Podcasts about advertising week europe

We're live from Advertising Week Europe 2025 at 180 Studios in London for this episode of the AW360 Podcast, joined by Henry Stokes, Senior Director for Ads at PayPal UK. With PayPal Ads officially launching in the UK, Henry gives us a behind-the-scenes look at the global rollout, key lessons from the U.S. debut, and … Continue reading "Inside PayPal Ads: Henry Stokes on the Future of Commerce Media"

Welcome back to The Girls in Marketing Podcast!This episode is a packed one -from our biggest takeaways at Advertising Week Europe to the rising trend of employee-generated content, we're diving into what's hot in the marketing world right now.We unpack Meta's controversial ad-free subscription model, Instagram's latest social updates, and what consumers really want based on fresh research. Plus, we share our take on some iconic April Fool's Day campaigns

Live from Day 3 of Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 Podcast features a conversation with Jon Goulding, Founder & CEO of Atomic. Jon shares the bold vision behind Atomic—to be the most creative and most connected agency in the world—and how that ambition is translating into … Continue reading "Creativity That Delivers: Jon Goulding on Building Atomic Into a Next-Gen Agency"

Live from Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 Podcast features Robert Hicks, Founder of C-Screens, for a deep dive into the fast-emerging world of TV Out-of-Home (TVOOH). Robert shares how C-Screens is redefining where and how premium content reaches audiences—across pubs, stadiums, and retail spaces—and why communal … Continue reading "TVOOH and the Rise of Communal Viewing: Robert Hicks on the Future of Out-of-Home Media"

Recorded live on Day 3 of Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 podcast features Emma Beckmann, Group Chief Growth Officer at Landor—the global brand transformation powerhouse behind some of the world's most iconic names. Emma shares how today's CMOs are redefining brand-building in an era where emotional … Continue reading "Brand Meets Bottom Line: Emma Beckmann on Bridging Strategy and Performance"

Coming to you live from Day 3 of Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 podcast features Lauren Kay-Lambert, Co-Managing Director at Shape History—the agency rewriting the rules of engagement when it comes to young people and politics. Lauren unpacks what most brands get wrong about Gen Z … Continue reading "Youth Power in Action: Lauren Kay-Lambert on Mobilizing the Next Generation"

Live from Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 podcast features a powerful conversation with Callum Jackson, Strategy Lead at Shape History—the social impact agency helping brands walk the walk when it comes to accessibility and inclusion. Callum breaks down the hidden costs of inaccessibility and explains why … Continue reading "Why Accessibility Is Good Business: Callum Jackson on Building Inclusive Brands"

In this special episode of the AW360 podcast, recorded live on the final day of Advertising Week Europe 2025 at 180 Studios in London, we're joined by Zoe Dawson, Associate Creative Director at Shape History—the social impact communications agency behind powerful campaigns for causes that matter. Zoe takes us inside her work rebranding major advocacy … Continue reading "Creativity as a Catalyst: Zoë Dawson on Reframing Advocacy Through Storytelling"

Live from Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 Podcast features Marko Johns, UK Managing Director and Head of Agency International at Seedtag, in a compelling conversation about the future of contextual advertising. With experience spanning Spotify, ITV, and Yahoo, Marko shares why he made the leap to … Continue reading "Context Is King: Marko Johns on the Rise of AI-Powered Advertising"

Recorded live at Advertising Week Europe 2025 from 180 Studios in London, this episode of the AW360 Podcast features a wide-ranging and inspiring conversation with Ian Millner, Founder of Iris Worldwide. Ian reflects on building one of the world's most recognized creative agencies and what it's like returning to lead in a completely transformed landscape. … Continue reading "Creative Grit & Entrepreneurial Spirit: Ian Millner on Leading with Purpose at Iris"

Coming to you live from Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 Podcast features Helenor Gilmour, Director of Strategy at Beano Brain, in a dynamic conversation about the fast-rising influence of Gen Alpha. Helenor shares what makes this generation tick—from their surprising sway over household purchases to their … Continue reading "Cracking the Gen Alpha Code: Helenor Gilmour on What Brands Need to Know"

Live from Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 podcast features Charlotte Hamill, COO of Born Social—a social-first agency leading the charge in purposeful marketing and a certified B Corp to boot. Charlotte shares how Born Social balances creativity with impact, what it takes to move from performative … Continue reading "Balancing Purpose and Performance: Charlotte Hamill on Building Impact-Driven Brands"

We conclude our coverage of Advertising Week Europe 2025 with co-host Stu Cairns discussing the happenings of the Week, some of the highlights, and more. Presented by Usercentrics.

Live from Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 Podcast features a sharp and insightful conversation with Anita Caras, VP, Global Head of Insights at Teads. With over seven years of experience exploring the science of attention, Anita breaks down how our understanding of attention has evolved—and why … Continue reading "Unlocking the Power of Attention: A Conversation with Teads' Anita Caras"

Live from Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 Podcast features a conversation with Harry Wright, Strategy Director at Imagination. We dig into what truly drives connection between brands and audiences in today's purpose-driven landscape. Harry shares how brands can move beyond data points to uncover what people … Continue reading "Beyond the Buzzwords: Harry Wright on Authentic Brand Connection"

Welcome to the third episode of the AW360 Morning Wake-Up Podcast, recorded live from the heart of Advertising Week Europe 2025 at 180 Studios in London! Hosted at the AW360 Podcast Studio presented by Usercentrics, we're bringing you the energy, insights, and expert voices shaping the future of marketing and advertising.

A recap of Day 2 of Advertising Week Europe 2025, presented by Usercentrics. On this episode we discuss things said, heard, presented, and discussed at the event, with a special focus on the importance of human beings and their uniquely special interactions. Thank you for listening.

