Podcasts about Lidl

Jetzt klettern die Temperaturen wieder – Zeit, Speis und Trank ins Kühle zu bringen. Für Unterwegs und im Garten eignet sich da eine Kühlbox. Die gibt's derzeit richtig günstig bei Lidl im Onlineshop.

La publicité comparative entre enseignes de supermarchés est difficile à rater. Dans la région de Cholet, Olivier Dauvers en a vu dans la majorité des magasins qu'il a visité. Vous allez chez Leclerc ? Vous aurez une publicité contre Lidl. Vous allez chez Lidl ? Vous aurez de la pub contre Leclerc. Vous allez chez Carrefour ? La cible sera Grand Frais...Distribué par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

To celebrate Lidl's 25 years in Ireland, The Hard Shoulder hears from Newstalk reporter Sarah Madden, who asked shoppers about their weirdest and most wonderful middle aisle purchases. Conor Pope, consumer affairs correspondent with The Irish Times, and Hazel Chu, Green Party councillor, join to talk about how discount stores have changed the Irish retail landscape.Listen here

La publicité comparative entre enseignes de supermarchés est difficile à rater. Dans la région de Cholet, Olivier Dauvers en a vu dans la majorité des magasins qu'il a visité. Vous allez chez Leclerc ? Vous aurez une publicité contre Lidl. Vous allez chez Lidl ? Vous aurez de la pub contre Leclerc. Vous allez chez Carrefour ? La cible sera Grand Frais... Cette saison dans "RTL Matin", Olivier Dauvers part à la quête des bonnes affaires et vous livre ses secrets pour éviter les arnaques et devenir un consommateur avisé ! Distribué par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

KeywordsKundenbindung, Payback, Rewe, Lidl, Bonusprogramme, Digitalisierung, Einzelhandel, Personalisierung, Rabatte, App-MüdigkeitSummaryIn dieser Episode diskutieren Maurice und PR die aktuellen Trends und Entwicklungen im Bereich der Kundenbindungsprogramme, insbesondere im Einzelhandel. Sie beleuchten die Veränderungen durch digitale Transformation, die Einführung neuer Apps wie der Rewe Bonus App und die Bedeutung von Personalisierung für die Kundenbindung. Zudem werden Herausforderungen wie Datenschutz und App-Müdigkeit thematisiert.TakeawaysKundenbindung ist entscheidend für den Erfolg eines Unternehmens.Emotionale Bindung ist das höchste Ziel der Kundenbindung.Die Rewe Bonus App ist eine neue Entwicklung im Kundenbindungsbereich.Personalisierung erhöht die Einlösungsquote von Rabatten.App-Müdigkeit könnte ein großes Problem für Unternehmen werden.Daten geben Einblick in das Einkaufsverhalten der Kunden.Zukunftsmusik: Dynamische Preise, die auf den Kunden zugeschnitten sind.Rabatte müssen regelmäßig genutzt werden, um effektiv zu sein.Kundenbindung ist günstiger als Neukundengewinnung.Die Machtverhältnisse im Einzelhandel haben sich in den letzten Jahren geändert.TitlesDie Zukunft der Kundenbindung: Trends und EntwicklungenKundenbindung im Einzelhandel: Ein Blick auf Rewe und LidlSound Bites"Die Machtverhältnisse haben sich geändert.""Emotionale Bindung ist das höchste Ziel.""Rabatte müssen regelmäßig genutzt werden.""Personalisierung erhöht die Einlösungsquote.""Zukunftsmusik: Dynamische Preise für Kunden."Chapters00:00 Kundenbindungsprogramme im Wandel03:03 Die Entwicklung der Kundenbindung06:08 Digitale Transformation im Einzelhandel08:52 Rewe und die neue Bonus-App11:58 Personalisierung und Kundenbindung15:01 Zukunft der Kundenbindungsprogramme17:57 Herausforderungen und Bedenken20:54 Datenschutz und App-Müdigkeit

Supermarkets are a vital part of our modern lives and yet they consume a lot of energy. Transporting goods from all over the world to the shelves or keeping goods chilled or frozen for consumers. Lidl says that it will soon open Ireland's first net zero supermarket in Maynooth co Kildare using solar panels and using concrete comprising 50% recycled materials. But will it lure any more customers who might still only care about price? All to ask Robert Ryan is the CEO of Lidl Ireland and Northern Ireland.

Fabio Emch im Talk mit Nathalie Forrer, Head of Marketing Lidl Schweiz. Die Themen: - Welches Cliché über Lidl würde Nathalie aus dem Weg räumen wollen? 0'58'' - Wie viele Filialen hat Lidl Schweiz zurzeit? 2'10'' - Wie viel Umsatz macht Lidl Schweiz? 3'01'' - Was zeichnet einen guten Standort aus? 4'09'' - Ist ein Standort auch ein Teil der Lidl Identität? 6'08'' - Wie passt der Standort Fraumünster Zürich da rein? 6'57'' - Sind Schweizer Konsument*innen lernfähig? 10'47'' - Was muss ein heutiger Detailhändler können, um erfolgreich zu sein? 12'30'' - Wie hebt man sich von der Konkurrenz ab? 15'08'' - Was ist ein Smart Discounter? 17'00'' - Welche Rolle spielt das Marketing dabei? 18'42'' - Was macht das „Spiegelmanagement“? 19'07'' - Welches sind Nathalie's Themen, welche sie täglich bearbeitet? 21'22'' - Ist die stringente Omnichannel Kommunikation die grösste Challenge heutzutage? 25'02'' - Ist Lidl heute noch ein Challenger? 29'09'' - Sieht sie sich auch als „Captain“? 30'51'' - Warum hat man sich im Thema Schwingen engagiert? 34'58'' - Warum hat man René Schudel ins Ambassadoren Portfolio genommen? 36'03'' - Was ist Qualité Suisse? 38'56'' - Wie etabliert man den Brand Qualité Suisse in der Schweiz? 41'55'' - Wie ist die Zusammenarbeit mit Chrigu Stucki? 49'04'' - Wieso pflegt man diesen langfristigen Strategieansatz? 52'40'' - Wie ist die Arbeitskultur in Belgien? 55'31'' - Welche Unterschiede gibt es zwischen Bankenbranche und Detailhandelsbranche? 1h01'28'' - Hat sie auch schon mal einen Marketingfail produziert? 1h02'44'' - Gibt es etwas, das sie nervt? 1h06'30''

Avec : Jean-Philippe Doux, journaliste et libraire. Emmanuelle Dancourt, journaliste indépendante. Et Frédéric Hermel, journaliste RMC. - Après le succès d'audience rencontré cette année, Estelle Denis repart pour une nouvelle saison. Toujours accompagnée de Rémy Barret et sa bande, Estelle Denis s'invite à la table des français pour traiter des sujets qui font leur quotidien. Société, conso, actualité, débats, coup de gueule, coups de cœurs… En simultané sur RMC Story.

Get in touch!In this episode of Pricing Heroes, we speak with Seth Nieman, former Vice President of Pricing Strategy & Transformation at Rite Aid, and former pricing and merchandising leader at Wakefern Food Corp and Lidl US. Seth shares his journey from helping launch Lidl's U.S. pricing strategy to leading Rite Aid's pricing transformation during its emergence from bankruptcy. He explains how pricing can serve as the conscience of the organization, and what it takes to build scalable architecture, align cross-functional teams, and drive pricing decisions under pressure.Key Topics:Developing Lidl's U.S. assortment and pricing from the ground upLaunching Bowl & Basket and Paperbird at Wakefern, and using pricing to scale private-label growthDesigning a KVI- and promotional role–based pricing architecture to improve CPI and RPI scoresImplementing localized pricing zones across 60+ ShopRite stores, accounting for customer, competitor, and ownership differencesLeading Rite Aid's pricing reset post-bankruptcy: reassessing optimization logic, category roles, and competitive intelligenceWhy pricing must balance art and science—and how to communicate pricing decisions across functionsTrends in ESLs, dynamic pricing, and why personalization should come with transparency and trustRecommended Resources:Trade journals: Drug Store News, Progressive Grocer, Supermarket NewsNRF Big ShowBusiness journals: The Wall Street JournalConnect with Seth Nieman:LinkedIn: https://www.linkedin.com/in/seth-nieman/----------Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.For more information about AI pricing solutions, visit Competera.ai.

Neal discusses how to eat a spring roll, cuckoo clock apartments, how many cats an ark needs, how the Mona Lisa ended up like that, lubricated uphostery, Mr Crow from Wandarly Wagon, where America should house your national TV archive, an unfortunate first impression of Philadelphia, Mountain Dew versus stout, pelicans, puffins and penguins, saying no to Star Wars, Skellig Michael island in Star Wars, a Lego airport, why Star Trek is acceptable, miming in a prison yard, life on a submarine ark, air free tyres and footballs, a reason not to give kids their ball back, how useful is a swimming dog, the traditional ship's cat, a failed attempt to own bespoke furniture, the truth about LIdl's renovation cycle, dog owners who claim to feed them chocolate, macho female cats, drinking candy, washing up liquid versus recycled urine versus hot sauce and more. CONTACT THE SHOW - Visit IntoYourHead.ie/Contact NEW - ARCHIVES FEED: Old shows have recently moved to the archives feed. There's also a low bitrate edition - For all feeds and archives see IntoYourHead.ie/Archive. LICENSE: Creative Commons BY-NC-ND 4.0 - Suggested atttribution: By Neal O'Carroll - Far future humans can find hundreds more shows on Archive dot org.

Faire baisser la température de votre logement, des dirigeables fabriqués en France… Rattrapez l'actualité économique du jour avec notre podcast 120 secondes. Hébergé par Audion. Visitez https://www.audion.fm/fr/privacy-policy pour plus d'informations.

Die Top-Meldungen am 20. Juni 2025: EU-Kommission will Green-Claims-Richtlinie zurückziehen, Edeka klärt die Stellvertreterfrage, und: Lidl startet Click & Collect in Frankreich.

BrandTrust Talks Weekly – Die Marketing- und Markennews der KW25 Die gute Nachricht der Woche: Skytrax, britisches Marktforschungsinstitut, hat die besten Fluggesellschaften der Welt gekürt. Qatar Airways liegt auf Platz 1 - in den Top 10 sind sowieso viele asiatische Fluggesellschaften. Die guten Nachrichten aus Europa sind u.a.: - Swiss International Air Lines auf Platz 11 des allgemeinen Rankings - Lufthansa ist die weltweit familienfreundlichste Airline - Eurowings ist die „Best Low Cost Airline in Europe“ Wer Visionen hat, sollte zum Arzt gehen: - Waymo ist auf dem Vormarsch, was Robotaxis angeht. Die führende Robotaxi-Firma will 2026 mehr als doppelt so viele Fahrzeuge wie aktuell auf die Straßen bringen. Wie reagiert Elon Musk? Tesla bzw. Elon Musk will mit anderer Technologie dagegen halten und stärken skalieren. Wer glaubt ihm noch? Überraschung der Woche: - Klarna steigt in das Telekommunikationsgeschäft ein. Themen der Woche: - DFB mit Rebranding: Colin lobt, dass die Zielsetzung von Anfang an klar definiert war: CI aller Mannschaften angleichen und weiterhin auf Individualität setzen. Es soll eine Einheit zwischen Herren-, Damen und Juniorenmannschaften entstehen. - 20 Minuten: Digital x regional. Die Medienmarke stellt das täglich erscheinende Printformat ein und setzt auf digitales Geschäft. Redaktionen werden zusammengezogen und der Fokus auf regionale Inhalte bleibt bestehen. Es gibt zudem Überlegungen für ein revolutionäres Printprodukt, das andere Erscheinungszyklen hat. - Lidl ist Offizieller Partner der UEFA Women's EURO 2025. Vor einigen Wochen schon haben sie Gemüse auf der Fläche eines Fußballfelds angebaut, das zur EM geerntet werden kann. So positionieren sie sich als regionaler Lieferant frischer und guter Lebensmittel. Außerdem ist Lidl die Rolle als Sponsor der Frauen-EM bewusst: Mit ‚Never stop growing‘ ermutigen sie Frauen, Träume zu verfolgen und Karrieren zu starten - auch im Frauenfußball. Die Partnerschaft ist eine bewusste Entscheidung von Lidl, auch wenn die Reichweite im Frauenfußball viel geringer ist als im Herrenbereich. Lidl weiß, wer ihre Zielgruppe ist und wie sie sie erreichen. Über das Sponsoring wird die Marke aktiviert. Fundstücke der Woche mit 2 KI-generierten Werbespots: - Spreequell - Domino's Colin ruft im Rahmen der Fundstücke nochmals dazu auf, zunächst die strategische Ausgangssituation zu definieren und zu prüfen, welche Herausforderungen mit Hilfe des Spots bewältigt werden sollen. Wenn die kreative steht, kann entschieden werden, ob der Einsatz von KI Sinn macht. Jetzt reinhören!

