Podcasts about chief marketing

How do you market the biggest sporting event on Earth? For Bettina Garibaldi, Chief Marketing & Communications Officer for the FIFA World Cup 2026 New York/New Jersey Host Committee, the answer goes far beyond advertising. It's about uniting communities, coordinating thousands of stakeholders, and creating experiences that millions of people will remember for the rest of their lives. After more than two decades leading global campaigns for brands like P&G, Unilever, Pfizer, and Gillette, Bettina stepped into what she calls a once-in-a-lifetime opportunity: helping bring the FIFA World Cup to North America. She shares how marketing sits at the center of everything, from fan engagement and city storytelling to transportation, public safety, tourism, and local business participation. She also reveals why the best marketing often happens behind the scenes, long before fans ever arrive at the stadium. Whether you're a Marketer, sports fan, business leader, this episode is for YOU.  Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at https://wrike.com/tmm Follow Bettina: LinkedIn: https://www.linkedin.com/in/bettina-garibaldi/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Kerry Tucker is a highly accomplished C-suite media executive, corporate strategist, and board director with over 25 years of experience scaling operations at the intersection of entertainment, high-growth startups, and Fortune 500 retail. Widely recognized for her ability to build global franchises from early-stage concepts, Kerry serves as a Strategic Advisor and Board Director for Vice Media, guiding the corporate strategy and market positioning of their branded entertainment divisions. She is also the former Co-President of Virtue Worldwide, the globally celebrated, full-service creative agency of Vice Media Group. Before navigating the complex media landscape at Vice, Kerry carved out a legendary track record in the creator economy and entertainment sectors. She was the inaugural CEO of Hello Sunshine, Reese Witherspoon's media and production company, where she built the foundational business model and infrastructure that directly led to its eventual $900 million sale. She then spent five years as the Chief Marketing and Franchise Officer at pocket.watch, transforming massive YouTube creator talent (like Ryan's World) into multi-million dollar, global consumer product franchises across brick-and-mortar retail. Prior to her startup runs, Kerry managed a $600 million budget as the EVP and CMO of Victoria's Secret, and served as the SVP of Media and Merchandising at Martha Stewart Living Omnimedia. She has been named to the Forbes CMO Next list and Variety's Entertainment Impact Report.

In this episode of Black Men Sundays, we sit down with Dr. Chuck Wallington, Chief Marketing & Communications Officer and author of A Seat at the C-Suite Table. We discuss what it really takes for Black men and people of color to reach executive leadership positions, the importance of education, mentorship, networking, sponsorship, and navigating corporate America at the highest levels. Dr. Wallington shares powerful insights on leadership, career growth, mental resilience, and building a legacy that opens doors for the next generation.You can purchase the book at the link below:https://www.amazon.com/Seat-C-Suite-Table-Leadership-Executives-ebook/dp/B0CL56TB36/ref=sr_1_1?crid=3EI8PHKYTP0JC&dib=eyJ2IjoiMSJ9.M5-NGPDzoo5MahlHD1yRiXhvvxMTjAKHErb2Wqo5kprSWp9tGHbAJ9tIw9W6oNK7E177sgats-wxPX3CrnfBzRUiqoJp6Y660DJm68GGi5fnwbRSj-GSF74rSgBuMAOhbytj-N-NN1ui78XE909vFvmoIX_-OLRkZ6YueJNv1OeqeamdZn_c3t8346XU0QSsIBdARakAYNrIgzQsj3ve0LXkF3Jz-gXxvb1EOkkiZRw.fUT3rqF69J6ZunojIpGDjAXd6GOVmmBr55XhD6ICQF8&dib_tag=se&keywords=a+seat+at+the+c-suite+table&qid=1780685784&sprefix=a+seat+at+the+c-suite+table%2Caps%2C350&sr=8-1Follow the movement on Instagram and Tiktok for short weekly tips @blackmensundaysFollow Black Men Sundays on Youtube https://www.youtube.com/@blackmensundaysBlack Men Sundays is independently produced to bring real conversations on wealth, business, and mental health to our community. If this episode added value to you, consider supporting the platform so we can keep growing and bringing on more powerful guests. Every contribution helps us keep the show going. Tap the link. https://blackmensundays.com/support

The schedule for the Summer of Cricket has been announced – a highlight being the India tests on New Zealand's shores in late 2026. One of the main talking points that came from the schedule is the number of matches happening at Eden Park, the stadium hosting just two white ball matches. NZ Cricket's Chief Marketing and Commercial Officer Glenn Critchley told Piney Eden Park's main focus is around white ball, and while Auckland is an important location, they wanted to make sure there's opportunities for people to watch right around the country. LISTEN ABOVE See omnystudio.com/listener for privacy information.

Sherí Barros, a seasoned marketing and brand executive who currently serves as the Chief Marketing and Communications Officer at ZERO Prostate Cancer.She joined the executive team in October 2024, bringing an extensive background in "purpose-driven" marketing and sports brand partnerships.Professional BackgroundSherí has over 20 years of experience across the nonprofit and for-profit sectors, with a particular specialty in engaging male audiences through high-visibility sports and community brands.ZERO Prostate Cancer (2024–Present): As CMCO, she leads the organization's national marketing, communications, and brand-amplification strategies. Her focus is on the "mission-first" strategy to reduce late-stage diagnoses and address health disparities in the prostate cancer community.American Cancer Society: Before joining ZERO, she was the VP of Sports Brand Partnerships.

In this episode, Travis sits down with Raja Rajamannar, Chief Marketing and Communications Officer at Mastercard and one of the most influential marketing leaders in the world. Raja shares his incredible journey from studying chemical engineering in India to leading branding and marketing initiatives for some of the world's biggest companies, including Citibank and Mastercard. Along the way, he discusses cultural intelligence, financial lessons learned during the 2008 crisis, and the future of marketing through his groundbreaking concept of “Quantum Marketing.” On this episode we talk about: Raja's unconventional career path from chemical engineering to global marketing leadership Cultural lessons learned while living and working in India, Dubai, London, and New York How Mastercard transformed into one of the world's most recognizable brands The importance of diversification and smart investing after the 2008 financial crisis Raja's concept of “Quantum Marketing” and how AI, neuroscience, and behavioral economics are reshaping the future of business Top 3 Takeaways Marketing is deeply tied to culture. Understanding people's values, behaviors, and norms is essential if you want your messaging to resonate globally. Diversification matters. Depending entirely on one company for both your income and investments can create major financial risk. The future of marketing will belong to companies that embrace AI, behavioral science, data, and multi-sensory customer experiences. Notable Quotes “Hope is not strategy.” “Marketing always operates in culture.” “Don't put all your eggs in one basket.” Connect with Raja Rajamannar: LinkedIn: Raja Rajamannar  Instagram: @raja_rajamannar Other: Quantum Marketing Book Website Other: Mastercard Official Website A Word from Our Sponsors: https://invest.modemobile.com/travismakesmoney - Are you ready to start your own creatorjourney and make it big? Visitwww.fanvue.com today and launch yourcareer!- To learn more about Mode Mobile and its investor community, go to-Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.Capture leads, nurture them, and close more deals—all from one powerful platform.Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

