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4 episodes with marketing innovation
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4 episodes with marketing innovation
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8 episodes with marketing innovation
2 episodes with marketing innovation
2 episodes with marketing innovation
This week Heath Shearon, the Mayor of Insurance Town, sits down with his good friend Craig Bender, the visionary behind InsureU2. In this episode, Craig shares his journey from a big player in the paintball community as a young "kid" to a leader in the insurance industry. Discover how his unique approach to marketing and community building is reshaping the way insurance is perceived and practiced. Craig discusses the importance of authenticity in content creation, the power of community in driving industry change, and his vision for the future of insurance. He also opens up about his personal experiences, from his family's influence on his career to his innovative strategies for marketing and growth. Whether you're an industry veteran or new to the field, Craig's insights offer valuable lessons on leadership, resilience, and the art of building a lasting brand.Chapters:0:00 - 5:00- Introduction to Craig Bender-Heath introduces Craig Bender and his accomplishments. -Discussion on Craig's bi-coastal lifestyle and recent award. 5:01 - 15:00Early Beginnings and Family Influence-Craig's introduction to the insurance industry through his family. -The impact of his mother's career and his early experiences. 15:01 - 30:00- Marketing Innovation and Insure U2-Craig's pivot to marketing and the creation of InsureU2. -The philosophy behind the brand and its community focus. 30:01 - 45:00 Content Creation and Industry Impact-Craig's approach to content creation and its influence on the industry. -The importance of authenticity and consistency in marketing. 45:01 - 60:00 Future Vision and Community Building-Craig's vision for the future of Insure U2 and the insurance industry. -The role of community and collaboration in driving change.Quotes:"Unity is everything... it shows that we're all together and on the same page." - Craig Bender "If I want something, I need money for it. How do you get money? You work." - Craig Bender "The content is what's going to live forever... it's the message that I'm saying." - Craig Bender "It's not about speed to market when you're building a longevity company." - Craig Bender "I love insurance, but I also love seeing other people win." - Craig BenderTune in to hear more about Craig's inspiring journey and his plans for the future of the insurance industry. Don't miss out on the insights and strategies that can help you grow your own brand. Subscribe now for more episodes!Sponsors:Smart Choice Agents Program Canopy Connect Olde School Marketing
How To Optimize B2B Marketing Campaigns For ROIHave you ever tried to finish a round of golf as the sun goes down? It gets dark, you swing, but you can't really see where the hole is — you're just hitting into the dark. That's what many B2B brands are doing with their marketing: they're executing campaigns without clearly knowing where the target is or how to measure success.In this episode, I talk with Lori Turner Wilson, CEO of RedRover Sales & Marketing Strategy and author of The B2B Marketing Revolution. Lori shares her 12 Battles Framework, which gives companies a roadmap to bring clarity, focus, and measurable outcomes to their marketing.Together, we discuss how to:Use market research so you know exactly who you're targeting and why.Personalize your outreach to connect with prospects in meaningful ways.Integrate traditional channels like direct mail to complement digital campaigns and reach decision-makers effectively.Adopt authority marketing to position your brand as a trusted resource and help shorten the sales cycle.If you're serious about improving your marketing ROI, this conversation offers practical steps you can start implementing now — so you're no longer “hitting in the dark.”About Lori:Lori Turner Wilson is the CEO of RedRover Sales & Marketing Strategy and author of The B2B Marketing Revolution.URL - marketingresultsguaranteed.com/podcast -- use code "podcast" for special offersA quote from my book - "Defy the apathy the industry expects of you and declare, 'I deserve guaranteed marketing outcomes and anyone standing in my way will be lovingly removed.'" Timestamps:00:00 – Introduction: The Challenge of B2B Marketing00:35 – Meet Lori Turner Wilson: Author and CEO02:52 – The Importance of Market Research04:17 – ROI and Marketing Strategies07:33 – Diversification and Risk Mitigation09:29 – The Power of Direct Mail11:03 – Personalization in Marketing14:53 – The 12 Battles Framework22:30 – Authority Marketing and Giving Value24:31 – Conclusion and Final ThoughtsIf you found this conversation helpful, subscribe to the B2B Marketing Excellence podcast, leave a comment, and rank the show. Your feedback helps us continue sharing grounded, practical insights to help you succeed.
Paul Schmidt's journey from a music major to the Vice President of Marketing Innovation at SmartBug Media showcases the powerful intersection of creativity and technology in the business world. His background in music has equipped him with unique skills that translate well into marketing, emphasizing the importance of creativity in crafting compelling narratives that resonate with audiences. Schmidt advocates for a shift in focus from merely acquiring new clients to nurturing existing customer relationships, highlighting the untapped potential within current client bases for sustainable growth. In the rapidly evolving landscape of digital marketing, Schmidt stresses the significance of data-driven decision-making. By gaining a comprehensive understanding of customer interactions across various touchpoints, businesses can tailor their marketing strategies to meet the specific needs of their clients. He also emphasizes the transformative role of artificial intelligence in enhancing creativity and innovation, encouraging organizations to embrace AI as a tool for uncovering insights while maintaining the authenticity of human creativity. To stay updated on the latest developments in HubSpot and maximize its potential, sign up for SmartTake, the #1 Monthly HubSpot Vidcast. Get valuable insights into the newest features and updates from HubSpot, to navigate the platform effectively. For more information and to register, visit SmartBug Media. For the accessible version of the podcast, go to our Ziotag gallery.We're happy you're here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar
Episode #153. This topic is a technical and human skill that all marketers should strive to develop in order to solve problems and inspire new thinking, ideas, products and experiences for your consumers and your organisation… we're talking about creating a culture of creative excellence – what it is and how to get started. Abby's guest expert is Rich Atkinson-Toal, VP of Global Brand and Marketing at Amex Global Business Travel. His marketing and communication leadership experience extends across B2C and B2B brands including Barclays and Barclaycard. Over the last 18 years, Rich has worked across all marketing and management disciplines, including media, creative, marketing, technology, production, communications, planning and activation. He is also deputy chair and non-executive director of the Data and Marketing Association and as a growth orientated, passionate and ambitious leader he believes culture and purpose are key components of brand and business success. In this episode, Rich shares his definition of creative excellence, the process he puts in place as a leader to make time and space for creativity, reviewing and aligning creativity, starting your creative excellence culture and how to engage your team. Plus his highs and lows and advice for marketers of tomorrow. 00:00:00 Welcome and Introduction Creative Excellence 00:04:15 Defining Creative Excellence 00:07:04 Clarity and Alignment in Creativity 00:08:06 Creativity as a Mindset Across the Organisation 00:10:01 Practical Steps to Shift Creative Culture 00:14:53 Creative Reviews and Consistency 00:19:13 Measuring External Creative Excellence 00:25:10 Skills and Behaviours for Creative Teams 00:30:35 Protecting the Creative Team Environment 00:34:12 Lessons Learned in Creative Transformation 00:38:08 Career Highs and Lows 00:42:27 Advice for Marketers of Tomorrow Host: Abigail Dixon FCIM/ICF | LinkedIn Guest: Rich Atkinson-Toal | LinkedIn The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com
Send us a textWhat do soccer sidelines, mommy blogs, and multi-million-dollar influencer campaigns have in common? Paula Bruno. In this mini episode, Danny Gavin sits down with the founder of Intuition Media Group to explore how influencer marketing has evolved from the early blogosphere into today's creator-first economy.With nearly 25 years in branding, Paula brings a strategic, practical, and deeply human perspective to working with creators. From why listening is more powerful than posting, to how brands should actually approach metrics, Paula breaks down the future of social-first marketing—and why you don't DM creators unless you know their dog's name.Episode Highlights: Paula shares how influencer marketing evolved from mom blogs to multi-platform campaigns across TikTok, YouTube, and Instagram. She shares why most brands focus on the wrong KPIs and what metrics actually signal influencer success.Learn how she personalizes creator outreach and builds long-term relationships, not one-time transactions.Hear why superfans outweigh scale, and how smaller creators can outperform massive influencers.Paula's key advice is to get real about AI, authenticity, and building co-branded products that actually sell.Episode Links: Paula Bruno on LinkedInIntuition Marketing GroupFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.