Premýšľali ste niekedy nad tým ako sa tie chutné produkty vlastne dostanú na pulty predajní LIDL? Zuzana Olšiak z LIDL Slovenská republika Martinovi čo to prezradila z tohto zákulisia a tiež prezradila aký dreamjob nájdete práve v LIDL.  V podcaste sa však dozviete zaujímavosti aj zo spoločnosti AGRO TAMI, o ktorých viac prezradili Juraj Korman a Michal Vasiľ. 

In China zijn er tijdens het jaarlijkse koopjesfestijn ‘618’ grote kortingen op consumentenproducten, en dat draagt bij aan de prijzenoorlogen die de deflatie in het land aanjagen. Beleidsmakers in Peking zijn bezorgd en roepen op tot maatregelen om deze destructieve trend te stoppen. De prijsdalingen, georganiseerd door JD.com, worden ingezet terwijl ook grote merken zoals Starbucks en BYD hun prijzen verlagen. China-correspondent Roland Smid legt uit wat de mogelijke gevolgen zijn. Lees: Chinese consument profiteert van prijzenoorlog, maar Peking vreest verdere deflatie Mediahuis wil met Spil een doelgroep bedienen die zijn nieuws nu voornamelijk via sociale media krijgt. Het nieuwe digitale nieuwsmerk richt zich op jongeren tussen 15 en 25 jaar en zoekt manieren om deze groep uit zijn nieuwsbubbel te halen. Door te beginnen op platforms zoals TikTok en Instagram, concurreert Spil met media zoals NOS Stories en CestMocro. Redacteur Jeroen Piersma legt uit hoe Mediahuis met Spil de betrokkenheid van jongeren wil vergroten. Lees: Mediahuis lanceert Spil om jongeren nieuws te bieden Supermarktketen Lidl investeert €520 mln in de aanschaf van vijf containerschepen via zijn rederij Tailwind Shipping. Deze stap versoepelt de aanvoer van goederen uit Azië en vermindert de afhankelijkheid van grote rederijen, zoals MSC. Het strategische besluit om met eigen schepen sneller te schakelen, past bij de mentaliteit van Lidl om zaken in eigen hand te houden. Duitsland-correspondent Han Dirk Hekking licht toe hoe deze investering Lidl ten goede komt. Lees: Supermarkt Lidl zet in op eigen containerschepen: ‘Zelf doen behoort tot het DNA van het bedrijf’ Redactie: Floyd Bonder & Nelleke van der Heiden Presentatie: Nelleke van der Heiden See omnystudio.com/listener for privacy information.

Mehrere Discounter wie Lidl oder Aldi werben gerade mit historischen Preissenkungen. Experten sind eher skeptisch und werfen den Ketten Intransparenz vor. Die Verbraucher würden von den Aktionen dennoch profitieren.

Discounter wie Lidl und Aldi versuchen, sich mit Preissenkungen zu überbieten. Die Unternehmen steckten "verdammt viel Geld" in den Preiskampf, sagt Handelsexperte Stephan Rüschen: "Dabei geht es hauptsächlich um die Gewinnung von Marktanteilen." Von WDR 5.

Ende vergangenen Monats hat Lidl eine Rabattschlacht eröffnet und nannte es selbst: „die größte Preissenkung aller Zeiten“. Mehr als 500 Artikel seien dauerhaft im Preis gesenkt worden, einige sogar um bis zu 35 Prozent. Erz-Rivale Aldi zog noch am gleichen Tag nach und teilte mit, bei immerhin 100 Artikeln die Preise nach unten geschraubt zu haben. Auch andere Discounter haben danach die Preise gesenkt. Drei Wochen ist das mittlerweile her und wir wollen mal nachschauen, was den Kunden das gebracht hat - und noch ein paar Einkaufstipps geben wir euch noch dazu. Und das wie immer kompakt, in nur zehn Minuten.

Lidl-Milliardär Dieter Schwarz will seine Heimat Heilbronn zur Startup-Metropole ausbauen, in einer Liga mit Berlin und München. Kann das klappen? Tech-Redakteurin Hannah Schwär berichtet im ntv-Podcast "Startup - Jetzt ganz ehrlich" von ihren Recherchen zum größten privaten Transformationsprojekt Deutschlands.Bei dieser Folge handelt es sich um einen Re-Upload. Das Gespräch mit Hannah Schwär haben wir erstmals am 25. März 2025 ausgestrahlt."Startup - jetzt ganz ehrlich" - der Podcast mit Janna Linke. Auf RTL+ und überall, wo es Podcasts gibt: Amazon Music, Apple Podcasts, Spotify, RSS-Feed.Unsere allgemeinen Datenschutzrichtlinien finden Sie unter https://datenschutz.ad-alliance.de/podcast.htmlWir verarbeiten im Zusammenhang mit dem Angebot unserer Podcasts Daten. Wenn Sie der automatischen Übermittlung der Daten widersprechen wollen, klicken Sie hier: https://datenschutz.ad-alliance.de/podcast.htmlUnsere allgemeinen Datenschutzrichtlinien finden Sie unter https://art19.com/privacy. Die Datenschutzrichtlinien für Kalifornien sind unter https://art19.com/privacy#do-not-sell-my-info abrufbar.

00:00 - 6 óra 32:39 - Megint elhalasztották a magyar űrhajós, Kapu Tibor űrutazását - vonalban Novák András 50:46 - Újít a Lidl az önkiszolgáló kasszáknál: sokkal ritkábban kell majd segítséget kérnünk 1:05:16 - Egy új randiappban 5 szóban kell elmondanod magadról mindent 1:40:28 - Robottaxikat vezet be Texas székhelyén a Tesla

3 - Újít a Lidl az önkiszolgáló kasszáknál: sokkal ritkábban kell majd segítséget kérnünk by Balázsék

Een opvallende zet van supermarktketen Lidl: het Duitse bedrijf laat voor 600 miljoen euro 5 eigen containerschepen bouwen in China. Daarmee wil het zich beschermen tegen mogelijke verstoringen in het wereldwijde goederentransport door de handelsoorlog tussen de VS en China. Presentator Hans van der Steeg gaat hierover in gesprek met: Paul Moers, retaildeskundige

Dino Polska zählt zu den dynamischsten Einzelhändlern Europas – mit einem durchschnittlichen Kurswachstum von rund 39 % pro Jahr seit dem Börsengang 2017. Doch was macht das Unternehmen so erfolgreich, und wie nachhaltig ist dieser Trend? In diesem Podcast geht es um die wirtschaftlichen Grundlagen des Erfolgsmodells Dino Polska. Das Unternehmen wächst rasant, eröffnet nahezu täglich neue Filialen und setzt dabei auf eine vertikal integrierte Struktur mit eigenem Fleischverarbeitungsbetrieb und effizienter Logistik. Ein Ansatz, der sich deutlich von Wettbewerbern wie Aldi, Lidl oder Eurocash unterscheidet, obwohl das Unternehmen dort viele Inspirationen gefunden hat. Neben der Unternehmensgeschichte und Strategie beleuchtet dieses Video auch die finanzielle Entwicklung der letzten Jahre:– Wie haben sich Umsatz, operativer Gewinn und Free Cashflow entwickelt?– Welche Rolle spielen Skaleneffekte, Netzwerkeffekte und Kostenvorteile im Wettbewerb?– Wie ist die aktuelle Bewertung einzuordnen – unter anderem im Vergleich zu anderen Lebensmittelhändlern wie Kroger, Carrefour oder Ahold Delhaize? Auch die demografische Entwicklung in Polen, die Rolle von Gründer und Mehrheitsaktionär Tomasz Biernacki sowie die Expansionsstrategie in ländlichen Regionen werden eingeordnet. Inhaltsverzeichnis00:00 Intro01:03 Langfristiger Chart: Dino Polska 01:41 Dino Polska vs. S&P 500 vs. Warschauer Aktienindex vs. Basisgüter ETF (PLN)02:13 Dino Polska vs. Tesco vs. Kroger vs. Ahold Delhaize vs. Carrefour vs. Eurocash03:07 Unternehmens-Historie03:58 Läden von Dino Polska04:41 Filialwachstum & Alleinstellungsmerkmal05:38 Ländliche Regionen & Verteil-Zentren06:35 Burggraben07:43 Bevölkerungs-Wachstum08:30 Inhaberschaft & CEO09:23 Umsatz- & Margen-Entwicklung09:57 Umsatz nach Segment & Region10:38 Gewinn, Cashflow & Dividenden-Entwicklung11:23 Bilanz-Überblick11:50 Kennzahlen-Überblick12:32 Unternehmensbewertung: Dino Polska13:43 Chartanalyse: Dino Polska14:21 Ist die Dino Polska Aktie ein Kauf?15:28 Börsen-Kompass Einblick16:03 Disclaimer & Danke fürs Einschalten!

Die Top-Meldungen am 10. Juni 2025: Früherer Lidl-Mann wird CEO von Netto Nord, Preis-Leistungs-Verhältnis steht für deutsche Verbraucher über allem und: Tui Cruises macht Edeka Marke streitig

Unica Radio racconta il progetto “Generazione Talenti” di Lidl: un'opportunità concreta per studenti e neolaureati in cerca di crescita professionale. Un percorso meritocratico, flessibile e formativo. Nel cuore di un'epoca in cui i giovani faticano a trovare sbocchi lavorativi coerenti con i propri studi, Lidl propone un percorso che sfida i pregiudizi e punta sull'ambizione e sulla formazione sul campo. Si chiama “Generazione Talenti”, il programma che l'azienda ha attivato per accompagnare studenti e neolaureati in un'esperienza lavorativa concreta, retribuita e strutturata. Unica Radio ha raccolto la testimonianza di Benedetta Magri, oggi coordinatrice regionale del personale Lidl in Sardegna, che ha iniziato il suo cammino proprio grazie a questo programma nove anni fa. «All'inizio non conoscevo davvero il mondo Lidl – racconta – lo vedevo solo dal carrello della spesa. Poi mi si è aperto un mondo». Il percorso prevede un approfondimento verticale di un reparto tra Vendite o Logistica, ruotando tra tanti ruoli presenti in ciascuna area: un modo per conoscere l'azienda a 360 gradi. Imparare dal basso e crescere nel tempo: un modello formativo meritocratico L'obiettivo di “Generazione Talenti” è formare figure pronte ad assumere responsabilità in azienda. Per questo si parte da attività base, come l'allestimento degli scaffali, fino ad arrivare all'affiancamento dei responsabili di punto vendita. Ma non si tratta solo di mansioni operative: «Abbiamo avuto anche una formazione sulle soft skills – spiega Magri– che è stata fondamentale nei ruoli manageriali». Il programma è pensato per conciliare lo studio universitario con il lavoro. Chi ha obblighi di frequenza può iniziare con contratti part-time, come quelli domenicali, utili per sostenersi economicamente. Benedetta, invece, ha scelto il contratto full-time: «Mi mancava poco alla laurea e sono riuscita a organizzarmi. L'università non richiedeva frequenza obbligatoria, quindi ho potuto cogliere questa occasione». Il tratto distintivo del progetto resta la meritocrazia: chi dimostra impegno, viene valorizzato. E le opportunità di crescita, anche all'estero, non mancano. «Lidl investe nelle persone. Il mio ruolo è cambiato molte volte: sono stata all'estero, ho gestito team, ora coordino le risorse umane in Sardegna. Ma nulla è avvenuto per caso: ho lavorato duro per cogliere ogni possibilità». Lidl, un'opportunità concreta per il futuro dei giovani Generazione Talenti si può svolgere in due ambiti principali: vendita o logistica. Ogni area è progettata per fornire una visione completa e concreta delle attività aziendali. Le rotazioni nei vari ruoli consentono ai partecipanti di acquisire competenze trasversali, sempre più richieste dal mercato del lavoro. L'esperienza dimostra come anche chi proviene da percorsi accademici non direttamente legati al retail possa trovare una strada in Lidl: «Ci sono filosofi, linguisti, economisti – racconta Magri – oggi non si assume per competenze specifiche ma per attitudine e voglia di imparare». Il messaggio è chiaro: più che il curriculum, conta l'approccio. “Generazione Talenti” è una di quelle rare esperienze che riescono a trasformare il passaggio dall'università al lavoro in un percorso consapevole e guidato. Unica Radio ha deciso di raccontarlo, per offrire ai giovani un esempio concre

