Podcasts about DSPS

In Episode 315, Sean and Andy get the lowdown on a relatively new live audio tool that took both NAMM and the online live audio community by storm over the last year as they talk with Devin Sheets, founder and owner of Alpha Labs, to learn all about De-Feedback. This episode is sponsored by Allen & Heath and RCF.A much-talked-about plugin in live audio of 2025, there are lots of myths and misunderstandings, rave reviews and reticence about this new tool for fighting feedback, handling overly reverberant rooms, and dealing with noise in live reinforcement and broadcast environments, so we get it all straight from Devin, including a live demo of exactly what De-Feedback is capable of.Devin Sheets, founder and owner of Alpha Labs, grew up in Salem, Oregon. His father Duane founded and owns Alpha Sound, a regional live audio production company, so Devin grew up in the busy environment of one of the largest PA rental and installation companies in the Pacific Northwest during the 1990s and 2000s.After graduating from Azusa Pacific University with a degree in music, he and Duane turned the focus of the family business toward high-end corporate and house of worship work. Devin had his industry standard bag of tricks for fighting feedback in these environments, but felt that “the answer” had not yet arrived. After years of unfruitful communication with many leading audio manufacturers about the issue, he decided to try his hand at a custom approach involving AI software. After paying large amounts of his personal money to various coders around the world in an attempt to make something work, the team finally struck gold in mid 2024 with a novel AI model of their own making, using training data largely produced by Devin himself, on a computer they built in-house. He used the beta version throughout the year for his own shows and events, and installed it in several churches in the area.By late 2024 there was pressure to begin selling the algorithm to the public, and so Alpha Labs was formed as a software partner company to Alpha Sound, a website launched, and sales of De-Feedback V1 began November 11 of that year. Within days, the plugin was being used on some of the biggest tours and events of the Christmas season. The software continues to be adopted by many of the world's top engineers and venues, while Devin and his team concentrate most of their time and energy developing newer, better versions.We've also upload a clip of Devin's demo of De-Feedback without our usual dynamics chain, for folks who want to listen to it as raw as possible, which you can download here: https://bit.ly/s2n-de-feedback (as a bonus, that clip is g-rated in terms of language, as well)SPECIAL OFFER: As a limited time bonus for Signal to Noise listeners, Alpha Labs is offering 10% off purchases with coupon code “SIGNALTONOISE”, valid through Feb 6, 2026! Just enter the code at license checkout, and the discount will be applied to all products in your order!Episode Links:Alpha Labs De-FeedbackDe-Feedback Official User GroupThinking Out Loud w/Friends of SoundBroker, Devin SheetsAlpha SoundEpisode 315 TranscriptNOTE: Mike Green, the artist who performs “Break Free” that opens every episode, has some new music hitting the market starting today, available on all streaming platforms as well as DSPs that support spatial audio. And, Mikegreenm

Rima Mattok is the Director of Demand Generation at Taboola, where she leads the global acquisition and engagement strategy of Realize, a performance advertising platform focused on driving measurable results for brands. With a background in user engagement, Rima brings a deep understanding of audience behavior and conversion optimization—experience that shapes her approach to helping marketers scale efficiently across channels. In This Conversation We Discuss: [00:00] Intro[01:09] Getting to know the new product, Realize [02:33] Facing rising ad costs across platforms[04:22] Launching before peak season to save costs[07:10] Questioning the myth that more budget wins[09:31] Challenging the idea that AI replaces strategy[11:30] Callouts[11:40] Unlocking incremental growth on the open web[14:16] Testing new channels with wise budgets[15:17] Running quarterly moonshot experimentsResources:Subscribe to Honest Ecommerce on YoutubePerformance beyond search and social taboola.com/The performance built for advertisers realize.com/Follow Rima Sherman Mattok linkedin.com/in/rima-sherman-mattok-93282739/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In this episode of Soundcentric, host Adam Dash sits down with Gabe P, the founder of On The Radar, to break down how one freestyle platform grew into a global cultural force. Gabe dives into the importance of freestyles as hip-hop education, how artists are actually discovered and selected, and what separates those who capitalize on their moment from those who waste it. The conversation explores the business behind viral freestyles, the role of the internet and memes in breaking artists, and how On The Radar built trust with artists while expanding worldwide. A must-listen for rap fans, creators, and anyone curious about how culture, creativity, and strategy intersect in today's music industry.   Twitter: https://twitter.com/soundcentricmus Instagram:https://https://www.instagram.com/soundcentricmusic/ Tik Tok: https://www.tiktok.com/@soundcentricmusic Facebook: https://www.facebook.com/SoundCentricmusic Website: https://soundcentricmusic.com Podcast: https://www.soundcentricmusic.com   00:00:00 - intro 00:02:15 - How Gabe feels having made a new cultural landmark within hip-hop 00:04:45 - Using the color green in all OTR branding and other people copying it    00:05:45 - How Gabe decided to format OTR to differentiate from Sway, Funk Flex, and other freestyle shows 00:07:45 - Some of the hardest OTR's to record 00:09:20 - The importance of freestyles for hip-hop 00:16:00 - Do people pay to get on OTR? 00:17:45 - Why Gabe decided to release the freestyles on DSPs? 00:21:00 - Why Gabe has more than just rap artists and American artists on OTR 00:23:00 - How artists can capitalize on their moment after appearing on OTR 00:29:45 - Does OTR allow artists to rap on famous beats 00:31:20 - The OTR X Kai Cenat linkup 00:38:00 - How artists get on OTR and the importance of artists being visible online 00:42:40 - Tips for artists  00:45:00 -  Gabe's dream freestyle cypher 00:49:00 -How Gabe has time to listen to new artists 00:52:00 - Who we are listening to right now 00:54:00 - Closing thoughts      

•Thomas C. Horton known to fans as “The Soul King”, isa powerful independent singer, songwriter, and producer whose music bridges gospel, soul, and contemporary R&B. With over 100 released songs and a growing global audience, Horton delivers a sound that is both timeless andmodern — rooted in heartfelt emotion, spiritual depth, and authentic storytelling.is a rapidly rising gospel, soul, andinspirational artist, announces a major creative step forward with a new wave of award-level gospel compositions.  Witha reach spanning more than 50 countries and 47 global cities, Horton's unique sound continues to expand internationally.•Recognized for his signature blend of four-part gospel harmony, vocal unity, and modern arrangement excellence, Soul King is building a catalog tailored for top-tier gospel artists and legendary groups.  His latest compositions drawinfluence from classic church foundations while introducing the fresh, royal soul sound that defines his artistry.•“I'm creating music designed for iconic voices,” Horton said. “This season is about excellence, precision, and honoringthe gospel sound.”•A prolific independent artist with 116 released songs, Horton's work merges technical vocal mastery with spiritual depth. His recent streaming rise across SoundCloud, YouTube, and global DSPs reflects growing momentum for his sound.•“He Made A Way” project is available on all digital outlets. EXCLUSIVE RELEASE “I Over Came-By The Name” AVAILABLE NOW!••Send an email to Let's Talk: Gospel Music Gold  sharing your thoughts about this show segment; also, if you have any suggestions of future guests you would like tohear on the show. Send the email to ⁠⁠⁠letstalk2gmg@gmail.com⁠⁠⁠ and become a follower on our Facebook page where all of our shows with links are found.•Awarded a “Top Gospel Music Podcast” Badge from Feedspot which has named Let's Talk: Gospel Music Gold oneof the Top 10 Gospel Music Podcasts on the web! •LET'S TALK: GOSPEL MUSIC GOLD RADIO SHOW AIRS EVERY SATURDAY 9:00 AM CST / 10:00 AM EST ON WMRM-DB INTERNET RADIO STATION  AND WJRG RADIO INTERNET RADIO STATION 12:00 PM EST / 11:00 AM CST •There is a Let's Talk: Gospel Music Gold Facebookpage ( @LetsTalk2GMG ) where all episodes are posted as well.    •The Podcast and Radio shows are heard anywhere in the World on the Internet! •ANSONIA'S BOOK RELEASES•“Legacy of James C. Chambers And his Contributions to Gospel Music History”•"If We Can Do It, You Can Too!" •"Molding a Black Princess"Order Information https://www.unsungvoicesbooks.com/asmithgibbs

