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We are coming for ya Hartford Union High School!
We are coming for ya Hartford Union High School!
Katrina Cravy-Letterman Jacket (1/29/24) by 96.5 WKLH
Katrina Cravy-Best Kisser (1/29/24) by 96.5 WKLH
Gaining media attention may not be an ongoing goal for many growing businesses. However, a former TV host and Emmy-award winner in consumer reporting explains that if we can pitch the media effectively, we can sell anything to anyone.Katrina Cravy is the author of On Air: Insider Secrets to Attract the Media and Get Free Publicity. This easy-to-read book also has far-reaching applications, for presentations, pitches of any type, and YouTube videos.This fast-paced conversation includes Katrina's impactful H.A.V.E. formula, the power pose, the seven-second rule, killer-filler words, and much more.
Charisma and communication, find out what it takes to be the most charismatic, effective communicator in the room. Communication Advisor and Emmy Award-Winning Journalist, Katrina Cravy shares how belief in oneself and grace go a long way when it comes to following your passions.
In this episode, I chat with Katrina Cravy, the co-founder of CharismaQ, and an Emmy award-winning TV personality. We talk about the 6 steps to create a personal brand and show up as the best version of you, how to utilize strategic questioning to increase sales, and how you can show up and make a good impression even on zoom!
Katrina Cravy-Dear Gino (8/21/20) by 96.5 WKLH
Nowadays virtual meetings have become a crucial part of doing business. In this Expert Insight interview hosted by John Golden, Katrina Cravy discusses how to improve your virtual sales presence.
Katrina Cravy-Beat Saber (4/16/20) by 96.5 WKLH
Katrina Cravy-Turtle Soup (3/5/20) by 96.5 WKLH
Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success. Welcome back to another episode of the Foot Traffic podcast! As an entrepreneur, we have enormous dreams and we want big results - like yesterday.⠀Our high expectations and standards can be hard to live up to.⠀It’s not about working and hustling all day and night sporadically. (That will only lead you to burn out). The massive leaps we are looking for actually equate to consistent action every single day in our business. It’s really about one step at a time. Ask yourself what is ONE thing you can do today to keep moving forward?⠀That one question can lead to a dramatic increase to your bottom line.⠀ Know that sometimes you will get stuck, scared, or frustrated when something doesn’t go your way. Every business success and failure is an opportunity to learn and grow. Doing so will lead to answers.⠀Unfortunately, these are not always the answers you want, but they will stretch you as a business owner.⠀ If you continue to show up and be consistent, your business will thank you for it! This week on the podcast we are talking all about PR and Media with my guest Katrina Cravy. Katrina is an Emmy award-winning TV personality, a TV and radio personality, entrepreneur, and true American-dream believer dedicated to helping others create and communicate a story that sells! Here are a few highlights from the podcast you won’t want to miss: "How can we get on these outlets..." at 2:23 Stacy and Katrina talk about what you can do for a news station to talk about your business. Katrina lets us in on her 'must-have' formula. "This is the biggest mistake I have ever seen..." at 9:38 Katrina reveals to Stacy the biggest mistake she has ever seen in her 20+ year career. HInt, it has to do with your press release!!! "They need to be involved in doing that..." at 18:30 Stacy and Katrina chat about the questions to ask yourself when considering how you can benefit the audience of the news channel. Find out more about Katrina at katrinacravy.com P.S. Are you a part of the Foot Traffic Community?! Make sure to click here to join now! Every Monday I host a live training at 11:30am CST and you don’t want to miss this. I share the latest and greatest strategies that are working for my businesses that will work for you as well!
On this episode of the Wealthy Speaker Podcast, we are talking about how to get noticed by the media. Today we welcome Emmy Award-Winning TV media veteran, speaker and author, Katrina Cravy. With more than 20 years of media experience, Katrina is now a member of the National Speakers Association. She's on a personal mission to help teams and executives be their best on camera and communicate with confidence during the good times and the […] The post Insider Secrets to Attracting the Media with Katrina Cravy appeared first on Jane Atkinson.
