Podcasts about unofficial partner

 We are jumping into the maze that is artificial intelligence for the first in a series of conversations with decision makers from across the sports business.Our guest today is Sam Sadi, chief executive of Live Score, the scores and betting app.There are more questions than answers, but it's exciting and it's scary and it's what everyone is talking about. So it's perfect Unofficial Partner material.This episode of the Unofficial Partner podcast is brought to you by Sid Lee Sport.Sid Lee Sport is a new breed of agency that combines world class creativity with deep sponsorship expertise, flawless operational delivery, and a culture of marketing effectiveness. We've really enjoyed getting to know their team over the last couple of months. They're an impressive bunch, who believe that sports marketing can and should be done better.They have a creative philosophy of producing famous campaigns and activations that build buzz and conversation in a category that too often looks and sounds the same.And they're pioneering a new standard of effectiveness in sports marketing, using econometrics and attribution models to go beyond traditional media ROI.So if you're looking for an agency to take your brand to the top, get in touch with the team at Sid Lee Sport, where brands become champions.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

 This is an episode of Wedge Issues where we focus on the business of golf, with regular co-host, Jasmine Sanders, The Jazzy Golfer. Today we've got Luke Davies and Jojo Regan, founders of Manors Golf, the challenger brand that's rewriting the sport's marketing rule book.   This episode of Unofficial Partner is brought to you by Sid Lee Sport. Sid Lee Sport is a new breed of agency that combines world class creativity with deep sponsorship expertise, flawless operational delivery.And a culture of marketing effectiveness. We've got to know the team over the last few months. They're an impressive bunch who believe that sports marketing can and should be done better. They've got a creative philosophy of producing famous campaigns and activations that build buzz and conversation  in a category that too often looks and sounds the same. And they're pioneering a new standard of effectiveness in sports marketing using econometrics and attribution models to go beyond traditional media, ROI. So if you're looking for an agency to take your brand to the top, get in touch with the team at Sid Lee Sport where brands become champions.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

A live recording of the Unofficial Podcast, on stage at the Olympic Museum for The SPOT conference.GuestsJo Redfern, FutrhoodDamjan Rudež, Former NBA player & Sunset Sports Media Festival Program DirectorMichael D'hulst, founder and CEO of SuperTriMatt Wilkinson, Creative Director of Entertainment at WhisperFeaturing Ana Jelusic Black, who in addition to being the organiser of the event, is herself a three time Olympian and World Cup alpine ski champion. Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

The inside gossip from the sports media and streaming business, with co-hosts Yannick Ramcke, the general manager of OTT streaming service OneFootball.And Murray Barnett, founder of 26 West Consulting, formerly of Formula One, World Rugby and ESPN Disney. This episode is sponsored by Sid Lee Sport. Sid Lee Sport is a new breed of agency that combines world class creativity with deep sponsorship expertise, flawless operational delivery.And a culture of marketing effectiveness. We've got to know the team over the last few months. They're an impressive bunch who believe that sports marketing can and should be done better. They've got a creative philosophy of producing famous campaigns and activations that build buzz and conversation  in a category that too often looks and sounds the same. And they're pioneering a new standard of effectiveness in sports marketing using econometrics and attribution models to go beyond traditional media, ROI. So if you're looking for an agency to take your brand to the top, get in touch with the team at Sid Lee Sport where brands become champions.  Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Intellectual Property is the basis of the sports business. Two Circles have mapped the global market to create a Sports IP Revenue List. Founder and CEO Gareth Balch has analysed what it says about the business of sport. Some headlines:The big get bigger : in the last decade, the % value share of the Top 20 Sports IP Owners of total revenue has grown from 35% to 44%Market concentration:The Top 25 make 50% of the revenueTop 100 make 70% of revenue65% of the Top 20 grew revenue faster than the market last year 100% of the Top 20 Sports IP Owners grew revenue faster than the market in the last decadeSport remains a B2B business : 70% of the Top 20's revenues come from sponsorship and media vs 66% of the rest of the Top 500Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Inside Edge is where we overthink the business of cricket, with co-host Mike Jakeman.Today's guest is Lawrence Booth, Editor of the Wisden Almanack, the conscience of the game. Released last week, Booth pulled no punches in his editor's notes:"2024 was the year cricket gave up any claim to being properly administered, with checks, balances, and governance for the many, not the few. India already had the monopoly: now they had hotels on Park Lane and Mayfair."Is he right?Closer to home, how will The Hundred play out for the game in England?And Richard reports back from Lord's after attending the launch of the ICC Women's T20 World Cup, to be played across England in 2026.This episode of the Unofficial Partner podcast is brought to you by Sid Lee Sport.Sid Lee Sport is a new breed of agency that combines world class creativity with deep sponsorship expertise, flawless operational delivery, and a culture of marketing effectiveness. We've really enjoyed getting to know their team over the last couple of months. They're an impressive bunch, who believe that sports marketing can and should be done better.They have a creative philosophy of producing famous campaigns and activations that build buzz and conversation in a category that too often looks and sounds the same.And they're pioneering a new standard of effectiveness in sports marketing, using econometrics and attribution models to go beyond traditional media ROI.So if you're looking for an agency to take your brand to the top, get in touch with the team at Sid Lee Sport, where brands become champions.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

