Podcasts about universal mccann

In this episode of "The Scaling Edge," host Steven Lucas interviews Robert Brill, a seasoned internet marketer and media buying expert with two decades of experience.They delve into the essentials of advertising, its evolution, and the significance of aligning client expectations with business growth strategies. Robert shares his journey, including work with major brands and his involvement in the early days of social media marketing. He stresses the need for experience before entrepreneurship and discusses teaching marketing without doing the hands-on work. The episode touches on the challenges facing aspiring media buyers and concludes with Robert offering to connect with interested parties for further discussion.The fundamentals of advertising (00:00:00)Robert emphasizes the importance of following advertising fundamentals and understanding product-market fit before starting advertising campaigns.Introduction and background (00:01:00)Steven Lucas introduces the podcast and the guest, Robert Brill, an experienced internet marketer and media buying expert.Robert Brill's background and experience (00:01:45)Robert Brill discusses his background in advertising, including his work at Universal McCann and his transition into internet marketing.Evolution of digital platforms (00:02:08)Steven and Robert discuss the evolution of digital platforms, including social media marketing and the impact of platforms like Facebook and TikTok.Digital advertising strategies (00:05:00)Robert explains the importance of starting with a strategy and mentions the significance of meta and Google in digital advertising.Advertising on Etsy and Pinterest (00:05:54)The conversation touches on advertising on Etsy and Pinterest, with Robert sharing his experiences and insights on running ads on these platforms.Media buying and programmatic advertising (00:06:12)Robert discusses his expertise in programmatic advertising and the expansion of his company into search and social media advertising.Entering the media buying industry (00:07:53)Robert shares his approach to teaching advertising and marketing without having to do the actual work, emphasizing the value of experience and understanding the business before venturing into entrepreneurship.Setting realistic expectations for clients (00:12:40)The discussion revolves around setting realistic expectations for clients in terms of advertising costs, sales timelines, and the importance of product-market fit.Finding the right media agency (00:15:23)Robert and Steven highlight the importance of asking the right questions when selecting a media agency and the need for transparent and realistic expectations from both parties.Contact information (00:19:02)Robert provides information on how to reach out to Brill Media Co through their website.Don't forget to subscribe to the Scaling Edge podcast for more episodes on how to scale your business and achieve success through strategic planning and execution.#internetmarketer #mediabuyingexpert #advertising #podcast #scalingedge #entrepreneurs #businessexperts #advertisingfundamentals #digitalplatforms #realisticexpectations #teachingadvertising #marketing #product-marketfit #realtimefocusgroup #sales #internetmarketing #programmaticadvertising #automatedbuyingsystems #searchadvertising #socialmediaadvertising #mediabuyers #entrepreneurship #advertising services #unrealisticexpectations #customeracquisitioncosts #agency.Remember to like, comment, and share if you enjoyed the episode, and hit the bell icon to get notified of new episodes. Your support helps us bring more valuable content to listeners like you. Thank you for tuning in!

On the latest episode of Time For a Reset: The Marketing Podcast with Global Leaders, host Paul Frampton - Global President at CvE Consultancy,  is joined by Jason Carter, Global Transformation Director at Reckitt, a renowned global and legacy CPG brand. in the consumer packaged goods industry (CPG). The discussion pivots around the evolution of marketing in the CPG space, with Jason sharing insights across different critical topics and marketing touchpoints, including his Reset on the importance of integrating media and creative teams with the brand at the core, the challenges of aligning vertical specialists with strategy formulators, and why marketing needs a seat at the board head of the table to drive true business growth and transformation. Jason also touches on Reckitt's current views on marketing in-housing and the importance of a strategic plan which defines a hybrid model where agencies and partners play a key role.Join us as we discuss:The challenges of building an integrated marketing roadmapAligning brand strategy with vertical specialists Why marketing needs a seat at the head of the tableMarketing in-housing and the importance of a hybrid model Jason has over 30 years of leadership experience that stretches from agencies like Universal McCann and Zenith to global brands like Reckitt. He is an entrepreneurial and passionate media executive with a track record of launching and scaling digital capabilities across markets and building motivated and collaborative teams that deliver innovative digital marketing.  Jason is also the founder of cartR Advisory, a platform that helps advertisers, agencies, publishers, tech players, and investors design, develop, and deploy growth strategies. Enjoy this episode! The full transcript is available here.Support the show

