Podcasts about foot traffic

Small businesses often struggle to compete with dominant chains, finding traditional advertising costly and ineffective considering how crowded the market has become. Attracting local customers without losing them to bigger competitors has become a persistent challenge. Geofencing offers a game-changing approach, using precise location-based technology to engage potential customers when they are near a business. By creating targeted, timely connections, geofencing enables small businesses to increase visibility and drive foot traffic while staying competitive against larger brands. https://www.youtube.com/watch?v=H3U_CXdCA_4 Barbara Wardell and Ernesto Cullari are dynamic figures in the advertising world, leading Cullari Media, a pioneering geofencing ad agency. They focus on helping businesses boost foot traffic through innovative marketing strategies and specialize in using geofencing technology to enhance local advertising efforts. Today, Barbara and Ernesto talk about the power and effectiveness of geofencing in advertising, sharing stories of how it can transform small businesses by increasing foot traffic and local client engagement. Stay tuned! Resources Cullari Media: Measured Revenue Growth through Geofencing, Amazon Prime Data, and more... Cullari & Wardell on Facebook Ernesto Cullari on LinkedIn

In this episode of Pathmonk Presents, we welcome Brandon Rhoten, Chief Marketing Officer at GroundTruth, a media platform focused on driving foot traffic to physical retail and restaurant locations.  Brandon shares invaluable insights on how GroundTruth helps businesses measure the effectiveness of their marketing efforts in driving real-world results. He discusses the importance of clear storytelling in B2B marketing, strategies for effective website lead generation, and the significance of taking calculated risks in marketing.  This episode is a must-listen for marketers looking to improve their ROI and drive tangible business results through innovative media strategies.  

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GUEST: Kim Briscoe, Owner of Kimprints, an art and frame store in Gastown Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode Notes:Title: Market Imbalances, Grocery Retail Boom & The Fed's Next MoveHosts: Bryn Feller and Isaiah HarfEpisode Overview: In this episode of Net Takeaways, Bryn and Isaiah cover major trends in the commercial real estate market, focusing on key shifts in supply and demand imbalances, the grocery retail segment, and the Federal Reserve's influence on market movements. Here are the main takeaways:1. Market Supply-Demand ImbalanceThe hosts analyze the growing inventory in the net lease retail market, which has surged from $9 billion in 2022 to over $24 billion in 2024.The imbalance between available inventory and actual sales is stark, with projected full-year sales for 2024 at just over $10 billion, representing only 40% of the available inventory.Bryn and Isaiah discuss how cap rates need to rise further to help clear inventory and create stability in the marketplace.2. Grocery Retail: The Hottest SegmentGrocery-anchored retail is the current "hot" segment in commercial real estate, drawing interest from institutional investors, family offices, and private investors.The trio of grocery real estate categories—single-tenant, multi-tenant, and shadow-anchored centers—perform differently, with all segments remaining strong despite inflation concerns.The hosts attribute the strength of the grocery sector to its essential nature in driving foot traffic and supporting service-based retail, which has helped brick-and-mortar retail stay relevant.3. Shrinking 1031 Exchange Participation1031 exchanges, which previously accounted for 60-65% of the net lease market, are now down to around 15-20%.The hosts explore how the market is adapting to fewer tax-motivated investors and the emergence of yield-motivated buyers. They predict that 2025 will be a banner year for opportunistic investors, with substantial profits likely in both retail and office sectors.4. Federal Reserve, 10-Year Treasury & Geopolitical RisksBryn and Isaiah discuss how the market has pre-empted the Federal Reserve's actions, with the 10-year treasury yield reacting more to economic forecasts than to the Fed's moves.They anticipate oil prices could rise further due to geopolitical tension in the Middle East, potentially leading to inflation spikes that could delay rate cuts.5. Lighthearted Banter:The episode concludes with a humorous segment about Hurricane Milton, the hosts' personal routines, and a reference to BJ's late grandfather. Despite the seriousness of the storm's impact, the conversation provides a fun and humanizing moment.Key Quotes:"The real 800-pound gorilla isn't Chairman Powell, it's inventory levels. Cap rates have to rise if we want to clear this stock.""Grocery-anchored retail is the hottest thing out there right now. It's the industrial of three years ago.""2025 will be the year we look back and say people made a killing by buying in this market."Actionable Takeaways:Investors should keep a close eye on cap rate movements as the market seeks balance.Grocery-anchored retail remains a safe bet for long-term growth and stability.While the future of 1031 exchanges remains uncertain, yield-based investment opportunities abound.Be mindful of the impact that global events, particularly oil prices, may have on inflation and the Fed's next moves.Next Episode Preview: In the next episode, BJ and Isaiah will dive into new trends in logistics real estate and discuss whether the industrial sector will continue its upward trajectory or face new headwinds.Closing Remarks: Like, share, and subscribe to Net Takeaways with Feller & Harf on your favorite podcast platform. Stay tuned for more insights into commercial real estate and market dynamics.

Highlights:* Statistics show open houses are among the fastest converting leads.* Importance of diverse content creation for each open house.* Agents should prioritize working weekends to meet client availability.* Majority of the industry operates as hobbyists—opportunity for committed agents.* Enhancing open house appeal through ambiance and odor elimination.* Strategic placement of numerous signs to guide visitors.* Fostering a comfortable environment by reducing sales pressure.* Roleplaying as a tool for mastering client interactions.* Establishing daily routines focused on key real estate activities.* Proactively calling neighbors to boost open house traffic.* Implementing a rigorous follow-up strategy post-open house.* Adding client value through personalized home lists and services.* Maintaining consistent engagement with clients via texts and emails.* Agents urged to leverage team support and available resources.

In this Roofing Road Trips, Heidi J. Ellsworth continues the conversation with Greg Hudson of Georgia-Pacific about what is happening in the industry overall and specifically with low-slope roof durability. The exponential increase in wildfires throughout the country along with increased regulations, building codes and corporate demands are changing the landscape of the roof and demanding stronger systems for long-term durability.  Added to that is the immense increase of foot traffic to support those roofs.  Heidi and Greg have a candid conversation about what is happening up on the roof.  Learn more at RoofersCoffeeShop.com!    Are you a contractor looking for resources? Become an R-Club Member today!  https://www.rooferscoffeeshop.com/rcs-club-sign-up    Follow Us!   https://www.instagram.com/rooferscoffeeshop/?hl=en  https://www.facebook.com/rooferscoffeeshop/  https://www.linkedin.com/company/rooferscoffeeshop-com  https://www.tiktok.com/@rooferscoffeeshop  https://www.pinterest.com/rcscom/  https://www.youtube.com/channel/UCAQTC5U3FL9M-_wcRiEEyvw  https://twitter.com/RoofCoffeeShop    #RoofersCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry #GeorgiaPacific

#PacificWatch: #VegasReport:  Foot traffic hopping. Park Fire surging.@JCBliss https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-ild48a0KMZIo-8W8ZlYJ8aoJkZMfOveuZIZbOvPqm80hpinHGfLbshyphenhyphenqVHwAX0QCeiF4V_wKse7PKrAblsqjtIMYSwsB8ZkJWBMrksMhfrhhecIOWOj8nNKSm4VD2mDrjA1M-guPaSUt8ECLQBq6KOLF5l6HoYdQM0qP6guw4CIqzfQIvoC9/s1057/VegasVisitorJune2024.PNG 1940 Las Vegas

Geofencing is a revolutionary marketing strategy that leverages GPS technology to set up virtual perimeters around specific locations. When potential customers enter these zones, targeted ads and notifications are sent straight to their mobile devices. This technique can be extraordinarily effective for various industries, driving foot traffic and increasing customer engagement. Tune into a discussion […] The post S14 EPISODE 10: How to Transform Foot Traffic with Geofencing Technology first appeared on Basic Bananas.

Jeff tells Rebecca about his trip to the American Library Association Annual Convention before a discussion of listener feedback, B&N getting more people into stores, and recent reading. Subscribe to the podcast via RSS, Apple Podcasts, and Spotify. For more industry news, sign up for our Today in Books daily newsletter! Check out the Book Riot Podcast Book Page on Thriftbooks! This content contains affiliate links. When you buy through these links, we may earn an affiliate commission. Discussed in this episode: Find Other Book Riot Fans (Social Media Handle Exchange) The Book Riot Podcast Patreon Foot traffic up YOY in Barnes & Noble stores Webtoon goes public for $315 million Barnes & Noble picks God of the Woods as July book club selection Oliver Burkeman's next book is about meditation Good Material by Dolly Alderton The Bright Sword by Lev Grossman Learn more about your ad choices. Visit megaphone.fm/adchoices

 #LancasterCountry: Understaffing, slowing foot traffic.  Jim McTague, former Washington Editor, Barrons. @MCTagueJ.  Author of the "Martin and Twyla Boundary Series."  #FriendsofHistoryDebatingSociety 1945

The increase in people working from home after the pandemic and the more than 6000 public service jobs axxed by the coalition government means fewer people are in central Wellington on weekdays, Pretoria Gordon reports.

