Podcast appearances and mentions of jason will

If you're enjoying this podcast, please leave us a six-star review! Failing that, you can always leave a five-star one. Also, I'd love to hear from you!  inklingsvarietyhour@gmail.com. Also, I'm on Instagram: @inklingsvarietyhour Chris is joined by actor Jason Will to discuss Charles Williams' nativity play, The House by the Stable, recently staged by the Acacia Theater Company with Grab and Grace. Together, they weigh the following questions (among others): How can modern theater companies make up for the fact that audiences are not familiar with verse plays? What is the context of this play? Who was Ruth Spalding? Why did Williams' choose to combine medieval allegorical and medieval Bible ("mystery") plays, and what does that have to do with Man, Pride, Hell, Gabriel, and the Holy Family? How should one read verse drama? Could this be Williams' clearest piece of fiction? Also, is there tobacco in heaven? Episode links: The House by the Stable Grab and Grace Acacia Theater Company What Prominent Charles Williams Scholars Are Saying Also, see the Oddest Inkling Blog entry What Critics Are Saying Next week: We're talking with Connor Salter about Nightmare Alley by Joy Davidman's ex, Bill Gresham!  At long last, a connection between the Inklings and film noir!  And it's a really good film noir, too (and yes, I know that Gresham didn't direct the movie but wrote the book that inspired the movie--don't be such a geek).

Real Estate Agent Lead Generation + Lead Conversion Coaching Call with Jason Will + Matt Muncher Talking Points: - Business Owner v. Salesperson - People Business v. Real Estate Business - Website: Front End v. Backend - BoomTownROI Mastery: Database Management - Time Blocking for Consistency - Lead Sources + Lead Tracking Call or text Jason Will with questions at 251-583-9728 Follow: Jason Will University Join: JWU Realtor Collaboration Community Follow this link to find your place to call home in Alabama - jasonwillrealestate.com

On this special episode, Jason Will talks with Sharreda McCullar Anderson about her turbulent life, strict upbringing, fall into extreme alcoholism, her road to recovery, and how she eventually is taking back control of her life, career, and future. We hope that Sharreda's story will inspire others struggling with addictions to carry forward and show business owners and salespeople the true power of authenticity and vulnerability. Authenticity and vulnerability are the new voices of modern leadership, as they are our greatest source of strength. We should live our truth out loud at home, at work, and on social media, and all strive to regain control of our spiritual, mental, and emotional health. Plus, Sharreda shares her path to real estate and how she is making waves in her local market and taking the time to help others in recovery find balance and hope. Learn more about Sharreda McCullar Anderson of White Pepper Real Estate - #realtorinrecovery >>>     Learn more about A New Beginning: A Recovery Facility For Women >>>       Episode Key Takeaway:   "As an alcoholic, people think that there are certain things I can't do anymore when I work my program and I am spiritually, mentally, and emotionally fit, which is what I am taught. Through that process, there's nothing I can't do. And it's all about my motive. It's about changing my perspective on my day. You know, nothing that happens in the day controls me unless I allow it to. It was like I took all of my power and freedom back in that. And through that, staying spiritually, mentally, and emotionally healthy is knowing that wherever I am spiritually, mentally, and emotionally, it's okay. Thoughts and feelings come, and I have to differentiate between the truth and the faults. And then I control my behavior, and my behavior reinforces thoughts and feelings, whereas, like, one little thing could happen, and I would just think my whole life sucked. And it's not that way anymore. It's about breaking it down into the small stuff and not giving away my power so easily." - Sharreda McCullar Anderson ////////////// Thanks for listening! We would like to know what you think about the IMPACT Agent podcast. Do you agree with Jason? Did any of these ideas help you? Let us know by contacting us at jasonwillrealestate.com Check out JPAR REAL ESTATE Contact Jason - JPAR Coast & CountyPrompt and professional service is our guarantee. IMPACT Agent is recorded and produced at Deep Fried Studios - Mobile, Alabama.Producer: Johnny Gwin 

On today's episode 222 JPAR Impact, Broker Owner, Jason Will talks about building an empire. We walk through his goals and the plan to make it all happen. "First and foremost I start with mindset. Making sure that agents are connected to what drives them, connected to what their big why is," - Jason Will, JPAR Impact, Broker OwnerSuccess Superstars is your place for innovation, creativity, and the blueprint of success for peak performers just like you! The intention every Thursday at 11am CT is to shed light and provide a platform to share best practices and success across JPAR teams, agents, and staff. Watch previous episodes: https://www.youtube.com/c/SuccessSuperStarsAlso available on most podcast platforms including Apple Podcasts, Google Play, and Spotify. Just search 'Success Superstars' anywhere you listen to your favorite podcasts.

On this episode, Jason Will talks entrepreneurism, race relations, and building meaningful relationships with legendary businessman, author, and visual artist, Larry Thornton. Larry was the first African American McDonald's franchisee in Birmingham, Alabama, a Coca-Cola Bottling Co board member, and a former advertising manager and art teacher. This list doesn't actually do Mr. Thornton justice for all the incredible professional positions and successes he has achieved. However, Larry shares his business and life lessons and his passion for writing and inspiring others with his autobiographical book, "Why Not Win," and the Why Not Win Institute. Do yourself a favor and hear how Larry Thornton and The Why Not Win Institute is developing and cultivating individual excellence for anyone with the ambition, grit, and talents to want to make a significant contribution to the world. Get Larry's Book: Why Not Win?: Reflections on a fifty-year journey from the segregated South to America's board rooms – and what it can teach us all Larry's Why Not Win? Lessons: - Be humble. Knowing that you know nothing is an evolution in knowledge and intellectual growth. - Be curious. A race and gender mindset based only on narrow social constructs can hinder understanding, connection, and relationships. Be more. Anyone with the ambition and the drive to work hard can contribute to society. Be Aware. Don't hyper-focus on getting through the workday that you miss the opportunities that you are given daily. Don't just live life. Let's win in life, not for ourselves only, but for others. ////////////// Thanks for listening! We would like to know what you think about the IMPACT Agent podcast. Do you agree with Jason? Did any of these ideas help you? Let us know by contacting us at jasonwillrealestate.com Check out JPAR REAL ESTATE Contact Jason - JPAR Coast & CountyPrompt and professional service is our guarantee. IMPACT Agent is recorded and produced at Deep Fried Studios - Mobile, Alabama.Producer: Johnny Gwin 

Jason & Will talk soccer, music, & life with special guests Bunky Colvin of McIntosh HS and Eric Morrison of Georgia Revolution. Thoughts ahead of the USMNT game Sunday night, the HS rivalry and #soccer4good fundraising of the McIntosh-Starr's Mill HS soccer rivalry, and what it all means. Enjoy!

Jason & Will talk soccer, music, & life with special guests Bunky Colvin of McIntosh HS and Eric Morrison of Georgia Revolution. Thoughts ahead of the USMNT game Sunday night, the HS rivalry and #soccer4good fundraising of the McIntosh-Starr's Mill HS soccer rivalry, and what it all means. Enjoy!

Jaylen Cook is a young, intelligent, ambitious, entrepreneurial-minded, and promising rookie real estate agent who is juggling college, day trading, and two other jobs. On this episode, Jason Will gets to know Jaylen's personal story, agent history, strengths, weaknesses and shares some fundamental sales advice Jaylen needs to be a more seasoned sales closer. This live real estate coaching session show is packed with great sales tips and guidance for the greenest of agents to the most seasoned of veterans. Enjoy the show, and always keep learning. If you don't go into a listing appointment or a buyer consultation knowing in your heart that you are the best person for the job, then you probably don't deserve the business. - Jason Will   Key Takeaways Success in real estate is consistency. Be consistent in all your tasks, labor, promises, and effort. Avoid emotions. Be calm, steady, and confident with your customer interactions and transactions. Focus on your strengths, interests, and who your targeted consumers are and what they expect. Dive deep into market knowledge and research for 1 hour, 5 days a week. A marketing plan includes knowing how to market yourself, your listings, buyers' needs, and your community. People want to hire real estate agents that have deep expertise in market knowledge and marketing. Expertise in market knowledge and marketing add to your confidence to network, sell, and close.   ///////////////////////////////// Thanks for listening! We would like to know what you think about the IMPACT Agent podcast. Do you agree with Jason? Did any of these ideas help you? Let us know by contacting us at jasonwillrealestate.com Check out JPAR REAL ESTATE Contact Jason - JPAR Coast & CountyPrompt and professional service is our guarantee. IMPACT Agent is recorded and produced at Deep Fried Studios - Mobile, Alabama.Producer: Johnny Gwin 

Welcome to the first Impact Agent episode of 2022, and wow, do we have a goodie. Jason Will talks with Birmingham, Alabama, real estate agent and burgeoning social media guru Tony Alvarez. In this episode, Tony lays out the importance of using social video on Tik Tok, Facebook, and Instagram to grow your brand and sales funnels and connect with your market and audience personally. Plus, Tony shares his incredible story of immigrating to the United States from El Salvador, his steps on becoming successful, being authentically you, and the power of smiling. Learn to be like Tony, do not fear the unknown, don't be a secret agent, and start with your first social media video today. I can be the best social media guru expert and have the best videos in the world. But if I don't connect with people, if people don't identify with me, they're not going to work with me. - Tony Alvarez Follow Tony Alvarez on Instagram - @thetonyalvarezre Key Takeaways - Determine your personal strengths and weaknesses and talk about them on social media platforms. - Know your career "why" and "why not." - Share your story and your true self to connect with others on social media. - Do not fear the unknown, and never let fear stop you from doing something positive. - A smile is the best weapon for a real estate agent. - Do not be a "secret agent." Be known by everybody, anyone, and their Mother. ///////////////////////////////// Thanks for listening! We would like to know what you think about the IMPACT Agent podcast. Do you agree with Jason? Did any of these ideas help you? Let us know by contacting us at jasonwillrealestate.com Check out JPAR REAL ESTATE Contact Jason - JPAR Coast & CountyPrompt and professional service is our guarantee. IMPACT Agent is recorded and produced at Deep Fried Studios - Mobile, Alabama.Producer: Johnny Gwin     

On this learning session, Jason Will walks his audience through the importance of understanding what your career "WHY." Your "WHY" is the motivating force that should get you out of bed every day and drive you to reach your desired outcome. Plus, he details the ideal real estate scheduling model to both honor your "WHY" and gain the financial freedom to live a BIG life. Honor Your Why Lessons .32 Welcome and Business Owner Thinking for Real Estate Agents 10.13 Discovering Your "WHY" 17.12 The Magic Bullet for Success 22.41 Creating a "WHY" Designed Daily Schedule 31.24 "WHY" Mornings: Market Research and Conversations 36.51 "WHY" Lunch: Developing Relationships 44.58 "WHY" Content and The Blessing of Social Media 49.56 38 Customer Touches and TAR Principle 54.46 Agent Marketing Playbook: High Conversions With Seller Leads

On this episode, Jason Will talks with Mckenzie Richards about her transformative journey from a 17-year-old modest and unhealthy high school student to a happy and confident bodybuilding national champion, role model, and a TikTok health and fitness influencer. McKenzie did not start out a champion; she has fought her body weight, body dysmorphia, eating disorders, depression, and insecurity through most of her teen years. After being stuck at home during the Coronavirus school lockdowns, she started eating better and exercising. Eventually, joining her Mother at a local gym, McKenzie was asked to join a bodybuilding team, and the rest is the story of a teen national champion. Enjoy this inspirational story of self-determination, grit, discipline, and confidence. Learn More About McKenzie Richards >>> Key Takeaways - Stop judging your inside in relation to somebody else's outside. - Build a purposeful and passionate life where you are living out loud. - Food is not always the enemy with weight loss; it's self-control. - You choose the people you want to support and surround yourself with; choose wisely. - When you're doing what's best for you, it'll slowly start building your confidence. - Tune out the naysayers and the online bashers. - Don't let people who have no idea what you've been through dictate the success or ease of your accomplishments. - Develop strong routines for fitness, good mental health, diet, and work productivity. - Invest in yourself and do your own health and diet research. Fitness is whatever you make it.   McKenzie Richards Says: I don't want to be big. I don't want to be small. I want to be healthy. I want to feel good. I want to be confident; that's all I want. Fitness is whatever you make it. I'm going to do what I can to help people so they can better themselves, so they can be a better daughter or son or student. When you're doing what's best for you, it'll slowly start building your confidence. I've learned not everyone's going to like you, and you're just going to have to deal with that. Everyone wants to hate, and it's mostly just a jealousy thing. If you want to lose weight, it's all in your diet. If you want to put on weight, it's all in your diet.   Jason Will Says: Remove yourself from those peer groups that are doing things that are not serving you, your mental health, your future, and not serving your goals. Do you want to be the wind or the flag, and McKenzie you are definitely the wind.   ///////////////////////////////// Thanks for listening! We would like to know what you think about the IMPACT Agent podcast. Do you agree with Jason? Did any of these ideas help you? Let us know by contacting us at jasonwillrealestate.com Check out JPAR REAL ESTATE Contact Jason - JPAR Coast & CountyPrompt and professional service is our guarantee. IMPACT Agent is recorded and produced at Deep Fried Studios - Mobile, Alabama.Producer: Johnny Gwin 

More real estate agents are getting into the industry now more than ever. And on this episode, Jason Will has a real and raw discussion with new real estate rising star Julia Hoover about what it's really like working in this industry. Julia shares how she got started, what she does daily to succeed, how she uses social media, and her biggest fear being a first-year agent. So, if you're new in the real estate business or thinking about getting into the real estate game, this show is a must listen to episode. Key Takeaways - Commission compensation puts a lot of stress on new real estate agents. Start your new career with six months of savings. - Confidence and swagger work in real estate. So, don't be timid and never act like a new real estate agent, even if you are. - To level up your real estate agent skills faster, find the right mentors and teams. - Market yourself as an asset to somebody on their home buying journey. - Soon, 80% of real estate business is going to come from social media, especially video platforms.   Julia Says: I would have saved half of every paycheck because you only make money when you make a commissioned sale in real estate. I'm investing in myself for the future and hopefully in the future. I'm going to networking events, and I make about 60 to 100 calls a day. But in the future, I'm hoping for referrals. That's the goal. You need to be okay with being uncomfortable to be successful. I wear my name tag everywhere. You choose who you're going to work with. If you want to be the most successful realtor, you cannot be afraid of accountability. Jason Says: In real estate sales, whatever gives you anxiety, whatever makes you uncomfortable, that's typically where the money is. Use whatever resources at your disposal to identify the great leaders and get on these teams. The speed at which you are going to level up and scale your business. The trajectory is so much faster. Your why is tied to fear. And I am fond of saying that fear should push you, not stifle you like you can find a great deal of power in that fear.