Earned: Strategies and Success Stories From the Best in Beauty + Fashion
In Episode 177 of Earned, CreatorIQ CMO Brit Starr sits down with Raashi Rosenberger, head of marketing for Meta Wearables, for a compelling conversation on the intersection of technology, humanity, and innovation. Raashi shares how devices like Ray-Ban Meta AI are designed not to distract, but to deepen real-world connection—reducing screen time while enhancing everyday experiences through seamless AI integration. Drawing from her background in neuroscience, Raashi also unpacks how psychological principles shape modern marketing, especially when creators are involved. Together, she and Brit explore the growing role of creators in building authentic brand-audience relationships, and reflect on the future of tech that's human-first by design. In this episode, you'll learn: How Meta's wearables can help you be present while still connected to the world. What a former neuroscientist sees that most marketers miss about human connection and why it matters in building technology people trust. How creators help tech companies turn innovation into products people use in real life. Connect with the Guest: Raashi's LinkedIn - @raashirose Connect with Brit Starr & CreatorIQ: Brit's LinkedIn - @britmccorquodale CreatorIQ LinkedIn - @creatoriq Follow us on social: CreatorIQ YouTube - @CreatorIQOfficial CreatorIQ Instagram - @creatoriq CreatorIQ TikTok - @creator.iq CreatorIQ Twitter - @CreatorIQ
A CMO Confidential Interview with Dan Salkey, Co-Founder & Strategy Partner at Small World, an agency designed to create "entertainment first" brands. Dan discusses the concept of "Entertain or Die," the difference between "owning" and "renting" eyeballs, and why his focus is on "saves, likes, and shares." Key topics include: the fact that attention is earned; the difference between entertaining and selling; why many tech brands forget to entertain; and how to measure "attentive cost" versus cost per impression. Tune in to hear case studies on Liquid Death and Duolingo and why Net Scout produced a Werner Herzog film.In this episode of CMO Confidential, Mike Linton sits down with Dan Salkey, Co-Founder and Strategy Partner at Small World, an agency on a mission to create entertainment-first brands. Dan unpacks his provocative framework: “Entertain or Die.” From building brand characters to measuring success in saves and shares—not impressions—this conversation is packed with insights for CMOs navigating the new attention economy.
In this episode of Getting to Aha!, host Darshan Mehta sits down with Joseph Lapin, founder of Campbell Learn, to explore how storytelling, especially the hero's journey, can transform higher education marketing. Lapin reveals why 95% of decisions are made subconsciously and how tapping into emotional narratives can boost enrollment, engagement, and brand recall. From avoiding common storytelling mistakes to blending performance marketing with immersive tech like VR/AR, Lapin shares practical strategies for connecting with prospective students. Whether you're in education or another sector, this episode will show you how to create narratives that sell not just products, but transformation.
Anne Wanyeki Marketing, Innovation and CEX Manager at Inchape Kenya on #DriveInn by Capital FM
If you think Hallmark is just about greeting cards and holiday movies, think again. In this first of a two-part conversation, I sit down with Patrick McCullough, President of Hallmark Business Connections, to explore how over 110 years of creating emotional connection can teach B2B brands how to build stronger, more meaningful relationships—with customers, employees, and even themselves.Patrick brings years of experience helping companies foster loyalty and purpose by focusing on what really matters: relationships. You'll hear about how trust is built over time, why meaningful interactions at work make life more fulfilling, and what B2B leaders can do today to create a culture of connection.In a world where people are tired of being treated like transactions, this episode offers real, actionable steps on how to lead with care, create trust, and build loyalty that lasts. Whether you're a marketer, a sales leader, or an executive trying to shape a more human-centered culture—there's something in here for you.We all can learn from Hallmark.
Edge of the Web - An SEO Podcast for Today's Digital Marketer
Human vs. Machine Mayhem Marketing maven Mark Schaefer returns to EDGE of the Web, diving headfirst into the audacious art of brand disruption in a world brimming with AI-generated noise. We unpack Schaefer's latest book, "Audacious: How Humans Win in an AI Marketing World" offering wild tales of brands that drop the cookie-cutter for shock, spectacle, and seriously weird TikToks (lookin' at you, Nutter Butter). From QR codes in the sky luring diners out of restaurants, to the marketing taboo-breakers of Liquid Death and ELF Cosmetics, we explore how marketers can stir emotion, break convention—without getting canceled—and measure the impact when you throw the box away altogether. Pro tip? If your marketing feels safe, it's probably boring, and AI will eat your lunch. Mark serves up a snappy checklist for dodging legal snooze-fests and making campaigns people actually remember—because sometimes a little weird goes a long way. Key Segments: [00:02:22] The Book! [00:07:41] Reimagining Storytelling with AI [00:08:48] Unconventional Brand-Audience Connection Spaces [00:14:36] EDGE of the Web Title Sponsor: Site Strategics [00:15:55] What Taboos are Worth Breaking [00:25:29] EDGE of The Web Sponsor: Inlinks (WAIKAY) [00:30:38] Unprecedented Innovation Evaluation [00:31:52] Embracing Unconventional Marketing Opportunities Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Inlinks/WAIKAY: https://edgeofthewebradio.com/waikay Follow Our Guest Twitter: https://x.com/markwschaefer LinkedIn: https://www.linkedin.com/in/markwschaefer/ Resources: https://businessesgrow.com/ https://businessesgrow.com/audacious/
Dan Gower is a seasoned marketing professional with over a decade of experience in digital marketing, content strategy, and SEO. He has worked with a diverse range of clients, from startups to established enterprises, helping them enhance their online presence and drive growth. Dan's expertise lies in crafting compelling content and implementing data-driven strategies that resonate with target audiences. His commitment to staying abreast of industry trends ensures that his clients benefit from innovative and effective marketing solutions. Website: https://www.sketchdev.io/ LinkedIn: https://www.linkedin.com/in/gowerdan/ YouTube: https://www.youtube.com/channel/UCMJjdnXlj5eA-ZzX4hRoMmg Instagram: https://www.instagram.com/sketchdev/ Facebook: https://www.facebook.com/sketchdev Alison Ver Halen majored in English and Psychology without realizing she was getting the perfect degree for content marketing. It wasn't until a few years after she graduated, when a family friend asked her to write blog posts for his law firm, that she realized she could make money doing what she loves. Fast forward to today and Alison is still writing blog posts, as well as website landing pages and emails, but also integrates SEO and marketing strategy into the content she writes to give her clients their best chance of attracting, engaging, and converting their ideal clients. Website: https://avwritingservices.com LinkedIn: https://www.linkedin.com/in/alison-ver-halen/ YouTube: https://www.youtube.com/@alisonverhalencontentmarketer Facebook: https://www.facebook.com/alison.halen In this episode, we explore innovative approaches, SEO strategies, and AI integration tips with experts Dan and Alison. Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments
Dan Gower is a seasoned marketing professional with over a decade of experience in digital marketing, content strategy, and SEO. He has worked with a diverse range of clients, from startups to established enterprises, helping them enhance their online presence and drive growth. Dan's expertise lies in crafting compelling content and implementing data-driven strategies that resonate with target audiences. His commitment to staying abreast of industry trends ensures that his clients benefit from innovative and effective marketing solutions. Website: https://www.sketchdev.io/ LinkedIn: https://www.linkedin.com/in/gowerdan/ YouTube: https://www.youtube.com/channel/UCMJjdnXlj5eA-ZzX4hRoMmg Instagram: https://www.instagram.com/sketchdev/ Facebook: https://www.facebook.com/sketchdev Alison Ver Halen majored in English and Psychology without realizing she was getting the perfect degree for content marketing. It wasn't until a few years after she graduated, when a family friend asked her to write blog posts for his law firm, that she realized she could make money doing what she loves. Fast forward to today and Alison is still writing blog posts, as well as website landing pages and emails, but also integrates SEO and marketing strategy into the content she writes to give her clients their best chance of attracting, engaging, and converting their ideal clients. Website: https://avwritingservices.com LinkedIn: https://www.linkedin.com/in/alison-ver-halen/ YouTube: https://www.youtube.com/@alisonverhalencontentmarketer Facebook: https://www.facebook.com/alison.halen In this episode, we explore innovative approaches, SEO strategies, and AI integration tips with experts Dan and Alison. Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments
Guy's Star Wars film made with AI: https://youtu.be/A_8Md9j2uXQ?si=CZqEBp-OqqDLF4Qu
Mary Koburi is a dynamic marketing visionary and branding expert known for delivering impactful results across multiple channels. As a cross-functional leader, she excels at building and executing strategies that drive measurable success for businesses of all sizes. Mary blends creative insight with data-driven decision-making to craft campaigns that resonate and reinforce brand identity. Her passion for innovation and commitment to excellence consistently fuel strategies that boost awareness, engagement, and conversions. Website: https://birdseyesecurity.com/ LinkedIn: https://www.linkedin.com/in/marykoburi/ YouTube: https://www.youtube.com/channel/UCbsVwDxb5lJkVU41ripC3Og Instagram: https://www.instagram.com/birdseyesecuritysolutions Facebook: https://www.facebook.com/profile.php?id=100063849481497# Kim Tran is an experienced marketing and business development leader, currently heading up efforts at Gimmal, a B2B SaaS company specializing in data and information governance. With over 14 years of experience in brand strategy and growth marketing, she has worked across startups, scale-ups, and Fortune 500 companies. A former aspiring lawyer turned tech marketer, Kim brings deep expertise in highly regulated industries such as legal, digital banking, ed tech, and DNS security. She's known for building cross-functional teams and driving revenue growth through strategic market expansion, product positioning, and people-first campaigns. Website: https://gimmal.com/ LinkedIn: https://www.linkedin.com/in/kimtrandc YouTube: https://www.youtube.com/@GimmalSolutions In this episode, we discuss marketing strategies, AI impact, and future trends. Learn from industry experts Mary and Kim. Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments
Mary Koburi is a dynamic marketing visionary and branding expert known for delivering impactful results across multiple channels. As a cross-functional leader, she excels at building and executing strategies that drive measurable success for businesses of all sizes. Mary blends creative insight with data-driven decision-making to craft campaigns that resonate and reinforce brand identity. Her passion for innovation and commitment to excellence consistently fuel strategies that boost awareness, engagement, and conversions. Website: https://birdseyesecurity.com/ LinkedIn: https://www.linkedin.com/in/marykoburi/ YouTube: https://www.youtube.com/channel/UCbsVwDxb5lJkVU41ripC3Og Instagram: https://www.instagram.com/birdseyesecuritysolutions Facebook: https://www.facebook.com/profile.php?id=100063849481497# Kim Tran is an experienced marketing and business development leader, currently heading up efforts at Gimmal, a B2B SaaS company specializing in data and information governance. With over 14 years of experience in brand strategy and growth marketing, she has worked across startups, scale-ups, and Fortune 500 companies. A former aspiring lawyer turned tech marketer, Kim brings deep expertise in highly regulated industries such as legal, digital banking, ed tech, and DNS security. She's known for building cross-functional teams and driving revenue growth through strategic market expansion, product positioning, and people-first campaigns. Website: https://gimmal.com/ LinkedIn: https://www.linkedin.com/in/kimtrandc YouTube: https://www.youtube.com/@GimmalSolutions In this episode, we discuss marketing strategies, AI impact, and future trends. Learn from industry experts Mary and Kim. Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments
Our conversation explores the diverse landscape of creators on the platform, emphasizing the importance of their role in driving brand outcomes, regardless of their verticals. It highlights the agnostic approach to different creator types, focusing on efficiency and performance for brands.TakeawaysMany creators are lifestyle creators and chefs.We have many of the largest creators in the world.We are agnostic to the verticals.Creators drive outcomes for brands.We need to ensure that the creators are going to drive the most efficiency.Performance for brands is key.B2B creators are also included in our approach.Diversity in creator types enhances brand partnerships.The platform supports various creator verticals.Driving outcomes is the ultimate goal for creators.Chapters00:00Introduction to Agenteo and Arthur Leopold21:13The Evolution of Creator Marketing25:15Challenges in Creator Collaboration29:15The Role of Micro-Creators32:14Agenteo's Innovative Marketplace Solution35:24Future Trends in Creator Commerce38:25Closing Thoughts and Future Outlook
How do you build a culture-led brand that stands out in an oversaturated market? Skullcandy CEO Brian Garofalow shares how brands like Igloo and Skullcandy thrive by merging counterculture with commerce, balancing operational discipline with creativity, and leaning into brand identity to punch above their weight in crowded market categories.
If you've ever wanted to unlock the hidden marketing strategies that can transform small businesses from invisible to irresistible, then you must listen to Kenny Ridgell's game-changing insights. Discover how to find marketing 'blue ocean' opportunities where competitors aren't looking, leverage AI without losing your unique voice, and generate leads at a fraction of traditional advertising costs. Kenny reveals the exact tactics top-performing businesses use to dominate their local markets - strategies most entrepreneurs don't even know exist.Show Notes:Kenny Ridgell's journey from dental school to digital marketingThe power of Go High Level CRM for small businessesInnovative marketing strategies for local and regional marketsHow to find and exploit untapped digital marketing opportunitiesThe impact of AI on marketing and copywritingPractical advice for entrepreneurs looking to scale their business.
Aimee Savran is a cybersecurity marketer specializing in social media, content marketing, and demand generation. She is passionate about transforming ideas and products into thought leadership and educational content for target audiences, with the goal of driving the cybersecurity industry forward. Having managed B2B social media accounts for several innovative companies including Palo Alto Networks, Aimee is an accomplished marketing leader for brands big and small. When she's not creating content, she enjoys going to Disneyland with her family, watching movies, and spending time with her dog, Pancake. Website: https://www.mitiga.io/ LinkedIn: https://www.linkedin.com/in/aimeesavran/ Cameron Berry is a skilled Marketing Specialist with 3 years of experience specializing in email marketing, LinkedIn ad campaigns, and promotional marketing. Known for crafting targeted strategies that drive engagement and deliver results, Cameron combines creativity and data-driven insights to optimize marketing efforts across diverse platforms. Website: https://www.supplypike.com/ LinkedIn: www.linkedin.com/in/cameronleeberry YouTube: https://www.youtube.com/@supplypike Instagram: https://www.instagram.com/supplypike/ Facebook: https://www.facebook.com/SupplyPike/ In this episode, we join Amy and Cameron as they share insights and strategies for growth marketing and discuss the role of AI in modern marketing efforts. Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments
Aimee Savran is a cybersecurity marketer specializing in social media, content marketing, and demand generation. She is passionate about transforming ideas and products into thought leadership and educational content for target audiences, with the goal of driving the cybersecurity industry forward. Having managed B2B social media accounts for several innovative companies including Palo Alto Networks, Aimee is an accomplished marketing leader for brands big and small. When she's not creating content, she enjoys going to Disneyland with her family, watching movies, and spending time with her dog, Pancake. Website: https://www.mitiga.io/ LinkedIn: https://www.linkedin.com/in/aimeesavran/ Cameron Berry is a skilled Marketing Specialist with 3 years of experience specializing in email marketing, LinkedIn ad campaigns, and promotional marketing. Known for crafting targeted strategies that drive engagement and deliver results, Cameron combines creativity and data-driven insights to optimize marketing efforts across diverse platforms. Website: https://www.supplypike.com/ LinkedIn: www.linkedin.com/in/cameronleeberry YouTube: https://www.youtube.com/@supplypike Instagram: https://www.instagram.com/supplypike/ Facebook: https://www.facebook.com/SupplyPike/ In this episode, we join Amy and Cameron as they share insights and strategies for growth marketing and discuss the role of AI in modern marketing efforts. Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments
Does your brand marketing pass the "who cares?" test? In an age where attention is scarce and content is endless, the real challenge isn't just telling a story—it's telling one people actually care about. In this episode, Jessica Gioglio, author of The Laws of Brand Storytelling—unpacks the laws of story-first brand marketing, revealing what separates brands that blend in from those that lead.
