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Lella Vignelli's impactful contributions to product and interior design take center stage in this episode, with guest Giorgia Lupi, data visualization pioneer and Pentagram partner, and returning guest Rachel Gogel._______This show is powered by Nice PeopleJoin this podcast and the Patreon community: patreon.com/womendesignersyoushouldknowHave a 1:1 mentor call with Amber Asay: intro.co/amberasay Sources:Designed by: Lella Vignelli by Massimo Vignelli (Rochester Institute of Technology) About LellaYou've likely heard of Massimo Vignelli, the renowned designer behind iconic works like the New York City Subway map, but did you know that behind many of those projects was an equally brilliant mind? Lella Vignelli—Massimo's wife and design partner—was a powerhouse in her own right. With a background in architecture, she seamlessly blended elegance and functionality in everything from interior spaces to product design. Her meticulous attention to detail was the driving force behind many of their best-known works, including the timeless Handkerchief Chair and the stunning interiors of Saint Peter's Church in New York.Lella was more than just Massimo's collaborator—she was a visionary who believed in creating design that was truly timeless, free of trends and fads. Yet, despite her immense contributions, Lella's name often remained in the background. So, why is her story so often overshadowed? And how did she quietly reshape modern design?Tune in to this episode to hear the incredible legacy of Lella Vignelli—a designer whose work deserves to be front and center. About GiorgiaGiorgia's Books:This is Me and Only MeObserve Collect Draw!: A Visual JournalDear Data: A Friendship in 52 Weeks of PostcardsGiorgia Lupi is an Italian information designer, a partner at design firm Pentagram, and co-founder of research and design firm Accurat. She is a co-author of Dear Data, a collection of hand drawn data visualizations, along with information designer Stefanie Posavec. Her work is also part of the permanent collection at the Museum of Modern Art.In 2011, Lupi co-founded research and design firm Accurat, that combines design and data to create data visualizations, interfaces, and tools. Among their clients are Google, IBM, Bill & Melinda Gates Foundation, Starbucks, United Nations, the World Economic Forum and the Museum of Modern Art. Lupi's influences for her work come from fascinations by geometrical feel and balance of abstract art compositions.Follow Giorgia Lupi on Instagram: @giorgialupiGiorgia Lupi's Website: giorgialupi.com ____View all the visually rich 1-min reels of each woman on IG below:Instagram: Amber AsayInstagram: Women Designers Pod
The Season 8 Premiere of Meet the Creatives with Michael Beirut, Partner at Pentagram. Michael Bierut studied graphic design at the University of Cincinnati's College of Design, Architecture, Art and Planning, graduating summa cum laude in 1980. He worked for ten years at Vignelli Associates before joining Pentagram as a partner in 1990. His clients at Pentagram have included The New York Times, Saks Fifth Avenue, The Robin Hood Foundation, MIT Media Lab, Mastercard, Bobby Flay Bold Foods, Princeton University, the New York Jets, the Brooklyn Academy of Music, and Playwrights Horizons. As a volunteer to Hillary Clinton's communications team, he designed the H logo that was ubiquitous throughout her 2016 presidential campaign. Bierut served as president of the New York Chapter of the American Institute of Graphic Arts (AIGA) from 1988 to 1990 and is president emeritus of AIGA National. He also serves on the boards of the Architectural League of New York and the Library of America. Bierut was elected to the Alliance Graphique Internationale in 1989, to the Art Directors Club Hall of Fame in 2003, and was awarded the profession's highest honor, the AIGA Medal, in 2006. He was winner in the Design Mind category at the 2008 Cooper-Hewitt National Design Awards. In 2016, he was the Henry Wolf Resident in Graphic Design at the American Academy in Rome. Bierut is a senior critic in graphic design at the Yale School of Art and a lecturer in the practice of design and management at the Yale School of Management. He is a cofounder of the website Design Observer and is the co-editor of the five-volume series Looking Closer: Critical Writings on Graphic Design published by Allworth Press. Michael's book 79 Short Essays on Design was published in 2007 by Princeton Architectural Press. A monograph on his work, How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry and (every once in a while) change the world was published in 2015 by Harper Collins. His collection of new essays, Now You See It, was published in fall 2017.
