Podcasts about wiemer snijders

Unlock profitable growth by mastering evidence-based marketing principles shared by a marketing maverick who has been catapulting brands to new heights for over fifteen years.Wiemer Snijders, a sought-after guest lecturer across Europe's elite business schools and author of a game-changing book, "Eat Your Greens," holds the keys to unlocking profitable growth.Topics Covered:(00:00) - – Intro (01:27) - – “The Banana Distribution”: How to decode your customer's buying patterns (08:29) - – Forget the 80/20 rule: Learn the real customer distribution (11:55) - – Are overspending on the wrong customer segment? (18:32) - – The Byron Method: How to navigate the shifting sands of consumer buying behavior (21:18) - – Should loyalty and retention be your Holy Grail? (24:22) - – How to smell the BS in marketing reports (29:30) - – Wiemer's 3 evidence-based marketing resources ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

This week on APG Grow Op's Summer School, as part of our Strategy Toolkit series, we spoke to Wiemer Snijders on How to Eat Your Greens

We talk about:Wiemer's book: Eat your greens or read the review hereByron Sharp's book: How brands growSurvey designThe Juster scaleThe art of statistics by David SpiegelhalterLooking for similarities in stead of differencesPhilip Kotler, the godfather of segmentationThe link with politics If you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here . This episode is sponsored by Holabrief, The go-to platform  for creative briefs. If you want to subscribe, you can use the code LTB and get a 20% discount.

During this 175th episode of “Marketing Today,” host Alan Hart interviews Wiemer Snijders, author, editor, and curator of the book "Eat Your Greens: Fact-Based Thinking to Improve Your Brand's Health." With an emphasis on a scientific-based, self-learning, Snijders brought together a collection of incredible people to share a variety of perspectives on topics around branding and marketing. Today on the show, Snijders focuses on the creation of the book, what it took to pull it together, and the insights from so many innovative thinkers, especially those that base their findings on scientific facts. Snijders explains the structure of the "Eat Your Greens" and why he wanted to structure it in an easily digestible way. He wanted to provide a means for people to quickly pick up the book, read some short, topic-based articles, and challenge them to dive into those topics further.  It's very much like "looking at a selection of painters from a certain period or style, and indulge on that, and exit a richer person." Snijders describes the setup to the book and the broad "briefing" for the book. He told people, "you can write about anything; you just have to back it up with facts."  The first chapter was designed to focus on the fundamental ways we make choices as consumers. How do you approach the reality that "about 40% of your customers are going to only buy once, in five years?"  How does that shape what we do in marketing?   Snijders shares about the importance of focusing on evaluating/growing that group of people.  "How do you actually measure effective advertising?  Snijders shares incredible insights on how to use the limited amount of time we have to share our messages. Highlights from this week’s “Marketing Today”: What was the reasoning behind building a compilation book? (01:48) How did Wiemer find and pick those that would appear in the book (04:24) An interesting answer to whether Wiemer has a favorite chapter. (06:31) Whom do we need to hear from next? (07:05) The 1st Chapter and "set up" for the book (08:25) The fundamental and well-established things in customer choice. (08:55) The "banana" visual of distribution. (13:41) Focusing on "Value-based" marketing (18:21) Why Wiemer focuses on "purpose" and "unique selling propositions." (22:54) Why the "Essence of Branding" is so vital. (28:10) Exciting insights into consumer purchasing behaviors (30:02) What opportunities does Wiemer see for marketers today? (32:09) Digging into the idea of "Creative Publicity." (33:27) What defines and makes up Wiemers past? (35:47) What personally drives Wiemer? (38:27) Wiemer's advice to his younger self. (39:58) Who should we follow or take notice of? (40:50) What does the future of marketing look like? (43:44)   Resources Mentioned: Eat Your Greens book Authors previously on Marketing Today from “Eat Your Greens”: Mark Ritson, Byron Sharp, Richard Shotton, Bob Hoffman, Tom Goodwin, Tom Fishburne, and Mark Barden. Doc Searls Negative Binomial Distribution and Andrew Ehrenberg Charles Graham “Creative Publicity” Boyan Slat - Ocean Cleanup Max Roser – Our World In Data Support the show.

On this week’s podcast, Wiemer Snijders managing editor of highly praised book Eat Your Greens, Fact Based Thinking to improve your brands health, discusses the misconceptions about what works in marketing, metrics and shares some great insights on understanding buyer behavior across the marketing landscape.

