Podcasts about vmly

For my 2025 kickoff of Insider Interviews marketing luminaries Lou Paskalis and David Sable joined me for one of the most candid conversations on the media and ad world for an incredibly candid conversation on the media and ad world that cuts through what David famously coined as "digibabble" years ago. We moved from their personal passions (don't get David started on The Doors!) to how advertising evolved in the tech era... to its future, jam packed with opinions based on their decades of award-winning experience. (Lou, who previously ran global marketing at a couple of small brands you may have heard of, like Bank of America, American Express, and where I first met him, E.J. Gallo, is now the strategic mind behind news assessor Ad Fontes Media, The street cred of David - a top voice on LinkedIn, thanks in part to his terrific blog, "Imagine," stems from being former global CEO/Chairman of Y&R (now VMLY&R) and board member for a ton of big companies like American Eagle and Ethan Allen. He is now Vice-Chairman at the forward-thinking mid-size holdco, Stagwell, where Lou is also an advisor, I discovered!) What informs a lot of the conversation is David's explanation of how Stagwell flipped the traditional agency model on its head: Instead of buying up creative agencies, founder Mark Penn premise to build around tech."... We began by buying tech, aggregating tech and creating a tech platform. Then we went out and wrote in the creative pieces of business." But as David emphasized, "Tech leads the way for everything. But our model, which is the model that's working the best, is that tech is an enabler: Our job is to tell stories and to tell them well." Stories - and art itself, even using the most sophisticated tech and AI - is only a result of the information fed to it. David shares a beautiful analogy about what a Monet envisioned using different brushstrokes on, say, Water Lillies. We have to inform our models to consider "impressionism," just as we have to provide data for use. He says, "Data is a picture of what happened before. That's it. Now, I can interpret it, I can use it, I can I can create algorithms or models, but at the end of the day, data is a picture of what was. It can predict, and AI is going to be better at that, but that's all it is. So it's only as good as the data that it has." And don't get him started on OMNICHANNEL as a buzzword, either. The through line of this episode is to appeal to and follow the consumer. Not jam tech terms or "digibabble" down their throats. Unsurprisingly, Lou agrees, comparing ineffective presentations to Charlie Brown hearing his teacher: "Wah wah. Wah wah. Digital." His point when pitching the CFO could also apply to the consumer: "If you don't contextualize everything into the growth agenda, you might as well not go to the meetings. They don't care what we do, they care how what we do achieves growth." Be human, even in an AI world. That applies to retail, to advertising and, as we learn, the news media. The Future of News Perhaps most compelling was our discussion about the critical importance of news. Insider Interviews followers know this is a clarion call for Lou, which he focused on in his first appearance here last year. Now, backed by Stagwell's staggering study of 50,000 people, Lou shared a startling insight: "The ROI, or return on advertising -- ROAS, on news is higher than any other content vertical you can buy." Marketers are missing out on if they are "news-averse," based on some misguided perceptions about "brand suitability." "11% are self-identified as news junkies who only read or watch the news when they're consuming media. That's 11% more business for any marketer in America in 2025 who will achieve the growth agenda and win by reaching these very influential people." (To learn more, all Insider Interviews fans who are publishers are invited to apply to attend Stagwell's Future of News next meeting at 1WTC on January 2...

Pam Morrisroe is the CMO of Breakthrough T1D, formerly JDRF (Juvenile Diabetes Research Foundation). She holds a Bachelor of Science in Consumer Studies from the University of Vermont and an MBA in Marketing and Media Communication from Fordham University. With over 20 years of marketing experience, Pam has led award-winning campaigns for clients like Ford, American Express, and Volkswagen across multiple channels, including digital activation, experiential, branding, consumer, business-to-business, CRM and omnichannel commerce. As Managing Director at VMLY&R, she spearheaded innovative virtual programming during the pandemic, driving significant growth. Now at Breakthrough T1D, Pam leads campaigns to raise awareness of type 1 diabetes and support the organization's mission to create a world without T1D.Breakthrough T1D, formerly JDRF, is a nonprofit organization founded in 1970 by families affected by type 1 diabetes (T1D). It is now the leading global research and advocacy organization for T1D. Its mission is to accelerate life changing breakthroughs to prevent, cure, and treat T1D and its complications by connecting the brightest minds to advance treatments, influence policy, and improve access to care.On today's show, Alan and Pam discuss what sparked the rebranding from JDRF to Breakthrough T1D. They delve into the research behind the rebrand, the careful selection of the new name, and how it has been seamlessly integrated into their marketing strategy. They also highlight the progress made, what's working well, and other critical milestones essential for rebranding success. Additionally, Pam highlights the importance of diversifying knowledge across various marketing categories, explaining how this approach has contributed to her expertise and success in the field. In this episode, you'll learn: Why research is critical to a successful rebrandHow to effectively integrate a rebrand into every aspect of your companyThe strategic, intentional steps behind a successful rebranding campaign, and how it expands consumer reachKey Highlights: [02:14] Experience of dropping your oldest son off at college[03:15] Living the only child life[04:10] Pam's career path[06:50] What is Breakthrough T1D[08:22] What sparked the rebrand[10:30] Critical milestones to rebranding[13:51] How you knew you had the right name[16:40] Why simplicity was so important in the pitch process[18:00] How does the rebrand manifest in the marketing[22:03] Lessons learned[25:42] Experience of your past that defines you[27:13] Advice to younger self[29:05] A topic that you and other marketers need to learn more about[30:05] Trends or subcultures others should follow[32:36] Largest opportunity or threat to marketers todayLooking for more?Visit our website for the full show notes, links to resources mentioned in this episode, and ways to connect with the guest! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

Agency brands have been through the wash this year with a laundry load of mergers, acquisitions, closures and some clean and sparkly new shops.In this episode, the Campaign editorial team discuss how agency brands become distinct and recognisable and what concoction of ingredients help them create their own brand.From famous leaders and agency names, to office location and calibre of clients, Campaign's journalists investigate what happens when an agency gets bought (in light of NCA's sale to WPP) and how shops stand out among the competition.Hosted by tech editor Lucy Shelley, this episode includes Maisie McCabe, UK Editor; Charlotte Rawlings, senior creativity reporter and Gideon Spanier, UK editor-in-chief.Spanier takes us through the history of how some of the UK's biggest agencies, including WPP and Saatchi & Saatchi, became who they are today. McCabe examines some of the top creative agency brands and Rawlings suggests that if agencies are so good at building brands for clients, do they need to take a dose of their own medicine?Further reading:WPP buys New Commercial Arts as founders hit jackpot againWhat does adland think of NCA's sale to WPP?Ogilvy and NCA chiefs on M&A deal, sharing talent and why rivals should be ‘frightened'WPP merges VMLY&R and Wunderman ThompsonWill advertising agencies survive?Laura Jordan Bambach, Hannah Matthews and Fern Miller unveil 'advanced' creative agencyWPP makes £2.8bn annual loss after Covid hits value of agenciesWPP's Mark Read on the outlook for 2024, bonuses, fewer freelancers and job cutsMaurice Lévy on his Publicis legacy: handing power to Arthur Sadoun ‘worked beautifully' Hosted on Acast. See acast.com/privacy for more information.

Sherman Winfield is an Atlanta-based Executive Creative Director at VML. His current duties include overseeing North America creative efforts for StudioX, the execution arm of OpenX, the bespoke agency network set up by WPP for The Coca-Cola Company. His latest work was an international launch for Minute Maid Zero Sugar, starring award-winning actor Jon Hamm. Some of his past clients from prior agencies include Sam's Club, Georgia Power, Kraft Mac & Cheese, Obama for America, Domino's and New York Lottery.    Prior to VMLY&R, he served as VP/Creative Director at Fitzco for four years. During his tenure, he led creative on the world's largest spice manufacturer McCormick, French's, Stubb's, Coca-Cola, Southern Company, amongst others regional and national brands. His most noted work during his tenure at Fitzco includes Coca-Cola's “1,000 Name Celebration”, the :15 radio assignment-turned-national campaign for Share a Coke, and the full rebrand of French's Mustard that resulted in a new creative platform, record sales, and a series of daring experiential efforts, including the highly successful Mustard Ice Cream.    Sherman's creative work has been recognized and awarded internationally by Cannes, D&AD, One Club, Clios, London International Awards, New York Festivals, ADC, Radio Mercurys, The Webbys, The Shortys and numerous others. He has also been on multiple advertising juries, both locally and internationally, to recognize the industry's best work. Business Insider also named him one of 50 Rising Stars on Madison Ave. in 2021.   He's also passionately committed in helping to build a far-more diverse advertising landscape by actively participating in numerous efforts within the industry. This includes being named lead instructor and tutor at One Club's ONE School, a free 16-week portfolio program aimed to help Black creatives break into advertising. In its first year, the graduate-to-hire rate was 80%. Sherman was also a part of the groundbreaking documentary series, Black Madison Ave., in which New York Festivals pulled together 6 of the 10 Black ECDs (less than 1% of creative leadership across major holding companies) to address the glaring discrepancy, and ways to fix it. Outside of the industry, Sherman adores collecting rare sneakers (upwards of 165 pair & counting), DJIng, spending time with his superhero wife, two amazing sons and his puppy Coltrane.