On this episode, Jason Will talks with Tony Riddle and Josh Mims of Capstone Roofing of Birmingham and Tuscaloosa, Al. Tony was a budding music teacher at The University of Alabama, and Josh was going into the ministry. Along their journeys, they found each other, their career calling, and their mission with Capstone Roofing. Finding himself as a victim of a dishonest roofing company, Tony started Capstone to be a "Light Caster" in an industry known for having some shady characters. Tony and Josh are amazing people who are building a Kingdom-Minded construction company that puts craftsmanship, ethics, relationships, and serving others at the center of their construction business. Jason wants you to get to know Tony and Josh.   Check Out Capstone Roofing Co. >>>   Key Takeaways - Developing solid and genuine relationships with your leads, customers, and community is proven to work growing a company. - Be an industry advocate and example to others. - Be cooperative more than competitive in a busy market. - People are more interested in why you do something more than what you do. - There are many ways to minister to and serve people. - Small jobs and clients handled professionally with skill, trust and integrity can become a huge referral source. Tony and Josh Said: Not all roofing companies are bad, but there's enough out there that I want to protect people. - Josh Meredith We want to be "Light Casters" in a dark industry. - Josh Meredith We all need mentors and spiritual fathers. - Josh Meredith There are people out there just looking for that dollar, and they don't care if they serve you. - Tony Riddle Josh and I have the mindset of serving people, and hopefully, we can do their roof. - Tony Riddle Who knows where a small job can go when it comes to trust and integrity. - Josh Meredith I believe in divine appointments. It may be that God decided that other guy for that other company needs to feed his family. As long as they're not doing shady things, I'm not trying to keep anybody from being successful. - Tony Riddle ///////////////////////////////// Thanks for listening! We would like to know what you think about the IMPACT Agent podcast. Do you agree with Jason? Did any of these ideas help you? Let us know by contacting us at jasonwillrealestate.com Check out JPAR REAL ESTATE Contact Jason - JPAR Coast & CountyPrompt and professional service is our guarantee. IMPACT Agent is recorded and produced at Deep Fried Studios - Mobile, Alabama.Producer: Johnny Gwin 

Jason Will and Mega Columbus, MS Agent, Colin Krieger, discuss building revenue streams using a community-centric content strategy and posting intentionally and strategically on social media. Collin gives some real-world examples of online and offline marketing tactics that have made him not only the "local real estate expert" in his market but "the person" to know in his city. Collin and Jason's Lessons: .27 Overview 3.24 Tech Equity, Engaging the 1%, and Find Your 50% 7.04 2 Currencies of a Relational Economy and Service 11.03 The EDDIE Formula for Social Media 13.42 The Law of Reciprocity and Gift Card Marketing 19.42 LEGS Philosophy, Networking Pop Byes and Be a Problem Solver 24.34 Engagement Is The Road Tha Leads to a Sale and Serving Others on Facebook 35.43 Make Positivity Louder, Gary Vee, Engaging Online Influencers and Building Community 43.08 The Perpetuity Effect, Blogs, and Google Search 45.45 Building a Legacy Brand

On this episode, Jason Will talks with Castle Biosciences sales guru Molly Ray. Molly shares her wisdom on boosting your sales game using time management, daily planning, passion, role-playing, the ability to pivot, and remaining positive. Plus, she explains how seeing challenges as opportunities and using your failures as lessons can transform you into an efficient and happier sales pro. Molly has one fantastic insight after another in this casual conversation covering shrewd salesmanship tips and steps to becoming a dollar-productive sales machine. Lastly, Jason shares his very personal "big WHY" for his career and life motivation.   Key Takeaways - Prioritize and organize your work and personal lives. - Spend time on things that bring more value to your job, family and life. - Always be learning, revising, adapting, and learning in your career. - You have to create and work a plan to be successful in sales. - Do not neglect existing client maintenance and follow-up conversations. - Make it a habit to tell someone "thank you."   Molly Ray Says: - In sales, passion correlates to success and your overall happiness. - Prior proper planning prevents persistent poor performance. - If you don't know what your passion is, there could be words that drive you, words that are impactful to you. - You've got to use all those failures and all those road bumps and use my other P word Pivot and come up with a way that you learned from those failures and those bumps. - People need to remember to sell the way that you want to be sold to. - I think that practicing everything we do matters. I think we can't get better and anything we do unless we practice. So role play, role play, role play. - Role playing allows you to gain confidence. And confidence is key in sales. - In sales there's not just one way, but just figuring out and changing some of those little habits you do every day can become a new habit, which then can become a great habit, which then could maybe lead to more successful year. ///////////////////////////////// Thanks for listening! We would like to know what you think about the IMPACT Agent podcast. Do you agree with Jason? Did any of these ideas help you? Let us know by contacting us at jasonwillrealestate.com Check out JPAR REAL ESTATE Contact Jason - JPAR Coast & CountyPrompt and professional service is our guarantee. IMPACT Agent is recorded and produced at Deep Fried Studios - Mobile, Alabama.Producer: Johnny Gwin 

On this episode, Jason Will details the importance of having that confidence and swagger by being the most knowledgeable local market expert agent. From consultations, listing presentations, staging, marketing, and always closing, Jason provides tactical information you can use to be the agent that stands out in your target farm area, impresses their customers, and turns single leads into 3 and 4 by starting to think like your buyers and sellers. Real estate is a public figure industry, and this show will help you make the leap from being a secret agent to the local, trusted, celebrity agent in your local community. .50 Certainty, swagger, and thinking like a buyer and a seller 4.55 The consultation, goals, and building trust 12.15 Pre-Listing Expectations: bulletproofing the transaction by certifying the condition 15.08 Being different, standing out, and winning big 20.32 Staging: helps the seller help you 26.48 Presentation: proof of promise 36.22. Buys and sellers want an agent with market knowledge and marketing skills 37.44 Pricing problems, price reductions in a market shift, and appraisals 41.36 Closing for the Contract

On this episode, Jason Will is talking all things listings. Specifically, best practices for taking listings, getting listings to sell, marketing listings, and how to handle listing seller rejections. Jason also talks about dealing with market shifts, tapping into JPAR technology, and why real estate is a public figure industry. .57 What customers are looking for; be a local real estate market economist. 5.56 Handling a market shift and activating consumers with content and storytelling 14.08 Tap into JPAR tech, generating home value leads and the five buckets of real estate marketing 22.30 Don't be a secret agent; real estate is a public figure industry

On this episode, Jason Will goes deeper into his listing tactics, turning obstacles into opportunities and increasing your home value loans. Jason discusses circle dialing, door knocking, and becoming a research expert in your local market and Airbnb for your customers. Lastly, hear the three most powerful (and affordable) marketing tools to fill up your sales funnel to explode your business. .53 Listing tactics in a volatile and shifting market 3.15 FSBO opportunities and advocacy partnerships 7.45 Circle dialing and marketing to FSBOs 10.05 More FSBO tactics and serving without a return requirement mindset 13.30 More home value lead tactics 14.30 Leading leads with service, relationships and friendships 15.20 Become an Airbnb expert for your customers and market 16.40 Digital farming email marketing and mailers

Only given a 10-15% chance of survival from a "triple-negative" breast cancer diagnosis, Cindy Anderton leaned on her inner voice, inner strength, a strong faith in God, and maintaining a positive mindset to beat the odds. Cindy excels at and loves her job of marketing and sales with Alabama Title Company, and she and Jason Will will talk a little real estate, this episode all about Cindy's long, courageous, and transformative cancer journey and survivorship story. Key Takeaways - Sharing your story, especially in business, because people don't necessarily care what you do; they care why you do it and about your unique story. - When you meet people that are not only passionate about what they do, it's inspiring. - Be your own best health advocate. Trust your instincts and that inner voice. - Cancer is not always a death sentence. It will make you reevaluate what's important in life. - Always get a second opinion, regardless of what you think your physician might think. - The Real Estate business can take your life over, but you have to take time to focus on what's most important. And work is not always it. - Know your breast, do self-exams, and encourage others to be aware of the importance of this simple and life-saving act.   ///////////////////////////////// Thanks for listening! We would like to know what you think about the IMPACT Agent podcast. Do you agree with Jason? Did any of these ideas help you? Let us know by contacting us at jasonwillrealestate.com Check out JPAR REAL ESTATE Contact Jason - JPAR Coast & CountyPrompt and professional service is our guarantee. IMPACT Agent is recorded and produced at Deep Fried Studios - Mobile, Alabama.Producer: Johnny Gwin 

This week, Jason & Will take on the challenge of completing a “Mental Diet Cleanse”. That’s right. No news, no social media, and definitely no politics. Emily is taking over all accounts and keeping the guys accountable. How will they do? Tune in to find out! Plus, find out why Jason could never bring himself to shoot a rabbit.

Do you feel like what you’re allowed to say is constantly changing? On this week’s episode, the guys explain what the Overton Window is and discuss the evolution of Free Speech overtime, as well as the state of Free Speech today. Also on this week’s episode: find out who or what Jason & Will think will be cancelled next on a new segment called “Cancelled”!

On this powerful episode, Jason talks with faith-walker and 30 days in real estate realtor Zaressa Richardson. Zaressa shares her life path and healing journey from sexual assault, depression, shame, disappointment, attempted suicide to finding purpose, intent, and boldness on the other side. Zaressa says her saving grace was finding her church home and her growing relationship with Jesus Christ based on faith and trust and not just religious instruction and tradition. Plus, through daily affirmations, positive thinking, and building a life and career for serving others, Zaressa has transformed all the dark aspects of her past to prepare her for handling the present and using them as building blocks for her Kingdom-minded business future.   Key Takeaways - The path to healing usually starts at your lowest points. - Daily affirmations, positive thinking, and a strong faith are the elements of a faith-walker. - Through serving others, success becomes a byproduct. - You don't have to be alone. Find your support and strength and trust that you can share your pain and troubles with them. Zaressa Richardson Facebook Instagram sisterslinkup.org Quotable Quotes Whether they buy, whether they sell, they are now a part of my network. This is a divine connection that I have made with this person. My purpose is how can I inspire them in this moment? - Zaressa Richardson Walk boldly in the person that you were called to be. - Zaressa Richardson We're not here to be mediocre. - Jason Will Real estate is a profession where there is no safety net. But, there's also no ceiling of achievement either. - Jason Will  

On this episode, Jason talks with Stacey Brown Randall, a true ninja master of generating business proven sales funnel programs focused on referrals. Stacey coaches real estate agents, business owners, solopreneurs, and any professional who wants to up their referral game without asking, manipulation, or feeling inauthentic. Want to learn how to fill your sales pipeline that uniquely fits your lifestyle, attitude, and skills? Then, you need to listen to Stacey lay out her plan and process that helps you nurture your best referral sources to deliver real leads and big sales numbers consistently. Learn about referral seeds and the difference between word of mouth buzz, warm leads, and referrals. Plus, the language, tactics, and triggers to flip word of mouth and warm leads to referrals that will build your business like you never thought was possible and can also be fun.   Key Takeaways Anybody that is responsible for bringing in clients, whether that is directly into your business or into a company, it doesn't matter. You are in sales. You need prospecting, you need marketing, but you also need to add a third plan, referrals. The end-user of a referral plan is never a prospect; it's a reliable referral source that you have a connection to. A referral plan is planned outreach to cultivate and deepen the relationships you have with your referral sources, and the messaging is never salesy, promotional, and gimmicky. A good referral plan is deepening and strengthening a relationship with your referral sources that is memorable and full of gratitude and kindness. You do not need hundreds of referral sources. Most people need maybe 30 or something referral sources to give you the referrals you're looking for on a year in and year out basis.   Stacey Brown Randall Website LinkedIn Twitter Buy Stacey's Book Here >>> Generating Business Referrals Without Asking     Quotable Quotes My referral program will feel and be authentic for you to execute on. It'll come from a place of thankfulness and gratitude, never, ever manipulation. - Stacey Brown Randall We create an experience for our referral sources and how we take care of them and how we use referrals, seed language that becomes an overall trigger that builds on itself throughout the course of a year. - Stacey Brown Randall The overall referral plan is referral seeds, and how you take care of your referral sources and the language you use to become the ultimate trigger. - Stacey Brown Randall At the end of the day, we're actually just going to take business back to caring about other people and thanking other people for what they do for our business. - Stacey Brown Randall Call it a roadmap to grow your business. Personality referrals aren't based on your personality. They're based on the relationships that you have with people. So, find ways to make strong connections. - Stacey Brown Randall Referrals are making a valuable investment in people. - Jason Will

Wow, do we have a treat for you on this special episode. Earlier this year, Lou Vickery and Jason Will co-hosted an entrepreneurial TV show called Uptalk for the Roku channel Blue Television, but due to COVID-19 issues with booking guests, they had to cancel the show. On Uptalk's last show, which was lost and never aired, it featured the two talented brothers Noah and Josh Thompson of Roman Street, a music act from Fairhope, Alabama. Jason did manage to save the audio of this lost show and is so excited to introduce the Impact Agent listeners to not only their beautiful music, but also to their passion for music, their love of performing all over the world, and what it's really like in the music business. Plus, Noah and Josh share how they got started in the music business and why they choose classical/flamenco instrumental music over medical school. Enjoy the show! Get Roman Street's latest album, Balcony Of The World >>> BUY HERE The music tracks performed in this podcast are published and performed by the original artists Roman Street (Noah and Josh Thompson). ///////////////////////////////// Check out Lou Vickery and his amazing life journey from pro baseball career with the Yankees to world-class sales coach and published author on Impact Agent episode 45 >>> Play Here  ///////////////////////////////// Thanks for listening. We would like to know what you think about the IMPACT Agent podcast. Do you agree with Jason? Did any of these ideas help you? Let us know by contacting us at jasonwill@southalabamaliving.com. Contact Jason - JPAR Coast & CountyPrompt and professional service is our guarantee. IMPACT Agent is recorded and produced at Deep Fried Studios - Mobile, Alabama.Producer: Johnny Gwin   

On this episode, the microphone is turned to Jason as he talks with Chastity Davenport, Vice President of National Expansion of JPAR, about why he decided to leave an independent brokerage, go corporate, and eventually become a franchise owner with JP & Associates REALTORS (JPAR). Also, Jason and Chastity discuss the future of real estate, why agencies must embrace technology in order to survive, and Jason shares some tools and advice for what makes a great selling real estate agent.   Key Takeaways - It’s not only about growth and numbers. It’s about building wealth and changing lives. - You can no longer turn a blind eye to technology. People are looking online for houses. - Invest in people, as you have been invested in, and pay it forward. - Forward-thinking leadership will help transition with trends and technologies and is paramount to surviving. - Earn More, Keep More: Real Estate Agents want a wealth building and business owner mindset and brokerage partnership that will invest in this ethos.  Resources Jason Wills - Website JPAR - Website   Quotables Quotes > Get a good franchisee in place, and that franchisee needs to be an evangelist. - Jason Will >It’s about taking this sales person mindset of the real estate agent and turning it into a business owner. - Jason Will > Our industry is evolving so fast, and we need to evolve with it, or we are going to get left behind.” - Jason Will >This Earn More, Keep More’ movement is real. Look at it early, adopt this, and get ahead of it because this is what agents want. -Jason Will

