Podcasts about building the brand

Can you build serious wealth without academic success, qualifications or even being able to properly read a contract?James Martin who is an entrepreneur, investor, mentor and commercial landlord who has amassed a huge net worth through business and property certainly thinks so! Watch more episodes: https://www.youtube.com/@buildingthebrandofficialWant more from Building The Brand - connect here: https://buildingthebrand.co.uk/newsletterIn this episode of Building The Brand, James shares the brutally honest story of growing up with severe dyslexia, leaving school at 14 with no qualifications, turning rejection into opportunity, building his first business before the age of 18, selling and buying back that company, moving into land, planning and commercial property, and eventually building a multi-million-pound property portfolio.James explains how dyslexia shaped the way he thinks, why he built teams around him from a young age, how a trusted business partner ripped him off for millions, what that taught him about contracts, partnerships and control, and why founders need to understand the rooms they are operating in before the stakes get too high.He also shares how he built Ruskins from cutting grass and hanging baskets into a serious commercial business, how he sold it, bought it back for a fraction of the price, then sold it again, before moving into planning, land acquisition, wedding venues, commercial estates, container storage and business mentoring.Connect with the brilliant James Martin on Instagram https://www.instagram.com/jamesmartinentrepreneur/IN THIS EPISODE: ▪️Growing up with severe dyslexia and the shame of not being able to read properly▪️Leaving school at 14 with no qualifications ▪️Why James hired a PA at 18 and built his business around his weaknesses ▪️Turning rejection from drama school into his first real client▪️Building a landscaping and tree surgery company before the age of 20▪️Winning pub, brewery, council, MOD and commercial contracts▪️Selling Ruskins, buying it back, then selling it again ▪️Why being good at a business does not mean you should stay in it ▪️How James moved from trading businesses into land, planning and property ▪️Getting ripped off for millions by a trusted partner▪️The importance of shareholder agreements, contracts and exit clauses ▪️Why commercial property became James's favourite business model ▪️How he uses delegation, management and expert operators across multiple businesses ▪️The mindset shift required to go from £2M turnover to the next levelKEY MOMENTS:0:00 — James on shame, scars, trust and being ripped off for millions1:00 — Why the positive should be primary2:14 — Growing up severely dyslexic3:34 — School, shame and becoming the “cheeky chappie”8:38 — Trusting solicitors, PAs and people around him9:30 — PAUSE POINT: Build around your weaknesses12:41 — The business partner who ripped him off for millions15:10 — Leaving school at 14 with no qualifications18:32 — How drama school became his first client20:01 — PAUSE POINT: Rejection can become market research21:36 — Winning 35 pubs before the age of 1823:20 — Building Ruskins and growing into tree surgery31:07 — Breaking into council and commercial contracts34:39 — Brokering international rights and licensing deals36:39 — Selling Ruskins for the first time42:00 — Buying the business back from receivers46:39 — PAUSE POINT: Does the business still fit the life you want?49:39 — Moving into land, planning and development51:39 — Why contracts and partnership agreements matters when millions are involved59:28 — Why James loves commercial property1:01:00 — Delegation, management and expert operators1:04:54 — Baby steps, risk and learning before diving in1:08:02 — Why James created the Baddow Park Mastermind1:10:34 — Helping entrepreneurs think bigger1:11:57 — James's ambition: buying property until the day he dies

In this episode, Nate and Devin sit down to talk about the upcoming release of their newest YouTube series, Building the Brand. This series takes viewers behind the scenes of Painted Arrow and tells the story of what it actually took to build a hunting company from the ground up. So listen in to learn more, and keep your eyes open THIS FRIDAY for the release of the first video in the series!

Can you start at the bottom of an industry, back yourself before anyone else does, raise millions, build a fast-growth startup and sell it within three years?FOR THE FULL STORY GET KAROLINA'S NO.1 BEST SELLING BOOK ‘HER PLAY' Karolina Pelc is an entrepreneur, investor, advisor, author and the founder of BeyondPlay, the iGaming startup she launched in 2021, raised £6.1 million for, and sold to FanDuel within just three years.Want more BTB goodness!? Connect Here: https://buildingthebrand.co.uk/newsletterKarolina's journey started far from the world of startup exits, venture capital and acquisition deals. At 19, she trained as a casino dealer in Poland, worked in tough casino environments, moved to London, lived in difficult conditions, worked on cruise ships, and eventually fought her way into the online gaming industry from the very bottom of the career ladder.In this episode of Building The Brand, Karolina breaks down how she turned lived experience in real-world casinos into a powerful insight about the future of online gaming. She explains how she raised £1.2 million from a pitch deck, built BeyondPlay through the pandemic, scaled the team to 50 people, navigated product pivots, licensing complexity, investor pressure, founder burnout and eventually sold the company to FanDuel.She also shares why she does not believe in luck, why starting again can be a strategic move, why founders cannot make everyone like them, and why hustle only works when it is intentional.Karolina shares:▪️ Why she does not believe luck created her success▪️ Why she was willing to start again in a junior role▪️ How real-world casino experience shaped the idea for BeyondPlay▪️ Raising £1.2 million from a deck during the pandemic▪️ Why approval cannot be the operating system for founders▪️ Selling BeyondPlay to FanDuel within three years▪️ What really happens during a fast acquisition processFind out more about Karolina Pelc here:https://karolinapelc.com/Key Moments:0:00 — Karolina Pelc on quitting, growth, pressure and selling BeyondPlay1:07 — Why Karolina does not believe in luck3:16 — Starting, funding and selling BeyondPlay within three years6:57 — The brutal training process to become a dealer8:00 — Her first major casino customer and early resilience12:19 — Arriving in London and the reality of starting again17:35 — Homelessness and learning the hard way21:20 — Reality distortion filter, belief and ambitious goals24:05 — Understanding the different levels of the casino world30:47 — Moving from casinos and cruise ships into online gaming34:35 — The idea that eventually became BeyondPlay37:21 — Raising £1.2 million during the pandemic44:18 — What BeyondPlay actually built50:33 — Regulation, licensing and startup complexity52:21 — The risky second product that changed the company57:00 — Founder mode and transparent leadership59:00 — Why CEOs cannot have everyone agree with them1:00:12 — Work-life balance, values and startup reality1:06:40 — People pleasing, burnout and founder pressure1:09:30 — Building BeyondPlay with an exit in mind1:11:13 — Selling the company in two months1:14:54 — What the day of signing the deal actually felt like1:17:13 — Leaving the company after acquisition1:19:49 — Achievement addiction, writing the book and what comes next1:24:14 — Who Karolina wrote the book for

Cats are 40% of the pet market, but are somehow still chronically overlooked. Every innovation goes to dogs first. Even your vet's office is built for dogs first. Matt Michaelson, cofounder and CEO of Smalls, and his team have built an incredible cat-first brand precisely because of that blind spot.In this episode, I sit down with Matt to break down:• Why the cat industry is structurally underinvested (which includes VCs simply saying "I don't really like cats")• What "human-grade" actually means for pet food — and the sustainability trade-offs nobody talks about• Ingredient splitting: the regulatory hack that lets pet brands disguise what's actually in the bag• "Wrestling in the mud": a feedback culture where every hire is expected to disagree• Founders Pledge, and why committing 5% early changes the giving conversation laterBig thanks to Matt for coming on the pod and sharing the playbook behind Smalls.⏱️ Chapter Markers:00:00 — Why cats keep getting overlooked01:05 — What is Smalls? Cat-first brand, human-grade nutrition02:09 — What "human-grade" actually means (and the sustainability trade-off)04:26 — Health impact: allergies, ingredient splitting, and the regulatory hack06:31 — Why Matt chose cats: the market psychology nobody's pricing in07:20 — Why every VC and pet brand defaults to dogs first09:21 — From growth marketing to founder: building demand in a commoditized stack11:48 — Emerging channels worth watching (and why DTC is just a channel, not a model)13:17 — AI-native orgs: how the team uses AI without becoming a tech company16:01 — Human-supervised AI teams and what entry-level jobs look like now17:26 — "Wrestling in the mud": the air-grievances feedback culture19:39 — Founders Pledge: committing 5% early changes the whole conversation21:05 — Ingredient transparency: percentages on the label, fixing the labeling game23:32 — MPD's closing thoughts on the cat opportunityLinks:Matt Michaelson: LinkedIn Smalls: Website, LinkedIn, X Interplay: Website, LinkedIn, XMPD: LinkedIn, X

How does a French soccer player end up co‑founding a global content brand with millions of followers?In the Season 3 premiere of Longwood GradCast: Beyond the Degree, host Dr. Sarah Tanner Anderson sits down with Alex Durand (MBA '22)—international student‑athlete turned entrepreneur and co‑founder of AT Frenchies—to explore how resilience, relationships, and opportunity intersect to create global impact.Alex shares his journey from leaving Paris as a teenager to navigating the American collegiate athletics system and ultimately choosing Longwood University for its flexible hybrid MBA program and elite athletic environment. While completing his MBA in just one year, Alex applied lessons in strategy, negotiation, communication, and leadership in real time—bridging the gap between content creation and sustainable business building.Throughout the episode, Alex reflects on the Power of People that shaped every step of his path: Longwood faculty and staff like Wade Edwards, who supported his visa journey; Coach Sean, who believed in him as a Division I athlete; and Tom, his childhood best friend and co‑founder whose partnership laid the foundation for AT Frenchies.From early social media videos documenting life as French expats, AT Frenchies has grown into a global brand with partnerships including NBC and Peacock, the Olympic Games, the French Embassy, and major international cultural and sports organizations. Alex also previews his upcoming book, Pardon Our French: The Parisian Way of a Happier Life, which explores joy, balance, and cultural perspective in a fast‑paced world.In this episode, listeners will explore:The leap from France into the U.S. collegiate and athletic systemWhy a hybrid MBA was the right fit for an entrepreneur‑athleteThe transition from “influencer” to business ownerHow relationships open doors across global industriesWhy purpose and people matter more than metricsAlex's story sets the tone for Season 3—demonstrating how meaningful connections, mentorship, and community can shape careers far beyond the degree.“Your relationship is your new net worth.” — Alex DurandSubscribe to Longwood GradCast: Beyond the Degree to hear more stories of alumni whose journeys prove the lasting power of people, connection, and opportunity.