What does growth leadership actually look like in 2026?Recorded live at the Kellogg School of Management Marketing Leadership Summit, this week's episode features two standout conversations with leaders building some of the most talked-about brands in business today. First Jim sits down with AT&T's Chief Marketing and Growth Officer Kellyn Smith Kenny to chat about how a 150-year-old company is transforming itself through customer obsession, operational accountability, and AI-enabled personalization. Then, e.l.f. Beauty CEO Tarang Amin and President Kory Marchisotto share the culture, creativity, and community-first mindset behind one of the fastest-growing brands in the industry, and why they believe “zero distance” from consumers changes everything.Across both conversations, there's a shared theme: the brands winning today are the ones willing to stay curious, move quickly, listen deeply to customers, and build cultures where people can do the best work of their lives.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of The Speed of Culture podcast, Matt Britton sits down with Andrea Brimmer, Chief Marketing and Public Relations Officer at Ally Financial, live from the POSSIBLE conference in Miami. Andrea discusses how Ally established itself as the original digital disruptor during the great financial crisis and continues to lead by prioritizing cultural relevance and consumer trust. They speak about the shifting financial behaviors of Gen Z, the psychological relationship people have with their money, and Ally's groundbreaking 50/50 Pledge to level the playing field in sports media. The conversation also covers the integration of AI in marketing and why authentic brand acts matter more than traditional advertising in a digital world.Follow Suzy on Twitter: @AskSuzyBizFollow Andrea Brimmer on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

In this episode of Leader Generation, Tessa Burg talks with Tariq Hassan about what it really takes to modernize a business for the AI era. Drawing from leadership roles at agencies, Hewlett-Packard (HP), Petco and McDonald's, Tariq shares lessons from leading transformation at some of the world's biggest brands. They explore why success with AI is not chasing the newest tools. Instead, it starts with understanding the problem you're trying to solve, organizing your business around customer needs and using data in ways that build trust—not just transactions.  Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. About Guest: Tariq is a transformational, global business leader whose career sits at the intersection of culture, sports, commerce, and technology. With more than 25 years of experience spanning Fortune 50 companies to fast growth startups across a wide range of categories. He's recognized for modernizing organizations through digital transformation and harnessing culture to drive relevance required to grow in a digital economy. Tariq has served as U.S. Chief Marketing and Customer Experience Office at McDonald's and Petco and has held global leadership roles at Bank of America and HP. Today, Tariq is Founder and CEO of Light21, an advisory firm helping startups and Fortune-scale companies modernize marketing through AI and data platforms to create digitally enabled customer ecosystems. He also serves as a Google CMO-in-Residence while advising emerging technology and sports ventures. He can be reached on LinkedIn.  About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

Amy King hosts your Thursday Wake Up Call. ABC News national correspondent Jim Ryan opens the show talking about traveling this Memorial Day weekend. ABC News national reporter Steven Portnoy talks about the White House ballroom and funding in jeopardy of being stripped. We ‘Get in Your Business’ with Bloomberg’s Monica Rix discussing how the markets are looking today. The show closes with Amy talking with The Chief Marketing and Corporate Planning Officer for the Reagan Foundation Melissa Giller about America 250 at the Reagan Library.See omnystudio.com/listener for privacy information.

Amy talkis with The Chief Marketing and Corporate Planning Officer for the Reagan Foundation Melissa Giller about America 250 at the Reagan Library.See omnystudio.com/listener for privacy information.

What do the American people actually expect from companies deploying AI — and are corporate leaders listening?In this episode of One Vision Podcast, Theodora Lau sits down with longtime friend Tyler Spalding, Chief Marketing, Communications & Engagement Officer at JUST Capital, to unpack the organization's latest research on how the public, investors, and corporate executives view AI's impact on society, jobs, and the economy.They dig into the perception gap between public sentiment (66%) and corporate optimism (94% of investors and 90% of corporate leaders see AI as a net positive), and what that gap means for business leaders navigating workforce decisions, reskilling investments, and responsible AI deployment.The conversation also explores the tension between AI-driven efficiency gains and the human cost of disruption — from layoffs framed as AI transformation and the anxiety facing the next generation entering the workforce, as well as the importance of defining and incentivizing responsible AI through consistent, comparable standards guided by public expectations.

Are you a hopeful leader? Is your brand a hopeful brand? What does hopeful even mean anymore? And in a moment defined by uncertainty, anxiety, and rapid change, one emotion is emerging as a powerful force for brands and leaders alike: hope.Jim's guests this week as both return guests, as he sits down with Samantha Maltin, Chief Marketing and Brand Officer at St. Jude Children's Research Hospital, and George Carey, CEO and founder of Human-ology, for a deeply human conversation about why hope matters now more than ever. Together, they explore groundbreaking research on the emotional drivers of hope, why consumers are craving emotional safety and optimism, and how brands can authentically create deeper relevance by helping people feel more hopeful in their everyday lives. Samantha shares how St. Jude's mission is built around helping families “afford hope,” while George explains why hope is not “glittery,” but grounded in grit, resilience, and meaningful human connection.This episode could not be more timely. There is a war on hope and people are fighting it on every front. But don't despair: what follows will help you understand hope today, and what you can do to integrate this learning into your brand platform and into how you lead.—Learn more about Human-Ology's insights around Hope: https://www.human-ology.com/human-insightsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Zoom has incredibly high brand awareness. But that's actually part of the problem. This week, Elena, Angela, and Rob sit down with Kim Storin, Chief Marketing and Communications Officer at Zoom, to dig into one of marketing's most counterintuitive challenges: too much awareness for the wrong thing. Kim shares how she diagnosed Zoom's perception problem, rebuilt the brand's health measurement from scratch, and launched a campaign strategy rooted in category thinking, humor, and hard data.  Topics covered: [02:30] Mental availability vs. awareness [06:00] Reinventing brand health measurement to track new buying cohorts [08:30] "Brand to demand" and why Kim refuses to separate the two [11:00] Marketing in the dark funnel and the shift toward a zero-click world [15:00] Building a new category narrative around Zoom [19:00] The thinking behind the "Take Back Lunch" and Zuma Head campaigns [24:00] How AI-driven B2B search is changing citation strategy, content and credibility To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: 2011 Byron Sharp Article: https://byronsharp.wordpress.com/2011/03/26/mental-availability-is-not-awareness-brand-salience-is-not-awareness/Kim's LinkedIn: https://www.linkedin.com/in/kimberlystorin/

What do the American people actually expect from companies deploying AI — and are corporate leaders listening?In this episode of One Vision Podcast, Theodora Lau sits down with longtime friend Tyler Spalding, Chief Marketing, Communications & Engagement Officer at JUST Capital, to unpack the organization's latest research on how the public, investors, and corporate executives view AI's impact on society, jobs, and the economy.They dig into the perception gap between public sentiment (66%) and corporate optimism (94% of investors and 90% of corporate leaders see AI as a net positive), and what that gap means for business leaders navigating workforce decisions, reskilling investments, and responsible AI deployment.The conversation also explores the tension between AI-driven efficiency gains and the human cost of disruption — from layoffs framed as AI transformation and the anxiety facing the next generation entering the workforce, as well as the importance of defining and incentivizing responsible AI through consistent, comparable standards guided by public expectations.

