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In this episode, IAB CEO Gai Le Roy dives into the fascinating topic of shifts in consumer behaviours, exploring the current changes in the market and their implications for marketers. Joined by industry leaders Michael Levine, Head of Advertising Sales for Uber AUNZ, and Nicola Mansfield, Founder of The Design Thinkers, the discussion reveals insights into how marketers can not only adapt but thrive amid evolving consumer expectations.See omnystudio.com/listener for privacy information.
Heart disease is the #1 killer of women, yet it's still not talked about enough. That changes today! I'm in convo with Erin Moran, Associate VP of Go Red for Women at the American Heart Association, to get real about heart health, the signs we CAN'T ignore, and why advocacy is everything. Plus, we dive into how her late sister Ashley's story fuels her mission. LISTEN UP! The Flourish Heights Podcast was made for women, by women. To be empowered in health starts with a true connection with your body. Join Valerie Agyeman, Women's Health Dietitian as she breaks through topics surrounding periods, women's nutrition, body awareness, and self-care. About Erin Moran Erin Moran is a dedicated advocate for women's health with a strong academic background, holding a B.S. in Human Development and Family Resources, a Master's in Counseling, and a PhD in Human Sexuality. After beginning her career as a counselor in Los Angeles, she transitioned into Advertising Sales with the Los Angeles Times, where she spent 16 years honing her skills. Following the heartbreaking loss of her sister Ashley to a stroke and heart failure at just 34, Erin committed herself to raising awareness and funds for women's heart health. As the Associate Vice President for Go Red for Women with the American Heart Association, she works tirelessly to educate individuals and organizations about heart disease—an issue that affects 1 in 3 women and is largely preventable. Erin empowers women to take control of their health and advocates for meaningful change in women's health initiatives. Her passion and expertise make her a powerful voice in the fight for every female heartbeat. Connect with Erin Moran + Heart Health Resources: Erin's Instagram Erin's podcast show on Apple: There's More to Come | IG: @moretocomepodcast Go Red for Women: https://www.goredforwomen.org/en/ American Heart Association: https://www.heart.org/ Stay Connected: Is there a topic you'd like covered on the podcast? Submit it to hello@flourishheights.com Subscribe to our quarterly newsletters: Flourish Heights Newsletter Visit our website + nutrition blog: www.flourishheights.com Follow us on social media: Instagram: @flourishheights / Women's Health Hub: @flourishvulva / @valerieagyeman Facebook: @flourishheights Twitter: @flourishheights Want to support this podcast? Leave a rating, write a review and share! Thank you!
Kat is joined by Seema Menon, who shares her journey from being a ‘constantly on’ sales director to discovering the transformative power of mindfulness and balance. She discusses her experiences leading at Sony Pictures and completing marathons, challenging the "busy culture" mindset while offering practical ideas for sustainable high performance. This episode also features surprising statistics about productivity and includes a compelling discussion on why the simplest solutions are often the most effective. KEY TAKEAWAYS Rather than making life easier, technology has created a "scarcity mindset" where we feel compelled to work harder and achieve more, leading to chronic stress and burnout. Small, sustainable changes like five minute meditation breaks or mindful walking can have more impact than dramatic lifestyle overhauls, making them more likely to stick and create lasting positive change. The cost of burnout extends far beyond work performance, affecting relationships, health, and finances, with some people taking years to recover from severe burnout. Businesses are seeing more silent resignations and decreased efficiency due to the "always on" culture, particularly in hybrid work environments where boundaries between work and personal life have blurred. Intentional congruence - combining activities like walking meetings, can help integrate mindfulness into busy schedules without feeling like it’s wasted time. Morning routines incorporating exercise or mindfulness can boost workplace productivity by up to 72%, while quality sleep can increase productivity by 29%. Seema's practice of mindfulness made her more aware of others' challenges, transforming her leadership style to become more empathetic and supportive of team members. BEST MOMENTS "Nobody's going to say that I wish I did that extra one hour of work and got that additional deal for that organisation. It would always be regret about not having spent enough time with their children." "Every time you look at the clock, bring a smile to your face, you're alive and kicking." "We get so caught up in this trap of work and careers... What are your children going to remember? What are your partners, your family, your friends going to remember?” "You don't have to always be the Iron Man or the superwoman... just be yourself and just be kind." ABOUT THE GUEST Seema has over 19 years diverse experience in Broadcast Media and Entertainment predominantly in Advertising Sales. Her previous role as Region Head of Sales, Sony Pictures Network entailed leading teams across multiple geographies with revenue generation responsibilities. Seema has had a stint in technology (Artificial Intelligence & Machine Learning) at SparkBeyond, UK, an AI scale-up, as Impact Strategist (EMEA). At present, she pursues her entrepreneurial venture as a Coach, Mentor and Keynote Speaker, conducting various Apperceptive programs with Headstride Ltd. Seema remains immersed in her Leadership roles at Toastmasters International, as a Mentor at The Prince's Trust and at CSO UK as a Steering Committee Member. LinkedIn ABOUT THE HOST Kat started her career as a teacher, before moving into Tech where she worked in different executive roles within teaching and consulting working across the globe, both in the public and private sector. Despite appearing 'successful' on the outside, she paid a heavy ‘life’ price. In 2016, her whole world collapsed. The reason? The compound effect of years of unhealthy and toxic habits that destroyed her health, relationship and career. She suffered a severe breakdown and lost everything. In the middle of this she got headhunted for her first CEO role. She rebuilt herself by changing just one small habit, and built a series of positive habits which has transformed her professional and personal performance, resulting in becoming the healthiest and happiest version of herself. She is a positive habits international keynote speaker and teacher, giving talks and delivering high impact programmes to organisations across the globe. LinkedIn Instagram
What do Paris, New York City, Boston, London, Toronto, Montreal, and Fernie, British Columbia have in common? They are all places that make up the (somewhat) nomadic life and career of today's guest, Will Rizzuto. Each location plays an integral part in Will's story. He's American, but spent his infant and pre-school years in Paris. The majority of Will's youth was spent in New York City, but he attended university in Boston, returned to New York City to start his career in adtech before moving to London where he met his future Canadian wife, whom he relocated to Canada with. And in-between he found time to indulge his passion for skiing on a fulltime basis. Will Rizzuto, Sr. Manager, Advertising Sales & Partnerships at TELUS stop by to chat about his early life in Paris and New York City, studying business at Northeastern University, finding his way into adtech, the fast-paced story behind his relocation to London, his road-trip sabbatical from media, and helping to lead TELUS' foray into media and data sales. **Subscribe to the Media People Newsletter** mediapeople.beehiiv.com/subscribe **Listen & Subscribe** www.mediapeople.ca www.youtube.com/@mediapeoplepodcast www.instagram.com/vicgenova/ www.tiktok.com/@media.people.podcast
In this rerun episode of the greatest hits of the Million Dollar Mastermind podcast, host Larry Weidel is joined by John Vuong, Owner of Local SEO Search. They explore John's journey from starting Local SEO Search with no prior SEO knowledge to becoming a leading firm in Canada through word-of-mouth referrals and consistent results. John highlights the importance of understanding and retaining ideal clients, building effective systems, and continuous process improvement for sustained growth. Additionally, he shares his personal story of overcoming challenges, born to Vietnamese immigrants in Canada, as well as his transition from traditional advertising sales to founding an SEO company.
In this rerun episode of the greatest hits of the Million Dollar Mastermind podcast, host Larry Weidel is joined by John Vuong, Owner of Local SEO Search. They explore John's journey from starting Local SEO Search with no prior SEO knowledge to becoming a leading firm in Canada through word-of-mouth referrals and consistent results. John highlights the importance of understanding and retaining ideal clients, building effective systems, and continuous process improvement for sustained growth. Additionally, he shares his personal story of overcoming challenges, born to Vietnamese immigrants in Canada, as well as his transition from traditional advertising sales to founding an SEO company.
In this episode of the Million Dollar Mastermind podcast, host Larry Weidel is joined by John Vuong, Owner of Local SEO Search. They explore John's journey from starting Local SEO Search with no prior SEO knowledge to becoming a leading firm in Canada through word-of-mouth referrals and consistent results. John highlights the importance of understanding and retaining ideal clients, building effective systems, and continuous process improvement for sustained growth. Additionally, he shares his personal story of overcoming challenges, born to Vietnamese immigrants in Canada, as well as his transition from traditional advertising sales to founding an SEO company.
In this episode of the Million Dollar Mastermind podcast, host Larry Weidel is joined by John Vuong, Owner of Local SEO Search. They explore John's journey from starting Local SEO Search with no prior SEO knowledge to becoming a leading firm in Canada through word-of-mouth referrals and consistent results. John highlights the importance of understanding and retaining ideal clients, building effective systems, and continuous process improvement for sustained growth. Additionally, he shares his personal story of overcoming challenges, born to Vietnamese immigrants in Canada, as well as his transition from traditional advertising sales to founding an SEO company.
