Podcasts about Salesforce Marketing Cloud

What if the path to entrepreneurial success for women didn't have to be so lonely—or so uphill? In this episode of The Angel Next Door Podcast, host Marcia Dawood sits down with Melissa Wallace, a marketing veteran whose journey spans a $750 million tech exit, hands-on mentorship, and now, leading the first Femtech venture studio dedicated to female founders.Melissa shares her fascinating career evolution, from the high-octane world of startup acquisitions to co-founding Fierce Foundry, a unique venture studio that partners with women at every step of the startup journey. She explains how this studio model—offering co-founding, expert resources, and founder development—directly addresses the hurdles women face in raising money, scaling, and achieving meaningful exits.This episode is a must-listen for anyone passionate about gender equity in tech and entrepreneurship. You'll gain fresh insights into new funding models, innovative support networks, and hear about real-world tools that are empowering more women to launch, grow, and lead successful companies. To get the latest from Melissa Wallace, you can follow her below!https://www.linkedin.com/in/melissahudsonwallace/https://www.thefiercefoundry.com/ Sign up for Marcia's newsletter to receive tips and the latest on Angel Investing!Website: www.marciadawood.comLearn more about the documentary Show Her the Money: www.showherthemoneymovie.comAnd don't forget to follow us wherever you are!Apple Podcasts: https://pod.link/1586445642.appleSpotify: https://pod.link/1586445642.spotifyLinkedIn: https://www.linkedin.com/company/angel-next-door-podcast/Instagram: https://www.instagram.com/theangelnextdoorpodcast/TikTok: https://www.tiktok.com/@marciadawood 

Summary Jean Marie Richardson, CEO of iFolio, discusses the challenges faced by sales teams in today's digital age and the importance of appreciating their hard work. She explains how iFolio helps sales leaders tell their story and influence buyers with personalized, real-time analytics. Jean Marie shares her journey of building iFolio, including funding the company and acquiring clients. She also highlights the competition in the market and the value of enabling sales teams with effective marketing content. Jean Marie Richardson, CEO of iFOLIO, discusses the importance of engaging with customers early on and leveraging content to build relationships. She emphasizes the need for personalized and targeted outreach, focusing on customers and prospects that have already been met with. Richardson also highlights the value of personal branding for sellers and the role of thought leadership in building trust and attracting buyers. She shares her thoughts on the future of AI in sales and the importance of legacy and problem-solving in defining success. Takeaways Sales teams work hard and deserve appreciation for their efforts. The digital age has made it more challenging for sales teams to break through the noise and engage buyers. iFolio helps sales leaders tell their story and influence buyers with personalized, real-time analytics. Building a company requires funding, perseverance, and acquiring paying customers. iFolio competes with companies like Salesforce Marketing Cloud and Seismic, offering more flexibility and higher utilization rates. Timing and understanding buying seasons are crucial in sales. Enabling sales teams with effective marketing content is essential for success. Engage with customers early on and provide them with targeted content to build relationships and move them through the sales funnel more quickly. Focus on customers and prospects that have already been met with, leveraging personal connections and follow-ups to drive sales. Personal branding is crucial for sellers, as it builds trust and establishes thought leadership in the industry. AI has the potential to make work easier for sellers, freeing up time for higher-value tasks and providing valuable sales intelligence. Success is defined differently for each individual, but it often involves leaving a legacy, solving meaningful problems, and prioritizing personal relationships. Chapters 00:00 Introduction and Appreciating Sales Teams 02:23 Challenges in the Digital Age 05:04 Enabling Sales Leaders with Personalized Content and Real-Time Analytics 10:35 The Importance of Timing and Buying Seasons in Sales 28:02 Engaging Customers and Moving Them Through the Funnel 31:09 The Importance of Content and Personal Branding 36:13 Thought Leadership and Trust in Sales 38:36 The Impact of AI in Sales 47:15 Defining Success: Legacy, Problem-Solving, and Personal Relationships

Neste vídeo, vamos explorar as últimas tendências e estratégias de marketing para 2024 com as especialistas da Salesforce, Isabela Micali e Leticia Oliveira Costa. Da importância dos dados na personalização ao impacto da inteligência artificial, descubra insights valiosos sobre a integração de canais de marketing e a conformidade com a LGPD no Brasil!

Ever wondered how to strike the perfect balance between pushing for workplace innovation and respecting the status quo? Join us, Josh Matthews, alongside the insightful Fred Cadena and Peter Gansa, as we navigate this tightrope and more in our latest Salesforce Career Show. We're exchanging holiday stories, dissecting AI fatigue, and revealing how golden tickets of communication can transform your meetings from time-wasters to productivity powerhouses – all live and unfiltered in an 'ask us anything' format that's as unpredictable as it is enlightening.Hold onto your Dreamforce badges; we're not just swapping conference war stories but offering real, actionable advice on how to reap the benefits of Salesforce events, whether you're a seasoned attendee or it's your first rodeo. From intimate Dreamin' conferences to the grandeur of Dreamforce, learn how to cultivate connections and carve a niche as a speaker. Plus, we'll explore the Salesforce Marketing Cloud's goldmine of opportunities and why passion might just be your most lucrative asset.Cap off the mind-meld with a candid look at the future of careers in the age of AI – will MBAs or engineers rule the roost? We're pulling back the curtain on this debate and touching on how personal growth, like mastering the art of sleep, can supercharge your career trajectory. Rest easy; Vanessa will be back next episode, but until then, let us fill your earbuds with the latest Salesforce wisdom that's sure to spark your next breakthrough.

It's easy to get distracted by the trends, new platforms, and brands that are social media stars in their own right. But how do you create a strategy that's right for your brand? This episode of Social Pros with Mariya Spektor, Director of Content, Social Media at Social Chain, has some tips you won't want to miss.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   It should go without saying. Social media is all about the people, and yet if your social media strategy is caught up in trying to go viral or become the next Wendy's, you might not get the results you hope for.  In this episode, we spoke with Mariya Spektor, who is the Director of Content for Social Media at Social Chain. We chat about the importance of building a community and how there's often a disconnect for brands who are going about social the wrong way.   For Mariya, she sees a lot of brands practicing “savage social” (think Wendy's and Ryanair) when it doesn't match their brand tone. Instead, Mariya shares some tips on building a strategy that puts people first.  We also discuss different platforms and whether Threads is the next Twitter rival, how some brands are monetizing TikTok content, and why there's a compromise to be made between speed and creativity.   In This Episode:  00:00 - Introduction  03:36 – Why community is so important in social media  06:30 – Why some brands face a community disconnect   08:32 – Which brands get “savage social” right  15:31 – How brands can set themselves up for success  20:44 – Mariya's experiences of TikTok shopping   26:00 – Predictions on the future of Threads   30:20 – The challenge of keeping up with different social media platforms   32:16 – Speed vs. creativity – which matters most?  35:48 – Staying on trend in social media  38:03 – The big two questions  Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle    Visit SocialPros.com for more insights from your favorite social media marketers. 