This special episode features Samantha Clark and Glenn sharing the history of the 2010 World Equestrian Games. They discuss how Dr. Lyons and Alltech were crucial to the games' success and the evolution of the Horse Radio Network. They are joined by their friend, Alltech's Chief Marketing & Communications Officer, Susanna Elliott. Listen in....HORSES IN THE MORNING Episode 3949 – Show Notes and Links:Hosts: Jamie Jennings of Flyover Farm & Glenn the GeekJamie and Glenn's Amazon StoreTitle Sponsor: Chewy EquinePicture Credit: GlennGuest: Susanna Elliott, Alltech's Chief Marketing & Communications OfficerGuest: Samantha ClarkAdditional support for this podcast provided by: Equine Network and Listeners Like YouTimestamps:01:08 - Hosts introduce special WEG edition02:00 - Honoring Dr. Lyons & Alltech's role03:26 - Lasting legacy of 2010 WEG in Kentucky03:57 - Origin of Horse Radio Network & podcasting06:23 - Building the 2010 Radio Show & lead‑up coverage07:52 - Meeting Alltech and Susanna10:25 - Story of Dr. Lyons and founding Alltech15:09 - Why sponsor WEG and bring it to Lexington18:56 - Community buy‑in and Games atmosphere25:20 - Para fundraiser live show at Alltech studio27:02 - Press pass crisis and Alltech rescue30:49 - Daily coverage and favorite WEG memories35:38 - Post‑Games impact, legacy, and documentary work

This special episode features Samantha Clark and Glenn sharing the history of the 2010 World Equestrian Games. They discuss how Dr. Lyons and Alltech were crucial to the games' success and the evolution of the Horse Radio Network. They are joined by their friend, Alltech's Chief Marketing & Communications Officer, Susanna Elliott. Listen in....HORSES IN THE MORNING Episode 3949 – Show Notes and Links:Hosts: Jamie Jennings of Flyover Farm & Glenn the GeekJamie and Glenn's Amazon StoreTitle Sponsor: Chewy EquinePicture Credit: GlennGuest: Susanna Elliott, Alltech's Chief Marketing & Communications OfficerGuest: Samantha ClarkAdditional support for this podcast provided by: Equine Network and Listeners Like YouTimestamps:01:08 - Hosts introduce special WEG edition02:00 - Honoring Dr. Lyons & Alltech's role03:26 - Lasting legacy of 2010 WEG in Kentucky03:57 - Origin of Horse Radio Network & podcasting06:23 - Building the 2010 Radio Show & lead‑up coverage07:52 - Meeting Alltech and Susanna10:25 - Story of Dr. Lyons and founding Alltech15:09 - Why sponsor WEG and bring it to Lexington18:56 - Community buy‑in and Games atmosphere25:20 - Para fundraiser live show at Alltech studio27:02 - Press pass crisis and Alltech rescue30:49 - Daily coverage and favorite WEG memories35:38 - Post‑Games impact, legacy, and documentary work

Your marketing strategy is only as strong as the team executing it. Cardinal's VP of Brand Marketing Ashley Petrochenko sits down on the Ignite Healthcare Marketing Podcast with Kelly Perritt, Chief Marketing and Brand Strategy Officer at Horry Georgetown Technical College and a 20-year healthcare marketing veteran. Kelly shares the leadership principles she's used to build high-performing teams across nonprofit, for-profit, and academic healthcare environments, and why getting this right is the real driver of marketing results. You'll walk away with: A practical framework for aligning team members to roles based on strengths, not job titles Why listening is the most underrated skill in healthcare marketing leadership How to break down silos and create cross-functional alignment through process documentation What to look for when hiring multidimensional marketing talent in an AI-driven world If you want to build a team that can actually keep pace with where healthcare marketing is heading, this episode is essential listening. RELATED RESOURCES Connect with Kelly: https://www.linkedin.com/in/kellymperritt/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ Harnessing the Power of AI Marketing for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/harnessing-ai-marketing-for-healthcare/ Is Your Organization Actually Ready for Marketing? - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-readiness/ How to Build a Healthcare Marketing Roadmap That Drives Patient Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-to-build-digital-marketing-roadmap/

BLAIR RICH, Chief Marketing & Commercial Officer at Legendary Entertainment, drives marketing, branding and communications, emphasizing new technologies and data analytics. Earlier, she was President and Chief Business Officer of Virgin Galactic's Commercial and Consumer Operations, leading marketing for the groundbreaking Unity 22 spaceflight. Blair served over 20 years at Warner Bros., rising to President of Worldwide Marketing, heading a global team of over 700 and marketing hundreds of titles in Theatrical and Home Entertainment, including franchises Harry Potter and the DC Multiverse. Host Jason E. Squire is Professor Emeritus, USC School of Cinematic Arts, and Editor of The Movie Business Book. Music: “The Day it All Began and it All Ended” by Pawel Feszczuk (License: CC by 4.0) 

In this episode of The Rainmaker Podcast, Gui Costin sits down with Dominica Ribeiro, Chief Marketing and Distribution Officer at Breckinridge Capital Advisors, the legendary asset manager based in Boston. The conversation covers Dominica's non-traditional career path, the structure and discipline of Breckinridge's distribution team, and the leadership philosophy that has shaped how she runs sales and marketing as a single integrated function.Dominica started full-time in the industry directly out of high school at Putnam Investments, working through her associate's, bachelor's, and master's degrees while building her career. After 5 years at Putnam, she spent 14 years at Fidelity, including a long stretch at Pyramis Global Advisors in Smithfield, Rhode Island, where she worked institutional marketing in lockstep with the distribution team. That alignment of marketing and sales, unusual in the industry, became the foundation for her current role at Breckinridge, where both functions sit under her leadership.Breckinridge is a 30+ years old independent asset manager with roughly $55 billion in AUM (as of 3/31/26) and 89 employees across offices in Boston and San Diego. The firm specializes in investment-grade fixed income and equity income portfolios delivered through customized separately managed accounts. Despite its size, the firm operates with a deliberate boutique feel, and Dominica's 20-person distribution and marketing team is structured to reinforce that. She walks Gui through how the team is organized, two regions split east and west of the Mississippi, with specialized state-level coverage, plus dedicated private wealth, institutional, national accounts, and distribution strategy teams.A key theme of the conversation is continuity of relationship. Breckinridge does not hand prospects off from sales to a separate relationship management team. The same person who brings the client in stays with them through quarterly updates and ongoing engagement, which Dominica believes drives better retention and cross-sell. That continuity is reinforced by a transparent scorecard that incentivizes business development, retention, execution, and collaboration, shared with the team in January so reps know exactly how they will be measured.Dominica is candid about CRM implementation. Breckinridge uses Salesforce, and her advice to boutique managers considering a CRM rollout is simple: don't do it without a dedicated sales enablement or operations resource. The cost only pays off when someone is responsible for data discipline and reporting consistency. Gui shares how Dakota has integrated Slack, Salesforce, and Claude to make meeting note capture nearly frictionless, eliminating the most common source of CRM data decay.The conversation closes on leadership. Dominica describes herself as leading with empathy while holding a high bar, direct when the team falls short, transparent about expectations, and clear that proactive communication is non-negotiable. Her advice to early-career salespeople is to trust their gut and communicate constantly, even in internal-facing roles. Looking ahead, she names focus as her biggest challenge: at 89 employees, the firm has to be disciplined about where it invests its time, talent, and resources, and the feedback loop from clients and prospects is what drives those decisions.Tired of chasing outdated leads? Book a demo to see how Dakota Marketplace simplifies your fundraising process with accurate, up-to-date investor data. 

