Podcasts about vaporized solid strategies

How can the metaverse avoid the pitfalls of its predecessors? Robert Tercek joins Edo Segal to talk about the challenges facing metaversal spaces. Robert Tercek is an award-winning author, entrepreneur, and educator focused on the process of dematerialization and innovation. In 2016, his book “VAPORIZED: Solid Strategies for Success in a Dematerialized World” was selected as the 2016 International Book of the Year at the Frankfurt Book Fair. Robert previously held the position of President of Digital Media at OWN: The Oprah Winfrey Network, Senior Vice President of Digital Media at Sony Pictures Entertainment, and Creative Director at MTV. Secure your company's spot in the enterprise metaverse: https://hubs.ly/Q012-Zqv0 Check out more from Touchcast: https://twitter.com/Touchcast https://www.linkedin.com/company/touchcast Touchcast is the world's leading enterprise metaverse company. A pioneer in the use of Mixed Reality and Artificial Intelligence, we bring people together by breaking down the barriers of space, time, and language.

Robert Tercek talks to Jim about his book, Vaporized: Solid Strategies for Success in a Dematerialized World. They cover the usefulness of the vapor metaphor, centralization vs decentralization, the impact of closed application ecosystems, value in intangible assets, hardware vs software profitability, the telling story of Tower Records, rapid consumer market changes, big tech bundling strategies, the … Continue reading EP133 Robert Tercek on Digital Strategies → The post EP133 Robert Tercek on Digital Strategies appeared first on The Jim Rutt Show.

This episode Rob Tercek—author of Vaporized: Solid Strategies for Success in a Dematerialized World—discusses the reality of where we are, how to forecast appropriately, and plan strategically for 2021—understanding the opportunities and challenges. Rob poses questions to consider, identifies trends and advantages we can capture, as well as alerting us to dematerialization’s impact and how to work with it rather than be disrupted by it.   KEY TAKEAWAYS   [02:56] Humans are used to adapting for short crises which made 2020 endless and hard.   [03:55] Business decisions were paralyzed as many people were unable to decide how to move forward in 2020.   [04:27] There is light at the end of the tunnel in 2021 with the vaccine rolling out.   [05:02] The vaccine doesn’t mean ‘normality’, but we can start to plan to go back to the office.   [06:10] COVID19 has just accelerated the process the internet began.   [06:53] Companies are not going to abandon the investment they made in work-from-home infrastructure leading to two kinds of workforce—distributed and onsite.   [07:56] Executives secret desires to go back to the office and concerns about remote working.   [08:46] Questions to consider as leaders assess strategic options about how to configure their workplaces for 2022.   [10:04] Companies may use a faulty forecasting process when planning for beyond crisis mode.   [10:57] Organizations can mistakenly think they are the only ones dealing with these circumstances.   [11:41] What is the impact of the broad shift in consumer behavior—changed habits and products they are no longer buying?   [12:35] Invest for the future will not be to rebuild the company as it was in 2018 and 2019.   [13:47] For B2B businesses, user and developer conferences are turning into tutorials for users—creating new habits and switching costs.   [14:57] How to use data to counter some of the loss in face-to-face meetings for sales people.   [16:47] Putting the IT department and CIO at forefront of rebuilding for the future.   [18:02] The importance of HR gathering and tracking data for C-suite discussions.   [18:46] The balance of responsibility between employer and employee to maintain skillsets.   [22:37] Rob describes how to create an actionable forecast.   [23:42] The only way you can tell if a prediction is accurate is after it’s happened.   [24:40] Why confidence intervals and probabilities matter.   [27:18] How to adjust for different geographic restrictions and vaccine rollout to develop a rough hypothesis and timeline.   [31:39] For companies to be laying a foundation in 2021 for 2022 and beyond. Robert thinks we will have two quarters this year that will not be great.   [32:19] Plan to deploy new digital infrastructure for 2022, since it usually takes 12-18 months.   [34:07] Robert describes the significant impact of COVID19 on digital healthcare.   [35:59] What smart companies are doing differently now to gain market share.   [37:00] Critical focus needs to be on the customer journey, which may be different now.   [38:15] We have to have more self-awareness, especially about our emotional state   [39:27] The impact of digital media immersion which can act as an outrage-generator.   [40:56] Disruption is scary. It’s hard. Cutting people some slack is being empathetic.   [42:49] IMMEDIATE ACTION TIP: What parts of your work and life can—and will—be replaced by software or ‘dematerialized’? Consider carefully taking action or leave the opportunity for someone else!     RESOURCES   Robert Tercek on LinkedIn   Robert Tercek on Facebook   Robert Tercek on Twitter — @Superplex   Roberttercek.com     QUOTES   “There is a feeling, it’s a depressing thought, that 2021 seems like it’s going to be a continuation of 2020, and everyone knows 2020 was a terrible year on many levels.”   “Based on the current deployment of the vaccine, it seems unlikely we’re going to be through this COVID-19 until the latter half of 2021 and it could be as late as 2022. To set expectations.”   “You can’t turn back the hands of time. Many big organizations reallocated massive budgets to create a structure to work from home. That investment isn’t going to go away.”   “We lost two channels of information: Face-to-face meetings and conferences, but what we’ve gained is a different channel of feedback which is real-time usage data.”   “Everyone knows that we live in a changing world. Everyone knows that sudden dislocation seems to be the theme of this century.”  

