Podcasts about chief marketing

— Every year, 18 million people worldwide are diagnosed with cancer. If you, or your loved one, is one of them, you know exactly how overwhelming, scary, and confusing it is to navigate the journey through diagnosis, treatment, prognoses, and all their accompanying emotions. Entrepreneur, business leader, IRONMAN triathlete, and five-time cancer survivor Bill C. Potts has waged a 20-year battle against the disease. In his valuable patient and caregiver guide, he shares his personal cancer story, and those of others, outlining everything you need to know to take on this fight. With empathy and honesty, Potts explains exactly what to expect, and shares lessons and important tips you can put into action all the way from diagnosis, to treatment, to remission, to cure—and how to face setbacks on your road to recovery. You'll learn how to advocate for yourself, how to pick and manage your care team, and how to care for yourself emotionally and mentally. You'll find out how to make your treatment days more comfortable, manage side effects, and understand test results. You'll also find important information on diet, exercise, wellness, and staying active, as well as insights on how treatment and disease affects your immune system. With special sections for people wanting to support a loved one with cancer, facing and making peace with death, and recalibrating your priorities to get the most out of the life you have now, you'll gain the knowledge and tools you need to manage this journey—from someone who is walking the path alongside you. Valeria interviews Bill Potts  — He is the author of  “Up for the Fight: How to Advocate for Yourself as You Battle Cancer—from a Five-Time Survivor.” Bill C Potts has been married to his human for 32 years and is the father of 3 kids, including twin girls.  His sweet dog Pippa is by his side often!  He and his wife Kim are entrepreneurs and owned a Massage Envy and European Wax Center.  Bill was a C-level marketer with a fun and rewarding career. This included work at Fortune 500 companies, a start-up technology company, and the company behind the IRONMAN triathlon brand.  Bill owned a Marketing Agency later in his career.  His career highlight was working as the Chief Marketing and Revenue Officer of Clearwater Marine Aquarium, which was made famous by the two Dolphin Tale movies.  Bill and Winter, the dolphin, had a great relationship.  Bill even played hide and seek each morning with Hope, the dolphin. Bill loves to exercise, is an IRONMAN athlete, and plays tennis many times weekly. Bill is also the author of a book like “What to Expect When You're Expecting” – but for cancer patients.  Bill is one of the world's leading experts on cancer – from the patient's perspective, as he has beaten cancer five times, with number six in progress.  He is very proud of his book “Up for the Fight.  How to Advocate for Yourself as You Battle Cancer – from a Five-Time Survivor.”  The book is changing and saving lives.  Guiding cancer patients and their families has become his life's purpose.  He is busy doing it. To learn more about Bill Potts and his work, please visit: https://www.billcpotts.com/

What if your memories aren't just recollections—but portals?What if your mind is already time-traveling—and you don't even know it? In this mind-bending episode of Total Disclosure, host Ty Roberts explores the hidden mechanics of memory, time, and consciousness—and how science is beginning to suggest that the past, present, and future may all be more connected than we think. From vivid first-person memories to the quantum theories of consciousness, near-death experiences, and even time-traveling UFOs, this is a journey that blurs the lines between neuroscience, paranormal phenomena, and the mysteries of human perception.

“Making progress is soul-crusher free." "We can control how we react to it." "Assume positive intent."   Episode summary | In this conversation, Tim Leake, founder of Let's Lightbulb, discusses how to make work enjoyable and productive. He shares insights on creativity, collaboration, and the importance of humor in high-stakes environments. Tim emphasizes the need for leaders to be generous and supportive, creating a culture where everyone can thrive. He also highlights practical strategies for overcoming soul-crushing moments in the workplace and the ripple effect of generosity in leadership.   R.O.G. Takeaway Tips | Creativity and speed are unfair advantages in today's fast-paced world. Assuming positive intent can transform team dynamics. Humor and levity can create a psychologically safe environment. Generosity in leadership fosters deeper connections and opportunities. Collaboration requires structure to be effective and efficient. Soul crushers are often invisible but can be addressed through proactive measures. Listening is a critical skill for effective leadership. The more value you give away, the more it comes back to you. Creativity is essential for solving problems in any field.   Chapters |  00:00 Introduction to Tim Leake and Soulcrushers 01:41 The Courage to Create: Tim's TEDx Experience 05:24 The Concept of Soul Crushers and Their Impact 10:25 Empowering Work: Making Work Fun Again 15:58 Practical Strategies to Combat Soul Crushers 19:36 Creativity as a Core Element in Problem Solving 21:30 Leveraging Humor and Levity in Business 24:20 The Multifaceted Benefits of Fun in Work 25:51 The Impact of Fear on Communication 28:30 Creating Psychological Safety in Teams 32:45 The Power of Generosity in Leadership 37:37 Building Relationships Through Generosity 44:18 The Ripple Effect of Generosity 46:43 Sparking Creativity in Teams 48:21 The Importance of Listening in Leadership   Guest Bio | Tim is a founder, facilitator, and crusher-of-soul-crushers at Let's Lightbulb — a consultancy that helps leadership teams accomplish twice as much in half the time, through creative and strategic workshop facilitation. He specializes in running High-ROI Off-Sites and Solution Sprints for executive and leadership teams. Additionally, he's an Executive Trainer at AJ&Smart, often called the world's best facilitation training company. He's been using facilitation, creativity, and innovative thinking to help businesses drive revenue for over 25 years. Before creating a company of his own, Tim spent nearly a decade as the Chief Marketing & Innovation Officer for RPA, one of the largest independent agencies in the U.S. Prior to RPA, he was a global innovation and transformation facilitator and speaker with Hyper Island — helping companies (including General Mills, Target, Ikea and many more) thrive in a constantly changing digital world. He began his career on the creative side of the advertising industry, where he was a Creative Director & Director of Creative Innovation at Saatchi & Saatchi NY, and got his start at TBWA/Chiat/Day, as a copywriter working on world-famous efforts like the Energizer Bunny and Taco Bell Chihuahua campaigns. He's a frequent speaker at international events including the Cannes Festival of Creativity (France), Hyper Island (Sweden), CPH Transform (Copenhagen), Dani Komunikacija (Croatia), AToMiC (Canada), Advertising Week (USA), SXSW (the country of Texas), and more.   Guest Resources:  www.letslightbulb.com Humor, Seriously by Jennifer Aaker and Naomi Bagdonas Humor That Works by Andrew Tarvin   Bridge Between Resources: 5 Degree Change Course Free N.D.I. Network Diversity Index  Free Generosity Quiz    Credits: Tim Leake, Host Shannon Cassidy, Bridge Between, Inc. Coming Next: Please join us next week, Episode 233, Special Guest, Sydney Cummings Houdyshell.

In this episode, hosts Chris Boyer and Reed Smith unpack how the role of the Chief Marketing Officer has evolved—both across industries and within health systems. The expanding CMO playbook – CMOs are now expected to drive growth, lead digital transformation, and influence business-wide decision-making. The impact of AI and analytics – Today's marketing leaders must be data-fluent and tech-savvy to keep pace. Healthcare's unique pressures – From navigating tight budgets to partnering with clinical and operational leaders, health system CMOs face distinct challenges. Brand trust in the spotlight – The demand for transparency and ethical communication has never been higher. Also, in a special panel recorded live at #HMPS25, we hear from three leaders at the forefront of this transformation: Tanya Andreadis, VP, Chief Marketing and Experience Officer Andy Chang, Chief Marketing Officer, UChicago Medicine Chris Bevolo, Chief Transformation Officer, BPD Mentions from the Show:  Tanya Andreadis, VP Chief Marketing and Experience Officer Andy Chang, Chief Marketing Officer, UChicago Medicine Chris Bevolo, Chief Transformation Officer, BPD Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Christine Woolsey, SVP and Chief Marketing & Communications Officer at Hospital Sisters Health System, shares how she's leading brand transformation, aligning marketing with business goals, and navigating post-pandemic healthcare challenges with resilience, strategy, and purpose.