Have you ever wondered if anyone at NAR is actually paying attention to what's happening out here in the trenches? This one's for you.   We recently had the opportunity to visit NAR headquarters in Chicago for their inaugural Creator Summit, and we walked away genuinely surprised. Not in a cynical way. In a good way. The visit was so eye-opening that we knew we had to bring one of the people behind the shift directly to you.   In this episode, we sit down with Bennett Richardson, NAR's Chief Marketing and Communications Officer. Bennett came to NAR about nine months ago after more than 20 years working at the crossroads of tech, policy, and media — including big roles at Google and Politico. He was brought in as part of a leadership overhaul, and his entire focus is on strengthening the Realtor brand and rebuilding consumer trust. What struck us most about Bennett is that he is not a lifer from inside the real estate bubble. He came in with fresh eyes, asked hard questions, and immediately started listening. That energy comes through in every part of this conversation.   We cover NAR's new ad campaign, how your dues are actually being put to work, and why Bennett believes that no Realtor should wake up thinking about NAR — but that a whole team of really smart people is waking up every day thinking about you.   Here's what we cover in this episode:   - Why NAR launched the Creator Summit and moved away from the "influencer" label - How Bennett noticed that NAR was never part of the real estate creator conversation and what he did about it - The shift from "no comment" to fully open communication with the press and the industry - What the 150,000-member survey and dozens of focus groups revealed about what Realtors actually want - The Netflix analogy: how NAR is working toward smarter, curated communication so your inbox doesn't get buried - The "More Than Opening Doors" campaign, how it works, and how individual agents can actually use it - What "Realtor Studio" is and how it will give agents free marketing templates and tools - How NAR cut their email volume in half and still saw the same engagement - What modernizing NAR actually looks like and why it always has to ladder back to helping members grow their business - Bennett's message to every Realtor about where NAR is headed   Key Quotes & Takeaways:   - "We issued zero no comment responses when the press asked us about what's going on at NAR. Open for business, open for conversations — that is the posture I want us to have moving forward." — Bennett Richardson   - "It's very easy for big organizations, legacy institutions — and I think NAR did fall into this trap — where you think more about what we need to get out there, as opposed to what do our members need." — Bennett Richardson   - "We want every member to feel that for every dollar you put in of dues, you're getting 2, 3, 4, $10 back." — Bennett Richardson   - "We sent half as many emails as we had the prior year, but saw the same amount of engagement. All we lost was just clutter in people's inboxes." — Bennett Richardson   - "No Realtor should wake up every day thinking about NAR, but there's a whole bunch of really smart people waking up every day thinking about you." — Bennett Richardson   Products, People & Previous Episodes Mentioned:   - Bennett Richardson, NAR Chief Marketing and Communications Officer - NAR Creator Summit (Chicago) - NAR's "More Than Opening Doors" consumer ad campaign - NAR Realtor Studio (in development) - resources.realtor (NAR campaign hub) - NAR Annual Conference, New Orleans, November 6-8 - Episode 300: Dr. Lawrence Yun on the Housing Market (hustlehumblypodcast.com/300)   Want to toast someone on the show? Send us a voice or video message with your name, who you are toasting, and why! Email it to team@hustlehumblypodcast.com.   Leave us a review at http://ratethispodcast.com/hustlehumbly  

In this episode, Alan Briggs sits down with Holly Tate, founder of The Ready Network and a consultant who has spent 15 years serving churches, ministries, and organizations at the intersection of leadership development and strategic clarity. Holly brings a rare vantage point: nearly a decade at Vanderbloemen doing executive search for churches, four years as Chief Marketing and Services Officer at a leadership software company serving over 600 ministries, and now running her own coaching and consulting practice helping leaders and teams scale. The conversation covers a lot of ground and moves fast. From the moment organizations outgrow their basketball team culture and have to become a football team, to the trends Holly is watching unfold in real time around shared leadership models, AI adoption, spiritual formation, and what it means to actually be ready for what's coming next. If you lead a church, serve on an elder board, work as an executive pastor, or simply want to understand the challenges facing ministry leaders right now, this one is for you. And if you lead a business or nonprofit, Holly estimates about 70% of this conversation will translate directly. What You'll Learn in This Episode: Holly's 15-year leadership pathway — from cold calling at a radio company to executive search at Vanderbloemen to chief marketing officer at a leadership software company — and what all of it taught her about organizational health The doer to developer jump — why top performers get promoted into management roles they were never equipped for, and the tension that creates between executives and managers The basketball team to football team analogy from Larry Osborne's Sticky Teams — what breaks down when organizations cross that threshold and what leaders have to change about themselves to navigate it The READY framework — Reality check, Evaluation, Action plan, Delegation, Yes barometer — and how Holly uses it as a 90-day strategic planning process for churches and organizations Why the Yes barometer is the hardest part of the framework to implement — and why psychological safety determines whether it works The emerging trend of shared and co-leadership models in churches — Holly's two hypotheses for why it's happening and what's making it work What's really driving fear around AI in church culture — and why Holly believes leaders should be the first to explore it, not the last The discipleship disruption — why churches are rethinking spiritual formation from the ground up and what that means for buildings, campuses, and Sunday morning models What men on leadership teams are accidentally doing that excludes female colleagues — and the simple habit shift that changes it What Holly is obsessed with right now: the concept of readiness and what it means to be a truly ready leader in a world changing faster than ever Reflection Questions: Is your organization still running basketball team systems inside a football team reality — and what would it cost you to acknowledge that honestly? Where does your team need a Yes barometer — a shared language for what you're saying no to when you say yes to something new? As a leader, are you approaching AI and rapid change with anticipation or dread — and what would it look like to move toward curiosity instead? Resources Mentioned: Sticky Teams — Larry Osborne The Ready Network — thereadynetwork.com Leading Smart Podcast — Tim Stevens and Holly Tate (find it wherever you listen to podcasts) McCrindle Research — multigenerational leadership data H2 Leadership Coaching — h2leadership.com Connect with Holly: Website: thereadynetwork.com Want more? Visit h2leadership.com for coaching, resources, and tools to help you lead well.  

