Podcast appearances and mentions of Michael Bierut

American graphic designer

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Michael Bierut

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Best podcasts about Michael Bierut

Latest podcast episodes about Michael Bierut

Women Designers You Should Know
028. Jacqueline Casey: Shaping the MIT Style (w/ Michael Bierut)

Women Designers You Should Know

Play Episode Listen Later Dec 17, 2024 43:13


Explore the life and legacy of graphic design pioneer Jacqueline Casey, whose bold, modernist posters defined MIT's visual identity for decades — with insights from designer Michael Bierut, we uncover how Casey infused Swiss design principles with American ingenuity, led campus-wide design efforts, and created work that remains timeless and influential._______Support this podcast with a small donation: Buy Me A CoffeeThis show is powered by Nice PeopleJoin this podcast and the Patreon community: patreon.com/womendesignersyoushouldknowHave a 1:1 mentor call with Amber Asay: intro.co/amberasay_______Sources:Article: Eye Magazine Feature "Jacqueline Casey. Science and design"Article on Thérèse MollAbout Jacqueline (Jackie)Jacqueline Casey was a pioneering graphic designer whose work defined the visual identity of MIT for over three decades. Born in 1927 in Quincy, Massachusetts, she studied fashion design and illustration at MassArt before finding her way into graphic design. In 1955, her lifelong friend Muriel Cooper recruited her to the MIT Office of Publications, where Casey absorbed the principles of Swiss modernism and gave them her own twist—infusing wit, visual metaphors, and bold typography into her work.As Director of MIT's Design Services Office, she led campus-wide design efforts, creating posters and materials for scientific conferences, exhibitions, and cultural events. Her ability to simplify complex ideas with elegance and playfulness made her work timeless and celebrated globally. Today, her posters are held in the collections of MoMA, the Cooper Hewitt, and the MIT Museum, solidifying her as a quiet yet powerful force in modernist design history. About MichaelMichael Bierut is one of the most influential graphic designers of our time. A partner at Pentagram since 1990, his work spans iconic logos, brand identities, and campaigns for clients like The New York Times, Mastercard, and Saks Fifth Avenue. Bierut has been a longtime educator at Yale, co-founded Design Observer, and authored celebrated books, including How to Use Graphic Design to Sell Things. His work is held in the permanent collections of MoMA and the Cooper Hewitt, and his thought leadership continues to shape the design world.Follow Michael:Instagram: @mbierutWebsite: Pentragram.comThreads: @mbierut ____View all the visually rich 1-min reels of each woman on IG below:Instagram: Amber AsayInstagram: Women Designers Pod

UNIQUEWAYS WITH THOMAS GIRARD
218 Jennifer Kinon, Graphic Designer

UNIQUEWAYS WITH THOMAS GIRARD

Play Episode Listen Later Nov 4, 2024 15:30


After undergrad, she enrolled in the masters program Design/Designer as Author + Entrepreneur at the School of Visual Arts (SVA), studying under Steven Heller. After graduation, she worked for Graphis Magazine, New York City's Olympic bid, and Pentagram under partner Michael Bierut

DESIGNERS ON FILM
All the President's Men (1976) with Michael Bierut

DESIGNERS ON FILM

Play Episode Listen Later Aug 9, 2024 55:20


President Richard M. Nixon resigned August 9, 1974, and fifty years later the events surrounding his time in office still reverberate. Chief among them, the Watergate scandal and reporting by The Washington Post's Bob Woodward and Carl Bernstein who began their work in 1972, dramatized in All the President's Men. Pentagram partner Michael Bierut explains why the movie matters, and praises William Goldman's adaptation of the original story by Woodward and Bernstein. Plus, learn about Goldman's Butch Cassidy and the Sundance Kid, Marathon Man, and The Princess Bride, as well as David Fincher movies Zodiac with The Social Network and Radiohead thrown into the mix. We also discuss cinematographer Gordon Willis, who worked on All the President's Men and was featured in the documentary Keepers of the Magic.

Creative Capes
Talia Cotton on starting an agency after leaving Pentagram

Creative Capes

Play Episode Listen Later Jul 17, 2024 35:19


In this engaging conversation, Talia Cotton shares her journey from working at Pentagram to starting her design studio — Cotton Design. She talks about the challenges of the first year of being an agency founder, the main leadership lessons she learned and insights on building and managing a team. Watch the full interview to find out:

Meet the Creatives
MICHAEL BEIRUT RETURNS!!! The Season 8 Premiere of Meet the Creatives

Meet the Creatives

Play Episode Listen Later Mar 1, 2024 39:16


The Season 8 Premiere of Meet the Creatives with Michael Beirut, Partner at Pentagram. Michael Bierut studied graphic design at the University of Cincinnati's College of Design, Architecture, Art and Planning, graduating summa cum laude in 1980. He worked for ten years at Vignelli Associates before joining Pentagram as a partner in 1990. His clients at Pentagram have included The New York Times, Saks Fifth Avenue, The Robin Hood Foundation, MIT Media Lab, Mastercard, Bobby Flay Bold Foods, Princeton University, the New York Jets, the Brooklyn Academy of Music, and Playwrights Horizons. As a volunteer to Hillary Clinton's communications team, he designed the H logo that was ubiquitous throughout her 2016 presidential campaign. Bierut served as president of the New York Chapter of the American Institute of Graphic Arts (AIGA) from 1988 to 1990 and is president emeritus of AIGA National. He also serves on the boards of the Architectural League of New York and the Library of America. Bierut was elected to the Alliance Graphique Internationale in 1989, to the Art Directors Club Hall of Fame in 2003, and was awarded the profession's highest honor, the AIGA Medal, in 2006. He was winner in the Design Mind category at the 2008 Cooper-Hewitt National Design Awards. In 2016, he was the Henry Wolf Resident in Graphic Design at the American Academy in Rome. Bierut is a senior critic in graphic design at the Yale School of Art and a lecturer in the practice of design and management at the Yale School of Management. He is a cofounder of the website Design Observer and is the co-editor of the five-volume series Looking Closer: Critical Writings on Graphic Design published by Allworth Press. Michael's book 79 Short Essays on Design was published in 2007 by Princeton Architectural Press. A monograph on his work, How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry and (every once in a while) change the world was published in 2015 by Harper Collins. His collection of new essays, Now You See It, was published in fall 2017.

Design Better Podcast
Bonus: Hamish Smyth of Standards

Design Better Podcast

Play Episode Listen Later Feb 25, 2024 42:35 Very Popular


Visit our Substack for the transcript, links, and more: https://designbetterpodcast.com/p/hamish-smyth Design systems have been on the minds of those of us in the software industry for more than a decade now and for good reason. To create large scale software with a consistent experience, standards are needed to guide contributors.  This is not a new problem, though. Before software designers created design systems, brand and print designers created design standards to guide creative collaboration. We had a chance to talk with Hamish Smyth, co-founder of the popular tool Standards, and we relished the opportunity to nerd out with him on this subject. We spoke with Hamish about what design standards are and how they differ from design systems, some examples of famous standards like Massimo Vignellli's NYC Subway map and NASAs Standards Manual, and also about what Hamish learned about getting corporate buy-in from working with famed designer Michael Beirut from Pentagram. Bio Hamish Smyth is the co-founder of Standards and partner at Order. Prior to co-founding Order, Hamish worked as an associate partner the New York office of Pentagram Design under partner Michael Bierut. In 2014 he co-founded Standards Manual, an independent publishing imprint focusing on the preservation of graphic design history. *** Subscribe to DB+ to get episodes a week early and ad-free. Plus, every month, you're invited to exclusive AMAs (Ask Me Anything) with big names in design and tech, from companies like Nike, Netflix, and the New York Times who will answer your questions directly. Early bird subscribers get 50% off for the first three months. Visit designbetter.plus to learn more and subscribe. *** Visiting the links below is one of the best ways to support our show: Methodical Coffee: Roasted, blended, brewed, served and perfected by verified coffee nerds

