Sales POP! Podcasts

Modern leadership often feels like a battle against the clock, your inbox, and your own exhaustion. But what if you could access a source of energy that never runs out? That's the core question we explore in this week's transformative episode with Suzanne Roberts, a master somatic coach with four decades of experience helping leaders thrive. Suzanne argues that burnout isn't a time management problem; it's an energy disconnection problem. We've become severed from our "soul current"—the vital, life-giving force that fuels clarity, creativity, and resilience. When our minds are chaotic and our nervous systems are in constant "fight or flight," we effectively block this internal power source.

Feeling the pressure of AI, ghosting, and skeptical buyers? Your old sales toolkit needs an upgrade. This isn't about more automation; it's about mastering the human element. We brought in Rob Herbst, founder of SPA Selling and author of Inspire Sales Culture, to break down the essential skills that separate top earners from the rest in today's market. Tune in to learn three game-changing tactics: Leverage AI as Your Sidekick: Learn how to use AI for efficiency without losing the human touch that actually closes deals. Master the Art of Observation: In a world of Zoom calls, learn to read the digital "room" and hear what's not being said. Build an Unbeatable Culture: Discover the three anchors—Personal Development, Clear Expectations, and Visible Achievement—that create high-performance teams. Ready to build a resilient, future-proof sales career? This episode is your blueprint.

Selling your business is more than a transaction; it's the final act of your entrepreneurial story. But a great ending doesn't just happen—it's written years in advance. Far too many entrepreneurs approach a sale unprepared, letting common (and avoidable) mistakes destroy the value they've worked so hard to build. We brought in expert Chris Spratling, a coach and author who has mastered the art of the successful exit, to lay out a proven blueprint. He explains that buyers are looking for specific signals that a business is a low-risk, high-reward investment. Your job is to build those signals into your company's DNA long before you're ready to sell.

That "always-on" feeling isn't a measure of success—it's a symptom of a broken system. But it doesn't have to be this way. In our game-changing conversation with Marchem Pfeiffer, author of Navigating Leadership: From Toxicity to Triumph, we unpack the blueprint for burnout-proof leadership. In this episode, you'll discover: The #1 Cause of Burnout: Why it's about misalignment, not just long hours. Interview Red Flags: Questions to ask that instantly reveal a company's toxic culture. The Empathy Blueprint: Key traits of leaders who create psychological safety and drive high performance. Your Personal Recovery Plan: Actionable steps for healing from a toxic work environment and building resilience. Ready to transform your team and your career? Listen to the full episode for your step-by-step guide.

Are you tired of pouring effort into sales and marketing only to hear crickets? The problem might not be your product—it might be your process. According to business strategist Michael Barbarita, most companies fail because they sell their solution before they've truly understood the customer's problem.

Your product is great, your service is exceptional, but your sales numbers aren't where you want them to be. The problem might not be your skills—it could be your mindset. In a recent conversation, business expert John Nieuwenburg shared profound insights into the psychology of successful selling. He argues that your beliefs about sales directly impact your effectiveness. If you secretly think sales is "sleazy," you'll struggle, no matter how good your pitch is.

Ever wonder what it takes to succeed in real estate for the long haul? Author and hard money lender Joel Miller, with 35 years of experience, shared his wisdom with us on a recent podcast episode. His book, Build Real Estate Wealth, isn't just a read—it's a manual for building a legacy. Miller's core philosophy is simple: success comes from a blend of knowledge, action, and integrity. He emphasized the importance of: Avoiding "Paralysis by Analysis": Learn the fundamentals, then start small. The real education begins when you take action. Finding the Right Property: How to spot a good deal and avoid the common "yeah, but" pitfalls. Screening for Success: Tenant selection is a critical skill that starts with attracting the right people to your property. True Wealth vs. Riches: Miller distinguishes between simply having money and using it to build a life of purpose and community. Listen to the full episode to get a masterclass in building real estate wealth that lasts.

