Podcasts about hundred

In today's episode I had the privilege of hearing from the remarkable Melie Kerr as she candidly shares her journey with mental health and its profound impact on her life. Join us as Melie expresses her heartfelt gratitude towards the incredible individuals who supported her during those challenging times. Throughout the conversation, Melie reveals how the power of writing became her lifeline, enabling her to effectively communicate with her family and gain a deeper understanding of her own experiences. She fearlessly confronts her mental health struggles head-on, which has empowered her to forge ahead on a path of positivity and personal growth. Today, Melie is not only an exceptional athlete representing the White Ferns, the renowned New Zealand women's cricket team, but she also plays for the Wellington Blaze and participates in esteemed cricket leagues worldwide. From the Australian Women's Big Bash League with the Brisbane Heat to competing in England's The Hundred with the London Spirit, Melie's passion for the sport knows no bounds. Beyond her athletic endeavors, Melie is eagerly engaged in an exciting new project called "Out of the Rough," alongside her partnership with I Am Hope. Together, they are dedicated to raising awareness and shedding light on the critical importance of seeking help, whether it's for oneself or others. If you have loved ones struggling, Melie encourages you to regularly check in on them, shower them with love and care, and most importantly, be patient. Remember, it's not a sign of weakness to speak up. Let's work together to normalize conversations surrounding mental health in both Aotearoa and the world. Join us in spreading love, compassion, and understanding to create a society where seeking support is embraced and celebrated. https://outoftherough.nz/

It was a violent and deadly weekend in Texas, with a mass shooting at an outlet Mall and a driver hitting a group of people outside a shelter - we'll bring you details of both. Hundred of storms hit the central US. A drone attack has struck Ukraine's capital as hundreds are evacuated by from Zaporizhzhia by Russian-backed authorities. Ethnic violence has killed dozens and displaced tens of thousands in India. Plus, the coronation of Britain's King Charles' III wasn't a party for everyone. To learn more about how CNN protects listener privacy, visit cnn.com/privacy

 new one is on. grab it.  same deal as usual.  you can find us at Spotify, PodBean, iTunes and Amazon  (just say 'alexa, play the latest apocalypse radio')!  use the rss feed link on the left... or CLICK HERE, O FAITHFUL LISTENER!! or right click back there, do a "save target as" and save the mp3 on your hard drive. and until next time - if you'd like to donate, donate here. otherwise, you can reach us at shaman@apocalypseradio.com and charlie@apocalypseradio.com .

The East Coast Bias boys react to the Sixers and Suns both tying their respective series at two and preview both Game 5s (1:00). Then, Raheem shares tonight's pick for The Hundred (14:00), they explain what the Knicks need to do to beat the Heat (16:00), and they give their leans for Warriors-Lakers Game 4 (23:00). Hosts: John Jastremski, Joe House, and Raheem Palmer Producer: Mike Wargon Additional Production Supervision: Steve Ceruti Learn more about your ad choices. Visit podcastchoices.com/adchoices