We met Jasmine Sanders aka The Jazzy Golfer when we held our roundtable event at European Tour HQ at Wentworth during the BMW PGA Championship in 2024. Now she's come on board as a co-host for Wedge Issues where we overthink the business of golf. Jasmine is one of the leading golf creators, host of CNN's Living Golf and founder of the Women's Golf Community, where she campaigns for greater inclusion for women and children in to the great game of golf. Listener questions can be submitted to Jasmine@UnofficialPartner.co.uk Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

There's a new award category at this year's FEVO Sport Industry Awards - Business Moment of the Year. And for the first time, the judging process is revealed, as we chair the conversation ahead of the big reveal on the night of May 15th at Battersea Evolution in London. Our illustrious judging panel is Richard Scudamore, Lucy Wray, Allan Noble and Nick Keller himself, the founder of the FEVO Sport Industry Awards.The award shortlist can be found here.Click here to buy a table for the awards. And include the code UP2025 to receive a free bottle of champagne for your table. This episode of the Unofficial Partner podcast is brought to you by Sid Lee Sport.Sid Lee Sport is a new breed of agency that combines world class creativity with deep sponsorship expertise, flawless operational delivery, and a culture of marketing effectiveness. We've really enjoyed getting to know their team over the last couple of months. They're an impressive bunch, who believe that sports marketing can and should be done better.They have a creative philosophy of producing famous campaigns and activations that build buzz and conversation in a category that too often looks and sounds the same.And they're pioneering a new standard of effectiveness in sports marketing, using econometrics and attribution models to go beyond traditional media ROI.So if you're looking for an agency to take your brand to the top, get in touch with the team at Sid Lee Sport, where brands become champions.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Today we're talking about swimming and so we went to the London Aquatics Center in Stratford, located in the Queen Elizabeth Olympic Park. Obviously the venue for the London 2012 Olympics and Paralympic games, but also the Aquatics GB Swimming Championships, which were on while we were there.It was an opportunity to talk about the sport in detail from lots of different angles with Aquatics GB's Chief Executive Drew Barrand and Simon Rowe, whose role is Senior Vice President at Pentland Brands, which includes things like Mitre, Canterbury, but also Speedo, who are an official partner of Aquatics GB.You are hear because it's a swimming competition. You'll hear a load of noise in the background, but ignore that. The conversation was really good.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Guests:Mark Oliver, Oliver and OhlbaumAmy Lee, TV2 Denmark, EBU MemberTomos Grace - YouTubeContext:A live podcast recorded at the European Broadcast Union's Annual Assembly in Bratislava. DAZN has paid $1billion for the rights to the 2025 FIFA Club World Cup.FIFA has sold the rights to DAZN for $1billion. DAZN is sub-licensing the rights, with a brief to build as big an audience as possible.Many people in the room are the targets, as DAZN seeks to recoup some of their billion dollar outlay. Session Provocation:So, a good time to ask the panel and the EBU audience: if you were DAZN/FIFA, what would you do?How does FIFA view the role of Europe's premier publicly funded television platforms in building value for their new product?What is the role of YouTube in their thinking?What are the lessons of the 2023 FIFA Women's World Cup process?What is the value exchange between major sports properties and the EBU's membership?We use this framework to talk more generally about the themes of sport's relationship with free to air television in Europe in the platform era.This episode of the Unofficial Partner podcast is brought to you by Sid Lee Sport.Sid Lee Sport is a new breed of agency that combines world class creativity with deep sponsorship expertise, flawless operational delivery, and a culture of marketing effectiveness. We've really enjoyed getting to know their team over the last couple of months. They're an impressive bunch, who believe that sports marketing can and should be done better.They have a creative philosophy of producing famous campaigns and activations that build buzz and conversation in a category that too often looks and sounds the same.And they're pioneering a new standard of effectiveness in sports marketing, using econometrics and attribution models to go beyond traditional media ROI.So if you're looking for an agency to take your brand to the top, get in touch with the team at Sid Lee Sport, where brands become champions.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Other People's Money is our regular series on sports investment, with Matt Rogan, co-founder of Two Circles.The Women's Rugby World Cup kicks off in August, hosted in here in England. The tournament is a critical moment in the game's development. But what is the financial state of women's professional club rugby in this country. We talk to Genevieve Shore, herself a former England World Cup winner in 1994, who is now the Executive Chair of Premiership Women's Rugby (PWR), the league that is part owned by the RFU.This episode of the Unofficial Partner podcast is brought to you by Sid Lee Sport.Sid Lee Sport is a new breed of agency that combines world class creativity with deep sponsorship expertise, flawless operational delivery, and a culture of marketing effectiveness. We've really enjoyed getting to know their team over the last couple of months. They're an impressive bunch, who believe that sports marketing can and should be done better.They have a creative philosophy of producing famous campaigns and activations that build buzz and conversation in a category that too often looks and sounds the same.And they're pioneering a new standard of effectiveness in sports marketing, using econometrics and attribution models to go beyond traditional media ROI.So if you're looking for an agency to take your brand to the top, get in touch with the team at Sid Lee Sport, where brands become champions.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