The Future of Integrated Media – Smarter Digital Marketing for Revenue Growth"It's no longer about winning the channel; it's about winning the customer. Too often, brands optimize for individual platforms without considering the bigger picture. Today's consumers move seamlessly between channels. If we reach the right audiences with the right message and high-impact creative, we lift all ships. The brands that break down silos and adopt an integrated, customer-first approach will drive real, measurable growth." That's a quote from Sammy Rubin, VP of Integrated Media at Wpromote, and a sneak peak at today's episode. In this episode The Future of Integrated Media: Smarter Digital Marketing for Revenue Growth I sat down with Sammy Rubin, VP of Integrated Media at Wpromote, to discuss the evolving landscape of digital marketing and how business leaders can optimize their media strategies for sustainable revenue growth.With budgets tightening and expectations rising, business leaders must rethink how they allocate marketing dollars. Sammy emphasizes the need for brands to unify their internal teams, leverage data-driven decision-making, and test integrated strategies that align with evolving consumer behaviors to drive sustainable revenue growth. Be sure to stay until the end when Sammy shares what you need to start optimizing integrated media asap! Are you ready to take your marketing strategy to the next level! Let's go! Kerry Curran, RBMA (00:01.186)So, welcome, Sammy. Please introduce yourself and share your background and expertise.Sammy Rubin (00:07.025)Thank you so much for having me. I'm Sammy Rubin, VP of Integrated Media at Wpromote, a leading independent marketing agency. I do everything from consumer insights and category intelligence to media planning and buying. Everything we do is underpinned by industry-leading intelligence, and we have an amazing creative team as well. So, we really support clients in achieving their business goals through all aspects of our work.In my role as VP of Integrated Media, I oversee the teams developing integrated strategies for our clients—everything from CPG to retail to entertainment. I have the privilege of being part of these teams and helping to guide what we take to market.Just a bit more background about me: I've been on the agency side my whole career and have had the privilege of working with some amazing brands. I've partnered with disruptor brands like SoulCycle and Yasso Frozen Greek Yogurt (which is always stocked in my freezer), as well as Fortune 500 companies like Nike and WarnerMedia. I started as a paid search manager, and it's been an incredible journey evolving from a single-channel focus to an integrated media leadership role.It's been amazing to watch media evolve and see how having an integrated media lead on your business is a no-brainer. It provides a holistic view of how all marketing investments contribute to business results—which is what we're all rallying around today.Kerry Curran, RBMA (01:51.15)Thanks, Sammy. I'm so excited to have you and hear about what you're seeing, hearing, and doing these days. We're such kindred spirits—I also grew up in the performance media world. I actually started as an SEO manager because, at the time, paid search was still new. But you're right—there has been so much evolution, and the channels are constantly changing and getting smarter.To your point, you can't just have a single-channel approach or strategy anymore. I love your integrated media role. You must get to see it all. What trends are you seeing these days?Sammy Rubin (02:33.041)Yes, my focus over the past 18 months or so has really been on commerce. There are many definitions of commerce in this space right now, but what I mean is partnering with brands that have direct-to-consumer objectives—whether through e-commerce, their own brick-and-mortar stores, or wholesale retail relationships, including Amazon.When it comes to commerce, what we're finding—back to the point of integration—is that it's no longer about winning the channel; it's about winning the customer. And when I say "channel," I mean both media and sales channels. Clients have sales objectives across different retailers and distribution points, but if we do our jobs right as marketers—effectively reaching the right audiences with the right message and high-impact creative—it lifts all ships.We see this reflected in data and our own behaviors. You and I, like most consumers, search on social media, pre-validate in-store purchases on Amazon or Reddit, and then take the next step. So, it's really important for brands to take a customer-first approach—understanding where they show up and ensuring their creative is more critical than ever before.I think the latest eMarketer stats show that adults in the U.S. spend over 13 hours a day with media. That's a lot. Like, what else do we do? Sleep? I know I get eight hours of sleep every night—at least, all my trackers tell me that. But if we're spending that much time with media, exposure alone is no longer enough. We need to drive engagement.That's where creative is the new media targeting—it's the new media strategy for many environments. In Meta's algorithm, over 50% of what you pay is based on projected creative engagement and other creative-related factors. As brands, we must show up consistently across platforms because customers bounce from place to place.Kerry Curran, RBMA (04:05.422)That's a lot—all our waking hours!Sammy Rubin (04:24.349)Exactly! And advanced measurement plays a big role here. Consumers will purchase wherever it's convenient—whether that's Amazon, TikTok, or in-store. We're launching TikTok Shops for many clients, and having an integrated measurement approach helps avoid the blind spots created by siloed data.For example, we often see a CTV campaign or a social program funded by a DTC marketing team drive sales at Walmart or Amazon stores. That's because, to the customer, those distinctions are irrelevant—unless there's a specific offer tied to the channel.We build high-velocity media mix models for our clients through our proprietary tech platform, Polaris. This platform integrates foundational reporting, media mix modeling, and incrementality test design, helping us showcase the impact of different media activities on various business outcomes.Kerry Curran, RBMA (06:25.41)Yes, I love that. The holistic experience is key. Customers don't care if an ad is on Meta or Google, and they likely won't even remember where they first saw it.I was just recording another episode on media mix modeling and attribution. The point made there was that we're going back to measuring impressions and the importance of creative—because it provokes an emotional response and drives action. But we can't control what action they take. We just have to ensure our brands are out there, engaging, and driving conversions.Sammy Rubin (07:13.437)Exactly! It's about reframing high-intent actions. Are we seeing an increase in Instagram profile views? Organic social video views? These are proxies for site traffic. For many audiences, especially Gen Z, social media is the new website.Kerry Curran, RBMA (07:41.198)Right.Sammy Rubin (07:43.121)And that perspective needs to be incorporated into measurement strategies.Kerry Curran, RBMA (07:49.486)That's such a great point. You also mentioned retail media—when you and I started, it wasn't a thing. Now, it dominates strategy and investment dollars. How are you incorporating that shift into your clients' strategies?Sammy Rubin (08:15.781)Retail media investment growth is astronomical. Retailers have turned into media conglomerates, and they want a bigger share of total marketing budgets—not just retail budgets. They now offer influencer marketing, off-site paid search via Google and TikTok, first-party retail data, and closed-loop measurement.Retail media is just media. We know that brands have historically driven sales across all retail doors through broad awareness campaigns. That still holds true today. Clients now ask us whether they should invest directly with retailers or take a broader media mix approach.We recently ran a matched-market test for a client, exposing certain markets to media activations while holding others out. We drove measurable 10-20% sales lift in those markets without retail media—proving that broader media strategies can also drive retail results.Kerry Curran, RBMA (10:45.016)Wow. Yeah.Sammy Rubin (11:00.923)We're constantly testing to see what works for our clients. What works for one brand might not work for another. But with everything being retail media, the role of an integrated media strategist is to figure out the right places and spaces to activate and how to hold those dollars accountable for achieving objectives.Kerry Curran, RBMA (11:21.432)I love that example and the market testing approach because brands' budgets are getting smaller, yet we're all expected to do more with less. It's about driving effectiveness and efficiency and figuring out how to do it. To your point, if you don't have the budget, you can't just dump everything into the retailer—you have to get smarter and more strategic.So much of this revolves around consumer behavior and what they're going to do. I know this shift—thinking more about consumer behavior versus channel targeting—is a big one for clients. How are you educating them and pushing for that integration?Sammy Rubin (12:11.567)Yes, it really depends on the brand. The internal organizational structure can vary drastically, even among brands within the same vertical or of the same size.For example, we have CPG brands that have both a D2C marketing lead and a retail marketing lead. Others have a D2C marketing lead, a retail e-commerce lead, and a shopper lead.Or, we might have a brand with a brand marketing