Podcasts about marketing innovation

Anne Wanyeki Marketing, Innovation and CEX Manager at Inchape Kenya on #DriveInn by Capital FM

If you think Hallmark is just about greeting cards and holiday movies, think again. In this first of a two-part conversation, I sit down with Patrick McCullough, President of Hallmark Business Connections, to explore how over 110 years of creating emotional connection can teach B2B brands how to build stronger, more meaningful relationships—with customers, employees, and even themselves.Patrick brings years of experience helping companies foster loyalty and purpose by focusing on what really matters: relationships. You'll hear about how trust is built over time, why meaningful interactions at work make life more fulfilling, and what B2B leaders can do today to create a culture of connection.In a world where people are tired of being treated like transactions, this episode offers real, actionable steps on how to lead with care, create trust, and build loyalty that lasts. Whether you're a marketer, a sales leader, or an executive trying to shape a more human-centered culture—there's something in here for you.We all can learn from Hallmark.

Human vs. Machine Mayhem Marketing maven Mark Schaefer returns to EDGE of the Web, diving headfirst into the audacious art of brand disruption in a world brimming with AI-generated noise.  We unpack Schaefer's latest book, "Audacious: How Humans Win in an AI Marketing World" offering wild tales of brands that drop the cookie-cutter for shock, spectacle, and seriously weird TikToks (lookin' at you, Nutter Butter). From QR codes in the sky luring diners out of restaurants, to the marketing taboo-breakers of Liquid Death and ELF Cosmetics, we explore how marketers can stir emotion, break convention—without getting canceled—and measure the impact when you throw the box away altogether. Pro tip? If your marketing feels safe, it's probably boring, and AI will eat your lunch. Mark serves up a snappy checklist for dodging legal snooze-fests and making campaigns people actually remember—because sometimes a little weird goes a long way. Key Segments: [00:02:22] The Book! [00:07:41] Reimagining Storytelling with AI [00:08:48] Unconventional Brand-Audience Connection Spaces [00:14:36] EDGE of the Web Title Sponsor: Site Strategics [00:15:55]  What Taboos are Worth Breaking [00:25:29] EDGE of The Web Sponsor: Inlinks (WAIKAY) [00:30:38] Unprecedented Innovation Evaluation [00:31:52] Embracing Unconventional Marketing Opportunities Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Inlinks/WAIKAY: https://edgeofthewebradio.com/waikay  Follow Our Guest Twitter: https://x.com/markwschaefer  LinkedIn: https://www.linkedin.com/in/markwschaefer/  Resources: https://businessesgrow.com/ https://businessesgrow.com/audacious/

Dan Gower is a seasoned marketing professional with over a decade of experience in digital marketing, content strategy, and SEO. He has worked with a diverse range of clients, from startups to established enterprises, helping them enhance their online presence and drive growth. Dan's expertise lies in crafting compelling content and implementing data-driven strategies that resonate with target audiences. His commitment to staying abreast of industry trends ensures that his clients benefit from innovative and effective marketing solutions. Website: https://www.sketchdev.io/  LinkedIn: https://www.linkedin.com/in/gowerdan/  YouTube: https://www.youtube.com/channel/UCMJjdnXlj5eA-ZzX4hRoMmg  Instagram: https://www.instagram.com/sketchdev/  Facebook: https://www.facebook.com/sketchdev    Alison Ver Halen majored in English and Psychology without realizing she was getting the perfect degree for content marketing. It wasn't until a few years after she graduated, when a family friend asked her to write blog posts for his law firm, that she realized she could make money doing what she loves. Fast forward to today and Alison is still writing blog posts, as well as website landing pages and emails, but also integrates SEO and marketing strategy into the content she writes to give her clients their best chance of attracting, engaging, and converting their ideal clients. Website: https://avwritingservices.com LinkedIn: https://www.linkedin.com/in/alison-ver-halen/ YouTube: https://www.youtube.com/@alisonverhalencontentmarketer Facebook: https://www.facebook.com/alison.halen   In this episode, we explore innovative approaches, SEO strategies, and AI integration tips with experts Dan and Alison.    Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Dan Gower is a seasoned marketing professional with over a decade of experience in digital marketing, content strategy, and SEO. He has worked with a diverse range of clients, from startups to established enterprises, helping them enhance their online presence and drive growth. Dan's expertise lies in crafting compelling content and implementing data-driven strategies that resonate with target audiences. His commitment to staying abreast of industry trends ensures that his clients benefit from innovative and effective marketing solutions. Website: https://www.sketchdev.io/  LinkedIn: https://www.linkedin.com/in/gowerdan/  YouTube: https://www.youtube.com/channel/UCMJjdnXlj5eA-ZzX4hRoMmg  Instagram: https://www.instagram.com/sketchdev/  Facebook: https://www.facebook.com/sketchdev    Alison Ver Halen majored in English and Psychology without realizing she was getting the perfect degree for content marketing. It wasn't until a few years after she graduated, when a family friend asked her to write blog posts for his law firm, that she realized she could make money doing what she loves. Fast forward to today and Alison is still writing blog posts, as well as website landing pages and emails, but also integrates SEO and marketing strategy into the content she writes to give her clients their best chance of attracting, engaging, and converting their ideal clients. Website: https://avwritingservices.com LinkedIn: https://www.linkedin.com/in/alison-ver-halen/ YouTube: https://www.youtube.com/@alisonverhalencontentmarketer Facebook: https://www.facebook.com/alison.halen   In this episode, we explore innovative approaches, SEO strategies, and AI integration tips with experts Dan and Alison.    Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Guy's Star Wars film made with AI: https://youtu.be/A_8Md9j2uXQ?si=CZqEBp-OqqDLF4Qu

Mary Koburi is a dynamic marketing visionary and branding expert known for delivering impactful results across multiple channels. As a cross-functional leader, she excels at building and executing strategies that drive measurable success for businesses of all sizes. Mary blends creative insight with data-driven decision-making to craft campaigns that resonate and reinforce brand identity. Her passion for innovation and commitment to excellence consistently fuel strategies that boost awareness, engagement, and conversions. Website: https://birdseyesecurity.com/  LinkedIn: https://www.linkedin.com/in/marykoburi/  YouTube: https://www.youtube.com/channel/UCbsVwDxb5lJkVU41ripC3Og  Instagram: https://www.instagram.com/birdseyesecuritysolutions  Facebook: https://www.facebook.com/profile.php?id=100063849481497#    Kim Tran is an experienced marketing and business development leader, currently heading up efforts at Gimmal, a B2B SaaS company specializing in data and information governance. With over 14 years of experience in brand strategy and growth marketing, she has worked across startups, scale-ups, and Fortune 500 companies. A former aspiring lawyer turned tech marketer, Kim brings deep expertise in highly regulated industries such as legal, digital banking, ed tech, and DNS security. She's known for building cross-functional teams and driving revenue growth through strategic market expansion, product positioning, and people-first campaigns. Website: https://gimmal.com/  LinkedIn: https://www.linkedin.com/in/kimtrandc  YouTube: https://www.youtube.com/@GimmalSolutions    In this episode, we discuss marketing strategies, AI impact, and future trends. Learn from industry experts Mary and Kim.    Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Mary Koburi is a dynamic marketing visionary and branding expert known for delivering impactful results across multiple channels. As a cross-functional leader, she excels at building and executing strategies that drive measurable success for businesses of all sizes. Mary blends creative insight with data-driven decision-making to craft campaigns that resonate and reinforce brand identity. Her passion for innovation and commitment to excellence consistently fuel strategies that boost awareness, engagement, and conversions. Website: https://birdseyesecurity.com/  LinkedIn: https://www.linkedin.com/in/marykoburi/  YouTube: https://www.youtube.com/channel/UCbsVwDxb5lJkVU41ripC3Og  Instagram: https://www.instagram.com/birdseyesecuritysolutions  Facebook: https://www.facebook.com/profile.php?id=100063849481497#    Kim Tran is an experienced marketing and business development leader, currently heading up efforts at Gimmal, a B2B SaaS company specializing in data and information governance. With over 14 years of experience in brand strategy and growth marketing, she has worked across startups, scale-ups, and Fortune 500 companies. A former aspiring lawyer turned tech marketer, Kim brings deep expertise in highly regulated industries such as legal, digital banking, ed tech, and DNS security. She's known for building cross-functional teams and driving revenue growth through strategic market expansion, product positioning, and people-first campaigns. Website: https://gimmal.com/  LinkedIn: https://www.linkedin.com/in/kimtrandc  YouTube: https://www.youtube.com/@GimmalSolutions    In this episode, we discuss marketing strategies, AI impact, and future trends. Learn from industry experts Mary and Kim.    Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Our conversation explores the diverse landscape of creators on the platform, emphasizing the importance of their role in driving brand outcomes, regardless of their verticals. It highlights the agnostic approach to different creator types, focusing on efficiency and performance for brands.TakeawaysMany creators are lifestyle creators and chefs.We have many of the largest creators in the world.We are agnostic to the verticals.Creators drive outcomes for brands.We need to ensure that the creators are going to drive the most efficiency.Performance for brands is key.B2B creators are also included in our approach.Diversity in creator types enhances brand partnerships.The platform supports various creator verticals.Driving outcomes is the ultimate goal for creators.Chapters00:00Introduction to Agenteo and Arthur Leopold21:13The Evolution of Creator Marketing25:15Challenges in Creator Collaboration29:15The Role of Micro-Creators32:14Agenteo's Innovative Marketplace Solution35:24Future Trends in Creator Commerce38:25Closing Thoughts and Future Outlook