Follow us @doseofblkjoy & learn more about “A Dose of Support” from the 4A's - American Association of Advertising Agencies ⁠https://docs.google.com/forms/d/e/1FAIpQLSdEW1U3sVdZRCQHPVtmwxAITUEA5I4ojWGAgKJMMp3Tc63l-A/viewform?usp=sf_link⁠ About God-is: Throughout her career, God-is has been a strategic executive who is responsible for better serving and engaging diverse communities through digital channels all around the world through brand marketing, campaigns with partners, and events and experiences. As a proud Black American woman hailing from the Bronx, NY, she is passionate about pairing an authentic community care approach with inclusive, culturally fluent marketing, community-integrated product and policy evolution and cultural insights to show there is value in all communities, and that they deserve to be recognized, respected and rewarded—not counted out. As a marketing executive at Twitter for over 4 years culminating in 2022, she drove strategy to make sure that campaigns and programs were connective, inclusive and reflective of the communities Twitter served. Externally, she both established and built on Twitter's work in developing relationships and programs with community leaders, content partners, influencers, creators, partners and brands. Prior to joining Twitter in 2018, God-is was Director, Inclusion & Cultural Resonance for VMLY&R. In this newly created role she focused on bridging strategic inclusive marketing and strategy with internal processes and policies to foster an equitable environment at the agency, and produce inclusive work outputs. Earlier, she held lead channel strategy roles at VMLY&R, global agency iCrossing, and Austin-based T3. God-is has been profiled in digital trade and national publications Adweek, Ad Age, Marie Claire, Forbes, Digiday, Fortune, Campaign US, and The Drum. In 2018 she was named an Ad Age “Woman to Watch” and Adweek “Disruptor” for continuing to fight for representation and equity in the advertising industry. In 2020 God-is was recognized for her work at Twitter amplifying historically marginalized voices as #28 on the Root 100 Most Influential African-Americans list, BET's Top 100 Most Innovative and Influential Business Executives, and by Fortune Magazine on their esteemed 40 Under 40 list of influential people in the technology category. In 2023 she was recognized by ColorComm as one of the influential 28 Black Women in Communications “Making History Now”. This same year she was also recognized by her hometown, the Bronx Tourism Council, and was inducted in the Bronx Walk of Fame for excellence in the field of marketing. In November 2023 God-is also was chosen to be inducted into the American Advertising Federation's esteemed AAF Hall of Achievement Class of 2023, a prestigious honor representing an impactful and innovative career in marketing, advertising, and/or media. In October of 2022 God-is joined The Walt Disney Co. as their first VP, Inclusive Marketing across all Disney streaming platforms and networks including content and IP across ESPN+, Hulu, and Disney+ where she is tasked with developing and leading strategies to connect with diverse audiences and amplify inclusive content. In June of 2023 God-is joined Essence Ventures as their first-ever Chief Content Officer. Leading content strategy and connection with intersectional global audiences across all Essence Ventures brands including; Essence Publishing, Afropunk, BeautyCon and Essence Studios. As of 2024 she has been active as an independent consultant with top global brands and organizations around the world. God-is is also a highly sought after keynote speaker and moderator who has spoken for several brands like Netflix and Spotify, and at international events such as The World Economic Forum in Davos, Switzerland, The Cannes Lion Festival of Creativity in Cannes, France, and Brandweek in Palm Springs, CA among many more. God-is resides in the greater New York City area with her husband and daughter

Alvin and German conduct a great conversation with VMLY&R Commerce's, Senior Vice President of North America Commerce, Brian Owens.'99. With over 15 years of diverse professional experience spanning CPG market research, creative advertising, management consulting, brand management, and direct retail sales, he brings a wealth of expertise to the table. As a seasoned public speaker and strategist, he delves into various topics including commerce and brand awareness, retail go-to-market strategies, DEI commerce transformation, shopper marketing, customer experiences, the consumerization of healthcare, and fostering diverse, inclusive, cross-functional teams. His proficiency extends to global commerce leadership, leveraging first-party retailer data for sales, and providing advisory support for global retail health commerce initiatives. Prior to joining VMLY&R Commerce, he made significant contributions at Kantar Consulting, Proctor & Gamble, and Reckitt Benckiser, where he revolutionized syndicated retail insights, led retail CPG sales teams, and spearheaded management consulting projects for top-tier brands. Notably, during his tenure at Colgate, he excelled as a dual-sport athlete in hockey and football while earning his Bachelor of Arts in Sociology and Anthropology.

As VMLY&R's chief creative officer of Innovation for North America, Walter T Geer III has a strong pulse on culture. His beginnings go back to the early digital media days, where he is behind the patents of multiple ad units marketers might remember adding to media plans in the early 2000s.But today, Geer is going beyond digital banners to revolutionize the ad industry. In fact, he is dedicating a week to it in the form of an economic forum and marketing conference focused on unlocking the economic potential of Black and diverse consumers, otherwise known as Blackweek.On the latest episode of Yeah, That's Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart sit down for a candid chat with Geer. The CCO reflects on what he wishes he knew in his early career, who he thinks are the next up-and-coming talent in the marketing industry and the objectives behind his collaborations with other Black creative leaders on the Black Madison Ave documentary and Blackweek.Join us at Commerceweek! Use code AWCOMMERCEWEEK20 at checkout to save 20%!Follow Luz Corona on LinkedInFollow Rebecca Stewart on LinkedInFollow Walter T Geer III on LinkedIn Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Danny Lattouf, partner and Chief Strategy Officer at The General Store, a multidisciplinary creative agency for retail with clients such as Freedom, Rebel and Barbeques Galore. Links from the episode:The General StoreCreating The Ultimate Physical Store Experience with Danny Lattouf | #376Questions answered in the podcast:What is the weirdest thing you've ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence. The future of retail is… About your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Danny Lattouf from The General StoreDanny Lattouf has over 20 years of experience developing his skills and knowledge within the retail marketing, services and sales sector in Australia, London and Singapore. As Partner and Chief Strategy Officer at The General Store, Danny works with high-profile Australian brands, including Coles, BCF, Mirvac, Barbeques Galore, Wittner, Vicinity, Freedom Furniture, Supercheap Auto, Rebel, Salvos Stores and more. Prior to The General Store, Danny was Regional Head of Retail at VMLY&R, working with brands like Breville, Coca-Cola, Myer, Petbarn, Rebel, Samsung, Telstra, Terry White Chemmart and Woolworths to name a few.You can contact Danny at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

Our guest this week is Beth Ann Kaminkow, Global CEO, VMLY&R who joins us to talk about the ever changing landscape of retail and consumer branding, customer engagement, and loyalty. In particular with dip into what defines high performance retail and the emerging world of "creative commerce."  We also get a sneak preview of her upcoming session at the World Retail Congress in Paris. Then, as usual, we unpack the week in retail news including the correct way to pronounce Temu, news on the persistency of inflation and what lessons can be gleaned from the past month in retail sales. Then its another return to the Wobbly Unicorn Corner, before wrapping up with quarterly earnings from Shopify and Under Armour.To access VLM's rich trove of insights click here.  World Retail Congress:  Non-retailer passes and discount offer codes:Non-Retailer pass: REM-SPONRRetailer discount code: REM20Dive into the future of retail with the World Retail Congress's End of Year Report! Explore the latest trends, innovations, and insights shaping the competitive retail landscape, presented in collaboration with the Congress's Knowledge Partners. The Congress's report is a must-read for retailers to become world class in today's retail climate. The End of Year Report reinforces the focus of next year's World Retail Congress on High Performance Retail and our key pillars of winning the customer, winning with innovation, winning with purpose, the winning business models and building winning teams. Furthermore, the report brings together 14 of the world's top retailers' reflections from stores such as Action, Ikea, Zalando, Kmart Group, Woolworths and Wumart to present insights from around the world.  About Beth AnnBeth Ann is the Joint Chief Executive Officer of VML Commerce - WPP's end-to-end Creative Commerce agency, created from the combined talent, expertise and scale of powerhouse global agencies VMLY&R and Wunderman Thompson.Beth Ann is recognized as a leader with a proven record of reimagining retail, as well as creating and designing commercial programs that drive growth at the intersection of physical, digital and social. She continues to drive innovation in this space with a belief that commerce holds the most untapped creative potential to grow brands and people.In her two plus decades in the industry, Beth Ann has touched every aspect of marketing communications across consumer-packaged goods, retail, finance, restaurant and technology companies and brings both client and agency side perspectives to her work. She is a strong advocate of insights-inspired marketing programs and the power of creativity to drive positive societal impact.A worldwide traveler born in Baltimore (though she considers herself more of a Bostonian at heart- especially when it comes to sports loyalties!), Beth Ann graduated with a BA from Syracuse University's Newhouse School and an MBA from Boston University in Organizational Behavior. Beth Ann was a founding member of a successful startup purchased by Omnicom, led TracyLocke as the first female CEO in its one-hundred-year history, as well served as the first Global Chief Marketing Officer of Westfield Corp and CEO for Kantar Consulting Americas. She most recently served as Global CEO of Geometry.Beth Ann is a voice on IE&D issues and has been recognized as an AdAge Woman to Watch, is a member of WPP's X-Factor, and serves on the national boards of the Syracuse University Newhouse School of Public Communications as well as the non-profit charity Back on My Feet.While she sees work as personally fun and a bit of an endurance sport, she also is an avid runner, loves cities and making them better, and spending time with her husband, family, and close friends.About UsSteve Dennis is a strategic advisor, board member, and keynote speaker focused on strategic growth and transformation and the impact of digital disruption. He is the author of the bestselling book Remarkable Retail: How To Win & Keep Customers in the Age of Disruption and the forthcoming Leaders Leap: Transforming Your Company at the Speed of Disruption , which will be published in April 2024 and is now available for pre-order at book retailers everywhere. Steve regularly shares his insights in his role as a Forbes senior contributor and on social media..Don't forget to join Steve's new Linked Group for his new book.Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice, a keynote speaker around the world and consumer growth consultant.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada's top retail industry podcast,   The Voice of Retail, plus  Global eCommerce Leaders podcast, and The Food Professor , Canada's top food industry podcasts and one of the top management podcasts in the nation according to Apple, with Dr. Sylvain Charlebois.    You can learn more about Michael  on  LinkedIn. Be sure and check out Michael's Last Request Barbecue,  his YouTube BBQ cooking channel!