Episode Summary:In today's episode, we explore key trends and innovations transforming the furniture industry. From AI-driven warehouse efficiencies to in-store customer engagement strategies, we cover a wide range of topics to keep industry professionals informed and inspired. Here's what you can expect in this episode:AI in Warehouse Operations:Efficiency Boost: AI technologies are revolutionizing warehouse operations by enhancing efficiency, improving inventory management, and cutting logistics costs.Key Insights: Adrian Stoch from GXO Logistics discusses AI's transformative impact, from machine learning to collaborative robots (co-bots) optimizing order picking.Organizational Shifts: Emphasizes the need for cultural change and new skill sets to fully leverage AI capabilities.Attracting Customers to Physical Stores:Digital Marketing: Strategies include social media marketing, over-the-top advertising, and leveraging various digital channels to drive in-store traffic.In-Store Experiences: Retailers use unique promotions, events, and personalized outreach to create compelling reasons for customers to visit physical locations.Memorial Day Promotions: Examples from Grand Home Furnishings highlight the effectiveness of strategic sales events.Exceeding Delivery Expectations – The Amazon Effect:Consumer Expectations: Discusses the "Amazon effect" and how it has raised the bar for delivery speeds and customer service in the furniture industry.Enhanced Logistics: Advances in AI and logistics help retailers improve delivery times and customer satisfaction.In-Store and Online Synergy: The importance of seamless e-commerce platforms and exceptional in-store experiences.Leveraging Sleep Studies for Better Product Offerings:Sleep and Loneliness: Insights from the SLEEP conference reveal the link between sleep health and loneliness, particularly among young adults.Screen Time Impact: Strategies to combat screen time effects with tech-free bedroom solutions.Targeted Products: Emphasis on products designed to address sleep disorders like sleep apnea and snoring.Steelcase's Net-Zero Carbon Emissions Commitment:Sustainability Goals: Steelcase's ambitious plan to achieve net-zero carbon emissions by 2050.Core Pillars: Focus on reducing carbon footprint, designing for circularity, and responsible material use.Industry Impact: CEO Sara Armbruster's call to action for collective efforts towards sustainability.Luxury Furniture Trends with Timothy Corrigan:Timeless Designs: Importance of investment pieces with classic silhouettes and durable materials.Performance Fabrics: Rising demand for fabrics that combine aesthetics with durability, especially for outdoor settings.Practical Elegance: Advice on balancing trends with timeless quality to offer luxury clients practical and beautiful furnishings.

Foot Traffic

Today, we're diving deep into social media and how it can drive meaningful foot traffic to your store. I'm thrilled to be joined by our digital strategist at Crystal Media, Steph Bechard. With over six years of experience in building online communities and skyrocketing engagement for retailers, Steph brings a ton of knowledge to the table. As the driving force behind our insider membership program at Crystal Media and the go-to expert for social media audits, Steph is immersed in social media every day.In this episode, we're tackling three key areas of social media. First, we'll explore what's currently working to deliver results in the ever-evolving world of social media. Next, we'll discuss actionable techniques for driving foot traffic into your brick-and-mortar store. Even if you primarily operate online, these strategies will still benefit you!And finally, we'll uncover the secrets to creating engaging content that sparks genuine connections with your audience. Get ready for some valuable tips that are effective and incredibly easy to implement. Grab your notepad because you're going to want to take notes![0:00]: Welcoming Steph Bechard [04:44] The number one strategy that is working right now on social media to see real results for your store[06:12] One trending tool across social media platforms that can help retailers get more views[07:44] What are engagement stickers and where can you find them on each social media platform?[11:51] How independent retailers can use AI to create unique and interesting content[16:04] What makes someone interested in following your store on social media?[22:49] Steph's tips on how to use social media to drive foot traffic to your store[28:55] How to use location stickers in your social media strategy to bring more customers into your store[32:34] Why creating this type of content builds a connection unmatched by big box stores[35:43] The fast-track method for bringing more foot traffic to your store with social media[39:07] Steph's formula for crafting irresistibly engaging content that sparks conversations online[49:50] What are the top-performing content types to get the most out of your time on social media?Join us in the Rooted in Retail Facebook Group to continue the conversation! https://www.facebook.com/groups/rootedinretail/Get all of the notes and resources on the show page at: https://www.crystalmediaco.com/episodes/social-media-strategies-to-drive-more-foot-traffic-with-steph-bechard/

Victoria Diffee, the proud owner of Victoria's In The Marketplace, is dedicated to enhancing foot traffic through engaging in-store events. Beyond the typical networking mixers, she actively seeks out collaborations with various organizations to broaden her connections and reach. By organizing these activities, Victoria aims to not only attract more customers but also foster a sense of community within her marketplace. 00:00 From Secretary To One Of The Last Boutiques Standing 07:44 How To Increase Foot Traffic Into Your Business 10:13 The Visioneer Game! 15:11 Networking Success Beyond Mixers 19:48 Final Thoughts: "The Path To Your Community Doing Well" 26:02 Dad Jokes / Credits Support small business owners, like you, celebrating BIG breakthroughs by supporting Small Business Celebration's Patreon page at: https://www.patreon.com/smallbusinesscelebration! As well as our sponsor for this episode: Mike Saba: https://msaba.watsonrealty.com and https://minthcbakersfield.com for our blog today! Reach out to us at: https://smallbusinesscelebration.com Read our blog at: https://smallbusinesscelebration.com/blog Reach out to our guest at: https://victorias-in-the-marketplace.myshopify.com Tags: Victoria Diffee, In-store events, Foot traffic, Networking, Collaborations, Connections, Marketplace, Community-building, Customer engagement, Business growth https://youtu.be/ebeIZDSEOeE

1. Know Your CustomersUnderstanding your customers is essential for success. Delve into their preferences, dining habits, and desires. Use data to predict their future visits and tailor promotions to their tastes. Happy customers often refer friends, leading to organic growth.2. Targeted Marketing CampaignsCraft personalized campaigns based on customer behavior. For instance, if Rachel Grimes visits your restaurant on weekends, entice her with a special offer for a weekday visit. Leverage technology platforms to automate this process and ensure precision.3. Create Compelling EventsHost events that resonate with your audience. Themed nights, live music, cooking classes, or wine tastings can draw crowds. Promote these events through social media and local partnerships.4. Build a Social Media FollowingLeverage platforms like Instagram, Facebook, and Twitter. Share mouthwatering food photos, behind-the-scenes glimpses, and customer stories. Engage with followers and encourage user-generated content.5. Creative SignageCatch the eye of passersby with clever signage. Use chalkboards, sandwich boards, or window displays to highlight daily specials, promotions, or upcoming events. Make it impossible for people to walk by without noticing your restaurant.6. Train Your Staff WellFriendly, knowledgeable staff create a positive dining experience. Train them to upsell, recommend dishes, and provide exceptional service. A happy customer is likely to return and bring friends along.7. Keep in TouchCollect customer emails and send regular newsletters. Share updates, exclusive offers, and upcoming events. Remind them of your restaurant's unique offerings and encourage repeat visits.Remember, consistency and genuine customer engagement are key to blossoming success! Thanks For Listening Everyone! NordVPNPay Pal DonationVenmo - @jason-Stclair-09262CashApp - $stclair316To Order My ServicesAmazon Associates LinkSentryPCGovernment Grants Home PageAtheoz Podcast Home PageCommission Earnedhttps://www.instagram.com/jason_stclair/

Today is Friday, Feb. 2, 2024. The Brainerd Dispatch Minute is a product of Forum Communications Co. and is brought to you by reporters at the Brainerd Dispatch. Find more news throughout the day at BrainerdDispatch.com.

Ken Kelly is the executive director of Downtowns Atlantic Canada.

So you don't sale anything on your website, and you need foot traffic to grow your business this holiday. Well, should you be using digital marketing tactics? Can a Google Ad get you physical people to walk into your door to buy something? The short answer is YES. --- Support this podcast: https://podcasters.spotify.com/pod/show/tectony/support

We're welcoming Vi Wickam back this week, this time to talk all about Google Ads.How do they work? Where should you be showing up? A little secret… The first 3 results in each section of a google search result is a paid ad. You are not going to get those spots if someone else is willing to pay and you aren't. Vi breaks down the landing page of a search results into types of ads: Standard Text Ads (these are your text based ads, strongly related to key words) and Display Ads (these are visual ads including images, gifs, and youtube videos).Are you a local brick and mortar or a nationwide e-commerce retailer? How you market online matters. For these two differing structures  your keywords and target audience will be a lot different. Google values three factors when it comes to pushing your ads: Direction (where in the world are you?), Reviews (get those happy customers to leave raving reviews), and Key words (how dialed in are you in what your customers are searching for?).And look if this is all starting to sound complicated or hard to understand. You don't have to do it alone. Vi shares some red flags to look out for so you can hire a strong and trustworthy ad company. [TIP #1 OWN ALL YOUR OWN ASSETS].If you're ready to get started and want to  get control of your assets, be sure to visit Vi Wickam for a digital audit. Don't miss out on the rest of those red flags and more and listen to the full episode. I'm Rooting for Your Success.What's Inside:What types of Google Ads are there and where are you showing up?Red Flags for hiring ad companies.Converting web traffic to foot traffic for brick and mortar retailers.Why reviews are SO important?The three factors in Google Ads.How to get started with online ads.The real problem with Amazon. What should your ad budget be?Mentioned In This Episode:Vi WickamCover Your Assets - Vi WickamLeveraging Yelp with Emily Washcovick the Yelp Small Business Expert - Crystal MediaGet Listed Now - Crystal MediaSocial Media Hooks and Hacks - Crystal MediaEVOLVE 2024 in Denver, CO - Crystal MediaCrystal Media InsidersCrystal MediaCrystal on InstagramCrystal Media on InstagramCrystal Media Co - YouTube

