Uncommon Thinking

Andrew Baron, Pubmatic’s VP of Marketplace, leads this discussion with Alison Gensheimer, VP of Digital Marketing at Wells Fargo, and Luke Lambert, Head of Programmatic at OMD, around the state of identity today, and where we’re headed tomorrow.

In this episode of Uncommon Thinking, Chad Hickey, CEO at Givsly, and Joshua Lowcock, Chief Digital Officer at Universal Mccann discuss alternate ways to spend unused corporate swag budgets during the pandemic through Givsly’s Season Without Swag program.

With the world still battling the pandemic and whole populations reacting in new and unexpected ways, Twitter’s VP, Global Client Solutions Sarah Personette speaks about Twitter’s response to COVID-19 as a company and how users are behaving and adopting new behaviours.

Lubomira Rochet, chief digital officer of L’Oreal talks with Stephan Loerke, chief executive of the World Federation of Advertisers about the impact the pandemic has had on L’Oreal, and at a higher level, for brands around the world.

Facebook’s response to Covid-19 for small businesses was nothing short of amazing. Given such a large proportion of its advertisers are SMB’s, opening up a fund to ensure these businesses were still able to target customers handed many a lifeline when they needed it most. How it did it, coming up. Now, over to Kimberlee … Continue reading "The Responsibility Of Marketers"

We’re at the dawn of machine-enabled everything. At the moment machines are very good at answering the questions machines can answer, but how can we make them good at answering the questions humans answer? For machines, understanding the complexity of human emotion that amounts from watching, or reading a piece of advertising creative is just … Continue reading "Why Machine Learning Can Help Cure Blindness But Not Bad Creative"

Interruption marketing has reached its sell-by-date, leaving many brands scrambling for relevance. To survive in a post-advertising era, brands have become our modern-day Medicis. They are our entertainers, storytellers, creators and curators – connecting through culture rather than interrupting it. Jason Xenopoulos, VMLY&R’s North America Chief Creative Officer and New York CEO explored why culture … Continue reading "Jason Xenopoulos, Brands Are the New Culture Creators"

Ben and Jerry’s calls itself an aspiring social justice company. Something it has leaned into since founders Ben Cohen and Jerry Greenfield started churning ice cream in 1978. CEO Matthew McCarthy will explain what that means, and how the company has evolved from philanthropy and community involvement to business activism.

Serena Williams’s 23rd grand slam at the Australian Open in 2017 put her in rarefied company not just in the history of women’s tennis, but in all sport – she is quite possibly the greatest athlete in a generation, perhaps the greatest in any sport. She talked about it all, from the stage, alongside Verizon … Continue reading "Serena Williams, Investor and 23 Time Grand Slam Winner"

If you’re not the customer, you’re the product. How our digital data has become the commodity by which some of the world’s largest companies have made their fortunes was the subject of ‘The Great Hack’ documentary on Netflix.

How do you write a new show everyday? Noah took us behind the curtain to discuss the creative process behind The Daily Show, and how he’s engaged a generation of young viewers through humor and political commentary.

Burger King are known for producing brazen campaigns, regularly throw themselves into the ring with arch rival, McDonald’s. ‘McWhopper’, in 2015 was as an open letter in the New York Times proposing a truce, and suggesting the fast-food giants join forces to create the McWhopper – a combination of the Whopper and the Big Mac. … Continue reading "Fernando Machado, CMO, Burger King"

Gwyneth Paltrow founded her lifestyle company Goop when she was sat at her desk at home in 2008 – originally it was supposed to be a recommendation newsletter. But it has become so much more. It’s spawned a content site, multiple stores, a magazine, a podcast, cookbooks—and now a slick six-episode series, “The Goop Lab,” … Continue reading "Gwyneth Paltrow, CEO, Goop"

Fake news, dark ads, data scraping – has the digital dystopia already begun, or can we act now to save the future of democracy? The Guardian’s Jonathan Freedland explored the issue with panelists at Advertising Week Europe.

The advertising and media industries are keenly aware of their limited diversity and how this inhibits their ability to build relationships with their audiences. Join HuffPost’s Global Editor-in-Chief Lydia Polgreen and London Mayor Sadiq Khan for a conversation around diversity in our industry, London, and how the current political climate impacts both.

Following an appearance on America’s Next Top Model, Winnie Harlow burst onto the modelling scene in 2015 after fashion photographer Nick Knight cast her in a campaign. She has been the star of countless catwalks and cover shoots ever since. She has worked with world-class brands including Nike, Tommy Hilfiger, Dior and Swarovski, cameoed in … Continue reading "Winnie Harlow, Supermodel and Activist"

Join former rugby union star Ugo Monye as he interviews Jason Robinson; 3-time rugby World Cup finalist and scorer of the winning try that launched England to victory in the 2003 World Cup in Sydney. But they won’t just be talking rugby: after a challenging upbringing how has Jason managed to use life’s obstacles to … Continue reading "Jason Robinson, Rugby Player"

Greenpeace is known for headline grabbing direct action to help shine a spotlight on environmental issues. In 2018 a different approach was taken, changing tone with a lovable mascot called Rang-tan, an animated baby orangutan, to bring rainforest destruction to life. This talk unpacks how Greenpeace managed to effect attitudes towards palm oil and encourage … Continue reading "Rang-Tan, Greenpeace"

Join The Telegraph’s Sport team in conversation with Judy Murray, Maggie Alphonsi, Dina Asher-Smith and Minister for Sport Mims Davies as they discuss the scale of ambition for women’s sport, opportunities for brands and reveal a ground-breaking editorial initiative.