Creative Pep Talk
200 - Why Caring Matters w/ Michael Bierut

Creative Pep Talk

Play Episode Listen Later Feb 13, 2024 67:26


Links: Michael Bierut https://www.pentagram.com/about/michael-bierut Bierut's 'Seven Things Designers Can Learn from Stand Up Comics https://designobserver.com/feature/seven-things-designers-can-learn-from-stand-up-comics/27038 Exhibit Columbus 2018 National Symposium https://exhibitcolumbus.org/2018-symposium ---- CREDITS Thanks to Yoni Wolf and the band WHY? for our theme music. Thanks to Alex Sugg for editing and the podcast! www.alexsugg.com

The Creative Pulse podcast
Ep 100: Lindsay Jean Thomson - #The100DayProject

The Creative Pulse podcast

Play Episode Listen Later Jan 24, 2024 39:00


On the 100th episode of the podcast, Lindsay Jean Thomson shares all about #The100DayProject!It's a free global creativity challenge and this year's start date was announced during the episode. Taking part is pretty straightforward - you pick something and do it every day for 100 days, sharing online as you go.#The100DayProject, in its current form, celebrated its 10th anniversary last year and it's going strong! The concept was originally developed by Michael Bierut and in 2014, Elle Luna and friends brought the project online. Lindsay started as a participant in this global art project and loved it so much she became a co-leader of the initiative in 2017. On this episode, host Angela de Burger chats with Lindsay about this year's event and how you can get involved, the goals of #The100DayProject, how people come up with their project ideas and the impact of participating. Show Notes- Website - the100dayproject.org- Substack - the100dayproject.substack.com- Instagram:    #The100DayProject @dothe100dayproject   Lindsay @lindsayjeanthomson- The Crossroads of Should and Must by Elle Luna- Five Years of 100 Days by Michael Bierut----Creative Pulse Podcast socials:  Instagram: creativepulsepodcast  Twitter: @CreativePulseTWMusic credit: https://www.purple-planet.com

Strefa Designu Uniwersytetu SWPS
Potrzeby potencjalnego klienta - odkrywanie i tworzenie wartości - Sylwia Bodnar, Mateusz Antczak

Strefa Designu Uniwersytetu SWPS

Play Episode Listen Later Oct 11, 2023 55:19


„Zrozum świat ludzi, którzy będą oglądali Twoją pracę. Im lepiej opanujesz ich język, tym lepiej dotrze do nich Twój przekaz.” – Michael Bierut. Potrzeby potencjalnego klienta to święty Graal projektantów komunikacji, strategów, przedsiębiorców, marek. Znając je i rozumiejąc, jesteśmy w stanie budować świat przeżyć, do którego ludzie chcą dołączać. Zrozumienie potrzeb klienta jest kluczem do stworzenia skutecznych, innowacyjnych i konkurencyjnych strategii, które przyciągają i zatrzymują. Jak badać potrzeby odbiorców? Jak korzystać z tej wiedzy? Czy istnieją sposoby na rozbudzanie potrzeby potencjalnego klienta, nawet jeśli ta do tej pory była nieuświadomiona? Te i wiele innych kwestii omówią: Sylwia Bodnar – projektantka komunikacji, copywriterka i absolwentka psychologii na Uniwersytecie SWPS oraz prowadzący – Mateusz Antczak, projektant i wykładowca na Katedrze Grafiki Wrocławskiej Uniwersytetu SWPS. Katedra Grafiki Uniwersytetu SWPS: https://grafika.swps.pl/ https://facebook.com/grafikaswps Strefa Designu Uniwersytetu SWPS to projekt popularyzujący wiedzę z zakresu projektowania: produktów, architektury, wnętrz, mody i komunikacji. Pokazuje, czym jest dobre projektowanie i w jaki sposób realizuje ono konkretne potrzeby użytkowników. Więcej informacji o projekcie: https://web.swps.pl/strefa-designu

Design Matters with Debbie Millman
Paula Scher, Emily Oberman and Michael Bierut, Celebrating 50 Years of Pentagram

Design Matters with Debbie Millman

Play Episode Listen Later Sep 25, 2023 41:42


Design royalty Paula Scher, Emily Oberman and Michael Bierut join this special live episode to celebrate and commemorate the 50th anniversary of the legendary, multi-disciplinary, independently owned design studio, Pentagram with a new, two-volume book, PENTAGRAM AT 50: LIVING BY DESIGN.

Titans of Type
#3 Frederic Goudy

Titans of Type

Play Episode Listen Later Aug 25, 2023 63:06


What I learned from reading ⁠Frederic Goudy⁠ Frederic Goudy was the most famous type designer in the world, the designer of over 100 different typefaces, the author of a number of published works, and a public lecturer and teacher. Join me in this conversation as we study the life, work, and mind of Frederic Goudy. --- (2:52) ⁠"Why Designers Can't Think"⁠ by Michael Bierut (5:36) Goudy's design philosophy (8:18) Titans episodes ⁠#1 (Jan Tschichold)⁠ and ⁠#2 (Paul Renner)⁠ (9:39) Goudy's Deepdene typeface (12:12) Goudy's critique of the types of the past (15:15) ⁠Call Sign Chaos: Learning to Lead⁠ by Jim Mattis (25:02) ⁠Confessions of an Advertising Man⁠ by David Ogilvy (26:58) Goudy meets Will Bradley, leading Art Nouveau Illustrator and the highest-paid American commercial artist (28:14) Goudy's first introduction to The Kelmscott Press and ideas of William Morris as well as Charles Ricketts and Charles James Cobden-Sanderson, who all became large sources of inspiration for Goudy's work (30:00) Frederic and Bertha get married and begin a long career together (31:40) Jeff Bezos on the "smartest people" in ⁠interview with Inc.⁠ (36:51) Goudys move to Hingham (38:02) The Goudys are joined in Hingham by ⁠W. A. (Billy) Dwiggins⁠, originator of the term "graphic design" (40:43) Goudy meets ⁠Mitchell Kennerley⁠ (42:02) The Village Press destroyed by first fire (44:06) Goudy visits England for the first time (44:58) The Goudys take a second trip to Europe, which changes Frederic's life (46:40) ⁠Setting the Table⁠ by Danny Meyer, founder of Shake Shack (48:17) Goudy now an expert in type design (50:34) Goudys move again to Deepdene Road in Forest Hills Gardens, Queens (52:39) Goudy as genius designer and master marketer (53:56) Goudy wins AIGA Gold Medal and begins to receive criticism (56:21) Goudys move yet again to house and adjoining mill at Marlboro-on-Hudson, naming the location Deepdene, after their previous residence street (1:01:03) Goudy's final works, A Half-Century of Type Design and Typography: ⁠Volume 1⁠, ⁠Volume 2⁠

Titans of Type
#2 Paul Renner, The Art of Typography

Titans of Type

Play Episode Listen Later Jul 28, 2023 63:40


What I learned from reading Paul Renner, The Art of Typography Paul Renner was the designer of the Futura typeface, the author of over 120 published works, and a public lecturer and teacher. Join me in this conversation as we study the life, work, and mind of Paul Renner. --- (3:15) Renner's intersection with Jan Tschichold in episode 1 (12:44) Michael Bierut, Seventy-Nine Essays on Design "Waiting for Permission" (15:52) General Jim Mattis, Call Sign Chaos: Learning to Lead ( 22:13) Know All of the Details Setting the Table: The Transforming Power of Hospitality in Business by Danny Meyer Ogilvy on Advertising by David Ogilvy (26:18) Extreme Ownership: How U.S. Navy SEALs Lead and Win by Jocko Willink (40:10) The New Typography by Jan Tschichold (54:06) Typologia by Frederic Goudy (01:01:33) The Father of Spin: Edward L. Bernays and The Birth of Public Relations

English Academic Vocabulary Booster
2811. 110 Academic Words Reference from "Michael Bierut: How to design a library that makes kids want to read | TED Talk"

English Academic Vocabulary Booster

Play Episode Listen Later Jul 15, 2023 99:52


This podcast is a commentary and does not contain any copyrighted material of the reference source. We strongly recommend accessing/buying the reference source at the same time. ■Reference Source https://www.ted.com/talks/michael_bierut_how_to_design_a_library_that_makes_kids_want_to_read ■Post on this topic (You can get FREE learning materials!) https://englist.me/110-academic-words-reference-from-michael-bierut-how-to-design-a-library-that-makes-kids-want-to-read-ted-talk/ ■Youtube Video https://youtu.be/7yIyLnkGcno (All Words) https://youtu.be/H8Bj9e5cv_E (Advanced Words) https://youtu.be/3O-A-9f3flc (Quick Look) ■Top Page for Further Materials https://englist.me/ ■SNS (Please follow!)

