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Cassy Athena is your favorite NBA players favorite photographer. She is an American with Serbian/Greek roots who has worked for Sports Illustrated, Samsung, Billboard, Red Bull, Fox Sports, Dime Magazine, Slam Magazine, NBA, Under Armour, Nike, Jordan Brand, and more. She has worked exclusively with the biggest NBA athletes and has helped with branding/marketing to many athletes and entertainers! In this episode we talked about her Balkan roots, her viral meme, some of her best photos and much much more... Check out her work at: https://www.cassyathena.com/ https://www.instagram.com/cassyathena/ https://www.instagram.com/cassyathenaphoto/ 0:00 Intro 1:30 Cassy's Balkan Background 5:45 Serbian community in LA 7:00 How Cassy got into photography 9:50 Freelancing or working directly with the nba? 11:30 Reels taking over IG & YT content trends 17:00 Behind the scenes content from NBA players 21:30 Nick Young Meme 26:30 Photos of Drake 29:00 What makes a great photo 31:00 Working with Lebron/Curry 36:30 Getting balkan brand sponsors 41:30 How nelly comes up with video ideas 44:30 Atmosphere in balkan sports 49:30 Serbian speakers in the nba 52:30 Learning spanish and serbian 55:30 Cassy's content moving forward
Charlotte and Maddi highlight an inspiring Locker Room Lady named Cassy Athena, a.k.a. "Your Favorite NBA players favorite photographer," dive into some basketball history, and discuss ballpark food until both of their mouths start watering.
Welcome back to Stargazing, The Athletic's NBA culture podcast on the journeys of the figures and influencers that surround NBA superstars. On Episode 1 of Season 2, Stargazing host Jovan Buha welcomes on Cassy Athena, a trailblazing photographer who has gone from the Drew League to the White House. Athena discusses how she got her start, the story behind the iconic Nick Young meme, and the boost LeBron James gave Athena. Hosted on Acast. See acast.com/privacy for more information.
Welcome back to Stargazing, The Athletic's NBA culture podcast on the journeys of the figures and influencers that surround NBA superstars. On Episode 1 of Season 2, Stargazing host Jovan Buha welcomes on Cassy Athena, a trailblazing photographer who has gone from the Drew League to the White House. Athena discusses how she got her start, the story behind the iconic Nick Young meme, and the boost LeBron James gave Athena. Learn more about your ad choices. Visit megaphone.fm/adchoices
In today's episode of the Sports Business Classroom Audio Experience, we sat down with Jordan Richard, Founder/CEO of Swish Cultures and professional athlete, live from the SBC Studio set during the 2022 NBA2K23 Summer League in Las Vegas.In this episode, we discuss:- Honing in on the game; a lineage of basketball- Shooting a Phil Handy training session during a workout with Tristan Thompson and Kevin Durant- The importance of paving the way for others- The influence Luka Dončić had on the evolution of Swish Cultures- Transitioning from videographer to writer- Jordan's experience at NBA Summer LeagueJordan Richard attended California State University, Los Angeles (Cal State LA) where he studied Professional and Global Education. Jordan also played on the Men's Basketball team in 2011 and averaged 4.5 blocks.In July 2009 and July 2011 he was Camp Director for the Advantage Basketball Camps, a nationally recognized sports training system. From 2013 to 2017, Jordan then served as co-producer for Cassy Athena's "Thru The Lens" web series, highlighting a day in the life of athletes and celebrities outside of their careers. Jordan has an extensive overseas professional career, playing for countries such as Argentina, Israel, Japan, Dominican Republic, Italy, Finland, and more. In 2018 he worked with Phil Handy as a content manager where he filmed player workouts to include many of the NBA's best.Jordan entered into the creation of Swish Cultures, a media platform that focuses on covering NBA, WNBA, overseas, G-League, college, and high school hoops globally with his small, but impactful team including his sister and Co-Founder/Chief Operating Officer Ashten Smith-Gooden, Chief Marketing Officer Anthony Goods and Design Lead Mide Osifeso.Jordan's fast-growing media platform has a global reach to include 331,000 and counting on Instagram. Swish Cultures has become a major platform for athletes around the world to gain exposure.
