Podcasts about chief marketing

Restoring a 250-year-old farmhouse isn't just a renovation project. It's a blueprint for modern marketing.That's the lesson from Jean-Christophe Pitié, Chief Marketing and Chief Partner Officer at Contentsquare, who's spent the last five years bringing new life to a centuries-old home outside Paris. In this episode, we break down the marketing lessons hidden in his restoration journey.Together, we explore what B2B marketers can learn from blending heritage with innovation, finding creativity in constraints, and designing connected experiences where every touchpoint matters.About our guest, Jean-Christophe PitiéWith 20+ years of experience in international marketing and partner engagement, Jean-Christophe is committed to supporting companies of all sizes in their digital transformation. Passionate about technology and retail, he spent two decades at Microsoft, where he had the opportunity to contribute to the cloud transformation and to launch Microsoft 365 as well as leading Microsoft Stores. Today, as Chief Marketing and Partnerships Officer at Contentsquare, Jean-Christophe's main mission is to drive customer demand in markets around the world, continue to grow our rich partner ecosystem, and bring holistic customer experience insights to more teams worldwide.What B2B Companies Can Learn From the restoration of a French farmhouse:Honor your legacy while modernizing for today. Great brands, like great houses, balance tradition and innovation. Jean-Christophe explains, “I had architects who came initially, and they wanted to put glass everywhere, tear down some big stone walls, and I'm like, guys, this house has had oak beams for 250 years. I'm not gonna tear them down. I'm gonna keep them.” In B2B, the same logic applies. Your legacy, your history, and your customer trust are part of your brand's foundation. Don't tear them down for the sake of what's trendy. Blend your legacy with fresh, modern layers such as new tech, new storytelling, and new energy, without losing what made your brand distinct. That balance between the old and the new is what gives it lasting beauty and credibility.Constraints fuel creativity. Jean-Christophe says, “Sometimes the best projects come when… you have a constraint… either a location constraint or timing or budget, you get very creative to work around the constraints.” His farmhouse's three-foot-thick stone walls forced him to rethink how to add modern features, and that challenge sparked originality. In B2B, the same holds true. Limited budget? Shrinking timelines? Regulatory hurdles? These are the sparks for inventive ideas. Don't let your constraints kill creativity; let them focus it.Every touchpoint shapes the experience. When restoring a house, you have to look at the whole picture; every room, material, and detail needs to connect. Jean-Christophe shared, “It's a bit like your marketing strategy. You need to connect across channels… every touchpoint matters.” Just like a home's design must flow seamlessly from one room to the next, so should your brand experience, across your website, content, product, and sales. Inconsistent moments break trust. When every touchpoint feels connected and intentional, you turn friction into flow, and customers into believers.Quote“History is part of who we are, human beings… It's beautiful… It's like a brand. When you think about brand, you want something that's unique, differentiated, [and] people can relate to, which is so beautiful.”Time Stamps[00:55] Meet Jean-Christophe Pitié, Chief Marketing and Chief Partner Officer at Contentsquare[01:04] Jean-Christophe's French Farmhouse Restoration Project[04:38] Balancing Tradition and Innovation in Restoration Projects[13:56] Creative Solutions and Constraints in Restoration[21:30] Importance of Legacy[26:51] B2B Marketing Lessons from Restoring a French Farmhouse[38:30] Innovations at Content Square[43:33] Advice for CMOs on Investing in Brand[45:45] Final Thoughts and TakeawaysLinksConnect with Jean-Christophe on LinkedInLearn more about ContentsquareAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if the biggest threat to your brand's profitability isn't the next tariff or supply chain disruption, but an outdated playbook that forces you to choose between raising prices on loyal customers or sacrificing your margins?Agility requires more than just reacting quickly to market changes; it requires the intelligence to anticipate them and automate the optimal response. Today, we're going to talk about how leading retail brands are navigating complex economic pressures like tariffs and inflation—not by resorting to the old tactics of deep discounts or across-the-board price hikes, but by deploying AI to create a more resilient and intelligent operation. We'll explore how AI is helping brands maintain pricing stability, turn insights from major shopping events into real-time strategy, and fundamentally shift teams from staring at dashboards to taking automated, margin-protecting actions. To help me discuss this topic, I'd like to welcome, Sai Koppala, CMO at CommerceIQ. About Sai Koppala Sai brings over 20 years of marketing and strategy experience. Before CommerceIQ, he was Chief Marketing & Strategy Officer at SheerID and held leadership roles at Apigee (acquired by Google) and SAP. He holds an MBA from the Kellogg School of Management and a Master's in Electrical Engineering from Arizona State University. Sai Koppala on LinkedIn: https://www.linkedin.com/in/koppala/ Resources CommerceIQ: https://www.commerceiq.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Driving business development in a mid-sized regional firm is rarely about large budgets. It's about sharp strategy, creativity and the ability to make every action count. In this episode of the CMO Series Podcast, Kelley Goes, Member and Chief Marketing and Business Development Officer at Jackson Kelly, joins Alex Haidar to share how her unconventional career path has shaped her bold, practical approach to legal marketing and BD. Kelley's journey began as a litigator at Akin Gump, moving into public service as West Virginia's Secretary of Commerce, and later serving as State Operations Director for Joe Manchin. Having been a private practitioner, a public servant, the client and the lawyer to the client, she brings a uniquely rounded perspective to her role at Jackson Kelly. Today, she leads marketing and BD for the firm with a focus on clarity, confidence and doing more with less. She talks openly about defining the right target audiences, supporting lean teams and introducing new tools without losing lawyers along the way. Her leadership philosophy, shaped by years working with high-stakes decision-makers, is grounded in authenticity, accountability and lifting up the people around her. Kelley and Alex discuss: How an unexpected career path from litigation to public office prepared Kelley for legal marketing The leadership lessons she learned working alongside figures like Joe Manchin Why confidence, tight messaging and clear audience targeting matter more than budget Her creative internal BD initiatives and associate-focused engagement How she builds non-traditional teams and bridges creative and legal cultures Practical advice for lean BD and marketing teams wanting to better support their lawyers

Andrea Brimmer, Chief Marketing and Public Relations Officer for Ally Financial, joins Sarah to talk about the company’s groundbreaking 50/50 Pledge to reach equal spend in media across men's and women's sports, (and why folks need to see ROI differently in the two spaces), her favorite “I told you so” moments and why Ally leaned into its sponsorship of the NWSL in its darkest moment, instead of abandoning it. Plus, a hoops lifer breaks her own record, heartbreak for one Olympic hopeful, and ruin a family dinner for just $36. SHOW NOTES: You can read Fair.org’s piece on the sexist coverage of the WNBA CBA negotiations here Use the code CYBERMONDAY to get 20% off the entire Good Game merch collection here Subtle conversation starter table runners are available here and here Leave us a voicemail at 872-204-5070 or send us a note at goodgame@wondermedianetwork.com Follow Sarah on social! Bluesky: @sarahspain.com Instagram: @Spain2323 Follow producer Alex Azzi! Bluesky: @byalexazzi.bsky.social Instagram: @AzziArtwork See omnystudio.com/listener for privacy information.