Learn More About Attending the Highest Rated and Most Reviewed Business Workshops On the Planet Hosted by Clay Clark In Tulsa, Oklahoma HERE: https://www.thrivetimeshow.com/business-conferences/ See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Clay Clark Testimonials | "Clay Clark Has Helped Us to Grow from 2 Locations to Now 6 Locations. Clay Has Done a Great Job Helping Us to Navigate Anything That Has to Do with Running the Business, Building the System, the Workflows, to Buy Property." - Charles Colaw (Learn More Charles Colaw and Colaw Fitness Today HERE: www.ColawFitness.com) Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Actual Client Success Stories from Real Clay Clark Clients Today HERE: https://www.thrivetimeshow.com/testimonials/ See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/
On this episode of The Executive Appeal Alex D. Tremble (Founder and CEO of GPS Leadership Solutions & Keynote Speaker) and Tony Franklin (VP, Sales and Client Partnerships at DIRECTV) as they share invaluable insights on overcoming fear to achieve success in leadership roles. Discover practical strategies for managing and leveraging fear to drive towards your organizational goals effectively. Don't miss out on this empowering discussion!BioTony Franklin is VP, of Advertising Sales, and Client Partnerships at DIRECTV. Tony is a seasoned professional with over 26 years of media experience leading teams and driving innovation, revenue & and transformation across sales organizations. Tony has a long and successful record of coaching and building high-performing sales teams.Tony has been with the AT&T Family since 2020 (Xandr/WarnerBros Discovery/DIRECTV). In his current role, he is responsible for driving advertising revenue from Holding Companies as well as Independent/Mid-Market Agencies and Clients for DIRECTV and DIRECTV STREAM products and solutions.Throughout his career, Tony has worked in TV, Print, and Digital Advertising Sales. Tony started his career in 1997 as an Account Executive selling Cable TV advertising for TCI Media Services and Cablevision Rainbow Advertising. He also served as the VP for Global Sales at JustPremium
With more than 20 years of experience scaling startups and building technology companies in the digital and mobile ecosystem, Steven Rosenblatt co-founded Oceans, a new kind of venture capital firm, in 2018 where he currently serves as General Partner.Steven has been passionate about building early stage companies and has finally fulfilled his life long goal of starting his own company. Prior to Oceans, Steven was President of Foursquare. During his six-year tenure at the location intelligence company, he was responsible for transitioning the company from a purely consumer-facing location platform into an enterprise business, building a multi-product strategy and growing revenue by more than 70x. This entailed overseeing all aspects of strategy and implementation of the company's revenue streams along with overseeing its biggest customers. During his time, Foursquare won numerous awards, including being named in CNBC's Disruptor 50 list as one of the most disruptive tech companies in the world, Deloitte's Technology Fast 500 as one of the fastest growing technology companies in North America, and won Ad Age's Best Places to work. Steven worked closely with his investors, including Andreessen Horowitz, Union Square Ventures, DFJ, and Spark Capital, and has spoken at nearly 100 events.Before joining Foursquare, Steven launched iAd, Apple's advertising platform for brands and developers, where he managed sales, agency relations, and the creative and strategy team. Steven led the opening of Apple's New York office and worked closely with leadership teams to build a presence in New York. Prior to this, Steven served as Senior Vice President of Advertising Sales at Quattro Wireless until it was acquired by Apple in January 2010. He is a proud graduate of the University of Michigan. In this episode, Marc Beckman and Steve talk bout venture capital funding. Steven Rosenblatt gives an inside look into Venture Capital Investments. Should you take VC funding? What are VC's looking for? What makes a great founder? What are the opportunities emerging in AI? Learn all that and more in this episode with Steven RosenblattSign up for the Some Future Day Newsletter here: https://marcbeckman.substack.com/Episode Links:LinkedIn: https://www.linkedin.com/in/stevenrosenblatt/Oceans: https://oceans.ventures/To join the conversation follow Marc here:YoutubeLinkedInTwitterInstagramMarc Beckman is a Senior Fellow of Emerging Technologies at NYU, the CEO of DMA United, and is on the New York State Bar Association's Taskforce for Cryptocurrency and Digital Assets.
In this episode of "Everyday Conversations on Race for Everyday People," Simma sits down with Tony Franklin, also known as Tony Tidbit, the Vice President of Advertising, Sales, and Client Partnerships at DirecTV. Tony shares his personal experiences as a Black executive in corporate America and discusses the importance of open and honest conversations about race. Simma and Tony discuss the challenges faced by people of color in corporate America, including the pressure to assimilate and the fear of being labeled as "too aggressive." Tony shares a personal story about trying to fit in by dressing and speaking like his white colleagues, only to realize that being himself was the key to his success. They also delve into the issues surrounding diversity, equity, and inclusion (DEI) in the workplace. Tony highlights the resistance some organizations have towards implementing DEI initiatives, often due to unfounded fears of losing something. He emphasizes the need for companies to diversify their ranks and create a safe environment for all employees to thrive. Click here to DONATE and support our podcast The conversation touches on the importance of building emotional connections and breaking down barriers between people of different races. Tony shares his own experience of starting an open conversation on race at work, where employees could share their perspectives and learn from one another. He emphasizes the power of active listening and creating a safe space for dialogue. Throughout the episode, Tony and Simma stress the need for individuals to take action and speak up about racial issues. They encourage listeners to step out of their comfort zones, engage in conversations about race, and challenge their own unconscious biases. By doing so, they believe that real change can happen in both corporate America and society as a whole. Check out another great podcast on race hosted by my friend and colleague “Tony Franklin aka Tony Tidbit,” A Black Executive Perspective To listen to more episodes of "Everyday Conversations on Race for Everyday People," visit www.raceconvo.com. And don't forget to share the show with others who are interested in having open and honest conversations about race. Takeaways from this episode: · Be yourself and embrace your unique talents and personality in the workplace. · Managers play a crucial role in creating an inclusive environment and empowering their employees. · Diversity, equity, and inclusion initiatives are essential for the success of organizations. · Building emotional connections and engaging in open conversations about race can break down barriers and foster understanding. · Individuals should take action by speaking up, challenging unconscious biases, and actively listening to others. Click here to DONATE and support our podcast Tony Franklin (Tony Tidbit) Bio Tony currently serves as Vice President of Advertising Sales and Client Partnerships at DIRECTV, where he brings a wealth of experience to the role, boasting over 27 years in the media industry. Motivated by the events surrounding George Floyd, Tony initiated a workplace series titled "An Open Conversation on Race" This initiative provides a safe environment for open and honest discussions, aiming to raise awareness and educate individuals on various aspects of race, particularly within the context of Corporate America. Tony is the founder and host (Tony Tidbit) of “A Black Executive Perspective Podcast.” A podcast that sheds light on intersectionality, systemic racism, and other challenging issues shrouding the experiences of Black professionals in America's corporate environment. Beyond his professional endeavors, Tony channels his passion for motivation into Tony's Tidbits, a daily inspirational email reaching thousands of recipients nationwide. Outside of work, Tony prioritizes quality time with his family. He is happily married to his wife Gayle and is the proud father of three beautiful daughters: Samada, Mikaela, and Madison. Host Bio Simma Lieberman, The Inclusionist helps leaders create inclusive cultures. She is a consultant, speaker and facilitator. Simma is the creator and host of the podcast, “Everyday Conversations on Race for Everyday People.” Contact Simma@SimmaLieberman.com to get more information, book her for your next DEIB event, help you become a more inclusive leader, or facilitate dialogues across differences. Go to www.simmalieberman.com and www.raceconvo.com for more information Simma is a member of and inspired by the global organization IAC (Inclusion Allies Coalition) Connect with me: Instagram Facebook YouTube Twitter LinkedIn Tiktok Website Previous Episodes Cancel Culture Unmasking the Dangers of Instant Judgment and Outrage From Conflict to Compassion: Jewish, Muslim, and Christian Leaders Share Their Perspectives on the Israel-Gaza Crisis Unmasking the Toxicity of Racism: A Raw Conversation with The Contraband Wagon Loved this episode? Leave us a review and rating
In today's episode of The Speed of Culture, Matt Britton is joined by Jon Steinlauf, Chief US Advertising Sales Officer at Warner Bros Discovery. They explore how the increasing number of streaming services has shifted the outlook of TV advertising over the past five years and where these changes are leading in the future.Follow Suzy on Twitter: @AskSuzyBizFollow Jon Steinlauf on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.
"In order to reach and engage our audience, [marketers] need to invest in culture and in language." In this episode, WomenHeard: Changemakers host Georgia Galanoudis speaks with Donna Speciale, a 2023 Matrix Award Winner and President of U.S. Advertising, Sales and Marketing at TelevisaUnivison. Through leading a major division at the world's largest Spanish language media company, Donna has provided a wealth of resources for the marketing industry and beyond, breaking stereotypes on what a target audience "should" look like. Bringing in over 200 new clients in the past 2.5 years, Donna says that working for a media company that prioritizes education and the power of growth potential has been one of her most exciting opportunities in the industry. Listen to this episode for details on how "zigging and zagging" has been a powerful asset in her career toolbox. This conversation was recorded in December 2023.
In this episode, Belinda Barker chats with Damian Douglas, Managing Director, EMEA, TIME and President of the World Media Group, Emma Winchurch-Beale, VP Growth Partnerships UK, Business Insider and Samantha Adams, VP, Advertising Sales, Western Europe at BBC News about the key issues facing the marketing and media industry as we head into 2024. Hosted on Acast. See acast.com/privacy for more information.
Despite his full-time role at Paramount Global as a VP of advertising sales in the streaming industry, Pete Chelala has managed to pursue various creative endeavors that complement his work at the company. Prior to his involvement in media sales, Pete gained experience in production, working on commercials, music videos, and feature films in Los Angeles. Notably, he spent ten years as the host of the popular cooking show "The Gourmet Dude," showcasing his on-camera talents. Today, Pete is a producer for Audible, where he has received numerous awards for his original series "Can You Dig It?," exploring the origins of hip hop through the voice of Chuck D. But what truly sets Pete apart is his ability to seamlessly weave actionable advice into his engaging storytelling. Tune in and let's listen to the insights of this gifted and authentic creative professional!