Raheem shares his insights and the gambling odds for the Nuggets-Suns and 76ers-Celtics games on May 7. Host: Raheem Palmer Associate Producer: Stefan Anderson Production Supervision: Steve Ceruti Check out all of Raheem's best bets for The Hundred at theringer.com! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Raheem shares his insights and the gambling odds for the Knicks-Heat and Warriors-Lakers playoff games on May 6. Host: Raheem Palmer Associate Producer: Chris Sutton Production Supervision: Steve CerutiCheck out all of Raheem's best bets for The Hundred at theringer.com! Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode of the Humane Marketing podcast, I talk to Meg Casebolt, founder of Love At First Search, about search engine optimization (SEO) and specifically about Cornerstone content. We discuss the basic steps to optimize a website for search, using empathy in keyword research, whether to aim for high traffic or low competition keywords, how to write Cornerstone content, the length and structure of the content, and how fast to expect results. We also touch on the evolution of search with the arrival of AI and so much more. Meg Casebolt is the founder of Love At First Search and host of the Social Slowdown podcast. Meg loves to help businesses spend less time trying to hack the algorithms and instead creates SEO content that attracts your ideal audience to your website while helping entrepreneurs cut their dependency on social media for their business visibility. It was never her vision to run an agency, but as her reputation grew, she made the decision to build a team of women that could support these mostly women-owned businesses in a powerful, feminist way - to help them climb the ranks and get their digital voices heard in a crowded marketplace. Today we're talking about websites, or more specifically about generating traffic to our websites. Meg and I also discuss: How SEO is combining the tech with the human need Basic steps to get your website optimized for search Keyword research - myths and truths How we can use empathy in our keyword research Whether to write content for the keywords or for our people How Meg thinks search will evolve (with the arrival of AI) And much more Ep 163 transcript [00:00:00] Sarah: Hello, humane marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non-pushy. [00:00:23] I'm Sarah z Croce, your hippie turn business coach for quietly rebellious entrepreneurs and marketing impact pioneer. Mama Bear of the Humane Marketing Circle and renegade author of marketing like we're human and selling like we're human. If after listening to the show for a while, you are ready to move on to the next level and start implementing and would welcome a community of like-minded, quietly rebellious entrepreneurs who discuss with transparency what. [00:00:52] Works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle. If you're picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like-minded entrepreneurs from all over the world who come together once per month in a Zoom Circle workshop to hold each other accountable and build their business in a sustainable way. [00:01:16] We share with transparency and vulnerability what works for us. And what doesn't work so that you can figure out what works for you instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at humane.marketing/circle, and if you prefer one-on-one support from me. My humane business coaching could be just what you need, whether it's for your marketing, sales, general business building, or help with your big idea like writing a book. [00:01:47] I'd love to share my brain and my heart with you together with my own. Almost 15 years business experience and help you grow a sustainable business that is joyful and sustainable. If you love this podcast, [00:02:00] wait until I show you my mama bear qualities as my one-on-one client can find out more at humane.marketing/coaching. [00:02:10] And finally, if you are a marketing impact pioneer and would like to bring friends back, podcast, have a look at offer conversation on my website, website Promotion Humane, and I'm talking to Casebolt about seo. Search engine optimization and specifically about cornerstone content, which Meg will explain in this episode. [00:02:34] If you're a regular here, you already know that I'm organizing the conversations around the seven Ps of the Humane Marketing Mandala. But if you're new here, you probably don't know what I'm talking about, but you can download your one page marketing plan with the humane marketing version of the seven Ps of marketing at Humane. [00:02:54] Dot marketing slash one page. That's the number one in the word [00:03:00] page. And this comes with seven email prompts to really help you reflect on these different piece for your business. So it's not a blueprint where it tells you what to do, but it really invites you to think for yourself and, uh, think about these different peas for your business. [00:03:19] So here's a little info on Meg. Meg Case Vault is the founder of Love at First Search and host of the Social Slowdown podcast. Meg loves to help businesses spend less time trying to hack the algorithms, and instead creates SEO content that attracts your ideal audience to your website while helping entrepreneurs cut their dependency on social media for their business visibility. [00:03:45] It was never her vision to run an agency, but as her reputation grew, she made the decision to build a team of women that could support these mostly women owned businesses in a powerful feminist way to help them climb the [00:04:00] ranks and get their digital voices heard in a crowded marketplace. So today we're talking about websites or more specifically about generating traffic to our websites. [00:04:11] We address how. SEO is combining the tech with the human need. Basic steps to get your website optimized for search keyword research, myths and truths, how we can use empathy in our keyword research, whether to write content for the keywords or for our people. How Meg thinks search will evolve with the arrival of AI and so much more. [00:04:39] So, are you ready for seo for Humane Marketers? Well, then let's talk to Meg. Hey Meg, good to speak to [00:04:47] Meg: you. It's so good to be here with you. Thank you for having me, Sarah. [00:04:51] Sarah: Thanks. We just recorded another episode where I was the guest on your podcast and now you're here. I just love doing those. It's, it's when you [00:05:00] really get a feel for the human, you know? [00:05:02] It's not like, oh, we're just pitching each other for being a podcast guest, and then we never speak again this week. Like, yeah, we get to know each other a little bit, [00:05:11] Meg: so, And I think when you find somebody that you resonate with, the reciprocity comes naturally versus more of a, you know, well, you know, you scratch my back, I scratch, yours doesn't feel good, but hey, this, we have different things to say to different audiences, but there's a lot of alignment in there, so let's talk to both of these different groups. [00:05:30] It feels really good, you know? [00:05:32] Sarah: Exactly. It's not just like, oh, because. Yeah, you pay me now. I pay you back. [00:05:38] Meg: Yeah, that's true. Collaboration versus reciprocity, right? Yeah. Yeah. [00:05:43] Sarah: Mm-hmm. So your business is called, uh, love at First Search, and I just want you to start there and, and explain what that means. Well, I kind of gave it away in the intro, but still, uh, tell us, you know, how he came up with [00:06:00] that and. [00:06:01] And just, yeah, the word love already gives it away. Right? So like, tell us, give us more info [00:06:07] Meg: on that. Sure, so love it. First Search is a search engine optimization firm where we're helping small businesses mostly to be found on search engines like Google or Bing, but also YouTube is a search engine and any podcast, wherever you're listening to this podcast, that's also a search engine. [00:06:26] So we're talking a lot to content creators, um, about how to bring in people who. Want to hear your message, how to create content that makes them feel. Seen and valued and appreciated and understood. Uh, a lot of search engine marketing is like a numbers game. It is what is the keyword that you can that has the right amount of search volume, and also it has the low keyword difficulty and not too competitive in terms of our AdWords numbers. [00:06:59] And like, [00:07:00] there's a lot of metrics around it. Um, And I've had several clients come to me and say, I tried search before and my consultants all tried to push me in a direction that didn't feel good. Um, and so what we are trying to do at Love at First Search is show up in the search results that feel like we understand what our clients need from us, not just what is the most obvious opportunity we want it to feel relevant. [00:07:30] To what people need versus just kind of a spray and pray approach to marketing. [00:07:36] Sarah: Yeah, I love that. That is such a more human and humane way of explaining just, just the word s e o alone. Right? If you hear that, and I know that there's a lot of people. Who have never heard of seo, right? Mm-hmm. They have their websites, they're coaches or healers or, or consultants even. [00:07:58] Uh, and so [00:08:00] whenever we use an abbreviation that assumes that they are supposed to know what it means, but they don't, and then they feel really embarrassed and they're like, oh, I, should I be doing that? What's that? Mm-hmm. Right? And so the, the way you explain it makes so much more sense. Also for people who, who are in humane business because it's, it's not just, it's not just a keyword. [00:08:25] It, it is about this idea of resonating with ideal clients, right? So, yeah, I love [00:08:31] Meg: that. And I think a lot of times when people think about surge engine optimization, about s e o as a marketing tactic, um, they see it as a mass marketing tactic of how many people can I get in front of? Um, but. As we know from the ways that kind of the pendulum is swinging in the digital marketing world, it's not necessarily about quantity anymore. [00:08:55] Um, if you're running, I mean, it is for specific, some specific types of businesses. If you're [00:09:00] running sort of more of a blog or content platform type of business where the number of podcast downloads that, that you get impacts your sponsorship packages and the number of paid views that you get impacts your, you know, cost per visit, like, There is a place for those kinds of businesses where you can be a, a free resource because you have these, these backup monetization options. [00:09:24] But for so many of us, that's not how we're getting paid. We're getting paid because we are service providers or we sell very specific products to a small group of dedicated people. [00:09:39] Sarah: Hmm. Yeah. [00:09:40] Meg: And often the solutions that we're helping our, our audience with are not mass market solutions. We're not Nike trying to sell shoes to everybody. [00:09:50] We're like, I wanted to sell, you know, shoe insoles to joggers who, uh, have planter fasciitis, right? Like we get really [00:10:00] targeted down and we solve. Problems that people have. So why not? When those people are having those problems, why not be the ones that show up and help help those people in your audience to feel like they're understood? [00:10:15] Sarah: Yeah, that is such a good point that you, that you mention people are humans, right? Because what we usually hear is traffic or generating traffic. But when you think about traffic, you either see like, you know, a huge traffic jam on a highway and what you see there is cars. You don't see humans or on the internet, you think of traffic. [00:10:43] I don't see humans, when I think of internet traffic, I just, right. See like. Empty nothing. You know, it's like maybe wires or, or something like [00:10:51] Meg: that. And so much of the, the noun choices, the word choices that are used in the mass marketing approach and, uh, you've said like hype marketing or [00:11:00] bro marketing, like the, the phrases and choices that we make are traffic and users and page views and visitors. [00:11:09] They're, it's very, um, The leads, right? Like they're not, they're prospects. Um, especially when we get into like really metric space where it's like, these are the marketing qualified leads and these are the sale qualified leads. And they're not even people anymore. They're just s qls. Right? Like, and there's, there is a place for trying to figure out where your marketing resonates and where people may or may not fit for your messaging. [00:11:32] Right? But when we start to zoom out that far, we lose sight of Sure. You have. Hundred thousand users on your website. Every single one of those is a human sitting at a computer scrolling through your [00:11:49] Sarah: words. Exactly. Yeah. So you talk about using empathy in keywords, and so that already is kind of like I. [00:11:58] Feels like an oxymoron. It's like [00:12:00] what? Empathy keywords, how does that go together? I'm, I'm seeing like spreadsheets with empathy and I'm like, Hmm. How does that work? So tell us how that works. [00:12:10] Meg: Uh, I think, I think the core of how we need to do marketing better is not just, you know, look at the spreadsheet and figure out the easiest solution, but truly understanding. [00:12:26] Why our businesses exist, what they do for our audience, and like how we can really start to have that connection with them. And a lot of times, I don't know exactly how to explain this. Let me, you know, a lot of times when people are having some sort of problem or issue, they don't necessarily want to ask their friends for help. [00:12:53] They don't want to go on Facebook. Um, if, if you're a health coach and you're helping clients who have [00:13:00] Crohn's disease, Then they have a lot of symptoms that are not things that you want your friends to know about. We'll just leave that as like a nice clean answer there. Um, but when people have those kinds of problems, they go to search engines and they go like, I'm having a constant stomach ache. [00:13:19] Right? That's the nicest, cleanest way to say it. Um, there's a lot of poop keywords out there, so I'll try not to get too heavy in that. But, um, you know, the. They don't want people to know, but Google feels like a safe place to get slightly unbiased answers to questions that you don't wanna go on Facebook and say to people like, I'm struggling in my marriage and I'm thinking about getting a divorce, or, my child is struggling with this and, and like, there's a lot of pride that people have and they want to present themselves to their friends, to their, their networks as having it all together, but, When it comes to search, that's a safe place to ask the questions [00:14:00] that you don't feel safe asking in other places. [00:14:02] Sarah: Yeah, it, it reminds me of an exercise we do in the marketing, like we're human program where we look at the empathy map. Yes, you've seen this, right? Mm-hmm. Where you think about your ideal client and you, um, think of what they say, think, feel, and do. Mm-hmm. I don't know if I got the order correctly, but, but yeah, it's exactly that. [00:14:24] It's like, what are they thinking or, or what are they Googling would be a good way also to, to say it, right. What are they Googling? But they're never gonna say that in a first session with you, right? Mm-hmm. It's like, it's the embarrassing things that. If you then, and I guess what you're saying is where the empathy shows up is if you then write a post that in addresses that issue with empathy, not with shaming, of course. [00:14:54] Mm-hmm. Then they feel heard and seen because they just found a. The solution and [00:15:00] they found the human who offers that solution. [00:15:03] Meg: Yeah, sometimes it's not even like the post absolutely can be empathetic and that will help with the conversion, but just seeing the name of the post show up in those search results can sometimes be a validation of the experience. [00:15:16] Mm-hmm. You know, I was talking yesterday with a play therapist in Virginia and some of her keywords will be very obvious, like, Play therapy, Virginia, right? Like her specific town. Um, she's works specifically with adoptive families, so it's like play therapy for adoptive children. Um, so sometimes the keywords can be very clear, but we also tried to get to the empathy of it. [00:15:37] What are the problems that these children are exhibiting? That they're getting the calls from school saying Your child seems to have anxiety, or the preschooler is biting. What are those things that they, the, the parent doesn't know where to go. The parent doesn't know what to do next. Or the, they're, they're like, oh, my kid's [00:16:00] about to get kicked outta preschool cuz they're hitting and bit, what can I do to help them? [00:16:03] Right? Like when people have problems they go seeking solutions. And if you can be that port in the storm, that safe place to say, I know what to I'm, yeah, my kid bit too. I know how to help them work through that. I know how to help you as a parent, work through it with them. You're not alone, because just by the fact that this is showing up in those search results, it proves that I've been there. [00:16:30] Mm-hmm. And I can help you with it. There's a certain amount of connection that happens in just having your experience acknowledged. [00:16:38] Sarah: Mm-hmm. Yeah. Yeah. From there, you then, So, so now we're kind of, kind of learning, okay, to do keyword research, but coming from this place of empathy, right? Mm-hmm. So all of a sudden it doesn't just feel like this left brain analytical mm-hmm. [00:16:57] Uh, activity because we're bringing in the right brain [00:17:00] and actually thinking, well, what would they be searching for? How can I really show empathy and help them with their problem? So we're doing the research, uh, the keyword research. What's the next step? So how, or, or maybe already still like. You talked quickly before, volume and, uh, difficulty of, of competition and all that. [00:17:25] Tell us what we need to look for, uh, in these keywords. [00:17:29] Meg: Well, so let's define keyword research before we leap too much into sort of the strategy behind it. Right. So when we, keyword research is another one of those phrases that can feel overwhelming because people go, oh, that's a lot of spreadsheets. Um, keyword research is. [00:17:44] Figuring out what people are typing into Google. That's it. And those phrases that you sit down and you type in, or you know, most of us are doing it from our phones now sometimes us are speaking into Siri for it, right? But, [00:18:00] um, whatever you are asking, Google is your keyword. So it doesn't have to be one word, it can be a phrase, it can be a question, it can be a statement. [00:18:10] Um, anything that you can search is a keyword word. Now the next step, like you said, is to figure out for not necessarily every page on your website, but every page on your website can be found for different keywords. So it's not that you have to be found for, you know, humane business coach, and that is the only phrase and you have to put it on every page of your website so that people who are looking for that can find that one phrase and you have to put all your eggs in that basket. [00:18:42] Um, this is not the Lord of the Rings. There is no like one keyword to rule them all. This is an, and one of the reasons I love SEO and I feel like I can talk about this with you, is like it's an abundance mindset. Mm. Mm-hmm. This isn't a scarcity thing where like, I have to be found for SEO consultant or nobody [00:19:00] will ever find me. [00:19:01] This is what are all the different on-ramps to this highway that different people need at different points, but the destination is the same. Right. Yeah. So you can, you can be found for that one phrase of humane businesses or gentle marketing. Like you can have those sort of branded search terms where you have spent time to build a brand around the titles of your books and the titles of your business and the, you know, your community name. [00:19:30] Like those are branded search, but we also have search terms that are just like, what do people need from us? What questions do they ask and each of those concepts each, I call them keyword clusters, but each of those search intents can go to a different page of your website. It doesn't all have to filter in through your homepage. [00:19:56] Your copy doesn't have to convert all from right there. You have [00:20:00] the opportunity to create infinite number of entry points. So every podcast episode that you record can be found for a hundred different search terms. How cool is that? It's very cool. [00:20:14] Sarah: It's very cool if you, if you, if you know how to do that keyword research. [00:20:20] Mm-hmm. Because I think also maybe what you need to explain is this idea of, you know, the volume and the, the difficulty of actually ranking. Because 15 years ago when I started out, it was relatively okay. You know, you could rank. Highly, pretty not, I'm not gonna say easily, but it was definitely much easier than today. [00:20:44] Today we have so much content out there. You do have to have a certain knowledge about, you know, what do people search, how much do they search for that? And then also how much content does already exist. [00:21:00] That is. Optimized, I think you would say for that keyword word, right? [00:21:04] Meg: Yeah. You just nailed the, the three big things is what do people search for? [00:21:08] How many people search for it and how many other people have written about it. Um, and that's where some of those search metrics come into place is figuring out, not just like, what are people saying, but if I were to target this idea, could I actually show up for it? Right? And so sometimes people aim too high. [00:21:30] And they go, I'm gonna try to be found for online business without that recognition of, but why? Mm-hmm. I'm like, why that phrase? Oh cuz I'm an online business coach. Um, okay. Cool. But what do you, what do you help people with? What do you do differently? What are your what, how, what about your approaches different? [00:21:50] Um, we have a student right now in one of our programs who is, she calls herself a, a conscious business coach for changemakers, which is not a phrase that. [00:22:00] Anybody would know to look for, right? Um, but she does really well in a post that she has about why she doesn't do discovery calls and how you can run, uh, a more, um, streamlined and better feeling business if you have an alternative to discovery calls. [00:22:16] And the phrase that shows up is alternative to discovery