Podcasts about DSPS

In this episode, Emma and Patrick break down Walmart ending its exclusive partnership with The Trade Desk and explore what that means for DSPs and advertisers. Next, they tackle the end of the de minimis tax exemption, unpacking the impact for global marketplaces, sellers, and small businesses. Finally, they debate whether agentic AI is truly the future of commerce or just the latest tech mirage.

Cookies are out, context is in. People Inc.'s Jonathan Roberts joins The Big Impression to talk about how America's biggest publisher is using AI to reinvent contextual advertising with real-time intent.From Game of Thrones maps to the open web, Roberts believes content is king in the AI economy. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio.Damian Fowler (00:00):I'm Damian Fowler, and welcome to this edition of The Big Impression. Today we're looking at how publishers are using AI to reinvent contextual advertising and why it's becoming an important and powerful alternative to identity-based targeting. My guest is Jonathan Roberts, chief Innovation Officer at People Inc. America's largest publisher, formerly known as Meredith. He's leading the charge with decipher an AI platform that helps advertisers reach audiences based on real time intent across all of People Inc. Site and the Open Web. We're going to break down how it works, what it means for advertisers in a privacy first world and why Jonathan's side hustle. Creating maps for Game of Thrones has something for teachers about building smarter ad tech. So let's get into it. One note, this episode was recorded before the company changed its name. After the Meredith merger, you had some challenges getting the business going again. What made you realize that sort of rethinking targeting with decipher could be the way to go?Jonathan Roberts (01:17):We had a really strong belief and always have had a strong belief in the power of great content and also great content that helps people do things. Notably and Meredith are both in the olden times, you would call them service journalism. They help people do things, they inspire people. It's not news, it's not sports. If you go to Better Homes and Gardens to understand how to refresh your living room for spring, you're going to go into purchase a lot of stuff for your living room. If you're planting seeds for a great garden, you're also going to buy garden furniture. If you're going to health.com, you're there because you're managing a condition. If you're going to all recipes, you're shopping for dinner. These are all places where the publisher and the content is a critical path on the purchase to doing something like an economically valuable something. And so putting these two businesses together to build the largest publisher in the US and one of the largest in the world was a real privilege. All combinations are hard. When we acquired Meredith, it is a big, big business. We became the largest print publisher overnight.(02:23):What we see now, because we've been growing strongly for many, many quarters, and that growth is continuing, we're public. You can see our numbers, the performance is there, the premium is there, and you can always sell anything once. The trick is will people renew when they come back? And now we're in a world where our advertising revenue, which is the majority of our digital revenue, is stable and growing, deeply reliable and just really large. And we underpin that with decipher. Decipher simply is a belief that what you're reading right now tells a lot more about who you are and what you are going to do than a cookie signal, which is two days late and not relevant. What you did yesterday is less relevant to what you need to do than what you're doing right now. And so using content as a real time predictive signal is very, very performant. It's a hundred percent addressable, right? Everyone's reading content when we target to, they're on our content and we guaranteed it would outperform cookies, and we run a huge amount of ad revenue and we've never had to pay it in a guarantee.Damian Fowler (03:34):It's interesting that you're talking about contextual, but you're talking about contextual in real time, which seems to be the difference. I mean, because some people hear contextually, they go, oh, well, that's what you used to do, place an ad next to a piece of content in the garden supplement or the lifestyle supplement, but this is different.Jonathan Roberts (03:53):Yes. Yeah. I mean, ensemble say it's 2001 called and once it's at Targeting strategy back, but all things are new again, and I think they're newly fresh and newly relevant, newly accurate because it can do things now that we were never able to do before. So one of the huge strengths of Meredith as a platform is because we own People magazine, we dominate entertainment, we have better homes and gardens and spruce, we really cover home. We have all recipes. We literally have all the recipes plus cereal, seeds plus food and wine. So we cover food. We also do tech, travel, finance and health, and you could run those as a hazard brands, and they're all great in their own, but there's no network effect. What we discovered was because I know we have a pet site and we also have real simple, and we know that if you are getting a puppy or you have an aging dog, which we know from the pet site, we know you massively over index for interest in cleaning products and cleaning ideas on real simple, right?Damian Fowler (04:55):Yeah.Jonathan Roberts (04:55):This doesn't seem like a shocking conclusion to have, but the fact that we have both tells us both, which also means that if you take a health site where we're helping people with their chronic conditions, we can see all the signals of exactly what help you need with your diet. Huge overlaps. So we have all the recipe content and we know exactly how that cross correlates with chronic conditions. We also know how those health conditions correlate into skincare because we have Brody, which deals with makeup and beauty, but also all the skincare conditions and finance, right? Health is a financial situation as much as it is a health situation, particularly in the us. And so by tying these together, because most of these situations are whole lifestyle questions, we can understand that if you're thinking about planning a cruise in the Mediterranean, you're a good target for Vanguard to market mutual funds to. Whereas if we didn't have both investipedia and travel leisure, we couldn't do that. And so there's nothing on that cruise page, on the page in the words that allows you to do keyword targeting for mutual funds.(05:55):But we're using the fact that we know that cruise is a predictor of a mutual fund purchase so that we can actually market to anyone in market per cruise. We know they've got disposable income, they're likely low risk, long-term buy andhold investors with value investing needs. And we know that because we have these assets now, we have about 1500 different topics that we track across all of DDM across 1.5 million articles, tens of millions of visits a day, billions a year. If you just look at the possible correlations between any of those taxonomies that's over a million, or if we go a level deeper, over a hundred million connected data points, you can score. We've scored all of them with billions of visits, and so we have that full map of all consumers.Damian Fowler (06:42):I wanted to ask you, of course, and you always get this question I'm sure, but you have a pretty unusual background for ad tech theoretical physics as you mentioned, and researcher at CERN and Mapmaker as well for Game of Thrones, but this isn't standard publisher experience, but how did all that scientific background play into the way you approached building this innovation?Jonathan Roberts (07:03):Yeah, I think when I first joined the company, which was a long time ago now, and one of the original bits of this company was about.com, one of the internet oh 0.1 OG sites, and there was daily data on human interest going back to January 1st, 2000 across over a thousand different topics. And in that case, tens of millions of articles. And the team said, is this useful? Is there anything here that's interesting? I was like, oh my god, you don't know what you've got because if you treat as a physicist coming in, I looked at this and was like, this is a, it's like a telescope recording all of human interest. Each piece of content is like a single pixel of your telescope. And so if somebody comes and visit, you're like, oh, I'm recording the interest of this person in this topic, and you've got this incredibly fine grained understanding of the world because you've got all these people coming to us telling us what they want every day.(08:05):If I'm a classic news publisher, I look at my data and I find out what headlines I broke, I look at my data and I learn more about my own editorial strategy than I do about the world. We do not as much tell the world what to think about. The world tells us what they care about. And so that if you treat that as just a pure experimental framework where this incredible lens into an understanding of the world, lots of things are very stable. Many questions that people ask, they always ask, but you understand why do they ask them today? What's causing the to what are the correlations between what they are understanding around our finance business through the financial crash, our health business, I ran directly through COVID. So you see this kind of real time change of the world reacting to big shocks and it allows you to predict what comes next, right? Data's lovely, but unless you can do something with it, it's useless.Damian Fowler (08:59):It's interesting to hear you talk about that consistency, the sort of predictability in some ways of, I guess intense signals or should we just say human behavior, but now we've got AI further, deeper into the mix.Jonathan Roberts (09:13):So we were the first US publisher to do a deal with open ai, and that comes in three parts. They paid for training on our content. They also agreed within the contract to source and cite our content when it was used. And the third part, the particularly interesting part, is co-development of new things. So we've been involved with them as they've been building out their search product. They've been involved with us as we've been evolving decipher, one of the pieces of decipher is saying, can I understand which content is related to which other content? And in old fashioned pre AI days when it was just machine learning and natural language processing, you would just look at words and word occurrence and important words, and you'd correlate them that way. With ai, you go from the word to the concept to the reasoning behind it to a latent understanding of these kind of deeper, deeper connections.(10:09):And so when we changed over literally like, is this content related to that content? Is this article similar in what it's treating to that article? If they didn't use the same words but they were talking about the same topic, the previous system would've missed it. This system gets deeper. It's like, oh, this is the same concept. This is the same user need. These are the same intentions. And so when we overhauled this kind of multimillion point to point connection calculation, we drastically changed about 30% of those connections and significantly improved them, gives a much reacher, much deeper understanding of our content. What we've also done is said, and this is a year thing that we launched it at the beginning of the year, we have decipher, which runs on site. We launched Decipher Plus Inventively named right? I like it. We debated Max or Max Plus, but we went with Plus.(10:59):And what this says is we understand the user intent on our sites. We know when somebody's reading content, we have a very strong predictor model of what that person's going to need to do next. And we said, well, we're not the only people with intent driven content and intent driven audiences. So we know that if you're reading about newborn health topics, you are three and a half times more likely than average to be in market for a stroller. We're not the only people that write about newborn health. So we can find the individual pages on the rest of the web that do talk about newborn health, and we can unlock that very strong prediction that this purchase intent there. And so then we can have a premium service that buy those ads and delivers that value to our clients. Now we do that mapping and we've indexed hundreds of premium domains with opening eyes vector, embedding architecture to build that logic.Damian Fowler (11:56):That's fascinating. So in lots of ways, you're helping other publishers beyond your owned and operated properties.Jonathan Roberts (12:02):We believed that there was a premium in publishing that hadn't been tapped. We proved that to be true. Our numbers support it. We bet 2.7 billion on that bet, and it worked. So we really put our money where our mouth is. We know there's a premium outside of our walls that isn't being unlocked, and we have an information advantage so we can bring more premium to the publishers who have that quality content.Damian Fowler (12:24):I've got lots of questions about that, but one of them is, alright. I guess the first one is why have publishers been so slow out of the starting blocks to get this right when on the media buying side you have all of this ad tech that's going on, DSPs, et cetera.Jonathan Roberts (12:42):I think partly it's because publishers have always been a participant in the ad tech market off to one side. I put this back to the original sin of Ad Tech, which is coming in and saying, don't worry about it, publishers, we know your audience better than you ever will. That wasn't true then, and it's not true today, but Ad Tech pivoted the market to that position and that meant the publishers were dependent upon ad Tech's understanding of their audience. Now, if you've got a cookie-based understanding of an audience, how does a publisher make that cookie-based audience more valuable? Well, they don't because you're valuing the cookie, not the real time signal. And there is no such thing as cookie targeting. It's all retargeting. All the cookie signal is yesterday Signal. It's only what they did before they came to your site, dead star like or something, right? The publisher definitionally isn't influencing the value of that cookie. So an ad tech is valuing the cookie. The only thing the publisher can do to make more money is add scale, which is either generate clickbait because that's the cheapest way to get audience scale or run more ads on the page.(13:57):Cookies as a currency for advertising and targeting is the reason we currently have the internet We deserve, not the internet we want because the incentive is to cheap scale. If instead you can prove that the content is driving the value, the content is driving the decision and the content is driving the outcome, then you invest in more premium content. If you're a publisher, the second world is the one you want. But we had a 20 year distraction from understanding the value of content. And we're only now coming back to, I think one thing I'm very really happy to see is since we launched a cipher two years ago, there are now multiple publishers coming out with similarly inspired targeting architecture or ideas about how to reach quality, which is just a sign that the market has moved, right? Or the market moving and retargeting still works. Cookies are good currency, they do drive performance. If they didn't, it would never worked in the first place. But the ability to understand and classify premium content at web scale, which is what decipher Plus is a map for all intent across the entire open web is the thing that's required for quality content to be competitive with cookies as targeting mechanism and to beat it atDamian Fowler (15:15):Scale. You mentioned how this helps you reach all these third party sites beyond your properties. How do you ensure that there's still quality in the, there's quality content that match the kind of signals that makes decipher work?Jonathan Roberts (15:32):Tell me, not all content on the internet is beautiful, clean and wonderful. Not allDamian Fowler (15:36):Premium is it?Jonathan Roberts (15:36):I know there's a lot of made for arbitrage out there. Look, we, we've been a publisher for a long time. We've acquired a lot of publishers over the years, and every time we have bought a publisher, we have had to clean up the content because cheap content for scale is a siren call of publishing. Like, oh, I can get these eyeballs cheaper. Oh, wonderful. I know I just do that. And everyone gives it on some level to that, right? So we have consistently cleaned up content libraries every time we've acquired publishers. Look at the very beginning about had maybe 10 to 15 million euros. By the time we launched these artists and these individual vertical sites were down to 250,000 pages of content. It was a bigger business and it was a better business. The other side is the actual ad layout has to be good,Damian Fowler (16:29):ButJonathan Roberts (16:29):Every time we've picked up a publisher, we've removed ads from the site. Increase, yeah, experience quality,Damian Fowler (16:33):Right?Jonathan Roberts (16:36):Because we've audited multiple publishers for the cleanup, we have an incredibly detailed understanding of what quality content is. We have lots of, this is our special skill as a publisher. We can go into a publisher, identify the content and see what's good.Damian Fowler (16:54):Is that part of your pitch as it were, to people who advertisers?Jonathan Roberts (16:58):We work lots of advertisers. We're a huge part of the advertising market because we cover all the verticals. We have endemics in every space. If you're trying to do targeting based on identity, we have tens of millions of people a day. It'll work. You will find them with us, we reach the entire country every month. We are a platform scale publisher. So at no point do we saying don't do that, obviously do that, right? But what we're saying is there's a whole bunch of people who you can't identify, either they don't have cookies or IDs or because the useful data doesn't exist yet. It's not attached to those IDs. So incremental, supplementary and additional to reach the people in the moment with a hundred percent addressability, full national reach, complete privacy compliance, just the content, total brand safety. And we will put these two things side by side and we will guarantee that the decipher targeting will outperform the cookie targeting, which isn't say don't do cookie targeting, obviously do it. It works, it's successful. This is incremental and also will outperform. And then it just depends on the client, right? Some people want brand lift and brand consideration. They want big flashy things. We run People Magazine, we host the Grammy after party. We can do all the things you need from a large partner more than just media, but also we can get you right down to, for some partners with big deals, we guarantee incremental roas,Damian Fowler (18:26):ActualJonathan Roberts (18:26):In-store sales, incremental lift.Damian Fowler (18:29):So let's talk about roas. What's driving advertisers to lean in so heavily?Jonathan Roberts (18:34):Well, I think everybody's seen this over the last couple of years. In a high interest or environment, the CMOs getting asked, what's the return on my ad spend? So whereas previously you might've just been able to do a big flashy execution or activation. Now everybody wants some level of that media spend to be attributable to lift to dollars, to return to performance, because every single person who comes through our sites is going to do something after they come. We're never the last stop in that journey, and we don't sell you those garden seeds. We do not sell you the diabetes medication directly. We are going to have to hand you off to a partner who is going to be the place you take the economic action. So we are in the path to purchase for every single purchase on Earth.(19:19):And what we've proven with decipher is not only that we can be in that pathway and put the message in the path of that person who is going to make a decision, has not made one yet. But when we put the messaging in front of it of that person at the time, it changes their decisions, which is why it's not just roas, which could just be handing out coupons in the line to the pizza store. It's incremental to us, if you did not do this, you would have made less money. When you do this, you'll make more money. And having got to a point where we've now got multiple large campaigns, both for online action and brick and mortar stores that prove that when we advertise the person at this moment, they change their decision and they make their brand more money. Turns out that's not the hardest conversation to have with marketers. Truly, truly, if you catch people at the right moment, you will change their mind.Damian Fowler (20:10):They'll happily go back to their CFO and say, look at this. This is workingJonathan Roberts (20:15):No controversially at can. During the festival of advertising that we have as a publisher, we may be the most confident to say, you know what? Advertising works.Damian Fowler (20:27):You recently brought in a dedicated president to leadJonathan Roberts (20:30):Decipher,Damian Fowler (20:30):Right? So how does that help you take what started out as this in-house innovation that you've been working on and turn it into something even bigger?Jonathan Roberts (20:39):Yeah, I think my background is physics. I was a theoretical physicist for a decade. Theoretical physicists have some good and bad traits. A good trait is a belief that everything can be solved. Because my previous job was wake up in the morning and figure out how the universe began and like, well, today I'll figure it out. And nobody else has, right? There's a level of, let's call it intellectual confidence or arrogance in that approach. How hard can it be? The answer is very, but it also means you're a little bit of a diante, right? You're coming like, oh, it's ad tech. How hard can it be? And the just vary, right? So there's a benefit. I mean, I've done a lot of work in ad tech over the last couple of years. Jim Lawson, our president of Decipher, ran a publicly listed DSP, right? He was a public company, CEO, he knows this stuff inside a and back to front, Lindsay Van Kirk on the Cipher team launched the ADN Nexus, DSP, Patrick McCarthy, who runs all of our open web and a lot of our trade desk partnerships and the execution of all of the ways we connect into the entire ecosystem.(21:38):Ran product for AppNexus. Sam Selgin on the data science team wrote that Nexus bitter. I've got a good idea where we're going with this and where we should go with this and the direction we should be pointed in. But we have seasoned multi-decade experience pros doing the work because if you don't, you can have a good idea and bad execution, then you didn't do anything. Unless you can execute to the highest level, it won't actually work. And so we've had to bring in, I'm very glad we have brought in and love having them on the team. These people who can really take the beginnings of what we have and really take this to the scale that needs to be. Decipher. Plus is a framework for understanding user intent at Webscale and getting performance for our clients and unlocking a premium at Webscale. That is a huge project to go after and pull off. We have so many case studies proving that it will work, but we have a long way to go between where we are and where this thing naturally gets to. And that takes a lot of people with a lot of professional skills to go to.Damian Fowler (22:43):What's one thing right now that you're obsessed with figuring outJonathan Roberts (22:46):To take a complete left turn, but it is the topic up and down the Cosette this summer. There isn't currently any viable model for information economy in an AI future. There's lots of ideas of what it would be, but there isn't a subtle marketplace for this. We've got a very big two-sided marketplace for information. It's called Google and search. That's obviously changing. We haven't got to a point to understand what that future is. But if AI is powered by chips, power and content, if you're a chip investor, you're in a good place. If you're investing energy, you're in a good place of the three picks and shovels investments, content is probably the most undervalued at the moment. Lots of people are starting to realize that and building under the hood what that could look like. How that evolves in the next year is going to really determine what kind of information gets created because markets align to their incentives. If you build the marketplace well, you're going to end up with great content, great journalism, great creativity. If you build it wrong, you're going to have a bunch of cheap slop getting flooded the marketplace. And we are not going to fund great journalism. So that's at a moment in time where that future is getting determined and we have a very strong set of opinions on the publishing side, what that should look like. And I am very keen to make sure it gets done. You soundDamian Fowler (24:17):Optimistic.Jonathan Roberts (24:19):A year ago, the VCs and the technologists believed if you just slammed enough information into an AI system, you'd never need content ever again. And that the brain itself was the moat. Then deep seek proved that the brain wasn't a moat. That reasoning is a commodity because we found out that China could do it cheaper and faster, and we were shocked, shocked that China could do it cheaper and faster. And then the open source community rebuilt deep to in 48 hours, which was the real killer. So if reasoning is a commodity, which it is now, then content is king, right? Because reasoning on its own is free, but if you're grounding it in quality content, your answer's better. But the market dynamics have not caught up to that reality. But that is the reality. So I am optimistic that content goes back to our premium position in this. Now we just have to do all the boring stuff of figuring out what a viable marketplace looks like, how people get paid, all of this, all the hard work, but there's now a future model to align to.Damian Fowler (25:23):I love that. Alright, I've got to ask you this question. It's the last one, but I was going to ask it. You spent time building maps, visualizing data, and I've looked at your site, it's brilliant. Is there anything from that side of your creativity that helped you think differently about building say something like decipher?Jonathan Roberts (25:42):Yeah. So I think it won't surprise anyone to find out that I'm a massive nerd, right? I used to play d and d, I still do. We have my old high school group still convenes on Sunday afternoons, and we play d and d over Discord. Fantasy maps have been an obsession of mine for a long time. I did the fantasy maps of Game of Thrones. I'm George r Martin's cartographer. I published the book Lands of Ice and Fire with him. Maps are infographics. A map is a way of taking a complex system that you cannot visualize and bringing it to a world in which you can reason about it. I spent a lot of my life taking complex systems that nobody can visualize and building models and frameworks that help people reason about 'em and make decisions in a shared way. At this moment, as you're walking up and down the cosette, there is no map for the future. Nobody has a map, nobody has a plan. Not Google, not Microsoft, not Amazon, not our friends at OpenAI. Nobody knows what's coming. And so even just getting, but lots of people have ideas and opinions and thoughts and directions. So taking all that input and rationalize again to like, okay, if we lay it out like this, what breaks? Being able to logically reason about those virtual scenario. It is exactly the same process, that mental model as Matt.Damian Fowler (27:12):And that's it for this edition of The Big Impression. This show is produced by Molten Hart. Our theme is by loving caliber, and our associate producer is Sydney Cairns. And remember,Jonathan Roberts (27:22):We do not as much tell the world what to think about. The world tells us what they care about. Data's lovely, but unless you do something with it, it's useless.Damian Fowler (27:31):I'm Damian, and we'll see you next time.