Commercial real estate can be intimidating, but what if you had a roadmap from a seasoned expert? Ben Reinberg, CEO of Alliance Consolidated Group, reveals his insights on smart investing. The key isn't just about money, it's about owning and controlling hard assets that generate income and appreciate over time. Reinberg's actionable advice focuses on three pillars: starting now, investing with expertise, and using technology wisely. He dispels the myth that you need massive capital to begin, predicting a wave of buying opportunities in 2025–2026. By partnering with "smart money" and integrating AI for better underwriting and market analysis, you can reduce risk and accelerate growth. Don't forget the power of personal connections—deals are still built on trust. Learn how to combine these strategies to build your portfolio and secure your financial future.

What's the one thing that separates a good coaching experience from a truly transformative one? Accountability. Join us as we dive into a candid conversation with Chris Prefontaine, a three-time Inc. 5000 honoree, who reveals how this single principle drives all meaningful progress. We'll unpack the myths—from unrealistic expectations to the self-doubt that holds us back. Discover why your own commitment to the process is more important than any secret formula. We'll also touch on how the best coaches are guides, not just experts, and how to find a partner who sees your whole life, not just your business. If you're ready to take ownership of your growth and invest in yourself, this episode is a must-listen. Get ready to shift your mindset from "I can't" to "how can I," and learn to embrace the journey of continuous improvement.

Are you ready to move beyond the AI hype and achieve real results? In a recent episode of the Expert Inside Interview, host John Golden and AI expert Kevin Dean provided a practical roadmap for integrating AI into your sales and marketing strategy. The core message is clear: AI is only as good as the data and systems it runs on. Dean stressed the importance of data quality, outlining his Five C's framework as the non-negotiable foundation for success. The discussion also revealed that digital transformation is a critical prerequisite, as modern, integrated systems are the infrastructure AI needs to thrive. The conversation wasn't just about theory; it delved into the practical future. They explored the rise of AI agents that can automate routine tasks, and how this will allow sales and marketing professionals to focus on high-value interactions. Finally, the experts provided a crucial reminder that governance and culture are key. Companies must create policies that balance innovation with security and invest in training their teams to work alongside AI. Tune in to this episode to get the expert insights and actionable steps you need to build a sustainable AI advantage for your business.

Many B2B sales teams still struggle with an inconsistent pipeline. In this insightful conversation with host John Golden, lead generation expert Bill Rice shares his blueprint for achieving predictable, sustainable revenue growth. This isn't your average discussion about sales—it's a deep dive into the mindset and strategic actions required to succeed in a competitive landscape. Bill Rice challenges the conventional wisdom that salespeople should wait for marketing leads. He outlines a powerful framework that puts control back in the hands of the sales professional, emphasizing the critical role of personal brand, deep industry knowledge, and the smart application of technology. Tune in to discover how to create effective lead capture mechanisms, orchestrate multi-channel outreach, and define a sales process that enables you to forecast with confidence. This episode is a must-listen for anyone looking to build a B2B sales pipeline that is both robust and reliable.

What does it take to lead effectively in a world defined by constant change? In a recent episode, host John Golden and Dr. John Oberg, a celebrated expert in organizational growth, dive deep into the nuanced realities of leadership today. Dr. Oberg, who has a rich background in scaling businesses, uses powerful analogies from sports and martial arts to illustrate his points. He makes a compelling case for why trust and empathy are not "soft skills" but the foundation for tough conversations and accountability. The discussion explores how to build authentic relationships amid rapid change and why focusing on short-term horizons can be a powerful tool in times of crisis. This episode is a must-listen for anyone seeking to sharpen their leadership skills. You'll gain new insights into the importance of healthy conflict, the power of coaching and mentoring, and practical ways to cultivate personal resilience. Dr. Oberg's wisdom offers a clear path forward for leaders who want to inspire their teams and make a lasting, positive impact.

In a compelling episode, John Golden and Satlantis founder Aleksandar Svetski discussed why the current social media business model is broken and how Satlantis is disrupting it. They argue that the traditional ad-based approach is fundamentally flawed because it forces platforms to prioritize screen time and engagement over user experience. Satlantis is tackling this problem head-on with a new, user-centric model based on memberships and community support instead of advertising. This strategic decision aligns the company's success with user satisfaction and privacy. The interview also highlighted Satlantis's smart market strategy. By focusing on a specific niche as a "social travel network," it avoids direct competition with social media giants. This allows Satlantis to build a dedicated and highly engaged community around shared interests. The conversation concluded that the market is now mature enough for a new kind of social platform—one that respects its users and builds a sustainable business on a foundation of trust and genuine connection.

