Podcasts about braze

Rick Song is the co-founder and CEO of Persona, the identity verification platform used by some of the world's largest companies. Before starting Persona, Rick worked on identity fraud and risk products at Square, which laid the groundwork for what would become Persona's highly technical, horizontal platform. Since founding the company, Rick has scaled Persona into a category-defining leader, recently raising a $200M Series D at a $2B valuation. In today's episode, we discuss: How Rick's skepticism shaped Persona's early strategy What it takes to scale a true platform company Successful execution in hypercompetitive markets What Rick's learned from his co-founder, Charles Yeh and much more… Referenced: Accenture: accenture.com Anthropic: anthropic.com Braze: braze.com Bridgewater Associates: bridgewater.com Charles Yeh: linkedin.com/in/charlesyeh/ Christie Kim: linkedin.com/in/christiekimck/ Clay: clay.com Kareem Amin: linkedin.com/in/kareemamin/ MIT: mit.edu Newfront: newfront.com Palantir: palantir.com/ Persona: withpersona.com Rippling: rippling.com Scale AI: scale.com Snowflake: snowflake.com Square: squareup.com Y Combinator: ycombinator.com Zachary Van Zant: linkedin.com/in/zacharyv/ Where to find Rick: LinkedIn: https://www.linkedin.com/in/rick-song-25198b24/ Where to find Brett: LinkedIn: https://www.linkedin.com/in/brett-berson-9986094/ Twitter/X: https://twitter.com/brettberson Where to find First Round Capital: Website: https://firstround.com/ First Round Review: https://review.firstround.com/ Twitter/X: https://twitter.com/firstround YouTube: https://www.youtube.com/@FirstRoundCapital This podcast on all platforms: https://review.firstround.com/podcast Timestamps: (0:05) Life before Persona (2:11) The push from Charles (3:09) Early reluctance and low expectations (9:50) Winning the first $50 customer (13:08)“Invalidating” Persona (16:43) How Persona found their edge (19:35) Transitioning from MVP to platform (24:18) Turning down a $5K deal on principle (26:47) Generalizing bespoke solutions (28:28) Finding product-market fit (33:51) Founder-led sales and consultative approach (39:30) Building a culture of reactivity (45:47) Landing the first enterprise customers (51:34) Silicon Valley's obsession with frameworks (58:17) Developing first principles thinking (1:00:24) Stay competitor-informed

Text us your questions and thoughts!Can you believe it's been five years since we launched the Women in Customer Success Podcast?What started as a conversation in your earbuds has grown into a global movement. Now, after hundreds of episodes, bringing these discussions into the physical world feels like coming full circle.We hosted our second Women in Customer Success live podcast recording in Berlin, where Marija Skobe-Pilley welcomed Cara Benecke, Sally Stoewe and Pia Schümann-Hoppe. We discussed:✨ Redefining what "having it all" means in today's professional landscape✨ Setting 'non-negotiables' for work-life integration✨ Building success on your own terms✨ Setting boundaries that stick✨ Leading authentically across diverse European culturesThis was a perfect night where our incredible audience engaged in deep conversations, asked thoughtful questions, and shared experiences with each other.And now, you get to hear it all. Whether you're an aspiring leader or looking to advance your career, this session offers invaluable advice and inspiration. Tune in and enjoy!***Special thanks to our sponsors Gainsight and Braze for making this happen!

Maintaining the functionality of your equipment is one of the main tasks involved in running a shop. You yourself may wan to be trained in machine tech, you may want to hire a teach or tech company to service your cafe's equipment, or you might want to raise up an internal technician. Today on the show we are goping to talk about training technicians and how to coffee techs and owners alike should approach the relationship that helps keeping things working the way they should.  To do this I am talking with one of the best educators in the world of coffee technician training, Brady Butler of Trail Blaze Coffee Academy! Brady Butler is an Authorized SCA Trainer who has been leading barista, brewing, and coffee technician training classes since 2009. Over his coffee career, Brady has also worked as a barista, a coffee equipment technician, and in wholesale customer support. He was co-lead for the SCA's Brewing Content Creator Group, a Lead Author for the Coffee Technicians Program, and a member of the Service Layer Education Committee. He currently owns Trail Blaze Coffee Academy, an independent training company based in Charlotte, NC. We learn about: Brady Butler has a background in engineering and coffee tech. Why understanding the function of coffee equipment is crucial for technicians. Training should focus on understanding systems rather than memorizing components. Building relationships with technicians is essential for cafe success. How you should see mistakes in training environments as opportunities for learning. Explaining his role in the Coffee Technicians Program and its aim to provide a global standard for technician training.  Preventive maintenance  Understanding water treatment is essential for coffee quality. Why Brady thinks techs should have foundational barista training. How techs can help stabilize the churn in the coffee industry. Techs as trainers themselves: Why simplifying complex topics for clients is important. Advice for in-house techs: in-house tech services require careful planning and resources. Contextualizing recommendations based on coffee types is vital. Why an eyes wide open approach is necessary for tech decisions. Links: VISIT THE TRAIL BLAZE WEBSITE! https://trailblazecoffee.com/courses/   Related Episodes:  446: Building a People-First Coffee Tech Culture w/ Jason “Double J” Johnson, Black Rabbit Service Co. 445: Evolution of the Machine-Barista Relationship w/ Ryan Willbur of Synesso Coffee Systems 312 : How to Choose the Right Machine for Your Shop w/ Chad little of La Marzocco 238 : Leading, Hiring, and working with your Coffee Tech w/ Hylan Joseph INTERESTED IN 1:1 CONSULTING AND COACHING? If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email  chris@keystothshop.com of book a free call now:  https://calendly.com/chrisdeferio/30min  Want a beautiful coffee shop? All your hard surface, stone, Tile and brick needs!  www.arto.com Visit @artobrick The world loves plant based beverages and baristas love the Barista Series!  www.pacificfoodservice.com