Frankie James is the founder behind the Great British Entrepreneur Awards, Ideas Fest and one of the UK's most influential entrepreneur communities.In this episode of Building The Brand, Frankie shares how she built a platform that celebrates and connects British founders, startup leaders, scale-up businesses and some of the UK's most exciting future household-name brands.The Great British Entrepreneur Awards have helped spotlight entrepreneurs and brands including Grenade, BrewDog, Tangle Teezer, Dr.PAWPAW, Zilch, Cera Care and Simmer Eats. But this conversation is not just about business awards, black tie events or winning trophies.It is about the real power of UK entrepreneurship, founder community, business networking, face-to-face events, visibility, resilience and human connection.Frankie explains why entrepreneurial spirit in Britain is still alive and well, why the government needs to listen to founders across every region and industry, how GBEA became more than an awards programme, and why Ideas Fest has become known as the Glastonbury of business.She also opens up about intuition, ADHD, working with her partner Dylan, using AI in business communities, and why the best entrepreneurs are often not the ones with the perfect business model — but the ones hungry enough to keep figuring it out.Watch more episodes and connect here:https://www.youtube.com/@buildingthebrandofficialhttps://buildingthebrand.co.uk/newsletter▪️ Why UK entrepreneurship is still alive and well▪️ How Frankie James built the Great British Entrepreneur Awards▪️ Why Ideas Fest became known as the Glastonbury of business▪️ Why business awards can help founders build visibility and credibility▪️ How founder communities help entrepreneurs through difficult times▪️ Why entrepreneurship is not just tech companies in London▪️ What Frankie looks for in future household-name founders▪️ Why face-to-face events still matter in an AI-driven world▪️ How AI can help connect founders, investors, partners and business support▪️ Why the best entrepreneurs are hungry, resilient and willing to pivot▪️ How Grenade, Simm Eats and other UK brands came through the GBEA ecosystem▪️ Why there is nothing wrong with building a great business you enjoy runningKey Moments: 0:00 — Frankie James and the UK entrepreneurship scene0:30 — Is British entrepreneurship still alive and well?1:52 — Why entrepreneurship is not just tech companies in London3:57 — Frankie's journey into business and entrepreneurship7:03 — How the Great British Entrepreneur Awards started8:38 — Building GBEA with data, insight and founder stories10:03 — Spotting future household-name entrepreneurs11:12 — Why business awards matter for founders13:31 — Building community beyond trophies and events15:21 — Ideas Fest: the Glastonbury of business17:31 — Founder intuition, ADHD and big business decisions19:13 — Scaling Ideas Fest from 1,200 to 6,000 people22:12 — Why founder community matters during difficult times24:47 — The hidden fear behind successful entrepreneurs25:32 — Grenade, GBEA alumni and British business success stories27:48 — The future of Ideas Fest and entrepreneur networking31:11 — How AI could make business communities more human35:16 — Creating meaningful connections at large-scale events37:32 — Building a business you actually enjoy running39:16 — Why Simmer Eats is a UK founder story to watchReach out to Frankie ⁠https://www.linkedin.com/in/frangbea/⁠Find out more about the Ideas Fest ⁠https://ideasfest.uk/⁠Enter this year's ⁠Great British Entrepreneur Awards ⁠

How do you convince people to spend £400 on a suit… and then wait up to eight weeks for it?That is exactly what Sam and Julian, the founders of Batch LDN, have managed to do.In this episode of Building The Brand, they share how two founders with no fashion background built one of the most interesting menswear brands in the UK by doing almost everything differently.Batch LDN is not a traditional fashion brand. They do not hold huge amounts of stock. They do not rely on fast fashion cycles. They do not lead with endless paid ads. Instead, they batch customer orders together, make every item to order in London using premium Italian fabrics, and have built a brand around quality, community, retail experience and smart casual menswear that actually fits modern life.But this conversation is not just about suits.Sam and Julian talk openly about why industry naivety became an advantage, why sustainability alone was not enough to drive sales, how a real-life robbery became one of their most successful marketing moments, why having the right co-founder changes everything, and why they chose to build through physical retail first when most fashion brands start online.They also break down how Batch LDN has attracted celebrities, sports teams and investors, why Romesh Ranganathan became involved in the brand, how they became the official menswear supplier to Burnley Football Club, and what comes next as they look to expand the product range, grow online and take Batch international.SHOP @ Batch LDN CONNECT WITH OUR BUILDING THE BRAND COMMUNITY▪️ How Batch LDN created a made-to-order casual suit brand▪️ How batching orders helps reduce waste, stock risk and cost ▪️ Why premium Italian fabrics and London manufacturing became core to the brand ▪️ Why Sam and Julian's lack of fashion experience became a superpower ▪️ How sustainability shaped the business internally but failed as the lead marketing message▪️ How a robbery at their store became a viral marketing campaign ▪️ Why the “See It. Say It. Suited.” campaign put Batch on the map ▪️ The importance of having the right co-founder in a startup ▪️ Why physical retail became Batch LDN's strongest sales channel ▪️ Why the founders hired a creator and doubled down on storytelling instead of paid ads ▪️ How celebrities including Romesh Ranganathan, Ashley Walters, Simon Pegg, Ant and Dec, Josh Denzel and others have worn the brand  Key Moments:0:00 — Intro03:33 — How Batch LDN's made-to-order fashion model works06:42 — How Sam and Julian started Batch LDN with no fashionexperience08:03 — The fashion waste problem behind the made-to-order model 12:00 — Why sustainability alone does not sell fashion15:32 — How startup experience helped Batch challenge the fashion industry17:41 — PAUSE POINT: Industry naivety can be a competitive advantage19:34 — The Batch LDN robbery story23:18 — Why the co-founder relationship matters in startup life26:36 — Why Sam chose Julian as his Batch LDN co-founder30:34 — PAUSE POINT: The right co-founder helps carry the weight32:58 — Building the Batch Members Club and fashion community35:20 — How the Covent Garden flagship store became a retail and events space36:54 — Why 80% of Batch LDN revenue comes through physical retail39:20 — Replicating the in-store fitting experience online40:58 — PAUSE POINT: Do not blindly follow the direct-to-consumer startup playbook43:35 — Why Batch LDN hired an in-house content creator46:59 — Doubling revenue without paid social advertising48:55 — Celebrities, social proof and Batch LDN suits in the wild52:17 — Why Romesh Ranganathan invested in Batch LDN53:59 — Taking Batch LDN to America and testing international growth54:30 — Becoming Burnley Football Club's official menswear supplier56:00 — Why sports teams and smart casual menswear are a major opportunity58:29 — New Batch LDN products: corduroy suits, cropped jackets and wider-leg trousers1:00:20 — The five-year vision for Batch LDN

