Fintech Marketing Strategy Hour: The Performance Marketing Podcast for Fintech Brands

10. Striking that balance between speed and effectiveness in your marketing is not only tough, but it's also non-negotiable in fintech.Lucky for you, this week's guest tells you how her brand is staying nimble while still providing continuous innovation on a personal level.Louise Robertson is the Global Director of Marketing for Pattern Insurance,  an embedded insurance company that enables online travel, recreation, and events businesses to integrate protection products (such as insurance, guarantee, and service) into their core offerings. Host of this episode is Chief Partnerships Officer at Crue, Tiffany Curry. DOWNLOAD THE FINTECH MARKETING PLAYBOOKFintech marketing executives know that it takes more than tips & tactics to impact campaign performance. That's why our crew of leaders built the “Upgrade Your Fintech Digital Marketing” playbook. From team design & planning, to decision science & creative strategy, this system will upgrade your 2023 plan, while impressing your CEO. Download it here: https://www.yourcrue.com/money2020-playbookConnect with Crue:TwitterLinkedInYouTubeFacebookInstagramWho's Crue:Crue: Fintech Marketing by Envisionit is a performance marketing agency for fintech brands. Our dedicated unique abilities team helps fintechs turn complex challenges into transacting customers. With 10+ years of success driving growth for fintech businesses, Crue understands the speed of the industry, and the complexities its marketers face. We speak the language so you don't waste time.Connect with Crue at yourcrue.com

9. Money20/20: It's the Super Bowl of fintech events.And Team Crue is excited to be headed to our fifth Money20/20 USA conference next week! As fintech marketers ourselves, we were stoked to see MARKETING sessions on the agenda this year. Whether you're attending the event or not, you'll want to hear what Director of Digital Solutions Brian Ryback says about which tracks he's looking forward to most ... and why.Host of this episode is Director of Marketing for Crue, Katie Hardy.Two things before you tune in:1. Download our latest playbook: Upgrade Your Fintech Digital MarketingThis playbook is for you if you're wondering what you might be missing that would unlock quantifiably better results from your current digital marketing efforts, whether you have an agency,  an in-house team, or a hybrid agency/in-house model in place.2. Save $250 on Money20/20As an official media partner of Money20/20 USA this year, we've got a sweet deal for you. Listen all the way to the end of today's episode to hear how you can save $250 on your (or a colleague's) registration!Connect with Crue:TwitterLinkedInYouTubeFacebookInstagramWho's Crue:Crue: Fintech Marketing by Envisionit is a performance marketing agency for fintech brands. Our dedicated unique abilities team helps fintechs turn complex challenges into transacting customers. With 11 years of success driving growth for fintech businesses, Crue understands the speed of the industry, and the complexities its marketers face. We speak the language so you don't waste time.Connect with Crue at yourcrue.com

Fresh off a capital raise, Braintree was poised to disrupt decades of terminal processors and a mess of out-of-date transaction rails. They were a first mover—but they weren't alone. Stripe also entered the market with a similar positioning and the race was on. While acquisition was on Braintree's mind, both payment platforms needed to rapidly build traction with developers to secure their place at the forefront of the e-commerce revolution. Braintree had steadily amassed a dedicated following within the Ruby-on-Rails community, but to capture market share with enterprise merchants, they needed to scale developer buy-in significantly.The answer: A developer marketing strategy.Hear how Braintree was able to achieve the below results with the help of Crue's B2D marketing campaign:1,317% increase in MQLs per month1,685% improved average CPA32% increase in average monthly conversionsTap here to read the Braintree case study on our website Tap here to read the article on B2D marketingConnect with Crue:TwitterLinkedInYouTubeFacebookInstagramWho's Crue:Crue: Fintech Marketing by Envisionit is a performance marketing agency for fintech brands. Our dedicated unique abilities team helps fintechs turn complex challenges into transacting customers. With 12 years of success driving growth for fintech businesses, Crue understands the speed of the industry, and the complexities its marketers face. We speak the language so you don't waste time.Connect with Crue at yourcrue.com

Topping $425 billion just last year, SaaS and business software brands are booming, with an estimated 11% growth projected over the next 5 years. Regardless of whether you're solving payment challenges, leveraging smart contracts or improving revenue management, capturing market share with ISVs and enterprise software represents a significant opportunity for fintech – if only you can get your tech in the right hands.This begs the question: Should your efforts exclusively target C-suite financial decision makers? The data and our experience say no.Too often, looking only to the check-writers loses sight of someone who significantly impacts solution selection: The developer.In this episode we teach you:Why it's important to market to developers (as opposed to only executives) How to connect with the developer community (known for their astute skepticism and BS detectors)Where to connect with developers (spoiler, it's not on TikTok…yet)Here's the blog article we reference on today's show: B2D Marketing Article Connect with Crue:TwitterLinkedInYouTubeFacebookInstagramWho's Crue:Crue: Fintech Marketing by Envisionit is a performance marketing agency for fintech brands. Our dedicated unique abilities team helps fintechs turn complex challenges into transacting customers. With 11 years of success driving growth for fintech businesses, Crue understands the speed of the industry, and the complexities its marketers face. We speak the language so you don't waste time.Connect with Crue at yourcrue.com

When there's a need for speed, you've got to fail fast. And in an industry like fintech where speed is required to win, you also need to fail smart. VP of Marketing at TripActions Doug Pullman teaches us how.  The fintech TripActions is a travel & expense management company. TripActions helps companies save money traveling. Not only can you book travel through their platform, but you can also take advantage of their dynamic policy AI. Doug talks us through why it's so important to fail fast in fintech, but even more critical HOW to make mistakes with confidence by strategically planning for them - both financially and culturally.  There are so many tip tricks and trends in marketing, but nothing's more important than learning from other marketers' success and mistakes. You're not going to want to miss this knowledge share episode.TripActions: https://tripactions.com/ Doug Pullman: https://www.linkedin.com/in/dougpullman/Connect with Crue:TwitterLinkedInYouTubeFacebookInstagramWho's Crue:Crue: Fintech Marketing by Envisionit is a performance marketing agency for fintech brands. Our dedicated unique abilities team helps fintechs turn complex challenges into transacting customers. With 11 years of success driving growth for fintech businesses, Crue understands the speed of the industry, and the complexities its marketers face. We speak the language so you don't waste time.Connect with Crue at yourcrue.com.

Marketing for a fintech can be challenging. But there are distinct growth opportunities in each challenge.Just when you think basic customer acquisition will solve all of your growth problems, or that the only way to stand out in a sea of competitors is putting all your media dollars in one attention grabbing basket - that's where very strategic, internally AND externally aligned fintech marketing becomes critical. And it starts with clearly defining your biggest roadblocks and your biggest strengths. Today we're talking to the director of digital solutions for Crue, Brian Ryback. Brian not only takes us through 3 of the biggest challenges in marketing for fintech solutions today, but he also gives us very specific actions to take if you're neck deep in your feelings with these obstacles.Download the Ultimate Mindset Marketing Scorecard: https://bit.ly/mindsetscorecardIt upgrades your persona criteria beyond basic psychographics and connects you with your ideal customer match faster. Use it to highlight past-success proof, narrow down your addressable audience, and effectively prioritize your marketing efforts. More Mindset Marketing Education:Podcast Episode: Maximize Your Fintech Marketing Investment with a Customer Mindset StrategyBlog Article: How to Use Customer Mindset to Maximize Your Fintech Marketing Investment Going to the LendIt Fintech Conference May 25-26? Meet up with Brian and talk fintech media & marketing strategy over a drink! You can reach him here: brian.ryback@yourcrue.com Connect with Crue:TwitterLinkedInYouTubeFacebookInstagramWho's Crue:Crue: Fintech Marketing by Envisionit is a performance marketing agency for fintech brands. Our dedicated unique abilities team helps fintechs turn complex challenges into transacting customers. With 11 years of success driving growth for fintech businesses, Crue understands the speed of the industry, and the complexities its marketers face. We speak the language so you don't waste time.Connect with Crue at yourcrue.com.