This is the first episode in a new series in which we take the Unofficial Partner sports business conversation and point it at cricket. Richard is joined by co-host Mike Jakeman, who writes about sport for The Economist and worked within The Economist Intelligence Unit, and has written for titles such as The New York Times, Wired magazine and the Times Literary Supplement, and wrote a very good book on the future of cricket, called Saving the Test. You can keep in touch with Inside Edge via the Unofficial Partner Substack newsletter that goes out to tens of thousands of subscribers from across the global sports industry every Thursday. This episode of the Unofficial Partner podcast is brought to you by Sid Lee Sport.Sid Lee Sport is a new breed of agency that combines world class creativity with deep sponsorship expertise, flawless operational delivery, and a culture of marketing effectiveness. We've really enjoyed getting to know their team over the last couple of months. They're an impressive bunch, who believe that sports marketing can and should be done better.They have a creative philosophy of producing famous campaigns and activations that build buzz and conversation in a category that too often looks and sounds the same.And they're pioneering a new standard of effectiveness in sports marketing, using econometrics and attribution models to go beyond traditional media ROI.So if you're looking for an agency to take your brand to the top, get in touch with the team at Sid Lee Sport, where brands become champions.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

 Today's guest is Miguel Delaney, Chief Football Writer for The Independent who talks about his book States of Play: How Sports Washing Took Over Football.  It's described as a scorching account of how football's very popularity threatens to destroy it, a brave forensic and utterly gripping book' by Tom Holland (The Rest Is History host, not Spider Man). This episode of the Unofficial Partner podcast is brought to you by Sid Lee Sport; a new breed of agency that combines world class creativity with deep sponsorship expertise, flawless operational delivery and a culture of marketing effectiveness.The team at Sid Lee Sport is driven by the belief that sports marketing can and should be done better, and are determined to push things forward.They're pioneering a new standard of effectiveness in sports marketing, going far beyond media ROI, using econometric and attribution modelling to demonstrate the impact of their work on their clients' bottom line. And it's that focus on effectiveness that informs their creative philosophy of creating famous campaigns and experiences for rights holders, sponsors and sports brands - because they know famous campaigns outperform others on all business metrics.You can see this through Sid Lee Sport's  groundbreaking work with global clients, including UEFA, Visa, Lidl, Tommy Hilfiger, Descente and Oppo–to name just a few of their biggest signings.So if you're looking for an agency to take your brand to the top, head to sidleesport.comUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Sonny Vaccaro was the pivotal figure behind Michael Jordan's groundbreaking deal with Nike, which remains one of the most storied contracts in sports business history. So good they made a movie about it, "Air", in which Vaccaro was played by Matt Damon, with Ben Affleck in the Phil Knight role. Vaccaro's book Legends and Souls is the long-awaited memoir from one of the great American sports business insiders, telling the reality behind the film and shining a light in to the culture of Nike then and now.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Scott and Eben speak with Richard Gillis, host of the Unofficial Partner podcast, about the NBA considering its own league in Europe. They break down the what, the why and the how, and discuss some potential hurdles to the project. Learn more about your ad choices. Visit megaphone.fm/adchoices

The commercial growth of women's sport is dependent on the audience question: Who is watching? To help frame the answer, we been given an exclusive preview of major new research in to women's sport fandom by Sky Sports which is due to be published in the coming weeks.Sky's rights portfolio of women's only sport is unmatched in the media industry, running across football, rugby, cricket, golf, tennis, netball and more. And as you'll hear in the conversation, the new findings run against some of the received narratives that have grown around the audience for women's sport across the sports and marketing industries.Our guests are Jo Osborne, Head of Women's Sport at Sky Sports and Claire Kelly, Managing Director of Gemba Europe and Middle East, the strategy and fan insight agency commissioned to carry out the research.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Welcome to The Bundle, our regular series on the sports media and streaming marketplace with co-hosts Yannick Ramcke, General Manager of OTT at the streaming service OneFootball and Murray Barnett, founder of 26West Consulting and formerly of F1, World Rugby and ESPN International.QuizWhat is UC3, and what significance does Relevent Sports taking over global commercial rights from Team Marketing hold for this entity?According to the discussion, what were some potential reasons behind UEFA and the European Club Association's decision to move away from their long-standing partnership with Team Marketing?What were the key components of the new long-term deal between Comcast/NBCUniversal and the International Olympic Committee (IOC), and why was the timing of the announcement considered interesting?Beyond just viewership numbers, what other strategic benefits do live sports like the Olympics offer to broadcasters like NBCUniversal in the current media landscape?Describe the unique characteristics and appeal of events like the Sidemen Charity Match and the Baller League that differentiate them from traditional sports broadcasts.How might an influencer like Cristiano Ronaldo broadcasting Premier Padel matches on his YouTube channel impact the reach and perception of a sport like padel?What does NASCAR debuting select races exclusively on Amazon Prime Video suggest about the current state of sports media consumption and the perceived reach of streaming platforms?Why might a major streaming platform like Amazon consider distributing content, such as Bundesliga matches in Germany, through traditional linear television channels?Initially exclusive to Apple TV, the MLS Season Pass is now available through other providers. What potential reasons were discussed for this shift in distribution strategy?What potential fundamental challenges or flaws might exist within the MLS and Apple TV partnership, as suggested by the recent changes in distribution?Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Other People's Money is our regular series on sports investment, with co-host Matt Rogan, co-founder of Two Circles.Our guest today is Gabby Swycher, Principal at Redrice Ventures, a venture capital firm that provides capital, advice and connections to early stage businesses including several in the sports sector, most notably they were an early backer of Castore. They describe themselves as ‘a high conviction, anti-hype investor, seeking companies with a sustainable differentiation. We initially invest at seed stage, with the ability to support founders through the entire entrepreneurial journey'.So, if you have a great idea that needs funding, this is for you. Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Nobody's ever happy with the process of buying event tickets. Why's it so hard? Join us in an enlightening discussion with David Hornby of SecuTix and Stuart Kane, CEO of Warwickshire County Cricket Club, as we explore the complexities of the ticketing process. Discover the roles of different stakeholders, the evolution of ticketing technology, challenges like bots and secondary markets, and the nuanced dynamics of pricing for events. We also dive into the unique aspects of ticketing for cricket, both for high-demand matches and regular county games, and the ongoing quest for fair, transparent practices that enhance fan experiences. Don't miss out on this deep dive into the world of sports and entertainment ticketing!00:00 Introduction and Guest Biographies03:48 Understanding the Ticketing Industry06:28 Challenges in Ticketing and Fan Experience14:23 Combating Ticket Fraud and Scalping20:20 Dynamic Pricing and Market Perception33:27 Ticketing for Women's Sports and Future InnovationsUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

