POPULARITY
Le stylo à bille est devenu le stylo Bic en quelques années. Né aux Etats-Unis en 1888 avec un tanneur américain, c'est finalement un journaliste hongrois, Laszlo Biro et son frère György, qui mettent au point le véritable stylo à bille. Une bille qui permet donc de faire sécher l'encre plus facilement sur le papier. Mais les lois anti-juives en Hongrie les obligent à fuir d'abord en France puis en Argentine où ils brevètent leur invention de 1938. En 1949, Marcel Bich leur propose de racheter leur brevet. Marcel Bich, ce fils d'immigré italien, naturalisé français, qui vient de lancer son usine de fabrication de matériel de bureau. Installé à Clichy, en banlieue parisienne avec son associé, Edouard Buffard, il cherche à améliorer le stylo à plume depuis des années et l'invention des Biro tombe à point nommé. De ce brevet, il lance en 1950, le Bic Cristal. Un forme hexagonale, une encre plus fluide, un tube transparent… tout est repensé et amélioré ! Le stylo est un carton mondial qui s'exporte rapidement dans le monde entier sauf dans les écoles de France qui résistent. Il faut attendre une directive de l'éducation nationale pour voir le stylo Bic entrer dans les écoles. De 10 000 stylos vendus par jour, les ventes passent à 100 000 ventes par jour. Un carton. Bic est introduite en bourse puis se lance sur d'autres produits de grande consommation comme le briquet ou le rasoir. Désormais le challenge de Bic est l'écologie et son empreinte sur la planète. Notes Retrouvez les notes et l'épisode => https://inspire-media.fr/le-stylo-bic-marcel-bich-le-succes-bille-en-tete/ Nous aidons les entreprises à lancer leur podcast => https://inspire-media.fr/lancer-son-podcast-b2b/
Join us as we discuss some truly cool things from Musgrave, a delightful weird two-color pen, Jimmy Smits's rise to galactic political fame, and why the Bic Cristal doesn't deserve the hate it's been getting on the internet.Show Notes and LinksErasable PatreonThe Creative ActFragments: Time Out of Mind SessionsMcCartney 3,2,1All Creatures Great and SmallThe Handmade Book ClubMinecraftKiki's Delivery ServicePencil KingMusgrave Cloth Gift BagBig Musgrave NotebookMusgrave Duet PensYour HostsJohnny GamberPencil Revolution@pencilutionAndy WelfleWoodclinched@awelfleTim Wasem@TimWasem
Gli occupati con un lavoro precario, involontario e con forte disagio salariale sono oltre 5 milioni : soggetti fragili che pagano i costi più alti della crisi, ai quali si aggiungono i disoccupati (2,5 milioni) e i lavoratori in cassa integrazione. E' quanto emerge dal rapporto "La precarietà occupazionale e il disagio salariale" della Fondazione Di Vittorio che evidenzia come, tra il 2008 e il 2020, l'occupazione precaria aumenti costantemente e durante le fasi di crisi venga penalizzata poiché meno tutelata dalla scadenza temporale e dall'accesso agli ammortizzatori sociali. Ad esempio, nel solo anno 2019-2020 i dipendenti precari sono calati di ben 365 mila unità. Inoltre, lo studio analizza anche la quantità del part-time involontario.Bic Cristal, la penna a sfera più venduta al mondo, si rinnova, in serie premium ricaricabile, con il nome Cristal Re New ed un nuovo fusto in metallo. L'occasione è la celebrazione del 70esimo anniversario del suo lancio ad opera del barone Marcel Bich, torinese di nascita, che a Parigi cominciò a commercializzare una penna a sfera di qualità accessibile a tutti, generando il successo globale del marchio Bic. Grazie al design semplice e alla facilità d'utilizzo, Bic Cristal è diventata parte della vita di tutti i giorni a casa, a scuola o in ufficio avendo come obiettivo di offrire a chiunque un'esperienza di scrittura facile e scorrevole.Il commercio internazionale nel G20 ha raggiunto livelli record nel primo trimestre dell'anno, mentre si rafforza la ripresa avviata nel terzo trimestre del 2020 dopo lo shock del Covid-19. Come indica l'Ocse, export e import di merci, nei primi tre mesi dell'anno, sono aumentati, nel G20, rispettivamente dell'8% a 4.023 miliardi di dollari e dell'8,1% a 3.974 miliardi su base trimestrale. Con l'eccezione del Regno Unito, tutte le economie del G20 hanno segnato un andamento positivo dell'interscambio, con un rimbalzo che riflette da un lato il deprezzamento del dollaro e dall'altro il conseguente rincaro delle materie prime.