Katrina Cravy is an entrepreneur and the CEO of her own firm, Katrinacravy.com, where she specializes in helping C suite executives sharpen their communication message and presence. She's also a keynote speaker on topics like “Taking Your Brand to the Bank” and “Emergency Crisis Communication.” Katrina Cravy is an Emmy award winning reporter and talk show host as…Continue reading ➞ Katrina Cravy, A CEO, Coaching Executives to Shine – Episode 16The post Katrina Cravy, A CEO, Coaching Executives to Shine – Episode 16 first appeared on Mike Malatesta.
Katrina Cravy is an entrepreneur and the CEO of her own firm, Katrinacravy.com, where she specializes in helping C suite executives sharpen their communication message and presence. She’s also a keynote speaker on topics like “Taking Your Brand to the Bank” and “Emergency Crisis Communication.” Katrina Cravy is an Emmy award winning reporter and talk show host as…Continue reading ➞ Katrina Cravy, A CEO, Coaching Executives to Shine – Episode 16
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Today I'm interviewing Katrina Cravy! She is an author and Emmy award-winning TV media veteran. As a former investigative reporter and TV host for FOX, NBC, and ABC affiliates, she's now helping clients get on TV and deliver a winning message. Check out the show notes here: https://www.rachelngom.com/katrinacravy/
If you’ve ever wondered how you can get booked on a show, Katrina can tell you! In this episode she shares her must H.A.V.E. formula to make the media call you! Katrina Cravy is an author and Emmy award-winning TV media veteran. As a former investigative reporter and TV host for FOX, NBC, and ABC affiliates, she’s now helping clients get on TV and deliver a winning message. Katrina is also a wife and mother. Her greatest joy is raising her 12 year old son to be a good human! She’s also the author of On Air - Insider Secrets to Attract the Media and Get Free Publicity. Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth.
With more than 20 years of media experience, Emmy-award-winning broadcast journalist Katrina Cravy has now started her own company to help entrepreneurs attract the media and train executives to be their best on camera. Her book, On-Air – Insider Secrets to Attract the Media and Get Free Publicity promises to make you think like the media and transform the way you market your business to any audience.
Katrina Cravy is an author and Emmy award-winning TV media veteran. As a former investigative reporter and TV host for FOX, NBC, and ABC affiliates, she's now helping clients get on TV and deliver a winning message. You can find Katrina here: katrinacravy.com or Follow her @katrinacravy. This episode is brought to you by the GPS online program which Forbes has stated "helps entrepreneurs become professional speakers." Our program offers a step-by-step system on how to become a paid speaker based on Christopher's 17-year global speaking career. Our global GPS community is in 100 cities, 23 countries, and 5 continents. Join us here: christopherkai.com.
On today’s episode of Brandstorm, we welcome Katrina Cravy, author of the book ON AIR: Insider Secrets to Attract the Media and Get Free Publicity. Katrina discusses how business owners and entrepreneurs can best connect with local television outlets for features and interviews, and how to perform well on-air when given the opportunity. Katrina CravyFormerly with WITI-FOX 6 in Milwaukee, Emmy-winner Katrina Cravy spent more than 20 years as a television news anchor, investigative reporter, talk-show host and radio personality. Now as a professional speaker and communications coach, Katrina is hired by C-Suite executives and large organizations such as Aflac, GE Healthcare and the Salvation Army to boost their teams' communication skills. Shifting GearsKatrina has interviewed thousands of people throughout her career, and her wealth of experience in front of the camera gives her credibility in the communications arena, as well as an understanding of what makes for a good interview and how guests are selected. She enjoys taking people through the process of ensuring they're a great public speaker, whether on camera, in front of a microphone or speaking directly with media. As to why she shifted gears from the anchor desk to more behind-the-scenes work, Katrina explains that she always had a love for entrepreneurs and their stories of how they came up with their product. Prior to one speaking engagement, Katrina decided to abandon her typical presentation about how she started in journalism. Instead, she addressed the prime questions she usually receives: how does someone get on your show and how can they become an expert in one of your stories? That speech was well-received by her audience and a colleague from the Better Business Bureau told Katrina that she was sitting on a mountain of great information for people seeking publicity, or earned media. He insisted that she begin writing her thoughts