Un percorso formativo che unisce concretezza, ambizione e possibilità di crescita. Con la testimonianza di Michela, scopriamo come il progetto Generazione Talenti può cambiare davvero la vita di uno studente universitario. Raccontare la trasformazione del mondo del lavoro significa dare voce a chi sta vivendo questa rivoluzione in prima persona. È ciò che fa Unica Radio con B Podcast, selezionando le migliori interviste a giovani, professionisti, innovatori e protagonisti del cambiamento sociale e culturale. Oggi vi proponiamo la storia di Michela Pillittu, studentessa sarda che ha scoperto il progetto Generazione Talenti promosso da Lidl, trovando una nuova direzione professionale inaspettata ma perfettamente coerente con le sue aspirazioni. Partita da un corso di Scienze Politiche con il sogno di diventare giornalista, Michela ha conosciuto Lidl durante un Job Day e ha deciso di candidarsi per un programma pensato per unire formazione e occupazione. Un contratto full-time, con retribuzione adeguata e formazione continua, ha rappresentato per lei una vera alternativa ai classici stage o tirocini non retribuiti. L'equilibrio tra studio universitario e impegno lavorativo è stato possibile grazie a una gestione flessibile dei turni e al riconoscimento del valore della formazione accademica da parte dell'azienda. Formazione sul campo e possibilità reali di crescita All'interno del percorso, l'esperienza pratica si è affiancata a momenti di formazione strutturati, dedicati a temi come leadership, management e competenze trasversali. Un modello bilanciato, secondo Michela, tra lavoro sul campo e formazione in aula. L'obiettivo? Preparare i partecipanti a ricoprire ruoli di responsabilità anche nel breve termine. Importante anche il riconoscimento economico, che nel caso del progetto Generazione Talenti si concretizza in un contratto a tempo pieno con inquadramento di terzo livello del commercio. Una scelta che garantisce dignità professionale fin dall'inizio, in un contesto in cui troppo spesso ai giovani viene chiesto di lavorare senza tutele o compensi adeguati. Esistono inoltre formule part-time, pensate per chi studia a tempo pieno, come il ruolo di addetto vendita domenicale. Il progetto Lidl to your career e le opportunità post-laurea Oltre a Generazione Talenti, Lidl ha avviato anche Lidl to your Career, un progetto di apprendistato duale per neodiplomati che prevede tre settimane al mese di formazione pratica nei punti vendita e una settimana in aula presso un ITS, con un titolo finale riconosciuto a livello internazionale. Una formula innovativa e gratuita per i partecipanti, grazie alla collaborazione con la Camera di Commercio Italo-Germanica. Michela, dopo un anno da giovane talento, ha proseguito il suo percorso in azienda diventando area manager in Toscana e successivamente ha fatto ritorno in Sardegna per lavorare nelle risorse umane. Una carriera avviata da un'opportunità concreta, che dimostra come un progetto ben strutturato possa trasformarsi in un trampolino di lancio.

Nach Gold könnte auch Silber einen Anlageboom erleben / Gericht stimmt Sanierungsplan der BayWa zu

Saját lábukon állnak, és tovább gazdagodnak – így teljesítettek az Orbán család cégei 2024-ben Nagy Márton szerint Karácsony Gergely hazudik Még gyengébb motorokat kaphatnak az esztergomi Suzukik! Akik ellentartottak az átláthatósági törvénynek a Fidesz és a Kdnp soraiban Pünkösd: bejelentették nyitvatartásukat a nagy boltok – ezt lépi a Lidl, a Spar, a Tesco, az Auchan és a többiek Megjelentek az első cirill betűs eurók Tovább tart a szócsata az elvett milliárdokról – megjött Nagy Márton kontrariposztja Három nap alatt háromszor lőttek a segélyre váró tömegbe – sok a halott A magyar médiahelyzet tarthatatlan – Az EFJ budapesti közgyűlésen ítélte el az Orbán-kormány folyamatos támadásait a független sajtó ellen Állóhelyek bevezetése a repülőgépeken: megszólalt a Wizz Air, az EasyJet és a Ryanair Ősszel indul a kötelező sorkatonai szolgálat Horvátországban Nem álom többé? Luka Modric megállapodott a Milannal Világszenzáció a Roland Garroson Megérkeztek a hivatalos számok, tényleg hideg volt a május? A további adásainkat keresd a podcast.hirstart.hu oldalunkon.

Saját lábukon állnak, és tovább gazdagodnak – így teljesítettek az Orbán család cégei 2024-ben Nagy Márton szerint Karácsony Gergely hazudik Még gyengébb motorokat kaphatnak az esztergomi Suzukik! Akik ellentartottak az átláthatósági törvénynek a Fidesz és a Kdnp soraiban Pünkösd: bejelentették nyitvatartásukat a nagy boltok – ezt lépi a Lidl, a Spar, a Tesco, az Auchan és a többiek Megjelentek az első cirill betűs eurók Tovább tart a szócsata az elvett milliárdokról – megjött Nagy Márton kontrariposztja Három nap alatt háromszor lőttek a segélyre váró tömegbe – sok a halott A magyar médiahelyzet tarthatatlan – Az EFJ budapesti közgyűlésen ítélte el az Orbán-kormány folyamatos támadásait a független sajtó ellen Állóhelyek bevezetése a repülőgépeken: megszólalt a Wizz Air, az EasyJet és a Ryanair Ősszel indul a kötelező sorkatonai szolgálat Horvátországban Nem álom többé? Luka Modric megállapodott a Milannal Világszenzáció a Roland Garroson Megérkeztek a hivatalos számok, tényleg hideg volt a május? A további adásainkat keresd a podcast.hirstart.hu oldalunkon.

In this short discussion, I look at the current craze of fitness gadgets being marketed by high street grocery stores in the UK. Often, we impulse purchase a shiny, exotic looking fitness or 'wellness' gadget with a mindset of acquiring a new healthy body. Enter, ALDI, LIDL, ASDA, TESCO....and so on. These well known supermarkets have hijacked this specific multi billion pound industry, with low cost and often low quality dust collectors, from the currently popular pilates reformers and ice baths to their long running shelf fillers - foam rollers and leggings. Essentially these stores have read the room, from a retail perspective and given the public something we may not have asked for and yet, here we are now, quietly filling our baskets with the week's vegetables, meats and fruit, then out of nowhere.....BOOM...here's a £149 plastic and metal contraption, sported by a physically fit looking, thirty something year old woman. Said contraption is their pilates reformer machine, guaranteed to help you achieve a physique just like the aforementioned super woman on the box labels. Odds are, at some point, you'll be tempted to purchase a middle isle fitness toy and there's a higher probability you'll regret it within four weeks or less, as you relegate it from bedroom wonder to shed tenant. Congratulations, you've just added another dust collecting 'life changer' to your home and guess what? it hasn't turned you into a prime athlete or aesthetically pleasing model. Okay, here's the good news - should you spend your hard earned money on quality nutrition, a personal trainer program or six months gym membership, you stand a much higher chance of getting rid of unwanted excess weight or improving your poor flexibility / mobility levels. My advice, as a professional in the health and fitness industry, keep your home free of 'exercise stuff' and get out of the house to train with friends, family or pros. Watch the full episode on YouTube and listen on Spotify, Amazon Music, Apple Pods. Please subscribe to the channel for more free content. Thanks for listening

Alors c'est décidé : aujourd'hui je suis heureux. Je crois en l'avenir. Je crois en Trump, en Xi, en Nvidia et même en Macron et Meloni qui deviennent BFF autour d'un risotto. Parce que c'est ça le nouveau monde merveilleux de la finance : ➡️ On ne regarde plus les mauvaises nouvelles ➡️ On rêve éveillé de deals commerciaux ➡️ On achète des actions comme des slips chez Lidl : par lot de 12

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President Trump signs the Take It Down Act into law. A UK grocer logistics firm gets hit by ransomware. Researchers discover trojanized versions of the KeePass password manager. Researchers from CISA and NIST promote a new metric to better predict actively exploited software flaws. A new campaign uses SEO poisoning to deliver Bumblebee malware. A sophisticated phishing campaign is impersonating Zoom meeting invites to steal user credentials. CISA has added six actively exploited vulnerabilities to its Known Exploited Vulnerabilities (KEV) Catalog. A bipartisan bill aims to strengthen the shrinking federal cybersecurity workforce. Our guest is Chris Novak, Vice President of Global Cybersecurity Solutions at Verizon, sharing insights on their 2025 DBIR. DOGE downsizes, and the UAE recruits. Remember to leave us a 5-star rating and review in your favorite podcast app. Miss an episode? Sign-up for our daily intelligence roundup, Daily Briefing, and you'll never miss a beat. And be sure to follow CyberWire Daily on LinkedIn. CyberWire Guest Today we are joined by Chris Novak, Vice President of Global Cybersecurity Solutions at Verizon, sharing insights on their 2025 Data Breach Investigations Report (DBIR).Selected Reading Trump signs the Take It Down Act into law |(The Verge) Supplier to Tesco, Aldi and Lidl hit with ransomware (Computing) Fake KeePass password manager leads to ESXi ransomware attack (Bleeping Computer) Vulnerability Exploitation Probability Metric Proposed by NIST, CISA Researchers (Security Week) Threat Actors Deliver Bumblebee Malware Poisoning Bing SEO (Cybersecurity News) New Phishing Attack Poses as Zoom Meeting Invites to Steal Login Credentials (GB Hackers) CISA Adds Six Known Exploited Vulnerabilities to Catalog (CISA) Federal cyber workforce training institute eyed in bipartisan House bill (CyberScoop) UAE Recruiting US Personnel Displaced by DOGE to Work on AI for its Military (Zetter Sero Day) Want to hear your company in the show? You too can reach the most influential leaders and operators in the industry. Here's our media kit. Contact us at cyberwire@n2k.com to request more info. The CyberWire is a production of N2K Networks, your source for strategic workforce intelligence. © N2K Networks, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Uma emissão de sexta-feira muito especial, a partir do Lidl da A5, para comemorar os 30 anos do Lidl em Portugal.

Com Joana Azevedo e Diogo Beja

Aujourd'hui, Joëlle Dago-Serry, Emmanuel de Villiers et Antoine Diers débattent de l'actualité autour d'Alain Marschall et Olivier Truchot.

I forbindelse med supermarkedskæden Lidl's 20-års jubilæum i Danmark lancerer de en limited edition-kollektion med alt fra bøllehatte til sokker og sneakers med Lidl's logo. Vi spørger forsker i mode og branding, Dorrit Bøilerehauge, om det er en tendens, at virksomheder, vi normalt ikke forbinder med mode, går ind i det marked og vi tager i supermarkedet og spørger kunderne, hvad de synes om discountmodevarerne. I Parnasset spørger vært Karen Secher, om vi kan lære noget af kritik og af at dumpe. Vært: Morten Runge Producer: Louise Reumert Redaktør: Lasse Lauridsen

Canal que enamora, pues directa de Lidl a tu mesa, calidad fresquísima, variedad de cortes y razas para toda la familia y como siempre al mejor precio, o como diría el gran Carlos Arguiñano, con un aurico, rico rico. Lidl, la mejor carne fresca marca la diferencia. Pues son las nueve de la mañana, buenos días Jimeno. Buenos días Javi Nieves. Un besazo muy grande para Mara Mateo y martes seis de mayo que empieza de qué manera José Real. Ninguno de los tres, buenos días Javi Jimeno, ha imitado bien a Carlos Arguiñano. Bueno hombre, tampoco. A ver, hazlo tú mejor. Aurico, rico, rico, rico. Y con ...