Can you imagine choosing to walk away from a dream career as a Premier League and International Footballer? Well, that's exactly what Thomas Hal Robson-Kanu did and in this episode of Building The Brand, he shares the full journey from professional footballer to founder, from home-brewed shots made by his dad to producing hundreds of thousands of units a week, building a vertically integrated manufacturing operation, taking strategic investment from AG Barr and pursuing a mission to make functional nutrition mainstream.But this conversation is not just about building another drinks brand.Thomas talks openly about the pressure of running a business while still playing professional football, why a side hustle is only a problem if it damages performance, how The Turmeric Co is trying to challenge the way people think about food, health and medicine, and why scaling a business requires the founder to evolve from passionate generalist to true CEO.Thomas and his team have generated a discount code for Building The Brand listeners to benefit 20% off of their first one-time purchase - enjoy! Click https://tinyurl.com/turmericbtb and use code BTB at checkout▪️ How a career-threatening football injury led to the creation of The Turmeric Co▪️ Why his father's kitchen-made blend became the foundation for the business▪️ What it felt like going from Euro 2016 hero to health brand founder▪️ Why business impact now feels more meaningful than football glory▪️ The pressure of building a company while still playing Premier League football▪️ Why a side hustle is only a problem if it damages performance▪️ How The Turmeric Co is trying to challenge big food, big pharma and the wider health system▪️ Why evidence, data and clinical research matter for functional health brands▪️ How the brand scaled from kitchen batches to a 20,000 sq ft manufacturing site▪️ Why vertical integration became one of the company's biggest advantages▪️ The leadership shift required when going from startup to scale-up▪️ Why The Turmeric Co chose strategic investment from AG Barr▪️ What comes next for The Turmeric Co, Raw Hydrate and functional beveragesKey Moments: 0:00 — Intro01:15 — The Euro 2016 goal against Belgium03:37 — The testimonials driving The Turmeric Co mission04:13 — Thomas' career-threatening knee injury06:13 — Why standard medication did not work for him07:19 — How the original turmeric blend changed his recovery08:03 — Retiring from football on his own terms10:00 — Running the business while playing professional football11:32 — The pressure around athletes having side hustles14:00 — PAUSE POINT: A side hustle is only a problem if it hurts performance16:16 — Thomas' dad and the origins of the kitchen-made blend18:50 — The mission to make functional nutrition more accessible20:30 — Taking on big food, big pharma and outdated health beliefs21:26 — Moving from testimonials to data and health markers24:58 — Why healthcare needs to think more about prevention28:19 — PAUSE POINT: Some brands are trying to change a system, not just sell a product30:30 — Going from home brew to scaled production32:45 — Why manufacturers refused to make The Turmeric Co blend34:33 — Launching The Turmeric Co direct-to-consumer36:00 — Moving from 1,200 sq ft to a 20,000 sq ft site36:46 — Why vertical integration became a superpower37:14 — Achieving BRCGS AA+ manufacturing standards39:17 — Moving from startup chaos to scale-up structure43:03 — Why growing businesses need specialists45:46 — The founder's shift into the CEO role48:11 — Process, SOPs, cadence and business traction50:16 — PAUSE POINT: The founder who starts the business is not the same one who scales it54:26 — The business book Thomas recommends to founders56:23 — Taking investment from AG Barr57:36 — Why strategic investment made more sense than private equity1:00:31 — Launching Raw Hydrate and entering natural hydration

Juliet Barratt is the co-founder of Grenade, one of the most successful British brands of the last decade.In this episode of Building The Brand, Juliet shares the real story behind Grenade, from launching with limited resources, driving a tank into the NEC to stand out at BodyPower, getting picked up by major retailers, creating the Carb Killa bar, helping bring protein into mainstream retail, taking on private equity and eventually selling to Mondelez.IN THIS EPISODE, JULES SHARES:▪️ How Grenade was born from years of experience in sports nutrition▪️ Why Juliet believes founder-market fit matters more than just having a good idea▪️ How Grenade spotted a gap in a category full of generic white tubs and scientific names▪️ Why the grenade-shaped packaging gave the brand instant memorability▪️ How standing out at BodyPower helped get the attention of GNC▪️ Why early brand building was about being different, not having the biggest budget▪️ The story behind launching Carb Killa▪️ How Grenade helped move protein bars from niche sports nutrition into mainstream food retail▪️ Why timing was crucial to Grenade's success▪️ How the brand educated retailers and consumers at the same time▪️ Why Juliet says the secret to Grenade's success was simply “giving a shit”▪️ The reality of having almost no money in the early days▪️ Why Juliet and Al did not take salaries for years▪️ How private equity changed the business▪️ Why selling a majority stake may not always be the right move▪️ What it really felt like to sell Grenade to Mondelez▪️ The emotional impact of exiting a business you built from scratch▪️ Building a business with your spouse▪️ Why Grenade kept Juliet and Al together professionally even as their marriage changed▪️ The difference between building a brand and running a numbers-led business▪️ What Juliet looks for now when she works with founders and brandsKEY MOMENTS:0:00 — Intro01:24 — The one thing that made Grenade successful01:43 — Why “giving a shit” became Grenade's real advantage02:00 — Juliet and Alan's experience before Grenade03:14 — Why the first version of Grenade did not sell04:20 — Going from distributor to brand owner05:00 — The gap in the sports nutrition market07:00 — Why Grenade's branding came from gut instinct08:46 — Retiring, getting bored and deciding to build again10:25 — Creating a product people could actually feel working12:26 — Wanting Grenade to be the Red Bull of sports nutrition13:52 — Driving a tank into the NEC15:00 — How Grenade started attracting athletes and advocates17:00 — Why bricks and mortar made sense before DTC18:43 — The tough early days of building Grenade20:18 — Running lean, paying suppliers and not taking salaries21:45 — Taking private equity in 201423:00 — Bringing in a CFO and freeing up the founders25:00 — Launching Carb Killa25:50 — Why Juliet still worries about money28:16 — The emotional finality of the Mondelez deal30:00 — Why selling Grenade felt like giving away a child31:05 — Still feeling protective over the brand32:08 — PAUSE POINT: Creating a category35:00 — Leaving the business and losing founder identity40:31 — How Carb Killa moved Grenade into mainstream FMCG41:30 — Educating Tesco and helping build the protein category45:00 — PAUSE POINT: Why timing matters in business47:00 — Why taste mattered more than health claims48:19 — Building Grenade as husband and wife51:44 — Did Grenade break up the marriage or hold it together?56:40 — PAUSE POINT: The truth about co-founder relationships58:45 — How the Oreo collaboration came about1:01:10 — Did Juliet and Al build Grenade to sell?1:03:00 — Selling a majority stake and what Juliet would rethink1:07:34 — Why founder DNA matters as a business scales1:08:59 — Carb Killa, timing and creating opportunity1:10:30 — Juliet's work with founders, boards and entrepreneurship1:12:00 — What Juliet looks for in the brands she supports

What do you do when your product is scientifically strong, commercially promising… but the mass market won't understand what it is?In this episode of Building The Brand, James Burtt sits down with Raj Thiruchelvarajah, co-founder and CEO of Hytro, to unpack how a startup in performance wearables built credibility in elite sport, got product into NASA and SpaceX missions and made the unusual decision to avoid direct-to-consumer too early.Watch more episodes and connect here:https://www.youtube.com/@buildingthebrandofficialhttps://buildingthebrand.co.uk/newsletterRaj explains how Hytro pioneered wearable blood flow restriction technology, why the business originally started in the wrong market, and how the team realised that pro sport was not just a niche audience but the perfect proving ground. He shares how coaches became one of the company's biggest growth levers, why athletes and practitioners started investing in the business and how the right kind of advocacy can matter more than pure science-backed data.CONNECT WITH RAJ / HYTRO:https://hytro.com/https://www.linkedin.com/in/raj-thiruchelvarajah-89a8b522KEY MOMENTS:0:00 What it feels like to see your product go to space1:11 Raj on Hytro, NASA and SpaceX2:24 Why founders often struggle to enjoy the win5:07 Why co-founder relationships can make or break startups5:40 What Hytro actually does and what blood flow restriction means6:10 How Hytro turned BFR into a scalable wearable product8:03 Why elite teams trust players to use Hytro unsupervised10:27 Why the business originally started in DTC12:22 Why Raj now says they started in the wrong place13:00 Raj's move from corporate life into entrepreneurship17:37 The unreasonable belief it took to build Hytro18:21 Why the company pivoted from DTC to B2B20:00 Why pro sport became a better route than mass consumer21:52 Why Raj would go straight to pro sport if he started again22:58 How Hytro began showing up in elite team environments24:20 Why coaches and players becoming investors matters so much27:35 The logic behind Hytro's funding model30:00 Why DTC is still the future, just not yet31:09 Why endurance athletes may be the right consumer entry point32:25 Why timing and sequence matter more than hype34:30 What Hytro needs in place before a DTC launch36:53 Why the obvious route is not always the easiest one40:00 How founders should think about new vertical opportunities42:48 Why saying no becomes more important as you grow43:06 The importance of knowing what kind of company you want to build45:00 Why focus is a sign of maturity in a scaling business45:50 Why Hytro has stayed lean and used fractional talent47:02 The mindset shift from startup to scale-up49:47 Why the US market is such a major opportunity50:42 Why the UK can feel difficult for ambitious founders51:31 Raj on mentoring other founders while raising twins52:51 Why there is no real work-life balance in founder life55:00 What building Hytro means for Raj's children and family56:39 Fatherhood, fear and building through hard seasons1:01:27 Why both startups and children constantly change1:02:58 Why purpose matters more than comfort1:06:41 The pressure on dads who are also founders1:07:15 Finding peace within the storm1:11:10 Why chasing perfect balance is unrealistic1:12:45 What Raj is most excited about next1:13:00 Hytro's future around data and consumer experience1:14:00 Why most people should not become founders unless they really mean it1:15:00 Why Raj does not want to sell Hytro1:16:10 The leadership shift Raj needs to make next1:17:22 Why moving out of the detail is part of becoming CEO