Pour ceux qui souhaitent rejoindre la #TribuESOA c'est par ici : https://bit.ly/TribuESOAVoici ce que vous obtenez en rejoignant la tribu ESOA :✅ Echangez quotidiennement avec Kahi, Moulaye pour co-construire le podcast mais aussi sur vos difficultés, interrogations et l'actualité en toute simplicité !✅ Accès d'un an à la communauté privée ESOA (La tribe): un réseau exclusif de 200 membres dans 15 pays entrepreneurs et professionnels africains partout dans le monde pour développer votre réseau, échanger, et vous entraider.✅ Accès à tous nos Masterminds, Book Clubs, Meetups, et événements ESOA exclusifs et à tarifs réduits: participez à des sessions interactives avec Kahi, Moulaye, et des experts invités pour enrichir vos connaissances et votre réseau.✅ Le Template du Life Plan de Moulaye et Kahi: des outils concrets pour clarifier vos objectifs professionnels et personnels, adaptés à tous les profils.✅ Le Replay unique du Mastermind du 18 Décembre “Construire son plan de vie”Un contenu exclusif pour vous guider dans la création de votre plan de vie et de carrière.---------Le Podcast "#Entrepreneur State Of Africa" dit tout haut ce que les #entrepreneurs pensent tout bas, avec Kahi Lumumba (Co-Founder & CEO Totem Experience, Adicomdays) et Moulaye Tabouré (Co-Founder & CEO de ANKA (ex-Afrikrea) ). Dans cet épisode, Kahi et Moulaye reçoivent Doungnan Coulibaly, le vétéran des startups et du e-commerce ivoirien avec Yatoo.ci. De cette expérience chez Prosuma à son rôle aujourd'hui de Chief Marketing, Communication et Customer Experience chez la banque AFG Groupe, ce pionnier partage en toute franchise les leçons qu'il en tire. Et au contact de légendes africaines comme les fondateurs de Prosuma (Kassam et Fahkry) et celui de AFG Groupe (Koné Dossongui), il a saisi tellement de choses qu'il nous partage sans détour ici ! -----Ce podcast est produit par Totem Factory by Totem Experience que vous pouvez joindre pour tous vos besoins de production

For this year's Thanksgiving edition of the CMO Series Podcast, we bring together an outstanding group of legal marketing leaders to reflect on the people and practices that have shaped their careers. What emerges is a clear and compelling message about the importance of trust, collaboration and shared generosity in building strong marketing teams and firm cultures. Thank you to our special guests for sharing their insights: Angela Pandolfo Roy, Chief Marketing Officer at Gibbons, Maura Brandt, Chief Marketing Officer at Crowell & Moring, Sarah Kempsey, Chief Marketing and Business Development Officer at Montgomery McCracken, Michael Huntsman, Chief Business Development and Marketing Officer at Bilzin Sumberg Baena Price & Axelrod, Phill McGowan, Founder of Phill McGowan Marketing, Alexandra DeFelice, Chief Marketing and Business Development Officer at Jeffer Mangels Butler & Mitchell LLP, Vanessa Crocetto, Chief Marketing Officer at Butzel, Douglas Gold, Chief Operating Officer at Mitchell Silberberg & Knupp LLP, Rebecca Wissler, Chief Marketing and Business Development Officer at Ice Miller, Danielle Wuschke Paige, Chief Marketing and Growth Officer at Nixon Peabody LLP, and Lindsey McReynolds, Chief Client Relations Officer at Schwabe Williamson & Wyatt. Across the episode, they share how firms can build environments where collaboration truly thrives. Creating space for people to contribute, recognising effort, supporting new ideas and giving credit freely all strengthen teams and empower talent to grow. Their reflections remind us that the most successful organisations are built on trust and a genuine willingness to lift others up. It's a thoughtful and timely conversation for this season of gratitude. Wishing you a wonderful Thanksgiving.  

Join host Kevin Henry as he welcomes Hanna Aronovich and Atia Black from DANB, along with dental assistant Nicole Mora from Dr. Bari Posner's office, for a powerful recap of the AI in Dentistry Summit. In this episode, they break down how artificial intelligence is reshaping the world of dental assisting, the emerging skills DAs will need to thrive, and how DANB is preparing the profession for this rapidly evolving landscape. Meet Our Guests Hanna Aronovich serves as Chief Marketing & Strategy Officer for the Dental Assisting National Board (DANB) and the DALE Foundation. With over 15 years of experience in nonprofit and association leadership, she drives strategic marketing, communications, and partnerships that elevate certification, infection prevention standards, and professional development. Hanna has led national initiatives highlighting DANB credentials such as the CDA and CDIPC and oversaw the launch of the Dental Assisting Professional Model, a framework supporting career growth, workforce retention, and excellence across the dental industry. Atia Black is the Director of Business Development for DANB and the DALE Foundation. Her background spans chairside assisting, office management, sterilization, and leadership roles in administration and business development. With academic training in biology, pre-dental hygiene, and business administration—as well as a Women in Leadership certificate—Atia brings a deep understanding of dental operations and career pathways for assistants. Nicole Mora is a dentist from Ecuador and a graduate of Universidad de las Américas (UDLA). After completing her dental social service in rural communities, she gained over three years of experience as a dental assistant, developing strong clinical and digital skills. Nicole is passionate about AI-driven dentistry and how new technologies enhance diagnosis, treatment planning, and patient-centered care. Resources and Links • AI in Dentistry Summit Recap: https://www.danb.org/news-blog/detail/news/summit-attendees-envision-the-future-of-ai-and-dental-assisting DANB Website: https://www.danb.org DALE Foundation Learning Resources: https://www.dalefoundation.org Dental Assisting Professional Model: https://www.danb.org/professional-model Stay Connected: https://www.danb.org/contact-us Dental Associates of Hoboken: https://www.dentalassociatesofhoboken.com/meet-bari-posner/ This podcast is sponsored by Dental Supply Guy: Tired of scrambling for supplies or realizing you're out right when you need something? Dental Supply Guy takes all that stress off your plate by automating your ordering, tracking, and inventory so you never have to think about it again. No more guessing, no more last-minute runs, just a smoother, easier workflow for your whole team. Ready to ditch the supply chaos? Book a quick demo at: https://dentalsupplyguy.com/ BIG NEWS! The annual dental podcast contest is officially open, and your support means the world to us. If you enjoy the show, head to DentalPodcast.org/vote and hit the big “Vote” button. Voting runs November 1–December 31, 2025. Thanks for being part of this community! Big things are coming in 2026 for dental assistants! Join me at the Rocky Mountain Dental Convention in Denver, January 22–23, for Real Talk About the State of Dental Assistants from 1:30 PM–4:30 PM MST. Then meet me at the Chicago Midwinter Meeting, February 20–21, for two energizing sessions: ✨ Harnessing the Power of Personalities in the Dental Practice – February 20, 8:00–9:30 AM

Every CMO faces the same question: how do you balance long-term brand equity with short-term performance marketing?In the fifth episode of The Brand Builder's Playbook, hosts Jim Stengel and Ryan Barker, along with guest co-host Lindsey Wehking, tackle one of the most heated debates in modern marketing: brand versus performance. Is short-term activation enough, or does long-term brand building ultimately win?This week's guest is Andrea Brimmer, Chief Marketing and PR Officer at Ally, who has spent nearly two decades transforming Ally from a regional bank into one of America's most admired challenger brands. Andrea shares the inside story of launching the Ally brand, driving growth through bold, customer-centric marketing, and proving that financial services can stand for transparency and trust. The conversation explores how to build brands people truly love, balance creativity with measurable results, and use brand purpose as a competitive advantage.“We have to stop calling it brand versus performance. It's demand generation and demand capture. And you can't have one without the other.” — Andrea BrimmerIf you've ever wondered how to build a brand that punches above its weight, Andrea's playbook is one you won't want to miss.—Download this week's worksheet: https://bit.ly/4hFTZ7WRead about upcoming episode topics and guests here: https://bera.ai/podcast/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on The Modern Customer podcast, Michael Gerrish, Chief Marketing and Experience Officer at Blue Cross Blue Shield of Kansas, shares the strategy that transformed their organization. The key? Aligning Marketing and Experience to accelerate growth. Michael outlines how the unified CMXO role is responsible for making sure the brand's promises match the actual customer experience, driving maximum ROI.  The Results:  ✅ $120 Million in annual revenue  ✅ 93% industry-leading customer retention rate Learn how they achieved this with the "Insights to Action" model, eliminating silos and leveraging AI to simplify complex healthcare needs. Listen to the full episode now! Blake Morgan is a customer experience futurist, keynote speaker, and author of three books on customer experience. Her new book is called The 8 Laws of Customer-Focused Leadership: The New Rules for Building A Business Around Today's Customer. Follow Blake Morgan on LinkedIn For regular updates on customer experience, sign up for her weekly newsletter here. 