As agências de publicidade são uma das engrenagens mais importantes do marketing. Mas elas ainda fazem parte da cultura brasileira? O programa Mídia e Marketing desta semana conversa com Karina Ribeiro, CEO da agência VML. No papo, Karina fala sobre as mudanças recentes do mercado publicitário, que foram aceleradas pela fragmentação das mídias, sobre a transformação cultural das agências e sobre o desafio de unir equipes proveniente da fusão entre VMLY&R e Wunderman Thompson, duas das agências mais relevantes do setor. "As agências de publicidade têm a obrigação de acompanhar as mudanças da sociedade. Se eu não fizer isso, não entrego trabalhos relevantes e não mexo no ponteiro de vendas do cliente".See omnystudio.com/listener for privacy information.

In this episode of Add To Cart, we are joined by a true friend of the show… he works with our very own co-host Jo-Anne Hui Miller and his business partner, Matt Newell, had a conversation with me way back when Add to Cart was just taking its first steps onto the airwaves - that's episode 11! Danny Lattouf is partner and Chief Strategy Officer at The General Store, a multidisciplinary creative agency for retail with clients such as Freedom, Rebel and Barbeques Galore. As you'll hear in this chat, Danny's had a colourful and impressive career history and he gives us his insights when it comes to professional development choices. He also shares the most innovative technology he's come across lately (and he gets around, trust me) plus his advice for ecommerce retailers stepping their toes into the world of physical stores. And if that wasn't enough, we get into the detail of the amazing re-design of Rebel's new flagship store at Emporium Melbourne, basketball court and all!Links from the episode:The General StoreShopify Plus (sponsored)Questions answered:Which recent project are you most proud of?What advice would you have for ecom retailers looking to create their first physical store?How do you stay inspired?This episode was brought to you by… Shopify PlusAbout your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Danny Lattouf from The General StoreDanny Lattouf has over 20 years of experience developing his skills and knowledge within the retail marketing, services and sales sector in Australia, London and Singapore. As Partner and Chief Strategy Officer at The General Store, Danny works with high-profile Australian brands, including Coles, BCF, Mirvac, Barbeques Galore, Wittner, Vicinity, Freedom Furniture, Supercheap Auto, Rebel, Salvos Stores and more. Prior to The General Store, Danny was Regional Head of Retail at VMLY&R, working with brands like Breville, Coca-Cola, Myer, Petbarn, Rebel, Samsung, Telstra, Terry White Chemmart and Woolworths to name a few.You can contact Danny at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

Discover how creativity is a business superpower, as evidenced by the findings of Creativity is Business. This unique French research programme backed by the national advertiser association and Le Figaro, has been testing award-winning campaigns since 2021 and finding out how they compare to Kantar's key performance benchmarks. Jane Ostler, Kantar's EVP, Global Thought Leadership, talks to Cécile Lejeune, CEO of VMLY&R France, and Anne-Lise Toursel, Head of Brand, Media and Creative at Kantar France, to hear how the evidence of super-power performance from more than 70 campaigns has been presented to agency creative directors and clients. Hosted on Acast. See acast.com/privacy for more information.

Episode 29: Beyond Keywords - Unlocking Employee Potential: A Human-Centered Approach to Learning and GrowthOn this episode of Human Centered, host Nick Brunker chats with Loren Blandon, Executive Director of Learning, Growth and Experiences at VMLY&R. They explore the impact of applying human-centered design (HCD) principles and design thinking to enhance employee experiences, resulting in a more engaged, motivated, and innovative workforce that drives organizational success. Loren shares her thoughts on the psychology behind work, the significance of cultivating a learning and growth culture, and strategies for tackling the challenges presented by the hybrid workplace. Host: Group Director, Experience Strategy, VMLY&R - Nick Brunker Guests: Executive Director of Learning, Growth and Experiences - Loren Blandon We'd love to hear your feedback! Email the show: humancentered@vmlyr.com. To learn more about the CX practice at VMLY&R, visit vmlyr.com/cx

In this episode, we're joined by Jinie Kwak, Managing Director, Global Communications and Marketing at VMLY&R. Jinie has had an impressive career, spanning tech startups, publishing, and advertising agencies, allowing her to hone her multidimensional skillset. An introvert at heart, Jinie has worked hard to amplify her networking skills, and like most children of immigrant parents, she's worked diligently to overcome her fear of taking risks.  When she's not collaborating with some of the industry's most influential agency brands, Jinie is inspiring others to advocate for themselves and take up space. Jinie's story is proof that when we embrace the multi-dimensional nature of our identities and careers anything can happen.  E-mail Us:  asiansinadvertising@gmail.com Shop: asiansinadvertising.com/shop Learn More: asiansinadvertising.com --- Support this podcast: https://podcasters.spotify.com/pod/show/asiansinadvertising/support

Consumers are expected to spend more than $200 billion this holiday season, up 4.8% YoY, according to Adobe, despite ongoing concerns around inflation and the economy. For VMLY&R Commerce, the focus is on helping its clients get in front of these shoppers in creative ways on their holiday shopping journeys. With the season starting earlier than ever, thanks in part to annual shopping holidays such as Amazon Prime Day, and more commerce channels than ever to navigate, brands and retailers are working in a much more complex ecosystem than the days of in-store Black Friday sales.In this episode, Tyler Murray, U.S. CEO of VMLY&R Commerce, chats about how the agency is leaning into creativity in transactional spaces to help clients make the most of the holiday season. He also alludes to the future of commerce at VML, the new entity formed from the merger of VMLY&R and Wunderman Thompson.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.comWhat we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

