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There are so many online selling options these days, it can be overwhelming to keep track of it all. Socials, email marketing, blogging, advertising, and more. That's why today, we're looking at a way to manage all those moving parts in a single all-in-one platform. Springbot enables growing eCommerce businesses to manage their http://giftbizunwrapped.com/episodes/email-marketing-process (email marketing) and paid advertising in a single platform. Georgia started at Springbot as an onboarding manager on the customer success side. In that role, she helped e-commerce businesses navigate the platform and consulted with them on marketing best practices. Today she's a lead senior account manager, working closely with clients to ensure they are maximizing the features available to them on the Springbot platform. I learned about this program through one of my Makers MBA VIPs – shoutout to Shelia of Heavenly Treats 4 You. Once I researched Springbot, I knew I should bring this option to your attention, too. So here we go … BUSINESS BUILDING INSIGHTS Implement time-saving and cost-effective marketing tools into your marketing plan. Springbot provides an all-in-one place to manage your online activities. Once you start to drive new people to your website, start collecting emails and sending automated emails to continue to engage them. It's important to have automated tools in place to help reach your audience and help them make a purchase Focus on a healthy subscriber list. Consider having a pop up on your site to trigger people to take an action Your welcome email is your first introductory message to your consumer base. Keep it short and sweet. Include nice images in that email because people are more likely to click on that email and go back to your website http://giftbizunwrapped.com/episodes/jenny-melrose (Your blog) educates your customers and allows you to embed your products in the posts. Social media is also a great way to drive new traffic to your website. You just have to be consistent. Once you have a good amount of traffic, put retargeting features in place so everything is automated. Tips For Maximizing Online Selling Options Focus on building site traffic. Getting people to your website is the biggest part of the marketing funnel. Never buy email addresses - it will cause more problems than it's worth. Offer a prize or discount coupon to collect email addresses at in-person events. People are more likely to sign up if there is an incentive. Always be upfront about collecting http://giftbizunwrapped.com/episodes/katiedoesmarketing (emails for marketing). Recover lost sales by automating abandoned cart emails. Use Springbot pre-written, SEO-optimized articles to publish blog posts on your site. If you can't afford to advertise, http://giftbizunwrapped.com/episodes/benefits-of-blogging-for-business (blogging) is your next best option. Facebook & Instagram are usually the best options for e-commerce businesses High-quality lifestyle images make a huge difference in the effectiveness of your ads Put a lifestyle image front and center on your website before you show the individual product images Tune in for all the tips on maximizing your online selling options to get more sales! Resources Mentioned http://giftbizunwrapped.com/episodes/the-sales-channel-panel (Tips & Talk ep. 27)http://giftbizunwrapped.com/episodes/the-sales-channel-panel ( - Sales Channel Panel) Georgia's Contact Links https://www.springbot.com (Website) | https://www.facebook.com/sprbot/ (Facebook) | https://www.instagram.com/springbots/ (Instagram) | https://twitter.com/springbot (Twitter) | https://www.linkedin.com/company/springbot/ (Linkedin) Join Our FREE Gift Biz Breeze Facebook Community https://www.facebook.com/groups/GiftBizBreeze (Become a Member of Gift Biz Breeze) If you found value in this...
From Pre-seed to Series C, there are always questions that surround the funding trail. This journey can be big and hard to keep up as the landscape changes nearly every 6 months! On this episode of SOUTH POD, we're throwing it back to the DIG SOUTH Virtual Tech Summit with Panelists from Oracle for Startups, BOSS Capital Funding, and Springbot to answer your biggest questions on landing your next big funding. Check it out!
Zack Hudson sits down with Brooks Robinson, CEO of Springbot. Brooks shares his unique leadership journey that saw him obtain his citizenship in the US and why Atlanta holds a special place in Springbot's identity. You'll also hear Brooks share about the power of trust and storytelling when building a team and learn other practical tips to grow your own leadership.