We kicked off the program with four news stories we thought you'd like to know more about!Emily Sweeney, Cold Case Reporter for the Boston Globe, discussed the unsolved 1973 killings of Maureen Moynihan and her young daughter, Jennifer.Paula Fleming, Chief Marketing and Sales Officer and Chief Spokesperson for the Better Business Bureau of Eastern Massachusetts, Maine, Rhode Island & Vermont, checked in about the upcoming Real ID deadline and potential scams.What is the possible link between heart disease and household plastics? Dr. Leonardo Trasande, Professor of Pediatrics and Professor, Department of Population Health, at New York University Grossman School of Medicine explained.Nicole Narea, Senior Politics Writer at Vox, discussed President Trump's tariff shock fading on Wall Street.Listen to WBZ NewsRadio on the NEW iHeart Radio app and be sure to set WBZ NewsRadio as your #1 preset!

We're revisiting standout episodes of the CMO Series Podcast to explore how AI is reshaping professional services marketing. We'll hear insights directly from industry leaders on the best approaches to integrating AI into your firm and the efficiencies they are seeing. In this special episode, we look back at a memorable session from the CMO Series Live held in New York. Alison Arjoon, the Chief Marketing and Business Development Officer at Fragomen, and Luke Ferrandino, who was the CMO at Paul Weiss and is now the Chief Business Development & Marketing Officer at Skadden, took to the stage to discuss how AI is ushering in a new era of collaboration within law firms.  They cover: The role of technology and the challenges faced by both traditional and non-traditional law firms Strategies for effectively leveraging technology to streamline processes How AI contributes to project success and fosters a new way of collaboration  The evolving role of AI and its current and future impact

In this episode of The Speed of Culture, Matt Britton speaks with Arielle Gross Samuels, Chief Marketing and Communications Officer at General Catalyst. They explore how VC firms are rebranding for the AI era, why applied AI is reshaping industries, and what founders—and marketers—need to know about agility, brand, and building what's next.Follow Suzy on Twitter: @AskSuzyBizArielle Gross Samuels on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

Are you the kind of traveler who believes that true luxury is found not in golden bathtubs but in untouched beaches and close encounters with wildlife? Do you seek travel experiences that allow you to contribute positively to the destinations you visit? In the latest episode of our podcast, we had a fascinating discussion with Nicole Robinson, Chief Marketing and Sustainability Officer of andBeyond, about how travelers can leave a positive impact on the planet.In this episode, we explore the ethos of andBeyond, a company that has been a leader in sustainable travel for 30 years. Nicole shared insights into how true, sustainable, and impactful travel can be achieved in some of the world's wildest places, such as Africa, Asia, South America, and Antarctica. With a commitment to making the world a better place, And Beyond offers travelers a chance to make remarkable contributions to conservation efforts while experiencing luxury travel.Travelers often view luxury and eco-friendliness as incompatible, but andBeyond challenges this narrative. By offering sophisticated accommodations in remote and stunning locations, the company demonstrates how luxurious experiences can coexist with responsible tourism. From personalized lodges to expedition yachts, And Beyond curates experiences that connect travelers with the world's natural beauty.As travelers, the choices we make can have a huge impact on the places we visit. And Beyond exemplifies how the tourism industry can operate responsibly and sustainably. By choosing to travel with partners who value the planet's wellbeing, we contribute to the preservation of the world's magnificent cultural and natural heritage.In our fast-paced world, taking the time to understand the impact of our travel choices is crucial. andBeyond provides an enlightening way to achieve this balance, offering both luxury and sustainability in equal measure, and inviting us all to explore and safeguard our planet's precious resources.We talk about:00:00 Introduction02:51 Nicole's Journey: From Accountant to Sustainability Advocate07:29 The Origins and Ethos of &Beyond14:01 Balancing Luxury and Sustainability19:50 Community and Conservation Initiatives29:34 Guest Loyalty and Return Rates30:33 Expanding Beyond Africa: New Destinations32:01 The Importance of Design and Sense of Place33:32 Antarctica and Chile: A Personal Adventure34:23 Conservation Efforts with Chris Tompkins40:02 Bhutan: A Unique Destination44:02 Upcoming Lodges and Experiences47:31 Sustainable Travel Tips49:08 Rapid Fire QuestionsConnect with Nicole & andBeyondNicole's Personal LinkedIn: https://www.linkedin.com/in/nicole-robinson-za/ YouTube: https://www.youtube.com/channel/UCq8oWxMYECKiPWAtvr9u1eg Instagram: https://www.instagram.com/andbeyondtravel/ Facebook: https://www.facebook.com/andBeyondTravel https://www.andbeyond.com/ Connect with KellyFollow the Podcast on IG: http://www.instagram.com/transformwithtravel Follow Kelly Tolliday on IG:

In this episode of The Gate 15 Interview, Andy Jabbour speaks with Adriana Villasenor. Adriana is a Senior Director in FTI Consulting, based in New York. She has more than 20 years of experience managing tech, crisis, cyber, and litigation communications for publicly traded and privately held organizations, from global financial technology firms to billion-dollar consumer brands. Prior to joining FTI Consulting, she was the Chief Marketing and Communications Officer at the Financial Services Information Sharing and Analysis Center (FS-ISAC), where she led the financial services industry's media response during large-scale cyber threats and incidents facing the sector. During her tenure, Adriana helped launch member-facing platforms, created new products in response to emerging risks, and enabled the firm's international expansion. Learn more about Adriana on LinkedIn.In the discussion Adriana and Andy cover:Adriana's Background.Info Sharing.ISACs today, ISACs tomorrow.Crypto ISAC!Resilience.We play 3 Questions!Lots more!Selected links:Why I'm Bullish on ISACsIs Cyber Resilience on Your Board's Agenda?

Welcome to Industry Spotlight—a focused series hosted by Sam D'Arc, highlighting standout dealerships and innovative companies, and exploring the trends driving success in today's automotive market. Today, Sam sits down with Doug Obenhaus, President Texas Auto Sales, and David Kang, Chief Marketing & Analytics Officer, Copart. This episode of the Car Dealership Guy Podcast is brought to you by Copart: Copart – Are you looking to expand your dealership's wholesale inventory? Finding front-line ready vehicles from finance, fleet, and rental consignors is now easier than ever. Copart Select gives you transparency that drives profitability and the assurance you need. Register as a Member to Get Started at https://carguymedia.com/44x0XYn Need help finding top automotive talent? Get started here: https://www.cdgrecruiting.com/ Interested in advertising with Car Dealership Guy? Drop us a line here: https://cdgpartner.com Interested in being considered as a guest on the podcast? Add your name here: https://bit.ly/3Suismu Topics: 01:59 Biggest challenges in the car business? 05:00 Advice for independent dealers? 06:16 Where to find used car deals? 07:24 What is Copart's benefit? 11:40 Best strategies for today's market? 12:40 How does Copart handle arbitration? 20:23 How is AI changing autos? 31:08 International vehicle trade opportunities? 33:22 Is Copart's marketplace fair? Check out Car Dealership Guy's stuff: CDG News ➤ https://news.dealershipguy.com/ CDG Jobs ➤ https://jobs.dealershipguy.com/ CDG Recruiting ➤ https://www.cdgrecruiting.com/ My Socials: X ➤ x.com/GuyDealership Instagram ➤ instagram.com/cardealershipguy/ TikTok ➤ tiktok.com/@guydealership LinkedIn ➤ linkedin.com/company/cardealershipguy Threads ➤ threads.net/@cardealershipguy Facebook ➤ facebook.com/profile.php?id=100077402857683 Everything else ➤ dealershipguy.com This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