 With host retail coach Wendy Batten   https://wendybatten.com/164-2/   So now that you've built your audience and people in your community are aware of you (covered in Episode 162), what do we do next? Today, we are going to talk about how and why we measure foot traffic and customer conversion rates. Both numbers are very simple to figure out, so stay with me even if it sounds elementary at first!   How to Measure Foot Traffic and Conversion Rate Step 1: Literally to count everyone that comes in the door over a specific period of time!  You can do this with a digital counter or with a post-it by the cash wrap with tally marks.  Step 2:  Add up the number of sales you had during the timeframe. A POS system can give you this information, as well as your average order value. Step 3: Divide the number of sales by the number of people who came in the door.  That's all there is to it! Example: 100 people came in the door, we made 50 sales. Conversion rate = 50%   Now that you have your conversion rate, what's next? Knowing the foot traffic, conversion rate, and average order value numbers for your business is extremely empowering.  Once you know your numbers, you can identify how you want to build your marketing strategy to push the gas and grow your business. This episode is all about empowering you once you have these numbers. There are countless ideas on how to increase foot traffic, average order value, and conversion rates, but we need to market with intention.     If you've got a shop on a busy street with foot traffic coming in all day long but your conversion rate is only 3%, you might want to build a strategy around increasing your conversion rate and order value, not necessarily your foot traffic. On the other hand, if you are a destination shop in the middle of the country with a conversion rate of 75% but with only 4 customers per day, you might want to build a strategy around increasing the foot traffic and average order value.   Your Homework: Over the next month, track your foot traffic and conversion rate so you have a benchmark.  Knowing these numbers will shed light on where there may be gaps in your marketing strategy and where you might want to push the gas a little bit.   We are deep diving into all of this inside of my Retailer's Inner Circle this month. As a member, you will have full access to all of my masterclasses, once-a-month group coaching, and a monthly Roundtable discussion with other members of the group.  Plus, our Facebook community is vibrant with heart-centered business owners. It's an incredible group of people who are always sharing ideas and helping out.  I'd be honored to have you.   Related podcasts we think you'll like:   Episode 162: Simple Sales Strategy Series: Where to Start Episode 145: How to Market Promotional Events in Your Shop Episode 107: Turn Browsers into Buyers Episode 103: Increase Sales with Your Silent Salesperson: Signage Episode 93: How to Wow and Delight Your Customers and Keep Them Coming Back   About your host, Wendy Batten In case we haven't met yet, I'm Wendy, a small business coach and founder of the Retailer's Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.  Through online classes, business coaching programs, speaking, and a top-ranked podcast, I've helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer's Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.  I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I'm not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I'd love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/    For more support from Wendy   Retailer's Inner Circle - Join Wendy inside the best retailer's community   Wendy's FREE Resources for shop owners    Hang out and connect with Wendy on IG    All of Wendy's programs and services for shop owners can be found HERE.  Subscribe & Review in iTunes Are you subscribed to my podcast? If you're not, I'd love you to consider it. Subscribing means you won't miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I'd love it if you could leave a review over on iTunes as well.  Those reviews help other retailers find my podcast and they're also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

Join Chris Kaminski & Hao Dang as they discuss tech's amazing run, how companies are recession proofing, how inflation is easing, and how home builders are seeing strong foot traffic to developments. To learn more about us or stay in the loop, visit www.consiliowealth.comDo you work at Microsoft, Amazon, Meta, or Google? Check out our free benefits guidesSubmit a question to team@consiliowealth.comwww.consiliowealth.com/disclosures 

Are you feeling stuck in your business? Don't know how to market your services when you don't have a lot of foot traffic? Our latest podcast episode has tips for getting your name out there.   In this episode of The Uncaged Clinician, David Bayliff, and Josh Payne discuss how to market services and grow fame when operating in a location with low foot traffic. The topic was inspired by a question from a listener and the hosts share their ideas on how to tackle the challenge. The episode was recorded on location at the Hilton in Plano, Texas, where the hosts will be hosting the upcoming Success Council event. Listeners are encouraged to comment and ask questions during the live broadcast.   The episode highlights how building relationships is essential to growing a business over the long term. While quick marketing strategies like workshops and Facebook ads may bring in clients in the short term, building relationships is necessary for sustained growth. The hosts give examples of local marketing, where building relationships with other businesses and potential clients is crucial. The hosts also discuss the importance of the "know, like, trust" continuum, where potential clients need to know, like, and trust a business before becoming a customer. Overall, the episode emphasizes the importance of building relationships and providing value first to achieve long-term growth in business.   They will touch on such topics as: Talks about what to do when there is no foot traffic and how to know how to solve people's problems through their body movements. Discuss what to do if you have a space that doesn't have a lot of foot traffic and understand the difference between an owned audience versus a borrowed audience. Explains how you can provide value first and build relationships, and talks about an example of local marketing in a Facebook group: “Local marketing starts with relationships.” Talks about how to get people to interact with you and identify identity problems: “Step one for getting foot traffic starts with interacting with people.” Talks about the Continuum of Trust, on how to get in front of the ideal client, and the importance of knowing where you are. Outlines the concept of integrating oneself into a borrowed audience before attempting to build one's own and learning the demographics. Uncaged Hack: “So when you understand those percentages, then you know that when people don't come over right then to interact with you, it may just be number one, maybe they're never going to buy number two, maybe they are, but they just need more time." Additional Resources: When you are ready…Here are ways that we can help you to grow your practice:   If you're ready to join our community of Uncaged Healthcare Professionals and become UNCAGED in 2023! Fill out the application to JOIN our Pathway Program!   PATHWAY  https://api.leadconnectorhq.com/widget/form/Y6ABODFCd53KLdo9SPfy   Join the UNCAGED Clinician Facebook community. YES, you have a community that you can immediately plug into where you can learn to grow a six-figure practice: https://facebook.com/groups/113576786080229

San Francisco's cherished Cole Hardware, a fixture of the city since the 1920s, is closing its South of Market location, adding another shuttered storefront to downtown's growing list. This has left many pondering: Is it the rise of Amazon, the shift to remote work, or simply the decrease in foot traffic due to increased homelessness and crime in the area? Or could it be that San Franciscans are finding it more difficult to venture out into the chaos of city streets?Cole Hardware's Chief Financial Officer, Rick Carp, acknowledged the harsh reality that his store's business has never stopped declining since the onset of the pandemic. While other San Francisco branches have seen a recovery thanks to larger residential populations and more foot traffic, the 9th Street store couldn't fight the tide. Interestingly, this specific location isn't in a residential dead zone but instead a zone where locals may fear to tread. It's not so much that people aren't shopping; they're just choosing safer, less chaotic places to do so.Sadly, the closure led to two layoffs, though most employees will be transferred to other stores. As for the 9th Street location? Well, it's set to become expensive storage space until its lease is up in three years. It's a hard pill to swallow for the community, but a testament to the times. San Franciscans may have to get creative and reconsider their hardware shopping destinations, but at least three other Cole Hardware stores stand ready to welcome them.#ColeHardwareClosure #SanFranciscoStreetCrisis #OnlineShoppingImpactSupport the show

SEASON 03: WICKED GOOD ENTREPRENEURS | EPISODE 03 Making Vacation with Kids More Than Just a Trip with Christina Vieira Hi listeners! We are so excited to share this episode featuring Christina Vieira of Showcase the World Travel. In this episode Christina is breaking down everything we need to know about making a vacation with kids more than just a trip, the work she's doing to personalize family vacations and how she's taking over the planning so busy moms actually get to enjoy vacation, too! You are going to love hearing from Christina. Stick around until the end to hear how you can get in touch with her for your next Disney or European vacation. About Our Guest  Christina is the founder of Showcase the World Travel, a modern travel agency for overwhelmed families. She has planned hundreds of trips for parents of young children who need a break from the busy. With a degree in Events Management from Suffolk University and 6 years planning marketing events and managing sales team travel she has always loved handling all the often forgotten details. She is widely regarded by Travel Industry and has won two Travel Weekly Magellan awards for her unique planning processes and use of modern technology. She is a member of the Family Travel Association, American Society of Travel Advisors and was honored to be chosen to attend the Future Leaders in Travel Summit. Her insights have been featured on podcasts like Vacation Mavens, Travelling Entrepreneur, Foot Traffic, Disney DNA and the WJXT Channel 4 Morning Show. She believes vacation is where families really thrive, kids grow to love learning and our best memories are made. She started Showcase the World Travel to help busy Moms who don't have time to plan-it-all finally take a vacation she doesn't have to worry about and the whole family can enjoy, for a change. How to Keep in Touch  ShowcaseTheWorld.com Follow Christina on Instagram Follow Christina on Facebook About Our Sponsor Rockland Trust Bank offers a wide range of banking, investment, and insurance services. The Bank serves businesses and individuals through over 120 retail branches, commercial and residential lending centers, and investment management offices in eastern Massachusetts, including Greater Boston, South Shore, North Shore, Cape Cod and Islands, Worcester County, and Rhode Island. Rockland Trust is committed to building strong relationships with customers, helping business owners grow their companies, and helping individual consumers be successful by providing straightforward products, convenient service and tailored advice. Founded in 1907, Rockland Trust continues to be the bank Where Each Relationship Matters. What is the Wicked Good Momcast? WHO | The Wicked Good Momcast is hosted by Shannon Gibson + Meghan Block, two local moms with a heart for community and with an undeniable connection that we hope you'll hear through our voices.  WHAT | In each episode, you'll hear from local + national experts in various spheres relevant to parenting, local moms and business owners who you should know about, and special guests! WHERE | You can listen wherever you listen to other podcasts! Please subscribe so you never miss an update! WHEN | New episodes drop the first and third Tuesdays of the month.  HOW | Are you someone we should interview? Is there a topic you want to be sure we cover? Are you a local brand looking to expand your marketing efforts with Boston Moms? Email shannon@bostonmoms.com to chat or share your thoughts – we would love to hear from you! APPLE PODCASTS | iHeart PODCASTS Links We Mentioned (Or Should Have...)

On this STRonomics, Kenny is solo while Bill travels and he discusses how to spot emerging markets and lets you in on the ones he's personally keeping an eye on! [0:05] Introduction [0:30] Spotting Emerging Markets [2:20] Defining an Emerging Market [4:30] The Covid Bump [7:00] Active Listing Surges [8:32] Foot Traffic as an Indicator [9:56] Short Term Rental Regulations [11:37] My STR Revenue [12:35] Example #1 [15:15] National Parks [17:05] College Towns [20:23] Ski Resorts [23:40] Frisco, Texas [24:50] Closing Remarks STR Data Hosts Facebook Page Instagram: Kenny_Bedwell Watch this podcast each Thursday on our Youtube Channel: https://www.youtube.com/channel/UCnheh3vx0hT5Y7uHWhBs8kA You can find more of Bill online at: Bill Faeth Linktree: https://linktr.ee/bfaeth?utm_source=linktree_profile_share<sid=660cbc9b-4a7e-4ed9-a654-900180b83af1 The Free Build STR Wealth Facebook Group: https://www.facebook.com/groups/284886002732508 Build STR Wealth: https://buildstrwealth.com/ BK Hot Picks: https://bkhotpicks.com/ Instagram: @BillFaeth73 Tik Tok: @bfaeth Learn more about your ad choices. Visit megaphone.fm/adchoices

Founder and CEO of Crystal Media Co. Crystal Vilkaitis joins Main Street Matters to talk about social media strategies that drive foot traffic to retail stores. 