Despite his full-time role at Paramount Global as a VP of advertising sales in the streaming industry, Pete Chelala has managed to pursue various creative endeavors that complement his work at the company. Prior to his involvement in media sales, Pete gained experience in production, working on commercials, music videos, and feature films in Los Angeles. Notably, he spent ten years as the host of the popular cooking show "The Gourmet Dude," showcasing his on-camera talents. Today, Pete is a producer for Audible, where he has received numerous awards for his original series "Can You Dig It?," exploring the origins of hip hop through the voice of Chuck D. But what truly sets Pete apart is his ability to seamlessly weave actionable advice into his engaging storytelling. Tune in and let's listen to the insights of this gifted and authentic creative professional!
Your phone rings. Your door gets knocked. Your email inbox is full to the brim with…Advertising Sales folks!They all want the best for you. They have big ideas for growing your company. But your budget simply won't support them all. So how do you choose the right one?How do you get the best deal?Brandon and special guest Megan Ellis share their top tactics for negotiating media over the last decade and some simple moves you can make to get the most for your money.This episode will save (and make) you BIG money. Don't miss it!Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a
Jon Steinlauf serves as Chief U.S. Advertising Sales Officer for Warner Bros. Discovery. In this role, he is responsible for overseeing sales, research, marketing, branded entertainment, pricing and inventory control, as well as developing advanced advertising and convergent revenue streams for the company's portfolio. Steinlauf most recently served as Chief U.S. Advertising Sales Officer, Discovery, Inc. He was instrumental in the creation and monetization of integrated marketing strategies that delivered both incremental revenues for Discovery and additional value for its advertisers. Prior to joining Discovery in 2018, Steinlauf served as President of Advertising Sales at Scripps Networks, successfully elevating its reputation with advertisers as the most upscale group of cable brands with the most engaged viewers in all of TV. Steinlauf first joined Scripps in 2000 as VP of Advertising Sales, with direction of HGTV and the DIY Network, before being elevated to run the entire TV ad sales division in 2003. Among his many accolades, Steinlauf has been named seven times to Adweek's “Adweek 50” as well as to Cablefax's “Cablefax 100.” He also earned the Myers Report's National Television Ad Sales Executive of the Year Award in 2007. Steinlauf is a graduate of Duke University.
ABOUT EPISODEOn this episode of The What's Next Podcast, Karim speaks with Donna Speciale about her background and passion for the media landscape. Donna is the President of U.S. Advertising Sales and Marketing, TelevisaUnivision.ABOUT DONNA SPECIALEAs President of U.S. Advertising Sales and Marketing at TelevisaUnivision, the world's leading Spanish-language media and content company, Donna Speciale leads advertising sales and marketing across the company's portfolio of broadcast, cable, digital, audio and live event platforms in the U.S. – including its renowned entertainment, news and sports properties as well as its ad-supported streaming service, ViX. Since joining the company in January 2021, Speciale has transformed and modernized TelevisaUnivision's U.S. ad sales business to deliver record ad revenue growth.An industry trailblazer, Speciale has extensive knowledge of sales optimization spanning over two decades. Prior to this role, she served as President of Advertising Sales at WarnerMedia where she oversaw advertising revenue for the company's domestic entertainment, news and kids multimedia brands. During her tenure, Speciale played a critical role in the groundbreaking launch of OpenAP, the first open platform for TV advertisers to reach audiences across publishers. Before WarnerMedia, she was President of Investment, Activation and Agency operations at MediaVest Worldwide, overseeing the agency's integrated digital, broadcast, print, and out-of-home practice. Speciale also held senior roles at WPP's Mediacom earlier in her career.Speciale has been recognized with numerous accolades throughout her career, including Multichannel News' “Wonder Women,” Adweek50, Variety's “New York Impact Report” and Broadcasting & Cable's Hall of Fame as well as the “Advertising Woman of the Year,” “Impact Award” and “Working Woman Award” from SheRunsIt. She received the “Reisenbach Award for Distinguished Citizenship” by the John A. Reisenbach Foundation in 2014.
From CNN to Career Coach: The Ultimate Guide to Mid-Career Transformation with Amanda Herr Hi there, my name is Amanda Herr. I'm a former Vice President of Advertising Sales for CNN turned Career & Leadership Coach. I help mid-career women seeking impactful & lasting career transformation. Over the past decade, I have worked with many women who are looking to transform their talents into something new or who are just not ready to "coast" into retirement. They want more, and they are ready to go and get it. What makes me unique as a coach is my deep background at a Fortune 500 company, the fact that I have owned and run two businesses for over a decade, and that I'm certified through the International Coaching Federation (ICF).
Seems like everybody is selling the same digital marketing products. And that makes them low-margin commodities. Gordon & Corey wonder if it's time for media companies to go back to doing what they do best -- selling higher-margin O&O inventory. They get some insight from omnichannel marketing expert Oliver Jacob, president of Frequence.
Even in these challenging times, companies are hanging tough and staying aggressive.
This week on the Team Lally Radio Show we interview Michael Wong of the Laulima Giving Program. We talk about how the program serves the community and how the community can give back in return.We also have your favorite experts providing this week's tips on property management, mortgage loans, home inspection and home insurance!Who is Michael Wong?Michael Wong was born in Kona and was raised here on Oahu. He is an only child born to two wonderful parents. He attended Hawaiian Mission Academy, K-12. He enjoys golf, the ocean and playing music. He was an educator, a Coach, an athletic Director, Advertising Sales and now for a local Christian native Hawaiian nonprofit organization. He is currently the Business Development Manager for the Laulima Giving Program.Laulima Giving Program is one of the many programs managed by the Keiki O Ka Aina Family Learning Centers. Its mission is assisting underprivileged families year round. The program brings companies and individuals together to help families in Hawaii. The Laulima Giving Program depends solely upon the kind and generous donations from the local business communities.To reach Michael, you may contact him in the following ways:Phone: (808) 843-2502Email: Michael.wong@KOKA.orgWebsite: www.LaulimaGivingProgram.org
Real Estate Careers and Training Podcast with the Lally Team
This week on the Team Lally Radio Show we interview Michael Wong of the Laulima Giving Program. We talk about how the program serves the community and how the community can give back in return.We also have your favorite experts providing this week's tips on property management, mortgage loans, home inspection and home insurance!Who is Michael Wong?Michael Wong was born in Kona and was raised here on Oahu. He is an only child born to two wonderful parents. He attended Hawaiian Mission Academy, K-12. He enjoys golf, the ocean and playing music. He was an educator, a Coach, an athletic Director, Advertising Sales and now for a local Christian native Hawaiian nonprofit organization. He is currently the Business Development Manager for the Laulima Giving Program.Laulima Giving Program is one of the many programs managed by the Keiki O Ka Aina Family Learning Centers. Its mission is assisting underprivileged families year round. The program brings companies and individuals together to help families in Hawaii. The Laulima Giving Program depends solely upon the kind and generous donations from the local business communities.To reach Michael, you may contact him in the following ways:Phone: (808) 843-2502Email: Michael.wong@KOKA.orgWebsite: www.LaulimaGivingProgram.org
Gamelancer Media Chairman & CEO Jon Dwyer joins Natalie Stoberman from the Proactive studio to share how the company has executed monthly recurring revenue from its short-form Over The Top (OTT) video advertising sales through its partnership with Snapchat. Dwyer says November recorded a 22% boost in earnings from the previous month without the company's direct media sales on TikTok, which comprises Gamelancer Media's core business. #proactiveinvestors #gamelancermedia #CSE #GMNG #OTCQB #GAMGF #snapchat #tiktok #socialmedia #gaming
In today's day and age, finding wholesome, quality entertainment can be a real challenge. In this episode, Bill Abbott shares details of his family-friendly media company GAC. Episode At A Glance: This week, I had the privilege of sitting down with the President and Chief Executive Officer of Great American Media, Bill Abbott. In addition to co-founding Great American Media in June of 2021, Bill has over 30 years of impressive leadership experience in cable television. His prior experience includes his role as the President and Chief Executive Officer of Crown Media Family Networks, the parent company of Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama. In this episode, Bill shares what kind of content viewers can expect from GAC. Additionally, he shares the core values that formed the company and how GAC was born. Who Is Bill Abbot? Bill Abbott is President and Chief Executive Officer of Great American Media. Abbott co-founded Great American Media in June 2021 and led the company's acquisition of Great American County Network from Discovery, Inc. and RIDE TV. These were rebranded as GAC Family and GAC Living respectively in September 2021. The following month, Abbott oversaw the debut of Great American Christmas, a new franchise featuring 12 original, holiday-themed movies and specials, and in June 2021 he launched Great American Adventures, the company's first FAST (free ad-supporting streaming TV) channel which features scripted and unscripted content celebrating Americana. Abbott is an industry veteran with more than 30 years of leadership experience in cable television. Previously, Abbott served as President and Chief Executive Officer of Crown Media Family Networks, the parent company of Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama, which are owned and operated by Hallmark Cards, Inc. Abbott's vision and passion for the brand established Hallmark Channel as the leading destination for quality, family-friendly entertainment on cable. Prior to serving as President and