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This episode covers the Naavik Digest newsletter published on Sunday, September 27th. In this week's issue, we take a look at how seasonal live-ops performs in 2026, analyzing a decade of Sensor Tower revenue and download data across 15 top mobile titles, alongside console and Roblox data.Want to explore working with Naavik? Shoot us a note: https://naavik.co/contact-us/ Let us know what you think by sending us a note at podcast@naavik.co.Watch our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe
This week's episode features a whole bunch of nonsense to start, followed by Graveyard Keeper 2, Farming Camp, The Walking Dead: Streets of Survival, NASCAR 26, Woodo, Blades & Battles, BIRDCAGE.
AI is making game creation more accessible, but building reliable games that can reach players across multiple platforms requires more than simply prompting an LLM. Host Devin Becker welcomes Robby Yung, CEO of The Sandbox, to discuss Sandbox Studio and its approach to AI-assisted UGC development. Robby explains what the team learned from the original Game Maker, where Studio draws the line between structured creation and “vibe coding,” and how AI can combine code, assets, systems, and accumulated development knowledge without turning game creation into an unpredictable black box. The conversation also explores The Sandbox's shift toward letting creators publish beyond its own ecosystem, how LAND and Web3 fit into that strategy, and what becomes scarce when creators can produce far more content. Looking further ahead, Robby shares his perspective on how AI and UGC tools could reshape the roles of engines, publishers, and platforms as multi-platform game creation evolves over the next several years.We'd like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at https://www.overwolf.com/ If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
This episode covers the Naavik Digest newsletter published on Sunday, September 20th. In this week's issue, we dig into the data and assess to what extent external IP drives a video game's success.You can read the newsletter (with even more sections and visual detail) here: https://naavik.substack.com/p/the-real-value-of-licensed-ip Want to explore working with Naavik? Shoot us a note: https://naavik.co/contact-us/ Let us know what you think by sending us a note at podcast@naavik.co.Watch our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
This week's episode features Mexican Ninja, BioEden, The Alighieri Circle: Dante's Bloodline, Honeycomb: The World Beyond, Shoe it All!, Dino Odyssey, and Dimensional Animals.
Gaming financing hit a 12-month high in Q2 2026, with over $2.5B raised across fewer than 100 rounds. In this episode, recorded in person at Gamescom, Kalie Moore sits down with Michael Metzger, Managing Partner at Drake Star Partners, to work out what that actually signals. Michael leads Drake Star's gaming and digital media practice and is behind the quarterly report the industry reads to track where capital is moving. He starts with the question everyone is circling: is this an AI bubble? His answer is that the money reflects a massive opportunity, that some of the companies raising today will become very large businesses, and that a good number of them will not make it at all. They dig into what that means for valuations like General Intuition's, and why he's more excited about the AI-native games that haven't been built yet than the current wave of AI used to make production faster and cheaper.The conversation also covers why financing rounds have fallen from roughly 200 a quarter to below 100 while the money per round climbs, where capital is actually landing across gaming AI, ad-tech and hardware, and why he thinks AR glasses are the platform bet worth watching. Michael breaks down what he tells founders about timing a sale, why inbound interest is a better signal than trying to time the market, and what makes a mid-market deal attractive to buyers right now. Drawing on transactions he's advised, including Trak Racer to Corsair, Hipster Whale to Atari, Ready Player Me to Netflix and Echtra Games to Zynga, he explains what actually determines whether a deal works after it closes. They also get into why raising as a game studio remains harder than almost anything else in this market, the state of esports monetization after years of false starts, and the one category he thinks is currently undervalued.This episode is brought to you by Appcharge, the payments platform built specifically for mobile gaming that processes over a billion dollars annually. Learn more here: https://www.appcharge.com/?utm_source=naavik&utm_medium=newsletter&utm_campaign=sponsorship_paymentsWe'd also like to thank Dive for making this episode possible! With its fully managed analytics and LiveOps platform built for game studios, 95% of their clients grow revenue in one year. All of that without having to hire an in-house data team. Learn more here: dive.games If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.Who's On:Guest - Michael Metzger: https://www.linkedin.com/in/michaelmmetzger/Host - Kalie Moore: https://www.linkedin.com/in/kaliemoore/ Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc CabeLinks mentioned:https://www.drakestar.com/news/global-gaming-report-q2-2026
This episode covers the Naavik Digest newsletter published on Sunday, September 13th. In this week's issue, explore the recent increase in notable indie game developers launching their own publishing businesses.You can read the newsletter (with even more sections and visual detail) here: https://naavik.substack.com/p/the-new-money-behind-indie-games Want to explore working with Naavik? Shoot us a note: https://naavik.co/contact-us/ Let us know what you think by sending us a note at podcast@naavik.co.Watch our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
This week's episode features Moonlighter 2: The Endless Vault, Brigandine Abyss, Aggelos 2, SpeedRunners 2: King of Speed, The Royal Writ, Tales of Formentera, Golftacular!, and some crazy Physint news.