Live from Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 Podcast features a powerful conversation with Zoe Eagle, CEO of Iris UK. We dive into the promises and pitfalls of AI in marketing—especially how bias can creep into the tools we use and the stories we tell. Zoe shares … Continue reading "AI, Bias & the Future of Creativity: A Conversation with Zoe Eagle"

Live from Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 Podcast dives deep into the future of branding with a bold new perspective. Our guest is a Bob Sheard, Founder and Co-Owner of Fresh Britain and the author of the forthcoming book “The Brand New Everything – How Brands … Continue reading "Beyond Profit: How Brands Are Becoming the Solution, Featuring Bob Sheard"

Good morning from Day 2 of Advertising Week Europe 2025! We're kicking off the Morning Wake-Up podcast live from the AW360 Studio, presented by Usercentrics. We're joined by Adelina Peltea, Chief Marketing Officer at Usercentrics, to explore the trends, sessions, and standout moments shaping the week ahead.

Good morning from Day 1 of Advertising Week Europe 2025! We're kicking off the Morning Wake-Up podcast live from the AW360 Studio, presented by Usercentrics. In our premiere episode, we're joined by Adelina Peltea, Chief Marketing Officer at Usercentrics, to explore the trends, sessions, and standout moments shaping the week ahead.

Grab a ticket Advertising Week Europe 2025 here.Welcome back to The Girls in Marketing Podcast!In this episode, we're breaking down Instagram's controversial AI-generated comments and exploring Google's latest privacy move with shielded emails. We also dive into TikTok's push for longer videos, the growing debate around AI and copyright, and the mental health challenges facing marketers today.Plus, we've got actionable tips for boosting your corporate LinkedIn page, a deep dive into Jaguar Land Rover's bold rebrand, and insights into why brands might be strategically killing their own products. Tune in for inspiration from standout campaigns, including Flo Health's impactful taboo-breaking initiative, and find out how creativity can flourish even on a tight budget.It's a packed episode, filled with insights and campaigns!Chapters:00:00 Introduction01:15 Instagram's AI Generated Comments06:35 AI and Copyright Protection10:31 Longer Videos on TikTok14:21 Google's Shielded Email Update17:06 Workplace Stress and Mental Health23:55 Community Q&A24:27 Top Tips for Growing a Corporate LinkedIn Page26:28 The Importance of Organic Content on LinkedIn29:10 Staff Picks: Noteworthy Campaigns29:27 Jaguar Land Rover Rebrand: A Case Study33:40 Advertising Week Europe Event34:25 Brands Killing Their Products: A Trend?40:28 Flo Health Campaign: Breaking Taboos44:31 Creative Marketing on a Budget46:38 Final Thoughts

In the latest episode of the NDA Meets podcast, Editor Justin Pearse sits down with Katie Ingram, Director of Advertising Week Europe. A relatively new appointment to the role, Katie brings with her a wealth of experience across out-of-home, publishing, and industry events, having worked at companies such as CBS Outdoor, Outsmart, and the Evening Standard.With Advertising Week Europe 2025, for which NDA is a media partner, fast approaching, Katie discusses how the event has evolved over the years, what it represents today, and why it remains one of the most significant gatherings in the industry calendar. In a wide-ranging conversation, Katie reflects on the power of storytelling and celebrity in advertising. She also discusses the Future is Female Awards, taking part at Advertising Week itself for the first time year, an initiative designed to champion exceptional women making a difference in the industry.Beyond Advertising Week, Katie talks about her personal passion for advocacy around baby loss awareness, and how marketing and communications can play a critical role in driving conversations around difficult but important social issues. With optimism for the industry's future, Katie sees creativity, innovation, and community as the driving forces behind the industry's growth this year. 

Send us a Text Message.Subscribe to the TellyCast YouTube channel for exclusive TV industry videosOn this week's show we're going back to the TellyCast Brand Funded Entertainment Summit.The Future of Digital Branded Content panel is moderated by COLabX's Matt Ford and features Rupert Britton Head of Creative Strategy at Publicis Media, LA Ronayne, Executive Creative Director at LADbible Group and Manager of the Sidemen Jordan Schwarzenberger.The show was recorded at 180 Strand as part of the TellyCast Brand Funded Entertainment Summit at Advertising Week Europe.Support the showFollow us on LinkedInConnect with Justin on LinkedINTellyCast videos on YouTubeTellyCast websiteTellyCast instaTellyCast TwitterTellyCast TikTokSupport the Show.Follow us on LinkedInConnect with Justin on LinkedINTellyCast videos on YouTubeTellyCast websiteTellyCast instaTellyCast TwitterTellyCast TikTok

Send us a Text Message.Subscribe to the TellyCast YouTube channel for exclusive TV industry videosOn this week's show we're going back to the TellyCast Brand Funded Entertainment Summit in May and playing out the first session of the day in full, where the UK's three major broadcasters involved in the brand funded entertainment space share the projects they're currently working on and what they're planning for the future.Panelists are Bhav Chandrani, Director of BE Studio at ITV, Adam Middleton, Senior Creative Strategist at Channel 4 and Claire Speirs, Branded Content Controller at Sky Media.The show was recorded at 180 Strand as part of the TellyCast Brand Funded Entertainment Summit at Advertising Week Europe.Support the Show.Follow us on LinkedInConnect with Justin on LinkedINTellyCast videos on YouTubeTellyCast websiteTellyCast instaTellyCast TwitterTellyCast TikTok

Subscribe to the TellyCast YouTube channel for exclusive TV industry videosWe're back again with our second show from the recent TellyCast Brand Funded Entertainment Summit at Advertising Week Europe in London.Our guests are Jordan Schwarzenberger, co-founder of Arcade Media and manager of The Sidemen, Matt Campion Co-Founder & Creative Director of Spirit Studios, Matt Ford CEO and Co-Founder of CoLab X, Eddie Scott Creative Director of Acast Creative and Dominic de Terville Director of Branded Content & Audio at Zinc Media Group.Support the Show.Follow us on LinkedInConnect with Justin on LinkedINTellyCast videos on YouTubeTellyCast websiteTellyCast instaTellyCast TwitterTellyCast TikTok