How do you build a performance wear brand in one of the most competitive industries in the world… while trying to fix one of fashion's biggest environmental problems?In this episode of Building The Brand, James Burtt sits down with Rory McFadyen, co-founder of Reflo, to unpack how a startup launched in 2021 and grew from an ambitious idea into a fast-scaling sportswear business working with major partners across football, golf, motorsport and elite sport.Watch more episodes and connect here:https://www.youtube.com/@buildingthebrandofficialhttps://buildingthebrand.co.uk/newsletterRory explains why Reflo positions itself as a performance wear brand with sustainability at its core, not the other way around, and why great product and great storytelling matter more than green-washing. He shares the origin story of the brand, how he and co-founder Pete turned a problem in the fashion industry into a commercial opportunity, and why they chose one of the hardest categories in business to enter.The conversation also goes deep on startup reality; building products with no industry background, learning how to scale systems, evolving from founder chaos into process-led growth, and recognising when the original business model needs to change. Rory also reveals how early inbound interest from the Australian Open and WM Phoenix Open changed the route to market, how Reflo built real traction in teamwear and partnerships, and how Harry Kane became both an ambassador and investor in the business.CONNECT WITH RORY /REFLO: https://reflo.com/https://www.linkedin.com/in/rorymcfadyen/https://www.instagram.com/refloofficial/KEY MOMENTS:0:00 Why fashion is such a huge environmental problem1:09 Is Reflo a performance brand or a sustainability brand1:59 Why customers buy product first and sustainability second4:23 Where Reflo is now and what changed after major growth5:00 Why building systems and data became the next phase of the business7:32 What happens when a startup becomes a 50-person company10:00 The early story of Rory and Pete as childhood friends14:10 The moment the Reflo idea really began15:00 Turning waste plastic into high-performance apparel17:37 Why apparel was one of the hardest possible businesses to start20:00 How the founders researched the market before launching22:15 Why co-founders need different strengths, not identical ones30:00 The first prototype products and early product mistakes32:18 The reality of fixing bad first samples33:48 Reflo's innovation drops and recycled car part capsule36:12 The early days of selling to friends and first real customers37:16 The first moments Rory saw strangers wearing Reflo40:00 How Rory still reads customer feedback, reviews and returns43:55 Why Reflo does not lead with sustainability messaging alone45:00 The original DTC plan versus what actually happened45:53 How the Australian Open and WM Phoenix Open found Reflo47:48 Why teamwear became a major growth opportunity48:21 The huge commercial and environmental problem in sports kit49:15 How Reflo built Reloop and circular recycling into teamwear50:24 Why genuine partnerships matter more than logo placement52:26 Why founders must stay focused but flexible54:20 How Harry Kane discovered the brand56:38 How Harry Kane became an investor and ambassador57:03 Why Reflo chose crowdfunding over traditional VC1:03:06 What the next six to twelve months look like for Reflo1:05:00 Why DTC is becoming a bigger focus now1:06:47 Building an in-house agency model inside the marketing team1:10:16 How Reflo operates as a remote international company1:13:00 What Rory is most excited about next1:16:37 What Rory has had to change as a founder to keep scaling1:18:44 Why leadership structure had to evolve as the business matured1:22:35 The difference between being a founder and becoming a CEO1:24:19 Rory's dream future brand partnerships

What does it really take to build a Top 10 podcast and a powerful personal brand in today's digital world? In this episode of the Brave Bold Brilliant podcast, host Jeannette Linfoot sits down with James Burtt, a leading podcast strategist, brand expert, and creator of one of the UK's most impactful business podcasts. Together, they dive deep into podcasting, personal branding, marketing strategy, and building influence in a crowded digital space. About James Burt James Burtt is a Podcast Content Expert, Marketing Board Advisor, and Course Director at the Chartered Institute of Marketing, with a career spanning brand strategy, media production, and business development. He is the founder of Phonic Media and co-founder of Pivot Productions Group, and the host of the iTunes Top 10 podcast Building The Brand, where he interviews world-class entrepreneurs, CEOs, and marketing leaders. With experience across marketing, content strategy, podcast production, and brand building, James has helped shape how modern businesses grow authority and scale through media. About His Business Through ventures like Phonic Media and Pivot Productions Group, James helps brands and entrepreneurs: Build powerful podcasts that generate influence Develop high-impact content strategies Position themselves as leaders in their industry Turn attention into authority and revenue His work sits at the intersection of media, marketing, and modern brand building, exactly where today's biggest opportunities lie. About the Host Jeannette Linfoot is a serial entrepreneur, investor, and CEO, with over 30 years of experience scaling businesses globally. She is known for helping leaders unlock growth, navigate complexity, and build high-performance businesses. About Brave Bold Brilliant Brave Bold Brilliant is a global platform dedicated to helping entrepreneurs and leaders: Scale their businesses Build clarity and confidence Make bold decisions that drive results Through mentoring, programmes, and the podcast, BBB empowers individuals to achieve extraordinary success. About the Podcast The Brave Bold Brilliant Podcast features conversations with world-class entrepreneurs, CEOs, and industry leaders, sharing real insights, strategies, and lessons behind success. If you're serious about business growth, leadership, and personal development, this is the podcast for you. What You'll Learn in This Episode: How to build a Top 10 podcast from scratch The power of personal branding in 2026 Content strategies that actually drive growth How to position yourself as an authority in your niche The future of podcasting and media

Subscribe to DTC Newsletter - https://dtcnews.link/signupKim Chappell is Chief Brand Officer at Bobbie, the mom-founded infant formula brand that's crossed $100M in revenue and is trying to change how formula gets talked about in America. In this episode, she breaks down how Bobbie built a brand parents are proud to buy in a category that used to be driven by guilt, and why trust beats sheer creative volume when the old Meta scale-button playbook stops working. For DTC founders, CMOs, and performance marketers scaling a trust-heavy product in a crowded category.Inside the episode:Why Bobbie treated infant formula as a culture problem, not just a product problem How the team thinks about brand vs performance now that the old Meta-only growth playbook has weakened What “learn more” looks like when your customer journey is messy, delayed, and omnichannel How Bobbie chooses the few advocacy lanes it can credibly own, then actually follows through Why the Cardi B partnership worked, and how it turned celebrity into conversation share, trust, and policy momentum Who this is for: Operators building in regulated, trust-sensitive, or education-heavy categories where brand has to do real work before performance can convert.What to steal:Put performance, organic, creator, and lifecycle under one brand story Treat education as part of conversion, not a nice-to-have Pick fewer cultural or political lanes, but show up with receipts when you enter them Timestamps00:00 Performance marketing has changed03:00 Building Bobbie from scratch06:00 Removing the stigma around formula08:00 Why Bobbie understood the customer10:00 Transparency as brand strategy12:00 Brand vs performance15:00 The omnichannel customer journey18:00 Choosing the right advocacy lanes21:00 Community-led brand action23:00 Building awareness in a small market26:00 How the Cardi B partnership happened29:00 Measuring the campaign's impactSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

What does it actually take to build a modern talent brand in a world where followers mean less, engagement means more, and creators now hold more power than the platforms and brands trying to use them?In this episode of Building The Brand, James Burtt sits down with Jake Lee, founder of Alpha Talent Group, to unpack what is really happening inside the creator economy, celebrity talent management, and the new rules of influence. From managing major personalities and sports talent to navigating brand deals, reputation risk, platform shifts and long-term career planning, Jake gives a sharp behind-the-scenes view of an industry that many people still misunderstand.Watch more episodes and connect here:https://www.youtube.com/@buildingthebrandofficialhttps://buildingthebrand.co.uk/newsletterJake explains why engagement matters more than follower count, why creators should think like business owners, why LinkedIn is wildly underrated, and why the smartest operators are planning for life beyond the current wave of attention.He also opens up about working with high-profile names including Tommy Fury, how trust is built in the talent world, what brands still get wrong when working with creators, and why the future belongs to people who own their audience rather than just rent attention from traditional media.In this episode, you will hear: • Why owned media has become as powerful as, or more powerful than, traditional media • Why follower count is often a vanity metric and engagement is what really matters • How brands should brief creators if they actually want better content and better ROI • Why talent management today has to go far beyond brand deals • How creators can turn content into a genuine full-time career • Why long-term planning matters for creators, athletes and founders alike • How Alpha Talent Group thinks about trust, reputation and 360 management • Why LinkedIn is one of the most overlooked platforms for creators and public talent • What the future of sports creators looks like ahead of major events like the World Cup • What happens behind the scenes when managing talent through public controversy and career-defining momentsConnect with Jake: KEY MOMENTS:0:00 – Why creator work can now be a genuine full-time career01:07 – Jake Lee on building Alpha Talent Group across entertainment, digital and sport05:32 – Why engagement matters more than audience size09:07 – Has owned media now become more powerful than traditional fame?10:00 – Why creators now hold more power in brand relationships14:30 – How Alpha Talent approaches talent-first dealmaking16:14 – Why the government is now taking creators seriously22:23 – How brands are thinking more about ROI, conversion and performance25:34 – Why the best metric is the one tied to the actual outcome27:52 – Affiliate deals, hybrid deals and the changing economics of creator partnerships30:00 – Why creators need stable income before taking bigger commercial risks32:29 – Setting expectations with talent and treating content like a real profession36:47 – Which platforms are working best right now for creators38:18 – Why LinkedIn may be the most underrated platform in media and talent41:18 – Why athletes and creators need to plan for life after the peak45:15 – The real value of 360 management and trusted advisors49:45 – Why talent agencies should build brand visibility without becoming the talent53:21 – Managing Tommy Fury, public scrutiny and protecting talent through difficult periods59:25 – The business of boxing, showmanship and selling attention01:05:41 – Why Alpha uses a three-month trial contract instead of locking people in01:11:09 – Why the best businesses often win by rejecting lazy industry norms01:12:25 – The milestone moments that made Jake realise the business was real01:21:15 – What Jake is most excited about in the next phase of the creator economy

This week I'm joined by James Burt, host of Building The Brand, to break down how to master podcasting, grow your brand and reach 10,000s with the right content strategy. James knows exactly how to turn a podcast into more than just content — into a real brand-building machine.We talk audience growth, positioning, consistency, and how business owners can use podcasting to create authority and open doors. Go and show some love to James's podcast, Building The Brand, if you want more no-nonsense advice on branding, marketing and podcast growth.https://www.youtube.com/@buildingthebrandofficial < FOLLOW!!https://www.instagram.com/jamesburttofficial/Spotify https://tinyurl.com/buildingthebrandpodApple https://tinyurl.com/btbjamesburtt Hosted on Acast. See acast.com/privacy for more information.