CEO, Abbott was Executive Vice President of Ad Sales for Crown Media Family Networks. There he oversaw the company's Ad Sales team and digital network development. Before his 20-year tenure at Crown Media, Abbott served as Senior Vice President of Advertising Sales for Fox Family Worldwide. Prior to that, Abbott held research positions with CBS Radio Networks, Seltel, Inc., and Nadler & Larimer Advertising. Abbott currently serves on the board of directors for Animal Humane, Parents TV & Media Council, and International Radio & Television Society Foundation and is a 2017 inductee into Broadcasting & Cable's Hall of Fame. He is a graduate of the College of the Holy Cross in Worcester, Massachusetts. What Is Great American Media? Great American Media is home to Great American Family “Stories Well Told” and Great American Living “Life Well Lived.” As the company's flagship network, Great American Family features family-friendly series, original holiday movies, and seasonal romcoms. Great American media focuses on producing content that celebrates faith, family, and country. Great American Living is the unscripted companion to Great American Family that celebrates America's family-friendly traditions every day and every season. Questions Answered In This Episode: Have some actors or actresses from Hallmark moved over to GAC to create content? How did GAC come to be? What are the future plans for GAC? How does GAC stick to its values? When is the GAC app going to be released and what will be included in the app? How can you access GAC's Christmas movies and other media? What kind of content can I expect from GAC? Connect With GAC Instagram: @gactv and @gacliving Find what channel GAC is on here Sign up for their newsletter here I hope you enjoyed this episode! As always, if you have time to rate, review, and subscribe to The SavvyCast on Apple Podcasts, it would be SO appreciated!!! If you like this podcast, be sure to check these out: How And Why Compounded Medicine Can Be Life Altering For Many Women Let's Talk BBQ with Martin's BBQ Joint Founder Pat Martin
Jayzen is excited to welcome his friend, James Lavallee to the show! James is currently the Vice President of Global Marketing for The Trade Desk Dr. where he runs a team responsible for increasing global awareness and for positioning The Trade Desk as the programmatic leader and trusted partner for clients in the advertising ecosystem. James has had an incredible career in sales and television advertising across Discovery Networks, ESPN, Comcast and NBCUniversal. Early in his career, he took very deliberate steps to build and hone his personal brand, which has led to career breakthrough after career breakthrough. His experience, tips and advice are full of career wisdom that everyone can learn from. In celebration of Black History Month, be sure to check out the Lead With Your Brand Black Voices page that showcases the amazing career stories on the show from successful executives who happen to be black. Click over to LeadWithYourBrand.com/blackvoices for all of the insightful shows over our three seasons. Guest Bio James Lavallee Vice President, Global Marketing The Trade Desk With more than 20 years of experience in Advertising Sales Marketing, James joined The Trade Desk in September 2021 as the Vice President of Global Marketing. James runs a team responsible for increasing global awareness and for positioning The Trade Desk as the programmatic leader and trusted partner for clients in the advertising ecosystem. Most recently, James was Vice President of Integrated Marketing Solutions for Effectv (formerly Comcast Spotlight), the advertising sales division of Comcast Cable. In that role, he was responsible for creating and executing best-in-class revenue generating solutions, utilizing Comcast's creative/technical capabilities to deliver results for local, regional and enterprise clients. In November of 2020, James was named one of the Executive Leads for the Comcast RISE program. In this role, he developed and launched the overall strategy, branding, workflow and execution of the Comcast RISE program with a heavy focus on the Effectv awards that the program provides to BIPOC SMBs across the Comcast Footprint. In addition to the Comcast RISE program, he joined the Comcast DE&I Executive Council as the representative of the Comcast Advertising Division. Prior to joining Effectv, he held the position of Vice President, Portfolio Sales Marketing at NBCUniversal, overseeing the ad sales trade marketing efforts for NBC, USA, Syfy, WWE and Chiller networks. He also worked in Advertising Sales Marketing for Discovery Communications, VH1 and ESPN. James earned a B.A. at Tufts University in Boston and earned certificates in Sports Marketing and Advertising Sales and Marketing from New York University's School of Professional Studies. James and his family reside in Brooklyn, New York. Links To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com
The CPG Guys, Sri & PVSB, are joined in this episode by Nancy Winé, VP of Advertising Sales for 84.51, a retail data science, insights and media company that helps the Kroger company, CPGs, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase. Powered by cutting edge science, they leverage 1st party retail data from nearly 1 of 2 US households and 2BN+ transactions to fuel a more customer-centric journey utilizing 84.51° Insights, 84.51° Loyalty Marketing and their retail advertising solution, Kroger Precision Marketing.Follow Nancy Winé on LinkedIn at: https://www.linkedin.com/in/nancy-wine-6518689a/ Follow 84.51 on LinkedIn at: https://www.linkedin.com/company/84-51/Follow 84.51 online at: http://8451.comFollow Kroger Precision Marketing online at: http://krogerprecisionmarketing.comNancy answers these questions:1) Can you help bring us up to speed on what 84.51 has been up to since it was established in 2015?2) Please dimensionalize the data asset that 84.51 is managing for Kroger. How many customers? % of spend captured with HH identification? Average # of transactions and the like. What does this all mean for brands seeking to leverage your capabilities to efficiently engage Kroger customers?3) Why is purchasing behavior a superior way to target customers for messaging…better than demographics and even search terms in many cases?4) Looking at your on-site retail media, what are the offerings that brands can leverage and what are the targeting capabilities? What type of auction system do you offer for featured search? How does your team assist brands in their investment strategies?5) What is Kroger Stratum and how do brands working with Kroger leverage this to inform their targeting efforts through Kroger Precision Marketing?6) Recently, Kroger announced the introduction of its new Private Marketplace for offsite targeted messaging. Would you please walk us through how this supports brand tech stacks in serving up personalized media?7) How does Kroger/84.51 deliver ROI measurement to all of your retail media solutions, on & off-site?8) What is the best way for brands of any size to get into Kroger's retail media solutions?CPG Guys Website: http://CPGGuys.comCPG Guys on Instagram: https://instagram.com/cpgguysDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.
At the Hispanic Television Summit, leading media buyers and sales executives discuss the rapid changes and new opportunities for brand messaging that advanced advertising and streamed content are providing to advertisers. This panel features Isabel Rafferty, Founder & CEO of Canela Media, a leading digital media tech company; Jason Hall, EVP, Advertising Sales for Estrella Media, and the person responsible for ad sales over the company's TV, radio and digital assets; and Michael Roca, Managing Director, Multicultural for global media and marketing communications agency PHD Media. The Revolución co-host Court Stroud moderates the panel, joined by podcast co-hosts Diego Lastra, Linda Lane González, and Kathryn Garcia Castro for the intro and outro. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Manfred Schlosser, Europachef des "russischen Google" Yandex, erklärt uns, was wir Deutsche von den Russen lernen können.
A common misconception I often hear is that branding is the same as marketing, marketing is advertising, or marketing is the same as sales, or even as far as “we don't need branding,” or “we don't need marketing.” But, actually these are all very distinct areas of business with very different purposes and every business needs them all to work together in order to win customers and sell. I've heard business owners say that they don't need some of these crucial areas of business and well that's just not entirely possible. I heard someone say in passing once that “Oh no we don't need branding.” But when you say that, what you're actually saying is… You don't need to know the purpose of your business or how to share that message with your potential clients. You don't need to know the value that your company brings to it's clients. And you don't want to offer a great client experience. Because all of that IS branding. Branding is not just a logo. A logo is simply the visual representation of it. Branding is the foundation of your business and who you are. But this isn't the only misconception.
Kevin Gilman is the National Account Executive over at American Public Media, which produces and distributes many award-winning public radio programming and podcasts. In this episode, Kevin talks about starting out as a journalism major, the nuances of selling ads for public radio, and how dramatically marketing has changed with the proliferation of digital. Visit SalesLoft.com for show notes and insights from this episode.
The 17th annual Sunday Times GenNext awards are here! The online event promises to be entertaining and informative, for both brands and markets. Lebang Kgosana speaks to GenNext Awards MC, Zanele Potelwa, about how brands can connect better with the youth in South Africa. She also chats to Eben Gewers, Head of Advertising Sales and Trade Marketing at Arena Holdings, about how the Sunday Times has managed to remain a relevant and credible source of information all these years.
In this episode of Great Minds, Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships at NBCUniversal, and Lynnwood Bibbens is CEO & Founder of ReachTV, discuss their respective career paths in the industry, as well as the new, expanded content and monetization partnership between NBCU and ReachTV.
Spotify is a leading music and podcast streaming service, which might be obvious because well, where are you listening to this podcast from? This week, Brian Berner, Spotify's Head of North America's Advertising Sales, discusses cultivating talent through training and creating consistency at scale. You'll listen to him go over his five step framework, Spotifive, which is a personalized onboarding people to go to market, teaching things such as intention, informed discovery, and a few other steps Brian thoroughly explains in today's show.