In this conversation, Ari Paparo interviews Ajit Thupil, Chief Product Officer of Bombora, discussing the unique challenges and strategies in B2B marketing. They explore how Bombora leverages data to enhance sales and marketing efforts, the importance of audience targeting, and the evolving role of AI in the industry. Ajit shares insights on the competitive landscape and the significance of understanding the distinct nature of B2B compared to B2C marketing. Takeaways Bombora focuses on the P2P space, serving sales and marketing needs. B2B marketing involves long and complex sales cycles. Data is crucial for targeting the right accounts in B2B. Activation of data is available through major DSPs and social channels. Granularity in audience targeting helps overcome company size disparities. AI's role in B2B marketing is evolving but remains data-dependent. Understanding customer behavior is key to effective targeting. Frequency capping at the account level is essential for B2B campaigns. Bombora's partnerships with publishers enhance data quality. Specialization in B2B marketing differentiates Bombora from larger platforms. Chapters 00:00 Introduction to Bombora and Its Mission 03:07 Understanding B2B Marketing Dynamics 06:09 Data Utilization in B2B Marketing 08:47 Targeting Strategies and Audience Granularity 11:50 The Role of AI in B2B Marketing 14:58 Competitive Landscape and Challenges 18:01 Lightning Round and Fun Insights Learn more about your ad choices. Visit megaphone.fm/adchoices

Atlanta Rapper TIGO stops by The Hussle Report to chopped it up with Hussle Porter about his new project Evolution of Tigo. The Ep is available on all DSPs. @hussle_porter : Instagram @abovewatermuzik TIGO Instagram @hussleporter | TIKTOK @bead.tigo | TIKTOK https://music.apple.com/us/album/evolution-of-tigo/1833775318

In this week's episode, John and Cynthia discuss creative ways to show DSP appreciation year-round, exploring the five languages of appreciation and offering budget-friendly ideas such as custom playlists, personalized video messages, and meaningful conversations about talents and interests. Resources mentioned in the episode: Patti Scott Video Your Gifts Are Important Too  Episode Transcript Want to share stories with us? Email us at Quillopod@myquillo.com To learn more about Quillo Connect visit MyQuillo.com