How do you build a culture-led brand that stands out in an oversaturated market? Skullcandy CEO Brian Garofalow shares how brands like Igloo and Skullcandy thrive by merging counterculture with commerce, balancing operational discipline with creativity, and leaning into brand identity to punch above their weight in crowded market categories.

If you've ever wanted to unlock the hidden marketing strategies that can transform small businesses from invisible to irresistible, then you must listen to Kenny Ridgell's game-changing insights. Discover how to find marketing 'blue ocean' opportunities where competitors aren't looking, leverage AI without losing your unique voice, and generate leads at a fraction of traditional advertising costs. Kenny reveals the exact tactics top-performing businesses use to dominate their local markets - strategies most entrepreneurs don't even know exist.Show Notes:Kenny Ridgell's journey from dental school to digital marketingThe power of Go High Level CRM for small businessesInnovative marketing strategies for local and regional marketsHow to find and exploit untapped digital marketing opportunitiesThe impact of AI on marketing and copywritingPractical advice for entrepreneurs looking to scale their business.

Aimee Savran is a cybersecurity marketer specializing in social media, content marketing, and demand generation. She is passionate about transforming ideas and products into thought leadership and educational content for target audiences, with the goal of driving the cybersecurity industry forward. Having managed B2B social media accounts for several innovative companies including Palo Alto Networks, Aimee is an accomplished marketing leader for brands big and small. When she's not creating content, she enjoys going to Disneyland with her family, watching movies, and spending time with her dog, Pancake. Website: https://www.mitiga.io/  LinkedIn: https://www.linkedin.com/in/aimeesavran/    Cameron Berry is a skilled Marketing Specialist with 3 years of experience specializing in email marketing, LinkedIn ad campaigns, and promotional marketing. Known for crafting targeted strategies that drive engagement and deliver results, Cameron combines creativity and data-driven insights to optimize marketing efforts across diverse platforms. Website: https://www.supplypike.com/  LinkedIn: www.linkedin.com/in/cameronleeberry  YouTube: https://www.youtube.com/@supplypike  Instagram: https://www.instagram.com/supplypike/  Facebook: https://www.facebook.com/SupplyPike/    In this episode, we join Amy and Cameron as they share insights and strategies for growth marketing and discuss the role of AI in modern marketing efforts.  Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Aimee Savran is a cybersecurity marketer specializing in social media, content marketing, and demand generation. She is passionate about transforming ideas and products into thought leadership and educational content for target audiences, with the goal of driving the cybersecurity industry forward. Having managed B2B social media accounts for several innovative companies including Palo Alto Networks, Aimee is an accomplished marketing leader for brands big and small. When she's not creating content, she enjoys going to Disneyland with her family, watching movies, and spending time with her dog, Pancake. Website: https://www.mitiga.io/  LinkedIn: https://www.linkedin.com/in/aimeesavran/    Cameron Berry is a skilled Marketing Specialist with 3 years of experience specializing in email marketing, LinkedIn ad campaigns, and promotional marketing. Known for crafting targeted strategies that drive engagement and deliver results, Cameron combines creativity and data-driven insights to optimize marketing efforts across diverse platforms. Website: https://www.supplypike.com/  LinkedIn: www.linkedin.com/in/cameronleeberry  YouTube: https://www.youtube.com/@supplypike  Instagram: https://www.instagram.com/supplypike/  Facebook: https://www.facebook.com/SupplyPike/    In this episode, we join Amy and Cameron as they share insights and strategies for growth marketing and discuss the role of AI in modern marketing efforts.  Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Does your brand marketing pass the "who cares?" test? In an age where attention is scarce and content is endless, the real challenge isn't just telling a story—it's telling one people actually care about. In this episode, Jessica Gioglio, author of The Laws of Brand Storytelling—unpacks the laws of story-first brand marketing, revealing what separates brands that blend in from those that lead.