This week we’ve caught Wiemer Snijders. A Dutchman with a famous banana, Wiemer is one of the most prominent figures at the forefront of Marketing Sciences. Currently a Partner at The Commercial Works, he recently published Eat Your Greens: Fact-Based Thinking to Improve Your Brand’s Health, which features contributions from 35 of the world’s top marketers, including the likes of Byron Sharp, Mark Ritson and Bob Hoffman. Listen to him talk on how the scientific approach is helping to turn around marketing, the possible root causes of the lack of long-term strategic thinking in the industry, and a whole lot more. ///// Wiemer's Links: Twitter: @wiemersnijders (https://twitter.com/wiemersnijders) Eat Your Greens (https://www.amazon.co.uk/Eat-Your-Greens-Wiemer-Snijders/dp/1789016754/ref=asc_df_1789016754/?tag=googshopuk-21&linkCode=df0&hvadid=310623486223&hvpos=1o1&hvnetw=g&hvrand=2182702425048267567&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=1007247&hvtargid=pla-565474847988&psc=1&th=1&psc=1) by Wiemer Snijders The Mind Is Flat (https://www.amazon.co.uk/Mind-Flat-Illusion-Mental-Improvised/dp/0241208440/ref=sr_1_1?crid=2YE8R8MJ5W316&keywords=the+mind+is+flat&qid=1560433977&s=books&sprefix=the+mind+is+flat%2Cstripbooks%2C137&sr=1-1) by Nick Chaker Bad Science (https://www.amazon.co.uk/Bad-Science-Ben-Goldacre/dp/000728487X/ref=sr_1_1?crid=22F00JXZAZRGE&keywords=bad+science+ben+goldacre&qid=1560434006&s=books&sprefix=bad+science%2Cstripbooks%2C137&sr=1-1) by Ben Goldacre It’s A Little More Complicated Than That (https://www.amazon.co.uk/Think-Youll-Find-More-Complicated/dp/0007505140/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=) by Ben Goldacre How To Lie With Statistics (https://www.amazon.co.uk/How-Lie-Statistics-Penguin-Business/dp/0140136290/ref=sr_1_1?crid=1P3L1OS1GD21O&keywords=how+to+lie+with+statistics+by+darrell+huff&qid=1560434023&s=books&sprefix=how+to+lie+with+%2Cstripbooks%2C140&sr=1-1) by Darrell Huff Naked Statistics (https://www.amazon.co.uk/Naked-Statistics-Stripping-Dread-Data/dp/039334777X/ref=sr_1_1?keywords=naked+statistics&qid=1560434038&s=books&sr=1-1) by Charles Wheelan Economics Facts And Fallacies (https://www.amazon.co.uk/Economic-Facts-Fallacies-Thomas-Sowell/dp/0465022030/ref=sr_1_1?keywords=Economics+Facts+And+Fallacies&qid=1560434057&s=books&sr=1-1) by Thomas Saul Factfulness (https://www.amazon.co.uk/Factfulness-Reasons-Wrong-Things-Better/dp/1473637465/ref=sr_1_1?crid=3PD5CUX13C725&keywords=factfulness+by+hans+rosling&qid=1560434073&s=books&sprefix=Factfulness+by+Hans%2Cstripbooks%2C125&sr=1-1) by Hans Rosyln Progress (https://www.amazon.co.uk/Progress-Reasons-Look-Forward-Future/dp/1786070650/ref=sr_1_1?keywords=progress+by+norberg&qid=1560434090&s=books&sr=1-1) by Johan Norberg The Consuming Instinct (https://www.amazon.co.uk/Consuming-Instinct-Gad-Saad/dp/1616144297/ref=sr_1_1?keywords=The+Consuming+Instinct&qid=1560434108&s=books&sr=1-1) by Gad Saad On Writing Well (https://www.amazon.co.uk/Writing-Well-30th-Anniversary/dp/0060891548/ref=sr_1_1?keywords=On+Writing+Well&qid=1560434130&s=books&sr=1-1) by William Zinsser /////

A quick look at the ZeeMELT Conference in Mumbai this week just after I arrived back in NY. It includes a brief summary of talks by Faris & Rosie, Laura Bambach, Vicki Ross, Dave Trott, Kate O’Neill, Mr Sodhi, Samuel Scott, Fernando Machado, Rodger Beekman, Gerardo Mazzeo, JP Hanson and Wiemer Snijders. Complete with at least 200 mistakes and mispronunciations. Shout-outs to Payal, Sanika, Tushar, and Animesh for hanging out and to the Kyoorius crew for bringing us out - Rajesh, Anant, Pakhi, Nupur. P.S. My currency conversion was horribly wrong - where I mention $800 it’s closer to $8 For more strategy talk: 1. Strategy newsletter: www.markpollard.net/email-newsletter/ 2. Strategy drawings: www.instagram.com/markpollard 3. Strategy Twitter: www.twitter.com/markpollard 4. Join 5,000+ strategists: www.sweathead.co New book "Strategy Is Your Words" out soon.

