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Well, well, well. Another startup from NYC that is growing FAST! I explored a slightly different angle with Wes Yee (Head of Integrated Marketing at Ramp) specifically how to make sure your marketing efforts are truly integrated at a fast growing startup. Prior to Ramp, Wes was the Senior Director of Growth at Guru (Series C tech startup). Wes has 10+ years experience building and scaling revenue-focused marketing teams at early-stage (Series A -> Series D) B2B tech startups. His teams have grown ARR from less than $5M to $15M+ and less than $10M to $50M+. Ramp was founded in 2019, is already at Series C ($620M total), has a unicorn valuation of $3.9 billion, and 220 people strong. Ramp is a finance automation platform designed to save businesses time and money. “The only corporate card and spend management platform designed to help you spend less.” More than 2,000 businesses are using Ramp already. Check out this UX (web page) for "Why Ramp?" I love this reader experience and how the problem is explained. Here's what Wes and I cover: What marketing trends should startups be aware of or exploring (HINT: how to measure what's hard to measure, also "intrinsic advertising" in gaming); You sell to startups, small business, and enterprise, so how does your marketing need to change for each of these segments; What's been working well for marketing/growth; Creating a culture around radical accountability; What's your key metric (HINT: his job is to translate copywriting into revenue); What are the big challenges right now; How do you integrate your marketing efforts; What's the one question you'd ask 100 of your peers in marketing leadership; What are some goals you want to accomplish this year. You can reach Wes on LinkedIn: https://www.linkedin.com/in/wesyee/ Find out more about Ramp: https://ramp.com/ This episode is exclusively sponsored by Manifest Commerce, helping merchants with earth friendly e-commerce fulfillment. You can check them out here: www.manifestcommerce.io For more content, subscribe to Modern Startup Marketing on Apple or Spotify (or wherever you like to listen). You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com Thanks for listening! --- Send in a voice message: https://anchor.fm/anna-furmanov/message
92: In The Secret to Growth Marketing & Having Fun at Work, Wes Yee (Twitter: @WesYee), experienced high-tech marketer, joins host William Glass to discuss how tech companies should approach growth marketing. Wes shares how he learned the hard way that there is no one size fits all growth marketing strategy that you can copy and paste. Instead, you'll learn how to identify what growth marketing strategy will work best for you business. You'll learn: How to craft a growth marketing strategy Identifying and implementing growth marketing tactics Defining growth marketing, acquisition marketing, and performance marketing How as a leader to make work more fun Follow the Silicon Alley podcast wherever you listen to podcasts. __ Visit SiliconAlleyPodcast.com to become a guest and sign-up for the newsletter. Follow on: - Instagram: http://bit.ly/SIliconAlleyIG - LinkedIn: http://bit.ly/SiliconAlleyLI - YouTube: http://bit.ly/SiliconAlleyYouTube Our Sponsors: Ostrich helps you go from being one of the 92% of people who fail to achieve their financial goals to one of the few who does. 80% of Ostrich members are on track to achieve thief financial goals. Sign up for free at https://www.getostrich.com About Wes Yee: Wes Yee is a marketer and investor with 10+ years of experience driving growth for technology startups. He's head of integrated marketing at Ramp and a Channel Co-Chair at Pavilion where he helps marketers solve problems. From 2018-2020 he led the growth marketing team at Guru, helping grow revenue over 400%. Prior to Guru he was the VP of Marketing at Sequoia Consulting group and has held key marketing roles at Piqora, Kony, ShareVault and Semphonic. He holds a BA in Mass Communications from CSU East Bay. Learn more about Wes Yee: LinkedIn - www.linkedin.com/in/wesyee & website - www.WesYee.com Silicon Alley is a Financial Glass Production --- Send in a voice message: https://anchor.fm/silicon-alley/message Support this podcast: https://anchor.fm/silicon-alley/support
Hop on the rollercoaster with Matt Armstrong, Mike Roye, Tim Rodriquez, and Wes Yee, for our weekly NFL roundup of picks, rants, and football chatter. Bet alongside us at Bovada. Use bit.ly/roughedup to get up to a $750 bonus!
In this episode, Wes Yee breaks down all the aspects related to growth marketing right from the definition to the tips on getting started with growth marketing. He also shares insights on growth marketing tactics, the right metrics, and a guiding framework for growth marketers and aspirants. #embraceyourjourney Contact Wes Yee | Follow us on LinkedIn
Join Matt Armstrong, Mike Roye, Tim Rodriquez, and Wes Yee for our weekly NFL roundup of picks, rants, and football chatter. NFL Week 5 is here!