TOPIC: Effective Strategies to Engage Healthcare Professionals (HCPs) Via Social and Multimedia LENGTH: 41:49 GUESTS: Kevin Bolum, Todd Ware, Thomas McCabe of the American College of Physicians HOST: Jason E. Carris Panelist bios: Kevin Bolum, Director of Advertising Sales at American College of Physicians. Kevin has more than 35 years of experience in the sales, development and management of innovative, multi-platform print and digital media solutions. Currently, he manages a salesforce and handles the sales and marketing of all of the ACP’s publications and websites. Thomas McCabe, Associate Publisher at American College of Physicians. Tom has more than 30 years of experience in the development of innovative advanced media programs and marketing solutions. He focuses on electronic publishing, media production, and new product development. Todd Ware, Director of Production and Electronic Publishing. Todd manages ACP’s production and manufacturing for the college’s three publications; Annals of Internal Medicine, ACP Internist and ACP Hospitalist. He has been working in the production of mixed media publications for over 30 years. Topical timestamps: 3:29, Tom explains why non-personal meeting events are difficult for everyone, especially time-starved physicians 6:01, Todd explains how in a matter of weeks, ACP production teams pivoted to full remote operations and the challenges that ensued 6:53, Tom highlights the fact that the era of long-form editors is over, and how everybody on the editorial teams needs to be familiar with all media types 8:39, Kevin says remaining relevant is the biggest challenge 10:15, Tom details the massive growth of digital channels as physicians and the general public relied on ACP to provide pandemic-related information 11:54, Todd celebrates the successful inter-department collaborations that allowed for high-profile multimedia events with Drs. Fauci, Levine, and Kessler 15:06, Kevin says the access with clients has been great during the pandemic 19:34, Kevin and Todd explain how the ACP and its membership are perfect landing spots for Pharma marketing pilot programs 24:44, Tom highlights the difficulty tracking podcast engagement and industries' hesitancy to advertise via podcast 28:01, Adapting to virtual events, including 8,000 participants at the ACP 2021 annual meeting 31:00, Todd explains how he has tried to avoid failures by attending as many virtual events as he can, learning from them, improving on them 38:04, Tom describes the difficulties with discoverability for multimedia content, and the success of ACP's email marketing Resources: Find additional medical media resources via AMM's Knowledge Exchange Center. Next week: CMI Media Group's Ryan Burchinow hosts a roundtable of industry insiders from Reddit, Doximity, and Sermo in a captivating discussion of how medical media can best engage HCPs via social and multimedia. The easiest way to know when the next season drops is to subscribe or follow the podcast. Contact us: AMM Conversation is the official podcast of the Association of Medical Media. Send questions and comments about this podcast series to jcarris525@gmail.com.
Elizabeth is a business leader with over 20 years of experience in sales, marketing, management, and media. An innovative media professional, Elizabeth has a proven track record of achieving goals through simplifying the complex, cutting through the noise, and driving transformation across multiple functions and teams. Currently, Elizabeth is the VP US Field Sales Verizon Media. Before her current role she was Head of Global Strategic Partnerships at Snap, Inc. She joined Snap as Head of New York Ad Sales . Elizabeth previously served as the Executive Vice President of Ad Sales Strategy at Viacom, Inc. Her expertise in marketing, leadership, and media comes from several years experience, as she was President at MAGNA Global, Inc. and GSM Senior Vice President of Syndication Ad Sales at 20th Television, a division of 20th Century Fox. Prior to 20th Television, Elizabeth was SVP and Director of National Broadcast for Starcom Worldwide, EVP of Advertising Sales at Universal Television, opened Fox in Chicago as VP of Sales, worked as an Account Executive at Tribune Entertainment company, and started her career at CBS as an Account Service Representative.
Charles Gabriel is the Head of Global Advertising Sales for WildBrain Spark, a premium kids and family AVOD network. Charles started his career in finance before transitioning to media, initially at Broadband Enterprises and later at 5min Media, AOL, and Maker Studios. Prior to joining WildBrain Spark, Charles served as the President of Apester and CRO of First Media U.S. In this episode, Charles and I explore what advertising looks like in the children’s entertainment space. Charles shares best practices for ad targeting based on content rather than audience demographics, and we debate the future looks like in a world without cookies. Finally, we touch on Instagram’s latest child safety measures, Roblox going public, and the arms race for kids’ content among SVOD platforms. Host: James Creech LEAVE US A REVIEW! If you enjoyed this episode, please leave us a review! https://ratethispodcast.com/allthingsvideo LISTENER SUPPORT If you’d like to make a small monthly donation to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media. Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Measure Studio (next-gen social media analytics) and Paladin (the essential influencer marketing platform).
Rich was in vited to conduct a training for sales reps at a TV station he does business with on behalf of one of his clients. He talks identity, branding and setting expectations.
From his first job working in the duty free shop of an airport in the Dominican Republic, Hugo Lembert joined a newspaper in New York City to drive classified advertising sales ... until that business dried up overnight and forced him to adjust his career path and migrate toward the digital media space. In this episode, learn more about advertising sales, how to build trust with customers, and the lessons you learn when you have to navigate a career during periods of uncertainty.
15. Wide Angle Lens: Images of Empathy, Education and Encouragement“….. create a culture of people who are more engaged, who are deeply committed to help you accomplish the goals of your business, of your organization and in the end that culture of generosity says here we are delivering on the promise to the customers, the promise to the company and the promise to the shareholder.”Guest Info:Filemon Lopez is the former Senior Vice President of Strategic Operations for Comcast.Recognized as the first Hispanic executive in the organization, Mr. Lopez held a leading role in the company’s Hispanic diversity efforts, where he focused on building and strengthening relationships and promoting and growing critical community based projects within those communities. In addition, he served as a key advisor and strategist to David Cohen, Comcast’s Chief Diversity Officer, and worked intimately with the new Corporate Diversity Organization. Mr. Lopez also worked with NBCU/Telemundo to explore synergies between Telemundo and Comcast as a member of the Hispanic Action Team. Mr. Lopez was also involved in several employee engagement initiatives.Prior to his last role, Mr. Lopez was the Regional Senior Vice President for Comcast’s Florida East Coast with over 4,000 employees serving an estimated 1.5 million customers from south of Orlando to Key West. Prior to joining the South Florida region in 2002, Mr. Lopez was President of Comcast University, the center for performance improvement, learning and development, as well as employee communications, for Comcast Cable Communications. Mr. Lopez was instrumental in the development of Comcast’s signature leadership programs including the Executive Leadership Forum, Fundamentals of Leadership and the Spirit of Comcast to name a few. He also oversaw the launch of Team Comcast and Comcast Live! the company’s primary employee communication vehicles. He became the Director of Advertising Sales for the company’s Southeast Region in 1990 and a year later, was asked to formally launch the advertising sales business company-wide relocating to Philadelphia. In 1996 he was promoted to Senior Vice President for Comcast’s Advertising Sales operation and served in that capacity until 2000. Mr. Lopez worked for Comcast and its predecessor companies for over 30 years. Prior to joining Comcast, Mr. Lopez held sales leadership positions with Cox Cable and Storer Cable Communications. In 2013 Hispanic Business Magazine recognized Mr. Lopez as one of the top 25 Hispanic business executives in the United States and in 2017 Mr. Lopez was honored with The Distinguished Alumnus Award at Valdosta State University. He is a role model leader and community partner having served on several boards including the National Association for Multi-Ethnicity in Communications (NAMIC) National Board of Directors, Take Stock In Children and The Everglades Foundation. He is currently on the Board of Governors for the Wayne Huizenga School of Business at NOVA Southeastern University, and The Zoological Society of Florida. He also was member of Comcast’s Diversity Council whose mission is to implement, promote, and sustain diversity throughout the organization.Mr. Lopez is an accomplished wildlife and travel photographer and enjoys traveling to some of the world’s most beautiful locations to capture his images. Favorite Quote:“What is success? To laugh often and much; to win the respect of intelligent people and the affection of children; to earn the appreciation of honest critics and endure the betrayal of false friends; to appreciate beauty; to find the best in others; to leave the world a bit better, whether by a healthy child, a garden patch or a redeemed social condition; to know even one life has breathed easier because you have lived. This is to have succeeded!” — Ralph Waldo EmersonResources:Filemon Lopez - LinkedInFilemon Lopez PhotographyShannon Cassidy on YouTubeFor more information about R.O.G. Return on Generosity and host Shannon Cassidy, visit bridgebetween.com.Credits:Filemon Lopez. Production team: Nani Shin, Sheep Jam Productions, qodpod
What can you say about one of the most successful authors in Canada? Well you say he's one of the most energetic, fun, inspiring people around! And we are inspired as fellow Canadians!Patrick Tinney has written three best selling books. Unlocking Yes, Perpetual Hunger and his latest, The Bonus Round.Starting his sales career with the Toronto Star, Patrick stayed in Advertising Sales with some of the biggest companies around.His success lead him to writing his first book and starting his career as a Sales coach and motivator. Now as founder of Centroid Training, Patrick is teaching, coaching and guiding companies around the globe to success.Today we talk Sales negotiation, relationship building and how Sales is the best industry you can be in!https://www.linkedin.com/in/patrick-tinney-903556145/
Daniel Anstandig breaks down the state of broadcast ad sales in 2021 on this episode of Innovation19. He’s joined by Tracy Gilliam, the veteran broadcast executive who founded Futuri’s TopLine sales system because she knew that “every station has a story.” Each ad client is trying to reach a specific type of consumer, and while radio and television stations could rely on gross audience numbers to sell their reach in the past, it’s a little more complicated now. Brands understand that a smaller audience of qualified buyers provides a more solid return on their ad dollars than a large audience of indifferent consumers, so they want to know exactly who your station is serving. Having the tools and the data to tell the unique story of your audience and their buying habits to maximize a brand’s advertising dollars will make you an indispensable part of their team, and win you a client for life. Daniel and Tracy talk about predictions and expectations for 2021, and how to respond to seven trends they’re seeing develop in the broadcast space: Trend 1: Advertisers want targeting, audience engagement, efficiency, and accountability for performance. Trend 2: Agencies have to justify their ad purchases with results. Trend 3: It’s harder than ever to get an ad buyer’s attention. Trend 4: Covid is shifting and accelerating trends – which means new opportunities. Trend 5: Multi-platform influencer campaigns with consistent messaging are essential. Trend 6: Media brands are expecting more from their reps – and there are fewer reps. Trend 7: Local is still a huge advantage, as long as your message is tailored to meet that community’s needs.