Subscribe to the TellyCast YouTube channel for exclusive TV industry videosThis week's show is a special episode recorded at the first TellyCast Brand Funded Entertainment Summit in association with 53 Degrees North Media at Advertising Week Europe in London, where brands, agencies marketers and producers came together to debate the key issues and opportunities in brand funded programming.Our guests are Bhav Chandrani - Director of BE Studio at ITV, Adam Middleton, Senior Creative Strategist at Channel 4, Claire Prince, Head of Branded Entertainment at EssenceMediacom, Laura Hopson, Marketing Executive at UTA and Roberta Zamboni, Global Head of Branded Content and Sponsorship at Fremantle. Video interviews with more of our speakers and delegates from the event in the weeks ahead on our YouTube channel so why head over there and hit subscribe. And we'll also be publishing some of the panel sessions as podcasts in the coming weeks so stay tuned for those.Support the Show.Follow us on LinkedInConnect with Justin on LinkedINTellyCast videos on YouTubeTellyCast websiteTellyCast instaTellyCast TwitterTellyCast TikTok

On Ian's show, Mark Allan, CEO of the UK's biggest listed commercial property company Land Securities, talks about valuations beginning to stabilise. Colin Godfrey, Chief Executive of Tritax Big Box REIT, discusses the company's merger with UK Commercial Property REIT.And, there's Ruth Mortimer, Global President at Advertising Week Europe. 

Next week sees the first TellyCast Brand Funded Entertainment Summit taking place at 180 Studios in London as part of Advertising Week Europe.On the 16th May, together with 53 Degrees North Media, we're curating 7 panel sessions dedicated to exploring brand funded entertainment with the leaders in the sector.We discuss discuss this and the wider, mammoth Advertising Week Europe event with Global President of Advertising Week Ruth Mortimer.Get discounted tickets hereBuy discounted ticketsSupport the Show.Follow us on LinkedInConnect with Justin on LinkedINTellyCast videos on YouTubeTellyCast websiteTellyCast instaTellyCast TwitterTellyCast TikTok

Welcome to an audio-led edition of Unmade. Today we've an episode of our series focusing on industry startups, The Unmakers. We talk to the co-founders of fast growing influencer platform Fabulate. And further down, mixed fortunes on the Unmade Index.If you've been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* Member-only pricing for our HumAIn (May 28) and REmade (October 1) conferences;* A complimentary invitation to Unmade's Compass event (November);* Member-only content and our paywalled archives; * Your own copy of Media UnmadeBen Gunn and Nathan Powell on Fabulate's five year push into the technology of influencer marketingA noticeable trend in adland is that nobody is making it big by starting another media company or advertising agency.However, those working inside the legacy players have been perfectly placed to understand the problems of brands and publishers, and work out how to solve them. The technology based solutions have the ability to scale globally in a way that media offerings and agencies do not.Recent examples include media mix modelling platform Mutinex, started by WPP staffers Henry Innis and Matt Farrugia; micro influencer platform Tribe started by then 2Day FM presenter Jules Lund, and retail media platform Zitcha, which span out of media agency Hatched.A further example which deserves a higher profile is Fabulate, whose founders include former Nine staffers Ben Gunn and Nathan Powell, along with Toby Kennett. Today's podcast focuses on the Fabulate story.Five years on, Fabulate barely counts as a start up any more. It employs more than 50 staff and manages campaigns to the value of millions of dollars. In the conversation, chief revenue officer Gunn and content and strategy boss Powell are cagier about revealing the platform's own direct revenue, but they drop some hints.In March, Fabulate was named best influencer marketing technology service by AiMCO (the Australian Influencer Marketing Council).With its roots in text-based branded content, Fabulate is now deeply in the short form video influencer space, including TikTok, Instagram Reels and YouTube. The platform connects influencers to brands and manages workflow for marketing campaigns. It is also planning to gear up around LinkedIn influencers.Along with being integrated into IPG Mediabrands's Kinesso social offering, Fabulate is working with almost all Australia's influencer agencies, as well as major PR agencies including Edelman.The wide ranging conversation - which is part of Unmade's ongoing The Unmakers series - covers Fabulate's first five years, an overview of the fast changing influencer sector, and insights into where the company goes next.Previous episodes of The Unmakers:Unmade Index flat as TV networks look upThe Unmade Index battled itself into equilibrium on Wednesday, with broad falls across most of the list counterbalanced by improvements from Nine and Seven West Media.With the index moving up by just 0.2 points to 546.1, Nine did much of the heavy lifting, rising by 1.3%, while Seven was up 2.5%.Meanwhile Ooh Media, IVE Group, ARN Media and Southern Cross Austereo all slumped.Today's podcast was edited by Abe's Audio, the people to talk to about voiceovers, editing and production.Time to leave you to your Thursday.We'll be taking a one-day publishing break tomorrow.I'm in Sydney today at the Australian Associational of National Advertisers Reset conference (one question I'm considering: is the “growth” theme of the event in keeping with the mood music around sustainability? Your thoughts please.)And tomorrow afternoon I'm jumping on QF1 to London for Advertising Week Europe. It looks as though the upgrade gods have not smiled upon me. Saturday's Best of the Week will be brought to you from deep in the bowels of the cheap seats.Have a great day.Toodlepip…Tim BurrowesPublisher - Unmadetim@unmade.media This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe

Ian King's speaking to Rain Newton-Smith from the CBI; the chair of Water UK, Ruth Kelly; Holly Bishop, Chief Operating and Commercial Officer at NME Networks; Ruth Mortimer, Global President of Advertising Week Europe; Nick Burns, the Chief Executive of Reward Gateway; as well as Investec's Group Chief Executive, Fani Titi.

Welcome to The Atelier where we workshop your work life, brought to you by Talent Atelier, the Executive Search business where we essentially act as a dating agency between businesses and people. This week Rachel and Jo invited Rani Patel to chat about her experiences with mentoring. Rani Patel is the Founder and Managing Director of the new powerhouse Creative Collective, Calling. Before launching the new type of Advertising agency in January of this year, Rani led a ward winning work at some of the best creative agencies in London. She won the #futureisfemale award for Advertising Week Europe in 2021 and is now sitting on the judge's panel ensuring the next generation of female creatives are empowered and heard. We talk through Rani's experiences as a young, black and south asian woman entering into the world of advertising who was searching for her mentor soulmate, through to becoming a thought leader and mentor herself. Here is a list of Mentorship programs spoken about on the episode: https://www.shesayswhosyourmomma.com/ https://www.thegirlsnetwork.org.uk/ https://babesonwaves.club/ https://www.okmentor.me/ https://www.creativementornetwork.org/ We think we covered everything but if you have any more questions for Rachel and Jo, then please do reach out on podcast@talentatelier.com, or browse our growing archive of articles on www.talentatelier.com. Website: talentatelier.com Linkedin: linkedin.com/company/talent-atelier-ltd/ Instagram: instagram.com/talentatelier/ Rachel Saywell-Burr: linkedin.com/in/rachelsaywellburr/ Jo Gilmour: linkedin.com/in/jo-gilmour-1849ab3 "