4. Fintech can be unpredictable. But your goals shouldn't be. Just when you think your industry moves too fast or that there's too much pressure on marketing to meet the demands of sales or even the board – that's where intelligent goal planning becomes critical. And it starts with aligning your desired outcomes to your fintech marketing plan.CEO of fintech marketing agency Crue, Todd Brook, takes us through a 4-step framework for defining, adjusting and achieving your fintech marketing goals. If you want to succeed in marketing a payments platform, digital bank, crypto business or venture capital, you need to map out the four components Todd takes us through today.FREE RESOURCE:To help you, we have a free resource called the Fintech Marketing Goal Planning Template. It serves as a guiding compass to your annual fintech marketing plan. Use this template to help you stop drowning in marketing activities and start connecting your outputs to revenue.Download Your Fintech Marketing Goal Planning Template HereConnect with Crue:TwitterLinkedInYouTubeFacebookInstagramWho's Crue:Crue: Fintech Marketing by Envisionit is a performance marketing agency for fintech brands. Our dedicated unique abilities team helps fintechs turn complex challenges into transacting customers. With 11 years of success driving growth for fintech businesses, Crue understands the speed of the industry, and the complexities its marketers face. We speak the language so you don't waste time.Connect with Crue at yourcrue.com.

3.  In this episode, we speak with VP of Demand Gen and Lead Gen Megan Porter to dig into:What Demand Gen is notWhy there's not widespread alignment on itHow to overcome early stage challenges with itBe sure to grab the full insights in her article: Demand Gen: What it is and what it isn't Grab more helpful fintech marketing content on our social channels:TwitterLinkedInYouTubeFacebookInstagramCrue: Fintech Marketing by Envisionit is a performance marketing agency for fintech brands. Our dedicated unique abilities team helps fintechs turn complex challenges into transacting customers. With 11 years of success driving growth for fintech businesses, Crue understands the speed of the industry, and the complexities its marketers face. We speak the language so you don't waste time. Connect with Crue at yourcrue.com.

2.  In this episode of the Fintech Marketing Strategy Hour, you'll learn how to implement a next level approach to attracting your most valuable customers. A strategy called Mindset Marketing.Go beyond basic psychographics using past-success proof to narrow down your addressable audience and prioritize your marketing efforts, so you can ultimately connect with your ideal customer match in a shorter amount of time.Follow along with our article How to Use Customer Mindset to Maximize Your Fintech Marketing Investment. Today we welcome back to the show the following fintech marketing experts:Megan Porter, VP of Demand Gen at Crue Fintech MarketingTodd Brook: CEO & Founder of Envisionit and newly launched fintech division Crue Katie Hardy: Director of Marketing for Envisionit and Crue We hope you enjoy this thought provoking conversation!Snag more helpful content on our social channels:TwitterLinkedInYouTubeFacebookInstagram

1. Smart b2b fintech marketing starts with building detailed buyer personas and Ideal Customer Profiles (ICPs). Megan Porter, VP of Demand Gen at Crue Fintech Marketing, joins us to talk through the most effective way to activate upon this work. Learn the 6 mistakes to avoid when building fintech buyer personas. And if you want even more intel around how to build better buyer personas, dig into the article here. It includes the Ultimate Fintech Buyer Persona Template so you can start defining your ICPs ASAP.And now, on with the show.The Fintech Marketing Strategy Hour is served up by your crew at Crue. Visit yourcrue.com to learn how Team Crue can help you.Snag more helpful content on our social channels!TwitterLinkedInYouTubeFacebookInstagram

0.  Welcome to the Fintech Marketing Strategy Hour – your go-to hub for a powerful mix of insightful strategies and practical channel moves -- all around digital marketing, media and content for FINTECH organizations specifically. Featured guests are all real-time subject matter experts, spanning across demand gen, paid search & social, SEO, creative, and many more fields in performance marketing. Tune in to learn how to turn your complex challenges into transacting customers. In this pilot episode, we welcome:Todd Brook: CEO & Founder of Envisionit and newly launched fintech division Crue Jason Goldberg: Chief Solutions Officer at Envisionit and CrueKatie Hardy: Director of Marketing for Envisionit and Crue You'll get a backstage pass seeing how & why Crue is launching at this pivotal time in history, and the rundown for what to expect on the podcast.  Once you finish listening to this intro, be sure to listen to the next few episodes we have up & running live so you can start taking action in your role as a fintech marketer today.The Fintech Marketing Strategy Hour is served up by your crew at Crue. Visit yourcrue.com to learn how Team Crue can help you.Snag more helpful content on our social channels!TwitterLinkedInYouTubeFacebookInstagram