Daniel Anstandig breaks down the state of broadcast ad sales in 2021 on this episode of Innovation19. He’s joined by Tracy Gilliam, the veteran broadcast executive who founded Futuri’s TopLine sales system because she knew that “every station has a story.” Each ad client is trying to reach a specific type of consumer, and while radio and television stations could rely on gross audience numbers to sell their reach in the past, it’s a little more complicated now. Brands understand that a smaller audience of qualified buyers provides a more solid return on their ad dollars than a large audience of indifferent consumers, so they want to know exactly who your station is serving. Having the tools and the data to tell the unique story of your audience and their buying habits to maximize a brand’s advertising dollars will make you an indispensable part of their team, and win you a client for life. Daniel and Tracy talk about predictions and expectations for 2021, and how to respond to seven trends they’re seeing develop in the broadcast space: Trend 1: Advertisers want targeting, audience engagement, efficiency, and accountability for performance. Trend 2: Agencies have to justify their ad purchases with results. Trend 3: It’s harder than ever to get an ad buyer’s attention. Trend 4: Covid is shifting and accelerating trends – which means new opportunities. Trend 5: Multi-platform influencer campaigns with consistent messaging are essential. Trend 6: Media brands are expecting more from their reps – and there are fewer reps. Trend 7: Local is still a huge advantage, as long as your message is tailored to meet that community’s needs.
Our guest today is Jeff Rothman. Much like myself, Jeff worked for most of his career in sports television. Jeff worked for more than 12 years in advertising sales at Versus television network. Today, he is committed to helping others. Jeff currently works at a drug and alcohol rehab center in Malibu, Ca as a behavioral tech, while studying for his counseling license. Thank you for listening.For more, visit www.timkrass.com and be on the lookout for my upcoming book, "You Don't Have To Swallow Your Gun."
What most of us know about hypnotism comes straight from Hollywood and involves swinging pocket watches and devious characters reciting the words “you are getting sleepy.” But Lisa Ludovici operates very differently. She is a certified medical support hypnotist and is almost always brought in by a doctor. Frequently, they turn to Lisa when every other path to healing has failed. Jackie Kotler is a case in point. She literally broke her back in a cliff jumping accident in the Dominican Republic. A difficult operation was followed by an even more difficult recovery. Traditional methods failed and Jackie tried acupuncture, alternative medicine and a psychologist without success. As a final "Hail Mary" effort, her doctors then turned to Lisa Ludovici and hypnotism to successfully heal her. Lisa made the transition to hypnotist from a series of high-powered jobs in the world of advertising sales working for companies like America Online, Microsoft and Time Inc. Click here to learn more about Lisa and her practice in New York City. Special thanks to Bruce Feiler and his excellent book "Life Is In the Transitions" for bringing Lisa Ludovici to our attention.
This week, I went into the vault and found a chat with Meghan who works in the Digital Advertising Sale Industry as an Account Manager. In this interview, we have an in-depth conversation on Digital Advertising and how prominent online platforms have become over the years. Meghan shares stories of working with different types of advertising clients. We discuss learning to sell yourself, whether individually on a dating site or as a company trying to increase business. She tells me some of the stereotypes of customers based on the country and the clients she enjoys working with most. We compare the differences between digital advertising and traditional advertising. She shares the skills needed to handle clients and manage expectations. She also explains to me how to get a head start into this industry. Not Again Podcast Facebook Page: https://www.facebook.com/notagainpodcast/ Not Again Podcast website: https://www.notagainpodcast.com Not Again Podcast iTunes Page: https://itunes.apple.com/sg/podcast/not-again-podcast/id1243363815?mt=2 Not Again Podcast Stitcher Page: https://www.stitcher.com/podcast/not-again-podcast
Tomasina aka "Tommy" Boone thought she was going to be a broadcast journalist but ended up becoming a hospital auditor instead after graduating college. When she found her first job in advertising sales at The Nation, she found a more compelling use for her analytical skills. But it was when she began working at Jet that beauty became part of her career. Tommy found her niche and went on to roles at Hype Hair and Essence. When she moved abroad 13 years ago, Tommy unexpectantly became an entrepreneur, when she purchased a beauty e-commerce business afropuffs.au and has since added a brick-and-mortar business, Curls and Natural Hair, a salon and boutique. Tommy tells us about entrepreneurship, the differences in the natural and curly hair movement, and the things to consider if you want to live and work abroad.
In this week's episode of The Success on Amazon Podcast, Thomas Ropel, CMO of Sellics chats about: How to maximize your Amazon Advertising sales throughout Q4 What you need to know about scaling your targeting strategies across Sponsored Products, Sponsored Brands, and Sponsored Display Why the biggest opportunity is happening when you don't expect it Register now at https://sellics.com/q4-of-the-century-2020/ to get your business prepared for the “Q4 of the Century.” If you enjoy these episode, make sure to follow us and leave us a review
What can you expect from Sunday Times Gen Next 2020? For starters this year Gen Next in partnership with HDI Youth Consultancy and Shell, have taken the event online. They are keeping things advancing forward, but in a digitised format. Siya Sangweni talks to Eben Gewers, Head of Advertising Sales and Trade Marketing, Arena Holdings, then Maps Maponyane, Gen Next Awards MC about what the team has in-store for this year's event.
CliffCentral.com — What can you expect from Sunday Times Gen Next 2020? For starters this year Gen Next in partnership with HDI Youth Consultancy and Shell, have taken the event online. They are keeping things advancing forward, but in a digitised format. Siya Sangweni talks to Eben Gewers, Head of Advertising Sales and Trade Marketing, Arena Holdings, then Maps Maponyane, Gen Next Awards MC about what the team has in-store for this year's event.
On this episode of the Marketing Scoop powered by SEMrush, we’re talking to Tim Natividad, Head of Advertising Sales and Performance Marketing at Roku, America’s number one streaming platform. Listen in as Tim discusses the launch of Roku’s OneView Advertising Platform during COVID-19, and shares tips on how to leverage times of uncertainty to address fast-changing customer needs. Plus, you’ll learn why marketers should invest in over the top (OTT) advertising and how Roku uses their own data at scale to help its advertisers reach their goals. Guest, Tim Natividad https://www.linkedin.com/in/tim-natividad-77135940/ https://twitter.com/timnatividad Host, Laura Morelli https://au.linkedin.com/in/laura-morelli-74010a68 https://twitter.com/lauramorellii Links mentioned: Roku - https://www.roku.com/ Roku’s OneView Advertising Platform - https://advertising.roku.com Dataxu - https://advertising.roku.com/dataxu ThirdLove - https://www.thirdlove.com Baskin Robbins - https://www.baskinrobbins.com T-Mobile - https://www.t-mobile.com TurboTax - https://turbotax.intuit.com Home Together Initiative - https://blog.roku.com/home-together
In this special bonus episode, hear an important conversation on what the marketing, media and entertainment industries must do to put in place the long-term strategies required for systemic change. We’ll sit down with two tireless and passionate advocates for racial advancement, equality and justice: Steve Stoute, the founder and CEO of Translation and UnitedMasters, and Rita Ferro, the President of Advertising Sales and Partnerships for the Walt Disney Company. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers
The shift is quite distinctive moving from a 'purely sales focussed product selling' to 'solution selling' to 'customer needs focussed insight selling' the metamorphosis has been characteristic. Today's buyers are well-informed, has a cursory idea about differentiators in the market and is sagacity to make prudent buying decisions. The seller’s subjection is not merely to anticipate and match the client’s needs but to invent a whole new category of products/service that will increase the buyer’s regard. We know that acquiring a new customer is 4x the cost than upselling to a current customer. It is estimated that 33% of organizations are unsuccessful at tracking customer journeys. Research by Salesforce who predicted that by the end of 2020, 57% of B2B customers will switch brands if a supplier company fails to actively anticipate the needs. It’s not just going out and understand what it the problem and selling your solution but anticipate the changes the industry is going through so you are providing insight, even that the business may become obsolete. Many organisations have realised the importance of synergy and collaborative work between the various teams and department including the CEO whether marketing, research, sales to ensure that everyone works towards the same goal of acquisition and retention of customers. Personalising your pitch based to customer needs is one of the top sales objectives as cited by 37% of respondents in a Salesforce research. It is still a long way off you have organisations that are product selling and others that are solution selling but is it processing in the right direction and moving to insight selling. It is important to understand where the clients' organisation is and where they want to take the organisation by research what is happening in their industry. Doing the study and going out as a consultant demonstrating that the solution will grow their revenue by X%. To preserve the client’s best interest and helps build the relationships taking their marketing need over yours. You may have a valid business reason to sell but continue with the spirit of giving. The idea is not a monastic existence, Seema said. One must remain prudent in order to survive the marketplace but the way it is being done must invoke the client’s appreciation. When it is demonstrated through the interactions it is the client who is benefitting from the association, trust blossoms. The seller must have the best interests of the client in his/her heart and refrain from a product/services dump. After any sale has been made, if the client never uses the product or just minimally uses it, he will never provide a good reference and the relationship rapidly