ABOUT JON HYMANJon Hyman is the co-founder and chief technology officer of Braze, the customer engagement platform that delivers messaging experiences across push, email, in-app, and more. He leads the charge for building the platform's technical systems and infrastructure as well as overseeing the company's technical operations and engineering team.Prior to Braze, Jon served as lead engineer for the Core Technology group at Bridgewater Associates, the world's largest hedge fund. There, he managed a team that maintained 80+ software assets and was responsible for the security and stability of critical trading systems. Jon met cofounder Bill Magnuson during his time at Bridgewater, and together they won the 2011 TechCrunch Disrupt Hackathon. Jon is a recipient of the SmartCEO Executive Management Award in the CIO/CTO Category for New York. Jon holds a B.A. from Harvard University in Computer Science.ABOUT BRAZEBraze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News & World Report Best Companies to Work For, 2024 Best Small & Medium Workplaces in Europe by Great Place to Work®, 2024 Fortune Best Workplaces for Women™ by Great Place to Work® and was named a Leader by Gartner® in the 2024 Magic Quadrant™ for Multichannel Marketing Hubs and a Strong Performer in The Forrester Wave™: Email Marketing Service Providers, Q3 2024.  Braze is headquartered in New York with 15 offices across North America, Europe, and APAC. Learn more at braze.com.SHOW NOTES:What Jon learned from being the only person on call for his company's first four years (2:56)Knowing when it's time to get help managing your servers, ops, scaling, etc. (5:42)Establishing areas of product ownership & other scaling lessons from the early days (9:25)Frameworks for conversations on splitting of products across teams (12:00)The challenges, complexities & strategies behind assigning ownership in the early days (14:40)Founding Braze (18:01)Why Braze? The story & insights behind the original vision for Braze (20:08)Identifying Braze's product market fit (22:34)Early-stage PMF challenges faced by Jon & his co-founders (25:40)Pivoting to focus on enterprise customers (27:48)“Let's integrate the SDK right now” - founder-led sales ideas to validate your product (29:22)Behind the decision to hire a chief revenue officer for the first time (34:02)The evolution of enterprise & its impact on Braze's product offering (36:42)Growing out of your early-stage failure modes (39:00)Why it's important to make personnel decisions quickly (41:22)Setting & maintaining a vision pre IPO vs. post IPO (44:21)Jon's next leadership evolution & growth areas he is focusing on (49:50)Rapid fire questions (52:53)LINKS AND RESOURCESWhen We Cease to Understand the World - Benjamín Labatut's fictional examination of the lives of real-life scientists and thinkers whose discoveries resulted in moral consequences beyond their imagining. At a breakneck pace and with a wealth of disturbing detail, Labatut uses the imaginative resources of fiction to tell the stories of Fritz Haber, Alexander Grothendieck, Werner Heisenberg, and Erwin Schrödinger, the scientists and mathematicians who expanded our notions of the possible.This episode wouldn't have been possible without the help of our incredible production team:Patrick Gallagher - Producer & Co-HostJerry Li - Co-HostNoah Olberding - Associate Producer, Audio & Video Editor https://www.linkedin.com/in/noah-olberding/Dan Overheim - Audio Engineer, Dan's also an avid 3D printer - https://www.bnd3d.com/Ellie Coggins Angus - Copywriter, Check out her other work at https://elliecoggins.com/about/

AWS partners Braze, Qualtrics, and Tealium share strategies for marketplace success, vertical industry expansion, and generative AI integration that have driven significant business growth. Topics Include:Jason Warren introduces AWS Business Application Partnerships panel.Three key topics: Marketplace Strategy, Vertical Expansion, Gen-AI Integration.Alex Rees of Braze, Matthew Gray of Tealium, and Jason Mann of Qualtrics join discussion.Braze experienced triple-digit percentage growth through AWS Marketplace.Braze dedicating resources specifically to Marketplace procurement.Tealium accelerated deal velocity by listing on Marketplace.Tealium saw broader use case expansion with AWS co-selling.Qualtrics views Marketplace listing as earning a "diploma."Understanding AWS incentives and metrics is crucial.Knowing AWS "love language" helps partnership success.Braze saw transaction volume increase between Q1 and Q4.Aligning with industry verticals unlocked faster growth.Tealium sees bigger deals and faster close times.Tealium moved from transactional to strategic marketplace approach.Private offers work well for complex enterprise agreements.Qualtrics measures AWS partnership through "influence, intel, introductions."AWS relationships help navigate IT and procurement challenges.Propensity-to-buy data guides AWS engagement strategy.Marketplace strategy evolving with new capabilities and international expansion.Brazilian marketplace distribution reduces currency and tax challenges.Partnership evolution: sell first, then market, then co-innovate.Braze penetrated airline market through AWS Travel & Hospitality.RFP introductions show tangible partnership benefits.Tealium partnering with Virgin Australia and United Airlines.MUFG bank case study shows joint AWS-Tealium success.Qualtrics won awards despite not completing formal competencies.Focus on fewer verticals yields better results.Gen AI brings both opportunities and regulatory concerns.First-party data rights critical for AI implementation.AWS Bedrock integration provides security and prescriptive solutions.Participants:Alex Rees – Director Tech Partnerships, BrazeJason Mann – Global AWS Alliance Lead, QualtricsMatthew Gray - SVP, Partnerships & Alliances, TealiumJason Warren - Head of Business Applications ISV Partnerships (Americas), AWSSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon/isv/

Send us a textIn the crowded marketing automation space, where countless platforms offer seemingly similar capabilities, real-time customer interaction is a key differentiator—especially for B2C industries. While many solutions claim to enable real-time engagement, only a select few possess the technology to execute it effectively. As businesses refine their data-driven strategies, they encounter an array of tools designed to enhance customer targeting across multiple touchpoints. In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of Braze's capabilities. We covered many grounds including where Braze might be a a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of Braze.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform. 

This episode features an interview with Ural Cebeci, SVP Marketing at Braze, a customer engagement platform that allows any marketer to collect and take action on data from any source, so they can creatively engage with customers in real time, across channels.Ural shares his perspective on the challenges and hesitations surrounding personalization, and his thoughts on how to move forward. He also dives into understanding digital body language and customer signals.Key Takeaways:A good demand strategy requires two things: GTM alignment and having the infrastructure to understand the business through data. To have a strong brand, you need healthy, long-term customer relationships, which requires understanding digital body language and customer signals. Marketers have valid hesitations around personalization, due to compliance and data privacy issues, and fear of eroding customer trust. As a result, using channels to continually get consent from customers adn actually delivering value is key. Quote:   ”In the end, in order to have a strong brand, you need to have healthy and long -term customer relationships. And we all acquire customers, users, through campaigns, but then retaining them really means connecting with the human behind that anonymous user or anonymous visitor. And that brings back the whole digital body language. Like we understand what that user is signaling, like what is at the surface versus what they are saying with their engagement, like what they say and collect that data and then like use that to drive better and more meaningful customer relationships.”Episode Timestamps: *(03:55) The Trust Tree: Understanding the business through data*(11:46) The Playbook: Any channel is cuttable, you need to understand your marketing mix*(25:59) The Dust Up: Alignment and committing to the same idea*(27:43) Quick Hits: Ural's quick hitsSponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Ural on LinkedInLearn more about BrazeLearn more about Caspian Studios