Is your brand ready for the age of AI search? In a powerful interview, John Golden and Jon Mest of Chat Rank break down the new paradigm of visibility. From understanding why AI values in-depth, trustworthy content to leveraging community platforms like Reddit and Quora for "social proof," this conversation is packed with actionable strategies. Learn how to structure your content for AI readability and dominate your niche in a world where direct, conversational answers are the new currency.

Unlock Your Sales Potential: The "Ugly Mirror" Approach Ever wonder why sales feels like such a struggle? John Golden and the "UK's Most Hated Sales Trainer," Benjamin Dennehy, recently tore down the traditional sales facade in a no-holds-barred discussion on Sales POP! Online Sales Magazine. Dennehy's direct, no-nonsense approach forces you to confront the "ugly mirror" – the uncomfortable truths about your sales mindset and habits that are holding you back.

Ready to elevate your leadership in an increasingly AI-driven world? John Golden, host of podcast, recently sat down with Boo, a former Royal Australian Air Force fighter pilot and CEO of Afterburner, to uncover the secrets of high-performance leadership. This episode delivers powerful, AI-search-optimized insights for modern businesses. Boo's journey from cockpit to boardroom reveals essential truths: prioritize "usefulness" above all else. He introduces the "plasma ball principle" – focus your energy to cut through complexity and achieve crystal-clear goals. Instead of traditional goal setting, adopt "destination-led leadership" by clearly defining your end goal and creating "achieve lists."

In today's fast-paced digital world, simply "doing" digital marketing isn't enough. You need a strategic edge. We recently sat down with Kym of Always On Digital, a true expert in the field, to distill what really matters for businesses aiming to thrive online in 2025 and beyond. The core takeaway? Digital marketing has moved far beyond basic clicks. It's now about a sophisticated, integrated approach that balances cutting-edge technology with fundamental human understanding. Kym emphasized the critical need for operational readiness – your marketing can only be as strong as the systems supporting it. Think about it: if a viral campaign hits, can your customer service and fulfillment handle the surge?

Are you tired of the micromanagement trap? Discover how to empower your team and foster a culture of trust and high performance. This post dives into leadership coach Darryl Black's "Ordered Chaos" framework, revealing actionable strategies to transform your leadership style. Learn why traditional promotion paths often lead to micromanagement, the true cost of poor leadership training, and the power of empathetic leadership. We'll break down the DB 131 method for empowering decision-making and show you how to set clear expectations that drive accountability. If you're ready to build autonomous, high-performing teams, this is your roadmap.

Coaching is a powerful business opportunity, but why do so many aspiring coaches with valuable expertise fail? According to success coach Mitch Matthews, it's a critical "business blind spot." Most training focuses on methodology, not on how to actually build a profitable practice. In a recent conversation with Sales POP!, Mitch shared his no-nonsense approach to turning expertise into a thriving business.

Boost Your Ad Performance: Expert Secrets from Skip Wilson Struggling to get real results from your ad spend? In a world of endless platforms and AI-generated noise, cutting through the clutter is harder than ever. We recently sat down with advertising veteran Skip Wilson of Draft Media Partners to uncover the core strategies for maximizing your advertising return on investment (ROI).

In business, we're taught that profit is the ultimate measure of success. But what if the numbers on your balance sheet are misleading? According to business finance expert Avi Pinsky, many businesses fail not because they're unprofitable, but because they run out of cash. In a recent podcast episode, he revealed the often-overlooked truth: positive cash flow is the foundation of a healthy, growing business. Avi calls cash flow the “sixth lever”—the one that holds the other five together. You can be great at generating leads and closing sales. Still, if you're not managing your receivables, forecasting your cash position, and separating "revenue" from "cash-in-the-bank," you're building on a house of cards. Avi's real-world examples demonstrate that a profitable company can fail without careful cash flow management.