English Academic Vocabulary Booster
2395. 45 Academic Words Reference from "Michael Bierut: The genius of the London Tube Map | TED Talk"

English Academic Vocabulary Booster

Play Episode Listen Later Jul 2, 2023 41:09


This podcast is a commentary and does not contain any copyrighted material of the reference source. We strongly recommend accessing/buying the reference source at the same time. ■Reference Source https://www.ted.com/talks/michael_bierut_the_genius_of_the_london_tube_map ■Post on this topic (You can get FREE learning materials!) https://englist.me/45-academic-words-reference-from-michael-bierut-the-genius-of-the-london-tube-map-ted-talk/ ■Youtube Video https://youtu.be/husjsn55vLA (All Words) https://youtu.be/s7JyQoSnYQE (Advanced Words) https://youtu.be/166gN1wu_m0 (Quick Look) ■Top Page for Further Materials https://englist.me/ ■SNS (Please follow!)

The Reflex Blue Show : A Graphic Design Podcast
HOW Design Live 2023, Conference Recap 1 of 3 : Justin Ahrens, David C. Baker, Michael Bierut, Bill Gardner, Darcy Hinrichs, Gary Kopervas, Emily Mills, Stefan Mumaw, Calvin Ng

The Reflex Blue Show : A Graphic Design Podcast

Play Episode Listen Later Jun 14, 2023


Justin Ahrens, David C. Baker, Michael Bierut, Bill Gardner, Darcy Hinrichs, Gary Kopervas, Emily Mills, Stefan Mumaw, and Calvin Ng discuss the first day of 2023’s HOW Design Live in Nashville, Tennessee. This HOW had an energy I missed. It[…]↓ Read the rest of this entry... The post HOW Design Live 2023, Conference Recap 1 of 3 : Justin Ahrens, David C. Baker, Michael Bierut, Bill Gardner, Darcy Hinrichs, Gary Kopervas, Emily Mills, Stefan Mumaw, Calvin Ng appeared first on 36 Point.

Slate Culture
Slate Money: Succession S4 Ep4: Succession!

Slate Culture

Play Episode Listen Later Apr 17, 2023 62:00


Felix Salmon, Emily Peck, and Elizabeth Spiers are joined by graphic designer Michael Bierut to recap the fourth episode of the last season of HBO's Succession. The family attends Logan's wake where big moves are made. Someone gets a surprising phone call. And where did that piece of paper come from? If you enjoy this show, please consider signing up for Slate Plus. Slate Plus members get an ad-free experience across the network and an additional segment of our show every week. You'll also be supporting the work we do here on Slate Money. Sign up now at slate.com/moneyplus to help support our work. Podcast production by Patrick Fort. Learn more about your ad choices. Visit megaphone.fm/adchoices

Slate Money
Succession S4 Ep4: Succession!

Slate Money

Play Episode Listen Later Apr 17, 2023 62:00


Felix Salmon, Emily Peck, and Elizabeth Spiers are joined by graphic designer Michael Bierut to recap the fourth episode of the last season of HBO's Succession. The family attends Logan's wake where big moves are made. Someone gets a surprising phone call. And where did that piece of paper come from? If you enjoy this show, please consider signing up for Slate Plus. Slate Plus members get an ad-free experience across the network and an additional segment of our show every week. You'll also be supporting the work we do here on Slate Money. Sign up now at slate.com/moneyplus to help support our work. Podcast production by Patrick Fort. Learn more about your ad choices. Visit megaphone.fm/adchoices

Slate Daily Feed
Slate Money: Succession S4 Ep4: Succession!

Slate Daily Feed

Play Episode Listen Later Apr 17, 2023 62:00


Felix Salmon, Emily Peck, and Elizabeth Spiers are joined by graphic designer Michael Bierut to recap the fourth episode of the last season of HBO's Succession. The family attends Logan's wake where big moves are made. Someone gets a surprising phone call. And where did that piece of paper come from? If you enjoy this show, please consider signing up for Slate Plus. Slate Plus members get an ad-free experience across the network and an additional segment of our show every week. You'll also be supporting the work we do here on Slate Money. Sign up now at slate.com/moneyplus to help support our work. Podcast production by Patrick Fort. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Secret History of the Future
Slate Money: Succession S4 Ep4: Succession!

The Secret History of the Future

Play Episode Listen Later Apr 17, 2023 62:00


Felix Salmon, Emily Peck, and Elizabeth Spiers are joined by graphic designer Michael Bierut to recap the fourth episode of the last season of HBO's Succession. The family attends Logan's wake where big moves are made. Someone gets a surprising phone call. And where did that piece of paper come from? If you enjoy this show, please consider signing up for Slate Plus. Slate Plus members get an ad-free experience across the network and an additional segment of our show every week. You'll also be supporting the work we do here on Slate Money. Sign up now at slate.com/moneyplus to help support our work. Podcast production by Patrick Fort. Learn more about your ad choices. Visit megaphone.fm/adchoices

Thrilling Tales of Modern Capitalism
Slate Money: Succession S4 Ep4: Succession!

Thrilling Tales of Modern Capitalism

Play Episode Listen Later Apr 17, 2023 62:00


Felix Salmon, Emily Peck, and Elizabeth Spiers are joined by graphic designer Michael Bierut to recap the fourth episode of the last season of HBO's Succession. The family attends Logan's wake where big moves are made. Someone gets a surprising phone call. And where did that piece of paper come from? If you enjoy this show, please consider signing up for Slate Plus. Slate Plus members get an ad-free experience across the network and an additional segment of our show every week. You'll also be supporting the work we do here on Slate Money. Sign up now at slate.com/moneyplus to help support our work. Podcast production by Patrick Fort. Learn more about your ad choices. Visit megaphone.fm/adchoices

Design Future Now
Rodrigo Canales and Michael Bierut on Business Perspectives for Creative Leaders

Design Future Now

Play Episode Listen Later Feb 15, 2023 8:31


“If you want to be a truly effective designer, you need to make sure that whatever it is that you're designing is also designed to reside within a broader and more complex organization…and is not just solving for the problem that you are analyzing, which is what designers are excellent at.” - Rodrigo Canales Rodrigo Canales, Associate Professor of Organizational Behavior at the Yale School of Management, and Michael Bierut, Partner at Pentagram discuss the challenges that designers face as we advance as leaders in our careers and how the Business Perspectives for Creative Leaders program equips design leaders to address those challenges. Join us for our Business Perspectives for Creative Leaders open house on Thursday, February 16 at 3 pm Eastern. RSVP: https://my.aiga.org/event-details?id=04831ca3-ba96-ed11-a81b-000d3a000cf9 And learn more about the program here: https://www.aiga.org/professional-development/business-perspectives-for-creative-leaders --- Send in a voice message: https://anchor.fm/aigadesign/message