In this episode, John and Tom are joined by Jared Trexler, Senior Vice President and Chief Marketing & Strategy Officer at The American College of Financial Services, to discuss why education and specialization matter more than ever in the financial world. They explore how a well-educated advisor can deliver deeper, more personalized planning- especially in areas like tax, estate, and retirement income strategy- and why consumers should understand the difference between generalists and true specialists. Jared also shares insights into The American College's mission to elevate the profession through lifelong learning, new certifications such as the Tax Planning Certified Professional program, and a growing public campaign to help consumers identify qualified advisors.   Important Info: Securus Financial: https://www.gosecurus.com/ International Financial Advisory Group: https://www.internationalfinancial.com/ Call John: (858) 758-9889 Call Thomas: (973) 394-0623

This week on The Brand Builder's Playbook, Jim, Ryan, and Cait dive into one of marketing's toughest questions: how do you prove the ROI of a brand? In a world where every dollar spent needs justification, they explore how marketers can connect creative storytelling to measurable business growth.To help unpack it, they're joined by Raja Rajamannar, Mastercard's Chief Marketing & Communications Officer. Raja shares how Mastercard built one of the world's most trusted brands by grounding its marketing in data, financial discipline, and purpose. He outlines his framework for measuring marketing ROI across three dimensions, brand strength, business growth, and sustainable competitive advantage, and shares practical lessons on earning credibility with CFOs and boards. “Purpose and profits are not mutually exclusive. If you pursue purpose methodically, thoughtfully, and innovatively, profits will follow.” — Raja Rajamannar—Download this week's worksheet: http://bit.ly/3KX9ts4Read about upcoming episode topics and guests here: https://bera.ai/podcast/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the inaugural episode of Ship Happens! SONAR's Chief Marketing and Operations Officer, Julie Van de Kamp, is joined by Tim Jed, Supply Chain Leader at DPR Construction, to tackle the (frankly chaotic) world of construction logistics.They dive into the unique challenges of managing a project-by-project supply chain, navigating market volatility caused by shifting tariffs, and using data to bring order to the chaos. Tim shares his perspective on the current freight environment and explains why, in an unstable market, true collaboration with partners is the most critical tool for when... ship happens. Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us a textA deadly crash at UPS's Louisville hub put crisis leadership under a microscope—and the first 24 hours told a powerful story about timing, empathy, and restraint. We invited Michele Ehrhart, former VP of Global Communications at FedEx and author of Crisis Compass, to unpack how the early communications played out in this heartbreaking incident. We walk through the initial statements that landed within hours: awareness first, compassion next, and a clear handoff to the NTSB as the authority on cause and timeline. From there, we explore why “do no harm” is more than a slogan—it's a filter that keeps leaders from filling silence with speculation. You'll hear how family hotlines, verified safety guidance, and precise update cadence support trust when uncertainty is high, and why a CEO video isn't an automatic lever on day one.Our guest, Michele Ehrhart is author of the new crisis guide book, Crisis Compass, available now. She is Chief Marketing and Communications Officer at the University of Memphis, and also serves as CEO at Hart Communications, a reputation management firm. We'd love to hear from you. Email the show at Tom@leadinginacrisis.com.

Heute packen wir unseren Werkzeugkoffer aus, denn unser Gast ist Dr. Philipp Meyer, Member of the Management Board und Chief Marketing and Sales Officer bei Wera.Wera gilt als einer der innovativsten Werkzeughersteller der Welt, mit Millionen Fans, einer eigenen Community und starkem Wachstum in Asien.Philipp erzählt uns, wie man ein 90 Jahre altes Unternehmen so umbaut, dass es auf Heavy-Metal-Festivals auftritt, auf TikTok viral geht und trotzdem in den Werkstätten der Profis zu Hause bleibt. Außerdem spricht er darüber, wie Nähe zu Kunden entsteht, wenn man ihnen zuhört und warum Tempo und Mut in Asien oft wichtiger sind als Perfektion.Nicht nur spannend für Handwerker, sondern für alle, die wissen wollen, wie man eine Marke groß macht, ohne sie zu verbiegen.Gast: Dr. Philipp MeyerSend us a textasiabits hier abonnieren: asiabits.com Damians Team kontaktieren: www.genuine-asia.com Moderatoren & Hosts: Damian Maib & Thomas Derksen Schnitt & Produktion: Eva Trotno

00:00 Show open/ Dr. Justin Greiwe on Fall Allergies and Asthma. 9:27 Sarah Townes, Chief Marketing and Innovation Officer for Experience Columbus on "Goosebumps" events. 14:24 Jamie Bussell, Senior Program Officer for The Robert Wood Johnson Foundation on government nutrition programs. 25:16 Face the State: Ohio Department of Public Safety Director Andy Wilson on the state's violent crime reduction initiative. Property tax reduction efforts at the Statehouse. Portion of an interview with State Representative David Thomas (R- Jefferson) who has introduced numerous bills on property tax relief.

In This Episode Inside The Futurists X Summit: Preparing For An AI Powered Future This week Breaking Banks comes to you from The Futurists X Summit in Dubai, the world's largest gathering of top-ranked futurists. This summit brings together leaders, innovators and policymakers from around the globe for meaningful dialogue on the future of technology, business and society. Tune in as Breaking Banks and The Futurists host Brett King speaks with Mastercard's J.K. Khalil, EVP and Division President of East Arabia, and Raja Rajamannar, Chief Marketing and Communications Officer at Mastercard. JK and Brett kick off the discussion with JK highlighting Mastercard's partnership with the Ministry of AI in Dubai and their AI Center of Excellence in the UAE. Mastercard is always talking about the fast and accelerating pace of change and its impact on consumers' lives. The AI Center of Excellence aims to demonstrate that AI is more than just a buzzword, helping people see the bigger picture and understand the broader implications -- how this access to information and AI translates to daily life. The discussion also touches on exploring possible futures and enhancing the human experience. Then, Raja joins Brett to share his perspective on an AI-powered future. As AI improves quality of life, helping to alter the work-life balance -- working less, experiencing more -- what does the world look like? With AI, chores can be delegated to the machine, you can let go of certain things and have more time for other things. Time to pursue your passions – a long-standing focus for Mastercard is helping elevate lives through experiences. As technology levels the playing field—and everyone feeds similar briefs into the same AI tools—outputs will start to look alike. That's exactly why this moment could become a new golden age of marketing: a chance to break through the sameness with real creativity, smart risk-taking and unconventional ideas. With advanced tools and the right mix of strategy and imagination, the possibilities are endless. And when you serve consumers with heart while driving revenue, that's marketing at its best. It's an engaging and thought-provoking episode from leaders in the field....priceless! Interested in hearing more about The Futurists X Summit? Follow our sister podcast, The Futurists.

How can marketing, innovation, and AI transform patient care while supporting the unique mission of an academic medical center? Ahead of his keynote presentation at the Healthcare Interactive Conference (HCIC) in Las Vegas, David Feinberg, Senior Vice President, Chief Marketing and Communications Officer and Dean for Marketing and Communications at the prestigious Icahn School of Medicine at Mount Sinai, joins Stewart to explore how healthcare marketing strategies, AI tools, and innovation intersect to improve patient experiences and operational efficiency.