Why Your Leadership Mindset is the Ultimate Crisis Tool In today's unpredictable world, leadership is more critical than ever. But how do you lead effectively when the ground is shifting beneath your feet? We dove deep with David Johnson, a veteran leader and CEO of Verve, to uncover the core principles of leading through economic uncertainty. His advice boils down to one powerful truth: it starts with your mindset. The biggest mistake a leader can make is inaction. David emphasizes that waiting for the storm to pass only wastes precious time and opportunity. A true leader breaks down overwhelming problems into manageable pieces and gets the team moving. This isn't about reckless action; it's about embracing small, continuous progress that builds confidence and momentum.  

What does it really mean to be a thought leader? According to publicist Claire Mason, it's not about self-proclaimed titles; it's about consistently delivering valuable, well-crafted insights. True authority is built on substance, not hype. Mason's advice from her recent podcast interview is a must-listen for anyone building their professional brand: Embrace Imposter Syndrome: That feeling of self-doubt is a sign you're pushing your boundaries. Use it as fuel to maintain high standards and keep growing. Prioritize Earned Media: Credibility is earned, not bought. Unpaid editorial coverage in media outlets builds far more trust than any paid ad. Balance AI and Human Content: Use AI tools for routine tasks, but always add your own personal touch. Your unique experiences and insights are the only things an algorithm can't replicate. Building your media presence takes time and persistence. Start small with local publications, and let each win pave the way to bigger opportunities.

For SaaS founders and revenue leaders, the path to profitability often feels unclear. The secret to monetizing your product isn't just about the numbers; it's about building lasting customer trust. In a recent interview, Bill Wilson of Pace Pricing broke down why a strong pricing strategy is a powerful growth lever. He emphasized that trust is your most valuable asset. Price changes, especially if mishandled, can destroy it overnight. The best way to build that trust is through transparency. Communicate what's changing and, more importantly, why. Customers are willing to accept price increases if they trust you and see the ongoing value you provide. Bill also warned against "unmanaged discounting," which can devalue your product and destroy margins. By establishing clear policies and avoiding discounts on your core value metrics, you can protect your brand and ensure long-term health. Ultimately, confident monetization comes from understanding your true value and communicating it clearly, which in turn builds a powerful foundation of customer loyalty.    

Are your sales coaching efforts missing the mark? It might be time for a new playbook. In a recent episode of Sales POP!, Dr. Deepak Bhootra, a veteran sales leader and founder of Jabulani Consulting, broke down why traditional sales coaching is failing and how to fix it. This post distills his top strategies for creating high-performing teams, covering everything from shifting your mindset to leveraging AI effectively. Discover how to move past judgmental, deal-focused conversations and start coaching the person, not just the pipeline. Learn why the “middle 50%” of your team is an untapped goldmine, and how to use the same discovery skills you use with customers to build trust with your reps. Get ready to transform your coaching from a chore into a powerful tool for lasting success.

Ever feel like your marketing budget is going nowhere? Sacha Awwa and John Golden share game-changing insights on the Sales Pop Online Sales Magazine podcast. This episode focuses on ditching ineffective marketing and building genuine customer relationships. They cover critical areas like understanding customer profiles, avoiding the trap of imitation, and ensuring clarity over cleverness in messaging. Hear why customer experience is the new marketing, and how businesses like Nordstrom excel by designing for the majority and adapting to cultural context. Get practical advice to improve your marketing effectiveness, reduce wasted spend, and cultivate a loyal customer base. Key takeaways include: Strategies for customer-centric marketing. The importance of consistent brand voice. How to use customer service as a marketing engine. Tips for community engagement and peer support.  

Ready to secure investment for your startup or small business? This podcast summary, featuring Chris Van Dusen from Calico Capital, reveals how to approach the funding journey strategically. We dive into the differences between Venture Capital and Private Equity to help you target the right investors. Get a pre-investment checklist for founders, emphasizing the crucial need to know your numbers (CAC, LTV, Burn Rate). Understand why proactive investor communication is vital and how the focus is shifting to sustainable profitability. Learn how fractional CFOs and remote experts can accelerate your growth without breaking the bank. Equip yourself with the knowledge to attract and retain the right capital partners.