    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   So many teams work with creators to amplify their brand on social. But how do you build strong, fruitful relationships with the right partners?  Taylor Speer, Manager of Global Social Media at Shiseido, joins this episode of Social Pros to share her thoughts.  Taylor discusses how creators help Shiseido compete with celebrity-backed brands, the best ways to build authentic partnerships and why it's more crucial than ever to keep diversity and representation front of mind.  Plus, she tells us why Microsoft Excel is her tool of choice and the one biggest mistake you can make as a social pro.  In This Episode:  0:00 – Introduction  4:44 – How Shiseido cut through the noise on social  7:33 – How creator relationships have changed  11:15 – The benefits of fostering strong creator partnerships  14:40 – Diversity and representation at Shiseido  20:44 – Networking with influencers  23:41 – Planning social content  31:05 – What keeps Taylor organized  36:34 – Taylor's final two  40:25 - Outro  Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Connect with Taylor on LinkedIn  Follow Taylor on Instagram  Visit Taylor's website  Visit SocialPros.com for more insights from your favorite social media marketers. 

Selling is the primary motivator for a lot of people on social media. Some people do it really well, others are a little less polished. But it's safe to say that a lot of people aren't pros at social selling.   Timothy Hughes, on the other hand, is a social selling master who joins Social Pros to share his wisdom, advice, and thoughts on selling on social media today.   Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   Timothy Hughes, CEO and Co-Founder of DLA ignite, plus the author of Social Selling: Techniques to Influence Buyers and Changemakers, joins Social Pros to talk about the art of social selling.   For Timothy, social selling is not a new or “future state.” If you're not already doing it, you're already behind. This is something Timothy addressed in his book – which he recently updated with tons more information about how social selling has moved on since.   In this episode, Timothy explains how the world has changed, why conversations are still king on social, how to avoid being outdated, and the best ways to talk to strangers online. We also hear his three top recommendations for those wanting to sell on social. If you're looking to improve your social selling skills, this is one you'll want to tune in for.   In This Episode:  5:09 – Why Timothy decided to revisit his book   7:16 – How starting DLA ignite contributed to the second edition  9:58 – How being ingrained in interruption marketing gives a false view of social selling  10:44 – Social media is for people to be social  12:00 - How to “sell” the idea of social selling to leadership  13:56 – Why cold calling falls behind social selling  16:32 – How the digital world has changed   18:07 – Why some people don't “get” social selling   21:09 – Timothy's definition of social selling   24:13 – How to actually connect with people over social media  25:44 – How you can start expanding your network online  31:28 – The three things Timothy recommends social pros do  33:12 – Why content is always king  37:07 – Timothy's advice for social pros   Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Connect with Timothy on LinkedIn  DLA Ignite LinkedIn  Visit SocialPros.com for more insights from your favorite social media marketers. 

We are delighted to welcome Jonah Berger, Marketing Professor at The Wharton School of The University of Pennsylvania, onto this episode of Social Pros.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   The more you understand the words you use, the more you can increase the impact of your social content. But how can you change up your language choices to resonate better with your audience?  Jonah Berger, Marketing Professor at The Wharton School of The University of Pennsylvania and repeat Social Pros guest, joins the show to share his thoughts.  He reveals the story behind his latest book, ‘Magic Words', how words can build trust, community and influence and why anybody can become a better writer.  Plus, he tells us the hidden benefits of asking questions and why it's essential to understand audience behaviors.   In This Episode:  0:00 – Introduction  5:25 – Jonah describes his new book  7:11 – Why did he write this book?  9:56 – Understanding the impact of magic words  13:00 – What language does  15:03 – Identity and agency  20:58 – Defining ‘magic words'  23:49 – Jonah's favorite category in his framework  30:21 – Asking the right questions  34:08 – Using magic words to approach challenging topics  37:36 – Jonah's final two  39:56 – Outro   Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Visit Jonah's website  Connect with Jonah on LinkedIn  Follow Jonah on Twitter  Buy Jonah's book, ‘Magic Words' on Amazon  Register for Jonah's SPEACC framework  Previous episodes featuring Jonah Berger  Contagion, Social Media, and Why Things Catch On (2013)  How Influence Can Make or Break Your Brand (2016)  Psychology Shows Why Social Media Often Fails (2020)    Visit SocialPros.com for more insights from your favorite social media marketers. 

  We're thrilled to be joined by Alyssa Bonanno, Chief Creative Officer and founder of Better Half, on this episode of Social Pros.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   Better Half help household names like Netflix, Nike and Disney succeed on social by fuelling audience participation, engagement and fandom.  Their Chief Creative Officer and founder, Alyssa Bonanno, joins this episode of Social Pros to share their secrets.  Alyssa explains how her small-but-mighty team thrives, the benefits of intentional hiring and how she manages consistent social output for established brands.  Plus, she tells us how she built her team, dives into Better Half's own strategy and shares why, if you can, you should take big swings on social.  In This Episode:  0:00 – Introduction  3:43 – An introduction to Better Half  5:58 – Excelling for big clients in a boutique agency  8:38 – Sustaining community engagement with Netflix  11:56 – Matching Netflix's identity on social  14:24 – Operating in the niche vs mainstream  17:19 – Intentional hiring  21:58 – Alyssa's team structure decisions  27:40 – How Better Half showcase their culture  30:45 – Better Half's use of Substack  32:15 – Where to find Alyssa and Better Half   35:20 – Alyssa answers the Final Two  40:16 – Outro   Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Alyssa's website  Follow Alyssa on LinkedIn  Follow Alyssa on Instagram  Better Half website  Follow Better Half on LinkedIn  Follow Better Half on Instagram    Visit SocialPros.com for more insights from your favorite social media marketers. 