Time Sensitive Podcast
Michael Bierut on the Enduring Power of Simplicity

Time Sensitive Podcast

Play Episode Listen Later Nov 16, 2022 102:34


Across his four-decade-long career in graphic design, Michael Bierut has amassed an impressively robust tally of bold-faced clients. From The New York Times, Saks Fifth Avenue, and the Robin Hood Foundation to Mastercard, the New York Jets, and the Brooklyn Academy of Music, Bierut and his team at the multidisciplinary design firm Pentagram—which is celebrating its 50th anniversary this year with a two-volume book from the publisher Unit Editions, and where he has been a partner since 1990—have crafted some of the most unforgettable, standout identities and graphics around. Perhaps most notable in recent years, Bierut devised the unequivocal “H” logo used throughout Hillary Clinton's 2016 presidential campaign. Consistently fueled by the sheer delight he finds in design, Bierut is also a co-founder of the website Design Observer, launched in 2003 and among the first online platforms dedicated entirely to design. With everything he creates, Bierut whittles each of his concepts down to its most essential core, ultimately arriving at something that feels both rigorously thought through and inevitable in its simplicity.On this episode of Time Sensitive, Bierut talks with Andrew about the integral practice of keeping notebooks throughout his life; the deep groundedness of his nearly lifelong relationship with his wife and high-school sweetheart, Dorothy Kresz; and why the “why” of design is far more important to him than the “how.”Special thanks to our Season 6 sponsor, L'ÉCOLE, School of Jewelry Arts.Show notes:Michael Bierut01:13:57 Pentagram00:23:28 Design Observer01:23:40 Mastercard logo01:30:44 The Library Initiative01:39:26 How To01:39:59 Pentagram: Living by Design 

The Angry Designer
Michael Bierut's top 10 tips for Graphic Designers

The Angry Designer

Play Episode Listen Later May 31, 2022 61:21 Very Popular


There are graphic design greats, then there are graphic design LEGENDS like Michael Bierut.Partner at Pentagram design in NYC for 25 years, Beirut is the master of iconic logos and flexible branding systems for globally recognized brands, like MIT, Mastercard, Verizon and Saks Fifth Avenue. So who better to bestow words of wisdom upon the graphic design world than him?In this episode of The Angry Designer, the bearded brutes unpick the mastery behind Michael Beirut, taking you through 10 of his best pieces of advice for graphic designers.You won't want to miss this one! 

Design Future Now
Fireside Chat with Bennie F. Johnson and Michael Bierut, Partner at Pentagram

Design Future Now

Play Episode Listen Later May 13, 2022 50:44


Join AIGA's Executive Director, Bennie F. Johnson, in conversation with design industry leaders and innovators. These conversations seek to inspire dynamic new conversations in and outside of the design community. This episode's guest is Michael Bierut, Pentagram partner and AIGA Medalist. Watch the video version of this episode here: https://vimeo.com/706622293 This episode was originally livestreamed during the AIGA Design + Business Conference 2022. --- Send in a voice message: https://anchor.fm/aigadesign/message

One More Question
Michael Bierut: Should we be sceptical of brands?

One More Question

Play Episode Listen Later Apr 4, 2022 49:25


Highlights from the conversationMy lack of conviction about branding may be [because] everything is being presented as a brand nowadaysBranding was this shorthand for authorityDesigners are taught form follows function. What really makes design contribute to culture are those 'other things' that come into playBrands provide visual and experiential cues that help us work through a complicated environmentMy [interest] in the subject matter has a direct relationship to how good the work for it isEverything is being presented as a brand nowadays More about Michael BierutMichael Bierut has worked as a graphic designer for over five decades. His first job after graduating from the University of Cincinnati was for Massimo Vignelli where he worked for 10 years. He then became a partner in the New York office of Pentagram, where he's worked for 32 years and counting. Along the way, he was elected to the Alliance Graphique Internationale (1989), to the Art Directors Club Hall of Fame (2003), and was awarded the profession's highest honor, the AIGA Medal (2006). In 2008, he was named winner in the Design Mind category of the Cooper-Hewitt National Design Awards. He's been a senior critic in graphic design at the Yale School of Art and a lecturer at the Yale School of Management.Michael writes frequently about design, is the co-editor of the five-volume series Looking Closer: Critical Writings on Graphic Design, and co-founder of Design Observer, a blog of design and cultural criticism which now features podcasts on design, popular culture, and business. His books include 79 Short Essays on Design (2007), How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry and (every once in a while) change the world (2015) and Now You See It and Other Essays on Design (2018). He is still married to the first girl he ever kissed and has three children and two grandchildren.Find Michael here: LinkedIn | Instagram Show NotesPeople:John BergMassimo VignelliCompanies and organisations:Columbia RecordsNew York Public LibraryBrooklyn Academy of MusicMiscellaneous:Letraset How you can helpThere are four ways you can help us out.Give us your thoughts. Rate the podcast and leave a comment.Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)Tell us how we can create a better podcast - tell us what you liked, didn't like, or what you'd like to hear more (or less) ofTell us who you'd like to hear on the podcast. Suggest someone that you think we should interview.One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.Hosted by our founder Ross Drakes.Subscribe iTunes, Spotify, Stitcher, Google PodcastsMusic by: @dcuttermusic / http://www.davidcuttermusic.com

A Change of Brand
Mastercard with Michael Bierut

A Change of Brand

Play Episode Listen Later Sep 28, 2021 50:09 Transcription Available


In 2014, Mastercard took a swipe at evolving its iconic red and yellow circles to eventually dropping its name altogether. We dig into the behind-the-scenes creative process, with Michael Bierut of Pentagram, who led the charge to see the work eventually get approved.To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @achangeofbrand.Credits: Produced by Matchstic (matchstic.com / @matchstichouse), hosted by Blake Howard, (@blakehoward), co-hosted by Tracy Clark, fact-checked by Jill Jefferies, co-written by Pamela Henman and edited by Matt Owen .

One More Question
DJ Stout: Logos are overrated

One More Question

Play Episode Listen Later Sep 13, 2021 41:20


Highlights from the conversationI'm always encouraging my clients to brag in a good way.A logo is just a mark and some of the best-known brands in the world have really crappy logosAs far as trying to build a brand or a personality, that's memorable. It always comes from a unique place. And usually it comes from a smaller place[A logo] is just a symbol. A symbol only has meaning once you do all the other things around it that communicate that brandYou need to embrace who you are. Be true to who you are and tell that story of who you arePeople are so often very passionate about what they're making, if you can engage with that, you get away from the  mundane, sameness in so much of the communication you seeMore about DJ Stout DJ Stout is one of 24 Partners of the acclaimed international design consultancy Pentagram and the Principal of the Austin, Texas office. Stout joined Pentagram as a partner in 2000. Pentagram, founded in London in 1972 by five designers, currently has four offices around the world. In a special 1998 issue, American Photo magazine selected Stout as one of the “100 Most Important People in Photography.” In 2004 I.D. (International Design) magazine selected Stout for “The I.D. Fifty,” its annual listing of design innovators. In 2010 The Society of Illustrators honored Stout with the national Richard Gangel Art Director Award for his advocacy of illustration during his design career. Also in 2010 Stout was recognized as an AIGA (American Institute of Graphic Arts) Fellow Award recipient for his exceptional contributions to the field of graphic design. His design work is included in several national design collections including the Museum of Fine Arts Houston, The Dallas Museum of Art, The Wittliff Collections, and the Cooper Hewitt–Smithsonian Design Museum.Stout and his team specialize in the creation of brand identity and strategy, publication design, packaging and interactive solutions. Stout and his team have done work for high-profile companies and institutions like Microsoft Windows, Ruby Tuesday, Popeyes Louisiana Kitchen, Walgreens, Lands' End, L.L. Bean, Southwest Airlines, The Fort Worth Museum of Science and History, The Perot Museum of Nature and Science, The Museum of Fine Arts Houston, The Contemporary Austin, The Houston Ballet, World Wildlife Fund, SkinCeuticals, Advanced Nutrients, Northwestern, Tulane, Vanderbilt, Middlebury, Loyola Marymount University, UC Berkley, The University of Colorado, Drexel and USC.DJ is the author of three books; The Pictures of Texas Monthly Twenty-Five Years, The Amazing Tale of Mr. Herbert and his Fabulous Alpine Cowboys Baseball Club, and Variations on a Rectangle–his forty-year design retrospective.Find DJ here: Instagram | Twitter  Show notesPeople:Michael BierutPaula ScherLuke HaymanHerbert Kokernot Jr.Companies and organisations:o6 RanchAlpine CowboysKokernot FieldTexas Monthly MagazineMiscellaneous:King of Diamonds – The story behind Alpine's Kokernot Field How can you help?There are four ways you can help us out.Give us your thoughts. Rate the podcast and leave a comment.Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)Tell us how we can create a better podcast - tell us what you liked, didn't like, or what you'd like to hear more (or less) ofTell us who you'd like to hear on the podcast. Suggest someone that you think we should interview.One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.Hosted by our founder Ross Drakes.Subscribe iTunes, Spotify, Stitcher, Google PodcastsMusic by: @dcuttermusic / http://www.davidcuttermusic.com