Oliver Bell, CFO at Springbot On this episode of The Backbone, I chat with Oliver about: His your journey into tech and finance over 15 years ago, with stints in companies like Google to Buddy Media, (acquired by Salesforce) to the SVP of Finance and Operations at Braze, prior to Oliver's current gig as the CFO at SpringBot. SpringBot — what the company does and what is it all about and why he decided to join the company. The experience leading up to the Buddy Media acquisition and exiting to Salesforce for $689M. We go behind the scenes to the months leading up to the acquisition discussing things that Salesforce did really well as an acquirer and what could they have done better. Lessons learned from Oliver's 4 years at Braze, leading 3 fundraising rounds, with $150M of total capital raised including Series E (Sept '18) at a $850M valuation. During Oliver's tenure, the company grew from 40 people and $5M ARR to 300 people. The biggest misconception about the finance function within a technology company. We close things off with a quickfire round: Your go to online resource for all things startup finance related Your favourite productivity hack Tech jargon that makes you cringe The best advise you've received One thing you don't leave the office before finishing At Springbot, Oliver oversees Finance, Legal, HR, and Revenue Operations. Prior to Springbot, Oliver spent four years leading Finance and Operations at Braze (formerly Appboy) leading the company through multiple funding rounds including its most recent $80M raise in September 2018 at a $850M valuation. Before Braze, Oliver led the Revenue Operations team at BuddyMedia which was purchased by Salesforce for close to $700M in 2012. Post acquisition, he spent about three years leading a variety of teams inside the Salesforce Marketing Cloud. A Boston native, Oliver graduated from Harvard College, where he also received his MBA. --- Send in a voice message: https://anchor.fm/backbone/message
Learn from a great Director of Sales Operations, as well as becoming successful in a sales ops role with our special guest Dante Hawkins...
While at Magento Imagine last week I had the chance to speak to Brooks Robinson, CEO of Springbot, a marketing automation application built specifically for SMB e-commerce retailers. They’ve been serving this audience for seven years, and are a long time Magento partner. So I stopped by their booth at the conference to get Brooks’ take on what Adobe acquisition of Magento means to SMB retailers, what have been the biggest changes to ecommerce over the past couple of years, what relationship SMB sellers should have with Amazon, and what smaller ecommerce players should be on the lookout for in the not too distant future.
Listen to “Video Email Marketing with Springbot” On our most recent episode of EY Access, Eric Yonge speaks with Amber Haack, VP of Customer Success at Springbot about the value of video in email marketing. Here are a few highlights from their discussion: - The value of video content for merchants - How to use video content in email marketing - Video & Email marketing best practices
Recently I had the pleasure of moderating a panel of startup founders discussing the current state of entrepreneurship during Salesforce’s Small Business Basecamp event in Atlanta. And while the focus of the conversation was on entrepreneurship in Atlanta, the shared themes, experiences and advice offered up is great for anyone with an entrepreneurial dream regardless of where they live. The panel included: • Rob Forman, cofounder and Head of Technology of Salesloft • Miguel Lloyd, founder of Lloyd Media Group • Brooks Robinson, cofounder and CEO of Springbot
Brooks Robinson / Springbot, Inc. Brooks Robinson is the Co-founder and CEO of Springbot. Founded in 2012, Springbot delivers an eCommerce marketing platform to help online business grow their revenue by leveraging advanced revenue attribution and marketing automation technologies. From 2000 through 2011, Brooks was a co-founder of Cbeyond and held various leadership positions including: President of Cbeyond's […] The post Brooks Robinson and Joe Reger, Jr. of Springbot, Inc. appeared first on Business RadioX ®.
This is a great show featuring two young, very smart entrepreneurs who are creating what I believe to be two of Atlanta’s next success stories. In addition both are very active in the not for profit world making our city a greater place for all our citizens. Patrick Clements is the CEO of bigWebApps and […] The post Patrick Clements, CEO of Sherpa Desk and Brooks Robinson, CEO of Springbot August 28th, 2013 appeared first on Business RadioX ®.