The Future of Integrated Media – Smarter Digital Marketing for Revenue Growth"It's no longer about winning the channel; it's about winning the customer. Too often, brands optimize for individual platforms without considering the bigger picture. Today's consumers move seamlessly between channels. If we reach the right audiences with the right message and high-impact creative, we lift all ships. The brands that break down silos and adopt an integrated, customer-first approach will drive real, measurable growth." That's a quote from Sammy Rubin, VP of Integrated Media at Wpromote, and a sneak peak at today's episode. In this episode The Future of Integrated Media: Smarter Digital Marketing for Revenue Growth I  sat down with Sammy Rubin, VP of Integrated Media at Wpromote, to discuss the evolving landscape of digital marketing and how business leaders can optimize their media strategies for sustainable revenue growth.With budgets tightening and expectations rising, business leaders must rethink how they allocate marketing dollars. Sammy emphasizes the need for brands to unify their internal teams, leverage data-driven decision-making, and test integrated strategies that align with evolving consumer behaviors to drive sustainable revenue growth. Be sure to stay until the end when Sammy shares what you need to start optimizing integrated media asap! Are you ready to take your marketing strategy to the next level! Let's go! Kerry Curran, RBMA (00:01.186)So, welcome, Sammy. Please introduce yourself and share your background and expertise.Sammy Rubin (00:07.025)Thank you so much for having me. I'm Sammy Rubin, VP of Integrated Media at Wpromote, a leading independent marketing agency. I do everything from consumer insights and category intelligence to media planning and buying. Everything we do is underpinned by industry-leading intelligence, and we have an amazing creative team as well. So, we really support clients in achieving their business goals through all aspects of our work.In my role as VP of Integrated Media, I oversee the teams developing integrated strategies for our clients—everything from CPG to retail to entertainment. I have the privilege of being part of these teams and helping to guide what we take to market.Just a bit more background about me: I've been on the agency side my whole career and have had the privilege of working with some amazing brands. I've partnered with disruptor brands like SoulCycle and Yasso Frozen Greek Yogurt (which is always stocked in my freezer), as well as Fortune 500 companies like Nike and WarnerMedia. I started as a paid search manager, and it's been an incredible journey evolving from a single-channel focus to an integrated media leadership role.It's been amazing to watch media evolve and see how having an integrated media lead on your business is a no-brainer. It provides a holistic view of how all marketing investments contribute to business results—which is what we're all rallying around today.Kerry Curran, RBMA (01:51.15)Thanks, Sammy. I'm so excited to have you and hear about what you're seeing, hearing, and doing these days. We're such kindred spirits—I also grew up in the performance media world. I actually started as an SEO manager because, at the time, paid search was still new. But you're right—there has been so much evolution, and the channels are constantly changing and getting smarter.To your point, you can't just have a single-channel approach or strategy anymore. I love your integrated media role. You must get to see it all. What trends are you seeing these days?Sammy Rubin (02:33.041)Yes, my focus over the past 18 months or so has really been on commerce. There are many definitions of commerce in this space right now, but what I mean is partnering with brands that have direct-to-consumer objectives—whether through e-commerce, their own brick-and-mortar stores, or wholesale retail relationships, including Amazon.When it comes to commerce, what we're finding—back to the point of integration—is that it's no longer about winning the channel; it's about winning the customer. And when I say "channel," I mean both media and sales channels. Clients have sales objectives across different retailers and distribution points, but if we do our jobs right as marketers—effectively reaching the right audiences with the right message and high-impact creative—it lifts all ships.We see this reflected in data and our own behaviors. You and I, like most consumers, search on social media, pre-validate in-store purchases on Amazon or Reddit, and then take the next step. So, it's really important for brands to take a customer-first approach—understanding where they show up and ensuring their creative is more critical than ever before.I think the latest eMarketer stats show that adults in the U.S. spend over 13 hours a day with media. That's a lot. Like, what else do we do? Sleep? I know I get eight hours of sleep every night—at least, all my trackers tell me that. But if we're spending that much time with media, exposure alone is no longer enough. We need to drive engagement.That's where creative is the new media targeting—it's the new media strategy for many environments. In Meta's algorithm, over 50% of what you pay is based on projected creative engagement and other creative-related factors. As brands, we must show up consistently across platforms because customers bounce from place to place.Kerry Curran, RBMA (04:05.422)That's a lot—all our waking hours!Sammy Rubin (04:24.349)Exactly! And advanced measurement plays a big role here. Consumers will purchase wherever it's convenient—whether that's Amazon, TikTok, or in-store. We're launching TikTok Shops for many clients, and having an integrated measurement approach helps avoid the blind spots created by siloed data.For example, we often see a CTV campaign or a social program funded by a DTC marketing team drive sales at Walmart or Amazon stores. That's because, to the customer, those distinctions are irrelevant—unless there's a specific offer tied to the channel.We build high-velocity media mix models for our clients through our proprietary tech platform, Polaris. This platform integrates foundational reporting, media mix modeling, and incrementality test design, helping us showcase the impact of different media activities on various business outcomes.Kerry Curran, RBMA (06:25.41)Yes, I love that. The holistic experience is key. Customers don't care if an ad is on Meta or Google, and they likely won't even remember where they first saw it.I was just recording another episode on media mix modeling and attribution. The point made there was that we're going back to measuring impressions and the importance of creative—because it provokes an emotional response and drives action. But we can't control what action they take. We just have to ensure our brands are out there, engaging, and driving conversions.Sammy Rubin (07:13.437)Exactly! It's about reframing high-intent actions. Are we seeing an increase in Instagram profile views? Organic social video views? These are proxies for site traffic. For many audiences, especially Gen Z, social media is the new website.Kerry Curran, RBMA (07:41.198)Right.Sammy Rubin (07:43.121)And that perspective needs to be incorporated into measurement strategies.Kerry Curran, RBMA (07:49.486)That's such a great point. You also mentioned retail media—when you and I started, it wasn't a thing. Now, it dominates strategy and investment dollars. How are you incorporating that shift into your clients' strategies?Sammy Rubin (08:15.781)Retail media investment growth is astronomical. Retailers have turned into media conglomerates, and they want a bigger share of total marketing budgets—not just retail budgets. They now offer influencer marketing, off-site paid search via Google and TikTok, first-party retail data, and closed-loop measurement.Retail media is just media. We know that brands have historically driven sales across all retail doors through broad awareness campaigns. That still holds true today. Clients now ask us whether they should invest directly with retailers or take a broader media mix approach.We recently ran a matched-market test for a client, exposing certain markets to media activations while holding others out. We drove measurable 10-20% sales lift in those markets without retail media—proving that broader media strategies can also drive retail results.Kerry Curran, RBMA (10:45.016)Wow. Yeah.Sammy Rubin (11:00.923)We're constantly testing to see what works for our clients. What works for one brand might not work for another. But with everything being retail media, the role of an integrated media strategist is to figure out the right places and spaces to activate and how to hold those dollars accountable for achieving objectives.Kerry Curran, RBMA (11:21.432)I love that example and the market testing approach because brands' budgets are getting smaller, yet we're all expected to do more with less. It's about driving effectiveness and efficiency and figuring out how to do it. To your point, if you don't have the budget, you can't just dump everything into the retailer—you have to get smarter and more strategic.So much of this revolves around consumer behavior and what they're going to do. I know this shift—thinking more about consumer behavior versus channel targeting—is a big one for clients. How are you educating them and pushing for that integration?Sammy Rubin (12:11.567)Yes, it really depends on the brand. The internal organizational structure can vary drastically, even among brands within the same vertical or of the same size.For example, we have CPG brands that have both a D2C marketing lead and a retail marketing lead. Others have a D2C marketing lead, a retail e-commerce lead, and a shopper lead.Or, we might have a brand with a brand marketing lead, a performance and growth marketing lead, and a retail lead. There's no standardization in terms of which teams drive which commerce objectives.But in every case, what's required is an integrated media mix to drive those different commerce objectives—whether direct-to-consumer, e-commerce, in-store, or retail. All of these teams start circling around the same media platforms and creative messaging but in service of different financial goals tied to different commerce channels.When that happens, resources are duplicated, and creative production multiplies.Kerry Curran, RBMA (13:31.138)Yes, they start competing with each other.Sammy Rubin (13:36.101)Exactly. And I don't know what the incentive structure looks like behind the scenes, but it likely plays a role in who wants control over what.The bigger issue is the blind spots in measurement when there's no unification or transparency across data, activation schedules, or even simple things like campaign calendars.For instance, if the DTC team is running a massive CTV activation but the team managing Amazon retail media or brand search isn't aware, they might not adjust their investments to capture that demand.Having remarketing audiences set up properly and ensuring synergy between teams is crucial for marketing efficiency. And that requires unification.I won't sugarcoat it—it's challenging work. Many brands have legacy structures and long-established ways of working. But the data doesn't lie.At the end of the day, all these different marketing stakeholders are laddering up to a single point of accountability—the CMO, the VP of Marketing, or another senior leader.The CFO obviously cares too, right? They want to maximize the return on marketing investments and find efficiencies.So, we're building operating models to unify teams internally, especially across planning. What are the different goals, product priorities, budgets, and audiences? These will often be different for each team, but by coming together in an integrated planning session, we can align efforts.That way, teams can draft off each other's impact, shift certain responsibilities where needed, and ensure media dollars are deployed strategically. From a measurement perspective, we then report on both individual and collective goals.We also do more integrated reporting and measurement. What's the halo effect of different media tactics on different commerce channels?For example, we've seen cases where a retail client scaled back social media, and the Amazon team later reported a bad sales week. When teams don't communicate, they don't realize the relationship between social media in the market and performance across different distribution channels.Using data as a unifying factor is so important. It sounds obvious, but truly building that data foundation is critical.Kerry Curran, RBMA (16:36.076)Yes, I've seen exactly what you're talking about—when internal teams don't share their strategies, they either compete or lack alignment.Your consultative approach—bringing an organizational and data framework to clients—must be invaluable for improving efficiency and effectiveness. I love that your clients are listening and working with you to optimize.You also have a solution to unify this data. Can you share more about your data platform?Sammy Rubin (17:38.973)Yes, at Wpromote, our proprietary tech platform is called Polaris. It serves as the foundation for all our standard media reporting.We have over 100 API connections with various media and data sources. We use this to build an integrated data taxonomy—not the most exciting topic, but extremely important—so we can see all our data in one place.On top of that, we can layer in advanced analyses, including media mix modeling, incrementality test design, and scenario planning. For example, if we launch a new media channel, scale back an existing one, or receive additional budget, how can we best optimize our investments?Sammy Rubin (18:38.141)Once we have that data foundation, we can integrate additional factors like pricing data and promotional data to enhance modeling. This allows us to distinguish the impact of media versus price or distribution as key levers in achieving business goals.It's all about moving from crawl to walk to run, but it's entirely attainable with the right data infrastructure.When I joined Wpromote in 2020, one of my first priorities was building our media strategy department to help clients achieve holistic business results.It's one thing to have integrated measurement and insight presentations, but actually moving dollars and stewarding budgets across the entire media mix is critical.Our media strategists lead this effort, ensuring innovation while leveraging the right mix of people, technology, and processes to drive success.That's how we help our clients.Kerry Curran, RBMA (20:02.734)It's so valuable. As you were talking, I kept thinking about how not only the media channels have evolved but also how data has evolved.Marketers are getting smarter, brands are targeting audiences more effectively, and investments are working harder.This has been so helpful—thank you for sharing your expertise.For listeners who want to get started, what's the first step you'd recommend for brands looking to optimize and integrate their media strategies?Sammy Rubin (20:42.545)Step one: Have a conversation with all your internal counterparts who oversee different marketing investments and priorities.Get a full picture of all media currently in-market—or planned—to identify synergies.See where you might unlock value by integrating investments across teams. Often, the same media partner is being leveraged by multiple teams, but they're working in silos.Then, start building integrated media reporting.You don't need API connections or advanced modeling on day one. Just align on KPIs, how teams measure success, and how media investments are being attributed.Once you identify trends—like, "Hey, two weeks ago, this team ran a large CTV activation, and we saw a lift"—you can start applying causal impact modeling to confirm relationships.Kerry Curran, RBMA (22:30.85)I love that. Sammy, thank you so much. This has been so valuable.How can people find you?Sammy Rubin (22:47.355)Find me on LinkedIn—Sammy Frankel Rubin—or through Wpromote. If anything we discussed today sounds interesting, feel free to reach out.Kerry Curran, RBMA (22:59.918)Excellent! Thank you so much, Sammy. Looking forward to speaking again soon!Sammy Rubin (23:05.51)You too—thanks so much!