A ver si te suena esto: publicas contenido, revisas las métricas de YouTube o de donde sea, intentas descifrar qué funciona... pero sigues teniendo esa sensación de hablarle a una masa de gente que no sabes muy bien quiénes son ni qué quieren de ti.Es casi mejor ni pensarlo.Como creadores, nos perdemos fácil mirando solo el numerito gordo (visitas, subs...).Pero la realidad es que no todos los que te ven son iguales.Entender quién tienes delante y cómo llega a ti es fundamental si quieres montar un sistema que funcione a largo plazo, que no te queme y que te permita vivir de esto.Ya sabes que soy un rayado con la audiencia, intereses, mi enfoque… y escuchando una entrevista estos días llegué al concepto de Audiencia PCN. Son las iniciales de Principal, Casual y Nueva.Pero antes de seguir:Mi colega Víctor Millán acaba de abrir las puertas de ECO30 y creo que es justo lo que muchos necesitáis.ECO30 es el método-reto de 30 días para escribir sin bloqueos, con una rutina de publicación consistente que te ayudará a construir tu propia audiencia.Sin rollos, sin teoría infinita.Si estás empezando a crear contenido o quieres darle estructura a lo que ya tienes, échale un ojo. El precio de lanzamiento (47€) solo está hasta el 12 de mayo, y después sube.Ver ECO30 aquí →Audiencia PCN: ¿Qué es y para qué te sirve?Pensar en tu audiencia con estas tres etiquetas te da un mapa mucho más claro para decidir qué crear, cómo presentarlo y dónde poner el foco.Así que vamos al lío:Audiencia Principal (P): Los de verdad.* Quiénes son: Tu gente, tus reals. Los que te apoyan, los que pillan tus coñas, comentan, comparten y están ahí, no solo por lo que haces, sino por cómo lo haces (¡y por quién eres!). Son los que se apuntarán a Comunidad Factoría Creativa o comprarían lo que saques casi sin preguntar. Son la audiencia que va a consumir todo lo que creas.* Por qué son clave: Son la gente que te va a hacer crecer, te dan el feedback bueno, te aportan estabilidad y muchas veces difunden la palabra siendo tus mejores comerciales.Audiencia Casual (C): Los que te tienen en el radar* Quiénes son: Les suena tu cara. Consumen algo tuyo si se lo encuentran y les cuadra (un vídeo útil, un tema que justo buscaban), pero no hay una conexión fuerte. Ojo, que en plataformas de exposición como YouTube, ¡estos pueden ser fácil el 50% de tus visualizaciones! Estamos hablando de un perfil de audiencia muy amplio y del que no para de entrar y salir gente.* Por qué importan: Son el gran caladero. De aquí pueden salir tus futuros fans "P". Son una oportunidad gigante si sabes cómo tratarlos.Audiencia Nueva (N): Los que ni saben que existes.* Quiénes son: Gente a la que le molaría tu contenido, pero que todavía no ha tenido la suerte de encontrarte. La vas a encontrar en los canales de exposición, ya te hablé de ellos hace unas entregas.* Por qué son vitales: Sin ellos, no hay crecimiento. Punto. Si no piensas en cómo llegar a gente nueva, te estancas.¿Qué hacemos?Vale, Guillermo, muy bonito. ¿Y cómo leches hago para contentar a todos?Buena pregunta.No hay varitas mágicas, ya me conoces. Pero sí hay formas de meterle cabeza y sistema:A tu audiencia principal (P): Mímala.* La clave: No experimentes.* Cómo: Dales lo que les gusta, pero también sorpréndeles con contenido más específico, acceso anticipado o un trato más cercano mediante comunidad. Escúchalos de verdad. Que se sientan parte del proyecto.A tu audiencia casual (C): Engánchala rápido.* La clave: Claridad y un buen "envoltorio".* Cómo: Aquí el packaging es rey. Títulos, asuntos y miniaturas que se entiendan al vuelo y que apetezca clicar. Contenido que dé valor rápido, sin necesidad de ser un experto en tu mundo. Son personas que ya te conocen pero que necesitan un motivo extra para ver esa publicación que has sacado.A la audiencia nueva (N): Que Te Encuentren.* La clave: Descubrimiento y valor de entrada.* Cómo: Piensa como Google o YouTube. ¿Qué busca la gente? ¿Qué problemas tienen que tú puedas solucionar ya? Crea contenido pensado para que los algoritmos lo recomienden. Y cuando lleguen, dales tanto valor de golpe que digan: "Hostia, ¿dónde ha estado este tío toda mi vida?". Se inteligente y guíalos desde este tipo de contenidos a los otros contenidos que tengas publicados y proponles que formen parte de tu "Audiencia Principal" mediante una suscripción a la news… bueno ya sabes cómo va el tema.El reto: mantener el equilibrio Intentar gustar a los de siempre y a la vez atraer a gente nueva... es un lío.Si te enfocas mucho en los nuevos, los fieles pueden sentir que cambias.Si solo haces contenido para los fieles, no creces.Mi estrategia (por si te sirve): Yo mismo, para intentar poner orden, he acabado dividiendo también los públicos por canales.Tengo mi canal de YouTube donde busco más esa exposición para "Nuevos" y "Casuales", y luego sitios como esta newsletter o la Comunidad para profundizar con la "Audiencia Principal". No es la única forma, pero es como yo me organizo este tinglado.En resumen:Olvídate de ver a tu audiencia como una masa uniforme. Empieza a pensar en estos tres grupos (Principal, Casual y Nueva) y verás cómo tus decisiones sobre qué contenido crear y cómo "venderlo" se vuelven mucho más claras y efectivas.Para que rumies esta semana: ¿A qué audiencia le estás haciendo más caso ahora mismo? RecomendacionesMi trío de la semana:* Entrevista a Paddy Galloway: uno de los estrategas de YouTube más importantes de la actualizad con el que vais a aprender un montón de conceptos.* David Löhlein | Boiler Room: un artista nuevo a seguir con un estilo muy divertido.* Descubrimiento: el cocolate 85% en porciones que venden en los supermercados DIA, es el mismo que en el Lidl. No digo más.En qué ando metidoEsta semana he lanzado una prueba de publicación en Substack Notes.De forma silenciosa he creado un listado de 30 Notes que voy a estar publicando de forma diaria para ver qué efecto tiene en mi perfil dentro de la plataforma y en suscriptores.Tengo algunas conclusiones, pero me espero a que pasen estos 30 días para contarte.Estoy creando las publicaciones juntando varias herramientas y esto es algo de lo que estoy hablando en Factoría Creativa para que los que están dentro tengan una opción de probarlo al mismo tiempo que lo hago yo.Y es que Factoría Creativa es precisamente eso: la comunidad de pago único (pagas una vez y es para siempre) donde comparto todos los 'cómo se hace' detrás de FailAgain. No solo las herramientas o prompts específicos de experimentos como este de Substack Notes, sino los sistemas, las plantillas y las estrategias prácticas que uso día a día para crear contenido de forma consistente y eficiente.Es el lugar para creadores que, como tú y como yo, buscamos formas realistas de sacar adelante nuestros proyectos sin morir en el intento. Dentro encontrarás:* Acceso directo y exclusivo a todos los recursos prácticos: Plantillas, prompts, guías... todo lo que menciono en la newsletter o YouTube y que realmente uso. (¡Incluido el paso a paso de experimentos como el de Notes!).* El curso "Transforma tu Proyecto" incluido (valorado en 69€ y con actualizaciones).* Sesiones "Analizando Creadores": Donde vemos qué funciona a otros y donde tu propio proyecto puede ser analizado.* Una comunidad real: Para conectar con otros creadores, compartir dudas y encontrar apoyo (¡se acabaron los llaneros solitarios!).* Voz y voto: Para influir en los próximos contenidos y recursos que prepararé.Si quieres dejar de acumular teoría y pasar a la acción con sistemas probados, tener acceso directo a la 'cocina' de FailAgain, aprender de los experimentos en tiempo real y rodearte de gente que está en tu misma onda, Factoría Creativa es tu sitio.Es una inversión única que te da acceso permanente a un valor que no para de crecer.Entra aquí a precio fundadorPDLa semana pasada envié un correo que no salió público desde Substack y he tenido muy buen feedback. Básicamente, os contaba cómo va a ser el tipo de publicaciones que aparecerán públicas ahora en FailAgain, siendo por fin YouTube el canal que tome la delantera en cuanto a contenido mensual.Para ello, he decidido seguir formándome y justo ayer empecé un curso nuevo de estrategia para YouTube, creo que puede ser un buen plus. Contaré también en la comunidad los aprendizajes que pueda ir extrayendo conforme avance. Get full access to Creación de contenido - FailAgain at www.guitermo.com/subscribe

Endlich raus aus dem Alltagstrott: anredo und BastiMasti stolpern auf Tagestrips von Burg zu Burg und von der Bananenplantage bis in den Vatikan. Dazwischen wird eine Rentnerin angeschoben, ein Meme beerdigt und ein Doppelgänger gejagt. Willkommen zur ultimativen Anleitung, wie man dem grauen Alltag ein Schnippchen schlägt – Jubiläumsfolge 362! Während andere am Wochenende Fenster putzen oder die Steuer machen, perfektioniert BastiMasti das Konzept Tagestrip. Er tingelt von Prag bis an die Mosel, immer auf der Suche nach dem nächsten kleinen Kick. Und wenn's sein muss, boxt er auch mal eine rüstige Rentnerin die Wendeltreppe hoch. Schließlich sollen Mosel-Monika, Erdbeerkuchen und Funktionsjacke nicht die einzigen Highlights bleiben. anredo träumt inzwischen von Tagestrips der besonderen Art. Nach einer neuen Folge Goodbye Deutschland will er alles hinter sich lassen. Costa Rica, Sansibar oder gleich ins „Land Mallorca“ – Hauptsache, Lidl und Klimaanlage sind in Reichweite. Der große Traum: Einfach mal auf einen Tagestrip ohne Rückflugticket gehen. Oder doch lieber in Deutschland bleiben, weil schon Österreich zu abenteuerlich wirkt? Auch das Glööckler-Meme beschäftigt anredo und BastiMasti auf ihren Tagestrips. Der Kult um den viralen rundfunk 17 Hit wird immer absurder. Glööckler wirft Tassen, die Show eskaliert, und anredo fragt sich, ob der Modezar nicht längst zur tragischen Kunstfigur geworden ist. Nach dem Tod von Papst Franziskus schmiedet BastiMasti neue Tagestrip-Pläne – diesmal direkt in den Vatikan. Mit einer Checkliste von ChatGPT will er das Oberhaupt der katholischen Kirche werden. Vom Übertritt zum Katholizismus über das Theologiestudium bis zum Kardinalstitel: Basti plant den Sprint durch den Vatikan wie einen straffen Tagestrip. Doch die Hürden sind hoch, die Zeit läuft – und am Ende könnte er genauso gut im Bollerwagen von anredo durch die sixtinische Kapelle gezogen werden.

Les Français sont de véritables papillonneurs lorsqu'il s'agit de faire leurs courses. Selon une récente étude de l'institut Kantar, un foyer type fréquente aujourd'hui près de neuf enseignes de supermarché différentes. Un chiffre en hausse constante (il n'était que de 7,8 en 2019), qui illustre une infidélité croissante envers les marques de grande distribution. Mais pourquoi ce phénomène ?Une quête prioritaire : les petits prixLa principale motivation de cette infidélité est économique. La crise inflationniste de 2022 et 2023 a profondément bouleversé les habitudes de consommation. Dans un contexte de hausse continue des prix alimentaires, les consommateurs sont devenus plus vigilants et mobiles. Leur objectif : trouver les meilleurs prix, quitte à changer régulièrement d'enseigne. Cette chasse aux bonnes affaires concerne aussi bien les produits du quotidien que les articles d'hygiène ou de beauté, désormais souvent achetés dans des discounters comme Action ou Normal, au détriment des grandes surfaces traditionnelles.La diversification des attentesOutre les prix, les Français recherchent également la qualité des produits, notamment dans les rayons bio, frais ou locaux. Aucune enseigne ne répond totalement à l'ensemble de ces critères pour tous les consommateurs. Résultat : chacun compose son propre parcours d'achat, en fonction des promotions ponctuelles, des offres ciblées, ou des programmes de fidélité personnalisés.Des enseignes à l'assaut de la fidélitéFace à cette versatilité, les distributeurs redoublent d'ingéniosité pour retenir leurs clients. Ils multiplient les initiatives : réductions ciblées à certaines heures, remises sur les produits bio, ou encore programmes adaptés aux foyers modestes. Les cartes de fidélité évoluent également, intégrant désormais des partenariats avec des services annexes (assurance, énergie…) ou des jeux à tirage type loto.Leclerc, champion de la fidélisationDans cette bataille, certaines enseignes tirent leur épingle du jeu. C'est le cas d'E.Leclerc, qui affiche le plus haut taux de fidélité : 29,1 % de ses clients y effectuent plus de 70 % de leurs dépenses. Les coopératives comme Hyper U/Super U (20,3 %) ou Intermarché (17,6 %) suivent, tandis que les enseignes comme Lidl, bien que très populaires, séduisent surtout une clientèle occasionnelle.En somme, les Français ne sont pas volages par caprice, mais bien par nécessité. Leur infidélité est un choix stratégique de consommation, dicté par le contexte économique et l'exigence croissante envers la qualité et les prix. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

The Transformation Ground Control podcast covers a number of topics important to digital and business transformation. This episode covers the following topics and interviews:   How AI Is Outsmarting Corporate Executives, Q&A (Darian Chwialkowski, Third Stage Consulting) AI Trends in Marketing and Strategy (Vladimer Botsvadze, Advisory Board Member at US AI Institute & Mentor at Techstars) Inside Lidl's Massive SAP Failure   We also cover a number of other relevant topics related to digital and business transformation throughout the show.  