lead, a performance and growth marketing lead, and a retail lead. There's no standardization in terms of which teams drive which commerce objectives.But in every case, what's required is an integrated media mix to drive those different commerce objectives—whether direct-to-consumer, e-commerce, in-store, or retail. All of these teams start circling around the same media platforms and creative messaging but in service of different financial goals tied to different commerce channels.When that happens, resources are duplicated, and creative production multiplies.Kerry Curran, RBMA (13:31.138)Yes, they start competing with each other.Sammy Rubin (13:36.101)Exactly. And I don't know what the incentive structure looks like behind the scenes, but it likely plays a role in who wants control over what.The bigger issue is the blind spots in measurement when there's no unification or transparency across data, activation schedules, or even simple things like campaign calendars.For instance, if the DTC team is running a massive CTV activation but the team managing Amazon retail media or brand search isn't aware, they might not adjust their investments to capture that demand.Having remarketing audiences set up properly and ensuring synergy between teams is crucial for marketing efficiency. And that requires unification.I won't sugarcoat it—it's challenging work. Many brands have legacy structures and long-established ways of working. But the data doesn't lie.At the end of the day, all these different marketing stakeholders are laddering up to a single point of accountability—the CMO, the VP of Marketing, or another senior leader.The CFO obviously cares too, right? They want to maximize the return on marketing investments and find efficiencies.So, we're building operating models to unify teams internally, especially across planning. What are the different goals, product priorities, budgets, and audiences? These will often be different for each team, but by coming together in an integrated planning session, we can align efforts.That way, teams can draft off each other's impact, shift certain responsibilities where needed, and ensure media dollars are deployed strategically. From a measurement perspective, we then report on both individual and collective goals.We also do more integrated reporting and measurement. What's the halo effect of different media tactics on different commerce channels?For example, we've seen cases where a retail client scaled back social media, and the Amazon team later reported a bad sales week. When teams don't communicate, they don't realize the relationship between social media in the market and performance across different distribution channels.Using data as a unifying factor is so important. It sounds obvious, but truly building that data foundation is critical.Kerry Curran, RBMA (16:36.076)Yes, I've seen exactly what you're talking about—when internal teams don't share their strategies, they either compete or lack alignment.Your consultative approach—bringing an organizational and data framework to clients—must be invaluable for improving efficiency and effectiveness. I love that your clients are listening and working with you to optimize.You also have a solution to unify this data. Can you share more about your data platform?Sammy Rubin (17:38.973)Yes, at Wpromote, our proprietary tech platform is called Polaris. It serves as the foundation for all our standard media reporting.We have over 100 API connections with various media and data sources. We use this to build an integrated data taxonomy—not the most exciting topic, but extremely important—so we can see all our data in one place.On top of that, we can layer in advanced analyses, including media mix modeling, incrementality test design, and scenario planning. For example, if we launch a new media channel, scale back an existing one, or receive additional budget, how can we best optimize our investments?Sammy Rubin (18:38.141)Once we have that data foundation, we can integrate additional factors like pricing data and promotional data to enhance modeling. This allows us to distinguish the impact of media versus price or distribution as key levers in achieving business goals.It's all about moving from crawl to walk to run, but it's entirely attainable with the right data infrastructure.When I joined Wpromote in 2020, one of my first priorities was building our media strategy department to help clients achieve holistic business results.It's one thing to have integrated measurement and insight presentations, but actually moving dollars and stewarding budgets across the entire media mix is critical.Our media strategists lead this effort, ensuring innovation while leveraging the right mix of people, technology, and processes to drive success.That's how we help our clients.Kerry Curran, RBMA (20:02.734)It's so valuable. As you were talking, I kept thinking about how not only the media channels have evolved but also how data has evolved.Marketers are getting smarter, brands are targeting audiences more effectively, and investments are working harder.This has been so helpful—thank you for sharing your expertise.For listeners who want to get started, what's the first step you'd recommend for brands looking to optimize and integrate their media strategies?Sammy Rubin (20:42.545)Step one: Have a conversation with all your internal counterparts who oversee different marketing investments and priorities.Get a full picture of all media currently in-market—or planned—to identify synergies.See where you might unlock value by integrating investments across teams. Often, the same media partner is being leveraged by multiple teams, but they're working in silos.Then, start building integrated media reporting.You don't need API connections or advanced modeling on day one. Just align on KPIs, how teams measure success, and how media investments are being attributed.Once you identify trends—like, "Hey, two weeks ago, this team ran a large CTV activation, and we saw a lift"—you can start applying causal impact modeling to confirm relationships.Kerry Curran, RBMA (22:30.85)I love that. Sammy, thank you so much. This has been so valuable.How can people find you?Sammy Rubin (22:47.355)Find me on LinkedIn—Sammy Frankel Rubin—or through Wpromote. If anything we discussed today sounds interesting, feel free to reach out.Kerry Curran, RBMA (22:59.918)Excellent! Thank you so much, Sammy. Looking forward to speaking again soon!Sammy Rubin (23:05.51)You too—thanks so much!
When the world's moving at warp speed, how do you stay relevant—especially with an audience that hates being marketed to? Just ask Adam Walden, VP of Brand & Corporate Marketing at GitHub. As AI rewrites the rules of software development, Walden shares how his team earns trust from skeptical developers by embedding marketing within product teams, embracing a “Possibility Mindset,” and crafting platform-native content that fits closed ecosystems. He also dives into how AI is reshaping both the developer experience and marketing execution—with AI agents poised to transform how teams build and run campaigns.
We're excited to sit down with Gastón Tourn, the Chief Growth Officer of Oddbox, a subscription service rescuing produce that would otherwise go to waste. In this conversation, Gastón dives into the importance of genuine storytelling, the fascinating psychology behind “Veg Haters,” and why focusing on customer insight (rather than competitors) unlocks true growth potential.One of the key takeaways from this episode is Gastón's belief that marketers should read fiction writers—like Hemingway—to understand storytelling frameworks that connect on a deeper human level. Another recurring theme is his approach to balancing long-term brand-building with short-term performance—a common challenge for any marketer who needs to do “more with less.” If you've ever wondered how to turn customer complaints into an engaging campaign, or if you simply love the idea of “ugly” fruits and veggies saving the world, then this episode is for you!Watch the video version of this podcast on Youtube ▶️: https://youtu.be/DWQzGdyFj-U
Carla Hartman is a marketing and sales leader with a track record of success in starting and building the marketing function in mid-sized technology organizations and providing the consultation and guidance needed to enable local solopreneurs and small businesses to increase revenue. She has helped grow companies from $4M to $20M in ARR in durations of 18-24 months. From being the single ‘jack-of-all-trades' marketing and sales profession to growing and leading teams of up to 9 people. Her skill set includes leading high-results & data-driven teams, implementing lead generation and demand generation programs that increase target pipeline, and providing strategic marketing plans to exceed revenue goals. Website: https://www.resolvetech.com/ LinkedIn: https://www.linkedin.com/in/carlamhartman/ YouTube: https://www.youtube.com/@ResolveTechSolutions Instagram: https://www.instagram.com/resolvetechsolutionsrts/ Facebook: https://www.facebook.com/ResolveTechSolutionsRTS Sharon Argov is the CMO of AI21. Argov has vast experience in building B2B marketing teams. Before joining AI21, she served as CMO of cybersecurity unicorn CYE, as VP of Growth at Hibob, Director of Marketing at 888 Holdings, and founded her own marketing boutique agency and is an expert in hyper growth VC backed companies. She is responsible for directing AI21's brand and marketing functions, focusing on data-driven decision-making to grow the company's presence among the developer community and the enterprise market. Website: https://www.ai21.com/ LinkedIn: https://www.linkedin.com/in/sharonargov/ In this episode, we explore innovative marketing strategies and learn more about AI's role in marketing. Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments
Carla Hartman is a marketing and sales leader with a track record of success in starting and building the marketing function in mid-sized technology organizations and providing the consultation and guidance needed to enable local solopreneurs and small businesses to increase revenue. She has helped grow companies from $4M to $20M in ARR in durations of 18-24 months. From being the single ‘jack-of-all-trades' marketing and sales profession to growing and leading teams of up to 9 people. Her skill set includes leading high-results & data-driven teams, implementing lead generation and demand generation programs that increase target pipeline, and providing strategic marketing plans to exceed revenue goals. Website: https://www.resolvetech.com/ LinkedIn: https://www.linkedin.com/in/carlamhartman/ YouTube: https://www.youtube.com/@ResolveTechSolutions Instagram: https://www.instagram.com/resolvetechsolutionsrts/ Facebook: https://www.facebook.com/ResolveTechSolutionsRTS Sharon Argov is the CMO of AI21. Argov has vast experience in building B2B marketing teams. Before joining AI21, she served as CMO of cybersecurity unicorn CYE, as VP of Growth at Hibob, Director of Marketing at 888 Holdings, and founded her own marketing boutique agency and is an expert in hyper growth VC backed companies. She is responsible for directing AI21's brand and marketing functions, focusing on data-driven decision-making to grow the company's presence among the developer community and the enterprise market. Website: https://www.ai21.com/ LinkedIn: https://www.linkedin.com/in/sharonargov/ In this episode, we explore innovative marketing strategies and learn more about AI's role in marketing. Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments
In this episode, we dive into the dynamic world of marketing, personal branding, and innovation with a guest who has worked across 119 industries. From his early days in the entertainment industry interviewing Hollywood's biggest names to building and selling a marketing firm, he shares insights on what it takes to stand out in an increasingly competitive world. He discusses the power of asking better questions, adapting strategies across industries, and why differentiation isn't just about being different—it's about being better in the eyes of the market. We also explore the growing importance of personal branding, the psychology behind innovation, and how businesses can create lasting impact by embracing calculated risks. Whether you're an entrepreneur, a law firm owner, or simply someone looking to sharpen your marketing skills, this conversation is packed with valuable takeaways on execution, creativity, and the mindset needed to thrive in an evolving landscape. Takeaways: Effective marketing and business strategies can often be adapted from one industry to another, creating new opportunities for innovation.Consistently questioning existing processes and exploring different approaches from other industries can lead to valuable insights and improvements.Standing out isn't just about being different; it's about emphasizing what truly matters to potential clients or customers.People connect with and follow individuals more than businesses, making a strong personal brand a key asset in today's market.The biggest barrier to creativity is often ego protection rather than actual financial or career risks, so embracing potential setbacks can lead to bigger wins.Just like personal habits, marketing efforts must be repeated consistently over time to see sustained results and long-term brand recognition.Many businesses fail not due to a lack of great ideas, but because they struggle with execution and persistence in bringing those ideas to life.
Next in Media spoke with Jeff Matisoff, Partner at Jellyfish, about how his company is trying to embrace AI-driven media buying, without giving up on branding or control. Jeff also discussed the current MMM renaissance and what's holding back some marketers from pushing out Gen AI creative faster.
For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne interviews Jillian Ruiz, Head of Global Marketing and Events at Behavox. With nearly fifteen years of experience in strategic management and marketing of experiential events, Jillian shares insights on scaling event marketing in a high-growth SaaS environment, integrating product-led growth strategies, and developing effective content strategies that drive engagement.
Brian Finnerty is a senior marketing executive with extensive experience leading high-performance teams and driving global customer acquisition from mid-market to Fortune 500 companies. He specializes in brand strategy, demand generation, and sales-aligned marketing, leveraging deep customer insights to accelerate pipeline growth. A seasoned thought leader, Brian has served on the Customer Advisory Board for 6sense and as a strategic advisor to Sendoso, bringing expertise in account-based marketing, content strategy, and SaaS platform evangelism. Website: https://www.d2l.com/ LinkedIn: https://www.linkedin.com/in/brianfinnerty/ Amit Bivas is a seasoned executive with a proven track record of strategically planning, developing, and executing marketing initiatives from the ground up. His success is driven by a unique blend of leadership skills, expertise in data analytics and statistics, business acumen, creativity, and meticulous attention to detail. In essence, Amit is a rare executive who seamlessly integrates the art and science of marketing. Website: https://www.bl-il.com/ LinkedIn: https://www.linkedin.com/in/amitbivas/ In this episode, we chat with Brian and Amit about their roles and insights in marketing and business development. Join us as we dive into strategies and innovations! Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments
Brian Finnerty is a senior marketing executive with extensive experience leading high-performance teams and driving global customer acquisition from mid-market to Fortune 500 companies. He specializes in brand strategy, demand generation, and sales-aligned marketing, leveraging deep customer insights to accelerate pipeline growth. A seasoned thought leader, Brian has served on the Customer Advisory Board for 6sense and as a strategic advisor to Sendoso, bringing expertise in account-based marketing, content strategy, and SaaS platform evangelism. Website: https://www.d2l.com/ LinkedIn: https://www.linkedin.com/in/brianfinnerty/ Amit Bivas is a seasoned executive with a proven track record of strategically planning, developing, and executing marketing initiatives from the ground up. His success is driven by a unique blend of leadership skills, expertise in data analytics and statistics, business acumen, creativity, and meticulous attention to detail. In essence, Amit is a rare executive who seamlessly integrates the art and science of marketing. Website: https://www.bl-il.com/ LinkedIn: https://www.linkedin.com/in/amitbivas/ In this episode, we chat with Brian and Amit about their roles and insights in marketing and business development. Join us as we dive into strategies and innovations! Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments
In this episode of the TechBurst Talks podcast, I chat with my old friend Jon Buckthorp, the commercial director of Differentiated and founder of Jon B Studios. We discuss Jon's extensive career in technology and marketing, which began at Vodafone and evolved into a diverse portfolio that includes a marketing agency, a content studio, and a role as a board advisor for the Women's Sports Alliance. Jon shares insights on the importance of combining creativity with business-to-business marketing, overcoming challenges in building a personal brand, and the significance of maintaining authenticity. We also delve into the potential and pitfalls of B2B marketing in the tech sector, and Jon's aspirations for the future. The conversation touches on personal reflections, career choices, and the drivers of happiness and success in the professional landscape. And, of course, the Lincoln City Football Club. 01:15 Welcome to TechBurst Talks with Jon Buckthorp 02:05 Jon's Journey in Tech and Marketing 04:00 The Birth of a Portfolio Career 05:10 Inside Differentiated: Creativity in B2B Marketing 06:36 Jon B Studios: Influencer Marketing Redefined 08:15 Challenges and Triumphs of Personal Branding 17:40 The Women's Sports Alliance: Promoting Women in Sports 19:45 Future Goals and Aspirations 21:30 B2B Tech Marketing: The Good, The Bad, and The Creative 22:50 Deliberate Marketing Strategies 23:33 B2B Marketing Success Stories 26:35 Challenges in 5G Marketing 28:20 Innovative Marketing Approaches 33:25 Personal Reflections and Career Advice 36:05 Fun and Personal Questions 41:40 Closing Remarks Find out more: Differentiated Web Site Linkedin Women's Sports Alliance Web Site Linkedin Follow Jon on LinkedIn X BlueSky Download Differentiated's “Art and Science Research Report” here
00:00 Introduction to Sarah Reynolds05:32 Lessons from Early Career Challenges12:10 Understanding and Addressing Unconscious Biases20:45 Building Inclusive Teams at HiBob27:26 Differentiating in a Competitive Market32:41 Navigating Change and Innovation40:47 Challenges in a Saturated Market48:22 Defining Success Authentically
My guest today is David Edelman. David's the former CMO of Aetna, and he's currently a senior lecturer in marketing at Harvard Business School. I've known David well over 10 years and we had an absolutely fascinating conversation focussing initially on AI and and the customer experience.One of David's recent HBR articles was "Customer Experience in the Age of AI" which are two topics that are very near and dear, at least they should be, for every marketer of the world. I hope you enjoy my conversation.