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.   In this episode, we're going to talk about why Local SEO is crucial for small business owners who want to attract more local customers and improve their online visibility. We'll cover the basics of Local SEO, including how to optimize your website, Google My Business listing, and other online directories and social media platforms. We'll also discuss the benefits of Local SEO, such as increased foot traffic to your physical location and improved sales.   Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Free Marketing Assessment: Do you know if your marketing is working?   Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: info@channer-consulting.com

I find so much value in stories from retailers of growth and change. Matt Harris brings to today's episode decades of retail experience, going all the way back to age 16 as a self proclaimed ‘mall rat'.Matt's love for retail began as a teenager and his innate skill and passion helped him grow his career from selling ladies shoes to selling high-end art. His journey through retail takes many twists and turns as he left the space for a career in software, returning just several years ago with the fire for retail still inside.During an opportunity to teach an MBA class Matt discovered his flare for pearl jewelry design. A “practice business” led him to creating designs for Debra Messing, Britney Spears, and Harry Connick jr. So when he returned to the retail world, he absolutely rooted himself in jewelry and pearls.Matt helped transform and grow one Austin, TX jewelry store leaps in bounds with some critical changes to their sales routines. Retailers are you focusing on…-Training sales people -Approaching every customer -Consistent, realistic, fair pricing,-Adding on sales for the complete customer experienceThose are just some of the really great tips inside today's episode. Matt talks about tips for increasing store traffic when you're facing construction outside your brick and mortar, tips for branding, and a little peek into the wholesale world.You are not going to want to miss the infinite knowledge and really interesting stories from Matt!I'm rooting for your success!What's Inside:Retail stories backed by decades of experience.Real tips for retailers to increase sales and revenue.An interesting tip to increase foot traffic.How to create an impactful customer experience AND boost sales.Building up your small retail shop.Matt Harris Designs; Pearl Jewelry.Mentioned In This Episode:The Greatest Salesman in the World: Mandino, OgAirtableMatt Harris - YouTubeMatt Harris DesignsMatt Harris Pearls (@mattharrisdesigns) on InstagramChat OpenAICrystal Media Crystal on InstagramCrystal Media on InstagramCrystal Media Co - YouTubePayroc

Is the city dead?  Christopher Leinberger doesn't think so. He recently co-authored a report called Foot Traffic Ahead 2023 that loudly proclaims, the city is not dead.  Post pandemic, price premiums and increased market share dominate walkable urban places. These findings may cement walkable places as the wave of the future. They point to us moving toward a more connected, environmentally-sustainable way of life Christopher has a storied career in real estate policy and development. His most recent project, Places Platform, an information services company, tells you what “location, location, location” is actually worth. If you'd like to join me in my quest to rethink real estate, there are two simple things you can do. Share this podcast and go to RethinkRealEstateForGood.co, where you can subscribe to be the first to hear about my podcasts, blog posts and other goodies.

The reason is that so many tech employees are working remotely now.

Another prominent Seattle business is closing up shop, citing crime concerns and also declining foot traffic following the pandemic. Seattle Credit Union will close two branches in February, on the heels of Starbucks shuttering several stores for similar reasons.People in Georgetown were not surprised to hear their branch will be closing its doors Feb. 3. One restaurant manager nearby believes a lot of the problems with crime and drug use stem from the large homeless camp behind the credit union at 5th and Michigan.Support the showSign Up For Exclusive Episodes At: https://reasonabletv.com/LIKE & SUBSCRIBE for new videos every day. https://www.youtube.com/c/NewsForReasonablePeople

It's just in time for the Christmas shopping splurge - a facelift for one of Aucklands' busiest and most maligned retail strips. Today saw the official opening of a long-awaited facelift for one of Queen Street's busiest stretches, with hopes it will help revive the ailing city centre. Converting a car lane into an extended footpath, Auckland Council aims to see more feet on the ground. Felix Walton and Nick Monro put it to the test.  

The CMG stock price today was down over 6%. Chipotle sees fourth quarter comparable restaurant sales growth in mid-to-high single digits. "The Chipotle (CMG) dynamic of foot traffic versus prices is disjointed. In the upcoming projected quarter, there will be an 15% price increase with a 5% decline in traffic. Chipotle will lean more into their loyalty program and a bump in their marketing budget," says Andrew Charles.

Justin Copenhaver is the Founder and CEO of Urality. Urality connects people to your place and gives you the tools you need to build a network of ambassadors within your community. Before venturing out on his own, Justin worked in software engineering at companies like IBM. Justin likes the freedom that entrepreneurship provides but is aware that it's not for everyone. Find Justin Online https://www.linkedin.com/in/justincopenhaver/ https://urality.com/ If you're enjoying Entrepreneur's Enigma, please give us a review on the podcast directory of your choice. We're on all of them and these reviews really help others find the show. Also, if you're getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee Follow Seth Online: Seth Goldstein (@sethgoldstein): Twitter.com/sethgoldstein Seth | Digital Marketer (@s3th.me) • Instagram: Instagram,com/s3th.me Seth Goldstein | LinkedIn: LinkedIn.com/in/goldsteinmedia Learn more about your ad choices. Visit megaphone.fm/adchoices

We sat with Ethan Chernofsky from Placerai to discuss trends from analyzing foot traffic. We covered topics like new initiatives in the brick-and-mortar space for in-store advertising. We covered general trends within foot traffic, what physical fitness looks like today, and views on Kohls's. Segments: 0:00​ Opening 1:40 Major trends in foot traffic today... 5:04 Brick and mortar advertising 09:50 Mr.Beast / Influencer influencing physical location traffic 16:00 Co-tenants (Target + Wholefoods) 17:15 View on Kohls 19:40 Off-price retail 21:50 Fitness category (Lifetime Fitness & Planet) 24:00 Placerai overview Learn more about https://www.placer.ai/ Find Ethan https://twitter.com/ChernofskyEthan _______ Disclaimer Avory & Co. is a Registered Investment Adviser. This platform is solely for informational purposes. Advisory services are only offered to clients or prospective clients where Avory & Co. and its representatives are properly licensed or exempt from licensure. Past performance is no guarantee of future returns. Investing involves risk and possible loss of principal capital. No advice may be rendered by Avory & Co. unless a client service agreement is in place. Listeners and viewers are encouraged to seek advice from a qualified tax, legal, or investment adviser to determine whether any information presented may be suitable for their specific situation. Past performance is not indicative of future performance. “Likes” are not intended to be endorsements of our firm, our advisors or our services. Please be aware that while we monitor comments and “likes” left on this page, we do not endorse or necessarily share the same opinions expressed by site users. While we appreciate your comments and feedback, please be aware that any form of testimony from current or past clients about their experience with our firm is strictly forbidden under current securities laws. Please honor our request to limit your posts to industry-related educational information and comments. Third-party rankings and recognitions are no guarantee of future investment success and do not ensure that a client or prospective client will experience a higher level of performance or results. These ratings should not be construed as an endorsement of the advisor by any client nor are they representative of any one client's evaluation. Please reach out to Houston Hess our head of Compliance and Operations for any further details. Find more here https://www.avory.xyz/disclaimer-page #InsideScoop #Podcast #Data #retail --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

If you asked 100 retailers if they wanted more foot traffic into their establishments, I would imagine 99 would say yes. Foot traffic is the life blood for a retail store, its how we sell stuff to people! But how do you get that consistent foot traffic without having a 50% off sale every weekend? In this episode we discuss 3 ways to conquer that question. Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Here's how to find me: Website Instagram: TikTok: Facebook: Text Me: 405-326-1111

We are about to change things up here at Foot Traffic, and I already know the kinds of reactions we are going to get. I've been in business for 20 years this month and over the years I have rebranded or up leveled my business many times. When I do, it definitely draws attention from current customers, past clients, and even potential clients that were once sitting quietly. People start saying things like, "wow, you guys are really killing it," or "things look like they are going really well". There is a perception that comes with a fresh look. You now how you feel when you go get a hair cut or fresh color, you get the new iPhone, a new car... you just feel better. This is what it feels like to your customers when you update an old website, enhance your videos on social, or gain clarity on your ideal client. Ways to Refresh Your Brand New fonts Change up brand colors New look Updated logo New photos Move things around People crave fresh, new, and trendy. How can you freshen up what you currently have going on? DM me on Instagram @stacytuschl the word “brand” for our Free Branding Assessment. Did you love today's episode? 1. Take a screenshot and share it to your IG stories. Tag me @stacytuschl! 2. Leave us a rating and review on Apple Podcasts! _______________ Ways to work with Stacy: 1. Snag our most talked about System - How to Hire an A-Player Assistant in 14 Days Or Less Here. http://www.aplayerassistant.com 2. Talk to one of our Scale Specialists and learn how Well-Oiled Operations can help you. Book a free call at http://www.stacytuschl.com/call

