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From building your brand to growing a community, Shayla Perry understands how to use social media to provide real value for others. Rather than getting overwhelmed with posting and having the perfect feed, she shares tips for how to define your brand, how you can create value, and the best ways to showcase your community and so much more! In this podcast episode, we share: How and why Shayla became an entrepreneur Why Shayla started #BlackGrlBoss How Shayla differentiated her brand by focusing on relatable content How virtual events helped grow the #BlackGrlBoss online community The importance of providing authentic value for your clients and community Shayla’s current social media strategy and how it’s changed over time Why passion and consistency are key to building a community Memorable Quotes: “My philosophy is that everyone has something to teach and everyone has something to learn.” “Define your brand before someone else defines it for you.” “It’s so much more important to actually deliver something of value to your community rather than saying ‘Okay, it’s big now, let’s charge for them to be here.” “Stay authentic to what it is you’re trying to do and what it is you’re trying to provide for your community.” “I realized what was missing for me was the people. It was the community and the sisterhood.” About Shayla Perry: An entrepreneur for more than 15 years, Shayla Perry's foray into the business world began as a freelance copywriter and editor. During that time, she contributed to a number of prominent sites, like SheKnows and MadameNoire, and was very instrumental in the launch of their then sister site, MommyNoire. Later, Perry was subcontracted to serve as the Sr. Copywriter for Liqui-Site Designs -- an award-winning graphic design firm that was regularly recognized with Forbes Magazine's Enterprise Award. At Liqui-Site, Shayla was able to work with a number of large brands like Mercedes, Penguin RandomHouse, and The American Lung Association; providing more than copy, but insight on various aspects of their companies. Eventually, she would go on to found her own Marketing company, where her team worked with businesses all over the world, varying in both size and industry, helping them to build and strengthen their brands. In 2018, Perry began #BlackGrlBoss as a means to provide education, resources, and support to minority female business owners around the globe. She is also a Mental Health advocate, speaking on her personal experiences, as well as the topics of Branding and Women's Empowerment. Connect with Shayla: http://instagram.com/blackgrlboss http://facebook.com/blackgrlboss http://twitter.com/blackgrlboss http://linkedin.com/in/shaylaperry http://linkedin.com/company/blackgrlboss http://instagram.com/bgbslaydates Links Mentioned: Slay Dates: bit.ly/SlayDatePasses Aug 10 @ 1pm How to Attract and Convert Your Ideal Clients & Customers on Instagram https://onlinedrea.com/ This Episode Is Made Possible By: Social Report: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media
On this episode of the Lubetkin on Communications podcast, we present this year's "Meet the Media" panel, sponsored by the New Jersey Chapter of the Public Relations Society of America. The panel was held March 30, 2017 at Montclair State University, Montclair, NJ. The panelists were: Karin Price Mueller, writes the Bamboozled consumer affairs column and a money column for The Star-Ledger/NJ.com; and is Founder of consumer finance website NJMoneyHelp.com. She lives in N.J. with her husband – Star-Ledger reporter Mark Mueller – their three kids and an English Mastiff, Mojo. Whatever they don't eat goes into her retirement savings accounts. Nick Corasaniti, a reporter that covers politics for The New York Times, and is in his home state focusing on the governor's race and any other NJ story or interest, from infrastructure to crime to dining. Before coming back to NJ, Nick covered the presidential campaign, spending his days on the road with Ted Cruz, Chris Christie, and Donald Trump. Charell Star is a digital journalist who covers the latest styles, technology and trends as a contributor for Marie Claire, Fox5–Good Day New York, NBC New York Live, Second Look TV, and various broadcast and digital media outlets. She also has her own lifestyle blog, Not Just A Girl In A Dress, plus blogs for Sister 2 Sister, eHow, VinePair, MommyNoire, and MadameNoire. In 2015, she was awarded Black Enterprise Magazine's “Follow-Worthy Blogger of the Year.” Gwen Orel, Features Editor, The Montclair Local. Gwen served as arts editor of The Montclair Times from 2013 to 2016 before joining The Montclair local. She has won a variety of writing awards and has contributed to a range of publications