Aaron Schwartz is a DTC business builder, investor, and advisor to some of the most innovative commerce tech companies. With a sharp eye for scaling brands and solving complex operational challenges, Aaron has played a pivotal role in shaping the future of Ecommerce.Before founding Orita, Aaron built a $1M+ watch brand on Shopify, co-founded Passport Shipping to simplify international logistics, and served as the president of Loop Returns, helping brands optimize their post-purchase experience. His hands-on experience across shipping, returns, and AI-driven customer insights makes him a trusted expert in the DTC space.Today, as the founder of Orita, Aaron is on a mission to help brands unlock the power of their customer data. Orita uses AI to analyze millions of data points, enabling brands to make smarter, more profitable marketing and retention decisions. By focusing on machine learning-driven personalization, Aaron is helping DTC brands move beyond guesswork and into data-backed growth strategies.With degrees from Columbia and UC Berkeley Haas, Aaron brings both academic rigor and real-world experience to the table. When he's not revolutionizing the Ecommerce industry, he's a dedicated father of two—and pretty funny when he's not in business mode.In This Conversation We Discuss: [00:42] Intro[00:56] Building smarter customer insights with AI[02:48] Switching from brand to SaaS[05:18] Focusing on customers before scaling up[07:04] Solving data problems for brands[08:41] Using machine learning to predict customer behavior[11:04] Updating customer data daily for better marketing[14:18] Investing in AI-powered customer insights[16:33] Filtering out the wrong customers[17:12] Using AI to boost retention[18:34] Finding hidden revenue in your email listResources:Subscribe to Honest Ecommerce on YoutubeGrow sales from existing customers with AI optimization orita.ai/Follow Aaron Schwartz linkedin.com/in/aaroncharlesschwartzIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Bill Magnuson is the co-founder and CEO at Braze, along with Kevin Wang, who joined as employee #8 and serves as the CPO. The two MIT graduates have built Braze into a publicly listed customer engagement platform with a $4.4B market cap. In 2023, Braze surpassed $500M in CARR, and serves over 2,200 customers worldwide. Before Braze, Bill spent time at Bridgewater Associates. Kevin's academic background is in brain & cognitive sciences, and prior to joining Braze he worked at Accenture and Brewgene. – In today's episode, we discuss: The Braze founders' early insights into the mobile revolution How a TechCrunch Hackathon sparked Braze's creation The journey from 1,000 beta signups to 2,200+ paying customers Breaking traditional lean startup rules Navigating early fundraising challenges Finding product market fit by “fishing in every pond” Approaching competition strategically like a boxer Much more – Referenced: Accenture: https://www.accenture.com/ Appboy: https://www.braze.com/resources/articles/appboy-social-network-for-mobile-apps Bipul Sinha: https://www.linkedin.com/in/bipulsinha/ Braze: https://www.braze.com/ Bridgewater Associates: https://www.bridgewater.com/ Jon Hyman: https://www.linkedin.com/in/jon-hyman/ Mark Ghermezian: https://x.com/markgher MIT: https://www.mit.edu/ Rubrik: https://www.rubrik.com/ WeWork: https://www.wework.com/ – Where to find Bill: LinkedIn: https://www.linkedin.com/in/billmagnuson/ Twitter/X: https://x.com/billmag – Where to find Kevin: LinkedIn: https://www.linkedin.com/in/kevin-wang-96131916/ – Where to find Brett: LinkedIn: https://www.linkedin.com/in/brett-berson-9986094/ Twitter/X: https://twitter.com/brettberson – Where to find First Round Capital: Website: https://firstround.com/ First Round Review: https://review.firstround.com/ Twitter/X: https://twitter.com/firstround YouTube: https://www.youtube.com/@FirstRoundCapital This podcast on all platforms: https://review.firstround.com/podcast – Timestamps: (00:00) Teaser: Finding “terminal value” product market fit (00:24) Introduction (02:34) Bill's insights into the mobile revolution (04:43) Lessons from Bridgewater Associates (09:12) First principles thinking in action at Braze (14:14) Meeting co-founders at an NYC Hackathon (24:35) Braze's scrappy scaling (33:37) Early product development (39:37) From 1,000 beta signups to 2,200+ paying customers (43:51) Braze's fundraising struggles (47:01) Breaking the rules of a lean startup (53:02) Riding the mobile wave to success (60:02) Building a global customer base (64:04) The never-ending quest for PMF (70:29) 3 things every founder needs to know (73:56) Navigating competition like a boxer (79:03) When scale helps or hurts (80:32) 1 thing they've learned from each other

Today, we're talking with Kevin Wang, Chief Product Officer at Braze, a platform that enables businesses to build meaningful, personalized relationships with their customers across multiple channels. In this episode, Kevin talks about: How you can pair high-velocity market innovation with a long-term, consistent vision to beat competition year after year Why you should build durable teams, over agile org structures, to drive long-term success And, a process to partner with early adopters to get the best market insights for your product Links LinkedIn: https://www.linkedin.com/in/kevin-wang-96131916/ Chapters 00:00 Intro 00:56 Kevin Wang's Career at Braze 03:11 Understanding Selling to Marketers in SaaS 03:37 Braze's Customer Engagement Platform 08:03 The Evolution of Marketing Teams' Product Needs 13:25 Braze's Future-Forward Product Vision and Strategy 37:04 The Role of Durable Teams in Startups 39:07 AI and the Future of Customer Engagement 44:12 Outro Follow LaunchPod on YouTube We have a new YouTube page (https://www.youtube.com/@LaunchPod.byLogRocket)! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today. (https://logrocket.com/signup/?pdr)

This episode of Numbers and Narratives takes listeners on a journey through the evolving landscape of marketing technology. Hosts Ibby Syed and Sean Collins welcome Allan Heo, founder of For Now Marketing, who shares his expertise on Braze and technical marketing. The discussion kicks off with an exploration of what it means to be a technical marketer in today's data-driven world. Allan breaks down complex concepts, explaining how marketers can leverage powerful platforms like Braze to create sophisticated, personalized customer journeys. The conversation then dives into the nitty-gritty of implementing marketing automation, using the example of appointment reminder flows to illustrate the unexpected complexities that arise. Allan also offers his perspective on the strengths and limitations of AI in marketing, providing valuable insights for professionals navigating this rapidly changing field. The episode concludes with a comparison of leading marketing automation platforms and a look at Allan's journey as a founder. Don't miss this opportunity to learn from a true expert in the field and gain insights that could transform your approach to customer engagement.

Email After Hours is BACK for our third year in a row for more high-energy marketing musings! In this episode, Guy Hanson and Danielle Gallant are joined by Alison Gootee, Compliance and Deliverability Enablement Principal at Braze. Together, they dive into the importance of subscriber consent, the value of email preference centers, and strategies for creating email campaigns that actually resonate with audiences.