In this episode of the Ad TechGod Pod, host AdTechGod speaks with Sharon Taylor, Chief Revenue Officer at Triton Digital, about podcasting and audio advertising. They discuss Sharon's journey into the audio space, the growth and trends of podcasting in different regions, and the role of Triton in monetizing podcasts. The conversation also touches on the challenges of attribution and measurement in audio advertising, the importance of understanding podcast metrics, and the cultural shifts driving the appeal of podcasting among younger audiences. Sharon emphasizes the intimate nature of podcasting and its potential for advertisers to engage with a captive audience. Takeaways Podcasting is an intimate medium that engages listeners deeply. The growth of podcasting varies by region, with the US leading. Canada's podcasting market is growing but is more collaborative than competitive. The barrier to entry for podcasting is low, allowing diverse voices. Video is becoming increasingly important in the podcasting space. Triton Digital supports both large publishers and independent podcasters. Programmatic advertising in podcasting is still developing. Attribution and measurement in audio advertising are complex but improving. Podcasters should provide multiple metrics to advertisers for clarity. Podcasting offers a calming alternative to the noise of social media. Chapters 00:00 Introduction to the Audio Space 01:38 Sharon's Journey in Audio 03:39 Podcasting Trends in Different Regions 05:26 The Growth of Podcasting 08:15 Maturity and Future of Podcasting 10:05 Triton's Role in Podcast Monetization 12:03 Evolution of Programmatic Advertising in Podcasting 14:45 Attribution and Measurement in Audio Advertising 17:30 Understanding Podcast Metrics 21:02 Cultural Shifts and Podcasting's Appeal 23:59 The Therapeutic Nature of Podcasting Pause Ads, AI Browsers, and Programmatic Transparency: This Week in Advertising The Refresh News: September 2: Pause Ads, AI Browsers, and Programmatic Transparency: This Week in Advertising In this episode of The Refresh, Kait covers three big developments in advertising and adtech. Magnite is rolling out pause ads programmatically across major streaming providers, Anthropic has launched a cautious pilot of its AI-powered Chrome extension Claude, and the ANA has released its Q2 2025 Programmatic Transparency Benchmark report, highlighting both progress and persistent challenges in ad spend efficiency. 5 Key Highlights: Magnite is enabling programmatic buying of pause ads across platforms like DirecTV, Dish, and Fubo, with access through Clearline and DSPs such as Curve AI, Mountain, and Yahoo. Pause ads are proving popular with both advertisers and consumers, with studies showing over 50% of viewers take action after seeing one. Concerns remain that programmatic scale could dilute the contextual creativity that makes pause ads engaging. Anthropic is piloting a Chrome extension for its Claude AI, focused on browsing assistance while implementing strong safeguards against risks like prompt injection attacks. The ANA's Q2 2025 report shows programmatic waste rising to $26.8B, but also notes improvements: private marketplace deals now represent 88% of transactions, CTV programmatic spend has increased, and MFA spending has dropped sharply to 0.8%. Would you like me to also create a short LinkedIn post version of this recap, optimized for reach and engagement? Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the AdTechGod pod, Elizabeth Donovan, SVP Global Head of Commerce and Retail Media Networks at Kinesso/Acxiom/IPG , shares her journey into the retail media space, discussing her experiences at Marriott Media Networks and AccuWeather. She emphasizes the importance of first-party data, the transformation in retail media, and the challenges she faced as a woman in a predominantly male industry. Elizabeth also highlights the significance of work-life balance and her aspirations for the next generation in the advertising industry. Takeaways Elizabeth Donovan has a rich background in retail media, having worked at Marriott Media Networks and AccuWeather. She emphasizes the importance of first-party data in enhancing customer experiences. Kineso positions itself as a leader in retail and commerce networks, focusing on data-driven strategies. The retail media landscape is rapidly evolving, with a focus on personalization and customer engagement. Elizabeth believes in meeting clients where they are in their retail media journey. She highlights the importance of collaboration and support within the industry, especially for women. Work-life balance is crucial, and Elizabeth dedicates time to self-care amidst her busy schedule. She encourages the next generation to pursue their passions, regardless of industry. Elizabeth's journey reflects the challenges and triumphs of women in leadership roles in ad tech. The conversation underscores the need for continuous learning and adaptation in the fast-paced advertising landscape. Chapters 00:00 Introduction to Retail Media Expertise 01:08 Elizabeth's Journey into Retail Media 04:44 Kineso's Positioning in the Market 07:07 Transformation in Retail Media 09:52 The Role of First-Party Data 14:02 Challenges and Triumphs as a Woman in Ad Tech 19:06 Balancing Work and Personal Life 22:14 Future Aspirations for the Next Generation On Today's The Refresh News: Walmart, Google, and the Shifting Ad Market The Refresh breaks down three of the week's biggest stories in advertising: Walmart opening up its relationship with The Trade Desk, Google's use of advanced AI to combat ad fraud, and a recap of Upfront ad commitments that reveal the growing dominance of streaming. The conversation touches on the challenges facing independent DSPs, how advertisers continue to chase performance-driven platforms, and why streaming continues to pull dollars away from broadcast and cable. 5 Key Highlights: Walmart and The Trade Desk's partnership, once exclusive, is now open—raising questions about Walmart's long-term retail media strategy. The Trade Desk faces pressure from big tech platforms like Amazon and Google, who offer first-party data and vertically integrated capabilities independent DSPs can't match. Google has been quietly using multimodal large language models to reduce invalid traffic, achieving a reported 40% drop in mobile ad fraud. Variety reports that primetime TV ad commitments declined again in 2025, while streaming saw nearly an 18% increase in ad spend. Advertisers are chasing targeted audiences and programmatic opportunities in streaming, while networks push premium primetime content—including live sports—onto digital platforms. Learn more about your ad choices. Visit megaphone.fm/adchoices

Geneira Poulis is a seasoned Behavior Intervention Specialist (BIS) with over 14 years of experience in the field of developmental disabilities. She has served in various pivotal roles, ranging from Assistant Program Director to Program Director, and is now dedicated to fostering person-centered, equitable behavior support. Geneira 's approach is deeply informed by her firsthand experiences with systemic injustice. Holding a Master's of Social Work from Stony Brook University, she uniquely blends clinical expertise with a strong commitment to social justice, aiming to empower both the individuals served and the professionals who support them.Episode Summary:In this insightful episode of DSP Talk, host Asheley Blaise engages in a rich dialogue with Geneira Poulis, a respected Behavior Intervention Specialist (BIS), to explore the critical role that Direct Support Professionals (DSPs) play in the development and execution of behavior intervention plans. Geneira emphasizes the importance of including DSPs in the creation process, describing them as the 'backbone' of behavior support plans, and illustrating how their firsthand experiences, insights, and daily interactions with individuals can significantly enhance the efficacy and relevance of these plans.Geneira Poulis provides an innovative perspective on empowering DSPs through collaboration and inclusion in the planning process. By underscoring the importance of fostering environments where DSPs can actively contribute, ask questions, and feel valued, Geneira outlines strategies to bridge the gap between clinical teams and direct support staff. This approach not only improves behavioral outcomes but also nurtures professional growth and satisfaction among DSPs. This episode is a must-listen for anyone involved in the field of developmental disabilities, offering practical advice and key strategies for improving team collaboration and client care.Key Takeaways:DSPs are the "backbone" of behavior support plans, providing crucial insights from their close work with individuals.Collaboration between DSPs and clinicians is essential for crafting effective, real-world interventions that cater to individuals' specific needs.Empowering DSPs through dialogue and understanding the why behind behavior plans enhances their ability to implement these plans effectively.The inclusion of DSP experiences and observations in behavioral planning fosters a sense of pride and ownership, leading to better adherence and outcomes.Notable Quotes from Geneira Poulis:" I often feel like they're [DSPs] the writers and the behavior intervention specialists are the editors..""An observation gives us a snapshot, but the DSP gives us the whole picture. They're able to paint everything they see.""When we include them in creating the plan, it gives them a certain kind of pride behind the plan.""A strong, trusting relationship between the DSP and the people that they're supporting always gives positive behavior outcomes.""Make collaboration a built-in part of your system and not an afterthought."Discover more about creating effective behavior support strategies and empowering those on the front lines by tuning in to the full episode. Stay engaged for more enlightening content from DSP Talk, where we continue to explore pivotal topics in the developmental disabilities field. Hosted on Acast. See acast.com/privacy for more information.

Episode 174 of the Down South Photo Show. Join your host Brendan Waites and Cam Blake as we talk about all things photography including: Our very recent Tasmania road trip, the Nikon Z5 Mark 2 and we pull apart a views photos. ***WWW.DSPS.COM.AU - BOOK THE 2025/6 WORKSHOPS*** https://dsps.com.au/ To see more about Brendan's business -go here - https://www.cameraandphoto.com.au/ To see more about Cam's business go here - https://www.camblakephotography.com.au/ Find Brendan and Cam on Instagram -   Brendan - @camera_andphoto  Cam - @camblakephotography  The Show - @downsouthphotoshow Also find them on facebook  @camera_andphoto - https://www.facebook.com/OceanGroveCameraPhoto @camblakephotography - https://www.facebook.com/CamBlakePhotography/ @downsouthphotoshow - https://www.facebook.com/downsouthphotoshow If you have any questions, feedback or want to contribute a question to our "Dear Cam" segment please email cam@tasphoto.com.au or contact@cameraandphoto.com.au  Love the show? Thanks!

Enjoy this week's episode with producer & Dj JUANNY BRAVO. Juany Bravo fuses his love of Latin influenced grooves, and tribal percussion through his house music productions, which have seen him release tracks on labels such as Make the Girls Dance Records, INSOMNIAC INRotation, Nervous, Connected, Made in Miami, Union, Hurry Up Slowly, Terms and Conditions, Afrodise and Kindisch, amongst others. Juany's releases have topped the Beatport charts, and have landed him countless playlists additions on Spotify and other DSPs. It's easy to hear why support for Juany's music comes from world renowned DJ's including Diplo, Black Coffee, Hugel, Aaron Sevilla, Gordo, Tom & Collins, AMEME, and the list goes on. Traveling the world, and filling dancefloors one continent at a time, his extensive touring schedule has so far reached the Americas, Europe, Africa, Asia & Indonesia. Juany Bravo, Dean Mickoski, Ale Kuma ft. KELILA - ID Fiin, Pezlo MD, Vikina - Mi Tierra (La Santa, G. Zamora Remix) REDOLENT Augusto Yepes, Maité Inaé, Talón (US) - Oxossi REDOLENT Fernando Campo - Feel The Bass (Juany Bravo Remix) David Tort x Juany Bravo - Partelo ft. Ghetto Flow HUGEL, DRAXX (ITA), CAVALLI - Ride or Die Eran Hersh, Juany Bravo - ID Nautik, Juany Bravo Feat. Oba Frank - Dark Beat (Extended Mix) Juany Bravo, Akami, Nomadune - ID MANU BS, Moree Mk Feat. Tastytru - Molly NODUS - Famy Aya Chus & Ceballos, Dennis Cruz - The Sun (Vocal Mix) David Tort - Addict (Juany Bravo x David Tort HoTL Mix) This show is syndicated & distributed exclusively by Syndicast. If you are a radio station interested in airing the show or would like to distribute your podcast / radio show please register here: https://syndicast.co.uk/distribution/registration

Episode 173 of the Down South Photo Show. Join your host Brendan Waites and Cam Blake as we give you a much more in depth look at Kangaroo Island. ***WWW.DSPS.COM.AU - BOOK THE 2025/6 WORKSHOPS*** https://dsps.com.au/ To see more about Brendan's business -go here - https://www.cameraandphoto.com.au/ To see more about Cam's business go here - https://www.camblakephotography.com.au/ Find Brendan and Cam on Instagram -   Brendan - @camera_andphoto  Cam - @camblakephotography  The Show - @downsouthphotoshow Also find them on facebook  @camera_andphoto - https://www.facebook.com/OceanGroveCameraPhoto @camblakephotography - https://www.facebook.com/CamBlakePhotography/ @downsouthphotoshow - https://www.facebook.com/downsouthphotoshow If you have any questions, feedback or want to contribute a question to our "Dear Cam" segment please email cam@tasphoto.com.au or contact@cameraandphoto.com.au  Love the show? Thanks!

On this episode: Welcome to episode 376 of The Rise & Grind Podcast! Roderick & Cari dive into fresh album reviews from JID's God Does Like Ugly, Gunna's The Last Wun, and Bryson Tiller's Solace & The Vices. Plus, they break down the upcoming drops from Chance the Rapper's Star Line (8/15) and the newly delayed The Leak$ by Lil Baby, now arriving 8/22.   In other mentions, the crew reacts to NBA Youngboy & DJ Khaled's new tape — including their talk about kids and comments on Yaya Mayweather's pregnancy.   In news, YNW Melly's retrial is delayed until 2027, and Lil Wayne's Da Drought mixtape series was abruptly pulled from DSPs after it was uploaded without clearance.     Intro: Don Toliver- NO COMMENTS   Roderick | Sasha Keable- FEEL SOMETHING   Cari | Yeat- COMË N GO   Subscribe to Apple Music now to hear all of the new albums & tracks we discuss: https://apple.co/3NgdXW

The fellas recap the week that was: Dizzle - Anniversary weekend vibes! Killa - back issues, paying the mortgage, back to school! Kev - working & planning. Sports Talk: NBA Christmas Day schedules, Joel Embiid's knee is reportedly in bad shape, D-Wade & A.I. to be Carmelo's H.O.F. presenters, WNBA talk, and Shedeur Sanders make his debut, and more. Entertainment: Diddy update, A judge has authorized Drake to serve an elusive key witness is case vs UGM, Kendrick Lamar is nominated for 10 awards at the 2025 #VMAs, Lil Wayne drops classic mixtapes on DSPs, and more. Quick Hitters: Exterminators found a massive 22-inch rat in U.K. home, new food items on the way, Welsh IT engineer who accidentally threw away a hard drive holding 8,000 Bitcoin in 2013, has officially ended his 12-year search, and a Video game update.

Episode 172 of the Down South Photo Show. Join your host Brendan Waites and Cam Blake as we give you a quick look at fabulous Kangaroo Island. ***WWW.DSPS.COM.AU - BOOK THE 2025/6 WORKSHOPS*** https://dsps.com.au/ To see more about Brendan's business -go here - https://www.cameraandphoto.com.au/ To see more about Cam's business go here - https://www.camblakephotography.com.au/ Find Brendan and Cam on Instagram -   Brendan - @camera_andphoto  Cam - @camblakephotography  The Show - @downsouthphotoshow Also find them on facebook  @camera_andphoto - https://www.facebook.com/OceanGroveCameraPhoto @camblakephotography - https://www.facebook.com/CamBlakePhotography/ @downsouthphotoshow - https://www.facebook.com/downsouthphotoshow If you have any questions, feedback or want to contribute a question to our "Dear Cam" segment please email cam@tasphoto.com.au or contact@cameraandphoto.com.au  Love the show? Thanks!