Dorie Klissas is the founder and president of Dorie Klissas Media and an Emmy Award-winning television producer. She spent 15 years at NBC's Today Show and is an Edward R. Murrow Award contributor for her work on The CBS Evening News with Katie Couric. She has served in leadership positions at major health systems, including the Mount Sinai Health System, Hackensack Meridian Health, and NYU Langone, where she oversaw an increase in media coverage by as much as 1000 percent in her first year of tenure, securing placements in high-profile outlets such as CBS's “60 Minutes” and “Face the Nation.” She is currently the Chief Marketing and Communications Officer with LiveOnNY, the organ donor procurement organization for the New York metropolitan area. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Dorie KlissasFacebook: https://www.facebook.com/dorie.klissas/Twitter: https://x.com/DorieKlissasInstagram: https://www.instagram.com/klissasdorie/LinkedIn: https://www.linkedin.com/in/dorie-klissas-8806706/Dorie Klissas MediaWesbite: https://dorieklissas.com/site/The PR Podcast Facebook: https://www.facebook.com/ThePRPodcast/Twitter: https://x.com/ThePRPodcast1Instagram: https://www.instagram.com/theprpodcast_/TikTok: https://www.tiktok.com/@theprpodcast?

Jim Boyle is a high-level communications and marketing strategist currently serving as the Chief Marketing and Communications Officer (CMCO) at BBB National Programs. With a career spanning over 30 years, he is known for his expertise in navigating complex regulatory environments and pioneering digital marketing in the public sector. Professional Career & Leadership BBB National Programs: Since joining in 2020, Jim has been responsible for the brand strategy of over 20 industry self-regulation programs, including those focused on advertising and data privacy. Discovery Inc: In the 1990s, he served as Senior Vice President of Corporate Communications at Discovery. He was a key figure during the company's massive growth period, helping transform Discovery Channel into a globally recognized media powerhouse.

All marketers have to find the balance between subjective feelings and objective metrics, and Cooley's Matt Lieberman is no exception. As the elite law firm's Chief Marketing and Business Development Officer, and the former CMO of PwC, Matt says the professional services industry comes with unique challenges and high stakes. That means he sometimes has to challenge coworkers on the value of certain activations, or the language they use. "I joke at Cooley that one of the things that we're really good at here is using adjectives," he says. "When I say how was an event or what was a piece of content, they say it was amazing. It was awesome. It was excellent. And I don't mean to be flippant, but I was like, can you please tell me what 'amazing' or 'awesome' mean?" Today on Building Better CMOs, Matt and Greg talk about the "ongoing journey" of integrating data into a legacy business culture; how professional services firms and their partners can better communicate their value to clients; and why, in your career, "it's often good to take a step laterally down ... in order to get to the next step where you want to get to." Chapters: 0:00 Introduction 2:37 From Hollywood Creative to Business Consultant 4:53 Cooley and Law Firm Marketing 7:01 The Evolution of Professional Services Marketing 8:51 The Challenges of Marketing for Individual Partners 13:17 Turning Regulations into Client Insights 15:46 Differentiating Firm Personalities and Culture 19:53 Career Advice: Running To vs. Running From 24:43 Being a Lifelong Student in B2B Marketing 29:52 Upskilling Teams Through "Infinite Learning" 33:14 Aligning Marketing Strategy with Firm Goals 37:09 Moving Beyond Vanity Metrics 43:02 Advanced Personalization and Targeting 49:17 The Impact of AI on Marketing Full transcript⁠⁠⁠⁠⁠⁠ This episode was produced and edited by Eric Johnson from ⁠⁠⁠⁠⁠⁠LightningPod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Follow Building Better CMOs in your podcast app⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Rate and review the podcast⁠⁠⁠⁠ ⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Matt's LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Greg's LinkedIn

R. Ethan Braden, Vice President and Chief Marketing and Communications Officer, Texas A&M, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about why we should all take a job that gives us the opportunity to shape it, telling a university's story, and the need for community bond and belonging.

Bongani Bingwa speaks with Sydney Mbhele, Chief Marketing and Corporate Affairs Officer at Absa Group, about the bank’s corporate citizenship strategy, which aims to unlock meaningful economic opportunities, particularly for young South Africans who find themselves excluded from the system through no fault of their own. 702 Breakfast with Bongani Bingwa is broadcast on 702, a Johannesburg based talk radio station. Bongani makes sense of the news, interviews the key newsmakers of the day, and holds those in power to account on your behalf. The team bring you all you need to know to start your day Thank you for listening to a podcast from 702 Breakfast with Bongani Bingwa Listen live on Primedia+ weekdays from 06:00 and 09:00 (SA Time) to Breakfast with Bongani Bingwa broadcast on 702: https://buff.ly/gk3y0Kj For more from the show go to https://buff.ly/36edSLV or find all the catch-up podcasts here https://buff.ly/zEcM35T Subscribe to the 702 Daily and Weekly Newsletters https://buff.ly/v5mfetc Follow us on social media: 702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/Radio702 702 on YouTube: https://www.youtube.com/@radio7See omnystudio.com/listener for privacy information.

I don't know about you, but I find the cereal aisle to be a pretty wondrous place.  We're all probably pretty used to it, but just imagine the cereal aisle from the perspective of a person who has never seen it before. It's a lot. I mean, how do you pick a cereal when you don't know what each of them has to offer.  Of course, this is where marketing comes in.  Marketing is that thing that tries to connect us with products, services, organizations, and every other matter of thing that is trying to get our attention. In the Attention Economy, that's a tall ask. The Attention Economy refers to how human attention is a scarce resource and can be traded for profit. The key point here is it is a ‘scarce resource,' and one that is only getting more scarce. As an educator, I know this very well. We only have so much attention to give, and there is more and more that is competing for it.  Marketers have a much harder job, but luckily for them they have more tools at their disposal to help. The trick is how to best use them. Today's guest on Experience by Design is Lisa Cole, Chief Marketing, Product, and AI Officer (or CMPAIO) of the company 2X. She also is the author of the just released book The Limitless CMO). She also is the author of the books “Brand Gravity” and “The Revenue Ramp.”  We talk about how growing up she was the kid that always tried to take things apart to see how they worked. That translates very well to exploring how AI can be leveraged for marketing today, digging into it and seeing how it works in order to capitalize on its abilities in the Attention Economy.  We discuss how we need to spend more time learning than just doing, finding ways to do things differently than before if we want to stand out from the noise. Lisa highlights the importance of reimagining workflows and tasks before applying AI to optimize outcomes and prevent inaccuracies. Afterall, the product produced through the use of a tool is always dependent on the skill of the person using it. Lisa's new book shows how marketing leaders can overcome constraints through three key levers: running marketing like a business, leveraging outsource models, and adopting AI. We also discuss the relationship between sales and marketing, and how many companies continue to make it harder to buy when they finally get your attention.  Finally, Lisa shares how she used an AI-based tool to interview her on long drives to help her generate ideas for her book.  In this new era of attention competition, there is a lot to learn to make people aware of our presence, and this conversation is a great place to start no matter what you are marketing. Even cereal. Lisa Cole: https://www.linkedin.com/in/lisacole01/ 2X Marketing: https://2x.marketing/ “The Limitless CMO”: https://www.amazon.com/Limitless-CMO-Transform-Order-Taking-Market-Making-ebook/dp/B0GSCXR8HM