Building The Brand is a Top 50 business podcast for people who don't just want success stories - they want to understand how success is actually built. Hosted by James Burtt, each episode features in-depth conversations with entrepreneurs, founders, and creators behind standout brands. This isn't surface-level storytelling. It's about the thinking, decisions, and trade-offs that drive real growth. Past and upcoming guests include world-renowned business and entrepreneurial creative figures Gary Brecka, Rob Moore, Grant Cardone, John Vincent,Joe Foster, Mark Victor Hansen Thomas Hal Robson-Kanu and John Lee Dumas. Not 'how to'. This is how you.

Why would you sell your brand for 9-figures and then buy that same business back... stepping back into the firing line of one of the most difficult business sectors right now? Building The Brand is relaunching at 10am on Wednesday 25th March 2026 with the incredible John Vincent, CEO of LEON Restaurants.

Marketing is not just websites and social posts.It is the feeling someone gets the first time they meet an Arabian horse.In this second marketing roundtable, Paul sits down with industry leaders Hillary Hoffman and Lindsay Rinehart to explore what comes after the tools and technology. Instead of talking infrastructure, this conversation dives into messaging, emotion, and the invitations that truly welcome people into our barns.They unpack why “versatility” is an inside word, why families need connection more than competition, and how the Arabian horse can be positioned not simply as a show horse, but as the horse that grows with you through every stage of life.From ice cream socials to barn visits, from therapy and belonging to brand alignment across the breed, this episode challenges all of us to rethink how we present the Arabian horse to the world.Because people do not fall in love with facts.They fall in love with how something makes them feel.If we want more families, kids, and newcomers in our community, we must lead with heart.Listen in and join the conversation about building a clearer, warmer, more human story for the Arabian horse.✅ Listen now✅ Share with a friend✅ Invite someone new to the barn this week

Relaunching at the end of Feb 2026, building the brand is back.

This week, Elizabeth welcomes Ariana Ferwerda, CEO and co-founder of Halfdays, the women's outdoor apparel brand that has been shaking up the industry by being approachable, inclusive, and fun. Ariana first talks about meeting her co-founder, Olympic skier Kiley McKinnon, and launching Halfdays in 2020. She shares the lessons she has learned along the way about trusting your gut, leading with vulnerability, embracing personal growth, and finding balance while growing a fast-moving business. Ariana and Elizabeth also remind all leaders that it's okay to slow down and have fun! Ariana talks about what's next for Halfdays, how she thinks about legacy, and why the best businesses are the ones that leave room for both meaning and magic. Episodes Here Say Hi To Elizabeth and Purely Elizabeth: Website | InstagramMentioned:   YPO | ALA | Hoka | Our Place | Caudalie  Arianna: Halfdays | @halfdays

In this episode, I share my return to the CEO role in early 2024 and our subsequent moves to refocus and rebuild the brand. I discuss the challenges faced, including the decision to let go of certain staff and product lines, and the importance of maintaining a winning culture. This chapter captures our move back to Texas, the building of a new HQ, and the successful launch of new products, all leading up to the present day in August 2025.CHAPTERS:00:00 Introduction01:04 The Return to Leadership04:50 Chapter Eight: Moving Back to Texas07:47 Office Reorganization and Fresh Start15:55 Lessons from Endurance Training20:20 Pruning for Growth: Necessary Endings36:32 Key Initiatives for 202441:03 Expanding Internationally: UK and iHerb43:18 Back in Texas: Business and Personal Life45:48 A Life-Changing Accident51:21 Building a Winning Culture58:39 Leading with Heart and Mind01:03:56 Defining the Vision: Core Values, Purpose, and Goals01:06:41 Summer of 2025: Achievements and Reflections01:14:38 Conclusion: Gratitude and Future OutlookORDER MY BOOK HERE:https://www.amazon.com/Go-One-More-Intentional-Life-Changing/dp/1637746210FOLLOW:Become a BPN member FOR FREE - Unlock 20% off FOR LIFEhttps://bpn.team/memberIG: instagram.com/nickbarefitness/YT: youtube.com/@nickbarefitness

Greg Mills created Kitworks to solve the problem of gear organization, and in less than a year, he's established the product and brand within the outdoor community. In our conversation, we learn about the founding insights, the elements of Greg's background that contributed in a meaningful way to the brand's launch, and how people can utilize their current roles to subsidize their growth and development into opportunities like launching their own brands. Show Notes: Kitworks: https://mykitworks.com/ Greg Mills: https://www.linkedin.com/in/itsgregmills/ PNW Components: https://pnwcomponents.com/ Kitworks Gear Tote: https://mykitworks.com/products/gear-tote Outdoor Voices: https://www.inc.com/ali-donaldson/5-years-after-being-pushed-out-of-outdoor-voices-ty-haney-is-doing-things-again/91219095 Nate Helming: https://www.linkedin.com/in/nathan-helming/ Kitworks Instagram: https://www.instagram.com/mykitworks/ BPC - Brand, Product, Content: The Changing World Order - Ray Dalio (Book): https://amzn.to/46PiVqq Invest Like The Best (Ramtin Naimi episode): https://joincolossus.com/episode/building-abstract/ Minted NY: https://mintednewyork.com/ Insta350 X5: https://store.insta360.com/consumer?utm_term=INRV8SK Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Adam Copeland launched Tantrums less than a year ago, and we've been having a great time watching him build the brand, brick by brick. In this conversation, we dig into the earliest days of the idea - all the way through the inflection points that have brought him to this point (and beyond). Show Notes: Tantrums: https://tantrums.run/ Run With Us - Pasadena Shop: https://www.clubrunwithus.com/ SAFE (Definition): https://www.angellist.com/learn/safe-note Carta: https://carta.com/ Anna Louden: https://www.annalouden.com/ Monte's Tomato Sauce: https://www.instagram.com/p/C9SySioRvaw/ WTRC - Trippers Japan: https://trippers-wtrc.com/ BPC - Brand, Product, Content: Nike at Western States (ACG): https://www.instagram.com/p/DLd7gU4x_1w/ Acquired Podcast: https://www.acquired.fm/ Win The Inside Game - Steve Magnus (Book): https://amzn.to/4lOOg1d Invest LIke The Best - Jens Grede, Skims: https://joincolossus.com/episode/building-skims/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

In this episode of the Building the Brand series, we dive into Chapter 7, exploring a tumultuous year and a half characterized by pivotal decisions, personal growth, and business challenges. From stepping down as CEO of BPN in January 2023 to moving back to Texas in May 2024, this chapter covers a ton of the complexities of balancing professional ambitions with my personal life.CHAPTERS06:02 Building a Community08:25 Stepping Down as CEO25:11 Pursuing Private Equity Partnership30:02 Reflections and Realizations45:33 Lessons from Mistakes47:03 Moving to Nashville59:36 Marathon Prep and a Failed Deal01:05:39 Returning to Texas and Reclaiming Leadership01:08:35 Rebuilding the Brand01:16:07 Reflecting on Mistakes and Growth054: Moving Back into CEO Role episode:https://open.spotify.com/episode/1sPjWTR0jyd5agxLxcXacy?si=7xNXEuPBSA6CwEQHtkmnLAORDER MY UPCOMING BOOK HERE:https://www.amazon.com/Go-One-More-Intentional-Life-Changing/dp/1637746210FOLLOW:Become a BPN member FOR FREE - Unlock 20% off FOR LIFEhttps://bpn.team/memberIG: instagram.com/nickbarefitness/YT: youtube.com/@nickbarefitness

The DMV Hoops Podcast is broadcasting from “DMV Live” @ Bullis HS for the girls live period 2025.  On opening day of the live period, we are front and center, watching two gyms of action and catching up with key players from around the region.In this episode, we sit down with Coach Joseph McClain from The Agnes Irwin School (Bryn Mawr, PA).  Coach McClain joins the broadcast table with us to discuss...His Philly are program and what DMV Live means to him & his teamHow "Building The Brand" is important at Agnes IrwinFrom the school's history to the opportunity to balance academics & athletics, why he chose Agnes IrwinListen to all of this & more in this episode of "The DMV Hoops Podcast."Kurt Cross - Producer & Host | Adam Crain - On Air TalentFollow On InstagramFollow On X/TwitterSports, DMV, Basketball, Kurt Cross, Hoops, Adam Crain, DMV Hoops, AAU, Capitol Hoops, DMV Live, Agnes Irwin, Joseph McClainSupport the show