Rich Kahn, CEO and Co-Founder of Anura, is driven by a mission to help businesses grow by eliminating digital ad fraud that silently siphons marketing budgets. A lifelong entrepreneur and developer, Rich is passionate about ensuring that advertising dollars reach real users—not bots, malware, or human fraud. We explore Rich's journey from launching an early digital advertising platform to uncovering widespread fraud that threatened his own business—and how building an internal solution eventually led to Anura. Rich breaks down his Ad Optimization Framework—Minimize Fraud, Optimize Conversion, Refresh Content—and explains why fraud must be addressed before any meaningful optimization can occur. He also shares how ad fraud impacts ROI, why lifetime value matters more than cost-per-click, and the conviction required to build and scale a SaaS company in a crowded market. — Improve Traffic Quality by 25% Overnight with Rich Kahn Good day, dear listeners. My name is Steve Preda, the Founder of the Summit OS Group, and the creator of the Summit OS Business Operating System. And today, my guest isa Rich Kahn, the CEO and Co-founder of Anura, an ad fraud solution that monitors traffic to identify real users versus bots, malware, and human fraud. Rich, welcome to the show.  Thanks for having me today.   Well, it’s super interesting business you have and the entrepreneurial journey. So let’s start with my favorite question. What is your personal ‘Why’, and how are you manifesting it in Anura?  My personal ‘Why’ has always been to help people. Fraud is a huge problem. And it’s no longer a question of if you have fraud, it’s a question of how much fraud you have. And I’m watching people spend millions and millions of dollars on digital marketing and getting it siphoned out by fraudsters with bogus traffic. So the ‘Why’ is that, in all the businesses that I've done, I've wanted to help people grow their business. I want to help people grow their staff. I wanted to help people grow, just in general.Share on X And in this case, with the Anura, I’m able to help them identify, wasted spend, eliminate that so they can grow their marketing campaigns and grow their company. And if they grow their company, then they have to grow their staff, and it’s a good thing for everybody. Yeah, definitely. And until we talked, I was not aware that fraud is rampant, especially in ad spend. It didn't occur to me. And I kind of wonder why this is happening. But tell me how you found this problem, and why do you want to solve this, and how did you get to this point to launch a company about it?  Well, in 2003, my wife and I launched a digital marketing firm. Think of Google, but really small. So it’s text-based ads you can target by keyword, bid price, geography, audience, like it had all these targeting criteria. We launched it in 2003. By 2004, we had a nice, stable list of clients, but we started getting some complaints about the traffic quality. Something wasn’t right. And I’m a developer, so I started looking at the code and realizing, looking at all the analytics and the data, and realized that it was bad traffic, it was fraudulent traffic. So I figured, you know what? I don't want to solve fraud. I want to go out, buy a fraud solution, bolt it onto my platform, and just continue doing my business.Share on X Kind of like buying McAfee for your laptop. You just buy and let it scan and do its thing. But in 2004, it didn't exist any fraud solutions. In fact, the first commercial available fraud solution didn’t start selling until 2008 or '09. So I was a developer, and I said, we're going to lose our business if I don't do something. So I figured it out I'd build it myself, and we did. I wrote the software. It worked great. We had to continue evolving it as fraud evolved. And it got to the point where we started having clients ask—if not beg—to use our software outside of our network. And that’s when we kind of got the idea that this might be a good tool to sell by itself, as opposed to baked into our platform. And that's where we launched it, in 2017. We ended up launching a Anura as a standalone solution.  Wow. I mean, it's definitely, if this is a big problem, it's going to affect everyone who advertises. So it could be hundreds of millions of people. How can someone even make money with fraudulent traffic? How does it help them to make money?   Well, what happens is internet advertising fraud is not illegal. There’s no law that says you can’t do it. So if you do find somebody that’s doing it, it’s really difficult to prosecute them in the U.S. But a lot of it happens overseas, so it’s even worse. There’s a lot of countries that allow all kinds of stuff. So basically, what we focus on is that their job is to try to make money. And I read an article one time from another company that was doing stats on fraud detection. They said the average fraudster—and this is why they do it—makes $5 million a year. But how?  There’s a lot of different ways. It depends if they're buying from Google, Facebook, DSPs, or affiliate marketing. But I’ll give you a simple example. One example, which is affiliate marketing. A lot of companies use affiliate marketing. I think it's a $20 or $30 billion industry at this point. It's a big market. So what happens is, right now, you or I can go to Amazon and sign up for their affiliate program, and every time we send them a new client, they'll give us 5% of what they spend. So I'm getting paid on the spend, right? So what if I sent fake users there? I’m not going to get paid for anything because they're not spending money. But what if I’m the fraudster? I use stolen credit cards to make those purchases. So if the purchase gets made and shipped, I get 5%. Affiliates usually get paid net 7. So I get paid net 7, somewhere across that month, maybe the next month, the person whose credit card was stolen says, “Hey, wait a second, I recognize charges that don't belong to me.” And then the investigation starts and takes months before it comes back to Amazon and says, “Oh, you shipped out a product to a fraudulent credit card. You're not getting paid for this. We're taking the money back.” But by then, they've already shipped the product, so they're out the hard cost of the product. They've already paid out the affiliate. The affiliate has already been paid. The affiliate can continue to do that for weeks, knowing that it’s going to take months for them to get caught. Once they get caught, they just set up another account. And what they're doing is making those affiliate margins. So if they spend a hundred dollars, they make five. If they create dozens and dozens of accounts, you can quickly see how they can make a lot of money in a short period of time. That’s just one example.  Yeah. That’s very interesting. Very interesting. So, okay, that’s really cool. So you basically help people not have the fake traffic. So whatever traffic they have, it’s real. So they pay real prices for real value. That’s got to be a significant improvement in advertising efficiency. What is the kind of improvement that you see on average happening for people?  On average, it’s 25% improvement. So 25% of the marketing dollars that they’re spending is fraudulent. Now, if they buy from like Google and Facebook, it's probably around 10%—they're on the lower side. If you buy from the programmatic space, like The Trade Desk and things like that, it’s upwards of 50%, and then everything else falls in between. All the digital types of marketing. If you're doing influencer advertising, if you're doing affiliate advertising, each one has different levels of fraud that we’ve found. But on the high side is programmatic, and on the low side is probably search and social.   Okay, so this seems like a big part of optimizing an ad, and making it perform better. So what I’d like you to share with us—and we'd talked about this in the pre-call is that you have a framework for generally optimizing digital ads. So what would that look like? And one element is fraud, but what are the other elements, and how do you go about optimizing your advertisement?  Sure. Like the heaviest hitter, in my opinion, is fraud. So you start with fraud, you look at where fraud is, and you minimize that, right? The next thing you want to focus on is conversion value. Every campaign has some level of conversion. It could be as simple as a click. It could be as simple as watching a video. It could be purchasing a product. It could be generating a lead for, let’s say, Hey, save money on my car insurance, and you fill out a lead. So what you want to do is look at where that conversion takes place. First off, you want to analyze the conversions because not all conversions are real conversions. You’ll get conversions like credit cards, fake credit cards being used, or fake information being used in fill in forms, and that’s where the fraud comes in. Once you eliminate that, now you can rely on the data that you see in your conversion value, and you start optimizing your campaigns around that conversion value. So as long as hey, this source is generating me a 20% conversion, this source is generating me 10%. Guess what? I want to stop spending on the 10%, spend more than the 20% just optimizing for the conversion value. And that's what's going to get your campaign to perform at its highest level.Share on X  So what are ways to optimize conversion beyond the fraud piece? Yeah, so once fraud’s out of the game, we’ve eliminated fraud, it’s really focusing on the data. What source you buy the traffic from, what sources they get the traffic from. Because sometimes you might buy a source of traffic like Google, and it may not come from Google. It may come from one of its syndicated partners like a CNN or a weather.com or Bloomberg, somewhere where you’re not familiar with, but if they’re getting traffic, that’s their partner network. They’re getting traffic from there. So you want to identify the sources. It could be by keyword, right? You can take a look and break it down by keyword. If you're looking at Google and maybe you have certain keywords that have a much higher performance because it's a better audience to targetShare on X and then you can have some that are much lower, then you got to decide what the cutoff is. So if you say, “Hey, anything less than a 10% conversion, I'm going to get rid of. And anything greater than 10%, I'm going to buy more of.” So that’s kind of where you focus on your conversion value. And ultimately, it’s to try to maximize your conversion while still spending your budget. Because let's say if you've got a source that's converting at 80%. It's going to be far and few between, and they're going to be expensive, and the volume of traffic is going to be light, and it's not going to be enough. Because if you've got one conversion a month, that's probably not enough to survive your company on. So you got to get somewhere in between, where you get the volume and you get the conversion value that you're looking for to give you the best possible campaign.Share on X So basically, you calculate your ROI on each type of conversion, and you get to a point where you still get a positive ROI. Is there like a rule of thumb? What is the kind of ROI do you need in order for it to generally be worth taking the risk of doing the advertising and putting in the effort?  Yeah. It’s very different from client to client. It’s got to be specific to a client. And I'll give you an example. I used to work with a company called TigerDirect. They were a huge reseller of electronics, computers, computer components, and stuff like that. And they would spend $110 to generate a $20 sale. So everybody knows that’s losing money, right? You're losing $80 on every sale you generate, or whatever the number is. If they're spending $100 to generate a sale just to get a $20 sale, why would they do that?  Well, they know once they get a client in the door, they market. They used to send weekly magazines of all the new stuff that's out in the market, the new pricing index, constant email bombardments. They would call you and say, “Hey, I saw you bought recordable CDs. We have a special on recordable CDs if you're looking for them.” They would market like crazy to their client base, and they would average over $300 per client.  So that’s the lifetime value.   Right. Their lifetime value was much greater than their cost for acquisition. And they were comfortable and in a position to spend that money to acquire the client knowing that they would make the money over time. Most companies don't operate that way. Most companies operate like GEICO—they pay $15 or $20 to get somebody to fill out a form saying they want to save money on car insurance. And they may close 15% of those leads into actual deals. And when they do the math, they’re making money every single lead that they get in, the ones that convert. And on the ones they lose, they're making enough money on the wins that the losses are outweighed, and they're still making money. So again, every company, every product—it's different. I've seen the same industries, like car insurance. Let's stick with car insurance. I've seen four or five companies where I'm looking at their conversion rates. Conversion rates are different. Their ROIs are different, their spend is different—everything's different. It's just targeting different audiences.Share on X  So if I had unlimited funding, let’s say, and I want to ramp up as fast as possible, but I wanted to make it in a smart way. Is there like a rule of thumb that your lifetime value—the profit you make on a customer—has to be 3x the amount you spend on advertising? And the lifetime is measured by the profit, not the top line, but the bottom line.  Yeah, I haven't seen a specific rule of thumb to give clients. Obviously, your lifetime value of a client needs to be more than the cost to acquire that client.  And if you want to be profitable, not every company starts out profitable. Look at Uber—they were a billion-dollar company before they went profitable. They were able to raise enough money to keep everything going, because all they cared about was client acquisition.  Yeah.  Let me get as many clients and as many drivers and riders in the door, as many drivers and riders in the door as they can possibly get so they can own the market. They had a great idea. Lyft was right behind them. They didn’t care. They were able to raise enough capital to just keep spending like crazy, knowing that in the long game, once they owned the market in all the different markets they were targeting, they were going to be profitable.Share on X So they were spending like crazy.  Doesn't that mean that there are some actors in the advertising market that inflate prices because maybe they’re venture-funded, and one out of a hundred company is going to make it unicorn? And the other 99 are going to be spending money on advertising, driving up prices. So if someone comes in and they're bootstrapping, they're going to be hard-pressed to actually make a return on their Facebook ads, because there's so much demand chasing results without appropriate expectation.  Well, if there’s enough demand, then the bootstrapper can make it work. I’ve been a bootstrapper my whole life. So if you’re in a market where there’s enough demand, it’ll work. But if you're in a situation where, let's say today, you decide to come up with a rideshare app, you're going to be hard-pressed to win riders and drivers as a new bootstrapped company. Personally, I don't think Uber would be where it is today if it were bootstrapped. A business model like that required to grow fast, and they needed the capital to do it. So there are certain industries that bootstrappers just aren't going to be able to touch, because you've got a company like Uber that was losing money while acquiring all these new clients, knowing that down the road they would own the network and they would be able to be profitable. That’s a big gamble. Yeah. But it's also all the other companies that get funding but never actually make it. And the venture capitalists are spreading their risk because they invest in ten companies, and if one blows up, that's enough.  Yeah.   So that means that there’s a lot of fake demand, basically.  Well, I’m talking about the demand from the client, not demand from the company. The company has the product, and they're trying to generate demand for their product. So when I say demand, I mean demand from the customer.  No, I mean, demand for advertising.  Oh, okay. Yeah, I see what you’re saying.  So clicks.   Yeah. So there's a limited number of people that are looking for that term. You’ve got a lot of people spending money. It’s going to make it difficult to get it unless you’re spending a lot per click.   Yeah.  So that means that maybe pay-per-click advertising is not for the faint of heart.  I wouldn't say that.  Yeah.   It's not for everybody when you're talking about every industry, right? Certain industries—I’ll give you an example. Let's say you're a roofer. Pay-per-click is going to work great for you because there are only so many roofers in a given area, and there's a high demand for roofing. You can get away with spending a couple dollars a click, where it’s not going to break the bank, and you get that phone ringing. My son, for example, owns a power washing and holiday lighting company. And he does Facebook and Google ads. He’s a small company, bootstrapped, and generates plenty of demand because of that situation. But again, if he decided he wanted to compete with Uber, he'd be lost. So it really depends on the industry, Insurance. Let's say you want to start your own Rich Kahn insurance company. Well, I’m going to be competing against Allstate, Progressive, GEICO—all these companies that are spending heavily in that sector. The only way you're going to get action is to spend more per click than they do. And if I’m spending more per click, and I don’t have the scale like they do, I’m going to lose money. Yeah. Super interesting. So let’s circle back to your framework. So we talked about fraud minimization as a way to optimize ads. We talked about conversion. What's the third leg of this stool?  For me, it’s content.   So let's say you've got fraud out of the game. You optimize by campaign and your ads are showing up number one every single time, but the copy doesn't draw. Or you don't refresh the copy often enough, then it gets stale, and people see it and think, “Eh, let me try somebody new.” So they're always looking for newer content, a way to hook the client. You really have to optimize campaign copy. So again, working with Google—that's ones out there—you have the ability to put up multiple ads, multiple creatives. Their system will automatically take titles and rotate them for you so they stay unique. And then they'll push more traffic to the ones that are getting a better conversion rate or a better click-through rate. So it's about constantly staying on top of your copy. Just like when you watch TV. You'll see the same companies advertising over and over again, but it's always a different commercial because they're trying to hook you. If they played the same commercial for the last 20 years, you'd just tune it out.  Tune it out. Yeah.   Yeah. But when you see something new, it's like, “Oh, let me watch that one.” It's kind of cool. Because the commercials have to have good copy. If it's boring, stale copy, nobody's going to pay attention.  And if it's entertaining, then it's even better, right?   Exactly. If it becomes memorable and you think, “Oh my God, you've got to see this commercial I just saw, it was amazing,” that's the kind of commercial you try to build—but it's very difficult to build.  Yeah, that’s very interesting. The creative element is very important. To catch attention and keep it, it has to be creative, curiosity-inducing, and potentially entertaining. That’s wonderful.  Yeah.  So when did you decide to go all in on Anura?  Yeah. We launched it April 1st, 2017. We spent that first year trying to figure out who we were as a business. Because I'd never sold SaaS before, so I was trying to figure out—do I have a pitch deck? How do I talk to people? What works best? How do I get the person to say they're interested and want to get on a call? There was so many things that we were struggling with that first year. I don’t know if we signed up more than one or two clients that first year. By the second year, we signed up a bunch of clients because we started to figure out what was working, who we’re talking to, the right trade shows to go to, the right Google ad campaigns to run.  And as we started getting that, we started getting our traction and we started growing the client base. So I guess we would say we launched in 2017, but really went all in in 2018. That's when we saw our first couple of clients jump on the software, fall in love with it, give us case studies and reviews, and say, “I can't believe how you changed my business. This is amazing.” Once we got into the hands of a client, and we had one or two clients that really embraced it, that's when we felt, “Okay, we're onto something special. We're all in.” That was about 2018.  And then you started winding down your consulting business and went all in on the SaaS business?  Yeah. We left the Google competitor, the really small Google competitor marketing agency. We left it up for a couple years because we had some clients that were still buying and using it. As the client attrition naturally occurred, we got to a point where we said, “Okay, it's time to shut it down.” That was also around 2018–2019. Basically, in 2018 we pulled all the resources from it and just kept it running for the clients that were still there. They'd been with us for years, so we kept it stable. We weren't going to trade shows, we weren't advertising it. Support was handled by two of us, the client support, actually the whole company was run by two of us, three of us, and we just let it run for a couple of years until the last client jumped off, and then we shut it down. Yeah. Actually, that's a great approach—to evolve from a business that maybe has a ceiling, find another opportunity, start putting more time into it as it takes off, reallocate resources, use the legacy business as a cash cow, your legacy business and then once the new business takes off, then basically cut bait. That’s very interesting. And I’ve seen this happen. I’ve done it myself as well. So what's the hardest decision you've ever had to make in your business?   I’m going over the last 22 years. The hardest decision I ever had to make was firing a best friend. And unfortunately, it actually happened twice. My two best friends—one was a partner and one was an employee. We were working together, and it just got to the point where we had to go our separate ways from a business standpoint, and that hurt the relationship. We stopped talking. It was a bad breakup. And I just ran into them about a year ago, and we picked up where we left off—bygones be bygones. It was tough back then because you have a good friend, and it's like, “Oh, I want to bring my friends into the business. So I always tell new business owners when they're starting: if you're going to start the business with friends as a partner, that's different.Share on X But don't hire your friends as employees. Because if you hire them as employees and you have to make a business decision that doesn't go well for them, they're going to pull the “friend card.” And you’re going to be stuck between either getting rid of a bad employee, and I say bad, but like an employee that you need to get rid of or lose a friend. That’s tough. Friends are hard to come by, especially good friends. Especially when you get older and your kids are out of school, you're not hanging out on the sidelines at sports or having coffee with people. As you get older, there are fewer groups you hang out in, so it's harder to find friends. So it’s not worth losing a friend over business.  Yeah, I agree. I agree. I had this experience as well, and it’s it was super painful for both of us. It did impact the relationship, even though we both put up a brave face over it, but it kind of breaks the trust.  Yeah. It’s not fun.   Yeah. So, final question I want to ask you is: what is the most important question an entrepreneur should ask themselves, in your opinion?  Am I willing to not give up? Like I said, when I started this company, it wasn’t a new concept. If it’s a new concept, it's a lot easier to say, “Man, I'm going to crush this.” Because when we started this, there were probably about a half a dozen different fraud solutions in the marketplace back in 2017. There was a handful of them that were out. They were already getting a lot of traction. I think all of them were fully funded and doing really well. It’s not the greatest time in the world to enter the fraud detection market when you have traction like that—kind of like entering the market trying to compete with Uber. But I looked at it and thought, based on everything I was doing, I think we have a better product. And once we started getting that feedback from clients who use the other products and realized we had a better product, it made me more convinced that this is the direction we want to go to.Share on X We want to turn this into its own company. We want to grow it. And for me, that question is: is this something I can do and not give up on? But if it’s something like you’re like, “Ah, if it doesn't do this, I don't know,” then don't start. Because one of the things you’ll find with most entrepreneurs, successful entrepreneurs, they don’t give up, persistence. They’re can be smart about it, but persistent.   It’s also a balance. It’s a belief. Maybe this is what you’re talking about that, do you have this conviction that this is going to work out in the end?  Yeah.  So how do you know? How do you know that you are willing to not give up? What makes you be able to make this decision? Is this a decision or is this like an ongoing question that you keep asking yourself?  For me, it's: I've got to run it through my head and feel that it's an unfillable business. And then I got to feel it in my heart. If I don’t feel it in my head and my heart, I’m not going to do it. I’ve had cut dozens and dozens of great ideas, some that I think would be phenomenal even in today’s standard, but I didn't have the resources I wanted behind them. I didn't really have the heart in those businesses, so I didn't start them. I wasn't all in. Like I said before, with this business, when we started it, I was all in with my toe. And then once I started getting feedback from clients, I jumped in. Because then I knew, it wasn’t me saying I’ve got the best solution, it was my client’s telling me I got a better solution. And then as I get client after client, so now you know, you look at seven, eight years later, I’ve got new people in the office. I started working for this new fraud company. I see they’re kind of small compared to some of the other big companies out in the marketplace. And then they’re on the phone with clients who are like ranting and raving about our software. They come back—now they're all in. And that's really what I want is I want every team member to feel that, to know that they're with the right company. It's not just for me—it's for the team too. Share on X Yeah, the team. I agree. That’s super important. Well, I love that. And this whole idea of the client feedback, reinforcing the value, and making people confident to sell it is huge. Yeah.  All right. So if people would like to reach out to learn about your solution—maybe they’re advertising, they’re spending a lot of money, and they want to save the 25% without losing any conversions, or they just want to reach out and learn more about and get to know you—where should they go and how can they reach you?   I would start with anura.io or www.anura.com . We own both. And on there, we have huge amount of resources. We publish several blogs every week. We have dozens of eBooks online. We have the world’s only comprehensive guide on ad fraud, it’s about an 80 page document. So plenty of ways to learn. And then once they want to talk to somebody, once they’re ready, and like they’ve done their research and they’re ready to talk to us, they can fill out a form and we'll reach out, or they can just pick up the phone and call us. If they want to follow me on LinkedIn, that’s my social media of choice. I post videos like this on there, some wacky videos sometimes with me and my grandkids. The best way to find me is just Rich Kahn on LinkedIn. I'm easy to find.   Awesome. Well, Rich, thank you for coming and sharing your framework—the Ad Optimization Framework. So it's content, fraud minimization, conversion, and this idea of conviction: when you are willing to not give up concept. It’s fabulous. For those of you listening, if you found this valuable, follow us on YouTube, check out our LinkedIn page, and stay tuned because every week we are going to get a wonderful contributor like Rich Kahn, the CEO of Anura. So Rich, thanks for coming and thanks for listening.  Appreciate it. Important Links: Rich's LinkedIn Rich's website