calls. Hmm. [00:22:22] Sarah: Wow. Go figure. Yeah, [00:22:23] Meg: sometimes it doesn't have to be, you know, hundreds of thousands of people searching for a keyword. But those people who are going to Google after doing another discovery call that tanked, and they're going, oh, how do I stop doing discovery calls? [00:22:37] And they find her website. But [00:22:38] Sarah: here's the question. How did she come up? Like how did she think of. Using that as a keyword, or was that just a fluke? And then she noticed, and [00:22:49] Meg: sometimes it's a fluke, right? Sometimes you stumble into a phrase and you sudden, and you can use the metrics to figure out what that is. [00:22:58] I'd be happy to teach people how to go into their [00:23:00] Google search console and go, you know, there are ways to know exactly what every single phrase is that people find you for, but sometimes. In her case in particular for Caroline, it was like, I just know that people would come into that and then go to my contact form and then say, I found you through this blog post. [00:23:17] Nice. It doesn't always have to be this like automated user flow. What's the conversion rate from each landing page? It's important information. Yeah. But sometimes you can get the same information from a conversation. Yeah. [00:23:32] Sarah: So [00:23:33] Meg: nice. And then if you're trying to figure out what to create next that might attract those ideal clients, like listen to your ideal clients. [00:23:42] What else don't they like about what's happening in the online, in her case, in the online or your case too? Probably. Like what's, what are those things that they don't like? Okay. Create blog posts or podcast episodes about your unique approach to it, right? Yeah. [00:24:00] And your content can come either from, you know, the key being keyword driven. [00:24:07] Which is making sure that you know that exact phrase that people are looking for and then putting it when you're, when you're publishing the document for the first time, you can say, okay, I'll put this in my SEO title and my, my blog post title and my subheadings and my alt text. Like there's a way to do it that way, but I find that for a lot more of my kind of heart-centered marketers that I work with, it can be easier to create something. [00:24:33] Think about what would people search. If they needed this, include some of that thought process into the post and then hit publish and wait and see what happens. [00:24:45] Sarah: Hmm. Okay. [00:24:47] Meg: It doesn't always have to be driven from the keywords. It can be what resonates and then how can I optimize what's already working? [00:24:56] Sarah: Right. Yeah. So, so flipping it on its head [00:25:00] and starting. Instead of starting with the strategy, starting with the empathy, because you're writing content that your ideal clients, uh, will resonate with, and then seeing, okay, this works. This one doesn't. Let me take the one that works and make it even better and more optimized for the, the search [00:25:19] Meg: engine. [00:25:20] Exactly. And it can also, if you, if you, if, if that approach. Resonates with you, then it can also feel a lot more connected to the needs of your clients and take away some of that perfectionism. Yeah, yeah, yeah. Because there's absolutely a feeling when you have some sort of like, I'm gonna spend so much time writing these blog posts, and I wanna make sure that they show up and search results right away, and if I don't get it right, then what's the point? [00:25:49] Right. But if we're creating for our audience first and then optimizing for search second, then you know what it, [00:26:00] this is everything about marketing is the 80 20 rule, right? The Pareto principle, that 20% of your work creates 80% of your results. So if you publish things and you also send them out to your newsletter and you, you know, share them wherever your audience is and 20% of them bring in search traffic, then maybe that's. [00:26:21] That's actually very normal. Um, but then when people land on the pages that are working for search, then you can link to them to the other ones that are still valuable, that are still important, but are still part of your unique approach to things. And once people arrive on your website, then they can go explore that information. [00:26:40] We don't need to be found for every search result. We need to be introduced and then let your website tell your story. [00:26:49] Sarah: Basically what you're saying is you, you don't need every page or every block post to bring you, you know, all this traffic because if you just have one or [00:27:00] two or three or, or I know, obviously the more the better. [00:27:03] But if you just have a few that really work and. And they can really work. Like, they can really work. Some of them is like, oh my God, you know, all of a sudden you're like getting tons and tons of new signups to your, to your, uh, freebie or whatever. Mm-hmm. So, so yeah, that's enough, right? It's, and then like you said, you just link it to your other blog posts so that, um, so that people could still discover more, more content. [00:27:31] I guess that also leads us to this idea of. Cornerstone pages because that's another thing you mentioned when we, uh, exchanged by email. Um, so yeah, was what you described already, maybe an example of a cornerstone page where you linked to other. [00:27:49] Meg: Not, not quite. There is, there is what it is. Something relevant there, so. [00:27:53] Mm-hmm. Um, what we were talking about earlier with some of these metrics around, you know, there are certain amounts of keywords [00:28:00] that a lot of people are looking for, but other people have talked about, so it can be harder to rank for those terms. Right. Um, It can be really helpful if you're in that boat to create a longer piece of content that shares everything that you've created on a topic. [00:28:16] So you know, you might create a, a piece of cornerstone content called the Humane Approach to Online Business Marketing. The ultimate, well, you can almost think of these as like ultimate guides. Everything you need to know about this topic, humane marketing, one-on-one, whatever we wanna call that post, right, where you've talked about humane marketing on. [00:28:39] Every page of your website, right? Every single one. Well, maybe this is not maybe the right phrase for you because it is your domain name, so it'll go to your homepage. Well, we can talk about that. I'm, I'm spitballing here a little bit. Um, but let's, let's think about that core value that you have or that core idea, that category that you're talking about. [00:28:56] There. There can be a point where you can create an outline of what [00:29:00] are the, the framework, what are the principles that I'm talking about all the time, and what have I already created that supports this? Mm. And then you can create one ultimate guide that covers all of that. And if we're talking about a phrase like humane marketing, gentle marketing, ethical marketing, that's sprinkled throughout your website, Google doesn't always know like, what is the right page? [00:29:28] Mm-hmm. To share that information. Um, But if you have a guide on your website that's longer, that links to all those other things and that all those other places around the website where you've talked about that, it links back to that guide, that cornerstone content. Sometimes it's called silo content. I. [00:29:48] Then that is a clear indicator to Google that that is the place on your website for that term. And you can rank for terms that a lot of other people have talked about. If they haven't gone [00:30:00] into the level of detail that you have in that guide, then you can like, Jump up ahead of them in those search results because you've created something that is better quality that positions you as a, an authority on that topic, and that proves to Google that you know what you're talking about. [00:30:16] And so that's what we're talking about with cornerstone content. And I often talk to podcasters who are like, I have a hundred episodes talking about this particular topic. And I'm like, okay. Create, you know, an overview guide. Basically take take a, a. Piece of thread and tie a narrative through the most important things that you're talking about. [00:30:36] Mm-hmm. Um, for my podcast, we created a cornerstone guide called, um, mental Health, entrepreneurship and Social Media, because nobody's talking about those three pieces together. Right. Yeah, [00:30:49] Sarah: I love that. And so did you research whether there is search volume for mental health and social media? [00:30:57] Meg: Yeah, so it was conversations that I was having [00:31:00] on the podcast already with therapists and social workers and you know, like I was having those conversations already. [00:31:07] The content was already created. Mm-hmm. And I knew that it was a topic that we wanted to discuss more. And I was starting to see some of these keywords show up in our metrics around mental health and entrepreneurship or around social media. Anxiety was a phrase that we targeted for that particular page. [00:31:25] Um, And so we wrote a longer post that was just like, here are the entrepreneurs that we've interviewed who talked about anxiety. Here are the ones that, uh, and, and here are the mental health professionals that we've interviewed. And we took poll quotes from their episodes and then linked to those episodes. [00:31:41] So if people are looking for that, they, it's basically like, almost like a playlist, right, of what's already been created. But instead of just a list of hero, the things that we've created in this category, we're telling a story in that post. So here's what [00:31:56] Sarah: I just finished, um, is, uh, a hugely [00:32:00] long, uh, post about humane marketing words we love. [00:32:04] Ooh. And so it goes through all these wor words like abundance and intuition, integrity and conscious, like all of these words that I use all over the book. And then I linked, yeah, to. Podcasts or, or, or blog posts or so. So would that be an example of a, uh, cornerstone page? Totally. Even though there, there's probably no search volume for humane marketing words yet, right? [00:32:33] Meg: So ye yes and no. So the thing about cornerstone content is that it is a guide in one place. And in your case, it's almost like a thought leadership. Mm-hmm. Piece of cornerstone content so that when more people become aware of these terms, um, they can then, like Google will already know that it exists. [00:32:52] You're ahead of the curve, hopefully. Mm-hmm. Um, but the great thing about it is that. Now it exists. [00:33:00] Right. And sure, Google can find it and they can send you traffic for it, but it's still an incredibly powerful asset in your business, right? [00:33:08] Sarah: Yeah. It's thinking of using it like in the menu bar, um, like as a start here or [00:33:13] Meg: something like that. [00:33:14] Mm-hmm. I would say a start here button, I could say, I could see you calling it almost like a, a term glossary. Mm-hmm. Like a humane marketing term glossary. Like what? What is it? It's use that people might need from it. They might go, oh, what are all these terms? Like how would you define these things? [00:33:29] Right. Um, So you could include it on your homepage and say, come check out our humane dark marketing glossary. Mm-hmm. To give people that idea of what is that resource for them? Right? Yeah. Um, but then also every page on your website that is linked from that, that glossary, you can then link back to it. Mm mm-hmm. [00:33:51] So if somebody listens to your episode about abundance, And then goes to the show notes, and then checks out the glossary, and then [00:34:00] goes and listens to the one about, uh, consciousness. Right? Like it can be a, a piece of, sometimes they'll call it hub content, right? Yeah. That it doesn't have to just be there for Google. [00:34:11] It can be a really great navigation tool. Um, and maybe, I mean, maybe you wanna turn it into a downloadable PDF that people can have as a [00:34:20] Sarah: guide. Right. Yeah. That would be another option. Exactly. I saw that's that's what you have because it's so long. Right? It's like, well, well you want a PDF of [00:34:29] Meg: that? Yeah. [00:34:30] When people get to, we have a cornerstone guide on the Loveit first search website. No, I was talking about the podcast, um, cornerstone a minute ago. But we have one on our loveit first search site that is just like, here's our 15 step approach to creating a really search friendly website. Um, And the, the post itself is 7,500 words. [00:34:48] It is a short novel. Um, it's a novel. It's, it's a novel. It's a blog post novella. You don't have to write that much. I, this is what I do. Right? Like, this is what we do best. Um, yours does not. [00:35:00] Absolutely. It can be, it can be. I. 1500 words and still be considered cornerstone content. Right. So don't feel like that's the norm. [00:35:05] Mm-hmm. Um, this was a labor of love that we put together last year. It took me 50 hours to create That's not normal. Yeah, right. But knowing that it is a 7,500 word blog post, our calls to action on the cornerstone guide for the first third of it, for the first like 2000 words is like, Yeah, this is really long. [00:35:25] Do you just want me to email this to you? Do you want me to, to just, so we send it as a pdf d and then we send follow up emails that, you know, we turned it into an automated funnel to make, to break it down and make it feel more reasonable to consume, um, where we break it into a three, sort of like a three act process and then provide those. [00:35:45] Like resources in those documents and each one has a video. And so we created it into more of an opt-in guide. But that's not, not everyone has to go to that level of extreme. Right. But our, our opt-ins are insane on it. It's like, uh, our op, we get a [00:36:00] 7% opt-in rate when people land on that guide. Because it has value. [00:36:05] It doesn't always get surge traffic because there's so much on the internet about web design, but when people land on that page, they join my email list, they join my programs, like it converts very well for us, and it's. It tries to meet people at every stage of that process and let them choose where they are in that process and not feel like you have to start from step one. [00:36:26] So there's a lot of, you know, when you're creating a guide based on your approach or your framework, it can be hard to figure out how to organize it. But what you just said about having a glossary, like that's, that's a way of proving that you are using these terms and sharing where they fit on your website and allowing people to go exploring in a way that feels good. [00:36:48] Sarah: Yeah. Yeah. No, I really like this idea of, of first helping your clients, but then also hopefully helping your, uh, helping the search engines, right. [00:37:00] Understanding, more learning about your unique approach. So, so yeah. That, that really feels good. Um, can you have more than one cornerstone content? Yeah. Or is that just like, you have to have one piece and that's it. [00:37:16] Meg: No, anytime that you have sort of a core idea mm-hmm. You can create cornerstone content around it. Um, some people, and again, this comes back to like, do you start from the keywords or do you start from the content, um, you know, the chicken or the egg of all of it. Some people who have been creating for a long time, they could go through, audit their content, maybe just kind of note like what are the, the themes that continue to show up? [00:37:41] Right. And come up with an idea for a cornerstone guide. Um, And then those people who already have all that content might then create an outline and say, you know, based on what's here, I can see the the gaps. I can go create more content, I can build this up. Right? And then there are gonna be the [00:38:00] folks who are like, I already know that I wanna talk about, you know, mental health and social media. [00:38:04] So here are the topics that I wanna talk about, and I'm gonna go create each of those. Podcast episodes. I'm gonna go seek out the guests that I need. I'm gonna create the guide in order. There's no right or wrong way to create these. It's just more of take the building blocks. And build a wall. Mm-hmm. [00:38:22] Sarah: Yeah. What I like most about talking with you just now is that you, you hand out these permission slips as well. It's like, no, you don't have to start with the keyword research because, um, before we started, Talking, I, I went on to Neil Patel again and saw all his videos and I'm like, I just, no, I can't go back there. [00:38:46] Like, it's [00:38:47] Meg: just, it's so prescriptive. It's so, it's so [00:38:50] Sarah: prescriptive and it's just like all this Yeah. Kind of masculine energy and Yeah. Spreadsheets and all. I'm like, it's just not for me. [00:39:00] But to hear you say, well, you can start it with the content and then start to optimize it. That, yeah, that feels really, really good. [00:39:08] So thanks for handing us, it's so [00:39:11] Meg: slip, it's so clear that I'm neuro divergent. Right. Like that there are all these rules and as, as an industry, it's very much a like linear approach to the way of doing things. And my brain is just not linear. Mm-hmm. And I don't want it to be linear. And there are a lot of rules out there that are like, Here, do this checklist, follow this plan, get these results, re improve on the results. [00:39:34] And I sit down to do the plan and I'm like, but I don't wanna, [00:39:38] Sarah: no, it's like, I'm a rebel. I don't wanna follow your, your silly [00:39:42] Meg: rules. Yeah. And like where is the space in that for inspiration? Where is the space in that? For intuition? Yeah. Yeah. Sometimes the best, the best content that you create is not the stuff that's in the plan. [00:39:53] It's the stuff that you stumble into because you're following your gut. Yeah. [00:39:59] Sarah: And we [00:40:00] talked earlier on, on your show about, you know, chat C p t and, and AI and all of that. Imagine now with how easy it is to just tell chat. C p t, write me a blog post St. Six steps for blah, blah, blah. And we're gonna have be bombarded while with all this like, inhumane, boring content that just feels like, you know, the same guy wrote it. [00:40:26] Um, and so imagine now, You showing up with your content. That starts from within. That starts from the heart, and sure. Once you posted it, you're gonna pay attention to some keywords, but it doesn't start with that. How different is that gonna feel? Right. To the reader? It's completely different. It really is. [00:40:47] Meg: Yeah. And that's what can set you apart, right? Yeah. That's where, that's where all of this empathy comes into play is right. You can sound like everyone else, but the thing that's going to set you [00:41:00] apart, the, and you, the thing that's going to make your quality matter more than someone else's quantity is your humanity, right? [00:41:10] Sarah: Yeah. Mm. That's a nice line, I think to end mic drop. Yeah. Wonderful. Well, this has been, this has been really joyful and fun. Thanks so much for hanging out. Please do tell people where they can get that really, really long. PDF that they need to download. [00:41:33] Meg: You don't have to go download it. You can just go browse around. [00:41:36] You don't have to. That's the other thing about me. I'm like, you don't have to do anything. I'm very like rebellious in nature. Um, if you would like to find out more, you can head over toLove@firstsearch.com. We have an SEO starter kit right there that can help you start to get at the I your head. [00:41:50] Wrapping around this idea of keyword research. You can check out our SEO website guide, which is that long. Forum guide of, you know, pop in wherever you are in the framework and [00:42:00] figure out where it makes sense to, uh, to optimize your website. Um, whether you're creating it from scratch or it's been up for years, there are steps in there that make sense based on where you are progressively. [00:42:11] Um, we also do have a podcast and you can come listen to Sarah on the podcast cause we just recorded that. Um, that is called the Social Slowdown Podcast, so you can find that on whatever podcast device you're listening to or social slowdown.com. [00:42:24] Sarah: Wonderful. I always have one last question, and that is, what are you grateful for today or this week? [00:42:30] Meg: I mean, today you and I had to push things around because my, my elder son has been struggling in school, and so the school actually brought in a clinically trained psychologist to observe him in class and help us come up with ways to support him both in the classroom and at home, and that's a really powerful thing. [00:42:50] Too. Now I'm getting a little choked up, but you know that feeling of, of. Having somebody that you care about, be seen and supported. Um, and for me, that's [00:43:00] a huge amount of gratitude of being, being supported as a parent and knowing that my kid's getting what he needs. [00:43:06] Sarah: Yeah. What a wonderful service that, yeah. [00:43:08] School is offering. [00:43:09] Meg: That's great. Yeah. And it turns out, um, it's occupational therapy. It's sensory, sensory inputs. So I'm like, okay, I guess we'll be doing more army crawls in the morning before you go to school. That's the answer to all of it. [00:43:22] Sarah: Thanks so much for sharing. Thanks for being here, Meg. And uh, yeah, we'll talk again, [00:43:27] Meg: I hope. [00:43:28] All right, talk to you soon, Sarah. Thank you so much. [00:43:32] Sarah: I hope you learned a lot in this episode, specifically how you can use empathy in our seo. I find that so empowering. Please have a look at me's work atLove@firstsearch.com, and check out me SEO starter Kit atLove@firstsearch.com slash. Start also check out Meg's podcast called The Social Slowdown, where I was a recent guest on and we [00:44:00] talked all things humane marketing. [00:44:02] If you are looking for others who think like you, then why not join us in the Humane Marketing Circle? You can find out more at humane.marketing/circle. You find the show notes of this episode@humane.marketing slash 1 63 on this beautiful page. You'll also find a series of free offers, such as my Saturday newsletter, the Humane Business Manifesto, and the free Gentle Confidence mini course, as well as my two books, marketing like we're Human and selling like we're human. [00:44:38] Thank you so much for listening and being part of a generation of marketers who cares. For yourself, your clients, and the planet. We are change makers before we are marketers. Now go be the change you want to see in the world. Speak soon.