Jill Cress is the Chief Marketing and Experience Officer for H&R Block. She also serves on the board of the AdCouncil, and she's been recognized on Forbes' list of the World's 50 Most Influential CMOs. Before H&R Block, Jill spent 20 years at MasterCard. Now, a leader who spends most of their professional life working in financial institutions could easily build their success around the study of data, but the foundations of Jill's leadership are based on the most valuable investments of all. Delivering results has always been table stakes when you're stepping into a leadership position, and money will and should sit squarely on that table as one essential definition of success. But enduring financial success is a consequence of your willingness to take your eyes off the financial prize and fix them squarely on your most valuable assets: The people that work for you. And what matters to them are two things. First, that they matter. And second, that what they're doing makes a difference. During our conversation, I talked to Jill about the creativity diagnostic tool that we've developed. It measures when leaders are creating the conditions that maximize the creativity of their people. One of the critical insights that shows up time and time again is that the very best leaders are fully invested in creating a culture that ensures that everyone feels seen and heard and respected. Now, this investment carries personal risk, because it can make you as the leader feel vulnerable, and it is time consuming. But the ROI is through the roof. So what are you investing in?

This week on Power House, HousingWire president Diego Sanchez sits down with Sarah Middleton, the newly appointed Chief Marketing and Growth Officer at Supreme Lending. Sarah walks through her journey to Supreme Lending and what it takes to succeed in mortgage — from strong leadership to Supreme's tech-forward mindset, AI-driven marketing, and diverse product lineup. She also touches on M&A, the “branchpreneur” model, and her passion for training, onboarding, and helping loan officers grow, especially in difficult times. Here's what you'll learn: A diverse product offering is essential for competing in mortgage. The importance of technology and AI in streamlining many processes. M&A is currently a key growth strategy at Supreme Lending. Understanding the aspirations of loan officers enhances recruitment efforts. There will always be opportunities in the market, even during tough times. Related to this episode: Sarah Middleton joins Supreme Lending in C-suite roles | HousingWire Sarah Middleton | LinkedIn HousingWire | YouTube Enjoy the episode! The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they're differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio Learn more about your ad choices. Visit megaphone.fm/adchoices

This week we're bringing you a special episode, recorded live at the Adobe Summit in Las Vegas in March 2025. As we here at the CMO podcast are happy customers of Adobe, we were excited to be part of the programming at the Summit. Our topic was How CMOs can thrive in these times of rapid change, with Jim being joined on stage by Emily Silver, SVP and Chief Marketing & Athlete Experience Officer of Dick's Sporting Goods, to join me on stage. Emily is a returning guest to the show, joining Jim last fall to talk about stepping into her first CMO role. Emily spent over 16 years at PepsiCo, in about nine roles, before she joined the sports brand in 2023. Recorded live in front of an audience, including a collection of Emily's associates from Dick's, Emily and Jim discuss how sports brings us together, and how she and her company are thriving in these uncertain times. This episode is brought to you by Adobe.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jill Cress, Chief Marketing and Experience Officer at H&R Block, is a visionary marketer with 30+ years of experience in financial services, media, and tech. She's led brand transformations at PayPal, National Geographic, and MasterCard and now focuses on modernizing H&R Block, enhancing customer experience, and driving growth. Recognized as one of the world's top CMOs, Jill excels at connecting brands with consumers in meaningful ways. About Jill Cress Jill Cress is an innovative marketer and strategist who pushes boundaries as the Chief Marketing and Experience Officer for H&R Block. She leads a dynamic team invested in transforming customer experience, modernizing and infusing its brand into highly relevant channels, and amplifying strategic marketing and communications efforts to deliver growth. For more than 30 years, Cress has honed her skills as a strategic and passionate consumer, B2B marketer, and experience strategist with deep expertise in financial services, media and technology. She has held leadership roles across marketing, general management, product and enterprise strategy at leading Fortune 500 Companies. Prior to H&R Block, Cress served as vice president of brand marketing for PayPal, where she also had responsibility for all Venmo marketing. She was also the chief marketing and communications officer at National Geographic Partners and served for more than 20 years at MasterCard Worldwide. There, she held executive leadership roles in strategy and marketing and served as country general manager for the United Kingdom and Ireland. Cress serves on the boards of the Ad Council and the Wealth Enhancement Group, an independent wealth management firm overseeing more than $96 billion in client assets. She has been recognized for numerous accolades, including Adweek's inaugural Marketing Vanguard list, New York Women in Communications' Matrix Award Honoree, Business Insider's 25 Most Innovative CMOs, Forbes' World's 50 Most Influential CMOs, the CMO Next List, and the Entrepreneurial CMO 50. Cress holds a bachelor's degree from the Kelley School of Business at Indiana University. She is a self-described “explorer at heart” who loves experiencing new places and brands that connect with consumers in exciting ways. A resident of New York, Cress enjoys spending free time exploring the city and travelling the world with her husband, Todd, and daughter Beatrix. From the Show What brand has made Jill smile recently? Jill shared a recent “morning after the Oscars” smile from McDonald's, when the fast food brand shared what winners like Kieran Culkin might order after their big night. Connect with Jill on LinkedIn and check out the H&R Block website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network.  Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

We are here at ShopTalk 2025 at the Mandalay Bay in Las Vegas and seeing and hearing all about the latest in retail, e-commerce, and more. If customer acquisition costs are rising and conversion rates are falling, how will your brand survive the next wave of digital disruption—and who's already getting it right? Today, I'm thrilled to be joined by Jean-Christophe Pitié, Chief Marketing and Partnerships Officer at Contentsquare. Jean-Christophe brings a wealth of experience helping brands navigate the evolving digital landscape. Contentsquare works with top brands like The North Face, Clarks, Rhone, and Bose to optimize digital experiences and drive better business outcomes. About Jean-Christophe Pitié With 20+ years of experience in international marketing and partner engagement, Jean-Christophe Pitié is committed to supporting companies of all sizes in their digital transformation. Passionate about technology and retail, he spent two decades at Microsoft, where he had the opportunity to contribute to the cloud transformation and launched Microsoft 365 as well as leading Microsoft Stores. Today, as Chief Marketing and Partnerships Officer at Contentsquare, his main mission is to drive customer demand in markets around the world, continue to grow the company's rich partner ecosystem, and bring holistic customer experience insights to more teams worldwide Resources Contentsquare: https://www.contentsquare.com Contentsquare case studies: https://contentsquare.com/customers/the-north-face/ https://contentsquare.com/customers/zenni-optical/ Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Watch this interview on YouTube Full transcript — "If you want to get to the next level, you need to understand what motivates you," says Alex Craddock, Chief Marketing and Content Officer at Citi. "As you get more senior ... your role does change. And if you want to continue to grow, you need to be able to find a reward in it beyond just the joy that you have in marketing as a discipline." Today on Building Better CMOs, Alex talks with MMA Global CEO Greg Stuart about the need for a strategic approach to content creation, the evolving role of CMOs in driving business growth, and how to articulate marketing's value in business terms that resonate with other executives, ensuring that marketing is seen as a strategic driver rather than mere sales support. They also discuss career development, risk-taking in corporate environments, and how AI can amplify human capabilities and accelerate marketing impact. Follow Building Better CMOs in your podcast app Subscribe on YouTube Rate & review the podcast Links: Alex's LinkedIn Greg's LinkedIn This episode was produced and edited by Eric Johnson from LightningPod.fm.