Paul was just 14 years old when his father asked him what career he wanted to choose.    Having grown up beguiled by the jet set life depicted in Martini TV ads, Paul simply mentioned “Advertising.”    Other than having a liking for ads, Paul had no connection with the Ad world but he was determined to find out more.  Luckily, at the time, Watford College was unique in being famous for being a place to study advertising, they took around 35 students a year and Paul managed to be one of them.    Paul's advertising career began at Saatchi & Saatchi in 1977, where he started as an account executive. As Paul describes, Saatchi & Saatchi were an agency that was on the up, they broke the rules and were very anti-establishment. 10 years later, he was made CEO and in charge of one of the biggest agencies in the world.  A few years later Paul faced a decision, should he leave his well-paying CEO role at one of the world's most successful and coveted agencies, to start a new agency?    Taking a leap of faith, Paul co-founded Bainsfair Sharkey Trott (BST) in 1990. BST was soon widely recognised as one of London's most successful independent agencies during the 90s.    In 1998, BST was eventually acquired by Omnicom and merged with TBWA, where Paul became Chairman of TBWA UK and President of TBWA Europe. Paul was responsible for 35 offices, 3,000 staff and TBWA was named Best Global Network in 2003 and 2006.    After taking a sabbatical in 2008, Paul joined Iris, the UK's largest marketing agency, first as Partner and CEO of Iris Europe and then as Chairman of Iris Worldwide.    By 2011, Paul was contacted by the IPA committee as they were searching for a new Director General. Paul thought it over…. He decided it was the right time and liked the idea of having a point of view across the whole industry and an opportunity to give back. After a formal interview, he was offered the role of Director General of the IPA.    Paul sits on the boards of Radio Joint Audience Research, The Advertising Standards Board of Finance, The Broadcast Advertising Standards Board of Finance, Broadcasters' Audience Research Board and Advertising Week (Europe).    To hear Paul speak about his Mad Men days at Saatchi & Saatchi, meeting Steve Jobs for the first time and his story on becoming the ultimate Adman, listen to this episode of How I Became. Watch on YouTube Follow us @HOWIBECAME__ for guest insights not on the podcast We're on ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠X⁠ and ⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠ Episode Sponsor: Gray Matters - A straight-talking business development consultancy that empowers agencies to position, market and sell themselves for new business success Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Paolo Neri Editor:  Catherine Singh

The UK is known for its creative industries and cultural influence around the world in areas such as music, comedy, television and news. Is the UK really still a cultural powerhouse? The country has long used its soft power to gain influence for Brand UK abroad, but does this still stand? Advertising Week Europe 2022 … Continue reading "Debate – This House Believes the UK Is Losing Its Cultural Influence"

Do you dread the thought of self-promotion? Worry about what people say or how to celebrate yourself publicly without cringing? Join founder, public speaker, and author Stef Sword-Williams, as she guides you through actionable ways to start self-promoting in a way that feels authentic to you, in this presentation from Advertising Week Europe 2022. Self-promotion … Continue reading "Why Self-Promotion Isn’t a Dirty Word"

New technologies are changing the experiential landscape at a lightning pace and the pandemic has accelerated the adoption of virtual events, augmented reality, and immersive digital experiences. In this panel from Advertising Week Europe 2022, join executives from Hearst and Epic Games for a conversation about the next steps in experiential storytelling. Chapters: 00:30 – … Continue reading "The New Age of Experience: New Technologies, The Metaverse and Shaping Virtual Worlds"

Kathleen Saxton BioManaging Director, EMEA Advisory & Global SearchKathleen Saxton is a Managing Director at MediaLink, who leads the firm's operations in EMEA. An industry veteran with 25+ years of experience in sales, marketing, media and executive search, her remit is wide-ranging and spans business growth, agency selection, talent advisory and strategic consulting. Saxton joined MediaLink in 2020 from The Lighthouse, a talent advisory firm she founded in 2009 to provide executive talent and counsel to companies across the marketing landscape. Prior to founding The Lighthouse, Saxton held commercial leadership positions spanning organisations including Sky Television, Global Radio and Bauer and later held board positions within Omnicom, Publicis and Virgin. She is also the co-founder of Advertising Week Europe. Kathleen is a qualified and practicing psychotherapist and co-founder of Psyched Global, and as such applies psychology to all elements of her work. She is the Chair of the Ambassador Platform, sits on the board of NSPCC Childline and is an active member of WACL, the British Association for Counselling & Psychotherapy (BACP), and the UK Council for Psychotherapy (UKCP). She is also a regular industry speaker and a mentor for the UK government's Speakers For Schools program. 

Visuals impact the way we see ourselves—and the world around us. When inclusiveness and diversity are considered in imagery, authentic representation is created that can change perceptions, shift mindsets, and help create lasting connections between brands and consumers. This interactive workshop, presented by Getty Images at Advertising Week Europe 2022, will give you the tools … Continue reading "Seen, Skipped or Stereotyped: Defining the Details That Talk To DE&I In Imagery"

What happens when M&M's meet The Marvelous Mrs. Maisel? Mars Wrigley teamed up with Amazon Ads and Prime Video to bring the joy of streaming their latest hit with M&M's in-hand to shelves and screens across the UK. In this session, from Advertising Week Europe 2022, we unpack this first-of-its-kind collaboration. Chapters: 00:30 – 00:48 … Continue reading "Mars Wrigley & Amazon Teamed Up To Make M&M's the Snack You Can't Stream Without"

What does the future of AI look like? While we all know that artificial intelligence will change business forever, how will this happen? Those leading and involved in businesses pushing the boundaries of AI discuss in this session from Advertising Week Europe 2022. Chapters: 04:09 – 11:54 – How to measure the success of AI and algorithms … Continue reading "The Future of AI"

