Podcasts about revenue operations

In this episode of CRO Spotlight, Warren Zenna sits down with MK Marsden, CEO of Sales-Sleuth, to diagnose the root causes of the modern B2B sales crisis. They explore how the shift toward cheap, automated mass communication has eroded buyer trust and forced buyers to rely on independent research. As buyers become increasingly overwhelmed by digital noise, revenue leaders must fundamentally rethink their outbound approaches.The conversation tackles the systemic issues created by misaligned software solutions and arbitrary key performance indicators. MK argues that treating complex sales relationships as a series of isolated events—measured by clicks, opens, and call volumes—has detached sellers from true relationship building. When finance teams and software engineers dictate sales metrics, organizations lose sight of genuine buyer satisfaction.To counteract this dysfunction, leaders need to empower their teams with deep insights before a conversation ever occurs. The discussion shifts toward leveraging advanced sales intelligence platforms that analyze public buyer signals, eliminating the need for cold discovery calls. By equipping sellers with accurate data regarding a prospect's technical environment and immediate needs, companies can level the playing field.Ultimately, restoring effectiveness in sales requires a commitment to long-term value over instant gratification. Warren and MK highlight the challenges newly appointed revenue leaders face when balancing immediate expectations against the time required to genuinely turn a strategy around. They conclude by discussing how measuring long-term impact and sustained trust is the only sustainable path forward for modern businesses.

Et si le futur de la vente, ce n'était pas de vendre plus, mais de vendre mieux ?Pierre Fertout est Chief Sales Officer chez Weglot, après avoir piloté les Sales Ops de CoachHub, une scale-up passée de 300 à 1000 personnes en un an, avant d'en redescendre à 400 au gré de quatre plans de licenciement. De cette montagne russe, il a tiré une conviction nette : le sales 2.0 n'est pas un commercial qui pousse plus fort, c'est un commercial qui pense comme un Ops. Dans cet épisode, on entre dans le détail de sa stack, de ses skills IA, et de sa façon de tenir une semaine de quatre jours sans rien lâcher sur la performance.Pierre a un parcours hybride assez rare : conseil en stratégie, IT et Ops chez Sodexo, puis Sales Ops chez MoovOne devenu CoachHub, avant de basculer côté vente chez Weglot, la scale-up française de l'internationalisation de sites web (37M€ d'ARR, 70 personnes, plus de 110 000 sites traduits). Il enseigne aussi la stratégie et le management à l'ESSEC depuis plus de dix ans.Ce que tu vas apprendre dans cet épisode :Pourquoi le "sales 2.0" est d'abord un Ops : comprendre les process et s'approprier les outils avant de chercher à vendre plus, parce que la différence entre un sales qui utilise bien l'IA et un autre est immédiate.Comment structurer un outbound à partir de zéro avec l'IA : analyse des calls et rendez-vous, playbooks reconstruits, séquences de relance automatiques pour les prospects qui “ghostent” (et un taux de réponse multiplié par deux ou trois).Comment former une équipe à l'IA sans la noyer : une bibliothèque de 50 skills par métier, des artefacts, des custom GPTs, et pourquoi un skill partagé ne vaut que si chacun le re-personnalise.Ce qu'on garde et ce qu'on abandonne : deal rooms, simulateur de ROI, et le seul critère qui tranche, la valeur perçue immédiate par l'équipe.Pourquoi viser "l'impact de 100 à 10 personnes" plutôt que de multiplier le chiffre par 100 : la performance au service de l'équilibre de vie, pas l'inverse.Le rapport à l'IA des étudiants et des enfants : comment forger l'esprit critique quand la machine peut tout produire, et pourquoi Pierre exige de "l'exceptionnel" avec ses étudiants.Notes complètes, ressources et captures de l'épisode : [LIEN]Pour aller plus loin :Business Operation Network et RevGenius : deux communautés d'Ops et de Revenue très activesHow to AI, de Ruben Hassid : partage de cas d'usage IA"La vie heureuse" de Sénèque, et l'idée qu'il faut "désirer ce que l'on a"Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Podcast de ventas B2B y prospección moderna En este episodio hablamos con Benjamin Bootz, Head of Revenue Operations en CTAIMA, sobre qué es exactamente un Chief Revenue Operations (RevOps) y por qué esta figura se ha vuelto clave en empresas B2B en crecimiento. Ben explica cómo organizan el equipo de revenue en CTAIMA (marketing, ventas y customer success), qué hace el equipo de revenue operations en el día a día, cómo priorizan mejoras, cómo lideran proyectos como la migración a Salesforce y cómo usan la inteligencia artificial para ganar eficiencia sin perder los fundamentos: buen CRM, datos limpios y procesos claros. https://www.linkedin.com/in/benjamin-bootz https://www.linkedin.com/company/ctaima-consulting También hablamos de: - Qué es un Chief Revenue Operations y cómo se diferencia de un director comercial. - Cómo está organizado el equipo de revenue (marketing, ventas y customer success bajo un mismo paraguas). - Las tres grandes responsabilidades de Revenue Operations: procesos, tecnología y datos (más una cuarta: formación y adopción). - Por qué la IA multiplica lo que encuentra: sin buen CRM, datos limpios y procesos claros, solo amplifica el caos. - Cómo priorizan el roadmap de RevOps: impacto vs. esfuerzo y visión a 12–18 meses. - La importancia de montar una academia interna para reducir el ramp-up de los comerciales al menos un 30%. - Ejemplos de proyectos reales: migración a Salesforce, agentes de IA para gestionar buzones compartidos. - Buy vs build: cuándo tiene sentido comprar una herramienta y cuándo desarrollar soluciones propias sobre IA. - El reto de la adopción: vender internamente los cambios y ganar la confianza del equipo comercial Si diriges un equipo de ventas, marketing o customer success en una empresa B2B, este episodio te ayudará a entender cuándo tiene sentido incorporar un Chief Revenue Operations y cómo esta figura puede convertirse en una ventaja competitiva. ............................................................................................................................. Y si quieres mejorar tu Maquinaría de Ventas Outbound o formar a tus equipos en #modernprospecting Pues lo tienes fácil: 699 45 85 82 Más en https://outbounders.es/

Existe um modelo de gestão que nasceu no Vale do Silício e que está redefinindo como as empresas mais inteligentes do mundo geram receita.Chama-se RevOps, Revenue Operations.Não é uma moda. Não é uma ferramenta. É uma mudança estrutural na forma como marketing, vendas e customer success operam juntos, com os mesmos dados, os mesmos processos e o mesmo norte.Empresas que adotam RevOps crescem 3x mais rápido. O cargo de VP de RevOps cresceu 300% globalmente nos últimos dois anos. E as empresas que ainda operam em silos estão pagando entre 20% e 40% mais caro para adquirir cada novo cliente.Para líderes, gestores e profissionais de RH: entender RevOps não é opcional. É estratégico.No episódio de hoje do Papo de Líder, explico o que é, de onde veio e como você pode começar a pensar diferente sobre a arquitetura de crescimento da sua empresa.#liderança #culturaorganizacional #gestãodeconflitos #execução #RevOps #crescimento #RH #resultados

Text us your thoughts on the episode or the show!For years, the hard part of ops work was building the technology. Now the tech is getting easier while the people and process side is getting harder. So why are so many organizations still stuck debating AI instead of activating it?In this episode, host Michael Hartmann sits down with Andrea Tarrell, President of the Tech Services line at Trilliad and CEO of Sercante. Together, they discussed the human side of change in the AI world with speed, trust, risk tolerance, and the trade-offs GTM teams are making right now.In this episode:Why the technology got easier, but the people and process side got harderHow much of AI adoption is really a trust and change management problem, not a tech oneFear of job replacement vs. plain organizational inertiaAI may not replace your job, but someone using it well may outperform someone who refuses to adaptSolving the tension between "move faster with AI" and "watch out for the risks."What companies get wrong about risk management and tolerance for risk in the AI worldWhy old governance frameworks may not fit a world of fast experimentationAnd a lot more...Whether you lead an ops team or sit inside one, this is a timely conversation about innovation, speed, governance, and practical business reality.If you enjoyed this episode, subscribe, leave a review, and share it with someone in the ops community who would find it valuable.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

Are you a pest control owner looking to grow? Join Our Facebook Group with 4,100+ Members: https://www.facebook.com/groups/pestcontrolmillionairesMat Rogers is the COO of Lizard Marketing: https://lizardmarketing.co/Check out his Youtube!: https://www.youtube.com/@searchanddestroyshowArticles:https://developers.google.com/search/docs/fundamentals/ai-optimization-guidehttps://web.dev/articles/ai-agent-site-uxhttps://blog.google/products-and-platforms/products/search/search-io-2026/AI Agents for Revenue Operations: https://www.runnai.com/arThe Pest Control Millionaire Podcast is all about helping small business owners scale their lawn and pest companies by talking to experts in the service industry.For business coaching and mentorship, visit pestcontrolmillionaire.com.Send your business and entrepreneurship questions to info@pestcontrolmillionaire.com and we'll answer them on the show!Produced by Sofia Salaverri and Dalton Fisher, Fisher Multimedia LLCFisherMultiMedia.com