The Thermomix is a state-of-the-art kitchen companion that offers to make life easier in the kitchen. But at almost €1,500, the efficiency, creativity and convenience it promises come at a hefty price. Lidl have recently introduced a more pocket friendly version, but is it any good?Digital Journalist with the Irish Times Niamh Browne spent a week with Monsieur Cuisine Smart and she joins Tom Dunne to discuss how she got on.

John Duggan was at the launch of the Lidl Ladies National Football League finals this week, speaking to all of the respective captains head of their respective finals.He spoke with, in order:Fermanagh captain Shannan McQuadeCork captain Sarah LeahyWexford captain Róisín MurphyGalway captain Kate GeraghtyAntrim captain Bronagh DevlinCavan captain Shauna LynchArmagh captain Clodagh McCambridgeKerry captain Aishling O'Connell Saturday April 12 – Croke Park, Dublin Division 2 – Cork v Galway; 3pmDivision 1 – Armagh v Kerry; 5pm Sunday April 13Division 3 – Cavan v Wexford; Integral GAA Grounds, Drogheda, 2pm Division 4 – Antrim v Fermanagh; St. Tiernach's Park, Clones, 3pm

Join host Craig Dalton and Trek Travel's Rich Snodsmith as they take you on an exhilarating journey through the heart of gravel cycling in Italy. In this episode of The Gravel Ride podcast, they share their recent experience at the Strade Bianche Gran Fondo trip organized by Trek Travel. With over three decades of friendship, these two avid cyclists reminisce about their chance meeting at the Lugano Cycling World Championships in 1996 and their shared passion for the sport. Throughout the episode, Rich and Craig discuss their incredible adventures, from vintage bikes at L'Eroica and witnessing the Strade Bianche professional bike race, to participating in the challenging 140-kilometer Gran Fondo alongside 7,000 other riders. They also share their encounters with pro cyclists and the camaraderie of the Trek Travel group. If you're looking for an immersive and unforgettable gravel cycling experience, this episode will inspire you to find dirt under your wheels and explore the breathtaking landscapes of Italy. Topics discussed: Introducing the Strade Bianche Gran Fondo trip with Trek Travel  Riding an international Gran Fondo  Experiencing the energy and spectacle of professional bike races  Meeting pro cyclists and gaining insights into the sport  Challenges and rewards of gravel riding in Italy  Stunning scenery, castles, and brick towns on the route  The supportive and well-organized nature of Trek Travel trips  Exciting plans for future cycling adventures Full Transcript: Craig Dalton (Host) | 00:00:03 to 00:00:33 Hello and welcome to the Gravelride podcast, where we go deep on the sport of gravel cycling through in depth interviews with product designers, event organizers and athletes who are pioneering the sport. I'm your host, Craig Dalton, a lifelong cyclist who discovered gravel cycling back in 2016 and made all the mistakes you don't need to make. I approach each episode as a beginner to unlock all the knowledge you need to become a great gravel cyclist. This week on the show, we welcome Rich Snodsmith from Trek Travel. Rich is one of my oldest cycling friends. Craig Dalton (Host) | 00:00:33 to 00:01:00 We met over 30 years ago, actually, in Italy. As you'll hear from our story, Rich and I were recently in Siena in Italy for the Strada Bianchi Gran Fondo trip. With track travel, we were able to watch both the professional bike race as well as participate in a 140 kilometer mass start. Gran Fondo across the white roads, the white gravel roads of Siena. Fantastic trip. Craig Dalton (Host) | 00:01:00 to 00:01:10 I can't wait for you to hear more of the details. With that said, let's jump right into the show. Hey, Rich, welcome to the show. Hey, Craig, good to see you. Thanks for having me on. Craig Dalton (Host) | 00:01:10 to 00:01:36 Yeah, absolutely. You and I just shared a magical experience on the roads and trails of Italy, which is the purpose of you joining this call. But you, you and I have a rich history, no pun intended, of cycling experiences in Italy. That's right. We met randomly in 1996 at the Lugano Cycling World Championships and have stayed friends ever since. Craig Dalton (Host) | 00:01:36 to 00:01:51 Yeah, fortunately I. I eventually moved to San Francisco a few years later. So we were able to ride together, right? Yeah, yeah, yeah, we were able to ride together for. Gosh, it's hard to believe it's three decades at this point, which is crazy to think about. Craig Dalton (Host) | 00:01:51 to 00:02:14 My end of our Lugano story was I was working in Italy and my colleague, who we both know, Jeff Sanchez, said to me, going to go to the World Championships and oh, by the way, we have to go pick up Rich. He's going to be at the Duomo in Milan on the way. Pre cell phones, be there at 5:00. Don't be late. Yeah, exactly. Craig Dalton (Host) | 00:02:14 to 00:02:34 So super fun to finally go back to Italy together. Obviously, we've been riding on the roads and trails of Marin county for a long time, but to finally have the stars align on this trip was fantastic. Yeah, it was great to get out there and do that again. We also saw another World Championships together in Richmond, Virginia. That's right, yeah. Rich Snodsmith (Guest) | 00:02:34 to 00:02:40 The thing for the World Championships, you've. Seen a few and we've got a future one. I Think in our plans, right? Oh, yeah. Montreal 2026. Rich Snodsmith (Guest) | 00:02:40 to 00:02:55 Let's go. There we go. See you there. So this, you put the idea of this trip in my mind probably December of last year. And the trip, to be specific, because I don't think we've mentioned it, although I probably mentioned it in the intro. Craig Dalton (Host) | 00:02:55 to 00:03:09 Is the Strada Bianchi professional bike race trip with Trek Travel. Was it me that put it in your mind? I was asking you where you were going to go. I thought you. I thought you convinced me, but I was down as soon as you suggested it. Craig Dalton (Host) | 00:03:11 to 00:03:52 It's interesting. Obviously, we're on a gravel cycling podcast and this is sort of a. A hybrid trip almost because we're road riding, but we're riding on the Strada Bianca, the white roads of Tuscany outside Siena. And for those listeners who are fans of both professional road racing and gravel cycling, I think Strada Bianchi is the race that gets us most excited because we see the coverage, we see the professional road riders riding on gravel, and the visuals are just awesome. And they're kind of like what we experience as gravel racers and riders routinely. Craig Dalton (Host) | 00:03:52 to 00:04:19 But so cool to see all the pro bike teams go through and participate in the event. So I was super stoked, obviously. I'd been on a Trek Travel gravel tour in Girona a couple years prior, so I'd had that experience with Trek, but this is the first kind of pro bike race enabled tour that I'd ever been on. Yeah, I mean, it's really interesting to blend those things together. I mean, you being more of a gravel rider, me being more of a road rider. Rich Snodsmith (Guest) | 00:04:20 to 00:04:59 But the last few trips I've taken with Trek Travel have been gravel trips. You know, getting out there and trying new things, trying the Vermont trip, trying the Dolomites last year, this was just a really cool experience to put like my fandom of the road cycling and racing world along with this, like, almost instant classic. The race has only been around for 20 years and it's like, become a real fan favorite. Yeah, I was, I was looking up some of the history of the race and I didn't realize that it started out with Laroica, which is a. An event that many people have heard about where you ride vintage bikes on this course. Craig Dalton (Host) | 00:04:59 to 00:05:18 And the professional bike race emerged. So the loraca started in 1997. In 2007 is when the professional bike race emerged. So it's interesting. And obviously being in that region and riding in that region, we saw signs of Loraka all over the place, right? Rich Snodsmith (Guest) | 00:05:18 to 00:05:38 Yeah, we Even ate at the Laroica Cafe. That was incredible. Yeah, exactly. And I came home with a Loracha sweatshirt as well. And then the, the, the cool thing, and we probably failed to mention it at this point is there's the Gran Fondo the day after, after Strada Bianchi, which was awesome. Craig Dalton (Host) | 00:05:38 to 00:05:59 So we actually get to go on a 140 kilometer rides. A ride on the similar roads as the professionals. Yeah, it's not the full men's road course, but it's pretty close to the women's road course and we cover all the last, you know, climbs, you know, that the. Both the men's and the women's race covered. That was really cool. Rich Snodsmith (Guest) | 00:05:59 to 00:06:21 Especially after seeing them finish the day before and then going out and riding those roads, seeing where Poga crashed and then, you know, doing that last 20k of climbs is just bananas, beautiful and hard. It was pretty rewarding that ride. I can't wait to get into that details a little bit more of the event later. I did. I'm. Craig Dalton (Host) | 00:06:21 to 00:06:46 As I'm speaking, I misspoke because I have been to Europe once before around the Tour of Flanders and did the Tour of Flanders grandson do, which I noted. And in speaking to the Trek travel guides, you've got a series of awesome trips that month in Flanders of a similar vein. Right. You do have Perry Roubaix and. Or a Flanders trip. Rich Snodsmith (Guest) | 00:06:46 to 00:06:57 Yeah. You can choose the whole Holy Week, you could do both Flanders and Roubaix or you can break it into chunks and do one or the other. So it's. Yeah. If you're a pro race fan, that's a nice companion to Strat Bianca. Rich Snodsmith (Guest) | 00:06:57 to 00:07:10 The. The Flanders Roubaix ultimate weekend or ultimate week there. And then one of the highlights of the year, presumably for Trek travel is your Tour de France tours. For sure. We take over a couple hundred people there every year. Rich Snodsmith (Guest) | 00:07:11 to 00:07:19 We do usually do five or six trips through the Alps and the Pyrenees. It's. That's a pretty exciting one too, if you've never been to the Tour. For sure. Yeah. Craig Dalton (Host) | 00:07:19 to 00:07:45 Well, let's talk through the trip a little bit that we participated in because I think it'll give people a flavor. I've talked about my, my experience with track in Girona and my general love of gravel travel. But more extensively, I love traveling by bike and having these experiences because it's just, it's just so much fun. So we start off the trip, it's a pretty quick trip relative to some others because in a five day timeline. Right. Craig Dalton (Host) | 00:07:45 to 00:08:01 So we flew over. You'd Already been in Europe, but I flew over to Florence and met you the night before. And day one, we basically just get picked up by our guides and head on over to Siena, which is about an hour and a half away. Yep. And then the bikes. Craig Dalton (Host) | 00:08:01 to 00:08:21 Yeah, straight onto the bikes. And the beauty of. The beauty of this trip and all the truck travel trips is they've got bikes already set up for you, so you send your measurements and if you want to ride your own saddles or pedals, you can, you're welcome to bring those, but they'll basically get it dialed. And that. That first day, I think we went for maybe an hour and a half shakeout ride just to see how the bike. Rich Snodsmith (Guest) | 00:08:21 to 00:08:31 30 miles. Yeah, yeah. And how many people were in our group. We had 19 with us and then three guides. Okay, so is that pretty typical on these pro bike? Craig Dalton (Host) | 00:08:31 to 00:08:46 Sort of. They tend to sell out. They're pretty popular. And guests will go back and forth between the Strada Bianca or. I think quite a few of the guests or folks that were on our trip had done the ultimate Holy Week trip before with Flanders and Roubaix and some had done the tour as well. Craig Dalton (Host) | 00:08:46 to 00:09:03 Yeah. It was pretty fascinating talking to some of the men and women on our trip to learn just how many trips they had done with you guys. Yeah, it was neat to like show up and kind of already have the camaraderie of. A lot of the guests on that trip had been with Nick or Viba or Gio on previous trips. So they were. Rich Snodsmith (Guest) | 00:09:03 to 00:09:21 There was already sort of a built in fan base there. Yeah. And I suppose it's. I suppose it's the nature of this type of trip, but I felt like everybody in the crew was quite competent on the bike and there were some people who were faster than us, some people slower than us, but everybody was mostly faster. Yeah. Rich Snodsmith (Guest) | 00:09:21 to 00:09:25 There's an impressive riders on this trip. It was pretty, pretty great. Yeah. Yeah. And the. Craig Dalton (Host) | 00:09:26 to 00:09:45 And the guides were equally impressive both, you know, across the week. Just getting to know them personally, seeing their fitness. A, but B. And more importantly, they're just understanding of all the sectors and the roads that we'd be riding and their, their love of Strada Bianchi. Yeah, the knowledge and passion for the race was definitely evident. Rich Snodsmith (Guest) | 00:09:45 to 00:09:57 It was pretty cool. Yeah. So we got a shakeout ride on the Monday or, sorry, on the first day of the trip. Yeah. And then the second day we went a bit longer and kind of got our first real look at some of the. Craig Dalton (Host) | 00:09:57 to 00:10:19 The white roads. Yeah, we think it was a 50. It was a nice lead up to the Fondo because it was like a 30 mile day one, a 50 mile on day two, which was pretty challenging. It was, but not like back breaking. And then we went to the race to view the race viewing day, which was like a gentle 30 miles before the Fonda, which was kind of a nice way to structure the week. Craig Dalton (Host) | 00:10:19 to 00:10:42 Yeah. When I think when I first looked at that mileage, I'm like, gosh, I'm going all the way to Italy. I just want to ride my ass off. But as, as it came down to it between like travel fatigue, it being earlier in the year, and the punchiness of those climbs we were experiencing on day two, like that was enough in sort of those first couple days. And I felt totally satisfied. Rich Snodsmith (Guest) | 00:10:42 to 00:10:56 Yeah, you can put in if you're doing the big options every day. You get 200 miles in, in four days, plus the race viewing. So it's, it's, I think it's a really well designed trip. It's, it is compact. But it's surprising how tired you can be after doing those four days. Craig Dalton (Host) | 00:10:56 to 00:11:10 Yeah, yeah, a hundred percent. The elevation is pretty. Every day has a nice chunk of elevation gain. Yeah. And I think for, for us, like we don't have a ton of rolling hills around where we live, they said they tend to be more sustained. Craig Dalton (Host) | 00:11:10 to 00:11:28 So it definitely felt different to me. I was feeling a little underprepared that, that 50 mile day, thinking, Gosh, we've got to do 90 plus in the Gran Fondo. It's going to be a long day out there. I'm not gonna lie. I don't think I said it during the trip, but I was a little worried after the first two days. Rich Snodsmith (Guest) | 00:11:28 to 00:11:39 I was grateful for the race watching like cool down day before the Fondo. It all worked out. But yeah, yeah, yeah. So we should, I mean, we should talk through a little bit. We'll get into race day next. Craig Dalton (Host) | 00:11:39 to 00:12:05 But you know, basically every day after the ride, you just leave your bike and the team cleans it, takes care of it, puts it away. You've got really nothing to do but show up and eat and enjoy yourself in Siena. Yeah, take a nap, whatever you need. We, we stayed at a great hotel, the Hotel Athena, just right outside, like in Siena, but just outside the wall. So it was easy to walk like 10 minutes into town. Rich Snodsmith (Guest) | 00:12:06 to 00:12:24 Really, really great location. I mean, one of the best things about the Fondo day was waking up to a completely clean, like just power wash, power dried, chain lubed. It was like a brand new bike getting Ready to ride out to the start. It was pretty great. Clean bike is a fast bike, so I appreciate that. Craig Dalton (Host) | 00:12:24 to 00:12:40 And shammy time's training time. That's right. But yeah, those guys work their butts off to keep those bikes in great shape every morning when you show up. Yeah, no doubt about that one. Sort of topography. Craig Dalton (Host) | 00:12:40 to 00:12:50 Topography note. Siena is up on a hill. Yeah. And you know, that was like warm down. There's no warm down and there's no sort of. Craig Dalton (Host) | 00:12:50 to 00:13:08 In the, in the early mornings when we were rolling out, we're going downhill for 5, 10 minutes no matter what. So it was quite cool on the road out in the rollout in March, for sure. We lucked out. We, the guides every day were saying, it's not usually like this. Like it was. Rich Snodsmith (Guest) | 00:13:08 to 00:13:18 We had like mid-60s during the day, every day. And it was. Fortunately we saw almost zero rain, which was great. Would have been tough to ride those roads in the mud. A hundred percent. Craig Dalton (Host) | 00:13:18 to 00:13:38 And I think it just would have taken away from how much fun we had out on the course on the third day, which is. So we, we did ride maybe 15, 20K out to, I think sector number two on the women's and men's road course. Got to see the women come through, which is a lot of fun. Right, right on one of the. Those gravel roads. Craig Dalton (Host) | 00:13:38 to 00:13:49 Cheer them on. We had ridden that road the