Gli occupati con un lavoro precario, involontario e con forte disagio salariale sono oltre 5 milioni : soggetti fragili che pagano i costi più alti della crisi, ai quali si aggiungono i disoccupati (2,5 milioni) e i lavoratori in cassa integrazione. E' quanto emerge dal rapporto "La precarietà occupazionale e il disagio salariale" della Fondazione Di Vittorio che evidenzia come, tra il 2008 e il 2020, l'occupazione precaria aumenti costantemente e durante le fasi di crisi venga penalizzata poiché meno tutelata dalla scadenza temporale e dall'accesso agli ammortizzatori sociali. Ad esempio, nel solo anno 2019-2020 i dipendenti precari sono calati di ben 365 mila unità. Inoltre, lo studio analizza anche la quantità del part-time involontario.Bic Cristal, la penna a sfera più venduta al mondo, si rinnova, in serie premium ricaricabile, con il nome Cristal Re New ed un nuovo fusto in metallo. L'occasione è la celebrazione del 70esimo anniversario del suo lancio ad opera del barone Marcel Bich, torinese di nascita, che a Parigi cominciò a commercializzare una penna a sfera di qualità accessibile a tutti, generando il successo globale del marchio Bic. Grazie al design semplice e alla facilità d'utilizzo, Bic Cristal è diventata parte della vita di tutti i giorni a casa, a scuola o in ufficio avendo come obiettivo di offrire a chiunque un'esperienza di scrittura facile e scorrevole.Il commercio internazionale nel G20 ha raggiunto livelli record nel primo trimestre dell'anno, mentre si rafforza la ripresa avviata nel terzo trimestre del 2020 dopo lo shock del Covid-19. Come indica l'Ocse, export e import di merci, nei primi tre mesi dell'anno, sono aumentati, nel G20, rispettivamente dell'8% a 4.023 miliardi di dollari e dell'8,1% a 3.974 miliardi su base trimestrale. Con l'eccezione del Regno Unito, tutte le economie del G20 hanno segnato un andamento positivo dell'interscambio, con un rimbalzo che riflette da un lato il deprezzamento del dollaro e dall'altro il conseguente rincaro delle materie prime.
Hoy episodio personal de reflexión sobre nuestro ritmo vital hacia una posible alternativa para trasladarnos a vivir en el campo que nos permite nuestra formación digital.Empiezas a ser consciente que cumples años cuando recuerdas anuncios de hace más de 40 años como si hubieran sido ayer.En fin, episodio de reflexión entre estrategias de marketing que nos ocupan a diario.Mañana más ...
Esta semana os traemos The Faculty. Película dirigida por Robert Rodríguez, y con elenco bastante interesante, que mezcla a actores que hacían sus pinitos en el mundo de la interpretación, junto a otros secundarios con una carrera ya hecha. Mezcla de jóvenes, aliens y "cafeína" dentro de unos bolis BIC. ¿Qué puede salir mal? Y como macro postre, tendremos una crítica extensa de The Falcon and the Winter Soldier. Twitch https://www.twitch.tv/losdrugosmendrugos Enlace Discord https://discord.gg/4yhkh3a Enlace grupo Telegram https://t.me/joinchat/Ob9yNEtGON4hT2UQKeF7EA Instagram @losdrugosmendrugos E-mail losdrugosmendrugos@gmail.com Víctor Rubio @macwithwhos Javier Vidal @senseikatorga Déjanos un comentario sobre que te ha parecido el episodio, ideas o sugerencias para futuros programas, o sobre las preguntas que os lanzamos desde el mismo. Un abrazo y besis.