Rebuilding From Rock Bottom with Andrew Carver On this episode, Jason talks with Andrew Carver, a successful JPAR real estate agent and recovering alcoholic for 11 years. Andrew shares his road to sobriety story from drinking beer in college til considering to commit suicide in Germany in 2009. Sobriety has been great for Andrew personally, professionally, and financially. He has shifted his life's priorities from intoxication to interests that have helped him find greater purpose and more passion in his everyday life. Andrew expresses his gratitude for his new life outlook, new wife, and the ability to work as his boss in real estate. Andrew hopes that by sharing his story, it can show some heavy drinkers that there is a way out of their destructive patterns, and hopefully, it inspires them to start enjoying the benefits of life. Resources Andrew Carver  -   Facebook   |   carversells.com Jason Will  -  Website Key Takeaways Making good decisions will compound over time and will be a catalyst for other good things to happen. Work hard at being highly productive every day, not just being entertained. Sobriety can be the catalyst to reexamine and change your priorities to new interests and hobbies that can reinvigorate purpose and passion. The successes or failures of Andrew's life are made up of the decisions he makes daily. Sobriety can bring clarity of where you are in life and where you want to be.   ///////////////////////////////// Thanks for listening. We would like to know what you think about the IMPACT Agent podcast. Do you agree with Jason? Did any of these ideas help you? Let us know by contacting us at jasonwill@southalabamaliving.com. Contact Jason - JPAR Coast & CountyPrompt and professional service is our guarantee. IMPACT Agent is recorded and produced at Deep Fried Studios - Mobile, Alabama.Producer: Johnny Gwin 

Today we talk to Jason Will about personal branding for real estate agents --- Send in a voice message: https://anchor.fm/agentmarketingplaybook/message

The hardest things in our lives when redeemed by God become the most fulfilling things in our life. - Lindsey Futo Wisdom is always hard-earned. I think that in this process of wrestling with God, that we will wind up, probably walking with some kind of a proverbial limp, but it's not a sign of weakness. It's a sign that we've wrestled with God and held on for dear life. - Lindsey Futo   In this episode, Jason Will talks with this week's agent of impact Lindsey Futo about surviving trauma and helping others by sharing personal experiences with addiction, sexual assault, shame, and redemption. Lindsey shares her own "prodigal son" story of traumatic life events and how they were a catalyst for questioning her Christian faith and how they transformed into personal healing, growth, and a stronger belief in God and other people. Finding the strength to be the person God wants you to be can be a long journey, but like many examples in scripture, the rewards are well worth the pain, sacrifice, and challenges.   Key Takeaways: > Pain and trauma can hold one back in life, but it can also transform into a power for good. > Addiction comes in many forms. > Change comes from God, people, communities, and strong positive relationships. > Unexamined guilt, shame, and trauma can lead people to harmful isolation and personal imprisonment. > Compromising faith and principles get easier and easier with practice. > Transformation is a progressive thing. It doesn't happen instantaneously. > Sharing your trauma can help to heal yourself and others who are suffering. > God gives strength to the weary, and we are comforted by God so that we can comfort others. Quotable Quotes I wasn't victimized because there's something wrong with me. - Lindsey Futo To have that victim mentality, you're dishonoring your life and your transformation. - Jason Will I realized that running from God was only putting me more in harm's way. - Lindsey Futo That season of wandering away from God revealed to me my own depravity, and God in his mercy wanted me to know how much I needed to be made new. - Lindsey Futo You don't have to go out and do awful things. We all have been forgiven much. - Lindsey Futo Parenting is not an equation that you can manipulate to get the answer that you want. Your child is not your problem to solve. Your greatest act of love is the very best that you can to love them. - Lindsey Futo When we come to the end of ourselves, it's not a matter of strength because our strength is gone. We're at the end of our rope, and God is near to the brokenhearted. I was as good as dead, as good as gone. Worthless to anyone who would have had any sense. But I still had worth to God. We run to alcohol instead of running to God for comfort; we numb ourselves to the discomfort. But if we numb ourselves to the discomfort we're experiencing, we're also numbing ourselves to God's comfort. When you numb your awareness, you numb your awareness not only to the past but to the present. - Jason Will Your child is not your problem to solve. They are your baby to love, and your greatest act of love is doing the best, the very best that you can do. - Lindsey Futo True freedom is not that I can't something anymore. It's that I don't have to do something anymore. - Lindsey Futo We're saved by the word, but we're healed by his people. - Jason Will I realized that I wasn't unlovable and that I wasn't unworthy, or at least not any more unlovable or unworthy than any of us are. - Lindsey Futo God's perfect strength is better than your very limited strength. - Lindsey Futo When we come to the end of our own strength, God's perfect strength kicks in. - Lindsey Futo

Welcome to the “Building your Brand in a Time of Crisis” series, where Josh & Jay talk to local business owners & entrepreneurs from the studios of Deep Fried to discuss specific, actionable tips and ideas to help other business people & professionals navigate this crisis, especially as it relates to using technology and online platforms to stay in communication with clients and potential clients to strengthen their brand when we finally emerge from our current situation. It’s OK to have fear during crisis. But you must combine action with that fear. That is the definition of courage. In this episode, Josh & Jay welcome Jason Will, Owner & Chief Evangelist of JPAR Coast & County and the Dean of Hustle at Jason Will University. Jason was an early mover of using social media and YouTube to build his realtor brand and independent real estate brokerage. Jason has specifically built his real estate company to be an “agent centric brand” because he believes the individual IS the brand, not necessarily the big logo. Jason is living proof of how putting your authentic self out there on social media can lead to significant business success. Listen in as Jason lays out a couple of easy and practical steps that everyone can be taking right now to build momentum for when the crisis ends!   Check out Jason Will's Podcast > IMPACT Agent   Takeaways:     > People do business on a very hyper-local level. Big logos matter but technology allows entrepreneurs to level the playing field in their local market. Instead of using social media to brag about your accomplishments or project a curated image, try being your authentic self and releasing content that helps educate and enlighten your potential clients. > If you thinking about using content marketing, now is the perfect time to practice. Grab a camera and start talking into it because you will only get comfortable by repetition   When everyone else is contracting, use this time to build your brand without having to spend thousands of dollars in marketing > Be authentic can help overcome social platform’s algorithms to a certain degree, without having to spend money boosting or ad spend.   > Online platforms & social media allows people to build repertoire with you at their own pace, and can be word of mouth on steroids.   Resources Prime Capital Investment Advisors Qualified Plan Advisors If any of these topics apply to your situation, we can help! Reach out to us at 251-327-2124, or email jnull@gulfcoastfa.com.

JPAR puts agents first, so we're always looking for better tools to help them grow. - Debbie Viverito On this episode, Jason has an honest and open conversation with JPAR Realtor and Director of Recruiting Debbie Viverito about the agent recruiting process, improving the lives and businesses of agents, and the importance of building relationships. The job title " recruiter" has a dirty name in this business, and recruiting advocates Jason and Debbie dispel this impression, and they deep dive into how being recruited to the right brokerage can change a struggling agent's life and business by creating new revenue streams.   Resources: Debbie Viverito  -  Linkedin  JPAR Careers  -  Website This show is sponsored by: JPAR Coast & County   Key Takeaways > A good recruiter has to go out there, shake the bushes, hustle, stay hungry, and always have their pipeline full. > JPAR has a tremendous amount of resources that help agents manage, organize, and to grow their business. > A recruiter should always create value when you're communicating with agents. > Agents should brand themselves in their markets. > Sales come from the relationships that agent's build with their customers, not the name brand brokerage.   Quotable Quote: At JPAR, productivity and service are two core values, and we do everything we can to uphold those values. - Debbie Viverito Recruiting for real estate agents, you really got to be a hunter. You can't just wait for people to contact you. You've got to reach out and contact them. - Debbie Viverito Quality is far more important to us than quantity. We would rather have 20 agents in a new franchise office or new office that are productive and producing then having 50 part-time agents that are only closing one or two deals a year. - Debbie Viverito 70% of the hiring process takes place in the follow-up. - Debbie Viverito If you believe in or what you're offering, your product or service is going to change somebody's life for the better. It really is kind of a ministry. - Jason Will There are so many brokerages out there that do not even have the basic tools to provide their agents to organize their agent's business. - Debbie Viverito Call me a recruiter. I'm proud of that. - Jason Will

Stop doing things just for yourself, prove your value, make the customer want to work with you, and make their life easier. - Candace Foster   On this learning loaded episode, Jason has a candid discussion with Better Homes and Gardens Realtor Candace Foster about the benefits of being a learning-based agent and always delivering professional consistency. Candace has built her brand and sales referral business by going "all-in" with the best industry conferences and connecting with other realtor attendees. Want to level up your on the job confidence? Want to grow your referral sales funnel? Candace shares her story and insights on why you need to focus on education, relationships, branding, and not just lead generation.   Key Insights > Learning-based real estate agents are more confident and successful. > Consistency is the only magic bullet in real estate. > Don't use any tools or technology that doesn't make your customer's life better. > Even in a tech-driven industry, relationships are how you will scale your business   Resources: Candance Foster  -  Website  |  Linkedin  |  Facebook   This show is sponsored by: JPAR Coast & County   Quotes: You have to be consistent with not only how your brand looks, but in what you do, and what you say. - Candace Foster If you're going if you're a learning-based agent, everything you want is outside your comfort zone. - Jason Will People are not leads. No one wants to feel like they're being sold to people see right through that. - Candace Foster You can use as much marketing technology as you want, but the customer has got to come first. If it's not making the customers' lives better, don't use it. - Candace Foster People need to see you out in the community consistently and feel like you're everywhere. Everything is connected. - Candace Foster People should see that you go to things in your city and that you promote new businesses in your town. You have to be a spokesperson for your city. - Candace Foster I have a great relationship in the community and with these other agents. We're all each other's customers. - Jason Will The more technology that's introduced, the more automated things get, people, crave that human connection. - Jason Will

If you can deep dive into a personal understanding of knowing thyself, how your mind works, how you like to work, and how you are in control to change your life, then you can create a different life. - Kevin Mohler In this episode, Jason talks with Kevin Mohler, and entrepreneur and nationally recognized trainer and speaker in personal development, business, management, and health. A solution innovator, hard worker, and a strategic thinker, Kevin thrives on providing products, services, opportunities, and connections to people all over the world. Jason discusses immersive learning environments, freedom of choice, developing responsibility, positive habit training, and how it relates to Kevin's Strategic Life Design philosophy.   Responsibility is response ability. It's the ability to respond, and how to think about tackling things in life that matter the most. - Kevin Mohler   Key Takeaways: > Live and immersive coaching and education experiences can change your life. > Good routines or good habits help us be successful or make breakthroughs in life. > Patterns that are not serving you well need to be broken. > You shouldn't make important choices based on our emotions alone. > Act the way you want to feel, and you'll feel the way that you act. This show is sponsored by: JPAR Coast & County Quotable Quotes Freedom is the driving force in your life, but if you're choosing freedom and it's compound effect, you have to recognize all the little things that need to happen to get you to that freedom. - Jason Will We cannot make choices based on our emotions alone. Because if we do, it's going to be like a roller coaster. - Kevin Mohler Life is just like a banana; every day, we can choose whether we're ripening or whether we're rotting in every area of our life. - Kevin Mohler Whatever you feed thrives, whatever you starve dies. - Jason Will I can't control if somebody recognizes me from my work, but I can take responsibility for doing good work. - Kevin Mohler When we think about the things that we have control over, it gives us the freedom of choice actually to do something and make a difference. - Kevin Mohler Act the way you want to feel, and soon you'll feel the way that you act. - Kevin Mohler When the heat of the world turns up, whatever we've been marinating in, that is what pours out. - Kevin Mohler Instead of negative brainwashing, let's do some positive brainwashing. - Kevin Mohler Personal development is anything that makes you better or become a better person. And we should absorb it as fast as we can. - Kevin Mohler Focus on your house, not The White House. - Kevin Mohler When we get to do what we're capable of doing, this is when we feel the most alive and most fulfilled, and that's what strategic life design is all about. - Kevin Mohler You can bookend your days, you can start a day a certain way, and you can end it a certain way. You can't always control the chaos in between, but you can control the bookends. - Jason Will Through morning routines, reflection, and vision casting, you're committing to get up and start your day and take ownership of it. - Jason Will   ///////////////////////////////// Thanks for listening. We would like to know what you think about the IMPACT Agent podcast. Do you agree with Jason? Did any of these ideas help you? Let us know by contacting us at jasonwill@southalabamaliving.com. Contact Jason - JPAR Coast & CountyPrompt and professional service is our guarantee. IMPACT Agent is recorded and produced at Deep Fried Studios - Mobile, Alabama.Producer: Johnny Gwin    

In this episode, Jason Will talks with Derek Taylor, the Vice President of Product Technology for JP and Associates Realtors, one of the fastest growing real estate franchises in the nation. JPAR offers technology forward tools and business analytics to help real estate agents drive bottom-line results. Derek shares a peek behind the curtain of all of JPAR's powerful, valuable, and proactive technology that focuses agent's on activities that drive sales success. This show is full of pro tips on how to incorporate the jpar.com tools to leverage your contacts, referrals, leads, and sphere of influence. Plus, learn how to improve your value proposition to both grow your profit margins while increasing your productivity. kvCore is driven to help automate sales and is proven to reduce the friction in business so that real estate agents can spend more time in front of people and less time behind their computer. Key Takeways Technology and automation is going to give agents the ability to leverage their contacts, referrals, leads, and sphere of influence. Technology and automation, like kvCore, which provides agents with a comprehensive, all-in-one system to organize an agent's database and seize opportunities that agents otherwise wouldn't have noticed. Many companies offer agents a basic website, but most don't offer them the backend CRM technology required to convert leads into sales. In real estate, there is not a lead generation problem; there is a lead conversion problem. Concentrate your efforts on the "yes's" and less time talking to the "no's." If you're behind the technology learning curve or the industry trend curve of what clients are wanting, then you can't exceed their expectations.   Quotable and Notable Agents are using Trulia and Zillow and realtor.com to promote their listings. And kvCore gives agents a platform to promote their listings and drive traffic back to them specifically. - Jason Will   kvCore is a great system to help you stay in contact with your sphere of influence, you want to contact them somewhere between 33 and 40 times a year to be able to maintain and maximize referrals. You need some technology to help you automate those processes and systems. - Derek Taylor   kvCore is a tool to communicate with your clients in the way that they want to be communicated in today's world, and if you're not doing that, you're not exceeding their expectations. - Derek Taylor   "I'm not a techie" is not an acceptable term in real estate; you have to become involved in technology from now going forward. Or you're just going to get left behind with everybody else who didn't want to get involved in technology. it's that important in the business right now . - Derek Taylor   I want agents to be more organized and be more systematized with thier current database. It's like that's your data bank is like golden doubloons. -Jason Will   If you're a plumber, doctor, or retail store, all of those things are going to be changed by technology. We need to stay ahead of the curve so that we can serve our clients better. We call that exceeding expectations. - Derek Taylor   ////////////////////////////////// Thanks for listening. We would like to know what you think about the IMPACT Agent podcast. Do you agree with Jason? Did any of these ideas help you? Let us know by contacting us at jasonwill@southalabamaliving.com. Contact Jason - Impact Agent CoachingPrompt and professional service is our guarantee. IMPACT Agent is recorded and produced at Deep Fried Studios - Mobile, Alabama.Producer: Johnny Gwin  