In this episode of The B2B Marketing Podcast, David Rowlands caught up with Iris Meijer, Chief Marketing & Product Officer at Verizon. David and Iris talk about the importance of becoming a commercial marketer, and why the relationship with your product team is absolutely critical. Iris also talks through how she approaches rolling out AI at Verizon, without losing that human-to-human, emotional connection that is so important for building real connections and trust with your audience. If you'd like to learn more about how you can become a commercial marketer, just head here: https://www.b2bmarketing.net/propolis/commercial-marketer-strategy-pack-access/

On The Speed of Culture Podcast, Jill Cress, Chief Marketing & Experience Officer at H&R Block, breaks down how AI, digital transformation, and consumer insights are reshaping the tax industry. From helping Gen Z navigate their first tax filings to leveraging AI-powered tools for real-time tax support, Jill shares how H&R Block is making tax season easier, smarter, and more accessible for all.Follow Suzy on Twitter: @AskSuzyBizFollow Jill Cress on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

What happens when a star chemical engineering student from India becomes one of the world's most lauded marketers? In this episode of The Courageous Podcast, Raja Rajamannar reveals how a serendipitous moment shifted him from scientific problem-solver to “accidental marketer,” igniting a diverse career that has spanned financial services, consumer-packaged goods, and healthcare at powerhouses including Unilever, Citigroup, Anthem, and Mastercard. Raja currently serves as Mastercard's Chief Marketing & Communications Officer and Founding President of its healthcare business. His accolades include Global Marketer of the Year by the World Federation of Advertisers, top 5 “World's Most Influential CMOs” by Forbes, top 10 “World's Most Innovative CMOs” by Business Insider, and induction into The Advertising Hall of Fame. Raja is also a Wall Street Journal-bestselling author, known for his book “Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers”.

In this episode, Kathryn talks with Mary Ann Donaghy, Chief Marketing and Customer Experience Officer of ZIPS Cleaners, discussing marketing in a franchise business and understanding the mindset of your customer. Mary Ann shares how they have leveraged a consumer research project to better understand customer demographics and behavior, highlighting the significance of consumer insights. She also covers strategies for opening new franchise locations and their efforts to reach a younger consumer. Guest Quote:"We saw that our customers bring in a broader range of items than other customers.  You know, so their whole mindset is very different. They didn't care as much about bells and whistles, you know, they didn't care about having a free bottle of water or coffee or, you know, wooden hangers or things that a higher end dry cleaner might provide. They want a good solid cleaning, they want it fast, and they want it cheap because they're bringing in, you know, a lot of items every week. So, super interesting and it also then gave us a baseline for what we would do moving forward from a messaging, and targeting standpoint."Episode Breakdown: [01:58] Alchemy Unveiled: Understand the customer mindset Unique and specific aspects of your customer mindset influence their buying behavior. Mary Ann discusses leveraging a consumer research project to guide marketing decisions. [18:27] From Nuggets to Campaign Gold: Tapping into underlying emotion Researching and tapping into emotional drivers is key to a successful campaign. Mary and her team made sure to tap into the emotional side of decisions in their UMC campaign. [30:22] Gold Rush: Data reveals opportunities You can't understand the opportunities in front of you without data. It is essential to understand the direction you want to pursue.  Links & Resources:Connect with KathrynConnect with Mary AnnLearn more about DeluxeLearn more about ZIPS Cleaners

CMO Series Live is back! After a hugely successful sell-out CMO Series Live last year in New York, we have decided to return for a second year running. This year, CMO Series Live is set to be bigger and better, with another stellar lineup of speakers covering the hottest topics in legal marketing, from AI to cross-selling.  On today's episode of the CMO Series Podcast, Natsaha Sandamas joins us to share an exclusive look at what to expect from CMO Series Live 2025. Natasha and Charlie cover:  An overview of what CMO Series Live is and highlights from last year This year's line-up and the agenda Why CMO Series Live is a must-attend for Chief Marketing and BD professionals  How to register to attend

What does AI mean for B2B marketing strategy today — and how will it transform it tomorrow? Mark Ogne, Chief Marketing and AI Officer at Kompetently, joins Clark Newby for a deep discussion about how AI is reshaping the “how” and “why” of marketing, campaign design, and workforce development.Mark brings a unique perspective as the founder of Simplexity AI and the ABM Consortium, combining decades of experience in large-scale sales, operational leadership, and go-to-market strategy. In this conversation, he outlines how AI is shifting from a tool for efficiency to a force for effectiveness — and why understanding why you do things will matter more than how you do them in an AI-driven world.Show Notes:00:00 — Introduction: Meet Mark Ogne and His Work Across AI and ABM02:24 — Building a Career of Learning and Adaptation04:52 — The Soft Side of AI: How and Why Strategy Matters07:54 — Effectiveness vs. Efficiency: The Trap of Faster Output10:25 — AI as Iron Man's Suit: Extending Human Capability13:43 — Wrapping Technology Around the Person, Not Vice Versa17:39 — Custom AI Models for Deeper Business Impact21:46 — Teaching AI to Connect Complex Ideas and Data25:18 — How to Future-Proof Your Career in an AI-Driven World33:59 — Advice for Executives: Organizational Readiness and Soft Skills-----CONNECT with us at:Website: https://leadtail.com/Leadtail TV: https://www.leadtailtv.com/LinkedIn: https://www.linkedin.com/company/lead...Twitter: https://twitter.com/leadtailFacebook: https://www.facebook.com/Leadtail/Instagram: https://www.instagram.com/leadtail/----#b2bmarketing #b2b

This month marks the opening of a new season for the red-hot NWSL–The National Women's Soccer League. Jim's this week is the Chief Marketing and Commercial Officer of the NWSL, Julie Haddon. Jim has known Julie for many years, going back to her years at the NFL as VP of Global Brand and consumer marketing, before joining the NWSL as its first-ever CMO. Great CMOs are growth drivers, and Julie has indeed done that with her team. Julie has been CMO for about 2.5 years and the growth rate is staggering; double the number of fans in attendance at matches; two new teams joining the league with more coming; a four-year media deal worth $240 million–the previous media deal was for three years for $4.5 million. And team valuations are increasing massively. Julie was a journalism major years ago at Indiana University in Bloomington, before launching a career in tech & entertainment that is epic: Dreamworks Animation, eBay, PayPal, Twitter, Zynga, Sofi, the NFL, and now the NWSL. Tune in for a conversation with a CMO who had a vision six years ago in France that she could help shape the future of women's soccer.---This week's episode is brought to you by Strawberry Frog, Deloitte and Adobe.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today, I'm sitting down with Vinay Shahani, Chief Marketing & Sales Officer at Nissan/Infiniti USA. We break down Nissan's comeback strategy, how its product mix is evolving, whether or not the brand is "over-dealered," and what it all means for the future of the franchise—plus much more. This episode is brought to you by: 1. Corpay - Corpay is transforming how dealerships handle payments. We help you save time, score big rebates, and ditch manual headaches—all while syncing directly with your DMS. Trusted by dealerships coast to coast, Corpay is here to rev up your efficiency and profitability. Don't settle for “good enough” in your AP. Visit @ https://www.corpay.com and see what Corpay can do for your bottom line. 2. CDK Global - CDK Global is the go-to tech partner for car dealers and automakers. Beyond top-tier software, their Research and Insights team delivers powerful reports year-round—like the Friction Points study, revealing what slows down the buying process and why F&I still matters. Want the full report? Learn more @ CDK.com/insights 3. Qmerit - Selling EVs can have a lot of friction points. But home charging installation shouldn't be one of them. That's why dealers and automakers trust Qmerit — the go-to expert for home charging installations. Join Qmerit's Dealership Partner Program and start earning referral incentives on every installation. Visit qmerit.com/carguy to learn more.