We're delighted to welcome Janay Smith, Director of Social at SHADOW, onto this episode of the Social Pros podcast.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   A variety of opinions, fresh ideas and different perspectives is so important in a team of social pros… which is why we were so inspired by how our guest on this episode manages her team and cultivates success.   Janay Smith, Director of Social at SHADOW, joins us to talk about her career so far, top tips for multitasking and coping with burnout, plus how to attain and recognize success in this fast-paced social environment.  She also reveals why community is at the root of all good social and that now is the time to relinquish control!  In This Episode:  0:00 – Introduction  5:22 – Introducing Janay and Shadow  7:48 – How Shadow navigate clients through social  11:31 – How she approaches staffing  15:24 – Dealing with burnout  18:18 – Biggest trends on social  20:54 – Recognizing success with staff  24:04 – Indicating success  25:23 – Launching Sunbum's TikTok  31:01 – Exploring Shadow's social  35:29 – Janay's final two  39:56 – Outro   Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Follow Janay on LinkedIn  Shadow  Follow Shadow on Instagram  Follow Shadow on Twitter    Visit SocialPros.com for more insights from your favorite social media marketers. 

On this episode of Social Pros, we are delighted to be joined by Tiffany Yu, the CEO and founder of Diversability.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   This episode of Social Pros is truly inspirational!  Our guest has used highly-challenging personal events to create something remarkable.   Tiffany Yu, CEO and founder of Diversability, joins this episode of Social Pros.  Tiffany shares her inspirational story of grief and coming to terms with disability. She talks about how she created positives from obstacles in order to build Diversability and how she invites social pros to support the #AntiAbleism movement.  In This Episode:  0:00 – Introduction  5:34 – Introducing Tiffany  6:06 – Tiffany's story  10:18 – When she first shared her story  20:39 – Leveraging LinkedIn  27:36 – Her #AntiAbleism video series  34:38 – Tiffany's (soon to be published) book  44:16 – The final two  46:54 – Outro   Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Diversability  Tiffany's website  Follow Tiffany on Twitter  Follow Tiffany on Instagram  Follow Tiffany on LinkedIn  Visit SocialPros.com for more insights from your favorite social media marketers.

We are delighted to welcome Andrew Foxwell, Co-Founder of Foxwell Digital, onto this episode of Social Pros.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   Need a paid social refresher?  The landscape is always changing and it's easy to get impatient for the big results. But this week's guest provides an in-depth look at leveraging paid social and staying on top of platform changes to work towards long-term success.  In this episode, we are joined by Foxwell Digital Co-Founder, Andrew Foxwell.  Andrew explains how to become a better marketer and looks at common misconceptions around paid social. Plus, he tells us how to navigate the constant changes and set yourself up for success by avoiding being beholden to social platforms!  A super-insightful episode for any social pro.  In This Episode:  0:00 - Introduction  4:45 – What Andrew is up to  8:16 – Data best practices  17:12 – Misconceptions around paid social  23:30 – Identifying progress  27:46 – Setting up for long-term success (and breaking free from platform changes)  35:57 – Data protection vs needing that data  45:11 – Andrew's final two  47:52 – Outro   Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Foxwell Digital  Foxwell Digital Memberships  Follow Andrew on LinkedIn  Follow Andrew on Twitter  Visit SocialPros.com for more insights from your favorite social media marketers. 

Adam Brown is The Founder and President of Sircle Media, a Social Media Strategy Firm based in New York City. He has worked in and around digital marketing since 1999 and has held various positions on both the client and vendor sides. This has given him tremendous insight into how these relationships work best, which has allowed him to develop a keen understanding of what businesses really need. He takes this expertise and knowledge and applies it to his clients each day.At Sircle, he works with CPG, Beverage, and Spirits brands to help them navigate their social media strategies and execution. The Internet is a constantly evolving medium that is nearly impossible to keep up with, especially while trying to run a business. Adam and Sircle Media help clients do both simultaneously.Adam's writing has been featured on websites such as Social Media Today and The Salesforce Marketing Cloud and he regularly teaches classes on Social Media in New York City. He is a proud NYC native and lives there with his wife and two teenage daughters.Broadcasted LIVE on LinkedIn, Co-Hosts Alex Bayer (Genius Juice) and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what's going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show!

We're thrilled to welcome Brittany Garlin, Head of Marketing at Vista Social, on this episode of Social Pros.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   Consumers are super savvy nowadays. They don't want convoluted, in-your-face marketing. They want something personal, down-to-earth and relatable…and this week's guest keeps that front of mind.  Brittany Garlin, Head of Marketing at Vista Social, joins this episode of the podcast.   She explains Vista's recipe for marketing to marketers, how they keep things human, authentic and relatable and how they've been using ChatGPT.  Brittany also discusses mental health and burnout on social, defining success and why we social pros need to stay adaptable.  In This Episode:  0:00 – Introduction  5:06 – What does Vista Social do?  9:11 – TikTok as a search engine  9:50 – Getting in the trenches with clients  11:16 – Being on camera  13:20 – Finding the right voice  14:56 – Using ChatGPT  25:08 – Staying authentic and human with AI  29:06 – Discussing mental health on social  32:44 – Measuring success/decisions on channels  34:15 – Where to follow Vista Social and Brittany  35:03 – Final two  37:22 – Outro   Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Vista Social  Vista Social on Twitter  Vista Social on Instagram  Vista Social on TikTok  Follow Brittany on LinkedIn  Follow Brittany on Instagram  Visit SocialPros.com for more insights from your favorite social media marketers. 

We're thrilled to welcome Allen Weiss, CEO & Founder of MarketingProfs, on Social Pros this week for a masterclass in mental health and mindfulness.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   As social pros, we've all dealt with stress, burnout and anxiety…(gee, it's probably a daily occurrence!)  But it's so crucial we remember to take care of our minds and our souls and prioritize our mental health.  On this episode of Social Pros, we are joined by Allen Weiss, CEO & Founder of MarketingProfs.  Allen joins the show to discuss the benefits of mindfulness and meditation, why self-care is so important and how social pros can integrate mental health into their working routines.  Plus, Allen shares top tips on when and how to meditate, and plenty of other actionable advice.  We can think of so many times we'd have benefitted from taking a few moments to meditate at work – and we're sure you can to!  Save and come back to this one in times of stress!  In This Episode:  0:00 – Introduction  4:44 – Time to introduce Allen  9:04 – His involvement in marketing, mental health and teaching  12:20 – How meditation changed his life  13:19 – How trauma impacted his mental health  15:46 – What is mindfulness?  20:13 – How long is long enough?  23:06 – Do you need to use an app/prompt?  25:30 – Taking a breath!  29:45 – How social media employers can implement mindfulness  35:12 – Allen's class  37:30 – Advice for social pros  38:17 – Outro   Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Be notified of Allen's class  Follow Allen on LinkedIn  Follow Allen on Twitter  Visit SocialPros.com for more insights from your favorite social media marketers. 