It's been over 2 years since we had a talk with our guy CAEV and right off the heels of his release of "JUNGLEJUXE" it's a perfect time to catch up and find out what the Dorchester-bred artist has been up to! CAEV is an artist who has always kept re-inventing himself musically and creatively and with his latest project he's shown how that part of him hasn't changed at all. In what sounds like a fusion of Caribbean heritage and Rap, his latest project has grabbed the attention of many all while making them dance. The most impressive part of his roll-out is the album is not on any DSPs, but was sold as a merch-pack direct to consumer. This has got a lot of people talking and also showing independent artists that there is always a way to get pain from your art. This week, join Charlie MaSheen & Bellez as we welcome CAEV back to the pod and talk about a recent rant he went in on ig, JUNGLEJUXE, copycats, & SO MUCH MORE! CAEV also tells up about another project he has dropping sometime in August that will be on all DSPs, titled "DayzAfterJuxe". This was a very refreshing, entertaining and also insightful talk as we dove into into the world of CAEV! Be sure to check out his #RedCupsAndRap Freestyle available on our YouTube channel! Tap Innnn!!!! - - - - - - - - - - - - - - - follow on ig: @CWTFBradio @Charlie.MaSheen @BellezTheGreat @CAEV_ CHECK OUT ALL OF OUR CONTENT: www.CWTFB.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 171 of the Down South Photo Show. Join your host Brendan Waites and Cam Blake as we ramble about all things photography including: We do a deep dive on what we think about shooting in manual mode and we are certainly not always on the same page! Dear Cam makes an appearance and Brendan has switched brands! ***WWW.DSPS.COM.AU - BOOK THE 2025/6 WORKSHOPS*** https://dsps.com.au/ To see more about Brendan's business -go here - https://www.cameraandphoto.com.au/ To see more about Cam's business go here - https://www.camblakephotography.com.au/ Find Brendan and Cam on Instagram -   Brendan - @camera_andphoto  Cam - @camblakephotography  The Show - @downsouthphotoshow Also find them on facebook  @camera_andphoto - https://www.facebook.com/OceanGroveCameraPhoto @camblakephotography - https://www.facebook.com/CamBlakePhotography/ @downsouthphotoshow - https://www.facebook.com/downsouthphotoshow If you have any questions, feedback or want to contribute a question to our "Dear Cam" segment please email cam@tasphoto.com.au or contact@cameraandphoto.com.au  Love the show? Thanks!

DSPs are building tools to bypass SSPs, and SSPs are trying to cut out the buy side. But the real question in the noise is whether the technology improves effectiveness, says Kara Puccinelli, chief customer officer at Nexxen, which just so happens to describe itself as an end-to-end platform.

For today's episode, you will hear my conversation with the Polaris-nominated rapper and multi-disciplinary artist Kimmortal. Kim joins me to discuss their new EP, the road to liberation, and our shared love of Turnstile. We also compare our birth charts and discover that we're both fire and air signs. ✨ MORE ABOUT KIMMORTAL ✨Kimmortal is a Polaris-nominated artist and rapper from Vancouver whose work traverses the intersections of their FilipinX background and queer identity. They've shared stages with Thundercat and Saul Williams, received a shoutout from Alexandria Ocasio-Cortez, and had their song "This Dyke" appear on an episode of The L Word: Generation Q. Their new EP 'Sunniest of Days' is out now on all DSPs. ✨ KEEP UP TO DATE WITH KIMMORTAL ✨Instagram: instagram.com/kimmortaltheartistTwitter: https://x.com/kimmortalartTikTok: tiktok.com/@kimmortalportalYouTube: youtube.com/@kimmortaltheartistSpotify: open.spotify.com/artist/0ioYxkShKhYOKpQh0ERVFSApple Music: music.apple.com/us/artist/kimmortal/1122421604✨ CONNECT WITH IZZY ✨Blog: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://agrrrlstwosoundcents.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠youtube.com/channel/UCv6SBgiYCpYbx9BOYNefkIg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/agrrrlstwosoundcents/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠twitter.com/grrrlsoundcents⁠⁠⁠⁠⁠

Follow Biz on IG:https://www.instagram.com/jacobbizmorrisTimestamp:1:03 Building a Team vs. Handling it AllBiz emphasizes the benefits of artists building a team from the outset, highlighting that it reduces stress, allows for shared workload, and enables everyone to grow financially as the artist succeeds. He notes that while some artists can do everything themselves, it often leads to burnout.2:36 Artist Mixing Their Own MusicBiz acknowledges that some artists are capable of producing good mixes, especially when they are trying to maintain a specific vibe. However, he believes the majority of artists who mix their own music should stop, as the quality is often not up to par. He attributes this to "demo-it is," where artists become too accustomed to the sound of their self-mixed demos.3:58 Impact of Mix Quality on StreamsBiz explains that a bad mix can lead to a high skip rate on streaming platforms, meaning artists don't get paid if listeners don't make it past 30 seconds. He also points out that poor mix quality can hinder a song from being placed on playlists or accepted by influencers, as it can reflect poorly on their brand.6:26 Defining a Good MixA good mix, according to Biz, translates well across all devices (car, AirPods, Bluetooth speakers) and has no distractions, allowing the listener to fully grasp the artist's vision and emotion. A bad mix often has buried or muddy vocals, excessive reverb, or poor-sounding drums.9:20 Biz's Background and Favorite GenresBiz shares his journey, starting as a recording engineer at 14 and falling in love with mixing after moving to Atlanta in 2012. He has worked with artists like Lrae, David Kushner, and Surfaces. While a majority of his credits are in hip-hop, he enjoys mixing pop music more due to the challenge of achieving a clean, pristine sound.13:09 AI in Mixing and MasteringBiz sees AI mastering as useful for creating better-sounding demos, especially for producers and songwriters pitching songs. However, he believes AI mixing is not yet good. He recounts his past experience with an automated mixing service ("Mixed") which, while successful for some tracks, was ultimately shut down because artists preferred human engineers. He emphasizes that people seek human artists for their unique point of view and taste.allowing artists to submit notes through a dashboard.21:29 Spatial Audio Biz is a fan of Atmos, believing it makes records sound better. He highlights that Apple Music pays 10% higher royalties for songs provided in spatial audio, even if the Atmos version isn't played. He built his studio to support Atmos mixing to help independent artists "play the game" and compete with major labels that have more resources.• 27:50 Responsible AI Training and OwnershipBiz raises questions about how AI song creators acquire their data models, suggesting they might be scraping from DSPs like Spotify and YouTube. He discusses the challenge of creating an AI mixing model due to the need for vast amounts of diverse genre data, which major labels primarily own. He expresses concern that labels might create AI mixing platforms that save them money without necessarily benefiting the artist.38:48 "Too Cheap to be Good" PerceptionBiz addresses the perception that "Get Mixed" is too cheap to offer good quality. He assures that the quality, gear, setup, and studio are the same as his high-end services, but the lower price is due to the streamlined system and convenience. He also acknowledges that some artists find the price too high, leading him to offer discounts.This channel is ran by the founders of No Labels Necessary, Sean "Brandman" Taylor and Jacorey "Kohrey" Barkley. No Labels Necessary is a music-first marketing agency that helps artists impact culture through digital content and marketing. Want to grow your music career . Join our community

In this episode of the Ad Tech Godpod, host AdTechGod speaks with Taylor Simons, founder of TCHT and former MediaMath executive. They discuss Taylor's intentional journey into ad tech, the lessons learned from MediaMath's bankruptcy, and the current trends in the industry, including the dynamics between SSPs and DSPs, bid duplication, and the role of SPO and curation. They also explore the limitations of the open exchange and the misaligned incentives within the ad tech ecosystem, concluding with a discussion on the future of AI in advertising. takeaways Taylor Simons intentionally entered the ad tech industry. MediaMath's bankruptcy was a painful experience for Taylor. Turning failures into successes is possible with the right mindset. SPO is still developing and has potential for growth. There are over 200 SSPs actively participating in the market. Misaligned incentives between SSPs and DSPs create challenges. The open exchange has significant limitations for advertisers. Publishers need to consolidate their SSP partnerships for better results. Sharing campaign KPIs can improve trust and performance in the ecosystem. AI has the potential to create new programmatic channels in advertising. Chapters 00:00 Introduction to Ad Tech and Taylor Simons 02:10 Taylor's Journey into Ad Tech 05:09 Lessons from MediaMath's Bankruptcy 06:48 Current Trends in Ad Tech 08:59 Understanding SSPs vs. DSPs 11:06 Bid Duplication and Its Impact 13:13 The Role of SPO and Curation 15:41 The Limitations of Open Exchange 18:51 Incentives in the Ad Tech Ecosystem 22:49 The Future of AI in Ad Tech Learn more about your ad choices. Visit megaphone.fm/adchoices

Recorded June 20, 2025 In this explosive Independence Day special, the AV SuperFriends celebrate five years of podcasting with a bang! Join Chris, Jamie, Larry, and Justin as they blow up the things they dislike about AV and IT in higher education. From cloud-based control systems to oversized DSPs, the panel tackles the industry's most frustrating trends and technologies that have overstayed their welcome. With fireworks and laughter, they share their grievances, offering a cathartic release for anyone who's ever felt overwhelmed by the complexities of modern AV solutions. une in for a fun-filled episode that's equal parts celebration and critique, and discover what the AV SuperFriends want to blow up next!   If you enjoy this episode, please share it with your fellow AV enthusiasts and consider supporting the AV SuperFriends!   We stream live every Friday at about 300p Eastern/1200p Pacific and you can listen to everything we record over at AVSuperFriends.com    ▀▄▀▄▀ CONTACT LINKS ▀▄▀▄▀ ► Website: https://www.avsuperfriends.com ► Twitter: https://twitter.com/avsuperfriends ► LinkedIn: https://www.linkedin.com/company/avsuperfriends ► YouTube: https://www.youtube.com/@avsuperfriends ► Bluesky: https://bsky.app/profile/avsuperfriends.bsky.social ► Email: mailbag@avsuperfriends.com ► RSS: https://avsuperfriends.libsyn.com/rss   Donate to AVSF: https://www.avsuperfriends.com/support

AV SuperFriends On Topic Episode 60: Fourth of July SpecialRecorded June 20, 2025In this explosive Independence Day special, the AV SuperFriends celebrate five years of podcasting with a bang! Join Chris, Jamie, Larry, and Justin as they blow up the things they dislike about AV and IT in higher education.From cloud-based control systems to oversized DSPs, the panel tackles the industry's most frustrating trends and technologies that have overstayed their welcome. With fireworks and laughter, they share their grievances, offering a cathartic release for anyone who's ever felt overwhelmed by the complexities of modern AV solutions.Tune in for a fun-filled episode that's equal parts celebration and critique, and discover what the AV SuperFriends want to blow up next!If you enjoy this episode, please share it with your fellow AV enthusiasts and consider supporting the AV SuperFriends!We stream live every Friday at about 300p Eastern/1200p Pacific and you can listen to everything we record over at AVSuperFriends.com▀▄▀▄▀ CONTACT LINKS ▀▄▀▄▀► Website: https://www.avsuperfriends.com► Twitter: https://twitter.com/avsuperfriends► LinkedIn: https://www.linkedin.com/company/avsuperfriends► YouTube: https://www.youtube.com/@avsuperfriends► Bluesky: https://bsky.app/profile/avsuperfriends.bsky.social► Email: mailbag@avsuperfriends.com► RSS: https://avsuperfriends.libsyn.com/rssDonate to AVSF: https://www.avsuperfriends.com/support

In this episode, Two and a Half Gamers sit down with Shobeir Shobeiri, Director of Publisher Sales at Moloco, to give the industry's most practical, no-BS crash course on the history, mechanics, and real money in mobile ad monetization. From the origins of banners to today's machine-learning DSPs, the crew demystifies ad tech jargon, reveals the margins and secrets behind every middleman, and lays out what every publisher needs to know about maximizing revenue in 2025.What's inside:The Evolution of Ad Monetization: How mobile moved from premium, paid apps to ad-funded juggernauts, and why rewarded video is now the fastest-growing segment.DSP, SSP, and Mediation 101: How ad stacks work, what makes a DSP different, and where the money really goes between advertisers, publishers, and ad tech middlemen.Margin Math: Ad networks and exchanges quietly take cuts of 20 to 30 percent or more, but the right direct SDK can boost your ad ARPDAU by 8 to 20 percent instantly.Real-World History: From early Mad Men deals and waterfall hacks to today's real-time bidding, learn the origin stories that shaped the $262 billion mobile ad market.Creative Ad Unit Tips: Where to put banners, how to maximize rewarded ads, why playables are a must for UA, and the new rules for ad placement segmentation.Moloco's SDK Advantage: Why plugging in the Moloco SDK gives you priority, boosts ARPDAU, and connects you to two billion dollars in annual spend—backed by real results from the field.Key Takeaway:Understanding your ad stack, choosing the right partners, and owning your data is the real moat in 2025. Get your ad monetization right, and you'll be printing money—get it wrong, and you'll be just feeding middlemen.Get our MERCH NOW: 25gamers.com/shop---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Special Guest: Shobeir ShobeiriYoutube: https://youtu.be/T3OQzk0ldIYJoin our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction to Mobile Advertising and Maloko04:16 The Evolution of Advertising: From Ancient Times to Mobile06:45 The Rise of Mobile Apps and Monetization Strategies09:23 Challenges in the Mobile Advertising Landscape12:29 Understanding Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs)15:27 The Mechanics of Mediation and Ad Stacks18:06 The Transition from Waterfall Auctions to Bidding Systems21:29 The Evolution of Ad Serving and Bidding23:48 Understanding Ad Networks and Revenue Models25:44 Ad Units: Types and Their Effectiveness30:25 Pricing Models in Advertising35:03 The Role of SDKs in Ad Revenue40:11 Future of Ad Monetization---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