Text us your thoughts on the episode or the show!Today, most teams aren't just struggling to build their AI strategies. The real struggle begins when they try to execute their strategies. In this episode of Ops Cast, host Michael Hartmann sits down with David York, Chief AI and Innovation Officer at Helix CXM, to get practical answers about what it really takes for GTM organizations to move from talking about AI to operationalizing it.David has spent years working at the intersection of marketing operations, RevOps, automation, and AI transformation. Together, he and Michael discovered an uncomfortable truth about how most teams are already overwhelmed by manual work, fragmented processes, shadow systems, and operational debt. Piling "figure out AI" on top of all that creates more chaos. In this conversation, you'll hear:Why the gap between AI strategy and implementation is so hard to closeWhat operational excellence actually looks like in practice, and why it has to come firstWhy mapping how work gets done today is the critical first step before introducing AIThe real difference between automation and "automation plus intelligence"How to identify low-risk, high-value AI use cases (like partially manual lead routing) versus harder onesThe hidden costs teams underestimate: tooling, LLM costs, maintenance, and human monitoringWhere human judgment is still absolutely requiredPractical advice on where to start if you're feeling overwhelmed by AI pressure right nowWhether you lead a scrappy SMB or a specialized team inside a large enterprise, this is a grounded discussion about the reality of AI in modern GTM, beyond the hype and the LinkedIn hot takes.David also published a new book this week, AI-Powered Growth: A 7-Step Adoption and Transformation Framework, which goes deeper into how Marketing Ops leaders can systematically prioritize and operationalize AI initiatives. Grab a copy here: https://www.amazon.com/AI-Powered-Growth-7-Step-Adoption-Transformation/dp/B0H2QCZG5M/Enjoy the episode!Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

In this episode of the CRO Spotlight podcast, Warren Zenna hosts Kris Billmaier, EVP & GM of Agentforce Sales at Salesforce to discuss how the traditional CRM interface is rapidly evolving, shifting revenue teams from manual data entry to autonomous workflows. We explore the transition toward headless CRM and how AI agents are automating administrative tasks, allowing sales professionals to focus on direct customer engagement and high-leverage closing activities.Modern chief revenue officers must transcend traditional sales leadership to become comprehensive revenue architects. The conversation highlights the necessity of breaking down operational silos to integrate sales, marketing, and customer success into a unified engine. By leveraging conversational insights and predictive data, CROs can build highly predictable forecasts, accurately define ideal customer profiles, and design frictionless deal cycles.We examine the tangible deployment of AI within the sales funnel, specifically focusing on how automated prospectors are redefining the business development phase. By assigning agents to previously ignored leads and automating initial outreach, organizations drastically expand their pipeline capacity. This shift requires human representatives to transition into management roles, overseeing hybrid teams of both human talent and automated systems.Sustained business growth relies heavily on post-sale customer advocacy rather than endless top-of-funnel acquisition. We analyze why revenue leaders must prioritize retention and customer success as core growth mechanisms. By gathering intelligence from renewed accounts and deploying agents to follow up on deferred buying cycles, companies create a compounded data loop that continuously refines targeting and scales revenue efficiency globally.

Text us your thoughts on the episode or the show!What separates a marketing team that drives growth from one that just stays busy?Ondar Tarlow came into marketing from the business side rather than the traditional marketing path, and that lens changes how he reads a P&L, how he allocates budget, and how he earns credibility with finance and the executive team.In this episode of Ops Cast, host Michael Hartmann sits down with Ondar, marketing consultant and former CMO, for a practical conversation about thinking commercially. They get into why so many marketers struggle to articulate how their company actually makes money, how to translate strategy into a budget and investment plan, and how to secure buy-in from the people holding the purse strings without getting blindsided in the room.Michael and Ondar discussed:Why coming from the business side reshapes how you approach marketingThe reason so many marketers can't explain how their business makes moneyWhat separates growth-driving teams from teams stuck executing activityHow to turn strategy into a real budget and investment planThe biggest mistakes leaders make when seeking buy-in from finance and the boardBalancing spend across acquisition, retention, partnerships, and brandWhy minimizing surprises is a hallmark of strong operatorsWhere AI is already creating a practical advantage in research and learningHow cheap access to strategic knowledge changes career development, and its risksWhat community building (Fast Lane Drive, Worn & Driven Magazine) teaches about retentionWhat makes a brand partnership strategically valuable versus just promotionalIf you've ever wanted to be the marketer the executive team actually listens to, this conversation is a roadmap for getting there.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

Revenue leaders are under increasing pressure to grow without adding headcount at the same rate, and AI is forcing a deeper conversation about productivity, consistency, governance, and organizational design. Alex Bilmes, CEO of Endgame, joins John Kaplan and John McMahon to discuss what his team learned from analyzing more than 30,000 real AI workflows across go-to-market teams. The conversation moves beyond tool adoption and into the harder leadership questions: how to create a centralized intelligence layer, how to prevent inconsistent messaging at scale, how RevOps must evolve, where AI can accelerate ramp and account coverage, and why human judgment becomes more important as automation gets better. Alex Bilmes is the CEO and founder of Endgame, a revenue intelligence platform built for go-to-market teams. His work focuses on helping revenue organizations centralize customer, methodology, and account knowledge so both humans and AI agents can operate from a consistent foundation. Connect with Alex: LinkedIn Key takeaways from this episode:  00:00 - A look inside what happens when AI agents move from task automation to managing real revenue workflows. 06:02 - Why agent sprawl quietly creates new execution risks for CROs trying to scale AI across the revenue organization. 09:09 - What leaders often overlook about the knowledge foundation required to keep humans and AI working from the same truth. 29:29 - Why RevOps has to evolve from fulfilling requests to building systems that change how revenue teams operate. 35:04 - What it really takes for AI to improve productivity beyond simple headcount reduction. 48:28 - The governance risk many revenue leaders underestimate when AI adoption moves faster than controls. 51:26 - Why human judgment becomes more important, not less, as AI takes on more of the sales workflow. Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

In this episode of the CRO Spotlight podcast, Warren Zenna sits down with Mark Roberge of Stage Two Capital to dissect the inflection points of scaling a go-to-market team. They explore common pitfalls founders face when hiring a revenue leader. Mark emphasizes aligning a candidate's background with the company's maturity stage rather than focusing strictly on brand-name resumes or simple industry experience to ensure a highly effective hire.The conversation shifts to defining the responsibilities of a Chief Revenue Officer. Warren and Mark distinguish between someone managing a traditional sales function and an executive capable of architecting a comprehensive revenue engine. They discuss why forcing a standard sales leader into a transformational role fails. True growth requires a leader who breaks down silos across marketing, sales, customer success, and revenue operations.Mark outlines his predictions regarding the impact of artificial intelligence on the broader go-to-market landscape. He describes a phased evolution where AI initially optimizes selling time and coaching, eventually transitioning to autonomous agents handling the buying and selling processes. This technological shift will force companies to rethink standard organizational boundaries to maximize system efficiency and maintain a competitive advantage.The episode concludes with a discussion regarding mental health in the executive space. Mark explains his decision to dedicate his recent book's proceeds to mental health initiatives, addressing the lingering stigma in professional environments. By discussing his experiences, he highlights the absolute necessity of humanizing leadership. Both agree that addressing these challenges directly creates stronger, more resilient corporate cultures.

Text us your thoughts on the episode or the show!Why is it so hard for teams to say what they actually think?We nod in meetings, then raise concerns in Slack afterward. We approve work, then reopen it at the last minute. We pile up version 20, 30, 40 of a deliverable, wondering why nothing ever feels finished.In this episode of Ops Cast, host Michael Hartmann sits down with Kira Troilo, founder of Art & Soul Consulting, who brings two decades of theater experience into the world of team collaboration. Her insight is that most teams are stuck in "performance mode," being careful and polite, when what they really need is "rehearsal mode," where it's safe to be messy, disagree early, and surface the truth before it gets expensive.Michael and Kira discussed:Why politeness is a hidden source of inefficiency, and what the "silence tax" actually costs organizationsThe real reason approval cycles balloon into endless rounds of revisionsHow theater's "first rehearsal" tradition translates to designing better team kickoffsWhy tools, workflows, and AI don't fix the underlying communication problemPractical tactics teams can adopt this week to give honest feedback earlierWhether AI and automation make these collaboration challenges better or worseHow leaders can shift from managing output to designing how their teams work togetherIf you've ever felt that rework, fire drills, and misalignment are symptoms of something deeper on your team, this conversation will give you a new lens and a starting point.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

In this episode of the CRO Spotlight podcast, Warren Zenna sits down with Neil Weitzman, Founder of weitzmanGTM, to tackle the fractional CRO debate head-on. They examine the friction between the theoretical appeal of fractional leadership and the gritty reality of executing it. The conversation highlights why early-stage companies often need foundational builders rather than traditional executives, and where the fractional model fits.A central point of contention is the issue of accountability. Warren and Neil debate whether a fractional leader can truly own a revenue target when they are not in the building full-time. Neil argues that while fractional CROs can build systems and drive pipeline, demanding full-time metrics from a part-time partner is a recipe for failure, emphasizing the need to align expectations with the actual scope of the engagement.The discussion shifts to the push and pull between what founders want and what they actually need. Founders often demand immediate sales traction, while a fractional CRO knows a sustainable go-to-market engine must be built first. Neil shares blunt insights on navigating these misalignments, avoiding toxic setups, and ensuring the fractional role serves as a bridge to eventual full-time leadership rather than a permanent crutch.Finally, they explore how the debate intersects with the evolving nature of the CRO role itself. Whether full-time or fractional, modern revenue leaders must adapt to an increasingly complex landscape driven by artificial intelligence. By integrating AI to automate repetitive tasks and refine outbound strategies, fractional leaders can punch above their weight, driving efficiency and leaving behind a scalable system for the next full-time hire.