day before and then we went to a cafe. Totally overwhelmed. This local cafe with 23 people needing locusts. Yeah. Craig Dalton (Host) | 00:13:49 to 00:14:07 Yeah. I think ebay went in there and basically said, I will buy your entire rack of baked goods. And he just walked him outside and he's like, get the cappuccino machine going and keep them going until we say stop. Yeah, that was great. It was a nice break between the women's and the men's race. Rich Snodsmith (Guest) | 00:14:07 to 00:14:26 It was incredible to see, like the riders go through, but then you just see the apparatus of like all the, the sort of security cars, then all the team cars. And at a certain point, both of our videos, all you can see is dust. When you're on the gravel, when everybody's raging by in the team cars, it's like, there they go. And here come. Here comes the caravan, the follow caravan. Craig Dalton (Host) | 00:14:26 to 00:14:40 It's pretty cool when the safety motorcycles come by and sort of just casually brush people a little bit further to the side of the road. Get, get closer to the curb, will you? Yeah, yeah, yeah. It was interesting. I mean, we didn't. Craig Dalton (Host) | 00:14:40 to 00:14:53 We couldn't see much of the run up of the women's race, but there was Seemingly a fracture. Even at the point in which we started watching, I think there might have been a crash before the women's race. Pretty broken up outside of the main pack. Yeah, yeah. So it was cool. Craig Dalton (Host) | 00:14:53 to 00:15:21 Yeah, they were going slow enough that you could kind of really see your, your favorite athletes cruise by, which is a lot of fun. And to your point, it is always cool seeing all the support the professional athletes get in the team cars. Yeah, it was interesting to see the breakaway. You know, in the men's race you had like a two or three minute breakaway. To see them go by first and then their car, their follow cars and then seeing the, the whole peloton and like UAE on the front clearly just ready to rip it. Rich Snodsmith (Guest) | 00:15:21 to 00:15:43 It was pretty cool. Yeah, yeah, yeah. And we should mention that the, the night before with this trip, we had the opportunity, right, to meet the Lidl track team and we got to go on the, the, the tour bus, as I would call it, the, you know, the big bus that the riders hang out in before and after the race. No photos. Yeah, I was really excited to do some photos. Rich Snodsmith (Guest) | 00:15:43 to 00:15:53 Yeah. And they said no photos, no photos. And, and then we saw the, you know, the, the mechanics van with all the bikes. Mobile service course. That was incredible. Rich Snodsmith (Guest) | 00:15:53 to 00:16:01 Like. Yeah. How many bikes, wheels, chain, chain sets, tires. It's just like a. Incredible organization to get that all set up. Craig Dalton (Host) | 00:16:01 to 00:16:09 Yeah. And then it was cool meeting. We got to meet the women's team and some of the men's team members. Do you remember who we got to talk to? We talked to the whole women's team. Rich Snodsmith (Guest) | 00:16:09 to 00:16:28 They all kind of came out. We sort of had dinner that night with them in the hotel. So we got to talk to mostly Ena Tutenberg, the director, Retta Hansen, great domestique. And then Lizzie Danan was pretty, they were pretty engaging, pretty, pretty fun to see them all chatting up and answering questions from our group. And we got to met. Rich Snodsmith (Guest) | 00:16:28 to 00:16:39 It was a little bit different with the men. They kind of came and went. But we got to meet the previous year's second place finisher Tom Scoins. That was really interesting to talk to him about his race. I think you talked a bit to Quinn Simmons. Rich Snodsmith (Guest) | 00:16:40 to 00:16:53 So we got to meet like a little bit of the whole team there, which was really cool. Yeah, it was cool. And probably not giving away any secrets. Say they, they had a buffet that was separate from our meal. They had scales to weigh their food. Craig Dalton (Host) | 00:16:53 to 00:17:10 They were quite a bit more disciplined than our 19 person group. Yeah, that was, I was surprised to see that as well. I was with my back to them. So they're weighing their food, really, as I'm. As I'm shoveling my pescatarian options in. Craig Dalton (Host) | 00:17:12 to 00:17:39 Um, so then we going back to race day, we see the men in the same location, then we ride ourselves back to Siena that day. Um, and I think we were able to go back to that. Well, I know we were able to go back to the hotel and then make it into the piazza for the time that the women were going to be finishing, which was awesome. We couldn't have timed it better. Yeah, it was great to get back to the hotel, drop off the bikes, grab a quick shower, and then head over there. Rich Snodsmith (Guest) | 00:17:39 to 00:18:06 To watch the last, like, 20k and see him come into the finish line was super, super exciting. It's just such a beautiful, scenic place to finish a bike race. We'll get into. I mentioned that it's up at the top of a hill, so we'll talk about what it's like finishing there, but just you've got this square that's not that big, a great, beautiful clock tower. And the imagery is just stunning. Craig Dalton (Host) | 00:18:06 to 00:18:24 When they come around the final corner, there's people up in their apartments cheering them on from around the corner. And then you see a rider emerge or a sprint emerge to a slight downhill to the finish line. It's just an incredible scene. Yeah, it's pretty iconic. Like, if you think about, like, that finish line, compared to. Rich Snodsmith (Guest) | 00:18:24 to 00:18:44 You could compare it to, like, the finish in Roubaix on the velodrome or the finish on the Champs Elysees in France. It's a super, super different way to finish a bike race up that steep, the Santa Catarina steep climb into the compos. Just really unique. And we were able to get, I mean, super close to the. To the women's finish. Rich Snodsmith (Guest) | 00:18:44 to 00:18:51 Yeah, it was. That was sort of shocking how few people were there. It's sort of a bummer. We were there for the women's race. We're just going to say that now. Rich Snodsmith (Guest) | 00:18:51 to 00:19:16 So we were excited to be so close and to see the podium ceremony afterwards. But you got some great shots of Demi Vollering winning. And then we were standing right where they all finish, and they're all kind of, like, bottlenecked into this little corner and their whole team is surrounding them and people are congratulating them, and they all just look destroyed, and you're just like, wow, how can you get this close to such amazing athletes? But it was. It was really, really cool. Craig Dalton (Host) | 00:19:16 to 00:19:36 Yeah, super cool. And then so we watched the celebration as they got their trophy and sprayed the champagne. We're almost close enough to get hit with champagne. I feel like that was cool. And then the track team had secured a lunch spot right on the piazza in one of the restaurants with the massive flat screen tv. Craig Dalton (Host) | 00:19:36 to 00:20:02 So we were able to roll over there, joined lunch that was already in progress and watch the men's race on TV for a few hours. Yeah, that was like a really cool setup to see the women's finish go stuff our faces and, and keep track of the race while we did it and then be able to run right back outside to see the men finish in the same way. I mean it was pretty remarkable. I think we like getting kind of itchy with about 15, 20k to go. We're like, you ready? Rich Snodsmith (Guest) | 00:20:02 to 00:20:35 Let's get out there, stake out our spot along the finish line. It was awesome. You know, being in North American, we don't always get to watch these events live as they're unfolding. So just sort of feel the energy and watch on the TV obviously that the Tom Pickock Pagachar breakaway was happening and we were all, I think all eyes were on the television at the point where they've got this great shot of Tade ripping around this corner and just hitting the deck. And I didn't think he was going to get up. Craig Dalton (Host) | 00:20:35 to 00:20:47 I don't know about you. It looked, and the first time I saw it, it looked like he really wailed his head and he rolled far into the grass. Got catapulted into the grass. Yeah, yeah. I was absolutely shocked he was able to get up. Craig Dalton (Host) | 00:20:47 to 00:21:22 And then it was nice to see Tom Pickock do the gentlemanly thing and you know, he, yeah, kind of shook his head after the crash but you know, clearly just soft pedaled until today came back to him. It was, it's incredible when you're either in the restaurant or like on the square with the Jumbotrons and something like that happens and you hear the whole crowd gasp, you know, like that, that like collective gasp of a few thousand people right next to you is like pretty like wow, that just happened. Exactly. A shocking mid race events for sure. Yeah, totally. Craig Dalton (Host) | 00:21:22 to 00:21:50 And then once it was back on, like you said, I think with, with, you know, 15k today attacked maybe with 18k to go. And by 15 or 10k we were like, we gotta get out there and get on the streets and get right by the finish line again to see this. Yeah, it was incredible to see him come over the line first all battered and bloodied and he had, was so full of Adrenaline. He didn't say much until he got into the interviewing room. It's like right before he was going to go get his trophy that it kind of hurts now. Rich Snodsmith (Guest) | 00:21:50 to 00:22:15 It's like he had so much adrenaline to attack and finish the race, but as soon as the race is done, he's like, oh, I'm really scratched up. Yeah, he was totally tore up. And then the other interesting thing for me at the finish line was that, you know, not a lot of people actually finish the race, which is. I mean, as a professional, I get it. Like, you do your job, and then you and I will talk about how hard it is to get to the finish and. Craig Dalton (Host) | 00:22:15 to 00:22:25 And why, if. If you weren't required to get there, maybe you don't get there. So I think maybe only, like, 20, 25 riders finished. Does that feel right to you? That sounds about right. Rich Snodsmith (Guest) | 00:22:25 to 00:22:39 Once. Once you're out of contention, there's not a whole lot of reason to struggle through. It was. It was incredible to stand there and watch the finishes that come through that just covered in dust, sometimes dust and blood and just looking shattered. Uh, and, yeah, was a little scary. Rich Snodsmith (Guest) | 00:22:39 to 00:22:53 Thinking about what we were going to do the next morning didn't help the nerves. No. Real quick shout out to Tade. I thought it was so classy. When he was being interviewed after the finish, they're like, hey, you're the first world champion to. Rich Snodsmith (Guest) | 00:22:53 to 00:23:00 To win Strada Bianche. And he's like, no, Lada Kapeki won last year. She was the champion. I love. I love that. Rich Snodsmith (Guest) | 00:23:00 to 00:23:08 It was so great. It's just, like, such a classy guy and sort of respect for the sport and his fellow athletes. Pretty cool. Yeah. 100%. Craig Dalton (Host) | 00:23:09 to 00:23:26 Well giddy with our. Our race day experience, we then kind of went off to dinner and back to the hotel and needed to get our heads around what 140km on that course was going to look like for us in the gran fondo with 7,000 of our closest friends. Yeah. I'm not gonna lie. I was a little nervous about that start. Rich Snodsmith (Guest) | 00:23:26 to 00:23:33 Just not. Not about the. Well, okay. Maybe a little bit about the distance and the elevation, but just. Yeah. Rich Snodsmith (Guest) | 00:23:33 to 00:23:48 Do you want to talk about what that was like? Yeah. Like a starting bell go off and 7,000 people take off. I know you've done, like, SBT and Unbound, so it's probably not that different, but the scale was pretty large. Yeah. Craig Dalton (Host) | 00:23:48 to 00:24:02 Yeah. I think, you know, the guides did a really good job of one, previewing us some of the terrain we were going to be on. Yeah. They gave us a lot of confidence that the Trek van was going to be there. So we, we had multiple drop bag locations. Craig Dalton (Host) | 00:24:02 to 00:24:31 We knew they were going to be there for us, that we didn't have to go to the mass, you know, rest stop areas, which was a super luxury. So we're on the Trek Checkpoint SLR bikes with 45C gravel tires on them. So, you know, pretty robust bicycle for this kind of event. When you compare to what a lot of people were riding. I think the professionals were still on 28 or 30s and full slicks. Craig Dalton (Host) | 00:24:31 to 00:24:46 So interesting from an equipment perspective. And that'll come up, I think, in our conversation. But we get up at 6am we go down to breakfast. You and I are roommates. We go down to breakfast at like 6:01 and every single table is occupied. Craig Dalton (Host) | 00:24:46 to 00:25:02 We're sort of fighting for space. This is clearly everybody's fueling up. There's, you know, dozens and dozens and dozens of people in the hotel who are going to go on the same journey we are. I think our rollout time from the hotel was 7:00am does that sound right? That sounds right. Rich Snodsmith (Guest) | 00:25:02 to 00:25:12 Yeah. Yeah. So we, we had to go down a hill. This detail wasn't clear in my mind morning of. But we had to ride somewhere to start the event. Craig Dalton (Host) | 00:25:12 to 00:25:29 And of course, being in Siena, we had to ride downhill. And then right back then we, and then we rode back up to another part of town. And there were multiple different staging areas based on a color on your number plate. So we kind of fumbled around. Maybe there was five or five different colors out there. Craig Dalton (Host) | 00:25:29 to 00:25:41 I think we were in the, the green sector and there's. There had to have been 1500 people in our sector alone. Yeah, it was. I think it was based on distance you were doing and maybe the speed you were going to ride. I'm not sure. Craig Dalton (Host) | 00:25:41 to 00:26:10 Yeah, yeah, there could be something like if you're demonstrably a fast person, you're going to go in a different color than us. But, you know, we've been, we be in particular had mentioned, like, it's crazy town to begin with in this event. And I think in addition to 7,000 people being around you, we started with a massive downhill. Yeah, there were a lot of people going really fast. It was good advice. Rich Snodsmith (Guest) | 00:26:10 to 00:26:30 He was saying, you know, kind of keep your space and kind of stay to the right because people are going to want to pass on the left. And they were certainly doing that. So, yeah, I think we stayed together or within close proximity just to, you know, for the first. Like you said, the first Hour or so to navigate some of that. But once we hit that first section of dirt, I saw the. Rich Snodsmith (Guest) | 00:26:30 to 00:26:46 I saw the robot eyes go on, and you were gone. You're like, dirt. My comfort zone. I wasn't so comfortable with all these people flying around me. I remember at one point you and I were sort of casually riding maybe like three feet apart. Rich Snodsmith (Guest) | 00:26:46 to 00:27:07 Yeah. And someone just splits the middle. And I was like, okay, I guess we gotta ride closer if we're gonna discourage these people from dive bombing. And they were dive bombing left, right, and center, no matter what we did. Yeah, there was a lot of passing on the right, passing in weird places, and a lot of people just sinistra passing on the left. Rich Snodsmith (Guest) | 00:27:07 to 00:27:13 I'm on your left. I'm going hard. It was like. And. And my problem is I never internalized which one was right or left. Craig Dalton (Host) | 00:27:13 to 00:27:22 So I would just kind of keep it a straight line whenever possible. Hold still. Yeah. So, yeah, there's. I mean, I think blissfully in terms of the amount of mileage we needed to cover. Craig Dalton (Host) | 00:27:22 to 00:27:57 It was nice that there was, I don't know, call it 20k of riding on pavement to break things up a little bit before we hit the first dirt section. First dirt section was 2.1km long. Still pretty packed in terms of people being around, but definitely, like, I felt more personally in my comfort zone at that point. I knew that from an equipment perspective, with the 45C tires, I had a lot more control than a lot of the. My Italian compatriots who were riding 25s and 28s on their full arrow road bikes. Rich Snodsmith (Guest) | 00:27:57 to 00:28:16 There were a lot of flat tires in that first couple hours. Yeah, yeah, no doubt there was. There was some parallels with the unbound experience where it's just crazy and flat tires are happening all the time. That was the nice thing about the checkpoint. Like, the tires are, you know, a little bit bigger, but no, no one on the ride got a flat. Rich Snodsmith (Guest) | 00:28:16 to 00:28:30 And that's just really comfortable. Like in a ride like that where it's. It can be pretty challenging, both from a elevation perspective, but also just a terrain perspective, just getting bounced around a bit. It was, if I felt pretty. Pretty good at the end, surprisingly. Craig Dalton (Host) | 00:28:30 to 00:28:48 Yeah. I think for. I think for. For people who haven't done a ton of gravel riding, it was a confidence inspiring choice to set them up that way because you could go in as someone who's ridden on the road a ton and ride that gravel and not feel like the bike was all over the place. Yeah. Craig Dalton (Host) | 00:28:48 to 00:29:06 Totally sketchy. I mean, it's Totally stable under you. Yeah, I witnessed some sketchy, sketchy