What does a great software + services firm partnership even look like? Bill Magnuson of Braze and Michael Burton of Stitch show us, real-time. The post The Tercera 30 Market Movers and Partners with Bill Magnuson, Co-Founder and CEO of Braze, and Michael Burton, Co-Founder and CEO of Stitch appeared first on Rattle and Pedal.

Questions covered in this episode: 00:21 Opening Question: Journey into and through product marketing02:29 How do you define growth product marketing and how it differ from traditional quote-unquote product marketing? 04:29 How do you like to sort through some of the signals to find the right stories to tell to the market? 08:13 How do you empower your team to make informed leaps and how do you build space for them to do it?10:51  How do you collaborate effectively with the rest of the marketing and product teams?14:20 For product marketing professionals seeking to join or currently collaborating with your organization, what key skills and strategic mindset transformations have you identified as critical for individual and team's success and growth?16:43 Is there any book or podcast or blog or anything that you've read throughout that's had a significant impact on your career and helped you out? Want more insights from Kelsey? Check out her Sharebird Profile.Looking to connect? You can find Kelsey here on LinkedIn.

413: Würden wir in einem Start-up arbeiten in das wir nicht investieren würden? Meta entwickelt ein internes KI-Tool und investiert in Strom und Rechenleistung. Google macht mit dem Quantenprozessor Willow einen Quantensprung. Apple kämpft mit Herausforderungen bei der Anpassung von KI-Modellen für chinesische Nutzer. eToro steht vor dem Sprung an die Börse. Pip geht durch die Robinhood Investor Day Präsentation und präsentiert die Earnings von Oracle, C3 AI, MongoDB, Rent the Runway und Braze. Entdecke die Angebote unserer Werbepartner auf doppelgaenger.io/werbung. Vielen Dank! Philipp Glöckler und Philipp Klöckner sprechen heute über: (00:00:00) Enshittification (00:02:35) OpenAI Sora Weihnachtshit (00:06:50) Start-up Hörerfrage (00:09:26) Wefox (00:13:05) Meta AI Tool (00:23:00) Meta nuklear  (00:31:35) Willow (00:38:10) Apple China (00:46:35) Robinhood, eToro (01:03:30) Oracle (01:04:50) C3 ai, MongoDB, Rent The Runway, Braze (01:11:15) DOGE (01:15:15) Trettmann Shownotes So brutal sind die Konditionen der Wefox-Rettung Manager Magazin Meta führt internes KI-Tool ein und drängt auf den Unternehmensmarkt Financial Times  Microsofts neues Verkaufsargument für KI: Weniger Geld für Menschen ausgeben The Information  Meta sucht Atomkraft Entwickler für Reaktoren, die Anfang der 2030er Jahre in Betrieb gehen sollen Reuters Meta investiert 10 Milliarden Dollar in ein Rechenzentrum in Louisiana Reuters Google stellt neuen Quantenprozessor "Willow" vor Heise  Apple stößt auf Schwierigkeiten bei der Anpassung der KI-Modelle von Baidu für chinesische Nutzer The Information  Robinhood Investor Day 2024 Präsentation  Republikaner, die sich gegen Donald Trump stellen, riskieren Vergeltungsmaßnahmen von Elon Musk Financial Times MTG nennt in einem Interview erste Ziele für den DOGE-Unterausschuss The New Republic Trettmann, Jassin und CLUB16 sammeln gemeinsam Spenden für Organisationen, die sich gegen rechte und rassistische Gewalt einsetzen und Demokratie fördern. Betterplace 

Wie schaut Pip auf die Solarbranche? Wie bekommt man Strom ins Data Center Alley (Ashburn, Virginia)? Wir sprechen über den Insolvenzantrag des Bauunternehmers Christoph Gröner und wie man Milliardär mit Immobilien werden kann. Hilft Microsoft bei der CoreWeave IPO Story? Pip führt uns durch die Earnings Zahlen von DigitalOcean, Palantir und Atlassian.  Werbung: Sei dabei beim 'Grow with Braze' Event - dem Marketing-Netzwerktreffen rund um Customer Engagement. Erlebe unter anderem Pip mit seiner Keynote 'Beyond the AI Hype' und tausche dich mit Branchenexperten aus. Werbung: Sichere dir bis um 22. November 2024 einen Sonderrabatt bei Personio Philipp Glöckler und Philipp Klöckner sprechen heute über: (00:00:00) LinkedIn Beratung (00:03:10) Solarbranche & Data Center Alley (00:12:20) Christoph Gröner (00:22:20) KI-Modell für militärische Zwecke (00:25:50) XAI (00:28:00) CoreWeave (00:33:00) DigitalOcean Earnings (00:35:50) Palantir Earnings (00:45:25) Atlassian Earnings Snownotes  Metas Plan für ein atombetriebenes KI-Rechenzentrum wird durch seltene Bienen vereitelt Financial Times Christoph Gröner stellt Insolvenzantrag für seine Gröner Group GmbH Handelsblatt Dokumentation: Ungleichland - Wie aus Reichtum Macht wird (2020) ARD Mediathek Exklusiv: Chinesische Forscher entwickeln KI-Modell für militärische Zwecke auf dem Rücken von Metas Llama Reuters UAE-Fonds MGX hat Gespräche über eine Investition in Musks XAI geführt The Information Microsoft plant, bis 2030 10 Milliarden Dollar für CoreWeave-Server auszugeben The Information

Jen Igartua is the CEO of Go Nimbly, a RevOps consultancy partnering with high-growth SaaS companies like Zendesk, Twilio, Braze, and Superhuman. Jen and John Barrows delve into strategies for navigating mergers and acquisitions, building brand authority through content, and adapting to sustainable growth in tech. The conversation goes deep into the role of AI in data management and the importance of maintaining sales fundamentals amidst technological advancements.Are you interested in leveling up your sales skills and staying relevant in today's AI-driven landscape? Visit www.jbarrows.com and let's Make It Happen together!Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1 Join John's Newsletter: https://www.jbarrows.com/newsletterConnect with Jen on LinkedIn: https://www.linkedin.com/in/jen-igartua Check Out Jen's Website: www.gonimbly.com and https://www.linkedin.com/in/jen-igartua/