In this week's episode of The Refresh, Kait dives into the wave of major announcements that dominated Cannes Lions 2025 highlighting a shift inadvertising where TV and streaming platforms stole attention from AI. From exclusive inventory deals to AI-powered product placement, the episode unpacks how players like Amazon, Disney, Netflix, and Comcast are racing to transform TV into a full-funnel, performance-driven channel. As advertisers demand better data, measurement, and real-time capabilities, DSPs and media giants are forming strategic alliances to claim their spot at the top. We cover: Amazon and Roku Partner Up: Amazon secured exclusive access to Roku's logged-in user base via its DSP, and integrated Disney's Drax exchange to enable commerce-data targeting across Disney+ and Hulu inventory. Disney Expands DSP Access: Disney added 12 new DSPs to its “Disney Live Certified” program and is scaling its Magic Words AI targeting product to enhance live event advertising. Netflix Enters Virtual Ad Placement: Netflix is rolling out AI-driven dynamic ad products, including branded insertions during paused content—mirroring The Trade Desk and Rembrand's new virtual product placement offerings. Walmart x NBCU and Comcast's Triple Play: Walmart's new partnership with NBCUniversal unlocks shopper data for cross-platform targeting, while Comcast announced three major updates spanning outcome-based measurement, dynamic shoppable ads, and identity resolution. Data Becomes the New Differentiator: With premium inventory access now considered baseline, platforms are competing on who can provide better data, targeting precision, and real-time performance insights—especially as programmatic buying expands in live content. Learn more about your ad choices. Visit megaphone.fm/adchoices

With websites covering topics like entertainment (ScreenRant), gaming (Polygon) and automotive (CarBuzz), Valnet caters to users across a wide array of interests.But according to Ji Heon Kim, Valnet's head of monetization, Valnet realized it could create more value for its users by encouraging them to subscribe or authenticate themselves.Maybe a “mass scale” of users wouldn't sign up for their websites, but perhaps 10% would. And, as Kim puts it, that “10% would still be valuable, and we can do a lot with that 10%.”“We created more value to [those] users, more exclusive content and high-quality content,” Kim says. “All of that became an initiative on the content side for us to deliver a premium model and give users an incentive to sign up.”Kim further talked with The Current Podcast about balancing advertiser value, user experience and performance, which he says are “always affecting each other.” Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio.Damian Fowler (00:00):I'm Damian Fowler, and welcome to The Current Podcast. Today we're talking to one of the biggest digital publishers. You might not know by name, but you've definitely read their stuff. I'm talking about Net. The company behind Screen Rant, the Gamer, Kaleida make use of, and a bunch of other sites that rack up hundreds of millions of sessions every month. Joining me today is Ji Kim Valnet's, head of monetization. Ji'S been leading the charge on everything from supply path optimization to first party data to figuring out how to drive real revenue without compromising the reader experience. We'll get into some of the big shifts they've made in their tech stack and how they're bringing newly acquired brands like Polygon into their ecosystem and what other publishers can learn from their approach.Ji Kim (00:52):At Valnet, I'd like to think of us as a publishing powerhouse. We started very small. Our motto is humble and hungry. We like to remind ourselves that it's always good to keep a humble mindset. I've been at NET for 10 years and we've grown tremendously. We've went through a lot ups and downs, but even as we grow, we like to think that we're small and agile and the publications we range from automotive, gaming, technology, entertainment, but entertainment has always been our flagship, but we've been kind of branching outside of that and trying to expand more and more. And then we have some lifestyle brands as well as sports.Damian Fowler (01:35):Let's talk about a moment that changed the game for Net. Can you walk us through your, I guess we're going to talk about supply path optimization at first anyway, which is a hot topic around these parts and what work you did around supply path optimization, like cutting resellers and boosting direct inventory. Could you talk us through that a little?Ji Kim (01:57):It's an ongoing process. It's certainly, I think most people agree that SPO is not an easy thing to achieve. You can commit to it one shot, but that's much harder to do considering that there will be a revenue impact. So for us, we tried both ways. We took a few sites and we took the direct approach and we saw a pretty decent stability, and then some other sites did not, and then we have to kind of revert back to it. SPO, it was always a topic that was talked about but not well enforced. And tradedesk took a big initiative to push publishers towards it. And then we started working closely with Jounce Media as well, with Chris Kane started kind of talking through some of the ideas, how should we go about it? How do we retain the value and still achieve removing the resale alliance and keep our inventory as clean as possible?(02:51):But initially our outlook of SPO was about making our inventory as clean and transparent as possible. Net considers ourselves as a premium publisher and we want to make sure that the advertisers see that as well. So we were heading in that direction. But ultimately, I think the biggest challenge with SPO was it's impossible to do an AB test because you have one A TXT file and you can't test one setup with the resell alliance, one setup without. So that's been pretty challenging to understand where's the value going, where is it coming from? And even with the Resell Alliance, when you talk to the SSPs with Resell Alliance, they'll go, oh, these are PP deals. These are not just rebroadcasting and all this stuff. So trying to understand the granularity and all that details of what each resale align means was very difficult. But ultimately we know we have to go in that direction, but we know it's not going to happen overnight, so we're kind of just taking a step at a time.Damian Fowler (03:51):That's great. What would you say was the kind of catalyst or moment that sparked that shift?Ji Kim (03:57):We always talked about advertiser value. It is important to yield as much value as possible and get the performance that we need. We always think that advertiser value is important, and when we think about that, it's like you go through stages. You go, okay, viewability needs to be important. Let's get viewability up to above standard, above average, make sure our CTR is good, but it's high quality clicks. It's not just users just clicking on stuff. Then you go through the lines and eventually you get to SPOs. Make sure that advertisers know what inventory they're getting access to, what they're buying, and make sure that they're getting insights. The transparency is there. Then we've increased the value of our inventory.Damian Fowler (04:46):Yeah, I mean that's the key, right, obviously. And speaking of that, having made these changes, are you in a position to be able to see the kind of impact that they've had from a revenueJi Kim (04:58):Perspective? Honestly, I don't think I can everything, especially with these kinds of stuff, what I've learned is it doesn't change overnight. Let's say we remove all the reseller lines yesterday. Today, likely the performance is going to drop initially and maybe things recover over time, but there's so many moving parts that it's hard to associate the value towards SPO, and that's a lot of things that we do in this industry. But I think that's when we like to look at it as, you know what? Ultimately we are improving the quality of our inventory, so we will get rewarded at some point. And that's how you move forward. But with SPO, I think the other side is that it's not just about removing reseller lines. You also have to market yourself and tell the advertisers that, Hey, we have gone in this direction. We have removed the reseller lines. All of our inventory is direct. It's clean. And that part is also hard to do. We haven't spent a lot of time or resources into marketing ourselves, and that's why we talked about, people may not know net, but they know our brands. It's the same thing. It's like we are now making a big push to let people know who Val net is, and that's going to go in hand in hand with this stuff.Damian Fowler (06:21):In terms of that messaging around the surgery as it were you're doing on the supply path, does that land well with advertisers?Ji Kim (06:32):I think it's always positively looked at when you tell them, it's like everybody, it is never negative, but I don't know if actually if it's meaningful for them because at scale, they're buying at scale. So yeah, we're a big publisher, but they're also buying at multiple publishers. Maybe only small portion of their budgets come to us. So it's positive, but I don't know if it's all that meaningful to them. At least that's what I've felt.Damian Fowler (07:04):So in addition to the SPO, what other tweaks or changes are you as head of monetization looking at to basically bring in those ad dollars and keep readers satisfied, I suppose?Ji Kim (07:17):Yeah, so there's three things. So we looked at the advertiser value, but then there's the user experience and then the performance side. So always those three things, there's constantly affecting each other. Ad density is probably one of the biggest part of advertiser value and performance and user experience. So we are constantly trying to reduce our density, and we look at this metric impressions per session and request per session. So we look at that and injections our injections based on content length, a paragraph breaks and all that stuff. So we'll try to work with the content team to create optimal breaks. I'll have a little sit down session with the content team. The leads say, okay, this is how the admin injection works, and how you break out your content really does impact, because we won't break a paragraph in half to inject an ad. So there needs to be natural breaks for the ads to inject. So if you have massive paragraphs, we're going to have less ad injections, which is fine if the content works like that, but they also need to think about how all this stuff works.Damian Fowler (08:26):That's really interesting. I mean, I think that sweet spot between not being the Vegas strip, but also ads have to populate at the right time to have value.Ji Kim (08:35):For net, we've focused mostly on open market programmatic spend. We have a small direct initiative. This is something that we've been trying to grow, but when you don't have huge direct sales initiative and direct spend coming in, you kind of need the density because the CPMs that you get from open market is much lower. So we want to try to move away from that as much as possible. I don't think found that will ever be a publisher where we drive like 50% of the revenue from direct sales, but we want to grow it to maybe 15, 20%. And once we do that, we can yield higher CPMs, which allows us to reduce the density, which would be better for advertiser value, better for user experience, and we'll still get the performance that we need to kind of go forward.Damian Fowler (09:24):So it's a balance.Ji Kim (09:25):Yeah. Yeah. I think if we can drive higher CPMs, we would love to reduce density, but it's always the constant battle between the two of, okay, well we reduced density. Oh, we went too far. Okay, we got to bring it back a little bit.Damian Fowler (09:38):How difficult is it to kind of innovate in ad tech? This is a broader question, I guess given how fast things are changing, especially on the programmatic front,Ji Kim (09:47):It's been very, very difficult. Rapidly changing environment is definitely one of them, and you have to adapt quickly. For example, the video definition of having instream outstream, and then now there's a third definition of accompanying that stuff. When it happened, the enforcement happened quickly, so we had to adapt quickly, and that's difficult. But innovating is, I think, much more difficult than just adapting to the new policies and new rules. So many different ways to innovate pre, for example, you have the open source code, you build that, but there's so many customizations that you can do and even a single customization, you interpret how you should approach that topic and how you should build your tech. So you kind of have to talk to your developers and walk through. And our biggest challenge I would say was bridging the gap between developers and ad ops. I was like, because I am an ad ops guy, I understand programmatic landscape very well, but our developers do not. And I'm not a developer, I'm not a technical guy. Obviously through 10 years I've learned a lot of stuff, but still, if I needed to build something, I'm not going to be able to tell them exactly how to build it. So you need somebody in the middle that understands both sides,(11:03):And that was the most difficult part. And eventually we did find resources that they were able to bridge that gap and were able to build stuff. But ultimately, there's just so many different ways to build your product and you want to make sure that product that you build or tech stack that you build is going to keep that balance that you need between the user experience, the performance, and the density, everything that pertains to page speed as well. If you build it to be too slow, everything gets affected as well, and that's harder to tell. So yeah.Damian Fowler (11:37):So how have some of these technical changes influenced your broad and monetization philosophy?Ji Kim (11:43):Yeah, so I guess one of the things, if we talk about authentication, we talk about cookie deprecation and why authentication became so important to majority of the publishers. And I remember our thought process around authentication was pretty pessimistic, I would say. But eventually we said know what? We can create content or value for the users that's going to want them to sign up and want them to get authenticated. And we said we got to start somewhere. Ultimately, maybe we've become a little bit more realistic about what critical mass of a value would be if we're at, if we're expecting 50% of users will log in, that's not going to happen, but 10% is still very meaningful. So it was about our philosophy was changing, about our expectations changing and still understanding that 10% could be very valuable and we can do a lot with that 10%. So we created more value to the users are more exclusive content, high quality content, high quality videos. All of that stuff became an initiative on the content side for us to deliver the premium model and to give users the incentive to authenticate a sign up on.Damian Fowler (13:03):That's really interesting. I think one of the things that also I'm hearing is that you kind of have different audiences, but you're getting to understand your audiences. I mean, this strategy gives you more insight into who's coming.Ji Kim (13:15):Yeah. We also created what we call threads. They can talk about the article, talk about topics that we're discussing, and that really improved our engagement.Damian Fowler (13:30):As you look to the future, how do you think about, as it were, locking in some of these changes and this value that you see from this audience?Ji Kim (13:40):So I want to go back a little bit about innovating and how difficult it is. So I went through the stages of, okay, what am I focusing on to optimize to yield more value? And initially it was demand. Okay, we want to work with as many high quality as P as possible, but then you do work with all of them. There are going to be going to be one or two that come here and there, but generally speaking, they're not going to create incremental value. They'll just take a piece of pie that was taken by somebody else, not meaningful value. Then you work on ad tech innovation, all that stuff, and that we'll continuously work on that, but that also has lots of limitations, and you eventually reach a plateau point of say, you're not going to find a lot low hanging fruits. So now we come to premium inventory, which we need to learn our users, we need to learn who they are so we can offer these users to our advertisers to grow our PMP programmatic direct, as well as your conventional IO based direct deals that's going to yield as higher CPMs.Damian Fowler (14:53):Yeah, I mean, talk of premium inventories is characteristic of the moment we are in when it comes to programmatic sales for publishers.Ji Kim (15:02):Yeah.Damian Fowler (15:04):Let's draw back and look at the big picture and some of the kind of industry context. I guess think I'm correct in saying Valnet reach has more than 400 million sessions a month across its network. That's correct. And how do you think about that, that kind of scale when every property has its own audience profile and publishing rhythm?Ji Kim (15:30):Yeah, it's sometimes a bit overwhelming how much reach our sites have, but I always try to look at it as our advantage, and this is the opportunity that hasn't been tapped into, is that okay, we're 95% of our inventory is sold in the open market, and we have so much data that we could collect and leverage in order to drive higher value. And it's just looking at it, it's overwhelming, but you start to see the real value that hasn't been tapped into, and that's exciting, but it's also very, very difficult to manage all that information, manage that data, and use it properly. So yeah, I mean it excites me, but also I know how challenging it can be to create value through that. So we're taking one step at a time, even first party data collection. I wouldn't say we're crazy sophisticated, but we're keeping it a level that we know how to manage and understanding it well first and then starting to kind of grow a step-by-step.Damian Fowler (16:45):Yeah, I mean, I suppose the whole back and forth about third party cookies may have provided a spark. I know it lit a fire under the industry. Speaking of first party data, so that is a focus for you?Ji Kim (16:56):Yes, yes. But I believe when it was really a huge focus for the industry was when Google had first announced that they're going to deprecate third party cookies, and we had the initial moment of, oh, you know what? We also need to look into this, but we didn't want to panic. Our outlook was, I'm sure everybody went through the initial panic. We did too, but we didn't want to stay in that moment. And we said, okay, what's realistically going to happen for publishers like us? How much first party data can we collect and really sell because we don't have a huge direct sales initiative? And at that point we had none. And you can't grow direct sales overnight. It's a highly competitive environment, and you're entering that new market. You have to build relationships, you have to have crazy amount of salespeople that are constantly going out there representing balance inventory.(17:55):And we weren't set up for that, and we weren't willing to just fully invest everything into growing that at the time. So we said, well, maybe first party data isn't as important. Collecting first part data isn't as important as just understanding how to go about direct sales. So that's what we worked on. We've hired salespeople, we enter that space. I was very naive about how direct sales worked, and now we have a better understanding. We have good salespeople that understand our values as well. We don't want to just go out and sell anything and everything. We want to understand the creative types that we're also selling isn't going to impact user experience horribly and negatively. The high impact guys, the site scans when they're done, right, it's great user experience, but it could also go the other way. So we wanted to build a baseline first, and that's what we did the last few years. And now we can go after the first party data in a more sustainable way for us.Damian Fowler (18:56):Let's talk about your acquisition of Polygon from Vox Media. Speaking of inventory that expands the real estate, how does that property fit into what you're doing?Ji Kim (19:07):So Polygon, obviously, we go through a lot of due diligences. We look at different opportunities, and Polygon was an easy one to go through because we knew Polygon has great content, it has a great foundation of creating high quality content. But the difference was that Fox has a lot of direct sales. I can't remember the exact number, but it could have been 75%, 80% of their revenue was generated, direct sold inventory, and then 20% was open market. And for us, it would've been the other way around, flipped around even less. Maybe 95% open market, 5% directive. Initially when we acquired it would've been a hundred percent open market, but that's also why it excite us because it's a premium inventory that doesn't get seen in the open market. Open market buyers don't see the bid requests coming from that website as much. So we're super happy, but we knew this was a high quality inventory, high quality website, and we knew that there was a very small chance that it was going to go poorly.Damian Fowler (20:20):Interesting. When you buy a property like that, you're actually buying an audience to a certain extent.Ji Kim (20:25):Yeah, absolutely.Damian Fowler (20:27):Do you think about audiences as discreet to the publications or do you see crossover?Ji Kim (20:34):Crossover? Yeah, lots of crossover.Damian Fowler (20:37):Yeah. Alright. So I guess the big question here is for other publishers looking to upgrade this strategy that we're talking about, especially in this very complex environment, which is something you clearly understand very deeply, what's one piece of advice that you might offer?Ji Kim (20:54):I think you have to think about realistically what you should go after, what opportunities you should go after. So many things that come up right now, I think the big thing is curated media. And on our end, a lot of the SSPs and DSPs are doing the work for us. They going out and curating our inventory for us, and that's fine. But if you were to go after that and trying to grow it, but you don't really have the resources, it's easy to just kind of see everybody, what everyone else is doing, like, oh, I want a piece of that too, but it's not going to yield the value. Same value if you don't have the right resources in place if you're not focused on that opportunity. So my advice would be to understand which opportunities realistically are you able to get and have the right resources who are going to be passionate about that. Take accountability. That's huge, the accountability part. And that's not something you can just kind of force people. You have to believe that this person that's taking on this project can be really passionate and sink their teeth into it. If you got that, then go after those things. But it's too hard to go after every single opportunity there is. Even if seemingly it seems like a low hanging fruit. Nothing is really that simple in this industry.Damian Fowler (22:15):That's for sure. So finally, we're going to wrap this up with some what we call hot seat questions. So what's one thing you're obsessed with figuring out right now?Ji Kim (22:27):How to yield more value? No, no, no. I'll give a better answer than that right now. For me, it's how to grow direct sales sustainably and scale it in a way that we don't get too bloated. Because through acquisitions, one of the most valuable things that I get is insight. I get to see under the hood of a lot of publishers, small to medium to large, how they operate, what is their strategy and direct sales. I've learned some of the big publishers do it extremely well. It's a well-oiled machine, it's not bloated. They generate a ton of revenue, but some have a huge cost, and that's what we were afraid of. And right now it's very hard to do. So you need the right sales team, you need the right operational guys, you need account representation, you need reporting guide and all this stuff. And right now I am trying to find a way to scale it, but without having massive costs, just kind of take over and then expect this to yield value in the next year or two. I want that line to kind of grow together. And that's not an easy thing to do, obviously. And I'm looking for the right resources. I'm looking to build relationships with agencies with limited guys, just hustle through it and offer them our inventory, charm them, whatever it may take. But yeah, that's what I'm currently obsessed.Damian Fowler (24:01):Okay. What's still missing in the ad tech stack that you wish someone would build?Ji Kim (24:07):I don't know if this would fall under their ad tech stack, but I think we could really benefit from a bit more standardization around, it could be reporting and creatives. Maybe I'm speaking out of line because I'm on the inventory side, so I don't know everything that goes on the buy side and the creative side. But what I see is that there's so many different creatives that just either break the page, the creative's broken, it's too heavy, it slows down the page, and it's hard to target those and remove those. It can come through so many different channels. So if there is a bit more standardization around what kind of creatives are acceptable, I'm sure there is some or a standard already, but it needs to be honed in a bit more maybe.Damian Fowler (25:00):What's one thing advertisers misunderstand about monetizing Publish it inventory today?Ji Kim (25:08):So I thought about this and something that it's more of my frustration around advertisers perspective. I understand it, but a bit more frustration because it's hard to create context around it, which is brand safety. I understand the brand side. I advertise side on why they wouldn't want to associate their brand with certain content, but brand safety is police by keyword list and it's very restrictive. And some of the,Damian Fowler (25:37):It's one toolJi Kim (25:38):And it's like, okay, and we have gaming sites that will, a lot of gaming, natural will talk about shooting, but some of the game developers won't want to associate with those articles. And it's like, hang on, hang on. Now you bet you guys also have games that are first person shooter or whatnot. You don't want to associate with those type of articles. There's a bit of a mismatch, and I think it's just hard to manage that. So they go with a broader approach and I get it, but I think it's just there needs to be more about understanding the context of certain articles. And it's like the word shooting can be anything, everything. Right?Damian Fowler (26:22):Yeah, I like that. I've been hearing more about a shift from brand safety to brand suitability, which brings in the concept of context. What's something unexpected you've learned from reader data or behavior recently?Ji Kim (26:39):So I wouldn't say it's recent, but it's something that's surprises me how the smallest change that I, from my perspective is like, is that really going to do anything? But at our scale, the numbers changed so drastically. Recently we were playing around with the video size because our outstream unit will float once the user are scrolling and the size of that unit. Obviously we want to give advertiser value, so we want to make it as big as possible. But then user experience wise, it could be very bothersome because as they're trying to read, there's a video playing. So we want to keep mindful of that. And we're constantly testing the size of that unit and we decreased by 10% and 10%. While it's significant, if you look at the actual size of the unit to the naked eye, you really wouldn't be able to tell what the difference is. But the CTR of that video unit changed drastically. It was cut in half, actually. And that's the thing is like, okay, users are really sensitive to these things. And to me it's not, maybe I'm looking at it too often, but that's always, that boggles my mind and it always catches me by surprise when I see the numbers is like, wow, I did not expect that. I did not expect users to behave this way.Damian Fowler (28:00):That's amazing. The details really matter.Ji Kim (28:02):Yeah, Big time. Damian Fowler (28:03):And that's it for this edition of The Current Podcast. We'll be back next week. The Current Podcast is produced by Molten Hart. A theme is by Love and Caliber, and our associate producer is Sydney Cairns. And remember,Ji Kim (28:21):I like to think of us as a publishing powerhouse. We started very small. Our motto is humble and hungry. We like to remind ourselves that it's always good to keep a humble mindset.Damian Fowler (28:34):I'm Damian, and we'll see you next time.