Brian Connery, Vice President of Sales at On Health, explains how their electronic medication administration record (EMAR) system and connected "med box" hardware aim to reduce medication errors and simplify workflows for direct support professionals (DSPs). Connery describes the company's person‑centered, collaborative design approach, shaped by a founding story involving a family tragedy related to medication mismanagement. He also shares his personal journey from DSP to leadership roles across provider agencies and state services, highlighting the meaningful, community‑driven nature of the intellectual and developmental disabilities (IDD) field. Connery closes by offering three recommendations for improving supports in IDD—innovation through technology access, reducing silos via collaboration and data sharing, and ongoing education paired with shared responsibility—emphasizing that progress requires collective effort across providers, vendors, and advocates.

Katrina Hazell is a dynamic motivational speaker, life coach, and author, known for her inspiring book "Special Education to College the Katrina Story, Breaking Those Glass Ceilings". As the founder and Executive Director of Disability Champion Mentoring Network Incorporated, Katrina is dedicated to empowerment, self-direction, and disability advocacy. She holds the position of Vice Chair of the Council on Developmental Disabilities and serves as an advocate lead for the Regional Centers for Workforce Transformation. Katrina is also a graduate of Kingsborough Community College, where she earned her Associate's degree.Episode Summary:In this enlightening episode of DSP Talk, host Asheley Blaise welcomes Katrina Hazell, a prominent motivational speaker and life coach, to discuss self-direction for people with disabilities. As individuals set new goals for the year, Katrina delves into the significance of self-directing one's life, focusing on using one's unique gifts and strengths rather than conforming to external expectations. Katrina shares how she navigates the systems designed for individuals with disabilities and underlines the importance of supportive relationships with Direct Support Professionals (DSPs) to foster true independence.Throughout the episode, Asheley and Katrina explore how being in control of one's own goals translates into daily life, highlighting the need for a balance between independence and support. Katrina shares her experiences advocating for herself, such as her journey with supported decision-making, and the impact it has had on bolstering her confidence. By underscoring the importance of emotional support and positive reinforcement, Katrina emphasizes building empowering partnerships rooted in trust and accountability. As Katrina shares her vision for a life that transcends societal limitations, Asheley encourages listeners to focus on the bigger picture, creating a life guided by one's own aspirations.Key Takeaways:Self-Direction Empowerment: Katrina emphasizes that effective self-direction begins internally and is strengthened by supportive networks that truly recognize and believe in one's goals.Daily Goal Control: Effective DSP relationships enable individuals to retain control over their goals by offering accountability and positive support, ensuring alignment within provided systems.Partnership Dynamics: Empowering DSP partnerships involve sharing goals, fostering trust, and providing accountability support, ensuring that individuals can achieve their aspirations.Bigger Picture Perspective: Katrina advises that both individuals and DSPs should focus on creating and pursuing a holistic vision for life, transcending system-imposed limitations.Notable Quotes:"I do not allow myself to feel limited or dwell on my disability. Instead, I focus within my gifts, abilities, and superpowers." - Katrina Hazell"I knew I didn't want guardianship, but a village to support me along the way." - Katrina Hazell"A truly empowering partnership with a DSP is having accountability support where you can see yourself thrive." - Katrina Hazell"Create the bigger picture of the life that you want to see within yourself, not what the system sees for you." - Katrina HazellResources:Episode TranscriptSpecial Education to College The Ketrina Story: Breaking Those Glass CeilingsDisability Champion Mentoring NetworkThe Regional Centers for Workforce TransformationFor more inspiring discussions and insights into disability advocacy and self-direction, tune into the full episode and stay engaged with DSP Talk for future episodes. Hosted on Acast. See acast.com/privacy for more information.

On Marketecture Live, Jayson Dubin, CEO and Founder of Playwire, explains how publishers can grow revenue and improve performance by combining machine learning with human intelligence. He shares concrete results from AI-driven traffic shaping and price floor optimization, walks through Playwire's Quality, Performance, Transparency (QPT) initiative, and discusses major ecosystem issues like supply chain opacity, malicious ads, and the shifting realities of AI-driven discovery. He also introduces RAMP, Playwire's Revenue Amplification Management Platform, built to give enterprise publishers control, visibility, and optional AI automation. Takeaways AI is best for repetitive, rapid decisions; humans are best for contextual strategy and judgment in a gray, complex ad ecosystem. AI traffic shaping drove a 21% lift in Revenue Per Session versus 9% without it. AI price flooring delivered about a 20% uplift in RPM through multidimensional, per-request adjustments. Cutting bid requests can increase performance and revenue while also improving page speed and traffic. QPT shifted Playwire from quantity to quality, strengthening trust with buyers and partners. Transparency remains uneven: publishers still struggle to identify buyers and stop malicious ads across the bidstream. RAMP unifies traffic shaping, bid shaping, and flooring into a platform designed for enterprise publisher control and visibility. Chapters 00:00 Intro Jayson Dubin and the core theme 00:55 What Playwire does and why automation matters at scale 01:23 The false choice: automation vs human involvement 01:38 Decision framework where AI wins vs where humans win 02:31 Traffic shaping explained feed DSPs and SSPs what they eat 03:15 Traffic shaping results 21% RPS lift and fewer bid requests 04:01 AI price flooring moving beyond GAM rule limits 05:23 Origin story industry feedback and the shift to quality 05:57 QPT Quality Performance Transparency 06:57 Two-year impact: fewer requests, higher CPM, higher revenue 09:37 Marketecture Live Q&A: What AI means for publishers now 18:56 Scale and leverage who gets to command better terms Learn more about your ad choices. Visit megaphone.fm/adchoices

The AI supercycle is expanding beyond just GPUs. In our first episode of the 2026 series, we break down the critical infrastructure that acts as the "roads and freeways" for data: data center networking, optics, and silicon photonics.Logic chips (like CPUs and GPUs) are the "office" where work gets done, but the network is the "commute" that moves that data. Without advanced cabling, transceivers, and switches, AI clusters simply cannot function.Find out what companies are involved in this fast growing market and how to approach investing in them. Join us on Discord with Semiconductor Insider, sign up on our website: www.chipstockinvestor.com/membershipSupercharge your analysis with AI! Get 15% of your membership with our special link here: https://fiscal.ai/csi/Sign Up For Our Newsletter: https://mailchi.mp/b1228c12f284/sign-up-landing-page-short-formChapters:00:00 - Investing in Chip Stocks 2026 01:43 - The "Roads" of AI: What is Data Center Networking? 02:46 - Copper vs. Fiber Optics: The Differences 03:59 - Market Size: Logic vs. Optoelectronics Sales 05:32 - The Cable Kings: Amphenol, Corning & CommScope 08:12 - Light Sources: Coherent, Lumentum & Broadcom 11:15 - Signal Integrity: Re-timers (Astera Labs, Credo) & DSPs 15:16 - Transceivers: Nvidia, Jabil & Intel 17:18 - Switching, Routing & The Full Stack (Broadcom, Marvell) 18:48 - Investment Strategy: Niche Players vs. Supply Chain ControllersIf you found this video useful, please make sure to like and subscribe!*********************************************************Affiliate links that are sprinkled in throughout this video. If something catches your eye and you decide to buy it, we might earn a little coffee money. Thanks for helping us (Kasey) fuel our caffeine addiction!Content in this video is for general information or entertainment only and is not specific or individual investment advice. Forecasts and information presented may not develop as predicted and there is no guarantee any strategies presented will be successful. All investing involves risk, and you could lose some or all of your principal.#Semiconductors #ChipStocks #AIInvesting #DataCenter #SiliconPhotonics #Nvidia #Broadcom #OpticalNetworking #TechStocks #Investing2026Nick and Kasey own shares of a Nvidia, Broadcom, Credo, Amphenol and a number of others mentioned in the video.