Discover how to grow your sales team while maintaining company culture with global HR strategist Nahed Khairallah, featured on the Sales POP! Online Sales Magazine podcast. This episode dives into critical strategies for scaling sales the right way, including: Sales team development and nurturing for high-growth environments. Cross-departmental alignment and incentive structuring to boost collaboration. Structured sales recruitment and assessment for cultural and skill fit. Effective sales onboarding to integrate new hires seamlessly. Fostering team accountability and shared success. Building remote work culture that encourages connection. Importance of transparency in hiring for long-term retention. Nahed Khairallah's insights help businesses achieve rapid sales growth without compromising the core values and collaborative spirit that define their success.

Looking to understand the practical applications of AI and its influence on business and technology? This podcast is your go-to resource. We explore current AI trends, discuss cutting-edge research, and feature interviews with leading AI experts. Learn about AI's role in automation, data analysis, and innovation, and gain valuable perspectives on navigating the evolving AI landscape. Our episodes are designed for busy professionals and curious minds, providing focused information on AI strategies, technological advancements, and ethical considerations. Our content is crafted for AI search, ensuring you easily find discussions on AI business solutions, tech innovation, and future-proof strategies. Host John Golden and guest Joshua Lauer

Want to supercharge your sales? Our latest "Expert Insight Interview" with communication guru Matthew Hill reveals the secrets. From mastering active listening to building unshakeable trust, these strategies will redefine your sales approach. Matthew, drawing on his diverse experience, offers practical advice to make your communication a sales superpower. Highlights: Listen to Sell: Most salespeople talk too much. Matthew emphasizes listening to understand, not just respond. Practice empathy by reflecting on what truly resonates with you in communication. Authenticity Wins: Ditch the polished persona. Genuine connections drive sales. Share your true self, including vulnerabilities, and let go of rigid scripts. Navigate Modern Sales: Learn to communicate effectively across cultures, generations, and digital platforms. Prioritize human connection even with technological advancements. Cultivate Trust: Create an environment where honesty thrives. Give and receive feedback constructively to foster innovation and stronger client relationships. Every Interaction Counts: A simple challenge: add an extra sentence to each conversation.

Elevate your organization with powerful leadership training and development discussed by Damon Lembi, CEO of Learn It, on the Expert Insight Interview podcast. Learn how to maximize training ROI, implement modern skill stacking techniques, and reinforce new behaviors for real-world application. This episode provides essential guidance on cultivating curiosity, coaching as a core competency, and creating a purpose-driven learning environment. Gain expert tips to attract and retain top talent by investing in your people.

Mortgage Rates 2025: How to Buy a Home Now (Expert Advice) Worried about mortgage rates in 2025? John Donnelly, Executive Director of Sales at Service First Mortgage, breaks down the current housing market and offers strategic advice for aspiring homeowners in a recent podcast. Learn how to: Budget for higher mortgage payments and avoid waiting for significant rate drops. Overcome affordability challenges by considering all homeownership costs and exploring new markets. Understand evolving migration trends and identify emerging housing markets for investment. Strengthen your mortgage qualification through early pre-qualification and financial preparedness. Leverage homebuilder incentives and new buyer's market dynamics for better deals. This podcast is essential listening for anyone looking to buy a home in 2025 and navigate today's complex real estate landscape.

Boost your legal practice's online presence with insights from attorney Jonathan Rosenfeld, shared on the Sales Pop Online Sales Magazine podcast. Get expert advice on effective legal marketing strategies including creating authoritative content, understanding modern legal consumers, and the power of video content. Learn to balance AI tools with genuine client connection and prioritize responsiveness to convert leads. A must-listen for legal professionals seeking to grow their business and build trust in a digital-first world.

Navigating AI: Expert Strategies for Innovation & Growth with Vlas Lesnoy How can your organization thrive amidst AI innovation and disruption? Vlas Lesnoy, CEO of the Silicon Valley Innovation Center, offers expert guidance in a recent podcast episode. He stresses that true innovation stems from organizational readiness, strategic prioritization, and human-centric communication. Key takeaways from Lesnoy's discussion include: Global innovation networks: Look beyond local markets for partnerships and diverse thinking. Strategic AI adoption: Evaluate AI tools carefully, focusing on solutions that align with core needs and clean data. Internal alignment: Use clear, one-page plans and cross-functional meetings to ensure everyone understands goals. Prioritization is paramount: Ruthlessly assess projects to focus resources on high-impact initiatives. The human element: Design experiences for all stakeholders, recognizing that every business interaction is human-to-human.