AI is rapidly changing user acquisition (UA), not just by speeding up creative production but by expanding how campaigns themselves can be managed. Host Devin Becker is joined by Amit Carmi, co-founder and CEO of Sett, to explore how AI is being used to combat creative fatigue, generate video and playable ads, and increasingly automate parts of the UA workflow. Amit breaks down where AI creative works well today and where it still falls short. The conversation also tackles the risks of increasingly homogenous or misleading ads, how platform-owned AI tools from Meta, Google, and AppLovin affect third-party providers, and whether creative teams are being replaced or simply evolving. Finally, Amit explains Sett's move from data-driven creative generation into UA management agents and shares his view on what AI-driven UA could look like over the next few years.Big thanks to Heroic Labs for making this episode possible. When MADFINGER expanded from mobile to PC they used Heroic Labs to build a preview mode with full progress carryover. Read how the work led to increases in every core KPI from CCU to DAU/MAU, retention and session length, at launch: https://heroiclabs.com/blog/madfinger-spearhead-case-study/?_gl=1*8j79a3*_up*MQ..*_ga*MjA4MDI3MTc4OS4xNzg1MjI0MDk5*_ga_R9WLGSZ1KN*czE3ODUyMjQwOTkkbzEkZzEkdDE3ODUyMjUxMjIkajU3JGwwJGgw We'd also like to thank Medal.tv for making this episode possible. If you're a PC gamer and want to clip your moments or a studio, publisher, or marketer looking to reach a high-quality gaming audience and get your game in front of the right players, check out all Medal has to offer at https://grow.medal.tvIf you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
This week's episode features Fresh Tracks, iRacing Arcade, Apidya' Special, Super Woden Rally Edge, Dream Cage, and Order Automatica.
Newzoo says the global games market hits $213.9B in 2026, with mobile the largest platform at $121.1B and — for the first time in a while — the fastest-growing one. And that mobile number is still missing the $10-15B earned off-platform that the trackers can't see. Three stories this Friday, plus the weather.Felix Braberg flies solo for the Friday news. First, Newzoo's 2026 Global Games Market forecast (via Michiel Buijsman, August 25): $213.9B total, up 6.1%, with growth across all platforms and regions; mobile at $121.1B (+6.8%) ahead of console ($46.9B, +5.1%, anchored by GTA 6's November launch) and PC ($45.9B, +5%, moderating after a record 12% in 2025). The mobile growth is coming from deeper spending per player, Chinese publishers gaining share abroad, and expanding D2C — and Felix layers on the off-platform caveat from the recent FastSpring/Chip episode, meaning mobile's true size is meaningfully larger than reported. The player-side forecast is the strategic one: 3.7B players in 2026 (+4.4%) but growth slowing to ~3.2% through 2029 as penetration flattens at ~62% of the online population — so future growth depends on retaining and monetizing existing audiences, not adding new ones. Second, Makers Fund closed its $250M Fund IV (bringing AUM to $1.5B), the San Francisco games-VC behind Dream Games and Voldex — exactly the kind of capital the industry needs flowing to the next generation of studios. Third, AppsFlyer secured a $400M credit line from Bank Leumi on top of a June transaction that valued it at $2.7B (Google, Meta, Unity, and Moloco as minority investors, and liquidity for long-time backers like General Atlantic and Goldman Sachs). Felix's finance read: they bought out investors who wanted out after the IPO failed, came up short on cash, and took on debt to fund growth toward being big enough to go public.Then the weather: Smash Fest leads US iOS free downloads, Meow Doku is #2 (and #1 on Google Play, beating Roblox), Block Out and Magic Sort (both Grand Games) follow, and Royal Smash vs Smash Fest is now a live fight for the biggest smash game.━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━⏱️ TIMESTAMPS00:00 Three stories and the weather — Friday news00:40 Newzoo 2026 — $214B market, mobile $121B and growing fastest02:30 The off-platform asterisk — mobile's real size03:30 Player growth is slowing — retention is the new growth05:10 Makers Fund closes $250M Fund IV06:20 AppsFlyer's $400M credit line — the post-IPO read08:00 The weather — Smash Fest, Meow Doku, and the smash-game fight---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricJoin our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-3bckldvr8-8PXvzciMWdheOzED9hq0SA---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me
