue.fm/episodes/stephen-spencerSarah Bagg, Founder, ReWork Consultinghttps://reworkconsulting.co.uk/https://www.linkedin.com/in/sarahbagg/https://www.skipthequeue.fm/episodes/sarah-baggJeremy Mitchell, Chair of Petersfield Museum and Art Galleryhttps://www.petersfieldmuseum.co.uk/https://www.linkedin.com/in/jeremy-mitchell-frsa-4529b95/Rachel Kuhn, Associate Director, BOP Consultinghttps://www.bop.co.uk/https://www.linkedin.com/in/kuhnrachel/  Transcriptions:Paul Marden: Welcome to Skip the Queue, the podcast for people working in and working with visitor attractions. You join me today, out and about yet again. This time I am in London at Olympia for the Museums and Heritage Show. Hotly anticipated event in everybody's diary. We all look forward to it. Two days of talks and exhibitions and workshops. Just a whole lot of networking and fun. And of course, we've got the M and H awards as well. So in this episode, I am going to be joined by a number of different people from across the sector, museum and cultural institution professionals, we've got some consultants, we've got some suppliers to the industry, all pretty much giving us their take on what they've seen, what they're doing and what their thoughts are for the year ahead. So, without further ado, let's meet our first guest. Andy Povey: Hi, Anna. Welcome to Skip the Queue. Thank you for giving us some of your time on what must be a massively busy day for you. I wonder if you could just tell the audience who you are, what you do, a little bit about what museums and heritage is, because not everyone listening to the podcast comes from the museum sector. Anna Preedy: Andy, thanks. This is a great opportunity and always really lovely to see your happy smiley face at the Museums and Heritage Show. So M and H, as we're often referred to as, stands for Museums and Heritage and we're a small business that organises the principal trade exhibition for the Museums and Heritage sector that could be broadened, I suppose, into the cultural sector. We also have the awards ceremony for the sector and an online magazine. So we are Museums and Heritage, but we're often referred to as M and H and we've been around for a very long time, 30 plus years. Andy Povey: Oh, my word. Anna Preedy: I know. Andy Povey: And what's your role within the organisation? Your badge says Event Director today. That's one of many hats. Anna Preedy: I'm sure it is one of many hats because we're a very small team. So I own and manage the events, if you like. M and H is my baby. I've been doing it for a very long time. I feel like I'm truly immersed in the world of museums and heritage and would like to think that as a result of that, I kind of understand and appreciate some of the issues and then bring everyone together to actually get in the same room and to talk them through at the show. So, yeah, that's what we're about, really. Andy Povey: In a shorthand and obviously the show. We're in the middle of West London. It's a beautifully sunny day here at Olympia. The show is the culmination, I suppose of 12 months of work. So what actually goes in? What does a normal day look like for you on any month other than May? Anna Preedy: Yeah, it was funny actually. Sometimes people, I think, well, what do you do for the rest of the year? You just turn up to London for a couple of days, just turn up delivering an event like this. And also our award scheme is literally three, six, five days of the year job. So the moment we leave Olympia in London, we're already planning the next event. So it really is all encompassing. So I get involved in a lot. As I say, we're a small team, so I'm the person that tends to do most of the programming for the show. So we have 70 free talks. Everything at the show is free to attend, is free to visit. So we have an extensive programme of talks. We have about 170 exhibitors. Anna Preedy: So I'm, although I have a sales team for that, I'm managing them and looking after that and working with some of those exhibitors and then I'm very much involved in our awards. So the Museums and Heritage Awards look to celebrate and reward the very best in our sector and shine the spotlight on that not just in the UK but around the world. So we have a judging panel and I coordinate that. So pretty much every decision, I mean you look at the colour of the carpet, that which incidentally is bright pink, you look at the colour of the carpet here, who made the decision what colour it would be in the aisles this year it was me. So I, you know, I do get heavily involved in all the nitty gritty as well as the biggest strategic decisions. Andy Povey: Fantastic. Here on the show floor today it is really busy, there are an awful lot of people there. So this is all testament to everything that you've done to make this the success that it is. I'm sure that every exhibitor is going to walk away with maybe not a full order book, but definitely a fistful of business cards. Anna Preedy: I think that's it, what we really want. And we sort of build this event as the big catch up and we do that for a reason. And that is really to kind of give two days of the year people put those in their diary. It's a space where people can come together. So you know, there'll be people here standing on stands who obviously and understandably want to promote their product or service and are looking to generate new business. And then our visitors are looking for those services and enjoying the talks and everyone comes together and it's an opportunity to learn and network and connect and to do business in the broadest possible sense. Really. Andy Povey: No, I think that the line, the big catch up really sums the show up for me. I've been. I think I worked out on the way in this morning. It's the 15th time I've been to the show. It's one of my favourite in the year because it is a fantastic mix of the curatorial, the commercial, everything that goes into running a successful museum or heritage venue. Anna Preedy: I mean, it's funny when people ask me to summarise. I mean, for a start, it's quite difficult. You know, really, it should be museums, galleries, heritage, visitor, attractions, culture. You know, it is a very diverse sector and if you think about everything that goes into making a museum or a gallery or a historic house function, operate, engage, it's as diverse as the organisational types are themselves and we try and bring all of that together. So, you know, whether you are the person that's responsible for generating income in your organisation, and perhaps that might be retail or it might be catering, it could be any. Any stream of income generation, there's going to be content for you here just as much as there's going to be content for you here. Anna Preedy: If you are head of exhibitions or if you are perhaps wearing the marketing hat and actually your job is, you know, communications or audience development, we try and represent the sector in its broadest scope. So there is something for everyone, quite. Andy Povey: Literally, and that's apparent just from looking on the show floor. So with all of your experience in the museum sector, and I suppose you get to see. See quite an awful lot of new stuff, new products. So what are you anticipating happening in the next sort of 6 to 12 months in our sector? Anna Preedy: I mean, that's a big question because, you know, going back to what were just saying, and the kind of different verticals, if you like, that sit within the sector, but I think the obvious one probably has to be AI, and the influence of that. I'm not saying that's going to change everything overnight. It won't, but it's. You can see the ripples already and you can see that reflected out here on the exhibition floor with exhibitors, and you can also see it in our programme. So this sort of AI is only, you know, one aspect of, you know, the bigger, wider digital story. But I just think it's probably more about the sector evolving than it is about, you know, grand sweeping changes in any one direction. Anna Preedy: But the other thing to say, of course, is that as funding gets more the sort of the economic landscape, you know, is tough. Undeniably so. So generating revenue and finding new ways to do that and prioritising it within your organisation, but not at the expense of everything else that's done. And it