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Diana Will is a rockstar mortgage loan originator who has done it all in the real estate game. Diana shares her career path with Momentum Mortgage, her secret social media sauce, her love of leverage, and how to build an efficient and productive life. This recording is like a crash course in getting your life and real estate career on track and speeding down the rails. Diana's Lessons: .53 Get to know Diana Will 4.46 Becoming a learning based agent, the 3 minute clock and setting honest expectations 9.04 Knowing your script, handling objection handlers 11.08 Build a tribe in your network 12.00 Invest in yourself, know your goals and the hotsheet 20.36 Diana's secret social media sauce and love on everyone 22.58 Leverage and a hire an assistant 27.00 Building an efficient life, hiring to your weakness and investing in your community 30.16 Love your team and have good tools 33.17 Your commission is not your income 34.23 Diana's top and quick business and life tips 51.15 Some final thoughts on social media
We talk with Diana Will about her creative ways for maintaining a positive perspective during sheltering in place. For certain we and the world are dealing with a crisis unlike what we’ve witnessed during our life times. Yet, our human ways to persevere will guide us into a new reality. And believe it or not, Diana’s ability to talk about her ordeal with contacting COVID-19 even has some humor elements in it. Join us!
Diana Will interviews her husband on what it takes to build and sustain a successful real estate team.
In this special episode, Jason and Diana Will literally travel down life's highway and have a candid discussion about their love of, the value in, and most significant "aha" moments at some of the professional conferences, life improvement events, and spiritual retreats that they attend. They both share how investing in these transformative events have enriched their lives, improved their careers, challenged them to acknowledge fear and uncertainty, and inspired them to be the best versions of themselves. Lastly, Diana recalls her experiences at a recent Rise Conference, and how Rachel Hollis, Jen Hatmaker, and Diana's own "hype squad" inspired her to start writing a blog, and begin to take ownership in her past, present, and priority focused future. Check out Diana's blog, The Southern Hustler Key Takeaways: It's important to invest in inspirational events and transformative conferences that get you out of your routine, space, and comfort zone. Sharing the experience of these types of events with your tribe, friends, and loved ones can be more impactful than attending alone. Your next mentor, virtual mentor, coach, or huge life change can come from attending the right conference, hearing the right speaker, and meeting the right attendee. Take a chance and buy a ticket. Jason and Diana Said: I'm hoping that people who don't make time to go to events and don't make time to put themselves in uncomfortable situations. Hear this podcast and be inspired to get out of town, get out of your environment, and get into a new space a new uncomfortable space where you're not in control. - Jason Will The Rise Conference was so empowering to know that more women think like me outside of where I live. - Diana Will We're tough on ourselves. We're tough on each other. We're tough on community. If everybody could love your sister, the world would be a better place. - Diana Will You don't know what's possible until you do it. You never know what you can do until you do. - Diana Will It's essential to have some kind of morning routine, especially if you're going to focus on not always setting goals but achieving those goals. - Diana Will I'm going be thirty-eight this year, and I feel like I'm just now getting to a place where I'm finding my voice finding myself knowing who I want to be and who I am. - Diana Will Serial entrepreneurs are like shotguns. They are all over the place. But Rachell Hollis wants you to have ten goals and write them down but be a sharpshooter for that one goal. - Diana Will There's a lot of value from immersing yourself in a live event especially when you're surrounded by people that can relate to where you come from, know who you are, and what your struggles are. - Jason Will These conferences and live events will expose you to people that will challenge you that will inspire you that maybe become another virtual mentor and add a lot of value to your life. - Jason Will Our job as Christians is to love. - Diana Will My blog is typically like a release of whatever I'm dealing with in my daily life. - Diana Will One of the takeaways I like most from your blog was that you know we are dealing with some hard stuff and we need to acknowledge it, own it, and release it. - Jason Will Feel it, own it, and be done with it. - Diana Will One of the powerful things that I got out of Discover Leadership was there is only a negative connotation in something because there's a positive. If we didn't have positive, we wouldn't have negative. - Diana Will You're not going to be able to appreciate the positive without the stern reality of the negative. - Jason Will I hope that this podcast is motivational for people to started searching for an event that speaks to them. - Jason Will