Personal Growth Unpacked: "17 Runs" & The Power of Coaching Seeking real personal growth? This podcast-friendly summary of "17 Runs" and the Expert Insight Interview podcast dives into key strategies for self-improvement. Hear from Garnet Morris and Olivia Chadwick on the transformative power of coaching, how to identify and break free from limiting beliefs, and the importance of intentionality in achieving your goals. Explore concepts like generous encouragement and building a "chosen family" for support. Get ready to take actionable steps towards a more empowered you, proving transformation is possible at any stage of life.

Unlock Organic Search Success: Anthony Karls' Expert SEO Guide Seeking to elevate your organic search strategy? This podcast excerpt features Anthony Karls of Rocket Clicks, offering in-depth SEO insights for businesses, especially family law firms. Explore the "art and science" of SEO, from building high-quality content and deep audience understanding to strategic niche specialization. Understand how AI impacts search and why fundamental principles like authority and value remain crucial. Get actionable advice on pivoting successfully and measuring SEO effectiveness for long-term growth. Keywords: SEO success, organic search guide, Anthony Karls expert, Rocket Clicks insights, AI search trends, content marketing, audience understanding, niche specialization, SEO best practices, digital growth strategy.

Join host John Golden and Cameron Bishop from Rain Catcher as they explore common mistakes that reduce a company's sellability. From poor financial records to over-dependence on owners, learn practical and effective tips to help you identify and correct these common pitfalls. Whether you're planning to sell soon or in the distant future, understanding these critical factors can significantly increase your company's value, attract serious buyers, and secure a successful, profitable sale.

LinkedIn expert Andy Gwynn joins host John Golden to reveal how you can turn LinkedIn into a powerful sales tool. Gwynn emphasizes building genuine relationships rather than sending generic pitches. He advises listeners to personalize messages, provide real value, and segment connections for targeted outreach. Discover practical tips to increase your engagement and drive authentic sales on LinkedIn.

Many entrepreneurs struggle to scale significantly. Marc Adams, a seasoned business expert, shared insights on Sales Pop on how to break through these barriers, scale to a $100 million valuation, and exit tax-free. Key strategies include establishing a healthy EBITDA margin (around 15%) during initial organic growth. Then, use strategic acquisitions—focusing on leveraging strengths via cross-pollination rather than disruptive early integration—to rapidly increase value. Adams emphasized that substantial wealth is preserved through smart tax planning during exit preparation and highlighted the transformative potential of partnering with the right private equity firms. He offers a free consultation for businesses ready to explore these strategies.

How can one move from a scarcity mindset to a life of abundance? Shawn Quintero, founder of Abundance Worldwide, shared his "Seven Laws of Abundance" with John Golden on the Expert Insider Interview. These practical principles guide personal transformation. Key laws include the courage to clearly ask for what you want ("You Have What You're Willing to Ask For"), recognizing your inherent capacity to give ("You Always Have Something to Give"), using emotions as fuel for growth ("Your Emotions Fuel Your Abundance"), and understanding that success is not a zero-sum game ("There Is More Than Enough for All of Us to Win"). Applying these laws helps shift perspectives and build a more fulfilling life.

In a recent Sales Pop Expert Insight Interview, John Golden spoke with international design thought leader Vincent Wanga about the crucial role of creatives within organizations. Wanga emphasized that creatives often feel misunderstood and isolated. He stressed the importance of humility, open communication, and for creative leaders to act as conduits, translating creative vision into business objectives. Key to this is creatives understanding business metrics, particularly in sales and marketing, to better advocate for their work and build collaborative relationships across departments. Wanga also highlighted that leadership is a sacrificial role, requiring a business mindset and strong interpersonal skills.