 The Big Idea is our series where we dissect and talk about campaigns and ideas and creative in sports marketing, with regular co-host Simon Moore, the award-winning creative director.Today the person choosing the campaigns is Joe Burdon, who is a partner at The Romans, part of the Mother Group.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

New research from The Gemba Group suggests a credibility problem for the sports sponsorship industry arising when agencies both advise brands on sponsorship opportunities and sell rights for those same properties, leading to potentially biased recommendations. The discussion highlights the increasing involvement of procurement departments, the need for greater transparency and better analytical tools, and the importance of long-term, sustainable relationships between brands and rights holders. Our guests view these issues as crucial for sponsorship to continue growing as a vital revenue stream for sports organizations. Guests:Rob Mills, Global CEO, GembaClaire Kelly, Managing Director of Europe and Middle East, Gemba.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Our guest today is Brian Moore, former England and British Lions rugby player, lawyer, newspaper columnist, television commentator and author. If it's informed and insightful opinions you've come for, you're in luck. In a world where the professional sphere of sports intertwines with broader societal issues, Brian Moore dives into themes of identity, retirement, and the business of sports, unraveling the complexities faced by athletes and their transitions post-career. He shares his personal journey through retirement, highlighting the often-overlooked challenges athletes face when leaving the sports arena. Despite a parallel career in law, Moore explains that rugby was more than just a pastime—it was a core part of his identity. The conversation delves into the psychological toll of losing a primary self-concept, underscoring the necessity for structured support and planning for athletes transitioning to life beyond sports.The podcast also delves into the financial underpinnings of sports, particularly rugby's struggle to balance growing costs with limited income. Moore and host Richard Gillis discuss the unrealistic parallels drawn between football and other sports, emphasizing rugby's unique economic challenges. They explore potential solutions, from restructuring leagues to encouraging private investment, all while considering the implications for the international game.The podcast offers a comprehensive exploration into how sports intersect with identity, economics, and societal health, providing listeners with a nuanced understanding of the complexities faced by athletes and the broader implications for society. Through candid discussion, Brian Moore illuminates the paths for supporting athletes in their retirement, enhancing the financial viability of sports, and fostering a culture of physical literacy.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Rory Smith recently wrote a think piece in the New York Times titled What is Ronaldo at 40? The article posed some good questions about the nature of sporting celebrity in 2025 and beyond. So we asked Rory on to the podcast to discuss, with two expert guests from the sports industry, Louise Johnson and Andy Meikle.  Rory Smith joined The Athletic from the New York Times, where he spent eight years as Chief Soccer Correspondent and then Global Sports Correspondent. He has previously worked for The Times of London, The Independent, the Daily Telegraph and ESPN. He is a regular contributor to BBC 5 Live. He is the author of two books on soccer: Mister and Expected Goals.Louise Johnson is Global CEO of Fuse, Omnicom's sport and entertainment agency whose clients include many of the biggest organisations in sport including PepsiCo, Google and Vodafone. Louise was chair of judges for the sport category at the Cannes Lions Festival and was named as one of the FT's women of the year. Andy Meikle is the founder and CEO of Recast, a fintech company that enables media owners to monetise digital content from £0.01, with payments via RecastPay, a wallet that distributes earnings in real time to multiple parties including affiliates, such as athletes. He was formerly one of the founders of Sportlobster, digital platform which had Cristiano Ronaldo as the company's brand ambassadorUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