Squints615 sits down with Mille Manny. Originally from Memphis, TN. Squints615 came across Mille Manny on social media and immediately wanted to get him on IGSSTS. Took a few weeks....but it happened. His newest single "Bad One" is currently available on all DSPs. Enjoy an episode that houses that specific type of talent Squints615 labels as "undeniable." Follow Mille Manny on IG here: https://www.instagram.com/millemanny_/?hl=enSubscribe to Mile Manny on Youtube  ⁨@millemanny⁩  BIGS&P - SHOW AND PROVE ENTFOLLOW @SQUINTS615 ON INSTAGRAMAND YOUTUBE @SQUINTS615MERCH AVAILABLE AT WWW.CHADARMESTV.COM

What began in 2007 as a hi-res music download store has grown into a vital platform for global music fans eager for a human-curated, high-quality listening experience. Qobuz has had a massive 2025, which saw them peak at #4 on the iOS App Store thanks in part to viral posts calling out their 24-bit hi-res streaming & download offerings and editorial team-led recommendations. This month, we talk to Qobuz's Managing Director, Dan Mackta about the company's history & recent success, how the Qobuz experience is akin to shopping for music at your local record store, the many ways it differentiates from the top DSPs of the day, and more!

Andrew Casale, CEO, Index Exchange, and Megan Pagliuca, Chief Product Officer, Omnicom Media Group, unpack how live sports and streaming are becoming more addressable through programmatic, why new standards are fixing real-time “spike” problems, and how sell-side decisioning and AI-driven curation could reshape efficiency and fees across the open internet. Takeaways Live sports are becoming truly addressable through programmatic. Targeting is shifting to moment-level signals, not broad demos. Standards like podding and advanced ad requests reduce live break spikes. Pre-fetching and smarter pacing keep delivery stable. Sell-side decisioning now happens earlier and faster. That speed opens new optimization before bids reach DSPs. The supply chain may be split into modular parts to cut fees. AI is already boosting inclusion lists, safety, and creative workflows. Chapter 00:10 Intro to live sports and programmatic. 00:45 Megan on addressable “magic moments” in live sports. 03:12 Andrew on podding standards for live streams. 04:23 How advanced ad requests prevent break spikes. 06:36 What sell-side decisioning is and why it's faster now. 09:50 Two futures: bundled platforms or unbundled chain. 15:07 Megan on SPO and tighter partner sets. 17:45 Practical AI wins in lists, safety, and creativity. 23:20 Rapid-fire predictions for 2026. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, hosts Cynthia Morraz and John Dickerson talk with Nate Beers, founder of IDD Leader, about why communication skills matter for frontline supervisors in the IDD field. Direct support professionals and supervisors play a vital role in supporting people with disabilities to live fulfilling lives, making strong leadership and retention essential. In this episode:

Roku's John Rogers reveals how daily rigor, culture fit and a new programmatic playbook are shaping the future of CTV advertising.

Brad Thompson from MediaGo, a Baidu Company, joins AdTechGod on the AdTechGod Podcast to break down how SMB advertisers are using performance DSPs as a bridge from walled gardens into open web programmatic. Brad shares his path from agency work to platforms like AOL and MediaMath, why simplifying programmatic is essential for growth, how he uses LinkedIn and X differently to build partnerships, and what 2026 may look like as AI reshapes ad ops and optimization. The episode closes with Brad's view that AdCP can steer the industry back toward strong messaging and smart media choices, not just data-driven outcomes. Takeaways SMB marketers know Amazon, Meta, and TikTok well, but many need a simpler on-ramp to open web programmatic, creating a clear role for performance DSPs. AI will most improve optimization and creative workflows, while ad ops shifts through fewer manual tasks and slower net new hiring. LinkedIn works best for personal marketing and steady industry updates, while X is better for real-time discussion and learning. Strong relationships are still the edge in sales and BD because people handle the messy moments that tech cannot. AdCP is a major 2026 opportunity that can refocus digital advertising on message and media quality. Chapters 00:00 Brad's background and why he chose ad tech. 03:55 How MediaGo brings SMBs from walled gardens into programmatic. 05:00 Social selling in practice, LinkedIn versus X. 12:15 2026 outlook, AI reality versus hype, and job impact. 20:40 Why AdCP could be the biggest growth lever next year. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to this month's Bluegrass Briefing, a monthly series of episodes taking a look at what's going on in the world of bluegrass.Here are the links to stuff mentioned in this episode.News and announcements - church street news European Bluegrass Summit registrationAlison Krauss & Union Station - Live - vinyl reissueBela Fleck Jingle All the Way tour dates and vinyl reissueIBMA WebinarThursday, December 4, from 12-1PM ESTFrom the Table to the DSPs and Back Again: How To Make Money Without Selling RecordingsZoom link to joinReleases (The Grass is New)Hildaland (Bandcamp)The Grass is (mostly) New 2025 playlist (Spotify)Scroll on BuddyBéla Fleck's My Bluegrass Heart & Punch Brothers - Holiday Medley (live)WatchOther bitsThe Grass is (mostly) New 2025 playlistFull list of interviewsCollings GuitarsHappy picking.Matt Support the show===Thanks to Bryan Sutton for his wonderful theme tune to Bluegrass Jam Along (and to Justin Moses for playing the fiddle!) Bluegrass Jam Along is proud to be sponsored by Collings Guitars and Mandolins- Sign up to get updates on new episodes - Free fiddle tune chord sheets- Here's a list of all the Bluegrass Jam Along interviews- Follow Bluegrass Jam Along for regular updates: Instagram Facebook - Review us on Apple Podcasts

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training AI is changing the agency landscape faster than most owners can keep up with. Tools are popping up daily, clients are asking if rates should drop, and your team is either fired up or freaked out. Today's featured guest talks about what it takes to build an agency that thrives in a world obsessed with shiny new tech, where the edge is not more tools. It is better leadership, human connection, and an incubator mindset that keeps them ahead without drowning in the noise. Michael Davern is the CEO of Incept, an AI-enhanced, digital-first agency that has been around for a decade. Today, his agency blends automation, machine learning, and human-centered strategy to help enterprise clients grow with clarity and smart execution. He is an early adopter who still believes the real edge is human connection and wants to encourage agency owners to really think about who should lead. In this episode, we'll discuss: AI-enhanced vs. AI-first: what actually creates agency value. Leading an agency through rapid AI change. Why human-first agencies win in the long run. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. Evolving from a Specific Niche to a Full Service Agency Before agency life, Michael spent years in corporate America and even longer in the music industry as an artist development rep. That career went up in flames when the label collapsed and no one got paid. After a brief return to corporate, he approached his now business partner with an idea to sell text message marketing, and suddenly he was an entrepreneur learning the agency game the hard way. Early on he chased small business clients with $49 starter packages and cheesy platinum tiers. Nobody wanted it. The market did not understand text marketing yet and the value was unclear. Everything changed when an enterprise vendor in the Medicare insurance space let them into their workflow. Overnight texting became a revenue driver. That win opened the door to more enterprise relationships and pushed them to expand far beyond their original niche. What started as a simple vendor relationship ballooned into a full service digital agency. With time, growth came from necessity and opportunity, not a master plan. Michael admits they were often too early to the game, but that curiosity and experimentation kept them alive long enough to get good. AI-Enhanced vs. AI-First: What Actually Creates Agency Value Plenty of agencies slap "AI-first" on their website. Michael prefers to say "AI-enhanced" since "AI-first" implies handing the keys to robots or machines. That is not what his agency does. Instead they use AI to enhance execution. They were early with automation, early with machine learning through the IBM Watson test program, and early with programmatic bidding when DSPs were still new. Those experiments shaped how they work today. Now, they use all this knowledge to save money, time, and drive better results for clients. Clients are not paying for prompts or tools. AI lets the team save time, move faster, and stay in the lab testing new options without drowning in busywork. In Michael's view, agencies are not competing on deliverables anymore. They are competing on thinking. Navigating the AI Gold Rush Without Losing Your Mind There is a tool for everything now and most of them promise the world and deliver nothing. Michael believes the real threat is not AI taking jobs. It is crappy tools cluttering decision making and distracting agency owners from what matters. To keep his team sharp, he sets an AI budget for every employee at his agency. Everyone is encouraged to experiment, explore, and bring ideas back to the incubator. On Fridays, they compare notes. What worked. What flopped. What needs more testing. That culture of curiosity is what keeps them out in front rather than scrambling to catch up. Leadership in the Age of Rapid Change Nineteen months ago, Michael made a call. The company was going all in on AI enhancement. He sat the team down and said, "This is where we are heading." If anyone was uncomfortable, they could talk privately or get help transitioning to a different job. Not one person left. Clarity breeds confidence. When owners waffle or delay, their team feels it. When owners point the ship and support the crew, people dig in. Michael's team embraced experimentation because they were given structure, purpose, and room to contribute. And because of that leadership, his agency now runs on flat rate pricing tied to outcomes. They killed the old hourly model and their clients love them for it. Human-First Agencies Always Win the Long Game When was the last time you met in person with any of your top five clients? That's the type of effort they'll remember. Michael's team meets every top client in person at least quarterly. Their average client lifetime is just under seven years, which is unheard of when the industry average is barely over a year. Real relationships create real retention. When you have shared a meal, a drink, and actual time together, you are not just a vendor. You are a partner. And partners do not get replaced by the next AI First agency trying to undercut your price. The real advantage for your agency will be transparency and the ability to provide a personalized service. AI will give you more time to work on strategy, but you still have to offer the best client experience you can. Ultimately, clients are paying for more brain and less execution, "and doesn't everyone want that?" Michael asks. Choosing the Right Clients and Protecting Your Sanity Another theme Michael returns to is knowing when to say no. Early on, every agency chases whales. The bigger the better. Then you land one and realize it might sink the whole boat. Maturity is learning to pass on the wrong fish or hand them off to someone who is better built for it. Agencies do not need hundreds of clients. They need the right fraction of the market that values what they do. When you protect your focus, your retention goes up and your stress goes down. Michael's agency grows steadily because they stack clients instead of scrambling to replace them. The only clients they lose are the ones who stop paying their bills. Building a Culture of Innovation Without Burning Out Agencies talk a big game about innovation, but most owners are stuck riding a bike with square wheels and they refuse to get off, Michael says. This is the trap most agency owners fall into. They are too busy to innovate, too stuck to delegate, and too overwhelmed to lead. For him, the answer is simple. Get off the bike. Set the direction, and build the space for experimentation, because the future is coming whether you want it or not. Who Should Lead AI Inside an Agency Who should lead experimentation when the owner is overwhelmed? Michael believes someone has to claim the role, plant a stake, and move. At his agency, he oversees the incubator, but several team members drive the work. Your lead developer will experiment with different tools than your creative director. Your strategist will explore different workflows than your media buyer. Give them a budget. Give them a purpose. Give them ownership. The biggest mistake is waiting for someone else to figure it out. Agencies that delay will be crushed by owners who are willing to get to work and figure this technology out. Follow your curiosity. For agency owners stepping into that role, Michael suggests absorbing everything you can and staying curious. And for those who are further down in the ladder but still want to lead experimentation with new technologies: speak up and volunteer. If you're in a culture where that experimentation is not embraced, then maybe it's time to leave. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Ep 132Cole breaks down why The Bigger Picture didn't work long-term and what its ending says about the shallow state of hip-hop podcasting. He also dives into why labels pushing DSPs to raise streaming prices is a bad idea, and whether real alternatives to Spotify and Apple Music even exist. A full culture talk from someone who actually pays attention.Timestamps(0:00) Cole Open(1:08) The Bigger Picture Says Goodbye?(3:46) The Couldn't Move Past Kendrick v Drake(5:05) Jeremy, Dj Hed and Elliott Wilson felt non committal(9:37) Elliott's Hidden Agenda(14:57) The Problem with Hip Hop Podcasting(18:13) Spotify is Going to Raise the Price(19:10) The Labels Are to Blame(20:17) The OG Rappers are the Problem(24:39) Here is My Alternative to Streaming

