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Inside Edge is our series on the business of cricket, presented with co-host Mike Jakeman. Our guest is Phil Weston, head of cricket at TGI Sport, the agency owned jointly by George Pyne's Bruin Sports Capital and Quadrant Private Equity. England star Harry Brook is one of an impressive roster of talent across both the male and female games, including Kieron Pollard, Rashid Khan, Jofra Archer and Sophie Devine. In 2024 TGI acquired Insignia to its international network that includes European-based tech-led media rights and virtual production agency ISG, New York-based virtual advertising solution provider Brand Brigade, UK-based Media Sales agency Sportseen, leading Australian sports agency TLA and talent management company SFX Sports Group. This episode of the Unofficial Partner podcast is brought to you by Sid Lee Sport.Sid Lee Sport is the fame-making creative and sponsorship agency for brands in sport. Through exceptional creativity, deep sponsorship expertise, and flawless on-site delivery, they help brands, sponsors, and rightsholders unlock their full potential in sport - most recently picking up a Leaders Sports Award for their work with Lidl at UEFA EURO 2024.Everything they do is driven by a culture of effectiveness - because in sport, performance matters. Not just on the pitch, but in the work too. So whether you want to build buzz, connect with audiences, or do something that actually cuts through, Sid Lee Sport knows how.Visit sidleesport.com Sid Lee Sport - where brands become champions.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
Nike, Drake and Beats have just released cricket themed campaigns.WTF? Is cricket cool?Richard asked Mike Jakeman and Simon Moore to list their best and worst cricket themed campaigns and the result is a conversation about cliches, tropes and cultural relevance.The following ads are referenced in the podcast. Beats by Dre 2025https://www.linkedin.com/posts/homeground-london_checkshubman-gillshining-bright-in-the-activity-7376572600484782080-MxP2?utm_source=share&utm_medium=member_ios&rcm=ACoAAADNCmgB-26i_-T9u7OfQ8UB-pRP3VJ8mewNike Nocta and Drakehttps://sportsverse.substack.com/p/cricket-nike-drake-sportswear-west-indies-nocta-antiguaKitKathttps://www.youtube.com/watch?v=l83ANUS3I8EPepsi - Change The Game - 2011https://www.youtube.com/watch?v=h4tpN_egJnMhttps://www.youtube.com/watch?v=rRbKZ7rkk7Ahttps://www.youtube.com/watch?v=xEnzSbQnFBgNike India, Bleed Blue - 2011https://www.youtube.com/watch?v=-eDoDQo_T1cNike Yards - 2011 https://www.youtube.com/watch?v=pD59CpKMQY0Make Every Yard Count - 2014 https://www.youtube.com/watch?v=JtxLmInvFcwHilton - No Boundaries 2023https://www.youtube.com/watch?v=Wif0tbWelrEhttps://www.youtube.com/watch?v=Pv3OPxbTARUBooking.com It starts with a booking 2022https://www.youtube.com/watch?v=1ozoQaqKkJ4Cadbury's Dairy Milk - Good Luck Girls 2023https://www.youtube.com/watch?v=z_OtC06ndUE&t=40sHere's the original from the ninetieshttps://youtu.be/e7JATezA1nY?si=vPubhZaP4vZ8-AyUEmirates - Bollywood Cricket Welcome On-board Demo 2016https://www.youtube.com/watch?v=4JfuwuDqjagAdidas - Made for Cricket - 2016https://www.youtube.com/watch?v=J1TXNXe15fAYorkshire Tea - Everything Stops for Tea -2013Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
This is Inside Edge, which is our cricket business podcast. Regular co-host Mike Jakeman is away this week, but our guests are Beth Barrett-Wild and Jen Vile from the ECB. Beth is the Tournament Director at ICC Women's T20 World Cup 2026 & Director of Women's Professional Game at ECB, and Jen Vile is Marketing Director at (ECB)So we are talking women's cricket, the T20 World Cup in England next year, and the hundred, the impact of the new money flooding into the hundred on women's cricket. There's a lot there and we hope you enjoy it. Leaders in Sport connects the most influential people and the most powerful ideas in global sport to catalyse discussion, and drive the industry forward. The Summit, part of Leaders Week London (their flagship event), is taking place next week on Wednesday 1 and Thursday 2 October at the Allianz Stadium and this is a final call to secure your place.This is your opportunity to be in the room with the who's who of our industry, it's the most significant gathering of the entire ecosystem of global sport - we're there every year and can testify to that.We will be there, so please come and say hello to us in the Partners Village. Visit leadersinsport.com/UP for more information and use UP15 for a 15% discount on your Summit passes.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