The top 100 real estate producers know how to leverage data. It's having conversations with people to create relationships, and then nurturing those relationships throughout the cycle, and then it's a numbers game. The more calls you make, the more emails you send, the more conversations you have, the more relationships you build - these things turn into sale conversions. - Tyler Steenken   In this episode, Jason talks with Tyler Steenken, the business development manager of Cole's Realty Resource, and he shares some successful multi-channel approach strategies and proven tactics on how agents can effectively grow their pipeline. Cole Realty Resource offers unlimited access to cell phones, emails, landlines, and other additional household intel, such as purchase date & amount, square footage, length of residence. This real estate resource gives you a shortcut to leverage data into better relationships and more warm leads. Tyler gives three real-world sales strategies used by some of the top 1% of agents in the country and how they use Cole Realty Resource products to reach their incredible numbers. Join us as Tyler lays out the roadmap to get your marketing started and shares a fantastic tool to make 2020 your best sales year ever. Cole Realty Resource EXCLUSIVE IMPACT Agent DealClick here to get your listener only deal! Key Takeaways 1. Developing real relationships is the key to increasing sales and conversions. 2. Find and use marketing and sales tools and products that have a proven high ROI. 3. Develop a multi-channel approach to keep your pipeline full and always work on cultivating warm leads   Quotable and Notable One of the common themes I hear is that the most successful agents, they're focusing having on having more conversations every day about buying and selling real estate. - Tyler Steenken You can have your database, your sphere, but then who's the next person? Who else can you be reaching out to? You can spend thousands of dollars buying Zillow leads, but is there an ROI with that? - Tyler Steenken Cole Realty Resource is super affordable, highly effective, and has a high ROI. - Jason Will 70% of all sellers will only interview one agent to list and sell their home. - Tyler Steenken You'll see success using our Cole's Realty Resources system. I know that. But it's putting the effort in rolling up your sleeves, going old school, and making it happen. Tyler Steenken An agent needs a few sales and marketing products that produce big-time results. And Cole's is always going to be one of those go-to products. - Jason Will I bet if you looked at like the top hundred producers in the country, a good majority of them have been using Cole Realty Resource for years. Tyler Steenken Some team leader doesn't want to be the one that rolls up the sleeves and does the dirty work. So you just hired people to do it for them. For whatever reason, teams are not profitable most of the time because they're spending money on too many shiny objects marketing tools that don't deliver the ROI like Cole's can. - Jason Will

In this inspiring episode, Jason talks with Mike McKinley of One Meal. One Meal, born from the kindness of Mike's 13-year-old daughter, has fed the Mobile, Alabama homeless, hungry, and the working poor every Sunday, 52 weeks a year, for ten years. With the help of volunteers and contributions from individuals, churches, schools, civic clubs, service organizations, and businesses, the small non-profit serves on average of 150 people and operates a food bank and pantry. Mike shares with Jason his passion for cooking, his calling for helping others, inspiring others to help, and the challenges of keeping One Meal in operation. Click here for more information or to donate to One Meal. Key Takeaways Mike McKinley and One Meal is making a real impact in the lives of those neediest in Mobile and Baldwin County. One Meal is always in need of financial donations, volunteers, local awareness, and your prayers. One Meal operates as a huge for like-minded non-profits and charitable groups in the area. Volunteering time and energy in local charities and service organizations is a great way to add some perspective and some satisfaction in your life.   Schedule a Coaching Session with Jason Will   Quotable and Notable There are people out there that work and can pay the utilities and what have you. And then they have nothing left for food. So we try to help out a little bit along the way. - Mike McKinley Our calling is to feed the hungry. We're not there to try to solve anyone's life problems. We're just there to be friends, provide a little food, make sure they have something to eat. - Mike McKinley Your calling is to answer the need not necessarily to try to figure out where the need comes from, or much less provide judgment about why a person is in need. It is just the calling is to serve. - Jason Will What we do is we give people the security that they know that every Sunday afternoon at four o'clock they can get a meal in Downtown Mobile. - Mike McKinley What you are bringing it to light here is these people need to eat every other week of the year. - Jason Will One Meal provides a central location for you to connect with people to help the homeless. It's a good starting point. - Mike McKinley You can come down you can help the homeless, you can satisfy your needs for wanting to help someone, and you don't have to search all over and just come to One Meal and go from there. - Mike McKinley If people are just not in a good place in their life, whether they hate their job or have a bad family life, or just dissatisfied. Getting involved with One Meal or any of these multiple organizations out there that are dedicated to serving others is a way that they can kind of fill a gap within themselves. - Jason Will One Meal is for those that need to be served and for the people that need to serve. - Mike McKinley You never truly own anything unless you give it away that the value of it is not there unless it is providing for somebody else filling a need in some way. - Jason Will Enjoyment of life is rooted in the service of others. - Jason Will It's not just the food. It's not just the money. It's not having enough people to volunteer. It's just wanting everybody to realize to do what you can do. Not everybody is going to have something they can give other than prayer. Mike McKinley

Rocky Garza helps people find the clarity to know why they are, confidence to believe in themselves and the courage to live it out every day. Rocky is a speaker, disrupter, and people expert and for 15 years have walked with thousands of individuals to help them discover their TRUEST self, story, and direction. In this episode, Jason asks Rocky to share his insights on the most common causes of self-doubt, rebuilding your confidence, vulnerability as an asset, and creating authentic connections in your business and personal life. Key Takeaways: You needed to find that clarity of self within yourself. The only thing that allows us to create a real and true connection with another human being is a story.  We can't control the narrative that is told to us about us, but we can only control the narrative that we tell ourselves. To find our true self, we must get out of the way of ourselves. Finding your community is essential in Rocky's philosophy and mindset.   Schedule a Coaching Session with Jason Will   Resources: Rocky Garza -  LinkedIn  |  facebook  |  Website Quotables: We have to have a clarity to understand who we are at our core. - Rocky Garza Our story is the only thing that we have; everything else can be gone boom in an instant. But our story is all I've got. - Rocky Garza I take individuals, or teams in for a day, we spend eight hours together diving into who you are, what that means, why that matters. - Rocky Garza Identity Mapping creates a map of that to give us some language to know how we're representing ourselves everyplace else in the world. - Rocky Garza It's selfish to understand yourself and do nothing with it. - Rocky Garza I think you've got to have the ability to know who you are so that you know the impact that you want to make. - Rocky Garza You choose to do things in order to maintain your status of not being a disappointment is that we think about most. - Rocky Garza The boulder the thing in front of us is ourselves, but was because we don't actually see what's true. - Rocky Garza I find that people have a problem getting to this place of vulnerability because they want to try to please everybody. - Jason Will False isolation is we live in a space where we assume we are covered with friends and people. And yet, we never feel like anybody actually gets us knows us or understands us. - Rocky Garza  Once you can get people to get out of their own way, they're going to achieve tremendous results. - Rocky Garza Agent's social media should be about their story. Not necessarily, just the people they are doing business, or a product or a service. - Jason Will If you are an agent who is selling residential homes, and you rent an apartment, you better change your narrative and change the story. Pitch the story to me in a way that makes it believable. - Rocky Garza Disclosure and vulnerability are very different. - Rocky Garza   ////////////////////////////////// We would like to know what you think about the IMPACT Agent podcast. Do you agree with Jason? Did any of these ideas help you? Let us know by contacting us at jasonwill@southalabamaliving.com. Thanks for listening. Contact Jason Will Real EstatePrompt and professional service is our guarantee. JWRE's goal is to be informative and helpful. Through our service, we hope to earn your business with our exemplary level of service and extensive local knowledge of the Mobile & Baldwin County area. IMPACT Agent is recorded and produced at Deep Fried Studios - Mobile, Alabama.Producer: Johnny Gwin              

This episode's guest on the #REalAdvice podcast is Jason Will, the man behind the number one real estate team on the Alabama gulf coast. Jason is the voice behind the Impact Agent podcast, and has launched his real estate agent coaching business. His training conference, the Impact Agent Conference, is in pre-sale: don't miss out on getting your ticket! If we get a hundred pre-sales, everyone with a ticket will get a FREE month trial of The Hashtag Agent.

In this special episode, Jason and Diana Will literally travel down life's highway and have a candid discussion about their love of, the value in, and most significant "aha" moments at some of the professional conferences, life improvement events, and spiritual retreats that they attend. They both share how investing in these transformative events have enriched their lives, improved their careers, challenged them to acknowledge fear and uncertainty, and inspired them to be the best versions of themselves. Lastly, Diana recalls her experiences at a recent Rise Conference, and how Rachel Hollis, Jen Hatmaker, and Diana's own "hype squad" inspired her to start writing a blog, and begin to take ownership in her past, present, and priority focused future.   Check out Diana's blog, The Southern Hustler   Key Takeaways: It's important to invest in inspirational events and transformative conferences that get you out of your routine, space, and comfort zone. Sharing the experience of these types of events with your tribe, friends, and loved ones can be more impactful than attending alone. Your next mentor, virtual mentor, coach, or huge life change can come from attending the right conference, hearing the right speaker, and meeting the right attendee. Take a chance and buy a ticket.     Jason and Diana Said: I'm hoping that people who don't make time to go to events and don't make time to put themselves in uncomfortable situations. Hear this podcast and be inspired to get out of town, get out of your environment, and get into a new space a new uncomfortable space where you're not in control. - Jason Will The Rise Conference was so empowering to know that more women think like me outside of where I live. - Diana Will We're tough on ourselves. We're tough on each other. We're tough on community. If everybody could love your sister, the world would be a better place. - Diana Will You don't know what's possible until you do it. You never know what you can do until you do. - Diana Will It's essential to have some kind of morning routine, especially if you're going to focus on not always setting goals but achieving those goals. - Diana Will I'm going be thirty-eight this year, and I feel like I'm just now getting to a place where I'm finding my voice finding myself knowing who I want to be and who I am. - Diana Will Serial entrepreneurs are like shotguns. They are all over the place. But Rachell Hollis wants you to have ten goals and write them down but be a sharpshooter for that one goal. - Diana Will There's a lot of value from immersing yourself in a live event especially when you're surrounded by people that can relate to where you come from, know who you are, and what your struggles are. - Jason Will These conferences and live events will expose you to people that will challenge you that will inspire you that maybe become another virtual mentor and add a lot of value to your life. - Jason Will Our job as Christians is to love. - Diana Will My blog is typically like a release of whatever I'm dealing with in my daily life.  - Diana Will One of the takeaways I like most from your blog was that you know we are dealing with some hard stuff and we need to acknowledge it, own it, and release it.  - Jason Will Feel it, own it, and be done with it. - Diana Will One of the powerful things that I got out of Discover Leadership was there is only a negative connotation in something because there's a positive. If we didn't have positive, we wouldn't have negative. - Diana Will You're not going to be able to appreciate the positive without the stern reality of the negative. - Jason Will I hope that this podcast is motivational for people to started searching for an event that speaks to them. - Jason Will    

In this episode, Jason Will has a powerful conversation with Real Estate B-School (REBS) Founder Lars Hedenborg. Lars helps his clients learn to make more time, more money, and have less stress. Listen close as Lars shares his insights on upcoming real estate industry disruption, and how to build a sustainable & profitable real estate team that gives you true freedom.   Learn More About Lars Hedenborg and Real Estate B School   Key Takeaways A consumer-centric business model can mitigate the disruption coming in the real estate industry. Profit is more important than volume sales. Profitability is a habit, not an event. Stop chasing business and start attracting business. Buying leads is not marketing. Creating a memorable consumer experience is a powerful marketing and referral strategy. A team culture needs to be built on your most important core values. Hire talent from your core values and patterns, not just potential. Find the right coaches and mentors to help you build your team and business structure. IMPACT Agent Says: You have stop chasing business, and you started attracting. - Lars Hedenborg Our company culture is how we're serving our clients and are they reciprocating on are helping them by helping us.  - Lars Hedenborg The future of our business is teams, but there's not a whole lot of teaching around this business model. - Jason Will We want to treat our clients so well that we have a referral in hand before they leave the closing table. - Lars Hedenborg Client referrals are a leading indicator of the success of our business.  - Lars Hedenborg Create an experience for buyers and sellers that is on par with every other frickin' industry that they participate in. Let's compete on a Ritz-Carlton level. - Lars Hedenborg Our goal this year is to have more Google reviews than Zillow reviews. - Lars Hedenborg Our company culture is how we're serving our clients and are they reciprocating on our helping them by helping us. - Lars Hedenborg Volume feeds the ego, but profit feeds the family. - Jason Will As a business owner, we get to pick our profit and profitability is not an event; it's a habit. - Lars Hedenborg I want to see my net worth going in the right direction for all of the work, risk, and stress I'm putting into my business. - Lars Hedenborg I don't think the future real estate is forced registration home search leads. - Lars Hedenborg Hire to core values and you're going to get people that are willing to be held accountable. - Lars Hedenborg When you're looking to get into business with somebody, make sure you truly understand the patterns of that person because they're not going to come on your team and change. - Lars Hedenborg Hire for known patterns, not potential. - Lars Hedenborg You need to decide what your profit first economic model will be so you can guarantee that you're going to have money to show for all of the efforts that you're putting in.  - Lars Hedenborg   ////////////////////////////////// We would like to know what you think about the IMPACT Agent Podcast. Do you agree with Jason? Did any of these ideas help you? Let us know by contacting us at jasonwill@southalabamaliving.com. Thanks for listening. Contact Jason Will Real EstatePrompt and professional service is our guarantee. JWRE's goal is to be informative and helpful. Through our service, we hope to earn your business with our exemplary level of service and extensive local knowledge of the Mobile & Baldwin County area. IMPACT Agent is recorded and produced at Deep Fried Studios - Mobile, Alabama.Producer: Johnny Gwin          