We began the program with four interesting guests on topics we think you should know more about! 8:05PM: Using tax returns for home improvements is a common way to reinvest in your property, but the Better Business Bureau warns homeowners to use caution to avoid scams and poor-quality work.Guest: Paula Fleming, Chief Marketing and Sales Officer for the Better Business Bureau, Boston 8:15PM: Every year Matt and the Matt Brown Foundation team run the Boston Marathon – this year is no different! Please consider supporting the Matt Brown Foundation run for 2026! **Matt Brown is a former Norwood High School (MA) hockey player who became a motivational speaker and founder of the Matt Brown Foundation after sustaining a paralyzing spinal cord injury in a 2010 game.Guest: Matt Brown, former Norwood High School hockey player and Founder of the Matt Brown Foundation 8:30PM: The Environmental Working Group has released its 2026 Shopper’s Guide to Pesticides in Produce™ and finds widespread PFAS (forever chemicals) pesticide residue on non-organic fruits and vegetables. Find out what produce made the list of the 2026 “Dirty Dozen” – But don’t fret, there’s also a 2026 “Clean Fifteen” for safer eating! Guest: Varun Subramaniam, Science Analyst for the Environmental Working Group 8:45PM: There’s a new scam in town, and you probably wouldn’t think much of it since most websites have been asking you to “prove you’re a human” through CAPTCHA (the box that pops up and asks you to click on pictures of traffic lights or crosswalks) for a while now. But hold on – don’t open a “Run” box or paste code if asked to!! It’s a scam! Guest: Eva Velasquez, CEO of the Identity Theft Resource CenterSee omnystudio.com/listener for privacy information.

R. Ethan Braden is a global marketing and brand executive, currently serving as Chief Marketing & Communications Officer at Texas A&M University. He oversees the university's brand, marketing, communications, and digital strategy—helping position one of the largest institutions in the U.S. on a global stage. Prior to Texas A&M, Braden held senior leadership roles at Eli Lilly and Company, building deep expertise at the intersection of healthcare, storytelling, and corporate reputation. Known for blending data-driven marketing with purpose-led storytelling, Braden has built a reputation for modernizing legacy brands and leading large-scale transformations across both corporate and institutional environments.

In this episode, Diane L. Martin, MBA, CSSGB, Chief Marketing and Communications Officer and Managing Partner at Macan & Company and author of Women in Health, discusses the launch of her new platform and book highlighting 22 women leaders shaping the future of healthcare. She shares insights on leadership, equity driven innovation, and how mentorship, sponsorship, and governance can turn ideas into measurable change.Join the Women In Health Leadership Panel & Book Launch at 6pm on March 26th 2026 at the USC Health Sciences Campus. Learn more here: https://www.eventbrite.com/e/women-in-health-leadership-panel-official-book-launch-tickets-1978852600397?aff=oddtdtcreator

In this episode, Diane L. Martin, MBA, CSSGB, Chief Marketing and Communications Officer and Managing Partner at Macan & Company and author of Women in Health, discusses the launch of her new platform and book highlighting 22 women leaders shaping the future of healthcare. She shares insights on leadership, equity driven innovation, and how mentorship, sponsorship, and governance can turn ideas into measurable change.Join the Women In Health Leadership Panel & Book Launch at 6pm on March 26th 2026 at the USC Health Sciences Campus. Learn more here: https://www.eventbrite.com/e/women-in-health-leadership-panel-official-book-launch-tickets-1978852600397?aff=oddtdtcreator

Coming live from the Sandton Convention Centre at Gallagher Convention Centre, Clement Manyathela speaks with Chief Marketing & Communications Officer, Happy MaKhumalo Ngidi, about the focus of this year's Buy Local Summit & Expo, highlighting this 2026 theme, "Localisation…A critical imperative to the economy." The Clement Manyathela Show is broadcast on 702, a Johannesburg based talk radio station, weekdays from 09:00 to 12:00 (SA Time). Clement Manyathela starts his show each weekday on 702 at 9 am taking your calls and voice notes on his Open Line. In the second hour of his show, he unpacks, explains, and makes sense of the news of the day. Clement has several features in his third hour from 11 am that provide you with information to help and guide you through your daily life. As your morning friend, he tackles the serious as well as the light-hearted, on your behalf. Thank you for listening to a podcast from The Clement Manyathela Show. Listen live on Primedia+ weekdays from 09:00 and 12:00 (SA Time) to The Clement Manyathela Show broadcast on 702 https://buff.ly/gk3y0Kj For more from the show go to https://buff.ly/XijPLtJ or find all the catch-up podcasts here https://buff.ly/p0gWuPE Subscribe to the 702 Daily and Weekly Newsletters https://buff.ly/v5mfetc Follow us on social media: 702 on Facebook https://www.facebook.com/TalkRadio702 702 on TikTok https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/Radio702 702 on YouTube: https://www.youtube.com/@radio702 See omnystudio.com/listener for privacy information.

Julie Gumm(Isaiah 49:1–52:12)  Julie Gumm is Chief Marketing and Communications Officer and Assistant Professor of Communication at JBU.