Have you ever thought of how impactful a nature walk can enhance your work relationships? When you're facing work-life balance challenges and want to reconnect with your sense of self and what is important, maybe what you need, is to shift your way of thinking. Nature-based coaching is a way of coaching where you get to reconnect with yourself away from your usual work environment.   In this episode of the Legendary Leaders Podcast, we have Fiona Parashar, Founder & CEO of Leadership Coaching, which is a BCorps-certified Organization committed to its mission, to increase positive Leadership in the workplace and prioritize well-being for people and the planet. Fiona started her career in Advertising, but later she set up Leadership Coaching, combining her love of people and Psychology with her business skills and experience.  Listen in to learn how to incorporate spaciousness, nature-based coaching, positive future focus, and beautiful power questions in your everyday life, to achieve positivity. You will also learn the importance of sharing and exploring your vision with your team as a Leader, so they can support you.       This podcast is sponsored by InnerProfessional online training programs. With courses geared specifically for Legendary Leaders, InnerProfessional provides an extraordinary catalog of leadership and professional development programs unlike any online training you've experienced before.   Key Takeaways:  How coaching in nature deepens the emotional and psychological impact.   How nature walks can enhance the quality of thinking, energy, and connection between people.   Why making small incremental steps in your thinking and showing up, can have a huge difference in your Leadership.   The importance of visualizing your future, to help regulate your present decisions.   How to build your confidence as a Woman Leader by building your competence and support system.   Episode timeline:  [1:13] Intro  [11:04] How Fiona helps Leaders create and thrive in a healthy workplace, so they can lead by example.   [13:50] How Fiona helps people become psychologically flexible and agile in their way of being and leading.   [18:47] Fiona's experience running the Positive Vision Day work – one-on-one coaching with Leaders.   [22:46] The peace, tranquility, and relaxation Leaders achieve from the Positive Vision Day work.  [25:02] Aspects of the coaching walk that enhances the intimacy between the Coach and their Client.   [32:00] The four techniques Fiona encourages Leaders to incorporate into their everyday life.   [39:42] The compounding effects of having the discipline to link your present decisions with your future self.   [44:50] How to share and explore your vision with your Team as a Leader so they can support you.   [48:46] Positive Leadership – leading an organization to be a force for good to those working in it.   [50:42] How Fiona's organization supports Women to accelerate the gender gap in the workplace.   [55:17] How you can support gender-based programs and start making a difference.  [58:58] Tips on how to find your voice as a Leader in your organization.   [1:02:40] Why Fiona wrote her book A Beautiful Way to Coach, plus the power of writing your thoughts.  Quotes:  “Your personal life has an impact on who you are as a Leader and vice versa… it's about finding your individual small steps, that work for you.”- Cathleen Merkel [39:30]  “If you can get into the discipline of linking your present decisions to your future self, that is strong and compelling.”- Fiona Parashar [39:44]    Find | Fiona Parashar  Business Website: https://www.leadershipcoaching.co.uk/   On LinkedIn: https://www.linkedin.com/company/leadership-coaching-bath-london/   Book: https://www.amazon.co.uk/Beautiful-Way-Coach-Positive-Psychology/dp/103211603X    Bio: Fiona is the Founder & CEO of Leadership Coaching which is a BCorps Certified Organisation committed to its mission to increase positive Leadership in the workplace and prioritise   well-being for people and the planet.    Fiona started her career in Advertising, working for Redwood publishing, Ogilvy, Lintas and then promoted to the board of Universal McCann, ending up as joint MD. But after having her second child, Fiona craved a better work life balance. So, in 2000 she set up Leadership Coaching, combining her love of people and Psychology with her business skills and experience. Three years later Fiona published ‘The Balancing Act'. Just this year, Fiona has written her second book, ‘A Beautiful Way to Coach' all about the Positive Vision Day work that she does. Fiona enjoys working with some brilliant coaching partners who are aligned on values and the vision. She has won an award for excellence in Business Psychology Coaching and worked with Leaders from right across the communications industry. Fiona loves paying it forward with mentoring, coaching, or supporting emerging Female talent. CHAMPIONING POSITIVE PSYCHOLOGY With a degree in Psychology and a Masters in Positive Psychology, Fiona believes strongly, that resolving issues, is best achieved by focusing on strengths over shortfalls. A great believer in Personal and Professional Development, she is also Certified as a Meditation and Mindfulness Teacher and has developed coaching programmes that draw on the mix of Psychology with nature, to meet the challenge of what positive Leadership needs to be in uncertain times. PURPOSE-LED AND PASSIONATE Leadership Coaching has always been a purpose-led business, not only supporting people's well-being, but donating a percentage of time to pro bono coaching for charities. Having been an active member of WACL for more than 20 years, Fiona is passionate about accelerating gender equality, and is also a member of the Bath Women's Giving Fund and a Trustee for Health and Wellbeing trust.    SUBSCRIBE TO THIS PODCAST On Apple Podcasts.    About Cathleen Merkel:    As a Thought Leader in the Mindset & (Self-) Leadership space, Cathleen supports high achieving, worn-out Women create a more content & balanced life without sacrificing their hard-earned success. Following a simple six step framework, Cathleen helps you not only reconnect with your inner feminine side; but also supports you to rediscover your REAL YOU!   Cathleen focuses on women who have lost their sense of purpose, who feel they are ‘running in a hamster wheel', trying to please everyone but themselves. She helps you to turn your careers, your social connections and personal life around so that you will start feeling fulfilled and excited again about the days to come.  At the end of the process, Cathleen's clients will feel healthier, happier, energised and clear about their future.    With over 15 years of Leadership experience in Retail, Media & Broadcasting, Engineering and Property Investment, Cathleen has not only experienced the challenges and opportunities of a Female Leader herself; she has also been Leading and supporting various Leadership Development initiatives within large, complex, multinational matrix organisations.   Only by deeply experiencing her very personal life challenges – ‘hitting a wall experiences' – was Cathleen able to redefine her own purpose, deciding to bring ease and content to as many women as possible on the planet!    Find | Cathleen Merkel  At cathleenmerkel.com  On Instagram: @CathleenMerkel  On Facebook: @CathleenMerkelCoaching  On LinkedIn: @CathleenMerkel    Tune in here:   https://apple.co/2CaSQ5K   https://spoti.fi/2XzM4QJ   https://music.amazon.co.uk/podcasts/85d200fb-8e1d-46b3-b550-b00b9666f00f/The-Legendary-Leaders-Podcast   