When you begin to delegate more tasks and responsibilities to your team you can easily become stumped as to what to give them to do. Today we're talking about gaining clarity on your vision in a way that allows you to reverse engineer your long-term goals and break them down into smaller tasks. To grab the PDF download of an example of what this has looked like inside Foot Traffic, dm me on Instagram ‘CLARITY' and we'll send it to you. You can find me @stacytuschl You're getting caught up in the day-to-day maintaining your status quo but that isn't getting you any closer to your goals of increasing your revenue. Things are feeling mundane and monotonous and your team members aren't especially fired up about their daily tasks. We've got to get crystal clear on the movement and impact of each activity. 5 Steps to Turning Your Goals into Tasks 1. Reassess for the biggest impact look at data to tell you or start tracking 2. Identify activities not producing results (either pause or stop) 3. Calendar those activities with consistency 4. Overestimate timeline in your favor 5. Hold yourself and others accountable Number 5 is probably the hardest and most important one. How often are you keeping your commitments to yourself? Be aware of that. It's a big deal, even if no one knows but you. The better you get at this the more progress you will see. When my alarm went off today at 4:50am, do you think I was excited to get out of bed? No, but I made a commitment to get up and start my day, so I did. It's much easier to keep others accountable. You're paying for results, so as long as you track what are they working on this week and today, you'll move closer every day. To grab the PDF download of an example of what this has looked like inside Foot Traffic, dm me on Instagram ‘CLARITY' and we'll send it to you. You can find me @stacytuschl Did you love today's episode? 1. Take a screenshot and share it to your IG stories. Tag me @stacytuschl! 2. Leave us a rating and review on Apple Podcasts! _______________ Ways to work with Stacy: 1. Snag our most talked about System - How to Hire an A-Player Assistant in 14 Days Or Less Here. http://www.aplayerassistant.com 2. Talk to one of our Scale Specialists and learn how Well-Oiled Operations can help you. Book a free call at http://www.stacytuschl.com/call

Market Proof Marketing · So You Need Foot Traffic Kevin Oakley, Andrew Peek, and Julie Jarnagin share the latest and greatest positive takeaways from builders, including how a builder utilized the Market Proof Algorithm to identify a bigger issue for a problem community. They discuss the biggest friction point they're seeing for builders right now, which is leadership demanding more foot traffic and leads, and how marketing can approach the situation. Plus, RIP Expanded Text Ads in google and what builders need to know.Story Time (2:13)Julie is now the general contractor of her home project.Andrew is also playing contractor for a playground.Kevin discusses the biggest friction points for home builder leaders at this time. Supporting PartnerThe Market Proof Marketing Podcast is brought to you in partnership with Opendoor. Opendoor partners with homebuilders across the country in over 2,000 sales offices and has helped help generate more than $4 billion in new construction home sales. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. In The News (20:43)Reminder – you can no longer create or edit ETAs (https://searchengineland.com)Instagram Launches ‘Searchable Map' That Allows Users To Explore Popular Tagged Locations(www.digitalinformationworld.com)Zillow's new tool powers home searches in up to five areas at once, letting shoppers move as fast as the market(zillow.mediaroom.com)Buyers gaining time and options as competition eases. (zillow.mediaroom.com)New Home Construction Keeps Sinking As Housing Market Demand ‘Quickly' Dries Up (forbes.com)Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets. The post Ep 229: So You Need Foot Traffic appeared first on Online Sales and Marketing for Home Builders - DYC.

Ethan Chernofsky talks about how Placer.ai uses foot traffic data to understand the performance of American retailers. Plus, James and Ebere discuss the many new food halls opening in cities big and small.   Portions of this episode were recorded live at the JLL booth at ICSC Las Vegas 2022.   James Cook is the director of retail research in the Americas and Ebere Anokute is a research manager for JLL.   Subscribe: Apple Podcasts | Spotify | Google Podcasts Listen: WhereWeBuy.show  Alexa: Say "Enable the Where We Buy skill"   Email: jamesd.cook@am.jll.com    Watch our week video show, Everything We Know About Retail: http://everythingweknow.show/   Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061    Read more retail research here:  http://www.us.jll.com/retail   Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.

It's safe to say that every entrepreneur and parent has felt the feeling of extreme overwhelm at one point or another. Typically, it's on days where absolutely everything goes wrong, nothing goes according to the schedule, and of course, none of the progress you said you'd make in your business actually happened… Yeah, we have been there too! That's one of the reasons why we are excited to introduce you to today's guest. You may already know her because this guest was a request by you! We asked the Rainmaker community who we should have on the show and this name came up several times in the comments. After looking at her Instagram, we understood why! Joining us today is Stacy Tuschl. Stacy is a high-performance coach, sought-after speaker, mom of two beautiful girls, and more.  After starting her brick-and-mortar business at the young age of 18. With a little hard work and determination, she grew the business past the 7-figure mark and is still poppin' today! This experience is just one way Stacy has learned what it takes to be successful and create a beautiful life for you and your family! Whether you are just starting out or have a successful multi-six figure business, hit play to hear Stacy's best tips on how to remove any bottlenecks in your business so you can get more cash flowing in and more free time in your calendar! Once your “business hat” comes off and the “mom hat” slips back on during your work day, Stacy will share her personal system of how she makes that transition daily and how it helps her show up more powerfully for her kids. She'll also let you in on how she has created a personal system and process for her entire family. She says this is her secret weapon to keeping everyone in the house happy and full of purpose! We can't wait to test out these tips in our own business and family. This episode is like a chicky nugget gold mine for every Mompreneur. More Of What We Talk About: What it takes to crack the 6-figure mark How to systematically run your house Why you need to have a clear goal Once you have a selling product, do this next! Know what season you are in The power of creating healthy habits  How to get a free coaching call with us And more! Connect with Stacy: Stacy Tuschl website: https://stacytuschl.com/ Stacy Tuschl podcast The Foot Traffic: https://stacytuschl.com/the-podcast/ Connect with us: The Rainmaker Challenge: https://rainmakerchallenges.com/join ► Subscribe To Our YouTube Channel: https://bit.ly/33EdgBs ► Website: therainmakerfamily.com ► Facebook: www.facebook.com/diazfamilylegacy ► Instagram: instagram.com/chels_diaz instagram.com/steezdiaz instagram.com/therainmakerfamily ► Get Free Stuff On Amazon: stephensfreestuff.com/sfs Episode: minute by minute  00:39 Welcome back to another episode! 01:53 The biggest bottleneck at any stage of business 4:48 The power of saying NO! 7:41 How to start systemizing your business 9:38 Things all business owners should track 15:17 Tips for bringing more order into your house 17:20 The act of practicing gratitude 21:04 Superpowers all Mompreneurs have 25:08 The transformation journey of entrepreneurship 28:43 How to connect with Stacy

We've all heard that you always want what you can't have. That's exactly the strategy your business can use to your advantage with exclusivity. In today's episode, I'm giving you four ways you can achieve exclusivity no matter what type of business you have. There are many advantages to exclusivity and within Foot Traffic we found that our programs rose in popularity and increased enrollment when we assigned them entry requirements. Three key points about exclusivity for small businesses: 1. Let's get clear on exactly how exclusive you need to be. I'll give you my suggestions for best business practices when it comes to which products need an element of exclusivity. 2. How do you let people know about the exclusivity of your offers? I'll be sharing with you here the phrases and language you can use to announce the options customers have for working with your business. 3. What do you need to do to implement? Depending on what you sell there are different strategies you can use. I'll give you examples of what these look like and how to get started. I'm sure that within this episode and the four ways to achieve exclusivity in your business mentioned here you'll find something that works for you. Did you love today's episode? 1. Take a screenshot and share it to your IG stories. Tag me @stacytuschl! 2. Leave us a rating and review on Apple Podcasts! _______________ Ways to work with Stacy: WELL-OILED OPERATIONS: Learn how to remove yourself as the bottleneck of your successful growth and build a business that can run without you! www.welloiledoperations.com/register MASTERMIND: Check out the 4 inevitable stages of what it takes to become a powerhouse and successfully have your business work for you. Watch the FREE training here: https://stacytuschl.com/insider

Feeling defeated in your photography business? Do you find yourself questioning everything? Wondering if you should lower your prices in times of hardship? In today's episode, Stacy Tuschl and I are discussing strategies to implement in your photography business during economic hardships and tough seasons. Join our Facebook Community For Photographers >> https://www.facebook.com/groups/2872796502773773Want to learn how to book more consistent clients and uplevel your marketing game all while being a part of the most incredible photography community? Then you need to join the From Broke to Booked Blueprint! This program teaches you how to stand out in your area, market like a boss, and book more clients!Join the Blueprint Program  here >> https://brookejefferson.com/blueprintprogramFind Stacy on her podcast, Foot Traffic, or over on Instagram @stacytuschl.

Welcome back to the Foot Traffic podcast! Peak performance is something you probably hear me mention often. But not just as it relates to business. I believe that achieving peak performance for your mental and physical well being are critical to your success as a business owner and need to be prioritized. In today's episode, I'm joined by the powerhouse co-founders and owners of Remix Fitness, Mary Cate Wampler and Tricia Goodman. Together we dive into the benefits of physical fitness as an aspect of achieving peak performance. 3 key takeaways 1. Physical health is an incredibly effective way to put the "put your own oxygen mask on first" theory into practice. We talk about why that's especially important for business owners and Tricia makes some incredible points about the benefits of carving out the time for self-care. 2. There is a direct correlation between confidence in yourself and how you show up for your business. We talk about the detrimental effects of not making your physical health a priority. 3. We address the mindset that is sure to stand in your way and how to get around it and start prioritizing physical health no matter what your circumstances or schedule are like. Regardless of your current level of fitness, there's something for everyone in this episode. It's packed with practical tips you can start using right now to begin experiencing the benefits of being at peak physical performance right now.   Did you love today's episode? 1. Take a screenshot and share it to your IG stories. Tag me @stacytuschl! 2. Leave us a rating and review on Apple Podcasts! _______________ Ways to work with Stacy: WELL-OILED OPERATIONS: Learn how to remove yourself as the bottleneck of your successful growth and build a business that can run without you! www.welloiledoperations.com/register MASTERMIND: Check out the 4 inevitable stages of what it takes to become a powerhouse and successfully have your business work for you. Watch the FREE training here: https://stacytuschl.com/insider