Creating deep connections with clients can lead to new opportunities for law firms to gain a greater understanding of client goals. In today's episode of the CMO Series Podcast, Will Eke is joined by Ian Ribald, Chief Marketing and Business Development Officer at Ballard Spahr, to discuss how legal teams can benefit hugely from taking a more holistic approach to their marketing and business development efforts.  Ian and Will cover:  What Ian hopes to bring to his role and the surprises he's faced  How Ian's approach to marketing and business development shifted after running previous client programs The importance of legal teams seeing clients from multiple perspectives Ian's strategies for keeping everyone on the same page and motivated when taking a new approach, especially when it comes to buy-in How Ian encourages his team to understand the pressures of the different areas of the business as a way to build empathy and improve the client experience Advice for others looking to take a more holistic approach to legal marking and get their team on board

Chief Marketing & Communications Officer at Staffbase, David Burnand, delves into the realm of employee communications and how it transforms internal company interactions. By utilizing an employee communications cloud platform like Staffbase, companies can revolutionize their communication strategies with their workforce. Join David as he explores the topic of fixing broken marketing team communications in this insightful episode. Show Notes Connect With: David Burnand: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chief Marketing & Communications Officer at Staffbase, David Burnand, delves into the realm of employee communications and how it transforms internal company interactions. By utilizing an employee communications cloud platform like Staffbase, companies can revolutionize their communication strategies with their workforce. Join David as he explores the topic of fixing broken marketing team communications in this insightful episode. Show Notes Connect With: David Burnand: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this excerpt from the Forbes podcast 'The CEOs Guide To Marketing', Antonio Lucio, Chief Marketing and Corporate Affairs Officer at HP and former CMO at Meta, recounts working with Mark Zuckerberg, and how he was able to communicate effectively with the tech CEO.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode Topic Edge computing is transforming how businesses manage and secure data, particularly in industries like banking, retail, and fintech. In this episode of PayPod, host Kevin Rosenquist speaks with Bruce Kornfeld, Chief Marketing and Product Officer at StorMagic, about why edge data solutions are becoming critical for modern enterprises. As businesses continue their digital transformation, they face increasing challenges related to data latency, cost, and security—issues that traditional cloud storage may not fully address. Bruce explains how edge computing enables real-time data processing closer to the source, reducing delays, improving efficiency, and offering greater reliability for mission-critical applications. Whether you're an IT expert or simply curious about the future of data management, this episode will give you a comprehensive look at how edge solutions are reshaping business operations.   Lessons You'll Learn This episode dives deep into the differences between cloud and edge computing and why businesses need to rethink their data strategies. Bruce highlights how companies often underestimate the importance of local data processing and explains why relying solely on cloud storage may not be cost-effective or efficient. You'll learn about key factors influencing IT decision-making, from performance limitations and network latency to the hidden expenses of cloud services. Additionally, Bruce shares valuable insights on data security risks at the edge and how encryption plays a crucial role in safeguarding sensitive financial information. As the demand for AI-driven analytics grows, Bruce also discusses how businesses can prepare for a future where edge computing and AI work together to enhance decision-making. About Our Guest Bruce Kornfeld is an industry veteran with extensive experience in storage, data management, and edge computing. As the Chief Marketing and Product Officer at StorMagic, Bruce is responsible for driving innovation and helping businesses implement simple, cost-effective solutions for managing data at the edge. Before joining StorMagic, he held leadership roles at Dell, where he played a pivotal role in building the company's external storage business. He also worked with several successful tech startups, gaining firsthand experience in product development, customer engagement, and business strategy. With a deep understanding of IT infrastructure, data security, and edge computing, Bruce has become a recognized thought leader in the industry. Passionate about simplifying complex technologies, he is committed to helping organizations optimize their IT strategies for the next era of data storage and management.   Topics Covered This episode explores the growing importance of edge computing and its advantages over traditional cloud solutions. Bruce explains how businesses can use local data processing to reduce network latency, enhance performance, and lower costs. He also discusses the security challenges of edge computing, particularly in industries handling sensitive financial data, and how encryption technology is essential for protecting digital assets. The conversation covers AI-driven analytics, the evolution of IT decision-making, and how companies can prepare for a future where edge computing and cloud services coexist. Finally, Bruce introduces StorMagic's latest innovations, including solutions designed to make edge storage more accessible, efficient, and scalable for businesses of all sizes.  

The opening ceremony of the Special Olympics World Winter Games have just taken place in Turin, Italy on 8th March 2025. Today, we welcome leaders from Special Olympics and The Coca-Cola Company onto this episode of the Do One Better Podcast. Zehra Sayin is the Chief Marketing, Communications and Development Officer at the Special Olympics; and Tim Dignard is Senior Director, Global Sports Partnerships & Operations at The Coca-Cola Company. For over 55 years, Special Olympics and The Coca-Cola Company have been pioneering a movement that transcends philanthropy and sports sponsorship, redefining how corporate and nonprofit partnerships can drive systemic change. At the heart of their collaboration lies a shared vision: fostering inclusion for people with intellectual disabilities through the transformative power of sport. We hear how Special Olympics, now a global movement with millions of athletes, began as a simple gathering in 1968, and today stands as a testament to the power of sport in shifting societal attitudes. The Coca-Cola Company, a founding partner, has been instrumental in supporting this evolution — not just through financial contributions, but through a deeply integrated, strategic engagement that extends far beyond traditional corporate sponsorship. The partnership is a model of holistic collaboration, spanning corporate volunteering, global marketing, consumer engagement, and systemic advocacy for inclusion. While their alliance has long been impactful, both organizations recognize that their work is far from complete. Special Olympics continues to face challenges in expanding its global footprint, particularly in markets outside the United States where brand awareness remains low. The Coca-Cola Company has embraced this challenge, leveraging its vast global reach and marketing capabilities to amplify the movement's message in new territories. Their recent eight-year partnership extension — the longest in their history — underscores their commitment to taking inclusion to new heights. On the ground, the collaboration is about more than visibility; it's about breaking down barriers. From Turin, Italy, where the Special Olympics World Winter Games are currently underway, to future events in Chile and Switzerland, the movement is not just about competition — it is about driving long-term social impact. Whether through engaging The Coca-Cola Company's employees in volunteer programs, facilitating access to resources, or enlisting high-profile ambassadors to advocate for inclusion, the goal is clear: to create a world where people with intellectual disabilities are fully included, recognized, and celebrated. The essence of this partnership is perhaps best captured in the simple yet profound experiences of those involved. Volunteers who come to support the games often arrive thinking they are there to give, only to leave with a transformative realization —  they have received far more than they contributed. The athletes, whose resilience and determination shine through every competition, are the true champions of this movement, proving time and again that inclusion is not charity, but a fundamental human right. Looking ahead, the partnership between Special Olympics and The Coca-Cola Company is set to become even more strategic, targeting key markets and leveraging new opportunities to foster change. Inclusion, as both organizations emphasize, is a journey — not a destination. With the scale, influence, and shared values of these two global giants, the potential to reshape societal attitudes and build a more inclusive world has never been greater. Thank you for downloading this episode of the Do One Better Podcast. Visit our Knowledge Hub at Lidji.org for information on 300 case studies and interviews with remarkable leaders in philanthropy, sustainability and social entrepreneurship.  