Formula 1 Director of Marketing Ellie Norman and Wieden+Kennedy London Executive Creative Director Tony Davidson give the inside story on the development and roll-out of Formula 1’s new brand identity, it’s first in 23 years.

The Independent party are a core group of 11 MPs from both Labour and Conservatives who believe that a choice between Europhobia and Corbynism at a general election is unacceptable. One of its members, Chukka Ummuna, was joined on the Advertising Week Stage by Ian King.

Hear an entertaining and visual account of Ian Livingstone’s journey as an entrepreneur in the 1970s while he co-founded Games Workshop and launched Dungeons & Dragons. He will talk about his multi-million selling interactive gamebooks, Fighting Fantasy, and the increasing use of interactive narrative in media today. From analogue to digital, he will give a … Continue reading "Ian Livingstone, The Power of Play"

Thank you for listening to the first season of the Uncommon Thinking Podcast, powered by AW360. It’s been our pleasure to bring you the most interesting conversations from the global stages of Advertising Week. We’ll be back again with another exciting line-up of Uncommon Thinking podcasts when Season two debuts in late October of this … Continue reading "End of Season 1"

It’s a simple fact:  Diversity is good for business, and a vital socioeconomic issue spurring meaningful discussions around the world. Join Oath’s Digital Prophet David Shing, and June Sarpong for a conversation about why investing in diversity is critical to transforming the workplace. From Advertising Week Europe 2018.

In this episode from Advertising Week Europe, we are joined by IPG Chairman and CEO and Unstereotype Alliance Vice Chair, Michael Roth, and Cosmopolitan UK Editor-in-Chief Farrah Storr, as they discuss how awards, incentives, media and culture can drive diversity across the media, marketing and communications industry.

In this episode from Advertising Week Europe, DCM’s Head of Film Tom Linay will host a Q&A with leading Film-Maker Ben Wheatley, discussing highlights from his career to date, recent film projects, how to bring compelling stories to the big screen and what’s next. They’ll also discuss the numerous ad campaigns that Ben has directed … Continue reading "Episode 10: Filmmaker Ben Wheatley"

In this episode from Advertising Week Europe we will listen to a fireside chat with Mike Burgess, Head of MetFilm Creative, and Sir Alan Parker, a prolific movie director whose career started as a copywriter and director of advertising. We will hear about his journey and prolific output over the course of his career. Alan … Continue reading "Episode 9: Sir Alan Parker"

In this episode from Advertising Week Europe we will be joined by Lighthouse founder Kathleen Saxton in an exclusive conversation with Ant Middleton, Chief Instructor of Channel 4’s hit show ‘SAS: Who Dares Wins’. Together they will discuss the story of Ant’s life in and out of the Special Forces, the mental psychology of what … Continue reading "Episode 8: Ant Middleton"

In this episode from Advertising Week Europe we will listen to Nicola Mendelsohn, VP EMEA at Facebook, chat with Nicole Scherzinger – multi platinum artist, actress, dancer, singer, songwriter and television personality. Scherzinger rose to fame as the lead singer of the burlesque troupe-turned-recording act the Pussycat Dolls, who became one of the world’s best-selling girl groups and the best-selling … Continue reading "Episode 7: Nicole Scherzinger"

On this episode we travel to Advertising Week Asia to hear from Jason Spero, VP of Global Performance & Programmatic at Google. Asia has experienced unprecedented digital acceleration and has now become the most advanced digital economy in the world – with 50% of global internet users. Spero discusses how our needs as consumers haven’t … Continue reading "Episode 6: Jason Spero"

In this episode from Advertising Week Latin America, Co-Founder & President of Stillwell Partners, Lance Pillersdorf was joined on stage by NFL Pro Bowl Wide Receiver, Super Bowl Champion, philanthropist, and fashion icon, Victor Cruz. Cruz discusses his career, how he applies what he’s learned on the field to his life, and how technology in … Continue reading "Episode 5: Victor Cruz"

What does it take to be a champion on the field and in the field of business? Olympian and Tennis Icon Venus Williams is not only one of the most accomplished and inspiring women in the history of sports, but she is also a world-class entrepreneur, designer and visionary. Venus will take the stage alongside … Continue reading "Episode 4: Venus Williams"

Elizabeth Banks uncovers her career path from actress in films like Spider-Man and The 40-Year-Old Virgin to media mogul. As a leader in the entertainment industry she moved from behind the camera to director and producer, and as a comedian she has strived to shine the light on female comedians trying to break through. For … Continue reading "Episode 3: Elizabeth Banks"

A talk between Mic’s CEO and co-founder, Chris Altchek, and Starbucks Chairman, Howard Schultz, about how Starbucks grew to 25,000 stores in 75 countries while redefining the role and responsibility of a for-profit company. For more talks and events, visit Advertisingweek.com