In this latest Brand Growth Heroes podcast episode, we're talking all things gut health, consumer trends, and brand-building at scale with Vince Lawson, CMO of Biotiful Gut Health, the #1 kefir brand in the UK - recently bought by MULLER!Launched initially as Biotiful Kefir, the brand has undergone a bold transformation to become the go-to name in natural gut health, and the results speak for themselves, with nearly £90M in retail sales pre sale to Muller.Biotiful Gut Health, was founded by Natasha Bowes in 2012 with a mission to bring ancient Kefir recipes to the UK market.  The business has grown rapidly over that period and is now the leading UK gut health brand in the diary sector covering a wide range of kefir related products in drinks, yogurts and other sectors, delivering on Natasha's vision of improving the gut health of the UK and the world by using natural ingredients.As CMO, Vince Lawson takes us inside the engine room of Biotiful, from leading product innovation and marketing to building a category-defining brand in one of the most competitive spaces in food and beverage. We unpack how Biotiful stays ahead of the curve with clean protein innovation, food-to-go formats, and ambient gut health boosters—and how a marketing team can become the engine of cross-functional growth.This episode is packed with real insight on how consumer needs, product development, and commercial success intersect in a scaling brand.And... in fact,  our very own podcast sponsor, Joelson, the leading London law firm, was the sole advisor on the successful recent sale of the business to Müller (“Müller”)!  Müller is one of the global leaders in dairy products and has identified functional health as a key driver for growth in the dairy segment of the market in which it is not currently active.The Joelson team, led by Phil Hails-Smith (Partner) with support from Emma Vantine (Associate),  Georgia Edmondson (Solicitor) and Katie Braddell (Solicitor).Natasha Bowes, Founder of Biotiful, commented:“It was such a pleasure working with the team at Joelson on this transaction and over the last few years. A huge thank you to Phil and his fantastic team – they have guided me though every step of this transaction. Their reputation in the consumer space is well deserved and I would highly recommend Joelson to any founders in the consumer space who need legal support on any form of transaction.”Phil Hails-Smith, Partner at Joelson added:“Congratulations to Natasha on this transaction.  We pride ourselves on being the market leading corporate firm for founders. We are so delighted to have worked with a pioneering female founder who has developed an era defining brand and category based on a clear mission and vision to improve the gut health of their consumers.   It's been a privilege to work with Natasha and her team and I'm sure that Biotiful will go from strength to strength with its new owners.”=============================================================A small favour: If this episode inspires you to think about new ways to drive business growth, please hit FOLLOW and even leave a review! This tiny gesture means the world to us and allows us to share these nuggets of insight and value with you more often. We see every new follower and read every review, so thank you in advance!=============================================================Useful Links:Connect with Vince Lawson on LinkedInConnect with Biotiful on LinkedInhttps://biotifulguthealth.com/ https://biotifulguthealth.com/https://www.instagram.com/biotiful_gut_health/https://www.facebook.com/biotifulguthealth=============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.

Visit Atlantic City continues to evolve and your podcast hosts, Karina and Jessica, are taking you beyond the Boardwalk. Get an insider update on the new narrative of marketing and communication projects and the role of collaboration in destination growth.

In Part 6 of the series, I take time and recount the journey of BPN from April 2019 to summer of 2022, highlighting our move to a second warehouse, the introduction of the hybrid athlete, and the explosive growth during the COVID-19 pandemic. We'll talk about some personal milestones, such as my first Ironman, tackling the Leadville 100, and shifting focus to the committed audience. I'll emphasize the importance of storytelling, community building, and lessons learned from endurance training that parallels business and life. The episode reflects on both professional and personal growth, especially after becoming a father. CHAPTERS 00:00 Introduction and Recap of Chapter Five 01:17 Building a Brand: Lessons and Growth 02:09 Endurance Journey and Pandemic Challenges 03:37 The Hybrid Athlete and Business Evolution 04:35 Fatherhood and Shifting Focus 05:42 Key Lessons from Chapter Six 09:59 Content and Storytelling Machine 12:31 Ironman Prep and Business Chaos 21:05 Leadville 100: A Life-Changing Experience 31:01 Rocky Raccoon 100-Miler: Overcoming Adversity 32:28 Marathon Training: Achieving New Personal Records 34:16 The Obsession with Improvement 38:36 Endurance Training and Business Parallels 52:09 Building a Community, Not Just an Audience 58:07 Personal Growth: Balancing Family and Ambition 01:02:58 Conclusion: Reflecting on the Journey Become a BPN member for free - Unlock 20% off for life https://www.bareperformancenutrition.com/pages/bpn-membership?srsltid=AfmBOorlpjVeag2kkt3eZ5UpWcFA5Bb2v5V_93lmO47Vn_Y8DRdLwDLL MENTIONS: Watch More Than the Miles: https://youtu.be/6GdPP_a2sNI?si=b-l4_oI9KZhi8Q_2 Half Time by Bob Buford https://www.amazon.com/Halftime-Significance-Bob-P-Buford/dp/0310344441 From Strength to Strength: Finding Success, Happiness, and Deep Purpose in the Second Half of Life by Arthur C. Brooks https://www.amazon.com/Halftime-Significance-Bob-P-Buford/dp/0310344441 FOLLOW: IG: instagram.com/nickbarefitness/ YT: youtube.com/@nickbarefitness

If you've ever strolled through New York City, chances are you've spotted the cozy blue-and-white charm of Maman Cafe—or perhaps indulged in one of their famous Nutty Chocolate Chip Cookies. Elisa Marshall, founder of Maman, shares her incredible journey from opening a single cafe in NYC to building a lifestyle brand with nearly 40 locations.In this episode, Elisa dives into the "meant to be" moments that shaped her path, the inspiration behind Maman's warm and welcoming spaces, and her signature tiramisu recipe. Plus, she and Elizabeth chat about their exciting Cookie Granola Latte Collab—a pairing of Purely Elizabeth's granola with Maman's signature latte and baked goods, available at Maman locations and online through February. Elisa also shares tips for creating a stunning tablescape, the power of optimism, and how Maman continues to grow into a global lifestyle brand.Episodes Here Say Hi To Elizabeth and Purely Elizabeth: Website | InstagramElisa: Maman | IG | Maman IG  Mentioned: How I Built This with Guy RazFlamingo Estate Olive Oil 

In this fifth installment of the 'Building the Brand' series, I'm taking us through Chapter Five, titled 'The Hybrid Athlete,' covering pivotal moments from April 2019 to 2020. Highlighting my transition from bodybuilding to endurance training, I discuss the profound impact of discovering 'Go One More' and the growth of BPN. We'll cover personal stories, from marathon training to my mother's battle with cancer.Also covered are key learnings on branding, team building, and the explosive growth of BPN during the COVID-19 pandemic. Finally, I introduce the concept of the hybrid athlete, balancing strength training with endurance running, and how this approach has shaped both my life and BPN's future.Chapters00:00 Introduction to Chapter Five: The Hybrid Athlete01:24 The Power of Brand: Finding Our Voice03:04 Lessons Learned in Chapter Five03:49 The Story of 'Go One More'13:09 The Birth of a Brand: BPN's Evolution13:33 Building the Creative Team22:13 Embracing Endurance: From Bodybuilding to Ironman27:13 Committing to Ironman Florida28:09 A Personal Tragedy and Its Impact35:36 The Growth of BPN During the Pandemic41:42 Creating G1M Sport: Solving Real Problems48:49 The Journey to a Sub-Three-Hour Marathon53:00 Embracing the Hybrid Athlete Lifestyle57:03 Conclusion and Future PlansWatch or share the full Building the Brand series nowhttps://www.youtube.com/playlist?list=PLldAMepUaYU6vWd_yEkg7D4Y7fQMowyoZStrength, endurance, and wellness supplements to fuel your performance. SAVE 10% at BPN Supps:https://bit.ly/nickbare10audioFollow:IG: instagram.com/nickbarefitness/YT: youtube.com/@nickbarefitness

For 90 years, Amica Insurance only accepted new customers through referrals. Then they opened their doors to everyone—and discovered they had less than 3% national brand awareness. For a direct-to-consumer insurance company, this sparked a complete marketing transformation.This episode, Elena, Angela, and Rob are joined by Tory Pachis, SVP of Marketing at Amica Insurance, to explore how he built the case for brand investment during one of the industry's most unprofitable years. Learn why Amica chose emotion over humor in their creative strategy, how they've doubled website visitors year-over-year, and what their Boston Celtics partnership means for growth.Topics covered: [01:00] Should brand and performance remain separate?[08:00] Transitioning from referral-only to mass marketing[14:00] How TV improves paid search efficiency[20:00] The strategy behind the Celtics partnership[24:00] Moving beyond cost-per-policy metrics[31:00] Why long-form advertising still matters To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resource:  2024 MarketingWeek Article: https://www.marketingweek.com/performance-branding-no-such-thing/Connect with Tory: https://www.linkedin.com/in/tory-pachis-7106064/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Tara McRae talks about Puma's recent Olympics push and how the brand collaborates with partners such as Rihanna