 Marissa Jarrett is currently the Chief Marketing and Sustainability Officer at 7 Eleven. She's also a two-time graduate from the McCombs School of Business, obtaining both a BBA in Finance and an MBA in Marketing. She also received a BA in Spanish.   Among her many accolades and roles, she is currently a member of the Dean's Advisory Council for the McCombs School of Business. She is also a member of the Executive Committee for the Dallas Regional Chamber and the Dallas Museum of Art. In this lively conversation, host Firdous Khezrian speaks with Marissa talk about her upbringing, her approach to innovation and creativity, and the lessons she's learned as a student of both UT and of life. 

In our second special episode to mark International Women's Day 2025, we catch up with inspiring women who are paving the way in professional services marketing and business development. They share their top tips for firms looking to accelerate action and promote equality within their organizations. Our incredible guests discuss the importance of transparent paths to promotion, the significant impact of leading by example, and why creating a safe space for authenticity is crucial to fostering equality in the industry. A big thanks to all of our guests for their generous contributions to this important conversation: Amelia Calloway, Director of Marketing and Business Development, Morris Manning & Martin Amanda Lindley, Director of Business Development, Thompson Coburn Ashley Horne, Chief Marketing and Business Development Officer, Womble Bond Dickinson, US Bonnelle Martin, Associate Director - Marketing and Brand, Baker Botts Heather Reid, Chief Business Development & Marketing Officer, Miles & Stockbridge Kim Lansdown, Director of Strategy and Marketing, Fladgate Kelby Luther, Chief Business Development and Marketing Officer, Allen Matkins Michelle Powell, Sr. Manager of Marketing and Business Development, Axinn Rachel Watson, Director of Business Development, Client Development and Campaigns, Akin Gump Strauss Hauer & Feld  Savannah Kirk, Public Relations and Communications Coordinator, Jones Walker Stefanie Nastou, Chief Marketing Officer, AMS

Edelman's Smita Reddy is joined by Roxy Young, Chief Marketing and Experience Officer at Reddit for a conversation about what makes Reddit a trusted source of information for so many and how brands can effectively leverage the platform to reach their consumers. “Reddit is the most human place on the internet,” Roxy says. 

In this episode of BRAVE COMMERCE, Steve Siegal, Chief Marketing & Innovation Officer at Curology, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss Curology's journey from a DTC disruptor to an omnichannel skincare leader. Steve shares how launching in Target, Walmart, and CVS has reshaped Curology's strategy, driving credibility, visibility, and a seamless consumer experience across channels.With a background spanning legacy CPG and digitally native brands, Steve offers a unique perspective on full-funnel marketing, measurement, and retail partnerships. He explains how Curology is using retail as a brand awareness engine, connecting physical shelf presence with its DTC prescription model to maximize consumer engagement and lifetime value.For brands navigating omnichannel expansion, this conversation offers actionable insights on balancing brand and performance marketing, integrating data for smarter decision-making, and fostering cross-functional collaboration. Tune in to learn how to future-proof your brand in the evolving retail landscape.Key TakeawaysRetail as a Brand Awareness Engine – Physical retail builds credibility and visibility while introducing consumers to a brand's broader ecosystem.Full-Funnel Marketing is Critical – Success in omnichannel requires seamless integration between brand-building and performance-driven strategies.Data-Driven Decision-Making Powers Growth – Understanding how investments in DTC and retail interact is key to optimizing profitability and consumer engagement. Hosted on Acast. See acast.com/privacy for more information.

How do you stand out in a sea of competitors when margins are thin and trends shift overnight? For Jaci Volles, the answer is: serve your customer's customer – and innovate when the budget is tight.Jaci Volles, Chief Marketing and Strategy Officer at Jelmar [https://www.clrbrands.com/] shared the lessons and stories from her career journey in this episode of How I Made It In Marketing.Jelmar is a 50-year-old, third-generation family-owned business that is best known for its CLR and Tarn-X cleaning product brands. Volles leads the sales, marketing, strategy, and product development teams, a total group of 100 internal and external professionals.Stories (with lessons) about what she made in marketingWhen innovation meets tight budgets, be creative where you look for inspirationStand out in a crowded market by serving your customer's customerFind your brand's competitive advantageRespect the brand, history, and people when going through an acquisitionFocus on what you can control to lead through transitionsBe open to new possibilities while leveraging your core skills to break industry boundariesConcentrate resources to make the biggest impactDiscussed in this episodeAI Guild [https://join.meclabsai.com/]Marketing Pragmatism: Embrace ‘hand-grenade math' over false precision (podcast episode #101) [https://marketingsherpa.com/article/interview/marketing-pragmatism]Marketing 101: What are decoy marketing and price anchoring? [https://sherpablog.marketingsherpa.com/consumer-marketing/marketing-101-decoy-marketing-price-anchoring/]B2B Marketing Infographic: How are B2B marketers optimizing their funnel? [https://sherpablog.marketingsherpa.com/b2b-marketing/infographic/]Value Focus: Which aspect(s) of your product should your marketing emphasize? [https://marketingexperiments.com/value-proposition/value-focus-aspects-of-product-marketing]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

In Episode 34 of the Brand Slam podcast, co-hosts Joe Kayata and (add)ventures President Mary Sadlier sit down with Mark Bohen, Chief Marketing and Communications Officer at Mass General Brigham, to discuss the strategy behind one of the most significant healthcare rebrands in recent years. This effort went beyond introducing a new logo or brand identity—it was a strategic and high-stakes initiative to unify two world-renowned hospitals, Massachusetts General Hospital and Brigham and Women's Hospital, under a collaborative identity. Along with esteemed institutions like Spaulding Rehabilitation, McLean Hospital, and Mass Eye and Ear, the goal was to preserve their outstanding reputations while reinforcing a shared commitment to providing world-class patient care. Mark shares what it takes to transition from a network of independent hospitals to an integrated health system, highlighting the challenges of balancing brand identity, patient experience and internal collaboration. The conversation dives into how healthcare branding extends beyond names and logos—it requires buy-in from constituencies inside and outside the organization, as well as clear communication and sensitivity. As Mark explains, the objective was not only to unite the organization but also to reinforce the quality of care and expertise that patients associate with the brand. And with an established international presence and a reputation for world-class care, its branding had far-reaching implications. By investing in strategic communication and marketing, Mass General Brigham continues to strengthen its position as a global leader in healthcare. This episode offers an inside look at what it takes to bring a major healthcare brand into the future while staying true to its legacy. Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com.

Host Mimi Banks is joined by Shawn Haynes, the President of WYN Beauty, and Chidinma Asonye, the Chief Marketing and Commercial Officer of WYN Beauty. They discuss their unique journey in the beauty industry, the significant involvement of Serena Williams as a founder, and the brand's commitment to active beauty. They explore the philosophy behind Wyn Beauty, the importance of clean and multifunctional products, and the strategic partnership with Ulta Beauty. The role of social media in building a community around the brand is also highlighted, along with insights into future innovations and advice for aspiring beauty professionals. Instagram: https://www.instagram.com/beautybizshow/See omnystudio.com/listener for privacy information.

On today's podcast episode, we discuss the new challenges facing today's CMO and how GenAI, and now AI agents, are transforming the job. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, our Analyst Jacob Bourne, and the President of Zeta Global Steven Gerber. Listen everywhere and watch on YouTube and Spotify.   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here: https://www.emarketer.com/content/podcast-behind-numbers-welcome-third-era-of-cmo-role-the-chief-marketing-everything © 2025 EMARKETER

In this episode, Jenny Collopy, Vice President and Chief Marketing and Communications Officer at The Christ Hospital Health Network, shares insights on adapting to evolving consumer expectations, addressing workforce shortages, and expanding access to care. Jenny also highlights the importance of leadership growth and empathy in navigating healthcare challenges.