Die große Big Tech Earnings Folge mit Zahlen von Google, Apple, Facebook, Amazon und Microsoft. Warum Reddit in zwei Jahren weniger als 20 Milliarden wert sein könnte? Pip erklärt, ob er seit der letzten Folge eine gute Gegenhypothese zu seiner Hyperscaler Wette erhalten hat. ChatGPT kann jetzt im Internet suchen. Werbung: Mehr Infos zu der CODEx mit David Kriesel, IT Jobs bei der HDI und die LinkedIn Profile von André und Jonas gibt es auf HDI.Group/DG Werbung: Sei dabei beim 'Grow with Braze' Event - dem Marketing-Netzwerktreffen rund um Customer Engagement. Erlebe unter anderem Pip mit seiner Keynote 'Beyond the AI Hype' und tausche dich mit Branchenexperten aus. Philipp Glöckler und Philipp Klöckner sprechen heute über: (00:00:00) Intro (00:07:50) Reddit (00:22:00) Big Tech (00:24:20) Google Earnings (00:35:00) Amazon Earnings (00:47:00) Microsoft Earnings (00:59:10) Meta Earnings (01:06:00) Apple Earnings (01:16:00) OpenAI Suche (01:20:00) Andere Tech News Snownotes  Reddit Post von Philipp Klöckner LinkedIn Elon Musks xAI in Gesprächen über eine Finanzierung in Höhe von 40 Mrd. Dollar WSJ

VP of Strategic Consulting at Braze, Mariam Asmar, delves into the realm of competitive intelligence and marketing strategies. Discover how engaging with your perceived competitors can enhance your marketing endeavors by understanding the existing landscape and defining your brand differentiators. Mariam sheds light on the importance of determining unique selling points to stand out in the market. Show NotesConnect With:Mariam Asmar: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

VP of Strategic Consulting at Braze, Mariam Asmar, delves into the realm of competitive intelligence and marketing strategies. Discover how engaging with your perceived competitors can enhance your marketing endeavors by understanding the existing landscape and defining your brand differentiators. Mariam sheds light on the importance of determining unique selling points to stand out in the market. Show NotesConnect With:Mariam Asmar: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

VP of Strategic Consulting, Mariam Asmar, from Braze, a leading customer engagement platform, delves into collaborative and AI challenges for marketers. Discover how leveraging collaboration and AI can revolutionize marketing strategies, enhancing customer engagement and brand loyalty. Join Mariam as she shares insights on navigating the evolving landscape of marketing technologies to drive impactful customer connections. Show NotesConnect With:Mariam Asmar: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

VP of Strategic Consulting, Mariam Asmar, from Braze, a leading customer engagement platform, delves into collaborative and AI challenges for marketers. Discover how leveraging collaboration and AI can revolutionize marketing strategies, enhancing customer engagement and brand loyalty. Join Mariam as she shares insights on navigating the evolving landscape of marketing technologies to drive impactful customer connections. Show NotesConnect With:Mariam Asmar: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In January 2020, most finance leaders saw ASC 606 as a closed chapter. However, for Braze's newly appointed CFO, Isabelle Winkles, the revenue recognition standard became front and center. While ASC 606 was merely a speedbump for seasoned professionals—especially for a 25-year finance veteran like Winkles—it posed a notable challenge within Braze. Many employees had never worked at a public company that had adopted the standard, making it a crucial area where alignment and understanding were essential.Winkles recognized that her role wasn't just about managing finances—it was about educating and aligning teams across the organization. She knew that technical rules alone wouldn't resonate with the sales team. Instead, she framed the conversation around tangible business impacts: “You have to explain to the sales team, ‘Hey guys, if we start giving people too much time to pay, this is going to change our financial profile, and we will be valued differently by the market as a result.'”By connecting financial nuances with outcomes that mattered—like market valuation and compensation—Winkles ensured her message landed. “And you start explaining that to people,” she added, “and they say, ‘Oh, okay, so this will change the stock price valuation ultimately, and that impacts my compensation.'”For Winkles, the key wasn't just mastering technical details but crafting a message the broader organization could digest and act upon. Success came from engaging teams across functions, fostering alignment, and ensuring every part of the organization understood the financial implications of their actions.

After three inspiring days at Braze Forge 2024 in Las Vegas, Billie sits down with Mitch Walden, Senior Director of Digital & Loyalty at Scooter's Coffee, to discuss the company's remarkable digital transformation journey. Scooter's Coffee, one of the nation's fastest-growing drive-thru coffee franchise companies, partnered with WillowTree to assist their rapid expansion. In just nine months, Scooter's completely overhauled their app, loyalty program, and overall technology stack. Billie and Mitch discuss how the company's strategic shift from national promotions to a more personalized, data-driven approach has had a profound impact, deepening franchise/brand collaboration and powering game-changing loyalty campaigns. Their conversation also highlights the importance of a seamless integration of technology platforms, like Braze, for achieving real-time customer engagement and driving revenue growth.Mitch walks Billie through helpful examples of how these new digital tools have leveled up his team's creativity and generated significant incremental revenue for Scooter's. Plus, he shares insights on ensuring a brand's digital experience upholds its brand promise. In the case of Scooter's Coffee, that's “Amazing People, Amazing Drinks…Amazingly Fast.”Additional ResourcesTOPICS DISCUSSEDPrioritizing real-time data and integration between platforms for loyalty campaign successUsing data to build trust and enhance communication with franchisees in the QSR spaceEnsuring tech stack sustainability and building a program that can adapt to future trendsKEEP THE GROWTH GOINGRead our report on Increasing QSR Emotional Loyalty and Customer Lifetime ValueExplore loyalty solutions for your use case: How to Select the Right Loyalty Platform for Your Business Connect with Mitch Walden on LinkedInFollow Billie Loewen on LinkedIn

Episode 352 of The VentureFizz Podcast features Mark Ghermezian and Manisha Shah, Founder of Tildei. Mark is the Founder and General Partner of m]x[v Capital and he's also the CEO of two companies that have spun out of his firm, that being Tildei and Gynger. Mark has been an entrepreneur pretty much his entire life and he shares lots of fun and interesting stories of these ventures, including the full story of Braze, a customer engagement platform that eventually went public in 2021. Manisha is a Co-Founder and Chief Revenue Officer of Tildei. In this interview, she shares her professional journey into the tech industry and ultimately running customer success at Rebel which was acquired by Salesforce. Tildei is changing how companies and customers communicate. The company's AI-powered platform, which is initially focused on WhatsApp, enables brands to build deep relationships with customers through conversation at scale. The company has raised $6M in funding led by Susa Ventures with participation from Ludlow Ventures, Gradient Ventures, Lerer Hippeau, Vine Ventures, MXV Capital, Marcelo Claure, Jason Lemkin, and other angel investors. In this episode of our podcast, we also cover: * The importance of persistence and grit when building a startup. * How Mark and Manisha came together to build Tildei and how it works. * Building and investing into companies from m]x[v including the details on Gynger. * Mark's contrarian point of view of PLG sales models and why he favors a traditional outbound sales operation. * Manisha's biggest lessons learned as a co-founder. * And so much more.