The East Coast Bias boys react to the Warriors' dominant Game 2 win and check in on the updated series price (1:00). Then, Raheem shares tonight's The Hundred pick (8:00) and they give their leans for both Friday games (15:00). Finally, a quick weekend preview and giving Erik Spoelstra his flowers for this Miami Heat run (19:00). Hosts: John Jastremski, Joe House, and Raheem Palmer Producer: Mike Wargon Additional Production Supervision: Steve Ceruti Learn more about your ad choices. Visit podcastchoices.com/adchoices

Tom Bassam is joined by Sam Carp for a whiparound the week in sports industry news.  Talking points: Record attendances in the Women's Six Nations and Women's Champions League (1:24) Setting an example for others to follow (10:12) Where we're at after the third round of bidders for Manchester United (14:00) The fan influence on the takeover process (20:00) The Hundred changing course? (24:16) Gianni Infantino stands up for the value of the Women's World Cup (32:41)

Phil Walker, Jo Harman, Ben Gardner and Yas Rana dive deep into the Ashes trash talk after Stuart Broad declared the 2021/22 series ‘void' this week and Steve Smith arrived in England for his stint at Sussex with Ollie Robinson. There's chat about how England's stars are shaping up, the latest round of the County Championship and the possibility of The Hundred ceasing to exist as we know it. Away from the English game, the panel look back on a fiery week of IPL action, which saw tempers flare between a number of players - most notably Virat Kohli and Gautam Gambhir - after RCB's victory against LSG. Mark Butcher joins the show to discuss the future of The Hundred, IPL contracts for English players and Pakistan's World Cup chances, before special guest Isa Guha chats to Jo about guest editing the latest issue of Wisden Cricket Monthly. Get 20% off all items at wisden.com/shop, using code 'podcast20' The latest issue of Wisden Cricket Monthly is available now at https://wisden.com/shop/wisden-cricket-monthly-issue-67 The digital version of the magazine is also available for just £2 a month at https://pocketmags.com/wisden-cricket-monthly-magazine#5c1cd17fa0b05 Learn more about your ad choices. Visit megaphone.fm/adchoices

Daggers and Lyds are joined by Grace Scrivens to reflect on her experience leading England's Under-19s to the final of the T20 World Cup. She also discusses her ambitions to play in the senior side and her decision not to enter the Hundred Draft.