Bant Breen is the Founder and Executive Chairman for Qnary, an award-winning executive reputation management and talent branding company. As more people appear online, it's become clear that their name searches need to be cleaned up and more professional. Qnary's company grew dramatically during the pandemic because your online presence matters more than ever, and executives understand this.   In this episode, Bant talks about what executives should be thinking about when it comes to their online reputation, how to best reduce “bad” instances in your online presence, and why how you show up online really does matter more than you might think.   Tips on improving your online presence   Do an analysis on how you show up today in the search results. Are you happy with the results? Executives might not think it matters. It does. Future recruits are looking you up! How do you want future employees to see you? Reporters want to cite you as a source, but you need a strong and respectable presence to do that. Do you have your credentials? Do you look reliable? Are your articles/thoughts properly linked? Executives can take advantage of mini videos (which rank more quickly in Google) to improve trustability. These videos can be just 2-3 minutes long.   About Karen Tiber Leland   Karen Tiber Leland is the founder of Sterling Marketing Group, a branding, marketing, and color strategy and implementation firm helping CEOs, executives, and entrepreneurs develop stronger personal, business, and team brands. Her clients include Cisco, American Express, Marriott Hotels, Apple Computer, LinkedIn, and Twitter.   She is also the best-selling author of nine traditionally-published business books that have sold over 400,000 copies and been translated into 10 languages. Her most recent book is The Brand Mapping Strategy: Design, Build and Accelerate Your Brand. She regularly writes for Inc.com and Entrepreneur.com and has had articles published in Self, The Los Angeles Times, American Way, The Boston Globe, and many others.   Karen has spoken for Harvard, The AMA, Direct Marketing Association, and Stanford, among others. She has been interviewed on The Today Show, CNN, CNBC, and Oprah.   Get in touch with Karen on Twitter | LinkedIn | Instagram | Facebook   About our guest   Bant Breen was inducted into the Advertising Hall of Achievement in 2010 and has a global marketing and communications background steeped in digital and innovation. Prior to launching Qnary, Bant served as CEO at IPG's Reprise Media. Bant had previously been President of Worldwide Digital Communications at IPG's Initiative.   Before joining Initiative, Bant served as the Executive Director of the IPG Emerging Media Lab, created Ansible (IPG's Mobile Marketing Agency), and led Universal McCann's global digital communications offering. Bant also led IPG's acquisition of Reprise Media in 2006 and managed IPG's investments in Facebook, Radian6, and several other digital enterprises.   Before joining IPG, Bant was the Founder and President of a strategic marketing and communications consultancy affiliated with Dentsu Inc. Prior to that, he worked at Leo Burnett Worldwide leading their European digital operations and then integrating the Leo Burnett global digital network now known as Arc Worldwide. Bant started his career as a WPP Fellow. Bant also serves as a board member, advisor, and strategic investor to publicly traded companies and startups. Bant has worked and lived in Asia Pacific, Europe, and the U.S. but now lives in New York City with his wife, Carmen, and two sons, Alejandro and Nico.   Resources   Karen's book The Brand Mapping Strategy was just produced and released on Amazon's Audible as an audiobook. You can now get an audio version of the book read in its entirety by Karen.   The Brand Mapping Strategy, Design, Build and Accelerate Your Brand   Tweetables and Quotes to Share   “In the beginning, Google was the first place and last place to look executives up, but it's not the most important channel now. LinkedIn is the most important.” PODCAST: Thought Talk @KarenFLeland   “Companies jump to PR quickly. Now, it's really important to get that foundation set before you make a big PR investment.” PODCAST: Thought Talk @KarenFLeland   “Writing is artistic, but it's also quite mathematical. AI systems can read that and be able to understand it and mimic it.” PODCAST: Thought Talk @KarenFLeland   “The remote work, due to COVID-19, really accelerated social media's significance. Thirty percent of people viewed social media presence as more important during the pandemic.” PODCAST: Thought Talk @KarenFLeland  