In the fourth chapter of the 'Building the Brand' series, I take you through my return to the U.S. after a nine-month training rotation in South Korea in October 2016, this chapter details the pivotal moments and lessons learned in expanding Bare Performance Nutrition (BPN). From moving into our second warehouse to the trials and triumphs during the transition period, the emphasis is on the commitment and mindset necessary to achieve success. Chapters 00:00 Introduction 01:30 Recap of Chapter Three 05:46 Lessons Learned from Going All In 08:36 Returning to the U.S. and New Beginnings 12:32: First Warehouse/Transitioning Out of the Military 18:20 Early Challenges and Team Expansion 24:19 The Struggles of Opening a Gym 36:13 Realizing the Need to Focus on BPN 38:51 Sharpening the Axe: Preparing for Battle 40:08 The Rollercoaster of 2017 40:57 Documenting the Journey on YouTube 42:11 The First Taste of Financial Success 47:47 The Cash Flow Nightmare 59:33 Meeting Steph: A Life-Changing Year 01:02:25 Expanding the Team 01:05:21 The Power of Content 01:08:08 A Shift in Focus: Health and Wellness 01:15:07 Forcing Growth: The New Warehouse 01:21:47 Overcoming Challenges: The Internet Issue 01:23:13 Conclusion: A Year of Transformation Strength, endurance, and wellness supplements to fuel your performance. SAVE 10% at BPN Supps: https://bit.ly/nickbare10audio FOLLOW: IG: https://www.instagram.com/thenickbarepodcast YT: youtube.com/@nickbarefitness

In this third chapter of the series, join me as I revisit my journey from a struggling soldier balancing military duties with building a business, to a thriving entrepreneur with a successful YouTube channel. I cover my experiences overcoming setbacks, like failing Ranger School and banking issues while deployed in South Korea. Learn how seeking discomfort and relentless self-investment led to Bare Performance Nutrition's growth from humble beginnings to tackling financial challenges. Chapters 00:00 Exciting Black Friday Sale Announcement 01:30 Reflecting on a Transformative Year 02:18 Journey to Becoming a Platoon Leader 03:27 Starting BPN with $500 11:44 Building the Brand on YouTube 23:52 Balancing Military and Business 33:34 Embracing Discomfort for Growth 39:17 Denied Opportunities and New Challenges 42:53 Secret YouTube Channel Revealed 47:28 South Korea: A Pivotal Moment 48:55 Building BPN in South Korea 58:57 Unexpected Banking Issues 01:04:12 Preparing for the Next Chapter 01:10:16 Conclusion and Next Steps Strength, endurance, and wellness supplements to fuel your performance. SAVE 10% at BPN Supps: https://bit.ly/nickbare10audio FOLLOW: IG: https://www.instagram.com/thenickbarepodcast YT: youtube.com/@nickbarefitness

In this chapter of Building the Brand, I cover my time from landing in Fort Benning, Georgia in October 2013, to arriving at Fort Hood, Texas in October 2014. I share how my severe eating disorder led me to fall in love with fitness and start Bare Performance Nutrition (BPN). I recount my Army ROTC experiences, graduating college, and the challenges faced during Ranger School. This chapter reflects on the importance of solitude, resilience, and the life lessons learned, paving the way for BPN's growth and my leadership approach. Chapters 00:00 Overcoming Personal Struggles 00:10 The Spark of Fitness and Nutrition 00:25 Military Journey Begins 00:50 Starting BPN: The Early Challenges 02:05 Reflecting on Chapter One 05:00 Arriving at Fort Benning 07:56 Lessons from Military Training 18:33 The Importance of Solitude 24:56 Preparing for Ranger School 32:55 Mastering Time Management 34:47 The Ranger School Challenge 39:48 Facing Setbacks and Resilience 50:45 Lessons in Leadership and Character 53:50 New Beginnings at Fort Hood 59:46 Going All In on BPN Strength, endurance, and wellness supplements to fuel your performance. SAVE 10% at BPN Supps: https://bit.ly/nickbare10audio FOLLOW: IG: https://www.instagram.com/thenickbarepodcast YT: youtube.com/@nickbarefitness

In this episode, I kick off a multi-part podcast series sharing the in-depth stories and lessons learned since starting Bare Performance Nutrition in 2012. I discuss the foundation of BPN, focusing on confidence, curiosity, and courage, recounting pivotal moments like battling an eating disorder as a teenager, discovering a passion for fitness and nutrition, joining the Army ROTC, and finally deciding to launch BPN. This episode covers the early challenges, key milestones, and the initial steps taken to grow the brand. Chapters: 00:00 Introduction to the series 03:19 The Birth of BPN 05:05 Overcoming Personal Struggles: My Battle with an Eating Disorder 13:26 Discovering Fitness and Nutrition 19:09 College Life and ROTC Journey 27:01 The Confidence Booster: LDAC Experience 34:14 The Genesis of BPN: From Idea to Reality 39:45 Discovering the Golden Ticket 41:00 Creating a Business Plan 42:40 Launching the First Product 43:58 Facing Industry Challenges 45:53 The Power of Naivety 53:26 Early Marketing Struggles 59:55 The Harsh Realities of Business 01:04:08 Doubt and Determination 01:12:44 Graduation and Future Plans 01:14:14 Preparing for the Next Chapter Strength, endurance, and wellness supplements to fuel your performance. SAVE 10% at BPN Supps: https://bit.ly/nickbare10audio FOLLOW:IG: https://www.instagram.com/thenickbarepodcastYT: youtube.com/@nickbarefitness

Tune into Part 2 of our talk with Sam Gustin to uncover how Troops Lawn Care has cultivated a stellar reputation with 209 Google Reviews. Hear Sam's strategies for attracting quality employees and building a powerful brand that resonates with the community. Equip Expo 2024 Exclusive Discount: Unlock 50% off Equip Expo 2024 tickets with code PAUL—just $15 until Sept 5. Register Here The Landscaping Bookkeeper: Transform your financial management with the expertise of Megan and Joey Coberly. Learn how at Click Here Lawn Care Life Conference Tickets: The most actionable event you'll attend. Get Your Tickets! Enter to Win Envu Herbicide Product: us.envu.com/coolseasongiveaway Order Your Copy of Paul's New Book on Amazon: How to Build a Thriving Lawn Care Business - Get it here! The Entrepreneurs Guide to Lawn Care Pricing: Get Your Free Guide - Click Here Maximize Your Lawn Care Business Potential: Visit Paul's Resource Hub Discover essential resources for growing your business, including contract templates, pricing tools, and the Know Your Numbers E-Course. Explore top industry events, and more at ThePaulJamison.com Enhance Your Business Operations: Ready to streamline your workflow and boost efficiency? Discover the CRM software that powers my lawn care business success. - Try Jobber Elevate Your Online Presence: Your professional website awaits! Begin your journey to a compelling online brand with - Start Your Website Journey w/ Footbridge Media A World of Audiobooks Awaits: Discover the convenience of learning on the go with Audible: Explore Now For insurance inquiries, reach out to Duvall Brumby at 770-560-8762 or email duvall.brumby@pninsurance.com The Official Banking Platform for Profit First - Learn more about online banking with Relay - Click Here Relay is a financial technology company, not an FDIC-insured bank. Banking services and FDIC insurance are provided through Thread Bank; Members FDIC. The Relay Visa® Debit Card is issued by Thread Bank pursuant to a license from Visa U.S.A. Inc. and may be used everywhere Visa® debit cards are accepted.

The Upmarket Pod crew have their fancy new studio at Gasworks, but it begs the question... how will they pay for it? By launching the Branding Content side of their business, of course! Reed, Mark and Chelsea detail the steps they've been taking to lay the foundation for a successful launch. They even rope their new Upmarket Branding Photographer, Elena Anzaldo into coming on and sharing about her prep for her new role at Upmarket. They also brainstorm how they'll market the new service to the REALTOR clients when they launch it in the fall. In the second half of the show they talk about dealing with difficult clients and Elena shares her wisdom from her time as a REALTOR in regards to how to deal with those difficult agents. They wrap up the show with the ultra-rare Quad Action Items! Action Items are something small that any listener can do right now to help make their Real Estate Media Business more efficient.Check out Upmarket's FREE webinar on How and Why to Scale Your Real Estate Media Business at upmarketcourse.com/webinar and our course How to Grow and Scale Your Real Estate Media Business at UpmarketCourse.com.Follow the pod on Instagram at @upmarketpod and Chelsea @feedingbeautiful and Upmarket Media @upamarket.media.The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan WITH GLA square Footage. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Get this week's full So Into That newsletter here! https://whattocook.substack.com/p/carly-duguid-on-building-the-brandCarly Phillips Duguid is my former college classmate, a What to Cook subscriber, and… oh yeah, the co-founder of the sports agency Evolve, along with her husband and 4-time grand slam winner Naomi Osaka.Today, Carly shares how she's “embracing the pure chaos” of parenting a 4-year-old and a 4-month-old while serving as Naomi's right hand woman – from helping design her Nike apparel, to laying the groundwork for a post-tennis career in fashion, to crafting the look of Naomi's recent historic baby formula commercial.We also get into:- How Carly's second kid changed her mind about work-from-home “interruptions”- The story of meeting her husband, Stu (it's romance novel material)- What Naomi's like off the court and how that's changed since she became a mom- How Carly structures her day and her childcare setup - What she cooks when she doesn't feel like cookingLinks: - Evolve - https://www.instagram.com/thisisevolve/?hl=en- Carly's Instagram - https://www.instagram.com/carlsterthebalster/- Silver Spring hot pilates - https://silverspringsla.com/- Naomi's Instagram - https://www.instagram.com/carlsterthebalster/- Naomi's Bobbie Formula commercial - https://www.youtube.com/watch?v=9jkCrOea3aA- Her Nike apparel line - https://www.nike.com/w/naomi-osaka-tennis-clothing-4an2mz6ymx6zed1q- mango peanut chicken salad recipe - https://whattocook.substack.com/p/mango-peanut-chicken-salad-635 Get full access to What To Cook When You Don't Feel Like Cooking at whattocook.substack.com/subscribe