should never be at the expense of everything else that's done. And it's perfectly possible to do both. Nobody's suggesting that it's easy, nothing's easy but, you know, it's possible. Anna Preedy: And I think the show here, and also what we do online in terms of, you know, news and features, all of that, and what other organisations are doing in this sector, of course, and the partners we work with, but I think just helping kind of bridge that gap really, and to provide solutions and to provide inspiration and actually, you know, there's no need to reinvent the wheel constantly. Actually, I think it was somebody that worked in the sector. I'm reluctant to names, but there was somebody I remember once saying, well, know, stealing with glee is kind of, you know, and I think actually, you know, if you see somebody else is doing something great and actually we see that in our wards, you know, that's the whole point. Let's shine a spotlight on good work. Well, that might inspire someone else. Anna Preedy: It's not about ripping something off and it's not absolute replication. But actually, you know, scalable changes in your organisation that may have been inspired by somebody else's is only a good thing as well. Andy Povey: It's all that evolutionary process, isn't it? So, great experience. Thank you on behalf of everybody that's come to the show today. Anna Preedy: Well, thank you very much. I love doing it, I really genuinely do and there is nothing like the buzz of a busy event. Jon Horsfield: Yeah, My name is Jon Horsfield, I'm the Chief Revenue Officer of Cincio Solutions. Andy Povey: And what does Cincio do? Jon Horsfield: We provide F and B technology, so kiosks, point of sale payments, kitchen systems, inventory, self checkout to the museums, heritage zoos, aquariums and hospitality industries. Andy Povey: Oh, fantastic. So I understand this is your first time here at the Museums and Heritage Show. Jon Horsfield: It is our first time. It's been an interesting learning curve. Andy Povey: Tell me more. Jon Horsfield: Well, our background is very much within the hospitality. We've been operating for about 20 to 23 years within the sort of high street hospitality side of things. Some of our London based listeners may have heard of Leon Restaurants or Coco Di Mama, we've been working with them for over 20 years. But we're looking at ways of bringing that high street technology into other industries and other Verticals and the museums and heritage is a vertical that we've identified as somewhere that could probably do with coming into the 21st century with some of the technology solutions available. Andy Povey: I hear what you're saying. So what do you think of the show? What are your first impressions? Give me your top three tips. Learning points. Jon Horsfield: Firstly, this industry takes a long time to get to know people. It seems to be long lead times. That's the first learning that we've had. Our traditional industry in hospitality, people will buy in this industry. It's going to take some time and we're happy about that. We understand that. So for us, this is about learning about know about how the industry works. Everybody's really friendly. Andy Povey: We try. Yeah. Jon Horsfield: That's one of the first things that we found out with this. This industry is everybody is really friendly and that's quite nice. Even some of our competitors, we're having nice conversations with people. Everybody is really lovely. The third point is the fact that I didn't know that there were so many niche markets and I found out where my mother buys her scarves and Christmas presents from. So it's been really interesting seeing the different types of things that people are looking for. We've sort of noticed that it's really about preservation. That's one of the main areas. There's a lot of things about preservation. Another one is about the display, how things are being displayed, and lots of innovative ways of doing that. But also the bit that we're really interested in is the commercialization. Jon Horsfield: There's a real push within the industry to start to commercialise things and bring in more revenue from the same people. Andy Povey: Yeah, yeah. I mean, that's all about securing the destiny so that you're not reliant on funding from external parties or government and you taking that control. So what do you do at Centrio that helps? Jon Horsfield: Well, first of all. First of all, I would say the efficiencies that we can bring with back office systems integrations. We're very well aware of what we do, we're also aware of what we don't do. So, for example, we're not a ticketing provider, we're a specialist retail and F and B supplier. So it's about building those relationships and actually integrating. We've got a lot of integrations available and we're very open to that. So that's the first thing. But one of the key things that we're trying to bring to this industry is the way that you can use technology to increase revenue. So the kiosks that we've got here, it's proven that you'll get a minimum average transaction value increase of 10 to 15%. Andy Povey: And what do you put that down to? Jon Horsfield: The ability to upsell. Okay, with kiosks, as long as, if you put, for example, with a burger, if you just have a nice little button, say would you like the bacon fries with that? It's an extra few pounds. Well, actually if you've got an extra few pounds on every single transaction, that makes an incredible difference to the bottom line. From the same number of customers. Some of our clients over in the USA have seen an ATV increase above to 60% with the use of kiosks. Andy Povey: And that's just through selling additional fries. Jon Horsfield: Exactly. People will. I went to a talk many years ago when people started to adopt kiosks and the traditional thing is the fact that people will order two Big Macs and a fries to a kiosk, but when you go face to face, they will not order two Big Macs and a fries. Andy Povey: So you're saying I'm a shy fatty who's basically. Jon Horsfield: Absolutely not. Absolutely not, Andy. Absolutely not. So that's really what it's about. It's about using the sort of the high street technology and applying that to a different industry and trying to bring everybody along with us. Dominic Jones: And you need to listen to the Skip the Queue. It's the best podcast series ever. It'll give you this industry. Paul Marden: Perfect. That was a lovely little sound bite. Dom, welcome. Dominic Jones: It's the truth. It's the truth. I love Skip the Queue. Paul Marden: Welcome back to Skip the Queue. Paul, welcome. For your first time, let's just start with a quick introduction. Dom, tell everybody about yourself. Dominic Jones: So I'm Dominic Jones, I'm the chief executive of the Mary Rose Trust and I'm probably one of Skip the Queue's biggest fans. Paul Marden: I love it. And biggest stars. Dominic Jones: Well, I don't know. At one point I was number one. Paul Marden: And Paul, what about yourself? What's your world? Paul Woolf: Well, I'm Paul Woolf, I've just joined the Mary Rose as a trustee. Dom's been kind of hunting me down politely for a little bit of time. When he found out that I left the King's Theatre, he was very kind and said, right, you know, now you've got time on your hands, you know, would you come over and help? So yeah, so my role is to support Dom and to just help zhuzh things up a bit, which is kind of what I do and just bring some new insights into the business and to develop It a bit. And look at the brand, which is where my skills. Dominic Jones: Paul is underselling himself. He is incredible. And the Mary Rose Trust is amazing. You haven't visited. You should visit. We're in Portsmouth Historic Dock blog. But what's great about it is it's about attracting great people. I'm a trustee, so I'm a trustee for good whites. I'm a trustee for pomp in the community. I know you're a trustee for kids in museums. I love your posts and the fact that you come visit us, but it's about getting the right team and the right people and Paul has single handedly made such a difference to performance art in the country, but also in Portsmouth and before that had a massive career in the entertainment. So we're getting a talent. It's like getting a Premiership player. And we got Paul Woolf so I am delighted. Dominic