This is episode two of a four part series called What's Sport Selling, created in partnership with Redtorch, the research and creative agency that's been at the heart of Olympic Sport for over 20 years. This conversation builds on the first episode, with guests Celine Del Genes of Decathlon and Emma Mason Zwiebler of the World Federation of the Sporting Goods Industry, in which we discussed the bridge between the elite professional performance side of the industry and the participation pyramid, the absence of a coherent sports lobby in to government and the implications of the global inactivity crisis.Referenced in this conversation was the work of ASICS. So we invited today's guest, Gary Raucher, Global Head of Marketing and Executive Board Member at ASICS, to add to the debate.ASICS is the fourth largest athletic footwear brand in the world, with a share of the running market that sits above Nike and Adidas. They were praised by Jonny Murch, CEO of Redtorch, for their brand positioning and creative execution, which has played a major role in their recent financial success. The company has announced record sales and growth in every market. Listen here to Episode 1 of What's Sport Selling?Visit https://redtorch.sport/  Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

This is a special live recording of the podcast created in collaboration with the Strategic Sports Advisory Team at Teneo, at the company's London headquarters. Together we convened a roundtable forum on the topic of India and its relationship with the sports marketplace. Around the table was group of specially invited guests all of whom have a connection to the country and its sports business. We were thrilled to be joined by His Excellency the High Commissioner to the United Kingdom, Vikram Doraiswami. The other guests you'll hear are as follows:Will Brass | Premier LeagueArchie Kalyana | BBC CricketArpit Chaturverdi | Teneo - Geopolitical Risk AnalystAndrew Umbers | Oakwell SportsIshveen Jolly | Open SponsorshipSanjay Bhandari | Kick it OutSimon Hughes | Cricket AuthorNavjeet Sira | Change Foundation UKMike Herbert | Northridge LawKent Christian | Authentic Brands GroupRepresenting Teneo were Senior Managing Director Neil Daugherty and Nick Greenslade, Co-Lead of the Strategic Sports Advisory team at Teneo Sport.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Will Netflix buy F1 rights in the US? Will TNT buy Six Nations in the UK? Will DAZN back out of their Ligue1 deal in France?Streamers' January accounts: is anyone not losing money?Is TGL any good? Do you go to the Super Bowl just for the meetings? Join Richard Gillis on The Bundle with Yannick Ramcke, General Manager of OTT at OneFootball and Murray Barnett, 26West Sport, formerly World Rugby, F1 and ESPN. Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

The Buy Side is our regular series talking with brand side marketers about sport and sponsorship. Our guest is Richard Deane, who's career includes running sponsorship programmes at Standard Life Investments, Abrdn and Investec across Ryder Cup, British and Irish Lions and many other major sports properties. The Buy Side is sponsored by the Two Circles intelligence platform KORE.  More than 900 brands, venues, and sports organisations trust the Kore platform to manage partnerships and assets and measure their impact with real-time insights. Through Fan Intelligence and Partnerships Intelligence, Two Circle's Kore platform unites sponsors and properties with solutions that help enhance the fan experience, drive smarter decisions, and enable marketing and operations teams to spend time where it matters.Learn more at twocircles.com.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

 Other People's Money is our series on the sports investment marketplace with regular co-host Matt Rogan, co-founder of Two Circles.Bruin Capital, George Pyne's private equity firm, has launched a new international soccer agency called As1, representing more than 300 players and coaches as clients. The list includes Bruno Fernandes, Man United, Moises Cascedo, formerly of Brighton, now Chelsea, and Luis Diaz of Liverpool. The company takes a number of acquisitions, including Nomi Sports, Position Number, and Promoesport and puts them together into one big unit. So why? What's happening here?  What does private equity see in the talent market around European football? And what are the implications for the game, the players, the money and the regulators? To help us answer these questions, we've invited Daniel Geey to come back onto the Unofficial Partner Podcast.Daniel is a Partner in the Sheridan Sports Group focused on helping clients in the sports sector, including rights holders, leagues, governing bodies, clubs, agencies, athletes, sports technology companies, broadcasters and financial institutions.Daniel has significant experience in the football industry and has worked on a variety of club takeovers, high profile transfers, commercial endorsement deals and disputes.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