stuff out there with people and not nothing to do with their bikes handling talents. It was just equipment choice. They like literally could not stay on their line because of their tires being. Rich Snodsmith (Guest) | 00:29:06 to 00:29:29 So much smaller and rim brakes on some of those things. The descents, I mean there's. We talk about the climbs but like even some of the descents were, you know, somewhat challenging to navigate, especially with a group. It really kind of opened up once you made the turn to the, the longer part of the event. The, the full fondo and then it kind of really opened up for us like where there was riders but not nearly. Craig Dalton (Host) | 00:29:30 to 00:29:51 Yeah, yeah, a hundred percent. And I think it's a good, it's a good point. On the descending it definitely was. You could definitely see the people who had either just confidence warranted or unwarranted or the right bike for the situation. Yeah, because I was, you know, there were definitely stutter bumps from all the riders out there. Craig Dalton (Host) | 00:29:51 to 00:30:11 So you definitely got into situations where you were, you were getting a lot of feedback from the trail. Yeah, it's amazing to have ridden some of those roads in the first couple of days. I think they actually go through and they grade it before the race. Like they try to kind of smooth it out a little bit. But after, you know, two races go through with all the cars and all the riders, the conditions have changed in one day pretty significantly. Rich Snodsmith (Guest) | 00:30:11 to 00:30:23 It was pretty interesting. Yeah. Yeah. In total there's 10 different gravel sectors in this event over the 140km. I think there's 50km of gravel riding. Craig Dalton (Host) | 00:30:23 to 00:30:43 So it was a nice mix of. Felt like more in a good way. Yeah, for me, for me I was just like, I was way more comfortable on the. Not way more comfortable, but I was having way more fun. Yeah, I think you alluded to like after the, after the two, first two gravel sections I would just hit one and be like, okay, it's on. Craig Dalton (Host) | 00:30:43 to 00:31:07 And I was having, I was just having a blast. And yeah, some of these climbs, I mean they were 15, 18% grade, both up and down and a lot of. Them are in the last 20k. Yeah, that's for sure. I remember one, one sector I was just kind of talking to myself and having fun because most everybody speaks Italian and I didn't. Craig Dalton (Host) | 00:31:07 to 00:31:35 So I remember at one point a writer just closed the door on the left hand side to another rider and I, I sort of jokingly said, but fairly loud, I guess that door is closed. And it turned out the guy was from the UK and He was just dying laughing because I think he was having the same experience with me. Like, nothing I said really landed with anybody. So it's hard to kind of. You just sort of make noise to make yourself aware and obviously ride as safely as possible. Rich Snodsmith (Guest) | 00:31:35 to 00:31:55 Yeah, it was, it was a super, like, challenging experience, but it was like. I don't know if you felt the same as super rewarding, especially like getting through that last 20k and hitting, you know, the Toll Fe climb, getting up the Santa Catarina, like, those are. Those are steep climbs. I don't talk about that experience that you had coming up. A couple of those. Craig Dalton (Host) | 00:31:55 to 00:32:19 Yeah, for sure. I mean, those were later in the day. And we're talking 10 kilometer long sectors at this point, which was cool because the earlier ones were shorter, you know, as I mentioned, like 4k, 5k. So to get on the longer ones and then some of the. You were just looking at these beautiful gravel roads going through the Tuscan hillsides. Craig Dalton (Host) | 00:32:19 to 00:32:34 Yeah, it was super cool. And we, we sort of hadn't mentioned in the previous days we'd seen castles and old brick towns and, like, we definitely had this. It was, it was a beautiful ride. Yeah, yeah, yeah. Even when you're suffering, at least you got something to look at. Rich Snodsmith (Guest) | 00:32:35 to 00:32:45 That's pretty. Exactly. And I didn't know enough about the route. Like, I didn't agonize over it. Like, you know, I might have done unbound to try to figure out, like, how am I going to survive this thing? Craig Dalton (Host) | 00:32:45 to 00:33:06 It was kind of more by the seat of our pants. And that, that one long climb up. I think it's the Tofe pass where we met Gio in the van. Like, that was more than I had expected because it was like, just felt like a long gravel grind. And it was interesting just experiencing that and seeing the fans on the side of the road encouraging you. Craig Dalton (Host) | 00:33:06 to 00:33:21 And then you, you kind of crest out on the ridge line back onto the pavement. Yeah. And the van's there and you're just. Like, oh, great, thank goodness, just where you're supposed to be. And you could look back watching everybody coming up the hill. Craig Dalton (Host) | 00:33:21 to 00:33:33 And it was so funny. So you, you hadn't arrived yet. We had gotten separated for a bit, and an Irish rider comes up with two friends. And he. And he's like, hey, do you guys have any tape? Craig Dalton (Host) | 00:33:33 to 00:33:44 Oh, yeah, yeah. Maybe you were there. Gio's like, well, what do you need tape for? And he's like, my, my look pedal. The entire back end of the pedal has fallen off. Craig Dalton (Host) | 00:33:44 to 00:33:54 So basically he's got Zero purchase. Yeah. And he's like, my friends are tired of pushing me up these hills. Do you have any tape? And Gio's like, don't be ridiculous. Craig Dalton (Host) | 00:33:54 to 00:34:06 Like, tape's not gonna do anything. How about breaking away? Yeah. How about we give you a set of pedals, a set of cleats, you just return them. Back in Siena, we're all going to the same place. Rich Snodsmith (Guest) | 00:34:06 to 00:34:12 Yeah. Yeah. Such a nice gesture. The guy sat there, put his cleats on, then ended up finishing the race. That was cool. Rich Snodsmith (Guest) | 00:34:12 to 00:34:34 Or the ride. Yeah. That's super cool. Gio also mentioned that Quinn Simmons, the professional rider from Lidl Trek, he had flatted out of the race the day before. And it turns out he showed up at the Trek van because he was riding the Gran Fondo with his mom and dad, and he had yet another flat, and Geo gave him a tube to kick him down the road. Rich Snodsmith (Guest) | 00:34:35 to 00:34:51 Mobile bike shop. Yeah. Gotta love it. And that. Once we got on that ridgeline, it was awesome because we did have a substantial amount of road riding ahead of us for a while, which I'm sure I could speak for both of us was a bit of a relief to just be able to cruise. Craig Dalton (Host) | 00:34:51 to 00:35:00 It was a lot of downhilling at that point. We got into some good groups, and we were just. Just kind of motoring and putting some kilometers under our belt. And you can start to see the city. So you. Rich Snodsmith (Guest) | 00:35:00 to 00:35:12 You got your sight line for your finish. Yeah, it's pretty cool. And then I think we were in good spirits. We rolled up with a couple of our. Our trip mates along the way, which was fun to kind of ride with those guys. Craig Dalton (Host) | 00:35:12 to 00:35:17 Roll up. Patrick and Perry. Exactly. Good guys. Very strong. Craig Dalton (Host) | 00:35:17 to 00:35:23 Yeah. Roll up to that van. And we're like. They're like, great. You know, great you guys are here. Craig Dalton (Host) | 00:35:23 to 00:35:34 Let's get you situated. What do you need? Let's get you some more food, et cetera. And then it kind of dawned on, I think, both of us that we knew how much elevation we were needing to have done. I think It's. Craig Dalton (Host) | 00:35:34 to 00:35:45 Was it 7,000ft over the course of the day? Yeah. And we hadn't yet hit 5.5,000ft of. Climbing, and there wasn't much longer to go. Yeah, I'm like, there's a. Craig Dalton (Host) | 00:35:45 to 00:36:07 There's a big disconnect here. I got a big problem because it seems like we don't have a lot of mileage, and we've got a lot of vertical feet to cover. So that was a little bit of a heady moment, but it was nice to like, have sort of had a reset, get some food, get a little more warm clothes on if we needed it, and then head off on those last sectors. It's like, yeah. That's why I knew I could make it. Rich Snodsmith (Guest) | 00:36:07 to 00:36:15 I knew it was going to be hard, but I was like, okay, I'm just going to kind of strap in. Let's go. Yeah. Yeah, we had that. I think both of us misunderstood. Craig Dalton (Host) | 00:36:16 to 00:36:41 We had asked about this steep climb we had ridden two days before and how far up it was, and I think they were thinking about the dirt sector, and we were talking about this vicious road, and it was right after the rest stop. Yeah, it's right after the rest stop. Like, oh, there it is. It's right here. And this was like the type of climb, even fresh, you sort of think about doing the paper boy weave back and forth on the course. Rich Snodsmith (Guest) | 00:36:41 to 00:36:50 When you. You can see it from a half mile away, you're like, oh, no. Is that where we're going? Yeah. And then a couple more tough gravel climbs after that point. Rich Snodsmith (Guest) | 00:36:50 to 00:36:55 Yeah. Then we got into. Really. Yeah, it was. It was. Rich Snodsmith (Guest) | 00:36:55 to 00:37:05 Yeah. And it's funny, I mean, that very much felt like, to me, like the. The end of a big gravel event. Where, you know, you're like almost single tracky. Like, when you get up to the ridge, there was kind of. Craig Dalton (Host) | 00:37:05 to 00:37:24 Yeah. Switch back, little single track, kind of super cool. I got some good pictures of you and Perry coming up there, and. And then we kind of. We get into some small towns and starts feeling like we're getting close to Siena because we'd ridden back into Siena a few times, cruising, riding with Patrick and a few other guys. Craig Dalton (Host) | 00:37:24 to 00:37:42 And then we hit the climb into Siena, and. Holy God. I mean, this thing is, I don't know, maybe 16, 17% at the end. You kind of climb up the pavement just to soften your legs up a little bit. You go through one of the gates of Siena, one of the. Craig Dalton (Host) | 00:37:42 to 00:38:13 From the wall of Siena, and then you. These big cobbles, and you're riding up this chute that you just see probably a quarter mile up ahead of you, and there's fans on the side of the road, there's riders struggling to get up. And it's just this epic scene that you have seen now from watching the pro bike race. You'd seen the riders go up it. And I just remember feeling like just very part of the cycling community and cycling world in Siena at that moment. Rich Snodsmith (Guest) | 00:38:13 to 00:38:26 Yeah, it was fun. There are a lot of friends and family for tons of those riders out there. So they Were still cheering people on late in the day. So it kind of felt like you were like wrapping up your own personal strada bianchi race. A lot of people shouting at you to keep, keep pushing. Rich Snodsmith (Guest) | 00:38:26 to 00:38:41 It was really fun to kind of come into the city like that. I had a little bit of a break in my story because I kind of crusted that climb. And then we came to an intersection and there was riders going both ways. And I took a left and I'm. And then I. Craig Dalton (Host) | 00:38:41 to 00:38:48 I'm riding and like, this doesn't feel right. And I. I asked some riders, I'm like, is this the way to the finish? And they're. They were. Craig Dalton (Host) | 00:38:48 to 00:38:57 It was English as a second language. They're like, no, this is the pasta party. I didn't hear, Jesus. Oh, Jesus. I went the wrong way. Craig Dalton (Host) | 00:38:57 to 00:39:17 So I turned around and then rolled around the corner. And then you roll into the piazza. You got this, you know, the big clock tower. You go across the same finish line as the pros that we watched before. Just super cool conclusion to an amazing day out there. Rich Snodsmith (Guest) | 00:39:18 to 00:39:25 And you get your metal, your finisher metal. Got my meter. Yeah, exactly. The 10 years of the Gran Fondo. Yeah, that was pretty. Rich Snodsmith (Guest) | 00:39:25 to 00:39:33 That was a pretty nicely designed metal. I didn't realize it was the 10th anniversary. That was pretty cool. Yeah, yeah, yeah. And then I think everybody. Craig Dalton (Host) | 00:39:33 to 00:39:47 Everybody on the team finished. Yeah, on our crew, we had some doing the. The medium length one, some doing the long one, which we did. I think everybody, at minimum has some great stories to tell their friends when they went home. Yeah, it was. Rich Snodsmith (Guest) | 00:39:47 to 00:40:08 It was a big day, but it was definitely worth it. I think everybody. I think no one really said anything the night before, but I think a few people were a little bit nervous about it, but everybody was, like, super just stoked to arrive in the compo after the ride and just be like, that was amazing. Especially after watching the race the day before. Yeah, a hundred percent. Craig Dalton (Host) | 00:40:08 to 00:40:19 Yeah. In hindsight, like, it was. It was a week that was packed with. Packed with things to do. There was a nice progression of the mileage. Craig Dalton (Host) | 00:40:19 to 00:40:34 We didn't overcook my grits prior to the event, so I gave myself the best chance of having a good day out there. Yeah, it was hard and intimidating, which I loved. Right. But totally doable and. And certainly well supported along the way. Craig Dalton (Host) | 00:40:34 to 00:40:49 Whether it was from the. The Gran Fondo organizers or Trek's additional support level. Like, it just felt like a great accomplishment and felt it couldn't be more satisfied with my trip to Italy. Yeah, I'm Glad to hear it. It was great to have you there. Rich Snodsmith (Guest) | 00:40:49 to 00:41:06 It was 30 years in the making, so, yeah, it wouldn't have been nearly as fun without you there, so. Exactly. Well, it was fun reminiscing a bit, as I'm sure we'll continue to do over the years. It's such a monumental trip we had. And thanks for coming on. Craig Dalton (Host) | 00:41:06 to 00:41:42 Thanks for everything you guys do at Trek Travel, for sure. I think you're the third Trek travel person we've had over here. I've appreciated, as I've advocated to the audience, like, Trek's put a lot of energy into gravel tourism and gravel travel, and it's a great way to go see some of these communities you've read about. And particularly in the. For me, the European trips, just to experience the culture and have the guides with local knowledge has always been this, like, additional bit of je ne sais quoi about what that European experience is like. Rich Snodsmith (Guest) | 00:41:42 to 00:41:52 Yeah, there's a lot of great gravel over there. Yeah. Check us out, travel.com a good pitch. Lots of good trips in the States and in Europe, so. Yeah, exactly. Craig Dalton (Host) | 00:41:52 to 00:42:03 And if you're interested in Strada Bianca, it is a trip that sells out. It's obviously in March every year. I think you can already sort of reserve a spot on Trek Travels website. It's getting close. Yeah. Rich Snodsmith (Guest) | 00:42:03 to 00:42:12 You can sort of put yourself on a wait list. Yeah. And there's still. I don't know if there's still room in the Holy Week trips to Flanders and Roubaix. Okay. Rich Snodsmith (Guest) | 00:42:12 to 00:42:19 That one goes fast. Like, we're pretty close to sold out for that one. You got to get in early. And same with the Tour. It's pretty well booked. Rich Snodsmith (Guest) | 00:42:19 to 00:42:42 Even the Tour de Familes, the Women's Tour de France, is nearly sold out for this year, which is really exciting. Amazing. And I can't wait for you to have some gravel race trips in the future as well. I think it would be a fun way of doing some of these events. People who aren't necessarily racing but want to go to somewhere like SBT or to Unbound or. Craig Dalton (Host) | 00:42:42 to 00:42:53 I know you already have a trip to Bentonville, but it is kind of an interesting idea. I think you guys should play around with, connect the two. Yeah. Yeah. What would it be like to bring a group of people who just want to experience that. Craig Dalton (Host) | 00:42:53 to 00:43:04 That area in a deeper way and have a little bit of extra support in some of these milestone gravel events? Yeah, for sure. I think Unbound would be an interesting one, for sure. Yeah. Cool. Craig Dalton (Host) | 00:43:04 to 00:43:15 All right, well, I will let you go. Hopefully I even see you this weekend and we can do some riding and reminisce some more. Yeah. See you up in up in Marin. Sounds good. Rich Snodsmith (Guest) | 00:43:15 to 00:43:31 Take care, Craig. Good to see you. That's going to do it for this week's edition of the Gravel Ride Podcast. Big thanks to Rich for coming on the show. And a big thanks to Trek Travel for all the great gravel cycling experiences they offer around the world. Craig Dalton (Host) | 00:43:31 to 00:44:13 Top notch organization that's dedicating a lot of time and energy into the gravel world. So if you're a fan of professional bike racing and want to have an experience like I did at Stradabianca, go check them out@trektravel.com obviously they've got the other spring classics and the Tour de France, both men and women, as options for you, but also a bunch of fantastic gravel trips to Bentonville, to Switzerland, to Vermont, to Girona, all over the world. So again, go hit them up@trektravel.com and let them know that the Gravel Ride podcast sent you. Until next time, here's to finding some dirt under your wheels. Craig Dalton (Host) | 00:44:27 to 00:44:27 SA.  