We chat to Abba Newbery about how Habito is the "What's Next" of Mortgage Broker/Provider in the UK. The UK mortgage industry is archaic, and possibly even broken when we consider how people are now living their lives. People who are self-employed or have non-linear careers struggle to find mortgages that fit them, Habito was founded to challenge the old ways. Abba explains the 'B Corp' accreditation that Habito holds and how it aligns with Habito's mission to help people find a home, a home that is or has the potential to be environmentally sound, and a part of an integrated community. Certified B Corporations are businesses that meet the highest standards of social and environmental performance, public transparency, and legal accountability to balance profit and purpose. ABOUT ABBA NEWBERY Abba Newbery is CMO at Habito, the disruptive tech driven mortgage business, now also proudly a B Corp Abba Newbery is the CMO of Habito, a tech start-up founded in 2016 with the mission of setting people free from the hell of mortgages, and that has since become the fastest growing mortgage broker in the UK. Prior to joining Habito, Abba was Head of Commercial Strategy at News UK and Managing Partner for Communications Strategy at Universal McCann. Abba has also been a mentor on the Google Start-up Accelerator programme and the YouTube Creator mentoring scheme. ---------------------------------------------------------------------- FOLLOW US INSTAGRAM - www.instagram.com/activeintworld TWITTER - twitter.com/ActiveIntlUK KARIM - twitter.com/karimkanji PODCAST WEBSITE - www.thewhatsnextpodcast.com