Healthcare systems have traditionally been designed around individual encounters, not the patient journey. In this episode of Technovation, Peter High speaks with Rajan Mohan, Chief Marketing and Digital Experience Officer at Ascension Health, about how digital platforms, marketing strategy, and AI are reshaping how healthcare organizations engage patients. Drawing from leadership roles at Marriott International and Qatar Airways, Rajan explains how consumer-grade experience design can transform healthcare delivery. Key highlights include: Why healthcare must shift from encounters to coordinated patient journeys How marketing and digital teams can align around shared growth outcomes The role of AI in expanding healthcare capacity How personalization removes barriers to accessing care Why pricing transparency matters more than faster appointments

In this episode of The Responsive Lab, Carly and Scott sit down with Donna Lucas, Chief Marketing and Development Officer at Joni and Friends. Donna spent decades in consumer products marketing at brands like Adidas, K-Swiss, and Dickies before making the jump to the nonprofit world. Her core belief? Planting comes before the harvest. Brand awareness has to come before the fundraising ask. You'll hear about: Why being "the best-kept secret" is actually a failure How Donna convinced her CFO to spend 60% of the budget on brand awareness The first steps to take once leadership says yes to brand investment How Joni and Friends used Instagram to cultivate an audience for two years before asking for anything Why internal alignment matters before you launch anything externally How to measure brand impact in ways leadership can understand and trust Donna also shares how the team achieved a 12% increase in fundraising revenue the first year after their rebrand and why momentum became the proof that kept the strategy moving forward. Links from the episode: Connect with Donna on LinkedIn: https://www.linkedin.com/in/donnamlucas/ Learn more about Joni and Friends: https://joniandfriends.org/

Jenn Reichenbacher is the Chief Marketing and Customer Experience Officer at Stax Payments, a company that provides all‑in‑one payment technology and solutions for businesses. She leads the marketing, customer support, and account management teams to drive growth and engagement. Jenn has more than 30 years of experience in payments and performance marketing, with senior roles at companies like Paysafe, iPayment, and Cayan. She holds a Bachelor of Science degree in Finance and is active in industry associations focused on payments and merchant services. In this episode… In a world where technology is reshaping nearly every industry, the payments space is undergoing a massive transformation. What happens when companies start blending cutting-edge technology with customer-focused marketing? How does that change the way they engage with their clients and drive growth? Jenn Reichenbacher, an expert in fintech marketing and the customer experience, believes that embracing tech-driven solutions is the key to unlocking a future-proof payment system. She points out that the shift from traditional systems to online and SaaS-based models not only offers businesses more options but also enhances the customer experience. According to her, the future of payments will be defined by the seamless integration of technology with human-centered marketing strategies, ensuring that businesses can scale effectively while keeping the needs of their customers front and center. In this episode of the Revenue Engine Podcast, Alex Gluz is joined by Jenn Reichenbacher, Chief Marketing and Customer Experience Officer at Stax Payments, to discuss how technology is revolutionizing the payments landscape. They explore the role of AI in shaping marketing strategies, how customer-centric approaches are driving business growth, and the importance of storytelling in marketing.

In this episode, Hillery Smith Shay, Chief Marketing and Experience Officer and Senior Vice President of Communications at Children's Minnesota, shares how the organization is embedding a systemwide total experience strategy, launching Epic to power a seamless digital front door, and positioning experience as a true strategic differentiator amid financial and care delivery challenges.

In this episode, Hillery Smith Shay, Chief Marketing and Experience Officer and Senior Vice President of Communications at Children's Minnesota, shares how the organization is embedding a systemwide total experience strategy, launching Epic to power a seamless digital front door, and positioning experience as a true strategic differentiator amid financial and care delivery challenges.

In this episode, Hillery Smith Shay, Chief Marketing and Experience Officer and Senior Vice President of Communications at Children's Minnesota, shares how the organization is embedding a systemwide total experience strategy, launching Epic to power a seamless digital front door, and positioning experience as a true strategic differentiator amid financial and care delivery challenges.

In this week's podcast, I sit down with Matthew Pinzur, Chief Marketing & Growth Officer at Jackson Health System, to explore how a large public health system aligns mission, operations, and marketing through disciplined planning, measurable accountability, and data-driven patient engagement. Jackson is a rare organization with a dual identity: it's both Miami-Dade County's safety net hospital system, providing the same level of care regardless of insurance status, and South Florida's primary academic medical center, powered by its partnership with the University of Miami. That combination shapes everything—from brand strategy to growth priorities—because the high-margin, highly differentiated services help fund the mission-driven work that serves everyone.

In this week's podcast, I sit down with Matthew Pinzur, Chief Marketing & Growth Officer at Jackson Health System, to explore how a large public health system aligns mission, operations, and marketing through disciplined planning, measurable accountability, and data-driven patient engagement. Jackson is a rare organization with a dual identity: it's both Miami-Dade County's safety net hospital system, providing the same level of care regardless of insurance status, and South Florida's primary academic medical center, powered by its partnership with the University of Miami. That combination shapes everything—from brand strategy to growth priorities—because the high-margin, highly differentiated services help fund the mission-driven work that serves everyone.

With the Olympics bringing the world together once again through sport, we're sharing an episode worth revisiting that feels especially timely.This week, join us as we reach into the vault to share an episode captured live at the Adobe Summit in Las Vegas in March 2025. Jim was joined on stage by Emily Silver, SVP, Chief Marketing, eCommerce & Athlete Experience Officer at Dick's Sporting Goods, the $13 billion revenue retailer. Dick's was founded by Dick Stack in 1948 with his first product line, bait and tackle. Today, Pittsburgh based Dick's Sporting Goods has more than 850 stores and a variety of other experience centers and platforms, all focused on sports, and is a major partner of Team USA and the official sporting goods retail provider for the Olympic and Paralympic Games.Emily has worked at Dick's for about 18 months after spending over 16 years at PepsiCo in about nine different roles. Her CEO, Lauren Hobart, was appointed Dick's CMO in 2011 and previously held that role for several years.Tune in for a personal conversation that speaks to the positive influence of sports, something we as a community have been reminded of through watching the Olympic and Paralympic Games this year.—This week's episode is brought to you by Deloitte.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jaime Hunt sits down with Jennifer Umberger, VP and Chief Marketing & Communications Officer at Kettering University. They unpack what it really takes to break out of higher ed's “sea of sameness” and build an enrollment marketing engine that actually moves the needle. Jennifer shares how Kettering's distinct co-op model became the center of a sharper brand story—and how tight alignment between marketing and enrollment helped drive major growth. If you're looking for a marketing strategy for student recruitment that's built for today's expectations (ROI, outcomes, and relevance), this one's a must-listen.Guest Name: Jennifer Umberger, Vice President and Chief Marketing and Communications Officer, Kettering UniversityGuest Social: https://www.linkedin.com/in/jenniferumberger/Guest Bio: Jennifer Umberger joined Kettering University in February 2023. As the University's Vice President and Chief Marketing and Communications Officer, Jennifer leads Kettering University's brand strategy, focused on awareness, enrollment marketing, and thought leadership to increase visibility and support for Kettering's mission, vision, and Pillars of Success. She oversees the University's web and digital strategy, social media, creative production, advertising, enrollment marketing, public relations, media relations, and the University Magazine. She is a member of the President's Cabinet.Jennifer has more than two decades of marketing and communications experience, most recently at Commonwealth University of Pennsylvania (formerly Bloomsburg, Lock Haven, and Mansfield Universities), where she served as Associate Vice President of Marketing and Communications and Chief Marketing and Communications Officer. In that role, she oversaw executive communications, enrollment marketing, university marketing and brand management, strategic communications, media relations, and athletic communications and marketing. She was also the strategic communications lead in partnership with Pennsylvania's State System of Higher Education.Jennifer earned a Bachelor's degree in History with a concentration in Mass Communication and an emphasis in Public Relations from Albion College, as well as a Master of Business Administration from Augsburg University.She is a member of the American Marketing Association and serves as Vice President of the board of directors for CUPRAP, a professional community dedicated to advancing higher education marketing and communications. Jennifer also serves nationally on the Committee on Leadership for Alpha Xi Delta, a women's fraternity of which she is a member. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Interview with Jessee Skittrall and Xavier Polo Jessee Skittrall is the Executive Director of the Board Certified Hair Colorists (BCH) and Founder of Synergy Apprenticeship Systems / Atarashii Apprentice Program. With decades of experience as a hairdresser and salon owner, he works to elevate professional standards, advance hair color certification, and create structured, “earn‑while‑you‑learn” pathways for the next generation of salon professionals. ​​Xavier Polo is the Chief Marketing & Operations Officer at the Atarashii Apprentice Program, where he leads strategy, branding, and operations. He focuses on expanding access to high-quality, regulated apprenticeship programs and elevating the professional narrative around technical training in the beauty industry. Links: https://www.atarashii.org/ https://www.instagram.com/boardofcertifiedhaircolorists/ https://boardofcertifiedhaircolorists.com/ https://www.instagram.com/xfactor.agency/  News from TheTease.com: https://www.thetease.com/the-2026-pba-naha-finalists-are/ https://www.thetease.com/andrew-dahling-breaks-down-both-of-chappell-roans-glam-moments-from-the-grammys/ Obsessed or Over It? RHODE BIG SKY MONTANA TRIP JUSTIN BIEBER GRAMMYS PERFORMANCE ALIX EARLE BANGS  More from TheTease.com   Instagram: https://www.instagram.com/readthetease/ (readthetease) Instagram: https://www.instagram.com/volumeupbythetease/ (volumeupbythetease) Instagram: https://www.instagram.com/kellyehlers/ / (KellyEhlers) Instagram: https://www.instagram.com/eljeffreycraig/ (eljeffreycraig) Web: https://www.thetease.com (TheTease.com) Email: VolumeUp@TheTease.com   Credits: Volume Up is a Tease Media production. This episode was produced by Monica Hickey and Madeline Hickey. James Arbaje is our editor and audio engineer. Thank you to our creative team for putting together the graphics for this episode.   Thank you to the team who helped create our theme song. Show them some love and check out their other work! •Josh Landowski https://www.instagram.com/josh_landowski/