Joseph Macbeth: Joseph Macbeth, President and CEO of the National Alliance for Direct Support Professionals (NADSP), boasts over 40 years of experience in the intellectual and developmental disabilities field. He began his career as a direct support professional and has become a prominent leader in workforce advocacy. Joe has significantly contributed to the advancement of direct support initiatives, particularly in New York and has been pivotal in establishing NADSP as a national movement representing over 60,000 professionals. Among his notable achievements are co-authoring a presidential report on the direct support workforce crisis and developing the E-badge Academy. Additionally, he serves on various national boards and committees, including a presidential appointment to the President's Committee for People with Intellectual Disabilities (PCPID).Episode Summary:In this 2-part episode of DSP Talk, host Ashley Blaise engages in a meaningful conversation with Joseph Macbeth, an influential figure in the field of direct support for individuals with intellectual and developmental disabilities. Joe shares insights from his extensive experience advocating for direct support professionals (DSPs), discussing the urgent need for policy changes that affect DSPs and their ability to provide essential services. He emphasizes the potential impact of impending Medicaid cuts and the importance of DSP-led advocacy to confront these challenges.In an exploration filled with crucial insights, Joe Macbeth delves into significant policy issues facing DSPs today, highlighting the often invisible and undervalued status of these professionals. He elaborates on the profound effects of potential Medicaid cuts, advocating for direct support professionals to mobilize and advocate on their own behalf. Throughout the discussion, Joe underscores the vital role of DSPs in achieving quality care and the pressing need for proper recognition within the profession. The conversation further explores the necessity for systemic support, training, and direct involvement of DSPs in policy advocacy, emphasizing the role of personal stories in influencing legislative change.Key Takeaways:Direct support professionals face potential setbacks due to proposed Medicaid cuts, which could impact both their livelihoods, and the quality of care provided.Joe Macbeth encourages DSPs to take charge and advocate for themselves, drawing a parallel to successful social justice movements led from within.Recognition and support for DSPs extend beyond monetary compensation to include career development, decision-making power, and strategic involvement in organizational processes.There is a critical need for a unique occupational classification for DSPs to ensure accurate workforce data, essential for informed policy decisions.Notable Quotes:1. "I see this as a social justice type of issue. People who support people with all types of disabilities need to be valued and respected as a true professional” – Joe Macbeth2. "Honoring is a practice, not a performance." – Ashley Blaise3. "Medicaid is not an entitlement. Medicaid feeds back into community and people with disabilities…contribute greatly to our communities." – Joe Macbeth4. "Nobody's a good direct support professional on day one. It takes time to be a good direct support professional."– Joe MacbethResources:National Alliance for Direct Support Professionals (NADSP)Advocacy CenterDisability Policy Forum Hosted on Acast. See acast.com/privacy for more information.

Ari Paparo talks with Philip Inghelbrecht, CEO and co-founder of Tatari, about how TV advertising is changing. They cover outcome-based measurement, the role of DSPs in connected TV, and how Tatari is using AI in creative workflows and media planning. The conversation also touches on how brands of different sizes approach TV and what trends are shaping the space. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the New Music Business podcast, Ari sits down with Oscar Höglund, the co-founder and CEO of Epidemic Sound. Epidemic Sound is a leading music and soundtracking platform for content creators. They have garnered attention for its digital rights model and soundtracking tools that help creators to elevate their content with music, while simultaneously supporting artists financially. Oscar shares insights from his journey launching Epidemic after working with Sweden's renowned Zodiak Television.In their episode, Ari and Oscar unpack critical issues impacting independent artists, including royalty structures, streaming economics, and the evolving landscape of music licensing. They explore Epidemic Sound's unique approach to artist compensation, discuss how digital streaming has pushed music toward playlist-driven consumption, and tackle the creative tension artists face when making commercially viable music. This episode offers an in-depth look at one of the industry's most influential platforms shaping the future of music in content creation.Chapters00:00 The Changing Landscape of Music Royalties06:00 Epidemic Sound: A New Model for Music Distribution12:14 Artist Compensation and Ownership Rights17:46 Innovative Approaches to Music Licensing24:09 The Impact of Epidemic Sound on Independent Artists29:53 Future of Music in the Digital Age42:16 The Evolution of Music Consumption46:21 Negotiating with DSPs and Licensing Rates49:52 The Rise of Epidemic Sound55:31 The Artist's Identity Crisis01:08:01 Future Innovations and AI in Music01:21:12 Becoming a Full-Service Music PlatformEdited and mixed by Ari DavidsMusic by Brassroots DistrictProduced by the team at Ari's TakeOrder the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.