Jones: And we brought him here to the Museum Heritage show to say this is our industry because we want him to get sucked into it because he is going to be incredible. You honestly, you'll have a whole episode on him one day. Paul Marden: And this is the place to come, isn't it? Such a buzz about the place. Paul Woolf: I've gone red. I've gone red. Embarrassed. Paul Marden: So have you seen some talks already? What's been impressive for you so far, Paul? Paul Woolf: Well, we did actually with the first talk we were listening to was all about touring and reducing your environmental impact on touring, which is quite interesting. And what I said there was that, you know, as time gone by and we had this a little bit at theatre actually. But if you want to go for grant funding today, the first question on the grant funding form, almost the first question after the company name and how much money you want is environmental impact. Paul Marden: Yeah, yeah. Paul Woolf: And so if you're going tour and we're looking now, you know, one of the things that Dom and I have been talking about is, you know, Mary Rose is brilliant. It's fantastic. You know, it's great. It's in the dockyard in Portsmouth and you know, so. And, and the Andes, New York, you know, everywhere. Dominic Jones: Take her on tour. Paul Woolf: Why isn't it on tour? Yeah. Now I know there are issues around on tour. You know, we've got the collections team going. Yeah, don't touch. But nonetheless it was interesting listening to that because obviously you've got to. Now you can't do that. You can't just put in a lorry, send it off and. And so I thought that was quite interesting. Dominic Jones: Two, it's all the industry coming together. It's not about status. You can come here as a student or as a CEO and you're all welcome. In fact, I introduced Kelly from Rubber Cheese, your company, into Andy Povey and now you guys have a business together. And I introduced them here in this spot outside the men's toilets at Museum and Heritage. Paul Woolf: Which is where we're standing, by the way. Everybody, we're outside the toilet. Dominic Jones: It's the networking, it's the talks. And we're about to see Bernard from ALVA in a minute, who'll be brilliant. Paul Marden: Yes. Dominic Jones: But all of these talks inspire you and then the conversations and just seeing you Andy today, I'm so delighted. And Skip the Queue. He's going from strength to strength. I love the new format. I love how you're taking it on tour. You need to bring it to the May Rose next. Right. Paul Marden: I think we might be coming sometimes soon for a conference near you. Dominic Jones: What? The Association of Independent Museums? Paul Marden: You might be doing an AIM conference with you. Dominic Jones: Excellent. Paul Marden: Look, guys, it's been lovely to talk to you. Enjoy the rest of your day here at M and H. Paul Marden: Stephen, welcome back to Skip the Queue. Stephen Spencer: Thank you very much. Paul Marden: For listeners, remind them what you do. Stephen Spencer: So I'm Stephen Spencer. My company, Stephen Spencer Associates, we call ourselves the Ambience Architects because we try to help every organisation gain deeper insight into the visitor experience as it's actually experienced by the visitor. I know it sounds a crazy idea, really, to achieve better impact and engagement from visitors and then ultimately better sustainability in all senses for the organisation. Paul Marden: For listeners, the Ambience Lounge here at M and H is absolutely rammed at the moment. Stephen Spencer: I'm trying to get in myself. Paul Marden: I know, it's amazing. So what are you hoping for this networking lounge? Stephen Spencer: Well, what we're aiming to do is create a space for quality conversations, for people to meet friends and contacts old and new, to discover new technologies, new ideas or just really to come and have a sounding board. So we're offering free one to one advice clinic. Paul Marden: Oh, really? Stephen Spencer: Across a whole range of aspects of the visitor journey, from core mission to revenue generation and storytelling. Because I think, you know, one of the things we see most powerfully being exploited by the successful organisations is that kind of narrative thread that runs through the whole thing. What am I about? Why is that important? Why should you support me? How do I deliver that and more of it in every interaction? Paul Marden: So you're Having those sorts of conversations here with people on a one to one basis. Stephen Spencer: Then we also are hosting the structured networking event. So all of the sector support organisations that are here, they have scheduled networking events when really people can just come and meet their peers and swap experiences and again find new people to lean on and be part of an enriched network. Paul Marden: Absolutely. So we are only half a day in, not even quite half a day into a two day programme. So it's very early to say, but exciting conversations, things are going in the direction that you hoped for. Stephen Spencer: Yes, I think, I mean, we know that the sector is really challenged at the moment, really, the fact that we're in now such a crazy world of total constant disruption and uncertainty. But equally we offer something that is reassuring, that is enriching, it's life enhancing. We just need to find better ways to, to do that and reach audiences and reach new audiences and just keep them coming back. And the conversations that I've heard so far have been very much around that. So it's very exciting. Paul Marden: Excellent. One of themes of this episode that we'll be talking to lots of people about is a little bit of crystal ball gazing. You're right, the world is a hugely, massively disrupted place at the moment. But what do you see the next six or 12 months looking like and then what does it look like for the sector in maybe a five year time horizon? Stephen Spencer: Okay, well, you don't ask easy questions. So I think there will be a bit of a kind of shaking down in what we understand to be the right uses of digital technology, AI. I think we see all the mistakes that were made with social media and what it's literally done to the world. And whilst there are always examples of, let's say, museums using social media very cleverly and intelligently, we know that's against the backdrop of a lot of negativity and harm. So why would we want to repeat that, for example, with generative AI? Paul Marden: Indeed. Stephen Spencer: So I heard a talk about two years ago at the VAT conference about using AI to help the visitor to do the stuff that is difficult for them to do. In other words, to help them build an itinerary that is right for them. And I think until everyone is doing that, then they should be very wary of stepping off the carpet to try and do other things with it. Meanwhile, whilst it's an immersive experience, it is not just sitting in, you know, with all respect to those that do this, A, you know, surround sound visual box, it is actually what it's always been, which is meeting real people in authentic spaces and places, you know, using all the senses to tell stories. So I think we will need to see. Stephen Spencer: I've just been given a great coffee because that's the other thing we're offering in the coffee. It's good coffee. Not saying you can't get anywhere else in the show, just saying it's good here. Yeah. I think just some realism and common sense creeping into what we really should be using these technologies for and not leaving our visitors behind. I mean, for example, you know, a huge amount of the natural audience for the cultural sector. You know, people might not want to hear it, but we all know it's true. It's older people. And they aren't necessarily wanting to have to become digital natives to consume culture. So we shouldn't just say, you know, basically, unless you'll download our app, unless you'll do everything online, you're just going to be left behind. That's crazy. It doesn't make good business sense and it's not right. Stephen Spencer: So I just think some common sense and some. Maybe some regulation that will happen around uses of AI that might help and also, you know, around digital harms and just getting back to some basics. I was talking to a very old colleague earlier today who had just