Jason Will welcomes back into the Deep Fried Studios the beautiful and talented (and wife) Diana Will. Diana shares what she has been up to with Movement Mortgage, what makes them so innovate and different in the world of real estate mortgage. Jason also discusses the importance of listening, learning based mindsets, video marketing, and creating activation content. Plus, the Wills share the inspiration and reasons for starting the 2019 IMPACT Agent Conference, their biggest highlights and what to expect with IMPACT Agent Conference Two in 2020. Key Takeaways: 1. Movement Mortgage is an innovative and purposeful real estate mortgage company worth looking into. 2. Realtors need to look at some of the newer and innovative mortgage products and programs that are available. 3. Diana is drawn to the mortgage side of real estate. 4. The importance of cultivating a student and learning based mindset for your real estate career. 5. Activation content, especially video, is an incredibly powerful marketing tool. 6. Choose serving or selling. 7. Listening is the biggest role as a realtor. 8. Chasing money will not be fulfilling for most people. 9. Focusing on proof over promises in presentation and sales. 10. Your income is a direct reflection of the impact that you're having in your local market. Resources: Diana Will - Facebook | LinkedIn Movement Mortgage - Website | Twitter Shareables and Quotables Movement Mortgage it's a great company with a very deep culture. It's really culture over everything else. - Jason Will Part of the mission statement is that profits do matter, but that really does come at the bottom of the core values at Movement Mortgage. - Diana Will I love the way the company gives back to not only the community and third world countries, but they also combine the two. - Jason Will I love leverage, and I love the freedom that it gives you. And so I can take care of the people that I want to take care of at a high level. - Diana Will The traditional mortgage process is, you only get to the underwriter once everything else is viable. And so Movement Mortgage reverse engineered the process to where everybody goes to the underwriter as long as the loan officer sees that it's a viable loan. - Diana Will A big part of my talk at IMPACT was about activation content. Putting content out there that triggers buyers and sellers in the market. - Jason Will Activation content is the next best thing to getting belly to belly. - Jason Will I really try to listen to what my clients need. And if funds are tight, I structure the mortgage to where whatever they can get back; they get back. - Diana Will Math has always been my strong suit. When I was in real estate, the mortgage side always was an appeal to me, and so I led with that. - Diana Will I love that I can build a team. So I'm putting a team together within Movement Mortgage. I love that they have the systems together. And to me, Movement Mortgage really has just a much bigger culture than what we had built already at JWRE. - Diana Will JWRE is known for innovation and so is Movement Mortgage. So it's just a bigger scale, and it gives me a platform to serve what we've already built. - Diana Will I want agents to understand how being learning based, what kind of an impact it's had on my life. And wanting that for other people and trying to push that. - Jason Will I always want to support realtors. I was a realtor for 14 years. I'm still passionate about the industry. - Diana Will If you don't schedule it, it won't ever happen. It doesn't exist if it's not on your calendar. - Jason Will When you force the creative and really sit down and put your heart out there it feels good. - Jason Will I love the leverage aspect. Money does buy freedom. We have our groceries delivered, that's freedom. I don't have to spend two hours at Publix every week. - Diana Will Commit to serving, not selling. - Diana Will Serving is asking questions and figuring out what's important to the people that you're working with. - Jason Will The best salespeople Lou Vickery has ever trained have asked the most and the best questions. - Jason Will Our job is to be good listeners. That's our role. That's how we serve. - Jason Will New money. New money. New money. There's nothing wrong with focusing on new money. Everybody makes money, and it's okay to get paid for what you do. If you do it well, you get paid a lot of money, and nobody should feel bad about it. - Jason Will If you're focused on the end result and what that end result is going to bring to you and you're just obsessed with the superficial part of it you're never going to find fulfillment. - Jason Will There's so much new money to be found when you focus on the process, not the result. - Jason Will I think that we have a job to help people pay their own mortgage. - Diana Will When you show up as a student, you're challenged to think about, to reflect on, to dissect the way you're doing business because we can always get better. - Jason Will The focus of your listing presentation needs not to be focused on promises but proof, provide the proof of your service to showcase who you are. - Jason Will The listing presentation should be all about the buyer. - Jason Will Our job is to find buyers. And using psychology to think about who this buyer's going to be then activating them and bringing them in. - Diana Will I think bringing some transparency to real estate is smart. I think there's a lot of over promise, under deliver in our industry. - Diana Will Let the proof do the talking and stop trying to sell. - Jason Will If 3,000 new agents would have been at Impact One, then we would have 3,000 agents making huge impact in their lives. - Diana Will Your income is a direct reflection of the impact that you're having in your local market. - Jason Will Podcasting is fun. Even though you drug me here on date night. - Diana Will Movement Mortgage LLC supports equal housing opportunity. NMLS 1740691. And my cell phone number's 251-508-1336 if you have any mortgage questions I'd be happy to answer them. - Diana Will
In this second interview of a 2 part investigation into property investment, Agent 251 talks with Taylor Atchison from Atchison Properties in Mobile, Alabama. Taylor specializes in renovating and flipping historic homes and multi-family buildings in the Midtown, Oakleigh, and Downtown areas of Mobile. He is building his reputation on his ability to redesign older and historic homes for modern day living while still retaining the original look and essence of the architecture. Agent 251 wanted to share this "boutique" property approach which is slightly different than episode six with Jared Irby. Diana calls Taylor's community building approach a "romantic" way to look at the property development and real estate business. Atchison's philosophy and "way" is to strive to find the balance between profitability and helping to rejuvenate, renew, and revive old and historic neighborhoods into sustainable communities for the 21st century. Agent 251's Final Analysis: Taylor Atchison is clear on his purpose. He’s got a grand vision, and it's all about community and the ability to