Live from Gamescom at the Xsolla Clubhouse in Cologne, Alexandra Takei, VP of Platform Revenue & Gaming at Medal and General Intuition, sits down with Ben Kvalo, Founder and CEO of Midwest Games, to unpack what she calls "new age publishing." With traditional deals no longer the only game in town, Ben explains why he built Midwest Games to run two publishing models under one roof: a classic invest-and-revenue-share arm, and "Shadow Publishing," a for-hire services model that lets developers keep their IP and revenue entirely.Drawing on his background at 2K, Blizzard, and Netflix, Ben breaks down why he chose to root the company in the Midwest rather than a traditional hub, how studios actually choose between the two publishing tracks, and why investors like Prevail, Kun Gao (Crunchyroll), and Mitchell Patterson (Wolfjaw) bet on a hybrid publisher in a moment when capital is fleeing games for AI (and how it completely reversed from the VC financing era in 2021 where VC's wouldn't touch publishers). The conversation gets concrete with real portfolio examples plus Ben's take on discoverability, sourcing enough quality titles to publish something every month, and how AI is reshaping both developer costs and his own underwriting.The episode closes with Ben's outlook on where publishing goes next.We'd also like to thank Medal.tv for making this episode possible. If you're a PC gamer and want to clip your moments, or a studio, publisher, or marketer looking to reach a high-quality gaming audience and get your game in front of the right players, check out all Medal has to offer at https://grow.medal.tv.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
This episode covers the Naavik Digest newsletter published on Sunday, August 30th. In this week's issue, we explore the present and future of kids games through the lens of Netflix launching Netflix Playground and Haveli acquiring Budge Studios.You can read the newsletter (with even more sections and visual detail) here: https://naavik.substack.com/p/the-future-of-kids-games Learn more about Appcharge: https://www.appcharge.com/?utm_source=naavik Want to explore working with Naavik? Shoot us a note: https://naavik.co/contact-us/ Let us know what you think by sending us a note at podcast@naavik.co.Watch our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
This week's episode features Hell Let Loose: Vietnam, Gallipoli, Lou’s Lagoon, Kaboomania, Sizeable, Jimmy and the Pulsating Mass, and 1964 Operation Velvet Twins.
Game server hosting is the layer nobody thinks about until it breaks. In this episode, Kalie Moore sits down with Max Podkidkin, Co-Founder and CEO of BisectHosting, to unpack how a Minecraft server that went dark for three days turned into a 15-year infrastructure business serving hundreds of thousands of customers across more than 140 countries. Max put the first hardware on a credit card, recruited a co-founder he met in his own Minecraft community, and built the company to nearly 100 employees without ever raising outside capital. They get into what those early years actually looked like, including hiding a laptop on a cart at a factory job to answer support tickets, the two years he and Andrew worked together over text before meeting face to face, and how a US and UK split gave them 24/7 coverage with a team of two.The conversation also covers how the hosting business really works, from the economics of renting out resources to why running a server at home costs more than most people think. Max explains why BisectHosting has turned down repeated acquisition offers while private equity consolidates the market around them, how the team gets into a studio's Discord and pre-tests server files before working with a game studio, and what 15 years of hosting communities has taught him about why modding and UGC keep games alive long after launch. He also shares the studio's approach to AI, including Biko, the assistant built into their server panel that has cut support tickets by double digits without a single person losing their job.Big thanks to Heroic Labs for making this episode possible. Gram Games used Heroic Labs to tailor offers and events by player cohort, calling it "critical" in a post-IDFA world where retention is everything. Read how Gram merged personalization and advanced social features into a core system of their live operations: https://heroiclabs.com/blog/gram-games-case-study/?_gl=1*709y52*_up*MQ..*_ga*MTI0MTAzNTM2Ny4xNzg1MjI4NzQ2*_ga_R9WLGSZ1KN*czE3ODUyMjg3NDUkbzEkZzAkdDE3ODUyMjg3NDUkajYwJGwwJGgw We'd also like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at https://www.overwolf.com/.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.Who's On:Guest - Max Podkidkin: https://www.linkedin.com/in/max-podkidkin/Host - Kalie Moore: https://www.linkedin.com/in/kaliemoore/ Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc CabeLinks mentioned: https://www.bisecthosting.com/
This episode covers the Naavik Digest newsletter published on Sunday, August 23rd. In this week's issue, we share our latest podcast episode and tackle how and why the mobile games industry keeps converging on best practices across genres — and what that means for the future.You can read the newsletter (with even more sections and visual detail) here: https://naavik.substack.com/p/the-great-mobile-convergence Want to explore working with Naavik? Shoot us a note: https://naavik.co/contact-us/ Let us know what you think by sending us a note at podcast@naavik.co.Watch our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
This week's episode features Pit Panic, Ground Zero Hero, Pro Jank Footy, Moss: The Forgotten Relic, The Lord of the Rings: War in the North - Legacy Edition, With Eyes of Ice, Case Solved: The London Files, and Twisted Tower.