metastases to junk. Our business in life is not to get ahead of others but to get ahead of ourselves. Business integrity is key. It might sound different from the perception of the sales that people have. Seema has gone through the lifecycle of sales of chorusing quota. What she has found that you have a lot of pressure as you climb the ladder and manage others. This is when she got into mindfulness to manage her reactions and reduce stress. She adds it has helped her manage her reaction to things. If someone acts irrationally, you are not affected by it, they have a whole lot of condition that leads them to act in that manner. They are still irrational, but how you react to this is completely dependent on you. Seema has learnt to move away from multitasking and to focus on the thing in front of her. Mindfulness as a sales leader has helped Seema to manage multiple pressure points and gave her clarity, in managing internal and external stakeholders. And understanding that behaviours and the reactions of others are not personal, so it helps you to not react in the moment. What you give tasks to others you know how to pre-plan rather than frantically working on deadlines. There is a lot of scope for inclusion. Media as an industry is more inclusive in terms of employing salespersons with diverse backgrounds. I recently came across a study that the percentage of women in sales has only increased by 3% in the last decade, from 36% to 39% and this decreases with senior roles. Women only hold 19% of leadership roles in sales. This is just with reference to gender bias. You can estimate that the other diversity factors would even rank lower. In her initial years, Seema did face a bit of bias due to my ethnic background, however, once you have proven your mettle, then your ethnicity or diverse background becomes an added value as you bring a different perspective to the mix. Artificial Intelligence and Machine Learning have arrived for Sales and companies that embrace it will grow in the current environment. Some of the areas where AI helps sales are in lead prioritisation, sales forecasting, predictive lead scoring and improving customer retention; these areas help free up salesperson’s time to have better face time with the customer. AI enables sales reps to effectively understand and keep tabs on customer experiences and journeys. Single Stitch Pitch, an Headstride appreceptive programme. It is the workshop that enables the salesperson to pitch ideas which mitigate the customer's needs. Salesperson meets the client, or venture capitalist the representation pitches but it has not anchored well enough as a compelling pitch to move the client to the next level of buying. Single Stitch Pitch is a metaphor that aims to emphasise the significance of the very first pitch with the client that must have enough firepower to potentially seal his immediate wound and invigorate his interest in your firm. There is no point flogging to exhaustion in subsequent meetings. The theme of this workshop looks at how does one engender the single stitch pitch. Her hero Jim Rohn. His maxim, ‘Learn to work harder on yourself than you do on your job. If you work hard on your job you can make a living, but if you work hard on yourself, you'll make a fortune’, so dynamically altered my perspective on things. My shero, is Indra Nooyi, the former CEO of Pepsico. A fantastic leader and a key person of influence. Nooyi was very honest about balancing her role as a Woman, Mother and Worker and Wife. had been so admirably honest about how challenging it was trying to be the perfect mother, wife and worker at the same time. To overcome this dilemma, I loved her suggestion, ‘Understanding this conflict is the first step to finding solutions'. Seema Menon has over 19 years of diverse experience in the Television and Radio industry predominantly in Advertising Sales. Her previous role as Region Head of Sales for Sony Pictures Network entailed leading teams with the responsibility of revenue generation from Europe and Africa for the 4 television channels. She has recently embarked upon her entrepreneurial venture and been conducting various Apperceptive programmes with Headstride Ltd. https://www.linkedin.com/in/seema1menon seema.menon@headstride.com
My opinion on what the difference is between marketing, advertising, and sales. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this episode, Hugo Traeger, Director of Advertising Sales at [SIA](http://staffingindustry.com), and I talk about the sunny attitude shining through the staffing industry, gearing up for Executive Forum, how fastest-growing staffing firms break through to success, and how much staffing technology has changed (next time you see him, ask Hugo about being sued for $5M for taking his Rolodex with him after leaving his job).
Bloomberg Entertainment reporter Lucas Shaws speaks on why television advertising is taking a hit and how this dip in sales will affect big televised events like the Olympics.
Ari Lewine, Co-Founder and CSO of TripleLift sits down withPeter Naylor the Senior Vice President and Head of Advertising Sales at Hulu. Peter and his team are credited with reinventing what TV ads look like, evolving traditional :15s and :30s spots to viewer first ad experiences that go beyond traditional ad breaks. Peter discusses old and new tv and where we are moving as an industry.
Jake Rosen '16 is an Account Manager at Hulu working within the Advertising Sales organization. He was previously a Sales Planner within the Pricing and Planning team. Prior to Hulu, he joined Rubin Postaer & Associates as a Digital Marketing Coordinator, where he ran the digital efforts for clients such as Honda, Los Angeles Clippers, Intuit, and Apartments.com. A New Jersey transplant, he graduated from UCLA in 2016 with his B.A. in English. Bruin Success is hosted by Katie Russo, produced by Christian Chavez and made possible by UCLA Alumni. Special thanks to the Bruin Success student team members: Franchesca Diaz and Samuel In.
The Lit Up & Liberated Entrepreneur, from passion to profits, with digital products
Sel (I mean super Sel!) and I have been friends for 15+ years. She was selling me advertising space at the time. We became firm friends, travelling together, partying together and basically pushing ourselves too hard together! As we got towards our 40's, in our own ways we each reached a tipping point. Selina feeling burnt out, myself with a breast cancer diagnosis. Both of us finding our way to the Institute of Integrated Nutrition studying health coaching.Selina's passions led her to a discovery that true health begins and ends at the cellular level and should be approached from a physical, emotional and spiritual standpoint. To this end, Selina launched her own brand of cutting-edge products that support total cellular health and coined the term ‘cellhacking'.In this episode, Selina shares:Why she made the big decision to leave corporate hamster wheelThe highs and lows of launching SupercellsHow her corporate career set her up for success in her businessHer top tips for others planning to follow the entrepreneur path.You can learn more about Selina and Supercells here:www.mysupercells.comIG mysupercellsYou can link to Yvette:www.yvettemayer.comIG yvette_mayer_wellbeingLinkedIn - yvettemmayer
In this episode I talk to the Owner of Primal-man fitness - Henry Fortunatow about: - Facebook advertising - The sales process and, - Special intriguing offers I really enjoyed this one!
The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch
Sarah Smith is a Partner @ Bain Capital Ventures, a leading US venture fund with a portfolio that includes the likes of LinkedIn, Lime, SendGrid, Jet.com and more incredible companies. As for Sarah, what a start she has had to her time at Bain leading investments in the likes Perksy and the unicorn that is Lime. Prior to joining Bain, Sarah spent 5 years at Quora both as VP of Advertising Sales and Operations and then also from 2012-2016 as VP of HR, Recruiting, and Operations scaling the company from 40 to 200 employees. Before Quora, Sarah spent 4 years at Facebook as Director of Online Operations where her team scaled revenue to $1 billion ARR while reducing churn and increasing customer satisfaction. In Today’s Episode You Will Learn: 1.) How Sarah made her way into the world of venture having seen the hyper-growth of both Facebook and Quora over 9 years in operations? What were the biggest takeaways from her time with Facebook and Quora? What lessons did Sarah learn as an elementary school music teacher that she has applied to her role in VC? 2.) Sarah and Bain led the Series D in Lime, so how does Sarah think about: Market Size: How did Sarah think about and assess market size when evaluating Lime? How does Sarah respond to Peter Fenton's statement, "I always laugh when I hear investors say they look for big markets"? Competition: How did Sarah look to get comfortable entering such a fiercely competitive space? Is capital itself a defensible moat? Dilution: With such huge future funding requirements for these companies, how did Sarah get comfortable with the level of dilution that will surely occur? Hardware & Unit economics: How does Sarah think about and respond to the current level of break rates? How does Sarah believe Lime can have positive unit economics within 18 months? 3.) Why does Sarah believe that engineers are fundamentally underpaid? How does this tie into their mindset and attitude to equity? Why does Sarah believe the 4-year vesting schedule is fundamentally outdated? What would Sarah advise founders in terms of comp package to put in it's place? Does Sarah believe the high attrition rate in the valley is a feature or a bug? 4.) Why does Sarah believe it is glib to say the lack of equality is merely the problem of VC being an old boy club? What are the more foundational and systemic problems that have caused this inequality? Why does GP commit fundamentally inhibit diversity? For firms looking to add a female partner, what is their literal next step? What does that process look like? What can they do to ensure their success in the first year? Where does Sarah see many firms going wrong here? What must firms avoid? Items Mentioned In Today’s Show: Sarah’s Fave Book: Brotopia: Breaking Up the Boys' Club of Silicon Valley, The Making of a Manager: What to Do When Everyone Looks to You Sarah’s Most Recent Investment: Perksy As always you can follow Harry, The Twenty Minute VC and Sarah on Twitter here! Likewise, you can follow Harry on Instagram here for mojito madness and all things 20VC.
Today I am sitting with my good friend and former colleague, Mr. Alex Cuevas.Alex is going to walk us through what it means to sell Sponsorship, how to match your audience with the perfect brand, and best practices for outreach, follow up, and of course closing the deal.Now this episode isn't just for Sponsorship Sales Account Executives or Advertising Sales people. No, this one is for everyone who is selling something… which is all of us.