Following the Creative Spirit Podcast
Signs your creative business is ready for a rebrand

Following the Creative Spirit Podcast

Play Episode Listen Later Jul 22, 2021 14:42


In this episode, I'm going to be chatting about how to know if your business is ready for a rebrand. There are five signs that your business might want to consider a rebrand, and there's also a couple of reasons why people often want to rebrand your business that are definitely not good enough reasons to do a whole rebrand, so we'll chat about this as well. Instagram: www.instagram.com/me.and.spirit Website: www.meandspirit.co.uk  Links mentioned: How to by Michael Bierut

Podcasts – The Deep End Design
DESIGNCAST | Rebrands | DGDC

Podcasts – The Deep End Design

Play Episode Listen Later May 24, 2021 72:48


"Most people comment on logo rebrands as if they're judging a diving competition when they should be judging a swimming competition. It's not what kind of splash you make when you hit the water. It's how long you can keep your head above the water." Michael Bierut said it best. We should review logo rebrands differently. Logos need to have a long life, not win points in a discussion. So we decide to take a look at some of the most recent rebrands and discuss them with exactly this perspective in mind. The gang looks at Burger King, Cadbury, GM, and Kia. We've also included this Companion PDF so you can follow along with our chat. If the link does not work, we have it on our Instagram bio link as well! Be sure to follow us on Instagram! The DGDC Podcast Nick Longo Mikelle Morrison Jordan Wilson --- Send in a voice message: https://anchor.fm/deeplygraphic/message

Slate Daily Feed
Slate Money: Wood-Pulp-Based Media

Slate Daily Feed

Play Episode Listen Later Apr 17, 2021 72:11


This week, legendary graphic designer Michael Bierut joins Felix Salmon and Emily Peck to discuss the late Bernie Madoff and his relation to the Coinbase direct listing, the concept of vaccine passports, and print media versus digital media.  In the Plus segment: Logos. Email: slatemoney@slate.com Podcast production by Jessamine Molli. Twitter: @felixsalmon, @EmilyRPeck Learn more about your ad choices. Visit megaphone.fm/adchoices

Slate Money
Wood-Pulp-Based Media

Slate Money

Play Episode Listen Later Apr 17, 2021 72:11


This week, legendary graphic designer Michael Bierut joins Felix Salmon and Emily Peck to discuss the late Bernie Madoff and his relation to the Coinbase direct listing, the concept of vaccine passports, and print media versus digital media.  In the Plus segment: Logos. Email: slatemoney@slate.com Podcast production by Jessamine Molli. Twitter: @felixsalmon, @EmilyRPeck Learn more about your ad choices. Visit megaphone.fm/adchoices

Design Disciplin
E4 – Research for, into, and through Design: The Three Faces of Design Research

Design Disciplin

Play Episode Listen Later Apr 15, 2021 24:20


"Design research" means different things to different people. This episode illuminates the three faces of design research: research for, into, and through design.https://designdisciplin.com/the-three-faces-of-design-research# Related Books, Links, and Resources- Christopher Frayling speaking at the Research Through Design 2015 Conference: https://vimeo.com/129775325- Creative Confidence by Tom Kelley and David Kelley: https://geni.us/creative-confidence- Design Research Through Practice by Ilpo Koskinen et al.: https://geni.us/design-research-thr- Designing Brand Identity by Alina Wheeler: https://geni.us/designing-brand- Detail in Typography by Jost Hochuli: https://geni.us/detail-in-typography- Grid Systems in Graphic Design by Josef Müller-Brockmann: https://geni.us/grid-systems- How To by Michael Bierut: https://geni.us/how-to-dd- How to Fly A Horse by Kevin Ashton: https://geni.us/how-to-fly-a-horse- Making and Breaking the Grid by Timothy Samara: https://geni.us/making-and-breaking- Research in Art and Design by Christopher Frayling: https://researchonline.rca.ac.uk/384/3/frayling_research_in_art_and_design_1993.pdf- The Art of Innovation by Tom Kelley and Jonathan Littman: https://geni.us/art-of-innovation- The Ten Faces of Innovation by Tom Kelley and Jonathan Littman: https://geni.us/ten-faces- Thinking with Type by Ellen Lupton: https://geni.us/thinking-with-type-dd# Connect with Design Disciplin- Website: http://designdisciplin.com​- Podcast: http://podcast.designdisciplin.com​- Instagram: https://instagram.com/designdisciplin/​- Twitter: https://twitter.com/designdisciplin/​- YouTube: https://youtube.com/channel/UCtXM3JdnERaNOiFKaHZJL_w- Bookstore: http://designdisciplin.com​/bookstore# Episode Bookmarks00:00 Intro04:32 Research in Art and Design by Christopher Frayling06:30 Research for Design12:53 Research into Design15:31 Research through Design20:20 Closing Remarks

Design Disciplin
E3 – Conversation with Håkan Lidbo: Imagination, Creative Work, and Organizations

Design Disciplin

Play Episode Listen Later Mar 31, 2021 83:55


Håkan Lidbo is a musician, artist, innovator, designer, and founder of the Rumtiden Idea Lab, an unconventional creative workspace in Stockholm.The work of Håkan and his collaborators stretches across music, art, installations, games, robots, software, public installations, and more. It's quite difficult to define exactly what they do, which is a testament to their vision: "bringing totally new ideas into the world that weren't here before."Håkan himself is wildly prolific (he has released more than 350 records and held a world record for the fastest-releasing musical artist in the early 2000s) and an embodiment of innovation. I sat down with him to talk about how he's able to place himself outside conventional structures and traditions while thriving as a productive and creative leader.http://designdisciplin.com/hakan-lidbo# Related Books, Links, and Resources- Antifragile by Nassim Nicholas Taleb: https://geni.us/antifragile-dd- Change by Design by Tim Brown: https://geni.us/change-by-design- Creative Confidence by Tom Kelley and David Kelley: https://geni.us/creative-confidence- Creative Selection by Ken Kocienda: https://geni.us/creative-selection-dd- Elektron Music Machines: http://elektron.se/- Homo Deus by Yuval Noah Harari: https://geni.us/homo-deus-dd- How To by Michael Bierut: https://geni.us/how-to-dd- How to Fly a Horse by Kevin Ashton: https://geni.us/how-to-fly-a-horse- Reason Studios (formerly Propellerhead Software): https://www.reasonstudios.com/- Sapiens by Yuval Noah Harari: https://geni.us/sapiens-dd- Simone Giertz: https://www.simonegiertz.com/- Teenage Engineering: https://teenage.engineering/- The Almanack of Naval Ravikant by Eric Jorgenson: https://geni.us/almanack- The Art of Innovation by Tom Kelley: https://geni.us/art-of-innovation- The Bed of Procrustes by Nassim Nicholas Taleb: https://geni.us/bed-of-procrustes- The Ten Faces of Innovation by Tom Kelley: https://geni.us/ten-faces- Zoom H1N (Håkan's voice recorder): https://geni.us/zoom-h1n# Connect with Design Discipline- Website: http://designdisciplin.com​- Podcast: http://podcast.designdisciplin.com​- Instagram: https://instagram.com/designdisciplin/​- Twitter: https://twitter.com/designdisciplin/​- YouTube: https://youtube.com/channel/UCtXM3JdnERaNOiFKaHZJL_w- Bookstore: http://designdisciplin.com​/bookstore# Connect with Håkan Lidbo- Personal Website: https://www.hakanlidbo.com/- Website for Rumtiden: https://www.rumtiden.com/- Twitter: https://twitter.com/hakanlidbo- Instagram: https://www.instagram.com/hakan_lidbo/# Episode Bookmarks00:00:00 What does Håkan Lidbo do?00:04:29 The Structure of Rumtiden00:12:26 Håkan's Story00:28:08 From Art to Platform00:35:05 Learning Imagination00:41:40 "Design"00:55:14 Books00:56:24 Places and Tools00:57:47 Lego01:02:21 Swedish Synthesizers01:06:14 Collaboration and Singing Tunnels01:12:54 Failure and Art01:16:34 Inspirations01:22:02 Closing