Across his four-decade-long career in graphic design, Michael Bierut has amassed an impressively robust tally of bold-faced clients. From The New York Times, Saks Fifth Avenue, and the Robin Hood Foundation to Mastercard, the New York Jets, and the Brooklyn Academy of Music, Bierut and his team at the multidisciplinary design firm Pentagram—which is celebrating its 50th anniversary this year with a two-volume book from the publisher Unit Editions, and where he has been a partner since 1990—have crafted some of the most unforgettable, standout identities and graphics around. Perhaps most notable in recent years, Bierut devised the unequivocal “H” logo used throughout Hillary Clinton's 2016 presidential campaign. Consistently fueled by the sheer delight he finds in design, Bierut is also a co-founder of the website Design Observer, launched in 2003 and among the first online platforms dedicated entirely to design. With everything he creates, Bierut whittles each of his concepts down to its most essential core, ultimately arriving at something that feels both rigorously thought through and inevitable in its simplicity.On this episode of Time Sensitive, Bierut talks with Andrew about the integral practice of keeping notebooks throughout his life; the deep groundedness of his nearly lifelong relationship with his wife and high-school sweetheart, Dorothy Kresz; and why the “why” of design is far more important to him than the “how.”Special thanks to our Season 6 sponsor, L'ÉCOLE, School of Jewelry Arts.Show notes:Michael Bierut01:13:57 Pentagram00:23:28 Design Observer01:23:40 Mastercard logo01:30:44 The Library Initiative01:39:26 How To01:39:59 Pentagram: Living by Design
This is episode #57. Our guest today is arguably one of the graphic design industry’s most well known designers. He worked at Vignelli Associates for ten years before joining Pentagram as a partner in 1990 where he still works till this day, after 28 years and counting. His clients at Pentagram have included The New York Times, Saks Fifth Avenue, The Robin Hood Foundation, MIT Media Lab, Mastercard, Princeton University, the New York Jets and the Brooklyn Academy of Music. As a volunteer to Hillary Clinton’s communications team, he designed the H logo that was visible everywhere throughout her 2016 presidential campaign. Our guest also served as the national president of AIGA from 1998 to 2001. Is a senior critic in graphic design at the Yale School of Art. And is also one of the founding writers of the Design Observer blog. He’s paved quite an extraordinary life and I can’t wait for you to hear this. Some of the topics we spoke about include: His favorite typographic font of all time His thoughts, feelings and actions when he started out as an emerging designer His interpretation of corporate identities versus branding And his advice for those that feel stuck in a creative rut. If you’re someone who is interested in the fusion of visual communication, career development and making creative impact, then this is absolutely for you. I present to you … the highly accomplished, inspiring and level-headed ... Michael Bierut! More on Michael can be found via the links below: Michael’s LinkedIn profile Twitter: @MichaelBierut Pentagram website 2016 AIGA Medalist page The Observatory Podcast Subscribe to The Giant Thinkers Podcast on iTunes. Get 15% off my image search library of choice – Stocksy Stocksy provide royalty-free stock photography and cinematic video footage. A big reason why I love them is because their library is highly curated and isn’t full of cheesy, overused assets. Plus, the entire website is insanely easy to use. The searching, the filtering, the navigating – It’s all clear, intuitive and simple. They even have a drag and drop search feature if you have an image and want to see a similar image on Stocky. I encourage you to take advantage of the exclusive 15% OFF discount. Head to: GiantThinkers.com/Stocksy The discount is automatically applied.
Michael Bierut worked for ten years at Vignelli Associates, ultimately as vice president of graphic design. He then joined Pentagram in 1990 as a partner in the firm’s New York office. Bierut’s projects at Pentagram have included identity and branding for Verizon, MIT Media Lab, and the New York Jets; environmental graphics and signage for The New York Times, the Brooklyn Academy of Music, the Robin Hood Foundation, and the Walt Disney Company, and so many more projects in every discipline of design. He has won hundreds of design awards, work is represented in the permanent collections of the MoMA, The Metropolitan Museum of Art, and in 1989, Bierut was elected to the Alliance Graphique Internationale. If that all wasn’t enough, Bierut is a Senior Critic in Graphic Design at the Yale School of Art. In this episode, we speak with Michael about the branding and identity work he did for Playwrights Horizons, an independent theater in New York City.
On this episode of People of Purpose, Johanna speaks to Michael Beirut about his early career years at Vignelli Associates, life at Pentagram and the secrets from his 86 notebooks - including "love is the answer." Michael shares his thoughts on what it means to write and how New York has shaped him as a designer and as a person.
Massimo talks about his dream project, why he wears black. How he collaborates with his wife. Massimo discuses his ego and how he characterizes it. He talks about his life is design, if he designs one thing he can design everything without being superficial, and taking responsibility for design. Vignelli Associates :: File Download (17:20 min / 16 MB)
Michael Bierut studied graphic design at the University of Cincinnati's College of Design, Architecture, Art and Planning. and worked for a decade at Vignelli Associates before joining Pentagram as a partner in 1990.
Michael Bierut studied graphic design at the University of Cincinnati's College of Design, Architecture, Art and Planning. and worked for a decade at Vignelli Associates before joining Pentagram as a partner in 1990.