Lissette Gole is the Head of Automotive Retail at Google. She has nearly 20 years of automotive experience, delivering profit-driven solutions for dealers and OEMs. Before joining the team at Google, she was a Senior Account Manager for Microsoft and the Associate Media Director at Universal McCann. She earned a Bachelor of Arts degree in psychology from Wayne State University. In this episode… Google is known around the world as the top online research tool for people and businesses alike. As a company, Google regularly comes up with new marketing tools that dealerships can leverage to drive more profits to their businesses. However, it is important for business owners to know how to use Google's tools to maximize their sales. To effectively leverage all that Google has to offer, you need to discover which metrics matter most to your business and the best strategies for driving customers to your dealerships. In this episode of the InsideAuto Podcast, co-hosts Aharon Horwitz and Ilana Shabtay interview Lissette Gole, the Head of Automotive Retail at Google, about how dealerships can use Google products to promote their business. Lissette also talks about the Dealers Guidebook 2.0, digital marketing for dealerships, and the Pandemic of Positivity (POP) movement.

Jacki Kelley, CEO of Dentsu (Americas) is the American Dream personified. Her family settled in Colorado in the 1800's from Scotland..and stayed. But not Jacki. She's blazed a trail from California, to Texas, to DC, to NYC via USA Today, Yahoo!, Bloomberg, Universal McCann, Martha Stewart and Dentsu all while raising a family that includes 25 foster kids. Smart, inspiring and truly one of the good ones...meet Jacki. #hoshimo #csuiteradio #csuitenetwork Learn more about your ad choices. Visit megaphone.fm/adchoices

Zoe Scaman is a London-based strategist who's worked with celebrities, athletes, and brands like Adidas, Droga5, and Universal McCann. Our conversation covers how brands and creators are using new models for product development and monetization. Check out Zoe's writing here: https://zoescaman.substack.com/ Or follow her on Twitter: https://twitter.com/zoescaman Or, the talk that got me introduced to her work: https://zoescaman.substack.com/p/are-business-models-the-new-frontier-for-innovation-438506c76eb9

Zoe is the founder of Bodacious, a London based strategy studio. Zoe has brought her strategic brain to leading agencies such as Universal McCann, and Droga5, consulted for Adidas and was the Global Head of Strategy for the Ridley Scott Creative Group. She has a wealth of experience across industries and if you follow Zoe on social media you’ll see she regularly advocates for other women in strategy. Zoe and I chat about: Zoe’s unique journey into strategy The lost art of asking questions and why this is so important Zoe’s perspective on what strategy is and what it looks like The important but scary prospect of expressing yourself Getting off the agency production wheel Links to some of the stuff we talked about: Zoe’s strategy studio Bodacious Zoe’s articles on Finding the Beauty in Boredom and The Lost Art of Asking Questions You can follow Zoe on twitter @zoescaman

In this episode of Uncommon Thinking, Chad Hickey, CEO at Givsly, and Joshua Lowcock, Chief Digital Officer at Universal Mccann discuss alternate ways to spend unused corporate swag budgets during the pandemic through Givsly’s Season Without Swag program.

In this episode of Uncommon Thinking, Chad Hickey, CEO at Givsly, and Joshua Lowcock, Chief Digital Officer at Universal Mccann discuss alternate ways to spend unused corporate swag budgets during the pandemic through Givsly’s Season Without Swag program.

Zoe Scaman is the founder of her own strategic consulting company Bodacious and Global Head of Strategy at Ridley Scott Creative Group. Zoe's experience includes Naked, Universal-McCann, Isobar, and Droga5.In this episode, we discuss the current situation from a global and London perspective, focusing on how people and brands are responding and could be responding. We also discuss how Zoe approaches her consulting assignments and her work with Ridley Scott Creative Group