This episode is a sneak behind the curtain of IMPACT Agent Coaching. Jason shares one of his private online coaching Q&A sessions with his real estate agent clients discussing and deep-diving into: 1. Accountability 2. The lie of "Easy Street" 3. Converting crippling fear, grief, and anxiety into motivators 4. Creating freedom by finding time 5. Self-examining and connecting to your “WHY” 6. Leveraging your sphere of influence IMPACT Agent CoachingWant to know more about IMPACT Agent Coach with Jason Will? Visit impactagentcoaching.com, or email here.  Jason Says: The way that we can keep accountability from being negative is having a great deal of acceptance around both the result and the lack of result. - Jason Will Focus on the "What." What are you going to do about it? What are you going to do differently that you didn't do last week? What are you going to do differently moving forward with behaviors so we can change what habits are we going to work on? - Jason Will What are we going to do today to battle the things that are uncomfortable for us? That actually bring the biggest rewards and make life easier for us in the long run. - Jason Will And those are things that we don't like to do so personally is it easy street is a myth. - Jason Will Easy street is the biggest fabrication of my lifetime. - Jason Will Focus on accountability from a position of curiosity and not judgment. - Jason Will A lot of the people that are having accountability issues are not connected to their "WHY." That is a mindset situation that is rampant in the real estate industry. - Jason Will Is your "Why" noble and honest at the same time. If it is, it's a win. - Jason Will Spending time together as a team is huge. Being embedded with your team and hearing what they're going to do, it's amazing what your team will do and how they'll perform if they know that you're listening. - Jason Will Fear and regret don't define us. They are emotions. They're not a permanent condition. They are defects in the human condition. But how can we use these things? What is useful about these things? - Jason Will I am spending too much time at work being busy and too little time being super intentional. - Jason Will Easy street it effing myth. It's the biggest bullshit story there ever is. - Jason Will There is no such thing as perfection. Your lack of perfection, your imperfections are what give you value. - Jason Will You need to connect with what drives you because if you're selfish you produce, and if you produce, everybody wins...everybody wins. - Jason Will But learning is how we grow, and learning is how we achieve more. So learning is how we break through ceilings of achievement learning. - Jason Will Learning is how we scale. Learning is life.- Jason Will Education in the absence of application is just entertainment. - Jason Will There is so much power in fear and guilt and the things that rock us to our core. We let them cripple us and become our kryptonite when they can be an incredible motivator and an incredible source of power. You just need to connect to it. - Jason Will We're business owners, and we have to take ownership of our position, wherever we are or where we want to be. - Jason Will What is it going to take to get us to where we want to be or own where we are? All the responsibilities, consequences, duties, and everything that comes along with it. Take ownership of it. - Jason Will We do not have the freedom that we want in real estate because we're working harder, not smarter. - Jason Will We're not focusing on our bread and butter the business that comes easiest to us. That's SOI - sphere of influence. - Jason Will We're trying to build rapport with total strangers. When the reality is that should be about 50 percent maybe 40 percent of our time and the other 50 to 60 percent should be on focusing on building fostering maintaining nurturing these relationships with people that know like and trust us or that we want to be in relationship with we want. - Jason Will Leadership needs to be accountable on what are teams are founded on and what our cultures are based on. - Jason Will You know the culture on my team has been based on power prospecting internet leads, buying leads, and converting them at a 2 percent conversion rate. - Jason Will What can our life look like if it was more balanced in that type of business that comes easier? Now we don't have to convert what's already converted. That's a warm lead. It's not having to prove that you're the right person to help a client because they have already trusted and hired you. That buys back time. - Jason Will Real estate is a relationship business. It's not built off transactions. Transactions are built off relationships. - Jason Will Most of our wives are very shallow. It's just a very surface where we got to dig deeper and sometimes it's about going into really happy places in our lives where we've been we found the most fulfillment or contentment. Some of the time is digging deep to negative things, and maybe negative things people have said and a lot of us need to face. - Jason Will When it comes to mindset in our big "WHY," no one is focusing on things that don't matter, they are connected spiritually, emotionally, and personally. We are focused on trying to fill that void with superficial things. - Jason Will The "WHY" of money needs to not be about the purchase but about what you can do good with that money. Then your "WHY" gets really powerful. The most important two hours of your day is going to be that prospecting for new business, filling your pipeline, and searching for those people that need the help of an agent like you an agent with your heart, skills, expertise, work ethic, kindness, and your smile. - Jason Will You can go put out some fires in the afternoon if you want to, but you can't be an all-day firefighter. - Jason Will   ////////////////////////////////// We would like to know what you think about the IMPACT Agent Podcast. Do you agree with Jason? Did any of these ideas help you? Let us know by contacting us at jasonwill@southalabamaliving.com. Thanks for listening. Contact Jason Will Real EstatePrompt and professional service is our guarantee. JWRE's goal is to be informative and helpful. Through our service, we hope to earn your business with our exemplary level of service and extensive local knowledge of the Mobile & Baldwin County area. IMPACT Agent is recorded and produced at Deep Fried Studios - Mobile, Alabama.Producer: Johnny Gwin      