 Today's guest is Miguel Delaney, Chief Football Writer for The Independent who talks about his book States of Play: How Sports Washing Took Over Football.  It's described as a scorching account of how football's very popularity threatens to destroy it, a brave forensic and utterly gripping book' by Tom Holland (The Rest Is History host, not Spider Man). This episode of the Unofficial Partner podcast is brought to you by Sid Lee Sport; a new breed of agency that combines world class creativity with deep sponsorship expertise, flawless operational delivery and a culture of marketing effectiveness.The team at Sid Lee Sport is driven by the belief that sports marketing can and should be done better, and are determined to push things forward.They're pioneering a new standard of effectiveness in sports marketing, going far beyond media ROI, using econometric and attribution modelling to demonstrate the impact of their work on their clients' bottom line. And it's that focus on effectiveness that informs their creative philosophy of creating famous campaigns and experiences for rights holders, sponsors and sports brands - because they know famous campaigns outperform others on all business metrics.You can see this through Sid Lee Sport's  groundbreaking work with global clients, including UEFA, Visa, Lidl, Tommy Hilfiger, Descente and Oppo–to name just a few of their biggest signings.So if you're looking for an agency to take your brand to the top, head to sidleesport.comUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

В этом выпуске мы рассказываем о массовых миграциях - Великом переселении народов и степных кочевниках, греческих колониях и англо-саксо-норманском заселении Британии, иммиграции в США и репатриации евреев. В после-шоу Аур отправляется на поиски Дубайского шоколада в Lidl, после чего ест пломбир в стаканчике, а Домнин отправляется гулять со слушателями подкаста и строит планы на отпуск.