The ‘East Coast Bias' boys react to the Celtics evening out the series and discuss updated series prices (1:00). Then, Raheem shares his pick for The Hundred (10:00) and they all reveal their best bets for Game 2 of Lakers-Warriors (12:00). Hosts: John Jastremski, Joe House, and Raheem Palmer Producer: Mike Wargon Additional Production Supervision: Steve Ceruti Learn more about your ad choices. Visit podcastchoices.com/adchoices

Alison Mitchell, Jim Maxwell and Charu Sharma discuss the volume of short format cricket. While the Indian Premier League continues to flourish, there is speculation that the ECB could be about to axe The Hundred in the UK in favour of a more sustainable T20 competition. Cricket Australia have increased its salary cap in the Big Bash League to lure the top talent to the league, due to a number of overseas players quitting the league mid-season for the T20 tournaments in the UAE and South Africa. So how many competitions is too many? We hear from Australia and Sussex player Steve Smith on playing in the County Championship and whether he will change his style of batting in the Ashes. Plus we are joined by the first female member of ground staff to work at an international venue in England. Meg Lay works for Gloucestershire Cricket Club and tells us about the importance of getting more women involved in the game. Photo: Lewis Gregory and Luke Wood of Trent Rockets celebrates victory during the Hundred Final match between Trent Rockets and Manchester Originals at Lord's Cricket Ground on September 03, 2022 in London, England. (Photo by Alex Davidson/Getty Images)

Season 14, Episode 8: Nick Hoult from the Telegraph leads this show, after a huge news week in England that includes suggestions from the top of the ECB of abandoning the new format and league that they have spent the last few years arguing for. Other stories include England players becoming likely to refuse national contracts in favour of T20 franchises, and a masterful week of needling from Stuart Broad. Also this week, Kohli squares off with Gautam Gambhir to become a Champion of the Proletariat, Sri Lanka make history against Ireland, Nepal offers a mixed bag during its Asian Premier Cup win, Steve Smith arrives in Sussex, and the Rachael Heyhoe-Flint Trophy rolls on alongside the County Championship. Your Nerd Pledge number this week: 4.63 - Tim Andrews Support the show with a Nerd Pledge at patreon.com/thefinalword Find previous episodes at finalwordcricket.com Help our Edinburgh Marathon runners raise funds for the Lord's Taverners at bit.ly/eddiemarathon, or learn about other Tavs projects with bit.ly/tavssignup. Title track by Urthboy Learn more about your ad choices. Visit megaphone.fm/adchoices

 well, this show almost never got posted.  i got a little sidetracked with a hospital visit.  maybe we'll talk about it next week, maybe not.  but nonetheless, here it is, ready for you.  i would sit here and banter a bit and make some movie recommendations (Renfield.  But don't expect too much out of it.) but instead, i'll just post it and let the show speak for us.  you know the routine - you can find us at Spotify, PodBean, iTunes and Amazon  (just say 'alexa, play the latest apocalypse radio')!  use the rss feed link on the left... or CLICK HERE, O FAITHFUL LISTENER!! or right click back there, do a "save target as" and save the mp3 on your hard drive. and until next time - if you'd like to donate, donate here. otherwise, you can reach us at shaman@apocalypseradio.com and charlie@apocalypseradio.com .

The East Coast Bias boys start by recapping the 76ers' upset over the Celtics and share how to bet the remainder of the series (1:00). Then, they discuss whether Phoenix has any life left (14:00) and Raheem gives out tonight's The Hundred pick (34:00), before being joined by FanDuel TV's Michael Joyce to preview the Kentucky Derby (43:00). Finally they close the show with their best bets (58:00). Hosts: John Jastremski, Joe House, and Raheem Palmer Guest: Michael Joyce Producer: Mike Wargon Additional Production Supervision: Steve Ceruti Learn more about your ad choices. Visit podcastchoices.com/adchoices

Raheem shares his insights and the gambling odds for the Nuggets-Suns game on May 1. Host: Raheem Palmer Associate Producer: Stefan Anderson Production Supervision: Steve Ceruti Check out all of Raheem's best bets for The Hundred at theringer.com! Learn more about your ad choices. Visit podcastchoices.com/adchoices

God is Love. God is Spirit. God is Energy. God is Joy. God is Reflection. God is Letting In. God is Letting Go. God is always more than we think. What is the name for God most being called for in your life? Explore a hundred names for God and maybe even more.

Raheem shares his insights and the gambling odds for the Warriors-Kings and Heat-Knicks games on April 30. Host: Raheem Palmer Associate Producer: Stefan Anderson Production Supervision: Steve Ceruti Check out all of Raheem's best bets for The Hundred at theringer.com! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Stefan Engeseth is the dyslectic that became a researcher and author. We talk about Stefan's concept Sharkonomics. What humans and corporations can learn from sharks in thinking about particularly business and business strategy. Our conversation is wide ranging and we explore several different concepts from Stefans books as well as what happens when we start considering time in longer cycles than just with a mere 'human' lens. Enjoy this conversation! To connect with Stefan check out either the links above or his LinkedIn. Host: Amit Paul

Raheem shares his insights and the gambling odds for the Suns-Nuggets playoff series on April 29. Host: Raheem Palmer Associate Producer: Chris Sutton Production Supervision: Steve Ceruti Check out all of Raheem's best bets for 'The Hundred' at the ringer.com! https://www.theringer.com/nba/23663802/the-hundred-best-nba-bets-lines-odds-gambling Learn more about your ad choices. Visit podcastchoices.com/adchoices

The East Coast Bias boys start by reviewing what led to the Bucks' collapse against the Heat (1:00). Then, they preview Grizzlies-Lakers and Kings-Warriors, and Raheem shares tonight's pick for The Hundred (15:00). Finally, they run through the second-round series and reveal how they plan to bet each one (18:00). Hosts: John Jastremski, Joe House, and Raheem Palmer Producer: Mike Wargon Additional Production Supervision: Steve Ceruti Learn more about your ad choices. Visit podcastchoices.com/adchoices

Raheem shares his insights and the gambling odds for Celtics-Hawks Game 6 on April 27. Host: Raheem Palmer Producer: Mike Wargon Additional Production Supervision: Steve Ceruti Learn more about your ad choices. Visit podcastchoices.com/adchoices

Raheem shares his insights and the gambling odds for the Lakers-Grizzlies, Knicks-Cavaliers, and Heat-Bucks games on April 26. Host: Raheem Palmer Associate Producer: Stefan Anderson Production Supervision: Steve Ceruti Check out all of Raheem's best bets for The Hundred at theringer.com! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Things just keep on making sense folks! We say goodbye to a beloved character, Gabe goes rogue and RusselBruh starts a holy war. Patreon: https://www.patreon.com/Gofloatpod Insta: https://bit.ly/2IHgNIt Twitter: https://bit.ly/2H337qu Theme song: Severe Tire Damage by Kevin MacLeod: https://bit.ly/2ICU0h2  Logo Design by Tori Russell: https://torirussell.com/

The East Coast Bias boys react to Jimmy Butler's epic Game 4 performance (1:00), before discussing which team down 3-1 has the best chance to mount a comeback (16:00). Then, they update their Warriors-Kings picks (31:00), Raheem reveals tonight's bet for The Hundred (42:00), and they try to figure out why Will Levis's odds to be selected first have improved so much (46:00). Finally, they preview what the Jets will look like with Aaron Rodgers (51:00) and give out some picks for Wednesday's games (52:00). Hosts: John Jastremski, Joe House, and Raheem Palmer Producer: Mike Wargon Additional Production Supervision: Steve Ceruti Learn more about your ad choices. Visit podcastchoices.com/adchoices

Raheem shares his insights and the gambling odds for the Lakers-Grizzlies and Heat-Bucks games on April 24. Host: Raheem Palmer Associate Producer: Stefan Anderson Production Supervision: Steve Ceruti Check out all of Raheem's best bets for The Hundred at theringer.com! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Hundred and oneth, death or eternity, geriatric dancing, and how do you insert an tampon? Observation expert, knocking the top off it, front tuck protocols, and also out of the shell peanuts.  

In what was supposed to be a long overdue podcast with just our hosts, some of our friends had other ideas of their own! It's been almost a year since Charlie MaSheen has had Hundred Round Kado on the pod and like always, The Godfather brings some friends with him to talk about what they going on. This time he came with the creator of the Boston Verzuz platform, A1, and his opponent in the upcoming event on April 29th– the hard spitter King Ace D'General! They also came through with Hood Newz & fellow rapper P-Nut. This impromptu conversation had wayyyy too many layers for us to break down so you just gotta TAP IN‼️ Join Charlie MaSheen, Shanelle Shanté & KASH as they hosted a Kado-led podcast with lots of laughs, more info on King Ace D'General since he's been released, the future of Boston Verzuz, and SO MUCH MORE!! King Ace also wrapped up the episode with some pain-filled and hard-hitting bars for his #RedCupsAndRap freestyle! THIS IS ONE YOU DONT WANT TO MISS OUT ON‼️‼️‼️#CWTFBradio #ChooseWhatTheFutureBrings #CWTFB #BlackCultureThroughMusic #Boston #Podcast #BostonPodcast #BlackPodcast #MusicPodcast #BostonMusicPodcast #CharlieMaSheen #KASH #ShanelleShante #BostonRap #NewEnglandHipHop #HipHopCulture #BostonCulture #BostonHipHop #DopeBlackPods #YoutubePodcasts #TheGarageMedia #TheSoundLab #TheSoundLabStudiosCHECK OUT ALL OF OUR CONTENT:http://www.linktr.ee/CWTFBradio