Recorded May 27 and May 30, 2025 In this episode, the crew chats with Catchbox about their approach to rethinking microphones and DSPs, talks up the potential of a IP-enabled Stream Deck, and reviews Infocomm preparations.  The Elgato Stream Deck, known for its versatility, shows potential for integration into educational environments. With its ability to streamline workflows and simplify complex tasks, the Stream Deck could be a game-changer for technology managers looking to create an engaging and interactive classroom. On the other hand, Catchbox has taken the concept of audience participation to a whole new level. The Catchbox Cube allows instructors to throw a microphone to students, encouraging spontaneous engagement and making learning more interactive. In addition, the Catchbox Clip, Stick, and Hub (and the awesome charging dock!) have us rethinking how we integrate microphones into our classrooms.  Finally, the team shares their strategies for navigating the InfoComm show floor, uncovering hidden gems, and avoiding the pitfalls of over-scheduling. This lively discussion is packed with humor, anecdotes, and practical tips to ensure you make the most of your experience at the show.   Catchbox: https://www.catchbox.com Elgato Stream Deck Network Dock: https://www.elgato.com/us/en/p/network-dock-stream-deck   Alternate show titles: AV Adjacentness Juicy data insights Osnap Potentially Disruptish How much aggravation do you want to go through? 13 years later Honey for our ears The average user is the professor There was no benchmark It is a complete failure without a Catchbox microphone Let's try to squeeze everything in there A full RU with all this extra I/O It's harder to steer big ships Dodgeball tournament Free beer for everyone! Turn it up to 11 I want to hear my sphincter shrink! MST4K   We stream live every Friday at about 300p Eastern/1200p Pacific and you can listen to everything we record over at AVSuperFriends.com    ▀▄▀▄▀ CONTACT LINKS ▀▄▀▄▀ ► Website: https://www.avsuperfriends.com ► Twitter: https://twitter.com/avsuperfriends ► LinkedIn: https://www.linkedin.com/company/avsuperfriends ► YouTube: https://www.youtube.com/@avsuperfriends ► Bluesky: https://bsky.app/profile/avsuperfriends.bsky.social ► Email: mailbag@avsuperfriends.com ► RSS: https://avsuperfriends.libsyn.com/rss   Donate to AVSF: https://www.avsuperfriends.com/support

Joseph Macbeth: Joseph Macbeth, President and CEO of the National Alliance for Direct Support Professionals (NADSP), boasts over 40 years of experience in the intellectual and developmental disabilities field. He began his career as a direct support professional and has become a prominent leader in workforce advocacy. Joe has significantly contributed to the advancement of direct support initiatives, particularly in New York and has been pivotal in establishing NADSP as a national movement representing over 60,000 professionals. Among his notable achievements are co-authoring a presidential report on the direct support workforce crisis and developing the E-badge Academy. Additionally, he serves on various national boards and committees, including a presidential appointment to the President's Committee for People with Intellectual Disabilities (PCPID).Episode Summary:In this 2-part episode of DSP Talk, host Ashley Blaise engages in a meaningful conversation with Joseph Macbeth, an influential figure in the field of direct support for individuals with intellectual and developmental disabilities. Joe shares insights from his extensive experience advocating for direct support professionals (DSPs), discussing the urgent need for policy changes that affect DSPs and their ability to provide essential services. He emphasizes the potential impact of impending Medicaid cuts and the importance of DSP-led advocacy to confront these challenges.In an exploration filled with crucial insights, Joe Macbeth delves into significant policy issues facing DSPs today, highlighting the often invisible and undervalued status of these professionals. He elaborates on the profound effects of potential Medicaid cuts, advocating for direct support professionals to mobilize and advocate on their own behalf. Throughout the discussion, Joe underscores the vital role of DSPs in achieving quality care and the pressing need for proper recognition within the profession. The conversation further explores the necessity for systemic support, training, and direct involvement of DSPs in policy advocacy, emphasizing the role of personal stories in influencing legislative change.Key Takeaways:Direct support professionals face potential setbacks due to proposed Medicaid cuts, which could impact both their livelihoods, and the quality of care provided.Joe Macbeth encourages DSPs to take charge and advocate for themselves, drawing a parallel to successful social justice movements led from within.Recognition and support for DSPs extend beyond monetary compensation to include career development, decision-making power, and strategic involvement in organizational processes.There is a critical need for a unique occupational classification for DSPs to ensure accurate workforce data, essential for informed policy decisions.Notable Quotes:1. "I see this as a social justice type of issue. People who support people with all types of disabilities need to be valued and respected as a true professional” – Joe Macbeth2. "Honoring is a practice, not a performance." – Ashley Blaise3. "Medicaid is not an entitlement. Medicaid feeds back into community and people with disabilities…contribute greatly to our communities." – Joe Macbeth4. "Nobody's a good direct support professional on day one. It takes time to be a good direct support professional."– Joe MacbethResources:National Alliance for Direct Support Professionals (NADSP)Advocacy CenterDisability Policy Forum Hosted on Acast. See acast.com/privacy for more information.

In this episode of IDD Health Matters, Dr. Craig Escudé is joined by Ricardo Ortega and Babar Nawaz of iCare Manager—an innovative electronic health record (EHR) company revolutionizing care for people with intellectual and developmental disabilities (IDD). Together, they explore how technology can improve efficiency, documentation, and most importantly, the quality of care delivered by providers across 25 states and counting. Ricardo and Babar share their insights into the unique challenges of healthcare in the IDD field, such as state-specific compliance, staffing shortages, and underfunding. Learn how iCare Manager was built from the ground up—with direct input from DSPs, nurses, coordinators, and executives—to create a one-stop, user-friendly solution that empowers providers to spend more time supporting individuals and less time on paperwork. The conversation also looks ahead to the future of healthcare technology, highlighting the exciting (and sometimes scary!) potential of artificial intelligence (AI) in automating assessments, generating personalized care plans, and enhancing service delivery—all while preserving the vital human touch. Topics include: The origin and mission of iCare Manager Addressing compliance across state systems EHR systems built by providers, for providers How AI can improve outcomes and efficiency The importance of person-centered planning and funding in the IDD space Whether you're a provider, administrator, or simply passionate about inclusive healthcare, this episode offers powerful insight into how technology and compassion can go hand-in-hand to support people with IDD.

In this week's episode, John and Cynthia explore the incredible insights and untapped potential of Direct Support Professionals (DSPs). Our conversation will cover: Why DSPs often feel unheard within their organizations and how to change that Practical strategies for breaking down "invisible barriers" between leadership and frontline staff The importance of cultural awareness and diversity in our caregiving workforce Creative ways to show appreciation that truly resonate with different people We'll share actionable tips for creating genuine listening opportunities, whether you're a family member working with DSPs, an organizational leader, or a DSP yourself looking to make your voice heard. Got a story about feeling truly heard and valued in your work supporting people with I/DD? We'd love to hear from you! Email us at Quillopod@myquillo.com. Episode Transcript

For today's episode, you will hear my conversation with Constance Keane, the front-person and drummer of feminist Irish post-punk band M(h)aol. Connie joins me to discuss the band's brand new album 'Something Soft,' a blisteringly loud and hair-raising screed on the emotional and political undercurrents of her life over the past few years. ✨ MORE ABOUT M(H)AOL ✨M(h)aol is a feminist post-punk band from Ireland who grabbed the attention of global DIY punk circles with their debut album 'Attachment Styles' in 2023. Now after two years of relentless touring and a significant lineup change, the band has unleashed their brand new offering 'Something Soft,' available now on all DSPs. ✨ KEEP UP TO DATE WITH M(H)AOL ✨Instagram: instagram.com/mhaolmusic/Facebook: https://www.facebook.com/mhaolTwitter: https://x.com/mhaolmusicBandcamp: mhaol.bandcamp.com/album/something-softApple Music: music.apple.com/us/artist/mhaol/1496839296Spotify: open.spotify.com/artist/3YQdlHhWbhvV46g0bDtaFN✨ CONNECT WITH IZZY ✨Blog: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://agrrrlstwosoundcents.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠youtube.com/channel/UCv6SBgiYCpYbx9BOYNefkIg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/agrrrlstwosoundcents/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠twitter.com/grrrlsoundcents⁠⁠⁠⁠⁠

Next week is DSP Recognition Week (September 8-14, 2024). In this REPLAY episode from 2023, John and Cynthia sit down with John Raffaele, the Director of Educational Services at NADSP. We discuss DSPs (Direct Support Professionals), who they are, and their impact on the IDD community.  Resources mentioned in the episode: NADSP Want to share stories with us? Email us at Quillopod@myquillo.com To learn more about Quillo Connect visit MyQuillo.com  

Anthony Pappas: A seasoned Direct Support Professional with over 15 years of experience, Anthony Pappas is deeply involved in the realm of self-directed services for individuals with developmental disabilities. His unique approach incorporates creative elements such as music, songwriting, and creative writing to foster personal development and achieve person-centered goals. A musician, recording artist, and published author, Anthony has a rich history of collaborating with families and participants to cultivate meaningful and empowering support systems.Episode Summary:In this episode of DSP Talk, host Ashley Blaise delves into the transformative world of self-direction with Anthony Pappas, a Direct Support Professional who has an innovative approach to person-centered care. This episode focuses on the intricacies and benefits of self-direction as people with developmental disabilities are empowered to make significant life choices about their care, supported by a close-knit team of family and DSPs. Anthony shares his insights from over 15 years in this field, emphasizing the importance of flexibility, mutual respect, and collaboration between DSPs, participants, and families.Throughout the conversation, Anthony highlights how working closely with families changes the traditional DSP role, offering a more personalized approach to care. Terms like "self-direction," "collaborative teams," and "individualized goals" permeate the discussion as Anthony reflects on his innovative methods, such as using music to enhance vocabulary and creative expression. The discussion underscores the challenges and rewarding moments of self-direction, showcasing real-life examples that emphasize empowering choice and finding common ground in decision-making processes.Key Takeaways:Self-direction thrives on collaboration, creativity, and respecting personal choice, with the participant's voice central to decision-making.Effective communication between families and DSPs is crucial for successfully navigating challenges and fostering growth in participants.Utilizing creative approaches like music can significantly enhance personal development and engagement of individuals being supported.Compromise and flexibility are necessary for achieving shared goals and maintaining productive relationships between families and DSPs.Anthony's experiences illustrate the transformative power of self-direction in instilling independence and confidence in participants.Resources:Book: Gifts From the Autistic Community - by Anthony PappasListening Workshop: Listen and Unwind - Contact AMPappas620@gmail.comDefinitions:Participant – In this episode, participant refers to the person being supported in self-directed services.FI – Fiscal Intermediary is the agency of records. The FI handles DSP onboarding, payroll, mandatory training of DSPs and families, as well as Human Resources needs such as tax information and health insurance benefits for the DSP. The FI ensures that all DSPs on the participant's team, as well as the participant's budget, are compliant with the Office of People with Developmental Disabilities (OPWDD).Tune in to the full episode to deepen your understanding of person-centered care and see firsthand how the DSP Talk series uplifts the invaluable work of direct support professionals. Stay connected for more conversations that inspire and inform. Hosted on Acast. See acast.com/privacy for more information.

The ad industry is seeing major shifts, with Microsoft stepping back from Xandr amidst the rise of AI and the complexities of CTV advertising at the forefronts. Meanwhile, the value of local advertising is in question, as it struggles to keep up with the evolution of digital platforms and measurement.