How can eCommerce businesses reduce their time to first purchase by 10X? This week on The Inbound Success Podcast, WordPress developer and eCommerce expert Jason Resnick shares the process he uses to help eCommerce businesses dramatically reduce the time from first touch to first purchase. And while Jason works primarily with eCommerce businesses, the advice he shares is equally applicable to businesses in other verticals. From visitor segmentation, to behavioral analytics and content personalization, Jason goes into detail on the process he has used to help one client reduce time to first purchase from 40 days to 8, and for another client from 9 days to 1.  Some highlights from my conversation with Jason include: Jason is a WordPress developer and eCommerce marketing expert. According to Jason, one of the keys to reducing the time to first purchase is to capitalize on the positive emotion that a visitor feels when they discover your site for the first time and get them to explore further. One way to do this is by adding a widget to your site with related blog articles. Asking your visitors a qualifying question is a good way to learn a bit more about them and then use that information to tailor what you show them. With these types of questions, and then behavioral information like the articles and pages your visitors are looking at, you can create a lead scoring model. Based on the topics that a visitor is consuming content on, you can use that information to change the copy on your CTAs to make them more relevant to your visitors' interests. In eCommerce, the first 90 days are crucial. If you can't convince a new contact to purchase something with the first 90 days, the odds of ever selling to them drop dramatically. When Jason works with new clients, he begins by taking baseline measurements of how long it takes for a new contact to go from first touch to first purchase. By using segmentation, intent awareness, and personalized copy, Jason has been able to reduce time to first purchase for one client from 40 days to 8, and for another client from 9 days to 1.  When it comes to converting new leads into customers, Jason says it all comes down to trust, and you need to build trust into every interaction you have, from your website copy to your email marketing. Resources from this episode: Save 10% off the price of tickets to IMPACT Live with promo code "SUCCESS" Visit the Rezzz website Follow Jason on Twitter Connect with Jason on LinkedIn Listen to the podcast to learn exactly how Jason helps his client shorten their sales cycles - and how you can too. Transcript Kathleen Booth (Host): Welcome back to the Inbound Success Podcast. I'm your host, Kathleen Booth, and today my guest is Jason Resnick, who is the founder of Rezzz. Welcome Jason. Jason Resnick (Guest): Thank you for having me. I'm excited to be here. Jason and Kathleen recording this episode together . Kathleen: Tell my audience a little bit about what Rezzz is, and your background, and how you came to be doing what you're doing now. About Rezzz Jason: Sure. Rezzz is my business, it's what I've been doing for, this August will be nine full years, full time for myself. I am a solopreneur. I don't have a team behind me, but it's a web development business. I've always loved the eCommerce space, and the human behavior behind all of eCommerce. Where most developers and designers shy away from eCommerce so early on when eCommerce was ramping up in the early 2000s, I flocked to it, I was attracted to it. I built my business around helping online businesses, and I call them eCommerce, it could be anybody taking a transaction. I have nonprofit clients. I have online coaches. I have clients that sell physical products. Basically anybody taking a transaction, to help them get anonymous visitors into being customers, and then customers into repeat customers, and then repeat customers into raving fans. I do that through a number of different strategies and tactics, which most of them revolve around what's called behavioral marketing, or email automation, but also a mix of onsite personalization, that's where my skillset as a web developer come into play. Kathleen: Yeah. You know, it's funny that you say that about marketers shying away from eCommerce, because I've worked with a lot of marketers in my time. I was an agency owner for 11 years, and of course now I'm at Impact. It's true, I know a lot of marketers, and a lot of them say, "I don't touch eCommerce." It's almost like they're afraid to. I know one or two who do it, and the ones I know who do it have like gone deep, I think because there's such an opportunity, or a vacuum left by everybody else. Why do you think it is that marketers shy away from it so much? Jason: I think it really stems from there's so much tech involved with it, and it's so close to the bottom line that it's easy, I mean, and this is going to come out bad, but because there is a direct correlation that business owners see X dollars coming in per month, per day, or whatever it is from the site, when you say that you can affect that, they're going to see that result immediately. Most marketers, and obviously when we build campaigns sometimes those things take some time to build up, and sometimes you have to have those difficult conversations with clients a little bit earlier on in the eCommerce space than, let's say nonprofits, or standard brochure type websites, those things. I think that because of not just that, those difficult conversations that you might have to have, but also the tech side of things, if something goes wrong, if you're the point of contact and you don't necessarily know at a deep level what those technical bells and switches are, then you're going to be like, "Uh." With your hands raised and saying, "I'm not sure. Let's go see what we can find out from the tech team." I think at least from my experience, that's what customers tell me when they come into my ecosystem. They want somebody that, they may not know all the technical aspects of things, but they do understand that some things do take time, and they just want somebody that can take care of all of it for them. They don't want that ping pong match like, oh this is the host, and this is the developer, and this is the marketing side of things. They don't want that ping pong match, and they kind of just want that holistic point of contact person to be able to say, "Yes, there's a problem." Or, "Yes, this is what we need to do." At least from my experience I think that that's the reason why a lot of people shy away from it. Kathleen: Yeah. It's interesting because web design, development, et cetera, in general comes with a lot of high stakes, especially in this day and age when so many people find your business by your website. With eCommerce, as you rightfully pointed out, it's like way, way, way higher stakes, because your business is your website. Jason: Right. Kathleen: Your website is your business. Either way you look at it, if you break something, you're breaking the entire revenue stream of the business, not just like, oh our customers couldn't see our website today, or we didn't get another form fill. Jason: Right. Kathleen: Yeah, it's not an inconvenience, it's a major, major risk. I can totally see that. Now, and I should say, you came with very high marks, because I met you through one of my past podcast guests. This is one of my favorite ways to get new guests, is when former guests reach out and say, "Hey, I have somebody you should talk to." That actually happened in your case when Val Geisler, who I interviewed a few months ago, wrote to me unsolicited and said, "I really think you should talk to this guy." Val, for those who either didn't hear her episode or don't know, is an amazing email conversion copywriter, mostly for B2B SaaS companies. I have a tremendous amount of respect for her, and as soon as she wrote to me I said, "I'll talk to anybody that you think I should talk to." Jason: Thank you very much. Kathleen: Yeah. No, that was a good introduction. You do a lot of work, because you're in eCommerce, and what is interesting to me about you is that you're not just a web developer/designer. You work on some of the other aspects of eCommerce businesses, personalization, conversion optimization. How did you get from web design and development into these other areas? Jason: I think actually it, well my career took me in that path, but I think as a person it was the other way around. I've always been interested in human behavior. I got a minor in psychology in college. For me, and I went to college in the late '90s, and that was the advent of the internet. I mean, I remember going to the computer lab and building my first webpage. That was in like '96. Kathleen: I remember learning Basic. Jason: Right. Yes. Me too. Kathleen: I'm not going to say any more, because then that'll really date me. Jason: For me, when the advent of the internet came along, that was intriguing enough, because I was actually going for computer science at the time. At that time it was a lot of compiling code, and waiting for things to happen. Yet the web was like, I put code on a screen and I hit save, and I refresh and boom it's there. Hey, that's pretty cool. That intrigued me, but also my human nature side of things, just being perceptive of the world around me and kind of how people interact with certain things, and why they do what they do, and why they don't do what they don't do, always intrigued me. When the eCommerce world hit, pre Amazon, all the rest of it, people were afraid to put their credit cards in. Even online, let alone cellphones weren't even really a thing at that point in time. I was working for a consulting firm at that time, and we dealt with a lot of startups, and all of them wanted some sort of eCommerce in some sort of fashion. For me, it was always interesting to say, okay, if we use certain buttons in a certain way, and certain text in certain colors, we could create this, I don't want to say an artificial, but a perceptive environment of being safe. Where they can submit their credit card and not feel that they are sending it over and somebody's copying that down and running away with their identity. For me, that was the genesis of where I am today. I've always just kind of had that snowball effect, and really focus in on that specific part of my development skills. Because as you said, a lot of people were shying away from it, and I always knew that I wanted to work for myself. I had to find that niche, if you will, that sweet spot to really plant my flag in, and fit into a market that I could become known for. That was how I started all that. Just as the web evolved, now with email marketing, and how much data you can collect on somebody just by asking them a few questions, you can segment, you can promote certain things based around where a person is in their journey and their awareness. You can do all these things and marry things like your email marketing platform with your website with a little bit of code. Now there are services out there that can do this too, that your website can look completely different with two different people. It's all based around what you know about that person, where they came from, demographics, or even just what you know they clicked on in your last email. That's always been interesting to me because that's like the mom and pop of like the early 1900s, where somebody would walk into the store and you would have all your stuff ready because they knew you came in every Thursday. They knew who you were. For me, having that personalization and segmentation is what allows you, as the business owner, to know where your potential customers are, where your customers are, where your repeat customers are, and know how to cater to them in the best way possible. Kathleen: You know, it's fascinating that you just brought that up, because I literally just, as we're recording this, this morning published my latest episode, which was a conversation with Shai Schechter, who's the founder of a company called Right Message. That's exactly what he talked about, was his platform that he's built lets you ask your visitor a simple question like, what brings you here today? He actually equated it to the conversation you have when you walk into a shop. Like nobody is saying, "What industry are you in?" It's, "What brings you here today?" Jason: Right. Kathleen: Based on the answer to that, you can dynamically then update the copy on the page. He was seeing like 10x improvements in landing page and CTA conversion rates from that kind of like small amount of personalization. I definitely think there's something to it. Jason: Yeah, absolutely. I know Shai, I've known him for a couple of years. We've met at some events and things of that nature. Yeah, he's built a great platform. His platform's called Right Message, and I use Right Message as well for some assets of my business. Yeah, I mean it's that idea of, we've gotten away from that broadcast everything to everybody. Now we want to really cater to the one on one. That is what's going to increase conversions, and that's what's going to help you convert non customers to customers as quickly as possible. The more you know about them, the more that you can speak their language, the more that you're serving up the thing that they want at the right time, that's going to help you with your conversions. Reducing The Time to First Purchase Kathleen: Yeah. Now you, as you said, you do a lot of work in eCommerce, and one of the biggest areas of opportunity for optimization in eCommerce is how long it takes from first touch, if you will, with a lead or a prospect, to getting them to purchase. Time to first purchase. You've done some interesting work on shortening that time period, can you talk a little bit about that? Jason: Sure. Yeah. As you said, any time somebody sees you for the very first time, there's this innate human factor inside of us that, hey, we like this thing. This is awesome. There's this emotion, this euphoria that you get on the human side. What you want to do is, from a technical perspective, is to be able to capitalize on that euphoria, that feeling of good that somebody sees in you. What you can do nowadays is just ask them a couple of questions, or in the behavioral marketing side of things, see what they click on, what is interesting to them, what do they not click on? Those kind of things, prior to them even being in your email list. When they're in your email list obviously there's more details that you can get to, but with code snippets and things of that nature you can actually change your website around what they're reading on your blog. What you can do with your own blog, if you will, and I'm sure many of you have seen it, is that you have this "widget" that says, "You may also like ..." Or, "Here's other content that might be interesting to you." Because what you're on, the article that you're reading at this point in time, there is related articles in that same category on that same website. What they want you to do is, hey, if you're interested in this, then go check out this as well. They're trying to move you along in that journey to know that if you have a specific problem, well we have some resources and we know how to solve your problem. What you can do in the background of things is you can do "lead scoring". If somebody, let's just say on your website you have a bunch of articles around pricing or things of that nature, pricing, let's say you also have things on sales, or marketing. If somebody hits a couple of articles on your marketing side of things but they never look at pricing, then you could potentially change your website around that a little bit more. Make your calls to action to talk about marketing versus pricing. I do this on my website plenty of times. If somebody comes to me from, because I specialize in convert kit and drip, if somebody comes to me from the convert kit consultation, or convert kit experts they call them, if that webpage, then my services page gets reflected on that. I don't even mention drip, I just mention convert kit, because that's where they came from, so I'm assuming, based on their behavior, that that's what they're interested in. They're not interested in anything else that I do. You can be mindful of these sort of things, and just talking their language allows you to then get them to the next stage faster. Because if I can echo what they're saying to me, based on their actions what they're saying to me, then just us as humans we're going to say, "Hey, that's what I'm looking for. You know what I'm talking about." What I'll try to do in that respect is to be able to then grab their email address, and then market to them in that end. Talk to them about convert kit. Talk to them about potentially segmentation and those kind of things, or automated workflows if that's what they're looking for. All of this data really just gets passed over into my email marketing platform and my welcome sequence tailors to that. What that does is, like for my clients, is to be able to then baseline how long it takes for someone to first opt into your email list and then buy from you, because that window of opportunity is finite. Once you go past about 90 days, and obviously this depends on the type of product or service that you're selling, but on average 90 days, then you're not going to convert, or you're a lot less likely to convert. You want to be able to then, especially if you're selling multiple things, sell quickly. You want them to get that first purchase because that's always the hardest, and then get them to repeat buy after that. With just some small tweaks, and some small segmentation, and intent awareness, because we can dive into that a little bit more. Just based around some of those things you can then shorten that time frame greatly. I have some results where I've done for my clients, take their baseline of 40 days to the first purchase, and gone down to eight. I've had another client where it was nine days down to less than a day. Kathleen: Wow. Jason: It's just a matter of knowing and understanding the actions that somebody's taking, and then putting the right promotion, if you will. I mean, it doesn't necessarily have to be a buy, it could be an email opt in or whatever. Putting the right promotion in front of them. How To Measure Time To First Purchase Kathleen: Let's wind back a little bit. Let's say I come to you and I'm an eCommerce company, and I'm interested in focusing on this time to first purchase kind of metric. You talked about how the first thing you have to do is establish a baseline of how long is it actually already taking people to get from first touch to first purchase? Walk me through exactly what you're doing to measure that. Are there certain tools that you put in place? Tracking tools, what is it you're looking at in order to determine that? Jason: Sure. I think only one person was tracking this that came to me, which makes my life easier. Most times what I look for is really I look for obviously their customer list, and I take their email addresses. Then unfortunately there's no tool to marry this stuff. I basically take a spreadsheet, an export of that, of all their customers, and then I go to their email service provider and I see when they opted in. Then I try to figure out, based on the dates around them becoming a customer and when they first opted in, and I kind of take a baseline, if you will, "baseline", on what their metric is. Then I have a conversation with the business owner to kind of gauge what their sales team sees, if they have that data, and try to come up with the best possible estimation that they have for this. A lot of times, I mean there's obviously a percentage plus or minus, but a lot of times it's pretty accurate if you know the data that's there. Because we all know when they purchased their first thing, we all know when they came onto the email list. If it happened to be that ... I try to discount those that have zero day initially, because a lot of times people in the email marketing world, and I'm sure a lot of your audience knows this, a lot of times people will opt in with a different email than they'll actually pay with. Kathleen: Yeah. Jason: If they opted in on the same day they purchased, for the baseline I take that away. Kathleen: Yeah, there's a lot of XYZ@123.com. Jason: Right. Kathleen: Don'temailme@pleasestop.com. It's amazing how creative people get with those fake email addresses. Jason: Absolutely. Obviously there's some experience factor in there for where I try to come up with that baseline. Then what I do once I have that, then I go into their email marketing platform and I essentially create rules that store when they become an opt in, but also when they actually purchase. Which is just a custom field that really just does some math to say, okay, they subscribed on this date, they became a customer today, let's minus the two, how many days are there? Over the first month or two of doing that, I kind of gauge whether that baseline estimation that we first did is accurate enough to go off of. Then we move from there more into the optimization, asking certain questions, things of that nature to try to shorten that time. Jason's Process For Shortening Time To First Purchase Kathleen: Let's talk about that stage next. I've come to you, I say, "I need help with this." You calculate those initial baseline metrics. Then what? It sounds like you're using personalization and targeted offers in order to pull people through that customer buying journey. Is there any kind of like discovery process or research that you're using in order to determine what the right offer is, or the right way to persuade them? Jason: Yeah, absolutely. A lot of it is, in my own research anyway, is looking at their analytics first. Seeing what people are actually looking at on the website, because a lot of times it's not what the owner thinks. I want to make sure that I have the data, because for me, I'm a data geek and the numbers don't lie. If the business owner tells me one thing and the data tells me another thing, then we have a conversation to try to reconcile it in some way. That's first things first, is really looking at Google Analytics, or any other metrics that they could possibly have. A lot of people use Hotjar and some of these other tools out there that help you with the customer interaction on your website. I start there. Then I have conversations with the business owner as well as certain key members on their team, if they have those kind of people. People like marketing, sales, people that are closer to the customer, if you will. Support teams, those sort of things, to really start to get an understanding of, and it's not even technical, it's just what kind of words do you hear all the time? What pain points people are struggling with. What opt ins do you have on your site that actually can map to a product? Because a lot of people, especially in the eCommerce space, they say, "Hey, we had a discount for this. Sign up on your first purchase." Is that working for you, or is something else working for you when you run a holiday sale instead? I try to gauge what that customer is thinking. Because we can assume that we're putting the best foot forward, but if the customer is coming to you depending on the product or service obviously, they're coming to you with two things in mind. One is their intent, they're intent on solving the problem. Is the page that they're on, or your product, or service, actually going to solve their problem that they have right now? Two, what's their motivation behind solving that problem? I really want to get down to those two things. It's not scientific in the way where there's actual numbers, at least initially. I want to make assumptions on that, and put campaigns out, look at welcome sequences. Look at all of these kind of things that they're already doing that we can inject some questions, or inject some relative links to blog posts, or products, or whatever, os that we can get a better gauge on what their intent is and what their motivation is without actually asking them. Kathleen: Now you talked about nurturing sequences, and onboarding workflows, and things like that. I do find it's very easy in this day and age to overwhelm audiences with email particularly. Do you have any rules of thumb that you use as far as like, how soon do we email them and how frequently do we email them? Anything as far as even style of email, because I know there's a lot of different opinions on very designed emails versus plain text. I'd love just on the topic of email to hear your thoughts. Jason: Yeah. I mean, that's a whole nother episode. Kathleen: I know. Jason: Yeah. To answer the first part of the question about how often, frequency, those kind of things. First I have to know what they're doing already. If you came to me and said, "Look, I do a once a month promotion." If you just switch that up to a daily, then your list is going to be obliterated and they're going to be like, "I don't even know who this person is." They're going to get high on subscribe rates. If you have a pretty regular cadence, say once a week or something of that nature, it's really just throw it out, if you want to add another email. Because for me, my business when I send emails, I get paid. I will always try to mix in emails where I can. For how I like to do it, I try to do it in a human way, not just like let's just keep sending links to podcasts and blog articles, or products, or services, or stuff. I try to have the subscriber opt into those things. You can do that in a way where if you had, let's just say you had a cadence of every single week on Tuesday you send out an email to your list. You could just send out an email on Tuesday saying, "Hey look, we're going to add another email, or two emails, we're going to have it on Tuesday, Wednesday and Thursday now, and we're going to talk about this. And if you're interested in that, just click this button." They're automatically opted in. You could do things in a more human way, and it goes back to that whole mom-and-pop philosophy is, I want the subscriber to tell me. All of this stuff allows you insight into them, into the subscriber at an individual subscriber level. If they're excited to hear more from you, then you know that, hey, well they may be interested in a product or service that I have that's outside of the free level. You could do those kind of things. You can surely incentivize people with discounts and all of those other things. While that stuff does have its place and works, for the long term, creating those raving fans and repeat buyers, it's all based on trust. The trust factor comes in where you're actually genuine with them and, "Hey, I have an offer, I'm going to do this. If you're interested, all you have to do is let me know." Kathleen: You talked earlier about some examples of results in terms of shortening that time span. I would love to hear a little bit more about that. Do you have a couple of maybe specific examples of it started out at this long, went to that long, and like what led to those key changes? Jason: Yeah. I mean, specifically with some of those results, the one that's interesting is that one that was almost two weeks and I shortened it to a day, inside a day. That was really based around, it is a digital product company, but they also had a service on the back end of it too. What it was, was the funnel was very linear. It was somebody opts in and we promote this product to you, and it was a flash sale. It was like within 24 hours you can buy this for 99% off. That kind of thing. If they didn't take you up on that, then you go into this long term nurture sequence, which was basically two emails a week. Out of that it was pitching that same product over and over again, but at full price. It was, I call it a soft pitch. It's more like, hey, you've seen them in the bottom of your emails I'm sure, like in the P.S., like hey, we also if you're interested in this, we have this product. Which worked fairly well, I mean, nine days to opt in to convert to a customer is good. What they wanted to do was they had a lot of different products that served a couple of different audiences. Immediately when they opted in, unless they opted in via a specific opt in, they didn't know which audience they were. What I wanted to do was I wanted to basically put that front center. I mentioned it a little bit earlier on beforehand, is we can know before they opt in what they've already looked at, through JavaScript and cookies and local storage on their browsers, and that's all in the tech world. If we know what they looked at, then we kind of know what audience they're in. Instead of just pitching them that one thing on the back end of the opt in, let's pitch them the product that makes sense to them. That was the first step, was to really try to put that in place, which made a huge impact. I mean, that was just, that initial just, hey, let's look at the blog posts that they're looking at, and store that data. How many did they look at? How frequently did they look at? Based on that, let's position that product offering that's that tripwire product, if you will, for the next 24 hours at that discount, that's the product that makes sense for that audience. That shortened it almost to three days immediately, because people were more receptive to that offer because it made sense to them. Then there were some tweaks we made to the landing page, to the copy, based on some feedback that we got from those people that actually bought the product during that time. We made some optimizations, and that even shortened the time to first purchase. Kathleen: It's interesting to listen to you talk about this, because obviously the examples are eCommerce, but in my head I keep asking myself, is there anything here that doesn't apply to another type of sale? For example, like a complex B2B sale. I'm not hearing anything that's so specific to eCommerce. It's really just, if I'm understanding you correctly, it's really just about looking more closely at their behavior, and using that behavioral information and those patterns that are created to serve up information that's more directly relevant to their interests. Is that right? Jason: Absolutely. I mean, it just goes back to business in general. If you go to a conference, let's say you go to a conference with all colleagues of yours, they're in a similar business or industry than you are. You're going to talk to them in a different way than if you're going to a higher level conference where your customers might be. It's also a matter of awareness of the person that's viewing your online store or your website. Have they never seen you before, or are they intimately familiar with you and they know your name, they know your services? It's that buyer journey that happens with everybody, whether they're buying a pack of gum or they're buying some service that's going to cost them $10,000 a month. Obviously there's sales cycles, and that all comes into play, but it's the same business. You want to earn that trust. You want to speak their language. If you know the problem that you're proposing a solution for, then that person's going to be more receptive to hearing you. When you hear, that's where the conversion is. It's a matter of just taking them along that journey in a proper way, whether it is a complex B2B or whether it's a transaction where you just pull out your credit card and put it in. How Difficult Is It To Implement? Kathleen: This sounds straightforward on the one hand, the concept is straightforward. Then on the other hand it sounds really intimidating in terms of being able to execute it. Can you talk through how complex this is, and is this something that the typical business needs to hire a developer to do for them, or are there tools out there that make it really easy to do this? Jason: Yeah. I mean, it's as complex as you want to make it really. I like to try to keep things as simple as possible. I mean, I even, I have a thing on my white board, what would this look like if it was simple? Because we can over engineer everything. Once you start thinking one thing, it leads you to another thing, and you're going down this long rabbit hole, and you're like, "Oh my god, I don't know how I'm going to even do this thing." What I try to do is, if you come to me and you have decent enough traffic, you have decent enough sales, and we can have a conversation that's around potentially segmenting your audience better, if you don't do all that already. By segment I mean more so than customers versus non customers. If you're actually doing anything in regards to helping your customers move along the journey, meaning are you doing regular email sequences? Are you blogging? Are you doing these other things? If you are, then it's as simple as starting to think about what problems or what products are related? Let's just say you have a product that solves a problem that, let's say a developer has. As a developer I might have a problem where I need more RAM, or more compute power. If I go to a website and it just says, "Hey, buy this hard drive, or buy this RAM, or buy this monitor." Okay, but if I clicked on a blog post of theirs that talked more about compute power for my computer, and then I went to their product page and then it gave me three products that could help me there, I'm more likely to buy from there because they've already positioned a couple of things based around what I know, and I didn't sign up or anything. You can just start thinking about the product that you have and what problems that solves. That will help you start to build these things out. Keep it simple. Write it down in a notebook, or write it down in a document. You don't need a overbuilt tool to do all this stuff, at least initially. We mentioned Shai before. Right Message is a tool that you can build these. You don't need code. They give you a piece of code to put on your website, but you can build these in a visual editor. There's other tools out there as well. Initially it's really just even that widget we talked about earlier about, hey, you might like this content. On a lot of WordPress websites you can build that. There's plugins out there that would help you do that stuff. You don't necessarily need the code for that either. Keep it simple if you haven't done it yet, and see what sort of results you get. I mean, if you come to me, and usually people that do come to me, they already have this idea, they have the traction. That's why I said it earlier on, it's an established online business that I help, because they have the traction, but they want to increase more sales, they want to increase better brand relationships with their customers. They kind of have an idea that they can do this, they're just not sure what the strategies and the methods to go about doing it. What Kinds Of Results Can You Expect? Kathleen: Yeah. Are there any rule of thumbs that you use for like what kind of improvements that, on average, you think businesses can expect to experience if they go from not being contextual or using personalization to once they've done it? Jason: Yeah. It's hard, it's really based around what the price point is, to be honest with you. I feel like if it's a sub $100 product and/or service, people are more impulsive and you could probably see a quicker uptick in the percentage based around that. If it's north of $100 thing, then it's going to be a slower growth. You kind of need a little bit more time and data to see what's actually going to work and pull the triggers. On the other side of that is that those that are north of $100, you could ask existing customers certain things, which I would suggest things like, where were you when you bought this? What problem did it solve? How has it been since? By asking those questions of existing customers, you can help shorten that on the front end of it. I mean for me it's such a general rule, but I always say you could get 3% to 5% of anybody you talk to, to buy something. Obviously that's a very general rule. I always want to push that a lot higher than the 5%. What I try to do is I try to get the pages in which people are landing on for the purchase like 30% or more. Trying to get the messaging right, trying to get the distractions away from the page, because that's what a lot of eCommerce sites do. Just case in point, look at Amazon, they don't do a lot of that. Once you start going into their checkout process, the closer to your wallet that you get with Amazon, they remove everything. A lot of people don't even realize it. A lot of customers anyway, don't realize that the navigation goes away, continue to shop goes away, contact us goes away. All of these things go away as you start moving closer and closer to actually paying. Who better than Amazon to follow? Because they have the traffic, they have the data, and they publish a lot of these experiments for people to look at. I always try to, obviously depending on the price, I try to figure out what their baseline is. I want to always try to 10x the ROI that they put into me for their business. Kathleen: That makes sense, yeah. I kind of figured the answer when I asked that question might be some form of, it depends, so thank you for humoring me and answering that. Kathleen's Two Questions Kathleen: Well I'm curious to hear your answers to the two questions I usually ask my guests. When it comes to inbound marketing specifically, who do you think is doing it really well right now? It could be a company or it could be a person. Jason: Yeah, I mean, as far as inbound marketing, I'd have to say somebody that does it really well is Chris Marr. He runs the Content Marketing Academy, and he's a marketer that obviously he runs workshops for larger companies. What he does well and how he talks about what he does, it's always it's like the softest sell possible, and then you're just like, "Hey, yeah, I want to go to Chris, because he knows what he's talking about and he gets great results." His methodology and everything he talks about, it makes perfect sense. For me, I've known Chris a few years now. I've had him on my own podcast. It's just, I don't know, it's simple but yet so highly effective that it's sometimes like, hey, this is easy. Kathleen: How did I wind up buying from him? Jason: Yeah. You wonder what's going on. Yeah, if it's somebody, I would recommend checking out Chris Marr if you haven't already. Kathleen: That's a good one. I'll put that link in the show notes. Then with digital marketing changing so quickly, and especially the field that you're in, it can be very hard to stay up to date on all the new developments. How do you personally stay educated? Jason: That's a tough one. I try to, because I toe the line between tech and marketing, there's a lot of noise. What I try to do is I try to curate a lot of what I see. For me, Twitter is my home away from home, if you will. I get educated through Twitter, and who I follow there, and really put together lists on my profile that are really targeted to specific people that are knowledgeable in the space. I'll go to Twitter first to just see what people are talking about, and things of that nature. If it comes up one, two, three times more than the first time that I see it, then I'm like, okay, let me see if this is something of interest. Then what I'll do is I'll sign up to specific newsletters. Some of the newsletters that I sign up to, I may only sign up to it for a month or two and the unsubscribe, but it'll get me the information that I really need at that given point in time. I really try to reduce the amount of noise and distraction, and so I kind of use that just in time learning strategy where, okay, Facebook's changing something in their ad algorithm or whatever, now while I don't do that, my clients do, so I want to be up to date on what they're doing, at least knowledgeable to have some sort of conversation if they ask me a question. I'll go check out that for a little while. I'll talk to some people that I know in the industry, say, "Hey, what's going on over here? Is this something I should pay attention to, or is this just noise?" It's really curated, and it's more outreach for me than letting it all come to me in a flood. Otherwise, I would never get any work done. Kathleen: Yeah. I hear that. Who are your top, let's say three favorite people to follow on Twitter? Jason: Well, that's tough. For business and products, I would say Justin Jackson is probably, he's always interesting to follow because he learns out loud. He tries things. He owns a product business himself, and he's been in the product game for a long, long time, and he knows about that space. In the online world for me, business wise, as far as product goes, Justin Jackson. Chris Marr I follow. He shares a lot of interesting content, marketing links, and strategies, and that sort of thing. I follow him. Then one that I've always followed for a long, long time, probably since day one of me signing up to Twitter, is Paul Jarvis. I've tried to model my business after what he does, which is I'm small potatoes compared to what he's able to do at this point. He's always remained small, and he's built his business designed around him and his lifestyle. That's how I've built my business over the past nine years, is around the life that I want to live, and so if I start going down the rabbit hole of thinking of scaling up, and hiring, and agencies, and growing in that world, while it's attractive, it's not actually what my long term game is. Seeing Paul saying, "Hey, I'm going offline for a couple of months. I'll see you in December." Whatever it is that he does, it's like, oh yeah, that's why I do what I do. He's kind of almost like a grounding rod for me. Kathleen: That's interesting. I'll have to check him out. Any particular newsletters? You mentioned that you subscribe to a few newsletters. Are there any that have stood the test of time, that you haven't unsubscribed from, that you really love? Jason: Val's is one. Kathleen: Yeah, Val's great. Jason: Yeah. She's one. Another one that I really like is Margot, what's her last name? (Margot Aaron) She's a straight shooter. She kind of pokes, she's a marketer herself, she's a copywriter, but she pokes fun at marketing. She's one that I follow because it's like, hey, here's a headline that you're supposed to read, and here's a button that you're supposed to click, but if you don't really want to, you don't have to. It's kind of like allows me to inject my own personal brand into what I do. Because as a business owner, I know that my customers come to me, they could get what I do by going to anybody that does a similar thing, but they come to me and they become a customer of mine because there's something that I'm putting out there that they jibe with. My personality comes through in a lot of what I do, my website and all that. I wear being a New Yorker on my sleeve. I'm a pretty straight shooter too. I try to over communicate in some respects with my clients. They sort of appreciate that, and so I call my clients on certain things, I wrangle them in when they need to be wrangled in, and I challenge them. That is what most of my clients have said that that's why they stay on with me, is because I don't just do what they ask me to do. I help them along the way. Kathleen: Yeah. That's great. If you remember Margot's last name, let me know, because I'll put that link in the show notes as well. Jason: Will do. Definitely. You Know What To Do Next Kathleen: Sounds like a really good one. Well if you're listening and you like what you heard or learned something new, of course I always love it when you leave a five star review on Apple Podcasts. If you know somebody else doing kick-ass inbound marketing work, tweet me @workmommywork, because they could be my next interview. Thank you so much Jason. This was really interesting. Jason: Yeah. Thanks for having me. I appreciate it.  