Text us your thoughts on the episode or the show! Most RevOps advice assumes your organization is already halfway in your success journey. But what happens when you're starting from zero, with no clear blueprint, inconsistent data, and a team that can't agree on how revenue actually works? In this episode, host Michael Hartmann sits down with Chelsea Gill, CMO at Resultant, who recently expanded her role to include RevOps and Customer Experience. What started as a need for better data and process quickly revealed a full-scale management change challenge across the entire organization.Chelsea and Michael discussed:What Chelsea expected when stepping into RevOps and what she actually foundWhy most RevOps frameworks assume more maturity than most teams haveWhat a "beta" version of RevOps actually looks like in practiceHow to change behavior across sales, marketing, and leadership (not just process)The role of empathy and storytelling in building organizational trust around dataWhether marketing has contributed to its own credibility problem inside the businessIf you're going through the messy middle between marketing, sales, and operations, or trying to build RevOps without a roadmap, this episode is a must watch for you.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

In this episode of the CPQ Podcast, host Frank Sohn sits down with Siva Rajamani, the Co-Founder and CEO of Everstage, to discuss the evolving landscape of Revenue Operations and the critical role of Configure, Price, Quote (CPQ) software in modern business. Siva shares his journey from managing Revenue Operations at Freshworks—where he witnessed the company scale from $10M to $100M ARR—to founding Everstage in 2020. Having seen firsthand how pricing changes can disrupt downstream operations, Siva built Everstage to empower RevOps and Finance teams with a strategic, no-code platform. What You'll Learn in This Episode: The Evolution of Everstage: How a platform with 300+ enterprise customers for incentive compensation expanded into a cutting-edge CPQ solution in October 2024. AI & Agent-Led Innovation: How Everstage is leveraging AI and intelligent agents to automate code creation and simplify the user experience for sales reps. Market Focus & Growth: Why Everstage is prioritizing the tech industry for its CPQ rollout and its ambitious goal to add 150 new CPQ customers this year. Complex Pricing & Integrations: A deep dive into the platform's ability to handle subscription pricing, ramp deals, usage-based models, and 100+ out-of-the-box integrations including Salesforce, HubSpot, NetSuite, and Stripe. The Human Side of Tech: Siva talks about his life as a "Girl Dad" and the importance of staying grounded while scaling a global startup. Whether you are a RevOps professional, a finance leader, or a CPQ enthusiast, this conversation offers a masterclass in building scalable systems that drive revenue growth.

RevOps teams aren't only supporting change anymore. They're being asked to lead through constant transformation while the business keeps moving.In this episode of The RevOps Show, Doug and Jess explore how RevOps teams can operate in a fast-moving environment shaped by AI, process shifts, organizational change, and evolving customer expectations. They dig into how to avoid getting stuck in the “messy middle,” why defining clear outcomes matters, and how prioritization and first principles help teams stay focused. The conversation covers balancing iteration with stability, aligning departments around shared customer goals, and managing change beyond technology adoption.For updates on new episodes, follow us on:LinkedIn: Lift Enablement, Doug Davidoff, Jess CardenasSubscribe to our YouTube channel!You can access the show notes and watch the video version of the show on our page. Thanks for listening and remember to just say no to shitty RevOps! 

Pipeline generation breaks down when sales organizations rely on individual performance instead of building controlled, repeatable systems. In this episode, Greg Casale shares how his background in engineering shaped a system-first approach to sales, applying principles of process control, data capture, and structured training to reduce variability and improve consistency. The conversation explores why outbound phone remains a critical channel despite its difficulty, how over-automation has saturated the market and reduced conversion rates, and where AI fits as a tool to strengthen preparation and execution without replacing human interaction.  Greg Casale is the Founder and CEO of Reveneer Inc., where he leads a system-driven approach to outbound pipeline generation through embedded SDR teams. He began his career as a chemical engineer and brings a manufacturing and process control mindset to building repeatable, data-driven sales operations. Connect with Greg: LinkedIn Resources mentioned: Hyperbound TitanX Key takeaways from this episode:  03:00 – Why many CROs over-index on hiring instead of addressing the system driving performance 33:30 – What it really takes to build an outbound channel competitors can't easily replicate 49:00 – Why leaders risk losing differentiation when AI replaces human-driven sales behavior 01:00:00 – A look inside how top SDRs control conversations in the first 30 seconds of a cold call 09:33 – The mistake many CROs make when relying on fractional SDR models for pipeline generation 01:07:24 – Why cutting SDR capacity during downturns quietly weakens your ability to recover 18:11 – What leaders often overlook when measuring SDR success beyond meeting volume Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

Most Chief Revenue Officers fail not because they lack skill, but because they are placed in broken systems. In this episode of CRO Spotlight, Warren Zenna speaks with Jonathan M K., VP of Marketing at 1mind, about the "Panda Problem"—why top revenue leaders struggle in restrictive environments. They explore why companies must build optimal go-to-market systems rather than forcing bad fit processes.The conversation shifts to the intersection of revenue operations, enablement, and artificial intelligence. Jonathan details his journey from traditional sales into the forefront of AI orchestration, drawing on his experience at Momentum and 1Mind. He explains why treating AI simply as a tool for content generation is a massive missed opportunity for modern revenue organizations seeking true leverage.True revenue enablement is not about glorified training or making slide decks faster; it is about acting as an internal analyst to drive execution. Jonathan breaks down the structural flaws in how companies currently utilize enablement and RevOps. He argues that AI must be strictly tied to core business metrics like customer acquisition cost and win rates to generate asymmetric outcomes for the business.Finally, the discussion outlines the immediate future of autonomous AI agents in enterprise environments. From executing complex territory plans to managing dynamic buyer interactions, Jonathan reveals how AI is moving from a passive tool to an active go-to-market engine. For CEOs and CROs, mastering this shift is critical for designing scalable systems that allow human talent to focus on high-level strategy.

Stage 2 Capital General Partner Liz Christo joins the show to discuss the disconnect between venture expectations and reality in the software market. The conversation covers the hidden costs of the new build versus buy debate, the structural changes happening within modern sales organizations, and whether traditional B2B SaaS go-to-market strategies and moats still matter when AI coding tools make software replication cheaper than ever. Key Takeaways: -The shift toward building internal AI tools instead of buying SaaS products overlooks long-term technical debt, as Liz Christo points out that "there's like a huge amount of cost buried behind the scenes that we're not really talking about today because it's still like sexy and fun." -Founders are artificially inflating their Total Addressable Market to meet new venture capital baseline expectations, with Liz Christo noting that "pitch decks read like really ridiculous right now where everybody wants to tell the story of like a $10 billion outcome because that's the new milestone that got set." -Revenue Operations is becoming the most direct path to the Chief Revenue Officer seat in AI-first organizations, which Sam Jacobs explains is "because as we use fewer humans and more agents, the sort of the half technical, the semi-technical capabilities of most RevOps people will translate into orchestrating armies of agents." -Delegating analysis and writing to AI risks destroying strategic judgment across go-to-market teams, a trend Liz Christo summarizes by stating, "I think we are producing an incredible amount of content that's not getting consumed... I just think we're like losing the ability to think and we're not teaching junior employees how to do it." Connect with the Hosts & Guests: Host: Sam Jacobs - https://www.linkedin.com/in/samfjacobs/  Host: AJ Bruno - https://www.linkedin.com/in/ajbruno3/  Host: Asad Zaman - https://www.linkedin.com/in/azaman1/  Guest: Liz Christo - https://www.linkedin.com/in/lizchristo/   Topline is more than a YouTube Channel: Subscribe to Topline Newsletter: https://toplinemedia.substack.com/ Tune into Topline Podcast, the #1 podcast for founders, operators, and investors in B2B tech: https://www.joinpavilion.com/topline-podcast Join the free Topline Slack channel to connect with 600+ revenue leaders to keep the conversation going beyond the podcast: https://www.joinpavilion.com/topline-slack   Chapters:  00:00 Intro and Cold Open 02:41 The New Build vs Buy Debate 06:10 Engineers in Every Department 10:48 Pitch Decks and 10B Dollar TAMs 17:53 Venture Capital Funding Quiz 23:43 AI Memos and Critical Thinking 42:41 Software Moats and Switching Costs 47:46 Bulls vs Bears Segment 48:23 RevOps as a Path to CRO 51:25 The Future of SDR Managers 55:14 Is Clay Actually Undervalued 59:12 Odds of Hitting 50M ARR  