Artificial Intelligence continues to drive valuations and headlines – we check in on the latest corporate intrigue at OpenAI, how generative AI is driving results for Accenture, and how Braze is bringing it to customers.  (01:02) Emily Flippen and Bill Mann discuss: - Hurricane Helene hitting the southeast U.S. and the state of insurance, reinsurance, and black swan events.  - Meta's new Orion augmented reality prototype, and the latest drama at OpenAI.  - Why Vail is expecting fewer skiers this winter, gold is boosting Costco, and Accenture is enjoying the generative AI boom. (19:04) Braze CEO Bill Magnuson took a break from the company's Forge 2024 event to give analyst Tim Beyers a rundown on the company's latest innovations, how it's helping marketers harness AI, and the different ways these new offerings play into the company's growth story.  (33:27) Bill and Emily break down two stocks on their radar: Carnival Cruise Lines and Visa. Stocks discussed: LMND, META, VAIL, COST, ACN, CCL, V.  Host: Dylan Lewis Guests: Bill Mann, Emily Flippen, TIm Beyers, Bill Magnuson Engineers: Tim Sparks, Rick Engdahl Learn more about your ad choices. Visit megaphone.fm/adchoices

Ce vendredi 6 septembre, Louis de Montalembert, président de Pléiade AM, et Pascale Seivy, directrice commerciale Banque Privée France du Groupe Lombard Odier, se sont penchés sur les titres : Visa, Salesforce, ASML, Adyen, Sika, Straumann, Thermo Fisher Scientific, Microsoft, Infineon, Alphabet, Richemont, Snowflake, Bill.com, Monday.com, Elastic, MongoDB, GitLab, Procore, et Braze, dans On achète ou on vend ? dans l'émission C'est Votre Argent présentée par Marc Fiorentino. C'est Votre Argent est à voir ou écouter le vendredi sur BFM Business.

Der Executive MBA-Studenten telefoniert mit dem Urlauber Philipp Klöckner. Würde Pip in Ilya Sutskever's AI Start-up investieren? Aleph Alpha macht einen Pivot. Gibt es einen „intelligenten" Weg, Einzelaktien-Positionen zu verkaufen? Earnings von UiPath, C3ai und Braze. Werbung: Lass dich unverbindlich unter dkv.com/dg beraten, ob sich eine Krankenversicherung bei der DKV für dich lohnen könnte. Philipp Glöckler und Philipp Klöckner sprechen heute über: (00:00:00) Intro (00:08:40) Safe Superintelligence (SSI) (00:15:45) Aleph Alpha Pivot (00:23:30) Einzelaktien verkaufen (00:28:00) UiPath Earnings (00:31:50) C3ai Earnings (00:36:00) Braze Earnings (00:38:00) Elon Shownotes:  Aleph Alpha Pivot Bloomberg Ilya Sutskever's ‘safe' AI start-up raises $1bn FT

(0:00) Intro.(1:03) About the podcast sponsor: The American College of Governance Counsel.(1:50) Start of interview. *Reference to E137 with Coco Brown (CEO of Athena Alliance).(2:47) Yvonne's origin story.(5:49) Her executive career starting with Accenture, and later with VMware, New Relic, and CEO of Airware and Puppet.(9:03) On her board journey. Distinctions between private and public company service. Plus non-profits.(17:43) Explaining board composition and dynamics in VC-backed companies.(23:23) Explaining board composition and dynamics in PE-backed companies. "It's much more straightforward, structured, and contained."(27:39) On the 'Stay Private vs Go Public' debate and other considerations on private markets.(34:29) On the AI boom and how to think about it from a board's perspective: "how do you experiment and lean in without committing?"(39:06) On the increasing relevance of cybersecurity in the age of digitization. "Cyber attacks are like earthquakes in California. They're going to happen."(42:33) On geopolitics and the boardroom. "How you think about it really depends on what type of company you're in, how big it is, and what you're trying to achieve."(45:40) How to think about the ESG landscape.(49:56) Podcasts that she regularly listens to: Boardroom Governance with Evan Epstein :)The Economist PodcastsGrit Podcast with Joubin MirzadeganAcquired Podcast(52:03) Her mentors and sponsors. Carl Eschenbach John Chambers(54:44) Quotes that she thinks of often or lives her life by: "Be the change you want to see in the world" by Mahatma Gandhi,(55:15) An unusual habit or absurd thing that she loves: misting plants.(56:35) The living person she most admires: MacKenzie Scott.Yvonne Wassenaar is a seasoned Silicon Valley C-level executive and board member with experience across public, private equity-backed, and venture-backed companies. She currently serves on the boards of Forrester, Rubrik, Arista Networks, JFrog, Alation, Braze, and InfoBlox. She also serves on the boards of Harvey Mudd College and UCLA Anderson's Easton Technology Management Center. You can follow Evan on social media at:Twitter: @evanepsteinLinkedIn: https://www.linkedin.com/in/epsteinevan/ Substack: https://evanepstein.substack.com/__You can join as a Patron of the Boardroom Governance Podcast at:Patreon: patreon.com/BoardroomGovernancePod__Music/Soundtrack (found via Free Music Archive): Seeing The Future by Dexter Britain is licensed under a Attribution-Noncommercial-Share Alike 3.0 United States License

Highlights from this week's conversation include:Spencer's Background at Braze (1:54)The Early Days of Braze (2:41)Finding Product-Market Fit (4:44)First Major Customer (6:33)Unique Aspects of Braze's Growth Team (8:07)Startup Culture Experience (10:40)Data and Marketing Perspectives (12:50)Common Marketing Data Challenges (15:50)Changing Dynamics in Marketing Tech (18:12)Evaluating Marketing Tools (19:38)Transformation of Marketing Tools (22:18)Marketers Becoming More Technical (24:10)API Utilization in Marketing (25:46)Connecting Customer Experience (29:09)Flexibility in Data Integration (32:05)Pushing vs. Pulling Data (34:35)Anomaly Detection in Data Reporting (37:02)Understanding the Importance of Core KPIs (39:09)Making Data More Consumable (42:38)Final Thoughts and Takeaways (44:51)The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we'll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.

The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we'll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.