VML CEO Jon Cook on how the agency came up with Wendy's now iconic social media presence, the innovations he hopes to see in the streaming ad space and commerce on Instagram. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio.Ilyse: (00:01)I'm Ilyse Liffreing. AndDamian: (00:02)I'm Damian Fowler.Ilyse: (00:03)And welcome to this edition of the current podcast.Damian: (00:10)This week we sit down with John Cook, the newly minted global CEO of VML.Ilyse: (00:16)VML is the new name for what is now one of the world's biggest creative companies. It's the result of WPPs merger of two of its creative agencies, Wunderman Thompson, and VMLY and R. The new company will employ 30,000 people in 64 markets.Damian: (00:34)WPP says, the merger is about simplifying business and unlocking scale for its clients, which includes blue chip companies like Colgate, Palm Olive, Dell Ford, Microsoft, Nestle, and Coca-Cola.Ilyse: (00:45)John Cook joined the agency back in 1996 when it only had 30 employees, which back then was just called VMLA full circle moment. He starts by telling us about the significance of the merger announced in October.Damian: (01:00)And one note, the first part of this podcast was recorded live at advertising week, New York. So John's audio changes a few minutes into the podcast.Jon: (01:11)I think it represents a reaction to, um, to several things, a reaction for holding companies like WPP to be simpler and easier to access. These are, these are two great companies within WPP, but they're two big companies. And that that can create confusion or complexity in within WPP. I think we've always simplified that well, but this takes that to the next level. This is a radical move in terms of simplicity. So I think it represents the thirst that marketers have for a simpler holding company landscape. A simpler WPP absolutely does that. It represents, I think, I think a statement about where the future of marketing is going. That a lot of people are pursuing you on one level. You've got consultants, you know, big consultancies pursuing creativity and trying, they're trying to acquire it, hire it, build it, and, and all having various levels success with that.Jon: (01:57)This represents a move to have the scale of some of the biggest consultancies, but with a creativity that I think a lot of them are really trying to have. We will have that right from the beginning. It represents, uh, a statement about where a lot of advertising agencies who are trying to stay relevant are going, meaning a lot of advertising are fantastic creative organizations, but they're all grappling with how do I add commerce, CRM, loyalty, technology, data. We have all that. When you put these two things together, what what I hope, and I think what we hope is that we are jumping right to that place where ad agencies and consultants are both trying to go from two different directions. We go there right now from the jump globally with, uh, two companies that already know each other really well, and it's a lot easier to say.Damian: (02:38)And so in, in, in effect, it's driven by the changing economics of advertising.Jon: (02:43)Yes, I think I I don't think it's solely driven by the change, the economics of advertising. I think there are economic advantages to being simpler. 'cause you can, you can be more efficient in, in how you deliver your, your agency. You can be, you know, and you can offer a lot. But I think it's, I think it's more driven by a fusion that marketers are looking for, not to speak for all marketers, but I think they struggle with how do I get brand storytelling and the the stories I wanna tell my by brand? How do I get that closer and closer to my product, the customer experience? And if I've got that right as a marketer, how do I then put that closer to the way people buy my product or transact or make a commitment to me as a brand? We're not perfect, and it won't be perfect right off the bat, but we have a really good chance to be the agency that can unite brand experience, customer experience, and commerce. Those three things aren't in our ingredients because they're fun or because we like those words, they're in our ingredients because that's the trilogy that marketers are looking for to, this is the absolute answer. For some peopleDamian: (03:41)May be a little bitJon: (03:42)Sad about sayingDamian: (03:43)Goodbye to some of those famous, famous names.Jon: (03:45)Like,Damian: (03:46)WhyJon: (03:46)And notDamian: (03:46)What, what do you say to those people?Jon: (03:48)I'm obviously in the camp of believing that evolution and simplicity is necessary to, to, to kind of go forward, but I have a ton of, um, respect and empathy for the fact. There's a lot of, uh, big brands that have built this to this place that we, that we are in now. And I think all you can do as a leader is just do two things. You can respect the heritage. It's not just heritage for heritage sake, heritage of capability. There is greatness in all those companies. It still exists in each of those companies in the, in the new company. As much as we're gonna respect that heritage and, and, and use all those ingredients to build our capability, at some point we have to make it about the future. So it's about informing the future with, with all that heritage. So it's, it's not just heritage for heritage sake, it's heritage to inform a, a future. And that's a responsibility we have to, um, you know, you know, in any company, but certainly an agency, you're trying to create a future for people to do what they want to do, and you have to make decisions about what gives you the best chance to do that and do that powerfully. And this does that.Ilyse: (04:47)Now, we, as both previous journalism majors find this really interesting that you actually started your career as a journalism major at the University of Missouri in 1993. In 2018, you delivered even the commencement address at the School of Graduation Ceremony. So I'd love to know what words of wisdom you shared about like what journalism really meant to you and maybe how it has even like shaped you as a marketer. Uh,Jon: (05:14)I had worked at Disney World for a while, and I remember some of, some of the advice I gave was, you know, you're, you're journalists and it's all about facts and, and, um, you know, this story, but it said, never lose in, in all the story and all the facts. You know, never lose the ability to add some pixie dust to things. Uh, especially those of you who are going into strategic communications. The meaning that, you know, we should be the exciting part of someone's day and, and the, and never lose the idea of what Disney World does, which is they exceed these already crazy high expectations. And what can you do in your career to bring your own pixie dust to every situation? So any interaction with you or your brand has that pixie dust. And I think journalism today, it's, it's even more critical to have a little bit of a brand and to have a, an expectation that a journalist has a, has a point of view and has a brand and, and, uh, like it or not. That's, that's, that's critical.Ilyse: (06:02)Beyond that, do you have like a guiding like set of principles that you adhere to maybe even keeps you up at night?Jon: (06:11)It's pretty easy, which is just show up and follow up. It's served me well. The gravity of how you show up and how you follow up changes through the years. But it, in your early in your career, it might just be, Hey, be at meetings, be present, be in the office and follow up. Be the one who you people count on to when you're in a meeting, something happens as you become the, you know, like ACEO of a company. Your show up is more than just being there. Your show up is presence and, and bringing gravitas and bringing trust to a situation, you know, and I think we all can use the positions we have to, to show up and follow up at different levels, but show up and follow up and just keep that advice going.Damian: (06:45)What's interesting about your role as a, as a creative person is that interactivity, and you mentioned you were with the world's biggest brands, including Coca-Cola, Colgate Palm, olive Ford, Microsoft, the US Navy even, and, and Wendy's, you know, can you tell us a little bit more about what makes for a winning brand campaign? You know, obviously that pixie dust is, is part of it,Jon: (07:07)This will sound cliche, but finding that cultural resonance, the cultural relevance, the cultural interaction point that that makes a campaign go from being an announcement or a set of awareness to something that someone can participate in. And I don't just mean content co-creation, but I mean something that enters, enters people's lives and, and becomes part of them and or makes them feel something and take an action. Wendy's is a, is a long time great client, we've worked for 'em for 10 years and Wendy's was always kind of an old fashioned, maybe your grandfather or grandmother's brand, and we said, let's give Wendy a voice. Let's give her some sass invented this idea of, of how much sass Wendy would have, would be different by medium and by channel, but she would always be a little sassy to the point where then online when and on social media, Wendy would start to, to roast people.Jon: (07:52)Meaning kind of take take aim at somebody and not in a, not in a mean hearted way, but this idea of roasting someone. I say all that to say that it became as elaborate as we invented a, a national roast day holiday where then now every brand or a lot of brands around the world then on that day write Wendy and say, roast me. You know, so it might be Aflac saying, Hey, Wendy's roast me, and then Wendy, our, our Twitter will come back with a picture of a, you know, a cooked duck to add to that, that we are, Wendy's is a person, Wendy's is a, there's a name in the name. So we would be remiss not to have some personality, and then we'd be double remiss not to have personality that had some zing to it. So then you establish, okay, here's a place that can be believable. And I think it was also kind of a position that allowed Wendy's to be ageless. You don't know if Wendy's what age she is really, and we could, we could attach a personality that could kind of flex be a little more, a little more SaaS on Twitter, a little friendlier Wendy on Pinterest and everything in between. And it gave us a lot of flexibility. So yeah, it was, it was coming, there was an opportunity space in the market and we just totally filled it and we stayed with it for a decade.Damian: (08:55)How do you sort of like know when you've got your finger on something, how do you stay there? How do you stay relevant? How do you keep up with what's going on in the culture?Jon: (09:05)Oftentimes there's a, there's an interaction with a brand that's unintended or emerges organically. The more brave or the more aware brands are, are tapping into that. You see some of the work for Ford right now in the US is all about being from America and doubling down on America, but the level of volume that they were seeing online, the level of volume they're seeing and the passion out there, that's, that's something we need to not just respond to in social, but but double down into. And I think it's a good example of listening and, and, and kind of taking the cue from the way people are interacting with a brand.Ilyse: (09:36)Um, and obviously you've been in this career for like three decades now. To what extent has the nature of digital media changed anything for, for instance, I know creativity is definitely still premium, but there's such a different cadence to the ad calendar these days. Um, could you talk a little bit about that?Jon: (09:56)Spending time with a brand, entertaining yourself, educating yourself and shopping have all come together into one paradigm for each of us, no matter how the platforms evolve? That's what's the most exciting thing to me. And it's, it's actually how we're trying to build the agency. Because if you think about your own behavior, let's just take Instagram for example. You're, you know, you're, you're going to Instagram probably to entertain yourself. You end up buying something whether you need it or not. You're, you're gonna buy something you've educated your best self about a brand you didn't know. And you've gone deep on a whole new cultural thing that came into your life. You just went there to, to kind of kill time. And I think 20 years ago, my advertising moments were my ad moments, my shopping was my shopping. And I just love, I mean I I I'm sure you both experience this, it's, it's all coming together.Ilyse: (10:36)Why is following consumer behavior in this way connected to building a relevant agency? I know your tagline is all about like connected brands.Jon: (10:46)If you follow that trend, the idea of those things converging, you would build your agency completely different. And so a couple years ago we invested heavily in something that's not in a lot of ad agencies. This is just one example, but deep, deep global commerce and shopping capabilities. And so I, I hope we're doing it the right way, but that investment in an agency, an ad agency is uncommon. The reason we did it is the answer to your question, which was, if the way we're telling a brand story or inviting people to experience a brand is gonna quickly meet the ability, if we do our job on that, we're gonna have somebody wanting to make a commitment to that brand by buying something, joining something subscribing to something. And it's amazing, it took this long for people to realize that if you do a good enough job in your brand communications, you're going to have somebody who wants to, to take an action. So as agencies, I think we should be building in that, that capability. Other agencies may look at a different way, but if it's a quest for relevance, I don't think you can be a relevant agency without the ability to both tell the story and then complete the task of of, of being able to transact.Ilyse: (11:48)What about when it comes to like, streaming and like connected tv? How are you guys looking at that channel?Jon: (11:54)One way that we're really hoping happens is that those channels get way more advanced than they are right now about the way that advertising could be present. So Netflix, you know, would, would now sell a, an advertising model where you can pay a premium amount of money to have advertisement as the advertising agency or the story creators. Where I think we're lacking and we would like to see the biggest progress there is being way more creative with the formats you're able to to, to do. So I, I'm hoping as streamers get more and more into advertising, they're not just plopping 32nd TV formats on the front of, you know, a show you might watch on Netflix or just interrupting it four times throughout the hour for 62nd TV spots. There will be a huge miss. I do think a lot of 'em are going that direction first because it's just the nature of what's easy and convenient. But there will be a streaming platform that will break that up and allow brands to tell stories in a unique way and, and create entertainment on their platforms that lives next to that will be the, the platform that I will love. And that's what we're keeping our eye out for.Ilyse: (12:52)What about, um, when it comes to like shoppable ad formats on streaming, do you feel like there's a future there? I know it's kind of seems to be gaining some speed.Jon: (13:01)I was watching Billions the other day of shows, you know, I dunno if you watch billions or not, but you can actually go in and then see everything. 'cause you know, you liked that show for the, the glamor of all the, the clothes and the, you know, the, the cool settings and then you can kind of go in and see what everything costs that particular character and you're not able to then go buy it yet, but that next step would be able to go buy it or find out. And a lot of the stuff on there is pretty dreamy in terms of price, but as you could do that for things that pro that cost any amount and actually go see what everybody's wearing, this, this exists, it's just not mainstream yet. But I I love that idea. I think it's to where you're, where you're taking that question. I love the, the future there.Damian: (13:36)I'm wondering if there are any themes in advertising that sort of are changing with the culture and the digital culture too. I mean, we've had an important shift, you know, recently with brands marketing with Purpose. I'm kind of very interested in that relationship, you know, the underlying zeitgeist in a way and how that finds its way into ads. Is there anything that you've noticed that we could, we could put our finger on and say that's very nowJon: (13:59)Advertising agencies or brands? The word storyteller gets thrown out really liberally, you know, like it's, it's such a sexy word and it sounds really cool, but often I look at the work of our industry and including our own agency sometimes, and you're not really telling stories sometimes we're not living up to the sexiness of that word. The better brands are starting to, to truly tell story. I mean literally tell stories by creating content and creating entertainment and creating that right balance between, um, being entertained and, and getting across brand principles. And when you do that, you create something entertaining enough to hold a consumer's attention, then you've kind of earned the right to be as purposeful as you're, as you're describing the trend, you almost have to earn your right as a brand to talk about your purpose by creating a, a forum of something gripping and entertaining or, or compelling to then put that purpose through. Because I think purpose without that comes off a little preachy, uh, a little self-serving or a lot self-serving.Damian: (14:55)I I saw a new Kantar study recently that highlighted the importance of humor in advertising and said that after several years of super serious heartfelt purpose-driven ads, humor is making sort of welcome return. How and wise humor such an important brand building tool.Jon: (15:09)I mean, candidly, I, I, first of all, I miss humor. I think that notion is correct. I don't think it's coming back fast enough though. I think the, the industry advertising industry has so many award shows and so many award platforms, and I, I love that it's a chance to get your work out there, creates great work, creates great community, creates great awareness of the great work that agencies are doing. But some of it has gotten a little bit to the point where the best way to grip a, a jury or to grip somebody judging work is to do something that makes you cry or that makes you feel, uh, like you're saving the world. And so the work tends to go that way. It's really powerful, but that just, it just doesn't lend itself to any humor. It's the, the everybody taking themselves so seriously trying to create work that, that saves the world. I'm all for saving the world, but can we have some fun while we're talking about that? And I think, I think award shows in general, I'm not, not talking about anyone in particular need to do a better job of rewarding humor.Ilyse: (16:05)In 2022, you had a near death experience and as you told Adweek, you called it a story of either angels or coincidences. Can you tell us what happened and how it changed you?Jon: (16:20)Really healthy heart, really healthy, um, generally speaking and was running one night and, and basically died for eight or nine minutes without a pulse, uh, because of, um, a real freak show arrhythmia that I'd had for two weeks without knowing it. Just real, nothing hereditary or genetic about me. Just an odd thing, a very rare thing that happens to me. I was running at seven 30 at night on the street where there's not many people, but that particular moment, um, among other people, a uh, cardio doctor drove by. Like, like I told Adweek in that story you're talking about, if you had to write up who would drive by when you were dead with a heart thing, who would you want to drive by? Literally the exact description of who I'd want was this, um, cardio doctor who was, by the way, was coming home two hours early that particular night to see his brother who was in town and happened to be driving by still in his scrubs.Jon: (17:09)It's, it's just awesome that he, that he did that. The coincidence or the angel thing, somewhere in between all that was this guy stopping and not only, not only stopping somebody who stopped and used the skills that they possess, because what I've learned since it's one thing to know CPR, but there's a whole other level of then the bravery that it takes to notice somebody down to go use that CPR you've probably actually never used in your entire life. Put your hands on somebody's chest, crush their sternum, put your mouth on their mouth. It all sounds really good in the textbook. It all sounds good in the class, but somebody actually has to go do that. And then because somebody did that, you know, I'm still here.Ilyse: (17:44)How would you say though, that it has like, changed your life since that incident?Jon: (17:49)If you think about any friendship family member you have, if you just stop right now and thought, what was my last interaction with all them, you know, would it, would it be the right place with every relationship that was important to you? It's probably not, it's probably a fight with this person, probably a, a Matt experience with this person. Probably maybe a, I love you to, to this person, but it would be a mixed bag. Not to be too dramatic, but it really makes you think, man, what if I did die right there that, you know, and my daughter, my third daughter hadn't seen her in two months, or one of my daughters I saw the week before and had the best weekend we've ever had, you know, and everything in between makes me really think every now and I do take a quick inventory about where I am with every relationship and, you know, may maybe it forces you to say something that you wouldn't normally say in a good way or appreciate somebody a little bit more. I have determined it's way more fun to be alive than dead. That's my other takeaway, .Ilyse: (18:37)And that's it for the current podcast. Stay tuned because next time we'll be speaking with Beverly Jackson, the VP of Brand and product marketing at Zillow,Speaker 4: (18:48)Going where our customers are and having a conversation with them in a way that's meaningful to them breaks through and it sort of disrupts the expectations of who we are and what they want from us. The currentDamian: (19:02)Podcast is produced by Wonder Media Network. Our theme is by loving caliber. And the current podcast team includes Chris Brookley and Kat Vessey.Ilyse: (19:09)And remember,Jon: (19:10)Never lose in, in all the story and all the facts, you know, never lose the ability to add some pixie dust.Ilyse: (19:16)I'm Ilyse. AndDamian: (19:17)I'm Damian andIlyse: (19:18)We'll see you next time.