In Pursuit of Luxury
In conversation with Jessica Helfand

In Pursuit of Luxury

Play Episode Listen Later Mar 17, 2021 57:34


Jessica Helfand. Jessica is internationally acclaimed in her area of work as a designer, writer, and educator. She received both her BA in graphic design and architectural theory in 1982 and her MFA in graphic design in 1989 from Yale University. With William Drenttel, she co-founded The Winterhouse Institute and with Michael Bierut, Design Observer. She has written for many national publications, including The Los Angeles Times Book Review, Aperture and The New Republic. She is the author of numerous books on design and cultural criticism, including Paul Rand: American Modernist (1998), Screen: Essays on Graphic Design, New Media and Visual Culture (2001) and Reinventing the Wheel (2002). Her critically acclaimed Scrapbooks: An American History (Yale University Press, 2008) was named that year's best visual book by the New York Times. Her most recent publications include Design: The Invention of Desire (2016), Culture is not Always Popular: Fifteen Years of Design Observer and Face; A Visual Odyssey (2019).

Design Disciplin
E2 – Strategy and Tactics in Design

Design Disciplin

Play Episode Listen Later Mar 15, 2021 16:33


Design, in all its shapes and flavors, involves two kinds of activities: Picking problems, and solving them. Making decisions, and executing them. Reasoning, and crafting. The concepts “strategy” and “tactics” capture what these two sides of the coin. This is a useful mental model and language for how to think and talk about design, and what it means to be a designer.http://designdisciplin.com/strategy-and-tactics-in-design# Related Books, Links, and Resources- Creative Strategy and the Business of Design by Douglas Davis: https://amzn.to/30JkGC5- Designing Brand Identity by Alina Wheeler: https://amzn.to/3qEY7Ju- High Resolution: https://www.highresolution.design/- Joseph La Delfa: https://cafeciaojoe.com- The Art of War: https://amzn.to/3bKK3K7- The Win Without Pitching Manifesto by Blair Enns: https://amzn.to/3qPXFrH- Visualize Value: http://visualizevalue.com/- How To by Michael Bierut: https://amzn.to/30KVVp2# Connect with Design Discipline- Website: http://designdisciplin.com​- Podcast: http://podcast.designdisciplin.com​- Instagram: https://instagram.com/designdisciplin/​- Twitter: https://twitter.com/designdisciplin/​- YouTube: https://youtube.com/channel/UCtXM3JdnERaNOiFKaHZJL_w- Bookstore: http://designdisciplin.com​/bookstore# Episode Bookmarks00:00 Intro01:09 Inspirations02:05 What does "design" mean?04:53 What do "strategy" and "tactics" mean?06:15 Why is this useful?11:47 What does it look like?15:34 Closing

Strategy Sphere
Corporate Identity and Design That Define a Brand I Michael Bierut

Strategy Sphere

Play Episode Listen Later Feb 23, 2021 61:41


As a partner at Pentagram and a world-renowned, award-winning graphic designer and design critic, Michael Beirut describes corporate identity as a bespoke suit that expresses the true character of the “wearer” or company. In this episode, Beirut explains how he works within professional services firms to build excitement around design ideas. Beirut goes on to describe how he and other designers build trust when they are hired, and how he often collects creative ideas and suggestions from those within the professional services firms he works with. He also describes his own creative process and the books and artists that have inspired him along the way. Hosts: Lavinia Calvert & Deborah Farone Co-Producer: Katelin Zweifel-Korzuchin & Brit Nowacki  Audio Engineer: Nikki Rasmussen Editor: Jessica Penfield

The Creative Course Podcast
Michael Bierut - Pitstop Episode #3

The Creative Course Podcast

Play Episode Listen Later Apr 11, 2020 105:26


An incredible visit with Michael Bierut and a Zoom Room full of students and faculty from all over the country! Enjoy this fantastic discussion!

The Way I See It
Michael Bierut on Ed Ruscha's OOF

The Way I See It

Play Episode Listen Later Oct 24, 2019 13:57


Art critic Alastair Sooke, in the company of some of the leading creatives of our age, continues his deep dive into the stunning works in the Museum of Modern Art's collection, whilst exploring what it really means “to see” art. Today's edition features graphic designer Michael Bierut selects Ed Ruscha's large blue and yellow painting of the word "OOF". Will the man who designed the Visa credit card symbol see three letters? Producer: Paul Kobrak Main Image: Edward Ruscha, OOF, 1962 (reworked 1963). Oil on canvas, 71 1/2 x 67" (181.5 x 170.2 cm). Gift of Agnes Gund, the Louis and Bessie Adler Foundation, Inc., Robert and Meryl Meltzer, Jerry I. Speyer, Anna Marie and Robert F. Shapiro, Emily and Jerry Spiegel, an anonymous donor, and purchase, The Museum of Modern Art, New York, 256.1988. © 2019 Edward Ruscha

The A-List Podcast
The A-List Podcast: Michael Bierut

The A-List Podcast

Play Episode Listen Later Jul 18, 2019 54:51


[0:00 – 1:56] Intro [1:57 – 4:27] Growing up in non-starstudded Ohio and discovering his drawing talents. [4:28 – 7:20] Serendipitously stumbling on the book “Aim High for a Career in Graphic Design / Art by S. Neil Fujita” at age 14 and starting art as a vocational trade. [7:21 – 12:10] The benefits of social ineptitude and the nerve to push yourself creatively. [12:10 – 17:57] The curse of ‘knowing the rules.' [17:58 – 26:16] For the love of rules and parameters. [26:17 – 28:16] Helvetica and 70's font style at the University of Cincinnati [28:17 – 33:35] The magnetic pull to New York City and working with mastermind Massimo Vignelli. [33:36 – 36:10] The healthy side of a workaholic. [36:11 – 38:16] Wisdom gained from 10 years with Vignelli and the importance of compelling ideas. [38:17 – 43:08] Leaving Vignelli to become a partner at Pentagram in 1990. [43:09 – 48: ] Working on the top-secret Hillary Clinton campaign logo. [52:49 – 54:59] Outro

The Elastic Brand
S1 Ep 6 - Michael Bierut on the process behind and the reaction to the redesign of the Slack logo

The Elastic Brand

Play Episode Listen Later Mar 15, 2019 57:15


Today I am honoured to have as my guest Michael Bierut of Pentagram New York. Michael and I discuss Pentagram's process behind the recent redesign of Slack's identity, the reaction of the design industry, Michael's involvement in the design of Hillary Clinton's 2016 Presidential Campaign logo, the power and passivity of a logo and the beauty of design and symbols.

North V South
75. I love a bit of blank media

North V South

Play Episode Listen Later Mar 14, 2018 76:39


In the final episode of a rather intermittent season 2, our emissaries of ephemera discuss whether social media has levelled the playing field for both Davids and Goliaths. News includes Wacom's artist profile films, how Michael Bierut chooses typefaces, t shirts as design, academicism, The Culture, Dr Who's rebrand, and Oxford Commas (see what I did there). One pie is disqualified for being a stew with a lid. LOTR Chapter 5: A Conspiracy Unmasked is discussed in the extra bits.