Alex Collmer, the founder and CEO of VidMob, the world’s premier technology platform to help brands more intelligently use data and scale their mobile advertising creative. Since founding the company in 2015, he has raised more than $45M and counts many of the world’s leading brands and agencies as clients. An engineer by training, Collmer’s career has always been at the intersection of technology, design, and consumer entertainment as those sectors have evolved. Prior to founding VidMob, he was the co-founder and CEO of Autumn Games, a premier publisher of video game franchises. Under his leadership, Autumn Games developed successful partnerships with such personalities as Jimmie Johnson, the 7-time NASCAR champion and companies like Def Jam, the leading urban culture brand, as well as the award-winning fighting game franchise, Skullgirls. VidMob focuses on designing technology to make human creativity more scalable, accessible and efficient, enabling brands to understand which creative attributes are driving performance. Built on a proprietary pipeline of machine learning services and data processing, and integrated with social platform APIs, their technology service - Agile Creative Studio - provides precise creative insights that are immediately actionable. Over the past two years alone, VidMob has seen its revenue grow by over 35 times, and is currently an official creative partner of Facebook, Instagram, Google/YouTube, Snapchat, Twitter, Pinterest and LinkedIn among others. Its roster of clients includes global brands such as Bayer, Intercontinental Hotel Group, Ikea and Neutrogena, as well as disruptor brands like True & Co and Acorns. VidMob also works with global creative and media agencies including Publicis, Ogilvy and Universal McCann. I learn more about how VidMob focuses on designing technology to make human creativity more scalable, accessible, and efficient, enabling brands to understand which creative attributes are driving performance.

Tristan Burrell is Chief Strategy Officer at Vizeum in Sydney, Australia. Whenever I've worked with media agencies, there's an echo of my experience working with Tristan in my desires for each media plan but often the desires go unmet. In this episode, we discuss how Tristan landed a creative role inside a media agency, the impressive cast of characters he grew up around at Universal McCann, winning a Cannes Young Lions trophy, his jaunt in New York, as well as his return to Sydney and his new movie podcast Double Impact. You can find Tristan here: https://www.linkedin.com/in/tristanburrell/ For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 9,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out soon http://www.strategyisyourwords.com

Lauren Joyce is the National Strategy Director at the Australian Radio Network, a company that reaches millions of Australians every week. She's also worked in media agencies (Universal McCann), branded content, and in another publisher (Mamamia, a publisher that reaches 4 million Australians each month). We discuss how strategy is different in each of these types of companies, how to deal with short timelines, and how being a parent can shape your strategy life. You can find Lauren here: https://www.linkedin.com/in/lscassar/ For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.

MAI PUTEM AVEA O PRESĂ ONLINE LIBERĂ ȘI NEFINANȚATĂ PENTRU A SERVI ALTOR INTERESE? De fiecare dată când citiți un articol pentru care nu ați plătit un abonament, si la care strâmbați din nas, gândiți-vă la asta: din fiecare 100 de euro investiți azi în România de către brandurile care fac publicitate online, până la 80 de dolari – în cazul fericit! - pleacă spre Google, Facebook si platforme globale de advertising automatizat si 20 de dolari spre TOATE site-urile de conținut locale (inclusiv cele tabloide sau cu stiri lejere). Mai putem spera la o presă online liberă si independentă, în aceste condiții? Dezbatem la UPGRADE 100 live, la RADIO GUERRILLA, alături de doi jurnalisti-antreprenori: Claudiu Pandaru (co-fondator Republica.ro) si Ștefan Mako (inițiator a platformei Inclusiv.ro) + prin telefon Alex Visa - Group M, Mihai Tradafir - Universal McCann si Orlando Nicoară - News.ro.

Care sunt principalele tendinte din piata de publicitate, cu accent pe online, alaturi de reprezentatii a doua grupuri media majore, WPP si IPG, care aduna impreuna peste 40% - adică aproape jumătate din piață totală, estimată undeva la 455 milioane de euro, anul trecut.

SHOW NOTES With over 13 years of global digital media experience, Kellie has worked at some of the industry’s top agencies and media organizations including Publicis, Universal McCann, and News Corporation. With her various strategic and client service roles, Kellie brings a wealth of experience ideating, executing and analyzing innovative advertising campaigns. In her role as the Vice President of Advertising at Unified, she oversees the Strategy, Account Management, and Campaign Management teams that provide best in class Advertising Services for some of the world’s largest brands. Kellie was recently named as one of MarTechExec’s ‘50 Women You Need to Know in Martech. Listen and Learn: How to find and hire the best talent for your team What Facebook’s new privacy settings mean for social media marketing How to align core goals with social media strategy Where does social media fit into a brand strategy How has social media become a sales channel TO FIND KELLIE ON LINKEDIN, CLICK HERE. TO LEARN MORE ABOUT UNIFIED, CLICK HERE.

