Podcasts about Halo effect

In episode 306, we looked at the advantages of taking your book wide to all retailers. In this week's episode, we'll look at the other side of the coin and examine eight advantages to placing your book in Kindle Unlimited. This coupon code will get you 50% off the audiobook of Dragonskull: Doom of the Sorceress, Book #8 in the Dragonskull series, (as excellently narrated by Brad Wills) at my Payhip store: JUNEDOOM The coupon code is valid through July 7, 2026. So if you need a new audiobook this summer, we've got you covered! 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 308 of The Pulp Writer Show. My name is Jonathan Moeller. Today is June 19th, 2026 and today we are looking at the advantages of using Kindle Unlimited for your books. Two weeks ago, we had an episode about the advantages of going wide and distributing it away from Amazon, but there is another side of the coin and today we're going to look at it in the advantages of Kindle Unlimited. We also have an update on my current writing, publishing, and audiobook projects and Coupon of the Week. So let's start off with Coupon of the Week. This week's coupon code will get you 50% off the audiobook of Dragonskull: Doom of the Sorceress, Book #8 in the Dragonskull series (as excellently narrated by Brad Wills), at my Payhip store. That code is JUNEDOOM. As always, the coupon code and the links to my Payhip store will be available in these show notes for this episode. This coupon code will be valid through July 7th, 2026. So if you need a new audiobook for your travels this summer, we have got you covered. So now let's take a look at where I'm at with my current writing, publishing, and audiobook projects. I'm pleased to report that the rough draft of Blade of Thieves is done. It turned out to be just about as long as Blade of Wraiths. I'm also finished with Orcish Fury, which will be the bonus short story that newsletter subscribers will get a free ebook copy of when Blade of Thieves comes out. I am now editing Blade of Thieves. The first two chapters are edited. I am not sure how many chapters I'll end up with because I've gotten into the habit of splitting up longer chapters into shorter chapters lately since readers seem to prefer that. I do think the book will probably be out after 4th of July weekend if all goes well, because it is a big book and I'm going to have to do a fair bit of editing and I do have a few more things to do in real life that might slow the process down. But if all goes well, the book should be out shortly after the 4th of July weekend. I am also 13,000 words into Cloak of Frost, which will be my next main project once Blade of Thieves is finally done. That will probably be available in August, if all goes well. In audiobook news, at the moment I have no audiobooks in active production, but that will change next month because Leanne Woodward will be recording Dragon-Mage. Hollis McCarthy will be recording Cloak of Worlds and Brad Wills will be recording Blade of Thieves once I finally get it done. So it's funny how things always seem to do a bunch up like that rather than having a more conveniently distributed fashion, but I suppose that's just the nature of life. In other audiobook news, I mentioned earlier that Cloak of Dragons is now available in Audible Plus for those of you who are Audible listeners who have a plan that includes that. Before too much longer, I'm going to start working on the audiobook version of Cloak Mage Omnibus Four, which will combine I believe Cloak of Embers, Cloak of Titans, and Cloak of Illusion into one audiobook bundle. I've done that before [in] the past [with] Cloak Mage books and it's worked pretty well, so we're going to do it with this one as well. I'm going to start working on that next week because I've got to make the cover and then it takes forever to upload all the audiobook files. Hopefully that will be out sometime in July, if all goes well. So that is where I'm at with my current writing, publishing and audiobook projects. 00:03:23 Main Topic of the Week: When and Why to Put Your Books in Kindle Unlimited (KU) Now let's move on to our main topic this week, when and why to put your books in Kindle Unlimited. You might remember that two weeks ago (with Episode 306, I believe) we discussed the advantages and benefits of taking your books wide and not exclusive to Amazon. However, there are reasons it might actually be a good decision to put your books in Kindle Unlimited. In this week's episode, we'll talk about why you might want to consider putting your book in Kindle Unlimited. First, we should discuss how Kindle Unlimited actually works, defining our terms, so to speak. Kindle Unlimited is Amazon's merchandising program for ebooks, essentially. To use the program, you agree that your ebook will be exclusive to Amazon for the next three months (and by default, it auto renews, but you can turn that off in the dashboard). The advantages to you for using Kindle Unlimited are that in addition to buying your book outright, people can also check it out in the Kindle Unlimited program and then you get paid based on how many pages they read. The payout typically varies, but it's usually 45% of one cent [USD] per page read. For example, Half-Elven Thief, you can buy it for $4.99, but in terms of Kindle Unlimited, it comes to about 300 Kindle Unlimited pages, which means that if a reader reads the entire book, I typically get about $1.35 for a complete read. Obviously, this advantages longer books, whereas with the sale of the book, I would get like $3.49, which is significantly more, but it is possible to make up in volume of page reads lost sales on other platforms if the circumstances are right. So that is how Kindle Unlimited works. And now we will look at eight reasons why it is a good idea or why it might be a good idea and why it might be advantageous for you to put your books into Kindle Unlimited. #1: Certain genres are KU dominant. This is not true across all genres, but certain genres tend to be heavily dominated by Kindle Unlimited readers. For example, LitRPG is a unique case because the most popular LitRPG tends to be in serialized form on sites like Royal Road and similar sites, but when it does come to ebook form, it's usually on Kindle Unlimited. So if you're looking to read LitRPG, you will find most of it on Kindle Unlimited and not on the other sites. Other genres tend to be not totally dominant to that effect the way that LitRPG is, but do still have a great deal of strength in Kindle Unlimited, such as military sci-fi, certain kind of thrillers, and certain romance genres as well tend to be very heavily dominated by Kindle Unlimited. So if you are writing in one of those genres, it may be worth your while to consider that it may be advantageous to you to put your book in Kindle Unlimited and see how it performs. #2: The Kindle Unlimited Boost It's no secret that Amazon definitely puts its thumb on the scales for Kindle Unlimited books as opposed to regular ebooks. I've noticed that Kindle Unlimited books tend to go higher in the Amazon rankings. They tend to stay up there for longer than non-Kindle Unlimited books and that reviews generally show up faster for Kindle Unlimited books than they do for non-Kindle Unlimited books. That last part might vary, but the ranking thing is true. It's also true that the higher a book stays in the Amazon rankings and for longer, the more likely it is Amazon is to generate "we think you might like this" emails and send them out to readers in hopes of drawing them to your books. So it is true that Amazon definitely gives a lot of advantages to Kindle Unlimited books that other books don't get. And depending on your sales strategy and your genre, as we mentioned before, it might be worthwhile for your book to be in Kindle Unlimited. #3: Your sales data supports it. If you publish a book wide and after you look at a couple of months of sales data and you notice something like 95% of the sales are coming from Amazon, it might be worthwhile to consider taking the book exclusive and putting it in Kindle Unlimited since in that instance, the boost of page reads and page reads revenue would make up for the sales you clearly aren't getting on the other platforms. Now the threshold for this obviously varies a good deal. I've had months in the past where only like 45% of my revenue came from Amazon and in some of my older series in particular, the Amazon revenue tends to only be around like 40 to 45% and the rest comes from all the other retailers. So in that case, obviously it would be a very poor decision to take the book exclusive to Amazon and take it off all the other retailers. So this is a case where it is once again a good idea to monitor your sales data closely so you can make informed decision rather than working off of gut hunches and guesswork. #4: It permits you to reach readers who aren't buying individual books and value conscious readers. When I've talked about Kindle Unlimited on Facebook and my website in the past, I usually get comments from people who point out that they are on fixed incomes, whether from retirement or disability or taking care of other relatives and so forth and that Kindle Unlimited for them is a great deal because in exchange for $12 a month, they can read as many KU books as they have time to read. That is true. Kindle Unlimited is a much better deal for readers than it is for the majority of writers. And having your book in Kindle Unlimited is a way to reach those value conscious readers who will not buy individual ebooks for whatever reason, whether budgetary constraints or other reasons but do have a Kindle Unlimited subscription. Kindle Unlimited offers you a way to reach those readers that you otherwise would not and that is a potentially useful advantage. #5: It helps you to find new readers and binge readers. Kindle Unlimited kind of works a little bit like the permafree strategy, which I've discussed before, where that if you make the first book in your series free, people are more likely to take a chance on it than they would otherwise. The same thing is true of Kindle Unlimited because if someone's already paid the Kindle Unlimited subscription for a month, it's a sunk cost and therefore there is no disadvantage or additional cost to them for trying out your book and that can potentially lead to a strong sales boost for you if someone discovers your books and likes it. Additionally, if you have a series, every time you release a new book in the series, there is a strong chance your previous books will get a boost. This has been my strategy with the Half-Elven Thief series for the last two and a half years. Now, every time I release a new book in the series, I am fortunate enough that it does well enough that it goes high in the ranks for a while and that causes a sort of halo effect as people discover the previous books in the series for the first time and read through them with their Kindle Unlimited subscriptions, which generates a lot of page reads and therefore revenue. As I said before, a complete read through of Half-Elven Thief, the first book in a series by itself tends to get me around $1.30 to $1.50, depending on what the KU payout rate is that month. By contrast, if a Kindle Unlimited reader reads through all six books in the series, that tends to be around $8 to $8.50, which is a good chunk of revenue. These are often people who, as I mentioned in the previous point, would not have bought the individual ebooks. So that is potentially a big advantage, especially if you write in series and you regularly release in that series because then you get the halo effect to it. #6: It simplifies your ads and marketing strategy. I've often recommended to people who are just starting out self-publishing that it's a good idea to start on Amazon and KU and then see if they want to expand later because it's very simple to just manage one dashboard as opposed to like seven or eight different retailers. As self-publishers get more advanced experience, they tend to prefer to go wide. This also means that your ads are simplified because then you just have to worry about Amazon ads. You can do BookBub ads for KU books. I have not found that to be very advantageous because it's so expensive, but Amazon ads for KU books tend to be very effective and fairly cost effective so long as you monitor the costs and keep your cost per click and ad budget down closely. #7: KU has kind of what I call an immediacy bias. It definitely favors new material over older material. I would not say it's a good idea to take an old series out and put it in KU, especially if it's been on Amazon for several years because the Amazon algorithm definitely tends to reward newness. Self-publishers will talk about the 30, 60, and 90 day cliff where sales tend to drop off, partly from just the organic effect of the book having reached most of its target audience and partly because the Amazon algorithms stop pushing it so much once they reach those points. Kindle Unlimited really, really likes new stuff and I think they change the algorithms on a regular basis, but I think it gives a strong advantage to new stuff. So that ties in if you write a long series and publish new books in it on a regular basis, then you will probably see a strong advantage from that because each new additional book you published in the series will get that new book Halo Effect, which will then boost the other books in the series and that's happening with Half-Elven Thief right now with Dragon-Mage boosting the previous books in the series. #8: Don't plan on keeping your books in Kindle Unlimited forever. As I mentioned in previous episodes of this podcast, my strategy going forward is to only write three series at a time, two of which will be wide and one of which will be in Kindle Unlimited. Once Half-Elven Thief is finished, and I've written the ninth book in the series and it's all wrapped up, I will take it out of Kindle Unlimited and take it to the other platforms because of KU's newness bias. As I mentioned before, since I will no longer be writing new books in the Half-Elven Thief series, they will no longer get that halo boost of page reads from a new book and therefore it makes sense to take it out of Kindle Unlimited and then take it wide to other retailers. I know of other indie authors who do this. [They] will start out their series in Kindle Unlimited and then when it's complete, take it wide to other retailers and that is something I think is worth thinking about if you are publishing your book in Kindle Unlimited is that once the series is done and once you're no longer publishing new books that receive advantages from KU's preference for new material, it is definitely time to start thinking about taking the series out of Kindle Unlimited and putting it on other platforms. Indeed, this is advice I'm going to follow myself once Half-Elven Thief is finished. So there are eight potential reasons putting your book in Kindle Unlimited might be advantageous to you and now the question always tends to be a bit of a binary one is like, should my book be wide? Should my book be in Kindle Unlimited? The secret is there is no right answer. There is just the answer that is right for you and your individual circumstances at this point in time. Like I mentioned earlier, myself, I'm doing a hybrid strategy where most of my books remain wide and most of my new books are wide, but I do have one series in Kindle Unlimited that I am continuing and that might work for you if you write fast enough or it might work better for you to be wide. It might work what better for you to be in Kindle Unlimited. It is just important to reflect and soberly and honestly analyze the data and then make the best decision that is right for you and your self-publishing business. So that is it for this week. Thank you for listening to The Pulp Writer Show. I hope you found the show useful. A reminder that you can listen to all the back episodes at https://thepulpwritershow.com. If you enjoyed the podcast, please leave your review on your podcasting platform of choice. Stay safe and stay healthy and we'll see you all next week.  

Welcome to the Story of Rock and Roll radio show. S9E25 went out on 18 June 2026 Live from the TSORR Myoli Beach studio on 18 June 2026. It was a great show, thoroughly enjoyed it, time flies when you are having fun.  If you want to make contact join the TSORR Whatsapp group, DM me on TSORR Facebook page or on X and I can add you.  It's always great to hear from listeners.  Check out the website, all the YouTube videos, and interviews are released weekly after the show.  Artists featured:  Avenged Sevenfold, Def Leppard, The Lazys, Volbeat, Rose Tattoo, Last in Line, Scorpions, Wings of Steel, AC/DC, Extreme, Kyuss, Foo Fighters, Judas Priest, Iron Maiden, Nirvana, Blue Öyster Cult, The Stranglers, Sex Pistols, Twisted Sister, Helloween, Slim Dusty, Cold Chisel, Deep Purple, Accept, Danzig, Motörhead, Type O Negative, KISS, The Clash, Megadeth, Metallica, Marilyn Manson, Arch Enemy, Malevolence, Asking Alexandria, The Halo Effect, Machine Head, The AtarisThe Story of Rock and Roll.  TSORR - Your one-stop shop for Rock

Send us Fan MailManaging more than 50 SKUs on Amazon gets tricky when deciding whether to group products together or separate them by ASIN.In this video, Kevin breaks down how to structure Sponsored Products campaigns based on parent-child variations, separate listings, and shared keywords. You'll learn when it makes sense to let Amazon's algorithm favor the best-performing child variation, how the variation “halo effect” can help traffic move between products, and why separate listings usually need their own dedicated campaigns for better bid control.Get better sales and grow your brand with My Amazon Guy: https://bit.ly/4jMZtxu#AmazonPPC #AmazonAds #AmazonFBA #AmazonSeller #amazonmarketing Want free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps: 0:00 - Strategies for 50+ SKU Catalogs0:13 - Grouping by Parentage vs. Individual ASINs0:41 - Keyword Strategy for Color & Style Variations0:58 - When to Use Single ASIN Campaigns for Separate Listings0:1:36 - The "Halo Effect": Driving Traffic Between Variations0:2:30 - Maintaining Bid Control Across Similar Products0:2:56 - How to Structure Your PPC-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Justin Moore (Creator Wizard) joins Matt and Kolby to talk about how Sponsor Games lost ~$10K in year two but still turned a profit, why 22% of his challenge attendees upgrade to VIP every single time, the great event food debate, and how to find your real ICP with a book funnel.Timestamps:00:00 Intro00:26 Sponsor Games Year Two: A $10K Loss and a Reality Show03:50 How the Mastermind Offer Made It Profitable04:15 Marketing a Novel Event With No Speakers05:56 Changing the Date and Venue for Year Three09:30 Should the Event Go on Tour?11:50 Pre-Selling 20% of Next Year's Tickets12:09 Ryan Deiss's 3 Types of Events16:15 The Halo Effect of Hosting an Event22:56 The Great Event Food Debate26:14 Do You Actually Need a VIP Tier?30:16 Inside the 10K Brand Deal Challenge36:09 The Partner Challenge That Flopped42:00 Book Funnels and Finding Your Real ICP50:07 The Case for Focus Over Shiny Objects51:42 Where to Find Justin

Trust is not something you give. It is something that gets taken, using documented mechanisms, before you have processed a single piece of evidence. Ben Cardall and Bob Pointer map the full architecture of manufactured likeability: the Halo Effect, affinity bias, the chameleon effect, the Liking Principle, and the mere exposure effect. Then they show you how to audit your own responses and spot engineered rapport in real interactions. Subscribe wherever you get your podcasts. Access the free tier or go deeper with exclusive paid challenges:https://www.omniscient-insights.com/axiomhttps://www.omniscient-insights.com/community-home MERCH -- https://the-deductionist.myspreadshop.co.uk/allE-SCAPE GAME -- https://www.youtube.com/@thedeductionistteamEverything else you need -- https://linktr.ee/bencardall #criticalthinking #interviewing #trust Music provided by https://robertjohncollinsmusic.com/`

Did Michael Heiser accidentally inspire cult-like behavior around his work? This video explores how readers of The Unseen Realm can ignore an author's own words, especially around the divine council and the controversial idea of a Hebrew pantheon. It also explains the halo effect—why people overtrust voices they admire—and why clear thinking matters in theology, scholarship, and everyday life.Michael Heiser, Michael S. Heiser, The Unseen Realm, divine council, Hebrew pantheon, halo effect, cult behavior, cult of personality, biblical theology, Old Testament, supernatural worldview, Hebrew Bible, Psalm 82, Deuteronomy 32, biblical scholarship, theology discussion, Christian commentary, Bible study, Heiser followers, critical thinking

Your brain makes 35,000 decisions a day — and 95% happen without your conscious awareness. In this episode, Dr. Jeff Bogaczyk sits down with Davis Carbo, creator of the Unbiased series and author of Unbiased: 50 Cognitive Biases That Shape How You Think, Decide, and See the World, to break down the hidden mental shortcuts driving your decisions. Davis brings a rare perspective — seven years in door-to-door sales gave him a ground-level education in how people actually make decisions, later backed by a degree in human learning and development. You'll learn what cognitive biases actually are, how the Framing Effect shapes everything from grocery labels to political rhetoric, why the Availability Bias kept Americans off beaches after Jaws, how the Halo Effect predicts election winners 70% of the time, and why the Sunk Cost Fallacy keeps people trapped long after they should have walked away. Find Davis at @DavisCarbo on TikTok and Instagram, grab the book on Amazon, and subscribe to his weekly newsletter at unbiasednewsletter.com.

Understanding The Halo EffectEver notice how we effortlessly assume an attractive person has their entire life together?Imagine watching a stunning individual walk through the mall. Without knowing a single thing about them, your brain instantly starts painting a picture: they must be kind, successful, smart, and amazing in relationships. That right there is The Halo Effect in action—a psychological phenomenon where our perception of one positive trait biases how we view a person's entire character.In this episode of Relationship Stuff 101, we break down exactly how this bias impacts our dating lives, who we choose to approach, and how we navigate modern romance.The Bigger Picture: The "Look at Me" TheoryThe Halo Effect isn't just a standalone concept; it serves as a foundational pillar for the "Look at Me" Theory, a brand-new relationship framework I am officially launching in December 2027. Throughout the rest of this year and all of next year, we will be dropping deep dives and breaking down the core mechanics that lead up to the ultimate creation of the "Look at Me" Theory. You won't want to miss a single piece of the puzzle.Connect With the Show Listen In: Curious to know how much the Halo Effect is subconsciously running your love life? Check out this week's podcast episode right now! Stay Tuned: If you enjoyed this episode, do not hesitate to follow the podcast so you never miss an update as we build out this new theory together.I will see you inside the podcast. Peace out!

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In this episode, Scott Becker explores how focusing on one standout aspect of a company can distort investment decisions, using examples like Amazon, Microsoft, and Bitcoin to highlight the risks of overlooking the bigger picture.

In this episode, Scott Becker explores how focusing on one standout aspect of a company can distort investment decisions, using examples like Amazon, Microsoft, and Bitcoin to highlight the risks of overlooking the bigger picture.

Have you ever been completely fooled by someone who made a brilliant first impression, only to discover their true character later? You're not alone, and it's not your fault. In this episode, we explore one of the most essential life skills you can develop: discernment. Host and emotional intelligence coach Marce dives deep into how our unconscious biases keep us from seeing people clearly, in business, friendships, and romantic relationships. Drawing on personal stories (including a cringeworthy real estate experience she's never shared before), she unpacks the psychology behind how we get duped and, more importantly, how to build the inner radar that protects you. ⏱️ Timestamps 0:34 — Have you ever been fooled by someone's mask? The shame of being blindsided 1:00 — What is the skill of discernment and why it matters 1:37 — How lacking discernment leaves us jaded, victimised, or rigid 2:56 — Discernment as a spiritual skill: distinguishing light from dark 4:28 — Know thyself: why self-awareness is the foundation of discernment 5:28 — How your traumas and attachment styles cloud your judgment 6:00 — Why unconscious biases are unavoidable — and what to do about them 6:48 — The brain's efficiency vs. your higher self's need for effectiveness 7:21 — Common unconscious biases: Affinity Bias, Halo Effect, Horns Effect 8:37 — The Halo Effect in dating and business 10:01 — Why first impressions matter (and how to use the Halo Effect to your advantage) 10:47 — Marce's personal story: how affinity bias and the halo effect cost her in a high-end rental 16:21 — Conformity Bias / Groupthink: why yes-people are dangerous in business 18:51 — The Contrast Effect: why leaving a bad relationship can land you in a worse one 19:34 — Love bombing explained — and why it works 21:29 — How to build discernment: start with self-awareness 22:35 — Why you should never reveal your insecurities to someone new 23:15 — The power of solitude: you can't know others if you don't know yourself 25:33 — Silence as a spiritual superpower and the key to hearing your inner voice 27:45 — How your body becomes an instrument of discernment 28:20 — Trusting your inner guidance without second-guessing it

Passion & Provocation: Selected Poems by Judith Partelow https://www.amazon.com/Passion-Provocation-Selected-Judith-Partelow/dp/B0CVQ8WBNR Judithpartelow.com “With this collection of selected poems, Partelow has taken the threads of woman's existence and woven them into a vivid tapestry of a life richly lived, poetry that is poignant and passionate, revealing and brave.” -Anne LeClaire, author of Listening Below the Noise, The Halo Effect, and Entering Normal “Here are poems for the people, reflections of deep sorrow and joy that cover the spectrum of a lifetime—a distillation of passion and pain. Judith Partelow speaks from the heart, shines a light into the soul, captures the fragility of life, and conveys complex emotional experiences with clarity. This collection is truly a treasure.” – Lily Poritz Miller, author, former editor at The Macmillan Company and McGraw-Hill, senior editor at McClelland and Stewart. “Judith Partelow's poetry collection, Passion & Provocation, is a must-read for any woman who has lived and loved. Her voice will sound as familiar as your own with its yearnings, triumphs, regrets and humor, a voice that speaks from the ‘inside out’ about a woman's life today.” – Nancy Rubin Stuart, author, POOR RICHARD'S WOMEN: Deborah Read Franklin and the Other Women Behind the Founding Father “Passion and Provocation is a rich compilation of poems about the many phases of womanhood. Partelow uses musical language that sings her emotion: “Tropical ma-an/pulsates to a calypso beat.” In a tender moment, the author ponders the life of a mother: “an endless tune/we dance to all our lives.” She chronicles past relationships, old loves and new, while drawing the reader in with sensual images that celebrate her children and her own younger self. These are poems to savor for their astonishing beauty and contemplative vision.” —Robin Smith-Johnson, Author, Dream of the Antique Dealer's Daughter, and Gale Warnings Passion & Provocation is an invitation to explore the many colors of Judith Partelow's poetry; a tapestry of threads woven through tender longings and joyful celebrations of love, friendships, marriages, family bonds, the soul, and other themes of a life well lived. About the author Originally from Northern New Jersey, Judith Partelow has been a resident of Cape Cod, MA for over forty years. Inspired by her chapbook of the same name, in 2017 she wrote her first play, A Woman's Heart, created entirely from her poetry. It was then produced six times to standing ovations on Cape Cod. Her play was taught as a course as part of the Academy of Lifelong Learning. Her next chapbook of poems was Carry Me Back, A Woman's Life in Poetry. Her latest book of poems is a comprehensive compilation that spans over 40 years of writing, Passion & Provocation, Selected Poems by Judith Partelow. This latest collection is an invitation to explore the many colors of Judith Partelow's poetry; a tapestry of threads woven through tender longings and joyful celebrations of love, friendships, marriages, family bonds, the soul, and other themes of a life well lived. She has been a featured poet on many occasions and has won several awards over the years. She is also an actress and director who has appeared in theatrical productions, readings, cable tv series and films. She has also developed a play in collaboration with others of diverse racial and religious backgrounds entitled NEIGHBORS! on the impact of racism in our community and society. It is available to be used by schools, churches and any other organizations wanting to stimulate discussion on this very difficult topic.

Send us Fan MailIn Episode of Coffee N5, Lara Schmoisman chats with Ilya Seglin, Managing Director at Raymond James. Ilya dives deep into the world of finance, explaining what it takes for a brand to raise growth capital or achieve a successful strategic exit. They discuss the reality of "alphabet soup" fundraising (Series A, B, and beyond) and why having a "forever brand" is the ultimate goal for major acquirers.• Key Topics Covered:The difference between Strategic Acquirers and Private Equity (The "Marriage vs. Divorce" analogy).When is the right time to stop self-funding and look for outside investors?The importance of unit economics, repeat purchase behavior, and product differentiation.Why a Sephora or Ulta launch could either make or destroy your business.The "Halo Effect": How digital data informs retail success.3 Things a brand should NEVER do when trying to scale.• About Ilya Seglin: Ilya Seglin is a seasoned investment banker specializing in the consumer and beauty sectors. With years of experience at firms like Raymond James, he has been a key player in some of the most significant deals in the industry. He helps founders navigate the complexities of raising capital, finding the right strategic partners, and preparing their businesses for long-term sustainability and eventual sale. Stay Connected with The DARL:  Instagram: thedarlagency  Facebook: thedarlagency  LinkedIn: about  X: https://x.com/thedarlagency  Website: https://thedarl.com/ Don't forget to like, comment, and subscribe for more expert advice on marketing, branding, and career growth!#MarketingCareer #CoffeeN5Podcast #IlyaSeglin #BrandExit #InvestmentBanking #BeautyIndustry #StartupFunding #DigitalMarketingAgency #TheDARL #BusinessGrowthlinkedin.comTHE DARL | LinkedInTHE DARL | 17,178 followers on LinkedIn. We are breaking the rules. We are raising the bar. | We are a boutique agency that's breaking the rules and raising the bar. We are visionaries who love challenges. We are creative without limits.The Darl (@thedarlagency) on XAs a boutique marketing and production agency, we offer a dynamic approach to the new digital media era.X (formerly Twitter)The DarlIntegrated MarketingThe No-Agency Agency means lean, agile, and transparent marketing built for your brand's success.Support the show

How resilient is the short-term rental market in the face of a "camel's back" economy? In this month's episode of the STR Data Lab, AirDNA Chief Economist Jamie Lane and Director of Economics and Forecasting Bram Gallagher peel back the layers of a complex March performance. While headlines grapple with energy price shocks and an ambivalent labor market, the underlying data reveals a sector that is proving remarkably robust.This conversation is essential for any host or manager looking to separate temporary "noise"—like the recent snow drought that skewed seasonal averages—from the long-term trends shaping the summer ahead. From the surprising strength of urban markets like Philadelphia and Chicago to the early booking signals of the 2026 World Cup, Jamie and Bram provide the clarity you need to optimize your rates and expectations for the high season.You don't want to miss this deep dive into the data driving the next six months of STR performance!Key TakeawaysLook Beyond the Headline Occupancy: While national occupancy saw its 10th consecutive month of decline (down 0.3%), the data shows that excluding mountain and lake resorts—which suffered from a massive "snow drought"—occupancy actually increased across all other location types.Monitor Urban Market Resurgence: Urban occupancy is trending upward (up 1%), with cities like Denver, Chicago, and Nashville showing positive growth, signaling a healthy return of business and group travel interest.Prepare for the "Halo Effect" of Major Events: World Cup demand isn't just hitting host cities; markets near national parks and secondary cities like Austin and Buffalo are seeing elevated pacing as international travelers plan extended "once in a lifetime" American tours.Factor in Energy-Driven "Drive-To" Shifts: High energy and gas prices may actually benefit regional "drive-to" markets as travelers recalibrate international flight plans in favor of domestic coastal destinations.Existing Hosts Hold the Pricing Power: While new listings may feel pressure to lower rates, the Repeat Rent Index (RRI) remains strong, suggesting that established operators with high-quality listings are successfully maintaining their pricing power despite inflationary worries. Sign up for AirDNA for FREE

Dixième épisode de la saison 9 de ce sublime podcast, avec au programme : News: Un focus sur House of Protection, l'arrivée du printemps, un focus sur Gatecreeper, le Hellfest à j-100, l'arrivée de nouveaux membres au sein du Hellfest, un focus sur The Halo Effect, Monic La Mouche en VOD, un focus ur Psychonaut, un focus sur Cabal et le Running Order. Et bien sûr les premières chroniques de cette saison avec :La Dispute, Sinsaenum, The Pretty Reckless, Slay Squad, Return To Dust, Bloodstain, Combust et Malevolence Toujours présenté par Jack, Parcimonie, Tonaï… Et Bob. En Joie

The Information's Yueqi Yang talks with TITV Host Akash Pasricha about crypto's "crisis of faith" and why Bitcoin's value has halved since October. We also talk with Elon Musk Reporter Theo Wayt about how the SpaceX IPO hype is boosting—and threatening—the space ecosystem, and Haystack Partner Aashay Sanghvi about the "Big Token" thesis for AI startup exits and making it onto The Information's Next General Partners list. Lastly, we get into the complex world of FedRAMP and regulated AI with M12 Partner Cheryl Cheng.Articles discussed on this episode: https://www.theinformation.com/articles/cryptos-nasty-downturn-getting-worsehttps://www.theinformation.com/articles/spacex-hype-boosts-stocks-crosshairsSubscribe: YouTube: https://www.youtube.com/@theinformation The Information: https://www.theinformation.com/subscribe_hSign up for the AI Agenda newsletter: https://www.theinformation.com/features/ai-agendaTITV airs weekdays on YouTube, X and LinkedIn at 10AM PT / 1PM ET. Or check us out wherever you get your podcasts.Follow us:X: https://x.com/theinformationIG: https://www.instagram.com/theinformation/TikTok: https://www.tiktok.com/@titv.theinformationLinkedIn: https://www.linkedin.com/company/theinformation/

We are back together und es gab so viel zu besprechen. Wir reden ausführlich über The 50. Ist es okay best friend mit einem toxic Boy zu sein? Die Sprachi der Woche dreht sich um das Thema "Bias, Halo Effect und Horn Effect" Außerdem fragen wir uns, warum wie nie wirklich sotlz auf uns selbst sind? Weshalb fällt uns das so schwer... Deshalb die Frage dieser Woche an euch: Worauf seid ihr stolz??? Lasst uns mal lauter damit sein! Promis unter Palmen wird zu Edith unter Palmen und wir sind mit der ADHS Frage nur noch überfordert. Last but not least, wie reden über The Race und ihr könnt entscheiden, wen wir zum interview einladen sollen? Zu den Shirts kommt ihr hier, Passwort findet ihr in der Folge ;)https://generation-trash.myshopify.com/Kaptitel:Randoms der Woche (00:07:06)The 50 Folge 7-9 (00:17:14)Promis unter Palmen Folge 5+6 (00:51:02)The Race Folge 2+3 (01:08:27)Sprachis an: sprachi@generation-trash.deMemes und Extras könnt ihr auf unseren Socials finden...Generation Trash IG: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/generation.trash/⁠⁠⁠⁠⁠⁠⁠⁠⁠Belina: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/belinalilly/⁠⁠⁠⁠⁠⁠⁠⁠⁠Nate: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/nateseason/⁠⁠⁠⁠⁠⁠⁠⁠⁠Generation Trash YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@GenerationTrash⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitch Nate: https://twitch.tv/nate_plusYouTube Nate: https://www.youtube.com/@nate_plusLiebesbriefe oder Kooperationsideen gerne an: ⁠⁠⁠⁠⁠hallo@generation-trash.deImpressum: Nate Kilian, Invalidenstraße 102, 10115 Berlin, Deutschland, hallo@generation-trash.de | Verantwortlich für den Inhalt nach § 18 Abs. 2 MStV: Nate Kilian & Belina Bellwood

In this episode, I break down exactly how the halo effect shows up in dating, in difficult marriages, and in divorce — and why smart, high-achieving women fall for it just as hard as anyone else. (Maybe harder. Because we're good at building convincing stories.)A man can pay for every dinner from the first date to the wedding — and still refuse to share anything that matters once you're married. A partner can be a good provider, a good father, and a terrible spouse all at once. These things live together. Your brain doesn't want to hold that complexity. I'm going to help you do it anyway.I also talk about the flip side — the horn effect — where one weird moment makes you write off someone who might deserve more time. The goal for evaluating a relationship is clarity, not suspicion.Whether you're dating, inside a hard marriage, or in the middle of a divorce — the most important thing you can do right now is learn to see people as they are, not as you need them to be.If this episode lands close to home and you want support, book a complimentary relationship strategy session with Sade. Book a strategy session ↗

SPONSORS: 1) AMENTARA: Check out https://www.amentara.com/go/JULIAN and use code JD22 for 22% off your first order PREVIOUS EPISODE w/ BALAND: https://open.spotify.com/episode/34gzpfwIyqB9IfOgsh1Ste?si=3247bc95e1de49f3 JOIN PATREON FOR EARLY UNCENSORED EPISODE RELEASES: https://www.patreon.com/JulianDorey CLIPPERS DISCORD: https://discord.gg/8QmWEKJ3BT (***TIMESTAMPS in Description Below) ~ Baland Jalal is a Danish neuroscientist at Harvard University's Department of Psychology, whose work spans clinical neuroscience, cultural psychology, and the biology of altered state of consciousness. Originally from Denmark and of Kurdish-Iraqi descent, he is best known for his research on dreams and sleep paralysis. BALAND's LINKS: IG: https://www.instagram.com/balandjalal/# YT: https://www.youtube.com/channel/UCumyt6mGLaVO4_N1LkAoXdA WEBSITE: https://balandjalal.com/ FOLLOW JULIAN DOREY IG: https://www.instagram.com/julianddorey/ X: https://x.com/juliandorey JULIAN YT CHANNELS - SUBSCRIBE to Julian Dorey Clips YT: https://www.youtube.com/@juliandoreyclips - SUBSCRIBE to Julian Dorey Daily YT: https://www.youtube.com/@JulianDoreyDaily - SUBSCRIBE to Best of JDP: https://www.youtube.com/@bestofJDP ****TIMESTAMPS**** 0:00 - Jordan Peterson, Romantic Love & Serotonin, TPJ Brain 7:09 - Prefrontal Brain Element in Love, Aggression & Love, S*xual Desire, Mother Theory 16:03 - Sensory Map of Body, Eyes & Vision, Cortisol & Romance 25:23 - The Mother-Child “Attachment Theory” Experiment 32:52 - Julian's 2 Definitions of “Love” 38:27 - Struck by “the thunderbolt,” Are Soulmates Real? 42:36 - Females “Hot & Cold” Psychology, How Men Choose Females (Evolutionarily) 52:50 - “Super Normal” Stimulus, Learning Language, Brain Hemispheres, Women Reading You 1:05:04 - Falling in love w/ “the idea” of somebody, Halo Effect, Female Context 1:12:15 - Elegance & Grace, “Tough Guy,” Beauty & The Beast, “Love is letting go” 1:22:21 - Women do NOT want to be “saved” EXPLAINED 1:33:19 - Physical Attraction & S*x, The Coolidge Effect, Dopamine, The God Helmet 1:43:13 - Deranged Self, Delusions, Robots, Human Terminators 1:53:32 - Are psychopaths born, molded or both?, The Joker in Dark Knight 2:03:49 - 2 Types of Empathy, Free Will, Consciousness 2:13:59 - Dreams PROOF Free Will exists?, Reading Minds (Telepathy), History of Dreams 2:30:56 - The Illusion of Dreams, Controlled Hallucinations, Interstellar, Neuroscience & Physics 2:43:07 - Machine Brain Interfaces, Metaphysics CREDITS: - Host, Editor & Producer: Julian Dorey - COO, Producer & Editor: Alessi Allaman - https://www.youtube.com/@UCyLKzv5fKxGmVQg3cMJJzyQ - In-Studio Producer: Joey Deef - https://www.instagram.com/joeydeef/ Julian Dorey Podcast Episode 400 - Baland Jalal Music by Artlist.io Learn more about your ad choices. Visit podcastchoices.com/adchoices

The Halo Effect is a powerful way to shape perception of your business and creates reputational momentum that can work wonders when its done well. Today we are digging deep into how we can use the Halo Effect to create excitement, remove friction and build loyalty for your brand and what to watch for that kills the effect dead if we're not careful. Enjoy this last episode of the season and we'll be back after the Easter Break. Hosted on Acast. See acast.com/privacy for more information.

Alissa Miky is a Japanese entrepreneur and the founder of OoMee, the first seaweed-based beverage in the U.S. She's the youngest woman ever recognized on Forbes Japan's Top 100 list. After running a successful flower business, Alissa created the viral seaweed candy company Misaky.Tokyo, and later launched Aqua Theon, a seaweed tech company.  In spring 2025, Alissa turned her proprietary Seabiotics™ technology into the star ingredient for OoMee -- the functional beverage bringing the wellness benefits of agar-agar to America's beverage aisle. In This Conversation We Discuss: [00:00] Intro [01:58] Pioneering a niche in an untapped market [03:43] Using cultural roots to drive innovation [06:51] Sponsor: Klaviyo [08:52] Sizing up categories before committing [10:57] Callouts [11:07] Using competitor research as winning edge [14:25] Sponsor: Intelligems [16:23] Letting the product do the talking [19:44] Knowing when to launch and building [21:51] Sponsor: Electric Eye [23:00] Using intellectual property for passive income [25:43] Turning disadvantages into entrepreneurial fuel Resources: Subscribe to Honest Ecommerce on Youtube Marine plant-based company https://aquatheon.com/en Marine-powered functional beverage https://oomee.life/ Follow Alissa Miky https://www.linkedin.com/in/alissa-miky-21a8673b Migrate and grow more https://www.klaviyo.com/honest  Book a demo today at https://www.intelligems.io/ Schedule an intro call with one of our experts https://electriceye.io/connect If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Feeling overwhelmed by nonstop headlines, collective anxiety, and the wild world of pop culture? In this episode of Culture Changers, I dive into the phenomenon that is The Pitt the cult-favorite HBO medical drama that's suddenly become the most patriotic show on TV (according to a New York Times opinion piece by Frank Bruni). If you're obsessed with medical dramas, hosPittal lore, or just want to know why everyone's talking about nepo baby actors, aging double standards (ahem, Noah Wyle), or the enigma of Nurse Dana's accent, you're in the right place. I break down what sets The Pitt apart, including its gritty, real-time storytelling, behind-the-scenes accuracy with real ER consultants, and its wild Reddit fandom. We'll talk about the show's reflection of America's collective grief, the burnout crisis in healthcare, and why this gritty drama mirrors our chaotic news cycles and cultural divisions better than anything else on TV. I gleefully dissect the fan theories, messier character arcs (is Santos a sociopath or just the ultimate survivor?), and the secret sauce behind why this show is unmissable for culture critics and pop culture junkies alike. No guest today. Just you, me, snarky hot takes, and a big reminder that the stories we obsess over are way deeper than just water cooler gossip.  I talk about: Collective grief reflected in medical dramas Assumptions and embracing human complexity Empathy vs. lack of empathy in healthcare Pop culture's impact on real-world behaviors Nuance in political and social identity Trauma and resilience in modern society Fan culture and community through entertainment Timestamps: 00:00 The Pitt: Season Two Insights 03:31 Realism and Reflection in Drama 07:09 Navigating Grief and Uncertainty 11:51 Dr. Mel: America's favorite Doc 15:59 Light, Funny, and Profound 18:06 The Halo Effect and Trust 21:50 Santos: Polarizing, Resilient, Badass 26:04 Tragedy, Judgment, and Understanding 31:37 The Pitt: Resilience in Crisis 32:49 Resilience, Joy, and Perspectives 38:26 Togetherness and Finding Your Voice —--------------------------------------------------------- Links and Mentions: Watch HBO's The Pitt: https://play.hbomax.com/show/e6e7bad9-d48d-4434-b334-7c651ffc4bdf Frank Bruni's Opinion Piece in the NYT on the Pitt: https://www.nytimes.com/2026/02/23/opinion/pitt-america-tv.html Prestige TV's Podcast Episode Breakdown of the Pitt: https://youtu.be/8sB0lR0nKYk?si=nywnnbKi6CfNPk3N To Connect With Me: Instagram: https://www.instagram.com/allison__hare LinkedIn: https://www.linkedin.com/in/allisonhare/ Website: https://allisonhare.com Book a free podcast clarity call with Allison: https://allisonhare.com/freecall Be sure to rate, review, and follow this podcast on your player and also, connect with me IRL for more goodness and life-changing stuff.Schedule a FREE podcast clarity call with me - Your future audience is out there. Talk to them!Sign up for the free weekly emailAllisonHare.comFollow me on Instagram, LinkedIn, Facebook, and YouTube.DOWNLOAD the free podcast equipment guide- No guesswork, no google rabbit holes, start recording todayReb3l Dance Fitness - Try it at home! Free month with this link.Feedback and Contact:: allison@allisonhare.com

Peace and Forgiveness…For God's Glory In the final episode of the season, Yulee and Daniel share personal reflections on their healing journeys and emphasize the necessity of having support systems, practicing discernment, and engaging in healthy spiritual leadership that aligns with the gospel of grace. They also touch upon the 'whisper network,' the importance of fruit of the spirit, and practical ways to foster accountability and challenge toxic behaviors in ministry. 00:00 Introduction to Toxic Ministry 00:47 Personal Reflections and Listener Feedback 05:22 The Importance of Embracing Humanity 06:47 Evaluating Leadership and Power Dynamics 12:22 The Halo Effect and Leadership Pitfalls 20:19 DARVO and Toxic Leadership Responses 28:35 Receiving Feedback as a Leader 29:36 The Importance of Margins and Self-Care 30:10 Participating in Change and Addressing Toxicity 31:50 The Role of Integrity and Responsibility 33:34 Challenges of Speaking Up Against Toxic Leaders 42:46 The Whisper Network: Pros and Cons 48:16 The Importance of Community and Support 51:36 Concluding Thoughts and Reflections If you appreciate the work we do at the Asian American Center at Fuller Seminary, please consider supporting us! Your monetary support sustains our vital work and expands Asian American research, leadership development, and pastoral formation for the Church in the year ahead. Donate here: fuller.edu/giveaac

TikTok was never meant to replace Amazon or Shopify. And treating it like a checkout channel is the fastest way to MISS OUT on massive opportunity.In this episode, Neil explains the TikTok halo effect, why off-platform conversions matter, how TikTok drives Amazon and Shopify sales, and how operators should measure real eCommerce performance.If you are evaluating TikTok based only on TikTok Shop sales, you are missing the bigger picture. This episode explains what TikTok is actually doing for your business and how to use it correctly before the next wave of adoption hits.

In this episode of the Healthy, Wealthy and Smart podcast, Dr. Karen Litzy interviews Pete Moore, founder of Integrity Square, discussing the evolution of the health, active lifestyle, and outdoor sector, known as Halo. They explore the shortcomings of the term 'wellness', the importance of understanding business valuations and KPIs, and the emotional readiness required for business transitions. Pete shares insights on navigating growth, preparing for exits, and the significance of knowing one's competitors and market position. Takeaways The term 'wellness' is outdated and not serving the industry. Understanding your market position is crucial for business success. Local libraries can be valuable resources for business research. Key performance indicators (KPIs) are essential for evaluating business health. Emotional readiness is as important as financial readiness for business transitions. Knowing your competitors helps in strategic planning. Valuations are driven by more than just revenue multipliers. Founders often overlook the importance of mental preparation for exits. Networking and mentorship are vital for entrepreneurial growth. Continuous learning and adaptation are key to success in the Halo sector.  Chapters 00:00 Introduction to Halo and Wellness 01:49 Navigating Business Growth and Exits 03:22 Understanding Valuations and KPIs 05:54 Emotional Readiness for Business Transitions 06:56 Quickfire Insights for Entrepreneurs More About Pete: Pete is the Founder, Managing Partner and Chief Dream Architect at Integrity Square ("ISQ"), a leading boutique financial advisory firm focused on the $4.7T Health, Active Lifestyle, Outdoor ("HALO") sector.  Since founding ISQ in 2010, the firm has played an active advisory role in 100+ mergers & acquisitions, private placements and advisory assignments across North America. Pete Moore and his team have also invested in passionate entrepreneurs at HigherDOSE, XTEND, and Promotion Vault.  ISQ's media and "live education" properties include HALO Talks, the leading B2B podcast in the sector, Time To Win Again, and the HALO Academy, an Executive Education Bootcamp Series. Prior to ISQ, Pete was Head of the Active Lifestyle & Wellness Group at Sagent Advisors (2003-2010.) Prior to 2003, Pete was co-founder of FitnessInsite, a SasS sales management platform with 1500+ clients (based in AZ.) At FitnessInsite, Pete invested his personal capital, leveraged his credit cards and learned what it takes to manage a startup. Pete built his business and financial acumen on top of the foundation laid at three critical positions early in his career: Senior Associate at Brockway Moran & Partners, the private equity owner of Gold's Gym International, Inc;  worked as an Associate at Donaldson, Lufkin & Jenrette; and an Analyst at Chase Securities. (Now JP Morgan.)  ISQ saw a need for a deeper & more useful level of education in the HALO sector. In response, we launched the HALO Talks podcast, with 500+ completed interviews and over 120,000 downloads. HALO Talks has become a "must listen" for anyone working or investing in the sector.  Pete graduated from Emory University (BBA, 1994) and received his MBA from Harvard Business School (1999.) While at HBS, he co-founded IRON PLANET, the leading B2B auction site for used heavy equipment, which was sold to Ritchie Bros for $758 million.   His hobbies include: Football, basketball, tennis, podcasting, amateur ventriloquism, pro bono DJ and fitness enthusiast.    Notable Stats: Wingspan 76", 33 yard dash at 4.3 seconds. Resources from this Episode: Pete's Website Pete on LinkedIn Jane Sponsorship Information: Book a one-on-one demo here Mention the code LITZY1MO for a free month Follow Dr. Karen Litzy on Social Media: Karen's Instagram Karen's LinkedIn  Subscribe to Healthy, Wealthy & Smart: YouTube Website Apple Podcast Spotify SoundCloud Stitcher iHeart Radio

As we wrap up the conversation on instincts, Christa brings you a powerful episode exploring how our three instincts—self-preservation, sexual, and social—can turn dark or animal-like when we're scared, threatened, or in pain in our marriages or world, and we talk about how to slow down, stay kind stay human, godly, and loving in hard or dystopic times. Though the episode is grounded and practical, Christa addresses cognitive heuristics and mental shortcuts humans can use to dehumanize the "other" including the Halo Effect as well as examines how each instinct goes dark, self-preservation leading to hoarding, sexual instinct leading to using people, and social instinct leading to outgrouping and tribalism—and offers practical ways to stay strong in faith. Drawing on CS Lewis's wisdom that evil must be unwound bit by bit, she calls listeners to not rush the stories of pain away or abandon friends who voted differently as you fight for justice - we're one human body, and we must rise together. Watch on YouTube! Need mental health tips in this time? Sign up for the FREE EnneaSummit here! https://www.tylerzach.com/mh26/enneasummit?ref=https%3A%2F%2Fwww.tylerzach.com%2Fa%2F2148228842%2FLS2nNmzL The Enneagram and Marriage Coaching & Certification Masterclass course begins again February 12, use code COACH for discount ⁠⁠⁠here ⁠⁠⁠or at ⁠⁠⁠https://www.enneagramandmarriage.com/the-e-m-coaching-masterclass⁠⁠⁠ Find more about your type, the pod, freebies, and SO much more at our website right here! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.EnneagramandMarriage.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Love what you're learning on E + M? Make sure you leave us a podcast review so others can find us, too⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ here!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get Christa's Best-Selling Book, The Enneagram in Marriage, here! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://a.co/d/df8SxVx Learn more about your ad choices. Visit podcastchoices.com/adchoices

Organic reach isn't dying — but relying on it alone might quietly cap growth.As franchises double down on paid ads and polished systems, boutique gyms face a harsh reality: visibility now comes at a price.Welcome to Gym Marketing Made Simple — a podcast designed to cut through the noise and focus on what actually builds steady momentum for boutique gyms. Each episode breaks marketing and sales systems into clear, repeatable steps, so growth feels intentional instead of reactive.Episode HighlightsIn today's episode, the focus is on the widening gap between franchises and boutique gyms, why paid marketing is no longer optional, and how consistent growth in 2026 depends on understanding real numbers like lead conversion, lifetime value, and churn instead of relying on organic reach alone.Episode OutlineWhy organic reach continues to decline on platforms like Instagram and Facebook.How franchises dominate attention by spending $7,000+ per month on ads.The reality of churn rates and why organic growth alone hits a ceiling.Paid marketing vs. organic marketing: trust-building versus visibility.The “halo effect” and how consistent ads increase perceived credibility.Why outdated advice from mentors can quietly stall gym growth.The importance of systems, processes, and fast lead follow-up.Understanding unit economics: lead-to-close rate, cost per lead, lifetime value.Building a predictable growth engine instead of relying on short-term wins.Real-world examples of gyms growing through long-term paid strategies.December-only offer for gyms already generating $15k+ monthly revenue.Episode Chapters00:00 Intro00:05 Marketing in 2026: The Role of Organic and Paid Strategies02:18 The Halo Effect and Trust in Advertising08:13 The Impact of Increased Competition and Churn Rates15:49 The Importance of Metrics and Long-Term Marketing22:04 Real-World Examples and Practical Advice26:11 Special Offer and Final ThoughtsAction TakenPublish December special details on the website with clear sign-up instructions.Add a direct call-to-action to book a free assessment.Prepare onboarding timelines with a 7–14 day setup window.Set capacity limits and communicate the client cap clearly.Create a reporting template to track lead-to-close rate, cost per lead, cost per acquisition, lifetime value, and churn.Launch the December promotion offering $500 off for qualified gyms.Close enrollment at year-end or once spots are filled.ConclusionGrowth in 2026 won't come from hoping posts reach the right people. It will come from clear systems, consistent visibility, and knowing the numbers behind every decision.CTAIf the gym is already generating at least $15,000 per month and wants to create predictable growth going into 2026, book a free assessment and check if the December offer is still available.Supporting Information

In "Beyond FBA: Unlocking Amazon's Fulfillment for Retailers", Joe Lynch and Wainwright Yu, the General Manager and Director for Amazon's externalized fulfillment services, including Buy with Prime and Multichannel Fulfillment, discuss how retailers can scale their brands by leveraging Amazon's global logistics and the Prime badge to drive multi-channel growth. About Wainwright Yu Wainwright Yu is a technology executive and leadership coach who currently serves as the General Manager and Director for Amazon's externalized fulfillment services, including Buy with Prime and Multichannel Fulfillment. Over a distinguished thirteen-year tenure at Amazon, he has launched transformative products for Kindle and Amazon Logistics while training emerging leaders through executive development programs. As a scholar-practitioner and father to four multi-exceptional children, he brings a unique, personal perspective to cognitive diversity in the workplace. Through his diverse work in global business operations and private coaching, Wainwright remains dedicated to his mission of establishing mindful, compassionate leadership as the standard for the modern professional world. About Amazon Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth's Most Customer-Centric Company, Earth's Best Employer, and Earth's Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews. Key Takeaways: Beyond FBA: Unlocking Amazon's Fulfillment for Retailers In "Beyond FBA: Unlocking Amazon's Fulfillment for Retailers", Joe Lynch and Wainwright Yu, the General Manager and Director for Amazon's externalized fulfillment services, including Buy with Prime and Multichannel Fulfillment, discuss how retailers can scale their brands by leveraging Amazon's global logistics and the Prime badge to drive multi-channel growth. Leveling the Playing Field with MCF: Wainwright explains how Multi-Channel Fulfillment allows any retailer—whether they sell on Amazon or not—to tap into Amazon's global network of 200+ fulfillment centers. This turns Amazon into a high-performance 3PL that handles picking, packing, and shipping for orders from your own website, Shopify, or even social media stores. The "Halo Effect" of Buy with Prime: A major focus is how Buy with Prime allows D2C (Direct-to-Consumer) sites to offer the familiar Prime logo and checkout experience. By providing the same fast, free delivery promise shoppers trust on Amazon, retailers have seen an average 25% lift in conversion rates on their independent sites. Unified Inventory Management: Wainwright discusses the strategic advantage of a single pool of inventory. Instead of splitting stock between various warehouses, retailers can keep all their products in Amazon's centers to fulfill both Amazon.com orders (via FBA) and off-Amazon orders (via MCF), drastically reducing out-of-stock risks. Frictionless Checkout via Amazon Pay: With Buy with Prime, the checkout process is streamlined using the customer's existing Amazon account details. This reduces "cart abandonment" because shoppers don't have to enter credit card or shipping info, making the purchase as simple as a few clicks. Unbranded Packaging Options: A common concern for retailers is brand identity. Wainwright highlights that MCF orders can be shipped in unbranded, "blank box" packaging, allowing the retailer's brand to remain front and center rather than being overshadowed by Amazon's smile logo. Trust-Building through Reviews: Through Buy with Prime, retailers can now display their Amazon.com star ratings and reviews directly on their own websites. This social proof helps "new-to-brand" shoppers feel confident enough to buy from a site they may be visiting for the first time. Predictable, All-In Pricing: Wainwright clarifies that both services offer a simple, transparent fee structure that includes storage, picking, packing, and shipping. For many brands, this eliminates the hidden costs of managing private warehouses and allows for more accurate margin forecasting. Learn More About Beyond FBA: Unlocking Amazon's Fulfillment for Retailers Wainwright Yu | Linkedin Amazon | Linkedin Relentless.com Amazon MCF Amazon MCF Case Study: JLab Recent News The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Gyms aren't failing because ads “don't work.” They're failing because they're tracking the wrong things. You can have the perfect offer, the perfect ad, and still miss the real growth happening right in front of you. Welcome to the Gym Marketing Made Simple Podcast — where clarity replaces confusion and growth stops being a guessing game. Each episode breaks down what actually helps boutique gyms grow in a real, predictable way.Episode HighlightsIn this episode, the focus is on the halo effect and how paid marketing drives growth in ways that aren't always obvious. You'll see why direct leads don't tell the whole story, why signups can rise without a clear source, and how consistent, data-driven marketing creates steady momentum even during slow periods. It's a clear look at which numbers actually matter when measuring real growth.Episode OutlineUnderstanding how consumer behavior actually works in paid marketing.Why most people don't convert directly from an ad.The halo effect: increased awareness, trust, and repeated exposure.Why “How did you hear about us?” is unreliable data.Real example showing a 100% increase in signups from paid ads.How paid marketing boosts website visits, walk-ins, and old leads.Why paid ads must run consistently, even in slow months.Case studies of gyms that grew after implementing paid ads.Why franchises outperform small gyms—and what to learn from them.Why organic efforts alone can't scale growth.The most important metrics to track: signups, CPA, revenue, appointments.The dangers of turning off ads and losing momentum.Common misconceptions about paid marketing.How paid ads influence brand perception and trust.Why a real marketing plan is essential for long-term success and business valuationEpisode Chapters00:00 Intro00:05 Understanding the Halo Effect in Paid Marketing04:21 Measuring the Halo Effect06:26 The Role of Paid Marketing in Business Growth10:46 Data-Driven Decision Making in Marketing14:58 Metrics for Success in Paid Marketing20:34 The Importance of Consistent Marketing Efforts21:47 Addressing Common Misconceptions in Paid Marketing22:02 The Impact of Paid Marketing on Business Perception22:31 The Role of Paid Marketing in Long-Term Business SuccessAction TakenReview how your gym currently measures success and shift focus to actual signups and revenue.Track numbers consistently without relying on “How did you hear about us?”Allocate a monthly paid marketing budget of $2,500–$6,000 to test, optimize, and grow.Strengthen branding and messaging across all platforms to compete with larger players.Map out a long-term marketing plan instead of relying on short-term bursts.ConclusionGrowth doesn't come from one perfect ad or one high-converting offer. It comes from the steady lift created by consistent marketing that builds trust, awareness, and familiarity over time. Once you understand the halo effect and start tracking the numbers that matter, your gym's growth becomes predictable, not accidental.CTAIf this episode helped shift how you look at your marketing, share it with another gym owner who needs to hear it.Supporting Information

AP's Lisa Dwyer reports that while shoppers are wary of the economy, shoppers are still out there on Black Friday.

In this episode of Lunch With Norm, Norm Farrar sits down with Ritu Java, CEO of PPC Ninja and one of the most respected voices in Amazon advertising to unpack how sellers can finally measure what matters with Amazon Ads. If you're drowning in reports, unsure which KPIs to actually care about, or wasting spend chasing vanity metrics, this episode is for you. Ritu breaks down: - The 3 most important metrics for Amazon ad performance - Why conversion rate is your #1 lever and how to improve it - How to use OA ratio (Organic to Ad ratio) to stop ad dependency - The difference between budget control vs. TACoS control - The halo effect and how Amazon attribution can mislead you - Real tactics to prevent leaky bucket ad spend - Plus: PPC quizzes, AI keyword analysis, CTR myths, and more! Ritu also shares how she's built over 100+ AI tools to streamline PPC workflows and explains how sellers can start automating smarter, not harder.

There’s a term in psychology that also applies to marketing. It’s called “The Halo Effect.” It refers to how we can make sometimes incorrect assumptions based on a collection of pieces of information. For a business case study let’s take a look at a lighting company that was founded in the UK in 2015, called Tala. Tala designs and sells lighting fixtures that are elegant, environmentally friendly, focused on sustainability - they’re able to be repaired, and if they have to be discarded they’re recyclable – and they’ve been featured in Architectural Digest. The company has an international reach, is widely admired, and is financially successful. The Halo Effect would have us believe their lighting fixtures must be exclusive and expensive, and the company must have its eye firmly on profit. Well, the truth is somewhat different. Tala is what’s called a B-Corp – it’s a registration given to companies that focus on using business as a force for good, striving for inclusive, equitable, and sustainable economic practices. And Tala’s lighting fixtures are inexpensive – you can find them online at Wayfair. And, to complete the expect-the-unexpected list of circumstances at Tala, the Chairman of the Board of this innovative and progressive company is New Orleanian, Anthony Robins. We can make incorrect Halo Effect type generalizations about other businesses too. For example, when we hear “Wedding Reception Venue” we typically picture a high-school-gym kind of vibe, with a stage for a band or DJ. When we hear “Hotel,” we expect it to be something between a Holiday Inn and the Ritz Carlton – the only difference being the amenities and the cost. A local company called Workshop WDXL (pronounced in speech, "W.D 40") is challenging all of these assumptions. The W.D. part of the name is the initials of the team’s principals, Jessica Walker and David Demsey, and XL is forty is in Roman numerals. Some of the Halo-Effect-busting, non-traditional, New Orleans businesses Workshop WD 40 have created are, the wedding venue, Felicity Church, and the hotels and villas, The Syd and The Mitzie. All of these projects have won prestigious architecture and design awards. When we talk about the environmental impact of human activities, we’re generally talking about burning fossil fuel, the use of plastics, pollution from factories and farms, and even the use of AC systems and aerosols. The one thing that does not seem to show up on these lists is lighting. And yet, every single home on Earth that has electricity has multiple light fixtures and lightbulbs. And we know that inefficient bulbs burn more fossil fuels, light pollution reshapes ecosystems, and discarded light fixtures add to the world’s growing mountain of e-waste. One of the core values of Tala is to address these issues - and to package the solutions as elegant, attractive, and affordable light fixtures. Most architects dream about designing cool, quirky, inventive buildings. Most commercial property developers are focused on budgets – bringing projects in on time and as cheaply as possible. Most real estate developers are looking for bells and whistles that will pitch a property as high up the price range as a market will bear. These three goals are often at odds with each other but Workshop WDXL, is juggling all 3 of these balls. Out to Lunch was recorded live over lunch at Columns in Uptown New Orleans. You can find photos from this show by Blake Langlinais at itsneworleans.com.See omnystudio.com/listener for privacy information.

In this episode of Lunch With Norm, we sit down with Ian Page, founder of Bullseye Sellers, to unpack the growing influence of TikTok Shop on Amazon sellers and whether you should make the jump. We cover everything from TikTok's search impact on Amazon, to viral brand strategies, to the real ROI of building on TikTok Shop in 2025. Discover what product types are crushing it, what niches are wasting their time, and the one thing most sellers get completely wrong about TikTok. Ian also reveals how TikTok's top-of-funnel ad model with a built-in shopping cart is changing the game, why the halo effect is stronger than you think, and how to know if your brand is ready. Whether you're at 7 figures or just getting started, this episode delivers blunt, honest guidance for deciding if TikTok Shop is your next revenue channel.

The Halo Effect says that a single feature of a person, product, or business - like good looks or beautiful design - can be so appealing that it distracts us from any flaws that might exist. In the case of people, studies have shown that thinking someone is attractive can make you believe that they're more honest, more intelligent, and more kind. Even just being taller than average can make people think you're more skilled than you are. This is all very interesting, but it also turns out that the Halo Effect has a huge impact on marketing and business…That's why, in this episode we're examining the Halo Effect - and how brands like Apple, Amazon, and Patagonia use it to make customers fall in love with their brands, and you can too. ⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐COACHING✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-inviteThis month I have 3 spots available - first come, first serve.FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHackingWORK WITH JEN CLINEHENS & CHOICE HACKING✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Get your own Chief Marketing Copilot for your business when you my new program. Get live Skill Sessions, Implementation Sessions, and one-on-one time with me. Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

What happens when a boutique gym doubles its website traffic and sign-ups—without adding more staff hours?Welcome to Gym Marketing Made Simple, the podcast built for boutique gym owners who want to attract more members and increase revenue without becoming full-time marketers.Episode HighlightsThis episode breaks down the marketing and sales systems every boutique gym needs to scale. From knowing your baseline numbers to dialing in your sales process, we cover the tools and tactics that turn leads into long-term members.Key TakeawaysWhy tracking key metrics like sign-ups, churn rate, revenue, and lifetime value is non-negotiable.How paid marketing creates a “halo effect” that boosts overall growth.The role of a CRM system in nurturing leads over 6–12 months.Why responding to leads within five minutes dramatically improves conversions.The importance of a professional, updated website that drives credibility and leads.How confirmation sequences reduce no-shows and keep your pipeline moving.Episode Chapters00:00 Intro00:05 Understanding the Baseline and Paid Marketing01:47 Knowing Your Numbers and Key Metrics03:09 The Halo Effect and Attribution of Marketing Success11:14 Dialing in the Sales Process and Front-End Offer11:56 Challenges of Paid Marketing and Lead Management 15:47 Importance of a CRM and Long-Term Nurturing19:36 Optimizing Website and Organic Marketing22:30 Confirmation Sequences and Appointment ManagementCall to Action (CTA)If this episode gave you clarity on where to focus your marketing efforts, make sure to follow Gym Marketing Made Simple so you never miss an update. Share it with another gym owner who's ready to scale smarter.Supporting Information

Lulu Cheng Meservey is one of the sharpest minds in communications and strategy. She has helped some of the best leaders through their hardest moments. We talk about why trust and conviction are contagious, how to win attention in a noisy world, and how to handle attacks without losing ground. ----- About Lulu: Having been CCO and EVP of Corporate Affairs at Activision Blizzard and VP of Comms at Substack, she is now the creator of Rostra, the only advisory firm focused on founder-led comms. ----- Approximate Timestamps: (00:00) Introduction (08:34) The Importance Of The Hook (14:35) Why Do Governments And Large Corporations Communicate So Poorly? (21:50) How To Build A Cult (27:56) How Trust And Likeability Affect Your Messages (39:19) How To Respond To A Public Relations Attack (42:57) One Death Is A Tragedy, A Thousand Are A Statistic (47:34) The Importance Of Being First (55:22) Overcoming Being The Underdog (1:00:03) How To Play Offence In PR (1:05:36) 3 Things To Make A Difference In Your Comms / Storytelling (1:21:07) The Halo Effect (1:25:52) Practical Comms Advice For Everyday Work Interactions (1:46:17) What Is Success For You? ----- Thank you to the sponsors for this episode: Basecamp: Stop struggling, start making progress. Get somewhere with Basecamp. Sign up free at http://basecamp.com/knowledgeproject reMarkable: Get your paper tablet at https://www.reMarkable.com today .tech domains: Nothing says tech like being on .tech https://get.tech/ ----- Upgrade: Get a hand edited transcripts and ad free experiences along with my thoughts and reflections at the end of every conversation. Learn more @ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/membership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠------Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it's completely free. Learn more and sign up at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠------Follow Shane ParrishX ⁠⁠⁠⁠⁠@ShaneAParrish⁠⁠⁠⁠⁠ Insta ⁠@farnamstreet⁠ LinkedIn ⁠Shane Parrish Learn more about your ad choices. Visit megaphone.fm/adchoices

On paper, you look like the total package — successful, capable, and impressive. But the moment you walk into a networking event or business reception, your chest tightens and your mind races. You know you belong there, yet you feel awkward and ill at ease. In this episode, I unpack two powerful cognitive biases: the Halo Effect and Confirmation Bias, and show how they team up to keep high-achieving professionals stuck in silence, overthinking, and self-doubt. You'll hear real client stories, practical coaching tools, and simple conversation plays you can use at your very next event. By the end, you'll understand why your brain has been tricking you, how to rewrite the loop, and what it takes to finally show up as confidently in the room as you do on paper. If you're tired of paying the invisible tax on your reputation, this is the episode you can't afford to miss. What you'll learn in this episode: Why the Halo Effect creates unrealistic pressure to “already” be socially confident. How Confirmation Bias rigs your brain to collect only “proof” that you're awkward. Simple thought upgrades and conversation openers you can use immediately.  **  Don't even know where to begin in improving your interpersonal skills? Are you ready to leave social stress behind and go from where you are to where you want to be? Book a Social Strategy Session HERE 7 Biggest Social Mistakes Fast-Track Professionals Make Have a question that needs an answer. Email me at Hello@SocialConfidencePro.com  LinkedIn Instagram TikTok

Shares of Oracle soaring after reporting results, and the meteoric move is bringing other data center stocks along for the ride. The names feeling the halo effect, and what the jump means for Oracle founder and chairman Larry Ellison's net worth. Plus CME Group CEO Terry Duffy weighs in on the state of retail trading, as markets hit record highs, and rates remain in focus ahead of next week's Fed rate decision. Fast Money Disclaimer

Vanessa Van Edwards, a best-selling author and behavioral researcher on professional communication and leadership, joins the Journey To Launch podcast to discuss science-based communication insights and give actionable social skills tips to advance your career, relationships, and overall life. We also chat about navigating stereotyping and biases , the importance of making definitive decisions about personal connections, leveraging cues to shape perception, and more. More than 50 million people have seen Vanessa on YouTube and in her viral TED Talk. She has been featured in Entrepreneur, CNN, CBS, and more. Her book, “Captivate: The Science of Succeeding With People,” has been translated into 17+ languages and her latest book, “Cues: Master The Secret Language of Charismatic Communication," was an instant best seller.  In this episode you'll also learn more about: Actionable posture tips and desk setups to optimize how others perceive you How to recognize if you have weaker people skills and what you can do to improve them  Why we should go into interactions wondering how we can like the other person more The Halo Effect, the definition of a “sticky person,” why charisma is just as important as a lucrative idea + more Other related blog posts/links mentioned in this episode: Captivate: The Science of Succeeding with People Cues: Master the Secret Language of Charismatic How to Win Friends & Influence People A Model of (Often Mixed) Stereotype Content: Competence Apply to Share Your Journeyer Story, here. Join the Journey to Launch Book Club to dive deeper into financial freedom with guided discussions and resources here!  Get your copy of my book: Your Journey To Financial Freedom Join The Weekly Newsletter List to get updates, deals & more! Leave Your Journey To Financial Freedom a review! Get The Budget Bootcamp Check out my personal website here. Leave me a voicemail– Leave me a question on the Journey To Launch voicemail and have it answered on the podcast! YNAB –  Start managing your money and budgeting so that you can reach your financial dreams. Sign up for a free 34 days trial of YNAB, my go-to budgeting app by using my referral link. What stage of the financial journey are you on? Are you working on financial stability or work flexibility? Find out with this free assessment and get a curated list of the 10 next best episodes for you to listen to depending on your stage. Check it out here! Connect with Vanessa: ScienceOfPeople.com Instagram:@VVanEdwards Facebook.com:@VVanEdwards Twitter.com:@ScienceOfPeople Connect with me: Instagram: @Journeytolaunch Twitter: @JourneyToLaunch Facebook: @Journey To Launch Join the Private Facebook Group Join the Waitlist for My FI Course Get The Free Jumpstart Guide

Scott invites Jeremy, founder and CEO of Euka.ai, to tell us how TikTok Shop is transforming e-commerce growth. Jeremy shares how brands are leveraging micro-creators and affiliates to generate viral content, scale sales, and even create a halo effect that boosts demand on Amazon. Together, they unpack why TikTok has become a key driver for brands looking to go from zero to $100M in record time. Scott and Jeremy also discuss how Euka's AI-powered platform helps brands automate creator outreach, re-engagement, and incentive programs to keep affiliates producing high-performing content.   Episode Notes: 00:18 - Jeremy Yaoxin Ding Introduction 02:35 - The TikTok Affiliate Model Explained 05:40 - Yuka's Tools for Brand Success 06:47 - Activating and Incentivizing Creators 09:38 - Category Suitability and Limitations 11:15 - The Evolving TikTok Shop Landscape 12:49 - Managing Creator Saturation 15:58 - TikTok Shop's Halo Effect on Amazon Sales 18:05 - LTV-to-CAC Metric 19:44 - Performance Marketing and Incrementality 20:51 - Where Social Commerce Is Going 23:07 - Practical Steps for TikTok Shop Newcomers   Related Post: How Amazon Sellers Can Use Content Marketing to Increase Sales and Build Brand Authority   How to Reach Jeremy: LinkedIn: linkedin.com/in/jeremy-yaoxin-ding-6bb60554 Website: https://www.euka.ai/about Email: jeremy@euka.ai   Scott's Links: LinkedIn: linkedin.com/in/scott-needham-a8b39813 X: @itsScottNeedham Instagram: @smartestseller YouTube: www.youtube.com/@smartestamazonseller2371 Newsletter: https://www.smartscout.com/newsletter-sign-up Blog: https://www.smartscout.com/blog

This week we tucked in our shirt, straightened our tie and resisted the temptation to nip off for a quick vape behind the pickle-ball court, all in order to suitably impress our guest, one of the world's greatest marketing academics, Professor Byron Sharp.  A man who would need no introduction (if we weren't contractually obliged to provide all our pod guests with one) Prof Byron is one of the world's most respected thinkers in the field of brands and consumer behaviour. Unless you're deliberately trying to get yourself fired from your marketing role, you'll no doubt have read his seminal book ‘How Brands Grow' and, if you're especially lucky, you may well have learned directly from the man himself in one of his globally prestigious academic roles.  A speaker, a teacher, a thinker and a pioneering researcher, Byron still has the time to be a thoroughly entertaining podcast guest, and is famously happy to share the kind of knee-buckling market truth that the industry fears but also really, really needs. In an episode where Byron jabs a scholarly finger into the flabby thinking that holds brands back, we ponder the many different disciplines a proper marketer should be able to wrap their heads around if they want a consumer to care. This episode is proudly dedicated to John Scriven.  Follow Byron on LinkedIn ///// Timestamps 03:27 - Early Jobs and Academia 04:38 - The Importance of Real-World Experience 06:09 - Working with Andrew Ehrenberg 08:28 - The Intent Behind "How Brands Grow" 09:41 - Marketing Blind Spots and Unexplored Areas 10:30 - Cognitive Biases and Behavioral Science 11:48 - The Role of Heuristics in Consumer Behavior 12:43 - Understanding Double Jeopardy Law 14:08 - Consumer Efficiency vs. Laziness 15:26 - Predictive Power of Marketing Science 16:06 - The Weirdness of the Real World 17:37 - Misconceptions About Marketing Science 19:40 - The Role of Synthetic Research 32:58 - B2B Marketing and Growth Strategies 35:22 - The Value of Awards in Marketing Byron's Book recommendations are: The Halo Effect by Phil Rosenzweig Everything is Obvious by Duncan Watts The Signal and the Noise by Nate Silver     /////

Welcome to the Social-Engineer Podcast: The Doctor Is In Series – where we will discuss understandings and developments in the field of psychology.   In today's episode, Chris and Abbie explore the complexities of attraction and the concept of love at first sight. They discuss the biochemical responses associated with attraction, the importance of understanding cognitive biases, and the role of familiarity in relationships. [Aug 4, 2025]   00:00 - Intro 00:35 - Dr. Abbie Maroño Intro 01:15 - Intro Links -          Social-Engineer.com - http://www.social-engineer.com/ -          Managed Voice Phishing - https://www.social-engineer.com/services/vishing-service/ -          Managed Email Phishing - https://www.social-engineer.com/services/se-phishing-service/ -          Adversarial Simulations - https://www.social-engineer.com/services/social-engineering-penetration-test/ -          Social-Engineer channel on SLACK - https://social-engineering-hq.slack.com/ssb -          CLUTCH - http://www.pro-rock.com/ -          innocentlivesfoundation.org - http://www.innocentlivesfoundation.org/                                 03:14 - The Topic of the Day: Love at First Sight 03:22 - Pulling Apart the Fairy Tale 04:26 - Knowledge is Power 05:49 - Why Can't This Be Love? 07:12 - More Than a Feeling 09:28 - May Impair Your Ability 10:59 - The Rickety Bridge Study 13:20 - Head or Heart? 15:04 - Cognitive Biases 16:16 - The Halo Effect 17:19 - Prototypical Matching 18:51 - I Want You to Want Me 21:54 - Retrospective Bias 23:34 - Feels Like Home 28:44 - Keep One Eye Open 30:32 - A Responsibility to Self-Awareness 32:53 - Wrap Up 33:11 - Next Month: Intuition 33:31 - Outro -          www.social-engineer.com -          www.innocentlivesfoundation.org   Find us online: -          LinkedIn: linkedin.com/in/dr-abbie-maroño-phd -          Instagram: @DoctorAbbieofficial -          LinkedIn: linkedin.com/in/christopherhadnagy     References: Dutton, D. G., & Aron, A. P. (1974). Some evidence for heightened sexual attraction under conditions of high anxiety. Journal of Personality and Social Psychology, 30(4), 510–517. Fisher, H. E., Aron, A., & Brown, L. L. (2006). Romantic love: A mammalian brain system for mate choice. Philosophical Transactions of the Royal Society B: Biological Sciences, 361(1476), 2173–2186. Fletcher, G. J. O., Simpson, J. A., & Thomas, G. (2000). The measurement of perceived relationship quality components: A confirmatory factor analytic approach. Personality and Social Psychology Bulletin, 26(3), 340–354. Hazan, C., & Shaver, P. (1987). Romantic love conceptualized as an attachment process. Journal of Personality and Social Psychology, 52(3), 511–524. Marazziti, D., & Canale, D. (2004). Hormonal changes when falling in love. Psychoneuroendocrinology, 29(7), 931–936.  Nisbett, R. E., & Wilson, T. D. (1977). The halo effect: Evidence for unconscious alteration of judgments. Journal of Personality and Social Psychology, 35(4), 250–256. Sprecher, S., & Metts, S. (1989). Development of the "Romantic Beliefs Scale" and examination of the effects of gender and gender-role orientation. Journal of Social and Personal Relationships, 6(4), 387–411. Sternberg, R. J. (1986). A triangular theory of love. Psychological Review, 93(2), 119–135. Zeki, S. (2007). The neurobiology of love. FEBS Letters, 581(14), 2575–2579. Zsok, F., Haucke, M., De Wit, C., & Barelds, D. P. (2017). What kind of love is love at first sight? An empirical investigation. Personal Relationships, 24(4), 869–885.

In this episode, host Ben Plumley, along with co-host Yvette Raphael, reports from the International AIDS Society Scientific Conference in Kigali, Rwanda. They discuss significant advancements in HIV prevention, particularly the recent FDA approval of Lenacapavir, with Dr. Alex Kintu from Gilead Sciences. The conversation covers the clinical journey and delivery mechanisms of Lenacapavir, its impact on young people and pregnant women, and the urgency of making this innovation widely accessible amidst funding challenges. The episode also highlights the critical role of community engagement and accountability boards in informing and driving HIV prevention strategies. Tune in for an in-depth look at the latest scientific and policy developments in the fight against HIV/AIDS. 00:00 Introduction and Welcome 00:37 Yvette's Stage Takeover Experience 01:33 Discussion on Gilead Sciences and HIV Prevention 02:15 Dr. Alex Kintu's Background and Role 03:33 FDA Approval and Next Steps for Lenacapavir 04:08 Global Access and Regulatory Processes 11:04 Understanding Lena Kavir and Its Importance 17:36 Challenges and Future of HIV Prevention 27:23 Community Engagement and Youth Involvement 34:33 Closing Remarks and Call to Action

Did you ever feel like your parents played favorites when you were growing up? Today we will unpack why that happened and how we may play favorites today and how it is a lose lose for everyone in our 4 walls. Let me know your biggest takeaway. Also, feel free to reply to this email if you're interested in more info on the letter writing. I'm having so much fun with it and loving sharing it with others. You can sign up for the training here:  https://tinyurl.com/PaidPerLetter2025 Subscribe on Apple! Subscribe on Android! Join my FREE parenting bootcamp! Let's Connect! Here's where you can find me: Learn more at https://www.coachingkelly.com. Find me on Instagram! Find me on Facebook!

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1699: Erin Blaskie unpacks how the halo effect can be strategically used to build a powerful, cohesive brand presence. By aligning perception with experience, entrepreneurs can create trust faster and influence how others perceive everything from their work to their worth. Read along with the original article(s) here: https://www.erinblaskie.com/blog/branding-halo-effect Quotes to ponder: "When people perceive one positive trait, like being attractive or confident, they often assume other positive traits follow." "By simply showing up consistently and aligning what we say with how we show up, we can influence how people perceive everything else about us." "If your website is beautiful, people assume your work is of the same calibre." Episode references: The Halo Effect by Phil Rosenzweig: https://www.amazon.com/Halo-Effect-Business-Delusions-Distort/dp/1476784035 Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1699: Erin Blaskie unpacks how the halo effect can be strategically used to build a powerful, cohesive brand presence. By aligning perception with experience, entrepreneurs can create trust faster and influence how others perceive everything from their work to their worth. Read along with the original article(s) here: https://www.erinblaskie.com/blog/branding-halo-effect Quotes to ponder: "When people perceive one positive trait, like being attractive or confident, they often assume other positive traits follow." "By simply showing up consistently and aligning what we say with how we show up, we can influence how people perceive everything else about us." "If your website is beautiful, people assume your work is of the same calibre." Episode references: The Halo Effect by Phil Rosenzweig: https://www.amazon.com/Halo-Effect-Business-Delusions-Distort/dp/1476784035 Learn more about your ad choices. Visit megaphone.fm/adchoices

In this Ask Me Anything episode, Ryan Michler and Kipp Sorensen tackle insightful questions from listeners, covering topics like overcoming the halo effect, balancing empathy with leadership, preparing for AI-driven job disruptions, and raising daughters with intention. They also discuss how to address concerns about a spouse's well-being, the importance of personal integrity, and why many men struggle to support friends during hospital stays. Tune in for candid conversations, practical advice, and thought-provoking perspectives on modern masculinity. SHOW HIGHLIGHTS 00:00 - Introduction & Weekly Headlines 09:55 - The dangers of putting people on pedestals 21:18 - Developing empathy and nurturing skills as a man 29:23 - How to discuss a spouse's mental and physical health 36:25 - The mystery behind the podcast's intro voice 37:53 - Realizing your father isn't superhuman 43:40 - Preparing for AI-driven job losses 54:46 - Important lessons in raising daughters 58:46 - Learning to detach from external validation 1:04:50 - The impact of a great coach in a young man's life 1:09:26 - Why men struggle to support friends during hospital stays Battle Planners: Pick yours up today! Order Ryan's new book, The Masculinity Manifesto. For more information on the Iron Council brotherhood. Want maximum health, wealth, relationships, and abundance in your life? Sign up for our free course, 30 Days to Battle Ready