Canva has revolutionized design capabilities for brands of all sizes. But what goes into the social strategy that fuels their success?  We are delighted to be joined by Jacky Barker, Social Lead at Canva, on this episode of Social Pros.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   Canva is everyone's best friend! It's a smart visual communications platform helping social pros with marketing, presentations, branding and so much more. Plus, it features a ton of useful features and templates for you to get started with ease.   As our guest likes to say, it's “the full shebang”!  But what are the secrets behind their rise and how does their social media strategy support their success?  On this episode, Jacky Barker, Canva's Social Lead, explains how community and culture are super important to help keep the brand in the spotlight.  She takes us through her day-to-day responsibilities, how she identifies target audiences and demographics, how her and her team leverage Pinterest and TikTok and so much more.  This is packed full of expert advice and top tips and tricks for any social pro!  In This Episode:  0:00 - Introduction  4:14 – Explaining Canva  5:04 – Jacky's day-to-day  7:46 – Acting on cultural cues  9:09 – The boom of TikTok  11:09 – Engaging with Canva's community  13:24 – Canva's target audience  19:05 – Canva changing their messaging  22:20 – How Jacky and Canva leverage Pinterest  27:08 – Determining the next steps for Canva's social  31:41 – Jacky's parting advice for social pros  Resources  Get the new State of Marketing report for free from Salesforce  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Canva  Canva on Pinterest  Follow Canva on Twitter  Follow Jacky Barker on LinkedIn  Follow Jacky Barker on Twitter  Visit SocialPros.com for more insights from your favorite social media marketers. 

For marketing teams to succeed, there needs to be a companywide consensus and understanding. This requires active communication and education across teams to ensure all departments not only understand the end goals, but the roles each team play in getting there. Shamir Duverseau, Co-Founder of Smart Panda Labs, shares his thoughts on how his company helps organizations balance data and know-how to achieve unique digital outcomes.Tune in to learn:(02:18) The origins of Smart Panda Labs(09:33) Shamir's perspective on actionable data(13:05) The biggest disconnects between marketing and IT(20:26) Key advice for CMOsMentions:09:39 Shamir's SiteSpect Article - https://www.sitespect.com/use-customer-data-to-improve-the-digital-customer-experience/15:54 Google Analytics15:55 Adobe AnalyticsMarketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access

Evolving your company's approach to marketing and customer experience is required to stay ahead of the competition, even for the most established pillars of business. In this episode, Lauren Gerstner, Head of Marketing, MassMutual Financial Advisors, details how the centuries-old institution continues to adapt to meet changing expectations while maintaining the authority and customer trust it has established over 171 years.Tune in to learn:(10:18) Opportunities from MassMutual's partnerships, including the Boston Red Sox(16:00) How advisors need to engage with marketing(18:57) How Lauren views artificial intelligence for driving growth(22:01) MassMutual's unique “Awkward Silence” campaignMentions:1:45 Northwestern Mutual - https://www.northwesternmutual.com1:46 H&R Block - https://www.hrblock.com/home/1:47 HP https://en.wikipedia.org/wiki/HP_Inc.1:51 New York Life - https://en.wikipedia.org/wiki/New_York_Life_Insurance_Company18:37 Chat GPT - https://en.wikipedia.org/wiki/ChatGPT20:52 REGBI (Regulation best Interest) - https://www.finra.org/article/regulation-best-interest-%28reg-bi%29-overviewMarketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

For many companies, social media is a promotional or research tool, and is typically given to young team members to handle. But considering social often represents a customer's first touchpoint for brand awareness, recognition, and sentiment, it deserves a more prominent place in the workflow. Hear Shiraz Siddiqui, former Global Social Lead at Twitter, explain how authentic social media engagement can produce invaluable insights for any consumer marketing team.Tune in to learn:Perspectives on changing consumer behaviors (4:14)Doing more with less through social media (12:10)The importance of authenticity in social marketing (26:08)What metrics marketing leaders should be monitoring (29:19)Mentions:5:26 Google / Google Plus5:46 Vine7:37 Wendy's13:51 Tweet it into existence22:57 Google Glass23:52 CES24:19 Pokemon Go35:04 Campbell Soup Company EpisodeMarketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

How can marketing leaders inspire their teams? Sarah Acton, CMO of BILL, claims impact comes from learning what drives them, while also diving deep into the company's mission to understand how to improve the customer experience.Tune in to learn how Sarah created a rebrand for BILL in her first year as CMO. Tune in to learn:When Sarah found her love for SMBs (4:40)About Sarah's part in the BILL rebrand (16:01)How to build relationships with other executive leaders (21:49)What Sarah has to say to aspiring marketing leaders (29:21)Mentions:The Smiling FrogRenè Lacerte, CEO of BILLChief | LinkedIn Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

As the data revolution rapidly transforms marketing, does the industry run the risk of losing its altruistic ideals? Jacqueline Woods, CMO of the multi-cloud data platform Teradata, urges marketing leaders to take responsibility for their enormous influence on society. Hear Jacqueline discuss Teradata's strong commitment to diversity, her reverence for authenticity, and why she believes the popular analogy comparing data to “new oil” is somewhat misleading. Tune in to learn:What sets Teradata apart from its competitors (03:55)Teradata's commitment to diversity, equity, and inclusion (10:28)Teradata's partnership with the New York Giants (28:05)The importance of authenticity and embracing one's heritage (30:57)Mentions:Steve McMillan, CEO, Teradata“The Unifying ‘Power of Sports' With Emeka Ofodile, Vice President of Sports Marketing, ESPN” (Marketing Trends podcast; Episode 349)“Teradata Showcases New World of Cloud Analytics at AWS re:Invent 2022” (Teradata press release; November 28, 2022 via Business Wire)Jacqueline's website“The Power of Unity With Jerri DeVard, Founder, Black Executive CMO Alliance” (Marketing Trends podcast; Episode 329)Melissa M. Proctor - Executive Vice President & Chief Marketing Officer, Atlanta HawksMarketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

 In a market focused on revenue and notoriety, how can modern businesses find the right footing to make an impact? Rachel Konrad, Chief Brand Officer at The Production Board, claims that by focusing on the mission that matters, companies can make a positive impact on the world around them. Tune in to hear how Rachel aims to help prepare the next generation of business leaders by pushing to fix the current climate change issue. Tune in to learn:How Rachel approaches companies to build their brand (6:53)What lessons were learned while Rachel worked at Tesla in the company's infancy (15:35)Why Rachel never had an ‘aha' moment about sustainability (22:46)About advice for upcoming business leaders (33:45)Mentions:Morgan Stanley, Alice Milligan EpisodeMolson Coors, Marcelo Pascoa EpisodeCana Beverage MachineDave Friedberg, Founder and CEO of Production BoardThe Climate CorporationMark Washington, Founder and CEO of SupergutSupergutTiny WinsRachel Konrad's LinkedIn BioAl Gore, “Earth in the Balance” Elon MuskBrookings Institute “The Population Bomb” Book By Dr. Paul R. EhrlichNorman BorlaugMarketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