What happens when one of the most iconic nonprofits in the world reimagines its brand for a new generation? In this episode, we sit down with Joanna Sabato, Chief Marketing and Communications Officer at Ronald McDonald House, to explore the strategy and storytelling behind the organization's bold new “Family Stays” campaign. From evolving a legacy brand and reaching Gen Z and Millennial audiences, to crafting authentic, emotionally resonant stories voiced by real families, Joanna shares how the campaign redefines what it means to connect with audiences in today's media landscape. Key Takeaways:// How Ronald McDonald House evolved its brand while honoring decades of trust and legacy.// The creative and strategic process behind the “Family Stays” campaign.// Why authenticity and real family voices became the heart of the campaign's storytelling.// The importance of reaching younger audiences through emerging media and relatable narratives.// How nonprofits can think like modern brands while staying mission-driven.// Measuring success beyond impressions — focusing on emotional connection and impact.// Lessons for marketers on building relevance and resonance in a fast-changing media landscape.Connect with Joanna: LinkedInLearn more about the Ronald McDonald House: Family Stays Campaign | LinkedIn | Website____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠Join our FREE Open Jobs group on LinkedIn: ⁠Join now⁠Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Repenser l'expérience voyageur avec l'IA : le pari ambitieux de SNCF Connect & TechDans cet épisode du Panier, enregistré lors du One to One Expérience Client 2025 à Biarritz, j'échange avec David Nedzela, Chief Marketing & Customer Officer chez SNCF Connect & Tech, l'entité en charge de la plateforme de réservation la plus utilisée en France.Avec plus de 20 millions d'utilisateurs, des milliards de requêtes, et un périmètre qui couvre l'information voyageurs, la réservation, le service client et même la gestion d'imprévus, SNCF Connect est un cas d'école en matière d'IA appliquée à grande échelle.Voici les grands enseignements de notre échange :L'IA comme outil de simplification dans un environnement complexeLe voyage, surtout en train, est plein d'aléas : retards, correspondances, lignes supprimées… David partage comment l'IA (et notamment l'IA générative) est utilisée pour rendre plus fluide l'accès à l'information, dans un environnement très instable, tout en gardant une information fiable et contextualisée.Un usage pragmatique et progressif de l'IA générativeL'approche de SNCF Connect & Tech est très concrète : l'IA n'est pas un buzzword, mais un levier pour automatiser certaines réponses, personnaliser des recommandations, et orienter l'utilisateur vers la bonne solution. L'enjeu : améliorer l'autonomie des clients… sans perdre la maîtrise du discours de marque.Des cas d'usage multiples : recherche, réassurance, relation clientL'IA est utilisée à différents niveaux : dans le moteur de recherche, pour anticiper les besoins ; dans le parcours de réservation, pour lever les frictions ; et dans le service client, pour orienter ou répondre automatiquement. David partage aussi les critères d'éligibilité de chaque use case, et les contraintes fortes liées à l'infrastructure publique.Un équilibre entre innovation et responsabilitéDans un contexte aussi sensible que le transport public, l'IA doit rester au service de l'utilisateur. Pas question d'automatiser pour automatiser. La transparence, la fiabilité et la supervision humaine sont au cœur du dispositif.⏱ Timecodes00:01:05 - Présentation de SNCF Connect & Tech et du périmètre produit00:03:10 - Pourquoi l'IA est un levier structurant pour l'expérience voyageur00:05:40 - IA générative : cas d'usage, contraintes, gouvernance00:08:00 - IA dans la relation client et la personnalisation00:09:50 - Innover dans un cadre public et réglementéHébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Jaime Hunt sits down with Kerry Salerno, Chief Marketing and Communications Officer at Babson College, to explore the power of data-driven marketing. Together, they dive into how Kerry's team leverages impact reports and key performance indicators (KPIs) to align marketing strategies with institutional goals. From agile team structures to quarterly dashboards and annual reports, this episode is packed with insights on building a high-performance marketing culture. If you've ever struggled to quantify the impact of your marketing work—or convince leadership it matters—this episode is a must-listen.Guest Name: Kerry Salerno, Vice President and Chief Marketing and Communications Officer, Babson CollegeGuest Social: https://www.linkedin.com/in/kerrysalerno/Guest Bio: Kerry Salerno serves as Babson College's Chief Marketing and Communications Officer, overseeing brand, reputation and enrollment marketing and communication strategies. She is responsible for building brand awareness, engagement, adoption, and advocacy for the institution and each of its revenue generating programs, as well as overseeing institutional communications strategies. Prior to Babson, Kerry was at Northeastern University where she served in a variety of roles related to enrollment marketing and communications, most recently as Vice President of Enrollment, Marking and Recruitment for the Northeastern University Professional Advancement Network. Kerry received her B.S. in Marketing and her M.B.A from Bentley University. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jessica Marshall, Chief Marketing and Communications Officer at CRC Group, joins Leslie Castillo and Jim Flynn to unpack the complex process of rebranding. From securing stakeholder buy-in to navigating the emotional aspects of branding, Jessica shares insights on visual identity, internal challenges, and the key differences between rebranding internally versus through acquisitions. Interested in learning how to approach rebranding with confidence and clarity? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.

Season 7, Episode 37 of the California Sports Lawyer® Podcast with Jeremy Evans features an in-depth conversation with Sarah Myer, Chief Marketing & Communications Officer at Indiana Sports Corp. Myer shares her journey in sports leadership and community impact, and how Indiana Sports Corp continues to play a leading role in shaping opportunities for athletes, fans, and communities through major sporting events and innovative initiatives in Indianapolis and beyond. The episode explores how sports organizations are redefining engagement, expanding access, and strengthening the business and culture of athletics. This episode is a must-listen for professionals, students, and fans interested in sports leadership, athlete empowerment, community building, and the future of sports at both collegiate and professional levels. Copyright © 2025. California Sports Lawyer®. All Rights Reserved.  (www.CSLlegal.com) Try ZipRecruiter for FREE at ZipRecruiter.com/work. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

‍In this episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with Anne Peters, Chief Marketing and Communications Officer at UTSA, to explore what it really means to “raise the profile” of a university. Spoiler alert: it's not just about rankings. From community-driven branding campaigns to strategic data storytelling, Anne shares a wealth of insights on how institutions of any size can authentically build visibility and credibility. Whether your campus has a football program, a medical school, or neither, this conversation is packed with actionable ideas for enrollment marketers. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

AI is opening doors for data driven marketing, but can be a Pandora's box if not used carefully in the healthcare industry.  Hernando Ruiz-Jimenez is Chief Marketing and Communications Officer at Geisinger Health, where he's experimenting with AI agents and pilots to see how he can make the most of healthcare data while protecting customers' privacy and being respectful of their particular conditions.  Learn about great marketing books, understanding the basics, and trial and error with AI in healthcare marketing. 

September 9, 2025 ~ Chris Ivey, Chief Marketing officer for Forgotten Harvest, joins Kevin to share the work Forgotten Harvest does.

In this episode of The Friday Habit, Mark welcomes leadership expert and coach Jennifer DiMotta, founder of Uprisers. Jennifer has spent over two decades in corporate leadership, eventually serving as Chief Marketing and Digital Officer of a $22 billion company before creating her own coaching practice.Through her structured and results-driven approach, Jennifer has transformed the often “soft” concept of leadership into an actionable framework that helps middle managers and emerging leaders rise to the next level. She shares her personal journey—navigating single parenthood, climbing the corporate ladder, and ultimately launching her business—and introduces her six-step system for becoming your own leadership coach.If you've ever felt stuck in your leadership journey or wondered how to break through to the next level in your career, this conversation is packed with practical insights, mindset shifts, and actionable steps you can take right now.