This is an episode of Inside Edge, our series on the cricket business with regular co-host Mike Jakeman. Today's guest is Peter Hutton, and nobody knows more about the relationship between television and cricket than Peter Hutton.Strap yourselves in, this is a masterclass.This episode of the Unofficial Partner podcast is brought to you by Sid Lee Sport. Sid Lee Sport believes that sponsorship activation has lost its edge. Same formats. Same ideas. Same old playbook. They call it Sponsorship Tumbleweed. Because too much work in the category just exists… its drifts by. Expensively! Not offending anyone, but not making anyone feel… anything. They're here to shake that up. They're a new kind of agency built for sport. That means combining world-class creativity with deep sponsorship know-how, flawless delivery, and real marketing effectiveness - not just good vibes and a lot of chat about fan culture. This is the agency that makes brands matter in sport. Culturally, commercially, and creatively. If you're tired of the tumbleweed, visit sidleesport.com Sid Lee Sport. Where brands become champions.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
Inside Edge is Unofficial Partner's regular series on the business of cricket, co-hosted by Richard Gillis and Mike Jakeman.Freddie Wilde represents the new generation of cricket analytics professionals who have emerged to play a central role in team strategy. His journey from journalist to CricViz to England's white-ball analyst, combined with his recent role in RCB's maiden IPL title triumph, positions him as one of cricket's most influential data minds.Career Trajectory2015-2017: One of CricViz's first employees, joined part-time then full-time2017-2023: Head of Performance Analysis at CricViz (7 years)2021-present: Lead analyst for Oval Invincibles (The Hundred)2022-present: Team analyst for Royal Challengers Bangalore (IPL)2023-present: England white-ball analyst, replacing Nathan LeamonMajor AchievementsCo-authored "Cricket 2.0: Inside the T20 Revolution" with Tim Wigmore (2019)Winner: Wisden Book of the Year 2020 and Telegraph Sports Book Awards Data analyst in Royal Challengers Bangalore's maiden IPL title (2025)Worked with multiple T20 franchises globally including England and Oval Invincibles.This episode of Unofficial Partner is brought to you by Sid Lee Sport. Sid Lee Sport is a new breed of agency that combines world class creativity with deep sponsorship expertise, flawless operational delivery and a culture of marketing effectiveness. They've got a creative philosophy of producing famous campaigns and activations that build buzz and conversation in a category that too often looks and sounds the same. And they're pioneering a new standard of effectiveness in sports marketing using econometrics and attribution models to go beyond traditional media ROI. So if you're looking for an agency to take your brand to the top, get in touch with the team at Sid Lee Sport, where brands become champions.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
Inside Edge is where we overthink the business of cricket, with co-host Mike Jakeman.Today's guest is Lawrence Booth, Editor of the Wisden Almanack, the conscience of the game. Released last week, Booth pulled no punches in his editor's notes:"2024 was the year cricket gave up any claim to being properly administered, with checks, balances, and governance for the many, not the few. India already had the monopoly: now they had hotels on Park Lane and Mayfair."Is he right?Closer to home, how will The Hundred play out for the game in England?And Richard reports back from Lord's after attending the launch of the ICC Women's T20 World Cup, to be played across England in 2026.This episode of the Unofficial Partner podcast is brought to you by Sid Lee Sport.Sid Lee Sport is a new breed of agency that combines world class creativity with deep sponsorship expertise, flawless operational delivery, and a culture of marketing effectiveness. We've really enjoyed getting to know their team over the last couple of months. They're an impressive bunch, who believe that sports marketing can and should be done better.They have a creative philosophy of producing famous campaigns and activations that build buzz and conversation in a category that too often looks and sounds the same.And they're pioneering a new standard of effectiveness in sports marketing, using econometrics and attribution models to go beyond traditional media ROI.So if you're looking for an agency to take your brand to the top, get in touch with the team at Sid Lee Sport, where brands become champions.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
