Podcasts about Marketing science

Oatly, Tony's, Ecosia and more all use behavioural science to persuade you. Today, author and founder Chris Baker explains how.  You'll learn about:  Tony's viral advent calendar.  Oatly's tiny change that transformed the coffee industry.  Ecosia's smart nudge to keep users hooked.  And one behavioural science principle Chris used to launch his brand.  ---  Use code Obsolete25 for 25% off Chris's book: https://www.bloomsbury.com/uk/obsolete-9781399416658/ Follow Chris on LinkedIn: https://www.linkedin.com/in/cjpbaker/ Oatly's old and new packaging: https://im.ge/i/image.vcr5tq Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ ---  Sources:  Baker, C. (2024). Obsolete: How change brands are changing the world. Bloomsbury Business. Ferster, C. B., & Skinner, B. F. (1957). Schedules of reinforcement. New York, NY: Appleton-Century-Crofts. Mohan, B., Buell, R. W., & John, L. K. (2020). Lifting the veil: The benefits of cost transparency. Marketing Science, 39(6), 1048–1062. https://doi.org/10.1287/mksc.2019.1200 Norton, M. I., Mochon, D., & Ariely, D. (2011). The IKEA effect: When labor leads to love. Journal of Consumer Psychology, 22(3), 453–460. https://doi.org/10.1016/j.jcps.2011.08.002 Raghunathan, R., Naylor, R. W., & Hoyer, W. D. (2006). The unhealthy = tasty intuition and its effects on taste inferences, enjoyment, and choice of food products. Journal of Marketing, 70(4), 170–184. https://doi.org/10.1509/jmkg.70.4.170

In this episode of The Sleeping Barber, Charlotte Blank, US CMO of Jaguar Land Rover, shares how the brand balances heritage with modern luxury. She explores the power of creative advertising, the role of psychological research in understanding consumers, and how marketing science supports strategic decisions. The conversation also dives into the Jaguar rebrand, the success of the Range Rover Sport campaign with Theo James, and the need for evidence-based, data-driven marketing to justify spend and deliver a seamless customer experience.Enjoy the show!Our GuestCharlotte BlankUS CMO at Jaguar Land Rover North AmericaMember Board of Trustees, Advertising Research Foundation (ARF)Advisory Board Member, Penn Master of Behavioural and Decision SciencesHarvard, MBAhttps://www.linkedin.com/in/charlotte-blank/Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠Get in touch with our hosts:Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠Timestamps00:00 Introduction to Jaguar Land Rover's Marketing Strategy02:58 Balancing Heritage and Modern Luxury06:08 The Role of Marketing Science in Decision Making08:58 Charlotte Blank's Unique Career Path12:06 Behavioural Science and Marketing Insights14:53 Understanding Consumer Behaviour Through Psychological Research17:59 The Impact of Creative Effectiveness on Brand Growth21:10 The Range Rover Sport Campaign with Theo James23:55 Adapting Marketing Strategies for Different Markets26:58 Evidence-Based Marketing and Its Impact on Performance34:36 The Importance of Creative Advertising36:11 The Jaguar Rebrand: A Bold Move42:11 Understanding Consumer Psychology48:01 Marketing Challenges and Solutions51:25 Final Thoughts and InsightsBackground Research & Links:TEDx - Lead like a Scientist https://www.ted.com/talks/charlotte_blank_lead_like_a_scientist_experiments_are_key_to_unleashing_potential?Sell Luxury without a product https://www.cmswire.com/digital-marketing/cmos-can-you-sell-luxury-without-a-product-jaguars-doing-it/Copy Nothing https://www.youtube.com/watch?v=rLtFIrqhfng&t=1sRange Rover - Theo James https://www.youtube.com/watch?v=kwma55CDO9UBest Q3 Ever https://www.automotiveworld.com/news-releases/jlr-delivers-robust-q3-financial-performance-with-best-q3-revenue-on-record/Pause Exports to US https://www.reuters.com/business/autos-transportation/uks-jaguar-land-rover-pause-shipments-us-over-tariffs-times-says-2025-04-05/

Die Themen in den Wissensnachrichten: +++ Freude an Musik ist wohl zum Großteil angeboren +++ Solarzellen aus Mond-Staub könnten Strom für mögliche Forschungsstation liefern +++ Die besten Retro-Games haben wir wohl mit 10 gezockt +++**********Weiterführende Quellen zu dieser Folge:Twin modelling reveals partly distinct genetic pathways to music enjoyment, Nature, 25.03.2025Moon photovoltaics utilizing lunar regolith and halide perovskites, Device, 03.04.2025Frontiers: How Much Influencer Marketing Is Undisclosed? Evidence from Twitter, Marketing Science, 24.03.2025Integrating multiple evidence streams to understand insect biodiversity change, Science, 04.04.2025Reliving 10 years old: Descriptive Insights into Retro Gaming, PsyArXiv Preprints, Last edited: 25.03.2025**********Ihr könnt uns auch auf diesen Kanälen folgen: TikTok und Instagram .

Weiter geht's in der neusten Folge unseres Podcasts CXEinfachMachen – diesmal mit einem Blick auf die Zukunft der Marktforschung. Zu Gast ist Dr. Tizian Bonus, Chief Revenue Officer bei Appinio. Gemeinsam sprechen wir über die größten Herausforderungen der Branche – von ineffizienten Methoden über mangelnde Aussagekraft bis hin zu disruptiven Technologien wie AI. Tizian zeigt, warum klassische Ansätze wie der AIDA-Funnel oder veraltete Zielgruppensegmentierungen nicht mehr ausreichen – und wie moderne, psychologisch fundierte Methoden nicht nur präziser, sondern auch deutlich handlungsrelevanter sind. Mit im Gepäck: Einblicke in Konzepte wie Mental Market Share, Psychographics und Marketing Science à la Byron Sharp & Jenni Romaniuk – plus viele praxisnahe Beispiele, wie Appinio Forschung neu denkt. Ganz viel Spaß beim Reinhören, Tizian, Sebastian & Lukas Tizian Bonus: https://www.linkedin.com/in/dr-tizian-bonus/ CXEinfachMachen Academy: https://cxeinfachmachen-academy.mymemberspot.de/ CXEinfachMachen: www.cxeinfachmachen.de Sebastian: https://www.linkedin.com/in/sebastian-syperek-57b6aa19/ Lukas: https://www.linkedin.com/in/lukas-kauderer-a18473112/ CX fit Academy: https://www.cx-fit.com CXEinfachMachen - ein Podcast von Lukas Kauderer (CEO licili) und Sebastian Syperek (Principal UX Research - Kaiser X Labs. A company of Allianz) rund um den Bereich der Customer Experience, Marktforschung und dem Produktmanagement. In 30 - 45 Minütigen Podcast-Folgen sprechen die beiden über grundlegenden Themen rund um das Thema Kundenorientierung, zeigen Tools und Methoden des Customer Experience auf und erzählen über Ihre eigenen Erfahrungen.

Back in 1923, Claude Hopkins wrote the definitive book on advertising. David Ogilvy said the book “changed his life,” and over eight million copies of the book have been sold. But are the 102-year-old tips still accurate today? In this episode of Nudge, I find out.  You'll learn: Why the phrase “Food Shot Through Guns” helped sell more cereal.  How a sewing machine manufacturer increased his sales 9-fold.  The four predictions Hopkins got wrong.  And evidence-backed studies that reveal what he got right.  ---- Download the Reading List: https://nudge.kit.com/readinglist Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/  ---- Sources: BBC. (2016). Corsodyl: How an unnerving ad campaign works. BBC News. Behavioural Insights Team. (2013). Applying behavioural insights to charitable giving. Government & Society. Berger, J., Moe, W. W., & Schweidel, D. A. (2023). What holds attention? Linguistic drivers of engagement. Journal of Marketing, 87(5). https://doi.org/10.1177/00222429231152880 Berger, J., Sorensen, A. T., & Rasmussen, S. J. (2010). Positive effects of negative publicity: When negative reviews increase sales. Marketing Science, 29(5). https://doi.org/10.1287/mksc.1090.0557 Harris, K. [Kamala Harris]. (2024, March 1). Enemy Within | Harris-Walz 2024 [Video]. YouTube. https://www.youtube.com/watch?v=YQnugO8SEx0 Hopkins, C. (1923). Scientific advertising. Printers' Ink Publishing Company. Hüttel, B. A., Schumann, J. H., & Wagner, C. J. (2018). How consumers assess free e-services: The role of benefit-inflation and cost-deflation effects. Journal Name, 21(3). Kahneman, D. (2011). Thinking, fast and slow. Farrar, Straus and Giroux. Monnier, A., & Thomas, M. (2022). Experiential and analytical price evaluations: How experiential product description affects prices. Journal of Consumer Research, forthcoming. https://doi.org/10.2139/ssrn.4046802 Pick, D. F., Sweeney, J., & Clay, J. A. (1991). Creative advertising and the von Restorff effect. Psychological Reports, 69(3, Pt 1), 923–926. https://doi.org/10.2466/PR0.69.7.923-926 Rogers, T., & Lasky-Fink, J. (2023). Writing for busy readers: Communicate more effectively in the real world. Schindler, R. M., & Yalch, R. (2006). It seems factual, but is it? Effects of using sharp versus round numbers in advertising claims. Advances in Consumer Research, 33, 586-590. Association for Consumer Research. Sutherland, S. (1992). Irrationality. Pinter Publishers. Trump, D. J. [Donald J Trump]. (2023, September 12). Wolves [Video]. YouTube. https://youtu.be/pxz9sxUqgsE Weiner, M. (Writer), & Draper, M. (Director). (2008). Mad Men (Season 1, Episode 11) [TV series episode]. In M. Weiner (Producer), Mad Men. Lions Gate Television.

How do businesses grow in an ever-changing market landscape? How can marketers apply evidence-based insights to drive success? We put world-leading marketing expert, Professor Byron Sharp, Director, Ehrenberg-Bass Institute, University of South Australia, in the hot seat. Speaking to David Kelly, Executive Director of the British Chamber of Commerce Singapore, Byron shares his ground-breaking research on how brands grow, the power of evidence-based marketing, and why many traditional marketing beliefs are myths. He also discusses the upcoming "How Brands Grow Live!" executive development program in Singapore, designed to help businesses translate marketing science into real-world growth strategies. Professor Byron Sharp is the author of How Brands Grow and How Brands Grow 2, two of the most influential marketing books of our time. He leads the Ehrenberg-Bass institute, one of the world's top research centres in marketing science, which advises global corporations like Coca-Cola, Procter & Gamble, and General Motors.Join other leading marketing and business professionals and learn directly from Professor Byron Sharp in the"How Brands Grow Live!" masterclass. Happening in Singapore from April 7-10, register here: https://marketingscience.info/apply-for-how-brands-grow-for-executives/

Wed, 12 Mar 2025 06:30:00 +0000 https://tap.podigee.io/52-pinar-yildirim 23f2220682754b181205d6d50a068b6b Guest: Pinar Yildirim Bio: Pinar Yildirim is an Associate Professor of Marketing (with tenure) at the Wharton School and an Associate Professor of Economics (secondary) at the University of Pennsylvania's Department of Economics. Her research focuses on media, technology, and information economics, particularly on the economics of online platforms, social and economic networks, political economy, and the impact of technology and AI on organizations and societal dynamics. Her work has been published in top journals such as American Economic Review, Marketing Science, and Journal of Marketing Research. She is also an area editor at International Journal of Research in Marketing (IJRM) and serves on the editorial boards of Marketing Science and *Journal of Marketing Research. Summary: In this episode, Pinar delves into the definition and evolution of platforms, emphasizing their role as matchmakers that reduce search costs and facilitate transactions between different user groups. The conversation also explores recent developments in social media, such as Elon Musk's acquisition of Twitter (now X), content moderation, and the fragmentation of social networks. Key Discussion Points: Defining Platforms: Pinar explains how platforms are defined, including their role as stages for multiple companies to grow and as matchmakers connecting diverse user groups. Platform Evolution: The discussion highlights how platforms have evolved to reduce search costs and enable transactions between user groups. Content Moderation: Pinar discusses the importance of content moderation and its impact on user engagement and advertising revenue, particularly in light of Elon Musk's approach to content moderation on X. Revenue Models and Content Moderation: The podcast explores the interplay between revenue sources (advertising vs. subscriptions) and content moderation policies, and how they influence user behavior. Fragmentation of Social Media: The episode examines the trend of users building echo chambers by joining platforms with varying content moderation policies. Interoperability: The potential of interoperability as a regulatory tool to manage the emergence of diverse social media platforms is considered. Social Evolution of Platforms: The natural social evolution in social media platforms and strategies companies can adopt to manage arising challenges. Algorithms: Platforms create algorithms to ensure users are not necessarily interacting with all of their connections. Publications & Projects Mentioned: Halaburda, H., Piskorski, M. J., & Yildirim, P. (2018). Competing by restricting choice: The case of matching platforms. Management Science, 64(8), 3574-3594. Liu, Y., Yildirim, P., & Zhang, Z. J. (2022). Implications of revenue models and technology for content moderation strategies. Marketing Science, 41(4), 831-847. Petrova, M., Sen, A., & Yildirim, P. (2021). Social media and political contributions: The impact of new technology on political competition. Management Science, 67(5), 2997-3021. Yildirim, P., Gal-Or, E., & Geylani, T. (2013). User-generated content and bias in news media. Management Science, 59(12), 2655-2666. Links: https://pinaryildirim.com/ full no digital platforms,content moderation,social media Daniel Trabucchi, Tommaso Buganza and Philip Meier

After a short break for the holidays, Talking Marketing RETURNS with a jam-packed interview with Paula Milam from TruStar Marketing and our sister chapter, AMA Nashville. Allen even brought on Brian Hurst, our wonderful VP of Social Media, to help interview Paula. We hope you all enjoy the conversation (Internet issues aside!) and find some useful info for your marketing career. This episode was sponsored by MarketingHQ! Find their free newsletter, job board, career coaching, and AI resume and cover letter builder at https://apps.marketinghq.io. https://amaboston.org is your #1 source for all things AMA Boston, including our job board, sponsor opportunities, blog, podcast, and events calendar! Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today!

Marketing science pioneer and UC DavisProfessor Prasad Naik reveals the power of cross-media orchestration, why mathematical models are transforming modern marketing, and why investing in your weakest media channels could be your smartest strategy.Cross Media Orchestration for Creative Excellence

SEASON: 4 EPISODE: 35Episode Overview:Ever feel like you are working hard, but not always smart? This week on Becoming Preferred, we're diving into the world of sales enablement with Dr. Stefanie Boyer, a true expert in the field. Stefanie helps businesses equip their sales teams with the tools, resources, and strategies they need to close deals and boost revenue. She's here to break down what sales enablement really is, why it matters, and how you can implement it in your own organization. Get ready to transform your sales performance with my guest, Stefanie Boyer. Guest Bio: Dr. Stefanie Boyer, Professor of Marketing at Bryant University, is the Co-Founder of RNMKRS, a virtual platform for training and assessing sales talent. She is Executive Director of the Northeast Intercollegiate Sales Competition, linking organizations with top talent, and is the recipient of the prestigious American Marketing Association Sales Educator of the Year Award. Stefanie coauthored The Little Black Book of Social Media, Strategies to Ignite Your Business, Influencer, and Professional Brand. She brings unique and valuable experience to the classroom and to organizations that want to build their client base.Since 2003, Dr. Boyer has held various roles in training and developing sales professionals working in sales and preparing to go into sales. Her expertise leverages self-directed learning philosophies to help organizations get more out of their training resources. What does that mean? Your team will learn more effectively and efficiently and you will see an improvement in performance when you use this approach. Dr. Boyer uses an adaptability approach to training teams to shorten their decision making cycle and capitalize on revenue opportunities.Dr. Boyer created a sales movement at Bryant University with a sales minor, various sales competitions and events, a vibrant sales team and mentorship programs. She strives to bring together the brightest sales students and leading sales organizations in the northeast and expanding around the country for networking, recruiting, competition and skill-building.Dr. Boyer has won several teaching, innovation, research and service awards over the years in the sales field.You can find more information about her research and the training she does in the following outlets: Wall Street Journal, Sales Education Foundation Annual Magazine, Journal of Business Research, Journal of the Academy of Marketing Science, Journal of Selling, International Journal of Education, Journal of Marketing Analytics, Journal of Self-Directed Learning, Marketing Management Journal, Journal of Marketing Channels, Journal of Business to Business Marketing, Journal of Managerial Issues, Journal of Marketing Education, Journal for Advancement of Marketing Education, Academy of Marketing Studies Journal, International Journal of Sales, Marketing and Retailing, and the Journal of Research and Interactive Marketing, among others. B.A., M.B.A., Ph.D. University of South Florida.Resource Links:Website: Website: https://www.bryant.edu/academics/faculty/boyer-stefanieProduct Link:

In this episode of the Sleeping Barber Podcast, Professor Byron Sharp discusses key marketing resolutions for 2025, emphasizing the importance of understanding consumer behaviour, the limitations of loyalty programs, and the need for evidence-based marketing practices. He shares insights from his extensive research at the Ehrenberg-Bass Institute, challenging conventional marketing wisdom and advocating for a more scientific approach to marketing strategy. We hope you enjoy listening to this episode! Our Guest: Prof. Bryon Sharp: https://www.linkedin.com/in/professorbyronsharp/ Professor of Marketing Science & Director of the Ehrenberg-Bass Institute the world's largest centre for marketing research Author of How Brands Grow I & II Textbook Marketing: Theory, Evidence & Practice 90+ Journal articles Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠ Get in touch with our hosts: Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/ Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠Follow Our Updates: Timestamps: 00:00 Introduction to Marketing Resolutions 02:53 Byron Sharp's Journey in Marketing Science 05:57 The Punk Rock Nature of Marketing Science 08:48 Consumer Behavior: The Weirdness of the Market 11:53 Rethinking Brand Loyalty and Customer Acquisition 15:10 The Importance of Mental Availability 18:00 Segmentation Strategies in Marketing 20:47 Assessing Metrics for Performance Tracking 38:42 Reassessing Metrics for Performance Measurement 41:25 Understanding Mental vs. Physical Availability 45:21 The Importance of Distinctive Brand Assets 47:12 Rethinking the Consumer Purchase Funnel 51:39 How Brands Go Live: A New Approach 56:54 Post-Pod with V& Marc Key Takeaways

Dr. Forrest Morgeson, Interim Chairperson of the Marketing Department, Associate Professor in the Department of Marketing at Michigan State University, and former Director of Research at the American Customer Satisfaction Index (ACSI). With over two decades of rigorous research and numerous publications in top marketing journals, Dr. Morgeson shares his deep insights into the cyclical relationship between customer satisfaction and the economy. Discover how economic fluctuations, global events, and energy prices intricately affect customer contentment, and why satisfaction decreased pre-COVID only to rebound post-pandemic. Dr. Morgeson provides a critical analysis of the Biden administration's efforts to enhance citizen satisfaction through executive orders, exploring the complexities that set governmental services apart from the private sector. Join the discussion on common misconceptions, the importance of correlating customer satisfaction with ROI, and the challenges businesses face in capturing accurate data on satisfaction and churn. Learn why optimizing, rather than maximizing, customer experience is key to outpacing competitors, and what strategies can improve satisfaction and earnings across different industries. Tune in as Dr. Morgeson shares practical advice for business leaders and reflects on his own career journey, providing valuable nuggets of wisdom for anyone interested in customer experience and satisfaction metrics. Don't miss this opportunity to gain expert knowledge from a leading authority in the field. Subscribe to the Delighted Customers Podcast on Apple, Spotify, and Amazon Music, and leave a five-star review to help us spread the word. New episodes drop every Thursday! For more information on the topics discussed, visit the Michigan State University's marketing department website.   Meet Dr. Morgeson Forrest V. Morgeson III is Associate Professor in the Department of Marketing, Eli Broad College of Business, Michigan State University. He also serves as the Co-Director of the Doctoral Program in Marketing. Dr. Morgeson teaches marketing management, marketing strategy, and marketing research courses to graduate students. Dr. Morgeson's past position was Director of Research at the American Customer Satisfaction Index (ACSI), where he managed ACSI's academic research and team of researchers, advanced statistical modeling and analysis, and the company's international projects and licensing program. Dr. Morgeson's research focuses on customer satisfaction and customer experience measurement and management. His work also explores the marketing-finance interface, the impact of political identity on consumer attitudes and behaviors, and the impact of information technology on customer service delivery (e-commerce and e-government). His highly cited research (4,349 citations on Google Scholar) has been published in the leading journals in marketing, including Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of International Business Studies, Journal of the Academy of Marketing Science, Harvard Business Review, Journal of Retailing, Journal of Service Research, International Journal of Research in Marketing, and Journal of International Marketing, along with several publications in the leading journals in public administration and management. Dr. Morgeson has recently published two books: Citizen Satisfaction: Improving Government Performance, Efficiency, and Citizen Trust (Palgrave Macmillan, 2014), and The Reign of the Customer: Customer-Centric Approaches to Improving Satisfaction (Palgrave Macmillan, 2020). In addition, over the past 20 years

In this episode of the podcast, I speak with Jorge Ruiz, TikTok's Global Head of Marketing Science, about the measurement methodologies that TikTok employs with its advertising clients. Among other things, we discuss: How TikTok provides measurement solutions to clients in light of a more restrictive privacy environment; The approaches, methodologies, and tools are "future-proofed" for further data restrictions; The most common mistakes that advertisers make with measurement; The measurement solutions that clients have seen the most success with; How measurement methodologies differ between app and eCommerce advertisers; How advertisers should approach creative analytics, and what kinds of metrics are the most important to consider when assessing creative; How advertisers should approach incrementality measurement; How advertisers should think about balancing awareness and direct response budget; Whether and when advertisers should invest into building measurement tools internally; The best ways for advertisers to adapt to a dynamic privacy environment. Thanks to the sponsors of this week's episode of the Mobile Dev Memo podcast: Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance. Moloco. Moloco is a trusted and transparent advertising platform powered by machine learning. Moloco can drive the best outcomes for mobile app advertising through Moloco Ads as experienced by marquee brands such as Bumble, Draftkings, and Playrix. For retailers and streaming enterprises, Moloco also provides a best-in-class advertising platform powered by machine learning to build and manage their own ad businesses. Learn more at www.moloco.com/podcast. INCRMNTAL⁠⁠. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

As marketers, it's easy to rely on experience and accumulated wisdom as a default decision-making lens, especially when it comes to your bread and butter. But let's shake it up.  When it comes to marketing evidence-based decisions to grow your brand, you might need a little more support.  On this episode of The CMO Show, we chat to Professor Rachel Kennedy, Associate Director, Product Development, at the Ehrenberg-Bass Institute for Marketing Science based in the University of South Australia.    You might also like: The future of retail media with Coles360 Adapting to the age of Chief Multipurpose Officers with Nine, Adore Beauty, and LEGO Adobe Digital Report 2024: Trends shaping our digital experience   The CMO Show is produced by ImpactInstitute, in partnership with Adobe. Visit our websites to learn more about what we do.  www.impactinstitute.com.au  https://business.adobe.com/au/

My guest on this week's episode of the podcast is Kate Minogue, who previously served as Meta's Head of Marketing Science for EMEA and now serves as a fractional C-level executive for various companies. Kate published one of the first guest posts on Mobile Dev Memo in 2019: The LTV metric isn't dead. Here's why. The post was a rebuttal / response to my own contentiously titled post, It's time to retire the LTV metric. Among other topics, Kate and I discuss: The core of a capable marketing analytics function for an app developer -- the "minimum viable marketing analytics" organization; The key considerations that app developers should make in building "optimization moments" in their apps; How app marketers should think about channel diversity; How the most sophisticated app advertisers approach measurement; How app advertisers should think about about organic contribution to ROAS; What a "fractional CMO" is, and when a company might consider engaging a fractional CMO; The differences between fractional executives and consultants; How a fractional CMO's performance should be evaluated. Thanks to the sponsors of this week's episode of the Mobile Dev Memo podcast: Moloco. Moloco is a trusted and transparent advertising platform powered by machine learning. Moloco can drive the best outcomes for mobile app advertising through Moloco Ads as experienced by marquee brands such as Bumble, Draftkings, and Playrix. For retailers and streaming enterprises, Moloco also provides a best-in-class advertising platform powered by machine learning to build and manage their own ad businesses. Learn more at www.moloco.com/podcast. INCRMNTAL⁠⁠. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

In this episode of Future Proof, recorded at Cannes Lions week, Jane Ostler, Global EVP Thought Leadership at Kantar, sits down with Richard Lloyd, Meta's Director of Marketing Science, Global Clients and Agencies. They discuss the evolving landscape of digital media, the rise of online video, and the critical importance of attention in advertising. Richard shares insights on how brands can stand out in a crowded market, the role of AI in media planning, and the future of attention measurement. Richard also discusses the significance of human connection in digital advertising, emphasising the need for emotional hooks and distinctive brand assets to capture and retain consumer attention. He highlights the challenges and opportunities presented by shorter video formats and the importance of creative optimisation in driving campaign effectiveness. Listen to discover how to navigate the complexities of modern advertising and stay ahead in the digital age. Hosted on Acast. See acast.com/privacy for more information.

Online behavioral advertising has raised privacy concerns due to its dependence on extensive tracking of individuals' behaviors and its potential to influence them. Those concerns have been often juxtaposed with the economic value consumers are expected to gain from receiving behaviorally targeted ads. Those purported economic benefits, however, have been more frequently hypothesized than empirically demonstrated. We present the results of two online experiments designed to assess some of the consumer welfare implications of behaviorally targeted advertising using a counterfactual approach. Study 1 finds that products in ads targeted to a sample of online participants were more relevant to them than randomly picked products but were also more likely to be associated with lower quality vendors and higher product prices compared to competing alternatives found among search results. Study 2 replicates the results of Study 1. Additionally, Study 2 finds the higher product relevance of products in targeted ads relative to randomly picked products to be driven by participants having previously searched for the advertised products. The results help evaluate claims about the direct economic benefits consumers may gain from behavioral advertising. About the speaker: Alessandro Acquisti is the Trustees Professor of Information Technology and Public Policy at Carnegie Mellon University's Heinz College. His research combines economics, behavioral research, and data mining to investigate the role of privacy in a digital society. His studies have promoted the revival of the economics of privacy, advanced the application of behavioral economics to the understanding of consumer privacy valuations and decision-making, and spearheaded the investigation of privacy and disclosures in social media.Alessandro has been the recipient of the PET Award for Outstanding Research in Privacy Enhancing Technologies, the IBM Best Academic Privacy Faculty Award, the IEEE Cybersecurity Award for Innovation, the Heinz College School of Information's Teaching Excellence Award, and numerous Best Paper awards. His studies have been published in journals across multiple disciplines, including Science, Proceedings of the National Academy of Science, Journal of Economic Literature, Management Science, Marketing Science, and Journal of Consumer Research. His research has been featured in global media outlets including the Economist, the New York Times, the Wall Street Journal, NPR, CNN, and 60 Minutes. His TED talks on privacy and human behaviour have been viewed over 1.5 million times.Alessandro is the director of the Privacy Economics Experiments (PeeX) Lab, the Chair of CMU Institutional Review Board (IRB), and the former faculty director of the CMU Digital Transformation and Innovation Center. He is an Andrew Carnegie Fellow (inaugural class), and has been a member of the Board of Regents of the National Library of Medicine and a member of the National Academies' Committee on public response to alerts and warnings using social media and associated privacy considerations. He has testified before the U.S. Senate and House committees and has consulted on issues related to privacy policy and consumer behavior with numerous agencies and organizations, including the White House's Office of Science and Technology Policy (OSTP), the US Federal Trade Commission (FTC), and the European Commission.He has received a PhD from UC Berkeley and Master degrees from UC Berkeley, the London School of Economics, and Trinity College Dublin. He has held visiting positions at the Universities of Rome, Paris, and Freiburg (visiting professor); Harvard University (visiting scholar); University of Chicago (visiting fellow); Microsoft Research (visiting researcher); and Google (visiting scientist).His research interests include privacy, artificial intelligence, and Nutella. In a previous life, he has been a soundtrack composer and a motorcycle racer (USGPRU).

Join host Chris Carril and guest Wendy Ritz Ph.D., AIB-SE Conference Chair, and Dr. Brittney Bauer, Ph.D., AIB-SE Marketing Chair, as they discuss planning the annual AIB-SE conference, the history of X-Culture, and defining a successful international business conference.More info on the 2024 AIB-SE Conference: https://us-se.aib.world/pre-conference/Chris Carril is the Vice President-Tax Planning and Treasury Management for Maritz Holdings in Fenton, MO.  His responsibilities include the company's treasury, tax and risk management functions and he is a licensed Certified Public Accountant in the State of Missouri. He has previously held financial positions at A.G. Edwards, Sigma-Aldrich Chemical Company, and Furniture Brands International. Recently, Chris has joined the Advisory Board of the Boeing Institute of International Business at Saint Louis University. Chris enjoys spending time with his four children and rescue dog, Lyla, enjoying St Louis Muny theatre, and attending St. Louis University Billiken basketball games.Dr. Wendy Ritz is Associate Professor teaching Marketing at Florida State University. She is a fellow with the Direct Marketing Education Foundation and an active board member with the Academy of International Business Southeast Chapter. Her research focuses on the buyer journey in various markets, such as prosumption, business-to-business, international sales and marketing, and across various electronic platforms. She has published in several marketing journals such as Industrial Marketing Management, Journal in Research of Interactive Marketing, and the Journal of Marketing Theory and Practice, The Journal of Consumer Behavior, Marketing Education Review, and the Harvard Business Review.Dr. Brittney Bauer is an Assistant Professor of Marketing in the Quinlan School of Business at Loyola University Chicago and the Director of the Quinlan School of Business Behavioral Lab. She earned her dual Ph.D. in marketing and international business from Saint Louis University in 2019. Furthermore, she received a Certificate for University Teaching Skills from the Center of Teaching Excellence and a Research Methods Minor during her doctoral studies. Dr. Bauer received the 2020, 2021, 2022, and 2023 College of Business Outstanding Research Awards. Her work has been published in well-respected journals such as the International Journal of Research in Marketing, European Journal of Marketing, Journal of Advertising, Psychology & Marketing, Journal of Business Research, Journal of Retailing and Consumer Services, Journal of Product & Brand Management, and Academy of Management Perspectives. Dr. Bauer has an extensive research pipeline currently under review at top marketing and international business journals, and her work has also been noted in the media. She is an editorial review board member and ad-hoc reviewer for various academic journals. Moreover, Dr. Bauer is an active member of the American Marketing Association, Academy of Marketing Science, and Academy of International Business, and has performed various leadership roles for their respective annual meetings. She has also earned several Best Reviewer and Best Paper Awards at these national and international conferences. https://www.luc.edu/quinlan/faculty/brittneybauer.shtml Visit Guest Wendy Ritz's LinkedIn

Ralph Burns and Lauren Petrullo are discussing TikTok's role in performance marketing. They are joined by Jorge Ruiz, Global Head of Marketing Science at TikTok, and Adolfo Fernández, Global Product Strategy & Operations at TikTok. They talk about how the platform is moving beyond its reputation as a top-of-funnel awareness tool. They also discuss TikTok features aimed at helping businesses achieve full-funnel success, integrating automation, vertical-specific strategies, and enhanced creative tools powered by AI. They focus on the importance of shifting from media-focused metrics to business outcomes, making the case for TikTok as a valuable tool for driving real-world results across industries. This episode is packed with insights for marketers looking to maximize the platform's potential for growing their businesses!Chapters:00:00:00 – Kicking Off the Perpetual Traffic Podcast00:01:18 – Special TikTok Guests in the House!00:02:24 – Meet Jorge Ruiz & Adolfo Fernández from TikTok00:04:37 – TikTok's Growing Influence on Performance Marketing00:07:24 – Why We're Redefining What Performance Marketing Means00:09:00 – Blurring the Lines Between Branding and Performance00:10:48 – How Consumer Behavior is Changing Marketing Strategies00:12:32 – The Shift from Media KPIs to Business KPIs00:14:11 – TikTok's Role in Driving Business Outcomes00:16:15 – Breaking Free from Last Click Attribution Models00:18:29 – Convergence of Branding, Commerce, and Performance00:22:30 – TikTok's Unique Approach to Full Funnel Marketing00:24:03 – TikTok's Vision: Where Marketing Meets Commerce00:32:42 – Unlocking the Secrets of Measurement Systems00:34:45 – How Creative Content Drives Success on TikTok00:36:48 – TikTok Symphony: AI Meets Human Imagination00:42:08 – Building a Full Funnel Strategy with TikTok00:47:29 – Using Post Purchase Surveys for Attribution Mastery00:51:56 – The Secret Sauce: TikTok's Unmatched User Engagement00:56:51 – What's Next for TikTok? A Peek into the Future of Marketing01:02:51 – Wrapping Up: Key Takeaways & Final ThoughtsLINKS AND RESOURCES:Grow Your Brand with TikTok AdsGet the TikTok Performance & Measurement Checklist!Tier 11 on YouTubeAttribution OverviewShopper ApprovedKnoCommerceJorge Ruiz on LinkedInAdolfo Fernández on LinkedInMeet TikTok Symphony, our new Creative AI suitePT on TelegramTier 11 JobsPerpetual Traffic on YouTube

Peter Hammer is in fact The Marketing Scientist. In a genius move while working at the Ehrenberg-Bass Institute for Marketing Science he claimed the domin and now he consults brands across the globe. In this episode of 'That's What I Call Marketing,' host Conor Byrne meets Peter Hammer and they delve into the evolving landscape of video content and advertising, sharing insights from Peter's experience with prominent brands like Paramount, Sony, and Discovery. From analysing the significant changes in video consumption over the past five years to stressing the importance of evidence-based decision-making, Peter's knowledge offers a comprehensive view of the media industry. He also discusses the critical role of effective sponsorships and how independent measurement can build trust between media owners and brands. Tune in to understand the complexities and opportunities within today's media landscape, supported by robust research. Don't miss out on Peter & Conor's valuable advice for marketers looking to navigate this dynamic field.00:45 The Evolution of Video and Clientele03:08 Transition to Client-Side Roles07:14 Global Market Dynamics13:26 Importance of Media and Commercial Strategy16:43 The Science of Sponsorship22:39 Introduction to the Total Video Report23:03 Origins and Evolution of the Total Video Project25:47 Understanding Viewing Patterns Across Age Groups29:03 Changes in Content Consumption and Market Dynamics30:50 The Importance of Live and Non-Scripted Content37:49 Challenges and Learnings in Media Research41:02 The Role of Marketers in Media MeasurementConnect with host Conor Byrne on LinkedIn https://www.linkedin.com/in/conorbyrne/Thanks to today's show sponsor Diplomat, the global brand agency Get in touch email Instagram X YoutubeListen to all episodes here Hosted on Acast. See acast.com/privacy for more information.

Jenni Romaniuk is a Research professor International Director of the Ehrenberg Bass Institute of the University of South Australia. The EBI Institute is the largest marketing research center in the world, busting pseudo science and marketing myths. They showed with empirical research that brands need to be brain friendly - meaning that we need to take the function of perception, memory and retrieval as a basis to think about how we can make brands grow. They urged marketers to focus on attracting light category buyers, showed them that greater loyalty amongst heavy users doesn't necessarily translate into market success, created the controversy with stating that distinctiveness trumps differentiation, and even more provocatively, that behavior drives perception, not the other way around. She wrote three highly influential books: “How Brands Grow Part 2”- coauthored with Byron Sharp, “Building distinctive Brand Assets and her newest “Better Brand Health”, is one of the leading researchers on brand equity, advertising effectiveness, distinctive brand assets, word of mouth, loyalty and brand growth and pioneered Mental Availability measurement and metrics.

In this episode, I sit down with Skip Wilson, the founder of Draft Media Partners, to explore the intricacies of transforming advertising from guesswork into a precise science. Skip shares his journey from a teenage copywriter to leading roles at CNN and iHeartMedia, and ultimately founding his own ad execution company. We delve into the core aspects of running successful ad campaigns, the importance of A/B testing, and the significant impact of proper campaign execution. Skip also provides insights into his company's unique tools and strategies that ensure high conversion rates and effective lead generation. Whether you're a seasoned marketer or just starting out, Skip's expertise promises to offer valuable takeaways for everyone.Show NotesIntroductionIntroduction to Skip Wilson and his background.Skip Wilson's JourneyFrom teenage copywriter to founding Draft Media Partners.Roles at CNN and iHeartMedia.Transforming AdvertisingHow Draft Media Partners changes advertising from guesswork to a science.Importance of precise execution in ad campaigns.Key Strategies for SuccessThe role of A/B testing in optimizing ad performance.Diagnosing and fixing broken campaigns.Unique Tools and TechnologiesDraft Media's proprietary tools for forecasting and execution.Case studies of successful ad campaigns.Industry InsightsRecruitment campaigns as a niche market.Balancing traditional and digital advertising methods.ConclusionFinal thoughts and takeaways.Where to find Skip Wilson and Draft Media Partners.Skip Wilson's Contact: skip@draftadvertising.comCompany Website: Draft Media PartnersSocial Media: Follow Draft Media Partners on their LinkedIn Mischa's Stuff!Guest Speak On 50 Podcasts In 100 Days! Join The Influence Army Waitlist HERE!Join The Influence Army Newsletter Here!Email me: contact@belove.mediaFor social Media: FaceBook - https://www.facebook.com/MrMischaLinkedIn - https://www.linkedin.com/in/mischaz/Subscribe and share with your business associates who could use a listen!

Professional development is a big topic—way more than just thinking about what job you want in five years and setting milestones along the way. Thankfully we had Helen Crossley, Senior Director of Marketing Science at Meta, join Michael, Moe, and Val to dive deep into this topic! We explored how to set really good, meaningful goals, the challenges across each stage from junior analyst to leader, and how to give great feedback. We also spent quite a bit of time discussing the new challenges that becoming a first-time manager presents and, hopefully, some helpful tips and thought exercises to help out our listeners who are or are about to be faced with this challenge. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

Jill Pavlovich and Francisco Fram work very closely on shaping the customer experience for Albertsons shoppers. Together, they collect, integrate and analyze rich customer insights and then transform this information into compelling experiences across all channels. During this episode of Retail Remix, they share more details on: How their teams collaborate to shape omnichannel strategies and prioritize new tech investments; How Albertsons consumers shop today, and how Albertsons is creating experiences that drive efficiency and delight; The role that generative AI currently plays in the Albertsons experience, and how the company plans to invest in the technology moving forward; and  Insights into how the retailer is using data (especially from loyalty members) to craft immersive and personalized marketing campaigns. RELATED LINKSLearn more about AlbertsonsListen to Retail Remix, featuring Harvey Ma of Albertsons Media CollectiveRead the latest news and content about AlbertsonsRegister for the Retail Innovation Conference & Expo Claire Wyatt, VP of Business Strategy and Marketing Science for Albertsons Media Collective, will be speaking at the 2024 Retail Innovation Conference & Expo, taking place June 4-6, 2024, in Chicago. Click here to get your ticket and learn how you can tap into Albertsons' highly loyal customer base.  2024 Retail Innovation Conference & ExpoAre you ready to explore the evolved customer journey, where content, community and commerce converge? Click here to register for the 2024 Retail Innovation Conference & Expo today!

Welcome to this insightful episode where we dive deep into the world of marketing science with Professor Byron Sharp. Discover how brands grow and what marketers often overlook in their strategies.

In this special deep-dive episode, Tod speaks with Ioannis Evangelidis, Associate Professor of Marketing at Ramon Llull University in Spain. He recently published a research paper in the Journal of Marketing Science called “Shrinkflation Aversion: When and Why Product Size Decreases Are Seen as More Unfair than Equivalent Price Increases”

This lecture was given on January 22nd, 2024, at Yale University. For more information on upcoming events, visit us at thomisticinstitute.org/upcoming-events About the speaker: Andrew Abela is the founding dean of the Busch School of Business and Ordinary Professor of Marketing at The Catholic University of America, in Washington, D.C. His research on the integrity of the marketing process, including marketing ethics, Catholic Social Doctrine, and internal communication, has been published in several academic journals, including the Journal of Marketing, the Journal of the Academy of Marketing Science, the Journal of Business Ethics, and the Journal of Markets & Morality, and in two books. He is the co-editor of A Catechism for Business, from Catholic University Press, and winner of the 2009 Novak Award, a $10,000 prize given by the Acton Institute for “significant contributions to the study of the relationship between religion and economic liberty.” Dr. Abela also provides consulting and training in internal communications; recent clients of his include Microsoft Corporation, JPMorganChase, and the Corporate Executive Board. Prior to his academic career, he spent several years in industry as brand manager at Procter & Gamble, management consultant with McKinsey & Company, and Managing Director of the Marketing Leadership Council of the Corporate Executive Board. He holds a B.Sc. from the University of Toronto, an MBA from the Institute for Management Development (IMD) in Switzerland, and a Ph.D. in Marketing and Ethics from the Darden Business School at the University of Virginia. He and his wife, Kathleen, live in Great Falls, Virginia with their six children.

This lecture was given on February 26th, 2024, at Georgetown University. For more information on upcoming events, visit us at thomisticinstitute.org/upcoming-events About the speaker: Andrew Abela is the founding dean of the Busch School of Business and Ordinary Professor of Marketing at The Catholic University of America, in Washington, D.C. His research on the integrity of the marketing process, including marketing ethics, Catholic Social Doctrine, and internal communication, has been published in several academic journals, including the Journal of Marketing, the Journal of the Academy of Marketing Science, the Journal of Business Ethics, and the Journal of Markets & Morality, and in two books. He is the co-editor of A Catechism for Business, from Catholic University Press, and winner of the 2009 Novak Award, a $10,000 prize given by the Acton Institute for “significant contributions to the study of the relationship between religion and economic liberty.” Dr. Abela also provides consulting and training in internal communications; recent clients of his include Microsoft Corporation, JPMorganChase, and the Corporate Executive Board. Prior to his academic career, he spent several years in industry as brand manager at Procter & Gamble, management consultant with McKinsey & Company, and Managing Director of the Marketing Leadership Council of the Corporate Executive Board. He holds a B.Sc. from the University of Toronto, an MBA from the Institute for Management Development (IMD) in Switzerland, and a Ph.D. in Marketing and Ethics from the Darden Business School at the University of Virginia. He and his wife, Kathleen, live in Great Falls, Virginia with their six children.

Marketing today has grown far too complex for decisions to hinge on loose assumptions and guesswork. A more disciplined and fact-based approach is needed, supported by rigorous performance analysis, testing and forecasting, according to Koen Pauwels, one of the world's leading marketing scientists.   

Show notes* Professor Pauwels on LinkedIn* This episode is sponsored by Creative business company. Find you free no-bs brand-building guides hereBrand strategy courseActivate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can use LTBPODCAST to get a 20% discount. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

Tod speaks with the co-author of a scientific study that questions whether supporting a popular social causes is always a guaranteed win for your brand.Yang Wang is an Assistant Professor of Marketing at the Fox School of Business at Temple University. He and his colleagues have just published some new research in the Journal of Marketing Science. His paper is called “How Support for Black Lives Matter Impacts Consumer Responses on Social Media.”.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE

New scientific research find that asking people to review product reviews or check out other product pages may be causing people to abandon their carts.In the e-commerce space, there is no end to the number of plugins, platforms, and pop-ups you can install on your store's webfront to try to juice sales. One of the biggest focuses of this category is around increasing the conversion rate between the moment someone adds a product to a cart and that person actually pays for it. In fact, I'd venture to say an entire industry now exists in the very specific, but very important, space known as Cart Abandonment. Some studies show that 80% of online shopping carts are abandoned. In this space, we see everything from urgently worded text messages to time-limited discount offers by email.Sometimes, these tools encourage people to come back to the site to read the product reviews, or browse more product pages.But a new paper published last month in the Journal of the Academy of Marketing Science says tactics like that might actually be CAUSING people to abandon their carts.Tod spoke with Angeline Scheinbaum, Associate Professor of Marketing at the Wilbur O. and Anne Powers College of Business at Clemson University in South Carolina. GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE

How has TikTok become such an essential platform for brands? Jorge Ruiz, Global Head of Marketing Science at Tik Tok, explains to Kantar's Jane Ostler how the platform is working to ensure that it meets the need of both brand and performance marketers as well as securing its place within the media mix.Jorge explains the power of made-for-TikTok creative, the platform's partnerships with OOH partners, its innovation culture and the insights it provides so to ensure advertisers can use TikTok in the most effective way. Hosted on Acast. See acast.com/privacy for more information.

IN CLEAR FOCUS: Jenni Romaniuk is the International Associate Director of the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia. In this encore episode, she discusses her book, Better Brand Health: Measures And Metrics For A ‘How Brands Grow' World. Jenni shares insights about how brands grow, why small brands should adjust expectations when assessing brand metrics, and ways in which advertising can most effectively create category buyer memories.  

Welcome to an interview with a Professor of Integrated Marketing Communications, at Northwestern University, Lan Nguyen Chaplin. In this episode, we focused on how to disrupt a system that was built to hold you back. We also touched on to move past an embarrassing moment at work. Lan Nguyen Chaplin, Ph.D. is Professor of Integrated Marketing Communications, at Northwestern University, Medill School of Journalism, Media, Integrated Marketing Communications. She is also a member of the Core Faculty, Golub Capital Social Impact Lab at Kellogg School of Management. She received her Ph.D. in marketing from the University of Minnesota (Carlson School of Management), and her B.A. in neuroscience with a concentration in behavioral medicine from the University of Pennsylvania. She was named one of the Top 50 Undergraduate Business Professors in the world by Poets & Quants (November 2018) and set a new record for top undergraduate professor nominations in the process. She has taught at the University of Illinois at Chicago, Villanova School of Business, University of Arizona, Eller College of Management, the University of Illinois at Urbana-Champaign where she was also the Head Coach of the Illinois Women's Lacrosse Club team, and the University of Minnesota, Carlson School of Management. Professor Nguyen Chaplin conducts research in the areas of children's consumer behavior and branding. She publishes in outlets including, Science, Harvard Business Review, Journal of Consumer Research, Psychological Science, Journal of Consumer Psychology, Child Development, Journal of the Academy of Marketing Science, and Journal of Public Policy & Marketing. Her research has been covered by TIME, Forbes, National Geographic, The New York Times, Fortune, Esquire Magazine, MSN, NBC Boston, ABC news radio, CBS news, Washington Times, Yahoo! Finance, Yahoo! Parenting, Scientific American, Smithsonian Magazine, New York Magazine, Popular Science, Psychology Today, and Glamour. Her article with Marsha Richins titled “Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation,” won Best Paper published in the Journal of Consumer Research (Financial Times top 50 business journals), in 2018 and was one of the most highly cited JCR articles in 2016. Her work on the development of materialism in children won one of the most prestigious awards in the marketing discipline—the ACR-Sheth award for public purpose research. She and her collaborators have presented their research throughout the USA and around the globe (Australia, Austria, Belgium, Canada, England, France, Germany, Hong Kong, Italy, and Singapore). She serves on the Editorial Review Board of the Journal of Consumer Research, Journal of Public Policy & Marketing, Journal of Consumer Affairs, and Journal of Positive Psychology. Professor Nguyen Chaplin teaches at the Ph.D., MBA, and undergraduate levels and has received numerous teaching accolades. Visit Lan's website: https://lanchaplin.com/ Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Our special guest for our final episode of the year is our good friend Faris Yakob. He and his wife Rosie are the force behind the consultancy Genius Steals, a nomadic strategic and creative consultancy. Faris is also the author of a book about how advertising works through the lens of the concept of attention. It's called, Paid Attention which is now in its 2nd edition. He has been at a variety of media and advertising agencies throughout his career, including Naked Communications, McCann Erickson, MDC Partners and helped to found many others. He writes for Campaign, Fast Company, Contagious and other publications. And he thinks deeply about the state of the ad world - how its changing, what it does, how it does it, and what it means for us all. He sat down to talk to us before Thanksgiving about how media planning works, how brands and advertisers think about audiences, and how the stories we tell about youth cultures have been recycled and subtly upgraded since the invention of the teenager, to fulfill the hopes and dreams of not only the corporations who want them to buy stuff, but just as importantly, the people who make advertising and want to believe it is capable of doing something good in the world.This is our last episode of the year - we wish you a very happy and relaxing holiday season, and send our best wishes for the New Year. See you in January!Links!Genius/Steals: http://geniussteals.co/Paid Attention, by Faris Yakob: https://www.koganpage.com/marketing-communications/paid-attention-9781398602502"We Need to Talk about Generations", via Ben Page, CEO of Ipsos: https://www.ipsos.com/sites/default/files/ct/publication/documents/2023-04/Ipsos_We-need-to-talk-about-generations-WEB.pdf"Nothing Beats a Londoner" via Paula Bloodworth of Wieden + Kennedy, via WARC: https://www.warc.com/newsandopinion/opinion/why-strategy-should-embrace-execution/en-gb/2811Ehrenberg-Bass Institute for Marketing Science: https://marketingscience.info/ and How Brands Grow: https://marketingscience.info/how-brands-grow/Mark Ritson: https://www.marketingritson.com/Herd by Mark Earls: https://www.wiley.com/en-us/Herd%3A+How+to+Change+Mass+Behaviour+by+Harnessing+Our+True+Nature-p-9780470744598 Hosted on Acast. See acast.com/privacy for more information.

It can be challenging to discover everything you need to know to succeed. In this episode, I have a guest speaker Phill Agnew and I will concentrate on the M-Word. After listening to his Nudge podcast I am convinced it is at least one of the primary keys to success. If you haven't guessed yet the M-Word is….. The show will be scattered with hints of deep dives into Phill and his podcast episodes I found really interesting to change my perception of marketing. Topics in this Episode: The different types of marketing Psychology behind marketing How to get access to marketing professionals as a small startup The importance of distinctiveness Advertising and mindsets The power of scarcity Will marketing generate more growth or sales for you Why I told 10,000 people NOT to listen to my podcast Guest: Phill Agnew https://www.nudgepodcast.com/ Science of Marketing | Science of Marketing (teachable.com) Resources: You can get ZulfTalks - Show Resources directly to your email please signup here: www.ZulfTalks.com I will only send you emails relating to the things I talk about in my podcast/show Working for Yourself Podcast - This Podcast is powered by TrustedCreators.org. Legal Bits : The information talked about in this episode is not financial advice or recommendations. The information does not constitute financial advice or recommendation and should not be considered as such. I am not regulated by the Financial Conduct Authority (FCA), therefore not authorised to offer financial advice. Do your own research and seek independent advice when required. Views and opinions expressed in this episode by the guests and or speakers are those of their own and do not necessarily reflect the views of Zulftalks.com or TrustedCreators.org. Having guests on this podcast does not endorse them, their services or their products. --- Send in a voice message: https://podcasters.spotify.com/pod/show/zulfphotography/message

Welcome to Strategy Skills episode 398, an interview with a Professor of Integrated Marketing Communications, at Northwestern University, Lan Nguyen Chaplin. In this episode, we focused on how to disrupt a system that was built to hold you back. We also touched on to move past an embarrassing moment at work. Lan Nguyen Chaplin, Ph.D. is Professor of Integrated Marketing Communications, at Northwestern University, Medill School of Journalism, Media, Integrated Marketing Communications. She is also a member of the Core Faculty, Golub Capital Social Impact Lab at Kellogg School of Management. She received her Ph.D. in marketing from the University of Minnesota (Carlson School of Management), and her B.A. in neuroscience with a concentration in behavioral medicine from the University of Pennsylvania. She was named one of the Top 50 Undergraduate Business Professors in the world by Poets & Quants (November 2018) and set a new record for top undergraduate professor nominations in the process. She has taught at the University of Illinois at Chicago, Villanova School of Business, University of Arizona, Eller College of Management, the University of Illinois at Urbana-Champaign where she was also the Head Coach of the Illinois Women's Lacrosse Club team, and the University of Minnesota, Carlson School of Management. Professor Nguyen Chaplin conducts research in the areas of children's consumer behavior and branding. She publishes in outlets including, Science, Harvard Business Review, Journal of Consumer Research, Psychological Science, Journal of Consumer Psychology, Child Development, Journal of the Academy of Marketing Science, and Journal of Public Policy & Marketing. Her research has been covered by TIME, Forbes, National Geographic, The New York Times, Fortune, Esquire Magazine, MSN, NBC Boston, ABC news radio, CBS news, Washington Times, Yahoo! Finance, Yahoo! Parenting, Scientific American, Smithsonian Magazine, New York Magazine, Popular Science, Psychology Today, and Glamour. Her article with Marsha Richins titled “Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation,” won Best Paper published in the Journal of Consumer Research (Financial Times top 50 business journals), in 2018 and was one of the most highly cited JCR articles in 2016. Her work on the development of materialism in children won one of the most prestigious awards in the marketing discipline—the ACR-Sheth award for public purpose research. She and her collaborators have presented their research throughout the USA and around the globe (Australia, Austria, Belgium, Canada, England, France, Germany, Hong Kong, Italy, and Singapore). She serves on the Editorial Review Board of the Journal of Consumer Research, Journal of Public Policy & Marketing, Journal of Consumer Affairs, and Journal of Positive Psychology. Professor Nguyen Chaplin teaches at the Ph.D., MBA, and undergraduate levels and has received numerous teaching accolades. Visit Lan's website: https://lanchaplin.com/ Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Edlynne Laryea, Head of Industry, CPG Food and Beverage at Meta, hosts this episode as we delve into the complexities of marketing strategy with Byron Sharp, Professor of Marketing Science and Director of the Ehrenberg-Bass Institute, University of South Australia.    Key Takeaways:   (02:34) Attention as a questionable metric in advertising. (03:27) The significance of fleeting ad exposure. (04:24) Short ads can be effective. (04:40) Long-term impact of advertising over immediate sales. (07:45) Overlapping mental and physical availability for brands. (08:39) Frequent, concentrated ad exposure strategy. (13:32) Poorly-targeted advertising. (16:12) The need for more creativity in advertising. (17:30) AI's potential role in marketing. (19:17) Advertising as a long-term investment, especially during recessions. (23:45) Advice for marketers: Be open-minded and skeptical.   Keep up with the latest from Meta's Business Engineering Team by following us on Medium.   Resources Mentioned: ”How Brands Grow: What Marketers Don't Know” by Byron Sharp   #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing  

Jaclyn Mullen has mentored close to 1,000 marketers throughout her entire career across her time teaching at General Assembly, speaking for USC's Masters of Marketing Science program, and building her own teams. Professionally she has spent the past 15+ years riding the digital wave, first starting off in content marketing and organic social in B2C before switching to B2B SaaS. Now at her 4th startup, Jaclyn loves her place as Head of Marketing for TheLoops, an AI platform improving CX, where she handles every aspect of the company's marketing. Questions and topics we covered include: The skills needed to do well in your first role as a marketing leader The basics of B2B marketing strategy How freelancing experience translates to management skills Should marketing have a revenue goal? What are the necessary metrics that marketers should eat, breathe, and sleep? Why is it important for marketers to understand the business fundamentals of their organization? How much does courage have to do with your career growth? Basic networking tips every marketer needs to know And more! Connect with Jaclyn on LinkedIn - https://www.linkedin.com/in/jaclynofalltrades/ Connect with me on LinkedIn - https://www.linkedin.com/in/kennysoto 

Today Kelli shares how Travis Kelce and Taylor Swift are teaching us what it's like to build fans instead of followers.

My guest today has read over 1,200 pages of marketing research papers and summarised this knowledge into 3 practical marketing insights every marketer should know. He promises that these insights contain no opinions, no sketchy data, and definitely no fluff. The insights he'll share are from papers recently published, so it won't be the same old wisdom you've heard before. Plus, he's fairly certain at least one of them will boost your profits. Join Thomas McKinlay of Ariyh fame and I as we share the 3 marketing insights every marketer should know.  Ariyh newsletter: https://ariyh.com/ The ecommerce playbook: https://ariyh.gumroad.com/l/ecommerce Follow Thomas on LinkedIn: https://www.linkedin.com/in/thomasdmckinlay Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list

The Buy Side is our series of conversations about sport and sponsorship with brand marketers. Our guest is Kevin McNair, Marketing Director of KP Snacks, whose career includes previous senior marketing roles at Unilever and PepsiCo. We discuss the high profile sponsorship of The Hundred, the ECB's controversial short format cricket competition and discuss the work of Professor Byron Sharp and Ehrenberg Bass Institute for Marketing Science, which shapes the decision making of KP Snacks and other major marketing led companies.The other voice you'll hear is The Buy Side co-host Shaun Whatling, CEO of Redmandarin, the strategic sponsorship consultancy.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter @UnffclPrtnrWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 300 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to this Archive Episode of DTC Podcast. Today we're replaying our seminal interview with Meta's Director of Marketing Science for the Small Business Group (and 10 year FB veteran) Helen Crossley, along with Ben Yahalom, President of True Classic, which might just be one of the fastest growing apparel brands of all time, going from 0 to 9 Figures in JUST TWO YEARS. This podcast is a masterclass in what it takes to build a generational brand with growth powered by Meta Ads. We cover: “The Why” behind Meta's Performance 5 and why every brand needs to have these 5 boxes checked Why Advantage Plus Shopping Campaigns are the by far the most successful ad platform feature rollout since iOS14.5 (and how to use to to scale) True Classic's creative formula, and how to pair it down when you're just getting started. Selling the transformation, not the product and lots more… Timestamps: 00:00 Introduction 02:45 Leveraging Meta's Platform 09:12 Understanding Your Audience 24:50 The Importance of Brick-and-Mortar 32:15 Measurement and Attribution Strategies Hashtags: #EcommerceStrategies #MetaMarketing #OnlineAdvertising #OmnichannelSuccess Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Our guest today is the esteemed Professor Jenni Romaniuk, an expert in marketing and consumer behaviour from the Ehrenberg-Bass Institute for Marketing Science. In this episode, we explore the significance of distinctiveness in branding and its role in a brand's success. Jenni shares key elements for building distinctive brands and provides examples of distinctive brand assets. We also delve into the concept of differentiation and its importance in establishing a brand's competitive edge with Jenni offering insights into how distinctiveness and differentiation work together to drive brand growth. Tune in to this enlightening episode of JUST Branding and gain expert knowledge from Professor Jenni Romaniuk's extensive experience in the world of marketing science and consumer behaviour.

This week on the podcast, we have Danielle Gentry (Director of Marketing Science @ Thermo Fisher Scientific). We dive into the topic of building business relationships and influencing change with her C.A.R.E. model.Download the C.A.R.E. Relationship Roadmap Summary Connect with us on social media:• Website: https://thedatastorytellers.com/• LinkedIn: https://www.linkedin.com/company/the-data-storytellers

Joining Jeff and Jami on the Streaking Podcast is Professor Danny Weathers. Professor Weathers had his research on activity streaks published in the Journal of the Academy of Marketing Science. The paper is titled "Defining, and understanding commitment to, activity streaks" Listen in has Professor Weathers describes the research he did on Streaking and how streaks impact and influence people's lives. If you would like to read an abstract of his research paper, click here. Live an intentional life, start Streaking. Streaking is the social media app for intentional self-improvement. Download Streaking app and start your own streaks also invite your friends to follow and celebrate your progress! You can learn more about Streaking by buying the book at Amazon, Barnes and Noble, or Indie Books. Keep Streakin'

Adam Laor is a different Type of 20 year old. He is building the future of Hospitality with his new technology. SINATRA https://sinatra.ai/ His story is one of genius and just sheer work ethic. Hope you enjoy. Thank you for listening to ON THE DELO Check out my website at www.iamthedelo.com - Building Sinatra, An Ecosystem For Hospitality.- Turning AZ into a tech hub at JamPad.- Member of 1517, group spun out of the Thiel Fellowship.Previously:- Built one of NYC's biggest independent pharmacies while in high school.- Successfully founded an herbal supplement brand, ReviverBlasts, at 15.- Shadowed NYC Calvin Klein Sr. Director, Marketing Science when I was 16.- Sold a ton of stuff on the web.

Yang Wang is an Assistant Professor of Marketing at the Fox School of Business at Temple University. He and his colleagues have just published some new research in the Journal of Marketing Science. His paper is called “How Support for Black Lives Matter Impacts Consumer Responses on Social Media.”.

This talk was given on November 3, 2022, at Texas A&M University. For more information, please visit thomisticinstitute.org. About the speaker: Andrew Abela is the founding dean of the Busch School of Business and Ordinary Professor of Marketing at The Catholic University of America, in Washington, D.C. His research on the integrity of the marketing process, including marketing ethics, Catholic Social Doctrine, and internal communication, has been published in several academic journals, including the Journal of Marketing, the Journal of the Academy of Marketing Science, the Journal of Business Ethics, and the Journal of Markets & Morality, and in two books. He is the co-editor of A Catechism for Business, from Catholic University Press, and winner of the 2009 Novak Award, a $10,000 prize given by the Acton Institute for “significant contributions to the study of the relationship between religion and economic liberty.” Dr. Abela also provides consulting and training in internal communications; recent clients of his include Microsoft Corporation, JPMorganChase, and the Corporate Executive Board. Prior to his academic career, he spent several years in industry as brand manager at Procter & Gamble, management consultant with McKinsey & Company, and Managing Director of the Marketing Leadership Council of the Corporate Executive Board. He holds a B.Sc. from the University of Toronto, an MBA from the Institute for Management Development (IMD) in Switzerland, and a Ph.D. in Marketing and Ethics from the Darden Business School at the University of Virginia. He and his wife, Kathleen, live in Great Falls, Virginia with their six children.