Between 2018 and 2024, the turnover of Portuguese games companies went from around 5 million to nearly 100 million. In this episode, Kalie Moore sits down with Jefferson Valadares, Co-Founder and CEO of partNerd and President of the Portuguese Association of Game Development Companies, to unpack whether a country long known for exporting its best talent can become a home for original IP. Jefferson has seen the industry from nearly every seat, as Studio GM at EA, Executive Producer at BioWare, Head of Mobile at Bandai Namco, and a board member at Rovio before its sale to Sega. They explore what the AAA years taught him about when to spend and when to wing it, why big companies keep funding games they already know won't work, and what he learned running studio acquisitions at Fortis Games about why most deals quietly lose their value.The conversation also goes inside partNerd, the four-person studio he's building now, and why they're making an original co-op game exclusively for Nintendo Switch 2. Jefferson explains the thinking behind designing for asymmetric skill levels so parents, kids, and non-gamers can play together, why GameShare shaped their commercial model, and how hard it is for veteran developers to unlearn best practice and build something genuinely new. He also revisits Doppio, his early bet on voice as a gaming platform, and the timing that led to selling to Fortis in late 2021. Along the way he lays out the Helsinki parallel he sees playing out in Lisbon, why the hardest gap for emerging ecosystems is product rather than engineering or art, and what he thinks the industry is underestimating about the generation that grew up on Roblox and Minecraft rather than GTA.This episode is brought to you by Appcharge, the payments platform built specifically for mobile gaming that processes over a billion dollars annually. Learn more here: https://www.appcharge.com/?utm_source=naavik&utm_medium=newsletter&utm_campaign=sponsorship_paymentsWe'd also like to thank Dive for making this episode possible! With its fully managed analytics and LiveOps platform built for game studios, 95% of their clients grow revenue in one year. All of that without having to hire an in-house data team. Learn more here: dive.games/scale.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.Who's On:Guest - Jeferson Valadares: https://www.linkedin.com/in/jefersonvaladares/Host - Kalie Moore: https://www.linkedin.com/in/kaliemoore/ Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe
This episode covers the Naavik Digest newsletter published on Sunday, August 16th. In this week's issue, we examine Roblox, which lost nearly a third of its value after it reported Q2 2026 results. We explore what the latest numbers might mean for the present and future of the company.You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/robloxs-expensive-year-of-good-intentionsMeet with Naavik at Gamescom: https://naavik.typeform.com/to/qE3Yw6pa?typeform-source=www.dropbox.com Want to explore working with Naavik? Shoot us a note: https://naavik.co/contact-us/ Let us know what you think by sending us a note at podcast@naavik.co.Watch our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
This week's episode features Skatesterre, Plungeez, Verho - Curse of Faces, Kusan: City of Wolves, Go North, Pets Survivors, and John Fox.
This episode covers the Naavik Digest newsletter published on Sunday, August 9th. In this week's issue, we discuss the rising “friendslop" phenomenon, why it's somewhat disrupting established live-ops practices, and whether it is sustainable long-term.You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/friendslop-disrupting-the-live-ops-status-quoMeet with Naavik at Gamescom: https://naavik.typeform.com/to/qE3Yw6pa?typeform-source=www.dropbox.com Want to explore working with Naavik? Shoot us a note: https://naavik.co/contact-us/ Let us know what you think by sending us a note at podcast@naavik.co.Watch our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
Plus: SK Hynix plans to invest about $38 billion to expand chip production. And video game company Take Two reports loss despite higher revenue. Imani Moise hosts. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
This week's episode features Brave Escape, High Times, Mate'Morphosis, Bee With Gun, Aleesha's Tower, Scarlet Wolf, and Poetic Trio.
After years of saying not yet, Sensor Tower finally estimated mobile ad revenue, and the number is $12 billion for 2025.Sam, their lead gaming insights analyst, walks through how the estimates were built and why $12 billion is a conservative floor. We get into why puzzle pulls more than half of all gaming ad revenue, how AppLovin keeps eating share while smaller networks shrink, the non-gaming advertisers like Temu, Shein and finance apps flooding into gaming inventory, and why AP-focused hybrids out-earn ad-first hybrids by 4x.CHAPTERS: 00:00 Why Ads Were Opaque01:07 How Sensor Tower Models Ads02:31 The 12 Billion Headline04:00 Coverage Countries Networks06:07 Ads Versus IAP D2C08:52 Non Gaming Demand Surge12:55 Network Share Winners15:15 AppLovin Take Rate Debate19:04 Puzzle Dominates Ad Revenue26:17 Hybrid Casual Economics30:25 Studio Strategy And Wrap
This episode covers the Naavik Digest newsletter published on Sunday, August 2nd. In this week's issue, we discuss the decline of platform-led gaming in China through the lens of Alibaba's likely sale of Lingxi Games, the studio behind Three Kingdoms Tactics.You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/the-structural-failure-of-platform-led-gaming-in-chinaMeet with Naavik at Gamescom: https://naavik.typeform.com/to/qE3Yw6pa?typeform-source=www.dropbox.com Want to explore working with Naavik? Shoot us a note: https://naavik.co/contact-us/ Let us know what you think by sending us a note at podcast@naavik.co.Watch our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe
This week's episode features The King is Watching, Truxton Extreme, Turnip Mountain, Killing Floor 3, Wake Up, Lia!, and Froggy Hates Snow.
As studios contend with layoffs, hiring freezes, longer development cycles, and a growing supply of experienced talent outside traditional roles, fractional work is emerging as a potential middle ground between full-time hiring and conventional consulting. Host Devin Becker is joined by Aaron Bush, co-founder and Managing Partner of Naavik, to discuss why the company expanded from research and advisory into fractional talent, what meaningfully separates fractional leadership from contracting or staff augmentation, and how these engagements work in practice. They examine which roles fit the model, why senior talent dominates the supply pool, how studios retain knowledge after an engagement ends, and whether increased reliance on fractional experts could weaken the industry's pipeline for developing junior talent. The conversation also considers whether this is a temporary response to the current employment cycle or an early sign of studios becoming smaller permanent teams supported by flexible specialists.Check out Naavik's Fractional Talent Network: https://naavik.co/fractional-talent/ We'd like to thank Dive for making this episode possible! With its fully managed analytics and LiveOps platform built for game studios, 95% of their clients grow revenue in one year. All of that without having to hire an in-house data team. Learn more here: dive.games/scale If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
This episode covers the Naavik Digest newsletter published on Sunday, July 26th. In this week's issue, we examine how a new generation of creators and internet-native IP — sometimes memes or worlds that no one owns — are starting to take the entertainment world by storm in new ways.You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/how-online-fandom-is-rewriting-the-ip-playbookCheck out Naavik's fractional talent network: https://naavik.co/fractional-talent/ Meet with Naavik at Gamescom: https://naavik.typeform.com/to/qE3Yw6pa?typeform-source=www.dropbox.com Want to explore working with Naavik? Shoot us a note: https://naavik.co/contact-us/ Let us know what you think by sending us a note at podcast@naavik.co.Watch our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
This week's episode features CULTIC, 70s-style Robot Anime Geppy-X, Wreck Runners, Mechaconda, Blast'N Bounty, and Ultra Pixel Survive 2.
Fourteen years after launch, Subway Surfers is still one of the biggest games in the world. In this episode, Kalie Moore sits down with Mathias Gredal Nørvig, CEO of SYBO, to unpack how a mobile game launched in 2012 continues to attract between 100 and 150 million monthly players while nearly every other hit from its era has faded away. They explore the philosophy behind Subway Surfers' iconic World Tour live operations, why empowering artists and designers has kept the game feeling fresh for more than a decade, how community ideas have directly shaped new characters and game modes, and why collaborations with games like Brawl Stars have become some of the studio's most successful partnerships. Mathias also shares how Subway Surfers Cities evolved from years of experimentation, why SYBO deliberately avoided cannibalizing its flagship title, and what they're still learning as they build the franchise's next chapter.The conversation also dives into one of gaming's most remarkable organic marketing stories: how Subway Surfers became one of TikTok's biggest gaming phenomena without spending on user acquisition, why SYBO gives its social team extraordinary creative freedom, and how the studio thinks about virality, platform expansion, and community-first marketing. Mathias shares SYBO's measured approach to AI, lessons from becoming part of Miniclip and Tencent, why the company stepped back from large-scale licensing despite nearly five billion downloads, and how sustainability, accessibility, and healthy gameplay have become core parts of the studio's long-term vision. The episode offers a rare look inside one of mobile gaming's most enduring success stories and what it takes to build an evergreen franchise that continues to evolve without losing what made it special.We'd also like to thank Heroic Labs for making this episode possible! Thousands of studios have trusted Heroic Labs to help them focus on their games and not worry about gametech or scaling for success. To learn more and reach out, visit https://heroiclabs.com/?utm_source=Naavik&utm_medium=CPC&utm_campaign=Podcast If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.Who's On:Guest - Mathias Gredal Nørvig: https://www.linkedin.com/in/noervig/Host - Kalie Moore: https://www.linkedin.com/in/kaliemoore/ Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc CabeLinks mentioned:https://sybogames.com/https://www.amazon.co.uk/Gaming-Good-Unlocking-Create-Better-ebook/dp/B0CSDHG8KC/https://www.goodgame.club/
This episode covers the Naavik Digest newsletter published on Sunday, July 19th. In this week's issue, we shine a light on the memo that undid 10 years of Xbox strategy, focusing on what CEO Asha Sharma is actually trying to achieve. You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/the-memo-that-undid-ten-years-of-xbox-strategyMeet with Naavik at Gamescom: https://naavik.typeform.com/to/qE3Yw6pa?typeform-source=www.dropbox.com Want to explore working with Naavik? Shoot us a note: https://naavik.co/contact-us/ Let us know what you think by sending us a note at podcast@naavik.co.Watch our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
Join me for episode 488 of the Mobile Tech Podcast with guest Carl-Edwin Michel of Radio Canada -- brought to you by Mint Mobile. In this episode, we discuss the state of mobile games -- from phones to portable consoles to emulation -- and what the disappearance of physical media means for the future of gaming. We also share our thoughts on the end of OnePlus in Europe and North America, and cover rumors, leaks, and news from Samsung, Google, Moto, Huawei, Redmi, Honor, and Hisense.Episode Links- Support the podcast on Patreon: https://www.patreon.com/tnkgrl- Donate / buy me a coffee (PayPal): https://tnkgrl.com/tnkgrl/- Support the podcast with Mint Mobile: https://mintmobile.com/mobiletech- Carl-Edwin Michel: https://www.threads.com/@carl_edwin- My MacBook Neo review: https://hothardware.com/reviews/apple-macbook-neo-review- PlayStation drops discs: https://hothardware.com/news/playstation-digital-only-sony-confirms-no-more-game-discs- Putting Steam games on cartridges: https://www.tomshardware.com/video-games/pc-gaming/pc-gamer-turns-steam-games-into-cartridges-with-ingenious-2-5-inch-ssd-system-games-are-stored-on-128gb-drives-alongside-a-script-to-auto-start-the-title-once-plugged-in- My RedMagic 11 Pro review: https://hothardware.com/reviews/redmagic-11-pro-review- OnePlus shuts down: https://9to5google.com/2026/07/13/oneplus-us-europe-shut-down-report/- Samsung Galaxy Z Fold8 creaseless display rumor: https://www.gsmarena.com/leaked_video_shows_off_samsung_galaxy_z_fold8_ultras_creaseless_display-news-73689.php- Samsung teases titanium hinge tech: https://www.gsmarena.com/samsung_introduces_flex_titanium_a_key_innovation_for_its_nextgen_foldables-news-73709.php- Google Pixel 11 2nm chip rumor: https://www.gsmarena.com/google_pixel_11_devices_to_have_the_first_2nm_smartphone_soc_new_modem-news-73693.php- Moto Edge 70 Max with Qi2 magnets: https://www.theverge.com/tech/965884/motorola-edge-70-max-qi2-wireless-price-availability- Huawei Pura 90s Pro Max: https://www.gsmarena.com/huawei_pura_90s_pro_max_goes_global_with_200mp_tele_cam_pura_90s_pro_also_unveiled-news-73694.php- Ben's Huawei Pura 90s Pro Max review: https://www.youtube.com/watch?v=LC8ED877CWE- Redmi Note 17 series: https://www.gsmarena.com/7_redmi_note_17_unveiled_with_8000mah_battery_17_pro_joins_it_with_a_9000mah_battery-news-73716.php- Honor Robot Phone specs leak: https://www.gsmarena.com/honor_robot_phones_key_specifications_leak-news-73710.php- Hisense A10 e-ink phone with detachable LCD: https://www.gsmarena.com/hisense_unveils_an_android_16_phone_with_an_eink_display_and_a_detachable_lcd_the_hisense_a10-news-73718.phpAffiliate Links (If you use these links to buy something, we might earn a commission)- ASUS ROG Xbox-Ally: https://amzn.to/4pwhC6X- RedMagic 11S Pro: https://amzn.to/4fqc9du- Samsung Galaxy Z Fold7: https://amzn.to/3Ri4GoM- Google Pixel 10a: https://amzn.to/4bkei98- Moto Razr Ultra 2025: https://amzn.to/4wz2iJ6
This week's episode features Denshattack!, The Mound: Omen of Cthulhu, Farlands, Welcome to Kowloon, Amanda the Adventurer 3, and Quest Arrest.
Influence Mobile founder and CEO Daniel Todd joins Chris Lustrino to discuss how the company built Rewarded Play into a major rewards platform for mobile gaming. Influence Mobile helps game developers acquire and retain high-value players by offering rewards to users who discover, play, and spend inside mobile games. Daniel explains how his decades of experience in internet advertising and rewards programs led to the company's current model, why older women are among the most valuable mobile gaming audiences, and why mobile gaming's scale is often underestimated. The conversation also covers Influence Mobile's $28 million revenue base, its Android success, upcoming iOS expansion, white-label opportunities, and the long-term vision for a broader rewards ecosystem. View Influence Mobile on Kingscrowd
Direct-to-consumer (DTC) is moving from an experimental monetization channel toward a more established part of game publishing, but adoption remains uneven. Host Devin Becker is joined by David Stelzer, CSO of Appcharge, to discuss findings from the company's recent report and what they reveal about the current state of DTC. They examine why more than half of studios are still making few meaningful changes, what separates the small group of innovators pulling ahead, and where developers continue to misunderstand web stores, player behavior, and the operational demands of running DTC effectively. The conversation also looks ahead to dedicated DTC teams, standardized technology stacks, broader adoption beyond games, and what winning in DTC could look like over the next three to five years.We'd like to thank Medal.tv for making this episode possible. If you're a PC gamer and want to clip your moments or a studio, publisher, or marketer looking to reach a high-quality gaming audience and get your game in front of the right players, check out all Medal has to offer at https://grow.medal.tv.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
This episode covers the Naavik Digest newsletter published on Sunday, July 12th. In today's issue, we evaluate the memory boom's effect on the present and future of gaming hardware.You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/the-ai-boom-is-repricing-gaming-hardware-and-rewiring-the-console-businessMeet with Naavik at Gamescom: https://naavik.typeform.com/to/qE3Yw6pa?typeform-source=www.dropbox.com India's State of Play report: https://mixiglobalinv.com/report/upload/indias-state-of-play-260708.pdf Want to explore working with Naavik? Shoot us a note: https://naavik.co/contact-us/ Let us know what you think by sending us a note at podcast@naavik.co.Watch our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
This week's episode features HYPERWIRED, Biomechanical Toy (QUByte Classics), Village of the Curse, The Fissure, In Fair Spirits, and Dustwind: Resistance - Tunnels of Death.
Mobile has spent the last decade perfecting paid acquisition, and often, paid UA comprises 99% of a mobile game's marketing budget. PC and console gaming generate tens of billions of dollars in revenue, yet most studios have never tried performance marketing once. PC and console have always played in the field of brand, festivals, press, influencers, and content creators due to a variety of reasons that we unpack in this episode. Alexandra Takei, VP of Platform Revenue at Medal, sits down with Jules Baculard, founder and CEO of AdZap, to unpack why PC performance marketing has lagged behind mobile and what it would take to build a real acquisition stack for Steam, PlayStation, and Xbox. The conversation covers the structural challenges: thin desktop inventory, cross-device attribution, Steam's limited data visibility, long purchase windows, and the uncomfortable reality that many Steam purchases are never played. Jules explains how AdZap built their performance platform using mobile ad infrastructure, Steam's companion app, landing pages, signal engineering, and retargeting to drive qualified traffic and wishlist growth. The episode also digs into real case studies across indie and Ubisoft titles, incrementality testing, CPI benchmarks, and why wishlists still matter, even if they are an imperfect KPI.For any studio trying to make every marketing dollar work harder, this is a tactical look at PC performance's next frontierWe'd also like to thank Medal.tv for making this episode possible. If you're a PC gamer and want to clip your moments or a studio, publisher, or marketer looking to reach a high-quality gaming audience and get your game in front of the right players, check out all Medal has to offer at https://grow.medal.tv.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
This episode covers the Naavik Digest newsletter published on Sunday, July 5th. In today's issue, we discuss the underrated, emerging intersection of creators and DTC — and why creator codes specifically are becoming an increasingly low-cost, high-reward way to drive player engagement and monetization.You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/the-next-wave-of-creator-led-growthWant to explore working with Naavik? Shoot us a note: https://naavik.co/contact-us/ Let us know what you think by sending us a note at podcast@naavik.co.Watch our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
This week's episode features PlayStation announcing the end of physical media, rumors of mass Xbox layoffs, studio closures, and game cancellations, and the usual what we've been playing.
In this special episode of the Naavik Gaming Podcast, recorded live from the Cannes Lions International Festival of Creativity, host Kalie Moore sits down with fellow Cannes Lions Gaming Jury member Cheryl Platz, author of The Game Development Strategy Guide, and former UX leader at Riot Games, Scopely, Microsoft, and Amazon. Together, they pull back the curtain on what it was actually like judging one of the world's most prestigious creative awards programs, from the multi-stage evaluation process to the debates that shaped the final winners. They discuss the challenges of evaluating gaming campaigns across vastly different audiences, genres, and markets, and share lessons for brands, agencies, and developers looking to create work that genuinely resonates with players.The conversation explores some of the most memorable campaigns from this year's competition, including a deep dive into Supercell's big year. Kalie and Cheryl unpack why Copycat's Welcome earned the coveted Grand Prix, how Pocket-Sized Halftime Show won Gold and dominated the conversation across all entertainment conversations, and what these campaigns reveal about creativity, player insight, and measurable impact. They also discuss Skittles' viral gaming flute, Silent Clean's horror game for a century-old cleaning brand, and campaigns that used gaming to tackle organ donation, wildfire prevention, and medical education. The episode offers a rare inside look at how creative excellence is judged at the highest level and what the future of brand integration in games might look like.We'd also like to thank Dive for making this episode possible! With its fully managed analytics and LiveOps platform built for game studios, 95% of their clients grow revenue in one year. All of that without having to hire an in-house data team. Learn more here: dive.games/scale..If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.Who's On:Guest - Cheryl Platz: https://www.linkedin.com/in/cherylplatz/Host - Kalie Moore: https://www.linkedin.com/in/kaliemoore/ Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc CabeLinks mentioned:https://www.cherylplatz.com/https://www.gamedevelopmentstrategyguide.com/https://podcasts.apple.com/us/podcast/enduring-play-a-game-development-podcast/id1826460395?l=es-MXhttps://www.lovethework.com/en/awards/winners-shortlists/cannes-lions/entertainment-lions-for-gaming?tag=publication+dates%40%40year%40%402026
This episode covers the Naavik Digest newsletter published on Sunday, June 28th. In today's issue, we uncover two underrated mobile development regions that are flying under the radar — a downloads powerhouse and a small but mighty region punching above its weight. You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/two-underrated-mobile-development-regionsWant to explore working with Naavik? Shoot us a note: https://naavik.co/contact-us/ Let us know what you think by sending us a note at podcast@naavik.co.Watch our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
This week's episode features Abyssus, Bellwright, Riven, Tour de France 2026, Frog Sqwad, Mori Carta, Nitro City Racing, Secret Paws - Cozy Apartments, and Springbot: The Last Spark.