We're taking a short break from publishing, but in the meantime, check out a preview of our latest episode of The Indelible Podcast, a Patreon-only podcast where we talk about pens! This episode is all about the ubiquitous Bic Cristal: a history, some variants, and more trivia. Become a Patreon supporter at any level to access this and other episodes of Indelible.
In this episode, the guys discuss how BIC pens tried to differentiate themselves by launching pens specifically for women. This landed them in some hot water, we take a look at why this happened. Nico fires shots at Chad and Chad impresses us with his knowledge of pens. Let's go back in time and look at the history of the BIC pen company. Often brands will try to do something new and exciting to differentiate themselves. And maybe just as often that turns out badly for them. In 1944, near the end of WWII, French entrepreneur Marcel Bich bought a factory in a suburb south of Paris, and started the company that would become Société Bic. The BIC pen was introduced in December of 1950 - and introduced to the American market in 1959. Originally priced at 29 cents (the equivalent of $2.54 in today's dollars), the company's slogan was “writes first time, every time.” The inexpensive BIC ballpoint pen with the transparent body (known elsewhere in the world as “BiC Cristal”), is the best selling pen in the world. In 1961 BIC introduced the BIC Orange pen - featuring a fine 0.8mm point, and an orange barrel instead of the translucent “Cristal.” In 1965 the French ministry of education approved the BIC Cristal for use in all French classrooms. In 2006 BIC sold its 100 BILLIONth pen. Bich was always a believer in strong advertising. In 1952 he hired poster designer Raymond Savignac to create ads, and subsequently won the French “Oscar de la publicité” award for excellence in advertising. In 1953 Ad executive Pierre Guichenne advised Bich to shorten his family name to Bic so the brand name would be memorable, and would translate globally. Early BIC ads referred to the BIC Cristal as the “Atomic pen” And the Ballpoint really drove the shift from fountain pens to ballpoint pens in the late 20th century. Fast forward 60 years. In 2011, BIC decided to launch a product line specifically targeted at Women. They called it “BIC For Her.” The campaign attempted to speak to individual expression - re-styling existing pens (largely in pastel colors), and with packaging and ads that touted “BIC for Her - Always the perfect accessory.” Campaign materials highlighted: “BIC for Her pens and pencils allow you to add a touch of personality and a pop of color to your day with beautifully smooth writing and bold trendy designs.” The pens were described in the product descriptions as being "designed to fit comfortably in a woman's hand" with an "attractive barrel design available in pink and purple" Yes. Really. Jezebel's masthead tagline is “A Supposedly Feminist Website,” and their always snarky take on feminism found the perfect target in BIC. The article, titled “BIC For Her: Finally A Pen Ladies Can Use,” included such pearls as: "Oh thank the heavens above! My feeble, female hands were just a-strugglin' with those bulky man pens." And perhaps most visibly - comedian and TV talk show host Ellen Degeneres picked it up. She savaged the product in her monologue. Listen to some quotes here. Here is an example of another offensive BIC ad used for Women's Day. After yet another round of backlash, they decided to pull the ad, but never released an apology. As is often the case when a brand makes a huge misstep like this, a chorus of voices cried out “How could they have let this happen?” One writer provided some perspective in an article for Forbes entitled “BIC For Her - What they were actually thinking, as told by a man who worked on Tampons.” Now, aside from the troubling fact that this article amounts to further man-splaining - with David Vinjamuri explaining to us all how this could happen, including lines like: “I am uniquely qualified to comment on this as a former brand manager who worked on feminine hygiene products.“ But he does couch his comments as having been “personally responsible for some awful, painful advertising.” Maura Judkis, of the Washington Post pointed out that if BIC had put out the same pe...
