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With all the information law firms take in every day, it can be difficult to keep track of the numbers, who's communicating with whom and much more. Mike Mellor, Founder and President of 742 Advisors, joined the show to discuss how firms can improve their information-gathering processes, which will in turn help attorneys when it's time to pitch clients. One key is creating a centralized database to reduce having to log the same info again and again, but that's not all! Tune in to learn more.
I'm a rare consultant who thinks like an in-house CMO, not only ideating and developing processes and systems, but also implementing them within your cultural guardrails. Whether you prefer a "to-do" list as a project deliverable or want someone to build, design, and implement the entire solution for your business, I treat your valuable money and resources as though they were my own. ---------------------------------------- This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ www.theplacementclub.com Links: https://www.linkedin.com/in/michaelmellor/ https://742advisors.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Mike Mellor is President and Founder of 742Advisors.With over 20 years of experience in marketing and business development for professional services firms, Mike recently launched a legal marketing consultancy called 742advisors which is focused on helping smaller and midsize firms to improve their bottom line.He is passionate about reducing marketing bloat and waste, implementing strategic plans, supporting business development efforts, creating referral relationships, and leveraging my expertise (and network) to earn market share for my friends and clients.Connect with Mike on LinkedIn: https://www.linkedin.com/in/michaelmellor/Visit 742Advisors: https://742advisors.com/On This Episode, We Discuss…Transforming Small and Midsize Firms' Marketing Processes How Law Firms Can Use Internal Data to Their AdvantageWinning Clients in a Competitive MarketCRM systems
Pathos in preaching and why it's so important for preachers to look after their voice.
Join David Ackert in this episode of the Market Leaders podcast as he speaks with Mike Mellor, the Chief Marketing and Business Development Officer at Pryor Cashman LLP. Mike's extensive experience in professional services marketing informs his insights on the importance of industry-focused go-to-market strategies, client-centric language, and tactical execution involving market analysis and creative alliances. Discover how Mike's firm leverages data to plan engaging events and webinars, earns partners' trust through data-driven decision-making, and how Mike's obsession with data trends fuels real-time marketing improvements. Tune in to hear Mike share his thoughts on: - The historical “practice group” structure and why it's problematic - How a go-to-market (GTM) strategy can benefit both the attorneys and the clients - How to tactically execute a GTM - Analyzing for ROI and monitoring KPIs - Tips for avoiding analysis paralysis
A new MP3 sermon from Gordon Road Evangelical Church is now available on SermonAudio with the following details: Title: Confident Comfort Speaker: Mike Mellor Broadcaster: Gordon Road Evangelical Church Event: Sunday - PM Date: 9/25/2022 Bible: Psalm 27 Length: 35 min.
Increasingly sophisticated CRM systems and data tools mean firms are now able to take a truly data-led approach to their marketing and business development activities. But with more data available than ever before, creating and implementing an effective strategy can be daunting. Someone well-versed in utilising data to influence the direction of the firm is Mike Mellor, Chief Marketing & Business Development Officer at Pryor Cashman. Cam Dobinson is lucky enough to talk to Mike about why he is so passionate about data and how it has influenced his work at Pryor Cashman. Cam and Mike explore: Mike's passion for data and his journey to CMBDO at Pryor Cashman How to take a truly data-led approach to develop a strategy and recommendations for other marketing and BD professionals How the data-led approach at Pryor Cashman influenced the go-to-market strategy The challenges with managing both internal and external stakeholders and how those were overcome Key successes that have come off the back of this data-led approach Advice for any Marketing and BD professionals looking to make the switch to data-driven
Psalm 32
1 Thessalonians 5:1-11 - The Lord Is Coming