当月新发音乐作品的精选分享，分为「华语」与「外语」两个部分，希望你能从中遇到喜欢的新鲜有趣的音乐。也欢迎你在评论区分享本月听到最好的新歌，一起查漏补缺，多多益善，不再歌荒！希望你会喜欢 :)

Ari Paparo sits down with Sergio Serra, PM Lead for RTB Fabric at AWS, to explore how Amazon is transforming the foundations of programmatic advertising. They break down how RTB Fabric eliminates data egress costs, improves latency through deterministic routing, and introduces a per-billion transaction model built specifically for ad tech. Recorded at Marketecture, this conversation reveals how AWS is creating purpose-built infrastructure for SSPs and DSPs, the power of modular services like real-time throttling and OpenRTB filtering, and why Fabric might redefine the economics of ad exchanges. Takeaways RTB Fabric removes the dual tax of data egress and load balancing costs. Deterministic availability zone routing cuts latency and boosts reliability. Built-in modules add rate limiting, filtering, and error masking without extra cost. The pricing model aligns with ad tech's transaction-based economics. AWS is opening Fabric beyond its own backbone, allowing external connectivity. Chapters 00:00 Introduction and AWS's Focus on Ad Tech 01:00 What RTB Fabric Solves for SSPs and DSPs 03:00 Eliminating Data Egress and Load Balancing Costs 05:00 How Deterministic Routing Improves Latency 07:00 Built-In Modules: Rate Limiting, Filtering, Error Masking 10:00 Pricing Model Based on Transactions 12:00 Internal vs. External Fabric Connections 14:00 Launch Partners and Future Expansion 15:30 Competitive Edge and Vision for RTB Fabric Learn more about your ad choices. Visit megaphone.fm/adchoices

It's often said that for e-commerce brands, the holiday season is the 5th quarter of the year. Sue Azari, e-commerce industry lead at AppsFlyer, joins Taylor Lobdell for a tactical breakdown of how the smartest e-commerce apps move from Q4 user acquisition to Q5 retention and remarketing. From UK and EMEA trends to global shifts in spend, Sue details why remarketing spend surges fivefold at the end of the year, how loyalty and personalization schemes actually drive a second purchase, and what makes non-organic installs disproportionately valuable for real app revenue. Referencing real examples from brands like Zara, H&M, Temu, and Shein, Sue lays out the structural shifts, practical tactics, and emerging risks facing every marketer trying to build durable, app-based revenue in a volatile global market.Key topics and questionsThe in-house consultant role at AppsFlyer and its cross-functional focusHow the UK's mature e-commerce market shapes global strategiesWhy Q5 matters, and how its install/revenue spike emergedWhen and why remarketing eclipses UA spendTactics for turning a Q4 buyer into a repeat customer in Q5Personalization, loyalty, and exclusive drops to drive frequencyUGC, influencer content, and AI tools for creative ideationWhat e-commerce needs to steal from gaming's diversified media mixWhy DSPs and Reddit remain underused in e-commercePaid–organic uplift: why half of installs deliver three-quarters of revenueHow to respond to high December CPMs and new market entrantsThe 70-20-10 rule for channel testingGlobal UA patterns: Android vs iOS, tariffs, rapid spend reallocationQR codes, in-store modes, and the app as a bridge to physical retailSegmentation: why abandon basket and uninstalled users matter mostStaying current in a market defined by privacy shifts and macro volatilityTimestamps(0:03) – Intro, Sue's cross-functional role and background(1:11) – UK and EMEA, market maturity, lessons, and cross-region strategy(2:52) – Defining Q5, why end-of-year cycles matter for apps and travel(4:10) – Black Friday: remarketing spend is five times UA at peak(5:03) – Tactics: loyalty, personalization, and getting to the second purchase(6:12) – Creative best practices, UGC, influencers, and new AI tools(7:02) – Diversifying media, DSPs, app-to-app installs, and what e-commerce misses(7:55) – Community and AI as emerging channels(9:13) – Paid–organic uplift, nearly three-quarters of revenue is non-organic(10:38) – Coping with high CPMs, moving spend, leaning on owned media(11:43) – Testing new channels; the 70-20-10 rule for risk(13:47) – Regional differences in UA: China, tariffs, and aggressive spend moves(17:00) – How Sue tracks trends, privacy changes, and new industry moves(17:32) – Temu/Shein: billion-dollar UA, loyalty pivots, and physical store expansions(19:42) – QR codes, attribution, and bridging digital and physical with apps(20:51) – Retargeting segments: abandon basket and uninstalled users(21:46) – Lightning round: favorite channels, brands, tactics, and London recommendationsSelected quotes(4:13) – “When we look at spend, remarketing spend is five times that of UA for e-commerce apps during the end of Q4.”(10:06) – “Nearly three quarters of purchase revenue comes from non-organic sources. Users are much more likely to buy something if they've been driven to the app by a particular marketing campaign.”(21:01) – “Abandoned baskets are my primary focus for remarketing, because 70% of users who install an e-commerce app will abandon their basket. The other one that I think is not as commonly done, but I think it's very valuable, is remarketing to uninstalled users.”Mentioned in this episodeAppsFlyerSue Azari on Linkedin

Jennifer Stanford Vogt is an established professional in the human services sector, with a career deeply influenced by serendipity and her belief in divine intervention. A graduate of Keuka College in 2008, Jennifer began her journey as a job readiness and GED instructor, eventually transitioning into the field of intellectual and developmental disabilities (IDD). Her roles have included direct support professional (DSP) and staff development trainer, and her insights are further informed by her personal experience as a parent of a child with multiple diagnoses, including autism and epilepsy. Currently, Jennifer serves as the Associate Director of Education and Training at eVero Corporation, leading teams in creating impactful learning programs and fostering innovation in the sector.Episode Summary:In this engaging episode of DSP Talk, host Asheley Blaise welcomes Jennifer Stanford Vogt, whose path through the realms of human service and parenthood brings an invaluable perspective on the interplay between direct support professionals (DSPs) and families. Jennifer shares how her dual experiences as both a parent and a DSP have shaped her understanding of these roles as a partnership built on empathy and effective communication. Her narrative underscores the mutual effort needed for individuals with disabilities to flourish, spotlighting how these interactions can foster personal growth, skill development, and emotional well-being.Jennifer dismantles common misconceptions about DSPs, emphasizing the skills, critical thinking, and emotional resilience required in their role. Her insights pave the way for families and DSPs to foster mutual respect and build healthy partnerships. By acknowledging the emotions and needs of both sides, Jennifer suggests concrete ways to strengthen these relationships, like regular check-ins, active listening, and transparent communication. Overall, the episode provides a compelling view into the complexities of caregiving, offering a call to action for both families and professionals to work cohesively towards enriching the lives of those they support.Key Takeaways:Beyond 'Babysitting': The role of DSPs is often misunderstood; it involves advocacy, problem-solving, and much more than supervision.Building Trust and Respect: Regular communication and small gestures of acknowledgment help to build trust between families and DSPs.The Human Aspect: Acknowledging the emotional journey of both DSPs and families leads to better support structures and cooperation.Partnership over Isolation: Success relies on treating the family-DSP relationship as a collaborative effort instead of two opposing sides.Notable Quotes:"It truly takes a real partnership, some empathy, and communication to make it happen.""DSPs are constantly problem-solving, teaching, advocating, and adapting in the moment.""At the end of the day, we're all just really here for the same reason: to help the person that we're both engaged with grow, develop, and thrive.""Assume always that there are good intentions and really listen to each other."Resources:eVero CorporationFor a deeper dive into this enlightening discussion, listen to the full episode. Stay tuned for more insightful content on DSP Talk, where we continue to explore stories and strategies that enhance the lives of those working in human services. Hosted on Acast. See acast.com/privacy for more information.

As app marketers navigate rising costs and tightening privacy rules, one truth is becoming clear — relying solely on Meta, Google, and TikTok is no longer sustainable. Beyond those walled gardens lies a vast, often overlooked landscape — the open internet — where opportunities for user acquisition remain untapped. In this App Talks special of the Business of Apps Podcast, David Murphy sits down with Omri Argaman, Co-Founder and CMO of Zoomd, to unpack how brands can scale efficiently outside the major ad platforms. Omri shares lessons from running thousands of campaigns across more than 600 integrated channels — from SDK and OEM partnerships to mobile operators and in-game ads. You'll hear why advertisers need to rethink where their users are, how to combat fraud while operating in open markets, and what strategies help brands grow globally without overspending on the usual platforms. If your growth plan still starts and ends with Meta or Google — this episode will change how you think about your acquisition mix. Let's dive in: here's Omri Argaman, Co-Founder and CMO at Zoomd. Today's topics include: Expanding beyond walled gardens: Why advertisers should move past Meta, Google, and TikTok to access untapped audiences and reduce competition. Understanding the open internet: Overview of ad channels like SDK networks, OEMs, mobile operators, DSPs, affiliate, native, and in-game advertising. Key challenges: Need for experienced partners, patience in optimization, regional differences, and higher exposure to ad fraud. Success stories: Case studies showing 200% growth for a streaming app and 30% lower acquisition costs for an e-commerce brand. Practical advice: Start small with test budgets, focus on performance models, use anti-fraud tools, and find reliable partners for sustainable scale. Links and Resources: Omri Argaman on LinkedIn Zoomd website Business Of Apps - connecting the app industry Quotes from Omri Argaman “A lot of advertisers avoid the open internet because they don't have the knowledge or the right partner — but that doesn't mean their customers aren't there.” “Success outside the walled gardens takes patience. You need to test, measure, and adapt across regions — not just spend and hope for results.” “Don't be afraid to step beyond Meta and Google. Start small, work on performance models, and you'll find a whole new ocean of users to acquire.” Host Business Of Apps - connecting the app industry since 2012

01:30 – How Tim Reynolds got his start in music and what led him to Big Machine.02:30 – What digital marketing actually means at a record label.03:49 – Who Tim's key industry relationships are — from DSPs to social platforms.04:27 – The three pillars of digital marketing: artist content, digital partnerships, and fan relationships.06:02 – How a digital campaign starts: defining an artist's brand and voice.08:12 – Turning creative vision into campaign strategy — how brand pillars become content.14:45 – Managing artist burnout and focus in a nonstop digital world.17:35 – Should artists focus on one platform or spread across many?18:58 – The difference between views and engagement — and which matters most.21:29 – Advice for artists who struggle with social media and content creation. The AIMP Nashville Pubcast is a DiMe Collective Production Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Sindy McKinnies is a dedicated registered nurse with a Bachelor's of Science in Nursing. She has been associated with Cardinal Hayes Home for Children for nearly 17 years, beginning her journey in 2006 as a Direct Support Professional (DSP). Over the years, Sindy transitioned into her current role as a nurse, bringing her hard-earned expertise and passionate commitment to making a difference in the lives of those she serves. Outside of her professional life, Sindy enjoys CrossFit, attending concerts, and parenting her child.Episode Summary:In this engaging episode of DSP Talk, host Asheley Blaise welcomes Sindy McKinnies, a seasoned registered nurse, to discuss the critical role of Direct Support Professionals (DSPs) in healthcare. Together, they delve into Sindy's journey from a DSP to a registered nurse at Cardinal Hayes Home for Children, reflecting on the profound impact these roles make on individuals' lives. Sindy shares her emotional connection to the work and offers insight into the invaluable lessons and experiences she's gained over nearly two decades in this field.Asheley and Sindy break down the nuances of the exempt clause in the New York State Nursing Practice Act, emphasizing its significance in enabling DSPs to deliver essential healthcare services. As Sindy explains, this clause allows DSPs to function under the guidance of a registered nurse, performing key medical tasks like medication administration and vitals monitoring. Their conversation highlights the indispensable part DSPs play in maintaining the quality of life for those they support, underscoring the close-knit relationships they build with nurses and other healthcare professionals to ensure holistic and personalized care.Key Takeaways:Sindy McKinnies transitioned from a Direct Support Professional to a registered nurse, a career change fueled by her desire to make a meaningful impact.The New York State Nursing Practice Act's exempt clause empowers DSPs to perform certain medical tasks under an RN's supervision, extending their scope of practice and improving service delivery.DSPs can perform a variety of medical tasks, including administering medication and providing basic wound care, supported by rigorous training and oversight.A strong collaborative relationship between DSPs, nurses, and physicians is vital for ensuring personalized and effective healthcare.Sindy emphasizes the importance of respecting DSPs' insights and acknowledges their critical role in enhancing the quality of life for individuals in care.Notable Quotes:"I felt such a desire to want to be there that I've never felt anywhere else, especially in the nursing field.""It's so important to listen to them… sometimes the stuff they're providing you doesn't make medical sense, but we have to figure out how that's connecting to something medically or behaviorally.""They're [DSPs] so very important for the quality of life, medically, emotionally. Just everything.""I love what I do, and I don't ever want to feel like I'm not one of them. I am one of them. I am a DSP, too."Resources:Cardinal Hayes Home for ChildrenThe New York State Nurse Practice Act (Article 139, §6908) Hosted on Acast. See acast.com/privacy for more information.

Yancey Strickler is a writer and entrepreneur that co-founded Kickstarter (and was CEO for 3 years), Metalabel, The Creative Independent, and A-Corp (Artist Corporations). Essentially, each of these ventures exist to equip creative people with capabilities, knowledge, and tools that make them more powerful. We cover the different facets of this at length, especially his concept of, and push to create Artist Corporations, the systemic exploitation of artists, how DSPs trade convenience for meaning and depth, platform boycotts, "winning" in it's purest sense, and a whole lot more.Get more access and support this show by subscribing to our Patreon, right here.Links:Yancey StricklerA-CorpsMetaLabelThe Creative IndependentHipgnosisNirvanaThe Royal Alberta AdvantageEp 68 - Evan Honer“All The King's Men”Virgil AblohBentoismCS Lewis - “The Inner Ring”Click here to watch this conversation on YouTube.Social Media:The Other 22 Hours InstagramThe Other 22 Hours TikTokMichaela Anne InstagramAaron Shafer-Haiss InstagramAll music written, performed, and produced by Aaron Shafer-Haiss. Become a subscribing member on our Patreon to gain more inside access including exclusive content, workshops, the chance to have your questions answered by our upcoming guests, and more.

In this episode of the Programmatic Digest, host Ellen Parker welcomes two of LinkedIn's most active programmatic voices: Gary Guarnaccia and Ryan Verklin. Together, they dive into the realities of in-housing, retail media, DSP strategy, and the ongoing shifts in supply path optimization (SPO). Ryan shares his journey from agency life to in-house at Bayer, where he helped lead the transition to hands-on programmatic buying before moving into retail media. Gary reflects on his role supporting Bayer's in-house teams through ad tech partnerships, ensuring programmatic and retail investments drive real business outcomes. We dig into hot-button industry debates, including: In-house vs. agency vs. retail media networks – how traders' roles are evolving. DSP strategy – why more DSPs don't automatically mean more reach. Retail media networks – the difference between on-site and off-site, and how CPG brands leverage retailer data for incremental reach. Amazon DSP – is it really positioned to replace other omni-channel platforms? Traders' perspective – why user-friendly DSPs, efficient reporting, and reduced friction are critical to long-term success. SPO and transparency – reacting to Index Exchange's announcement and The Trade Desk's move to categorize SSPs as resellers. The conversation highlights a recurring theme: programmatic traders need more love. Empowering the hands-on-keyboard teams with better tools, education, and collaboration leads to stronger business results—and less burnout. If you're a programmatic trader, strategist, or leader navigating the complexities of DSPs, SSPs, and retail media, this episode is packed with insights and candid perspectives you won't want to miss. Additional resource: Gary LinkedIn post    About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer:   Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts. Join Here: https://programmaticdigest14822.ac-page.com/executivemembership   Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program   Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course   Timestamps 00:00 – Welcome & Guest Introductions 03:11 – From Agency to In-House: Ryan & Gary's Journeys 08:35 – The Rise of Retail Media at Bayer 14:20 – DSP Strategy: Why More Doesn't Always Mean Better Reach 20:02 – Retail Media Networks: On-Site vs. Off-Site Explained 26:41 – Amazon DSP: Threat or Opportunity? 33:17 – Why Traders Deserve More Love in Ad Tech 40:05 – Reporting, AI, and Reducing Friction for Traders 46:28 – SPO Debate: Resellers, Transparency & Control 53:19 – Final Thoughts & Industry Takeaways   Meet Our Guest: Gary Guarnaccia – Ad Tech Partnerships, Bayer https://www.linkedin.com/in/gary-g-16328640/   Ryan Verklin – Retail Media Lead, Bayer https://www.linkedin.com/in/verklin/ https://www.instagram.com/verklin/ https://x.com/verklin   Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/  https://www.linkedin.com/in/helene-parker   Manuela Cortes - Co-Host  Programmatic Digest In Espanol:  https://www.linkedin.com/in/manuela-cortes-   Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/ As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/   Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/channel/UCBGMMRsZkw0IIUbQIJmMBxw   Looking for programmatic training/coaching?  Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program   Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course   Join our next workshop by signing up to our waitlist below:  https://www.heleneparker.com/waitlist/  

Publishers face mounting pressure as AI disrupts traditional traffic sources. Amanda Martin, Chief Revenue Officer at Mediavine, explains how the largest independent ad management firm helps publishers navigate programmatic complexity and declining search visibility. She discusses implementing crawler blocking technology through Cloudflare, developing diversified traffic acquisition strategies beyond Google Search dependency, and creating network-scale negotiating power with AI companies for content licensing deals.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Publishers face mounting pressure as AI disrupts traditional traffic sources. Amanda Martin, Chief Revenue Officer at Mediavine, explains how the largest independent ad management firm helps publishers navigate programmatic complexity and declining search visibility. She discusses implementing crawler blocking technology through Cloudflare, developing diversified traffic acquisition strategies beyond Google Search dependency, and creating network-scale negotiating power with AI companies for content licensing deals.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Landing BACK on Mazi's World for a 3RD TIME is Friend and FAMILY of the SHOW! xBValentine bringing a NEW and reinvigorating sound with her NEW SINGLE called "SUENO" available NOW on all DSPs! Mazi and Co. catch up with xB and talk about her evolution till this point with this new spanish music she's making, working with LEGENDS! finding herself and her SOUND. Her incredible support in the LGBTQ+ Community and standing TALL in her beliefs in her community! ROLL IT!

In this episode, we're joined by Felix Braberg, an ad monetization expert who has helped app studios generate over $450 million in ad revenue.With experience across two DSPs, one ad network, and leadership roles at Tetris and East Side Games, Felix now consults with studios to skyrocket their ad revenue. He also co-hosts the 2.5 Gamers YouTube channel, where he shares actionable ad monetization strategies.Felix will reveal real case studies and proven tactics covering AdMob monetization models, segmentation strategies, mediation systems, and the key players driving ad revenue today.If you've ever wondered how to unlock serious ad revenue growth the right way, this episode is your blueprint.You will discover:✅ A real-world ad monetization case study behind $450M in revenue✅ Ad monetization models that unlock massive growth✅ Mediation system secrets, how to pick and optimize like a pro✅ Who the true power players are in ad monetization todayLearn More:Subscribe to Felix's newsletter:https://felixbraberg.substack.com/You can also watch this video here: https://youtube.com/live/3cQAE-IbLxkWant expert guidance to grow your app? Book a quick call with App Masters:https://appmasters.com/contact-us/Indie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSArcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.- Emotionally resonant, human-like videos- Perfect for app demos, testimonials, and paid social creatives- Built for speed, built to convertWhether you're launching or scaling, Arcads makes it easy to test and iterate video ads.Try it now: https://www.arcads.ai/?comet_custom=appmasters*********************************************Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform✅ AI funnel generator✅ powerful drag-and-drop quiz builder✅ streamlined payments✅ comprehensive analytics✅ smart A/B testing✅ and moreLaunch high-performing web2app funnels in days, not months.Visit https://web2wave.com/ to create your web2app funnel for free.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