Episode 28: Beyond Keywords: The Future of Search and AI in the Experience EraOn this episode of Human Centered, host Nick Brunker and Chief Discoverability Officer for VMLY&R, Heather Physioc explore the world of search and how AI is changing the game. With 8.5 billion searches processed by Google every day, it's no wonder that marketers and CX professionals are always looking for ways to optimize their websites with the right keywords. But as AI continues to evolve rapidly and become more democratized, the game is changing. Heather helps us understand how we got here, the implications of the change, and what CX experts need to be thinking about to adapt. From sequential connected queries to predictive search, we dive into how evolving technologies are changing the landscape and what it means for brands, marketers, and businesses. Join us as we explore the impact of AI on our world and how to create a more streamlined, integrated search experience in an increasingly fragmented search world. Host: Group Director, Experience Strategy, VMLY&R - Nick Brunker Guests: Chief Discoverability Officer - Heather Physioc We'd love to hear your feedback! Email the show: humancentered@vmlyr.com. To learn more about the CX practice at VMLY&R, visit vmlyr.com/cx

Retail media has been a big topic of the last couple of years. But what is it, where do the opportunities lie for brands, and what's coming next?Hear how Jellyfish, VMLY&R Commerce and Indicia Worldwide are helping brands succeed with retail media. Our expert panel discusses measurement across channels, driving awareness beyond transactions, and creating seamless omni-channel experiences. Walk away with tips for partnering with agencies, investing in tech and taking an integrated approach. Hosted on Acast. See acast.com/privacy for more information.

Sebastián is one of our favorite people and fellow VMLYR Commerce employee. Unfortunately for this pod's hosts, that's where the comparison stops, because Sebastián has separated himself from many in the advertising world by having more Lions than sub-Saharan Africa. He joins us off the heals of his most recent win, a Grand Prix for his work on Oreo Codes. Tune in for a world of wisdom from one of the industry's most winning (and totally humble about it) copywriters. Episode Links: Sebastián's BookOreo CodesBook180.comWashapig.comThanks for ad'ing a little Bad to your day ;) now follow us on Twitter dammit More Links: Pod SiteBrian's BookEric's InstagramAmelia's Book

Rani Patel, co-founder and managing director at Calling; Ete Davies, chief operating officer at Dentsu Creative EMEA; and Sharon Lloyd-Barnes, commercial director and inclusion lead at the Advertising Association, discuss Black History Month.Patel highlights the need for agencies to bring in "new thinkers" among black women – a pool of talent that she believes is "untapped". Davies added that the industry needs "lateral thinking" now more than ever, particularly in the creative space because it's being challenged on it's value. Lloyd-Barnes talks about the Ad Association's All In Census findings.Meanwhile Campaign's creativity and culture editor Gurjit Degun and reporter Shauna Lewis discuss the Wunderman Thompson and VMLY&R merger and results from Campaign's Faces to Watch survey.Further reading:‘Why now?': analysts react to Wunderman Thompson-VMLY&R mergerFaces to Watch: what rising talent wants from adlandAll In Census results: sexism wanes as minority representation improves Hosted on Acast. See acast.com/privacy for more information.