When the world's moving at warp speed, how do you stay relevant—especially with an audience that hates being marketed to? Just ask Adam Walden, VP of Brand & Corporate Marketing at GitHub. As AI rewrites the rules of software development, Walden shares how his team earns trust from skeptical developers by embedding marketing within product teams, embracing a “Possibility Mindset,” and crafting platform-native content that fits closed ecosystems. He also dives into how AI is reshaping both the developer experience and marketing execution—with AI agents poised to transform how teams build and run campaigns.

We're excited to sit down with Gastón Tourn, the Chief Growth Officer of Oddbox, a subscription service rescuing produce that would otherwise go to waste. In this conversation, Gastón dives into the importance of genuine storytelling, the fascinating psychology behind “Veg Haters,” and why focusing on customer insight (rather than competitors) unlocks true growth potential.One of the key takeaways from this episode is Gastón's belief that marketers should read fiction writers—like Hemingway—to understand storytelling frameworks that connect on a deeper human level. Another recurring theme is his approach to balancing long-term brand-building with short-term performance—a common challenge for any marketer who needs to do “more with less.” If you've ever wondered how to turn customer complaints into an engaging campaign, or if you simply love the idea of “ugly” fruits and veggies saving the world, then this episode is for you!Watch the video version of this podcast on Youtube ▶️: https://youtu.be/DWQzGdyFj-U    

Carla Hartman is a marketing and sales leader with a track record of success in starting and building the marketing function in mid-sized technology organizations and providing the consultation and guidance needed to enable local solopreneurs and small businesses to increase revenue. She has helped grow companies from $4M to $20M in ARR in durations of 18-24 months. From being the single ‘jack-of-all-trades' marketing and sales profession to growing and leading teams of up to 9 people. Her skill set includes leading high-results & data-driven teams, implementing lead generation and demand generation programs that increase target pipeline, and providing strategic marketing plans to exceed revenue goals. Website: https://www.resolvetech.com/  LinkedIn: https://www.linkedin.com/in/carlamhartman/  YouTube: https://www.youtube.com/@ResolveTechSolutions  Instagram: https://www.instagram.com/resolvetechsolutionsrts/  Facebook: https://www.facebook.com/ResolveTechSolutionsRTS    Sharon Argov is the CMO of AI21. Argov has vast experience in building B2B marketing teams. Before joining AI21, she served as CMO of cybersecurity unicorn CYE, as VP of Growth at Hibob, Director of Marketing at 888 Holdings, and founded her own marketing boutique agency and is an expert in hyper growth VC backed companies. She is responsible for directing AI21's brand and marketing functions, focusing on data-driven decision-making to grow the company's presence among the developer community and the enterprise market. Website: https://www.ai21.com/ LinkedIn: https://www.linkedin.com/in/sharonargov/   In this episode, we explore innovative marketing strategies and learn more about AI's role in marketing.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Carla Hartman is a marketing and sales leader with a track record of success in starting and building the marketing function in mid-sized technology organizations and providing the consultation and guidance needed to enable local solopreneurs and small businesses to increase revenue. She has helped grow companies from $4M to $20M in ARR in durations of 18-24 months. From being the single ‘jack-of-all-trades' marketing and sales profession to growing and leading teams of up to 9 people. Her skill set includes leading high-results & data-driven teams, implementing lead generation and demand generation programs that increase target pipeline, and providing strategic marketing plans to exceed revenue goals. Website: https://www.resolvetech.com/  LinkedIn: https://www.linkedin.com/in/carlamhartman/  YouTube: https://www.youtube.com/@ResolveTechSolutions  Instagram: https://www.instagram.com/resolvetechsolutionsrts/  Facebook: https://www.facebook.com/ResolveTechSolutionsRTS    Sharon Argov is the CMO of AI21. Argov has vast experience in building B2B marketing teams. Before joining AI21, she served as CMO of cybersecurity unicorn CYE, as VP of Growth at Hibob, Director of Marketing at 888 Holdings, and founded her own marketing boutique agency and is an expert in hyper growth VC backed companies. She is responsible for directing AI21's brand and marketing functions, focusing on data-driven decision-making to grow the company's presence among the developer community and the enterprise market. Website: https://www.ai21.com/ LinkedIn: https://www.linkedin.com/in/sharonargov/   In this episode, we explore innovative marketing strategies and learn more about AI's role in marketing.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

In this episode, we dive into the dynamic world of marketing, personal branding, and innovation with a guest who has worked across 119 industries. From his early days in the entertainment industry interviewing Hollywood's biggest names to building and selling a marketing firm, he shares insights on what it takes to stand out in an increasingly competitive world. He discusses the power of asking better questions, adapting strategies across industries, and why differentiation isn't just about being different—it's about being better in the eyes of the market. We also explore the growing importance of personal branding, the psychology behind innovation, and how businesses can create lasting impact by embracing calculated risks. Whether you're an entrepreneur, a law firm owner, or simply someone looking to sharpen your marketing skills, this conversation is packed with valuable takeaways on execution, creativity, and the mindset needed to thrive in an evolving landscape. Takeaways: Effective marketing and business strategies can often be adapted from one industry to another, creating new opportunities for innovation.Consistently questioning existing processes and exploring different approaches from other industries can lead to valuable insights and improvements.Standing out isn't just about being different; it's about emphasizing what truly matters to potential clients or customers.People connect with and follow individuals more than businesses, making a strong personal brand a key asset in today's market.The biggest barrier to creativity is often ego protection rather than actual financial or career risks, so embracing potential setbacks can lead to bigger wins.Just like personal habits, marketing efforts must be repeated consistently over time to see sustained results and long-term brand recognition.Many businesses fail not due to a lack of great ideas, but because they struggle with execution and persistence in bringing those ideas to life.

Next in Media spoke with Jeff Matisoff, Partner at Jellyfish, about how his company is trying to embrace AI-driven media buying, without giving up on branding or control. Jeff also discussed the current MMM renaissance and what's holding back some marketers from pushing out Gen AI creative faster.

For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne interviews Jillian Ruiz, Head of Global Marketing and Events at Behavox. With nearly fifteen years of experience in strategic management and marketing of experiential events, Jillian shares insights on scaling event marketing in a high-growth SaaS environment, integrating product-led growth strategies, and developing effective content strategies that drive engagement.

Brian Finnerty is a senior marketing executive with extensive experience leading high-performance teams and driving global customer acquisition from mid-market to Fortune 500 companies. He specializes in brand strategy, demand generation, and sales-aligned marketing, leveraging deep customer insights to accelerate pipeline growth. A seasoned thought leader, Brian has served on the Customer Advisory Board for 6sense and as a strategic advisor to Sendoso, bringing expertise in account-based marketing, content strategy, and SaaS platform evangelism. Website: https://www.d2l.com/ LinkedIn: https://www.linkedin.com/in/brianfinnerty/   Amit Bivas is a seasoned executive with a proven track record of strategically planning, developing, and executing marketing initiatives from the ground up. His success is driven by a unique blend of leadership skills, expertise in data analytics and statistics, business acumen, creativity, and meticulous attention to detail. In essence, Amit is a rare executive who seamlessly integrates the art and science of marketing. Website: https://www.bl-il.com/ LinkedIn: https://www.linkedin.com/in/amitbivas/   In this episode, we chat with Brian and Amit about their roles and insights in marketing and business development. Join us as we dive into strategies and innovations!   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Brian Finnerty is a senior marketing executive with extensive experience leading high-performance teams and driving global customer acquisition from mid-market to Fortune 500 companies. He specializes in brand strategy, demand generation, and sales-aligned marketing, leveraging deep customer insights to accelerate pipeline growth. A seasoned thought leader, Brian has served on the Customer Advisory Board for 6sense and as a strategic advisor to Sendoso, bringing expertise in account-based marketing, content strategy, and SaaS platform evangelism. Website: https://www.d2l.com/ LinkedIn: https://www.linkedin.com/in/brianfinnerty/   Amit Bivas is a seasoned executive with a proven track record of strategically planning, developing, and executing marketing initiatives from the ground up. His success is driven by a unique blend of leadership skills, expertise in data analytics and statistics, business acumen, creativity, and meticulous attention to detail. In essence, Amit is a rare executive who seamlessly integrates the art and science of marketing. Website: https://www.bl-il.com/ LinkedIn: https://www.linkedin.com/in/amitbivas/   In this episode, we chat with Brian and Amit about their roles and insights in marketing and business development. Join us as we dive into strategies and innovations!   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

In this episode of the TechBurst Talks podcast, I chat with my old friend Jon Buckthorp, the commercial director of Differentiated and founder of Jon B Studios.    We discuss Jon's extensive career in technology and marketing, which began at Vodafone and evolved into a diverse portfolio that includes a marketing agency, a content studio, and a role as a board advisor for the Women's Sports Alliance.    Jon shares insights on the importance of combining creativity with business-to-business marketing, overcoming challenges in building a personal brand, and the significance of maintaining authenticity.    We also delve into the potential and pitfalls of B2B marketing in the tech sector, and Jon's aspirations for the future. The conversation touches on personal reflections, career choices, and the drivers of happiness and success in the professional landscape. And, of course, the Lincoln City Football Club.   01:15 Welcome to TechBurst Talks with Jon Buckthorp 02:05 Jon's Journey in Tech and Marketing 04:00 The Birth of a Portfolio Career 05:10 Inside Differentiated: Creativity in B2B Marketing 06:36 Jon B Studios: Influencer Marketing Redefined 08:15 Challenges and Triumphs of Personal Branding 17:40 The Women's Sports Alliance: Promoting Women in Sports 19:45 Future Goals and Aspirations 21:30 B2B Tech Marketing: The Good, The Bad, and The Creative 22:50 Deliberate Marketing Strategies 23:33 B2B Marketing Success Stories 26:35 Challenges in 5G Marketing 28:20 Innovative Marketing Approaches 33:25 Personal Reflections and Career Advice 36:05 Fun and Personal Questions 41:40 Closing Remarks   Find out more:  Differentiated  Web Site  Linkedin Women's Sports Alliance  Web Site   Linkedin Follow Jon on LinkedIn  X  BlueSky   Download Differentiated's “Art and Science Research Report”  here    

00:00 Introduction to Sarah Reynolds05:32 Lessons from Early Career Challenges12:10 Understanding and Addressing Unconscious Biases20:45 Building Inclusive Teams at HiBob27:26 Differentiating in a Competitive Market32:41 Navigating Change and Innovation40:47 Challenges in a Saturated Market48:22 Defining Success Authentically

 My guest today is David Edelman. David's the former CMO of Aetna, and he's currently a senior lecturer in marketing at Harvard Business School. I've known David well over 10 years and we had an absolutely fascinating conversation focussing initially on AI and and the customer experience.One of David's recent HBR articles was "Customer Experience in the Age of AI" which are two topics that are very near and dear, at least they should be, for every marketer of the world. I hope you enjoy my conversation. 

AI is a game-changing power tool for marketers, as transformative in business today as the web was decades ago. Is your marketing organization ready? Jeff Fleischman, Chief Marketing Officer at Altimetrik, shares how AI is unlocking a new era of strategic marketing leadership and uncovering opportunities no human could see. Drawing on his experience leading major digital transformations, Jeff shares lessons on strategic planning, building marketing credibility, measuring ROI, and fostering team growth.

Join us as Jake and Gino, alongside the trailblazing Vanessa Alfaro, delve into a fascinating blend of real estate, artificial intelligence, and entrepreneurial insights. From managing $50M+ in assets at Venus Capital to founding LunaX AI, Vanessa shares how she uses tech-driven solutions to revolutionize multifamily syndication.Key Highlights- The power of mentorship and the first 104-unit deal- Leveraging AI in real estate for asset management, marketing, and capital raising- Balancing entrepreneurship and family life with 6+ businesses and 5 kids!- Tips for navigating multifamily challenges and emerging stronger post-market cycles- The future of AI and how it impacts industries, humanity, and YOUWhether you're intrigued by AI's applications, building wealth through real estate, or want practical advice for multifamily investing, this episode has it all!Vanessa's Book Recommendations:The End of Alzheimer's by Dale BredesenBuy Back Your Time by Dan MartellThe Parenting Map by Dr. ShefaliConnect with Vanessa:Website: venuspartners.com Don't forget to LIKE, SUBSCRIBE, and hit the BELL for more multifamily investing insights! Chapters:00:10 - Introduction 03:53 - Why Vanessa Chose Multifamily Real Estate 09:30 - Mentorship's Role in Vanessa's First Multifamily Deal 19:46 - AI in Real Estate: Key Applications & Innovations 25:45 - Practical AI Applications in Multifamily Investing 38:03 - Multifamily Challenges: Why “Buy Right” Matters More Than Ever 45:45 - Vanessa's Book Recommendations 53:46 - Gino Wraps it Up We're here to help create multifamily entrepreneurs... Here's how: Brand New? Start Here: https://jakeandgino.mykajabi.com/free-wheelbarrowprofits Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors)

In this episode, Raj Venkatesan, a leading expert in marketing analytics and AI and the Roland Trzcinski Professor at the Darden School of Business at the University of Virginia, delves into the intersection of AI and marketing. Raj shares his insights on blending AI with traditional marketing values, focusing on personalization, customer trust, and the ethical implications of using AI in branding. He provides actionable strategies for marketers to stay agile, build trustworthy AI models, and effectively integrate technology without compromising the human element.

This week our host Brandi Starr is joined by Lindsay Tjepkema, Founder of Human Brands Win. Meet Lindsay Tjepkema, a visionary leader reshaping the landscape of human-centric branding and marketing. As the former CEO of Casted, she spearheaded the integration of podcasting and video into effective marketing strategies. Now, through Human Brands Win, she is on a mission to empower brands to prioritize genuine human connections. In this episode of Revenue Rehab, Brandi and Lindsay dive into the transformative power of human-centric marketing. They explore the benefits of shifting away from fear and scarcity mindsets, and delve into practical frameworks like "BRAVE" to enhance daily decision-making. They also discuss the long-term impact of authentic brand building and the critical role of storytelling in developing meaningful customer relationships. Join us to uncover strategies that not only drive revenue but create lasting legacies. Bullet Points of Key Topics + Chapter Markers: Topic #1 Framework and Decision-Making in Marketing [05:12] “Using a specific framework for daily decisions can transform your marketing efforts,” Tjepkema asserts. “It shifts the focus to fostering human connections rather than operating from fear and scarcity. Whether you're posting on social media or writing emails, this approach ensures that human connection remains at the core.” Topic #2 Human Brand as a Differentiator [18:47] “Human connection may not be explicitly listed in RFQs, but it's a critical factor in decision-making through storytelling and empathy,” Tjepkema explains. “Brands that understand and resonate with their customers' stories stand out,” she notes. Brandi Starr agrees, emphasizing that “having an internal favorite or personal connection to a brand significantly influences decision-making.” Topic #3 Impact of Fear and Scarcity on Creativity [27:39] “The prevalent mindset of fear and scarcity is stifling creativity in business and marketing,” Tjepkema warns. “Over-reliance on data and the pressure for short-term ROI-driven decisions hinder relationship-building and long-term strategy.” Brandi Starr recalls, “Earlier in my career, less fear around taking risks allowed for more innovative marketing, similar to how excessive focus on health metrics can negatively impact well-being.” Buzzword Banishment Lindsay's 'One Thing' is to create space for creativity within your team. “As leaders, it's crucial to hold space for creativity in your daily operations. Encourage your team to explore, express, and experiment without the constraints of immediate ROI concerns. Think about ways to foster an environment where innovation isn't stifled by fear and scarcity but nurtured through human connection and trust. This space for creativity is where genuine human brands are born, evolving into relationships that last.” So, What's the One Thing You Can Do Today? Liz's ‘One Thing' is to delve into your metrics to uncover the priorities for your marketing strategy. "Look at your metrics. Those are probably the truest measure of how you're performing. And I would look at things not, I mean revenue growth. That's all important. Those are the obvious ones. But I would take a look at some more granular ones. Trends such as your sales cycle, has it been lengthening or shrinking your win rate? What are the trends going on there? Your win loss intel? Why are you winning? Why are you losing? So I would look at some of those more granular metrics to tell you just how or to signal to you how prioritized should a reworking of your marketing strategy be and whether you need to invest in research now or six months from now or a year from now. I think the metrics are going to give you the answer." B.R.A.V.E. Scorecard: https://lindsaytjepkema.com/scorecard Links: Get in touch on: LinkedIn: https://www.linkedin.com/in/lindsaytjepkema/ Website: https://lindsaytjepkema.com/ Instagram: https://www.instagram.com/human_brands_win/  Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