come back from a family holiday to Disney World, and he said, you know, you can't beat it, you cannot beat it. For that is immersive. Paul Marden: Yeah, absolutely. But it's not sealed in a box. Stephen Spencer: No, no. And it really. It's a bit like Selfridges. I always took out. My favourite store is Selfridges. It still does what Harry Gordon Selfridge set out to do. He said, "Excite the mind and the hand will reach for the pocket." I always say. He didn't say excite the eye, he said, excite the mind. Paul Marden: Yeah. Stephen Spencer: The way you do that is through all the senses. Paul Marden: Amazing. Stephen Spencer: And so, you know, digital. I'm sure he'd be embracing that. He would be saying, what about the rest of it? Paul Marden: How do you add the human touch to that? Yeah. I was at Big Pit last week. Stephen Spencer: As they reopened, to see this. Yeah. Paul Marden: And it was such an amazing experience walking through that gift shop. They have so subtly brought the museum into the gift shop and blended the two really well. Stephen Spencer: Yes. And I think that raises the bar. And again, if you want to make more money as a museum, you need to be embracing that kind of approach, because if you just carry on doing what you've always done, your revenue will go down. Paul Marden: Yes. Stephen Spencer: And we all know your revenue needs to go up because other. Other sources of income will be going down. Paul Marden: Sarah, welcome back to Skip the Queue last time you were here, there was a much better looking presenter than, you were in the Kelly era. Sarah Bagg: Yes, we were. Paul Marden: It's almost as if there was a demarcation line before Kelly and after Kelly. Why don't you just introduce yourself for me? Tell the listeners what it is that you do. Sarah Bagg: So I'm Sarah Bagg. I'm the founder of Rework Consulting. The last time I spoke, it wasn't that long after our launch. I think like two and a half years ago. We've just had our third birthday. Paul Marden: Wow. Sarah Bagg: Which is completely incredible. When we first launched rework, were specifically for the visitor attractions industry and focused on ticketing. Paul Marden: Yep. Sarah Bagg: So obviously we are a tech ticketing consultancy business. In the last three and a half years we've grown and now have five verticals. So attractions are one of them. Paul Marden: And who else do you work with then? Sarah Bagg: So the art, the leisure industry. So whether it be activity centres, cinemas, bowling centres and then live entertainment. So it could be anything from sports, festivals etc and the arts, like theatres or. Paul Marden: So closely aligned to your attractions. Then things that people go and do but different kinds of things loosely. Sarah Bagg: Say they're like live entertainment. Paul Marden: I like that. That's a nice description. So this must be Mecca for you to have all of these people brought together telling amazing stories. Sarah Bagg: I think how I would sum up museum and heritage today is that I think we're kind of going through a period of like being transformed, almost like back. People are reconstructing, connecting with real experiences and with people. Paul Marden: Yeah. Sarah Bagg: And I would like to think that tech is invisible and they're just to support the experience. I think there's a lot of things that are going on at the moment around, you know, bit nostalgia and people dragging themselves back to the 90s. And there's a lot of conversations about people and customer service and experience. And although technology plays a huge part in that, I would still like to think that people come first and foremost, always slightly weird from a technology consultant. Paul Marden: Well, nobody goes to a visitor attraction to be there on their own and interact with technology. That's not the point of being there. Yeah. Interesting talks that you've been today. Sarah Bagg: I think one of my favourite was actually one of the first of the day, which was about. Of how do you enhance the visitor experience through either like music and your emotions and really tapping into how you feel through, like all your different senses. Which was one of Stephen's talks which I really enjoyed. Paul Marden: That's really interesting. Sarah Bagg: I think if people like look at the visitor industry and across the board, that's why I'm so keen to stay, like across four different sectors, we can learn so much pulling ideas from like hospitality and restaurants and bars.Paul Marden: Completely. Sarah Bagg: Even if you think about like your best, there's a new bar there, so you can not very far from my home in Brighton and the service is an amazing. And the design of the space really caters for whether you're in there with 10 people or whether you're sat at the bar on your own. It doesn't exclude people, depending on what age you are or why you gone into the bar. And I think we can learn a lot in the visitor attractions industry because there's been a lot of talk about families today. I don't have children and I think that there, you need. Sarah Bagg: We need to think more about actually that lots of other people go to visitor attractions Paul Marden: Completely. Sarah Bagg: And they don't necessarily take children and they might want to go on their own. Yes, but what are we doing to cater for all of those people? There's nothing. Paul Marden: How do you make them feel welcome? How do you make them feel like they're a first class guest? The same as everybody else. Yeah. So where do you see the sector going over the next few years based on what you've seen today? Sarah Bagg: I think there'll be a lot more diversification between sectors. There's definitely a trend where people have got their assets. You know, like if you're looking at things like safari parks and zoos, places that have already got accommodation, but maybe like stately houses where there used to be workers that were living in those cottages or whatever, that they're sweating their assets. I think it would be interesting to see where tech takes us with that because there has been a tradition in the past that if you've got like, if your number one priority to sell is being like your hotel, then you would have like a PMS solution. But if it's the other way around, your number one priority is the attraction or the venue and you happen to have some accommodation, then how is that connecting to your online journey? Sarah Bagg: Because the last thing you want is like somebody having to do two separate transactions. Paul Marden: Oh, completely drives me crazy. Sarah Bagg: One thing I would also love to see is attractions thinking beyond their 10 till 6 opening hours completely. Because some days, like restaurants, I've seen it, you know, maybe they now close on Mondays and Tuesdays so they can give their staff a day off and they have different opening hours. Why are attractions still fixated in like keeping these standard opening hours? Because actually you might attract a completely different audience. There used to be a bit of a trend for like doing museum late. So I was speaking to a museum not very long ago about, you know, do they do like morning tours, like behind the scenes, kind of before it even opens. And I think the museum particularly said to me, like, "Oh, we're fine as we are.". Paul Marden: I've never met a museum that feels fine where it is at the moment. Sarah Bagg: But I guess the one thing I would love to see if I could sprinkle my fairy dus. Paul Marden: Come the revolution and you're in charge. Sarah Bagg: And it's not like, it's not even like rocket science, it's more investment into training and staff because the people that work in our industry are like the gold, you know, it's not tech, it's not pretty set works, it's not like fancy display cases. Yes, the artefacts and stuff are amazing. Paul Marden: But the stories, the people stuff. Yeah. Sarah Bagg: Give them empowerment and training and make the customer feel special. Paul Marden: Yes. Sarah Bagg: When you leave, like you've had that experience, you're only ever going to get that from through the people that you interact with completely. Paul Marden: Jeremy, hello. Welcome to Skip the Queue. We are, we are being slightly distracted by a dinosaur walking behind us. Such is life at M and H show. Jeremy Mitchell: Yeah. Paul Marden: So. Jeremy Mitchell: Well, anything to do with museums and dinosaurs, always great crowd pleasers. Paul Marden: Exactly, exactly. So is this your first time at M and H or have you been before? Jeremy Mitchell: Been before, but probably not for 10 years or more. It was, yes. I remember last time I came the theatres were enclosed so they were partitioned all the way around. Paul Marden: Right. Jeremy Mitchell: But because it's so popular now that would not just not would not work. It's a long time ago. It shows how long I've been volunteering. Paul Marden: In museums, doesn't it? So for our listeners, Jeremy, just introduce yourself and tell everyone about the role that you've got at the Petersfield Museum. Jeremy Mitchell: Okay, so I'm Jeremy Mitchell. I'm a trustee at Petersfield Museum now Petersfield Museum and Art Gallery. I'm actually now chair of trustees. Paul Marden: Paint a little picture for us of Petersfield Museum then. What could someone expect if they came to you? Apart from, as I understand, a very good cup of coffee. Jeremy Mitchell: A very good cup of coffee. Best in Petersfield. And that's not bad when there are 32 competitors. You'll get a little bit of everything you'll get a bit of. You'll get the story of Petersfield, but you'll get so much more. We've got collections of costume going back to the mid 18th century. We've got work of a local artist, Flora Torte, one of those forgotten female artists from between the wars. She's a story that we will be exploring. We've got, in partnership with the Edward Thomas Fellowship, a big archive of books and other artefacts by and about Edward Thomas, who was a poet, writer, literary critic. He's one of the poets killed in the First World War. But he's not well known as a war poet because he was writing about the impact of war on life at home. Jeremy Mitchell: So he's now more well known as a nature poet. Paul Marden: So you're telling the story not just of the place, you're telling the story of the people that have produced great art or had an impact on Petersfield. Jeremy Mitchell: Yes. And their networks and how they might relate to Petersfield in turn. And we've got the costume collection I mentioned going back to the mid 18th century, which came from Bedale School. They've all got stories to them. Paul Marden: Interesting. Jeremy Mitchell: This came from Bedale School, which is a private school on the edge of Petersfield. It was actually collected by their drama teacher between the 1950s and the 1970s. Paul Marden: Wow. Jeremy Mitchell: Because she believed in authenticity. So if she was putting on a 19th century production, she would want genuine 19th century clothes. Paul Marden: Let me tell you, my drama productions in a 1980s comprehensive did not include authentic 19th century costumes. Jeremy Mitchell: If were doing something like that at school, their parents would have been, all right, go down to the jumble sale, buy some material, make something that looks something like it. Paul Marden: Yeah. Jeremy Mitchell: But no, she was, well, if you haven't got anything in your attic that's suitable, please send me some money because there's a sale at Sotheby's in three months. Time off costume from the period. Paul Marden: Excellent. Jeremy Mitchell: And we've got some lovely pieces in there. When we put on the Peggy Guggenheim exhibition, which is what were talking about earlier today here, were able to bring in costume from the 1930s, Chanel dress, other high quality, not. Not necessarily worn by Peggy Guggenheim, but her. Paul Marden: Authentic of the period. Jeremy Mitchell: Authentic of the period. But her son was at Bedale, so she could have been asked to donate. Paul Marden: So. Okay. Jeremy Mitchell: Highly unlikely, but it was similar to items that she had been photographed in or would have been. Would have been wearing. Paul Marden: So tell me about the. The presentation. How was that? Jeremy Mitchell: It went so quickly. Paul Marden: Oh, yes. You get in the zone don't you? Jeremy Mitchell: You get in the zone. But it flowed and Louise was great. Louise had done the bulk of the. The work. She prepared the presentation that visually told the story of the exhibition and its outcomes and impacts. And I filled in the boring book, I call it the BBC, the boring but crucial. How we funded it, how we organised the project, management around it, the planning and getting buy in from the rest of the trustees at the beginning, because it was potentially a big financial commitment if we hadn't been able to fund it. Paul Marden: Isn't it interesting? So coming to an event like this is always. There's always so much to learn, it's always an enriching experience to come. But it's a great opportunity, isn't it, for a small museum and art gallery such as Petersfield? It feels a little bit like you're punching above your weight, doesn't it, to be invited onto this stage to talk about it. But really you're telling this amazing story and it's of interest to everybody that's here. Jeremy Mitchell: We want to share it. If we've been able to do it, then why can't they? Why can't you? Why can't we all do it? And yes, you need the story, but if you dig deep enough, those stories are there. Paul Marden: Absolutely, Absolutely. One of the things that is a real common conversation here, M and H, is looking forward, crystal ball gazing, talking. There's challenges in the sector, isn't there? There's lots of challenges around funding and I guess as a small museum, you must feel those choppy waters quite acutely. Jeremy Mitchell: Definitely. I mean, we're an independent museum, so we're not affected by spending cuts because we don't get any funding from that area. But the biggest challenge is from the funding perspective. Yes, we have a big income gap every year that we need to bridge. And now that so much more of the sector is losing what was its original core funding, they're all fishing in the same pond as us and they've got. Invariably they've got a fundraising team probably bigger than our entire museum team, let alone the volunteer fundraiser that we've got. So, yes, it is a challenge and you are having to run faster just to stand still. The ability to put on an exhibition like Peggy Guggenheim shows that we are worth it. Paul Marden: Yes, absolutely. Jeremy Mitchell: And the Guggenheim was funded by Art Fund Western loan programme and an Arts Council project grant. And it was a large Arts Council project grant. Paul Marden: So although everyone's fishing in the same pond as you're managing to yeah. To stretch my analogy just a little bit too far, you are managing to. To get some grant funding and. Jeremy Mitchell: Yes. Paul Marden: And lift some tiddlers out the pond. Jeremy Mitchell: Yes. But it was quite clear that with Peggy it was a story that had to be told. Paul Marden: So we talked a little bit about challenging times. But one of the big opportunities at M and H is to be inspired to think about where the opportunities are going forwards. You've had a day here today. What are you thinking as inspiration as next big things for Petersfield Museum. Jeremy Mitchell: I'm finding that really difficult because we're small, we're a small site, Arkansas, I think has got to be a way forward. I miss the talk. But they're all being recorded. Paul Marden: Yes. Jeremy Mitchell: So I shall be picking that one up with interest. But AR is something. We've got police cells. Well, we've got a police cell. Paul Marden: Okay. Jeremy Mitchell: Now, wouldn't it be great to tell an augmented reality story of Victorian justice to kids? Paul Marden: Yes. Jeremy Mitchell: While they're sat in a victory in a Victorian police cell on a hard wooden bench. That is the original bench that this prisoners would have slept on. Paul Marden: I've done enough school visits to know there's enough kids that I could put in a jail just to keep them happy or to at least keep them quiet whilst the rest of us enjoy our visit. Yes. I feel like I need to come to Petersfield and talk more about Peggy because I think there might be an entire episode of Skip the Queue to talk just about putting on a big exhibition like that. Jeremy Mitchell: Yeah, no, definitely. If you drop me an email you can skip the queue and I'll take you around. Paul Marden: Oh lovely, Rachel, welcome to Skip the