These leading women, all of them Advertising Week Future is Female winners and nominees, will give it to you straight. In this session, from Advertising Week Europe 2022 you'll Hear their hard-hitting advice, the things they learned along the way, and what they wish they had known all along. Chapters 00:58 – 04:51 – Introduction … Continue reading "Things I Wish I Knew"

Returning from a brief hiatus after Advertising Week Europe 2022, Great Minds returns this week to feature special guest Amy Marino, Global Head of Brand Marketing at HubSpot. Amy discusses her career from the beginning to present and explores HubSpot's unique proposition and growth. Chapters: 00:18 – 16:39 - Amy Marino on her career path and her love of journalism 16:40 – 33:52 - Her time at American Express 33:53 - 35:52 - How Amy became a general manager at American Express 35:53 – 39:18 - What is HubSpot? 39:18 – 46:40 - Small Business Saturday, growth and revenue 46:41 - 1:00:24 - The success stories of the HubSpot campaign Recorded content structured by Snackable.AI

Thanks for listening to Uncommon Thinking, a podcast from Advertising Week. We're taking a short break this week and next for Advertising Week Europe, returning to Picturehouse Central in London, May 16th through the 19th. For more information on this and other Advertising Week global events for the advertising, marketing, and technology industries, visit www.advertisingweek.com … Continue reading "We’ll Be Back Right After AWEurope"

Thanks for listening to the AW360 Podcast from Advertising Week. We're taking a short break this week and next for Advertising Week Europe, returning to Picturehouse Central in London, May 16th through the 19th. For more information on this and other Advertising Week global events for the advertising, marketing, and technology industries, visit www.advertisingweek.com and … Continue reading "We'll Be Back Right After AWEurope"

Newly appointed Global President of Advertising Week, Ruth Mortimer, joins Great Minds this week to discuss her career, her tenure at Advertising Week, her recent promotion to Global President, as well as the upcoming Advertising Week Europe in London, this May. Chapters: 00:17 – 05:05 - Ruth Mortimer on Great Minds 05:05 - 07:56 – Istanbul and bravery 07:57 – 13:46 - Working for the New York City Commission as a policy analyst in the early 2000s 13:50 - 15:30 - Early career and mentors 15:30 - 18:13 - What brought her to the advertising industry? 20:10 - 24:54 - Stories from her days as an editor 24:55 - 28:01 - The failure of the media industry to embrace technology 28:01 - 30:18 - The Festival of Marketing 30:23 – 38:58 - Stories from the stage 38:59 – 46:02 - The Groucho Club and 45 Dean Street 46:02 – 51:10 – Advertising Week Recorded content structured by Snackable.AI

The global pandemic forced content marketers to pivot messaging as they sought to strike the right balance of being empathetic whilst also showing utility. At the same time, Brand studios looked to deliver additional value as budgets came under increased scrutiny. In this session from Advertising Week Europe 2021, we hear from a leading brand … Continue reading "The Future of Content Marketing"

In this episode, from Advertising Week Europe 2015, former Microsoft Technical Evangelist James Whittaker discusses how to get serious about telling your brand story succinctly and in a way that makes a lasting impact. This timeless talk is both an entertaining and educational jaunt through the wonderful world of storytelling.

In this episode, Kathleen talks about the importance of relating her work back to psychology, owning who you are and grabbing life by the horns. Who is Kathleen Saxton? Kathleen Saxton is a Managing Director at MediaLink, who leads the firm's operations in EMEA. An industry veteran with 25+ years of experience in sales, marketing, media and executive search, her remit is wide-ranging and spans business growth, agency selection, talent advisory and strategic consulting. Saxton joined MediaLink in 2020 from The Lighthouse, a talent advisory firm she founded in 2009 to provide executive talent and counsel to companies across the marketing landscape. Prior to founding The Lighthouse, Saxton held commercial leadership positions spanning organisations including Sky Television, Global Radio and Bauer and later held board positions within Omnicom, Publicis and Virgin. She is also the co-founder of Advertising Week Europe. Kathleen is a qualified and practicing psychotherapist and co-founder of Psyched Global, and as such applies psychology to all elements of her work. She sits on the board of NSPCC Childline and is an active member of WACL, the British Association for Counselling & Psychotherapy (BACP), and the UK Council for Psychotherapy (UKCP). She is also a regular industry speaker and a mentor for the UK government's Speakers For Schools program.

Recorded for Advertising Week Europe 2021, On the Beach CMO Zoe Harris speaks about the power of medium, and weathering the pandemic storm as a travel retail site.