Rob Tercek is a fascinating thinker and futurist. His most recent book, VAPORIZED: Solid Strategies for Success In A Dematerialized World, was selected as a winner for the 2016 International Book of the Year by GetAbstract. I met Rob a number of years ago at the METal networking events in LA. As a pioneering executive for MTV, Sony and OWN, as well as an entrepreneur in disruptive startup ventures, Rob has long been at the forefront of critical thinking about the digital world. Meeting up at LACMA, we discussed a wide range of topics from placeless innovation to the challenge of tech-driven inequality, the myth of perpetual growth to algorithmic management, smart contracts to the economic fallout from a data-driven future.

Rob Tercek is a fascinating thinker and futurist. His most recent book, VAPORIZED: Solid Strategies for Success In A Dematerialized World, was selected as a winner for the 2016 International Book of the Year by GetAbstract. I met Rob a number of years ago at the METal networking events in LA. As a pioneering executive for MTV, Sony and OWN, as well as an entrepreneur in disruptive startup ventures, Rob has long been at the forefront of critical thinking about the digital world. Meeting up at LACMA, we discussed a wide range of topics from placeless innovation to the challenge of tech-driven inequality, the myth of perpetual growth to algorithmic management, smart contracts to the economic fallout from a data-driven future.

Today’s very cool episode is with Robert Tercek, one of the world’s most prolific creators of interactive content, a ground breaking pioneer in digital media since the early 1990’s and author of the Vaporized: Solid Strategies for Success in a Dematerialized World.Jason sat down with Robert in the lobby of the Intercontinental Hotel in Adelaide, South Australia while on his visit from Los Angeles. He was in town in his role as Creative Director for Hybrid World Adelaide, a digital entertainment and technology event launched in 2017 that explores the future of a ‘hybrid world’, where the real and digital worlds collide and ultimately evolve.Robert has held Creative Director, President and other senior executive roles for Sony Pictures, MTV, Oprah Winfrey Network, and now advisory group General Creativity.He has worked across media platforms from web, wireless, interactive television, games consoles, and digital satellite & cable TV, and drove digital media innovation, well before digital and the internet were concepts as we know today.Robert talks with passion at how hard it was initially to convince media executives to embrace digital media, as it was against what they knew and accepted as the way media worked. He shares his story growing up in Cleveland Ohio as curious about everything, and how the rough economy in Cleveland at the time, has shaped his drive for the need for businesses, cities and towns to seek constant reinvention and renaissance.We discuss what can be learnt from businesses such as Apple, the Dollar Shave Club and Burberry, and the importance of blind spot coaching and seeing opportunities in the periphery. And, working with the newly informed and highly empowered consumer.Robert was very generous with his insight, experience and observations.Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player. Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave.Check out the Real People website - http://squareholes.com/realpeopleConnect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=enSend Jason an email - jason@squareholes.com Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/Find out more about Square Holes - http://www.squareholes.com/Produced with Apiro Media - https://www.apiropodcasts.com/

Robert Tercek, author of "Vaporized: Solid Strategies for Success in a Dematerialized World," spoke with AFP Conversations host Ira Apfel about how treasury and finance professionals can invent their future and thrive in a world of constant chaos. Tercek is scheduled to speak at AFP2017.