"We must never let predefined assumptions drive us forward; challenge is the key to our continuous growth." - Yaron Bartal   Yaron Bartal's passion for marketing sparked 15 years ago when he was researching a McDonald's case study. In 2010, he joined Matomy, and four years later, he co-founded his own company with two close friends. After that, he became part of Apester, where he led the entire business and media operations. Most recently, Yaron joined SciPlay, a major player in social gaming, as VP of Growth, overseeing their global marketing efforts, including organic and paid user acquisition, marketing technology, creative, and innovation strategies. In this interview we chat about innovative marketing strategies, growth strategies, and the impact of being in Tel Aviv's tech hub.    Website: https://www.sciplay.com/ LinkedIn: https://www.linkedin.com/in/yaron-bartal-49291926/?originalSubdomain=il YouTube: https://www.youtube.com/@sciplay8892 Instagram: https://www.instagram.com/sciplay_games/

"We must never let predefined assumptions drive us forward; challenge is the key to our continuous growth." - Yaron Bartal   Yaron Bartal's passion for marketing sparked 15 years ago when he was researching a McDonald's case study. In 2010, he joined Matomy, and four years later, he co-founded his own company with two close friends. After that, he became part of Apester, where he led the entire business and media operations. Most recently, Yaron joined SciPlay, a major player in social gaming, as VP of Growth, overseeing their global marketing efforts, including organic and paid user acquisition, marketing technology, creative, and innovation strategies. In this interview we chat about innovative marketing strategies, growth strategies, and the impact of being in Tel Aviv's tech hub.    Website: https://www.sciplay.com/ LinkedIn: https://www.linkedin.com/in/yaron-bartal-49291926/?originalSubdomain=il YouTube: https://www.youtube.com/@sciplay8892 Instagram: https://www.instagram.com/sciplay_games/

In this episode of Remarkable People, join host Guy Kawasaki for an illuminating conversation with Seth Godin, marketing visionary and bestselling author. Together, they explore the art of strategic thinking and how it applies to business, creativity, and personal growth. Godin shares insights from his latest book, "This Is Strategy: Make Better Plans," challenging conventional wisdom and offering fresh perspectives on decision-making. Discover how to identify your "smallest viable audience," navigate rapid change, and create meaningful impact in an increasingly complex world. Whether you're an entrepreneur, marketer, or simply someone looking to make better choices, this episode promises to reshape your approach to strategy and innovation.---Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week our host Brandi Starr is joined by MJ Smith, CMO of Colab. Meet MJ Smith, a dynamic leader with a robust background in the industrial and software sectors. From her key roles at Refine Labs and FTSE 100 Halma to leading marketing at Colab, MJ brings a wealth of experience and strategic insights.  In this episode of Revenue Rehab, Brandi and MJ dive into the pivotal role of marketing leadership in owning the entire pipeline number, a function traditionally dominated by sales. They explore how marketers can effectively manage and optimize pipeline generation, focusing on executing known strategies with excellence and maintaining innovation. Join Brandi and MJ as they unravel actionable strategies, emphasizing quality over quantity, to drive exceptional results and foster a culture of internal competition and creativity. Bullet Points of Key Topics + Chapter Markers: Topic #1 Owning the Entire Pipeline Number as a CMO [08:45] MJ Smith discusses the benefits of marketing leadership taking ownership of sales development to streamline processes and avoid inter-department conflicts. "When marketing owns the entire pipeline, you treat SDRs as a channel to distribute your messaging, ensuring resources are invested more efficiently," MJ shares. "It prevents a lot of the 'sales vs. marketing' battles over who's responsible for revenue." Topic #2 The Importance of Personalization in BDR Outreach [16:22] MJ emphasizes the necessity of personalized interactions over mass-produced messages for Business Development Representatives (BDRs). "It's about crafting meaningful connections rather than pushing out scripted automation. Personalized touchpoints can significantly enhance the effectiveness of your outreach," she asserts, highlighting how tailored communication can drive better results. Topic #3 Mastering One Channel Before Moving to Another [29:54] In discussing growth strategies, MJ advises focusing on perfecting one marketing channel at a time. "Conferences, despite their high costs, were part of our initial strategy because they allowed for rich, face-to-face interactions that translated into valuable leads," she explains. "Our idea was to execute top-tier strategies rather than chasing every new trend. It's about quality over quantity, making each channel work exceptionally well before expanding further.  So, What's the One Thing You Can Do Today? MJ's ‘One Thing' is to launch a use case campaign to drive targeted growth. "Start by collecting customer interaction data, such as calls, to identify recurring needs and frustrations. Analyze this data to uncover patterns and insights, and then use these findings to create specific marketing assets like ads or landing pages. This targeted approach allows you to demonstrate your capability in addressing both strategic messaging and tactical execution. By focusing on this task, you can achieve meaningful results within a two to three-week cycle.” Buzzword Banishment: Buzzword Banishment: MJ's Buzzword to Banish is "headcount." MJ dislikes this term because she believes it dehumanizes roles that are filled by real people. She emphasizes that referring to team members merely as numbers undermines their value and contributions, reducing them to mere headcounts rather than recognizing them as individuals with unique skills and importance. Links: Get in touch on: LinkedIn Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

Get ready to dive deep into the world of strategic marketing with Lizy Freudmann, the brilliant mind behind One More Thing—a trailblazing marketing firm and the first Certified B Corp in Louisiana! Lizy's expertise is unparalleled, from masterminding campaigns for global giants like Honda and Nike to empowering local startups.In this episode, Lizy takes us on a thrilling journey through her dynamic career, sharing insights from her work with top 40 musicians and financial service institutions. With degrees from Brown and Tulane Universities, Lizy's approach melds storytelling with behavioral economics to create strategies that truly connect and captivate.Tune in as we explore:Lessons from Dragons and Future Worlds: Explore how surrounding yourself with more skilled, diverse, and interesting individuals can complement your talents and expertise. Lizy emphasizes that, even when it's challenging, the right companions can offer unexpected skills and insights, much like the themes found in fantasy literature.The Impact of B Corps: Explore the significance of being a Certified B Corp and how it reflects a commitment to high social and environmental performance standards.Behavioral Economics: How understanding human behavior can enhance relationships and drive success.Crafting Authentic Connections: Find out why building genuine connections through your brand's story is essential for creating lasting customer loyalty and engagement.Join us for an inspiring conversation with one of marketing's most forward-thinking strategists. Don't miss this chance to learn from the best and elevate your own marketing game!Free Gift (Storytelling best practices 1 sheet):https://www.onemorethingllc.com/Connect and Learn More with Lizy: Website: https://www.onemorethingllc.com/LinkedIn: https://www.linkedin.com/in/lfreudmann/Connect and Learn More with Sarah: The SandBoxx offers Nonprofit business consulting and coaching for leaders. (sarahboxx.com)#MarketingStrategy #BrandBuilding #BehavioralEconomics #NLNL Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.

Robert Rose, founder and Chief Strategy Officer of The Content Advisory and author, joins AMA's Bennie F. Johnson to talk about being a marketing fanboy, the evolution of content marketing, and why we need to focus on delivering value.

Clemence Sop, Head of Marketing Innovation at InterSystems, joins AMA's Bennie F. Johnson to talk about finding opportunities in the pain points, knowing that innovation is about trying, and understanding the art of persuasion.