Rachel DeMita hangs with photographer Cassy Athena to discuss how her photography career began. Cassy shares personal stories on how she first broke into the industry and developed relationships with James Harden, Steph Curry, LeBron James, their families and celebrities, like Los Angeles rapper The Game. Cassy discusses her first “wow” moment when an athlete posted her photos on their social media. Rachel and Cassy discuss how social media has changed the game in the photography industry and how going viral can happen at any given moment. Learn more about your ad choices. Visit megaphone.fm/adchoices
Rachel DeMita hangs with photographer Cassy Athena to discuss how her photography career began. Cassy shares personal stories on how she first broke into the industry and developed relationships with James Harden, Steph Curry, LeBron James, their families and celebrities, like Los Angeles rapper The Game. Cassy discusses her first “wow” moment when an athlete posted her photos on their social media. Rachel and Cassy discuss how social media has changed the game in the photography industry and how going viral can happen at any given moment. Learn more about your ad choices. Visit megaphone.fm/adchoices Hosted on Acast. See acast.com/privacy for more information.
She’s been called “your favorite NBA players’ favorite photographer” and today we hear how she earned that title. From LeBron James to Drake she has captured the moments of the biggest names in sports and entertainment. Living the dream of every NBA fan, she gives us the scoop on how she turned her love of taking pictures into an incredible career. Capturing moments through her pictures from a young age, photography has always been her passion. In 2009 she was diagnosed with a brain tumor and she talks about how this changed her life, giving her the freedom to take big risks, paving the way for her to get to where she is today. Dismissed by the mainstream media as not a real photographer yet embraced by the players, she’s proven what she can do on the big stage. From her start in the Drew League, to the creation of her now famous watermark and her clothing line, her story is a remarkable one and an inspiration to many. Cassy tells us her favorite players, her favorite pictures, her favorite moments and much more.
Cassy Athena is an LA-based artist and photographer who has had her work featured in Sports Illustrated, Slam Magazine, Nike, Jordan, and many more. She has shot the biggest names in the NBA and helped pioneer her lifestyle brand of photography. Cassy is also a brain tumor survivor and credits that with helping her chase her passion. Cassy talks about how shooting players during the 2011 lockout gave her a name in the industry. She tells the harrowing story of her brain tumor in college and how it shaped her. Cassy also discusses her impressive shoe collection and why she doesn't mind getting them dirty. Follow us on Instagram and Twitter by following @SneakerSalaries! Also, make sure you follow @ONE37pm and @SneakerNews to get the latest in sneaker culture, style and news!
Cassy Athena aka "your favorite NBA players, favorite photographer" is one of the premier entertainment photographers in the world. She is the creator of the infamous Nick Young meme. She has been featured in Forbes, Espn, Sports Illustrated, and many more. She is an inspiration too many women across the world.
Cassy Athena shares her amazing personal story recovering from surgery to have a brain tumor removed which reminds her to make every moment count. She recalls how The Game helped her get her career started shooting him and some of the moments where he was giving back to the community which attracted NBA players who wanted to show their off-the-court personas before it was popular. Ultimately, she broke through, and shares some of the lessons she learned along the way. Follow her on instagram to see her amazing work.
In today's episode, we sat down with your favorite NBA player's favorite photographer, Cassy Athena.In this episode we will talk about:How she turned her passion into her career in the world of basketballThe importance of building genuine relationships to stand out & how to maintain themHow social media shaped her business which has led to some of the biggest stars reposting her picturesTalks about how she found her purpose by building her brand Cassy's daily grind and what it takes to make it in the industry Cassy Athena is a professional NBA photographer and entrepreneur, & has overcome some pretty remarkable things along the way. Her work has been published in Sports Illustrated, Samsung, Billboard, Red Bull, Fox Sports, Dime Magazine, Slam Magazine, NBA, Under Armour, Nike, Jordan Brand, Monster Headphones & more. She has worked exclusively with the biggest NBA athletes & has helped with branding/marketing to many athletes and entertainers. It wasn't only LeBron James, who drew nearly two million likes on Instagram for balling out at Chris Brickley's basketball runs in New York City; Cassy Athena was there, like always, capturing the magic. She even followed Steph Curry & his family at the 2016 NBA Star Game in Toronto for Under Armour. Connect with Cassy on social and follow her journey @cassyathenaphoto!