Meet the Creatives
Jessica Helfand, Creative Director at The Design Observer Group

Meet the Creatives

Play Episode Listen Later Jun 27, 2017 39:12


On this episode of Meet the Creatives, I Skype with Jessica Helfand. We talk about her career, her and Michael Bierut joining Yale University School of Management as faculty and more!

TED Talks Daily
How to design a library that makes kids want to read | Michael Bierut

TED Talks Daily

Play Episode Listen Later Jun 2, 2017 12:36


When Michael Bierut was tapped to design a logo for public school libraries, he had no idea that he was embarking on a years-long passion project. In this often hilarious talk, he recalls his obsessive quest to bring energy, learning, art and graphics into these magical spaces where school librarians can inspire new generations of readers and thinkers. Hosted on Acast. See acast.com/privacy for more information.

Obsessed Show
Michael Bierut - Founder of Design Observer, Principal at Pentagram

Obsessed Show

Play Episode Listen Later Jun 27, 2016 50:33


If you've paid attention to the world of design and advertising over the past 20 years, you have certainly seen Michael's work. You have undoubtedly read articles from him. You may have even watched a documentary that he was interviewed on. On this special episode of Obsessed With Design, Josh sits down with Michael to learn more about his life, his career, and his inspiration. You can follow him on Twitter here. In this episode, we discuss: How he got his start in the world of design. The founding of Pentagram, and what the world of Pentagram is like today. His favorite projects and stories from the last 30 years. Show notes are available at ObsessedShow.com.

The Busy Creator Podcast with Prescott Perez-Fox
What Sally Hogshead Learned Working in America's Top Ad Agencies, and How That Shaped Her Work as an Author

The Busy Creator Podcast with Prescott Perez-Fox

Play Episode Listen Later Jun 20, 2016


Sally Hogshead (@SallyHogshead) is an author, speaker, and entrepreneur. Following a career in advertising, she evolved her career and reoriented toward building significance for other professionals and creatives. In this conversation, Sally discusses the phases of her career (so far), shares some of what she learned on the ground with advertising heroes, and remarks on the challenges of writing long-form books as a person who naturally bends toward the quick win. Check out Sally's latest book Fascinate and catch up with her on BrandFascination.com, for a start. GET THE EPISODE Download The Busy Creator Podcast, episode 86 (MP3, 38:43, 18.7 MB) Download The Busy Creator Podcast, episode 86 (OGG, 38:43, 21.6 MB) SUBSCRIBE TO GET NEW EPISODES   Subscribe to The Busy Creator Podcast on iTunes or on Android or on Google Play Music Show Notes & Links Sally and Prescott have worked together on a varied of projects since 2011 Prescott discovered Radical Careering during his first job, which wasn't a very good job. When Sally found advertising, it was "love at first sight" Portfolio Center and their Copywriting course Sally's first career phase was not being awarded or recognised as a student, but discovering that's hardly the entire game "The most interesting creative ideas aren't going to be acknowledged at first, because they're not populist." —Sally Hogshead Tweet This Fallon McElligott Rice, now just Fallon Her Second phase was working with smart people on rapid-fire projects "You want to be the dumbest person on the team." —Sally Hogshead Tweet This Her Third phase was disillusionment when inheriting a management role "It takes a completely different mindset to be with people than from being with my ideas." —Sally Hogshead Tweet This The Fourth phase was expansion to create ideas beyond an ad into the wider world [as an author, speaker, etc.]. Sally was the Creative & Managing Director for Crispin Porter + Bogusky for their Los Angeles office CP+B's LA Office opened its doors on Sept. 10, 2001 "It's easy to be creative when the world has a big budget and optimism and a love for what hasn't been discovered." —Sally Hogshead Tweet This "In order to be a creative leader, you have to be able to lead people through the darkest times." —Sally Hogshead Tweet This "It's impossible to have creative ideas in an oppressive environment." —Sally Hogshead Tweet This     48 Laws of Power by Robert Green & Joost Elffers on Amazon and on Audible     Kerning pairs (such as FA) [caption id="attachment_3445" align="alignnone" width="478"]Kerning Pairs[/caption] There used to be a natural (ten day) cycle with print advertising. There was time to work on stuff. "I'm still a geek with words." —Sally Hogshead Tweet This Paste-ups Bill Westbrook Jean Robere "One for the reel, one for the meal." —advertising adage Tweet This "Don't be a worrier, be a warrior." —Tony Robbins (and Prescott, ironically) Tweet This Clients would cut their marketing budget during the recession. Remember this? or this? Tibor Kalman (1949-1999) Design, like Jazz, is a generational artform John Coltrane played with Miles Davis who played with Charlie Parker Armin Vit worked with Michael Bierut who worked with Massimo Vignelli A lot of NYC agencies did annual reports, but didn't show it in the portfolio Medieval Stonemasons "Signifance doesn't live in one piece. It lives in a movement or a body of work." —Sally Hogshead Tweet This The Martin Agency The One Show, advertising awards show Varnish, in print TBWA/Chiat/Day Wieden+Kennedy Goodby Silverstein & Partners Bob Barrie, Art Director binomial nomenclature Print finishes by thickness: Varnish → UV → Aqueous Print finishes by lustre: Dull → Satin → Hi-Gloss Nightclub Flyers Fascinate achieved New York Times Bestseller status Sally admits to not being great with long content (100,000 word books) How The World Sees You by Sally Hogshead on Amazon and on Audible "Revisions suck my soul. Creation enlivens me." —Sally Hogshead Tweet This "writing-tired", when Prescott feels uninspired to write blog posts, etc. "I can't write anything great for the first hour. I have to get into a trance." —Sally Hogshead Tweet This Antiproton The 9 Habits of Highly Creative People, a free guide from The Busy Creator "The hardest part about writing isn't writing, it's finishing the dishes." —writers' adage Tweet This Prescott and Sally got connected on social media Starship Design on Facebook  Sally Hogshead on Twitter  Sally Hogshead on Facebook  Sally Hogshead on Instagram  Sally Hogshead on YouTube  SallyHogshead.com  HowToFascinate.com/blog  BrandFascination.com Tools MacBook Noise-cancelling headphones Techniques Don't let the Creative Director and Managing Director be the same person; there needs to be a healthy tension between the two. Remark not only on awards won and praise given, but hard times which shape your character Examine any project via its priorities "Quality of Work", "Quality of Life", or "Quality of Compensation." Pursue the areas of work that feel like a "wellspring" of creativity; avoid "creative agony" Create an Idea Wall, and hang up your projects as you think of them Block time (at least 3 hours) to sink into writing Listen to music that reflects the sort of writing you're aiming for Designate externally- and internally-focused work (email vs. writing content) Habits Write down the words you use when mentoring, and which you need to hear Appreciate craft, even if it takes slightly longer Periodically examine your work and your agency to align with influence: Creative, Financial, or Cultural Shape expectations around you; follow the type of work that suits you best Take advantage of "swiftness"; don't analyse or think about ideas and instead just act (especially on side projects and writing ideas). Go to bed early; write in the morning. TRY AUDIBLE.COM FREE FOR 30-DAYS Visit BusyCreatorBook.com for your free trial Get Fascinate by Sally Hogshead as a free audiobook

Yale University Press Podcast
The Good, The Flat, and the Ugly

Yale University Press Podcast

Play Episode Listen Later Jun 17, 2016 33:29


In a special edition of the Yale University Press Podcast, we share an episode of The Observatory podcast from Design Observatory. Michael Bierut and Jessica Helfand discuss Instagram, logo changes, and the impact of design on your daily life.