What is the best way to ensure a smooth workflow as a marketing leader? Alice Cherry, Chief Marketing Officer at S&P Global, claims that communication is key when leading marketing teams. Tune in to learn how Alice not only builds healthy relationships with other executives and stakeholders, but also created a brand new company culture throughout S&P Global's merger with IHS Market. Tune in to learn:Why being comfortable with being uncomfortable is part of being a marketer (5:35)How Alice prepared for the IHS Market and S&P Global merger (12:55)What S&P Global did to create a new culture with the merger (19:20)About the Seek and Prosper campaign (27:05)Mentions:Sylvan LearningIHS MarkitDouglas Peterson, President, CEO, S&P GlobalCERAWeekState of Marketing ReportShannon Duffy Episode Seek and Prosper CampaignMarketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Brands that rely on the events industry have had a difficult last couple of years. So, how can they regain traction now that events are making a robust comeback? This is priority number one for Melanie Hellenga, VP of Brand and Performance Marketing at Groupon. Melanie joins us to discuss the creative approaches her team has used to transform the brand and how data is being leveraged to raise “top-of-mind” awareness for the deals and discount platform.Tune in to learn:Melanie's role in Groupon's brand transition (3:33)The role of data in Groupon's marketing (14:56)Melanie's philosophy on balancing growth with velocity (21:34)The story behind Groupon's big game campaign with Rob Gronkowski (31:00)Mentions:Bringing Build-A-Bear Alive in New Ways With Jenn Kretchmar, Chief Digital and Merchandising Officer of Build-A-Bear Workshop (Marketing Trends podcast; Episode 359)FCB Global“Party Like A Player” SweepstakesMarketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

As gym culture evolves, how do companies like Crossfit boost their brand to potential consumers? Keith Knapp, Director of Marketing at Crossfit, strives to build a brand that includes every shape, size, and ability. Keith shares that by relying on their affiliates to help localize advertisements, each community receives specialized marketing and branding. Tune in to the episode to learn how Keith's passion for fitness and community led him to reinvent the Crossfit brand.Tune in to learn:About the foundation of Crossfit's business model (4:24)How Crossfit created a local and personal level of marketing with their customer (18:35)What tools and tech that Keith is using to boost their brand (31:58)Why employee retention is vital for personal success at Crossfit (36:18)Mentions:Keith Knapp on Solomon Hanes Podcast Don Faul, CEO of CrossfitAngela Duckworth's Grit ScaleCrossfit Games on CBS / ESPNDaniel Chaffey, Owner and Operator of Crossfit LouvreSalesforceGary Gains, GM of International Crossfit AffiliatesMarketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

As avenues of consumer interactions advance, what areas should marketers focus on to evolve communication? Pepper Evans, SVP of Marketing at Optum, claims that the next advancement for marketers is to focus on the mobile experience. By improving app capabilities, companies can easily communicate with consumers to provide meaningful connections and drive revenue. Tune in to the episode to hear how Pepper invests in her employees to enhance their experiences which in turn improves customer interactions.Tune in to learn:What Optum does (02:05)About the consumerization of healthcare (10:02)How to balance fast-paced environments as a marketing leader (14:10)About personalizing communication with customers (21:49)Mentions:14:03 Siegel and Gale22:18 LuLuLemon Apparel29:50 Moveable Ink37:00 AYR Apparel Interesting quote if anyone cares: Culture moves at the pace of trust 30:20?Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

What sets a brand apart? Tim Hackbardt, CMO at Del Taco, shares that freshness, speed, and reliability keep Del Taco strides ahead of the competition. Tune in to learn how Del Taco is using AI, reliable customer experiences, and a promise of freshness to set themselves apart in the eyes of the consumer.Tune in to learn:How Del Taco has evolved since Tim returned  (9:39)What Del Taco is using AI for (19:52)Why freshness is so vital to the brand (30:42)About sticker QR code for immediate customer feedback (36:56)Mentions:Fresh Flex - New Del Taco store design“It's official: Jack in the Box Inc. now owns Del Taco” Article by Lisa Jennings for Nation's“Del Taco Introduces Mexican-Style Torta Sandwich Platform Supporting New Better Mex Brand Initiative” Article by Del Taco for Global Newswire“2 For $4.50 Beer Battered Fish Tacos And Epic Crispy Fish & Guac Burrito Made With Samuel Adams Boston Lager Now Available At Del Taco As Part Of 2022 Seafood Menu” Article by G. Ramsey for The Fast Food Post . Del Taco's Partnership with Samuel AdamsDave Burwick, President and CEO of Boston Beer“Del Taco Pours 2 New Purple Pear Poppers” Article by Bob Miller for ChewboomSteve Robinson MT episodeDarin Harris, CEO of Jack-in-the-BoxDel 4 Better (structured philanthropic effort) - based on Maslow's hierarchy of needsMarketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

There are few arenas as competitive and complex as professional sports marketing. In this episode, Melissa Proctor, CMO of the NBA's Atlanta Hawks and State Farm Arena, shares how she continues to achieve by showing up for herself and her teams. With more than 15 years of proven brand strategy expertise, Melissa has found myriad ways to engage and delight the Hawks' devoted fanbase, while reinforcing the organization's deep connection to the city it calls home. Tune in to learn how she continues to build unforgettable experiences for fans, the city's communities, and her employees.Tune in to learn:What skills and attitudes aspiring marketers need for success (9:49)About building a larger community for the Atlanta Hawks (21:05)How the Hawks are honoring MLK's legacy (29:47)Why personalizing the customer experience is vital (36:51)Mentions:Steve Koonin, CEO of Atlanta Hawks“From Ball Girl to CMO” - Melissa Proctor's bookDeloitte's  “A winning strategy for the future of sports streaming” by Pete Giorgio, Jana Arbanas, David Jarvis, and Brooke AuxierTrae Young, Atlanta Hawks GuardProject Future Fan Study“Pro Sports Leagues Are Chasing Gen Z Where It Plays” by Joe Drape and Ken BelsonKim Rometo, CIO of Atlanta Hawks“Creativity Meets Strategy: The Atlanta Hawks' CMO Reveals Her Executive Superpowers” by Alysse Soll - Melissa's interview with WISTMarketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