 My guest is Andrea Brimmer, the Chief Marketing and PR Officer at Ally Financial, where she leads the company's integrated marketing strategy and brand transformation. Since joining Ally in 2006 and relaunching the brand in 2009, she has redefined what a financial services company can be—putting consumers first and driving bold, disruptive growth. Under her leadership, Ally has earned spots on Fast Company's “Brands That Matter,” and Brimmer herself has been recognized as one of Forbes' Most Influential CMOs five times, earning a place in the 2024 Forbes CMO Hall of Fame. An absolute trailblazer in the industry, she has also been honored by Adweek, Fast Company, and She Runs It for her creativity, leadership, and cultural impact. 

Season 5: Episode 213 In this episode of North American Ag Spotlight, Chrissy Wozniak sits down with Raquel Gottsch Koehler, Co-Owner and Chief Marketing & Creative Officer of Rural Media Group, to talk about how agri-marketing is shifting in 2025 and what's truly working in today's uncertain economy.Raquel shares her unique perspective as the next generation leading RFD-TV, Rural Radio on SiriusXM, and FarmHER + RanchHER, balancing her late father's legacy with bold innovation. She discusses how rural audiences are consuming content differently than just a few years ago, the growing importance of authenticity in brand storytelling, and why both linear TV and digital streaming still have a place in ag marketing.The conversation also explores the relaunch of FarmHER + RanchHER, the importance of elevating women in agriculture, and how RMG is tackling big issues like mental health, regenerative agriculture, and entrepreneurship through rural storytelling. Raquel explains what agri-marketers are getting right—and wrong—in 2025, and why genuine connections matter more than ever.Plus, Raquel previews her upcoming panel at the Women in Agribusiness Summit in Orlando: “Marketing Through Headwinds: Ag Marketing Strategies in an Uncertain Economy.” She'll be joining other industry leaders to discuss how brands can adapt and thrive through today's challenges.Learn more about RMG at https://www.rfdtv.com/Send us a textSubscribe to North American Ag at https://northamericanag.com

This week, we're wrapping up the summer with the final episode recorded in the south of France at the Cannes Lions Festival of Creativity. Captured at Chez Vayner, this roundtable brings together three powerhouse leaders to explore how trust, courage, and community are driving the next wave of brand growth—and why the return of creative simplicity may be the key to long-term success.Joining Jim is...Jackie Jantos, President & Chief Marketing Officer of Hinge. Leading the dating app “designed to be deleted,” Jackie is redefining intentional connections for Gen Z and beyond. With past leadership roles at Coca-Cola and Spotify, she shares her insights on elevating young voices and keeping a brand true to its purpose.Lesley Scofield, Founder of Be LOVE. At her newly launched electrolyte beverage brand, Lesley is building around values of joy, connection, and community. Inspired by her own journey of growth and resilience, she's on a mission to spark meaningful real-world experiences.Gael De Talhouët, Chief Marketing & Digital Officer at Essity. A two-time Cannes alum, Gael has led groundbreaking work in feminine care and hygiene, including being the first to show red blood on TV. He credits consumer empathy, agency partnerships, and trust in creative teams as the foundation for bold, industry-shaping campaigns.Together, Jim and these leaders share a candid discussion on building brands that matter—across dating, wellness, and hygiene—showing how courage and conviction can cut through complexity and deliver lasting impact.---This week's episode is brought to you by Deloitte.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Intro / HookThe PRI Awards showcase the very best in responsible investment — but they also reveal much more. In this episode Paul Van Eynde, Chief Marketing & Strategy Officer at the PRI chats to award judge Claire Hierons of the Laudes Foundation and Dan Neale from the Church Commissioners for England, shortlisted for recognition. The conversation highlights how investors are embracing stewardship, system-level thinking, and accountability to drive real-world impact.OverviewThe PRI Awards are designed to spotlight leadership and innovation among PRI signatories, spanning asset owners, investment managers, and service providers. With over 139 submissions this year across categories including climate, nature, human rights, stewardship, and communications, the awards reflect the diversity and maturity of responsible investment worldwide.Claire Hierons shares insights from her experience as a judge, noting the evolution of systemic stewardship and the growing sophistication of entries. Dan Neale discusses the Church Commissioners' submission on the Investor Initiative for Human Rights Data (IIHRD) and why human rights must be central to addressing systemic risks such as climate change and inequality.Detailed CoverageThe role of the PRI Awards: Encouraging leadership, transparency, and innovation across the investment chain.Global coverage: Submissions from emerging and developed markets, showing that sustainability leadership is not limited by geography.Church Commissioners' human rights initiative: Collaboration with global investors to strengthen human rights data, integrate it into stewardship, and ensure accountability across public markets.Systemic responsibility: Both guests stress the need for investors to see fiduciary duty not only as delivering returns but also as protecting the systems that underpin future value.Chapters00:44 – Introduction to the PRI Awards and categories05:45 – Reflections on judging the awards08:00 – Trends in responsible investment submissions10:47 – The rise of global leadership in sustainability11:42 – The Church Commissioners and their stewardship approach14:05 – The Investor Initiative for Human Rights Data (IIHRD)16:18 – Human rights as a systemic risk17:12 – Embedding human rights into policy and stewardship practices19:16 – Addressing data gaps and disclosure challenges24:19 – What does “The Responsibility of Investing” mean today?Keywordsresponsible investment, PRI Awards, Laudes Foundation, Church Commissioners, stewardship, systemic risk, fiduciary duty, sustainability in finance, climate change, biodiversity, human rights in investing, ESG data, IIHRD, universal asset owners, just transition, investor innovation, responsible business practices, transparency in investing, New York Climate Week

In this episode of The Speed of Culture, Matt Britton sits down with Julie Haddon, former Chief Marketing and Commercial Officer at the National Women's Soccer League, to explore the league's explosive growth. They discuss athlete-led storytelling, breakthrough brand partnerships, and how the NWSL is changing the game for women's sports.Follow Suzy on Twitter: @AskSuzyBizFollow Julie Haddon on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.comThis episode was recorded in January 2025, prior to Julie's departure from the league in July 2025. Hosted on Acast. See acast.com/privacy for more information.

Episode 122 | DP & McGheeCo-hosts David Paro and Tim McGhee open with a sharp look at recent headline-making moves in sports media. They break down the NFL's $2.5B stake in ESPN—part of a massive $25B valuation—and Fox Sports' strategic investment in IndyCar, exploring how these deals could reshape the sports broadcast and rights landscape.The discussion then tackles the troubling persistence of sexism and misogyny in sports. DP & McGhee address incidents like sex toys being thrown onto the court at WNBA games, and examine both the progress and pushback faced by Jen Pawol, MLB's first female umpire, who recently made history in Atlanta.This week's guest is Liz DiLullo Brown, EVP and Chief Marketing & Business Relationships Officer for Little League International. Liz shares insights from the just-completed Little League Softball World Series and previews the Little League World Series, beginning August 13 in Williamsport, PA. She explains how Little League is evolving to stay culturally relevant and details the organization's growing partnership with Major League Baseball to inspire the next generation of athletes.

In this episode of The Association Insights Podcast, we kick off our August series on artificial intelligence with a powerful real-world example of how small-staff associations can lead with strategy, innovation—and confidence.Host Meghan Henning sits down with Cathy Lada, D.Sc., CAE, Chief Marketing & Membership Officer at the American Alliance of Orthopaedic Executives (AAOE), to explore how her team is thoughtfully integrating AI to enhance member experience, streamline operations, and unlock time-saving value across the organization.

