Level Up UA

Adam & Piyush are joined by David Philippson and Tim Koschella again for part two of their mission to round up the year, Industry acquisitions and what it all means, Meta (Facebook), and making some interesting predictions for 2022.

Adam & Piyush are joined by David Philippson and Tim Koschella on a mission to round up the year, discussing Apple, Industry acquisitions, Meta, Crypto gaming and much much more.

Adam & Piyush are joined by Tom Hammond (Co-founder & CEO of UserWise) as they deep dive into the connection between CRM and UA in gaming. What does good CRM look like in a gaming context and how does it affect UA? Is poor UA performance a factor of UA or monetisation design, or both?! Tune in to find out.

Join your hosts, Adam and Piyush, with very special guest Tony Vitillo (VR Developer / Blogger) as they take an in depth look at the world of Virtual Reality. Should you be moving to VR? Have a listen and then make your mind up. Guest: Antony VitilloHosts: Adam Smart and Piyush Mishra

Join your hosts, Adam and Piyush, with very special guest Michael Hudson CEO & Co-Founder GameBake, while they discuss the benefits of looking outside traditional app store channels to expand a game's reach. Is there more to growth than just the Apple App Store and Google Play?

Join your hosts, Adam and Piyush, with very special guest Saikala Sultanova, Senior Director of UA & Growth at Product Madness, as they dive into life as a UA Director at a leading gaming company. From building the right team structure to focussing on what's important. 

Join your hosts, Adam and Piyush, with very special guest Michail Katkoff - CEO of Savage Game Studios I Founder of Deconstructor of Fun as they delve into a CEO's world, How/If game design takes UA's needs into account and how that is managed. How marketing and product are integrated and really the finer points of what a CEO is interested in/worried about when it comes to UA.

Join your hosts, Adam and Piyush, with very special guests David Phillpson, Founder & CEO, DataSeat, and Tim Koschella, Founder & CEO, Kayzen as they deep dive IOS15 the good the bad and the ugly. 

Join your hosts, Adam and Piyush, with very special guest John Wright, Head Of Operations at Luna Labs (an ironSource Company), as they discuss the importance of creative in a world full of automation and algorithms. They take a look at everything from the basics, to playable ads, to a whole new world of analytics that is now spawning from them as a result.

Join your hosts, Adam and Piyush, with very special guests, Alexandre Noirot-Cosson (Head or Marketing - Live Games, SocialPoint), and Norberto Degara (Head of Marketing Analytics, SocialPoint) as they deep dive into the latest on media buying, automation, and the state of the demand side adtech ecosystem in 2021.

Join your hosts, Adam and Piyush, with very special guests Inna Ushakova (Co-Founder and CEO of Sclarr) and Richard Palmer (Principal Software Engineer at King), as they unpack the latest in mobile ad fraud. Okay, okay, it's the elephant in the room that no one really wants to admit is happening, but with over $3bn estimated to be exposed to the bots, the techno scammers, and the ad fraudsters in 2020, it's a very real issue. Find out what ad fraud actually looks like, how it has evolved in recent years, how SKAdNetwork is affected, and how the industry tackles this huge issue.

The one where they talk about... guess what... SKAN; Past, Present and Future. Where else to start Level UP UA than focusing on the industry-defining topic of SKAd Network with two incredible industry veterans, David and Tim. Join us as we kick off our new podcast by taking a deep dive on SKAN, looking at the different approaches that people are taking to measuring user value (Conversion Values), how Apple's privacy threshold is iterating and impacting postbacks, and how to drive up ATT opt-ins. We're not starting with the easy topics, we're diving straight in at the deep end! Hosted by Adam Smart, Director of Product, AppsFlyer & Piyush Mishra, Lead -Growth Marketing, Product Madness, with special guests David Phillopson, Founder & CEO, DataSeat, and Tim Koschella, Founder & CEO, Kayzen.

Adam and Piyush take us on a journey of discovery in mobile gaming, speaking to experts to navigate through the every-changing ad tech landscape.