What's the best way to ensure a brand has a long-lasting effect on consumers? Cheryl Mills Knight, SVP of Brand & Culture at Kendra Scott, shares that she values empowering customers as well as connecting with employees to produce a culture that brings joy to all aspects of commerce. Tune in to hear more about why ensuring employees and customers feel valued can have a ripple effect for a business. Tune in to learn:About the power of “Yes, and…” (15:40)How to treat each customer like family (23:19)Why philanthropy is vital to success (32:44)About doubling down on the customer experience (45:35)Mentions:Nordstrom Neiman Marcus Apparel Disney Oscar de la Renta Apparel Shark Tank Kendra Scott Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

What is the best part of being a marketer? Seth Freeman, VP of Marketing and Communications at BlueLinx shares that he is driven by being able to tell a story through marketing. By relying on a strong team and using the resources around him, Seth explains how he built his role from the ground up. Tune in to the episode to hear more on how to rebrand and ensure employee receive quality experiences. Tune in to learn:How Seth built his role at BlueLinx (16:45)What Seth brought to the ‘Whole New Blue” brand (21:13)About the future of the home buying market (28:53)Why employee experience is necessary for success (33:36)Mentions:Ad Age, Meta's The List Dwight Gibson, BlueLinx CEOCoca-ColaIHGKevin HenryMarketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

What do Balenciaga, McLaren's race team, and CNBC's Mad Money have in common? They've all collaborated with ICE to expand their brands and build exposure for their companies. Tune in to learn from Stephanie Dobbs Brown, CMO at ICE, about how partnerships can benefit building brands to reach wider audiences through creating bold relationships and excellent employee experiences. Tune in to learn:About balancing brand and market (9:39)How to look for high-performance leaders (19:22)What to learn from failures and successes (29:39)How to climb the marketing ladder (39:04)Mentions:ICE's first commercialAndrea Brimmer MT Episode - https://bit.ly/3BW75uxMclaren Race Team, Extreme ECNBC's Mad Money ICE's Partnership with Fashion House Balenciaga Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

With budgets constraining and customer expectations at an all-time high, how can industry leaders rise to overcome today's unique marketing challenges? Shannon Duffy, EVP of Cloud and Industry Marketing at Salesforce, joins us to discuss the latest findings from the company's 8th annual State of Marketing Report, and shares how marketers can leverage Salesforce's cutting-edge technology to gather insights and drive customer satisfaction.Tune in to learn:Shannon's biggest takeaway from Salesforce's State of Marketing Report (02:49)The importance of real-time customer engagement (9:18)About Shannon's Forbes piece on changing customer attitudes (18:38)How Salesforce Genie is revolutionizing marketing (20:32)Mentions:State of Marketing Report, 8th Edition - SalesforcePepper Evans, SVP of Marketing, Optum“Bringing Build-A-Bear Alive in New Ways With Jenn Kretchmar, Chief Digital and Merchandising Officer of Build-A-Bear Workshop” (Marketing Trends podcast; Ep. 359)Salesforce Genie - Turn Data Into Real-Time Customer MagicHumanaL'OréalEinstein Intelligence - SalesforceSalesforce+Salesforce TeamEarth“The Future Of Commerce: How Brands Can Stay Ahead Of The Curve” (Forbes article by Shannon Duffy; February 24, 2022)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

How do brands curate success with customers? Marcelo Pascoa, VP of Marketing at Molson-Coors, claims that being environmentally and emotionally conscious builds a brand that inspires loyalty with consumers. Listen to the episode to hear more about how Marcelo and Molson-Coors make social and environmental efforts to build on their 150 year legacy that connects with customers and creates brand success.  Tune in to learn:What Molson-Coors has to offer (2:07)How Marcelo saw different challenges while working around the globe (8:45)Dealing with cultural nuance in marketing (13:40)About Molson-Coors' campaign with Tide (23:31)Responding to economic headwinds (35:30)Mentions:19:39 The Whopper Detour23:31 Coors Light and Tide Campaign 28:49 - Cannes Lions International Festival of Creativity31:52 - The Art of Branded Entertainment, collection of essays - Marcelo was featured as a co-author 36:40 - Chill-Boards, Coors Light's eco-and-social campaign Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

With data restrictions becoming more prevalent, how can advertisers reach customers without first party data? Melinda Han Williams, Chief Data Scientist at Dstillery, claims that successful advertising can be done without any form of ID. Listen to hear more about AI marketing strategies and reaching consumers through a comfortable privacy setting. Tune in to learn:About Melinda's journey from a career in physics to data science (04:21)How data is losing availability (09:53)Ways to reach customers through Dstillery's ID-free approach (14:24)What trends are emerging in AI marketing (26:30)Mentions:(23:17) Mark Papermaster - https://www.linkedin.com/in/mark-papermaster-66914925/(27:42) Article in Forbes - https://www.forbes.com/sites/stephendiorio/2022/06/06/its-time-for-people-facing-ai/?sh=635c6eb922deMarketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Is it possible that the hottest health drink on the market isn't a green juice or kombucha, but a delicious fizzy soda? Coca-Cola and Pepsi are two of the biggest and most enduring brands of all time, but there's now a healthier alternative that's fizzing up in the soda industry. David Lester is the Co-founder of the healthy beverage company OLIPOP, which makes tasty carbonated drinks and delicious sodas enriched with fiber and prebiotics to help with gut health. On this episode, David explains the science behind the product, and recounts the trying journey he and his co-founder Ben Goodwin went through in order to make OLIPOP the fastest-growing refrigerated beverage in the country.Tune in to learn:The stages of OLIPOP's growth (04:02)The science behind the gut microbiome (11:27)David's thoughts on what makes a strong co-founder relationship (16:56)What David makes of the growing “functional soda” category (22:52)Mentions:Ben Goodwin (Co-founder, OLIPOP)Obi Probiotic Organic SodaJustin SonnenburgMonogram Capital Partners / Jared SteinFloré by Sun GenomicsDiageoSquint ConsultingJoseph Petrosino, Ph.D.Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Despite the industry's phase-out of third-party cookies, the debate continues over how to find the right balance between personalization and privacy in advertising. Rohini Sen, Head of Global Solutions at the advertising technology company Quantcast, suggests that respect for the consumer should always be at the center of the conversation. Tune in to hear how her team is helping clients cut through the complexity in their advertising experience and why she is a champion of consumer choice.Tune in to learn:About Quantcast and Rohini's role there (2:25)When Rohini's interest in data and analytics began (7:44)An early win during Rohini's first year Quantcast (12:55)Rohini's thoughts on cookies and the future of personalization (20:27)Mentions:“Rebranding a Century-old Business with Kevin Warren of UPS” (Business X Factors podcast; Episode 8)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