Episode 184 with Nkechi Oguchi, Chief Marketing and Community Officer at Itana, Africa's First Digital Special Economic Zone. As Chief Marketing and Community Officer, Nkechi is at the forefront of positioning Itana as the digital jurisdiction of choice for technology and service-based businesses operating in Africa.In this episode, Nkechi unpacks Itana's bold vision: a one-stop digital platform that allows startups and scale-ups to incorporate, access banking, secure business visas, and operate tax-efficiently within a regulatory environment designed for the digital economy. She discusses how Itana's partnership with the Nigerian government and initiatives like the National Talent Export Programme (NATEP) are creating new pathways for accessing talent, unlocking digital trade, and building community at scale.Nkechi shares how Itana is redefining the role of free zones in the age of remote-first operations and pan-African scale, and why a future-forward, community-driven approach is essential for stimulating Africa's digital transformation.What We Discuss With NkechiThe evolution from Talent City to Itana, and how this shift reflects a broader ambition to build Africa's first fully digital, business-friendly jurisdiction.How Itana enables global startups and digital service providers to incorporate remotely, access African markets, and scale operations with ease.The strategic role of community in Itana's model and how ecosystem-building, talent pipelines, and mentorship drive value for both founders and investors.The significance of the recent MOU with Nigeria's Ministry of Industry, Trade, and Investment, and how it supports job creation and digital trade through NATEP.The importance of policy stability, regulatory innovation, and international partnerships in attracting foreign direct investment to Nigeria's digital economy.Verto CornerThis week in Verto Corner, Austin Okpagu, Country Manager for Nigeria at Verto, explains why more businesses are shifting away from traditional international payment methods and choosing to pay locally instead. With legacy systems like SWIFT often slow, expensive, and routed through multiple intermediaries, Austin highlights how local payment rails offer faster, more cost-effective solutions for companies working with partners in markets like Nigeria and Kenya. He shares insights on how local payouts improve cash flow, reduce transaction costs, and create stronger relationships with suppliers and customers.Discover how our Verto's solutions can help you accept payments, manage expenses, and scale effortlessly. Visit Verto to get started.Did you miss my previous episode where I discus From Soil Sensors to Farm Analytics: Using Technology to Improve Soil Health and Food Security in Africa? Make sure to check it out!Connect with Terser:LinkedIn - Terser AdamuInstagram - unlockingafricaTwitter (X) - @TerserAdamuConnect with Nkechi:LinkedIn - Nkechi (Oti) OguchiTwitter - @heynkechiDo you want to do business in Africa? Explore the vast business opportunities in African markets and increase your success with ETK Group. Connect with us at www.etkgroup.co.uk or reach out via email at info@etkgroup.co.uk

Josh Sebo (COO of OfferVault), Adam Young (CEO of Ringba), industry legend Harrison Gevirtz and special guest Amber Gaige (Chief Marketing Advisor of Far Beyond Marketing & International Best Selling Author of The Far Beyond Marketing Guidebook) discuss:- Amber's journey from Customer Service Manager to Best Selling Author- The Ins & Outs of Selling a Business- The Far Beyond Marketing Guidebook- Public Speaking- Digital Marketing- What's missing from your website?- The most common marketing mistakes business operators makeFollow Us:OfferVault:WEBSITE: https://www.offervault.com/FACEBOOK: https://www.facebook.com/offervaultINSTAGRAM: https://www.instagram.com/offervaultmarketing/TWITTER: https://www.twitter.com/offervaultLINKEDIN: https://www.linkedin.com/company/offer-vault/Adam Young: RINGBA: https://www.ringba.comRINGBA's INNER CIRCLE: https://try.ringba.com/inner-circle/FACEBOOK: https://www.facebook.com/ringbaINSTAGRAM: https://www.instagram.com/adamyoung/TWITTER: https://www.twitter.com/arbitrageLINKEDIN: https://www.linkedin.com/in/capitalistHarrison Gevirtz:INSTAGRAM: https://www.instagram.com/affiliate/LINKEDIN: https://www.linkedin.com/in/harrisongevirtz/Amber Gaige:FAR BEYOND MARKETING: https://farbeyondmarketing.com/THE FAR BEYOND MARKETING GUIDEBOOK: https://shorturl.at/wrD0zINSTAGRAM: https://www.instagram.com/ambergaige/LINKEDIN: https://www.linkedin.com/in/marketing-strategy-coaching-ambergaige/

Each Behind the Shield Community Hero is honored for their dedication to improving the health and wellness of their community. Brittany Blue will be featured on the Sounders website and was honored recently at a Sounders FC home match and met her Behind the Shield player, forward Pedro de la Vega, after the game. Brittany is Chief Marketing and Philanthropy Officer at Sound Generations, where she has dedicated more than 16 years to building relationships and community connections to ensure older adults facing barriers in King County have access to a safety net of services, so they too can lead full and connected lives. Pedro sits down with Brad and Steve to talk his transition from Argentina to Seattle, overcoming injuries and obstacles, and his desire to win trophies with the Rave Green. 

On this episode of Human Centered, host Nick Brunker sits down with Jenny Collopy, Vice President and Chief Marketing and Communications Officer for The Christ Hospital Network, to explore the unique and complex role of the healthcare CMO. They discuss how to build a brand when the customer's journey is one of the most personal they will ever undertake, and how marketing a product that is fundamentally about trust, care, and human vulnerability differs from other industries. Jenny shares insights from her career path, the importance of mission-driven storytelling, the challenges of navigating patient privacy in a data-driven world, and how her team works to bridge the digital front door with the in-person clinical experience to build community trust.Connect with Jenny on LinkedIn and learn more about the great work she's doing with The Christ Hospital Network

How is AI revolutionising the way we approach responsible investing? In this episode, Paul Van Eynde, Chief Marketing & Strategy Officer at the PRI is joined by Lorenzo Saa, Chief Sustainability Officer at Clarity AI, to explore how technological innovation is reshaping the investment landscape. Lorenzo shares his journey from microfinance to becoming a front-runner in sustainable investments, offering insights into the transition from traditional analyst-driven models to pioneering data and technology-driven solutions at Clarity AI. Hear how AI can be used as a collaborative tool to enhance understanding of sustainability issues and opening new avenues for improved investment outcomes, particularly in emerging markets, leveraging alternative data sets and using AI for environmental monitoring. Focusing on the interplay between human and artificial intelligence in the investment realm, Lorenzo explains that AI tools not only enhance productivity but also offer deeper insights, likening AI's capabilities to those of a cheetah for speed and an owl for wisdom. As we routinely increase the adoption of these technologies, Lorenzo advocates for a proactive approach to integrating AI into responsible investing, while ensuring transparency and aligning with client expectations.

Listen to a powerful Conversations with Alan when Josh Weiner, Co-Founder of the Chicago Jewish Alliance and Chief Marketing and Development Office at NAVI, and his husband Kevin Schultz. Josh, a proud Jewish leader and fourth-generation descendant of Armenian Genocide survivors, left a 15-year marketing career to take a stand against rising antisemitism and anti-Zionism. He'll share his personal journey—including what it means to be both gay and Jewish in today's America—and the work he's doing to lead with truth and purpose. Josh also serves as Chief Marketing & Development Officer for the North American Values Institute, where he helps shape bold, strategic responses to hate and misinformation. Josh and I will also discuss the recent terror attacks in Washington, DC and Boulder, CO, and how these events have intensified the urgency of his advocacy.Kevin, who is not Jewish, will offer his own powerful perspective—on witnessing antisemitism up close, supporting Josh, and what it's been like to stand beside him as this fight intensified.We'll also explore what Pride means to both of them at this moment in our country.