Spencer Burke, SVP of Growth at Braze, delves into consumer expectations for brands. Establishing trust with consumers is crucial for brands, as it greatly influences purchasing decisions. Leveraging technology and first-party data presents brands with an opportunity to cultivate trust and deliver highly personalized experiences, fostering strong brand loyalty. Today, Spencer discusses ranking trust, privacy, affordability, and personalization.Connect With:Spencer Burke: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Spencer Burke, SVP of Growth at Braze, delves into consumer expectations for brands. Establishing trust with consumers is crucial for brands, as it greatly influences purchasing decisions. Leveraging technology and first-party data presents brands with an opportunity to cultivate trust and deliver highly personalized experiences, fostering strong brand loyalty. Today, Spencer discusses ranking trust, privacy, affordability, and personalization.Connect With:Spencer Burke: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Spencer Burke, SVP of Growth at Braze, delves into consumer expectations for brands.As AI enables deeper personalization, marketers must balance consumer desires for tailored experiences with concerns about data privacy and security. Consumers are skeptical about sharing personal data and demand transparency from brands regarding how their data is collected and used. Today, Spencer discusses what consumers want from brands.Connect With:Spencer Burke: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Spencer Burke, SVP of Growth at Braze, delves into consumer expectations for brands.As AI enables deeper personalization, marketers must balance consumer desires for tailored experiences with concerns about data privacy and security. Consumers are skeptical about sharing personal data and demand transparency from brands regarding how their data is collected and used. Today, Spencer discusses what consumers want from brands.Connect With:Spencer Burke: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

VP of Strategic Consulting at Braze, Mariam Asmar, delves into the realm of competitive intelligence and marketing strategies. Discover how engaging with your perceived competitors can enhance your marketing endeavors by understanding the existing landscape and defining your brand differentiators. Mariam sheds light on the importance of determining unique selling points to stand out in the market. Show NotesConnect With:Mariam Asmar: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

VP of Strategic Consulting at Braze, Mariam Asmar, delves into the realm of competitive intelligence and marketing strategies. Discover how engaging with your perceived competitors can enhance your marketing endeavors by understanding the existing landscape and defining your brand differentiators. Mariam sheds light on the importance of determining unique selling points to stand out in the market. Show NotesConnect With:Mariam Asmar: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

VP of Strategic Consulting, Mariam Asmar, from Braze, a leading customer engagement platform, delves into collaborative and AI challenges for marketers. Discover how leveraging collaboration and AI can revolutionize marketing strategies, enhancing customer engagement and brand loyalty. Join Mariam as she shares insights on navigating the evolving landscape of marketing technologies to drive impactful customer connections. Show NotesConnect With:Mariam Asmar: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

VP of Strategic Consulting, Mariam Asmar, from Braze, a leading customer engagement platform, delves into collaborative and AI challenges for marketers. Discover how leveraging collaboration and AI can revolutionize marketing strategies, enhancing customer engagement and brand loyalty. Join Mariam as she shares insights on navigating the evolving landscape of marketing technologies to drive impactful customer connections. Show NotesConnect With:Mariam Asmar: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tune in to "The Juice with Jess Cervellon" for an exciting episode featuring Logan Dunn, Head of e-Commerce at Wyze Labs, recorded live at SubSummit in Dallas. Logan shares how integrating advanced tech like generative AI can transform customer relationships and elevate brand experiences.Join Jess and Logan as they discuss how new skills like coding can boost career opportunities and make the most of AI tools. Discover Logan's innovative strategies for unifying customer experiences across channels and shifting from traditional marketing to cutting-edge AI techniques.Logan also talks about Wyze Labs' focus on community building and using feedback loops to enhance customer loyalty. Learn how they've moved from generic email blasts to personalized content with tools like Braze, and how they use AI for video analysis and customer interaction.Don't miss this episode packed with practical advice for anyone looking to leverage AI and community building in their business journey!-------------------------------------

Guest: Bill Magnuson, CEO and co-founder of BrazeThe deployment of smartphones around the world was more impactful than any other technology to date, says Braze CEO Bill Magnuson — and that has big implications for emerging fields like generative AI. “If we get to the point where they [LLMs] really can be useful, human-like companions ... they will be usable by everyone that has smartphone technology.” In other words, the question is not business opportunity or scale: It's capability.In this episode, Bill and Joubin discuss earnings days, Aaron Levie, MIT, customer churn, shower thoughts, technical co-founders, lacking context, AGI, “hands on keyboard,” the T-Mobile G1, app marketing, the 2008 financial crisis, Bob Iger, World War II, Peter Reinhardt, Watershed, and international offices.Chapters:(00:51) - Morning people (05:09) - What Braze does (06:59) - From CTO to CEO (08:17) - Waking up and commuting (10:49) - Leading vs. engineering (12:35) - Cognizant of believability (19:52) - LLMs and the human brain (25:46) - The AI ceiling (28:43) - The historic deployment of smartphones (37:58) - The benefits of youth (40:18) - Taking the leap (43:35) - Read more sci-fi (46:38) - Survivor bias (48:55) - Big risks at scale (52:30) - Who Braze is hiring around the world (55:32) - What “grit” means to Bill Links:Connect with BillTwitterLinkedInConnect with JoubinTwitterLinkedInEmail: grit@kleinerperkins.com Learn more about Kleiner PerkinsThis episode was edited by Eric Johnson from LightningPod.fm

Josh Schachter sits down with Damien Howley, author of "Control Your Customer: A Guidebook for Customer Success Managers". Damien explains the concept of "controlling your customer", the STO framework for segmenting customer contacts, the importance of celebrating every win, and the value of quantifying the customer's gain from a product. Timestamps 0:00 - Preview & Intros 4:00 - Control Your Customer 5:50 - Interpreting customer experience 8:17 - STO framework 11:30 - Segmenting customer accounts and tracking engagements 15:40 - Customer happiness is over-rated? 18:40 - Celebrating every customer win as a CSM Damien has spent the last 20 years building, selling, and implementing SaaS. Since the inception of CS, he has worked to develop and refine best practices for revenue-focused customer success teams, helping hundreds of CSMs master their trade. He has served as a leader and advisor in Customer Success. "The richest relationships I've ever formed with customers have come on the heels of exceptional value delivery." — Damien Howley ___________________________

Spencer Burke is a girl dad to two young daughters, an experience that has helped him hone the patience and listening skills he needs as the senior vice president of growth at Braze. Spencer got his master's degree in information systems from the London School of Economics and started his career at PwC as a management consultant before joining Braze in 2011. Back then, it was still a small company in the early days of the mobile ecosystem. Over the past 12 and a half years, Spencer has held many different roles across the company, and today he is leading their data team in consulting with customers and managing their go-to-market strategy.Braze is a customer engagement platform that helps its clients communicate with customers through push notifications, email, SMS, WhatsApp, and more, as well as in product messaging channels like surveys. Braze powers cross-channel marketing for the world's largest enterprise and digital-first brands in 40 countries across six continents. They are at the center of all cross-channel orchestration for companies like Bombas, Wendys, Nestle, and Papa John's, helping them with cutting-edge marketing strategies and empowering them to use technology to harness their creativity. On the show today, Alan and Spencer talk about customer engagement and experience best practices and common pitfalls by highlighting some of the recent findings from their 2024 global customer engagement review. Spencer also gives us some actionable items that marketers can be doing right now as many of us are reentering the workplace after the pandemic, and he outlines how brands should think about moving into new channels like messaging apps or push notifications. Of course, we also talk about how marketers are using AI technology based on survey results and how to experiment with the technology effectively and efficiently.In this episode, you'll learn about:Key takeaways from Braze's 2024 Customer Engagement Report Common challenges marketers face in achieving great customer experience and action items all marketers should implement to overcome themHow Braze is helping brands optimize their channel mixHow to best experiment with AI Key Highlights:[01:50] Learning patience and listening skills as a #GirlDad [05:05] Spencer's path to Braze and his current role[06:50] What Braze does and who they serve [07:45] Common challenges in achieving great customer experience [10:20] Key takeaways from their 2024 Customer Engagement Report [12:30] What do marketers need to focus on? [16:00] How to get started on returning to the basics [17:30] How Braze is helping brands optimize their channel mix[19:30] A case study with WhatsApp [21:30] How to be effective AND save money [23:50] How are the 99% experiment with AI[27:15] How the debate team shaped his life[29:50] Advice to his younger self [31:05] What is Spencer trying to learn more about [33:10] Trends to take notice of [36:20] Let's get better at storytellingLooking for more?Visit our website for the full show notes, links to resources mentioned in this episode, and ways to connect with the guest! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

Emily Lockhart, VP of Customer Success at Percona, joins the hosts ⁠⁠Kristi Faltorusso⁠⁠, & ⁠⁠Josh Schachter⁠⁠. They discuss the importance of value delivery in partnerships, building proactive customer relationships, utilizing AI and technology to enhance efficiency, and automating playbooks, hiring for CS roles. Kristi also explains the difference between product and customer advisory boards and their significance. Timestamps 0:00 - Preview & Intros 3:10 - Customer Success at Percona 4:30 - Customer Success Account Managers 7:07 - Breaking into Customer Success 10:55 - Fostering relationships with customers to focus on value delivery 18:30 - Prioritising High Touch & Tech Touch 22:10 - Utilizing Product Advisory Board 24:00 - Difference between Product Advisory Boards & Customer Advisory Board 27:30 - Hiring for Customer Success Roles 35:16 - Closing ___________________________

Mike Sasaki, a seasoned CCO joins the hosts ⁠⁠Kristi Faltorusso⁠ and⁠, ⁠⁠Jon Johnson to discuss the complexities of engaging with executives, the importance of domain expertise, leadership's role in fostering an authentic workplace, and the significance of understanding a company's culture and core values. ___________________________ #updateai #customersuccess #saas #business ___________________________

You know the saying: keep your friends close, keep your … customers … closer.   Bill Magnuson is the Chairman, CEO, and co-founder of Braze, a customer engagement platform that works with some of Business's biggest names. Fool Analyst Tim Beyers caught up with Magnuson for a conversation about: Braze's origin story. The power of personalized marketing. The company's latest results, and its plans to create even more value in the future. Companies discussed: BRZE Host:Tim Beyers Guest: Bill Magnuson Producer: Mary Long Engineers: Rick Engdahl, Tim Sparks Learn more about your ad choices. Visit megaphone.fm/adchoices

#updateai #customersuccess #saas #business Alex Farmer, CCO at Nezasa, & Michael Forney, VP CS at Responsive join the hosts ⁠⁠Kristi Faltorusso⁠⁠, ⁠⁠Jon Johnson⁠⁠ & ⁠⁠Josh Schachter⁠⁠. They discuss: - Challenges of constant employee turnover - Aligning Sales & CS on Success Plans - Strategies for successful cross-functional collaboration - Role of AI in sharing the voice of the customer - Differentiating onboarding phases - Prioritizing customer-centric tactics - Strategic approaches to improving customer retention - Navigating challenges related to M&A Timestamps 0:00 - Preview 1:25 - Meet our guests & Solar Eclipse 6:31 - Leadership is lonely 8:35 - Challenges in cross-function collaboration 10:58 - Challenges dealing with churn, employee turnover 16:50 - Kristi shares the benefits of re-onboarding & strategies around it 22:50 - Alex shares his perspective on onboarding & non-regretted churn 24:35 - How you can tactically be customer-centric 28:20 - Responsive ---Behind the scenes 32:50 - Re-onboarding doesn't have to be free 35:35 - Identifying customer behavior 38:50 - Using AI to keep customer insights aligned across teams 40:22 - Alex shares about transitioning to an enterprise value selling motion 44:20 - How Alex 6x'ed the average contract value and boosted the win rate from 20 to 33% 45:45 - Adjusting success plans 50:43 - Closing ___________________________ #updateai #customersuccess #saas #business ___________________________

Building customer relationships is a foundational pillar of ensuring business success. Over time, as the company's business grows, maintaining this initial touchpoint with each of the customers from a widespread pool of customers serves as a challenge. Dealing with such an issue needs the backing and support of people who form a close-knit team.  Jonathan Corbin, former Global Vice President of Customer Success & Strategy at HubSpot joins Josh to have an unchurned conversation about  How Hubspot identifies different categories of customers Engaging and nurturing relationships to deliver a great customer experience Team segmentation & secrets to the motivating and progressive culture at Hubspot  Aligning cross-functionality in team “Providing customers a delightful experience is deliberate, it doesn't happen by accident. A lot of people say, - We are going to create a CS team and they are going to solve all the problems. That's NOT true." - Jonathan Corbin Timestamps 0:00- Preview & Intro 2:30 - HubSpot, as a holistic solution for GTM teams 4:27 - Fostering relations with customers across different segments 11:00 - Maintaining company culture 17:00 - Using Hubspot internally 19:00 - Aligning teams cross-functionally 29:42 - Closing #updateai #customersuccess #saas #business ___________________________

Bill Magnuson is the co-founder and CEO of Braze ($BRZE), a publicly traded customer engagement platform valued at over $5 billion.   In this episode of World of DaaS: Growth of mobile technologyPower of first-party relationshipsModern martech mindset vs traditional advertisingTech company IPOsHow SMS spam and fraud worksBuild vs buy martech strategiesToxic tech workplace culture and “family” World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcastsYou can find Auren Hoffman on X at @auren and Bill Magnuson on X at @billmagFollow World of DaaS @WorldOfDaaS Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com)

As companies continue to boast AI investments, marketers are struggling to keep up, according to a recent report from customer engagement platform Braze, which finds that less than 50% of marketers are using or intend to use AI in their everyday tasks. At the same time, cross-functional team collaboration is at a standstill, with only 1% of customer engagement being owned by a combination of marketing and technical teams, and 25% of customer engagement executed by non-marketers. Today we're going to talk about how the quality of a brand's digital experience relies on consistent organizational collaboration, and iterating on the look and feel of a brand based on customer feedback. To help me discuss this topic, I'd like to welcome Mariam Asmar, VP Strategic Consulting at Braze. Resources Braze website: https://www.braze.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company