Over the weekend, downtown Chicago turned into a chaotic scene as several hundred teenagers went on a rampage, causing mayhem and destruction throughout the city. The young delinquents, primarily African-American, targeted Millennium Park and the Bean, causing significant damage and leaving city officials scrambling to assign blame. While some authorities argue that the teenagers are simply lacking opportunities and parental guidance, others criticize the city's leadership for their lenient policies on crime, drugs, and homelessness.As the weather warmed up, the teens took advantage of the balmy conditions and used the city as their playground. A total of 15 arrests were made, and two people were shot in the area on Saturday evening. The public is now left wondering who is to blame for this outbreak of violence: the police, the parents, or the city's political leadership?Critics have pointed out that other kids, who are also facing adversity, manage to overcome their circumstances and find a way to succeed. They argue that blaming a lack of opportunities only serves as an excuse for criminal behavior. As summer approaches, Chicagoans brace themselves for more incidents of this kind and question whether the city's leadership will take effective action to prevent further chaos.Support the showSign Up For Exclusive Episodes At: https://reasonabletv.com/LIKE & SUBSCRIBE for new videos every day. https://www.youtube.com/c/NewsForReasonablePeople

You're telling me they made a HUNDRED of these?! Wikipedia entry for Adventures in Babysitting (2016)

Raheem shares his insights and the gambling odds for the Warriors-Kings game on April 23. Host: Raheem Palmer Associate Producer: Stefan Anderson Production Supervision: Steve Ceruti Check out all of Raheem's best bets for The Hundred at theringer.com! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Let's be honest, very few of us thought Hundred Reasons would make music again. Most of us also didn't expect Glorious Sunset to be their best record yet, and easily one of the stand-out rock albums of 2023.  No-one thought they'd come on a podcast of such little merit. Join us as we sit down with bassist Andy Gilmour, pre-release, and take a nostalgia trip through video rental stores, minidisc players, Leeds Festival and Top of the Pops. Internet banking phishing scams, Spotify royalties and, at some point, music are also discussed. Can you imagine. In one of the greatest moments in music interview history, 5-year-old Logan asks Andy a question which requires him to dig into the very essence of his soul: "Cheese string or Babybel?" An explorative journey into 'active' and 'passive' cheeses then begins.To warm you up (or turn you off), we chat about mundane superpowers, hangovers and whether patio furniture is an appropriate anniversary present. 

Maga Hundred talks to us about his singles Without You and Up Again. After locking his home turf in New Jersey, we might see him in Atlanta at the popular Gal Farm Thursdays or Sunday's Rum Punch Bruch.

Raheem shares his insights and the gambling odds for the 76ers-Nets playoff game on April 22. Host: Raheem Palmer Associate Producer: Chris Sutton Production Supervision: Steve Ceruti Check out all of Raheem's best bets for 'The Hundred' at the ringer.com! https://www.theringer.com/nba/23663802/the-hundred-best-nba-bets-lines-odds-gambling Learn more about your ad choices. Visit podcastchoices.com/adchoices

In today's episode, we have our special guest Craig Curelop went from a net worth of negative $30,000 to being financially independent in just 2.5 years. Now, with his financial independence, he has fun building a team of investor-friendly real estate agents at The FI Team, helping others achieve financial independence as he did. What's the secret? Tune in to the full episode, reveal his process, and enjoy! Key Takeaways: 2:16 Get to know Craig Curelop | The FI Team (@thefiguy) 4:26 Hundred deals in 1st year in real estate — Craig's process behind it.  6:39 Key attributes that real estate agents need to know when working with investors.  8:51 Craig's why being an investor-friendly agent? 10:27 What is Craig's ideal client profile?  13:56 How Craigs educate his clients 18:11 Why did Craig Join eXp Realty? 21:58 How Craig manages his multiple teams? 23:15 Reveal what is next with Craig Curelop 30:58 Keep buying... Keep buying 32:04 Connect with Craig ---- The Arizona Real Estate Investors Association provides its members the education, market information, support, and networking opportunities that will further the member's ability to successfully invest in Real Estate. Join AZREIA here. Is a Career in Real Estate Right For You? Take AZREIA's Real Estate Investing Entrepreneurial Self-Assessment at  

Freshly divorced, psychologist Dr Angela Ahola decided to take dating to the next level. After going on 100 dates, here is what she learnt about finding love.

The East Coast Bias boys recap Thursday's games, including Raheem's miracle Sixers cover (1:00). Then, Raheem reveals tonight's picks for The Hundred (14:00), they share their favorite bets for Friday night's games (18:00), and close the show by taking an early look at Saturday's games (24:00). Hosts: John Jastremski, Joe House, and Raheem Palmer Producer: Mike Wargon Additional Production Supervision: Steve Ceruti Learn more about your ad choices. Visit podcastchoices.com/adchoices

Molly Fisk writes, coaches, and teaches writing in California's Sierra Nevada foothills.

Download the Volley.FM app for more short daily shows!

JJ and Raheem begin by recapping the Wednesday games (1:00) before Raheem shares today's pick for The Hundred (6:00). Then they give their thoughts on PHI-BKN (8:00), SAC-GSW (11:00), and PHO-LAC (16:00), sharing their favorite bets along the way. Hosts: John Jastremski and Raheem Palmer Producer: Mike Wargon Additional Production Supervision: Steve Ceruti Learn more about your ad choices. Visit podcastchoices.com/adchoices

Daggers and Lyds are joined by Tash Farrant who discusses her recovery from a stress fracture of the back, how much she is looking ahead to The Hundred with Oval Invincibles, and sings the praises of women's boxer shorts!

Raheem shares his insights and the gambling odds for the Bucks-Heat, Nuggets-Timberwolves, and Grizzlies-Lakers games on April 19. Host: Raheem Palmer Associate Producer: Stefan Anderson Production Supervision: Steve Ceruti Check out all of Raheem's best bets for The Hundred at theringer.com! Learn more about your ad choices. Visit podcastchoices.com/adchoices

 we're taking a week off next weekend (april 23), so i'm posting this one midway thru the week so it won't be too long between shows.  other than that, things are rolling along as normal.  new one is ready to grab, so grab.  you know the spiel - you can find us at Spotify, PodBean, iTunes and Amazon  (just say 'alexa, play the latest apocalypse radio')!  use the rss feed link on the left... or CLICK HERE, O FAITHFUL LISTENER!! or right click back there, do a "save target as" and save the mp3 on your hard drive. and until next time - if you'd like to donate, donate here. otherwise, you can reach us at shaman@apocalypseradio.com and charlie@apocalypseradio.com .