on the subject. This eventually became content for her book and a new career in communications coaching. The Anatomy of a Perfect PitchKatrina uses the acronym H.A.V.E. when instructing people on how to perfect their pitch: Hook -- Determine why news outlets would want to do a story on you currently. Audience Benefit -- Whether it's for print, radio or television, what is in it for the media's audience? Visual -- You should have something that television can use right away, whether that's a demonstration, artwork, YouTube clips or "B-roll," which is supplemental or alternate footage footage to intercut with the interview. Engaging -- Have fun and be energetic, even if the topic is serious. Show the audience, as well as the producers, that you're engaged. Other Great TipsWhen crafting your email, Katrina recommends starting your pitch with a compliment, referencing a previous article or program from the show, and the reporter or host's name. Let the station know what you can do for them, as opposed to what the station can do for you. It communicates that you're in touch with what they normally broadcast, and that you have content that will fit with their format. If seeking publicity for a specific event, three weeks prior is a safe lead time for you to pitch it to media, Katrina indicates. Phone calls should be made around 10:30 a.m., after the morning news meetings in radio and TV, which typically occur between 8 and 9 a.m. It's very important to not just have a local angle, but to also feature the word "local" itself prominently in your communications. Katrina says that news is dying for local content and it will stand out amongst the hundreds of emails that reporters and producers go through every day. Katrina encourages publicity professionals to get to know on-air talent on a personal level. Take them for coffee, hand-deliver your pitch (or even a complimentary box of donuts for their staff) and take the time to learn what they need. This can often make the difference in being featured or not when coverage involving a national news story may benefit from having a local contact who can speak to the issue. Once going on the air, Katrina encourages guests to think of themselves as the host. While anchors may know a lot about many topics, this is your chance to show you're the expert in one particular area. Biggest Pitch MistakesKatrina says that public relations professionals and companies that do a mass-mailing pitch that isn't personalized, or is too long, often won't be responded to. She says that a quick, individualized pitch that specifies the who, what, when and where of the story is key. She also tells people to avoid repeated emails that ask if the original message was received. Follow-ups are definitely recommended, as guests sometimes fall through and a replacement could be needed at any moment. Follow-ups should never ask, "Did you get my email?" Use the follow-up phone call to re-pitch your story idea. Is Everyone Coachable?Katrina mentions that while many of her clients are life-long learners who are open to critique, some need more assistance than others. She says the right coach tries to find what's going to make that person learn better, as not everyone can go through the same process. Katrina says people often associate fear with public speaking and that it's not inherently natural for people to appear on camera. She urges her clients to recognize the tension that public speaking creates and to address their own fears first. Speakers should know that the audience is already in their corner, as they want to be entertained and educated. What's important is to recognize that the speaker also needs to be in the audience's corner, providing them with needed content in an engaging way. Contact Katrina:Website: www.KatrinaCravy.com
From Emmy award winning consumer reporter to TV host, Katrina Cravy has become a trusted and well known name. Listen as she shares her networking secrets with you
As a former Emmy Award-Winning TV Reporter and Talk Show Host, Katrina Cravy is sharing what she knows about the media, customer service, smart consumer choices and how to get the publicity you deserve. In this episode, we talk about how she made the transition from her day job and how she got over the fear of striking out on her own. Links: http://katrinacravy.com/ www.enterprise-now.biz www.wqyl-db.com
Connect with Emmy Award winner Katrina Cravy to learn how to pitch your business to the media.
Karen Ellenbecker talks with Katrina Cravy, professional speaker, publicity coach and author of "On Air" about how businesses can attract the media to increase publicity and be called on as an expert source. Using her years of television experience, Katrina will tell us what she has learned about presenting your business to the media and how to capture an audience.
OnMilwaukee.com Milwaukee Entertainment, Music, Sports and More podcast
OnMilwaukee.com Milwaukee Entertainment, Music, Sports and More podcast