Ishan Chatterjee, Head of Growth at VMLY&R is joined by Anna Vogt, co-author of The Rebuilders, and Chief Strategy Officer at VMLY&R to discuss how to turn setbacks into comebacks in the world of new business, learning from the experience and using it as a building block for future success.

For the past 27 years, Jon has poured his heart and soul into VML — now VMLY&R. In 2018, he led the launch of the unified agency as global CEO. Today, VMLY&R is a global marketing force with more than 13,000 employees in 44 countries.   In 2023, the agency was named to Ad Age's A-List. VMLY&R was also recognized as 2023 Network of the Year by the New York Festivals, the ANDYs, and the ADC Awards.   VMLY&R is proud to serve some of the world's most recognized and respected brands, including AstraZeneca Colgate-Palmolive, Dell, Ford, General Mills, Intel, Microsoft, Mondelez, Pfizer, SC Johnson, Sherwin-Williams, The Coca-Cola Company, and Wendy's.

Él es CEO de VMLY&R y uno de los creativos más admirados de México. Su agencia lleva 5 años consecutivos ganando el premio de Agencia del Año en el Círculo de Oro y en la última edición de Cannes Lions es la que dio la cara por el país al cosechar 8 leones, entre ellos dos de Oro por Shout para Telefónica.Esa noche hablamos de la influencia positiva de los años de pandemia para la industria y como la agencia hoy por hoy se siente más viva que nunca.Platicamos de las diferencias entre los modelos de trabajo presencial,híbrido y remoto y por qué para él la construcción de la cultura de agencia se genera con el contacto humano. Conversamos sobre cómo su carrera profesional se vio enriquecida por el talento de afuera y de la importancia de incluir diversas culturas dentro de la compañía.Hablamos del engranaje ideal entre cliente, agencia y partners y lo primordial de darle libertad al equipo para dar lo mejor de sí mismo en cada proyecto. Exploramos el proceso creativo de Shout, una pieza que engloba a la perfección la colaboración de diversas mentes para dar vida a la belleza auténtica de un país.Terminamos adentrándonos en el círculo sin fin de premios, la búsqueda del empate del récord de Agencia del año, y de la gran labor como jurados para entender y defender piezas extranjeras que valen la pena. Visítanos en https://www.elmartinez.net/ y suscríbete en Spotify, Apple Podcasts o donde lo estés oyendo ahora. Síguenos en FB o IG @elmartinezpodcast. Hosted on Acast. See acast.com/privacy for more information.

Manir Fadel, CCO da Grey, e Sleyman Khodor, CCO da VMLY&R, contam onde buscam inspiração para a criatividade e como lidar com o erro e o fracasso de uma ideia.See omnystudio.com/listener for privacy information.

Today's guest is Andres Fabian, a globe-trotting Dominicano creative director who has worked on three different continents for companies and agencies like Leo Burnett, Kelly Bluebook, Innocean and VMLY&R. On this episode Andres discusses his experience as a Latino creative in the world of advertising.  It's an important conversation we all need to hear, and we both share personal stories about the most outrageous things we've been told or overheard to the weird practice of code-switching to the need for real action around diversity in our industry. This is can't miss episode especially for people of color or under represented groups in our industry . --- Send in a voice message: https://podcasters.spotify.com/pod/show/cdconfessions/message Support this podcast: https://podcasters.spotify.com/pod/show/cdconfessions/support

Walter T Geer III is about sending the elevator back down.  He is an industry icon known for creating compelling mobile advertising experiences revitalizing how brands and advertisers connect with consumers through many digital platforms.  He is the Chief Experience Design Officer at VMLY&R. His voice reaches and inspires the entire advertising and beyond, having interviewed notable individuals, including Pusha T, Randy Jackson, Lamar Odom, and Gary V. He speaks about how the advertising industry needs to evolve in its approach to Black voices, a true advocate for African American inclusion in advertising at all levels.  In this episode, he speaks to what it means to send the elevator back down and gives excellent advice to all levels of marketers: aspiring to c-suite.

Episode 27: Navigating Customer Experience Insights from the 2023 Forrester CX SummitOn this episode of Human Centered, host Nick Brunker welcomes in VMLY&R Chief Strategy Officer, Ben Geheb and Executive Director of Technology, Martin Coady and discuss key themes from this year's Forrester CX Summit in Nashville. They delve into how the landscape of customer experience has evolved, and why the "low hanging fruit" of CX has already been picked. Plus, they explore the critical role of organizational alignment in achieving CX excellence... and why it's a necessity to bring marketing and sales teams together in a cohesive and impactful way. Host: Group Director, Experience Strategy, VMLY&R - Nick Brunker Guests:  Global Executive Director Growth & Innovation, VMLY&R Chief Strategy Officer - Ben Geheb Executive Director, Technology, VMLY&R - Martin Coady We'd love to hear your feedback! Email the show: humancentered@vmlyr.com. To learn more about the CX practice at VMLY&R, visit vmlyr.com/cx

On today's episode, we're joined by Luke Hurd, Director of Experience Design (XR) at VMLY&R. Luke is here to discuss augmented reality and immersive spaces and what these concepts mean for today's advertisers.   We talk about:   - What exactly is AR? - How can people discover and use AR? - How AR storytelling has evolved. - The importance of interaction when it comes to AR. - Using Instagram Reels in storytelling.   Resources mentioned: Instagram Reels Keep up with the latest from Meta's Business Engineering Team by following us on Medium.    #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing  

Here's a question. If you died today, what would you regret? This week's guest is Jon Cook. Jon is the Global Chief Executive Officer of VMLY&R. Jon died last October. As you'll hear, the fact he is still here to have this conversation required a set of circumstances so improbable that they would have strained the credibility of your favorite episodic drama. But the fact he is still here, gives him, and those that meet him, a living and breathing teacher of what will really matter to us, when we reach our end. As we age, our priorities and the emphasis of our life changes. We define success in more personal, more human ways. And yet, when we become leaders we are judged - and we judge ourselves - against metrics that have limited shelf lives. That will not change any time soon. If you do not deliver economic performance in a for-profit business, you will not be a leader for long. But, and this is a big but, ask yourself now, what would you would regret if today was your last day on the planet? And then live a life that makes room for the behaviors that would change that answer. Life and leadership are about choices. Don't wait until you're dead to make better ones.

Episode 26: Innovating at the Intersection of CX & Commerce in RetailOn this episode of Human Centered, host Nick Brunker is joined by Charlie Wade, VMLY&R Commerce Global Executive Director of Growth & Innovation -- who delve into the dynamic relationship between customer experience and commerce in the world of retail. As the landscape continues to evolve, businesses are increasingly realizing the crucial role that CX plays in driving success and loyalty. They explore how CX and commerce intersect, and how this convergence is reshaping the retail industry. Plus, Charlie shares several key themes he heard during his visit to this year's World Retail Congress. Host: Group Director, Experience Strategy, VMLY&R - Nick Brunker Guest: Global Executive Director Growth & Innovation, VMLY&R Commerce  - Charlie Wade We'd love to hear your feedback! Email the show: humancentered@vmlyr.com. To learn more about the CX practice at VMLY&R, visit vmlyr.com/cx

Amber Chenevert is Managing Director, Strategy & Insights as well as Global Culture Studio Lead at VMLY&R. She's a PhD and has taught advertising. In this episode we discuss a question that's been on her mind recently: "Is niche marketing making it harder to reach ppl?" You can find Amber here: https://www.linkedin.com/in/amber-chenevert-phd-027a4b1/ ** You can find the Sweathead report What Strategists Want From Work here: ⁠https://bit.ly/what-strategists-want⁠ ** Next strategy event: The Sweathead Strategy Summer Camp - Starts July 18, 2023 Details: http://www.sweathead.com. ** Sign up for our newsletters: https://sweathead.com/newsletter/strategy-for-life/ ** Sweathead is a support group for strategists and account planners around the world.  We host conferences, online courses, live events, and podcasts. We also train companies. Find out about our company training here: ⁠https://sweathead.com/teams/⁠

David Moreno recently moved to BBDO, Atlanta, where he's EVP, Strategy Lead. Prior to this, David was Managing Director, Strategy and Insights at VMLY&R. Big titles in big agencies doing big things. In this episode, David gently compares the two and gives us his first impressions of BBDO and what makes the agency so good at making effective advertising. You can find David here: https://www.linkedin.com/in/david-moreno-577b928/ ** You can find the Sweathead report What Strategists Want From Work here: ⁠https://bit.ly/what-strategists-want⁠ ** Next strategy event: The Sweathead Strategy Summer Camp - Starts July 18, 2023 Details: http://www.sweathead.com. ** Sign up for our newsletters: https://sweathead.com/newsletter/strategy-for-life/ ** Sweathead is a support group for strategists and account planners around the world.  We host conferences, online courses, live events, and podcasts. We also train companies. Find out about our company training here: ⁠https://sweathead.com/teams/⁠

Rosie Hanley, head of brand and marketing at John Lewis & Partners, and Richard Huntington, chairman and chief strategy officer at Saatchi & Saatchi London, reveal the detail behind the retailer's pitch process and what's next for its marketing. The brand previously worked with Adam & Eve/DDB.Jonny Parker and Chris Birch, executive creative directors at VCCP London, review some of the latest ads: Slim Fast “Ooomph for your boomph” by Mother London; ITV "No silence please" by Uncommon Creative Studio; Tommy's "Let's bring them home" by VMLY&R; and BBC "Eurovision effect" by BBC Creative.Gurjit Degun, Campaign's creativity and culture editor, and Charlotte Rawlings, Campaign's reporter, discuss Brand Experience 360 and parental leave.Further reading:'Energy and fizz': how Saatchi & Saatchi London won John Lewis PartnershipJohn Lewis Partnership picks Saatchi & Saatchi London for ad accountWhy quitting my job after maternity leave was the right decision Hosted on Acast. See acast.com/privacy for more information.