**After traversing lakes, vast boreal forests and glaciated mountains, we finally caught up with the charismatic Fredrik Hallberg.** **Being born in the most boring town in Sweden, Köping, propelled Fredrik to leap into the world of computers, and ultimately the internet, just to find something interesting.** Fast forward in time, and he is now a seasoned Marketing Strategy Director and Management Consultant with more than 20 years of experience consulting Fortune 500 companies, digital start-ups, tech giants and domestic brands. A popular speaker at many public seminars and lectures, Fredrik has also just taken a brand spanking new position as a Partner at The Commercial Works alongside Wiemer Snijders, curator and editor of the brilliant ‘Eat Your Greens’. He talks to us on marketing strategy, brand purpose, the problem with online advertising, how important David Hasselhoff was to him in early life and a whole lot more! ///// **Books by (Amazon Links):** [Bob Hoffman](https://www.amazon.co.uk/l/B007W8R8H6) [Dave Trott](https://www.amazon.co.uk/l/B0058V2DO2) [Byron Sharp](https://www.amazon.co.uk/l/B003HD3YZK) [Daniel Kahneman](https://www.amazon.co.uk/l/B001ILFNQG) [Cas Sunstein](https://www.amazon.co.uk/l/B001ILMC6A)  /////

We talk about strategy vs tactics and how marketing can grab the wheel, then we dig in with author & international master-marketer,  Wiemer Snijders, to talk about the book “Eat Your Greens,” and learn how lawyers can grow their brands.  NEWS - http://bit.ly/2WpAc1S  GUEST - http://bit.ly/EatGreensLAWsome  © 2019 Consultwebs 

**Hot on the heels of our maiden podcast, we collar JP Hanson. ** **He is the CEO and co-founder of Rouser, an international strategic consultancy firm headquartered in Stockholm, where he works making client brands better, not just bigger, and stresses that his singular goal is to build client profit. ** If this wasn’t enough, he contributes to outlets such as The Drum and the IPA’s EffWorks, and is increasingly delivering entertaining, no-nonsense talks across the globe, as well as being a qualified lawyer. The Rouser Manifesto, built on; ‘Strategy First, tactics Later. Brand Always’, is something we regularly dive and dip into at Gasp, so we are box-of-frogs excited that our kindred spirit is on the podcast. /////  **JP Hanson:** Twitter: [@RouserJP](https://twitter.com/rouserjp) [The Rouser Manifesto](https://rouser.se/manifesto/): A Proposal for How to Get Marketing Back to the Boardroom The Drum [His methods still matter – a response to ‘David Ogilvy must die’](https://www.thedrum.com/opinion/2018/01/25/his-methods-still-matter-response-david-ogilvy-must-die) [The Halo Effect](https://www.amazon.co.uk/Halo-Effect-Business-Delusions-Managers-ebook/dp/B000NY128M) by Phil Rosenzweig [How Brands Grow](https://www.amazon.co.uk/How-Brands-Grow-What-Marketers/dp/0195573560) by Byron Sharp [Eat Your Greens](https://www.amazon.co.uk/Eat-Your-Greens-Wiemer-Snijders/dp/1789016754/ref=sr_1_1?s=books&ie=UTF8&qid=1550828070&sr=1-1&keywords=eat+your+greens) by Wiemer Snijders [The Long and the Short of It](https://ipa.co.uk/knowledge/publications-reports/the-long-and-the-short-of-it-balancing-short-and-long-term-marketing-strategies) by Les Binet & Peter Field **Gasp:** [Gasp](https://www.gasp4.com) Agency Website [Causing Mayhem. What Does it Take to Create a Great Advert?](https://www.gasp4.com/blog/causing-mayhem-what-does-it-take-create-great-advert) [Strategy & Tactics](https://www.gasp4.com/blog/strategy-tactics) /////

Marketing consultant Wiemer Snijders recently gathered some of his favorite brains into a book. The book is a call to marketers and strategists of all kinds to deploy more evidence and more facts in their work. The book's name is "Eat Your Greens". It is available through Troubador. We discuss: 1. The 5 most useful fact-based ideas to marketers right now 2. The allure of consulting models and diagrams 3. Marketing's credibility issue You can find Wiemer here: https://twitter.com/wiemersnijders For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.