This is a continuation of a series of podcasts focused on the sporting product, formats and the link to financial success and fan engagement.  Guests:Barney Schauble, co-owner of Venezia FC and Oakland Roots SCOmar Chaudhuri, chief intelligence officer, Twenty First GroupAJ Swoboda, managing director Americas, Twenty First GroupUS financier Barney Schauble is part of the ownership group at Serie A club Venezia FC, and is a co-owner of Oakland Roots SC in the USL, America's third tier league.  Twenty First Group is a sports intelligence company providing predictive intelligence that drives sporting success and unlocks value for key stakeholders in the industry including team owners and investors, leagues and competitions, brands and broadcasters and betting and gaming companies. Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Gamechangers and Rainmakers: How Sport Became Big Business is a new book by British sports industry veteran David Stubley.The growing relationship between sport, television and the advertising industry has been key to this development, as have the boundless ambitions of influencers such as Bernie Ecclestone, Billie Jean King, Pete Rozelle, Mark McCormack, Rupert Murdoch and Horst Dassler. David Stubley spent the first decade of his career working in television at ITV and Channel 4. The last 25 years have been spent advising some of the world's top brands and leading sports properties on how to unlock commercial value from sports marketing. He has helped negotiate more than $1bn of commercial deals with the likes of FIFA, UEFA, F1 and the Olympics. He serves on the board of multiple sport and media companies.You can vote for your favourite Gamechanger or Rainmaker here. Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Media rights auctions are the moment when the question of 'What's sport worth?' is asked and answered; the point at which the talk becomes real; where fortunes are been spent, won and lost, psychology meets money. The auction gives us a glimpse of a different future, that may or may not be the direction of travel for everyone else in the marketplace.  What makes this imperfect process more intriguing is that the basic return on investment equation is shifting in real time. The players in the game are not just a handful of traditional sports media companies. They are also the new breed of entertainment streamers, online retailers, mobile phone manufacturers or private equity firms. How does their presence around the table shift the fundamental question - what is sport worth? We've got three strategy experts from Altman Solon, a global consultancy specializing in Technology, Media and Telecom, to provide an inside look at the media auction process, exploring its flaws and opportunities. Joining us today are:David Dellea, Partner at the Zurich office and leader of Altman Solon's Sports Practice. David previously headed PwC's sports practicePascal Stefan, Principal at the Munich office, formerly Head of Strategy at DAZN.Davide Tesoro Tess, Senior Advisor for Altman Solon based in Milan, and formerly Executive Vice President for Strategy at Sky Italia. Altman Solon's recently published the 2024 Sports Survey—a series of five in-depth publications exploring the state of the sports media business and revealing what consumers and industry executives envision for the future. The publication can be downloaded hereUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Today's guest is Infinite Athlete founder Charlie Ebersol. Infinite Athlete has been a sports business story since the brand suddenly appeared on Chelsea's shirt at the start of last season.It's a story with a lot of baggage: Ebersol is former boyfriend of Maria Sharapova and Britney Spears, and son of actress Susan St James and Dick Ebersol, the legendary NBC Sport chairman. IA is backed by Andreesen Horowitz, Silver Lake, Endeavour and Todd Boehly, the Chelsea co-owner. Insert the boring but important phrase ‘Associated Party Transactions'. All parties were asked by the Premier League about potential conflicts of interest and whether the sponsorship value of the shirt exceeded fair market value, which is a slippery concept in and of itself. The final sentence of this paragraph is: ‘The Premier League approved the deal after thorough scrutiny'.That story, or a version of it, is how many people talk about Infinite Athlete. Charlie Ebersol's responses to this narrative are really interesting, and I'll leave you to have a listen and judge for yourself.We then get to the other question, which is: WTF is Infinite Athlete?Using Chelsea as a use case, Ebersol is good on the big problem of sports tech, which AI is about to make worse.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Welcome to The Bundle, our regular series on the sports media and streaming marketplace with co-hosts Yannick Ramcke, General Manager of OTT at the streaming service OneFootball and Murray Barnett, founder of 26West Consulting and formerly of F1, World Rugby and ESPN International.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Dame Tracey Crouch on the Football RegulatorKieran Maguire on Richard Masters Fiona Harold on golf's big mergerJason Siegel on VRJenny Mitton on rugbySteve Martin on brandsJo Redfern on gaming formatsNic Coward on IndiaRich Johnson on single location challengersNathan Homer on Rwanda and AlbaniaProfessor Simon Chadwick on MoroccoMaggie Murphy on entitlement of Lionesses fansSiddharth Raman on rights holders as digital platformsAndrew Umbers on mega agenciesBeth Barrett-Wild on the first million pound woman cricketerSimon Heap on the return of funAndy Meikle on monetisation modelsUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

The 3 is back for a special Christmas episode, looking back at the sports business in 2024.Richard is joined by David Cushnan and James Emmett from Leaders in Sport, each of whom is tasked with revealing their most interesting story, person and sport from the year in the sports industry.What could go wrong?Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Wedge Issues is Unofficial Partner's business of golf series.Ryan Howsam is the insurance entrepreneur behind the giant Staysure organisation, who liked golf so much he bought the European Seniors Tour, beginning as a sponsor and turning that in to a majority ownership stake, rebranding it as the Legends Tour. This gives him a fascinating angle in to the golf product, from the elite tours, through to the travel market and property development side, which is all part of the plan. It's a conversation that brings in Donald Trump, Elon Musk, LIV Golf and the problems with the tour model. Referenced in the podcastSee Ryan Howsam In conversation with Nigel FarageAnd Eric Trump ✱ This episode of Unofficial Partner is sponsored by We Are Sweet, helping you tell compelling stories in-the-moment, as they happen, from the heart of the action. We Are Sweet captures live biometric data from athletes to uncover great stories, from the big occasions to subtle micro-moments you might not even know are taking place. These are crafted into captivating stories and transformed into stunning visuals ready for your broadcast, live event displays, and second-screen fan experiences, all in real-time. From head-to-head heart rates to anticipated overtakes, We Are Sweet provides AI-driven insights to fuel conversations, inform bookmakers and predict future outcomes, all in the name of deepening fan engagement. Enhance your audience's understanding of the action like never before by using live data from We Are Sweet.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