Full transcript⁠ ⁠Watch this interview on YouTube⁠ — "You have to blend innovation with empathy, and effectively combine data-driven insights and creative storytelling," says Lisa Caputo, the Chief Marketing, Communication and Customer Experience Officer at Travelers. "To me, that's a magic combination." And there's one more ingredient missing from the recipe, which Lisa has learned over a career spanning broadcast journalism, the White House, and corporate America: The willingness to stay curious and embrace change. Today on Building Better CMOs, she shares insights on transforming customer experience at Travelers, the four-legged stool of "Big M marketing," and the critical role of leadership in driving organizational change. She and MMA Global CEO Greg Stuart also discuss the value of measurement in demonstrating impact, what she learned from working for Bill & Hillary Clinton, and how to foster an environment of empathy. Correction: Travelers is 170 years old, not 161. This episode was produced and edited by Eric Johnson from ⁠⁠⁠LightningPod.fm⁠⁠⁠. ⁠⁠⁠⁠Follow Building Better CMOs in your podcast app⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Subscribe on YouTube⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Rate & review the podcast⁠⁠⁠⁠⁠ Links: ⁠⁠⁠⁠⁠Lisa's LinkedIn⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Greg's LinkedIn⁠⁠⁠

On this episode of Getting to Aha!, host Darshan Mehta talks with Jeff Harmon, Chief Marketing and Communications Officer at Southern Illinois University Carbondale, about the transformation of higher education marketing. Jeff unpacks how universities can effectively use platforms like TikTok, apply data-driven messaging, and integrate both traditional and digital strategies to reach Gen Z. He shares frameworks for authentic storytelling, building enrollment pipelines, and engaging local communities. Listeners will gain actionable insights into balancing innovation with institutional integrity, crafting relatable narratives, and staying competitive in a rapidly evolving academic landscape. A must-listen for anyone in education marketing today.

Gabrielle Gambrell joined Hachette Book Group as Senior Vice President, Chief Communications Officer in August of 2024.Gambrell comes to HBG from Amazon, where she served as Head of Communications for Inclusive Experiences and Technology, Employee Experience. Prior she was Chief Marketing & Communications Officer of Barnard College of Columbia University. She managed teams across the globe as Worldwide Director of Communications and Public Relations at FCB Global, an award-winning advertising agency network. Before FCB, Gambrell was Director of Communications for NBCUniversal leading all global diversity communications. As a professor, Gambrell shares her marketing and communications experience with students at Columbia University and New York University. Gambrell has been named to PR Net's “Marcomms' Most Influential List,” celebrating top brand marketers and communicators for their leadership, innovation and achievement in the field; Color Magazine's POWER 40 Under 40, a roster of exceptional young professionals of color who are reshaping industries, igniting change, and inspiring a new era of leadership; Advertising Week's AWNewYork Future is Female Shortlist, presented by Warner Bros. Discovery; PRNEWS' list of Top Women in PR; and PRWeek's Hall of Femme.She is originally from Los Angeles, California, and currently resides in Westchester County, New York, with her husband, son and daughter.

With more than 5,000 PRI signatories navigating different mandates, asset mixes, and sustainability priorities, a one-size-fits-all approach to responsible investment no longer works.In this episode, our host and Chief Marketing & Strategy Officer Paul Van Eynde speaks to our Chief Sustainable Systems Officer, Nathan Fabian, to unpack the thinking behind the PRI's Pathways framework, designed to reflect the real-world complexity of responsible investment and support signatories in ways that make sense for them.Later, our Chief Solutions and Technology Officer, Kate Webber, explains how her team is bringing that framework to life, turning it into a product signatories can use and interact with through MyPRI, our new digital portal launching in November.For more on Pathways and MyPRI, visit: https://pathways.unpri.orgNew episodes released fortnightly. Subscribe to The Responsibility of Investing wherever you get your podcasts.

Erin and Charissa talk to Ed Pilkington, Chief Marketing and Innovation Officer at Diageo live onstage from Cannes. See omnystudio.com/listener for privacy information.

In the age of AI, there's no going it alone. Partnership is now an absolute necessity. This conversation between Colleen Kapase, VP of Channels and Partner Programs at Google Cloud, and Elaina Shekhter, EPAM's Chief Marketing and Strategy Officer, demonstrates the value of partnership done right. Their back-and-forth embodies the enduring partnership, and unshakable trust, that Goole Cloud and EPAM have built over the years. Kapase notes that the conversations she's had with partners were often about modernizing cloud infrastructure rather than more nuanced AI discussions. No more! “It's moved beyond a CIO conversation to a product conversation, to a CMO conversation.” Google and their partners are asking: “What are you doing to leverage AI to advance our products or offerings or processes and customer experience?” This kind of working is, Kapase says, an opportunity to “grow, grow, grow, grow” that can deeply impact their partners' customer experience and product development. Shekhter says that lately there has been much restructuring of the partner ecosystem and then asks bluntly: What is partnership *for?* “Just delighting the customer,” says Kapase. “I don't know if it gets any more complicated than that.” Complicating things somewhat, Shekhter wonders if her interlocutor has advice on how partnership can be customer-centric in AI-native transformation work. “It can sound basic, but communication is *so* important,” says Kapase. “It is really the basis of any great partnership… Strong communication just can make you better together.” Better together, indeed. So, for those who are in or want to join the Google Cloud crowd, or care about partnerships more generally, listen up! Much here to learn about partner-driven delivery and adoption, the role of Agentspace and AI innovation, the importance of optimism, and more.

In this episode, Jen is joined by Cheryl Gilberg, Chief Marketing and Communications Officer at Mizuho Americas, for an inspiring conversation on leadership, branding, and breaking new ground in sports marketing. Cheryl shares her career journey from broadcast journalism to the world of financial services, and how she’s made a powerful impact by leading Mizuho’s strategic investment in women’s sports—most notably through the Mizuho Americas Open on the LPGA Tour. The conversation explores how this innovative tournament format—pairing top pros with rising amateurs—is not only reshaping the golf landscape but also advancing equity and visibility in women’s sports. Cheryl also offers valuable insights on personal and corporate branding, lessons in executive leadership, and practical advice for those looking to grow their influence in marketing and communications. Tune in for a dynamic discussion on driving meaningful change, championing women in sports, and building a career that stands out. Episode Highlights: 02:43 Cheryl's Journey into Marketing 07:15 The Mizuho Americas Open 13:27 Investing in Women's Sports 15:37 Career Advice for Aspiring Marketers Connect with Cheryl: Website: https://www.mizuhogroup.com/ LinkedIn: https://www.linkedin.com/company/mizuho/ Facebook: https://www.facebook.com/mizuhoamericas/ Mizuho Instagram: https://www.instagram.com/mizuho.americas/ Mizuho Americas Open Instagram: https://www.instagram.com/mizuholpga/ Mizuho Twitter / X : https://x.com/mizuhoamericas IT'S TIME TO SHOW UP WITH CONFIDENCE, MAKE AN IMPACT, AND MOVE THE BALL:

How do nonprofits get better at talking to the media about our mission, programs and needs? Stacey joins guest expert Linda Bridges, Chief Marketing and Communications Officer at SafeNest for the answer. Thanks for joining us this week! If you have any time between saving the world and pulling your hair out, please send your questions to Questions@NonprofitEverything.com.