Join Matt Armstrong, Mike Roye, Tim Rodriquez, and Wes Yee for our weekly NFL roundup of picks, rants, and football chatter. NFL Week 5 is here!
Join Matt Armstrong, Mike Roye, Tim Rodriquez, and Wes Yee for our weekly NFL roundup of picks, rants, and football chatter. NFL Week 4 is already on its way!
Join Matt Armstrong, Mike Roye, Tim Rodriquez, and Wes Yee for our weekly NFL roundup of picks, rants, and football chatter. NFL Week 3 is already on its way!
Jason Collette of Rotowire and Fangraphs joins Matt Armstrong and Wes Yee to redesign baseball for the modern fan. Topics include: The universal DH Improving the broadcast experience The schedule and time of game Realignment and expansion Magic wands
Matt Armstrong and Wes Yee break down the League of Legends LCS and LEC playoffs thus far.
Bitter Patriots fan Wes Yee argues with friends over how bad the Titans are. Then the four panelists discuss whether or not they could tackle Lamar Jackson.
Wes Yee is a professional music producer, entrepreneur, and podcast host of a top 10 iTunes music podcast. In this episode, learn from Wes Yee how to unlock a deeper level of personal fulfillment by daring to live your passion.
Welcome to Episode 125 of the No Quit Living Podcast. NQL is a personal development podcast designed to help you achieve your goals and desires. Whether you found us from Forbes, Inc Magazine, CEO Magazine, CIO, New Theory, or elsewhere, we're thrilled you are listening. Through hearing the inspiring stories and tips from the greats, we will all find it easier to stay motivated. Wes Yee is not only a professional music producer, audio engineer, song writer and entrepreneur, but also a partner of No Quit Living. He created the music for the show and does the audio editing, mixing and mastering for every episode. Wes and Chris both knew that it was only a matter of time before Wes would make his guest appearance on the show. Wes tells the story of when he graduated college a few years ago, in his first year of living on his own, he was fired, evicted and sued all in the same week. This was definitely not an easy time for him at all, and so much of him wanted to give up, but he didn't. He takes a lot of pride in his persistence and not only the importance of getting out of your comfort zone, but how to do it. Wes definitely was nowhere near comfortable for a large portion of his entrepreneurial journey, but he's better because of it. Facebook: www.facebook.com/wesyeemusic Instagram: https://www.instagram.com/wes.yee/ Spotify: https://open.spotify.com/artist/74x71LlZLCajGnJ3IGTKI9 Free Song Download: www.bit.ly/wesyeefreesong
Special guest Nicole Singleton joins Matt Armstrong and Wes Yee to discuss and nitpick Ready Player One. Click here to subscribe on iTunes!
Wes experienced an abusive relationship. Through forgiveness, he found inner peace and the fuel for his artistic creativity. He reminds us that it's never too late to patch up a relationship. Wes Yee is a professional music producer, audio engineer, songwriter and entrepreneur. His credits can be heard on MTV, VH1, Oxygen, E! and he has jingles that he wrote and produced circulating on the radio. He's recently made the switch from a producer behind the scenes to the face of his new brand, as an artist. His one goal is to show everyone in the entire world that one person can make a difference and inspire others to do the same. http://www.facebook.com/wesyeemusic
My friend, Wes Yee, and I have a fascinating discussion about various entrepreneurial topics, including impact vs. income, the feeling of "work", and the importance of self-care. Get the show notes and transcription at https://thekimsutton.com/pp124.
My friend, Wes Yee, and I have a fascinating discussion about various entrepreneurial topics, including impact vs. income, the feeling of "work", and the importance of self-care. Get the show notes and transcription at https://thekimsutton.com/pp124.
Wes is a music producer, songwriter and entrepreneur. His credits can be heard on various TV networks, his jingles are all over the radio and he recorded the audio book 13 Hours In Benghazi. He is a partner of No Quit Living, and he’s recently crept out from behind the scenes, as an artist and vlogger. Sponsors: LegalZoom: It's National Make a Will Month at LegalZoom and right now you can download their Estate Planning Kit for free! Visit LegalZoom.com/prepare today! Organifi: I’ve been researching plant-based supplements that will help me not just feel my best, but also perform my best, and Organifi’s protein is smooth, filling and the vanilla flavor is yummy! See for yourself: visit Organifi.com and save 20% with promo code FIRE!
Adam Foster, Wes Yee and Jared Thatcher discuss their observations from the Arizona Fall League.read more