How do you connect with potential customers before their attention is pulled away? Chris West, CEO of Verbal Identity, contends that “radical brevity” in branding is essential in modern marketing and failure to adapt will be detrimental to business. On this episode, Chris explains the importance of language, succinct writing and aligning your team behind a brand identity. Tune in to learn:The importance of radical brevity (06:08)A good example of radical brevity (14:31)How businesses can prepare their employees for succinct writing (17:01)The importance of aligning your teams through your brand (25:37)Why should companies train their writers? (32:47)Mentions:Strong Language The Fastest, Smartest, Cheapest Marketing Tool You're Not Using (Book by Chris West)RevolutMarketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

One wouldn't think that freeing up workers' time spent on menial tasks so they could focus on more important things would be a hard sell for businesses. But when it comes to adopting automation in the workplace, some companies still need convincing. That's where today's guest comes in. Xuan Liao is the CMO for the Americas region at the automation services company Roboyo. Tune in to hear Xuan's unique journey into marketing, and learn why this self-proclaimed evangelizer of automation is so fired up about getting companies to join the “robo-lution.”Tune in to learn: Roboyo's approach to “evangelizing automation” (02:20)The need for automation education (05:18)The distinction between RPA and Hyper Automation (07:18)The point at which a company engages with Roboyo (10:36)The Banking Industry being behind when it comes to automation (13:02)Xuan's marketing journey (15:42)Xuan's experience being raised in Colombia (18:02)What verticals have been quick to adopt automation (19:28)What Xuan was experiencing when she wrote her article on automation (20:52)Mediums Roboyo utilizes to bring in new clients (23:28)The thought process behind employing organic SEO (25:15)Building rapport with Roboyo clients (27:49)Areas in which clients most need automation (30:58)Insights into Roboyo's marketing team (34:52)Some of Roboyo's notable use cases (37:49)A crucial moment in Xuan's career (39:38)Lightning round, presented with Salesforce (43:12)Mentions:“The Time to Automate is Now” (article by Xuan Liao)“Sapiens: A Brief History of Humankind” (book by Yuval Noah Harari)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Can one marketing team make an impact on a category as time-tested as banking? Andrea Brimmer, Chief Marketing and PR Officer at the digital financial services company Ally, says that all it takes is a bit of bravery. Tune in to hear Andrea discuss her bold approach to the company's rebrand, her team's innovative use of gamification to increase financial literacy, and her strong commitment to elevating diversity and equality through marketing.Tune in to learn:About the gamification strategies at Ally (3:37)The approach used to the rebrand at Ally (27:05)How marketing can be used to promote diversity (33:33)Mentions:“The Unifying ‘Power of Sports' With Emeka Ofodile, Vice President of Sports Marketing, ESPN” (Marketing Trends; Episode 349)Moguls in the Making: An Entrepreneurial CompetitionThurgood Marshall College FundMarketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

As new technologies change the healthcare landscape, how are marketing leaders in the field keeping up? Andrew Greenwood is the Senior Director of Corporate Marketing & Communications at the healthcare management consulting and technology firm ZS. On today's episode, Andrew discusses the unique challenges that the healthcare industry presents and why it is poised for a digital transformation.Tune in to learn:How ZS is helping healthcare companies take the lead in today's digital world (8:35)Challenges of overseeing both marketing and communications (17:40)Data and metrics to prioritize (30:02)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments.

How can marketers navigate “the blessing and the curse” of an overwhelming number of opportunities? Lauren Weinberg, Global Head of Marketing and Communications at Square, discusses her focus on strategic prioritization and burnout prevention. She shares her evolution as a leader over the past five years and provides insights into how the leadership team collaborates.  Tune in to learn:Balancing opportunity with burnout prevention (5:05)How to evolve as a leader (11:30)Balancing function and emotion in campaigns (24:40)Mentions:SoFi StadiumMarketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments 

Amidst headlines about the demise of malls, how can a brand that is steeped in the mall experience continue to thrive? Jenn Kretchmar, Chief Digital and Merchandising Officer of Build-A-Bear Workshop, discusses digital transformation at Build-A-Bear and its record-breaking results. She also dives into her holiday marketing predictions and her team's strategy this year. Tune in to learn:The focus on digital transformation (2:46)Build-A-Bear's bifurcated business model (11:16)Why to have an agnostic view regarding points of customer engagement (18:16)Insights into holiday marketing (37:28)Mentions:Build-A-Bear After DarkAndrea Brimmer, Head of Marketing, Ally FinancialCount your Candles, Pay your AgeBuild-A-Bear EntertainmentHoney Girls (Build a Bear Entertainment Movie)Build-A-Bear RadioMace Security InternationalLindsay Roy, SVP of Consumer Experience and CMO, HallmarkLindsay's Marketing Trends EpisodeBuild-A-Bear FoundationSalesforce Loyalty CloudMarketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

What methodologies should a marketing leader implement during a time of rapid growth? Rebecca Johnston-Gilbert, the Head of Marketing Ops at Postman, has seen the API platform's usership skyrocket from 6 million to more than 20 million people during her three-and-a-half years there. Tune in to hear why, despite the company's tremendous success, she has stuck with tried-and-true marketing fundamentals in her approach.Tune in to learn:Welcome to Marketing Trends (00:00)What Postman is and what Rebecca does there (02:00)Where the Marketing Spark started for Rebecca (03:30)Rebecca's approach to product growth at Postman (04:27)Did Rebecca study product growth models of other companies? (08:44)Marketing to developers (10:55)Strategies for users driving users (16:06)Lessons learned from working with 3 different Founder / developers (17:28)Thoughts on Rebecca's teaching experience (20:33)Rebecca's strategies to avoid marketing burnout (24:15)How is culture at Postman tied to Rebecca's role? (29:44)Rebecca's perspective on marketing during a time of growth (32:10)How did Postman's product lead growth skyrocket? (34:16)What are some exciting things that Rebecca is looking forward to? (38:32)About Postman's innovative approaches to B2B marketing (40:23)Mentions:DropboxRun In Postman Button (Postman feature)“The ‘Death' of the CMO? With Michael Diamond, Academic Director, NYU School of Professional Studies” (Marketing Trends podcast episode)Accenture"The Great Marketing Declutter" (report by Accenture)“API-First World” (a Postman Inc. graphic novel)“The Go-Giver” (book by Bob Burg and John David Mann)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