Lucien Boyer, a rock star with a French accent in the world of Sports marketing, with an amazing career and stories to back it up.  Enjoy our journey through Lucien's career across France, Australia and the UK, from the America's Cup to FIFA World Cup and Coca-Cola to Louis Vuitton.  Lucien has leveraged the power of major global competitions and major commercial partners throughout his career. Enjoy the stories and the learning.  Plenty of it.   Key Highlights As a student getting involved in raising money for the French Challenger's Boat for the America's Cup, which takes him to Australia Eyes opened to the power of sports and combining his passion of sports with interest in marketing From Saatchi & Saatchi to Larousse Lamborghini Formula One  - driving revenue from 20 mil to 120 mil French France (pre EURO) Learning activation, telling stories for sponsors, branded content and content marketing Lifestyle Marketing Group (LMG), his first startup incubated by Saatchi & Saatchi – brand consulting in the lifestyle space Two Olympic Games coming to Europe, 1992, both Winter & Summer Olympics in the same year, Albertville (France) & Barcelona (Spain) – won pitch to promote the European Union Big Global Events have been his big breakthrough, next up 1998, FIFA World Cup in France Sold LMG to Havas to have access to a bigger global network. Rocky start to the new partnership, ISL part of the story Took over the whole sports business in Havas and started a global expansion drive after a new owner of the group came in At the peak 600 people, operating across 30 countries – over six years, including acquisitions – clear process and strategy in opening new offices, Coca-Cola a key client globally Acquisition of Ignition – ran Torch Relay for Coke and FIFA World Cup Trophy Tour 2002 FIFA World Cup, first EA FIFA Esports competition   Havas Sports & Entertainment (HSE), activation and execution of sponsorships (representing the client side) & creating new ideas and strategies for rights holders (Louis Vuitton Trophy Case) Olympic Bids for France, involved in many tough losses – realization that France will never win unless France has a bigger influence in global sports – moved to London   Winning agency of record for Barclays as title sponsor of the Premier League Moving up into the Vivendi Group as Chief Marketing Officer for the whole group (almost 50,000 employees) Creating new synergies across the group – used “Anglo -Saxon” Paddington Bear IP acquisition as proof of concept, new concepts in Music, Movie, Gaming, Licensing, etc across the group Vivendi integral partner in helping Paris win the bid for the 2024 Olympics & the key differences winning it this time around in his view Global Sports Week – the idea behind it. Shake, Shape & Share the future of Sport -  Next one coming up Feb 1-5th, 2021 – check out www.globalsportsweek.com Connecting six other future Olympic cities to Paris virtually Top speakers from Gerard Pique, Romain Grosjean, Justine Henin, Sebastian Coe, etc Inspiring Sport Capital – PE fund to support sports industry and new digital transformation – six major investments worth over EURO 75 million From Online Bridge to club management system to Yachting to Golf equipment – diverse portfolio – focus on growth capital, no restrictions on time and form of exit Fnatic Chairman – latest role to learn first hand the world of Gaming/Esports Helping the team grow and deal with challenges ahead – digital relationship started during Covid   About Lucien Boyer is the Chairman and Co-Founder of the Global Sports Week. He is also Founding and Managing Partner of Inspiring Sport Capital, and he has now joined Fnatic as Chairman. Lucien is also serving as board non-executive Director of Groupe Le Five. He was previously Chief Marketing Officer at Vivendi, the leading integrated media, content and communications group. Lucien has been an industry pioneer in sponsorship activation, branded content, experiential marketing, fan engagement and social entertainment. Beyond his management role, Lucien is recognized as one of today's leading experts in sports and entertainment marketing. He was awarded his first Gold at Cannes Lions in 2006, before serving as a member of the jury of the Branded Content & Entertainment category in 2014. He initiated the creation of the Global Sports Forum, of which he was the General Commissioner, a global debate platform around the sports industry's future challenges. He also is the Co-Chair of the Digital Transformation & Innovation Forum at the French Chamber of Great Britain. Lucien is a frequent speaker at many international conferences such as the Cannes Lions Festival of Creativity, Advertising Week Europe and New-York, CMO Summit, Sporsora's annual congress and the Ivy Sports Symposium. He has also been featured in many influential media including Bloomberg TV, The Guardian and Le Figaro as well as industry journals such as SportsPro, SportBusiness and SportCal. A graduate from ESSEC Business School, Lucien Boyer is 56 years old. He is married, has three sons and after 6 years in London, he now lives in Paris. Lucien Boyer is passionate about sailing, skiing, the Olympics and music.    Follow us on our social sites for the latest updates Instagram: https://www.instagram.com/sportsentrepreneurs/ Facebook: https://www.facebook.com/marcusluerpodcast LinkedIn: https://www.linkedin.com/company/sports-entrepreneurs Website: https://marcusluer.com Podcast: https://marcusluer.com/podcast To get in touch, please email us at podcast@marcusluer.com     Feel Good by MusicbyAden https://soundcloud.com/musicbyaden Creative Commons — Attribution-ShareAlike 3.0 Unported — CC BY-SA 3.0 Free Download / Stream: https://bit.ly/_feel-good Music promoted by Audio Library https://youtu.be/bvgIqqRStcQ

An engaging and visionary leader in the world of marketing strategy, Kathleen Saxton talks openly about her life and her quest to improve well-being in the work place. Kathleen is a co-founder of both Psyched and Advertising Week Europe, and as well as being an accredited psychotherapist she sits on the Board at ChildLine. This interview was recorded prior to Sep 20 when Kathleen closed The Lighthouse company to take up the role as Executive Vice President and Managing Director at MediaLink.If you suffer from some of the issues discussed in this episode, help and advice can be found via the NHS website: https://www.nhs.uk/conditions/stress-anxiety-depression/mental-health-helplines/ See acast.com/privacy for privacy and opt-out information.

Kathleen Saxton is the Founder of The Lighthouse Company with offices in London and New York. Their goal is to work with the most talented leaders globally within the Media, Marketing and Advertising sector. They build Superteams for their clients and pioneer new talent management.  Clients include: Havas, Engine and Channel 4 to name a few.  She is also the co-founder and Chair of the Advisory Council for Advertising Week Europe, the leading Advertising event now planning it's 8th year in London. Kathleen is also a qualified psychotherapist and Founder of Psyched Global. She brings positive transformational psychotherapy into corporate boardrooms.   If you are remotely interested in: Media and marketing Executive leadership The mindset of high achieving CEOs Having a single-minded proposition Changing the recruitment and headhunting industry  Empathetic leadership Running and growing Advertising Week Europe Then this is the podcast for you. Enjoy the chat. 

Fake news, dark ads, data scraping – has the digital dystopia already begun, or can we act now to save the future of democracy? The Guardian’s Jonathan Freedland explored the issue with panelists at Advertising Week Europe.

Fake news, dark ads, data scraping – has the digital dystopia already begun, or can we act now to save the future of democracy? The Guardian’s Jonathan Freedland explored the issue with panelists at Advertising Week Europe.

We grabbed senior industry executives amid the hustle and bustle of Advertising Week Europe and asked them to answer a question asked by the previous person. They then had to set their own question for the next guest. The chain shows what's on the mind of industry leaders and there are revealing answers to questions such as ‘what gets you out of bed in the morning?’ and ‘what people would change about the media industry?’. Among guests who accepted the challenge were Managing Director of VMLY&R Amanda Farmer, co-founder of BBH and Chairman of Whalar Sir John Hegarty and CMO of Santander UK Keith Moor.