including New York Times, Wall Street Journal, and more. She has a PhD in theatre, and when not doing her day job, is a playwrite, and runs the website New York Irish Arts.com. The has three cats – one of which likes to unwind the toilet paper roll. Phil Alongi, Executive Producer, NJTV News and Director of Program Development. He oversees all news operations for NJTV, including its flagship weeknight news program NJTV News with Mary Alice Williams, and is responsible for the network's program expansion in the areas of news, public affairs, arts and other genres. He began his broadcast career at NBC News in 1997, and during his tenure, produced for the NBC Nightly News, Today Show, and more. When he's not being a news junkie, he moonlights as a professional operatic tenor and has multiple televised performances and dozens of leading roles throughout the U.S. to his credit. Richard Cowen, a reporter for The Record. He covers news, the courts, and Passaic County, covering N.J. for more than 25 years. His focus is local reporting with deep knowledge and sourcing in Passaic County. He's covered many big stories: from 9/11 to Bridgegate, fires floods, and various political corruption schemes. He considers himself a citizen journalist whose advocacy is the public's Right to Know. Richard lives in Montclair with with his firebrand wife, Gisela, who is teacher. Charlie Kratovil, is the Co-Founder & Editor, New Brunswick Today, a bilingual community newspaper that has been covering Middlesex County since 2011. He graduated from Rutgers' School of Communication & Information in 2009 and subsequently launched Paterson Press, a successful hyperlocal news project in Paterson during his time working at The Citizens Campaign. Moderating the panel was Ken Hunter, APR, president of PowerStation Communications, Hillsborough, NJ, a member of the PRSA-NJ Board of Directors and Membership Co-Chair.
VANESSA Cunningham, is the founder and CEO and nutrition & wellness expert at Unhealthy No More, Inc.. She’s also an author, speaker and contributor at Huffington Post. She helps busy professional women prioritize their health by creating customized nutrition and wellness plans that are fun, sustainable and easily integrated into their lifestyle. Her expert advice can also be seen on Essence.com, MommyNoire and MindBodyGreen. See her beautiful infographic show notes, plus her top tips and advice for entrepreneurs and aspiring entrepreneurs at www.TodaysLeadingWomen.com or by clicking here!
Karen Hudson, also recognized in entertainment industry circles as Kay Konnect is the Deputy Editor of MommyNoire.com, a parenting site dedicated to mature, multicultural women seeking organic dialogue about parenthood in the digital space. A unique place for critical and creative engagement, MommyNoire responds to the desire of this cosmopolitan community with tips and advice in every aspect of parenting, including marriage, relationships, sex, career mobility, education, finance, fitness, nutrition, community, and philanthropic work. Explorations of the jet-setting lifestyles of celebrity moms such as Beyonce, Nia Long, Monica, Tia Mowry- Hardrict, Kelis, Mel B, and Jada Pinkett fuel inspiration and aspiration. Coverage of front row fashion, eclectic beauty, makeup, exquisite food, modern home decor, entertainment, and travel help women realize the full aesthetic potential of their new lives as moms. Karen has worked in the fields of writing, media, marketing, advertising, fashion, the arts and education. She is the former Editor-in-Chief of Mixtape Magazine, a print publication dedicated to mixtape DJs and emerging Hip Hop artists, as well as former freelance writer for Allhiphop.com. In 2005, she graduated Cum Laude from Northeastern University with a Bachelor’s Degree in Liberal Studies, with a focus on the Art and Structure of Storytelling. She also holds a degree in Advertising Sales and will soon graduate with a master's degree in Media Studies. She is the mother of a 2 year old, busy toddler. Due to a high risk pregnancy, her son, Kannon, was born at 30 weeks. She spent two months in the hospital on bed rest and he spent an additional 8 weeks in the NICU. That experience shifted her priorities to pursuing a career that sheds light on the parenting journey.
This week on Mom Talk Radio, registered dietician, Louise Goldberg, tells us about the importance of the nutrient lutein and other healthful tips. Susan Shapiro Barash author of The Nine Phases of Marriage: How to Make It, Break It and Keep It. Dr. Robert Sears answers our questions about colic. The Mom's Roundtable discusses tips for getting back into a routine at the beginning of the school year. Karen Hudson from MommyNoire.com. This show is sponsored by Lands' End and Family Circle.