The healthcare industry is notoriously slow to adopt new marketing trends. But can one organization's innovative approach usher the field into the modern age? Andrew Chang is the VP of Marketing at the multispecialty medical group Summit Health and urgent care provider CityMD, which merged in 2019 to form a combined company that covers a wide range of healthcare needs. Tune in to hear Andrew explain how the organization's unique business model and data-collection strategy are helping unlock the true potential of healthcare marketing.Tune in to learn:How Summit Health is revolutionizing healthcare marketing (9:10) Earning trust from stakeholders (20:00) How some marketing trends are impacting the healthcare industry (30:02)Mentions:“What Can Brown Do For SMBs?” (Marketing Trends interview with Kevin Warren)“Supercharging customer service with AI” (Deloitte article by Andy Haas, Michelle McGuire Christian and Ravouth Keuky)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

What can a CMO at a multinational conglomerate still have to learn about marketing? Milena Oliveira, Senior Vice President and Chief Marketing Officer of the Transportation and Electronics Business Group at 3M, suggests that a marketer's growth does not stop once they earn that CMO title. Tune in to hear Milena describe 3M's global marketing approach and why maintaining a curious mindset has been vital to her success.Tune in to learn:About 3M and Milena's role there (2:20) About 3M's emphasis on R&D and how that affects its marketing (7:25)About the global marketing strategy at 3M (19:38) What Milena is currently learning about marketing in her leadership role (30:07) Mentions:“Season 7. Episode 8: Work Your Way: Milena Oliveira, SVP & CMO, Transportation and Electronics Business Group” (CMO Insights podcast, hosted by Jeff Pedowitz)Vayner3 (Web3 consultancy)Gary Vaynerchuk (Chairman of VaynerX and CEO of VaynerMedia)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

It can be difficult enough for a marketer to raise awareness about a brand, but what about a whole new territory? Tyrone Miller is the former Head of Media at the investment firm Sfermion, which focuses on NFTs — a promising world still being explored. On this episode, Tyrone talks about the potential of the novel NFT market and how his gaming industry experience strengthened the storytelling skills he uses to connect with clients.Tune in to learn:Welcome to Marketing Trends (00:00)About Sfermion and Tyron's role (02:21)Tyrone's perspective on how tech has evolved (05:48)What Tyrone thinks marketing leaders should know about NFTs (10:49)Lessons Tyrone learned working for game companies (14:07)What is Tyrone's approach to storytelling in the NFT investment world? (18:50)In what companies does Sfermion invest? (21:53)Tyrone's thoughts on big brands entering the NFT space (25:01)How can marketers make a human connection in an increasingly digital world? (27:10)Lightning Round, brought to you by Salesforce (29:54)Mentions:"Halo: Combat Evolved" (video game published by Microsoft Game Studios)"Tom Clancy's Splinter Cell" (video game published by Ubisoft)"Call of Duty" (video game published by Activision)"Brothers In Arms: Road to Hill 30" (video game published by Ubisoft)Zima Red (podcast by Andrew Steinwold)"Axie Infinity" (video game published by Sky Mavis)Bored Ape Yacht Club (NFT collection)CryptoPunks (NFT collection)“2022 Global Marketing Trends” (report by Deloitte Insights, section titled “Elevating the hybrid experience”)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

What is the best path forward for a CMO suffering from burnout? On this episode, accomplished marketing leader Kelly Hopping reveals why she chose to take a six-month sabbatical before accepting her current role as Chief Marketing Officer at the backup-as-a-service company HYCU. Tune in to hear what she accomplished during her time away from work and why she believes other CMOs could benefit from taking a well-timed break.Tune in to learn:About Kelly's marketing journey (4:00)About CMO burnout and Kelly's thoughts on the benefits of taking a sabbatical (26:30)About Kelly's time at Harvard (42:25)Mentions:“Competition, Cooperation, and Creative Contention with CTO of AMD, Mark Papermaster” (Business X Factors podcast episode)Dr. Lisa Su (Chair and CEO, AMD)Carla Piñeyro Sublett (Former CMO, Rackspace)“#224 Managing Burnout: An Open Discussion on Balancing Your Career and Mental Health” (DemandGen Radio podcast episode)"Legally Blonde" (movie)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

How should a marketing leader choose which brand to devote their time and talent toward? Alice Milligan has worked for some well-known operations like AT&T, American Express, and Citi before her current role as Chief Marketing Officer at the financial services company Morgan Stanley. On this episode, Alice discusses the values that have guided her extraordinary marketing journey and the fascinating approach she took during her first 90 days as Morgan Stanley's CMO.Tune in to learn:What drew Alice to work at Morgan Stanley (3:20) Alice's philosophy on choosing where to work (16:10) How Alice thinks the marketing landscape has shifted over the years (19:20) About a critical moment in Alice's career (30:20)Mentions:E*TRADE (financial services company acquired by Morgan Stanley)“Marissa Mayer: Stories from Silicon Valley, Stanford, Google, Yahoo, and Lumi Labs” (The Mission Daily podcast episode)“The Unifying ‘Power of Sports' With Emeka Ofodile, Vice President of Sports Marketing, ESPN” (Marketing Trends podcast episode)THE PLAYERS ChampionshipCheyenne Woods (professional golfer)Justin Rose (professional golfer)Leylah Annie Fernandez (professional tennis player)Climate Forward London (The New York Times event presented by Morgan Stanley)“Econ 101: Navigating the Economy” (The Washington Post series sponsored by Morgan Stanley)Miele (appliance company)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

What is the secret to growing a brand? Suresh Raj, the Global Chief Growth Officer at Vice Media Group's creative agency Virtue Worldwide, suggests that keeping a thumb on the pulse of the culture is essential for a company's growth. Tune in to hear how his incredible “boy band” background has prepared him for his current role and for some advice on how to pitch ideas to clients.Tune in to learn:About Suresh's experience in the music industry (2:10) About Virtue Worldwide and what Suresh's role is there (11:50) Suresh's approach to storytelling (21:55) Suresh's thoughts about the importance of diversity (38:45)Mentions:“The ‘Death' of the CMO? With Michael Diamond, Academic Director, NYU School of Professional Studies” (Marketing Trends podcast episode)“Three ideas. Three contradictions. Or not.” (TED Talk by Hannah Gadsby)Defy Logic (platform by Logitech)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

How vital are authentic customer connections to growing a business? David Stewart, Executive Vice President and Chief Marketing Officer at Sweetwater, suggests that the focus on customer experience is the “magic” behind the company's massive success. Tune in to learn how David's lifelong passion for music has fueled a 30-year career at one of the world's leading musical instrument and audio equipment retailers.Tune in to learn:How David's love of music led him to Sweetwater (2:30) About Sweetwater and how it started (11:45) About David's evolution into a marketing leader (23:40)Mentions:“Boston” (Album by Boston)“Growing Better, Not Bigger with Steve Robinson, Former Executive Vice President and Chief Marketing Officer of Chick-fil-A, Inc.” (Marketing Trends podcast episode)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments