Podcasts about Halo effect

Organic reach isn't dying — but relying on it alone might quietly cap growth.As franchises double down on paid ads and polished systems, boutique gyms face a harsh reality: visibility now comes at a price.Welcome to Gym Marketing Made Simple — a podcast designed to cut through the noise and focus on what actually builds steady momentum for boutique gyms. Each episode breaks marketing and sales systems into clear, repeatable steps, so growth feels intentional instead of reactive.Episode HighlightsIn today's episode, the focus is on the widening gap between franchises and boutique gyms, why paid marketing is no longer optional, and how consistent growth in 2026 depends on understanding real numbers like lead conversion, lifetime value, and churn instead of relying on organic reach alone.Episode OutlineWhy organic reach continues to decline on platforms like Instagram and Facebook.How franchises dominate attention by spending $7,000+ per month on ads.The reality of churn rates and why organic growth alone hits a ceiling.Paid marketing vs. organic marketing: trust-building versus visibility.The “halo effect” and how consistent ads increase perceived credibility.Why outdated advice from mentors can quietly stall gym growth.The importance of systems, processes, and fast lead follow-up.Understanding unit economics: lead-to-close rate, cost per lead, lifetime value.Building a predictable growth engine instead of relying on short-term wins.Real-world examples of gyms growing through long-term paid strategies.December-only offer for gyms already generating $15k+ monthly revenue.Episode Chapters00:00 Intro00:05 Marketing in 2026: The Role of Organic and Paid Strategies02:18 The Halo Effect and Trust in Advertising08:13 The Impact of Increased Competition and Churn Rates15:49 The Importance of Metrics and Long-Term Marketing22:04 Real-World Examples and Practical Advice26:11 Special Offer and Final ThoughtsAction TakenPublish December special details on the website with clear sign-up instructions.Add a direct call-to-action to book a free assessment.Prepare onboarding timelines with a 7–14 day setup window.Set capacity limits and communicate the client cap clearly.Create a reporting template to track lead-to-close rate, cost per lead, cost per acquisition, lifetime value, and churn.Launch the December promotion offering $500 off for qualified gyms.Close enrollment at year-end or once spots are filled.ConclusionGrowth in 2026 won't come from hoping posts reach the right people. It will come from clear systems, consistent visibility, and knowing the numbers behind every decision.CTAIf the gym is already generating at least $15,000 per month and wants to create predictable growth going into 2026, book a free assessment and check if the December offer is still available.Supporting Information

S8E52 went out live from The Story of Rock and Roll studio on Myoli Beach on 25 December 2025 at 19h00 on Bulldogs Radio. This is the first show exclusive to Bulldogs Radio after the closing of Rebel Rock Radio. It's also a show that celebrates Christmas and all the albums of 2025 as we close out Season 8 of TSORR for 2015.I would like to thank all of you who have supported this show over the last 8 years, or even for just the last 8 shows. I'm deeply grateful to all of you.  I've got big plans for 2026, so I hope you'll all join me in building the show. Let's all open our hearts and let Rock and Metal be the soundtrack to our lives.  See you in 2026!Running order of artists featured:  Ricky Warwick, Jethro Tull, Jimmy Barnes, Marilyn Manson, Ian Hunter, Paul Lidel, Sodom, Soulfly, John Lennon, Bad Company, Volbeat, The Pretty Reckless, Foo Fighters, Architects, Martin Barre, Tremonti, Bush, Halestorm, Machine Head, Testament, Blackyard Riot, Buckcherry, Mammoth, Helloween, Dave Hause, Bruce Springsteen, Roan Ash, Guns N' Roses, Joe Satriani & Steve Vai, Redshark, Smith/Kotzen, The Halo Effect, Yungblud, Arch Enemy.The Story of Rock and Roll. TSORR - Your one-stop shop for Rock

🔥 Made in Metal – Programa del 24 de diciembre En Made in Metal celebramos la Nochebuena a nuestra manera: guitarras afiladas, descubrimientos imprescindibles y clásicos que nunca fallan. Este programa especial rompe con lo previsible y ofrece una selección cuidada de rock y metal internacional, combinando nuevas propuestas con nombres consagrados y sonidos que van del metal moderno al progresivo, del hard rock a la oscuridad más contundente. En esta edición escucharás a The Halo Effect, AC/DC, Treat, Bullet, Spock’s Beard y Big Big Train, conviviendo con bandas emergentes y actuales como Infestatio, Brainwave, The Eternal, Havamal, Rise of Tyrants, No Worth Of Man, Blood Sky, The Deccan Traps y Sister. La escena en castellano también tiene su espacio con Son & Bastards junto a Álvaro Fadeout y Dekta, demostrando que el metal no entiende de fronteras ni idiomas. 🎧 Este episodio está pensado tanto para quienes buscan descubrir bandas nuevas, como para los oyentes que disfrutan de una programación variada, coherente y sin concesiones. 📡 Made in Metal se emite en: 🇪🇸 España: Sol y Rabia Radio, Asalto Mata Radio Rock 🇦🇷 Argentina: Lado Salvaje Radio 🇵🇷 Puerto Rico: Heavy Metal Mansion 👉 Dale al play, síguenos en iVoox y apoya el programa con un “Me gusta”. 👉 Comparte este episodio y comenta qué tema te ha acompañado mejor esta noche tan especial. Tu apoyo permite que Made in Metal siga creciendo y difundiendo la cultura rock y metal semana tras semana. 🤘 Esta Nochebuena, elige metal. Bandas que escucharás hoy: 1.Infestatio - Vanity, 2.Brainwave - Sad Man's Parade, 3.The Halo Effect - I Wanna be Somebody, 4.The Eternal - Bleeding Into Light, 5.Son & Bastards y Alvaro Fadeout -Sin Dios, 6.Dekta - Percepción, 7.Blood Sky - Poisoned Well, 8.Havamal - The Pagan Path, 9.No Worth Of Man - An Unpainted Soul, 10.Rise of Tyrants - Holly Beppe (Only the Brave), 11.Treat - Out with a Band, 12.The Deccan Traps - Sun and Moon, 13.Bullet - Spitfire, 14.AC/DC - Poner Touch Too Much, 15.Big Big Train - The Artist, 16.Spock's Beard - Invisible, 17.Sister - When She Dies, 18.Sister - Blood Sacrifice

In "Beyond FBA: Unlocking Amazon's Fulfillment for Retailers", Joe Lynch and Wainwright Yu, the General Manager and Director for Amazon's externalized fulfillment services, including Buy with Prime and Multichannel Fulfillment, discuss how retailers can scale their brands by leveraging Amazon's global logistics and the Prime badge to drive multi-channel growth. About Wainwright Yu Wainwright Yu is a technology executive and leadership coach who currently serves as the General Manager and Director for Amazon's externalized fulfillment services, including Buy with Prime and Multichannel Fulfillment. Over a distinguished thirteen-year tenure at Amazon, he has launched transformative products for Kindle and Amazon Logistics while training emerging leaders through executive development programs. As a scholar-practitioner and father to four multi-exceptional children, he brings a unique, personal perspective to cognitive diversity in the workplace. Through his diverse work in global business operations and private coaching, Wainwright remains dedicated to his mission of establishing mindful, compassionate leadership as the standard for the modern professional world. About Amazon Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth's Most Customer-Centric Company, Earth's Best Employer, and Earth's Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews. Key Takeaways: Beyond FBA: Unlocking Amazon's Fulfillment for Retailers In "Beyond FBA: Unlocking Amazon's Fulfillment for Retailers", Joe Lynch and Wainwright Yu, the General Manager and Director for Amazon's externalized fulfillment services, including Buy with Prime and Multichannel Fulfillment, discuss how retailers can scale their brands by leveraging Amazon's global logistics and the Prime badge to drive multi-channel growth. Leveling the Playing Field with MCF: Wainwright explains how Multi-Channel Fulfillment allows any retailer—whether they sell on Amazon or not—to tap into Amazon's global network of 200+ fulfillment centers. This turns Amazon into a high-performance 3PL that handles picking, packing, and shipping for orders from your own website, Shopify, or even social media stores. The "Halo Effect" of Buy with Prime: A major focus is how Buy with Prime allows D2C (Direct-to-Consumer) sites to offer the familiar Prime logo and checkout experience. By providing the same fast, free delivery promise shoppers trust on Amazon, retailers have seen an average 25% lift in conversion rates on their independent sites. Unified Inventory Management: Wainwright discusses the strategic advantage of a single pool of inventory. Instead of splitting stock between various warehouses, retailers can keep all their products in Amazon's centers to fulfill both Amazon.com orders (via FBA) and off-Amazon orders (via MCF), drastically reducing out-of-stock risks. Frictionless Checkout via Amazon Pay: With Buy with Prime, the checkout process is streamlined using the customer's existing Amazon account details. This reduces "cart abandonment" because shoppers don't have to enter credit card or shipping info, making the purchase as simple as a few clicks. Unbranded Packaging Options: A common concern for retailers is brand identity. Wainwright highlights that MCF orders can be shipped in unbranded, "blank box" packaging, allowing the retailer's brand to remain front and center rather than being overshadowed by Amazon's smile logo. Trust-Building through Reviews: Through Buy with Prime, retailers can now display their Amazon.com star ratings and reviews directly on their own websites. This social proof helps "new-to-brand" shoppers feel confident enough to buy from a site they may be visiting for the first time. Predictable, All-In Pricing: Wainwright clarifies that both services offer a simple, transparent fee structure that includes storage, picking, packing, and shipping. For many brands, this eliminates the hidden costs of managing private warehouses and allows for more accurate margin forecasting. Learn More About Beyond FBA: Unlocking Amazon's Fulfillment for Retailers Wainwright Yu | Linkedin Amazon | Linkedin Relentless.com Amazon MCF Amazon MCF Case Study: JLab Recent News The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Gyms aren't failing because ads “don't work.” They're failing because they're tracking the wrong things. You can have the perfect offer, the perfect ad, and still miss the real growth happening right in front of you. Welcome to the Gym Marketing Made Simple Podcast — where clarity replaces confusion and growth stops being a guessing game. Each episode breaks down what actually helps boutique gyms grow in a real, predictable way.Episode HighlightsIn this episode, the focus is on the halo effect and how paid marketing drives growth in ways that aren't always obvious. You'll see why direct leads don't tell the whole story, why signups can rise without a clear source, and how consistent, data-driven marketing creates steady momentum even during slow periods. It's a clear look at which numbers actually matter when measuring real growth.Episode OutlineUnderstanding how consumer behavior actually works in paid marketing.Why most people don't convert directly from an ad.The halo effect: increased awareness, trust, and repeated exposure.Why “How did you hear about us?” is unreliable data.Real example showing a 100% increase in signups from paid ads.How paid marketing boosts website visits, walk-ins, and old leads.Why paid ads must run consistently, even in slow months.Case studies of gyms that grew after implementing paid ads.Why franchises outperform small gyms—and what to learn from them.Why organic efforts alone can't scale growth.The most important metrics to track: signups, CPA, revenue, appointments.The dangers of turning off ads and losing momentum.Common misconceptions about paid marketing.How paid ads influence brand perception and trust.Why a real marketing plan is essential for long-term success and business valuationEpisode Chapters00:00 Intro00:05 Understanding the Halo Effect in Paid Marketing04:21 Measuring the Halo Effect06:26 The Role of Paid Marketing in Business Growth10:46 Data-Driven Decision Making in Marketing14:58 Metrics for Success in Paid Marketing20:34 The Importance of Consistent Marketing Efforts21:47 Addressing Common Misconceptions in Paid Marketing22:02 The Impact of Paid Marketing on Business Perception22:31 The Role of Paid Marketing in Long-Term Business SuccessAction TakenReview how your gym currently measures success and shift focus to actual signups and revenue.Track numbers consistently without relying on “How did you hear about us?”Allocate a monthly paid marketing budget of $2,500–$6,000 to test, optimize, and grow.Strengthen branding and messaging across all platforms to compete with larger players.Map out a long-term marketing plan instead of relying on short-term bursts.ConclusionGrowth doesn't come from one perfect ad or one high-converting offer. It comes from the steady lift created by consistent marketing that builds trust, awareness, and familiarity over time. Once you understand the halo effect and start tracking the numbers that matter, your gym's growth becomes predictable, not accidental.CTAIf this episode helped shift how you look at your marketing, share it with another gym owner who needs to hear it.Supporting Information

S8E49 went out live from the TSORR Studio on Myoli Beach on 4 December 2025 at 19h00 on Rebel Rock Radio.  It was a fun show. There was a super giant moon that is only going to be seen again in 2043, so we played a couple of songs for that. We had an interview with Funky Nature, did the Diabolical Challenge with 4 albums out of Germany, it was a jam-packed show and very entertaining. We also said a fond farewell to South African guitar legend Alistair Coakley, who sadly passed away this week. I hope the first person he meets at the great bar in the sky is Piet Botha, and the second is Lemmy.  RIP AlistairThe Running Order of Artists Featured: Airborne, Danko Jones, Guns N' Roses, Blackyard Riot, Storace, Alter Bridge, Stone Sour, AC/DC, Judas Priest, Thin Lizzy, Seether, Billy Gibbons, The Dust Coda, Kid Rock, Motörhead, Iron Maiden, Jimi Hendrix, Big Brother and the Holding Company, The Clash, Funky Nature, Black Sabbath, The Rolling Stones, Stone Temple Pilots, Deep Purple, Dan Patlansky, Helloween, Scorpions, Rammstein, Accept, Hotline, Jack Hammer, The Pretty Reckless, Five Finger Death Punch, The Halo Effect, Great White, David Bowie.The Story of Rock and Roll. TSORR - Your one-stop shop for Rock

AP's Lisa Dwyer reports that while shoppers are wary of the economy, shoppers are still out there on Black Friday.

Making Money Minute with Ron Hiebert - The Halo Effect They call it the Halo Effect. When people are really good at one thing, it can trick them into believing they are qualified, to weigh in on other areas as well. This happens frequently in the investment arena. People might be accomplished actors, sports stars, scientists or politicians, but few have the skills to understand, much less predict, future economic events and the markets reaction to them. What's worse, is the public also gets mesmerized by the Halo Effect. We are willing to give people financial credibility because they are good at something else - big mistake.

S8E45 went out live from the TSORR Studio on Myoli Beach on 6 November 2025 at 19h00 on Rebel Rock Radio. This was a great show, lots of fun. We had an interview with Gareth Haze, and we listened to his new track. We did The Immortals with Guns N' Roses, The Diabolical Challenge, the Mutt Lange Commission, and a whole lot more. Check it out.   The Running Order of Artists Featured: Headpins, Jelly Roll, Great White, Black Smoke Trigger, Slade, The Band Feel, Rebel Road, Iron Maiden, Jackhammer, Def Leppard, Bon Jovi, Black Veil Brides, Green Day, Bon Jovi, Izzy Stradlin, Poison, Pearl Jam, The Clash, Gareth Hayes, David Bowie, Judas Priest, Guns N' Roses, Deep Purple, Led Zeppelin, Queen, Black Sabbath, Joe Strummer, Halestorm, Mammoth, Gunshine, Ryan Adams, The Halo Effect.The Story of Rock and Roll. TSORR - Your one-stop shop for Rock

O Papo Metal #90 chegou com tudo!

In this episode of Lunch With Norm, Norm Farrar sits down with Ritu Java, CEO of PPC Ninja and one of the most respected voices in Amazon advertising to unpack how sellers can finally measure what matters with Amazon Ads. If you're drowning in reports, unsure which KPIs to actually care about, or wasting spend chasing vanity metrics, this episode is for you. Ritu breaks down: - The 3 most important metrics for Amazon ad performance - Why conversion rate is your #1 lever and how to improve it - How to use OA ratio (Organic to Ad ratio) to stop ad dependency - The difference between budget control vs. TACoS control - The halo effect and how Amazon attribution can mislead you - Real tactics to prevent leaky bucket ad spend - Plus: PPC quizzes, AI keyword analysis, CTR myths, and more! Ritu also shares how she's built over 100+ AI tools to streamline PPC workflows and explains how sellers can start automating smarter, not harder.

There’s a term in psychology that also applies to marketing. It’s called “The Halo Effect.” It refers to how we can make sometimes incorrect assumptions based on a collection of pieces of information. For a business case study let’s take a look at a lighting company that was founded in the UK in 2015, called Tala. Tala designs and sells lighting fixtures that are elegant, environmentally friendly, focused on sustainability - they’re able to be repaired, and if they have to be discarded they’re recyclable – and they’ve been featured in Architectural Digest. The company has an international reach, is widely admired, and is financially successful. The Halo Effect would have us believe their lighting fixtures must be exclusive and expensive, and the company must have its eye firmly on profit. Well, the truth is somewhat different. Tala is what’s called a B-Corp – it’s a registration given to companies that focus on using business as a force for good, striving for inclusive, equitable, and sustainable economic practices. And Tala’s lighting fixtures are inexpensive – you can find them online at Wayfair. And, to complete the expect-the-unexpected list of circumstances at Tala, the Chairman of the Board of this innovative and progressive company is New Orleanian, Anthony Robins. We can make incorrect Halo Effect type generalizations about other businesses too. For example, when we hear “Wedding Reception Venue” we typically picture a high-school-gym kind of vibe, with a stage for a band or DJ. When we hear “Hotel,” we expect it to be something between a Holiday Inn and the Ritz Carlton – the only difference being the amenities and the cost. A local company called Workshop WDXL (pronounced in speech, "W.D 40") is challenging all of these assumptions. The W.D. part of the name is the initials of the team’s principals, Jessica Walker and David Demsey, and XL is forty is in Roman numerals. Some of the Halo-Effect-busting, non-traditional, New Orleans businesses Workshop WD 40 have created are, the wedding venue, Felicity Church, and the hotels and villas, The Syd and The Mitzie. All of these projects have won prestigious architecture and design awards. When we talk about the environmental impact of human activities, we’re generally talking about burning fossil fuel, the use of plastics, pollution from factories and farms, and even the use of AC systems and aerosols. The one thing that does not seem to show up on these lists is lighting. And yet, every single home on Earth that has electricity has multiple light fixtures and lightbulbs. And we know that inefficient bulbs burn more fossil fuels, light pollution reshapes ecosystems, and discarded light fixtures add to the world’s growing mountain of e-waste. One of the core values of Tala is to address these issues - and to package the solutions as elegant, attractive, and affordable light fixtures. Most architects dream about designing cool, quirky, inventive buildings. Most commercial property developers are focused on budgets – bringing projects in on time and as cheaply as possible. Most real estate developers are looking for bells and whistles that will pitch a property as high up the price range as a market will bear. These three goals are often at odds with each other but Workshop WDXL, is juggling all 3 of these balls. Out to Lunch was recorded live over lunch at Columns in Uptown New Orleans. You can find photos from this show by Blake Langlinais at itsneworleans.com.See omnystudio.com/listener for privacy information.

In this episode of Lunch With Norm, we sit down with Ian Page, founder of Bullseye Sellers, to unpack the growing influence of TikTok Shop on Amazon sellers and whether you should make the jump. We cover everything from TikTok's search impact on Amazon, to viral brand strategies, to the real ROI of building on TikTok Shop in 2025. Discover what product types are crushing it, what niches are wasting their time, and the one thing most sellers get completely wrong about TikTok. Ian also reveals how TikTok's top-of-funnel ad model with a built-in shopping cart is changing the game, why the halo effect is stronger than you think, and how to know if your brand is ready. Whether you're at 7 figures or just getting started, this episode delivers blunt, honest guidance for deciding if TikTok Shop is your next revenue channel.

The Halo Effect says that a single feature of a person, product, or business - like good looks or beautiful design - can be so appealing that it distracts us from any flaws that might exist. In the case of people, studies have shown that thinking someone is attractive can make you believe that they're more honest, more intelligent, and more kind. Even just being taller than average can make people think you're more skilled than you are. This is all very interesting, but it also turns out that the Halo Effect has a huge impact on marketing and business…That's why, in this episode we're examining the Halo Effect - and how brands like Apple, Amazon, and Patagonia use it to make customers fall in love with their brands, and you can too. ⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐COACHING✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-inviteThis month I have 3 spots available - first come, first serve.FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHackingWORK WITH JEN CLINEHENS & CHOICE HACKING✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me. Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

La 18ème émission Metal (Part.2) du 29 septembre 2025 avec les 5 nouveautés suivantes:   Stillbirth, Soul Grinder, The Halo Effect, Mors Principium Est, Inritvm Podcasts sur killerontheloose.com/podcasts Suivez l'émission sur Facebook : facebook.com/killerontheloose Instagram : instagram.com/killeronthelooseofficiel Twitter : x.com/lemissionmetal  

What happens when a boutique gym doubles its website traffic and sign-ups—without adding more staff hours?Welcome to Gym Marketing Made Simple, the podcast built for boutique gym owners who want to attract more members and increase revenue without becoming full-time marketers.Episode HighlightsThis episode breaks down the marketing and sales systems every boutique gym needs to scale. From knowing your baseline numbers to dialing in your sales process, we cover the tools and tactics that turn leads into long-term members.Key TakeawaysWhy tracking key metrics like sign-ups, churn rate, revenue, and lifetime value is non-negotiable.How paid marketing creates a “halo effect” that boosts overall growth.The role of a CRM system in nurturing leads over 6–12 months.Why responding to leads within five minutes dramatically improves conversions.The importance of a professional, updated website that drives credibility and leads.How confirmation sequences reduce no-shows and keep your pipeline moving.Episode Chapters00:00 Intro00:05 Understanding the Baseline and Paid Marketing01:47 Knowing Your Numbers and Key Metrics03:09 The Halo Effect and Attribution of Marketing Success11:14 Dialing in the Sales Process and Front-End Offer11:56 Challenges of Paid Marketing and Lead Management 15:47 Importance of a CRM and Long-Term Nurturing19:36 Optimizing Website and Organic Marketing22:30 Confirmation Sequences and Appointment ManagementCall to Action (CTA)If this episode gave you clarity on where to focus your marketing efforts, make sure to follow Gym Marketing Made Simple so you never miss an update. Share it with another gym owner who's ready to scale smarter.Supporting Information

Lulu Cheng Meservey is one of the sharpest minds in communications and strategy. She has helped some of the best leaders through their hardest moments. We talk about why trust and conviction are contagious, how to win attention in a noisy world, and how to handle attacks without losing ground. ----- About Lulu: Having been CCO and EVP of Corporate Affairs at Activision Blizzard and VP of Comms at Substack, she is now the creator of Rostra, the only advisory firm focused on founder-led comms. ----- Approximate Timestamps: (00:00) Introduction (08:34) The Importance Of The Hook (14:35) Why Do Governments And Large Corporations Communicate So Poorly? (21:50) How To Build A Cult (27:56) How Trust And Likeability Affect Your Messages (39:19) How To Respond To A Public Relations Attack (42:57) One Death Is A Tragedy, A Thousand Are A Statistic (47:34) The Importance Of Being First (55:22) Overcoming Being The Underdog (1:00:03) How To Play Offence In PR (1:05:36) 3 Things To Make A Difference In Your Comms / Storytelling (1:21:07) The Halo Effect (1:25:52) Practical Comms Advice For Everyday Work Interactions (1:46:17) What Is Success For You? ----- Thank you to the sponsors for this episode: Basecamp: Stop struggling, start making progress. Get somewhere with Basecamp. Sign up free at http://basecamp.com/knowledgeproject reMarkable: Get your paper tablet at https://www.reMarkable.com today .tech domains: Nothing says tech like being on .tech https://get.tech/ ----- Upgrade: Get a hand edited transcripts and ad free experiences along with my thoughts and reflections at the end of every conversation. Learn more @ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/membership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠------Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it's completely free. Learn more and sign up at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠------Follow Shane ParrishX ⁠⁠⁠⁠⁠@ShaneAParrish⁠⁠⁠⁠⁠ Insta ⁠@farnamstreet⁠ LinkedIn ⁠Shane Parrish Learn more about your ad choices. Visit megaphone.fm/adchoices

On paper, you look like the total package — successful, capable, and impressive. But the moment you walk into a networking event or business reception, your chest tightens and your mind races. You know you belong there, yet you feel awkward and ill at ease. In this episode, I unpack two powerful cognitive biases: the Halo Effect and Confirmation Bias, and show how they team up to keep high-achieving professionals stuck in silence, overthinking, and self-doubt. You'll hear real client stories, practical coaching tools, and simple conversation plays you can use at your very next event. By the end, you'll understand why your brain has been tricking you, how to rewrite the loop, and what it takes to finally show up as confidently in the room as you do on paper. If you're tired of paying the invisible tax on your reputation, this is the episode you can't afford to miss. What you'll learn in this episode: Why the Halo Effect creates unrealistic pressure to “already” be socially confident. How Confirmation Bias rigs your brain to collect only “proof” that you're awkward. Simple thought upgrades and conversation openers you can use immediately.  **  Don't even know where to begin in improving your interpersonal skills? Are you ready to leave social stress behind and go from where you are to where you want to be? Book a Social Strategy Session HERE 7 Biggest Social Mistakes Fast-Track Professionals Make Have a question that needs an answer. Email me at Hello@SocialConfidencePro.com  LinkedIn Instagram TikTok

Shares of Oracle soaring after reporting results, and the meteoric move is bringing other data center stocks along for the ride. The names feeling the halo effect, and what the jump means for Oracle founder and chairman Larry Ellison's net worth. Plus CME Group CEO Terry Duffy weighs in on the state of retail trading, as markets hit record highs, and rates remain in focus ahead of next week's Fed rate decision. Fast Money Disclaimer

Vanessa Van Edwards, a best-selling author and behavioral researcher on professional communication and leadership, joins the Journey To Launch podcast to discuss science-based communication insights and give actionable social skills tips to advance your career, relationships, and overall life. We also chat about navigating stereotyping and biases , the importance of making definitive decisions about personal connections, leveraging cues to shape perception, and more. More than 50 million people have seen Vanessa on YouTube and in her viral TED Talk. She has been featured in Entrepreneur, CNN, CBS, and more. Her book, “Captivate: The Science of Succeeding With People,” has been translated into 17+ languages and her latest book, “Cues: Master The Secret Language of Charismatic Communication," was an instant best seller.  In this episode you'll also learn more about: Actionable posture tips and desk setups to optimize how others perceive you How to recognize if you have weaker people skills and what you can do to improve them  Why we should go into interactions wondering how we can like the other person more The Halo Effect, the definition of a “sticky person,” why charisma is just as important as a lucrative idea + more Other related blog posts/links mentioned in this episode: Captivate: The Science of Succeeding with People Cues: Master the Secret Language of Charismatic How to Win Friends & Influence People A Model of (Often Mixed) Stereotype Content: Competence Apply to Share Your Journeyer Story, here. Join the Journey to Launch Book Club to dive deeper into financial freedom with guided discussions and resources here!  Get your copy of my book: Your Journey To Financial Freedom Join The Weekly Newsletter List to get updates, deals & more! Leave Your Journey To Financial Freedom a review! Get The Budget Bootcamp Check out my personal website here. Leave me a voicemail– Leave me a question on the Journey To Launch voicemail and have it answered on the podcast! YNAB –  Start managing your money and budgeting so that you can reach your financial dreams. Sign up for a free 34 days trial of YNAB, my go-to budgeting app by using my referral link. What stage of the financial journey are you on? Are you working on financial stability or work flexibility? Find out with this free assessment and get a curated list of the 10 next best episodes for you to listen to depending on your stage. Check it out here! Connect with Vanessa: ScienceOfPeople.com Instagram:@VVanEdwards Facebook.com:@VVanEdwards Twitter.com:@ScienceOfPeople Connect with me: Instagram: @Journeytolaunch Twitter: @JourneyToLaunch Facebook: @Journey To Launch Join the Private Facebook Group Join the Waitlist for My FI Course Get The Free Jumpstart Guide

Scott invites Jeremy, founder and CEO of Euka.ai, to tell us how TikTok Shop is transforming e-commerce growth. Jeremy shares how brands are leveraging micro-creators and affiliates to generate viral content, scale sales, and even create a halo effect that boosts demand on Amazon. Together, they unpack why TikTok has become a key driver for brands looking to go from zero to $100M in record time. Scott and Jeremy also discuss how Euka's AI-powered platform helps brands automate creator outreach, re-engagement, and incentive programs to keep affiliates producing high-performing content.   Episode Notes: 00:18 - Jeremy Yaoxin Ding Introduction 02:35 - The TikTok Affiliate Model Explained 05:40 - Yuka's Tools for Brand Success 06:47 - Activating and Incentivizing Creators 09:38 - Category Suitability and Limitations 11:15 - The Evolving TikTok Shop Landscape 12:49 - Managing Creator Saturation 15:58 - TikTok Shop's Halo Effect on Amazon Sales 18:05 - LTV-to-CAC Metric 19:44 - Performance Marketing and Incrementality 20:51 - Where Social Commerce Is Going 23:07 - Practical Steps for TikTok Shop Newcomers   Related Post: How Amazon Sellers Can Use Content Marketing to Increase Sales and Build Brand Authority   How to Reach Jeremy: LinkedIn: linkedin.com/in/jeremy-yaoxin-ding-6bb60554 Website: https://www.euka.ai/about Email: jeremy@euka.ai   Scott's Links: LinkedIn: linkedin.com/in/scott-needham-a8b39813 X: @itsScottNeedham Instagram: @smartestseller YouTube: www.youtube.com/@smartestamazonseller2371 Newsletter: https://www.smartscout.com/newsletter-sign-up Blog: https://www.smartscout.com/blog

This week we tucked in our shirt, straightened our tie and resisted the temptation to nip off for a quick vape behind the pickle-ball court, all in order to suitably impress our guest, one of the world's greatest marketing academics, Professor Byron Sharp.  A man who would need no introduction (if we weren't contractually obliged to provide all our pod guests with one) Prof Byron is one of the world's most respected thinkers in the field of brands and consumer behaviour. Unless you're deliberately trying to get yourself fired from your marketing role, you'll no doubt have read his seminal book ‘How Brands Grow' and, if you're especially lucky, you may well have learned directly from the man himself in one of his globally prestigious academic roles.  A speaker, a teacher, a thinker and a pioneering researcher, Byron still has the time to be a thoroughly entertaining podcast guest, and is famously happy to share the kind of knee-buckling market truth that the industry fears but also really, really needs. In an episode where Byron jabs a scholarly finger into the flabby thinking that holds brands back, we ponder the many different disciplines a proper marketer should be able to wrap their heads around if they want a consumer to care. This episode is proudly dedicated to John Scriven.  Follow Byron on LinkedIn ///// Timestamps 03:27 - Early Jobs and Academia 04:38 - The Importance of Real-World Experience 06:09 - Working with Andrew Ehrenberg 08:28 - The Intent Behind "How Brands Grow" 09:41 - Marketing Blind Spots and Unexplored Areas 10:30 - Cognitive Biases and Behavioral Science 11:48 - The Role of Heuristics in Consumer Behavior 12:43 - Understanding Double Jeopardy Law 14:08 - Consumer Efficiency vs. Laziness 15:26 - Predictive Power of Marketing Science 16:06 - The Weirdness of the Real World 17:37 - Misconceptions About Marketing Science 19:40 - The Role of Synthetic Research 32:58 - B2B Marketing and Growth Strategies 35:22 - The Value of Awards in Marketing Byron's Book recommendations are: The Halo Effect by Phil Rosenzweig Everything is Obvious by Duncan Watts The Signal and the Noise by Nate Silver     /////

Welcome to the Social-Engineer Podcast: The Doctor Is In Series – where we will discuss understandings and developments in the field of psychology.   In today's episode, Chris and Abbie explore the complexities of attraction and the concept of love at first sight. They discuss the biochemical responses associated with attraction, the importance of understanding cognitive biases, and the role of familiarity in relationships. [Aug 4, 2025]   00:00 - Intro 00:35 - Dr. Abbie Maroño Intro 01:15 - Intro Links -          Social-Engineer.com - http://www.social-engineer.com/ -          Managed Voice Phishing - https://www.social-engineer.com/services/vishing-service/ -          Managed Email Phishing - https://www.social-engineer.com/services/se-phishing-service/ -          Adversarial Simulations - https://www.social-engineer.com/services/social-engineering-penetration-test/ -          Social-Engineer channel on SLACK - https://social-engineering-hq.slack.com/ssb -          CLUTCH - http://www.pro-rock.com/ -          innocentlivesfoundation.org - http://www.innocentlivesfoundation.org/                                 03:14 - The Topic of the Day: Love at First Sight 03:22 - Pulling Apart the Fairy Tale 04:26 - Knowledge is Power 05:49 - Why Can't This Be Love? 07:12 - More Than a Feeling 09:28 - May Impair Your Ability 10:59 - The Rickety Bridge Study 13:20 - Head or Heart? 15:04 - Cognitive Biases 16:16 - The Halo Effect 17:19 - Prototypical Matching 18:51 - I Want You to Want Me 21:54 - Retrospective Bias 23:34 - Feels Like Home 28:44 - Keep One Eye Open 30:32 - A Responsibility to Self-Awareness 32:53 - Wrap Up 33:11 - Next Month: Intuition 33:31 - Outro -          www.social-engineer.com -          www.innocentlivesfoundation.org   Find us online: -          LinkedIn: linkedin.com/in/dr-abbie-maroño-phd -          Instagram: @DoctorAbbieofficial -          LinkedIn: linkedin.com/in/christopherhadnagy     References: Dutton, D. G., & Aron, A. P. (1974). Some evidence for heightened sexual attraction under conditions of high anxiety. Journal of Personality and Social Psychology, 30(4), 510–517. Fisher, H. E., Aron, A., & Brown, L. L. (2006). Romantic love: A mammalian brain system for mate choice. Philosophical Transactions of the Royal Society B: Biological Sciences, 361(1476), 2173–2186. Fletcher, G. J. O., Simpson, J. A., & Thomas, G. (2000). The measurement of perceived relationship quality components: A confirmatory factor analytic approach. Personality and Social Psychology Bulletin, 26(3), 340–354. Hazan, C., & Shaver, P. (1987). Romantic love conceptualized as an attachment process. Journal of Personality and Social Psychology, 52(3), 511–524. Marazziti, D., & Canale, D. (2004). Hormonal changes when falling in love. Psychoneuroendocrinology, 29(7), 931–936.  Nisbett, R. E., & Wilson, T. D. (1977). The halo effect: Evidence for unconscious alteration of judgments. Journal of Personality and Social Psychology, 35(4), 250–256. Sprecher, S., & Metts, S. (1989). Development of the "Romantic Beliefs Scale" and examination of the effects of gender and gender-role orientation. Journal of Social and Personal Relationships, 6(4), 387–411. Sternberg, R. J. (1986). A triangular theory of love. Psychological Review, 93(2), 119–135. Zeki, S. (2007). The neurobiology of love. FEBS Letters, 581(14), 2575–2579. Zsok, F., Haucke, M., De Wit, C., & Barelds, D. P. (2017). What kind of love is love at first sight? An empirical investigation. Personal Relationships, 24(4), 869–885.

Struggling with stagnant growth even though you're spending on ads? The problem might not be your budget—it's what you're saying and who you're saying it to.Welcome to Gym Marketing Made Simple, the podcast that helps gym owners simplify marketing, attract more clients, and grow revenue—without the fluff.Episode HighlightsThis episode breaks down the most common paid marketing mistakes that gym owners make—especially on platforms like Facebook and Instagram. Blake and Sherman unpack why following trends can backfire, how to clearly define your gym's value proposition, and the power of long-term planning. They also share how aligning your messaging across all channels can lead to higher-quality leads and lower churn.Key InsightsFacebook often drives more leads than Instagram, even if it seems outdated.Long-term growth comes from increasing ad spend and avoiding “quick fix” campaigns.A clear value proposition helps clients understand why your gym is different.The “halo effect” makes exposure just as important as immediate conversion.All marketing—website, social, ads—should speak the same language.Most gyms focus on workouts when they should focus on outcomes.Paid ads multiply what's already working—fix your funnel first.Don't ignore churn rates; onboarding matters as much as lead gen.Work with marketing experts who know the gym space for faster results.Episode Chapters00:00 Intro00:05 Mistakes in Paid Social Marketing for Gyms04:06 The Importance of Data and Long-Term Planning06:53 Effective Targeting and Spending in Paid Marketing19:35 The Halo Effect and Consistent Growth20:39 Clarifying Gym's Value Proposition22:38 Improving Onboarding and Reducing Churn22:51 The Role of Paid Ads as a MultiplierCall to ActionIf this episode gave you clarity, share it with someone who runs a gym. And if you're serious about growing, visit lassomarketing.com to see how Lasso can support your goals.Thanks for tuning in. We appreciate you being part of this community of gym owners working smarter. Catch you on the next episode of Gym Marketing Made Simple.

In this episode, host Ben Plumley, along with co-host Yvette Raphael, reports from the International AIDS Society Scientific Conference in Kigali, Rwanda. They discuss significant advancements in HIV prevention, particularly the recent FDA approval of Lenacapavir, with Dr. Alex Kintu from Gilead Sciences. The conversation covers the clinical journey and delivery mechanisms of Lenacapavir, its impact on young people and pregnant women, and the urgency of making this innovation widely accessible amidst funding challenges. The episode also highlights the critical role of community engagement and accountability boards in informing and driving HIV prevention strategies. Tune in for an in-depth look at the latest scientific and policy developments in the fight against HIV/AIDS. 00:00 Introduction and Welcome 00:37 Yvette's Stage Takeover Experience 01:33 Discussion on Gilead Sciences and HIV Prevention 02:15 Dr. Alex Kintu's Background and Role 03:33 FDA Approval and Next Steps for Lenacapavir 04:08 Global Access and Regulatory Processes 11:04 Understanding Lena Kavir and Its Importance 17:36 Challenges and Future of HIV Prevention 27:23 Community Engagement and Youth Involvement 34:33 Closing Remarks and Call to Action

Did you ever feel like your parents played favorites when you were growing up? Today we will unpack why that happened and how we may play favorites today and how it is a lose lose for everyone in our 4 walls. Let me know your biggest takeaway. Also, feel free to reply to this email if you're interested in more info on the letter writing. I'm having so much fun with it and loving sharing it with others. You can sign up for the training here:  https://tinyurl.com/PaidPerLetter2025 Subscribe on Apple! Subscribe on Android! Join my FREE parenting bootcamp! Let's Connect! Here's where you can find me: Learn more at https://www.coachingkelly.com. Find me on Instagram! Find me on Facebook!

What if the secret to more leads wasn't just more ads, but the way your message shows up everywhere?Welcome to Gym Marketing Made Simple—where marketing meets clarity, and client growth is finally within reach. This show is your go-to resource for making smart, straightforward moves to grow your gym and increase revenue without getting lost in complex tactics.Episode Highlights:In this episode, David Rubin, owner of Courage Fitness in Durham, NC, shares how his gym went from 30 organic leads a month to over 80 and how pairing paid ads with a clear, consistent message helped drive over $83,000 in monthly revenue. He discusses the halo effect of advertising, the importance of message alignment across all platforms, and how gym owners can utilize both automation and a human touch to nurture leads effectively.Key Insights:Paid ads don't just bring in paid leads—they also boost organic traffic when done right.A consistent message across your website, social media, and ads builds trust and improves conversions.The halo effect of ads enhances brand awareness and amplifies its impact across all channels.Automation is helpful, but keeping it personal is what makes clients feel seen.A high barrier to entry (like personal training) can attract better-quality leads.Manual tracking gives clearer insights into the sales journey.A diversified marketing strategy is more sustainable than relying on one source.Long-term gains often come from short-term patience and consistency.Episode Chapters:00:00 Intro01:40 Dave Rubin's Client Experience and Success.05:04 The Halo Effect and Marketing Strategy.23:15 Lead Nurturing and Sales Process.23:46 The Role of Technology and Personal Touch.28:33 Advice for Gym Owners on Paid Marketing.If this episode has helped spark new ideas for your gym's growth, please share it with someone who needs it, or join the conversation with us. Marketing doesn't have to be overwhelming when you're not doing it alone.Thanks for tuning in to Gym Marketing Made Simple. We're grateful to have you here. Make sure to catch the next episode—we're just getting started.