A Rally Podcast
003 - Junior Designers

A Rally Podcast

Play Episode Listen Later Apr 13, 2016 36:58


In this episode: Ben attempts to pivot the episode, Jim has several personal relationships, Geof continues to ask leading questions and Brijan gives everyone a yacht. Extra: one of our office chairs makes a squeaking sound similar to a fart (scout's honor!). Please note that the opinions expressed here are not that of Rally Interactive and any possible reference to anyone living or deceased is purely coincidental. Also, we have no idea what we are talking about. This episode was brought to you by: Rally Interactive and Air Lookout. Send feedback to podcast@rallyinteractive.com or http://twitter.com/rallybanter # Mentioned and discussed on the show - Side project: Air Lookout - airlookout.com What would you tell a junior designer? Degrees and school? - G.E.D.? Do you need college? Brijan doesn't actually tell why he got in trouble - Drugs? Gangs? Shop lifting chapstick? Nobody will know. - Awkward accents… Actual advice - Don't chase money - Work at places with the best work - Role models, find studios, establishing a connection - Relationships and work ethic - Don't be afraid to start over - Show up to work - The money (may) come… eventually… - YACHTS! - Learn everything - Specialize? - Talk to designers you like. Reach out. - Michael Bierut (https://en.wikipedia.org/wiki/Michael_Bierut) - Funsize (http://funsize.co) - Community and peers - Isolation in college - Internships! - Elegant Seagulls (http://www.elegantseagulls.com) - Real world experience vs. school experience - The perfect program? Apprenticeship? - Dan Mall (http://danielmall.com, https://twitter.com/danielmall) - Webmaster?? (wtf?) When did you realize design was a thing? - Everything around us, besides nature, is designed - Realizing designer as a job and their influence - Connections with James Burke (https://www.youtube.com/watch?v=MPcZ_5uCldg, https://en.wikipedia.org/wiki/Connections_(TV_series) ) - Jim's texting addiction - Modern civilization: everything is designed - Myspace templates… How to get a job? - Portfolio advice - How do you judge work for a hire? - Distilling/curating best work - Know your audience - Focus Lab (http://focuslabllc.com) - Jim shuts down… Beeeooooop… What can be taught or not? - Taste? Aesthetics? Problem solving? Work ethic? - Learning taste - Can passion be taught? # Brijan Powell - Freelance Interactive Designer working out of the Rally office and motorcycle riding hellion. - http://twitter.com/brijan # Ben Cline - Part owner, designer and string cheese consumer at Rally Interactive. - http://twitter.com/yocline # Jim DeBrock - Designer at Rally Interactive and Logic Pro tutorial consuming beast. - http://twitter.com/jimdebrock # Geof Crowl - Designer at Rally Interactive and connoisseur of fine italics. - http://twitter.com/rectangular

The Busy Creator Podcast with Prescott Perez-Fox
The Busy Creator 37 w/guest Felix Sockwell

The Busy Creator Podcast with Prescott Perez-Fox

Play Episode Listen Later Dec 22, 2014 36:39


Felix Sockwell is an illustrator and graphic designer based in New Jersey. Following a storied early career in some of New York's top agencies, Felix changed direction to pursue his solo practice as an illustrator. For him, setting up outside the City didn't mean obscurity; instead, he's developed a unique signature style and works with a varied of high-profile clients like Facebook and The New York Times. See more of his work on his website, FelixSockwell.com Audio Player       00:00 Use Left/Right Arrow keys to advance one second, Up/Down arrows to advance ten seconds. 00:00   Use Up/Down Arrow keys to increase or decrease volume.       Felix Sockwell for WQXR, his signature continuous-line illustration style, click to enlarge Show Notes & Links Felix describes himself as both a designer and illustrator, from a family background in design, illustration, and advertising “Illustrative Designer” Von Glitschka East Texas State University, Felix's almost mater DDB Needham/Tracey-Locke, ad agency in Dallas The Richards Group, communication agency in Dallas Brian Collins Ogilvy‘s Brand Integration Group (BIG) in New York, known for their 16-hour days Rick Boyko Laurie Rosenwald Luke Hayman Tom Vasquez Alan Dye Felix's style is continuous vector line illustration Thelonious Monk Quartet with John Coltrane at Carnegie Hall, cover artwork by Felix Sockwell T.S. Monk — one of Thelonius Monk's similarly-named sons — lives in South Orange, NJ  Charles Anderson Eric Johnson Starwood Hotels Le Méridien, a Paula Scher/Pentagram client at the time  Christine Blackburne, photographer and previous podcast guest Highlights Puzzle Pushpin Studios, an influence for Felix Prescott worked with Seymour Chwast Norman Rockwell‘s style Joe Marianek, formerly of Michael Bierut‘s team at Pentagram and past guest on Design Matters with Debbie Millman. (Bierut and Millman have both been guests on The Busy Creator Podcast, by the way) karlssonwilker Paul Sahre South Orange “feels like Williamsburg, Brooklyn” (according to Felix, at least) Felix's recent calendar poster for NPR –  Jonathan Selikoff, founder of Vote for Letterpress in South Orange, NJ “Squirrels are our friends” Kyle Webster, illustrator Tools iPhone Adobe Illustrator (not Photoshop, not InDesign) Techniques Work with a rep/agent only when it's a really big job Habits Save tedious or intricate pieces for yourself, for later use (ex. drawings of hands) Embrace the slow evolution of your own style Build a personal zone, which can involve coffee, music, or weed Get The Episode Download The Busy Creator Podcast, episode 37(MP3, 36:49, 17.8 MB) Download The Busy Creator Podcast, episode 37(OGG, 36:49, 32.3 MB) Subscribe to The Busy Creator Podcast on iTunes Something to add? Leave a comment below to participate in the conversation.

The Busy Creator Podcast with Prescott Perez-Fox
The Busy Creator 30 w/guest Michael Bierut

The Busy Creator Podcast with Prescott Perez-Fox

Play Episode Listen Later Nov 3, 2014 53:00


The Busy Creator Podcast, episode 30 with Designer, Educator & Writer Michael Bierut Michael Bierut (@MichaelBierut) is one of today's most renowned and respected graphic designers. Since 1990, he has been a Partner at Pentagram, where he works with clients like MIT Media Lab, The Yale School of Architecture, and the New York Jets. In addition to his work at Pentagram, he is a Senior Critic in Graphic Design at the Yale School of Art and co-founded the online publication Design Observer, where he writes about design and creative culture. Together we discuss Michael's feelings in becoming a business owner, how he divides work duties with his team, the clunky process of learning business skills as a young designer, and the exhaustive routines which power his morning. We also learn the 19-syllable Starbucks order he buys each working day, and how long it takes him to run 3 miles. Read more about Michael via his lengthy biography on Pentagram's website. Show Notes & Links Pentagram's New York Office, and its library, where we recorded this episode Michael Bierut in the Pentagram Library. Image via The Architectural League of NY Michael [still] thinks of himself as a “working graphic designer” Michael's previous — and only — employers were Massimo & Lella Vignelli As a young designer, he “never spent a minute lying in bed wondering if a client was going to pay an overdue invoice.” Michael writes his own proposals; there is no “behemoth” behind the scenes “I thought I was ready to be a business owner, but I really didn't know much about it.” ← Click to tweet Pentagram Partners “really like to do the work.” Michael currently works with 6 designers, 2 project managers, and 2 interns. “If you want to go fast, go alone. If you want to go far, go together.” ← Click to tweet Teaching business skills to designers isn't “baked in” to Pentagram's ethos, but it happens through close collaboration Without cultural context, working as a designer can be a “long road to carpal tunnel syndrome.” Knopf Doubleday, publisher Jacqueline Kennedy Onassis New York Times “The world we live in was created by people no smarter than us.” —Prescott mis-quoting Steve Jobs ← Click to tweet “Designers are actors playing a part. We have to learn about X and show the world X.” ← Click to tweet Michael is a Lazy Designer “The time I invest [in proposals] is always intense and personal.” ← Click to tweet Michael's famous sketchbooks notebooks. Currently working with #104. Make It Bigger by Paula Scher Tools Marble composition notebooks Venti Triple Non-Fat Cappuccino from Starbucks Techniques Oversee a single designer, bring on a second only if you need it Keep your pitches/responses to briefs short but purposeful. Don't participate in theatrics. Ponder a problem during your morning run. Solve it during that time. Habits Wake up early (5:15a–5:35a) Jog 3 miles every morning Use vacations as a time to focus on a particular project Build writing into your routine. Chunk it down and don't give yourself a chance to escape.