According to research from Gartner, buyer uncertainty leads to a 30% reduction in a buyer's ability to make a purchase decision at all. So, how can you create a buying experience that builds confidence, drives engagement, and ultimately improves win rates? Riley Rogers: Hi, and welcome to the Win-Win podcast. I’m your host, Riley Rogers. Join us as we dive into changing trends in the workplace and how to navigate them successfully. Here to discuss this topic is Annabel Hosking, Global Sales Enablement Manager at LexiNexis Risk Solutions. Thank you so much for joining us, Annabel. Just to kick us off, I’d love if you could tell us a little bit about yourself, your background, and your role. Annabel Hosking: Hi everyone. I currently work as a global sales network manager at LexisNexis Risk Solutions within the data services brand, so I’m very fortunate to work across. Four different brands that will work within the data space. And within my role, I lead the sales enablement team. We’re a global team. We’re a small team, small but mighty, and we work across methodology enablement. So all about our sales methodology, how we go to market, how our customers. Experiences. And I also work across all of our onboarding as well as all of our tech stack as well. So my role is really varied. I’m very lucky I get to work with some really great people across the world. And yeah, it was never a dull moment, I’ll say. RR: Isn’t that always the case? Small scrappy teams. Wearing a lot of hats and it’s always exciting. We’re super excited to have you here because I know you have experience spanning a lot of core parts of enablement, so I think there’s a lot to dig into there. Could you walk us through, because I think everybody’s story is different, maybe your professional journey and then how that background led you to enablement, and then how it’s kind of shaped your approach to enablement today. AH: Absolutely. I have what I like to think of as, and it comes from a podcast I’ve been listening to recently, it’s called Squiggly Careers, and I feel like my career was like a very squiggly career of how I ended up in enablement, because I did not at school think, oh, I’m gonna become a. Sales enabler whatsoever. But my background is very much actually in content management and platform management and communication. And how I moved into enablement was I was actually hired in my current company and one of the brands, the beginning of the pandemic. To essentially deliver enablement content. So I worked on delivery of content, content management, delivery of our Highspot system as well. And that was how I started to move into the enablement realm. And I will say it was completely unknown to me originally. I. Wasn’t even clear that I was doing sales enablement per se, but at least a good 18 months in my role here. I thought I was just delivering content and it wasn’t until working with vendors like Highspot where. That term enablement started to come out and it started to change, I suppose, how I delivered my content and it’s really come into its own where now I’m very fortunate where I’m have on my team who does phenomenal content and through my experience. It’s really understanding who my audience is, understanding how they like to consume their enablement, but also how can we consistently stay, um, ahead of what the trends are and how people like to change, how they like to consume, what they’re seeing A meeting was held by our team on Monday with the client team for the Zephyr project to review the status of the forthcoming Q3 launch campaign. The campaign, originally built as a omnichannel activation across CTV, paid social and programmatic display, is now subject to substantial midstream revisions—following newly surfaced client directives. The feedback introduce a material shift in strategic framing under a compressed delivery window. There will be a pivot as Zephyr deprioritizing the performance-tracking narrative to favor of a broader “everyday wellness and inclusivity” story which will require an immidiate reframe of our messaging, architecture and associated visuals. To addressed the revised scope, I've assigned immediate follow-ups actions across the team. Visual art will lead conversations with post-production around stock content intergration. Ad sales will recalibrating the media plan in light of the repositioned messaging and will coordinate with DSPs to avoid penalties related on insertion order delays. Copy desk is to be tasked with stripping all unsubstantiated medical claims from copy, implementing the new CTA and managing a parallel review with legal. We conduct a daily internal stand-up each morning through end of week to identify blockers. The next client check-in is scheduled for July 3rd, where we preview asset revisions and confirm compliance milestones. Final go/no-go is slated for July 7th at 17:00 PDT. We are proceeding with all mitigations in parallel, and escalated any dependency delays as they surface. day to day, because that has vastly changed as well in the last six years. So. Thankfully my background and being adaptable, working globally, working with a lot of different people has really helped shape that. Because you know, I always say if there’s one thing, so my career of, you know, working in content management and working with platforms, working in technology. It has really shaped who I am today because it’s all really embedded in those user Jo Journeys user stories, and that translates into what I hope is a good enablement experience. RR: Well, amazing. I love the phrase squiggly career. I think I am certainly going to have to steal that one, and I think it’s such a good way to describe how so many folks end up at enablement. You start in one place and you bring all of that knowledge that you acquire in that early discipline. Into enablement programming that’s more effective for it. And thinking about, you know, your background in content management and creating content and all of that fun stuff, I’d be curious to know how they kind of come together. So you recently spoke at Spark EA and highlighted the importance of the buying experience, so. What are you seeing as some of those biggest challenges in engaging today’s buyers and how are you addressing them? Maybe through content, maybe through enablement? What does that look like to you? AH: I mean, I think the buying experience today in 2025 is unlike anything we have seen. Ever. It is a completely different world for both salespeople and for buyers as well. And what I’m seeing is, you know, buyers are not only overwhelmed with information, they’re also inundated with it. There is so much content out there for a buyer to consume and not just through their sales individual. This is content that they can easily go and either get themselves or with things like AI and Copilot, they can have. Harness and surface to them. So that makes the role of the seller that much harder because we don’t always know what the buyer is viewing and whether it’s of value to them, and that means that their time, the buyer’s time is so precious. We are seeing that, you know, buyers, and I mentioned this when I was at Spark, there are so many people now involved in the buying decision. We’ve moved, I think it was from about three people a few years ago. We’re now at. Six to 10 people. And if you think about it, those are all new personas that sellers have to understand, have to get to know, potentially map out, connect with. And what’s really unfortunate is we’re also seeing that for a lot of sellers, our buyers are actually taking. Long to make a decision that they kind of get to a point of no decision. We’re at this decision fatigue. We’re a information fatigue, we’re a decision fatigue. And I think on the whole, our buyers are they tired. And I can talk as a buyer, myself as a customer, it’s really exhausting. And so what we try to encourage where I am in data services is sales have to differentiate themselves. If you wanna get in front of buyers nowadays, you have to think what are you bringing to the table that’s different from them? That’s a unique experience, that’s an experience that makes ’em feel important, makes ’em feel, listened to, makes them feel like they really can understand why we are doing business together. And that starts in how we as enablement get that content to our salespeople. If we are not able to identify the value that we are bringing as brands into that conversation, it becomes really hard for sales to know how to articulate that to the buyers as well. And so. As enablement, we are that bridge between the, a lot of other functions and the sales teams and the commercial teams of making sure that value identification is really clear. So by the time it reaches the buyer, they absolutely know why they’re having that conversation. They absolutely know what the value of that conversation is going to be. And that really does start with how are you getting that information into the hands of your salespeople? How are you making that content? Really accessible, really palatable as well. I think traditional enablement, we defer to a lot of very wordy, very long documents, which from experience, no salesperson really wants to read or look at or go through. So just as we’re seeing the buyers experience evolve, the enablement experience has to evolve as well in order to stay ahead of that and to give them the best experience to our salespeople. RR: I think you’re absolutely right on all of that. It is only getting more difficult, and as things change externally, you need to adapt internally. And so kind of thinking about how you’re making that change, and to your point, how you’re distributing materials in a way that is usable and usable for a sales audience that maybe isn’t gonna read 10 pages of written content. What would you say then is kind of the unique value for an enablement platform when it comes to helping sellers? Create and deliver these impactful and differentiated buying experiences that you’re looking for? AH: Oh, huge value, absolutely huge value. The power of enablement comes in the ability to be able to streamline that messaging. But in order to do so, we do need a channel to do that, you know, and that can’t exist. In ad hoc documents that you just hold on someone’s computer. Our journey with Highspot started many, many years ago. I think it was about sort five or six years ago, very early days for Highspot even themselves. And we set out with a mission statement, which was that Highspot would be a single source of truth holding up UpToDate relevant sales content. And I am happy to say that five years later we still maintain that mission statement. The platform has got bigger. There’s more people, there’s more content, as I’m sure you can imagine, but we have stuck to our statement that it is a single source of truth. It is up to date, it is valid information that sales are getting, but that all comes from having a channel with a witch to push that through to the sales audience. It just makes your role as an enabler that much easier, you know, day to day. As you know, we spoke about at the top of the call is no one day looks the same for enablement. It will always be different. There’ll be different priorities. There’ll be different go to market, there’ll be different initiatives. But if you know that at least you have somewhere that you can reliably put information in front of sales and then see how it’s being used, how it’s being impacted, how the seller is using it, how the buyer’s consuming it. Your role as enablement starts to become just a little bit easier. And so I would say for anyone who’s within the enablement sphere and looking at their tech stack, having a solid CMS is really gonna be a, a strong cornerstone of that. RR: I love the perspective on an enablement platform as kind of a source of consistency. Almost everything is changing. Your day in enablement is different. Buyers are behaving differently. Reps need to do different things to engage ’em, but at least you have one place that is reliable. But I will say, I know that. Strong buying experiences aren’t necessarily contingent just on technology. They also require a lot of hard work internally. And as one of the things that you, I’ve seen you mention on LinkedIn is that a core foundation of LexisNexis Risk Solution Services is ensuring that customers really recognize the value that you provide. And that kind of starts internally. With sales and leadership alignment. So I’m curious, how are you aligning those internal stakeholders so that way your teams are set up for success when they’re shaping those buyer experiences externally AH: with immense difficulty, I’ll say, and I think any enabler that sits here and says that it’s an easy job is lying through their team. It is, I think, one of the hardest, the hardest roles. Of enablement is getting everybody aligned, getting everyone to agree, and especially I work, as I say, across a lot of businesses. You know, I have four MDs, I have four heads of sales, I have a lot of sales leadership and a lot of sellers, and I’m sure that’s the case for a lot of people working in large enterprise organizations, stakeholders. Can be difficult to align, especially when you have a lot of different priorities and a lot going on. But what I would say is, is really identify what is the core value that you as a company or you as a business, as a brand can all agree on. Our MD has this thing, he says that all of our kickoffs, which is, you know, value is not on the lips of the seller, but is in the eyes of the customer. And that mission statement as it were. Has sort of brought all the stakeholders together to agree that even if there’s misalignment or disagreement on how we do things, we can all agree that we want to give the best experience for our customer and the best value to our customer. And so for enablement, it’s then saying, okay, so we have this mission statement, we have this belief that we want to be customer centric. We want to be value focused. What does that actually mean? For each internal stakeholder, what’s important for them? What are the metrics that they’re looking at day to day, month to month, quarter to quarter, and how is what we are doing with an enablement? How is it actually starting to impact that? Where is their focus? What are they going after? And the only way you are really gonna get those answers is by talking to your stakeholders. If you’re an enablement and you’re not a people person, it’s probably gonna be quite a tough job because a lot of our job is just talking. It’s talking with people, talking, you know, at people, sometimes listening to people, taking in information. I would say spend time with your stakeholders. You are there to listen first and foremost. You can’t solve every single problem that they come up with, and you shouldn’t try to. But if you can really understand what their world looks like and what’s really important to them, and what are the behaviors, what are the metrics that are gonna move the dial for your stakeholders? You’ll eventually start to map out, which is what we did. But actually a lot of them start to align. And even though they might be saying different things, the reality is that for a lot of sales leadership, they want similar things. You know, they want to have better pipeline hygiene, they wanna have higher wind rate. They wanna see, you know, large opportunity amounts more in the qualifying, the identify stage, that early sales stages, they wanna increase, you know, the ramping of new starters. We start to get these similar uniform metrics and so then we as enablement can start to work that into our strategy. Although we as enablement can really start to build what we are working on to align with our internal stakeholders and start to deliver for them. RR: I really appreciate that you had some really tactical and helpful tips in there, but also that you led with, this is not easy. That’s the big part, is there’s so many kind of lofty initiatives that you are like, how do I even tackle this? And it sounds so overwhelming. So I appreciate the acknowledgement there. Kind of wanna shift gears a little bit maybe towards some of the capabilities that you’re using and finding some success with. So one of the things that we’ve heard is that digital rooms have been a lever for kind of creating those differentiated buying experiences. So what are some of your best practices for creating effective digital rooms and then maybe getting your teams to leverage them. AH: Mm, absolutely. We have a brand who is using digital rooms really fantastically, and they’re teaching our other brands how they’ve used them. So, you know, I, I wholeheartedly agree they can make such a difference in the buying experience and if you’re not using them, you should a hundred percent be looking into where you can use them. So I would say when you are looking to start with a digital room is really understand. Why are you doing this? Like what’s the purpose of actually taking the time and the effort to work probably with your product marketing team or with your marketing teams as a whole to put together something that looks really professional. Looks on brand, but is also really easy for sales to go in and start to customize. I would recommend not having sales do it fully themselves. They have very busy day jobs, and I think if you’re gonna say to any sales person, okay, over to you to go and create this, you might run. Some adoption issues, however, working, you know, this is where your cross-functional working really becomes essential, is working with the individuals who can make good content, who can deliver good, uh, visuals, good framework for the salespeople to literally just be able to, within their sales cycle, adopt this, lift it, and send it to the customer. Because then we start to see, okay, where are we actually starting seeing the customer impact? Has it changed how the customer engages with the content? Are they revisiting? And so what we’ve seen is we’re actually looking at, you know, we see a much higher engagement rate when we have the customers viewing content through a digital room as opposed to simply. Static content, and we can see that obviously with the Highspot metrics, which you know, are a real gold dust when it comes to that. We can also see that, you know, we have repeat visits, so something that we wanted to drive was customers coming back and revisiting the content rather than just clicking in, seeing it once and then never viewing it again, was actually having that revisit of them continually coming back to their individual microsite, if you will. You know, we spoken a lot about a differentiated. Differentiated buying experience. And that can be challenging for salespeople because unless you are fortunate enough to only have you know four or five accounts, the likelihood is your book of business is probably quite vast. And so the expectation that you are consistently offering a differentiated variance for every single customer is just not sustainable. And so using these digital rooms, you are able to. Have, you know, a differentiated experience that is scalable. That it makes a buyer feel like it’s a really individualized experience when the reality is for sales, it’s probably quite an easy thing for them to put together, but it does take some uplift front end with your other teams and your cross departmental functions. RR: Yeah. I wanna double click it as something you said there, which was, if you’re asking reps to build it themselves, you’re probably not gonna see much in the way of adoption. I, I kind of wanna. Speak about that idea of what you can do to drive adoption more broadly. Because looking at the data, you’ve achieved a really impressive 82% recurring usage rate in Highspot. So in addition to that kind of approach to digital rooms, how are you driving adoption more broadly across your revenue teams, whether that’s internal reps, partners, whomever, what are you thinking about that’s helping you? Get people in the platform and keep them there. AH: Yeah. That’s been, you know, a metric we’re very proud of. And it’s been something where, you know, going back to what I said earlier, which is Highspot was set out to be the single source of truth. As soon as we turned on Highspot, for lack of a better word, we pretty much turned off every single other site. So there was nowhere else. For sales to go to get this information apart from this one platform. And I’ve seen this done various ways. I’ve seen people where they have, you know, duplicates and, oh, we’re doing a slow migration. We’re gonna keep SharePoint for a while, and then we’ll have Highspot as well. And you know, there’s no right answer to this, but ultimately, if you are looking to put out a message that this is your single source of truth, this is where you need to go to speak to sales. Our adoption has come because we really drove that and we continue to drive that. If you want content in front of sales, if you want success stories in front of sales, whatever it might be, it has to live in Highspot because there just simply isn’t anywhere else to go. And this is for a couple of reasons. The main one being that, you know, the actual management of the content is far easier. And if you think about the trickle down effect, the user needs the best experience possible. And so if they have all of this disjointed experience of going to multiple places to find multiple pieces of content that look different, that sound different, they’re not getting the best experience and they’re probably not gonna come back to Highspot. So for us, it’s really making sure I’m maintaining. The consistency in the user experience, and that comes from feedback as well. So we will regularly have feedback forums with our salespeople, with our sales leadership, and we’re very open within our team to hearing, listen, this is actually getting quite complicated to navigate. I dunno how to find content. And so then we as a team, as an enablement team, go, okay, what do we need to do to make it easier? How do we start to surface more content directly in front of our users? Because if they’re not having a good experience, then we are not doing our role as enablement. And you know, you don’t have to, if you do have a large sales team, you don’t have to have that verbatim feedback. You can use things like the search reports in Highspot to see, you know, what are people searching, what are the terms they’re looking for and the pieces of content, how can you start to surface that in front of them in a much easier way? Putting it on the homepage, putting it into their specific areas, really thinking about how you. Manage, maintain and govern that content to give your users a really solid experience. And that’s what we’ve done and it’s reflected, as I say, in the adoption and in the revisit rates as well. RR: I really like that you called out that search results report because I think that’s such a great way to kind of get a pulse on your people without having to go dig around and have a bunch of conversations. So thinking in addition to that, how do you leverage data and insights in the platform to help you inform and improve the programs you’re leading? AH: Yeah, absolutely. I mean, I have actually had to learn to, I suppose, step away from data slightly. Um, so that’s been feedback I’ve had as I’ve moved more into a, I suppose a leadership role is actually the data can’t always tell the whole story, although my heart and enablement goes, yes, it can, it can. But yeah, the. The, the scorecards that we have in high spots. So really for us, you know, looking at things like that play scorecard, we deliver a lot of sales plays. They’re the best way to get our enablement in front of people. They’re enjoyed and they’re liked by sales. But I can see very clearly what is the percentage of my audience that is viewing this play? How long are they spending? You know, what are the outcomes of the, you know, the business impact? At what point in the sales cycle as well? If there’s external content in there, for example, the marketing collateral, are they deploying this collateral and is it actually having any impact on the customer? Those sorts of insights. You just do not get anywhere else within any other content platform that we have. And so when it’s come to say, onboarding our marketing team or our product team into contributing content, being able to give them this insight helps them understand that the work they’re doing on building the content, maintaining the content is actually worth something because we can directly see the correlation with business outcome, which has always been one of our biggest challenges. Beyond that, our company does a lot with actually pulling the data out of Highspot. So we make use of the Highspot data lake, and we’ve actually pulled that into our own BI platform where we’ve started to look at things around, you know, how many channels and how much activity per opportunity are we seeing within sales. Something at the moment that we’d really drive on. Going back to that differentiated experience for the buyer is looking at a multi-channel approach when it comes to how we prospect and how we outreach. And that really started from using information that came from Highspot, looking at information that comes from Salesforce and going, okay, how many channels do people currently use when they’re outreaching? We’re only maybe seeing a couple, you know, one or two channels. But we know in today’s buying world that it’s gonna take between six to eight. Channels to get through to a buyer and to actually have a meeting. So what can we do to start to move the dial and start to build our programs across driving that? And so that’s how we use data and enablement is actually saying, what are we seeing today? What are the outcomes we want to see in the next quarter? What do we need to do in order to get there? There’s always a lot of talk on LinkedIn. I always see it about, you know, you need to be data driven and enablement. If you’re not offering insight, if you’re not offering analytics, you’re not doing your job. And that can be kind of hard to hear when actually, I think there’s almost too much data sometimes, and it can be quite complicated to understand. And this is why I, I personally really like how it is viewed in Highspot because the scorecards make it very accessible, very easy to consume, but also it doesn’t matter whether you’re an enabler, a seller, or a senior leader, you can be presented a scorecard and you can very quickly see what you need to get out of that and what your conclusions you’re drawing from it. RR: Yeah, I think it’s that. The difficulty of democratizing data into meaningful, actionable insights is sometimes impossible. You have so much at your disposal, and so making it useful is sometimes a challenge, so I love hearing that. You’re finding a way to use it well and inform your programs well. So we’ve heard a little bit about engaging buyers driving adoption. Tracking your impact and seeing how it’s kind of helping you do the things that you need to. So just one last question for you to close this out. For other enablement leaders looking to improve the buyer experience in today’s very digital first world, what is the biggest advice you would give ’em? AH: Oh, that’s a great question. I would say if you are in a position where you’re fortunate enough to be the buyer, think about how you want to experience that life cycle. You know, as someone who is a buyer day to day, as well as an enabler. You know, I always ask myself through, when we do our methodology onboarding, I will go and speak to the sales people about actually what it’s like from a buyer’s experience today, and that really helps. Give them that insight into what is sometimes a little bit of an elusive world that we know the buyer’s world, the buyer’s experience. So I would say for other enablers is how do you like to speak to your vendors? How often you know, what makes them stand out? What makes them noisy in your inbox, you know? When do you get those emails or outreach that you think, wow, I really wanna continue a conversation with that person. What did that person do? How can you bring that into your go to market? How can you bring that into your sales team if you’re an enabler who is perhaps not in the buying cycle? I would say. Spend time with your salespeople, really understanding the customer experience, and there are many ways that we can do this. Nowadays with technology, obviously everybody’s got call recording software, so we have a lot of our sales calls recorded. If you as an enabler are not digging in and really understanding what’s happening in those customer conversations, it’s going to be harder for yourself to be able to really get into the world of salespeople. So I would say, you know, you really need to experience. What the customer is going through. And that can be simply by having a look at those calls. Where were they successful? Where was there a positive outcome? Where did the buyer enjoy it? But then also where did the buyer sometimes mention things that were pains to them or where they would like to see improvements? What were the questions? That is where we really need our enablers to be on the front foot of really digging into the customer experience and almost spend as much time as you know with your customers, as you do with your salespeople, to really get that insight. RR: I think that’s fantastic advice to close on, is to put yourself in the buyer’s shoes, understand what they’re going through, and know for yourself what good looks like to you and drive that in your own business. So thank you again, Anabel. This has been a wonderful conversation full of all sorts of good insights that I really can’t wait to share with our community. I appreciate you joining us so much. AH: Thank you so much. Thank you so much for having me as well. Fantastic questions. RR: Amazing. Well, to our listeners, thank you for listening to this episode of the Win-Win podcast. Be sure to tune in next time for more insights on how you can maximize enablement successful Highspot.