Having ADD or ADHD is a gift, not a curse. Hear from people all around the globe, from every walk of life, in every profession, from Rock Stars to CEOs, from Teachers to Politicians, who have learned how to unlock the gifts of their ADD and ADHD diagnosis, and use it to their personal and professional advantage, to build businesses, become millionaires, or simply better their lives. I wanna give a shout out to Skylight Frame, the official Skylight frame. They are sponsors of this episode of Faster Than Normal. Let me tell you about Skylight! So I have a daughter, you all know, her name is Jessa, she's nine. Jessa, like any nine year old, doesn't really do what I tell her to do until I say it like 4, 5, 6, 18, 54 times. And the problem with that is that when your ADHD, you're kind of forgetful to begin with. So Jessa sits there and I tell her, Jessa, change Waffles' pee pads, my dog right? [@petersdogwaffle on INSTA] Changes defense. Okay, Dad. And she goes right back to Roblox. And then two times later, Jessa change Waffle's pad? Goes, okay, Dad goes right back to robots. And by the fourth time, I've forgotten about it. She's forgotten about it. Waffle doesn't get his pee pad changed. No one's happy. And the house smells. So Skylight Frame eliminates that. It is a essentially a calendar. It's calendar with pictures. It sits on your wall, it connects to wifi, it connects to your Google calendar, and it adds your chores. So I tell Jessa say, Hey, Jessa before you leave for school, before you get in your iPad to play Roblox, before you go to school, are all your chores done? Are they green on the board? She looks. Now I gotta change Waffles pads. Change the pads, comes back. Click. Not you waffle. I, I know you heard your name, but I'm actually not talking about you. I'm doing, doing a podcast. He click, she clicks on the, click it on the, on the chore, it goes away. When all her chores are done, she gets her iPad, everyone wins. It makes life so much easier. It is unbelievable. It's a 10" inch touchscreen display. It's digital, it's gorgeous. You put all your photos in from your photo album, you can send 'em all there. And when it's not in calendar mode, you get a beautiful display of all the pictures. Totally worth it. And as always, thank you Skylight for sponsoring this episode as well as many others of the Faster Than Normal Podcast.  https://www.skylightframe.com Discount Code:  PeterShankman for 10% off, up to $30 off. Roni Weiss is the Executive Director of Travel Unity, a 501(c)(3) nonprofit focused on increasing diversity in the world of travel through individual and community empowerment.  Roni was born in Long Island, New York and grew up in Snohomish County, Washington, north of Seattle.  At the age of 10, Roni began attending Edmonds Community College (now Edmonds College), receiving his Associate's of Arts and Science with Honors at the age of 12. He graduated from Lynnwood High School at the age of 15, then attended the University of Washington, receiving double Bachelor's of Arts degrees in Drama and English at the age of 18. Through years of world travels, Roni visited 70+ countries, including every country in Europe, six of seven continents, and taught English in Italy, France, Taiwan, and Chile, both to youth and professionals. In 2011, Roni founded RW Social, a marketing and consulting company for the travel industry and nonprofits. From 2011 to 2016, Roni worked with Africa Travel Association (now Africa Tourism Association), assisting with and speaking at ATA's events in NYC, DC, and multiple African countries. In 2013, RW Social launched the New York Travel Festival, an event focused on innovation and sustainability in the world of travel, which served as the genesis for Travel Unity, where he now serves as Executive Director. Roni lives in Westchester County, NY with his partner, Lauren, and their four children. Today we learn how travel is changing for all people including the Neurodiverse, and about some things we can do to help move forward. Enjoy! 00:40 - Thank you so much for listening and for subscribing! 02:40 - “DEI” is a term used often in this interview; it represents: Diversity, Equity, Inclusion 02:48 - Welcome and introducing Roni Weiss! Ref:  Africa Tourism Association, RW Social, Travel Unity, NewYork TravelFest  04:36 - So how do you go to college at age 12, and then high school at age 15?! 06:10 - Ref:  Saved By the Bell 07:00 - What made you focus on diversity in Travel, specifically?  Ref: Monica Drake 09:00 - Talk about diversity and travel. What you think can be changed, what has been changed, what needs to be changed?  Ref:  Travel Unity 10:45 - “Local and regional travel is as meaningful and you don't have to pay as much to do it” 10:52 - On tourism management, workforce, visitor-ship, community impact and representation 12:20 - Talk about Neurodiversity and Travel? What are you working on in that venue? 12:50 - Roni on his ADD diagnosis and in what ways it has played a role in his career! 13:01 - On being physically in pain due to boredom 14:00 - About how all people fit multiple ‘things'! 15:00 - On the ‘well, you don't look sick' stereotype 15:51 - On the importance of good listening, universal inclusion, empathy, and respect. 17:10 - How do people find out more about you?  Web: www.TravelUnity.org  Roni@travelunity.org Socials: @TravelUnity on Twitter  INSTA  Facebook and Roni is on LinkedIN and all of his info in also on his website here: http://roniweiss.com 18:00 - We are thrilled that you are here and listening! ADHD and all forms of Neurodiversity are gifts, not curses. And by the way, if you haven't picked up The Boy with the Faster Brain yet, it is on Amazon and it is a number one bestseller in all categories. Click HERE or via https://amzn.to/3FcAKkI My link tree is here if you're looking for something specific. https://linktr.ee/petershankman 18:19 - Faster Than Normal Podcast info & credits. Guys, as always thanks so much for subscribing! Faster Than Normal is for YOU! We want to know what you'd like to hear! Do you have a cool friend with a great story? We'd love to learn about, and from them. I'm www.petershankman.com and you can reach out anytime via email at peter@shankman.com or @petershankman on all of the socials. You can also find us at @FasterNormal on all of the socials. It really helps when you drop us a review on iTunes and of course, subscribe to the podcast if you haven't already! As you know, the more reviews we get, the more people we can reach. Help us to show the world that ADHD is a gift, not a curse! — TRANSCRIPT via Descript and then corrected.. mostly somewhat:  [00:00:40] Peter: Hey everyone, Peter Shankman. Welcome to Faster Than Normal. Another episode. Thrilled that you're here. As always, it's a Monday morning in New York City; recording Day as always for the podcast. What a lovely day outside. I think we're finally, finally hitting Spring! Of course now that I said that we'll probably have eight inches of snow by Thursday but it's still a beautiful blue sky day. I just came in from outside and it's, it's nice. It's a little chilly, but we're getting there. Guys… we made it through another winter! I wanna give a shout out to Skylight Frame, the official Skylight frame. They are sponsors of this episode of Faster Than Normal. Let me tell you about Skylight! So I have a daughter, you all know, her name is Jessa, she's nine. Jessa, like any nine year old, doesn't really do what I tell her to do until I say it like 4, 5, 6, 18, 54 times. And the problem with that is that when your ADHD, you're kind of forgetful to begin with. So Jessa sits there and I tell her, Jessa, change Waffles' pee pads, my dog right? [@petersdogwaffle on INSTA] Changes defense. Okay, Dad. And she goes right back to Roblox. And then two times later, Jessa change Waffle's pad? Goes, okay, dad goes right back to robots. And by the fourth time, I've forgotten about it. She's forgotten about it. Waffle doesn't get his pee pad changed. No one's happy. And the house smells. So Skylight Frame eliminates that. It is a essentially a calendar. It's calendar with pictures. It sits on your wall, it connects to wifi, it connects to your Google calendar, and it adds your chores. So I tell Jessa say, Hey, Jessa before you leave for school, before you get in your iPad to play Roblox, before you go to school, are all your chores done? Are they green on the board? She looks. Now I gotta change Waffles pads. Change the pads, comes back. Click. Not you waffle. I, I know you heard your name, but I'm actually not talking about you. I'm doing, doing a podcast. He click, she clicks on the, click it on the, on the chore, it goes away. When all her chores are done, she gets her iPad, everyone wins. It makes life so much easier. It is unbelievable. It's a 10" inch touchscreen display. It's digital, it's gorgeous. You put all your photos in from your photo album, you can send 'em all there. And when it's not in calendar mode, you get a beautiful display of all the pictures. Totally worth it. Up to 30 bucks off with code: PeterShankman at www.skylightframe.com .And as always, thank you Skylight for sponsoring this episode as well as many others of the Faster Than Normal Podcast . Alrighty, we have a fun guest today. Roni Weiss is the Executive Director of Travel Unity, a 501c nonprofit focus on increasing diversity in the world of travel through individual and community empowerment. I love that. I love when diversity is increased in any capacity, but travel is something you really don't think about. And when I booked you, Roni when I, when I got in touch with you and realized, Hey, I should get you on the podcast on my next flight, I looked around. And I was sitting in business class and was pretty much surrounded by white, middle-aged guys like myself. And that was interesting. That was the first time, I'll admit, that was the first time in my 20 something years of travel I actually looked and noticed. So you've, you've, if nothing else you opened my mind, at the age of 10, Ronnie began. At the age of 10, mind you; hear me, 10. Roni began attending Edmunds Community College, received Associates of Arts and Science with honors at the age of 12. Then he graduated from Linwood High School, laid a little backwards there at 15, and then went to the University of Washington, receiving a double Bachelor of Arts degree in job in English at the age of 18. So it's shame that he's really such a non-starter, really done nothing. He's, he's only visited 70 countries, including every country in Europe, six of the seven continents, and he's taught English in Italy, France, Taiwan, and Chile; both to youth and professionals. In 2011, he found an RW Social and marketing consulting company for the travel industry. From 2011 to 16, he worked with Africa Travel Association, now Africa Tourism Association. I think we have a very, very close mutual friend in that. And then we as in the assists with and speaks at a t a events in New York to see local African countries. In thousand 13, he launched the New York Travel Festival and event Folks in Innovation, sustainability in the world of travel, which served the genesis for travel unity, where he now serves as executive director and he lives in Westchester. He has a wife and four children, so pretty awesome. Roni, welcome. [00:04:33] Roni: Thank you. Thanks Peter. It's good to chat with you.  [00:04:35] Peter: So how the hell do you go to college at 12 and then high school at 15, then college get. 15. What the hell, dude?  [00:04:41] Roni: So I was in the challenge program, the, the gifted program in elementary school. So they, they bussed us to another place and it wasn't clear where I would go to middle school. So we looked into different options. We, we vi my mom and I visited the principal at the local middle school and my mom is immensely obsessed with education. She still is getting master's degrees and such in her. Now in her 60's. So when we went there, the principal said that middle school's about socialization, not education and she didn't like hearing that. So meanwhile, I was in sixth grade with, with a guy who said he was taking community college classes and I said, You know, I, I, I, I think I'm smarter than him, so why don't I just do that? So my parents being the sort of pushy Jews that they are went and talked to the the people who were running the community college were like, what would it take to, to get our kid in? And they're like, well, he needs to prove he can do it. So take this assessment test and I did, and at first I needed to get the approval of every teacher whose class I was in. And yeah, I started the summer after sixth grade. At the age of 10. I got really involved in the electronic music department there and for my mom, her focus was, Hey, move on to to university after this. But meanwhile, I had grown up on Saved by the Bell and everybody said like, you shouldn't miss high school. It's the best experience of your life. So I'm like, okay, why don't I go and do that? So after three years of community college, including getting associates, I went to high school and it wasn't the best experience in my life, but what it did serve as was kind of a buffer because university was one of, if not the best experience of my life, being there from 15 to 18 was perfect for me. So, you know, people treated me like their younger brother and, you know, I, I got live in the dorms and that was, that was amazing. So had I gone to university starting at 13, I wouldn't have had that experience that I got to have. [00:06:45] Peter: That's very cool. Now tell us about, so diversity came early for you in life, and what made. I mean, you were working in the travel industry already, and so was it just a natural switch to say, There's no diversity here. I mean, you, so you think travel and you think travel is a worldwide thing, and I don't think anything constitutes diversity more than like worldwide. [00:07:08] Roni: Yeah. I, I, the thing was, as you mentioned, I, I started that event New York travel festival and we were already trying to talk about things that I didn't see being discussed as much except in certain circles. So sustainability, you know, in theory is something everybody should care about, especially if you look at it at, its kind of root of what does it mean to sustain something. It means to keep it, every business should wanna keep itself going. So sustainability and storytelling and innovative ideas in tech, I wasn't seeing it necessarily as, as mainstream. So in 2015 we had a session at the festival called Traveling While Black, and it was all black women and it was at the New York Times building and moderated by Monica Drake, who's a black woman editor at the Times. And it was clear that this wasn't being discussed. And like you, when you mentioned the business class thing, I started being aware.. And it's interesting cause people like; how has this changed in recent years? And I think representation, not necessarily in the traveling public, but marketing has changed and that's kind of a problem. But years ago I would see a financial services ad, and it would be a mixed race couple with a, a banker in a wheelchair, and then the next Ad you'd see would be a destination or a property or whatever, where everybody who was traveling was white and everybody who was serving them was a person of color. And I, I, on that side I just became aware and from the work with Africa Travel Association, from talking to black colleagues who were who felt marginalized in the industry and in their own travels. And then on the other side, I'd been working with young people for many years. So the idea that I had been around all these folks through the event I was running through doing content creation, et cetera, that people get all this value for tra from travel and as we've already noted, not everybody has those opportunities. Right.  [00:09:02] Peter: That's very true. And so tell, talk about, you know, not to dive right in, but talk about diversity and travel. Talk about what you think can be changed, what has been changed, what needs to be changed, so,  [00:09:14] Roni: When it comes to the work we do, we we're doing two things in Travel Unity. One is getting individuals, especially young people, to see travel is something they can do no matter who they are in a career path. Because I, no offense to you or anybody who else who takes business class, but a lot of folks aren't gonna be able to afford that.  [00:09:32] Peter: Oh, I can't afford 'em, my clients afford it. I can't afford it to save my life, let's not.. Let's be honest.  [00:09:36] Roni: So, so, but, but my, my point there is that, that that's the vision a lot of people have of what travel is; of like, oh, I have to spend, you know, all this money and spend, go to this fancy hotel and, you know, all of that. Or that they have to get a job where They're a consultant and somebody else is paying for it. Right. However it is, there's this perception, but the reality is, you know, you, you and I both live in New York state and when I went up to Watkins Glen State falls a few hours upstate, I was personally offended. Cause like I'm like, this is an amazing spot that people would be Instagramming the hell out of it if they were overseas and they'd go out of their way and they'd be on the plane and they'd take their selfies on it, and then they'd go to that one thing and that would be the thing. But because it's in New York state, people don't necessarily seek it out as much, and that's part of the problem. And in the city, obviously in New York City, there's so much cultural experiences that you can have. When I was in Flushing Chinatown, after I had visited China, I'm like, I feel like I'm in China again. Yeah, so to be able to have these experiences of culture, nature, et cetera, you can do it without even taking a plane. And that's one of our big focuses that local and regional travel is as meaningful and you don't have to pay as much to do it. So that's on one side. On the other side we have our d e I standards for travel and tourism, which we developed with a lot of people back in 2020. And those are focused on the three different ways that a visitor facing organization. So any company, museum, destination, whatever it is that's trying to bring visitors in. What are the three different ways they deal with people? So management and workforce, the people who work there visitorship, the visitors, and then community impact. So what we're trying to do is make sure that voices are being heard, that things are being processed, and that's one of the biggest. Things that I've discovered over the past few years is that we have, you know, the culture wars and all these discussions around things, but a lot of this real core diversity, equity, and inclusion work. Yes, the identities and the communities are important for a variety of reasons, historical and present. But some of it is literally just if a visitor fills out. A complaint form or a, you know, a, a wonderful compliment. Are you doing anything with it? Right? Are you doing with a, doing anything with the information you're getting? And are you listening to all the different kinds of people who are giving you feedback and information? Because a lot of time that just gets lost in the mix, and then people don't feel like they're being heard. They don't feel like they belonged. And at the very least, it's neutral, if not negative. Whereas if you actually had processes in place, it could be positive.  [00:12:14] Peter: Yeah. Makes a lot of sense. I gotta ask the question based on this podcast, which it is, talk about neurodiversity. Are you, are you approaching that at all?  [00:12:22] Roni: So I, for you already mentioned the, the ADD stuff. It's where, one of the things that I usually mention at the the top of this, because the things about identities is they're not monoliths. Right? Exactly. Exactly. Having ADD, OR ADHD,, you might be able to draw broad strokes about the things that you always talk about, about the chemical side of things, and I'll tell you in terms of my own sort of trajectory, first. You know, I was diagnosed and I think based off of the education path, anybody who themselves is ADD, ADHD or knows people; could see how, huh, yeah, that probably sounds like who Roni is. At a certain point I felt like I had outgrown it, and what I realized was it was kind of the opposite. I had completely structured my whole life around never being bored, right? That I was always going somewhere new. I was always having constant stimulation. And now that I'm more settled than having, you know, more of a, a regularish kinda role, I'm more aware of how different I am than neurotypical people. And how I just, I literally cannot stand being bored. It physically pains me. And you know, I will be sitting there and there will be a session of some kind, a speaker, and if I can't take it, I'm gonna go nuts. Whereas other people, they can manage to get their way through. So the idea in and of itself that neurodiversity is a part of of this is when we're talking about diversity, we're talking about all the different aspects of identity community that makes some of these concerns, needs, et cetera, different. I think one of the unfortunate things sometimes, and I understand why it's the case, but is, is that there ends up being a fixation on, on race and ethnicity in this work. And the thing about that is it, it, it loses sight of things. If you were focused on getting more black or Hispanic or Asian or whatever it is, people into space, that's fine if that's your focus. But don't say you're doing diversity, equity, and inclusion broadly if you're not looking at the identities broadly because there are disabled black people , there are gay, bisexual, Hispanic people, et cetera. And I think that's one of the things that ends up being, being lost in all this, is that idea of intersecting identities. That if you're saying that somebody is just one thing, there are two problems with that. One is they're not, they're multiple things. And also it suggests that everybody's experiences within that identity are all the same. And that's not true either.  [00:14:50] Peter: Think one of the interesting things also is the fact that that which is not visible is often not talked about. Right. And, and you know, you hear this from people who have diseases that, that start off with a conversation of, well, you don't look sick. You know, and you have sort of the same thing in d e i in the respect that, you know, I, other than the fact that I probably need to lose 20 pounds, I look like a perfectly normal 50 year old. Right. I, I actually guess the fact that I need to lose 50 pounds makes me even more of a nor perfectly normal 50 year old. But, but you know, the, the fact that my, what you don't see is that my brain is racing a million miles an hour, and I've had to do 15 things this morning to keep it in check, right? And, and that, and because it's not visible, it's easy to overlook and it's easy to ignore. And I think that d e I needs to be, you know, needs to focus on.  [00:15:34] Roni: I think that, you know, this comes down to, to the empathy and the awareness thing. I, I'm a big fan of the concept of neutral ignorance. That there are just things you don't know because you haven't experienced them. And as you said, if you're not seeing them at all, then how are you going to, to be aware of them? Which is why it's so important for people to be listening to other people's stories and to, it's one of the first things that we have in our individual pledge, which is just the recognition that different people have different lives and have different experiences, and that's one of the biggest problems that I see overall, you know, if I, if I make this a little more political, is that on, on the sort of stereotypical left wing side, you have people who, who get kind of absorbed in their feelings of guilt, which makes it about them. If you go to the kind of stereotypical right wing side, it's like, well, I, you know, didn't grow up with money and whatever; it's like yeah, nobody's saying you didn't have problems growing up. The point is that different people have different things and you need to be aware of that, and it needs to come from empathy. It needs to be you seeing what it's like in other people's shoes and trying to make the results, the outcomes better for everybody as much as possible. And if you're fixating on yourself and your own experiences in any way, that's not about other people, and that's not what this work is either.  [00:16:52] Peter: Hundred percent. Hundred percent. Tell me how people can find you, because I think that this is,.. First of all, we're out of time, so I wanna have you back. That goes without saying. But tell me how people can find you. I mean, the, the, the premise of travel unity is something that's only gonna obviously grow. Right, and I'm, I'd be curious if we talk again or we will talk again to learn how it's being embraced by the travel world as a whole. But how can be able to find you for now?  [00:17:15] Roni: So, Travel Unity is at www.TravelUnity.org. You can email me, Roni at travel unity.org. You could find me on LinkedIn in, various places, but yeah, always happy to talk to folks. You know, it's an interesting sort of world that, that we're in with Travel Unity. As you said, it's already sort of growing, so the more folks we have who are interested in what we're doing, always happy to talk to them. [00:17:37] Peter: I love seeing d e i being included in all different categories. I think it's wonderful. Roni, thank you so much for taking the time. Really appreciate it. Guys, check out what Roni Weiss is doing at Travel. Unity. I think you really like it. Thank you for listening as always. The new book, The Boy with the Faster Brain, is selling like hotcakes on Amazon. Still it hit number one in this category. It's still there, I think. I am speaking at schools, I'm speaking at colleges, I'm speaking at businesses. As always, if any of you would like to have me there, I will do it for books! So buy books, get me to speak. That works for college and for universities and schools. That doesn't necessarily work for businesses but we'll figure something out. Shoot me an email, peter @shankman.com. Either way thrilled that you guys are listening. Thank you so much for taking the time. We will see you next week. Stay safe. Stay healthy. Bye-bye. — Credits: You've been listening to the Faster Than Normal podcast. We're available on iTunes, Stitcher and Google play and of course at www.FasterThanNormal.com I'm your host, Peter Shankman and you can find me at shankman.com and @petershankman on all of the socials. If you like what you've heard, why not head over to your favorite podcast platform of choice and leave us a review, come more people who leave positive reviews, the more the podcast has shown, and the more people we can help understand that ADHD is a gift, not a curse. Opening and closing themes were composed and produced by Steven Byrom who also produces this podcast, and the opening introduction was recorded by Bernie Wagenblast. Thank you so much for listening. We'll see you next week! 