Daniel visits with leadership at Intercity Transit. Emily Bergkamp, General Manager, and Nick Demerice, Chief Marketing, Communications & Outreach Officer, cover the recent history of our local transit agency, what is going on with the change in routes and how transit will grow.

This episode, recorded live at the Becker's 13th Annual CEO + CFO Roundtable, features Trudy Sullivan Stoudamire, MBA Senior Vice President, Chief Marketing & Communications Officer, Duke University Health System, as she outlines Duke Health's growth strategy centered on expanding access across North Carolina. She discusses aligning marketing and communications with system growth, building partnerships, strengthening brand trust, and leading with purpose and hope during industry change.

Few brands define connection quite like AT&T—not just through technology, but through trust. And trust is not a word historically associated with telecom companies.Jim's guest this week is at the center of AT&T's transformation: Kellyn Smith Kenny, the company's first-ever Chief Marketing & Growth Officer. Since 2020, Kellyn has helped usher in what she calls the “Accountability Era,” part of an ambitious, multi-year reinvention backed by more than $145 billion invested in reliability, transparency, and customer trust.With revenues topping $120 billion and a customer base of more than 100 million consumers, AT&T is a brand that touches nearly every American life. Under Kellyn's leadership, the company has become known for both its marketing excellence and its humanity—from launching the AT&T Guarantee, to pioneering a pragmatic approach to AI, to building meaningful partnerships with the likes of Formula 1 and Hello Sunshine.Tune in as Jim explores Kellyn's unique leadership journey—from Division I athlete to C-suite change agent—and how she's redefining what it means to lead a modern brand.---Learn more, request a free pass, and register at https://www.iab.com/events/annual-leadership-meeting-2026/?utm_source=ad&utm_medium=The+CMO+Podcast) Promo Code for $500 off ticket prices: ALMCMOPOD26---This week's episode is brought to you by Deloitte, TransUnion and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What if the biggest threat to your brand's profitability isn't the next tariff or supply chain disruption, but an outdated playbook that forces you to choose between raising prices on loyal customers or sacrificing your margins?Agility requires more than just reacting quickly to market changes; it requires the intelligence to anticipate them and automate the optimal response.Today, we're going to talk about how leading retail brands are navigating complex economic pressures like tariffs and inflation—not by resorting to the old tactics of deep discounts or across-the-board price hikes, but by deploying AI to create a more resilient and intelligent operation. We'll explore how AI is helping brands maintain pricing stability, turn insights from major shopping events into real-time strategy, and fundamentally shift teams from staring at dashboards to taking automated, margin-protecting actions.To help me discuss this topic, I'd like to welcome, Sai Koppala, CMO at CommerceIQ. About Sai Koppala Sai brings over 20 years of marketing and strategy experience. Before CommerceIQ, he was Chief Marketing & Strategy Officer at SheerID and held leadership roles at Apigee (acquired by Google) and SAP. He holds an MBA from the Kellogg School of Management and a Master's in Electrical Engineering from Arizona State University. Sai Koppala on LinkedIn: https://www.linkedin.com/in/koppala/ Resources CommerceIQ: https://www.commerceiq.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

What if the biggest threat to your brand's profitability isn't the next tariff or supply chain disruption, but an outdated playbook that forces you to choose between raising prices on loyal customers or sacrificing your margins?Agility requires more than just reacting quickly to market changes; it requires the intelligence to anticipate them and automate the optimal response. Today, we're going to talk about how leading retail brands are navigating complex economic pressures like tariffs and inflation—not by resorting to the old tactics of deep discounts or across-the-board price hikes, but by deploying AI to create a more resilient and intelligent operation. We'll explore how AI is helping brands maintain pricing stability, turn insights from major shopping events into real-time strategy, and fundamentally shift teams from staring at dashboards to taking automated, margin-protecting actions. To help me discuss this topic, I'd like to welcome, Sai Koppala, CMO at CommerceIQ. About Sai Koppala Sai brings over 20 years of marketing and strategy experience. Before CommerceIQ, he was Chief Marketing & Strategy Officer at SheerID and held leadership roles at Apigee (acquired by Google) and SAP. He holds an MBA from the Kellogg School of Management and a Master's in Electrical Engineering from Arizona State University. Sai Koppala on LinkedIn: https://www.linkedin.com/in/koppala/ Resources CommerceIQ: https://www.commerceiq.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company