balance the market economics and his passion for building sustainable communities. I can see how this can be such a win-win for the developer and the surrounding area. You want to see and feel the momentum of Mobile? Taking a ride with Taylor and let him show you his projects and vision. One caveat, don't have a lunch meeting with him at Callaghan's - he has to shake way too many hands to get anything done. Topics Covered: Getting into Real Estate Development when doors are closed to you. Taylor Atchison’s design secrets to redesigning a historic home to work better in today’s life and market. Planning commission and updating building codes to fit today’s needs. The Alabama Historic Tax Credit and how it has benefited Atchison Properties & Mobile. Alabama. Taylor Atchison's ideal flip tips and criteria. The live/work concept that drives Taylor Atchisson’s ideas and projects. How to market and get people to buy in historic neighborhoods and get out of the suburbs. Selling homes to the millennial generation Why Agent 251 won’t be getting an Applebee's or Dollar General sponsorship Quotable Quotes Andres Duany has said that 80% of the population will live in a live/work model by 2030 - Taylor Atchison Live/Work is a structure that is designed in a way where you can live upstairs or next door to your office or retail space - Taylor Atchison Live/Work is a structure that is designed where one side is your home, and the other side is your business. - Taylor Atchison For a long time zoning has been against live/work models and now it’s coming back and being promoted. - Taylor Atchison Early on in property investment, make your mistakes with other people’s money. - Taylor Atchison Start by working for someone else, earn your stripes, invest their money because you are going to make mistakes. - Taylor Atchison My last two years has been my graduate school, Working, learning and asking any question I can. Be a sponge. - Taylor Atchison If you continue to build the most minimal thing you can for what you can sell a property for you’re never going to do anything mew and exciting. - Taylor Atchison Selling a buyer on the idea of a historic neighborhood is not a picture on a flier. You have to immerse them in that culture and the way of living. - Taylor Atchison The Culture of a historic neighborhood is not a bullet point on an MLS listing. - Taylor Atchison Musicians think that downtown Mobile is cool. New Orleans has been that way for a while, but it’s really expensive. - Taylor Atchison Buyers want more than four walls. They want experience, and then they want recognition about that experience. - Diana Will
To stage or not to stage? When a home doesn't sell fast enough, this can be a big question for a realtor and home owner. In this episode of Agent 251, Jason and Diana Will sit down with local staging professional Jana Rae Ryan to discuss the ins and outs of why and when its the right time in the real estate sales process to invest in staging a home that is having trouble finding a buyer. Plus, Jason and Diana let budding realtors in on some smart sales tactics to convince reluctant owners to try home staging to get more showings and eventually the best price for their home. Guest Agent 251-er, Jana Rae Ryan, shares her real estate experience and home staging expertise with some common sense, elbow grease, and some advanced design techniques that can transform that “so-so” home into a great first impression that not only gets more buyers interested but creates an emotional connection and more selling opportunities. Jason has repeatedly said that “JWRE is a marketing company that specializes in real estate” so understanding that home staging is a viable and effective marketing tool to make you a stronger realtor and a better steward of your client’s biggest asset and finances. If a property in it’s current state isn’t helping its sellability then you need to have a plan to increase its web and curb appeal with the least amount of cost or reduction in the selling price - this plan could start with home staging. From online photos to driveaway, bedroom, or to the attic staging can spotlight a home's strengths and limit its negatives to increase sales opportunities and get the price the owner home owner is expecting. Noteable Notes: > When people are looking at a house, they first look at if the house is a right fit for them. After that, you have to present a home for sale in it's best light. > Staging can be a marketing tool that can help sell properties first impression, strengths and can creatively show a buyer what to do what an "unusual" room or feature. > Homes are your greatest commodity, and selling your home is like it's going to black tie affair. You don't want to show up in blue jeans and a t-shirt. > The Mobile, Alabama market is slow to use home staging compared to other cities where staging is a commonly used marketing tool. > Agents need to know that professional interior photography is a must to sell a home. Photos taken on a cell phone by an owner or agent just is not going cut it out anymore. > James Avera - Jason and Jana say that he is the best real estate photographer in the area. Quoteable Quotes > Web appeal is the new curb appeal - James Avera Houses are bought on emotion. Staging can increase that emotional connection to a potential buyer. - Jana Rae Ryan You wouldn't sell your vehicle to a dealer right after mud riding. - Jason Will Staging a home is to sell it, not for living in it. - Jana Rae Ryan Design is for living in a home and staging is for selling. - Jana Rae Ryan Staging helps a home owner separate emotionally from their home and gets a house ready to go on the market. - Jana Rae Ryan When selling your home, imagine if Oprah with a camera crew, was coming every day and clean and straighten up accordingly - Diana Will Buyers want to see homes that are clean, tidy and looks like a pottery barn catalog photograph when looking to buy. - Diana Will Real Estate is more than selling a home; it's being a good steward of the client's finances. - Jason Will If a house isn't selling, it's either price or condition. So what's your plan when you need to decide on either a price reduction or presentation improvement. - Jason Will