Jill Cody is the General Manager of Fairway Outdoor Advertising and has spent the last 16 years of her career in Advertising Sales, Sales Management and Market Management. She currently oversees a group of 40+ individuals, with a market revenue of $22 Million. In this episode with Jill, you will hear how growing up with a traditional sales background and then moving into leadership created some habits that were working against her. As she puts it, I was trained to be busy and busy minded. Listen in as she shares what happened that led to her seeing that she was more creative, resilient and had better results when she took things off her mind. That knowledge transferred to her sales team. She is committed to fostering a healthy climate and a healthy mind for her teams. She believes fear is a terrible motivator and when people are more at ease and present, they do better. Sound too simple? Listen in as Jill shares why this has been key in their ability to thrive.
As the head of CareersinGoverment.com, Michael Hurwitz is skilled in Digital Strategy, Advertising Sales, and Integrated Marketing. Along With strong business development skills he holds a degree in Political Science and Government from the University of Iowa. Today he is the President and Co-Founder of a niche job site for the public sector. https://careersingovernment.com/ TOPICS; Brief history of the site… Can you give us a sense of the size of the business...traffic, database, revenue..? How has social media helped you grow and find candidates? Tip for employers? Is Google for Jobs treating you well? Where do you see your site in 5 years? Heard of Jobaps? What other ATS exist for public sector? Advice for other job board owners What’ s one thing you wish employers changed about the way they hire online?
This LION Publishers webinar from September 2017 focused on hiring, managing and paying advertising sales reps. The featured speakers are Kelly Gilfillan of Homepage Media Group in the Nashville, TN area; Scott Brodbeck of Local News Now in the Washington, DC area; and Jay Allred of Richland Source in Mansfield, OH.
Sarah Smith, VP of Advertising Sales and Operations at Quora, joins the Social Pros Podcast to discuss the future of search engine selling and why their customers are beating the competition in conversions. Special thanks to our sponsors: Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain) Convince & Convert (The Three Types of Social Media Metrics And Why They'll Get You Promoted: candc.ly/3socialmetrics) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode How a strict policy of being nice leads to a boon for user-generated content Why controversial content that is well organized means increased interest from nervous advertisers How intentional search engine placement leads to an uptick in conversions Why a searching customer means a higher probability of conversion Resources Sarah Smith on Twitter: @sasmith4 Quora on Twitter, Facebook, Instagram, LinkedIn, Blog Quora for Business Blog Einstein Vision Visit SocialPros.com for more insights from your favorite social media marketers.
I talk about the sales funnel plan including our goals, assets, paid platforms and special considerations.
Boss Files with Poppy Harlow: Conversations about business, leadership and innovation
Facebook's head of global advertising sales, Carolyn Everson, says diversity in tech is critical and notes she is "still often the only woman in many meetings." Interview recorded October 18, 2016. Produced by Haley Draznin, CNN.
When you’re managing a remote sales team, there’s no water cooler effect. You can’t rely on the typical face-to-face experience of the 9-5 life, so managing a sales team requires more intentionality. In this episode, Suzanne La Forgia, VP of Advertising Sales at Captivate, unpacks her experience in managing and building relationships with a remote sales team.
"I found that as business owners we have a tendency to do the things we like to do instead of the things we always need to do." - Heather Osgood / / Heather Osgood - Founder & CEO of True Native Media / / Heather Osgood is a serial entrepreneur, with a passion for living outside her comfort zone and a system for continual self improvement. Starting her career in Advertising Sales she quickly learned what it meant to be a business owner, seeing the failures and successes of hundreds of small business owners. Her training and knowledge in sales and marketing created a strong foundation for the development of her trade show production company which she owned for over nine years and just recently sold. / / The sale of this business and the knowledge that she gained from the highs and lows of operating that company allowed her to intimately experience the challenges that every entrepreneur faces, wanting to do too much with too little money and too little time. Struggling through the great recession in business allowed her to learn valuable skills about what really matters in the success of an organization. She and her husband have owned a hair cutting business for 9 years. She is also a business coach and has a weekly podcast Leap to Grow. Her determination to succeed in business, coupled with her love of people and her desire to encourage others to perform at their peak potential motivates and drives her daily. Heather has just launch True Native Media a company specializing in partnering podcasters with advertisers. She lives by the motto-Leap and the net will appear. / / / / TrueNativeLogo_FINAL_3c_2 / / Connect with Heather: / / Website | @hmosgood | LinkedIn / / Subscribe to the Outlier Newsletter: Click Here / / Brought to you by: / / OUTLIER ENTREPRENEURS / / JOIN US / / If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher
When choosing a career, individuals interested in a particular career should seriously consider matching his/her own personality and skill sets to those demanded by the industry. A career in advertising sales is no exception. Since advertising plays a vital role in every business’ success and growth, more and more people have become interested and have joined this exciting industry. Let’s …
Family Confidential: Secrets of Successful Parenting with Annie Fox, M.Ed.
It's a rare kid who doesn't melt at the sight of a puppy. It's a rare adult, too! But the reality of being a responsible pet owner, day in and day out, is often very different from the fantasy of having a family dog. Animal trainer and Marin Humane Society Adoption Counselor Karen Schuerholz firmly believes that growing up with a dog is a "fabulous experience for kids. It teaches them life lessons." But it's not a good fit for everyone. Annie talks with Karen about how parents can determine when and if it's the right time to bring a dog into your pack. About Karen Schuerholz Karen Schuerholz has been an animal lover since childhood. Formerly in Advertising Sales, Karen moved to California 20 years ago with her son Matthew and her first dog Oscar. This 125 lb. Chocolate Lab mix would shape her future as an animal enthusiast. When he passed in 1998, she started volunteering at the MHS as an Adoption Counselor and quickly realized that a career in animal care would be in her future. Karen is a graduate of the MHS Canine Behavior Academy Levels I and II. She continues to work as an Adoption Counselor at MHS and trains new volunteers in the program. Her philosophy is that dog training can be fun! The key ingredient to having and raising pets is patience and knowing that they will tell you what they want—you just have to pay attention to how they tell you. Learn more about pet adoption at http://MarinHumaneSociety.org Copyright © 2009-2018 Annie Fox and Electric Eggplant. All Rights Reserved.
An advertising sales representative with roughly 14,000 sales activities under his belt surely means business. That’s the story of our guest for today — marketing sales representative, Chris Wilson. Chris is a Senior Account Executive, sales person and habits freak. He’s honed his sales skills working at leading marketing software service companies. He performed over 14,000 sales calls, assessments and …
Karen Hudson, also recognized in entertainment industry circles as Kay Konnect is the Deputy Editor of MommyNoire.com, a parenting site dedicated to mature, multicultural women seeking organic dialogue about parenthood in the digital space. A unique place for critical and creative engagement, MommyNoire responds to the desire of this cosmopolitan community with tips and advice in every aspect of parenting, including marriage, relationships, sex, career mobility, education, finance, fitness, nutrition, community, and philanthropic work. Explorations of the jet-setting lifestyles of celebrity moms such as Beyonce, Nia Long, Monica, Tia Mowry- Hardrict, Kelis, Mel B, and Jada Pinkett fuel inspiration and aspiration. Coverage of front row fashion, eclectic beauty, makeup, exquisite food, modern home decor, entertainment, and travel help women realize the full aesthetic potential of their new lives as moms. Karen has worked in the fields of writing, media, marketing, advertising, fashion, the arts and education. She is the former Editor-in-Chief of Mixtape Magazine, a print publication dedicated to mixtape DJs and emerging Hip Hop artists, as well as former freelance writer for Allhiphop.com. In 2005, she graduated Cum Laude from Northeastern University with a Bachelor’s Degree in Liberal Studies, with a focus on the Art and Structure of Storytelling. She also holds a degree in Advertising Sales and will soon graduate with a master's degree in Media Studies. She is the mother of a 2 year old, busy toddler. Due to a high risk pregnancy, her son, Kannon, was born at 30 weeks. She spent two months in the hospital on bed rest and he spent an additional 8 weeks in the NICU. That experience shifted her priorities to pursuing a career that sheds light on the parenting journey.
A panel of executives speaks about their experience in media and broadcasting careers, at the JobSmart Career Hour sponsored by the Executives On Campus program. Panelists include: Spencer Weinkle, Project Manager at NBC Local Media; Jennifer Suarez, Senior Vice President for Workforce Development at CBS Corporation; and Louis La Torre, President of Advertising Sales at Fox Cable Networks. Yvell Stanford, Director of Executives on Campus, gives the opening remarks. The event takes place on October 27, 2009, at the Baruch College Vertical Campus, Room 14-245.
A panel of executives speaks about their experience in media and broadcasting careers, at the JobSmart Career Hour sponsored by the Executives On Campus program. Panelists include: Spencer Weinkle, Project Manager at NBC Local Media; Jennifer Suarez, Senior Vice President for Workforce Development at CBS Corporation; and Louis La Torre, President of Advertising Sales at Fox Cable Networks. Yvell Stanford, Director of Executives on Campus, gives the opening remarks. The event takes place on October 27, 2009, at the Baruch College Vertical Campus, Room 14-245.
First VOTE FOR MGP ARTISTS on Famecast...Online talent searches and consumer-driven content are the future here and now. This is the new way of doing business and its even driving ad dollars from television in droves. What this means for you as an artist and/or entrepreneur is FREE MASSIVE EXPOSURE AND OPPORTUNITIES TO MAKE MONEY.