The East Coast Bias boys share their updated thoughts on every playoff series, starting with GSW-SAC (1:00). Then, they discuss whether the Lakers can win the West (15:00), share how to bet the Sixers and Bucks (27:00), and talk about why Denver is undervalued (39:00). Finally, Raheem reveals today's bet for The Hundred (44:00) and the guys close with best bets for Tuesday night's games (49:00). Hosts: John Jastremski, Joe House, and Raheem Palmer Producer: Mike Wargon Additional Production Supervision: Steve Ceruti Learn more about your ad choices. Visit podcastchoices.com/adchoices

We have finally made it - the big 200. The TCB boys raise the bat once again to celebrate this momentous milestone, the highly coveted double hundred. Strap in as the boys self indulge to the highest degree in our longest episode yet. To begin proceedings, Ro recounts his calamitous experience at an opera which can only be described as a series of unfortunate events (not related to Lemony Snicket). Sen then can't help himself and mentions the Dalai Lama's unfortunate week who's only crime was giving a little boy a good time.Our game this week is “Whomst Line Is It Anyway?” a fun guessing game where Sen presents the boys with a no context TCB quote taken anywhere from Episode 101 to 199 and the boys must guess who said the quote.Finally to end this celebratory episode, #AskTCB is back as we asked the listeners to submit any questions to us to answer. We received a wide array of questions, from questions about the podcast itself including biggest blow ups and worst episodes to deeper more philosophical questions such as which animals should be nerfed, what the best Fortnite weapons are and are brown men at the bottom of the food chain when it comes to dating?Also this week: Adama Traore, sucking tongues, silverback gorillas and Mukesh Ambani.Segments this week:The Logue: Tired of reaching around each other (at least on the podcast), the boys have instead decided to reach around the week's news stories, events and viral trends.Whomst Line Is It Anyway?: The boys are given an old TCB quote with no context and must work out who said it.#AskTCB: Listeners write in, the boys try their best to answer their questions.___________________________________________________________FULL PODCAST EPISODES

The Cybercrime Magazine Podcast brings you daily cybercrime news that airs each day on WCYB Digital Radio, the first and only 7x24x365 Internet radio station devoted to cybersecurity. Our host keeps you on the cutting edge of cyber with a rundown of the latest cyberattacks, hacks, data breaches, and more. Don't miss an episode! Airs every half-hour on WCYB and every day on our podcast. Listen to today's news at https://soundcloud.com/cybercrimemagazine/sets/cybercrime-daily-news

Raheem shares his insights and the gambling odds for the Nets-76ers and Warriors-Kings games on April 17. Host: Raheem Palmer Associate Producer: Stefan Anderson Production Supervision: Steve Ceruti Check out all of Raheem's best bets for The Hundred at theringer.com! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Raheem shares his insights and the gambling odds for the Lakers-Grizziles game on April 16. Host: Raheem Palmer Associate Producer: Stefan Anderson Production Supervision: Steve Ceruti Check out all of Raheem's best bets for The Hundred at theringer.com! Learn more about your ad choices. Visit podcastchoices.com/adchoices