Welcome back to the Foot Traffic podcast! Today we're talking all about entrepreneur burnout. First let me say, I've been a business owner for nearly 20 years. So of course I've experienced seasons of burnout. Does this mean it's okay? No. It does mean the conversation around it needs to be normalized. So that's exactly what I'm talking about here. 3 important takeaways about entrepreneur burnout: 1. To know what to do about it, first you have to know exactly what it is. I'm talking symptoms and how to know if you're experiencing entrepreneur burnout. 2. Once you identify that you're struggling, let's identify your next steps. Hint: it has very little to do with taking any actual action. 3. Most importantly you need to understand the catastrophic consequences of staying in burnout for too long. Entrepreneur burnout is so much more than feeling tired. If this episode hits home for you, I encourage you to evaluate your situation and get help immediately. I'm offering some practical suggestions for you here too on what you can do to turn things around.   Did you love today's episode? 1. Take a screenshot and share it to your IG stories. Tag me @stacytuschl! 2. Leave us a rating and review on Apple Podcasts! _______________ Ways to work with Stacy: WELL-OILED OPERATIONS: Learn how to remove yourself as the bottleneck of your successful growth and build a business that can run without you! www.welloiledoperations.com/register MASTERMIND: Check out the 4 inevitable stages of what it takes to become a powerhouse and successfully have your business work for you. Watch the FREE training here: https://stacytuschl.com/insider

As a retailer, we must marketing entirely different than the "Digital Marketers" that seem to be so popular in todays society. Banner ads, google pay per click, Tik tok, and a host of other platforms are all known for major ecommerce sales. But do they work for retailers? Obviously some retailers have the ability to sell online or do click and collect platforms, but for the majority of retailers- we must market entirely different than ecommerce brands. Chris Fox from Fox Strategy Marketing co-hosts the show to debate this question. Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow. Here's how to find me: Website Instagram: TikTok: Facebook:

Promoting Your Practice Without Feeling Slimy, Sleazy or Overwhelmed with Ericka EllerDR.DANIELLE:  Hello, everyone. Welcome to the podcast today. Ericka Eller is part of the foot traffic  team. And if you haven't heard of The Foot Traffic Team there's The Foot Traffic Podcast who I think is hosted by Stacy Tuschel and Ericka works alongside Stacy. So she is here today to share with us, um, lots of things. Ericka is as passionate as I am about helping people prevent burnout in their work. We're gonna talk about a surprising way, probably that you haven't considered, that's gonna help you have more of that work life balance that we're all seeking, that feels so elusive, but is real. It is a verb instead of a noun. Okay. So Ericka, why don't you go ahead and introduce yourself and share a bit about who you are and what you do.ERICKA: Yeah. Hi, thanks so much for having me. I'm really excited for this conversation and just feeling really hopeful to add some incredible value for your listeners and help them to see that there is a lot easier way to build their business without, like you said, burning out and just feeling that constant state of overwhelm that a lot of us can feel as we're just getting started and even as you just continue to notice growth.DR. DANIELLE: Yes.ERICKA: Yeah. So, as you mentioned, I work with Stacy Tuschl, she is the founder and CEO of Foot Traffic and she has The Foot Traffic Podcast. Then we have our signature program, The Foot Traffic Formula and I am a head coach and I'm also head of sales for that program and within the company. I'm in the program with all of our members. My strategies are very sales centric so all of the trainings that I do are very much on how to increase your revenue through sales strategies within your marketing. But I am also very strong with mindsets and we get a lot of entrepreneurs that come into the program that are very excited about the possibility of building their business, but there's still that trepidation of, will it work? And will I be the unicorn that your strategies don't work for? So, you know, just kind of really helping to bust a lot of the myths that are out there about business and what business has to be in order to be successful, what it has to look like. I just love what I get to do because I get to come alongside our members and business owners and help them to see that it is possible for them to succeed and not completely burn out.OVERCOMING THE FEAR OF SALESDR. DANIELLE: Okay. So right away, I can tell you that a lot of the people that listen to this podcast are gonna hear the word sales, or even the word marketing, and they're like, “run!” I know they don't wanna listen. I think it's a perfect combination that you focus on helping people with sales. I'm sure you have an amazing skill set in that, and the mindset piece, because fear of sales comes from a good intention, but it is a fear. It's a fear!ERICKA: Yeah. Well, and I think a lot of it comes from past experiences that you've had where you've been sold to and it didn't feel good. It felt like someone just came at you out of a left field. They didn't know you. They didn't know what you needed and they were trying to sell you something. And, you know, as you're trying to nicely say, “no thank you”,  they're still coming at you. But meanwhile, they have not built a relationship with you. There is zero rapport. They do not know what your needs are. They do not know what problems you face and they don't even know if you have the problem that their product is a solution for, their product, or their program, or their service.  We get that all of the time. I get to look at every member that comes in through our program, they fill out an intake form. One of the questions that we ask is, what is the one thing that you're most worried about or what do you not enjoy in your business right now? I'd say probably 90% of people say, I don't wanna sell; I don't like selling. So that's where I come in to really help them let go of that fear that they have, that's tied to selling, because the reality is, if you have a business, there is a product, a program, or a service that you are trying to get people to be a part of. Right? So you are selling. But when you think of it, from a standpoint of you are serving, you are helping someone, you are making someone's life better. You are helping them to transform who they are right now into the person that they want to be or into the business or whatever it is that you are promising as that transformation that you know, and wholly believe that what you have will do that. Right? So, when you think of your business, in that light of I'm here to help someone I'm here to serve the feeling and the actions are so much different from, uh, I don't wanna sell.  I don't wanna put myself out there. I don't wanna do that because then you kind of get stuck in that place of stagnation because you don't wanna take action. So your results are directly impacted on both of those thoughts, whether you are excited to serve and to help, or whether you are holding back because you don't wanna appear salesy.DR. DANIELLE: That's the thing I hear all the time is that they don't wanna feel salesy or appear salesy. They're afraid that other people will think that they're sales and I can definitely relate to that. There are many things that I've learned about business now, after being a business owner for 10 years where I can look back and go, oh yeah, I didn't wanna do that because I was afraid of what people would think about me. Not because I couldn't learn how to do that. I'll add to that, I could have grown my business much faster if I hadn't had the fear holding me back from doing things that I could have been doing.ERICKA: Yeah. And the thing is, fear is a natural emotion and we can lean into that. But we can also acknowledge and recognize that fear is coming from a thought so just interrupt the thought and change it.  I always tell our clients you're so focused on  what can go wrong or why you don't wanna do something, but can we give equal time to the thought of  how it could go right?  When you do that your brain starts to kind of pick up on, oh, well wait, okay, this is a new thing, let's spend a little bit of time here. At first it's uncomfortable because you've never done it. And when you've been so focused on why it won't work, you know why you're gonna be the exception to this, what people are, think that's everything that you are going to find and you are going to recognize as truth, but until you keep pressing into. I have something that's gonna change people's lives. I have something that's going to change the impact of someone's health and  generate to come because of  whatever that is. When you get excited about that, you show up entirely differently.SHIFTING YOUR PERSPECTIVE ON PROMOTING YOUR HANDS- ON PRACTICEDR. DANIELLE: The people that listen to this podcast are healers. And  in my opinion, the most important work that we can be doing on the planet right now is healing. Healing ourselves, healing each other. I just share that for anyone that's listening. That's like, well, yeah, what I do is important. What you do is vitally important for how the world moves forward in a new way;  in a variety of ways. That can mean a lot of different things. It means all the things too, at the same time. One of the threads I want to follow with you in this conversation is that people often say that marketing and sales feels exhausting to them. And I find that for service based providers, especially for most of the people that listen to this podcast who are working with their clients or their patients, one person at a time, don't have a lot of time to give to marketing and sales. So of course adding more to their plate feels exhausting, but if they wanna help more people, they have to do the marketing and the selling to be able to serve more people. So it feels sort of like a catch 22. What are your thoughts about how to navigate that?“What you do is vitally important for how the world moves forward in a new way;  in a variety of ways.”ERICKA: Yeah. It definitely starts with a new mindset. Right. And you acknowledge that in order for your practice or your business to grow in the way that you want, you have to be open to trying something different. You can't get a different result by doing the exact same thing that you've been doing all this time. With marketing and sales, rather than viewing it as, you know, just this obstacle that's something that you don't wanna do. It's this burden. Thinking of it as an opportunity to just reach more people. It's funny because I mean, I love everything about sales. I just consume all the podcasts, all the books, I have my own coach to help me in how I perform with sales and marketing. People kind of think that's a little strange, people are like, you get really excited about sales? It's an opportunity to just reach so many more people and to help so many more people. And like, when you think about that from, you know, just kind of like the, the very large picture, right. If you didn't have so much sales and marketing, it would take a lot longer. It's not that it's impossible, but I mean, everything just kind of clicks when you use sales and marketing together, your messaging is much more clear, you're reaching a larger population Then in turn, you are nurturing along the way. They are getting to know you, to like you, to trust you and then making a buying decision at that point, rather than just putting something in front of someone and saying, Hey, buy this thing, right. It's very difficult to get someone who's very cold to you. “It's (marketing) an opportunity to reach so many more people and to help so many more people.”They have not had that encounter. They haven't gone through a true marketing funnel, to really experience. If your messaging is off then they might be your ideal person, but the way that you're talking to them isn't compelling them to want to learn more. So changing the attitude of this is something that I have to do,  I'm a doctor or I'm a chiropractor,  I'm a nutritionist. I just want to do this. I hear that all the time where I will hear people say, I sell clothes, I just design clothes. I just wanna sell them, but I don't wanna have to worry about all this other stuff. Whatever it is. I'm an artist, I'm a teacher, you know what, it doesn't matter. There's just that resistance that you come across. So when you open yourself up to the possibility of how can this help more people and rather than taking the burden off of yourself, but how can this help other people you pull yourself out of the equation because when you get really focused in on what you have to do and what this means  to your time, but consider how this can also make my life easier. I think that that's when it changes.DANIELLE: I have grown into taking the perspective that, if what you do is good for people, then when in your marketing and selling, you're helping them understand why what you offer is good for them. Especially for hands-on practitioners, it helps me to help them change their belief system, their mindset around marketing and sales too, because it reminds them that what they're doing is actually good for people. They're not selling them grapes that are gonna make lemonade and, and that doesn't happen, right. They're not selling them a broken, used vehicle. They're selling them something that's potentially going to change their life in a really transformative way. Why would you not wanna share that with more people?FOCUSING ON WHO YOU SERVE & THE SOLUTIONS THEY NEEDERICKA: Exactly. You kind of hit it on the head. Kind of the used car salesman, right? That's the connotation that people have with sales that like you are like pulling something over on someone. You're having them buy  something that's not gonna benefit them. It's gonna be totally something different than what they thought it was. If you're thinking that, then you need to go back and kind of take a step back on, okay, what are you actually offering and go through your value ladder. How does this help? Who is your, your client and what are the problems that keep them up at night? If they could wave a magic wand, what would be the problem that they would have a solution to, and does your product program or service answer that? Then, what's the transformation that you are promising and is that the transformation that they are really wanting to have in their life?  When you kinda work it backwards and then you see that these all align, it feels a lot less heavy, like you're duping something that they don't want or they don't need. Instead, you understand what the impact is. If they don't decide to do it, but also what could that transformation be if they do decide to go with it? Then you're just helping them to make a decision from there.“...you're just helping them to make a decision”DR. DANIELLE:  I mean, our conversation already has me feeling like I'm gonna just go focus on some sales this afternoon.ERICKA:  I love it!MARKETING STRATEGIES FOR THE OVERWHELMED PRACTITIONER DR. DANIELLE: Now on that note, I think it's easy for people to get excited about something new and think, oh yes, I'm gonna do this. Then they get started and they find, maybe let's say it takes more time than they anticipated, or it's not as effective as they had hoped that it would be right away. With so many of our listeners struggling with feeling burned out, especially over the last year and a half of taking care of so many people whose stress level is also much higher than usual, I would love to  hear from you how we can reframe this?  Okay. I have to, like, I have to focus more on marketing and sales as not an additional thing that you have to do, but how could it actually make their lives easier? How could it make their business more efficient? ERICKA: That's a great question. We  teach the model of a marketing funnel. The idea of a funnel is that you are taking your prospective client through a process from beginning to end. You ultimately know where you want them to end up, but how are you having them  engage with you? Is it going to be a free consultation? Maybe a checklist, guide, or a video series?  Whatever it is,  how are you compelling them? Where they think, Ooh, that's gonna give me a quick win. Then you're nurturing them along and explaining Hey, I work with people that have this problem and here are some results of people that have worked with me, these are their transformations. You start helping them to imagine what that transformation could look like for themselves. Let's use the diet industry. This is an $80 billion industry and it's growing and growing and growing because a lot of people are looking for a solution. You always see those before and afters and people imagine, “that could be me!”.  Well, if that person could do that in this amount of time, what can I do? So they start imagining it, then they go into whatever, you know, they're taking the supplements or they're in the program, whatever it is, and they're expecting instant results. And then they're thinking, well, this is the magic pill. And then maybe they have found that one thing we all know that that's not the case, but you know, that they found the thing. They're like, well, I took it this morning and I haven't lost any weight. Then the next day they wonder what else is out there? So that's why the industry is growing so much.  If it worked we wouldn't have the obesity rate that we have. With marketing and with a funnel, you have to understand that  it's gonna take some time. People, first of all, have to go through the funnel, you have to try certain things. And that's what we do. You have to track and pay attention to the data you are given. I can't even tell you how many coaching calls I've gone into where people have said, okay, well, I've built my funnel and I don't think it's working so I am gonna change my funnel. I have to say, okay, hold on, let's just give this a second. Let's look at the numbers. How many people have actually seen your offer?  They might say like 10. Okay, great! Now, did you have anybody sign up of those 10 people? Who's opted in and they'll say five, I only have five. I'm like, do you realize you have a 50% conversion? That's amazing. Let's just put it into perspective, but they're hearing these crazy stories out there on the internet like, I made a million dollars in 30 days. They're imagining this and it's not that they can't get to that place, but it's gonna take some time and it's gonna take refining and you're tweaking and you're putting it out there and then you make some more changes. We have found with members that we are coaching that we have stellar results. We have so many businesses that are creating $100 K funnels, and it's just because they've stuck with it. We have one member who's been featured in Stacy's podcast. She's a great testimony because she was one of the people who on a coaching call  was like, ah, you know, I think I'm gonna  just drop that and I'm gonna try something else. And I was like, well, wait, wait, wait, no, like, let's look at the numbers, I think you have something here, you just need more people to see it. I think if we change this and if we look at the landing page numbers, your ads are performing, so that's great. But when they get to the landing page, there's the disconnect that's when you lose 'em. So let's tighten this up a little bit and you just make little, little micro changes, one thing at a time, don't change everything, because then you don't know what's working. People want to complete an overhaul all at one time. And we can't fix what's broken because we don't actually really know what's broken because we're not looking at the numbers in its entirety. So I think  it gets overwhelming because you're trying all of the things and you want the results now, but with marketing, it does take a little bit of time. It's like putting out an advertisement in a magazine for your practice. You do it once and you're like, well, I got one person, that wasn't worth it. But that's still one more person than you had last month. What if you changed and adapted a few things? What if people need to see you a couple of times? You've probably had an experience of something that you've bought or someone that you've worked with that you had to hear about them and see them multiple times before you decided that you were gonna make a buying decision.DR. DANIELLE: Yeah. I just paid for a $3,000 program yesterday. I had been in their sales funnel essentially and I never felt sold to.  They just shared their results for their people and they did it in a really fun way and I could see the possibilities for myself and what they shared. I was like, whenever I get that email that finally lets me buy this thing, I'm gonna do it. It came yesterday and I was already committed. I already knew that I wanted it weeks before I could even purchase it because I was on a wait list. This has been a really hard lesson from me in my own business, what you're talking about because back when I was growing my hands-on practice.  