The IMPACT Agent podcast guest today is Hunter Harrelson. Hunter is an encyclopedia of vacation rental management and the owner of Beach Ball Properties, an up and coming juggernaut, vacation rental management company in Orange Beach, Alabama. Jason Will and Hunter will discuss the current market, trends, and the ins and outs of beach home and condo ownership, investment, and vacation rentals. Beach Ball Properties is a business that uses all the talents and skill of the Harrelson family that competes with huge brands with savvy marketing expertise, leveraging technology, and not doing things "like it's always been done." Have you ever considered owning or investing in beach vacation property? Then this show is for you. Big Questions 1. Why has the Alabama Gulf Coast become a year-round vacation destination? 2. What is a typical ROI on vacation rental property, homes and condos? 3. Has technology and online shopping changed the vacation rental market and industry? 4. Why would an owner use a vacation rental management company? 5. What is Beach Ball Properties doing differently than their competitors? 6. Why is considering Alabama Gulf Coast beach and vacation property investment a smart idea? Quoteables and Tweetables We took my financial advisor experience. We took my dad's construction experience. My dad even owns a hair salon. I took my selling experience and Ginger took her legal and we kind of threw this into a pot and mixed it up and have concocted this beautiful marketing plan that seems to work. - Hunter Harrelson I'm not ashamed to say that I think my good old country boy, southern voice really sells. - Hunter Harrelson People are going online. They're going to Airbnb. They're going to VRBO. They're going to Hometogo. They're going to Trip Advisor, where ever they can and they're doing the same thing you're doing on Amazon, but they're doing it for rentals. Vacation rentals have become the same way. - Hunter Harrelson What is Beach Ball doing differently?I'm selling successfully and I'm taking care of the properties, but I need more inventory in the bag to be able to promote to people. - Hunter Harrelson There's signs going up everywhere of new complexes because the demand is there. If the inventory is there, the people are coming, not to steal a quote from Field of Dreams, but if you build it, they will come. - Hunter Harrelson The market's very, very tight. You're not going to find much of anything on the beach. - Jason Will I always said there's two different types of investors I'm looking at. Some are strictly looking for that ROI, but there's some people that it's a little bit of a tax write off for them. - Hunter Harrelson The interesting thing is that it's not quite like a stock because you actually own it and can physically use it.You're always going to make some type of money to put towards that mortgage. If things do get tough or if things do get tight in a couple of years, call JWRE and list it for sale. - Hunter Harrelson You don't have to be on the beach to make ROI. - Jason Will You're going to pay higher insurance premiums than a traditional home in your home town, but you're not self-insuring. - Hunter Harrelson We have all the same things Florida has, but lower taxes. - Hunter Harrelson You're not going to find success the same way they did, but constantly adapting and changing and looking for the new technologies. - Jason Will Hunter Harrelson is like an encyclopedia of vacation rental management. - Jason Will   ////////////////////////////////// We would like to know what you think about the IMPACT Agent podcast. Do you agree with Jason? Did any of these ideas help you? Let us know by contacting us at jasonwill@southalabamaliving.com. Thanks for listening. Contact Jason Will Real EstatePrompt and professional service is our guarantee. JWRE's goal is to be informative and helpful. Through our service, we hope to earn your business with our exemplary level of service and extensive local knowledge of the Mobile & Baldwin County area. IMPACT Agent is recorded and produced at Deep Fried Studios - Mobile, Alabama.Producer: Johnny Gwin  

In this episode, Jason Will sits down with Orange Beach, AL RE/MAX Real Estate Agent Dusty Cole. Dusty candidly shares his very uncommon transition from part-time agent to full-time agent while still maintaining a full-time position with his established family business. Plus, Jason and Dusty discuss the fundamental core qualities that you need to make that jump to a professional and full-time real estate agent. Lastly, Dustin shares his thoughts on making your own path, knowing your "Why," defining freedom, building your real estate career like a business, and the importance of creating habits and being yourself. Dusty Cole's Real Estate Core Qualities for Success: 1. Good communication skills 2. Consistency and strong work ethic 3. Discipline 4. Learning based mindset 5. Commitment to go "all in" Shareables & Quotables I am good communicator. I believe in work ethic and consistency. Whenever I made the transition to real estate I treated it like a job, a career. - Dusty Cole I looked at Real Estate as a long term play. We're going to be building a business. We approached everything in that way. - Dusty Cole The reality of real estate is a really slow build and just because you know people doesn't mean they're going to hire you. There's a lot to learn, and it's just it's not as easy as it looks. - Dusty Cole Agents are starving for mindset because this industry will beat you down. You're dealing with people who are highly emotional based on the amount of money they're about to invest and on the fact that this is their place of residence, this is their shelter. - Jason Will One of the things that this business is or that defines professionalism is that you know being the trusted advisor means not getting wrapped up in the emotion of a transaction - Jason Will One of the beautiful things about this industry is that you are forming relationships. If you're doing it the right way. You're forming in some cases lifelong friendships with these people. - Jason Will The freedom to build my business, however I want. That's the freedom that I love about Real Estate. And if I make a mistake. It's on me. I suffer the consequences, and I'll learn from it. - Dusty Cole If you're going to approach me about getting the real estate business the first thing we're going to do is redefine freedom. - Jason Will If you're going to sell real estate, the goal needs to be to sell eventually full time, if not get out and do something else. - Jason Will We have to create habits. If you're not consistent with prospecting you're going to have a roller coaster type business of income. - Dusty Cole What's important to you in terms of your "why". At the end of the day you're "why" is about a legacy and leaving behind something you're proud of. You don't want to be on your deathbed and go I could have done more. - Jason Will I definitely think the amount of agents and the amount of part-time agents in the part of an amount of hobbyist is a problem. - Dusty Cole I think we could educate the consumer and help them choose real estate agents. - Dusty Cole The best way to educate the consumer to reach the masses to do it on a broader scale possible is to use video and social media. - Jason Will A common thing that I hear is "I don't want the spotlight" but I'm trying to connect Agents back to the responsibility they have to their customers and the professional industry. - Jason Will Just be yourself on social media. What could be the harm in conveying who you are? To your customers and community at a broader scale, you're doing it already one on one. - Dusty Cole Connect to your "Why". Connect to what drives you. As long as you know what it is and its not immoral or unethical, it's OK. - Jason Will One of the greatest gifts that I got was somebody permitting me to be selfish with my "Why." - Jason Will A lot of these things that we know and understand in our business today is because we're learning based. We hire coaches because we have a commitment to learning and discipline. It's not being a hobbyist. It's treating real estate like a business. Is real estate something that I think could be the vehicle for my legacy? - Jason Will            

Today's episode is with Jason Will. Jason is the CEO of Zipkick, which is a platform for brands to deploy a multitude of digital marketing at scale. When not in entrepreneur mode, he trains for half marathons, often is traveling and always on the hunt for a memorable food experience.We discuss the following:How building a diverse global influencer community has solidified Zipkick within the industryHow hiring from within their influencer community has created a unique company cultureZipkick's new platform that allows freelances across the globe to connect and collaborateResources Mentioned In The EpisodeEmail: jason@zipkick.comWebsite: zipkick.com Jason’s Instagram See acast.com/privacy for privacy and opt-out information.