For today's episode, I am joined by Maia Friedman to discuss her brand new album Goodbye Long Winter Shadow, a collection of meticulously crafted songs about the cyclical nature of life and the personal tragedies and new beginnings that inspired the trajectory of the album. ✨ MORE ABOUT MAIA FRIEDMAN ✨Maia Friedman is an artist based in Brooklyn, known for her work with the Dirty Projectors and Coco. Coming off the heels of her 2022 solo debut Under The New Light which was crafted through improvisational sessions, her sophomore effort Goodbye Long Winter Shadow, was the result of intensive and rigorous writing sessions. The record is available now on all DSPs. ✨ CONNECT WITH IZZY ✨Blog: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://agrrrlstwosoundcents.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠youtube.com/channel/UCv6SBgiYCpYbx9BOYNefkIg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/agrrrlstwosoundcents/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠twitter.com/grrrlsoundcents⁠⁠⁠⁠⁠

On today's show, we chat with Melody Noel!For Melody Noel, music is a life force. Born into a family of mariachis spanning across seven generations — with the earliest musician dating back to the 1870s — Melody forged her own path as the first to create music outside the Mexican folk genre.  Melody began her journey in pop music as a member of teen girl group Runway MMC. This experience opened her eyes to the American music scene, working with the likes of Grammy nominated Alex Cantrall (“Leave (Get Out)” by JoJo) and Brandon Howard (“I Ain't Gotta Tell You” by Ne-Yo) for Runway MMC's debut EP “Forever Yours” (2008).  Melody pursued higher education at NYU's Clive Davis School of Recorded Music, graduating in 2014.  Her class project, an EP titled “The Living Room Sessions,” sparked the interest of music publisher Imagem Music; they signed her soon after in 2012.She continued her path as a songsmith in Los Angeles, toplining for songs such as “IDon't Wanna Love You” (Casablanca Records/UMG) by Prince Fox, “In My Head (feat.Georgia Ku)” (Mad Decent) by Party Favor, and “Paper Roses” (Spinnin' Records) by Kura.  In 2016, she co-wrote the single “Love Make the World Go Round” recorded by Jennifer Lopez and Lin Manuel Miranda. Released exclusively on iTunes, all proceeds were donated to those affected by the Pulse nightclub shooting in Orlando, FL. The song peaked at no. 72 on the US Billboard Hot 100 and no. 9 on the Digital Songs chart. After feeling the pull to write songs for something bigger than herself, Melody pivoted to the Christian music genre, establishing Influence Music in 2017. In 2018, Melody led the worship collective in creating iTunes no. 1 and Billboard no. 2 album “Touching Heaven.” Melody's single “Mistakes” made it on Billboard's Christian Airplay chart for 20weeks. She continues writing and performing songs that are utilized by churches globally.  To date, Melody's songs have been streamed 228 million times across DSPs. Whether writing music for pop icons, film and television or for local congregants, the banner Melody carries over it all is "Soli Deo gloria,” meaning “Glory to God alone.With the release of “Back to Praise” via Influence Music (distr. via Capitol Christian Music Group), Melody is stepping out in faith to accomplish such a mission. This EP consists of five pop-infused worship songs that remind believers that no matter what life brings, God is good, and our response is to keep coming “Back to Praise.” melodynoelmusic.com@melodynoelmusicchristianmusicguys.com@christianmusicguys

If you'd like to see full video of this and other episodes, join the Reel Notes Patreon at the Homie ($5/month) tier or higher. You also get early access to episodes, an invite to our Discord server, access to the Reel Talk archives, and more!My guest this week is Vermont-via-Chicago producer, multiinstrumentalist, and record shop owner Greg Davis, also known by his beatmaking alias, Asterisk. We spoke about Perfect Days, the Star Wars franchise, particularly Revenge of the Sith, Legend of Ochi, A Clockwork Orange, falling in love with hip-hop, how studying music in college set him up to expand his vision, running a record store, bridging the gaps between the old and the new, and the creative process behind No School, his return to the world of hip-hop beatmaking. Come fuck with us. No School is currently available exclusively on Greg's Bandcamp. Find it on all other DSPs starting June 6. Follow Greg on Instagram (@gregorytylerdavis) and Twitter (@asterisk_802), follow his record store, Autumn Records, on Instagram, and check them out if you're in the Vermont area.My first book, Reel Notes: Culture Writing on the Margins of Music and Movies, is available now, via 4 PM Publishing. Order a digital copy on Amazon.Reel Notes stands in solidarity with the oppressed peoples of Palestine, Congo, Sudan, Tigray, and Haiti. Please consider donating to the Palestine Children's Relief Fund,  The Palestinian Youth Movement, The Zakat Foundation, HealAfrica, FreeTigray, and/or Hope For Haiti.  For information about contacting your representatives to demand a ceasefire, finding protests, and other tools, check out CeasefireToday!Follow me on Instagram (@cinemasai), Twitter (@CineMasai_), Bluesky (@cinemasai.bsky.social), TikTok (@cinemasai), Letterboxd (@CineMasai), and subscribe to my weekly Nu Musique Friday newsletter to stay tapped into all things Dylan Green.  Support the show

This week, Mike and Emily dive into the recent positive performance of The Trade Desk, questioning if the earlier concerns about the ad tech market were overblown, and then shift gears to discuss the evolving landscape of search with the rise of sophisticated AI prompting and its implications for information access and optimization.

Singer/ songwriter hailing from Kenya N'jiru gets hyped with your Queen Wanjira Longauer, talking about her adventurous creativity, artistry and her latest release ‘HYPE Song' out on all DSPs!

Kenya's rising Afro-pop sensation Keemlyf gets hyped with your Queen Wanjira Longauer, chatting about his new release ‘OUTSIDE,' out on all DSPs, his artistic journey and more!

Next in Media spoke with Tim Vanderhook and Chris Vanderhook, co-Founders of Viant Technologies. The CEO and COO of the ad tech firm talked about their Trade Desk rivalry, whether a Google breakup will be good for their business and the open web, and why CTV offers a chance for fewer monopolies.

Tish Allcorn is an esteemed expert in the human services field, with a dedicated career spanning over seven years working with the Regional Centers for Workforce Transformation. She is instrumental in teaching DSP (Direct Support Professional) core competencies across New York State. Tish is known for her passionate advocacy for individuals with disabilities as well as the direct support professionals who assist them. She was active in the Be Fair to Direct Care campaign, she has also partnered with NADSP and actively participated in legislative advocacy. Tish holds a human service degree from Mohawk Community College. As a proud Navy brat, she is also a dedicated advocate for veterans.Episode Summary:In this episode of DSP Talk, host Ashley Blaise sits down with Tish Allcorn, a driving force in the human services arena, for a captivating conversation. Tish brings a wealth of knowledge from her work with the Regional Centers for Workforce Transformation, focusing on DSP competencies and advocacy for fair treatment of direct care professionals. She discusses the deep connections and impactful relationships that can form between those offering support and the individuals receiving it. Tish's insights offer a glimpse into the heart of disability support work and emphasize the importance of genuine connections.This episode delves into core themes such as the significance of understanding and emotional connection in disability support work, exemplified through Tish's own experiences in both her professional and personal life. Listeners are treated to an engaging discussion that underscores the need for emotional presence—beyond mere procedural support. The narrative paints a powerful picture of how DSPs, by showing up with both their heart and hands, can meaningfully impact the lives of those they support. Tish also highlights her anticipation of reconnecting with colleagues and community members through the re-launched Regional Centers for Workforce Transformation initiatives in May.Key Takeaways:Emotional connection between DSPs and those they support is crucial for successful and meaningful assistance.Tish emphasizes the role of DSPs in facilitating a fulfilling life for individuals with disabilities, advocating for an understanding-driven approach to care.Building trust and safety requires understanding and time, which can be more challenging without the ability to choose one's support staff.DSPs should recognize their impact, whether they're in someone's life for a brief moment or an extended period, underscoring their significance.Notable Quotes:"You can't really support me if you don't understand me or try to understand where I'm coming from.""Whether you're in somebody's life for 15 minutes or for 15 years, you play a significant role in their life, and that matters.""My success is part of their [DSPs] success."Resources:The Regional Centers for Workforce TransformationBe Fair to Direct Care CampaignNADSP (National Alliance for Direct Support Professionals)Intrigued by Tish's insights on the essential roles played by DSPs? Tune in to the full episode to gain deeper understanding and stay updated with more enlightening content from DSP Talk. Hosted on Acast. See acast.com/privacy for more information.

"I think it will be blunt and arbitrary" - Goodway Group CEO Jay Friedman on what happens if marketers have to slash budget during TariffmageodonNext in Media talked to Goodway Group CEO Jay Friedman about the state of brands' decision making amidst an uncertain economy and a rise in AI automation.  And of course, we talked about cookies and the various court decisions facing Google.

Host Mike Shields and ad consultant Emily Riley return to break down the major developments in media and advertising, from the Google antitrust trial to the latest on Google's cookie changes.

In this inspiring episode of IDD Health Matters with Dr. Craig Escudé, we welcome Tony Thomas, Executive Director of Welcome House in Cleveland, Ohio. With over 24 years of leadership experience, Tony shares his remarkable journey into the field of intellectual and developmental disabilities (IDD) — from a life-changing family discovery to a lifelong career dedicated to empowering individuals and advancing health equity. Tony discusses how frontline Direct Support Professionals (DSPs) are the heart of the disability services field, his innovative initiatives to improve healthcare access for people with IDD, and how Welcome House is creating clear career pathways for DSPs, including specialized medical support roles. He also talks about the urgent need to address workforce shortages and improve wages for caregivers. If you're passionate about making a difference, building a meaningful career, or learning how true inclusion transforms lives, this episode is packed with wisdom, hope, and practical ideas for the future of IDD services.

In this conversation, Jay Goldberg interviews Amir Panoush, CEO of CEVA, discussing the evolution of the company, its role in the semiconductor industry, and the importance of digital signal processing (DSP) technology. They explore Siva's market segments, customer base, and the company's value proposition compared to competitors like ARM. The discussion also covers the integration of AI at the edge, new customer partnerships, and the emerging satellite market. Amir shares insights on management strategies in an IP-focused company and outlines future directions for CEVA.

In this episode of the Programmatic Digest Podcast, Shannon Rudd and Allie Lichtenberg joined us to talk about their experience at the AdTech Economic Forum, an event created by Rob Beeler and Tom Triscari. Allie shared how excited she was to win a free ticket, showing how helpful it is to give new professionals chances to grow. Shannon talked about how the forum felt welcoming and praised the organizers for including different voices, especially in talks about money and business deals in ad tech. They also discussed big changes happening in the ad tech world — like how people's online behavior is changing and how AI is starting to play a bigger role in making money from content. They mentioned smart ideas from speakers like Andrew Casale about how DSPs and SSPs are changing.  We also celebrated how important community is, especially groups like the Women in Programmatic Network and A very special Thank You to Advance Women for bringing this together. Shannon and Allie talked about how male allies can help support women in ad tech and why that's so important.    Announcement   We have opened The Reach and Frequency MEMBERSHIP, exclusive to programmatic ninjas, adops, adtech unicorns looking for a community where we can learn freely and judgement free.  https://programmaticdigest14822.ac-page.com/executivemembership    About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic L&D Support: A monthly retainer providing hands-on training, strategy, and troubleshooting for programmatic teams. Book a Discovery Call: https://www.heleneparker.com/workshop/ Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts Join Here: https://programmaticdigest14822.ac-page.com/executivemembership    Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program   Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course   Timestamp: (00:02) - AdTech Economic Forum Takeaways (06:25) - AdTech Industry Insights and Trends (15:43) - Evolving AdTech Measurement and Diversity (30:40) - Empowering Women in AdTech Networking (34:50) - LinkedIn Networking and Engagement     Meet Our Guest: Allie Lichtenberg https://www.linkedin.com/in/allisonmottolalichtenberg/  Shannon Rudd https://www.linkedin.com/in/srudd/ Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/  https://www.linkedin.com/in/helene-parker/ Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/  As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/    Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/@programmaticdigest    Manuela Cortes - Co-Host  Programmatic Digest In Espanol  https://www.linkedin.com/in/manuela-cortes-/   Looking for programmatic training/coaching?  Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program  Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course  Join our next workshop by signing up to our waitlist below: https://www.heleneparker.com/waitlist/

We had the pleasure of interviewing Hudson Thames over Zoom video!Prolific songwriter, performer, and actor Hudson Thames has shared his soul-soothing debut album BAMBINO, available to stream now on all DSPs worldwide via Loaded Dice Entertainment. The album is laced with moody pop anthems, deeply emotional ballads, and genuinely timeless songwriting, paying homage to icons like Elton John, Billy Joel, and Paul McCartney. It features standout tracks “Wrong,” “Cold Summer,” “Weight” (feat. Kelsey Karter) and “Man of the World,” which features Jamie Cullum and was produced by Stephan Moccio (The Weeknd, Miley Cyrus). “BAMBINO is an Italian term of endearment that means ‘Baby' or ‘Little One.'  My dad remarried when I was twelve to a big Sicilian clan and my family grew by about a thousand people overnight,” says Thames. “As I floated through family functions and dinner parties, the term Bambino was assigned to me and I always felt that it was really sweet. This album is so coming of age for me. It's been whittled down over the last two years to highlight the most important moments of growth and learning during the most challenging but important time in my life. As I figure out my place in the world as a man, it feels like the right time to relinquish the title of ‘Bambino' and give it MY baby; This body of work.”A product of a honkey-tonk piano player father, Rat Pack Vegas performers, and a crew of skate rats from The San Fernando Valley, Hudson's pop sensibility has old school roots. Hudson first saw radio success with his first single, “How I Want Ya” feat. Hailee Steinfeld, and “Drive it Like You Stole it,” which led to performances on The Today Show, The Radio Disney Music Awards, as well as dozens of featured TV and film placements. When Hudson isn't busy playing music, he can be found sharing his talents on-screen. Bursting onto the stage at only 13 years old, Hudson's acting career began with roles in Tony Award-winner Jason Robert Browns' 13 the Musical alongside Ariana Grande, Distracted with Rita Wilson, and Falsetto's with Jason Alexander. He also has landed roles on acclaimed shows like The Secret Life of the American Teenager and Mad Men, to name a few. Currently, Thames is starring in Disney+'s new animated Spider-Man series, Your Friendly Neighborhood Spider-Man, as Peter Parker's voice.We want to hear from you! Please email Hello@BringinitBackwards.comwww.BringinitBackwards.com#podcast #interview #bringinbackpod #HudsonThames #NewMusic #ZoomListen & Subscribe to BiBhttps://www.bringinitbackwards.com/followFollow our podcast on Instagram and Twitter! https://www.facebook.com/groups/bringinbackpodBecome a supporter of this podcast: https://www.spreaker.com/podcast/bringin-it-backwards--4972373/support.