AI is shifting from model development to real-world usage, exposing a new bottleneck that most sales teams are not prepared to understand or sell against. As inference speed, memory bandwidth, and infrastructure become the true differentiators, traditional software playbooks begin to break down. Alex Varel joins John Kaplan and John McMahon to unpack what it takes to sell in this new environment, where technical depth, curiosity, and adaptability are no longer optional. The conversation explores how AI is reshaping productivity, why ICPs must evolve weekly, and how elite sellers distinguish themselves by orchestrating value across increasingly complex buying groups. Alex Varel is EVP of Worldwide Sales at Cerebras Systems, where he leads global go-to-market efforts at the forefront of AI infrastructure. He has built and scaled high-performing teams across MongoDB, Zscaler, and Multiverse, driving growth through IPO, hyper-scale expansion, and emerging technology shifts. Connect with Alex: LinkedIn Resources mentioned: "The Power of Myth" by Joseph Campbell "AI Superpowers" by Kai-Fu Lee “Leonardo da Vinci” by Walter Isaacson "No Country for Old Men" by Cormac McCarthy "The Road" by Cormac McCarthy “The Founders: The Story of Paypal and the Entrepreneurs Who Shaped Silicon Valley” by Jimmy Soni Key takeaways from this episode: 00:00 – A look inside what it really takes to rethink computing architecture when speed, not scale, becomes the constraint 13:09 – Why many leaders underestimate how the shift from training to inference is redefining where competitive advantage actually lives 25:27 – The mistake many CROs make when applying legacy software playbooks to markets that require constant recalibration 21:33 – What it really takes to turn AI from a concept into a daily productivity multiplier inside a revenue organization 31:34 – Why most sales organizations quietly accept a broken productivity model and what changes when that assumption is challenged 34:26 – A look inside the evolving role of the AE as a multi-dimensional operator across technical, business, and interpersonal domains 49:41 – Why treating ICP as a static exercise leads to missed growth opportunities in markets that are shifting in real time Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

In this episode, Doug and Jess break down what it really takes to build a high-performing sales pipeline and why getting your exit criteria right is the difference between guesswork and predictable, scalable growth. They dig into the most common mistakes teams make, how to determine the right number of stages (hint: it's probably not what you think), and the real challenge, getting sales teams to actually follow the process.For updates on new episodes, follow us on:LinkedIn: Lift Enablement, Doug Davidoff, Jess CardenasSubscribe to our YouTube channel!You can access the show notes and watch the video version of the show on our page. Thanks for listening and remember to just say no to shitty RevOps! 

Text us your thoughts on the episode or the show!In today's episode of Ops Cast by MarketingOps.com, we're breaking the misconception that digital accessibility is just a compliance issue. Instead, we're exploring why accessibility should be viewed as a strategic advantage, a lever for better customer experience, stronger performance, and sustained growth.Our guest is Mike Barton, the leader of Corporate Communications and Content Marketing at AudioEye. He shares how accessibility isn't just about ticking boxes or worrying about lawsuits; it's about enhancing the experience for all customers, creating more inclusive content, and ultimately driving business success.Key Topics Include: • The real definition of digital accessibility and why it's often misunderstood • How accessibility impacts revenue and growth opportunities when ignored • Why designing for accessibility improves the overall customer experience for everyone • Where Marketing and Revenue Ops teams should focus on accessibility through email programs, websites, campaigns, and more • Best practices for ensuring accessibility across different channels • Quick wins for Ops teams to implement accessibility changes without getting overwhelmedIf you haven't thought about accessibility in your workflows, this episode will show you exactly where to start and how to implement changes that will have a lasting impact.If you're ready to take actionable steps to make your marketing, web operations, and campaigns more accessible, tune in!Be sure to like, share, and subscribe to join the conversation at MarketingOps.com.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

How much revenue is lost because the systems behind pricing, quoting, billing, and finance still do not talk to each other properly? In today's episode, I'm joined by Tina Kung, CTO and Co-Founder of Nue, the quote-to-revenue platform helping AI and SaaS companies rethink how they sell, bill, and grow. Tina brings more than two decades of experience across enterprise software, CPQ, billing, and revenue operations, with previous roles at Oracle, Zuora, SteelBrick, and Salesforce. Tina shares the story behind Nue and why she saw a growing gap between the systems that handle selling and the systems that manage revenue. As SaaS companies move from traditional subscriptions into usage-based pricing, credit burn-down models, product-led growth, partner channels, and enterprise sales, the old way of stitching together tools with manual work and spreadsheets starts to break down. We discuss how AI is changing go-to-market operations and why transaction-level intelligence matters. Tina explains how Nue connects quoting, billing, usage, and revenue data into a single system, then applies AI so teams can understand what is happening, spot opportunities, and take action faster. One of the standout stories is OpenAI, which rolled out Nue in just eight weeks to support the rapid growth of its ChatGPT Enterprise business. Tina shares what that process revealed about the speed of modern AI companies and why flexible revenue infrastructure is now a serious advantage. We also talk about the rise of agentic AI in revenue operations, from creating quotes and orders to handling subscription changes and surfacing upsell opportunities. As the SaaS model comes under pressure from AI, Tina offers a practical view of what needs to change behind the scenes for companies to stay competitive. If SaaS is entering a new chapter, are your revenue systems ready for how customers now buy, use, and pay for software?  

In this episode of the CRO Spotlight Podcast, Warren Zenna sits down with Dan Goodman, Founder and CEO of Dan Goodman Employee Advisory. Known for his candid advocacy for sales professionals and executives, Dan shares his transition from a corporate insider to a fierce defender of employee rights. He outlines the foundational issues that revenue leaders face when navigating complex employment agreements and one-sided compensation plans.A major part of the conversation focuses on the critical concept of leverage during the hiring process. Dan explains why newly appointed or transitioning Chief Revenue Officers must ask tough questions after receiving a written offer. By identifying their leverage, executives can proactively negotiate vital clauses that protect their scope of authority, safeguard their equity, and establish strong baseline career security from day one.The dialogue tackles the difficult reality of being managed out of an organization. Dan unpacks the subtle signs that a honeymoon phase is ending, such as sudden exclusion from meetings or unwarranted nitpicking. Rather than internalizing these shifts or reacting emotionally, he advises leaders to take a step back, document the overarching behavioral patterns, and use the employer's actions strategically to negotiate a fair separation agreement.Ultimately, this episode serves as a practical playbook for revenue leaders aiming to level the playing field in corporate environments. Warren and Dan emphasize the importance of pragmatic self-advocacy over blind loyalty, urging executives to recognize their value. Listeners will walk away with actionable strategies to handle restrictive clauses, manage unexpected role transitions, and ensure their professional exits are handled with respect.

For over two decades now, many marketers have built their careers on mastering Google and paid search. What if the playbook you spent your entire career perfecting is about to become obsolete? Agility requires not just adapting to new technologies, but a willingness to fundamentally question and reimagine the foundational channels you've built your business on. It demands that we look beyond incremental improvements and prepare for architectural shifts in customer behavior. For years, the search landscape has been relatively stable, but generative AI is rewriting the rules of how consumers find information and how brands can connect with them at the moment of intent. Today, we're going to explore what this means for the future of advertising, the new commercial opportunities emerging, and how brands can find customers on new surfaces beyond the traditional search engine results page. To help me discuss this topic, I'd like to welcome, John Nitti, Global Chief Business Officer at adMarketplace. About John Nitti John Nitti is a versatile and proactive change agent with 25+ years of experience working in the technology, telecom, financial services, media, sports, and entertainment industries. With a specialization in customer-centric marketing, asset monetization and business development strategies, he excels in boosting growth and enhancing brand equity. John is known for pioneering transformative marketing and tech models, driving competitive advantages, revenue growth, and organizational efficiency. His impressive track record includes managing relationships with top-tier executives in sports, entertainment, and technology sectors, including NFL, NBA, and NHL commissioners, as well as the CEOs of Google, Microsoft, The Walt Disney Company, Amazon, and Live Nation.Nitti has joined adMarketplace leadership team as their Global Chief Business Officer and recently pent time at xAi/ X Corp as their Global Head of Revenue Operations and Ad Innovation for the X media platform. In these roles, he has/will developed, drive and executed a comprehensive commercial and advertising innovation strategy to deliver business outcomes. Focusing on go-to-market strategy and monetization for ad/ search monitization, programmatic, data licensing , Ai implementation and new product offerings. John Nitti on LinkedIn: https://www.linkedin.com/in/johnnitti/ Resources adMarketplace: https://www.admarketplace.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

