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Having an online presence is great - and you should be active on social media platforms. But, if you're not taking advantage of TV, you're missing out! TenXPR can get your unicorn startup, Fortune 500 company, or brand seen on TV! Visit https://tenxpr.com (https://tenxpr.com)
For this week's podcast, we're talking to Howard Kosky, CEO of markettiers.For those of you that don't know, markettiers is the UK's largest broadcast PR firm. If you watch or listen to the news in the UK, most days you're likely to hear a markettiers' campaign or two!Howard's going to be chatting with us about what broadcast PR looks like as we all continue to emerge from the lockdown years.The broadcast sector, in terms of the number of listeners and viewers, had a remarkable lockdown and on the show we're going to talk about what opportunities there are for PR people in a refreshed, but evolved, broadcast sector.Here's a summary of what Howard and PRmoment founder Ben Smith discussed:2 mins Why lockdown meant the number of people listening and watching radio, TV and podcasts increased.4 mins Howard talks us through the different elements of the broadcast sector.5 mins “At the start of 2021 the 6.30 pm regional TV news bulletin on the BBC was the single most watched programme for 2 weeks on daytime television, which shows people's appetite for news at a very local level.”7 mins Why, surprisingly, when you consider the decrease in commuting trends, podcasts also had a good lockdown.8 mins Improvements in technology have helped drive the popularity of podcasts.9 mins “65% of BBC Sounds consumption is live.”10 mins Why is broadcast still such a trusted media compared to other types of media?11 mins “For the average listener the radio presenter is their friend.” 13 mins Why are there more broadcast media PR slots available than ever?14 mins “The pandemic has accelerated the use of technology for broadcast capability. A call can be done on a wifi signal at both ends and the sound quality is great.”15 mins “Any spokesperson, anywhere, globally, at the end of a webcam and a decent signal is available for an interview which means that producers and programmers can access more guests.”17 mins Has there been a shift towards the broadcast media wanting more expert commentators rather than celebrities?20 mins What does a modern broadcast PR campaign look like?23 mins When do you know if you've got a campaign that's right for TV?27 mins Why did some American investors decide there was room in the UK broadcast market to launch GB News?
EP68: "I dunno, I'll give it a go!" - James Burtt2020 will be the year of podcasts with seemingly everyone starting one. But the listening numbers are increasing rapidly too. This is why I invited one of Europe's top podcast trainers James Burtt to take us through his process. James has launched 129 podcast shows with over 80% of those shows landing in the charts and has hosted some top names like Grant Cardone, Elena Cardone and many more on his own podcast. About James Burtt : James Burtt is a multiple iTunes Top 50 Podcaster, a certified Performance Coach, and having launched 100+ podcasts for clients, an in-demand Media Trainer. His love of radio and broadcast started 14 years ago when he ventured into the world of Broadcast PR which led to him working with some of the world's biggest household name brands and eventually led to him becoming a radio presenter.James is an international keynote speaker who has shared the stage with the likes ofLes Brown and Eddie 'The Eagle' Edwards and - via his own shows - has interviewedthe likes of global influencer Grant Cardone, Elena Cardone, Trunki inventor Rob LawMBE, global fitness influencer James Alderton and a ton of other leading industryfigures.Follow James on her socials :• LinkedIn : jamesburtt• Facebook : ultimatepodcastgroup• Instagram : @jamesburttofficial @ultimatepodcastgroup• Twitter : jamesburttHosted by Nicole Bremner :Nicole is an investor, speaker, writer, and podcaster. After a frantic decade building out a property portfolio worth millions throughout London recent personal and professional setbacks forced her stop and reassess what really matters. After a period of healing, Nicole realised that what comes after setback is success. Nicole focuses on telling these stories of #reboundaftersetback and the lessons learned along the way. Connect with Nicole LinkedIn: https://www.linkedin.com/in/nicolebremnerInstagram: http://instagram.com/nsbremnerYouTube: https://www.youtube.com/c/NicoleBremnerYouTube: https://www.youtube.com/c/SailingSavvyFacebook: http://facebook.com/nicolesbremnerDisclaimerThe views and opinions expressed in this podcast belong solely to the host and guest speakers. The view and opinions of the guest speakers do not represent that of the host. Always do your own research. Support the show (https://www.buymeacoffee.com/NicoleBremner)Support the show (https://www.buymeacoffee.com/NicoleBremner)
In this episode, Gavin talks to James Burtt, the founder of the Ultimate Podcast Group, and the man behind the legendary Building The Brand podcast. James is multiple iTunes Top 50 Podcaster, a certified performance coach, and has helped hundreds of clients to build their own brand through podcasting and media training. James talks about how he has grown his podcasting empire, how it can benefit businesses and individuals seeking to develop their brand, and how to make your podcast stand out from the rest! KEY TAKEAWAYS There is no substitute for experience. Coming from a broadcasting background, James found the transition to podcasting a natural one. New podcasters take a long time to learn the techniques that broadcasters already know. The coaching space is too crowded with people who promise much but who cannot deliver. When selecting a guide for yourself, look to the people with a proven track record. We discover our worth when we create a service that benefits others. In James’ case, his podcasting expertise add tremendous financial value, allows freedom and changes lives. There is nothing wrong with following a trend. Many have joined the podcasting space to build their brand. The mistake being made is that they are not doing anything different or iterative. Look for ways to stand out! BEST MOMENTS ‘A coach, a mentor or an expert is only as good as the results they can help the client to get’ ‘I understand that a business is there to make money’ ‘I help people to create revenue-generating, ROI-inducing podcasts!’ ‘Podcasting was the catalyst for me changing my whole world' VALUABLE RESOURCES The Business Mastermind Podcast Get your copy of Survive And Thrive NOW at https://www.surviveandthrive.cc Keep Your Boat Afloat - https://www.survivetothrive.biz/keep-afloat ABOUT THE GUEST James Burtt is a multiple iTunes Top 50 Podcaster, a certified Performance Coach and having launched 100+ podcasts for clients, an in-demand Media Trainer. His love of radio and broadcast started 14 years ago when he ventured into the world of Broadcast PR which led to him working with some of the world's biggest household name brands and eventually led to him becoming a radio presenter. James is an international keynote speaker who has shared the stage with the likes of Les Brown and Eddie 'The Eagle' Edwards and - via his own shows - has interviewed the likes of global influencer Grant Cardone, Elena Cardone, Trunki inventor Rob Law MBE, global fitness influencer James Alderton and a ton of other leading industry figures. team@ultimatepodcastgroup.com www.ultimatepodcastgroup.com www.ultimatepodcast.training James Burtt Instagram - www.instagram.com/jamesburttofficial James Burtt LinkedIn - https://www.linkedin.com/in/jamesburtt James Burtt Twitter - https://twitter.com/jamesburtt ABOUT THE HOST Gavin Preston Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and high-performance Coach. He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years. Gavin’s energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline Managers. He is an expert in Business Growth Strategies, Peak Performance Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership Development, Team Development & Motivation, Leading Change, Stakeholder Management, Personal Effectiveness and Behavioural Change. CONTACT METHOD Gavin Preston Website Gavin Preston LinkedIn Gavin Preston YouTube Gavin Preston Facebook Gavin Preston Twitter See omnystudio.com/listener for privacy information.
Broadcast PR experts Shout! Communications present a series featuring speakers at the pinnacle of broadcast journalism. Episode 2 features Paul Royall, Editor of BBC News at 6pm and 10pm.
Broadcast PR experts Shout! Communications present a series featuring speakers at the pinnacle of broadcast journalism. Episode 3 features Louisa Compton, Editor of BBC 2's Victoria Derbyshire.
Broadcast PR experts Shout! Communications present a 10 part series featuring speakers at the pinnacle of broadcast journalism. Episode 10 features Richard Burgess, Editor of BBC UK News.
Big Talk: Top Journalists on the Changing Landscape of Broadcast News
Broadcast PR experts Shout! Communications present a 10 part series featuring speakers at the pinnacle of broadcast journalism. Topics include the rise of 'fake news', the role of social media in broadcast coverage, and tips on how to get national TV, radio, and online coverage.
Big Talk: Top Journalists on the Changing Landscape of Broadcast News
Broadcast PR experts Shout! Communications present a 10 part series featuring speakers at the pinnacle of broadcast journalism. Topics include the rise of 'fake news', the role of social media in broadcast coverage, and tips on how to get national TV, radio, and online coverage.
Big Talk: Top Journalists on the Changing Landscape of Broadcast News
Broadcast PR experts Shout! Communications present a 10 part series featuring speakers at the pinnacle of broadcast journalism. Topics include the rise of 'fake news', the role of social media in broadcast coverage, and tips on how to get national TV, radio, and online coverage.
Big Talk: Top Journalists on the Changing Landscape of Broadcast News
Broadcast PR experts Shout! Communications present a 10 part series featuring speakers at the pinnacle of broadcast journalism. Topics include the rise of 'fake news', the role of social media in broadcast coverage, and tips on how to get national TV, radio, and online coverage.
Big Talk: Top Journalists on the Changing Landscape of Broadcast News
Broadcast PR experts Shout! Communications present a 10 part series featuring speakers at the pinnacle of broadcast journalism. Topics include the rise of 'fake news', the role of social media in broadcast coverage, and tips on how to get national TV, radio, and online coverage.
Big Talk: Top Journalists on the Changing Landscape of Broadcast News
Broadcast PR experts Shout! Communications present a 10 part series featuring speakers at the pinnacle of broadcast journalism. Topics include the rise of 'fake news', the role of social media in broadcast coverage, and tips on how to get national TV, radio, and online coverage.
Big Talk: Top Journalists on the Changing Landscape of Broadcast News
Broadcast PR experts Shout! Communications present a 10 part series featuring speakers at the pinnacle of broadcast journalism. Topics include the rise of 'fake news', the role of social media in broadcast coverage, and tips on how to get national TV, radio, and online coverage.
Big Talk: Top Journalists on the Changing Landscape of Broadcast News
Broadcast PR experts Shout! Communications present a 10 part series featuring speakers at the pinnacle of broadcast journalism. Topics include the rise of 'fake news', the role of social media in broadcast coverage, and tips on how to get national TV, radio, and online coverage.
Big Talk: Top Journalists on the Changing Landscape of Broadcast News
Broadcast PR experts Shout! Communications present a 10 part series featuring speakers at the pinnacle of broadcast journalism. Topics include the rise of 'fake news', the role of social media in broadcast coverage, and tips on how to get national TV, radio, and online coverage.
Big Talk: Top Journalists on the Changing Landscape of Broadcast News
Broadcast PR experts Shout! Communications present a 10 part series featuring speakers at the pinnacle of broadcast journalism. Topics include the rise of 'fake news', the role of social media in broadcast coverage, and tips on how to get national TV, radio, and online coverage.