In the one-hundred-and-seventy-seventh episode, we explore the Halo Effect, starting with Trump's constant comments on the attractiveness of pilots and generals, his amazement at Transport Secretary Sean Duffy's ability to climb both up and down trees, and his reluctance to hire John Bolton and Janet Yellen.In Mark's British Politics Corner, we look at Peter Bone MP's defense of Boris Johnson, arguments for and against voting for Farage in Clacton, and David Cameron's sartorial attack on Jeremy Corbin.In the Fallacy in the Wild section, we check out examples from Britain's Got Talent, Hot in Cleveland, and a UX research company.Jim and Mark go head to head in Fake News, the game in which Mark has to guess which one of three Trump quotes Jim made up.Then we talk about Iran.And finally, we round up some of the other crazy Trump stories from the past week.The full show notes for this episode can be found at https://fallacioustrump.com/ft177 You can contact the guys at pod@fallacioustrump.com, on BlueSky @FallaciousTrump, Discord at fallacioustrump.com/discord or facebook at facebook.com/groups/fallacioustrumpAnd you can buy our T-shirts here: https://fallacioustrump.com/teeCreate your podcast today! #madeonzencastrSupport this podcast at — https://redcircle.com/fallacious-trump/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

What if the most dangerous predators aren't lurking in dark alleys, but hiding in plain sight, charming their way into your life?Dr. David Snyder's webinar exposes the psychological tactics of manipulators who:Exploit emotional vulnerabilitiesCreate false connectionsPrey on your deepest insecuritiesLearn how social predators:Use the "Halo Effect" to appear trustworthyIdentify and target emotional weak pointsManipulate through validation and charmThe critical question: Are you truly safe from those who want to use you?Quotes:"People like people who are like themselves. We instinctively, inherently like people who make us feel good about ourselves." - Dr. David Snyder"The more attractive somebody is, physically or emotionally, the more we want to believe they're everything good." - Dr. David Snyder"Lack of action comes down to two basic things: either you don't know what to do, which is a skill set issue, or you're not willing to do it, which is a mindset issue." - Dr. David SnyderActionable Takeaways:Conduct a "Social Circle Audit": Critically examine your relationships and look for red flags. Ask yourself: Does anyone consistently make you feel emotionally drained, manipulated, or consistently shifts blame onto others?Develop a Personal Verification Protocol: Before deeply investing in a new relationship (personal or professional), create a systematic approach to verify someone's background. This includes checking social media, asking mutual connections, and looking for inconsistencies in their stories.Practice the "Emotional Detachment Technique": When meeting someone new, train yourself to step back emotionally and objectively assess their behavior, motivations, and consistency. Don't let initial charm or attractiveness cloud your judgment.Create Personal Boundary Statements: Develop clear, concise statements that define your personal boundaries. Practice communicating these boundaries directly and without apology, which helps repel potential manipulators.Monthly "Relationship Health Check": Schedule a quarterly self-reflection where you honestly evaluate your relationships. Ask: Who adds value to my life? Who drains my energy? Who consistently demonstrates trustworthiness and genuine care?Episode Timeline:0:00-5:00: Introduction and Overview of Machiavellian and Dark Triad TraitsDefining psychopathic and manipulative behaviorsDiscussion of books like "48 Laws of Power"Characteristics of social predators5:00-10:00: The Halo Effect and Psychological ManipulationHow attractiveness influences perceptionMechanisms of creating false positive impressionsTruth bias and emotional vulnerability10:00-15:00: Identifying Vulnerability MarkersPsychological traits that make people susceptible to manipulationRecent life challenges that create emotional openingsPredator targeting strategies15:00-20:00: Predator Identification TechniquesProactive methods of social predatorsHow manipulators create instant connectionsIdentification principle and emotional appeal20:00-25:00: Defensive StrategiesDeveloping personal boundariesRecognizing manipulation tacticsImportance of emotional detachment25:00-35:00: Q&A and Practical ApplicationsAudience questions about dealing with manipulatorsPersonal stories and insightsStrategies for protecting oneself35:00-40:00: Closing and Special OfferRecap of key lessonsPromotion of additional training resourcesMotivational conclusion about personal empowermentTo learn more about Dr. David Snyder and everything about NLP, visit:Website: ⁠⁠⁠⁠⁠⁠⁠https://www.nlppower.com/⁠⁠⁠⁠⁠⁠⁠YouTube: ⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@DavidSnyderNLP⁠⁠⁠⁠⁠⁠⁠Instagram:⁠ ⁠⁠⁠⁠⁠⁠https://www.instagram.com/davidsnydernlp

The iconic Santiago Bernabéu Stadium underwent a major LED display upgrade, including a massive Halo display. To hear about the impact it is having a Real Madrid C.F. matches, Justin and Matt sat down with Enrique Uriel, the club's head of IT, and Ivan Del Rio, Daktronics lead sales on the project. The conversation includes the decision behind the stadium's new halo, the rest of the displays installed throughout the stadium and how they are using the technology to entertain fans at every event.   Links: Daktronics News Release: https://www.daktronics.com/news/daktronics-new-real-madrid-official-stadium-supplier Real Madrid Project Highlight Video: https://youtu.be/-mbnoyWWqXU?si=HvlEAaOKW0b5_LN4

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1699: Erin Blaskie unpacks how the halo effect can be strategically used to build a powerful, cohesive brand presence. By aligning perception with experience, entrepreneurs can create trust faster and influence how others perceive everything from their work to their worth. Read along with the original article(s) here: https://www.erinblaskie.com/blog/branding-halo-effect Quotes to ponder: "When people perceive one positive trait, like being attractive or confident, they often assume other positive traits follow." "By simply showing up consistently and aligning what we say with how we show up, we can influence how people perceive everything else about us." "If your website is beautiful, people assume your work is of the same calibre." Episode references: The Halo Effect by Phil Rosenzweig: https://www.amazon.com/Halo-Effect-Business-Delusions-Distort/dp/1476784035 Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1699: Erin Blaskie unpacks how the halo effect can be strategically used to build a powerful, cohesive brand presence. By aligning perception with experience, entrepreneurs can create trust faster and influence how others perceive everything from their work to their worth. Read along with the original article(s) here: https://www.erinblaskie.com/blog/branding-halo-effect Quotes to ponder: "When people perceive one positive trait, like being attractive or confident, they often assume other positive traits follow." "By simply showing up consistently and aligning what we say with how we show up, we can influence how people perceive everything else about us." "If your website is beautiful, people assume your work is of the same calibre." Episode references: The Halo Effect by Phil Rosenzweig: https://www.amazon.com/Halo-Effect-Business-Delusions-Distort/dp/1476784035 Learn more about your ad choices. Visit megaphone.fm/adchoices

Proverbs 24:23-27Halo effect, rebuke, speaking up, laying the groundwork

Doubt that your social media ads are driving patient bookings? Here's how to find out. Our hosts, Cardinal's CGO, Lauren Leone and Senior Director of Analytics, Alex Kemp, dive into the hidden influence of social media on paid search—what we call ‘The Halo Effect.' We'll break down how we test, analyze, strategize, and forecast to maximize impact.  RELATED RESOURCES When & How to Expand Your Healthcare Media Mix - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/expanding-channel-media-mix-strategy/  10 Ways to Succeed on Meta in 2025 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/10-ways-to-succeed-on-meta-in-2025/  How to Engage Patients with a Full-Funnel Facebook Ads Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-facebook-ads-strategy/ 