Jason Will welcomes back into the Deep Fried Studios the beautiful and talented (and wife) Diana Will. Diana shares what she has been up to with Movement Mortgage, what makes them so innovate and different in the world of real estate mortgage. Jason also discusses the importance of listening, learning based mindsets, video marketing, and creating activation content. Plus, the Wills share the inspiration and reasons for starting the 2019 IMPACT Agent Conference, their biggest highlights and what to expect with IMPACT Agent Conference Two in 2020. Key Takeaways: 1. Movement Mortgage is an innovative and purposeful real estate mortgage company worth looking into. 2. Realtors need to look at some of the newer and innovative mortgage products and programs that are available. 3. Diana is drawn to the mortgage side of real estate. 4. The importance of cultivating a student and learning based mindset for your real estate career. 5. Activation content, especially video, is an incredibly powerful marketing tool. 6. Choose serving or selling. 7. Listening is the biggest role as a realtor. 8. Chasing money will not be fulfilling for most people. 9. Focusing on proof over promises in presentation and sales. 10. Your income is a direct reflection of the impact that you're having in your local market. Resources:  Diana Will  -  Facebook | LinkedIn Movement Mortgage  -  Website | Twitter   Shareables and Quotables Movement Mortgage it's a great company with a very deep culture. It's really culture over everything else. - Jason Will Part of the mission statement is that profits do matter, but that really does come at the bottom of the core values at Movement Mortgage. - Diana Will I love the way the company gives back to not only the community and third world countries, but they also combine the two. - Jason Will I love leverage, and I love the freedom that it gives you. And so I can take care of the people that I want to take care of at a high level. - Diana Will The traditional mortgage process is, you only get to the underwriter once everything else is viable. And so Movement Mortgage reverse engineered the process to where everybody goes to the underwriter as long as the loan officer sees that it's a viable loan. - Diana Will A big part of my talk at IMPACT was about activation content. Putting content out there that triggers buyers and sellers in the market. - Jason Will Activation content is the next best thing to getting belly to belly. - Jason Will I really try to listen to what my clients need. And if funds are tight, I structure the mortgage to where whatever they can get back; they get back. - Diana Will Math has always been my strong suit. When I was in real estate, the mortgage side always was an appeal to me, and so I led with that. - Diana Will I love that I can build a team. So I'm putting a team together within Movement Mortgage. I love that they have the systems together. And to me, Movement Mortgage really has just a much bigger culture than what we had built already at JWRE. - Diana Will JWRE is known for innovation and so is Movement Mortgage. So it's just a bigger scale, and it gives me a platform to serve what we've already built. - Diana Will I want agents to understand how being learning based, what kind of an impact it's had on my life. And wanting that for other people and trying to push that. - Jason Will I always want to support realtors. I was a realtor for 14 years. I'm still passionate about the industry. - Diana Will If you don't schedule it, it won't ever happen. It doesn't exist if it's not on your calendar. - Jason Will When you force the creative and really sit down and put your heart out there it feels good. - Jason Will I love the leverage aspect. Money does buy freedom. We have our groceries delivered, that's freedom. I don't have to spend two hours at Publix every week. - Diana Will Commit to serving, not selling. - Diana Will Serving is asking questions and figuring out what's important to the people that you're working with. - Jason Will The best salespeople Lou Vickery has ever trained have asked the most and the best questions. - Jason Will Our job is to be good listeners. That's our role. That's how we serve. - Jason Will New money. New money. New money. There's nothing wrong with focusing on new money. Everybody makes money, and it's okay to get paid for what you do. If you do it well, you get paid a lot of money, and nobody should feel bad about it. - Jason Will If you're focused on the end result and what that end result is going to bring to you and you're just obsessed with the superficial part of it you're never going to find fulfillment. - Jason Will There's so much new money to be found when you focus on the process, not the result. - Jason Will I think that we have a job to help people pay their own mortgage. - Diana Will When you show up as a student, you're challenged to think about, to reflect on, to dissect the way you're doing business because we can always get better. - Jason Will The focus of your listing presentation needs not to be focused on promises but proof, provide the proof of your service to showcase who you are. - Jason Will The listing presentation should be all about the buyer. - Jason Will Our job is to find buyers. And using psychology to think about who this buyer's going to be then activating them and bringing them in. - Diana Will I think bringing some transparency to real estate is smart. I think there's a lot of over promise, under deliver in our industry. - Diana Will Let the proof do the talking and stop trying to sell. - Jason Will If 3,000 new agents would have been at Impact One, then we would have 3,000 agents making huge impact in their lives. - Diana Will Your income is a direct reflection of the impact that you're having in your local market. - Jason Will Podcasting is fun. Even though you drug me here on date night. - Diana Will Movement Mortgage LLC supports equal housing opportunity. NMLS 1740691. And my cell phone number's 251-508-1336 if you have any mortgage questions I'd be happy to answer them. - Diana Will

In this episode, Jason Will discusses the importance of developing a learning base mindset and recaps some of the highlights of the recent IMPACT Agent Conference with Roberts Brothers realtor Deborah Mann. Deborah shares her journey from lawyer to mom, to homeschooler to finally real estate agent and all the ups and downs of life in between. Dipping into the last of her emergency funds to pay for a Floyd Wickman sales training seminar and a coach/speaker Deborah found some sales insights and formulas that worked for her. Since then Deborah has built on that strong foundation, and daily she adds Youtube instruction and virtual coaching to search for new tactics to procure business in a shifting market, and develop the right mindset. It's never too late to discover your strengths, passions, lessons, and coaches to help you achieve your goals and overcome your perceived limitations and barriers.   Resources: Deborah Mann - Website Deborah Mann - Facebook   Quotables and Tweetables I learned so much of this year's IMPACT Agent Conference. It was really divided in three parts: mindset, technique, and marketing. - Deborah Mann Real Estate is more go out and talk to people, and we had been taught that it's all about conversations, it's about talking to people, but it didn't mean anything until I started doing it. - Deborah Mann They required us to talk to a certain number of people every week and all of a sudden, whoa I started getting business. - Deborah Mann A realtor's job is to talk to people. That is their job description in its simplest form. - Jason Will People that have no plan B, like if there's only a plan A, those people seem to be able to find a way to build a sustainable business. - Deborah Mann I hear agents say is that when they leave an event, they're disappointed, they were expecting to get a magic bullet or a magic pill, something that is just going to revolutionize their business. - Jason Will I want to be like the successful group over here, and they're all going to this class. I'm going to this class. So I did. And it made a huge difference for me. - Deborah Mann I don't have a huge sphere and most of the people who know me have only known me a relatively short period of time. And so I had to do something different. - Deborah Mann You have to evaluate, take stock. Who am I? What can I bring to the table? Why should anybody do business with me? What do I have to offer? And then later, how am I going to get business to begin with?I realized I can't be like everybody else because I don't have what everybody else has as far as the history here. - Deborah Mann If you are from somewhere, you were born and raised, your foundation of your business should be your SOI. - Jason Will I've learned online that real Estate is really math. There are formulas, if you do certain things, it's like a computer program. You do A, B, and C, you can expect D, E, and F. And so I thought I'm going to start doing A, B, and C. - Deborah Mann I just started setting goals to try to talk to at least 50 people a week. This month right now (April) by the end of the month, which is now, I think I've closed about 800000. - Deborah Mann I want people to hear is that you were searching for new tactics in things, how to procure business in a shifting market, but you're also finding mindset. - Jason Will Too many salespeople want everybody to like them, but you need to work with people that like you and you like them, that you're kind of alike. - Jason Will If I'm going to have my own business, one of the perks should be to work with people that like me and I like them because we connect. - Deborah Mann If I talk to enough people, I should be able to find the people that I should be working with. And then I don't have to work with the people that would be better off with somebody else. - Deborah Mann Learning is kind of like anything in life that produces results. It's continual. - Jason Will Being a learning-based realtor means always learning the market, learning the nuances of working with different types of people, and especially identifying buyers. - Deborah Mann Marketing is not only, how do you communicate to your potential customers, but it's also identifying who are your potential customers? - Deborah Mann Somebody may not be the smartest agent out there, but they may have something else. They may have this huge heart and could care less about the commission, at the end of the day, it's all about service. - Jason Will Having this learning based mentality, I really believe the better I understand who I am, the better I'm going to be able to help my people who are out there waiting for me to get ahold of them. - Deborah Mann I have to make a choice every single day to quiet those voices, those insecurities, those demons that want to just say, "Woe is me. You might as well just leave the key on the table, you're going to be homeless now. - Deborah Mann Here's what I do is I sit by the Deborah Mann's in class. That's my secret sauce. - Jason Will  

In this episode, Jason Will speaks with Wealth Without Wall Street financial coach Joey Mure. Joey is a long time practitioner of infinite banking and shares his five pillars of creating passive income on the road to financial freedom. Learn how to benefit from the use of assets that you already have, life insurance, real estate investments, managed cash flow, and some little known helpful tax codes and strategies. Lastly, Jason and Joey talk about the upcoming IMPACT Agent Conference and the importance of professional coaching in your career and your financial life. It’s time to stop trading money for your time and start investing in your own business. See & Hear Joey Mure: Impact Agent Conference 2019Started by Real Estate Agents for Real Estate Agents. New Orleans, LA - April 11 - 12, 2019 BUY TICKETS HERE   Big Questions: 1. How do you build Wealth Without Wall Street? 2. What is passive income? 3. What are some little known tax codes that can benefit a sole proprietor by redirecting money into passive income? 4. What is the differences and benefits of a tax accountant and a tax strategists? 5. What is a realistic business outcome from investing in a year of professional coaching?   Joey Mure’s Wealth Without Wall Street 5 Pillars 1. Cashflow is just simply the money that is going out the door, unnecessarily, or unexpectedly that I can get coming back towards me. Be more strategic with how you pay debts off so that it increases your cash flow. 2. Tax strategy. Pay Uncle Sam less so that you can use that money to create passive income and personal wealth. 3. Life insurance. It's a way that we can create our own banking system, and use that to fund all multiple passive income assets. 4. Real Estate Investing 5. Lending   Resources Have questions about the tax stuff? CLICK HERE >>> Want to know more about building passive income? CLICK HERE >>> Quotables & Tweetables Wealth Without Wall Street exists to give people alternative ways that they can create passive income. - Joey Mure The purpose of Wealth Without Wall Street, passive income must be greater than your monthly expenses. - Joey Mure I think the biggest problem that we face, whether we're a 1099 contractor, whether we're a real estate agent, whether we're a business owner or an employee is we're continually trading time for money. - Joey Mure The goal that a lot of people, like yourself, these experts in passive income, isn't the goal that you want for your clients to be thinking about any extra money that they can create, whether it's tax savings or any extra that they can maybe shave off of their monthly expenses? The goal is to try to generate passive income with that money, not just spend it. - Joey Mure I can spend that money today on these things that really aren't going to create more freedom for me, or I can use that money to create freedom. - Joey Mure if your business, the success or failure rests on your health, your ability to get out of bed and work, like if you have an accident or you get sick, ill, if your business just stops, then you don't have a business. - Joey Mure The E-myth book is about creating a way that you're replacing yourself in each of these roles that are required for your business to grow so that it's not dependent on you in each one of those roles. - Joey Mure People want to invest in real estate, that's great, 10%, 12%, 15% for real estate returns. Investing in your business, thousands of percent return. - Joey Mure If you're paying over a $100,000.00 in taxes, you absolutely need to use tax planning as a strategy. - Joey Mure Tax accountants typically look in the rear view mirror, tax strategists, or planners will look forward, and they'll say, “What is possible in the current tax plan that we can then use to our benefit?” - Joey Mure As a sole proprietor, there's one small thing that I want to make, that has a big impact, if you could just switch to an S-Corp, that's an LLC, operated as an S-Corp. - Joey Mure As a business owner, in this case, and escort owner, you can rent your house up to 14 days a year tax-free. You get to rent your house from you; personally, your business will rent it from you personally for 14 days. - Joey Mure As an S-Corp, and as a C-Corp you actually can, your business can pay you generally speaking up to a 100 days a year where you're working overtime, or on odd hours, or weekends. - Joey Mure You can get up to $75.00 a day from your business to you personally up to a 100 days a year, so $7500.00 per you, definitely some things that you should be taking advantage of. - Joey Mure It will never happen if you don't take action. - Joey Mure Every little bit of passive income that you're able to put aside is putting you light years ahead of your competitors, of your peers. - Joey Mure I think one of the biggest objections for people that are at that kind of critical point where they're starting to make some money, and they need to go to the next level is coaching. - Joey Mure The more you pay, the more you pay attention. - Jason Will If you are holding yourself accountable, you're doing your coaching homework; you're doing everything they tell you to do, then you're looking at doubling your business year over year. - Jason Will I'm chasing these other things, and right under your nose, you could have an amazing passive income business, you just have to know to focus on it. - Joey Mure I have never had somebody who is coachable, who has a growth mindset, who said that coaching was the biggest waste of money ever. - Jason Will You may not find the right coach the first time around. You just keep going. Eventually, you'll find somebody that clicks. - Jason Will

In this episode, Jason Will speaks with IMPACT Agent Conference speaker Jeff Cohn of Elite Real Estate Systems and The Team Building Podcast. Jeff shares his wealth of knowledge on team building, leverage, culture, lead gen, lead conversion, accountability systems, and strategies that can help any agent go from 70 to over 700 sales. What are all the barriers holding back agents to have the sales, job, and lives that they can only dream of having? Learn how to 10X your conversions by leveraging your sphere of influence and getting the highest ROI and ROT (return of time) by working smarter, not harder.   Jeff Cohn’s Team Building Formula: 1. Recruiting talent. Agent talent, staff talent, finding great clients to work with, and recruiting the right people. 2. Retaining your talent by offering value. 3. Offering continual training.   Sponsor: Impact Agent Conference 2019Started by Real Estate Agents for Real Estate Agents. New Orleans, LA - April 11 - 12, 2019 BUY TICKETS HERE   Quotables and Tweetables If you want to create a leverageable business, stop servicing, focus on building a business. If you wish to have a scalable business, you have to have a scalable way to increase leads. - Jeff Cohn Agents love working sphere leads. That's what they're best at. Those needs are the easiest to convert. Internet leads are hard. - Jeff Cohn Everyone wants the easy solution, and they think if they spend money on it leads are going to land in their lap that are simply like easy to convert. - Jeff Cohn What people don't recognize is it's not just about return on investment, which is ROI. It's return on time. The Internet lead might've been less expensive, but that sphere lead makes way more sense because an agent is going to spend way less time on it. - Jeff Cohn We try to place our agents in the place we believe there'll be the most successful in the least amount of time with the least amount of energy. - Jeff Cohn If you want to make the most amount of money in the least amount of time, you should create a vehicle that services the transaction, and you should not be trading time for money. That's a job, not a business. - Jeff Cohn If you're building a business, you have to work smarter, not harder, and you have to teach other agents to service. - Jeff Cohn I'm now teaching my agents to stop selling real estate and focus on building their business underneath my umbrella, underneath the Berkshire umbrella. - Jeff Cohn I quit my job, and I started teaching other people how to do the job I was really good at. - Jeff Cohn Success is having a legacy of investment properties and investments that are helping me in a residual way and not having to be out incumbent upon my leads to be able to get my next commission that comes through. - Jeff Cohn

On episode 14, I try something a little different and interview a travel startup entrepreneur in Jason Will of Zipkick.  Very few people know about Zipkick but it's hitting the scene hard with the product they've built so far, the ambassadorship program with travel bloggers they've put together and the mega road trip they're on right now. […] The post TBB 014 – Jason Will of Travel Startup Zipkick appeared first on Travel Blog Breakthrough.

Jason Will is the co-founder of Zipkick, a startup that's changing the travel industry and making it easier on travelers. Find out the obstacles he faced and overcame to launch the company.  See The Show Notes.