What do people in the marketing and media industry enjoy about attending events? What do they dislike about such extravaganzas? And where else do they go to expand their industry knowledge? This second of three Dog ‘n’ Bone specials recorded amid the hustle and bustle at Advertising Week Europe continues the theme of Part 1 by quizzing a host of top movers and shakers, including Sir John Hegarty, co-founder of BBH and Chairman of Whalar, Keith Moor, Chief Marketing Officer at Santander UK and Harsh Kapadia, departing ECD at VMLY&R London who is relocating to the agency’s New York office, among others.

What do people in the marketing and media industry enjoy about attending events? What do they dislike about such extravaganzas? And where else do they go to expand their industry knowledge? This first of three Dog ‘n’ Bone specials recorded amid the hustle and bustle at Advertising Week Europe investigates these questions by quizzing a host of executives, including Amanda Farmer, Managing Director of VMLY&R and Celine Saturnino, Chief Commercial Officer of Total Media.

Advertising Week Europe’s Matt Scheckner and Ascential’s Phil Thomas, Chairman of Cannes Lions at Ascential, discuss where they are turning for sponsorship money now agency networks are under pressure, ‘the show must go on’ moments and the guests that have delighted or disappointed them.

In this episode from Advertising Week Europe, we are joined by IPG Chairman and CEO and Unstereotype Alliance Vice Chair, Michael Roth, and Cosmopolitan UK Editor-in-Chief Farrah Storr, as they discuss how awards, incentives, media and culture can drive diversity across the media, marketing and communications industry.

In this episode from Advertising Week Europe, we are joined by IPG Chairman and CEO and Unstereotype Alliance Vice Chair, Michael Roth, and Cosmopolitan UK Editor-in-Chief Farrah Storr, as they discuss how awards, incentives, media and culture can drive diversity across the media, marketing and communications industry.

In this episode from Advertising Week Europe, DCM’s Head of Film Tom Linay will host a Q&A with leading Film-Maker Ben Wheatley, discussing highlights from his career to date, recent film projects, how to bring compelling stories to the big screen and what’s next. They’ll also discuss the numerous ad campaigns that Ben has directed … Continue reading "Episode 10: Filmmaker Ben Wheatley"

In this episode from Advertising Week Europe, DCM’s Head of Film Tom Linay will host a Q&A with leading Film-Maker Ben Wheatley, discussing highlights from his career to date, recent film projects, how to bring compelling stories to the big screen and what’s next. They’ll also discuss the numerous ad campaigns that Ben has directed … Continue reading "Episode 10: Filmmaker Ben Wheatley"

In this episode from Advertising Week Europe we will listen to a fireside chat with Mike Burgess, Head of MetFilm Creative, and Sir Alan Parker, a prolific movie director whose career started as a copywriter and director of advertising. We will hear about his journey and prolific output over the course of his career. Alan … Continue reading "Episode 9: Sir Alan Parker"

In this episode from Advertising Week Europe we will listen to a fireside chat with Mike Burgess, Head of MetFilm Creative, and Sir Alan Parker, a prolific movie director whose career started as a copywriter and director of advertising. We will hear about his journey and prolific output over the course of his career. Alan … Continue reading "Episode 9: Sir Alan Parker"

In this episode from Advertising Week Europe we will be joined by Lighthouse founder Kathleen Saxton in an exclusive conversation with Ant Middleton, Chief Instructor of Channel 4’s hit show ‘SAS: Who Dares Wins’. Together they will discuss the story of Ant’s life in and out of the Special Forces, the mental psychology of what … Continue reading "Episode 8: Ant Middleton"

In this episode from Advertising Week Europe we will be joined by Lighthouse founder Kathleen Saxton in an exclusive conversation with Ant Middleton, Chief Instructor of Channel 4’s hit show ‘SAS: Who Dares Wins’. Together they will discuss the story of Ant’s life in and out of the Special Forces, the mental psychology of what … Continue reading "Episode 8: Ant Middleton"

In this episode from Advertising Week Europe we will listen to Nicola Mendelsohn, VP EMEA at Facebook, chat with Nicole Scherzinger – multi platinum artist, actress, dancer, singer, songwriter and television personality. Scherzinger rose to fame as the lead singer of the burlesque troupe-turned-recording act the Pussycat Dolls, who became one of the world’s best-selling girl groups and the best-selling … Continue reading "Episode 7: Nicole Scherzinger"

In this episode from Advertising Week Europe we will listen to Nicola Mendelsohn, VP EMEA at Facebook, chat with Nicole Scherzinger – multi platinum artist, actress, dancer, singer, songwriter and television personality. Scherzinger rose to fame as the lead singer of the burlesque troupe-turned-recording act the Pussycat Dolls, who became one of the world’s best-selling girl groups and the best-selling … Continue reading "Episode 7: Nicole Scherzinger"

On this episode, I Zoom in Megan Harris and we chat about AI, machine learning and its impact on public education. Megan Harris is Managing Director of SYZYGY North America, a digital marketing agency partially owned by global communications powerhouse WPP. SYZYGY serves as global digital agency of record for brands such as Avis, Budget, and KEEN Footwear and provides creative, technology, and media services to many other brands. Previously, Megan lived and worked in London, where she headed media for Razorfish in the EMEA region and sat on its Board of Europe. She won numerous awards for her work with Starwood Resorts, Ralph Lauren, and Mondelez. She started her digital career in as an Account Manager in Razorfish's Chicago office in 2006 after brief but enlightening stint in finance at Deutsche Bank. Megan earned a Journalism degree from the University of Oregon. A gifted communicator and thoughtful millennial leader with deep insights into digital marketing, online brand reputation, and the emerging use of new technologies in marketing, Megan has delivered keynotes and sat on executive panels at numerous conferences and events, such as: Advertising Week Europe, Advertising Week New York, CMO Insights Summit, Digiday Programmatic Summit, Digital Travel Summit, Luxury Interactive Summit, Microsoft Digital Marketing Summit, PRSA New York, and The Internationalist Think Tank. Follow Megan on Twitter: https://twitter.com/meg_a_nomics

This month's podcast is an interview with film-maker Ben Wheatley at Advertising Week Europe, in association with Moxie Pictures. Tom Linay chats with Ben about his career to date, including critically acclaimed films such as High-Rise, Free Fire, Sightseers and A Field in England. Ben also talks about his creative process and how he makes his striking music choices. Don't forget to subscribe to the podcast on iTunes or whatever app you choose to listen to podcasts on.