Queue. You join me here at M and H show. And we've taken over someone's stand, haven't we? I know, it feels a bit weird, doesn't it? Rachel Kuhn: I feel like we're squatting but I. Paul Marden: Feel a little bit like the Two Ronnies, cuz we're sat behind the desk. It's very strange. Which one are you? Anyway, just for listeners. Introduce yourself for me. Tell listeners what it is that you do at BOP Consulting. Rachel Kuhn: Yeah, so I'm Rachel Kuhn, I'm an associate director at BOP and we specialise in culture and the creative economy and kind of working across everything that is to do with culture and creative economy globally. But I lead most of our strategy and planning projects, particularly in the UK and Ireland, generally working with arts, heritage, cultural organisations, from the very earliest big picture strategy through to real nitty gritty sort of operational plans and outside of bop. I'm a trustee for Kids in Museums, where we love to hang, and also a new trustee with the Postal Museum. Paul Marden: Given what you do at bop, this must be like the highlight of the year for you to just soak up what everybody is doing. Rachel Kuhn: I love it. I mean, it's so lovely just going around, chatting to everybody, listening in on the talks and I think that spirit of generosity, you know, like, it just comes across, doesn't it? And it just reminds me why I love this sector, why I'm here. You know, everyone wants to, you know, contribute and it's that whole sort of spirit of what do they say? We know when the tide rises, so do all the boats or all the ships. And I feel like that's the spirit here and it's lovely. Paul Marden: It is such a happy place and it's such a busy, vibrant space, isn't it? What have been the standout things for you that you've seen today? Rachel Kuhn: I think probably on that spirit of generosity. Rosie Baker at the founding museum talking about the incredible work they've done with their events, hires, programmes. Obviously got to give a shout out to the Association of Cultural Enterprise. I've been doing a lot of hanging out there at their stage day. So Gurdon gave us the rundown of the benchmarking this morning. Some really good takeaways from that and Rachel Mackay, I mean, like, obviously. Paul Marden: Want to go into. Rachel Kuhn: You always want to see her. Really good fun, but lovely to hear. She's talking about her strategy, the Visitor Experience strategy. And you know what, I spend so much time going into places looking at these sub strategies, like visual experience strategies that just haven't been written in alignment with the overall strategy. So it's lovely to see that linking through, you know, and obviously I'm from a Visitor Experience background, so hugely passionate about the way that Visitor Experience teams can make visitors feel the organization's values. And that alignment was really impressive. So, yeah, really lovely and loads of great takeaways from all those talks. Paul Marden: I will just say for listeners, all of these talks have been recorded, so everyone's going to be able to download the materials. It take a couple of weeks before they were actually published. But one of the questions that I've asked everybody in these vox pops has been, let's do some crystal ball gazing. It's. It stinks at the moment, doesn't it? The, the, the economy is fluctuating, there is so much going on. What do you see 6 to 12 month view look like? And then let's really push the boat out. Can we crystal ball gaze maybe in five years? Rachel Kuhn: Yeah.  I mean, look, I think the whole problem at the moment and what's causing that sort of nervousness is there's just a complete lack of surety about loads of things. You know, in some ways, you know, many organisations have welcomed the extension for the MPO round, the current round, but for many, you know, that's just pushed back the opportunity to get in on that round that little bit further away. It's caused that sort of nervousness with organisations are having to ride on with the same funding that they asked for some years ago that just doesn't, you know, match, you know, and it's actually a real time cut for them. Paul Marden: Absolutely. Rachel Kuhn: So I think, very hard to say, I don't know that there's much I can say. I feel like as at sea as everyone else, I think about what the landscape looks like in the next six months, but I think that never has there been, you know, a better time than something like this like the M and H show. You know, this is about coming together and being generous and sharing that information and I think reaching out to each other and making sure that we're sort of cross pollinating there. There's so much good stuff going on and we've always been really good at that and I think sometimes when we're feeling a bit down, it feels like, oh, I just don't want to go to something like this and meet others and, you know, get into a bit of a misery cycle. Rachel Kuhn: But actually it's so uplifting to be at something like this. And I think, you know, what we've seen here is at the show today, I think, is organisations being really generous with their experience and their expertise. Suppliers and consultants and supporters of the sector being really generous with their time and their expertise and actually just shows just spending a bit of time with each other, asking things of each other. We've just got loads of stuff to share and we're all really up for it. And I think that generosity is so critical and I mean, obviously I'm going to plug, I've got to plug it. Rachel Kuhn: So, you know, if you are a supplier, if you are a commercial business working in this sector, it might be tough times for you, but it's certainly nowhere near as hard as it is for the arts and cultural heritage organisations in the sector. You know, reach out to them and see how you can support them and help them. I mean, you and I have both been on a bit of a drive recently to try and drum up some sponsorship and corporate support for kids in museums who, you know, an Arts council MPO who we're incredible, incredibly proud to represent and, you know, do reach out to us. If you've been thinking, oh, I just want to sponsor something and I'd love to sponsor us. Paul Marden: Exactly. I mean, there's loads of opportunities when you take kids in museums as an example, loads of opportunities for. And this is what Arts Council wants us to do. They want us to be more independent, to generate more of our own funding and we've got a great brand, we do some amazing work and there's lots of opportunities for those commercial organisations who align with our values to help to support us. Rachel Kuhn: So I think you asked me there about what's in the next year. So next year, six months, I don't know is the answer. I think it's just a difficult time. So my advice is simply get out there, connect, learn from each other, energise each other, bring each other up. Let's not get into that sort of doom cycle. That's very easy next five years. You know what, I've had some really interesting meetings and conversations over the last. Well, one particularly interesting one today, some other ones about some funds that might be opening up, which I think is really exciting. You know, we've seen this really big challenge with funding, you know, slowing funding going in much larger amounts to a smaller number of large organisations and that causes real problems. But I think there might be a small turnaround on that. Rachel Kuhn: I'm not crumbs in the earth. I think it's still tough times. But that was really exciting to hear about. I'm also seeing here at the show today. I've been speaking to a lot of suppliers whose their models seem to be shifting a lot. So a lot more opportunities here where it requires no investment from the attraction and a lot more sort of interesting and different types of profit share models, which I think is really interesting. So I think the other thing I'd say is if you're an attraction, don't discount partnering some of these organisations because actually, you know, go and talk to them. Rachel Kuhn: Don't just, don't just count them out because you think you haven't got anything to invest because many of them are visiting new models and the couple that I've spoken to who aren't, learn from your competitors and start doing some different