Episode Summary: In this episode of the Solar Maverick Podcast, Benoy Thanjan speaks with JD Dillon, Chief Marketing and Customer Experience Officer at Tigo Energy. This conversation dives into how Tigo is transforming residential solar with a smarter, service-driven approach. JD shares insights from his unique career journey — from West Point and semiconductors to helping lead the turnaround at Enphase, and now steering Tigo's growth as a public company. The discussion explores the growing importance of software and service in solar, the booming market for repowering legacy systems, and why bipartisan support makes solar a winning issue across the political spectrum. JD also highlights lessons from semiconductor manufacturing, the value of veteran leadership in clean energy, and how Tigo's open ecosystem and installer-first mindset are setting the company apart. Key Topics Covered: Tigo's evolution from MLPE to full energy solutions Why service and software will define the next era of solar Repowering as a high-growth opportunity for residential solar How open ecosystems and rapid install feedback drive innovation The intersection of military leadership and renewable energy U.S. vs. global rooftop solar adoption rates — and how to catch up What the solar industry can learn from semiconductors Why solar transcends political divisions and continues to scale Trends in storage, energy independence, and grid resilience Benoy Thanjan Benoy Thanjan is the Founder and CEO of Reneu Energy and he is also an advisor for several solar startup companies.  He has extensive project origination, development, and financial experience in the renewable energy industry and in the environmental commodities market.   This includes initial site evaluation, permitting, financing, sourcing equipment, and negotiating the long-term energy and environmental commodities off-take agreements. He manages due diligence processes on land, permitting, and utility interconnection and is in charge of financing and structuring through Note to Proceed (“NTP”) to Commercial Operation Date (“COD”). Benoy composes teams suitable for all project development and construction tasks. He is also involved in project planning and pipeline financial modeling. He has been part of all sides of the transaction and this allows him to provide unique perspectives and value. Benoy has extensive experience in financial engineering to make solar projects profitable. Before founding Reneu Energy, he was the SREC Trader in the Project Finance Group for SolarCity which merged with Tesla in 2016.  He originated SREC trades with buyers and co-developed their SREC monetization and hedging strategy with the senior management of SolarCity to move into the east coast markets.  Benoy was the Vice President at Vanguard Energy Partners which is a national solar installer where he focused on project finance solutions for commercial scale solar projects.  He also worked for Ridgewood Renewable Power, a private equity fund, where he analyzed potential investments in renewable energy projects and worked on maximizing the financial return of the projects in the portfolio.  Benoy also worked on the sale of all of the renewable energy projects in Ridgewood's portfolio.   He was in the Energy Structured Finance practice for Deloitte & Touche and in Financial Advisory Services practice at Ernst & Young.  Benoy received his first experience in Finance as an intern at D.E. Shaw & Co., which is a global investment firm with 37 billion dollars in investment capital. He has a MBA in Finance from Rutgers University and a BS in Finance and Economics from the Stern School of Business at New York University.  Benoy was an Alumni Scholar at the Stern School of Business.    James (JD) Dillon CHIEF MARKETING & CUSTOMER EXPERIENCE OFFICER at Tigo Energy JD leads branding, demand generation, and communications functions in addition to the technical service and support teams at Tigo Energy. His experience spans the U.S. Armed Forces, semiconductors, solid-state drives, as well as solar hardware and software solutions. His functional leadership has impacted pricing, new product introduction, customer experience, and communications at all levels. Prior to joining Tigo in 2020, JD spent over 3 years as the VP of Marketing and Pricing at Enphase Energy. Stay Connected: Benoy Thanjan Email: info@reneuenergy.com  LinkedIn: Benoy Thanjan Website: https://www.reneuenergy.com   JD Dillon Website:  https://www.tigoenergy.com/ Linkedin:  https://www.linkedin.com/in/jd-dillon/   Summer Solstice Fundraiser Join Reneu Energy, Positive Deviancy, and the Solar Maverick Podcast for the 2025 Summer Solstice Fundraiser! Celebrate the warm weather with us at the Summer Solstice Fundraiser, hosted by Reneu Energy, Positive Deviancy ,and the Solar Maverick Podcast. This special evening will take place on Thursday, June 5th, from 6 PM to 10 PM at Hudson Hall in Jersey City, NJ. We'll also be raising funds for the Let's Share the Sun Foundation, which aids impoverished communities in harnessing solar energy. Event Highlights: -Venue: Hudson Hall, a Czech biergarten and smokehouse co-owned by Benoy, CEO of Reneu Energy. -Time: 6 PM to 10 PM, with delicious food throughout the evening. -Tickets: $50 https://www.tickettailor.com/events/reneuenergy/1653652  

— Every year, 18 million people worldwide are diagnosed with cancer. If you, or your loved one, is one of them, you know exactly how overwhelming, scary, and confusing it is to navigate the journey through diagnosis, treatment, prognoses, and all their accompanying emotions. Entrepreneur, business leader, IRONMAN triathlete, and five-time cancer survivor Bill C. Potts has waged a 20-year battle against the disease. In his valuable patient and caregiver guide, he shares his personal cancer story, and those of others, outlining everything you need to know to take on this fight. With empathy and honesty, Potts explains exactly what to expect, and shares lessons and important tips you can put into action all the way from diagnosis, to treatment, to remission, to cure—and how to face setbacks on your road to recovery. You'll learn how to advocate for yourself, how to pick and manage your care team, and how to care for yourself emotionally and mentally. You'll find out how to make your treatment days more comfortable, manage side effects, and understand test results. You'll also find important information on diet, exercise, wellness, and staying active, as well as insights on how treatment and disease affects your immune system. With special sections for people wanting to support a loved one with cancer, facing and making peace with death, and recalibrating your priorities to get the most out of the life you have now, you'll gain the knowledge and tools you need to manage this journey—from someone who is walking the path alongside you. Valeria interviews Bill Potts  — He is the author of  “Up for the Fight: How to Advocate for Yourself as You Battle Cancer—from a Five-Time Survivor.” Bill C Potts has been married to his human for 32 years and is the father of 3 kids, including twin girls.  His sweet dog Pippa is by his side often!  He and his wife Kim are entrepreneurs and owned a Massage Envy and European Wax Center.  Bill was a C-level marketer with a fun and rewarding career. This included work at Fortune 500 companies, a start-up technology company, and the company behind the IRONMAN triathlon brand.  Bill owned a Marketing Agency later in his career.  His career highlight was working as the Chief Marketing and Revenue Officer of Clearwater Marine Aquarium, which was made famous by the two Dolphin Tale movies.  Bill and Winter, the dolphin, had a great relationship.  Bill even played hide and seek each morning with Hope, the dolphin. Bill loves to exercise, is an IRONMAN athlete, and plays tennis many times weekly. Bill is also the author of a book like “What to Expect When You're Expecting” – but for cancer patients.  Bill is one of the world's leading experts on cancer – from the patient's perspective, as he has beaten cancer five times, with number six in progress.  He is very proud of his book “Up for the Fight.  How to Advocate for Yourself as You Battle Cancer – from a Five-Time Survivor.”  The book is changing and saving lives.  Guiding cancer patients and their families has become his life's purpose.  He is busy doing it. To learn more about Bill Potts and his work, please visit: https://www.billcpotts.com/

We are here at ShopTalk 2025 at the Mandalay Bay in Las Vegas and seeing and hearing all about the latest in retail, e-commerce, and more. If customer acquisition costs are rising and conversion rates are falling, how will your brand survive the next wave of digital disruption—and who's already getting it right? Today, I'm thrilled to be joined by Jean-Christophe Pitié, Chief Marketing and Partnerships Officer at Contentsquare. Jean-Christophe brings a wealth of experience helping brands navigate the evolving digital landscape. Contentsquare works with top brands like The North Face, Clarks, Rhone, and Bose to optimize digital experiences and drive better business outcomes. About Jean-Christophe Pitié With 20+ years of experience in international marketing and partner engagement, Jean-Christophe Pitié is committed to supporting companies of all sizes in their digital transformation. Passionate about technology and retail, he spent two decades at Microsoft, where he had the opportunity to contribute to the cloud transformation and launched Microsoft 365 as well as leading Microsoft Stores. Today, as Chief Marketing and Partnerships Officer at Contentsquare, his main mission is to drive customer demand in markets around the world, continue to grow the company's rich partner ecosystem, and bring holistic customer experience insights to more teams worldwide Resources Contentsquare: https://www.contentsquare.com Contentsquare case studies: https://contentsquare.com/customers/the-north-face/ https://contentsquare.com/customers/zenni-optical/ Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company