Episode 225 FACULTY: Terrell Turner, CPA CLASS: #SocialStudies In this Social Studies episode of Accounting High, Scotty and Terrell Turner discuss the evolution of marketing in the age of AI and how firms can adapt to the changes brought by large language models like ChatGPT. Learn strategies to ensure your brand shows up in AI-driven searches. Terrell shares his practical experiences, including integrating high-value content, leveraging different social media platforms, and personalizing marketing approaches.

Andrew Davies is the CMO of Paddle, a payments infrastructure platform for high-growth SaaS companies serving over 3000 customers. He has more than 20 years of experience in start-ups ranging from leading global demand, advisory and consultancy, and even teaching. --- Support this podcast: https://podcasters.spotify.com/pod/show/uncharted1/support

Callum Armstrong is a marketing coach and social entrepreneur with a track record for innovative thinking, turning ideas into reality, and generating results. In his core business, Paste & Publish, he helps B2B service providers turn their websites into 24/7 customer-getting machines by providing marketing training and consulting. He loves to spend his free time helping the environment (including in a charity he's building), baking artisan bread, and exploring nature. Connect with Callum here: www.linkedin.com/in/callum-armstrong www.pasteandpublish.com Don't forget to take our FREE Business Assessment here: https://www.thetimetogrow.com/business-assessment-2024

This week on Revenue Rehab, our host Brandi Starr is joined by Moira Vetter, Founder and CEO of Moto Moto Agency. Meet Moira Vetter, a seasoned marketing visionary thriving at the intersection of strategy and innovation. From leading growth for global brands and mid-market companies to navigating the intricacies of publicly traded firms, Moira possesses a wealth of experience in strategic, long-term business planning and marketing innovation.  In this episode, Brandi and Moira delve into the pressing need for brands to extend their runway and relax immediate KPIs to foster innovation and enter new markets. They discuss the essential practice of setting aside a portion of the marketing budget for R&D, protecting it against the unpredictability of results. The conversation touches on the ever-evolving marketing landscape, marked by digital transformation, automation, and the dilemmas of mergers and acquisitions. Tune in as Moira shares her insights on building a fluid two-year plan, balancing short-term goals with long-term brand development, and maintaining confidence amidst rapid change. For marketing leaders feeling the pressure of constant transformation, this episode offers valuable strategies and a reassuring perspective on finding direction and making impactful decisions. Join us for a therapeutic session designed to reignite your confidence and strategic vision on Revenue Rehab. Bullet Points of Key Topics + Chapter Markers: Topic #1: The Need for Innovation and Flexibility in Marketing [08:25] “If marketing is constantly being driven by immediate KPIs, there's simply no room left for innovation... Brands need that longer runway to test, learn, and ultimately thrive in new markets,” Vetter asserts. She emphasizes, “Setting aside a specific percentage of the marketing budget for R&D protects your long-term interests, even without immediate results.” Topic #2: Adapting to the New Marketing Landscape through Collaboration [16:47] “Leaders must advocate for the value of innovation within the c-suite and ensure budgets for testing aren't cut,” Vetter advises. Brandi Starr adds, “Marketing roles are undergoing rigorous change due to digitalization, and it's crucial to align leadership measurement with integrated technology... the expectation now is to measure every effort, and adaptability is key.” Topic #3: Building Confidence in Uncertain Times [29:33] “In the face of unexpected changes, staying calm and making decisions, even when things aren't perfect, is crucial,” Vetter reiterates with a nod to Winston Churchill. Brandi Starr concurs, “We might not always get it right, but it's about acknowledging what isn't working, what's being done to fix it, and learning from those actions.” Vetter further suggests, “Developing a fluid, two-year plan helps maintain long-term thinking while adapting to change, balancing both short-term revenue goals and long-term brand development.” So, What's the One Thing You Can Do Today? Moira Vetter's 'One Thing' is to create a fluid, two-year plan starting from today. “Consider both the short and long term in your strategy. Identify the key stakeholders who will impact your future and incorporate flexibility into your planning process. By doing so, you provide a longer runway for action and growth, which is crucial in this dynamic business environment. While traditional one-year plans have their place, the two-year plan allows for adaptability, ensuring your brand's sustained innovation and market engagement." Buzzword Banishment: Moira's Buzzword to Banish is the phrase ‘synergy'. She wants to banish it because, she says, “It's overused to the point of being meaningless and often masks a lack of real strategy or substance.” Moira believes that relying on 'synergy' diminishes the importance of clear, concrete plans and objectives in business discussions. Links: Get in touch with on: LinkedIn Marketing Madhouse Podcast Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

Remote work and lifestyle choices have redefined our living spaces, revolutionizing relocation services.As economic shifts drive people away from high-cost cities, service professionals and consumers face new challenges and opportunities. In this episode, you'll hear how Zack Cockfield's innovative company, Newtomedia, transforms relocation services for individuals and businesses.  Here's What You'll Discover in This Podcast Episode!How Zack transitioned from financial planning to founding Newtomedia.The unique success fee model that sets Newtomedia apart.How Newtomedia helps service professionals connect with their audience.The challenges and triumphs of launching a content creation company.Insights into the future of marketing for service professionals.About Zack CockfieldZack Cockfield is a visionary entrepreneur who transitioned from a 25-year career in financial planning to create Newtomedia, a marketing and content creation company. Newtomedia stands out by offering a distinctive fee model, ensuring its success is directly tied to its client's success and transforming relocation services. Zack is passionate about helping service professionals with innovative marketing strategies that drive results. Your Next Step: Contact Zack CockfieldWebsite: NewtomediaPhone: +678 532 7372Email: zack@newtomedia.comLinkedIn: Zack Cockfield Join my LinkedIn Company Page! See firsthand the features I'm exploring and the lessons I'm learning. It's all shared through quick, insightful diary entries designed to help you improve your LinkedIn strategy.Type "Amplify Your Authority" in the LinkedIn search box and subscribe. Rate, Review, and follow on Apple Podcast Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion. How did you find me? What do you do for a living? What was one helpful takeaway? You'll help me reach and support more people, and I'd appreciate it so much.

In this episode, our host Eitan Koter welcomes Colin Lewis, a marketing professional with extensive international experience across Australia, Asia, and Europe. Colin has held pivotal roles such as CMO and Marketing Director for major airlines, where he gained deep insights into retail, digital commerce, and the rising influence of retail media.Colin provides a thoughtful analysis of the shifting responsibilities of the CMO, emphasizing the need for a strong commercial focus while navigating the complexities of new technologies. He offers a comprehensive look at retail media, exploring how brands can effectively use this channel to drive innovation, enhance customer engagement, and achieve measurable results. Colin also shares his approach to launching new products in today's competitive environment, highlighting the importance of conducting a realistic assessment, crafting a strategic plan, and maintaining flexibility to adapt quickly to market demands.Beyond his professional expertise, Colin opens up about his passion for motorsport, a lifelong interest that he describes as the driving force behind his career. He shares how this personal passion intertwines with his professional life, offering you, our listener a unique perspective on balancing work with what you love.Throughout the conversation, Colin's insights are grounded in real-world experience, making this episode an important resource for anyone looking to understand the current landscape of marketing and digital commerce.Podcast website: https://vimmi.net/ecom-pulse-podcast/Vimmi website: https://www.vimmi.netEmail us: info@vimmi.netTalk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/LinkedIn Vimmi: https://il.linkedin.com/company/vimmiYouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Colin Lewis, Marketer, Educator, Keynote Speaker, Author, eCommerce, Retail Media, Marketplace Expert.LinkedIn: https://www.linkedin.com/in/colinlewis/Takeaways:Being a pie-shaped professional with expertise in multiple areas is valuable in the evolving role of the CMO.The marketing landscape is changing, with a focus on digital commerce, social commerce, and the integration of content, commerce, and creativity.Internet-scale businesses and the combination of various channels will shape the future of marketing.Assessing the market and being innovative in product and go-to-market strategies are crucial for launching new products. Be realistic and honest when developing a marketing strategy, considering budget, objectives, and available resources.Retail media offers opportunities for brands and retailers to collaborate and measure the impact of their marketing efforts.The future of marketing lies in innovation and measurement, leveraging technologies and data to drive results.Chapters:00:00 Introduction and Background05:32 The Evolving Role of the CMO08:18 The Changing Landscape of Marketing12:11 The Future of Marketing15:38 Launching New Products24:04 The Importance of Product Distribution25:01 Activation Model and Execution27:10 Validation and Research30:43 Unlocking Opportunities with Retail Media38:20 The Future of Marketing: Innovation and Measurement