This is the first episode in a new series in which we take the Unofficial Partner sports business conversation and point it at cricket. Richard is joined by co-host Mike Jakeman, who writes about sport for The Economist and worked within The Economist Intelligence Unit, and has written for titles such as The New York Times, Wired magazine and the Times Literary Supplement, and wrote a very good book on the future of cricket, called Saving the Test. You can keep in touch with Inside Edge via the Unofficial Partner Substack newsletter that goes out to tens of thousands of subscribers from across the global sports industry every Thursday. This episode of the Unofficial Partner podcast is brought to you by Sid Lee Sport.Sid Lee Sport is a new breed of agency that combines world class creativity with deep sponsorship expertise, flawless operational delivery, and a culture of marketing effectiveness. We've really enjoyed getting to know their team over the last couple of months. They're an impressive bunch, who believe that sports marketing can and should be done better.They have a creative philosophy of producing famous campaigns and activations that build buzz and conversation in a category that too often looks and sounds the same.And they're pioneering a new standard of effectiveness in sports marketing, using econometrics and attribution models to go beyond traditional media ROI.So if you're looking for an agency to take your brand to the top, get in touch with the team at Sid Lee Sport, where brands become champions.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.
This episode we talk about the boom of cricket analysis by discussing the history of CricViz and to do so we got on a journalist who has just written about them, Mike Jakeman. We talk about legendary statistician Charles Davis, Hawkeye, TV, working for teams, Krishna Tunga and we look at some of the people who made CricViz what it is today. - To support the podcast please go to our Patreon page. https://www.patreon.com/user?u=32090121. If you like this podcast, you may enjoy other things I create, check them all out at https://linktr.ee/jarrodkimber. You can find Mike on Twitter here: https://twitter.com/mikejakeman. His piece on Cricviz is here: [Cricket is having its Moneyball moment] (https://www.wired.co.uk/article/cricviz-twenty20-cricket-data) This podcast is edited, mixed and produced by Nick McCorriston, he's at https://www.nickamc.com and https://www.twitter.com/nickamc. The theme tune is by Red Crickets: https://freemusicarchive.org/music/Red_Crickets/Red_Crickets. - Get 20% OFF @manscaped + Free Shipping with promo code REDINKER at MANSCAPED.com! #ad #manscapedpod
Six months on since they last joined our Beyond Brexit podcast Mike Jakeman and Barret Kupelian, both Senior Economists at PwC, are back in the studio with Emily Khan to revisit one of the big questions on Brexit - how will it impact our economy, what has changed since January and what these changes mean for the UK economy.
Host Emily Khan is joined by Mike Jakeman and Barret Kupelian, both Senior Economists at PwC, to discuss how we can expect Brexit to impact the UK economy in 2019, how economic analysis can help businesses prepare, and what the longer term outlook for the economy is as we move into the 2020s.
Six months on since they last joined our Beyond Brexit podcast Mike Jakeman and Barret Kupelian, both Senior Economists at PwC, are back in the studio with Emily Khan to revisit one of the big questions on Brexit - how will it impact our economy, what has changed since January and what these changes mean for the UK economy.
- James speaks to economist Mike Jakeman about the Big Three's coup on cricketing power - We preview your team's chances in the World T20. - Stuart Broad nearly gets struck by lightning, fined 15% of his match fee. Not to say he didn't deserve it for past, present and future indiscretions, but still, a tad harsh, no?