AI is a game-changing power tool for marketers, as transformative in business today as the web was decades ago. Is your marketing organization ready? Jeff Fleischman, Chief Marketing Officer at Altimetrik, shares how AI is unlocking a new era of strategic marketing leadership and uncovering opportunities no human could see. Drawing on his experience leading major digital transformations, Jeff shares lessons on strategic planning, building marketing credibility, measuring ROI, and fostering team growth.
Join us as Jake and Gino, alongside the trailblazing Vanessa Alfaro, delve into a fascinating blend of real estate, artificial intelligence, and entrepreneurial insights. From managing $50M+ in assets at Venus Capital to founding LunaX AI, Vanessa shares how she uses tech-driven solutions to revolutionize multifamily syndication.Key Highlights- The power of mentorship and the first 104-unit deal- Leveraging AI in real estate for asset management, marketing, and capital raising- Balancing entrepreneurship and family life with 6+ businesses and 5 kids!- Tips for navigating multifamily challenges and emerging stronger post-market cycles- The future of AI and how it impacts industries, humanity, and YOUWhether you're intrigued by AI's applications, building wealth through real estate, or want practical advice for multifamily investing, this episode has it all!Vanessa's Book Recommendations:The End of Alzheimer's by Dale BredesenBuy Back Your Time by Dan MartellThe Parenting Map by Dr. ShefaliConnect with Vanessa:Website: venuspartners.com Don't forget to LIKE, SUBSCRIBE, and hit the BELL for more multifamily investing insights! Chapters:00:10 - Introduction 03:53 - Why Vanessa Chose Multifamily Real Estate 09:30 - Mentorship's Role in Vanessa's First Multifamily Deal 19:46 - AI in Real Estate: Key Applications & Innovations 25:45 - Practical AI Applications in Multifamily Investing 38:03 - Multifamily Challenges: Why “Buy Right” Matters More Than Ever 45:45 - Vanessa's Book Recommendations 53:46 - Gino Wraps it Up We're here to help create multifamily entrepreneurs... Here's how: Brand New? Start Here: https://jakeandgino.mykajabi.com/free-wheelbarrowprofits Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors)
In this episode, Raj Venkatesan, a leading expert in marketing analytics and AI and the Roland Trzcinski Professor at the Darden School of Business at the University of Virginia, delves into the intersection of AI and marketing. Raj shares his insights on blending AI with traditional marketing values, focusing on personalization, customer trust, and the ethical implications of using AI in branding. He provides actionable strategies for marketers to stay agile, build trustworthy AI models, and effectively integrate technology without compromising the human element.
This week our host Brandi Starr is joined by Lindsay Tjepkema, Founder of Human Brands Win. Meet Lindsay Tjepkema, a visionary leader reshaping the landscape of human-centric branding and marketing. As the former CEO of Casted, she spearheaded the integration of podcasting and video into effective marketing strategies. Now, through Human Brands Win, she is on a mission to empower brands to prioritize genuine human connections. In this episode of Revenue Rehab, Brandi and Lindsay dive into the transformative power of human-centric marketing. They explore the benefits of shifting away from fear and scarcity mindsets, and delve into practical frameworks like "BRAVE" to enhance daily decision-making. They also discuss the long-term impact of authentic brand building and the critical role of storytelling in developing meaningful customer relationships. Join us to uncover strategies that not only drive revenue but create lasting legacies. Bullet Points of Key Topics + Chapter Markers: Topic #1 Framework and Decision-Making in Marketing [05:12] “Using a specific framework for daily decisions can transform your marketing efforts,” Tjepkema asserts. “It shifts the focus to fostering human connections rather than operating from fear and scarcity. Whether you're posting on social media or writing emails, this approach ensures that human connection remains at the core.” Topic #2 Human Brand as a Differentiator [18:47] “Human connection may not be explicitly listed in RFQs, but it's a critical factor in decision-making through storytelling and empathy,” Tjepkema explains. “Brands that understand and resonate with their customers' stories stand out,” she notes. Brandi Starr agrees, emphasizing that “having an internal favorite or personal connection to a brand significantly influences decision-making.” Topic #3 Impact of Fear and Scarcity on Creativity [27:39] “The prevalent mindset of fear and scarcity is stifling creativity in business and marketing,” Tjepkema warns. “Over-reliance on data and the pressure for short-term ROI-driven decisions hinder relationship-building and long-term strategy.” Brandi Starr recalls, “Earlier in my career, less fear around taking risks allowed for more innovative marketing, similar to how excessive focus on health metrics can negatively impact well-being.” Buzzword Banishment Lindsay's 'One Thing' is to create space for creativity within your team. “As leaders, it's crucial to hold space for creativity in your daily operations. Encourage your team to explore, express, and experiment without the constraints of immediate ROI concerns. Think about ways to foster an environment where innovation isn't stifled by fear and scarcity but nurtured through human connection and trust. This space for creativity is where genuine human brands are born, evolving into relationships that last.” So, What's the One Thing You Can Do Today? Liz's ‘One Thing' is to delve into your metrics to uncover the priorities for your marketing strategy. "Look at your metrics. Those are probably the truest measure of how you're performing. And I would look at things not, I mean revenue growth. That's all important. Those are the obvious ones. But I would take a look at some more granular ones. Trends such as your sales cycle, has it been lengthening or shrinking your win rate? What are the trends going on there? Your win loss intel? Why are you winning? Why are you losing? So I would look at some of those more granular metrics to tell you just how or to signal to you how prioritized should a reworking of your marketing strategy be and whether you need to invest in research now or six months from now or a year from now. I think the metrics are going to give you the answer." B.R.A.V.E. Scorecard: https://lindsaytjepkema.com/scorecard Links: Get in touch on: LinkedIn: https://www.linkedin.com/in/lindsaytjepkema/ Website: https://lindsaytjepkema.com/ Instagram: https://www.instagram.com/human_brands_win/ Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
"We must never let predefined assumptions drive us forward; challenge is the key to our continuous growth." - Yaron Bartal Yaron Bartal's passion for marketing sparked 15 years ago when he was researching a McDonald's case study. In 2010, he joined Matomy, and four years later, he co-founded his own company with two close friends. After that, he became part of Apester, where he led the entire business and media operations. Most recently, Yaron joined SciPlay, a major player in social gaming, as VP of Growth, overseeing their global marketing efforts, including organic and paid user acquisition, marketing technology, creative, and innovation strategies. In this interview we chat about innovative marketing strategies, growth strategies, and the impact of being in Tel Aviv's tech hub. Website: https://www.sciplay.com/ LinkedIn: https://www.linkedin.com/in/yaron-bartal-49291926/?originalSubdomain=il YouTube: https://www.youtube.com/@sciplay8892 Instagram: https://www.instagram.com/sciplay_games/
"We must never let predefined assumptions drive us forward; challenge is the key to our continuous growth." - Yaron Bartal Yaron Bartal's passion for marketing sparked 15 years ago when he was researching a McDonald's case study. In 2010, he joined Matomy, and four years later, he co-founded his own company with two close friends. After that, he became part of Apester, where he led the entire business and media operations. Most recently, Yaron joined SciPlay, a major player in social gaming, as VP of Growth, overseeing their global marketing efforts, including organic and paid user acquisition, marketing technology, creative, and innovation strategies. In this interview we chat about innovative marketing strategies, growth strategies, and the impact of being in Tel Aviv's tech hub. Website: https://www.sciplay.com/ LinkedIn: https://www.linkedin.com/in/yaron-bartal-49291926/?originalSubdomain=il YouTube: https://www.youtube.com/@sciplay8892 Instagram: https://www.instagram.com/sciplay_games/
In this episode of Remarkable People, join host Guy Kawasaki for an illuminating conversation with Seth Godin, marketing visionary and bestselling author. Together, they explore the art of strategic thinking and how it applies to business, creativity, and personal growth. Godin shares insights from his latest book, "This Is Strategy: Make Better Plans," challenging conventional wisdom and offering fresh perspectives on decision-making. Discover how to identify your "smallest viable audience," navigate rapid change, and create meaningful impact in an increasingly complex world. Whether you're an entrepreneur, marketer, or simply someone looking to make better choices, this episode promises to reshape your approach to strategy and innovation.---Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
This week our host Brandi Starr is joined by MJ Smith, CMO of Colab. Meet MJ Smith, a dynamic leader with a robust background in the industrial and software sectors. From her key roles at Refine Labs and FTSE 100 Halma to leading marketing at Colab, MJ brings a wealth of experience and strategic insights. In this episode of Revenue Rehab, Brandi and MJ dive into the pivotal role of marketing leadership in owning the entire pipeline number, a function traditionally dominated by sales. They explore how marketers can effectively manage and optimize pipeline generation, focusing on executing known strategies with excellence and maintaining innovation. Join Brandi and MJ as they unravel actionable strategies, emphasizing quality over quantity, to drive exceptional results and foster a culture of internal competition and creativity. Bullet Points of Key Topics + Chapter Markers: Topic #1 Owning the Entire Pipeline Number as a CMO [08:45] MJ Smith discusses the benefits of marketing leadership taking ownership of sales development to streamline processes and avoid inter-department conflicts. "When marketing owns the entire pipeline, you treat SDRs as a channel to distribute your messaging, ensuring resources are invested more efficiently," MJ shares. "It prevents a lot of the 'sales vs. marketing' battles over who's responsible for revenue." Topic #2 The Importance of Personalization in BDR Outreach [16:22] MJ emphasizes the necessity of personalized interactions over mass-produced messages for Business Development Representatives (BDRs). "It's about crafting meaningful connections rather than pushing out scripted automation. Personalized touchpoints can significantly enhance the effectiveness of your outreach," she asserts, highlighting how tailored communication can drive better results. Topic #3 Mastering One Channel Before Moving to Another [29:54] In discussing growth strategies, MJ advises focusing on perfecting one marketing channel at a time. "Conferences, despite their high costs, were part of our initial strategy because they allowed for rich, face-to-face interactions that translated into valuable leads," she explains. "Our idea was to execute top-tier strategies rather than chasing every new trend. It's about quality over quantity, making each channel work exceptionally well before expanding further. So, What's the One Thing You Can Do Today? MJ's ‘One Thing' is to launch a use case campaign to drive targeted growth. "Start by collecting customer interaction data, such as calls, to identify recurring needs and frustrations. Analyze this data to uncover patterns and insights, and then use these findings to create specific marketing assets like ads or landing pages. This targeted approach allows you to demonstrate your capability in addressing both strategic messaging and tactical execution. By focusing on this task, you can achieve meaningful results within a two to three-week cycle.” Buzzword Banishment: Buzzword Banishment: MJ's Buzzword to Banish is "headcount." MJ dislikes this term because she believes it dehumanizes roles that are filled by real people. She emphasizes that referring to team members merely as numbers undermines their value and contributions, reducing them to mere headcounts rather than recognizing them as individuals with unique skills and importance. Links: Get in touch on: LinkedIn Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
Get ready to dive deep into the world of strategic marketing with Lizy Freudmann, the brilliant mind behind One More Thing—a trailblazing marketing firm and the first Certified B Corp in Louisiana! Lizy's expertise is unparalleled, from masterminding campaigns for global giants like Honda and Nike to empowering local startups.In this episode, Lizy takes us on a thrilling journey through her dynamic career, sharing insights from her work with top 40 musicians and financial service institutions. With degrees from Brown and Tulane Universities, Lizy's approach melds storytelling with behavioral economics to create strategies that truly connect and captivate.Tune in as we explore:Lessons from Dragons and Future Worlds: Explore how surrounding yourself with more skilled, diverse, and interesting individuals can complement your talents and expertise. Lizy emphasizes that, even when it's challenging, the right companions can offer unexpected skills and insights, much like the themes found in fantasy literature.The Impact of B Corps: Explore the significance of being a Certified B Corp and how it reflects a commitment to high social and environmental performance standards.Behavioral Economics: How understanding human behavior can enhance relationships and drive success.Crafting Authentic Connections: Find out why building genuine connections through your brand's story is essential for creating lasting customer loyalty and engagement.Join us for an inspiring conversation with one of marketing's most forward-thinking strategists. Don't miss this chance to learn from the best and elevate your own marketing game!Free Gift (Storytelling best practices 1 sheet):https://www.onemorethingllc.com/Connect and Learn More with Lizy: Website: https://www.onemorethingllc.com/LinkedIn: https://www.linkedin.com/in/lfreudmann/Connect and Learn More with Sarah: The SandBoxx offers Nonprofit business consulting and coaching for leaders. (sarahboxx.com)#MarketingStrategy #BrandBuilding #BehavioralEconomics #NLNL Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.
Robert Rose, founder and Chief Strategy Officer of The Content Advisory and author, joins AMA's Bennie F. Johnson to talk about being a marketing fanboy, the evolution of content marketing, and why we need to focus on delivering value.
Episode 225 FACULTY: Terrell Turner, CPA CLASS: #SocialStudies In this Social Studies episode of Accounting High, Scotty and Terrell Turner discuss the evolution of marketing in the age of AI and how firms can adapt to the changes brought by large language models like ChatGPT. Learn strategies to ensure your brand shows up in AI-driven searches. Terrell shares his practical experiences, including integrating high-value content, leveraging different social media platforms, and personalizing marketing approaches.
Andrew Davies is the CMO of Paddle, a payments infrastructure platform for high-growth SaaS companies serving over 3000 customers. He has more than 20 years of experience in start-ups ranging from leading global demand, advisory and consultancy, and even teaching. --- Support this podcast: https://podcasters.spotify.com/pod/show/uncharted1/support
Callum Armstrong is a marketing coach and social entrepreneur with a track record for innovative thinking, turning ideas into reality, and generating results. In his core business, Paste & Publish, he helps B2B service providers turn their websites into 24/7 customer-getting machines by providing marketing training and consulting. He loves to spend his free time helping the environment (including in a charity he's building), baking artisan bread, and exploring nature. Connect with Callum here: www.linkedin.com/in/callum-armstrong www.pasteandpublish.com Don't forget to take our FREE Business Assessment here: https://www.thetimetogrow.com/business-assessment-2024
In this episode of BRAVE COMMERCE, hosts Rachel Tipograph and Sarah Hofstetter are joined by Colgate Palmolive's Diana Haussling, Senior Vice President and GM of Consumer Experience and Growth, CMO and Amy Benford, VP GM of Integrated Marketing. Together, they delve into the transformative experiences and invaluable insights gained at the Cannes Lions International Festival of Creativity. The discussion navigates through the unique value Cannes provides, from serendipitous encounters leading to innovative partnerships to the pivotal role of retail media in contemporary marketing strategies. Diana and Amy emphasize how Cannes acts as a melting pot for creativity, data, and innovative collaborations, fostering an environment where groundbreaking ideas can flourish. They share anecdotes illustrating the serendipity of networking opportunities at Cannes, such as an impromptu meeting with Jay Shetty that blossomed into a fruitful partnership for Colgate Total. The conversation also highlights the importance of shifting from transactional interactions to visionary dialogues, allowing for the exploration of the art of the possible in brand marketing. Furthermore, the episode underscores the growing significance of retail media and its evolving role in the marketing ecosystem. Diana and Amy discuss the intersection of media, tech, and brand partnerships, shedding light on how retail media is no longer confined to the lower funnel but is now integral to creating a holistic storytelling experience. They also touch on the responsibility of marketers in the age of AI, emphasizing the need for ethical considerations and responsible innovation as the industry navigates this rapidly advancing landscape.Key Takeaways:The Value of Serendipitous Networking: Cannes Lions provides a unique environment where unplanned interactions, such as the encounter with Jay Shetty, can lead to innovative and impactful brand partnerships. Retail Media's Evolving Role: Retail media is transforming from a lower-funnel tactic to a crucial component of holistic marketing strategies, enabling brands to create comprehensive storytelling experiences.Responsible AI in Marketing: As AI becomes increasingly prevalent, marketers must prioritize ethical considerations and responsible innovation to shape the future of the industry positively. Hosted on Acast. See acast.com/privacy for more information.
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