Episode 25: Why Experience Brands Are Rethinking LoyaltyOn this episode of Human Centered, host Nick Brunker is joined by VMLY&R Managing Director, Adam Troyak to chat about why (and how) brands are rethinking their loyalty programs -- and how it's merging with CX in a meaningful, fundamental way. They discuss how the perception of value is evolving, why building a relationship is crucial and how leaders can bring the best of their organization together in service of their customers & guests. Host: Group Director, Experience Strategy, VMLY&R - Nick Brunker Guest: Managing Director, Experience Strategy, VMLY&R - Adam Troyak We'd love to hear your feedback! Email the show: humancentered@vmlyr.com. To learn more about the CX practice at VMLY&R, visit vmlyr.com/cx

The guests on this week's Campaign Podcast are VMLY&R's chief creative officer, Laurent Simon, and Nicholas Hulley, joint-chief creative officer at Abbott Mead Vickers BBDO, who share their opinion on some recent work.The two consider Aldi and McCann Manchester's cheeky caterpillar cake ad which went viral on TikTok after it poked fun at the copyright dispute between the supermarket and Marks & Spencer over the design of the former's caterpillar cake.Also up for review, Simon and Hulley consider Harry's "Feel good, fella" by The Or and KitKat's "Have a..." by Wunderman Thompson UK.Campaign's Shauna Lewis then talks about the best brand responses to the Coronation of King Charles III.The conversation also takes an analysis from Campaign's Best Places to Work 2023, which details how companies won a place on the list. Hosted on Acast. See acast.com/privacy for more information.

Welcome to a brand new episode of the ¿Quién Tú Eres? podcast, where we explore the conflict we often face between "professionalism" & being our authentic selves. This week's guest is Walter Geer, who's currently the Chief Experience Design Officer at VMLY&R HEALTH. As Chief Experience Design Officer at VMLY&R HEALTH, Walter Geer is responsible for creating innovative design solutions to health. His role is to bridge technology, storytelling, design and user experience together to create meaningful health experiences.  With an 80 percent focus on health and pharma he also maintains a broader range of clients like Dell Technologies, Coke and Walgreens.   Walter was honored in Adweek's ‘50 Most Important People in Marketing, Media and Tech' and Savoy Magazine recognized Walter in their ‘Most Influential Black Executives in Corporate America'. He is not only known for re-inventing and revitalizing the way brands and advertisers connect with consumers, but also for being a passionate and vocal advocate. As the co-founder of Diverse Creatives, he has been outspoken in the charge for creating a diverse and inclusive culture for Black and brown creatives in advertising. A veteran of the digital advertising space, Walter holds a total of six U.S. patents for digital ad formats and has implemented creative products and strategies for a variety of publishers and leading technology and media companies including Google, Viacom, NYTimes and MySpace. One of his most famous inventions was Skippable Pre-Roll (5,4,3,2,1 Skip video ad format). Walter has been an architect of market-first usability labs, applying biometric research to the development of creative executions while minimizing risk by understanding how consumer emotions and demographics impact brand engagement. Prior to VMLY&R, Walter was SVP, Group Creative Director at TBWAWorldhealth, where he ran Digital, Innovation and creative production. --- Send in a voice message: https://podcasters.spotify.com/pod/show/quientueres/message Support this podcast: https://podcasters.spotify.com/pod/show/quientueres/support

The CPG Guys are joined by Beth Ann Kaminkow, Global CEO of VMLY&R Commerce and Ji Kim, President of GroupM Nexus, both part of the broader WPP group of companies.Follow Beth Ann Kaminkow on LinkedIn at: https://www.linkedin.com/in/beth-ann-kaminkow-b714042/Follow VMLY&R Commerce on LinkedIn at: https://www.linkedin.com/company/vmlyrcommerce/ Follow VMLY&R Cmmerce online at: https://www.vmlyrcommerce.com/ Follow Ji Kim on LinkedIn at: https://www.linkedin.com/in/jiyoungk/Follow GroupM Nexus on LinkedIn at: https://www.linkedin.com/company/groupm-nexus/ Follow GroupM online at: https://www.groupm.com/groupmnexus/Beth Ann & Ji join PVSB to break down what transpired at the 2023 WPP Commerce event that took place in Miami January 27-March 1 2023.CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://nexupisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Episode 24: Humanized Commerce – Driving Brand Purpose in a Digital WorldOn this episode of Human Centered, host Nick Brunker visits with Jay Picconatto, Head of Global Commerce at General Mills about the importance of humanizing -- and bringing purpose to -- some of the most recognizable brands in the world. They discuss how technology advancements, the COVID pandemic and ever-changing customer behavior have shaped the way he tackles creative marketing challenges. Plus, Jay shares his insight on how winning teams can embrace experimentation to deliver holistic, connected experiences while remaining human-solution oriented at the core. Host: Group Director, Experience Strategy, VMLY&R - Nick Brunker Guest: Head of Global Commerce - Jay Picconatto We'd love to hear your feedback! Email the show: humancentered@vmlyr.com. To learn more about the CX practice at VMLY&R, visit vmlyr.com/cx

An inspiring story of how Khalid Latif escaped the terror of Saddam Hussein to reach the heady heights of VMLY&R Health. Great learnings in this episode on the power of diversity, line management vs looking after people, how to build anyone into a creative superstar and mastering the art of job numbers. 

For #29DaysofMagic today I have an amazing conversation with Nikeisha Beckford, office lead for VMLY&R in detroit. We talk about her life and times being from Jamaica moving to America for what was initially going to be 3 years, and how she's still living here 30 years later. Nikeisha shares about how being intentionally relational, being a servant leader helps make people feel like they belong. Nikeisha shares about what it looks like to be a true servant leader, the huge importance of having people who have your back, and Detroit Experience Studio! Nikeisha would like you to genuinely take a step back and make sure you are putting people at the center of what you do! Connect with her on: Detroit Experience Studio: https://detroitexperiencestudio.com/ LinkedIn: https://www.linkedin.com/in/nikeishabeckford/ Twitter: https://twitter.com/kikiinthed Partnered with the African American Film Critics Association for #29DaysofMagic 2023 Facebook: https://www.facebook.com/theaafca/ Instagram: https://www.instagram.com/aafca/?hl=en Website: aafca.com --- Support this podcast: https://anchor.fm/the-reset-podcast/support

Today I am so excited to have Susan Akinyi Tindi for #29DaysofMagic today! Account Supervisor, Client Engagement at VMLY&R. We talk about how her first job was an on campus and how the fear associated with being an immigrant led her to only take what she was given- which was an obscenely low paycheck. Now she has fearlessness to ask for what she wants and speak up for her for herself. Susan would like there to be more fearless leaders who give back, and more! Susan would like you to check out these books by Yaa Gyasi: "Homegoing": https://www.amazon.com/Homegoing-Yaa-Gyasi/ And "Transcendent Kingdom": https://www.amazon.com/Transcendent-Kingdom-novel-Yaa-Gyasi/ Connect with her on: LinkedIn: linkedin.com/in/susan-akinyi-tindi-80b1b6a4 Facebook: https://www.facebook.com/tindi.akinyi/ Partnered with the African American Film Critics Association for #29DaysofMagic 2023 Facebook: https://www.facebook.com/theaafca/ Instagram: https://www.instagram.com/aafca/?hl=en Website: aafca.com --- Support this podcast: https://anchor.fm/the-reset-podcast/support

I am super delighted to have Kelli Anderson, Director, Brand Experience Strategy at VMLY&R on the podcast today! Kelli had an amazing first job as an attraction specialist working with the Muppets, and she shares how that sense of wonder has helped her in all her jobs and experiences now. We talk about how black and brown audiences are not a monolith. We talk about some of the faux pas that Kelli sees as she helps brands understand culture. Kelli talks about how important it is to remember that not everything in life is a 100 yard sprint, but also there are a lot of relay races that you can participate in. Kelli would like you to Go For It, if there's something you have been wanting to try, just try it! Connect with her on LinkedIn: https://www.linkedin.com/in/kellinanderson/ Partnered with the African American Film Critics Association for #29DaysofMagic 2023 Facebook: https://www.facebook.com/theaafca/ Instagram: https://www.instagram.com/aafca/?hl=en Website: aafca.com --- Support this podcast: https://anchor.fm/the-reset-podcast/support