models. And I think that's been really interesting to hear some very different models here for some of the products, which is really exciting. Paul Marden: It is really hard sitting on the other side of the fence, as a supplier, we need cash flow as well. We've got to pay bills and all of those sorts of things. But you're right, there are interesting ways in which we all want to have a conversation. As you say, don't sit back afraid to engage in the conversation because you've got nothing to invest, you've got an important brand, you've got an audience. Those are valuable assets that a supplier like us would want to partner with you to help you to bring a project to life. And that might be on a rev share model, it might be on a service model. There's lots of different ways you can slice it and dice it. Rachel Kuhn: And going back, on a closing note, I suppose, going back to that generosity thing, don't think because you haven't got any money to commission, you know, a supplier to the sector or a commercial company, that you can't reach out to them. Like, you know, we are in this because we really want to support these organisations. This is our passion. You know, many of us are from the sector. You know, I will always connect somebody or introduce somebody or find a way to get a little bit of pro bono happening, or, you know, many of my colleagues are on advisory committees, we're board members. And I think that's the same for so many of the companies that are, like, working with the sector. You know, reach out and ask for freebie, you know, don't ask, don't get. Paul Marden: Yeah, exactly. Rachel, it is delightful to talk to you as always. Thank you for joining us on Skip the Queue and I am sure, I'm sure we'll make this into a full episode one day soon. I do say that to everybody. Rachel Kuhn: Thanks so much. Lovely to speak to you. Paul Marden: Andy. Andy Povey: Paul.Paul Marden: We've just walked out of the M and H show for another year. What are your thoughts? Andy Povey: First, I'm exhausted, absolutely exhausted. I'm not sure that I can talk anymore because I've spent 48 hours having some of the most interesting conversations I've had all year. Paul Marden: No offence, Tonkin. Andy Povey: You were part of some of those conversations, obviously, Paul. Paul Marden: I was bowled over again by just the sheer number of people that were there and all those lovely conversations and everybody was just buzzing for the whole two days. Andy Povey: The energy was phenomenal. I worked out that something like the 15th show, M & H show that I've been to, and I don't know whether it's just recency because it's sitting in the far front of my mind at the moment, but it seems like this was the busiest one there's ever been. Paul Marden: Yeah, I can believe it. The one thing that didn't change, they're still working on Olympia. Andy Povey: I think that just goes on forever. It's like the fourth Bridge. Paul Marden: Talks that stood out to you. Andy Povey: I really enjoyed interpretation One led by the guy from the sign language education company whose name I can't remember right now. Paul Marden: Yeah, Nate. That was an amazing talk, listeners. We will be getting him on for a full interview. I'm going to solve the problem of how do I make a inherently audio podcast into something that's accessible for deaf people? By translating the podcast medium into some sort of BSL approach. So that was the conversation that we had yesterday after the talk. Andy Povey: I know. I really look forward to that. Then, of course, there was the George and Elise from Complete Works. Paul Marden: I know. They were amazing, weren't they? You couldn't tell at all that they were actors. Do you know, it was really strange when George. So there was a point in that talk that George gave where we all had a collective breathing exercise and it was just. It was. It was so brilliantly done and were all just captivated. There must have been. I rechon there was 100 people at theatre at that point. Absolutely. Because it was standing room only at the back. And were all just captivated by George. Just doing his click. Very, very clever. Andy Povey: But massively useful. I've seen the same thing from George before and I still use it to this day before going on to make a presentation myself. Paul Marden: Yeah, yeah. Andy Povey: Just grounding yourself, centering yourself. Well, it's fantastic. Paul Marden: Yeah. But the whole thing that they were talking about of how do we create opportunities to have meaningful conversations with guests when they arrive or throughout their entire experience at an attraction so that we don't just talk about the weather like we're typical English people. Andy Povey: That's great, isn't it? Go and tell a Brit not to talk. Talk about the weather. Paul Marden: But training your staff makes absolute sense. Training your staff to have the skills and the confidence to not talk about the weather. I thought that was really interesting. Andy Povey: It's an eye opener, isn't it? Something really simple, but could be groundbreaking. Paul Marden: Yeah. Andy Povey: Then what was your view on all of the exhibitors? What did you take away from all the stands and everybody? Paul Marden: Well, I loved having my conversation yesterday with Alan Turing. There was an AI model of Alan Turing that you could interact with and ask questions. And it was really interesting. There was a slight latency, so it didn't feel quite yet like a natural conversation because I would say something. And then there was a pause as Alan was thinking about it. But the things that he answered were absolutely spot on, the questions that I asked. So I thought that was quite interesting. Other exhibitors. Oh, there was a lovely point yesterday where I was admiring, there was a stand doing custom designed socks and I was admiring a design of a Jane Austen sock and there was just somebody stood next to me and I just said, "Oh, Jane Austen socks." Paul Marden: Very on Trend for the 250th anniversary of Jane Austen, that all of the museums in Hampshire will be buying those up. And should funnily you should say that I'm the chief executive of Chawton Park House, which is one of the museums in the last place that Jane Austen lived. So very interesting, very small world moment at that point. Andy Povey: I do, it's almost an oxymoron to talk about Jane Austen socks. I don't imagine her having worn anything with nylon or Lycra in it. Paul Marden: Very true. I hadn't tweaked that. Andy Povey: There was a lot of AI there wasn't there AI this, AI that. Paul Marden: And there were some really good examples of where that is being used in real life. Yeah, yeah. So there were some examples where there's AI being used to help with visitor counts around your attraction, to help you to optimise where you need to put people. I thought that Neil at Symantec just talking about what he called answer engine optimisation. That was interesting. There were some brilliant questions. There was one question from an audience member asking, are there any tools available for you to figure out whether how well your organisation is doing at being the source of truth for AI tools? Andy Povey: Yeah, yeah. So almost like your Google search engine ranking. Paul Marden: But exactly for ChatGPT. Andy Povey: And have you found one yet? Paul Marden: No, not yet. There's also quite a lot of people talking about ideas that have yet to find a home. Andy Povey: Yes. What a very beautiful way of putting it. Paul Marden: The people that have. That are presenting a topic that has yet to get a real life case study associated with it. So the rubber hasn't yet hit the road. I don't think on that. Andy Povey: No. I think that's true for an awful lot of AI, isn't it? Not just in our sector. Paul Marden: No. Andy Povey: It's very interesting to see where that's all going to go. And what are we going to think when we look back on this in two or three years time? Was it just another chocolate teapot or a problem looking for a solution? Or was it the revolution that we all anticipate. Paul Marden: And I think it will make fundamentals change. I think it's changing rapidly. But we need more real case studies of how you can do something interesting that is beyond just using ChatGPT to write your marketing copy for you. Andy Povey: Yeah, I mean