According to Robert Tercek, author of Vaporized: Solid Strategies for Success in a Dematerialized World and former President of Digital Media at the Oprah Winfrey Network “Every aspect of our economy and society is set to be reconfigured by technological forces that only a handful of increasingly powerful companies have mastered.” Tercek reveals the inner workings of the biggest cultural and economic change since the industrial revolution. Tercek is a business futurist and digital media pioneer. In his 22-year career, Tercek has launched startup ventures and served in executive leadership roles at major media companies including Sony and MTV. In this podcast he talks about how goods become information intensive they begin to lose the characteristics of physical products and take on the properties of a service. In this podcast you will learn:   How has the connected consumer created the “activated audience” and the “activated consumer” When consumers are always connected, they become a force that commands the attention of marketing execs in every industry. What are the implications for brands that consumers now have the power to shape trends, influence product development and shape prices, access and product design How can brands in retail create innovative experiences including game-like experiences, digital delights and check-ins to engage the customer in the store? What does a “software-defined” society look like?    

Robert Tercek is one of the world's most prolific creators of interactive content. In 2009, he was named one of the “25 Executives to Watch” by Digital Media Wire. Variety has named him one of the “Digital Dozen” most influential players in new media. The Industry Standard dubbed him a “TV Anarchist”. Tercek has served in executive leadership roles at major media companies, most recently as President of Digital Media at OWN: The Oprah Winfrey Network, and previously as Senior Vice President of Digital Media at Sony Pictures Entertainment and earlier as Creative Director at MTV: Music Television. He also co-founded five startup ventures, including 7th Level, Inc which went public in 1993. Mr Tercek has provided strategic insight and advice to many companies seeking to enter the networked entertainment market, including: Nokia, Motorola, AMD, MSN, Sony Computer Entertainment, Taito, Bandai Networks, Siegel and Gale, CMP Media Group, VNU Media Group, and The Anthony Robbins Companies. He has supervised new media strategy and the creation of online programs for many of the world's leading motivational speakers and authors, including Anthony Robbins, Oprah Winfrey, Suze Orman, Dr Mehmet Oz, Elizabeth Lesser, Jean Chatsky, David Bach, Marcus Buckingham, Deepak Chopra, Debbie Ford, and Martha Beck. He is the author of Vaporized: Solid Strategies for Success in a Dematerialized World. Robert believes that the world as we know is drastically changing, if companies do not keep up with its changes, then they will be left behind. Companies have to learn to realize that data is their most important asset, but they have no place for it on their balance sheet. Robert will teach you how to keep up with a digital world changing with the speed of light.   Robert's Favorite Quote:"The reasonable man adapts to the world, the unreasonable man persists in adapting the world to himself." -George Bernard Shaw   Robert's Favorite Book:Being DigitalThe Third Wave   Link's From Today's Show:https://vaporizedbook.comhttp://www.roberttercek.com

Robert Tercek is one of the world’s most prolific creators of interactive content, having created breakthrough entertainment experiences on every digital platform, including satellite television, game consoles, broadband Internet, interactive television and mobile networks.   In his 22-year career, Tercek has launched startup ventures and served in executive leadership roles at major media companies, most recently as President of Digital Media at OWN: The Oprah Winfrey Network, and previously as Senior Vice President of Digital Media at Sony Pictures Entertainment. In 2009, he was named one of the “25 Executives to Watch” by Digital Media Wire, and Variety has named him one of the “Digital Dozen” most influential players in new media. His first book, Vaporized: Solid Strategies for Success in a De-Materialized World, will be released on September 19th, 2015.