For over two decades now, many marketers have built their careers on mastering Google and paid search. What if the playbook you spent your entire career perfecting is about to become obsolete?Agility requires not just adapting to new technologies, but a willingness to fundamentally question and reimagine the foundational channels you've built your business on. It demands that we look beyond incremental improvements and prepare for architectural shifts in customer behavior.For years, the search landscape has been relatively stable, but generative AI is rewriting the rules of how consumers find information and how brands can connect with them at the moment of intent. Today, we're going to explore what this means for the future of advertising, the new commercial opportunities emerging, and how brands can find customers on new surfaces beyond the traditional search engine results page.To help me discuss this topic, I'd like to welcome, John Nitti, Global Chief Business Officer at adMarketplace. About John Nitti John Nitti is a versatile and proactive change agent with 25+ years of experience working in the technology, telecom, financial services, media, sports, and entertainment industries. With a specialization in customer-centric marketing, asset monetization and business development strategies, he excels in boosting growth and enhancing brand equity. John is known for pioneering transformative marketing and tech models, driving competitive advantages, revenue growth, and organizational efficiency. His impressive track record includes managing relationships with top-tier executives in sports, entertainment, and technology sectors, including NFL, NBA, and NHL commissioners, as well as the CEOs of Google, Microsoft, The Walt Disney Company, Amazon, and Live Nation.Nitti has joined adMarketplace leadership team as their Global Chief Business Officer and recently pent time at xAi/ X Corp as their Global Head of Revenue Operations and Ad Innovation for the X media platform. In these roles, he has/will developed, drive and executed a comprehensive commercial and advertising innovation strategy to deliver business outcomes. Focusing on go-to-market strategy and monetization for ad/ search monitization, programmatic, data licensing , Ai implementation and new product offerings. John Nitti on LinkedIn: https://www.linkedin.com/in/johnnitti/ Resources adMarketplace: https://www.admarketplace.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

In this episode of the CRO Spotlight Podcast, Warren sits down with three-time revenue leader Bridget Winston to unpack the realities of modern executive leadership. Currently driving growth in the vertical SaaS space, Bridget shares her career evolution from traditional sales into customer success. She explains why a true revenue officer must look far beyond initial acquisition and take ownership of the entire customer lifecycle.A major focus of the conversation is the dynamic nature of product market fit and how quickly your ideal customer profile can shift. Bridget details her firsthand experience navigating sudden market disruptions that erased her primary buyer base overnight. She breaks down the strategic process of using data enrichment and customer segmentation tools to pivot effectively without losing the core identity of the brand.The discussion also highlights the critical difference between a glorified sales manager and a true revenue executive. Bridget argues that compensation structures dictate company behavior, emphasizing the need to align cross-functional teams around metrics like lifetime value and acquisition cost. By tying marketing, sales, and onboarding incentives to retention, organizations can build a more sustainable growth engine.Finally, the episode explores the practical implementation of artificial intelligence within revenue operations and the convergence of enterprise and consumer marketing. Bridget outlines how she deploys automated coaching platforms and smart agents to streamline workflows and improve team capacity. She also shares a compelling perspective on why modern B2B strategies must adopt consumer-driven brand tactics to stay relevant.

Text us your thoughts on the episode or the show!Welcome to another episode of Ops Cast by MarketingOps.com, powered by The MO Pros. Host Michael Hartmann is joined by co-hosts Mike Rizzo and Naomi Liu for a candid, no-guest conversation about one of the biggest questions in operations right now, which is what are we actually getting from AI?With massive funding announcements, rapid product releases, and constant noise around AI, it is easy to assume everyone is seeing results. But when you look closer, most teams are still struggling to measure real impact beyond surface-level efficiency gains.In this episode, we discussed the gap between hype and reality, exploring why ROI is so difficult to quantify, where AI is genuinely useful today, and the expectations that users have for what the technology can actually deliver.In this episode, you will learn:1. What OpenAI's massive funding signals for the future of AI and operations2. Why most teams cannot clearly measure ROI from AI initiatives3. The difference between time savings and real revenue impact4. Hidden costs of AI tools that make ROI harder to track5. Why AI adoption often fails without proper change management6. The belief gap, skill gap, and expectation gap are slowing teams down7. How fear and uncertainty are shaping AI adoption inside organizations8. Why the “AI gold rush” does not guarantee real business value9. What AI agents can and cannot do without human oversight10. Why strong operators become more valuable in an AI-driven worldThis episode challenges the assumption that AI automatically drives value and offers a more grounded perspective on how operators should think about adoption, measurement, and long-term impact.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

Designing for Excellence: How AI is Transforming Sales Enablement—Insights from Laura FuIn the rapidly evolving world of sales, the integration of artificial intelligence is no longer a futuristic concept—it is a present-day imperative for staying competitive. In a recent episode of The Thoughtful Entrepreneur Podcast, host Josh Elledge sat down with Laura Fu, Head of Revenue Operations and Strategy at DevRev, to discuss the intersection of mechanical engineering, culinary precision, and modern sales strategy. Laura, the author of Designing for Excellence: Sales Enablement in the AI Native World, shares how high-growth organizations can leverage AI to automate the mundane while doubling down on the human elements that actually close complex deals. This episode serves as a strategic roadmap for leaders who want to move beyond the hype and implement AI in a way that truly augments the expertise of their sales professionals.Systems Thinking: Balancing Michelin-Star Rigor with AI VelocitySales enablement is often mischaracterized as a series of disconnected training programs, but true excellence requires treating it as a holistic system that integrates every department from product to marketing. Laura Fu explains that much like a Michelin-star kitchen, a successful sales organization relies on absolute consistency and predictability; every customer interaction must meet a specific brand standard, regardless of which representative is leading the call. By applying "systems thinking," leadership can build repeatable workflows where AI handles the high-velocity, routine tasks—such as call summarization, prospect research, and note-taking—freeing up the human reps to focus on high-value activities like deal qualification and nuanced relationship building. This balance ensures that technology serves as a lever for productivity rather than a crutch that replaces foundational sales skills.The shift toward an AI-native sales environment also demands a fundamental change in leadership engagement and coaching ratios. Effective change management is as much about people as it is about technology, requiring transparent communication to address fears of job displacement while clearly defining where human judgment must remain the final arbiter. Organizations that thrive in this era maintain low rep-to-manager ratios—ideally six or seven to one—to ensure that managers can provide the personalized coaching necessary to interpret the nuances AI might miss, such as tone, context, and unspoken buyer cues. By focusing on leading indicators like the quality of meaningful conversations rather than just lagging revenue metrics, leaders can guide their teams through the discomfort of AI adoption and build a culture of continuous experimentation.Ultimately, future-proofing a sales organization involves establishing strong foundational processes before layering on complex technology. AI moves at the speed of human adoption, meaning that the most advanced tools in the world are useless without a team that is trained to validate AI outputs and prioritize authentic, empathy-based relationships. Leaders must champion this integration by piloting new solutions with small groups, soliciting frontline feedback, and celebrating early wins to build momentum. When AI is used to accelerate research and eliminate administrative debt, it allows the sales force to return to what they do best: building the deep, credible rapport that serves as the bedrock of trust in every high-stakes transaction.About Laura FuLaura Fu is the Head of Revenue Operations and Strategy at DevRev and a seasoned tech leader with an unconventional background in mechanical engineering and culinary arts. Her diverse career path has instilled a unique appreciation for discipline, structure, and creativity in business operations. She is the author of Designing for Excellence: Sales Enablement in the AI Native World and the host of the State of the AI Union podcast, where she explores the impact of artificial intelligence on buyers, sellers, and investors.About DevRevDevRev is an AI-native platform designed to bridge the gap between product development and customer growth. By connecting developers with end-users and sales teams, DevRev helps organizations build more customer-centric products and streamline their revenue operations. The platform leverages advanced AI to provide real-time insights and automate workflows, allowing businesses to scale their excellence while maintaining a deep focus on the customer experience.Links Mentioned in This EpisodeDevRev Official Website: laurafu.aiLaura Fu on LinkedIn: linkedin.com/in/laurazfu/Key Episode HighlightsCulinary Discipline in Sales: Applying the rigor of Michelin-star kitchens to create repeatable, high-quality sales processes.Enablement as a System: Why sales success requires breaking down silos between product, marketing, and sales leadership.Augmenting vs. Replacing: Using AI for research and summarization while keeping human judgment at the center of deal qualification.The Manager's Role in the AI Era: The importance of maintaining a low rep-to-manager ratio for high-impact coaching and nuanced deal oversight.Change Management Strategies: Leading teams through technology adoption by prioritizing transparent communication and experimentation.ConclusionThe conversation with Laura Fu highlights that while AI is fundamentally changing the sales landscape, the core tenets of discipline, consistency, and human empathy remain the primary drivers of success. By treating sales enablement as an integrated system rather than a one-off program, organizations can harness AI to eliminate "busy work" and empower their teams to focus on strategic, high-impact engagement.More from The Thoughtful Entrepreneur

JD Miller, Operating Advisor at Rothschild and Co, joins Warren Zenna to discuss his unconventional career transition into becoming a seasoned Chief Revenue Officer. JD shares how his early experiences in communication and social networks naturally translated into solving complex business problems, eventually leading him to scale multiple high-growth companies across the tech sector.A major challenge for modern revenue leaders is surviving the notoriously short average tenure. JD unpacks why this happens and how a lack of alignment between the board's thesis and the revenue leader's operational approach causes friction. He introduces his one-page plan framework, a critical tool for mapping out strategic assumptions, updating stakeholders, and securing long-term executive alignment.Winning is heavily celebrated in sales, but JD argues that true leverage comes from rigorously analyzing lost deals. He advocates for utilizing independent third parties to conduct post-loss interviews with prospects. This approach bypasses internal biases and uncovers the unfiltered truth about why a deal fell through, providing actionable data to immediately course-correct and refine the wider sales motion.Looking ahead, JD explores how artificial intelligence will reshape revenue generation. While AI excels at data processing and eliminating administrative drudgery, it cannot replicate empathy, trust, or persuasion. The next generation of successful leaders will be those who leverage technological tools for efficiency while doubling down on the distinctly human elements of building deep customer relationships.

In this weeks' Scale Your Sales Podcast episode, my guest is Mirjam Martin. Mirjam Martin has over 15 years of experience in Revenue Operations, encompassing the full spectrum of new business development, upselling and cross-selling, renewals, and marketing reporting. She has previously held positions as a Presales Manager and Lead Generation Manager before founding RevOps Transformation, a Fractional RevOps services & consulting business. Mirjam has played a key role in scaling B2B enterprise SaaS organisations, from a £4 million start-up to multinational public companies. In today's episode of Scale Your Sales podcast, Mirjam brings over 15 years of experience scaling global B2B enterprise SaaS organisations. The conversation explores how a lack of clarity and operational debt such as poor data quality and inefficient processes can hinder performance, and outlines the value of clear definitions, timely RevOps integration, and strategic planning. This episode offers practical guidance for CEOs and revenue leaders on building strong operational foundations and scaling effectively, particularly when introducing new tools and AI. Welcome to Scale Your Sales Podcast, Mirjam Martin.   Timestamps: 00:00 Clarity Is Key to Success 03:39 Clarifying Terms in RevOps 06:29 Clear Sales Stages Drive Success 10:49 Streamlining SaaS Contract Management 16:17 Go-To-Market Engineering Evolution 19:07 RevOps: Governance and Empathy 23:49 Manager-Led Change Drives Results 27:05 Address Revenue Leakages Early 31:17 Homework First: AI Needs Strategy 33:04 Validate Process Before Automation   https://www.linkedin.com/in/mirjammartin/   About the Host Janice B Gordon is the award-winning Customer Growth Expert, founder of the Scale Your Sales Framework, and host of the Scale Your Sales Podcast. She helps CEOs, founders and revenue leaders grow sustainable revenue by aligning leadership, sales and customer experience through her North Star Leadership approach. Named one of LinkedIn Sales' Innovating Sales Influencers to Follow and a Top Global Thought Leader on Customer Experience, Janice works with organisations worldwide to rethink how revenue grows. Connect with Janice Book Janice to speak at your next sales or leadership event https://janicebgordon.com LinkedIn https://www.linkedin.com/janice-b-gordon/ Instagram https://www.instagram.com/janicebgordon Scale Your Sales Podcast https://scaleyoursales.co.uk/podcast Enjoy the episode? Share your takeaway in the comments and leave a review on Apple Podcasts to help more leaders discover the show.

Text us your thoughts on the episode or the show!Conflict is part of every operation's role, but most people avoid it. However, the best operators learn how to use it to their advantage.In this episode of Ops Cast, Michael Hartmann sits down with Anna Lecat, CEO and Founder of Bridging Global and author of the upcoming book Loving Conflict, to explore why conflict is not something to eliminate, but something to understand and navigate.If you work in Marketing Ops, RevOps, or any cross-functional role, you are constantly operating between teams with different priorities, incentives, and perspectives. The question from this conversation is whether you avoid it or learn how to work through it effectively.Anna brings more than 25 years of experience leading multicultural teams and working across global organizations. She shares practical ways to reframe conflict, build trust, and turn difficult conversations into productive outcomes.Topics covered include• Why conflict naturally shows up in operations roles• The concept of “loving conflict” and what it actually means in practice• How different teams operate with different “languages” and priorities• Why people feel stuck in the middle and how to shift that mindset• How to prepare for difficult conversations with stakeholders or leadership• Common mistakes that escalate conflict instead of resolving it• How strong operators and leaders handle tension differentlyThis episode is not about frameworks or tools. It is one of the most overlooked skills in operations, the ability to solve conflict in a way that builds alignment rather than breaks it.Loving Conflict by Anna Lecat If this conversation feels relatable, Anna's book goes deeper into the ideas discussed in this episode. This offers a practical framework for turning tension into trust, alignment, and stronger relationships across teams. Here's the link to buy the Loving Conflict: https://www.amazon.com/dp/1966629974Be sure to like, share, and subscribe to Ops Cast, and join the conversation at MarketingOps.com.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

Send us Fan MailGuest: Cliff Simon, CEO & Founder of Polaris Ops  --  AI may be everywhere in SaaS right now, but most go-to-market teams still are not ready to operationalize it.In this episode of SaaS Backwards, Ken Lempit talks with Cliff Simon, CEO and founder of Polaris Ops, about what it really takes to make AI useful inside revenue operations. Cliff explains why pressure from boards, CEOs, and private equity firms is pushing companies to adopt AI faster than their systems can support it.They dig into the real blockers to AI readiness, including poor CRM hygiene, undocumented business processes, disconnected data, and weak visibility into the customer lifecycle. Cliff also shares how leading teams are measuring AI impact through time saved, operational leverage, and even revenue contribution from RevOps.The conversation also explores agentic AI in SaaS go-to-market, from lead routing and TAM analysis to signal detection and workflow automation. Along the way, Cliff highlights the security risks, vendor dependencies, and build-versus-buy decisions SaaS leaders need to think through before moving too fast.Key takeaways:Most SaaS GTM teams are being told to use AI before they have the operational foundation to support itAI readiness starts with clean data, documented workflows, and clear success metricsRevOps teams can become revenue contributors when AI is applied strategicallyAgentic AI can improve routing, targeting, and automation, but only with human oversightSaaS leaders need to weigh speed, security, and long-term ownership before deploying AI tools---Stalled pipeline? Lost deals? Diagnose your GTM gaps with a free, actionable checkup. 

The Chief Revenue Officer role has outgrown its origins as a glorified head of sales. In this episode, Warren Zenna sits down with Christopher Semain and Sean Ryan from the Alexander Group to dissect how the CRO position has fundamentally shifted. They explore why modern revenue leaders must move beyond a "growth at all costs" mindset to master cross-functional operations and true portfolio management across the customer lifecycle.A critical point of discussion centers on the shifting metrics of success. While acquiring new logos once dominated the conversation, the focus has now permanently pivoted toward revenue efficiency, customer acquisition costs, and net revenue retention. Christopher and Sean break down why a successful CRO today must be fluent in the language of finance, emphasizing the absolute necessity of a seamless alliance with the CFO.The conversation also addresses the systemic environment required for a CRO to thrive. It is not enough to hire a unicorn candidate; the organization itself must be primed for integration. The guests outline when a company should realistically bring a CRO on board, what founders need to understand about the role's scope, and how revenue operations functions as the crucial backbone connecting marketing, sales, and service.Finally, the episode tackles the immediate impact of AI on the revenue engine. The guests provide a grounded look at how artificial intelligence is moving past basic productivity hacks into agent-driven workflows that directly challenge traditional headcount scaling. Listeners will gain practical insights into how the most effective revenue leaders are utilizing data science to refine targeting and secure profitable growth.

Text us your thoughts on the episode or the show!What happens when an Ops leader thinks like a marketer?In this episode of Ops Cast, Michael Hartmann sits down with Julie Hamada, Chief Operating Officer at Monarch Dentistry, to explore the connection between marketing, operations, and customer experience.Julie's path from marketing into operations shapes how she leads today. She views marketing as promise-making and operations as promise-keeping, and she focuses heavily on retention, customer psychology, and the full journey from first touch to long-term loyalty.This conversation challenges the way many organizations think about growth. It looks at why retention is often overlooked, how operational design directly impacts customer experience, and why some of the most valuable insights come from conversations rather than dashboards.Topics covered include:• The transition from marketing into operations and executive leadership• Why the gap between marketing promises and operational delivery matters• Retention vs acquisition and why most companies get the balance wrong• Designing operations around the full customer or patient journey• How understanding human behavior improves internal leadership• The limits of dashboards and why conversation-driven leadership matters• Practical ways to break down silos between marketing, ops, and frontline teamsIf you're leading or working in Marketing Ops, RevOps, or business operations, this episode offers a different lens on growth. One that starts with the customer experience and works backward into systems and execution.Be sure to like, share, and subscribe to Ops Cast, and join the conversation at MarketingOps.com.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

In today's conversation, former Chief Revenue Officer and private equity operating partner Bob Ranaldi shares why great revenue leaders focus less on static metrics and more on the trends behind them. In this segment, Bob explains why looking at a single month of pipeline or bookings can be misleading, and why CROs and CEOs need to study the progression of key metrics over time. He also breaks down how leading indicators like discovery meetings, pipeline growth, and conversion rates help leaders make better decisions before problems show up in the number. If you're a CRO, founder, or sales leader responsible for forecasting and revenue planning, this segment highlights why data trends, not snapshots, should guide your decisions. Bob Ranaldi is a former Chief Revenue Officer and current operating partner in private equity, where he works with portfolio companies to improve sales performance, leadership alignment, and revenue growth. He brings experience as both an operator and investor, giving him a unique perspective on what boards and CEOs expect from revenue leaders. Connect with Bob: LinkedIn Resources mentioned: The Qualified Sales Leader by John McMahon Get the Force Management framework for building predictable revenue and aligning leadership teams around the metrics that matter:  The Predictable Revenue Framework: Guide for Leaders Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

In this episode, Jeff sits down with Guy Rayer, VP of Revenue Operations at Kontakt.io, to explore how RevOps is evolving in a world of AI, limited TAM, and complex healthcare buying cycles.Guy shares how operating in a concentrated healthcare market, just 300 target health systems representing 80% of the opportunity, fundamentally changes go-to-market strategy. Instead of volume-based outbound, his team leans into depth: account-based execution, persona mapping, proximity strategy, and face-to-face influence at industry events like HIMSS and ViVE.

If you treat AI as just tech or a tool, you're likely missing out on the true strategic benefit to your organization. Many leaders are waiting on IT, governance, or the “right stack” while competitors are already compounding gains through faster execution, better preparation, and tighter alignment. Marcy Stoudt returns to unpack why AI adoption starts with mindset, how productivity gains break without cross-functional integration, and why the next competitive edge will come from leaders who drive curiosity, coaching, and clarity in how their teams actually sell and hire. Marcy Stoudt is Founder of Revel Companies, where she advises revenue leaders on AI adoption, talent strategy, and organizational alignment. With deep experience in executive recruiting and sales leadership, she helps organizations shift from treating AI as a technology decision to embedding it into how work gets done across teams. Connect with Marcy:  LinkedIn Website Get the Force Management framework for building AI-native revenue systems that drive repeatable execution and growth:  The Predictable Revenue Framework: Guide for Leaders Key takeaways from this episode: 04:00 – Why AI adoption breaks when leaders treat it like a tech stack decision instead of changing how work actually gets done 14:17 – What CROs get wrong when they wait on IT to lead AI strategy while competitors move faster 23:00 – The daily discipline that separates leaders who are compounding AI advantage from those falling behind 30:00 – What it really looks like to use AI to create space, reduce noise, and improve how you think 39:40 – Where your real inefficiencies actually live and why your frontline already knows the answer 49:30 – What hiring looks like when every resume sounds perfect and signal gets harder to find 59:15 – Why AI is increasing the value of leadership fundamentals like alignment, coaching, and culture Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

Text us your thoughts on the episode or the show!Why do marketing teams keep adding approvals, processes, and controls… yet still struggle to move faster or perform better?In this episode of Ops Cast, Michael Hartmann sits down with Joe Bockerstette, Partner at Business Enterprise Mapping, to discuss what is really happening inside modern marketing organizations.Joe brings over 30 years of experience helping companies redesign how their business systems function. A former PwC partner and CPG leader, he focuses on mapping entire operational systems to reveal why teams produce the results they do and where friction actually lives.This conversation goes beyond surface-level process optimization. It explores how hidden system design drives delays, why adding more controls often makes problems worse, and how marketing teams can diagnose the root causes behind slow execution and inconsistent outcomes.Topics covered include:• What a “business system” actually means in a marketing context• Why organizations are structured to produce their current results• How approval layers and control mechanisms create bottlenecks• The difference between documenting processes and mapping systems• “Red Clouds” and how they expose operational friction and missed opportunities• Key differences between in-house teams and agency operating models• Practical ways smaller teams can start improving their systems without external helpIf your team feels stuck in cycles of rework, delays, or constant firefighting, this episode offers a clear framework to understand why and what to do about it.Be sure to like, share, and subscribe to Ops Cast, and join the conversation at MarketingOps.com.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

Text us your thoughts on the episode or the show!Social media is changing fast. Platforms are becoming search engines, video continues to dominate, and AI tools are rebuilding how people discover brands and information online.In this episode of Ops Cast, Michael Hartmann speaks with Stephanie Gardner, a freelance social media and marketing strategist who works across B2B, B2C, nonprofits, and small businesses. Stephanie focuses on helping organizations build purposeful social strategies that align with real business outcomes rather than vanity metrics.The conversation explores how social platforms like Instagram and LinkedIn are evolving into discovery engines, why brands need to think in terms of searchable intent instead of hashtags and trends, and how the lines between search, social, and AI-driven discovery are rapidly disappearing.Stephanie also explains why follower counts and engagement can be misleading indicators of success, shares real examples of how smaller but more targeted audiences can drive better results, and discusses why executive visibility and employee amplification are becoming essential trust signals in B2B environments.Topics covered include: • The shift from social media feeds to search-based discovery • How Instagram, LinkedIn, and YouTube are evolving into search engines • Why intent-based visibility matters more than hashtags or trends • The difference between vanity metrics and real business impact • How smaller, targeted audiences can outperform large follower counts • The growing role of executive visibility on LinkedIn • How Marketing Ops teams should think about social, search, and AI togetherIf you work in Marketing Ops, RevOps, or digital marketing strategy, this episode offers a practical look at how discovery behavior is changing and what organizations should start preparing for now.Be sure to like, share, and subscribe to Ops Cast, and join the conversation at MarketingOps.com.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

When the relationship between a CRO and CEO breaks down, the symptoms show up quickly in the forecast, the sales plan, and ultimately the boardroom. Strong revenue organizations avoid that trap by anchoring leadership decisions in shared data, realistic planning, and constant communication. In this replay episode, John Kaplan and John McMahon sit down with former CRO and private equity operating partner Bob Ranaldi to break down what effective CRO leadership looks like from both the operator and investor perspective. The conversation explores how CRO-CEO alignment shapes company performance, why sales efficiency has become a defining metric in private equity environments, and why revenue leaders must take ownership of the forecast from day one. Bob Ranaldi is a former Chief Revenue Officer and current operating partner in private equity, where he works with portfolio companies to improve sales performance, leadership alignment, and revenue growth. He brings experience as both an operator and investor, giving him a unique perspective on what boards and CEOs expect from revenue leaders. Connect with Bob: LinkedIn Resources mentioned: The Qualified Sales Leader by John McMahon Get the Force Management framework for building predictable revenue and aligning leadership teams around the metrics that matter:  The Predictable Revenue Framework: Guide for Leaders Key takeaways from this episode:  00:00 – What strong CRO–CEO alignment actually requires and why frequent communication grounded in shared goals and hard data determines whether the partnership works. 04:30 – Why unrealistic revenue targets quietly create hiring mistakes, missed forecasts, and morale problems long before leadership realizes it. 12:00 – Why looking at a single quarter of metrics can mislead leadership teams and how five-quarter trends reveal the real health of the business. 24:20 – Bob Ranaldi's simple test for whether a CRO is operating with an owner mindset or just protecting their department. 31:00 – What new CROs often get wrong in their first 90 days and why early wins matter more than sweeping changes. 40:00 – A look inside the three groups every CRO inherits in a sales organization and how early wins turn the middle group into champions. 54:00 – What the best CEOs do differently when building leadership teams and why great leaders hire people they can learn from. Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

In this episode, Chris Strom sits down with James Jackson, VP of Revenue Operations at Canva, to discuss how companies should approach sales compensation planning.James shares lessons from his experience leading RevOps and go-to-market strategy at companies like Microsoft, Cisco Meraki, DocuSign, Snowflake, and now Canva. The conversation covers how compensation plans should reflect company strategy, how different sales roles' comp plans should be structured, and how RevOps leaders can manage comp planning across sales, finance, and leadership.They also discuss common comp plan mistakes, when to make mid-year adjustments, and how to align incentives across account executives, BDRs, and customer success teams.If you work in RevOps, sales operations, or go-to-market leadership, this episode provides a practical look at how compensation planning works inside high-growth companies.Topics covered:How sales compensation should reflect company strategyStructuring comp plans for AEs, BDRs, and CSMsQuota design and attainment expectationsAligning sales, finance, and RevOps on comp planningWhat to do if you need to adjust comp plans mid-yearUsing SPIFFs vs. redesigning comp plansLessons from companies going through different growth velocitiesSubscribe for more conversations on revenue operations, go-to-market strategy, and scaling sales teams.

Text us your thoughts on the episode or the show!Many Marketing Ops professionals eventually hit a ceiling. The work is important, the systems are running, but the influence over the broader go-to-market strategy remains limited.In this episode of Ops Cast, Michael Hartmann speaks with Jackson Fisher about what it takes to move beyond execution and step into a more strategic role inside the business. Jackson recently completed ten years at the American Hospital Association, where he began in Marketing Operations and later moved into Product Development. As an early member of the MarketingOps.com community and part of the Founding 100, Jackson shares how his operations background helped him transition into a role focused on pipeline structure, revenue performance, and product strategy.The conversation explores how operators can translate their skills into business impact by connecting marketing activity to pipeline, pricing, and financial outcomes. Jackson also explains what it looks like to introduce pipeline discipline in organizations that lack a clear revenue structure and how Marketing Ops professionals can learn to communicate in the language of finance and revenue leadership.Topics covered include: • Recognizing when you have hit the Marketing Ops ceiling • Translating Marketing Ops skills into broader business impact • Building pipeline discipline in organizations without clear revenue structures • Connecting marketing activity to pricing, Salesforce data, and revenue outcomes • Creating strategic impact with a lean tech stack • Moving from order-taker to trusted GTM partner • Preparing for leadership roles in Revenue Operations and GTM strategyIf you are a Marketing Ops professional thinking about the next phase of your career, this episode offers practical insight into how operators can expand their influence beyond campaign execution.Be sure to subscribe, like, and share Ops Cast, and join the conversation at MarketingOps.com.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

In today's minisode, AI pioneer and enterprise sales leader Amanda Kahlow shares why intent data as we know it is dying – and what replaces it. Amanda is the founder and CEO of 1mind. In this segment, she discusses how SI  “superhumans” can operate inside live deals with access to every document and data point, and why the future of go-to-market may move toward agent-to-agent negotiation… with humans stepping in only for the final mile. If you're a CRO rethinking your funnel, a sales leader questioning the future of the SDR role, or an operator trying to understand how AI fits into active pipeline management, this episode is for you. Amanda Kahlow is the Founder and CEO of 1mind and the Founder of Sixth Sense. She is a multi time enterprise founder building AI systems designed to transform the full go-to-market lifecycle. Connect with Amanda: LinkedIn 1mind Get the Force Management guide to adapting your go-to-market execution for the AI age: The Predictable Revenue Framework: Guide for Leaders Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

This week, Simon Daniels, now Principal Consultant, B2B Customer Growth at Accenture Song, is in the studio to share 5 f'in' tips for getting your Revenue Operations rocking, which include: Making the business case Aligning with business goals, outcomes, and stakeholders Customer focus Building on 4 key foundations Proving value and scaling what works Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar, for a classic cocktail and a chat, and Robert unveils his new Audience Trust Index research that he is publsihing on the Content Marketing Institute blog.  If you have any comments or thoughts on this topic, we would love to hear them! Enjoy! — The Links The people: Ian Truscott on LinkedIn  Simon Daniels on LinkedIn  Robert Rose on LinkedIn Mentioned this week: What's Broken in GTM and How to Fix It (podcast) B2B Customer Growth | Accenture Song Measuring Content Marketing in the AI Age, Part 1: The Audience Trust Index Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Let It Grow - Eric Claptoon Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

Clark Dixon, VP of Revenue Operations at EverDriven, joins the show to discuss how revenue architecture creates clarity, alignment, and focus across go-to-market teams.EverDriven is a mission-driven company providing modern transportation solutions for K–12 students with unique needs, including those experiencing homelessness or requiring specialised support. Clark shares how the bowtie data model became a powerful unifying framework in his previous roles, transforming disconnected funnels into a single, measurable revenue system.

Amanda Kahlow joins Revenue Builders to unpack what happens when AI stops assisting go-to-market teams and starts replacing entire functions. Drawing on her experience founding SixthSense and now leading 1mind, she explains how technology originally built for Alzheimer's caregivers evolved into AI “superhumans” capable of running demos, qualifying buyers, building business cases, and onboarding customers. The conversation gets real about some of the uncomfortable questions facing sales today: what happens to SDRs, how the AE role changes, why traditional handoffs between Sales, Marketing, and Customer Success break down, and what “the final mile” of human selling really looks like. For revenue leaders, the bigger question isn't whether AI will impact go-to-market… it's how quickly org design, skill sets, and accountability models need to adapt. Amanda Kahlow is the Founder and CEO of 1mind and the Founder of Sixth Sense. She is a multi time enterprise founder building AI systems designed to transform the full go-to-market lifecycle. Connect with Amanda: LinkedIn 1mind Get the Force Management guide to adapting your go-to-market execution for the AI age: The Predictable Revenue Framework: Guide for Leaders Key takeaways from this episode:  00:00 – How tech built for Alzheimer's caregivers evolved into AI that can qualify buyers, run demos, and move deals forward. 05:09 – What Amanda really means by a “superhuman”, and why it's far beyond an AI SDR bolted onto your website. 06:27 – Why buyers are increasingly more comfortable with AI than humans in early-stage conversations, and what that does to traditional sales handoffs. 16:48 – How automated knowledge ingestion and system integrations are collapsing AI onboarding timelines from ~4 months to ~4 weeks. 30:23 – The GTM shakeup: SDRs disappear, AEs become strategic operators, and humans remain for one thing only… the “final mile.” 46:36 – The ultimate question: can AI replace high-cost revenue roles profitably? And what happens to trust, security, and data ownership in regulated industries? Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

How do you grow faster while creating fewer opportunities? Alex Kusters explains how Impact Networking redefined its ICP, built a formulaic targeting model, and embraced signal-based selling to drive 114% growth in net-new logos. A masterclass in modern RevOps, mid-market positioning, and building systems people actually want to use.

This episode is brought to you by B2B Better. Ross helps businesses prove that their marketing is driving revenue — and that's exactly the problem we help B2B service businesses solve with video-first podcasts. We build content systems that don't just generate attention, they generate pipeline your sales team can actually point to. Visit b2bbetter.com to see how we do it differently. Your thought leadership campaign is running. People are watching, listening, and engaging — but when your CFO asks if it's actually driving revenue, you've got nothing to say. In this episode of Pipe Dream, host Jason Bradwell sits down with Ross Breckenridge, Managing Director of Breckenridge and HubSpot Platinum Partner, to tackle the attribution problem that almost every B2B marketing team has but nobody wants to admit. Ross's core point is clear: this isn't a marketing problem. It's a business problem. Until your marketing, sales, and customer success teams are operating from a single unified strategy and a single tech stack, you'll never get the visibility you need. The conversation starts where Ross always starts with clients: customer journey mapping. Before you touch an attribution model, you need to understand where each content asset sits in the buying process — lead gen, nurture, sales enablement, or renewals. Most companies skip this step and end up measuring the wrong things entirely. From there, Ross unpacks the dark funnel and explains why the HubSpot Campaigns tool is the home of the marketer's attribution reporting. Bundle your content assets into one campaign, track who was created as a new contact and who was simply influenced along the way, and map that all the way through to closed-won revenue — including renewals that happen two years after someone first engaged. But none of it works if sales is living in a different system. The connection between content and revenue only becomes visible when marketing, sales, and customer success are using the same tools and held to the same SLAs. One client found that leaving a lead for more than 48 hours dropped their conversation rate from 70% to 20%. That kind of clarity only exists when everyone is looking at the same data. If you're tired of defending your content budget with correlation and vibes, this episode gives you the framework to fix it for good. Chapter Markers 00:00 - Introduction: Ross Breckenridge and Breckenridge Agency 02:00 - HubSpot onboarding, integrations, and the RevOps focus 04:00 - Is attribution a tools problem, a strategy problem, or the wrong metrics? 05:00 - Customer journey mapping as the foundation of all attribution 06:00 - Picking one attribution model and staying consistent 08:00 - The dark funnel: what it is and how HubSpot brings it to light 10:00 - Content-sourced vs content-influenced pipeline: the key difference 11:00 - The HubSpot Campaigns tool as the marketer's attribution home 13:00 - Connecting content consumption to leads, deals, and closed revenue 15:00 - Why attribution is a business problem, not a marketing problem 16:00 - Building the business case to get sales and CS on the same page 17:00 - SLAs, shared accountability, and the 48-hour lead follow-up rule 19:00 - Working in silos vs being more than the sum of your parts 21:00 - AI, buyer research, and why being genuinely helpful never changes 23:00 - Where to find Ross and learn more about Breckenridge Useful Links Connect with Jason Bradwell on LinkedIn Connect with Ross Breckenridge on LinkedIn Visit Breckenridge — HubSpot Platinum Partner and RevOps specialists Email Ross directly at ross@breckenridgeagency.com Explore the HubSpot Campaigns tool for attribution reporting Explore B2B Better website and the Pipe Dream podcast

Predictable revenue doesn't come from a better forecast; it comes from better habits. If you are tired of searching for new tools while ignoring the daily disciplines that actually drive growth, this conversation is for you. Knownwell's Courtney Baker joins David DeWolf and Mohan Rao to move Revenue Operations from theory to the calendar. They break down the specific "battle rhythms"—like weekly portfolio triage and monthly capacity reviews—that move your team from reactive scrambling to proactive, data-driven execution. We also share the second half of Pete Buer's conversation with NYU Professor Dr. Vasant Dhar, who explains his "Trust Heat Map" and why the high variability of Large Language Models remains a major hurdle for business adoption. All of that PLUS, Pete also steps in to dissect Deloitte's controversial decision to replace traditional job titles with alphanumeric codes, a clear signal that AI is collapsing the traditional consulting pyramid. Watch the full episode on YouTube: https://youtu.be/MXUfRnq1ylk  Register for our 2/25 webinar on RevOps for the Full Client Lifecycle: Knownwell.com/revops