First impressions aren't just important—they're everything. Research shows that customers, clients, and even your colleagues are forming opinions about you, your brand, and your business in mere seconds—often before you even get a chance to introduce yourself! In this episode, Colin Shaw and Professor Ryan Hamilton dive deep into the psychology of first impressions, exploring the fascinating (and slightly terrifying) science behind snap judgments. How fast do customers decide whether they like or trust you? Why do first impressions stick so stubbornly? And most importantly—how can you make sure your business gets it right? From real-world business insights to slightly embarrassing personal stories (yes, there's a “matching tie and handkerchief” moment), this episode is packed with actionable takeaways, humor, and behavioral science gold. If you've ever wondered why customers make instant decisions about your brand—and how to make sure those decisions work in your favor—this is an episode you don't want to miss. Best Quote from the Episode: "People decide if they like you before you even open your mouth. Customers do the same thing with your business. And once that first impression is locked in? Good luck changing it." – Colin Shaw Key Takeaways: ✅ Customers form opinions in seconds. Studies show that people can judge competence, trustworthiness, and likability in as little as 10 seconds—or less! ✅ Your rational brain is slower than your gut. Neuroscience suggests that we make decisions before we consciously think about them—then we just make up a story to justify the decision we already made. ✅ Bad first impressions are a business killer. If your website looks outdated, your store is messy, or your customer service rep is unfriendly—customers won't stick around to give you a second chance. ✅ The Halo Effect can work for you (or against you). One good first impression can positively color how customers see your entire brand. But a bad one? That impression sticks. ✅ First impressions happen multiple times. The moment a customer sees your ad, lands on your website, calls your contact center, or walks into your store—each moment is a new first impression. Make them count. ✅ Be careful what YOU look for. Your own biases affect how you judge customers, employees, and even your team. If you assume someone is a "bad fit," you'll find reasons to confirm it—even if it's not true.

My guest today is Barry Ritholtz. As the founder & CIO of Ritholtz Wealth Management Barry manages assets of over $5B. He is also a famous author and commentator, fondly known as the 'Prickly Prophet of Wall Street' for his contrarian views. In this conversation, Barry shares the origin story and the ideas behind his latest book, "How Not to Invest." We also talk about how he's remained a force in the industry while calling out powerful people, advice for curating the right information diet, and some of his biggest misses.  Please enjoy this conversation with Barry Ritholtz. For the full show notes, transcript, and links to the best content to learn more, check out the episode page HERE. ----- Making Markets is a property of Colossus, LLC. For more episodes of Making Markets, visit joincolossus.com/episodes. Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here. Follow us on Twitter: @makingmkts | @ericgoldenx Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com). Show Notes (00:00:00) Introduction: Why Write a Book on How Not to Invest? (00:00:46) The Genesis of the Book: From Old Notes to New Ideas (00:01:23) Debunking Financial Myths: The Core Concept (00:02:01) The Writing Process: From Mind Maps to Manuscripts (00:03:20) The Influence of Morgan Housel and the Final Push (00:04:42) The Importance of Keeping Track: A Modern Phenomenon (00:05:15) Early Career Lessons and Organizational Skills (00:06:15) The Evolution of Financial Commentary (00:07:24) The Impact of Bailout Nation and Market Predictions (00:12:12) Debating Financial Titans: Respectful Disagreements (00:16:25) Changing Perspectives: High-Frequency Trading and Hedge Funds (00:23:17) The Halo Effect and Epistemic Trespass (00:30:44) Billionaire Advice: Why It Doesn't Apply to You (00:33:34) The Intersection of Media and Investing (00:34:09) Handling Media Questions on Market Predictions (00:35:06) Unpredictable Events and Market Reactions (00:36:47) The Influence of Information and Propaganda (00:38:19) Decision Making and Epistemology in Investing (00:39:25) Curating a News Diet for Investors (00:47:36) Behavioral Insights and Market Patterns (00:49:43) Personal Investment Regrets and Lessons (00:54:07) Technological Advancements in Investing (00:59:07) Balancing Risk and Reward in Investments (01:02:57) Concluding Thoughts and Future Plans Learn more about your ad choices. Visit megaphone.fm/adchoices

Explore how one successful project can create an unrealistic aura of perfection around team members, leading to skewed judgment and potentially risky decision-making in professional settings. Understanding the Halo Effect helps teams make more objective assessments.Have you ever wondered why some team members seem to get a free pass on everything after one big success? In this episode of 'The Cognition Catalog,' we dig into the halo effect, a cognitive bias where a person's success in one area influences our perception of their abilities in other areas. Learn how this bias can impact decision-making and team dynamics, and discover strategies to mitigate it. Join us as we examine real-world examples, historical origins, and practical tips to avoid falling prey to this common perceptual error.Topics:• 00:10 - Introduction to the Halo Effect• 03:07 - Understanding the Halo Effect• 04:41 - Impact on Software Teams• 05:49 - Combating the Halo EffectTo explore more about the Halo Effect, don't miss the full article on the Cognition Catalog!Don't forget to subscribe to the newsletter to be the first to know when new episodes drop!Join me every week for insights on a new cognitive bias!—Thanks for listening! We hope you dug today's episode. If you liked what you heard, be sure to like and subscribe wherever you listen to podcasts! And if you really enjoyed today's episode, why don't you leave a five-star review? Or tell some friends! It will help us out a ton.If you haven't already, sign up for our email list. We won't spam you. Pinky swear.• ⁠⁠Get a FREE audiobook AND support the show⁠⁠• ⁠⁠Support the show on Patreon⁠⁠• ⁠⁠Check out show transcripts⁠⁠• ⁠⁠Check out our website⁠⁠• ⁠⁠Subscribe on Apple Podcasts⁠⁠• ⁠⁠Subscribe on Spotify⁠⁠• ⁠⁠Subscribe on YouTube⁠⁠⁠⁠• ⁠⁠Subscribe on Stitcher

What separates good marketing from great marketing? Marketing is much more than promoting ones' products. It is the science behind influencing people into making a specific decision. And even though we believe we make most of our decisions consciously; our subconscious is consistently being influenced by marketing “nudges”: specific subtle actions that shift your decision-making. That's what we explored in today's conversation with our great guest, and host of the Nudge Podcast, Phill Agnew. Some of this conversation's #GoldenBoulders are:

Find Jan Copeland on Instagram Find Jan Copeland on Facebook   Find Afton Porter on Instagram Find Afton Porter on Facebook Join the Real Esate Icons Facebook Group   summary In this engaging conversation, Jan Copeland, known as the Listing Queen, shares her insights on the importance of personal style in the real estate industry. She discusses how fashion can revitalize one's identity, the psychological effects of clothing, and the significance of authenticity in branding. Jan emphasizes the need for real estate agents, especially women, to embrace their unique styles to build confidence and authority in their careers. The discussion also covers the concept of the halo effect and how it influences perceptions in business. Ultimately, Jan provides a framework for becoming a successful listing agent, highlighting the connection between personal style and professional success. takeaways Personal style can significantly impact a real estate agent's success. Fashion can revitalize one's identity and boost confidence. The halo effect influences how clients perceive agents. Authenticity in branding is crucial for building trust. Women in real estate should embrace their unique styles. Intentionality in appearance can lead to greater authority. The first impression is vital in establishing a position as a leader. Understanding the psychology of clothing can enhance performance. Building a personal brand involves conviction, connection, and authority. Investing in personal style is an investment in one's career.   Chapters 00:00Introduction to the Listing Queen 02:36The Power of Personal Style in Real Estate 05:36Understanding the Halo Effect 08:05Building Trust Through Image 10:58The CBCA Framework for Real Estate Success 13:50The Importance of Authenticity in Branding 16:12Overcoming Self-Doubt in Real Estate 19:10The Role of Style in Client Perception 21:52Creating a Seamless Selling Experience 24:45Becoming a Listing Queen 27:50The Listing Queen Lifestyle 30:36Final Thoughts and Resources 38:40Season 4 Music.mp3  

Send us a textAmazon brands are playing the WRONG game.Most sellers think Amazon is all about PPC, rankings, and conversions… but the real winners are running TikTok and Meta ads to fuel their Amazon growth.This is called The Halo Effect—and if you're not using it, you're losing sales to competitors right now.In this episode, I sit down with Ken Freeman, founder of Full Circle Agency, who has managed over $200M in Amazon revenue for some of the biggest DTC brands, including Hexclad, Ridge Wallet, BK Beauty, and more.What You'll Learn in This Episode:✅ Hexclad's $100M+ Amazon Playbook (and why inventory forecasting is a nightmare) ✅ The biggest mistake Amazon sellers make when running ads ✅ Why TikTok & Meta are quietly driving Amazon's biggest growth ✅ Demand Capture vs. Demand Generation – What most agencies get wrong ✅ How top brands track off-Amazon traffic (and use it to scale faster)If you're running paid ads and NOT optimizing for Amazon sales... this is a must-listen episode.