Eaon Pritchard recently published "Where Did It All Go Wrong? Adventures At The Dunning Kruger Peak of Advertising". Eaon is the Head of Strategy at Universal McCann in Melbourne, Australia. We discuss these things: - WTF is data anyway? - The Dunning-Kruger effect (where the incompetent think they're good and the competent do not) - Sturgeon's Law (output connecting to the quality of output) - The importance of being confident in your own self-doubt You can find Eaon on Twitter here: http://www.twitter.com/eaonp And you can pick up his book here: https://www.amazon.com/Where-Did-All-Wrong-Advertising/dp/1544901054 For the video, visit http://www.sweathead.co You can find Mark at http://www.twitter.com/markpollard

Marek Stączek jest ekspertem od procesu zmiany, dlatego nie mogło go zabraknąć na naszej stacji. Jest autorem książki “Krasnale – rzecz o kreatywności i zmianie”. Rozmawiamy o tym, jak przebiega proces zmiany oraz, że zmiany w życiu człowieka są nieuniknione. Jednak często zdarza się tak, że zmiana nas zaskakuje. Prawdopodobnie oznacza to, że przegapiliśmy symptomy zmiany. Marek próbuje w tej rozmowie znaleźć odpowiedź na pytanie, dlaczego tak się czasami dzieje. Marek opowiadając historie, maluje w naszej wyobraźni obraz procesu zmiany i zachęca do tego, by mimo zniechęcenia zrobić coś jeszcze raz, tylko w inny sposób. Stwierdza, że warto szczerze mówić o swoich porażkach i rozwija wątek o konieczności bycia autentycznym. W procesie zmiany ważną rolę pełni opowieść. Marek uwielbia storytelling i opowiada, jak ważna jest rola opowieści w procesie zmiany. Prowadząc warsztaty, walczy z PowerPointem, bo mówi, że nie jest on ani power, ani point. Marek Stączek napisał jako pierwszy w Polsce książkę o Storytellingu i szkoli z narracji takie korporacje jak: Oracle, HP, Sygnity, Assecco, Netia, Orange, Saatchi & Saatchi, T-Mobile, Philips, TVN, Onet.pl, ITI, Wirtualna Polska, Medicover, Radio Zet, Bayer, Novartis, Pfizer, Polpharma, GSK, Roche, Sandoz, Universal McCann, DDB, PZU, Warta, Ergo Hestia, MetLife, Generali, Ernst&Young, Deloitte, Skanska, Coca-Cola, Mondelez, P&G, Pioneer Pekao Investment Management, PKO Bank Polski. Blog Marka Stączka i innych autorów: http://www.stoslow.pl/ Strona EdisonTeam: http://www.edisonteam.pl/ Błogosławiony, który nie ma nic do powiedzenia i nie przyobleka tego w słowa. Jeśli ktoś z was woli wideo, Marek Stączek opowiada o storytellingu w biznesie: http://bit.ly/2yAvh3a O wystąpieniach publicznych, warsztat Marka dla Toastmasters w Lublinie (Ogólnopolska Konferencja Toastmasters): http://bit.ly/2ynfJPt Profil Marka na linkedinie: http://bit.ly/2xyZBNf Książka Marka Stączka pt: “Krasnale. Rzecz o kreatywności i zmianie”: http://bit.ly/2fJsdcX Wstęp do Audiobooka [2 minuty] (Krasnale): http://bit.ly/2yB710X Książka Marka Stączka o storytellingu: http://bit.ly/2y1AJiu

Darum geht's: Wie wird sich TV in der Zukunft verändern? Gibt es noch eine Tageszeitung zukünftig? Wie ist die Zukunft des Radios?

Darum geht's: Wie wird sich Out-of-Home entwickeln? Wie nutzen Leute, die mit dem Internet groß geworden sind, Medien?