I had my organic social media reach. That was really all I needed to see as many clients as I wanted to be seeing. It worked really well. It was great because I knew exactly what to do to help other people do the same thing. Then when I started to transition and focus just on my online business, my coaching practice grew really fast. I grew to multiple six figures in three years. Then I got to a plateau and it was the same the next year. I thought,  “what's missing?” I guess my organic social media reach is not enough anymore, but I had never looked at the conversion on opt-in pages. I had never looked at any statistics on a funnel. Instead of looking at that information, I would just always go create a new thing and a new thing and a new thing, a new thing and it was exhausting.  My whole team was also stretched really thin. About a year ago, it's been kind of a process over the last couple of years, it really crystallized a little over a year ago. I was like, I can't keep doing business this way. I teach that this doesn't make business sense and this is not sustainable. I'm wearing my people down and I'm worn down. So I decided to essentially wipe the slate clean and we're gonna start from the ground up and we're gonna build systems from the start. So all the things that you're describing now, like looking at the conversion on an opt-in page and watching what's happening in the funnel, I'm like, oh wow, we're doing it. I can't believe that we're doing that, but we're doing it.  But it comes back to where we started, which was, I didn't wanna look at that information because I thought it was just salesy.ERICKA: Yeah. I hear a lot of people say, I'm not really good at numbers, I don't wanna look at that. You know, it doesn't make sense to me. And I mean, I probably wouldn't consider myself, you know, like a numbers person either. But what I've learned is that looking at the numbers, you don't become Einstein, but you just have more insight into what is happening inside of your business. And to not look at that is, is just simply foolish because you could be leaving a lot of money on the table because you just think something is broken. It's not that it's broken, it just needs to be fixed. You just need to tighten something up and once you do that it just makes such a difference. I think that goes back to that mindset piece that we talked about originally. Allowing yourself to be open to the idea that you can look at numbers and it's not scary. Looking at one thing at a time. We keep our members pretty streamlined as far as like, this is the basic information to look at, you don't have to go into huge, huge detail. You could go into a crazy detail if you wanted to. But, if you're just getting started, basic information like how many people have seen it, how many clicks, how many people opted in and did you get any sales from that and going from there.  One thing that you had talked about was starting over.  A lot of people are like, okay, I'm just wiping it clean, but we still go back to… do you know what your best seller is? Do you know that if you have multiple products or programs and a lot of people do have a lot of offerings. Then your people are confused because they're not entirely sure which direction to go. That's the cool thing about a funnel,  it can be very strategic where you can bring people in at the beginning and you're like, welcome to my little ecosystem here and here's your first step.  Here's the first thing that you're gonna engage with me with and oh, you finish that. Awesome. You know, Hey, here's this thing that I have to offer you and you kind of take 'em through a process so that ultimately they get to where you want them to be in just a few steps. Instead of like, I'm gonna throw this at you, I'm gonna throw this at you and I'm gonna throw this at you. You're still getting them there, but it's just so much more logical this way rather than hoping that they land where you want them to be and that it's the right fit.FINDING A SUSTAINABLE BUSINESS GROWTH APPROACH WHEN THE INDUSTRY NORMS ARE BURNING YOU OUT DR. DANIELLE:  Okay. Can we play with a couple of scenarios because I can think about who listens to the show and what's reality for that person. And also know that it's reality for a lot of other people too. So one example that comes to my mind would be someone who, um,  let me give a little like backstory or like a history to this example because I think for a long time, especially within a chiropractic profession, but this probably applies to a lot of other hands on professions as well that if you were just busy in your practice, then you had a successful business. But just being busy doesn't necessarily mean that you have a successful business. So I know a lot of people who are very busy in their businesses and that might be like, they see a lot of patients, a lot of clients and they really don't have room for more in their schedule. They're like, oh, I don't need a sales funnel. I'm seeing all the people that I can possibly see. However, the limitation is in thinking that your business is you, you are your business, right. And if you separate yourself from your business and see where could your business go? And what if you took yourself out of the equation and like your, um, capacity out of the equation and started thinking bigger then yeah a sales funnel is gonna help you bring in more new patients or clients so that you can grow a team of practitioners who then help improve, increase the revenue in the business and you can make even more money and you can help even more people. But they get into this place where they're like, they're so busy with all the people in their schedule already that they can't even fathom thatERICKA: Next. Oh yeah. I've taught a lot of people that are in that same place. It's usually kind of like that one on one service based approach where they're like, “I'm tapped out, I literally cannot figure out how to schedule one more person, I don't get lunch,I barely get to pee, I don't have time, I'm at the practice from 7:00 AM to like 7:00 PM, Monday-Friday”. They're coming to us because they realize something has to change. Right. So like what is scalable? And so looking at what you are offering and like you were saying, taking yourself out of the equation. So rather than like you being the business, you have a business that you are the founder of or you're the CEO, but are you delegating? Are you allowing other people to come in under you and do what you do and be able to grow that way? The other method is, what could be another way to work with patients? Not so one on one? What could I do so that, someone can come across on social media, through an ad and they find a membership, maybe it's a course. I see this work really, really well. That's usually where a lot of practitioners want to go where they're like, okay, I can't work with so many people hands on, but I could teach many through a course. It's not as in depth as if they were working one on one, but it's still helping so many more people and helping people to understand the power of whatever it is that you were teaching. You were talking about chiropractic and how many people are resistant to chiropractors? I mean, I used to be one of them, like, I will say it,  I was just like, someone's gonna break my spine and I'm gonna be paralyzed. Like, that's what was going to happen. But it took me getting educated and understanding how chiropractic is such an incredible foundation to overall health. When you're utilizing other things that you're experiencing in your body, like when you start taking care of the chiropractic piece, everything else just starts to feel better, you know? You just kind of accept that this is just the way that it is, you know, like I'm always gonna feel this way. That's the way it is in your business. Well, this is just the way that it is as a busy practitioner and you just need that outside guidance to say, but what if you tried a different way, a different approach? What if you actually added some other practitioners and grew that way so that it's not just you seeing all of the clients/ patients. How could you work with them in a new way that you're kind of thinking outside of the traditional practice model. “What if you tried a different way, a different approach?”DR. DANIELLE: That actually came up in a conversation I had with someone a couple of weeks ago. I was in this conversation with her as a researcher. I was doing some target market research and I'm asking a series of questions that I ask to everyone that I do these calls with and just listening to what her answers are. But in this particular conversation, I was like, wait, do you even believe that it's possible to be a chiropractor and not be burned out? Like, can you be a successful chiropractor and not be burned out? And she was like, Hmm, no. It was like, yes and no, she was like yes-ish, but no, not really. I don't really believe that we can prevent this. And I was like, oh, here's the problem. You think that this is the way that it has to be. Ouch!“Do you believe that it's possible to be a hands-on practitioner and not be burned out?”ERICKA: The  interesting thing is that we kind of look around us, you know, like, who are we surrounded by? And if that is the norm in the industry where the chiropractors work in a solo practice, they're working all of the hours and they're in this place where  they can't really grow in the way that they want to, because they don't have any time, it's finite, right! So they only have so many hours in the day, so they can't grow that way. But then they're like, well, nobody else does anything differently. So this is just the way that it is. All right. It's still important to have people in the pipeline because that's just the sequence or the lifecycle of a customer, even if you are in that one-on-one model. Not everybody is gonna be with you for the rest of their life, you know? Patients die, patients move, patients switch providers, patients don't need that care and support any longer because you've done what you set out to do and heal them and right now they're good. They come in maybe once in a while for maintenance, but then you get to this point where those people are leaving. If you don't have people that are in that pipeline that are getting to know you, to like you to trust you, to engage with you on some level beforehand, before they even have a need, they might just be curious, you know, like, so for myself, before I even entered into the wonderfulness of chiropractic care I was kind of  just seeing  what is this about. I have these friends that swear by the chiropractic and why, you know? Just engaging with practitioners online and I'm like, wait a second, okay, I think there's a thing here. So when I was ready at that point, I was already open to that okay, who am I gonna go see? Who am I gonna see locally? So you just have to think about it from a different perspective. It's like what I said earlier, if you want a different outcome, if you don't like feeling burnt out, you don't like being so stressed, you have to consider the opportunity of what trying something new could bring. “It's still important to have people in the pipeline because that's just the sequence or the lifecycle of a customer, even if you are in that one-on-one model.”“ if you want a different outcome, if you don't like feeling burnt out, you don't like being so stressed, you have to consider the opportunity of what trying something new could bring.”DR. DANIELLE: Awesome. Okay. So many good points. All right. So my other example, uh, or maybe not necessarily example, but scenario would be, um, the person who was like, just starting their practice and wondering do they need to have, or should they have a sales funnel? Um, what if they don't have any clients yet, and they don't have the results, they haven't had the testimonials to incorporate into that. Should they have a funnel?ERICKA: There is rarely a, I mean, I haven't come across a type of business that it wouldn't benefit. It's for the person that's just starting out. It's actually the best place to start incorporating some really solid marketing strategies, like utilizing a sales funnel, because you're kind of starting off with really good habits. You're understanding how to engage someone from the beginning rather than waiting until there's a problem in the business and then trying to fix it and work backwards. Right. So you're in a good place, as a new practitioner, to start and to create engagement and excitement and helping someone to get that quick win by utilizing a guide or mini training.  I know a lot of your practitioners that are chiropractors, what could be five easy exercises to lessen hip pain?  At the end of the day from sitting something like that, where someone's gonna take that because they have that problem at the end of the day and they think, oh, what are these five exercises and maybe this is what's gonna be the thing to help me feel better at the end of the day. You're creating that. Then as you continue to nurture them and show them things, um, I've come across some incredible chiropractors online that are just showing exercises. They're saying like, do you have this problem? Here's some exercises if you have this issue here, try this, or here's a way to do this without getting injured. I love that stuff so much because I feel like I'm learning every time I come to their profile. Then you just feel like when you said, when that offer comes through, like, I don't know what you're selling, but when I find out, I'm gonna buy it, right. That's what you want. You want people to get to that point. And if you are starting at the early stages of your practice, your business is going to just thrive.ELIMINATING MARKETING INCONSISTENCY WITH A SALES FUNNEL Dr. DANIELLE: I'm just gonna wrap up this conversation on this note in 2019, I, this happened by accident. So I don't have it documented in a really official and informal way accidentally. I surveyed over 900 chiropractors and I asked them, what is your biggest challenge when it comes to marketing? And they almost all, it was like 97% said their biggest challenge in regard to marketing was consistency. And I was like, oh, like, I, would've never, never guessed that. That would be the answer, nor would I have ever guessed. It would be a landslide answer. Um, so I'm, I'm just pointing this out because if you are struggling with consistency in marketing, and, and you're talking about having people in the pipeline, Ericka, like that's what consistency in marketing helps fix. Right? It's having that consistent stream of new people coming into your business, which every new business, not every new business, every business needs to have, then the sales funnel process, like creating that sales funnel and having it adjusted if you will. So that it's working, optimally helps you to eliminate the problem with consistency.“97% said their biggest challenge in regard to marketing was consistency.”ERICKA:Yeah. It's definitely a big piece there because you have people that automatically come across your profile. They are seeing this landing page. They're seeing your ads that you have always going. And I think people kind of go into this in and out of promotion type. They've got something to offer, so they're gonna talk about it, right? Maybe you have an in-person workshop at your practice. Maybe you are offering a two for one,  like, Hey, you and your spouse, whatever it is, you've got this promotion, you're gonna talk about it. And then it's radio silence after that. Then you've got something else that you wanna offer and you wanna talk about that. But instead, how can you connect with your audience just by educating them, by giving them something that helps them feel like they're getting smarter, like they're learning something that they can take something away and immediately go try it, implement it into their life and feel like they're getting a quick win. Because when you do come to that point where you have something to offer, it doesn't feel salesy because you  have this automated funnel all already. So they're going through the process. But then as they may engage with you outside of the funnel on whatever platform you may be on, then they're like, oh my goodness, Dr. Danielle is so smart and I walk away with so much after listening to her podcast. I feel like I could run this practice so much smoother. That's what you want. You want people to walk away from your podcast, your YouTube video, whatever it is feeling like it's gonna be alright, I can build this practice, it's not gonna hurt, it doesn't have to be the way that I think it's supposed to look like, because that's just historically what I've seen around me.DR. DANIELLE: Yeah. Oh my gosh, Ericka, we could probably talk about this stuff all day.ERICKA: I know I could, I could, it's, it's probably a problem.DR. DANIELLE: But it is a good thing. It's really, it's a good thing because when you do something that's so specific and you can still talk about it all day, it obviously means that you're really good at it, but also that the energy that you bring to it makes it more fun.ERICKA: Right? Yeah.I come at like, how can I help someone, how can I help them to understand the power of sales and marketing and that it doesn't have to feel icky or like you're out of congruence with your values. You're just coming in from a place of giving and for the people that are listening to you, they are that helping profession, right. You are a practitioner.  If you wanna help people, you've gotta show up. You've gotta be consistent. You've gotta have a way for people to engage with you.“You are a practitioner.  If you wanna help people, you've gotta show up. You've gotta be consistent. You've gotta have a way for people to engage with you.”DR. DANIELLE: Awesome. Okay. So if people that are listening to what you're sharing today, want to learn more about the Foot Traffic Formula, where is the best place for them to go?ERICKA: We actually have a bootcamp monthly, it's the Drive More Traffic Bootcamp where we teach 10 low cost or free strategies to increase traffic to your business. So that's probably the best way to get started and learn, what is a funnel and how can you make it at the very basic level and get started within the week of the bootcamp. The website for that is drivemoretraffictoday.com and we run boot camps every single month. That's just one of my most favorite times because I get to connect with so many different types of business owners and help them to understand the importance of what marketing can do for their business.DR. DANIELLE: Awesome. Ericka, thank you so much. It's been really fun to connect with you and just really learn from you.ERICKA:Yeah. Thank you. I appreciate it.RESOURCES AND LINKS MENTIONED IN THIS EPISODE: Learn more about the Drive More Traffic Bootcamp HERE  Connect with Ericka at hello@erickaeller.com