In this episode, host Kalie Moore sits down with Angela Yu, Co-Founder and Co-CEO of StoReel, to explore one of the fastest-growing entertainment categories that gaming executives should be paying attention to: AI-native microdramas. While many still think of microdramas as shortened TV shows, Angela argues they have far more in common with mobile games, relying on retention loops, emotional hooks, creator ecosystems, user acquisition economics, and increasingly interactive experiences. She shares how StoReel is building both a consumer platform for AI-generated serialized stories and a creation suite that enables creators to produce content dramatically faster and cheaper than traditional production methods. Along the way, they unpack the KPI performance of AI-produced titles and what game studios can learn from the category's rapid growth.The conversation also explores one of the most fascinating cultural divides in technology today: why attitudes toward AI look dramatically different in China versus the West. Having spent half her life in both markets, Angela offers a unique perspective on why creators, companies, and consumers in China have embraced AI far more aggressively, and what that means for the future of entertainment. They discuss creator ownership, AI-powered storytelling, underserved content genres, interactive characters, and why the next generation of entertainment may look less like Hollywood and more like a creator-driven marketplace where anyone can build, monetize, and distribute serialized stories. The episode ultimately examines how AI is reshaping not just production workflows, but the entire relationship between creators, audiences, and entertainment itself.We'd also like to thank Heroic Labs for making this episode possible! Thousands of studios have trusted Heroic Labs to help them focus on their games and not worry about gametech or scaling for success. To learn more and reach out, visit https://heroiclabs.com/?utm_source=Naavik&utm_medium=CPC&utm_campaign=Podcast If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.Who's On:Guest - Angela Yu: https://www.linkedin.com/in/angela-yu-0a0379112/Host - Kalie Moore: https://www.linkedin.com/in/kaliemoore/ Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc CabeLinks mentioned: https://storeel.com/
This episode covers the Naavik Digest newsletter published on Sunday, June 21st. In today's issue, we dive deep into LEGO's 30-year history, examining its roots, how it is quietly starting to change, and what comes next for the company in gaming. You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/thirty-years-of-gaming-at-lego Want to explore working with Naavik? Shoot us a note: https://naavik.co/contact-us/ Let us know what you think by sending us a note at podcast@naavik.co.Watch our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
This week's episode features Realm of Ink, Poppy Playtime: Chapter 5, Gobliiins Collection, One Move Away, A Frog's Job 2: Froggina, Steamboat Incident, Pitstop in Purgatory, Chicken Climber, and FORENSIC - M.E. Protocol.
This episode covers the Naavik Digest newsletter published on Sunday, June 14th. In today's issue, we discuss the current state of microdramas — a category which rapidly evolved from a niche Chinese entertainment phenomenon into one of the fastest-growing mobile content categories in the world — exploring the widening gap between audience expansion and monetization, a trend which raises important questions about the category's long-term economics.You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/the-microdrama-volume-vs-value-paradox Want to explore working with Naavik? Shoot us a note: https://naavik.co/contact-us/ Let us know what you think by sending us a note at podcast@naavik.co.Watch our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
This week's episode features NBA The Run, Dungeon Clawler, Do You even Forklift?, Psyvariar 3, Necrophosis: Full Consciousness, and Star Trek: Voyager - Across the Unknown.
This week's episode features thoughts on PlayStation's State of Play, Sledding Game, Slots & Daggers, SummerHouse, Middle Evil: The Priest, Adorable Adventures, ZPF, Nullstar: Solus, MonsterBlast Infinity, Midnight Swamp, Tale of Dark Lands, and Formula Legends: Formula E - Electric Evolution.
This week's episode features Constance, Savara, Directive 8020, Warhammer 40,000: Speed Freeks, RoadOut, R-Type Dimensions III, Monster Crown: Sin Eater, Magin: The Rat Project Stories, and a major price hike for the Steam Deck.