Mike Mellor is the Director of Marketing and Business Development at Pryor Cashman. Mike shares his thoughts about the importance of building a niche practice that demonstrates one's industry expertise, and reinforcing that expertise through the creation and publication of thought leadership. Mike, Jay, and Tom discuss: B2B buying and content consumption patterns How having a niche can help you stand out Why it's critical to frequently optimize and improve your website and LinkedIn bio The benefits of LinkedIn Sales Navigator as a business development tool What to do—and not do—when meeting a prospective client
In this podcast, Mike Mellor of Pryor Cashman discusses legal marketing trends today and best practices for optimizing relationships between attorneys and marketing departments. View full show notes here
"The Newman Library and the Baruch College Computing Center for Visually Impaired People (CCVIP) co-sponsor a lecture by Mike Mellor, the writer of the authoritative biography of the Louis Braille. This event marked the library’s official opening of the traveling exhibition on loan from the National Braille Press. The twenty-panel display, in print and Braille, celebrates the 200th anniversary of the birth of Louis Braille. It takes a viewer through the highlights of Louis’s life, the Braille production process, and why Braille remains important today. Karen Luxon Gourgey, Director of CCVIP, makes the opening remarks. Konstandinos Chalkias, Coordinator, CCVIP Demo Center and Lynnette Tatum, Training Specialist, CCVIP, demonstrate a penfriend labeling system. Arthur Downing, Chief Information Officer and Chief Librarian, Baruch College, introduces the speaker. The event takes place on December 3, 2009, at the Baruch College Newman Conference Center, Room 750."
"The Newman Library and the Baruch College Computing Center for Visually Impaired People (CCVIP) co-sponsor a lecture by Mike Mellor, the writer of the authoritative biography of the Louis Braille. This event marked the library’s official opening of the traveling exhibition on loan from the National Braille Press. The twenty-panel display, in print and Braille, celebrates the 200th anniversary of the birth of Louis Braille. It takes a viewer through the highlights of Louis’s life, the Braille production process, and why Braille remains important today. Karen Luxon Gourgey, Director of CCVIP, makes the opening remarks. Konstandinos Chalkias, Coordinator, CCVIP Demo Center and Lynnette Tatum, Training Specialist, CCVIP, demonstrate a penfriend labeling system. Arthur Downing, Chief Information Officer and Chief Librarian, Baruch College, introduces the speaker. The event takes place on December 3, 2009, at the Baruch College Newman Conference Center, Room 750."
"The Newman Library and the Baruch College Computing Center for Visually Impaired People (CCVIP) co-sponsor a lecture by Mike Mellor, the writer of the authoritative biography of the Louis Braille. This event marked the library's official opening of the traveling exhibition on loan from the National Braille Press. The twenty-panel display, in print and Braille, celebrates the 200th anniversary of the birth of Louis Braille. It takes a viewer through the highlights of Louis's life, the Braille production process, and why Braille remains important today. Karen Luxon Gourgey, Director of CCVIP, makes the opening remarks. Konstandinos Chalkias, Coordinator, CCVIP Demo Center and Lynnette Tatum, Training Specialist, CCVIP, demonstrate a penfriend labeling system. Arthur Downing, Chief Information Officer and Chief Librarian, Baruch College, introduces the speaker. The event takes place on December 3, 2009, at the Baruch College Newman Conference Center, Room 750."
"The Newman Library and the Baruch College Computing Center for Visually Impaired People (CCVIP) co-sponsor a lecture by Mike Mellor, the writer of the authoritative biography of the Louis Braille. This event marked the library's official opening of the traveling exhibition on loan from the National Braille Press. The twenty-panel display, in print and Braille, celebrates the 200th anniversary of the birth of Louis Braille. It takes a viewer through the highlights of Louis's life, the Braille production process, and why Braille remains important today. Karen Luxon Gourgey, Director of CCVIP, makes the opening remarks. Konstandinos Chalkias, Coordinator, CCVIP Demo Center and Lynnette Tatum, Training Specialist, CCVIP, demonstrate a penfriend labeling system. Arthur Downing, Chief Information Officer and Chief Librarian, Baruch College, introduces the speaker. The event takes place on December 3, 2009, at the Baruch College Newman Conference Center, Room 750."