Show Summary In today's episode of the Grow My Accounting Practice Podcast, we're thrilled to welcome Maddie Craig, the founder of Blue Cypher Bookkeeping, as our special guest. Maddie shares invaluable insights on being the ultimate brand ambassador for your business, emphasizing the importance of exuding confidence and pride in what you do. She highlights the significance of knowing your own limits and strategically navigating networking opportunities to maximize impact when it matters most. Furthermore, Maddie stresses the importance of bringing value first, establishing trust as an expert rather than adopting a sales-centric approach. She encourages listeners not to settle for less than they deserve, urging them to be selective in their partnerships and clients, just as they would in dating. Lastly, Maddie offers empowering advice on embracing authenticity and resilience in the face of criticism or rejection, reminding us that staying true to ourselves is key to long-term success. Tune in for an episode packed with actionable strategies and inspiration!   Website:https://www.bluecypherbooks.com/ Facebook:https://www.facebook.com/bluecypherbooks LinkedIn:https://www.linkedin.com/in/mscraig/   Corporate Partner: Very Very Video - www.veryveryvideo.com

Join host Brett Gilliland in an exclusive interview with Chip Wilson, the visionary founder of Lululemon. Discover the secrets behind Lululemon's rise to luxury brand status and Chip's entrepreneurial journey. Learn how he identified a new market in the '90s, created quality products at competitive prices, and embraced personal development for success. **Key Highlights:** -

Listen to episode 251 of the Digital and Social Media Sports podcast, in which Neil chatted with Savannah Hollis, Senior Manager, Social Media for the Seattle Kraken. 81 minute duration. Listen on Apple, Spotify and Stitcher. Posted by Neil Horowitz Follow me on Twitter @njh287   Check out my LinkedIn articles

Listen to episode 251 of the Digital and Social Media Sports podcast, in which Neil chatted with Savannah Hollis, Senior Manager, Social Media for the Seattle Kraken. 81 minute duration. Listen on Apple, Spotify and Stitcher. Posted by Neil Horowitz Follow me on Twitter @njh287   Check out my LinkedIn articles

Erik Poston (owner of Southern Nutrition & Frontline Formula) and Sam Cantillo (owner of Southern Nutrition), joins the SLAP to discuss battles with the FDA, the absolute best protein, Doctor recommended supplements, genius marketing, turning anxiety to success, FDA approved misleading labels in grocery stores, THC changing clients lives, and what happens in the back rooms at Southern Nutrition. FOLLOW THE GUEST ▶️ https://www.instagram.com/southernnutritioncfl/ ▶️ https://www.instagram.com/samxcantillo/ ▶️ https://www.instagram.com/erikposton/ MERCHANDISE▶️ https://the-wet-slap.myshopify.com/ LINK TO EVERYTHING ▶️ https://linktr.ee/TheWetSlap ADD US ON INSTAGRAM ▶️ https://www.instagram.com/thewetslap/ ***PLEASE NOTE*** The Wet Slap is a significant break from the typical content viewers have come to expect. Please be advised that we will be exploring a wide variety of topics (some adult-themed) and our younger viewers (and their parents) should be advised that some topics will be for mature audiences only.

Nick & Joe discuss why they started their podcast and how they intend to grow their brand. social links: https://linktr.ee/youknowimright Our personal handles are Twitter.com/Nick_Durst Instagram.com/nicksfoodandstuff Twitter.com/jcalabrese1 Instagram.com/joeycalz --- Send in a voice message: https://podcasters.spotify.com/pod/show/tipswithte/message Support this podcast: https://podcasters.spotify.com/pod/show/tipswithte/support

In this episode I‘m joined by the Co-Founder of Brand Builders Group, AJ Vaden. We talk about the origins of Brand Builders, the unique power of your personal brand and how in the end it's all about building relationships. No one can hire you, if they are not aware of you, so pay attention! Episode Breakdown: 01:25 - The origins of Brand Builders Group 09:20 - “Ready, Fire, Aim” 11:10 - How personal branding is like oral hygiene 15:05 - 3 ways to build trust 20:42 - Personal Branding = Digitization of Reputation 26:30 - You HAVE a personal brand, is it the one you WANT? 35:45 - The biggest branding blind spot pros have? 40:00 – Find out more about Brand Builders Group AJ Vaden is CEO and Co-Founder of Brand Builders Group, one of the world's leading authorities on personal brand strategy. She's also the co-host of the Influential Personal Brand podcast, named one of Forbes' top 10 podcasts to listen to in 2021. Get to know AJ: @aj_vaden Learn from AJ: Influential Personal Brand Podcast Check out: BrandBuildersGroup.com LEARN MORE ABOUT M1 ACADEMY If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

In this episode of Big Ideas, Small Business, host Doreen Milano talks with Paul Hittner about the importance of defining the core values of your business. He works with business owners to help them express their values clearly and concisely. One of the top reasons businesses fail today is because they are unable to recognize their core values and communicate them to their target audience. This is increasingly important in today's market because the younger generation is more interested in what you represent.To work with Paul Hittner, go to  https://bizvisionary.com. Email him at Paul@BizVisionary.com, or give him a call at 214-984-2773 to get on his schedule. Doreen works with local small and mid-market businesses to help them take the big steps necessary for extreme and solid growth. Go to https://VisionsToExcellence.com to learn about her programs and get started in the right direction today.OBBM Network Podcasts offers over 30 podcast shows that support your life, your life in business, and information on local, state, and national education, politics, health, veteran, and first responder resources. Get them all at https://obbm.buzzsprout.com, where you can subscribe from your preferred platform.OBBM Network TV, including Big Ideas, Small Business TV, is also available on Roku:https://channelstore.roku.com/details/2d588bed3170f71fd5e7173e8732082d/obbm-network-tvhttps://channelstore.roku.com/details/101f2ae70aa49178939058e39fbf4697/big-ideas-small-business-tv-with-doreen-milanoOBBM Network programming is also available on Traverse TV Smart TV apps on Apple TV, Fire TV, and CBS Digital 55.11 serving 1.2M household subscribers, 70,000 hotel rooms throughout central Orlando, and reaches 6M viewers as far as South Carolina.Call 214-714-0495 for sponsor information today!This episode of Big Ideas, Small Business is sponsored by:Move Freely America https://movefreelyamerica.orgTerrel Tipton, Insperity HR Services, 972-409-4316Junkluggers of Grapevine, Irving, and Denton 630-470-8307OBBM Network Brands, https://obbmnetworkbrands.comOBBM Network Podcasts, https://obbmnetworkpodcasts.comSupport the show

Sarah interviews Jeff Stender, Marketing Director at Epicor. Jeff discusses the incredible power of data, building the brand's storytelling based on customer insights, and the importance of keeping the focus on those you serve.

I know you have all heard me say that marketing and sales are married but are two very different things that are equally important to a business. I am great at all things sales, not so much at marketing or branding!  Even though they are all key ingredients for business and career success, building the right brand is important to attracting the right clients.  I have hired people to help me build my brand Changing the Sales Game with my tag line of, “getting you off the bench and in the game!”  Pretty cool…right?  The fact is businesses need more than marketing, we need storytelling of our brand.    Connie's motivational quote for today is by – Seth Godin, “A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer's decision to choose one product or service over another.”   YouTube: https://youtu.be/kqSXJR0Nv0k   About Kate DiLeo: Kate is a brand architect who has partnered with more than 200 organizations to craft brands that bring more prospects to the table, more users who click, and more customers who buy.   How to Get in Touch With Kate DiLeo: Website:  http://www.katedileo.com/ Email:  kate@katedileo.com   Stalk me online! LinkTree: https://linktr.ee/conniewhitman Download Free Communication Style Assessment: https://www.changingthesalesgame.com/communication-style-assessment  All-Star Community:  https://changingthesalesgame.mykajabi.com/All-Star-Community Subscribe and listen to the Changing the Sales Game Podcast on your favorite podcast streaming service or on YouTube.  New episodes post every week - listen to Connie dive into new sales and business topics or problems you may have in your business.

The time has finally come. Today, Dr.Azi and Nurse Lacie announce the OFFICIAL branding of AziMD Skincare. From what sparked Dr. Azi's vision for her line, to building an ecommerce site in two days- they tell all. Get a behind-the-scenes look at Dr.Azi's brand building process- to which may be considered out of the ordinary. They chat about: The nontraditional story of AziMD Skincare The highs and lows of the process How AziMD Skincare line differentiates from the rest Submit your questions for the podcast to Dr. Azi on Instagram @skinbydrazi, on YouTube and on Tik Tok @skinbydrazi. Shop skincare at AziMDSkincare.com and learn more about the practice at LaJollaLaserDerm.com. The content of this podcast is for entertainment, educational, and informational purposes and does not constitute formal medical advice. © Azadeh Shirazi, MD FAAD.