The Buster Show feat. Cassy Athena by Buster Scher
Welcome to the LightHarted Podcast with Rising NBA Star Josh Hart (New Orleans Pelicans) & Rising Business Mogul Matt Hillman (Cut + Sew). To start these two long time best friends discuss: Which guests Josh wants to have on the podcast in New Orleans, the trade finally being official, getting to wear #3 & why Josh chooses that number, getting to see and meet his new Pelicans teammates at Las Vegas Summer League & watching the rookies play, an earthquake happening during the game, rocking a 1 of 1 LightHarted T-Shirt court side, a tease of our amazing next episode & more! Then it’s an honor and a privilege to have Your Favorite NBA Player’s Favorite Photographer Cassy Athena on the podcast to discuss: How she got into being a photographer, what she wanted to be when she grew up & studied in college, Starting her career in The Drew League, finding her passion & inventing a career, being beloved by NBA Stars, Shooting lifestyle photography for players off the court & building their brands, family support, following Steph Curry & his family at the 2016 NBA All Star Game in Toronto for Under Armour, being diagnosed with a brain tumor as a 21 Year Old Junior in College, playing basketball in High School, her non-stop schedule, players reaching out for pictures, the Russell Westbrook picture that helped put her on the map, meeting Cassy for the first time (and thinking Cassy Athena was multiple people in a company), building relationships with players & maintaining relationships, shooting during the lockout & starting off with Brandon Jennings, being a female in a predominantly male industry, jealously in NBA Photography, the Cassy Athena watermark, her creating the Nick Young ??? meme, how social media shaped her business, the growth of High School & AAU basketball, the future of Cassy Athena, her Summer schedule, The LightHarted 10 & more. This episode is not to be missed! Subscribe to the Video Podcast on YouTube: https://www.youtube.com/c/lighthartedpodcast Music by Cadillac Freeze (www.CadillacFreeze.com)
Cassy Athena joins the GoHard Podcast crew with guest Mike Rashid to discuss how she overcame obstacles, chased her passion and found success.
In episode 4 of the Double Exposure Podcast, we speak with 'Queen of Sports Photography' Cassy Athena about her beginning, pros & cons of using watermarks, keeping it neutral, Golfing with Steph Curry & much more! Follow her on Instagram at www.instagram.com/cassyathenaphoto Music by @Actheproducer For all your photography related questions or request email doubleexposurepod@gmail.com
Sports photographer Cassy Athena and sports marketer Stephanie Mejia joined host Lauren A. Jones on The Lo Down Podcast to discuss the advantages and challenges of being a woman in sports, building an empire and how they got their start.
Justin and Joy sit down with Cassy Athena to discuss her incredible journey through photography, overcoming a brain tumor, and the value of developing intimate personal relationships. Elevator Pitch Cassy’s early photography inspirations and love for visual arts. How she developed her signature Cassy Athena watermark. The infamous Nick Young meme. Surviving a brain tumor and her continued path to recovery. Overcoming the obstacles of being one of the few women in a male dominated industry. The impact her career has had on her dating life. The power of social media and personal relationships. Fish Bowl: What big lesson can people learn from your life? When will you be good enough for you? What would you change if you were never going to die? And much more! More About Cassy Growing up in Los Angeles, Cassy loved to draw, paint and take pictures. As she grew to nearly six feet tall in middle school, she began to play volleyball and basketball. Quickly falling in love with the sports world, she pursued both Art and Sports in college. During her Junior year of college, Cassy was diagnosed with a brain tumor. During this tumultuous time, Cassy began to have a new perspective on life. She states, “God saved me and gave me a second chance at life so I knew I needed to not only find my purpose, I needed to fulfill it because tomorrow is not promised. After my operation, I knew I was on this earth for a bigger purpose and I wanted to pursue and find that passion.” Following this life-changing event, she graduated with her B.A. in Art from California State University, Northridge and started her career in the entertainment industry as a Visual Effects Coordinator for famous TV shows and movies. With her love of photography and video constantly playing a big factor in her life, she transitioned to continue pursuing it full time. Her work has been published in Sports Illustrated, Samsung, Billboard, Red Bull, Fox Sports, Dime Magazine, Slam Magazine, NBA, Adidas, Under Armour, Nike, Jordan Brand, Monster Headphones, Ball Up and more. Most recently, she shot Team USA Men’s Basketball, NBA All-Star Weekend, and has helped with branding/marketing many athletes and entertainers. Connect with Cassy Instagram | Twitter | Facebook | Website Spread the Word If you enjoyed the episode, please leave us a review on iTunes and share it with your friends! Connect with us on Twitter, Facebook, and Instagram to share your thoughts about the show. Episode 67 Preview Check Out Our Latest Episode With Blavity!