In a sports industry obsessed with data and measurement, brand is the great intangible asset, the bit of the balance sheet that remains largely opaque, which is why it's so important. But mention brand in the vicinity of fans or the football media and there's a row. It's no surprise that the kit launch genre has evolved during this period, growing in importance and sophistication (and cost). Homeground is one of the hottest creative agencies working in sport today. The London based company has pioneered the kit launch video. Working with Adidas, they are the people behind some of the most outstanding recent work in this area, from Manchester United, Arsenal, Aston Villa to name a few. We talk with creative partner Rachid Ahouiyek, formerly of Iris, McCann and Wieden+Kennedy, and Polly Barnes, new business director also formerly Iris and is founder of the Women's Rugby Association. Click on the showreel to see the work referenced in the podcasthttps://www.homeground.london/workUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

A special live episode of the podcast recorded at BAFTA in Piccadilly in London, in collaboration with HBS, or Host Broadcast Services, the leaders in sports broadcast production, which was celebrating 25 years in the industry and the opening of it's London office. The company has produced every FIFA World Cup and many other events since established to be host broadcaster of the 2002 FIFA World Cup in Japan and Korea. Next year, the company will host broadcast the Women's Rugby World Cup that takes place across England. One hundred invited guests were treated to two separate conversations.The first panel were invited to respond the provocation - TV is failing women's football.Guests:Zarah Al-Kudcy, Chief Revenue Officer, Barclays Women's Super League and Barclays Women's Championship Maggie Murphy, formerly CEO of Lewes FC, WSL and WCL board member and host of Expected Goals podcast on the business of women's football. Jamie Aitchison, General Manager of HBS in the UK. The second group were invited to respond to Richard's premise.Knife to a gunfight: Sport's audience is addicted to the scroll.Guests:  Jo Redfern, Independent Media Consultant, self described YouTube and Roblox nerd.Steve Nuttall, sports & media advisor working for rights holders and for Searchlight Capital Partners, a private equity fund. Formerly Sky, Google and the America's Cup.Tim Stott, executive producer digital at HBS and its new digital content unit, SkrollerUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

This is the first episode in a series of four podcasts made in collaboration with Redtorch, the research and creative agency that's been at the heart of Olympic sport for over 20 years, working for many of the key international federations. We've used Redtorch research insights several times on the podcast because they ask really good questions that seek to break the walls between the elite performance side of the industry and the participation, retail and sporting goods sectors. The idea for this podcast came from a conversation with Jonny Murch, Redtorch CEO, about a peculiar problem, which has a several different applications. It's about why the sports industry seems to find it so hard to get its message out to policy decision makers. This was a point reinforced in our recent conversation with Tracey Crouch, the former UK Sports Minister. She said, there is no social problem for which sport can't provide an answer. So why then doesn't government or other powerful groups listen? Why is sport not more central to decision making process when it comes to questions such as the health of the nation, the cost of the NHS or the obesity time bomb? Where is sport's voice at the top table of decision makers? Why isn't there a more powerful and coordinated lobbying group for the sports industry, in the way there is for other industry groups, such as pharmaceuticals, Big Food, oil or automobile? Myself and Jonny Murch are joined in this first episode by two people from a different part of the sports industry.Celine Del Genes is Global Chief Customer Officer at Decathlon, the giant sports goods retailer.Emma Zwiebler is a lawyer and a former Team GB professional international badminton player who is CEO of the World Federation of the Sporting Goods Industry, Visit www.redtorch.sport to learn more or call Redtorch CEO Jonny Murch on +44 7989 514 912 for a friendly chat with one of the industry's most respected marketers.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

The conversation dissects sport's relationship with the phone, how that differs depending on the nature of our fandom, and the specific roles played by mobile games and fantasy league products in attracting, building and retaining fans. Finn Bradshaw, head of digital at ICC, the global governing body for cricket, and held similar roles at Tennis Australia, Cricket Australia and News Corp. Siddharth Raman, Chief Executive Officer of Sportz Interactive, one of the biggest companies in the world when it comes to fan engagement, gaming and gamification, working with organisations from UEFA, IOC and BCCI through to many of the IPL franchises and media and gaming companies such as Star Sports and Dream11.   The conversation dissects sport's relationship with the phone, how that differs depending on the nature of our fandom, and the specific roles played by mobile games and fantasy league products in attracting, building and retaining fans. Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Welcome to The Bundle, our regular series on the sports media and streaming marketplace with co-hosts Yannick Ramcke, General Manager of OTT at the streaming service OneFootball and Murray Barnett, founder of 26West Consulting and formerly of F1, World Rugby and ESPN International.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Two Circles is predicting the global sports fanbase will grow from 3.2billion to 4billion by 2033. But below that bullish headline, there's some nuance. For example, two thirds of consumption comes from just 20% of the most dedicated fans. So there's a race on to get at that remaining 80% of casual fans, who make up the famous long tail. But how? Christian Harrall-Baker is Director of Content, formerly social media lead at the Premier League. Laura Andriani is Senior Vice President, Consulting in New York.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