it's all about putting the guest at the front of it, isn't it? Let's not obsess about the technology, let's look at what the technology is going to enable us to do. And back to the first part of this conversation, looking at accessibility, then are there tools within AI that are going to help with that? Paul Marden: Yeah, absolutely. So there was definitely. There was an interesting talk by Vox. The people that provide, they provide all of the radio boxes for everybody to wear at M and H that provides you with the voiceover of all of the speakers. But they use this technology across all manner of different attractions and they were talking about using AI to do real time translation of tours. So you could. Andy Povey: Very interesting. Paul Marden: Yeah. So you could have an English speaker wandering around doing your tour and it could real time translate up to. I think it was up to four languages. Andy Povey: BSL not being one of those languages. Paul Marden: Well, no, they were talking about real time in app being able to see subtitles. Now, I don't know whether they went on to say you could do BSL. And we know from the other presentation that not everybody that is deaf is able to read subtitles as fast as they can consume sign language. So it's important to have BSL. But there were some parts of that Vox product that did it address deaf people. It wasn't just multilingual content. Andy Povey: So AI people, if you're listening, you can take the idea of translating into BSL in real time and call it your own. Paul Marden: Yeah, we very much enjoyed hosting our theatre, didn't we? That was a lot. And Anna, if you are listening, and I hope you are, because lots of people have said very nice things in this episode about M and H. Andy and I would love to come back next year. Andy Povey: Absolutely. Paul Marden: And host a theatre for you. Any other thoughts? Andy Povey: Just really looking forward to the rest of the week off. Yeah, it's a sign of a good show when you walk away with all that positive feeling and that positive exhaustion and you probably need a week to reflect on all of the conversations that we've had. Paul Marden: Yeah, absolutely. Next up we is AIM Conference at Mary Rose in June. I can't wait very much. Looking forward to that. Thank you ever so much for listening. We will join you again in a few weeks. See you soon. Bye Bye. Andy Povey: Draw.Paul Marden: Thanks for listening to Skip the Queue. If you've enjoyed this podcast, please leave us a five star review. It really helps others to find us. Skip The Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them to increase their visitor numbers. You can find show notes and transcripts from this episode and more over on our website, skipthequeue fm.  The 2024 Visitor Attraction Website Survey is now LIVE! Dive into groundbreaking benchmarks for the industryGain a better understanding of how to achieve the highest conversion ratesExplore the "why" behind visitor attraction site performanceLearn the impact of website optimisation and visitor engagement on conversion ratesUncover key steps to enhance user experience for greater conversionsDownload the 2024 Rubber Cheese Visitor Attraction Website Survey Report

Épisode 1315 : Si vous avez dévoré “Le Jeu de la dame” et que vous avez toujours eu envie de comprendre le mystère des échecs, cet épisode est fait pour vous !Les échecs sur les réseaux en quelques chiffresLe Sun estime que 605 millions de personnes dans le monde jouent aux échecMark zuck à mis des billes dans l'application take take take qui permet aux joueurs de tous niveaux de jouer des partiesEn Avril le Times racontait que Les ventes de plateaux d'échecs dans la chaîne de magasins Selfridges au Royaume Uni ont augmenté de 260 % en un anLes sites d'échec sont les nouveaux sites de poker en ligneLes plateformes comme Chess.com et Lichess ont rendu les échecs accessibles à tous, partout dans le monde, à toute heure. De 2010 à 2022, Chess.com, la plateforme dominante dans le monde, a annoncé être passée de un à cent millions d'utilisateurs. Et, de 200 millions de parties jouées par mois en 2020, elle est passée à plus de 600 millions par mois en 2024—Cette accessibilité immédiate a permis à de nouveaux publics de découvrir et pratiquer le jeu.Le renouveau des échecs est aussi lié à l'influence de la pop cultureLe Jeu de la Dame (The Queen's Gambit, Netflix, 2020)Cette mini-série phénomène a été un déclencheur mondial : elle raconte l'ascension d'une jeune prodige des échecs dans l'Amérique des années 1950-60. Son immense succès a entraîné une hausse spectaculaire des ventes d'échiquiers et du nombre d'inscriptions sur les plateformes de jeu en ligneRematch (Arte, 2024)Cette série dramatique retrace le célèbre affrontement entre Garry Kasparov et l'ordinateur Deep Blue, abordant à la fois la stratégie du jeu d'échec et les enjeux humains et technologiques du duel. —Et la vague échec frappe aussi les créateurs de contenuInoxtag vient de sortir une vidéo dans laquelle 10 steamers s'affrontent aux échecs. On y retrouve des stars comme Kameto, Etoile, Maxime Biaggi… La vidéo vient d'être posté et dépasse déjà le million de vues.Le monde des échecs a aussi ses propres stars. Parmi elles, les soeur Botez.Alexandra et Andrea, vingt-six et vingt ans. 2 américaines qui casse Twitch et Youtube avec leur vidéo de parties d'échec. Plus d'1 million d'abonnés sur Twitch et quasi 2 million sur YouTube.Retrouvez toutes les notes de l'épisode sur www.lesuperdaily.com ! . . . Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence social media basée à Lyon : https://supernatifs.com. Ensemble, nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

In this episode, Dylan sits down with Therese, an expert in wholesale and founder of Small Business Collaborative. They discuss the journey of transitioning product businesses into wholesale, with Therese sharing her background in fashion and sales, and the challenges small brands face. Key insights are provided on readiness for wholesale, curating products for retailers, and effective ways to establish business relationships. Therese also gives real-life examples of how she helped clients succeed in wholesale and offers advice on expanding beyond local markets. In this episode, we discuss:[01:25] Therese's Journey: From Fashion to Wholesale[03:41] Identifying Readiness for Wholesale[05:17] Strategies for Approaching Retailers[09:03] Expanding Beyond Local Markets[17:05] Success Stories and Client ExperiencesConnect with Therese: Instagram: https://www.instagram.com/small_business_collaborative/ Website: https://www.smallbusinesscollaborative.co.uk/ About Therese Oertenblad: Therese Oertenblad, founder of Small Business Collaborative, helps product-based business owners get their amazing creations into retail stores—without the overwhelm. She teaches them how to price for profit, sell with confidence (without the icky sales tactics), and build a strategy that fits into their busy schedules so they can grow their wholesale sales with ease.Before becoming a business mentor and consultant, she spent years selling mass-produced gifts. Now, she works with creative and purpose-driven brands like Studio Wald, Made by Shannon, Claude & Co, Etta Loves, and Hello Day Planner—many of which now grace the shelves of Liberty, Selfridges, Fortnum & Mason, Harrods, Fenwick, and hundreds of independent shops across the UK and beyond.As an introvert, Therese had to figure out how to sell in a way that felt right—without forcing herself to be someone she wasn't. She spent over a decade in sales leadership in th

One of the many traditions in London at Christmas is to visit the capital's festive lights. People travel from across the world to enjoy the colourful and eye-catching Christmas window displays along Oxford Street, one of London's main shopping roads. Andrea Kidd goes behind the glitter and tinsel with the teams at the flagship department store Selfridges, as they prepare to reveal their Christmas windows to the public for the first time. The concept is More the Merrier this year and senior lead of the windows team, Bobbie Tree, along with the production, styling and design teams, work with renowned artists Andrew Logan and Charles Jeffreys, to create vibrant and flamboyant window displays for the millions of people who walk past.