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In this Ask Me Anything episode, Ryan Michler and Kipp Sorensen tackle insightful questions from listeners, covering topics like overcoming the halo effect, balancing empathy with leadership, preparing for AI-driven job disruptions, and raising daughters with intention. They also discuss how to address concerns about a spouse's well-being, the importance of personal integrity, and why many men struggle to support friends during hospital stays. Tune in for candid conversations, practical advice, and thought-provoking perspectives on modern masculinity. SHOW HIGHLIGHTS 00:00 - Introduction & Weekly Headlines 09:55 - The dangers of putting people on pedestals 21:18 - Developing empathy and nurturing skills as a man 29:23 - How to discuss a spouse's mental and physical health 36:25 - The mystery behind the podcast's intro voice 37:53 - Realizing your father isn't superhuman 43:40 - Preparing for AI-driven job losses 54:46 - Important lessons in raising daughters 58:46 - Learning to detach from external validation 1:04:50 - The impact of a great coach in a young man's life 1:09:26 - Why men struggle to support friends during hospital stays Battle Planners: Pick yours up today! Order Ryan's new book, The Masculinity Manifesto. For more information on the Iron Council brotherhood. Want maximum health, wealth, relationships, and abundance in your life? Sign up for our free course, 30 Days to Battle Ready

Morgan's books have sold over seven million copies and have been translated into more than 60 languages. He is a two-time winner of the Best in Business Award from the Society of American Business Editors and Writers and winner of the New York Times Sidney Award. MarketWatch named him one of the 50 most influential people in markets. He's a partner at The Collaborative Fund and serves on the board of directors at Markel.  We discuss: - Human Psychology and Risk - Tribalism, Anger & Humor - Investing Philosophies - Writing and Book Publishing Lessons - The Drive of Successful Entrepreneurs - Balancing Wealth and Happiness We'd appreciate you filling out our audience survey, so we can continuously work on providing relevant content to our listeners.  https://www.thefortpod.com/survey Topics: (00:00:00) - Intro (00:01:41) - Lessons from a Skiing Tragedy (00:05:51) - The Impact of Personal Experiences on Risk Tolerance (00:08:18) - The Tribal Nature of Human Behavior (00:14:42) - The Role of Anger and Humor in Online Interactions (00:20:16) - Behavior vs. Knowledge in Investing (00:39:44) - The Halo Effect and Perception (00:40:55) - Warren Buffett's Personal Sacrifices (00:42:05) - The Cost of Professional Success (00:43:36) - Balancing Personal and Professional Life (00:45:37) - The Complexity of Wealth (01:02:53) - Teaching Kids About Money (01:13:54) - The End of History Illusion (01:15:35) - Conclusion and Final Thoughts Links: Morgan on X - https://x.com/morganhousel The Psychology of Money by Morgan Housel - https://bit.ly/4gwuu6T Same as Ever by Morgan Housel - https://bit.ly/4jS5ry4 Collaborative Fund - https://collabfund.com/ Support our Sponsors: Fort: https://bit.ly/FortCompanies Follow Fort on LinkedIn: https://www.linkedin.com/company/fort-companies/ Vesto - https://www.vesto.com/fort Chris on Social Media: The Fort Podcast on Twitter/X: https://x.com/theFORTpodcast Instagram: https://www.instagram.com/thefortpodcast LinkedIn: https://bit.ly/45gIkFd   Watch The Fort on YouTube: https://bit.ly/3oynxNX Visit our website: https://bit.ly/43SOvys Leave a review on Apple: https://bit.ly/45crFD0 Leave a review on Spotify: https://bit.ly/3Krl9jO  The FORT is produced by Johnny Podcasts

Welcome to episode 303 of MSRcast! Join us as we dive into the albums we missed in 2024, break down the daily lineup for Hell's Heroes 2025, and discuss the Nevermore tribute submissions. We also celebrate 20 years of Ayreon's The Human Equation, reflect on Matt Pinfield's recent stroke, and look ahead to new albums dropping in 2025. Plus, we're cranking up killer tracks from Gammacide, Elvellon, Plaguewielder, Timeless Fairytale, Beriedir, Ex Deo, Mourn the Light, Martyrion, The Halo Effect, Gardenian, and Master Sword. Turn it up—this is MSRcast!

Can a first impression make us see everything else about a person in an inaccurate way? Want to test yourself on how well you can recognize fallacies in real life? Take the Meme Fallacy Quiz! www.filteritthroughabraincell.com/quiz Learn more about Crazy Thinkers membership where you can practice critical thinking using real-life memes, articles & headlines: www.filteritthroughabraincell.com/crazy Here's how you can purchase the Logical Fallacies ebook: https://www.filteritthroughabraincell.com/offers/z6xbAcB2 Send me any questions, comments or even the fallacies you're seeing around you! think@filteritthroughabraincell.com Or, tag me on Instagram: @filteritthroughabraincell Sign up on my email list at: www.filteritthroughabraincell.com/contact Learn more about Summit Student Conferences: www.summit.org/braincell and use code BRAINCELL25 to get $200 off! Learn more about Classical Conversations: www.classicalconversations.com/filterit To take the YouScience Talent Assessment: Website: https://www.wellspentsolutions.com/discoverregistration Get 20% off with discount code FILTERIT20 Thank you to our sponsor, CTC Math! Website: https://www.ctcmath.com/?tr_id=brain Homeschool page: https://www.ctcmath.com/how-it-works/home-school?tr_id=brain Free trail: https://www.ctcmath.com/trial?tr_id=brain Special offer! Get 1/2-off discounts plus bonus 6-months free! https://www.ctcmath.com/purchase/homeschool50?tr_id=BRAIN

This week on The MetalSucks Podcast, we welcome guitarist Niclas Engelin of The Halo Effect to the show! In our interview, we discuss the overwhelming response to the band's debut record Days of the Lost and how that momentum lead to their latest release March of the Unheard. We also discussed what it's like being bandmates with people he went to high school with and who in the band was the best student back in the day. There's also some talk about how a marching band inspired some material on the new album, the importance of having fun and squashing any negative energy when working in a band, his passion for collecting vinyls and the story of the artwork on the latest album. Petar and Sylvia address the ongoing wildfires in California, the possible musical collaboration of James Hetfield and Jerry Cantrell and the issues the Petar think would arrive if that came to fruition, our thoughts on three members of Jane's Addiction creating new music, and Dan Lilker not regretting any of the material he created with S.O.D. Song: The Halo Effect “Detonate” Song: The Halo Effect “March of the Unheard” Learn more about your ad choices. Visit podcastchoices.com/adchoices

When teenagers do something very bad, it's normal to look for where the blame should be placed. Was it the parents or the bullies at school or a bad influences? In one case out of Ohio, the blame was placed on violent influences from… video games.  This case is *solved* For timelines and photos: https://www.basementfortproductions.com/crimelines-episodes    Come to Chile and Argentina with me! True Crime & Fine Wine w/ Josh Hallmark, Charlie Worroll & Lanie Hobbs  Support the show! Get the exclusive show Beyond the Files plus Crimelines episodes ad free on Supercast: https://crimelines.supercast.com/ Patreon: https://www.patreon.com/crimelines Apple Subscriptions: https://podcasts.apple.com/us/podcast/crimelines-true-crime/id1112004494  For one time support: https://www.basementfortproductions.com/support   Or check out my other podcast Crimelines & Consequences in your favorite podcast app or on YouTube.   Links to all my socials and more: https://linktr.ee/crimelines   Sources: 2024 Crimelines Podcast Source List Events: Feb 27-Mar 5 2025 True Crime & Fine Wine w/ Josh Hallmark, Charlie Worroll & Lanie Hobbs   Transcript: https://app.podscribe.ai/series/3790 If an exact transcript is needed, please request at crimelinespodcast@gmail.com   Licensing and credits: Theme music by Scott Buckley https://www.scottbuckley.com.au/ Cover Art by Lars Hacking from Rusty Hinges   Crimelines is a registered trademark of Crimelines LLC.