The Buy Side is our regular series talking with brand side marketers about sport and sponsorship.Today's guest is Willem Dinger, global head of sport and entertainment partnerships at Unilever.The Buy Side is sponsored by KORE Software the global leader in engagement marketing solutions. More than 900 brands, venues, and sports organisations trust KORE's tools and platforms as a source of truth to manage partnerships, assets and measure impact, with real-time insights. Through Sponsorship Management and Evaluation, Ticketing, Fan Engagement, Data Management and Analytics, KORE unites corporate sponsors, properties, and their fans with solutions that help enhance the fan experience, drive smarter decisions, and enable marketing and operations teams to spend time where it matters.Learn more at KORESoftware.com or follow them LinkedIn or Twitter.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Other People's Money is our regular series on sports investment, with co-host Matt Rogan, co-founder of Two Circles.Today the subject is sports tech, with our guest Dugald Macdonald co-founder of Sportable.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

There's a row going on over who should run the nascent and potentially commercially valuable sports of padel and pickleball. This issue has a universal application across many sports, as NGBs seek to wrap their arms around what they might call strategic adjacencies. So, what are pros and cons of the LTA owning Padel and Pickleball.Is the NGB model the right one? Do we want or need every version of a sport to have its own governing body, or is the LTA just the best compromise solution when it comes to allocating money. Does the attribution incentive outlined above crowd out privately run Padel or Pickleball businesses or is the LTA helping to build a market for them?Our guests are Karen Mitchell and Alex Inglot.Karen is chair of Pickleball England, a former American Express executive who sits on the World Pickleball Federation's Board of Directors. Alex is a former Board member of the ATP Tennis Tour, an investor in padel projects in the UK and beyond, and founder of the All The Angles podcast covering the business of padel.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

A special live episode recorded on stage at Sportel Monaco, the global sports television and technology convention.Guests:Glen Killane, Executive Director of Sport, European Broadcast Union, the EBU.Claire Kelly, Managing Director of Gemba Europe and Middle East.Yannick Ramcke, General Manager of OTT at OneFootball.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Dame Tracey Elizabeth Anne Crouch DBE (born 24 July 1975) is a British Conservative Party politician who served as the Member of Parliament (MP) for Chatham and Aylesford from 2010 to 2024. Crouch was appointed as Minister for Sport, Civil Society and Loneliness in 2017, but resigned in 2018 due to a delay over the introduction of reduced limits on the stakes of fixed odds betting terminals.In April 2021, Crouch was appointed to chair a review of English football following the controversy over the proposed European Super League and in response to long-standing concerns about club ownership and financial sustainability in the English game.Following the review, in November 2021, a final report made ten strategic recommendations for the future of football clubs (PDF). The main one was for the establishment, through legislation, of an Independent Regulator for English Football (IREF). Crouch is a qualified FA football coach and manages a youth girls' football team.[4][12] She is a keen Tottenham Hotspur fan.She didn't stand in the 2024 General Election and is now managing director of sport at Hanover Communications.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

A special bonus episode of Expected Goals, Unofficial Partner's sister podcast on the women's football business, with co-hosts Maggie Murphy and Matt Cutler. Joining them is Polly Bancroft, CEO of Grimsby Town FC, who was formerly head of women's football at Manchester United and lists Brighton and Hove Albion, Nottingham Forest and UEFA on an extensive resume.Expected Goals is published every Wednesday. Search in Apple Podcasts, Spotify or your favourite podcast app. Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Welcome to The Bundle, our regular series on the sports media and streaming marketplace with co-hosts Yannick Ramcke, General Manager of OTT at the streaming service OneFootball and Murray Barnett, founder of 26West Consulting and formerly of F1, World Rugby and ESPN International. This week's podcast is sponsored by We Are Sweet - helping you tell compelling stories in-the-moment, as they happen, from the heart of the action.We Are Sweet captures live biometric data from athletes to uncover storytelling moments, from key macro-moments to subtle micro-moments you might not even know are taking place.These moments are crafted into captivating stories and transformed into stunning visuals ready for your broadcast, live event displays, and second-screen fan experiences, all in real-time.From head-to-head heart rates to anticipated overtakes, We Are Sweet provides AI-driven insights to fuel conversations, inform bookmakers and predict future outcomes, all in the name of deepening fan engagement.Enhance your audience's understanding of the action like never before by using live data from We Are SweetUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

The Big Idea is our regular series on creativity, with co-host award winning consulting Creative Director Simon Moore.We ask a guest to bring three of their favourite sports related creative campaigns.This week it's Gundeep Anand in the hot seat.Gundeep founded The Last Stand and is a docu-style Director & Photographer whose work is influenced by his background as an ex-youth worker, coaching in communities, council estates and schools.Gundeep choices are:And 1 MixtapesCRTZ x NikeJoga Bonito This podcast is sponsored by We Are Sweet - helping you tell compelling stories in-the-moment, as they happen, from the heart of the action.We Are Sweet captures live biometric data from athletes to uncover storytelling moments, from key major-moments to subtle micro-moments you might not even know are taking place.These moments are crafted into captivating stories and transformed into stunning visuals ready for your broadcast, live event displays, and second-screen fan experiences, all in real-time.From head-to-head heart rates to anticipated overtakes, We Are Sweet provides AI-driven insights to fuel conversations, inform bookmakers and predict future outcomes, all in the name of deepening fan engagement.Enhance your audience's understanding of the action like never before by using live data from We Are SweetUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.