Running a business while trying to support a family can feel like an endless balancing act, especially when marketing feels confusing or out of reach. With so many strategies, platforms, and experts claiming to have the "right" answer, it's easy to get stuck in analysis paralysis. The real struggle isn't just figuring out where to start—it's finding a simple, sustainable way to attract customers without burning out. Growth happens when marketing stops feeling like a chore and starts working in a way that fits your business and life. Amber Gaige is the Chief Marketing Advisor for Far Beyond Marketing and an engaging and inspirational story brand marketing expert. She is also the author of the best-selling book "The Far Beyond Marketing Guidebook." Today, Amber shares her expertise in making marketing easier and less overwhelming for entrepreneurs, especially solopreneurs. She emphasizes the importance of following a simple formula, having fun, and delegating weaknesses to build a successful and scalable business. Stay tuned! Resources Far Beyond Marketing: Full Service Marketing Agency Serving McKinney, Plano, and surrounding TX areas Connect with Amber Gaige on LinkedIn Follow Amber Gaige on Facebook Get a copy of The Far Beyond Marketing Guidebook: Stop Being Duped by Ineffective Marketing! by Amber Gaige on Amazon

This episode touches on crypto marketing with Kraken's CMO Mayur Gupta who shares how technical expertise, brand values and customer trust can drive digital finance innovation.Mayur Gupta, Chief Marketing and Growth Officer at Kraken, brings unique insight as a former developer turned marketing executive at one of crypto's longest-standing exchanges. In this episode, Mayur discusses the evolution of marketing in tech companies, the false dichotomy between brand and performance marketing and his vision for crypto adoption globally. Links mentioned from the podcast: The DeepSeek-R1 Effect and Web3-AIMayur's TwitterWatch this episode on video:YouTubeCoinDeskFollow us on Twitter: Sam Ewen, Avery Akkineni, CoinDesk, Vayner3From our sponsor: In Chinese, belief means trust. For 10 years, Consensus has united those who believe in building a new internet where everyone has value. Join us at Consensus Hong Kong February 18 - 20, 2025 where belief becomes real. Connect with global leaders, innovators, and investors shaping the future of Web3, and experience the power of collaboration at the industry's most influential event. Register now: https://go.coindesk.com/3BeigBq-"Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This episode touches on crypto marketing with Kraken's CMO Mayur Gupta who shares how technical expertise, brand values and customer trust can drive digital finance innovation.Mayur Gupta, Chief Marketing and Growth Officer at Kraken, brings unique insight as a former developer turned marketing executive at one of crypto's longest-standing exchanges. In this episode, Mayur discusses the evolution of marketing in tech companies, the false dichotomy between brand and performance marketing and his vision for crypto adoption globally. Links mentioned from the podcast: The DeepSeek-R1 Effect and Web3-AIMayur's TwitterWatch this episode on video:YouTubeCoinDeskFollow us on Twitter: Sam Ewen, Avery Akkineni, CoinDesk, Vayner3From our sponsor: In Chinese, belief means trust. For 10 years, Consensus has united those who believe in building a new internet where everyone has value. Join us at Consensus Hong Kong February 18 - 20, 2025 where belief becomes real. Connect with global leaders, innovators, and investors shaping the future of Web3, and experience the power of collaboration at the industry's most influential event. Register now: https://go.coindesk.com/3BeigBq-"Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Ila Byrne, Co-Founder and Chief Marketing and Innovation Officer at Parch Spirits Co. Together, they delve into why you should always keep your finger on the pulse of your chosen industry; how the alcohol market is experiencing a massive shake-up; and why constant curiosity and observation are key to figuring out consumer insights.

Neglected customers. Disconnected executives. And a limited budget. What if the remedy to all of the issues plaguing our marketing strategy was… simple? What if the key to staying relevant allowed marketers to do more with less?Adriana Gil Miner, Chief Marketing and Strategy Officer at Iterable, shares her modern marketing playbook — and there's a lot to learn. Adriana, who has a rich background in digital marketing and brand building, is giving away the keys to leveraging AI, building community, and integrating SMS in B2B marketing strategies for 2025. She highlights the importance of collaboration among executive leaders, and provides practical tips on inviting your customers to the conversation. Tune in for truly valuable lessons for marketers aiming to stay ahead in a rapidly evolving landscape.  Key Moments: 00:00: Meet Iterable's CMO, Adriana Gil Miner01:25 Adriana's Career Journey07:41 The Future of Marketing: AI and Community Building14:10 Collaborating with Cross-Functional Leaders25:12 Navigating a Noisy Digital World26:26 Activating Community-Led Marketing27:20 Cultivating an Engaged Customer Community29:01 The Power of User Conferences29:43 Memorable Tableau Conference Experiences31:36 Handling Tragedy with Community Support35:37 Invite Your Customers to the Conversation39:07 The Future of SMS in B2B Marketing Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

In this episode of Branded, Ben Kaplan sits down with Katherine Bond Debicki, Chief Marketing, Digital, and Technology Officer for KFC Canada, to explore how one of the world's most iconic brands stays relevant in a rapidly changing food landscape. Katherine breaks down the three major waves of disruption that have shaped the quick-service restaurant (QSR) industry—from the invention of the drive-thru to the rise of digital ordering and now, the shift toward experience-driven marketing. She shares how KFC leverages its legendary brand assets, like the 11 herbs and spices, the Colonel, and the bucket, while modernising the customer experience to engage new generations of consumers. We also dive into the power of consumer insights, discussing how KFC stays ahead of the competition by focusing on what matters to customers today—from viral food trends to cultural relevance, like their recent Taylor Swift campaign.Finally, we explore what QSR brands can learn from other industries, how earned media and strategic data are shaping marketing, and why the future of fast food isn't just about value—it's about offering a moment of escape, excitement, and personalisation. And stay tuned—later in the episode, we explore the world of customisable, sugar-free indulgence with Skinny Mixes, a brand redefining how we enjoy our favourite drinks.