: 1. Highlights of Advertising Week Europe (0.44): https://blog.makemereach.com/highlights-of-advertising-week-europe-16-quotes-we-loved 2. Facebook and Cambridge Analytica (1.41): https://www.facebook.com/zuck/posts/10104712037900071 https://techcrunch.com/2018/03/23/facebook-hit-with-shareholder-lawsuits-over-data-misuse-crisis/ https://techcrunch.com/2018/03/19/selling-data-on-millions-is-the-opposite-of-our-business-model-says-facebooks-boz/ https://venturebeat.com/2018/03/20/facebook-and-mark-zuckerberg-face-investigations-over-cambridge-analytica-data-privacy-allegations/ https://www.recode.net/2018/3/23/17153368/facebook-cambridge-analytica-mark-zuckerberg-lauren-goode-kara-swisher-kurt-wagner-recode-podcast https://marketingland.com/facebook-zuckerberg-finally-respond-cambridge-analytica-user-data-fiasco-236635 3. Facebook Messenger gets admin rights for group chats (3.00): https://techcrunch.com/2018/03/21/facebook-messenger-gets-admin-rights-for-group-chats/ https://venturebeat.com/2018/03/21/facebook-launches-joinable-links-and-admin-approval-tool-for-messenger-group-chats/ https://wersm.com/facebook-gives-you-more-control-on-messenger-group-chats/ 4. SnapMaps becoming next gen newsfeed (3.44): https://techcrunch.com/2018/03/22/snapchats-new-feature-is-aiming-to-turn-snap-maps-into-a-next-gen-newsfeed/ 5. Snapchat’s two new location-based ad options (4.41): https://www.socialmediatoday.com/news/snapchat-adds-two-new-location-based-ad-options/519795/ https://marketingland.com/snapchat-bulks-up-location-based-ad-filters-launches-in-store-analytics-tool-236744 - Follow us on: Facebook - www.facebook.com/makemereach/ Twitter - twitter.com/MakeMeReach Linkedin - www.linkedin.com/company/387022/ Instagram - @make_me_reach

VP of International Sales at Bing Axel Steinman joins the podcast live from Advertising Week Europe 2018 to discuss the future of search and the rise of Artificial Intelligence and what it means for marketers. 

Ball Street Co-Founder and LinkedIn Daily video creator joins the podcast to discuss how to build a successful video strategy, effectively engage an audience, and create remarkable long form content that drives results. Don't miss this conversation which is taking part LIVE in the heart of Advertising Week Europe. 

MediaCom's Chief Transformation Officer and author of The Glass Wall joins the podcast to discuss success strategies for women, the state of diversity and inclusion and the business case for leveling playing field for gender equality once and for all. 

Digital Prophet David Shing (Shingy) joins the podcast LIVE from Advertising Week Europe to discuss the diversity in marketing, how to stand out with video marketing,  and what the future of branding looks like in an incredibly crowded space.

: 1. Snapchat controversy (0.50): https://blog.makemereach.com/rihanna-and-snapchat-when-advertisers-cross-the-line 2. Snapchat will start featuring some community-made AR lenses (1.41): https://mashable.com/2018/03/12/snapchat-creator-made-ar-lenses-in-app/#bB5eE5wWxgqa; https://techcrunch.com/2018/03/12/first-third-party-ar-creations-from-snapchats-lens-studio-will-appear-in-app-carousel-soon/ 3. Twitter is reportedly working on a new camera-first feature (2.47): https://mashable.com/2018/03/14/twitter-snapchat-discover-feature-report/#VqApFARx88q7 4. Linkedin updating its terms of service in preparation for GDPR (3.38): https://wersm.com/linkedin-updates-its-terms-of-service-in-preparation-for-gdpr/ 5. Facebook doubles down on news videos (5.01): https://www.socialmediatoday.com/news/facebooks-looking-to-air-exclusive-news-content-on-watch-though-publishe/519055/ 6. Preview of Advertising Week Europe (5.43). - Follow us on: Facebook - www.facebook.com/makemereach/ Twitter - twitter.com/MakeMeReach Linkedin - www.linkedin.com/company/387022/ Instagram - @make_me_reach

On this month's podcast, Tom Linay is joined by Josh Krichefski, CEO of Mediacom. Tom and Josh chat about the challenges of running the UK's biggest media agency, what Josh is looking forward to at Advertising Week Europe and his favourite films of awards season. Don't forget to subscribe to the podcast on your chosen podcast app.

This month's podcast is an Advertising Week Europe special. Tom Linay chats with Film Director Gurinder Chadha, about her career to date, including box office hits such as Bend it Like Beckham and Viceroy's House, the power of cinematic storytelling, and how the film industry can increase diversity behind and in front of the camera. The podcast also has new intro music. Don't forget to subscribe to the podcast on iTunes or whatever app you choose to listen to podcasts on.

It's a special bonus edition of the podcast recorded live during Advertising Week Europe. I sat down in the LinkedIn LIVE activation area in the hear of the festival with three very different artists to discuss how they think about creativity and storytelling and the lessons for marketers. Listen in, get inspired, and have some fun as we get up close and personal with some incredibly talented artists that are poised to breakthrough the incredibly competitive musical landscape. 

Microsoft's Bing European Marketing Director Cedric Chambaz joins the podcast live from Advertising Week Europe to take a deep dive into the evolution of Artificial Intelligence, Chatbots and what it means for marketers and how they can utilize the technology now and prepare for the future.

This month's podcast is an Advertising Week Europe special. DCM held a session as part of AdWeek on The Nostalgia Resurgence and Tom Linay spoke to actor, writer and director, Dexter Fletcher about his career, his most recent film, Eddie The Eagle, and why nostalgia is big business in cinema at the moment.

Coverage of this year's event, featuring interviews with James Corden talking about BBC3, Sir Trevor McDonald on diversity and Sky's Stuart Murphy on Game of Thrones

More media news with the Guardian's John Plunkett. Plus, QI's John Lloyd discusses the future of advertising.