Are you looking to transform your brand and take your marketing strategy to the next level? This episode of Fordify LIVE! The Business Growth Show with Ford Saeks and special guest Ingrid Schneider dives deep into how AI and strategic marketing can revolutionize your business. Ingrid Schneider, the driving force behind Stay in Your Lane, shares her journey from being laid off to building a successful company that turns good brands into cult favorites. With a focus on AI and fractional marketing, Ingrid provides insights into how these tools can create a competitive edge in today's fast-paced business environment. She discusses how AI can be used for practical applications that drive customer experience, generate leads, and improve decision-making. Ford and Ingrid explore the evolving landscape of AI in marketing, highlighting the distinction between those who are merely fascinated by the technology, and those who focus on its practical applications. Ford and Ingrid emphasize the need to stay focused on practical applications of AI rather than getting caught up in the hype, using it to enhance customer experience and boost productivity. Businesses aiming to incorporate AI seamlessly into their marketing strategies, need to start by identifying specific areas where AI can add value, such as automating routine tasks, personalizing customer interactions, and analyzing large datasets for actionable insights. Ford and Ingrid talk about how AI tools can streamline operations, from writing better emails to conducting personality profiling for improved client interactions. Ford and Ingrid explore the challenges and opportunities presented by AI's rapid advancement. Ingrid shares real-world examples of how her team leverages AI for franchise development, streamlining the sales process and making it more efficient and effective. By embracing AI, businesses can enhance their operations and remain competitive in an evolving marketplace. Ingrid delves into the cultural aspects of running a business, particularly the importance of diversity, equity, and inclusion (DEI). She shares her philosophy on fostering a positive work environment where employees can thrive, emphasizing that a good company culture ultimately leads to better business outcomes. Ingrid highlights how inclusive practices not only create a more supportive and engaging workplace but also drive innovation and growth. By valuing diverse perspectives and promoting equity, businesses can build stronger, more resilient teams that are better equipped to navigate challenges and seize opportunities. Ford emphasizes the significance of consistency in brand strategy. He agrees with Ingrid that maintaining brand standards and delivering a consistent customer experience are crucial for building a loyal customer base. This approach not only strengthens a brand's identity but also helps businesses differentiate themselves in a crowded market. Together, their insights offer valuable guidance for companies aiming to enhance their cultural and brand strategies through AI and strategic marketing. Watch the full episode on YouTube. Don't miss out on this episode of Fordify LIVE! packed with valuable insights and strategies that can help you elevate your brand and marketing efforts. Tune in live on your favorite social platforms every Wednesday at 11 AM Central and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. Stay ahead of the curve and make the most of AI and strategic marketing in your business journey. About Ingrid Schneider Ingrid is the Founder and CEO of Stay in Your Lane, a cornerstone in the company's three verticals: Fractional Roles, Brain Trust, and Training and Education. With her extensive expertise, Ingrid is dedicated to transforming good brands into iconic CULT brands. She is hands-on and committed to ensuring the Stay in Your Lane team is well taken care of. She founded Stay in Your Lane after recognizing a significant gap in the franchise space, where brands needed comprehensive support. Her vision was to build a team that could bolster leadership teams to achieve their next phase of growth, focusing on areas like Branding, Operations, Marketing, Franchise Development, and DEI. Believing firmly in a "People First" approach, Ingrid leads Stay in Your Lane with this principle at the forefront of all activities. She lives in the Rockies, is moderately obsessed with her dog Beatrice, enjoys crafting charcuterie boards, and has a supportive partner who prefers to stay off social media. Learn more about Ingrid and Stay In Your Lane at StayInYourLaneCo.com. About Ford Saeks Ford, a Business Growth Accelerator with over 20 years of experience, has redefined the formula for success, generating over a billion dollars in sales worldwide for companies ranging from start-ups to Fortune 500s. As the President and CEO of Prime Concepts Group, Inc., Ford specializes in helping businesses attract loyal and repeat customers, expand brand awareness, and ignite innovation. A tenacious and innovative powerhouse, Ford has founded over ten companies, authored five books, been awarded three U.S. patents, and received numerous industry awards. His expertise extends to AI prompt engineering, where he is renowned for training AI to craft compelling content that drives engagement and results. Ford recently showcased this expertise at the prestigious “Unleash AI for Business Summit,” discussing how ChatGPT is revolutionizing operations, marketing, sales, and the customer experience. Learn more about Ford Saeks at ProfitRichResults.com and watch his TV Show at Fordify.tv.

In a new twist for CMO Confidential, host Mike Linton moderates a panel for The Association of National Advertisers on Industry Thought Leadership.Unlock the secrets to collaborating with non-believers in marketing with insights from top CMOs and executives!

In its early days, Birdy Grey was very much an “Instagram brand.” That means Grace Lee Chen, Monica Ashauer and their entire team looked to social communities (and especially Instagram) to gather feedback and determine what products they should sell in order to grow their business.Birdy Grey has relied on this community to grow and position itself as a disruptor in the wedding industry, which has evolved significantly with the advent of TikTok and other social channels. During this episode of Retail Remix, Chen and Ashauer reminisce, looking back on: How they successfully went from BFFs to business partners; How Birdy Grey built a loyal community across all channels; and How the brand tapped into the evolution of the wedding industry to identify new ways to stand out.Want to dig deeper into what's new and what's next in retail? Subscribe to the Retail ThinkTank hub to get exclusive access to high-value content on the emerging trends poised to shape the future of the industry.RELATED LINKSLearn more about Birdy GreyStay up to date with Birdy Grey happeningsConnect with Grace and Monica on LinkedIn

“The beauty of the innovation that's happening today is that a lot of it is finally getting to a point where it's sustainable.” -Fernando Pena   Fernando Pena is a digital marketing and technology executive with over 26 years of experience within financial services, consulting, and advertising industries. He has multiple successes initiating, developing, and executing digital marketing strategies in pursuit of growth, retention, and decreased attrition goals and objectives. In this interview, Fernando dives into financial services marketing, innovation, and leveraging AI in business.   Website: https://rokture.com LinkedIn: https://www.linkedin.com/in/fernandoapenajr/

In this episode of BRAVE COMMERCE, hosts Rachel Tipograph and Sarah Hofstetter are joined by Colgate Palmolive's Diana Haussling, Senior Vice President and GM of Consumer Experience and Growth, CMO and Amy Benford, VP GM of Integrated Marketing. Together, they delve into the transformative experiences and invaluable insights gained at the Cannes Lions International Festival of Creativity. The discussion navigates through the unique value Cannes provides, from serendipitous encounters leading to innovative partnerships to the pivotal role of retail media in contemporary marketing strategies. Diana and Amy emphasize how Cannes acts as a melting pot for creativity, data, and innovative collaborations, fostering an environment where groundbreaking ideas can flourish. They share anecdotes illustrating the serendipity of networking opportunities at Cannes, such as an impromptu meeting with Jay Shetty that blossomed into a fruitful partnership for Colgate Total. The conversation also highlights the importance of shifting from transactional interactions to visionary dialogues, allowing for the exploration of the art of the possible in brand marketing. Furthermore, the episode underscores the growing significance of retail media and its evolving role in the marketing ecosystem. Diana and Amy discuss the intersection of media, tech, and brand partnerships, shedding light on how retail media is no longer confined to the lower funnel but is now integral to creating a holistic storytelling experience. They also touch on the responsibility of marketers in the age of AI, emphasizing the need for ethical considerations and responsible innovation as the industry navigates this rapidly advancing landscape.Key Takeaways:The Value of Serendipitous Networking: Cannes Lions provides a unique environment where unplanned interactions, such as the encounter with Jay Shetty, can lead to innovative and impactful brand partnerships. Retail Media's Evolving Role: Retail media is transforming from a lower-funnel tactic to a crucial component of holistic marketing strategies, enabling brands to create comprehensive storytelling experiences.Responsible AI in Marketing: As AI becomes increasingly prevalent, marketers must prioritize ethical considerations and responsible innovation to shape the future of the industry positively. Hosted on Acast. See acast.com/privacy for more information.