Everyone loves getting the insider view.It's like getting let in on a secret. There's an exclusivity to it that's all too appealing. So why not lure your audience in with the chance to be a fly on the wall in your story?That's one of the things we're talking about today with the help of our special guest, Chief Marketing & Communications Officer at CSG, David Pendery. Together, we're taking marketing lessons from The West Wing including pitting two characters against each other with opposing views, going for the walk-and-talk, and much more.About our guest, David PenderyDavid Pendery is an award-winning creative, business-focused enterprise marketing & communications leader with extensive experience building brands and businesses, connecting stakeholder needs to company solutions and driving impactful results for 10-figure and Fortune 500 B2B and B2C organizations. He has more than 20 years of experience elevating the visibility, media sophistication and global internal and external interactions of diverse national and international public and private organizations in a wide variety of industries, representing some of the most well-known B2B and B2C brands.What B2B Companies Can Learn From The West Wing:Give the fly-on-the-wall insider view. Let your audience in on the inside scoop of your story. David says in The West Wing, “ It was like you were a fly on the wall in these super secret conversations, right? The way it was written, I think is what was so successful about it.  You just felt like you were the secret observer and it drew people in.” And Ian adds that “ fly on the wall content is crazy valuable.  You feel like you are intruding on a conversation that you are not invited to. And like, that's incredibly cool for the audience.”Pit two characters against each other with opposing views. It's an easy formula for a compelling plot, it's repeatable, and it works every time. Plus you have one of the greatest writers - Aaron Sorkin - using it in his content. Ian says, “ The way that Sorkin wrote the show, is The West Wing happens in the west wing of the White House. So he would repeatedly say to his staff, ‘Our show is at its best when it's one of our characters that we love, they're disagreeing with another character that we love, and they are on either side of something. And it is happening in the West Wing.'”Go for the walk-and-talk. In The West Wing, a character is often walking down the hallway and other staffers are coming up and updating them or giving them important information on the way. The movement gives the information immediacy and importance. Which are great attributes to lend your content. Ian says, “ I think it's an interesting thing to put your CEO or executive or whoever it is - your persona - and it's a really good way to get video content, right? It's like having them walking and having other people come up to them and jump in and do this. You never see that in B2B, never. You never see that. And it's funny. It's pretty cool.”Quotes*”The biggest thing is you've got to establish some credibility with the stakeholders. So I think it's not really something you're going to be able to come in and do on day one, but if you can prove some value, if you can deliver on the results that you've been tasked with delivering, you'll build up this credibility bank and your stakeholders will let you push the envelope a little bit more.  That credibility allows you to be a little bit more experimental, a little bit more agile, and not get too hung up when things don't always work exactly the way you had hoped.”*”Have your A players up front, make sure you've got the right people surrounding you. Having the right people in the right seats on the bus, so to speak, I think is super important because you wouldn't have that same sort of beautiful orchestration that you saw with The West Wing if it wasn't for the right blend of talents and personalities and experiences in all the right seats.”*”Well, so much B2B marketing is so perfectly staged, right? You've got the perfect talking head and everything's polished and overproduced. You've got the perfect soundtrack and the perfect graphics and everything else. And I think sometimes just getting something a little bit more raw like that walk-and-talk kind of gives you that. It's a little unfiltered. It doesn't have to be perfect. It doesn't have to be the 15th take to get the talking points just right. It's just a real, authentic kind of moment that I think is a lot more endearing. And people are much more interested in something that isn't perfect, cause it's more relatable.”Time Stamps[0:55] Meet David Pendery, Chief Marketing & Communications Officer at CSG[1:41] Why the West Wing?[4:00] The Origins of the West Wing[11:52] Marketing Lessons from the West Wing[26:24] Embracing Raw and Authentic B2B Marketing[26:59] The Importance of Creativity in Marketing[28:36] Understanding Customer Needs Through Direct Conversations[30:57] Timing and Flexibility in B2B Marketing[37:59] The Role of Personal Branding in Company Success[43:54] Investing in Content and Brand Strategy[47:03] Exciting Trends and Future Plans[48:00] Final Thoughts and Advice for CMOsLinksConnect with David on LinkedInLearn more about CSGAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith Gooderham, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Your Core-4: The ultimate framework for unleashing business success through vision, values, mission and promise by Mrs. Nili Goldberg Amazon.com A mind shifting framework for founders & leaders experiencing anxiety, feeling stuck, or overwhelmed by not knowing which decision to make and what step to take. Nili Goldberg is a multidisciplinary entrepreneur, marketer, and educator who launched her first startup to empower influencer marketing in 2009 immerses her readers in stories of known brands like Netflix & Airbnb to show how their vision and values lead them throughout their journey and even decision making processes. The author zooms in on founders who paved their business to Unicorn status, like Amazon, Wix, Datorama, and SimilarWeb. Being a strong believer in "practice what you preach" Nili shares her authentic analysis of her faux pas while pioneering the concept of social media influencer marketing and its enabling technology. How does your Core-4 reflect on your business? An experiential guide for founders & leaders experiencing anxiety, feeling stuck, or overwhelmed by not knowing which decision to make and what step to take. Identify your unique entrepreneurial and business DNA by exploring how these crucial elements blend into the mindset of leading entrepreneurs and business leaders and then contemplating your own: vision, your unique set of values your mission and the promise you make to your audience, your team and your business partners. About the author Nili Goldberg is a passionate entrepreneur, marketer, and university professor. After working as a strategic marketer and leading product launches in both the corporate world and startups, Nili launched her first startup in 2009 with the vision to disrupt word-of-mouth marketing by recruiting and mobilizing authentic social media creators and influencers into brand ambassadors. The startup was one of the first to manage influencer campaigns for Governmental purposes, and global brands worldwide like GSK, Clinique, and P&G. She researched of the FAASTR alignment strategies first hand for over fifteen years since 2008. Both by aligning fast-moving startup teams to their vision, mission, values & promise or by providing fractional Chief Marketing services to versataile businesses vectors. Her passion for teaching through experiences has been part of her professional life since 2007. She's taught entrepreneurship and marketing at Reichman University, Yeshiva University, Shenkar design schools' entrepreneurial programs to name a few. . Nili holds a master's degree in International Relations, is a guest speaker at international business schools, and mentors in leading entrepreneurial programs like Techstars, Springbourd, and marketing driven communities. She lives with her partner Jonathan, is the mother of Michal and Amalia, a stepmom to Shai and Lee, and prefers to spend time in in nature's embrace, prioritizing outdoor adventures on snowy mountains, beach breaks and desert sunsets with Jonathan and their four girls.

I had the honor of reconnecting with Chris Irvin today! (He was with me once before, on Episode 175.) Chris is a nutrition researcher, writer, and educator specializing in low-carb dieting for metabolic health and human performance. He is the author of Keto Answers, The Carnivore Diet for Beginners, and Mommy, Do I Have to Eat This? He is also the Chief Marketing officer at BioCoach, a company dedicated to taking down prediabetes and diabetes. Chris is an incredible resource on the value of keto and low-carb diets! His book, Keto Answers, is one of my favorite keto resources to recommend to clients! In this episode, Chris and I get into the differences between micro and macronutrients. We talk about the therapeutic uses of keto, low-carb, hormesis, and carnivore diets, the role of metabolic health, the value of protein, balancing longevity and sarcopenia, and the results of over-fasting, over-restricting, and creating too much stress on the body. We also dive into questions from listeners about the impact of low-carb and ketogenic diets on cholesterol panels and endurance, how to troubleshoot digestive distress, protein excess, and Chris's favorite gadgets and supplements.  I hope you enjoy listening to this podcast as much as I did recording it! Stay tuned for more! IN THIS EPISODE YOU WILL LEARN: The therapeutic benefits of keto, carnivore, low-carb diets, and fasting. The value of protein. How much protein should you eat? The importance of having muscle. The benefits of eating grass-fed red meat. The problem with over-restricting, over-exercising, and over-fasting. Changing things up occasionally and using reverse dieting for optimum health. Adding more protein to your diet will make you feel better, and you won't gain weight. How will a low-carb or keto diet impact your overall cholesterol? Chris explains how a low-carb or keto diet affects the performance of endurance athletes. Products you can use to optimize endurance performance. Chris explains why digestive distress could occur with keto and shares his recommendations for overcoming it.  The impact of a low-carb diet on thyroid function. Connect with Cynthia Thurlow Follow on Twitter Instagram LinkedIn Check out Cynthia's website  Connect with Chris Irvin On his website On Facebook Instagram Twitter Thinking Health Newsletter  The Keto Answers Podcast

Welcome to MeatEater Radio Live! Join Steve Rinella and the rest of the crew as they go LIVE from MeatEater HQ every Thursday at 11am MT! They'll have segments, call-in guests, and real-time interaction with the audience. You can watch the stream on the MeatEater Podcast Network YouTube channel, or catch the audio version of the show on Fridays. Today's episode is hosted by Ryan Callaghan, Cory Calkins, Corinne Schneider, and Phil Taylor.  Guests: Jeff Crane, CEO of the Congressional Sportsmen's Foundation, Bob St. Pierre, Chief Marketing and Communications Officer of Pheasants Forever and Quail Forever, and Reed Barganier of ReedsPianoNews. Connect with The MeatEater Podcast Network MeatEater on Instagram, Facebook, Twitter, and YoutubeSee omnystudio.com/listener for privacy information.