Elizabeth A. Baker - New Renaissance Artisthttps://elizabethabaker.com/The Resonant Lifehttps://elizabethabaker.com/the-resonant-life/https://ebakermusic.square.site/product/the-resonant-life-attack-decay-sustain-release-resonate-/6?cs=trueQuadriviumhttps://elizabethabaker.bandcamp.com/album/quadriviumAin’t I A Woman Toohttps://nmbx.newmusicusa.org/aint-i-a-woman-too/BarkBox is aware their dog toy looks like a Fleshlighthttps://mashable.com/article/barkbox-pig-toy-fleshlight-sex-toy/White Fragility: Why It's So Hard for White People to Talk About Racismhttps://www.amazon.com/White-Fragility-People-About-Racism/dp/0807047414/ref=sr_1_1?gclid=CjwKCAiAzanuBRAZEiwA5yf4ugj8qShcMfwPowkI9bX119iio3TCkFdjCm_CFuxj2KRNlzQiYmedrxoCrPgQAvD_BwE&hvadid=241949715031&hvdev=c&hvlocphy=9015317&hvnetw=g&hvpos=1t1&hvqmt=e&hvrand=15108397984327808785&hvtargid=kwd-242688300007&hydadcr=22534_10344589&keywords=white+fragility&qid=1573609809&sr=8-1BIC Cristal For Her Ball Penhttps://www.amazon.com/BIC-Cristal-1-0mm-Black-MSLP16-Blk/product-reviews/B004F9QBE6End Music:"What is done in silence" by Elizabeth A. Bakerfrom QuadriviumMix Engineer:Greg LeCompte of Dark Matter Recording Master Engineer:Melissa Harris Chambers ⓒ Ⓟ 2018 Aerocade Music and Elizabeth A. Baker Aerocade Music AM008 all rights reserved
I invited the pencil guy, Johnny of Pencil Revolution, on to cohost and discuss pens. Because, well why not? Show links: Trade Coffee Carnival Row Baron Fig Clear Plus Bic Cristal Medium Blue Pilot G2 .07 Pilot V5 Precise in blue Parker Jotter (plastic tipped) Pigma Micron PN in burgundy or black Space Pen Paper Mate Inkjoy gel pens (want that new pack!) Marvy Le Pen in blue or “oriental blue” Bic Cristal fine/orange in blue or black Uni ball signo, click or DX Baron Fig Squire Muji Capped Gel pen Zebra Sarasa Grand Pilot B2P Pentel Alloy Zebra Sarasa US Version Retro 51 Hex-o-matic Find us online: (then another silence) You can find the podcast at RVSPstationerypodcast.com Spectrum chat
El décimo de los episodios de la primera temporada del consultorio radiofónico de Lory Money con preguntas llegadas desde distintas ciudades, todas ellas con sus sorprendentes respuestas. Participa en el próximo programa enviando tus audios de WhatsApp al 683 36 34 86.Escucha todos los episodios de ‘¡Cuéntaselo a Lory!’ en Plaza Radio o suscríbete en sus canales en Apple Podcasts o iVoox El podcast ¡Cuéntaselo a Lory 12!: Los gatos veganos, las cosas difíciles y el Bic cristal ha sido publicado en Plaza Radio
Mom update. April Fools and Easter and The Ten Commandments. History's Greatest Hoaxes and a Pedantic Moment about Bic Cristal pens. Some clients - I tell ya. And Three Cool Things.The show notes are at http://dimland.blogspot.com/2018/04/dimland-radio-3-31-18-show-notes.html
El gerente general de BIC Colombia, Rafael Gaviria, habló con La Nube de Blu Radio sobre la tecnología que hay detrás del reconocido esfero BIC Cristal y reveló varios datos curiosos sobre el mejor amigo de todo escritor. See omnystudio.com/listener for privacy information.