John Golden of Sales POP and Gui Costin of Dakota Financial Software recently explored the essentials of sales success in today's landscape. Key themes included the critical need for specific audience targeting, with Golden warning against the inefficiency of broad approaches. Both stressed quality over quantity in sales pipelines, challenging the "feel good funnel" mentality. Costin detailed the importance of intentional, professional outreach—whether by email or phone—backed by thorough preparation and active listening. Ultimately, they underscored that managing expectations, defining target buyers precisely, and having the confidence to ask direct questions are foundational to driving sales and building strong professional relationships.

Andrew Newland, author of "Digital Marketing and SEO for Functional Medicine Practices," shared critical insights with John Golden on Sales Pop for clinics struggling to attract the right patients online. He warned that chasing quick patient numbers through conventional ads often backfires, leading to uninterested inquiries. Newland's core advice? Prioritize a deep SEO strategy. This isn't just about backlinks; it includes ensuring your site is technically sound and mobile-friendly, developing unique content that showcases your clinic's expertise, and optimizing for local search through tools like Google My Business, active review responses, and even geotagging photos. He emphasized clarity over cleverness in website design, ensuring potential patients immediately grasp your services. While AI can assist, it shouldn't replace authentic content. Newland advocates for persistence and a blended marketing approach for long-term success.

Want to elevate your sales game? Peter Murphy Lewis guest hosts this Sales POP! episode, grilling Pipeliner CRM founder John Golden on what truly works. Uncover secrets to mastering sales preparation, enhancing focus, leveraging active listening, and understanding the evolution and future of CRM, including AI's role. Tune in for valuable lessons to refine your approach.

What does it take to truly win, not just in the ring, but in life? John Golden dives deep with UFC legend Clifford Starks on the Sales Pop Online Sales Magazine podcast. Clifford unpacks how the discipline and mindset of a fighter can be your secret weapon for success. Discover his actionable advice on: Finding your true purpose to fuel motivation. The power of giving your all in every endeavor. Embracing failures as opportunities for growth. Building unshakeable mental toughness. And why celebrating your achievements is key to the journey. Tune in to learn how to apply these transformative principles and develop the grit of a champion in your own life and business.

How can home service businesses like yours truly get more customers? That's what John Golden and Connor Widder of Kru Marketing explored. Forget spraying and praying with your marketing budget. The key is mastering channels like SEO and Google Ads to grab local customers when they're searching for help. They shared vital tips: understand where your customers look, focus your efforts geographically, always track your results, and don't get lost in SEO complexity. They also highlighted the importance of being mobile-ready and using a CRM to manage leads properly. Get the essential strategies to make your online marketing pay off.

In this expert interview, John Golden and Nick Spezio of EXBO Group delve into the current landscape of business acquisitions. Discover what buyers prioritize today, including quality of earnings and customer retention. Learn why early preparation and transparent financial records are essential for maximizing your business's value. Nick also highlights the increased competition among buyers and the importance of articulating a compelling growth narrative.

oin John Golden in this engaging interview with Zach Tsakiris, the visionary behind Fast Will. Zach explains how technology is revolutionizing estate planning, moving beyond traditional, expensive legal processes. Discover how Fast Will enables users to create wills and trusts in minutes, with attorney support and online notarization. Learn about the crucial benefits of having an estate plan, including avoiding government intervention and the complexities of probate. Zach also touches on the future of AI in legal services and Fast Will's innovative approach to making estate planning accessible to everyone.

Looking to raise capital for your early-stage or Series A company? This episode of the Expert Insight Interview features Kevin Gwynn White, co-founder of Expo Group, offering actionable insights into the current venture capital landscape. Kevin emphasizes the critical need to showcase tangible traction, build a robust financial model aligned with your accounting, and understand your revenue streams inside and out. Learn why demonstrating operational efficiency and a clear path to profitability are now paramount for attracting investors. Kevin also discusses the strategic advantages of utilizing fractional CFO services to bolster your financial preparedness and position your startup for funding success.

Sales expert Saad Saad explains how early, outcome-based negotiation helps close deals faster. Learn how to balance empathy with confidence, tailor your approach to each client, and avoid common mistakes that cost you business.

Tony Morando, Chief Sales Officer, shares what it takes to lead a winning sales team. From daily coaching to hiring right, he gives tips on building strong, motivated teams. Learn how standard processes, teamwork, and a great culture drive success.