Episode 23: Breaking down CES 2023 - How AI is impacting the future of CXOn this episode of Human Centered, host Nick Brunker visits with VMLY&R's Chief Innovation Officer, Brian Yamada -- who recently returned from CES 2023 in Las Vegas. The two discuss the big themes and takeaways from this year's conference and how advancements in AI are unlocking new ways to build and deliver amazing experiences. Plus, they chat about how improvements in immersive technologies (like mixed reality and 3D modeling) could change the way we engage with people in the years ahead. Host: Group Director, Experience Strategy, VMLY&R - Nick Brunker Guest: Chief Innovation Officer, VMLY&R - Brian Yamada We'd love to hear your feedback! Email the show: humancentered@vmlyr.com. To learn more about the CX practice at VMLY&R, visit vmlyr.com/cx

I am so excited to have a great conversation with the brilliant Whitney Tesi, Account Executive for co:lab - VMLY&R Commerce. Whitney had her first job as a fellow at ABC News. We talk about what it means that she is an account executive, how we met on the project for Ms. Marvel. We talk about a time where Whitney spoke up and was able to get moved from a position at ABC that she didn't like, and because of her vocalizing her desire to be on the Ms. Marvel premiere she was able to go. We talk about how you gotta do what makes you happy, otherwise you'll be miserable, and everyone around you will be unhappy, and it's okay to not have everything figured out when you're 20 years old. We talk about how everyone has struggles, even gen-Z's, and how amazing it is that they have the agency to speak about struggles which really helps us change the world! Whitney would like that you recommend that you watch the new movie "Megan," as it's pure camp, and had her and the whole theater laughing the whole movie long! Connect with her here: Instagram: https://www.instagram.com/whitneytesi/?hl=en Partnered with the African American Film Critics Association for #29DaysofMagic 2023 Facebook: https://www.facebook.com/theaafca/ Instagram: https://www.instagram.com/aafca/?hl=en Website: aafca.com --- Support this podcast: https://anchor.fm/the-reset-podcast/support

Welcoming Augé Reichenberg, CCO of VMLY&R HEALTH in NY, to our operating room today. Join us as we dissect a piece of work that picked up a statue at the prestigious London International Awards. 

Episode 22: Predicting What's Ahead for CX in 2023On this episode of Human Centered, host Nick Brunker visits with VMLY&R's Chief Experience Officer in EMEA, Karen Boswell. In the annual "predictions special" - Karen shares what she believes will be the trends to have our eyes on in the upcoming year. They discuss how the human element will be more important than ever and how human-enabling technology will become more widely adopted. Plus, they explore what she believes will be the leading emotion for 2023 -- optimism. Host: Group Director, Experience Strategy, VMLY&R - Nick Brunker Guest: Chief Experience Officer, VMLY&R EMEA - Karen Boswell We'd love to hear your feedback! Email the show: humancentered@vmlyr.com. To learn more about the CX practice at VMLY&R, visit vmlyr.com/cx

Hello and welcome to this week's episode of The Reset Podcast, I am beyond excited to have Walter Geer! The Chief Experience Design Officer at VMLY&R. We talk about how Walt got his first job and then learned how to do that job. Walt talks about how he was a pentathlete in college, and from doing that he learned to be very adaptable and getting good at all sorts of things. We talk about how Walter got to advertising for health at VMLY&R. We talk about meeting people where they are, and leading with empathy and authenticity. We talk about his instagram posts and how he got to having his great conversations there, some of the positive impacts that have come, and some of the weird and sad effects that have come out of it, and the overall positives and negatives that social media has. All in all let's just work to lift each other up. Walter would like you to take 10-15 minutes to help out someone else. Connect with him here: Twitter: https://twitter.com/3rdGeers Instagram: https://www.instagram.com/3rdgeers/ LinkedIn: https://www.linkedin.com/in/3rdgeer/ --- Support this podcast: https://anchor.fm/the-reset-podcast/support

Walt Geer is the Chief Experience Design Officer of VMLY&R and was named the Change Creator of the Year by Adweek, but took the path less traveled to get there. In recent years, Walt has become a vocal advocate for inclusion in the creative space, and talks about how a viral post on LinkedIn and asking for accountability has helped build his platform today. Also, Walt and Rich Tu talk about the value of being a "swiss army knife", the definition of "Brand Experience" how he innovated at companies like Google, ViacomCBS (now Paramount), and Verve (to name a few) and earning some key patents along the way. Check out FirstGenBurden.com for all the episodes Follow us @firstgenburden and Rich Tu / @rich_tu Audio produced by Timothy Simonson / @timwicked Illustration by Eugenia Mello / @eumiel --- Send in a voice message: https://anchor.fm/firstgenburden/message Support this podcast: https://anchor.fm/firstgenburden/support

Commercial director JJ Adler, of Rukus Films, is an award winning director and writer who helped create comedy spots for all kinds of companies including GEICO, P&G, SC Johnson, Virgin Mobile, Nestle, Coke, Verizon, McDonalds, Pepperidge Farms, etc., and with The Martin Agency, McCann, R/GA, Mother, Droga5, Ogilvy & Mather, Grey, DDB, VMLY&R, PKT, JWT, BBDO, and many more. She talks comedy, running…

Do you worry about being liked by others? Do you hold back from what you really think or want for fear of upsetting others? The desire to be liked, whether it's right or wrong, has a critical relationship to power. The characteristics we tend to “expect or accept” in women like modesty and humility are not the qualities that get professional recognition. Which is unlike the qualities that society likes to see in men such as self-confidence and assertiveness. These are the qualities that get talent ahead in their careers. However, women who are self-confident and assertive usually experience pushback for breaking the social norm.  The bitter reality is that no matter how hard you try, there will always be people out there who don't like you. Learning to be okay with that is hard work, but you'll like yourself so much more for it and have a more fulfilling career. Meet our guest, Amber Chenevert, Group Director of Strategy & Insights and Culture Studio Lead at VMLY&R, who is familiar with these roadblocks herself. Her parents raised her not to worry about being liked but rather to treat everyone fairly–and that has earned her respect at work. As an expert in marketing and building brands, she allows herself to be challenged. She has always been a deep thinker and described as wise beyond her years. Join us as she shares and teaches us about setting boundaries, living out your purpose, and giving people opportunities to tell their stories. Visit https://www.iambeyondbarriers.com where you will find show notes and links to all the resources in this episode, including the best way to get in touch with Amber. Highlights:  [01:19] How Amber found what she wanted to do for a living [06:58] Dealing with insecurities, fears, and limiting beliefs [11:12] Building a personal brand and storytelling [14:57] Moving forward with what you truly believe  [15:36] Being fair vs. being liked [19:37] The difficulty of self-promotion [24:24] The importance of think time and journaling  [27:28] Setting boundaries with other people [29:54] The importance of community [36:18] The book that has greatly influenced Amber [37:50] Amber's favorite quote [38:55] One word Amber would use to describe herself [39:57] One habit that has changed Amber's life [42:06] Amber's power song Quotes: "I have prioritized fairness." –Amber Chenevert “‘Do the work, put your head down and people will notice', is just not true. You have to do the work and you have to be seen.” –Amber Chenevert “Don't judge a book by its cover, even if it's beautiful.” –Amber Chenevert Lightning Round Questions: What book has greatly influenced you?  “The Warmth of Other Suns” by Isabel Wilkerson What is your favorite inspiring quote or saying?  Always believe and invest in yourself. What is one word or moniker you would use to describe yourself?  Perseverance What is one change you've implanted that made your life better?  Taking rest seriously. Rest is multi-dimensional and I have to prioritize it and engage in so many different aspects of it in order to be whole and healthy. What power song would you want playing as you walk out onto a stage?  “All the Stars” by Kendrick Lamar About Amber Chenevert: Amber Chenevert, PhD Group Director, Strategy & Insights; Culture Studio Lead Amber Chenevert's mix of academic and agency experience gives her a unique perspective on brand strategy that empowers clients to embrace fresh ways to engage consumers and champion industry inclusion. Her global CPG and health technology experience showed her that customer basic needs around the world are quite similar. While her culture acumen allows her to identify nuance that helps marketing messages stick. Amber holds a B.S. in marketing from Hampton University, and a M.A. in advertising from Syracuse University.  She earned her doctorate in advertising from The University of Texas at Austin, specializing in consumer behavior and marketplace diversity. Amber has taught both undergraduate and graduate marketing and advertising courses at The University of Texas at Austin, St. John's University and New York University.   As a brand strategist and the Culture Studio lead at VMLY&R,  her goal is to tell human centered stories based on atypical truths. She wants to give more people the opportunity to both tell and be at the center of those stories. A marketplace diversity perspective serves as a guiding light toward her goal. Marketplace diversity considers age, ethnicity, race, gender, sexual orientation, and physical ability. It also considers the history, systems, and structures that gives insight into how today's consumers navigate their access to products, services and assert their collective power. Using marketplace diversity as a base, Amber helps brands unearth their disconnect in culture and find their connection to new market opportunities. Links: LinkedIn: https://www.linkedin.com/in/amber-chenevert-phd-027a4b1/  Twitter: https://twitter.com/AskDrC_PhD