On the latest episode of The Big Impression, Nestlé's Antonia Farquhar talks about striking unexpected partnerships, like KitKat with Formula One, to keep the 90-year-old chocolate brand fresh. It's part of a larger strategy to connect with new audiences through live cultural moments.  Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio.Damian Fowler (00:00):I'm Damian Fowler.Ilyse Liffreing (00:01):And I'm Ilyse Liffreing.Damian Fowler (00:02):And welcome to this edition of The Big Impression.Ilyse Liffreing (00:09):Today we're spotlighting one of the most ambitious shifts happening in brand marketing, Nestle's global push to redefine performance in a world where reach, relevance and streaming. Now go hand in hand.Damian Fowler (00:21):Our guest is Antonia Farquhar, global head of Media and partnerships at Nestle. Antonia has been at the forefront of Nestle's pivot towards connected TV and long-term brand building across categories, continents, and campaigns.Ilyse Liffreing (00:35):From Formula One to Gen Z coffee drinkers, she's helping Nestle rethink what media performance really means in a CTV first world and how brands can use new tools and data to close the loop between awareness and action.Damian Fowler (00:50):Let's get into it.Ilyse Liffreing (00:52):Antonia. So I understand that you guys are sponsoring Kit Kat's Formula One. I'm very curious to learn more about that.Antonia Farquhar (01:03):Yeah, one of the reasons that the Kit Kat team put that sponsorship together was to really, they've got an existing brand strategy, have a break, have a Kit Kat, right?Damian Fowler (01:14):Everybody loves that.Antonia Farquhar (01:14):Which is decades and decades old. I think it's way over 75 years old, that consistency of brand message is there and it's really part of the foundations of that brand. But the break is more important than ever in a busy world that we all live in today. And so it was really putting the brand at the heart of also everybody needs a break. How can we capitalize on that? And F1 has gone from being very much, I think known as a petrol head sports, to really bringing in different audiences, so younger, more diverse across the genders and it's global and Kit Kat is a major global brand of ours. So it was an excellent opportunity to really bring together the brand and I guess wouldn't have been an expected place. And then to capitalize on that, on giving people a better break as well.Ilyse Liffreing (02:08):Can you give me a little bit of background about why sports and why Formula One?Antonia Farquhar (02:15):I think for me, sports is one of the last truly appointment of view. Live viewing. You do not want to miss the race. You do not want to miss the final, you do not. There's so many of those moments now where it is also, people are talking about it, who won, how's the lineup, where is it? Et cetera. So it's part of cultural conversations and really the opportunity for our brands is to connect into what's happening, making sure we are injecting our brands with freshness and bringing in that new conversations. And I think sponsorship like the F1, and we also did Coffee Mate and the Super Bowl early this year, again, to really capitalize on where's the real excitement happening and how do we inject our brands in a distinct way. Obviously being true to their brand codes to new and different audiences,Damian Fowler (03:13):A thought a 30,000 foot view, you look across the landscaping like, well, these are the moments where we need to show upAntonia Farquhar (03:20):For sure. I mean, one of the role within the team is to really inspire and provoke and drive that distinctiveness for our brands. We are privileged to have a lot of huge global brands, but we're also over 150 years old as a company. So it's how do you inject that freshness? How do you stand out in a increasingly fragmented media landscape? So I think this is where we want brands to really lean in and as I said, it is holding on what is your brand territory? Where is that strategic foundations that hold true and need to be consistent, but how do you punch and become a little bit more maybe unexpected? Unexpected places is clearly one of the themes that I'm seeing in the industry lately that it drives that attention.Damian Fowler (04:20):When you talk about unexpected places. Could you say a bit more about that?Antonia Farquhar (04:26):I mean, we all know we are living in a very attention. Yeah, the second you wake up the phones, the amount of apps on your phones, it's increasingly hard and I think it'll continue to get harder to really drive connectivity to brands with people. And so I think doing something a little bit different and perhaps wouldn't, it's not predictable for that brand to be in that particular place or speaking in a different environment. I think that's an opportunity going forward. And I think when you look at a lot of the award-winning work globally this year, that's one theme that I really see coming through and I kind of love it. It's bringing a bit of fresh, it's bringing an edge, and I think it's pushing people and brand experiences to a different level to where they were before. SoIlyse Liffreing (05:18):Yeah,Antonia Farquhar (05:19):I'm enjoyingIlyse Liffreing (05:19):It and it's fun.Antonia Farquhar (05:20):Exactly. It's fun. And I feel like it's almost, there's different areas where different brands have different tone of voice, and so it's working out really what is that? And then perhaps tapping into a community really engaged in a particular community and how can you link your brand and derive some insights from that behavior to speak in that way.Ilyse Liffreing (05:45):Certainly. Now, I know you were talking about using sports to tap into that audience around appointment tv. Are there other channels that you guys are particularly leaned into at this time? Are there ones that you're experimenting with? How is that going?Antonia Farquhar (06:03):Yeah, so I think the more you know about marketing science, and I'm quite a nerd when it comes to marketing science, but the more channels you are in, the higher your effectiveness of course. So again, it's about how do we do fewer, bigger, better campaigns.(06:21):And media activations to really get that consistent cut through. But in terms of channels, when you look at where the growth is at the moment, retail, digital media is growing at an increasingly fast rate year on year. But connected TV is another one that I am really excited to discover the future of that particular medium. I mean, even in the last few years, the amount of ads that we serve on connected TV devices is more than doubled. The adoption rate is huge and it's from where you'd expect the more advanced markets where most of the streaming services for the US and the uk, but also in markets like India, the Philippines, Australia, the viewing habits are really shifting. I think COVID drove that acceleration and we all spent a lot more time at home and people probably spent money on better TVs because there wasn't as much to do outside. And so yeah, that's one I'm excited about.Ilyse Liffreing (07:29):And I would imagine for a brand like Nestle that the intersection of CTV and retail media and e-commerce is really exciting now that you can practically shop through your TV too.Antonia Farquhar (07:43):Yes. Yeah, it is. I think it's a great opportunity. I love the fact that that medium is back in the living room but advanced and it's now how do you make sure you are able to do a brand building experience and build an emotional connection, but also give people the prompt to buy perhaps through a QR code or through the retailer websites. And obviously the audiences piece is super attractive as well when you're really trying to nudge people to close the sale. So yeah, I think it's very exciting. It's amazing.Damian Fowler (08:23):I was interested in what you said just then about fewer, bigger, better, which is easy to say, but perhaps not easy to execute. What kind of mindset shifts were needed to get your teams to rally behind that concept and how does it kind of show up?Antonia Farquhar (08:41):Yeah, fewer, bigger, better is a phrase I feel like I say every single day in the office. We started on a journey a few years ago and it's all about the focus. So focusing on the brands, ensuring they're well fed with the right amount of investment because we know that's one of the key factors of marketing effectiveness. But so from where do we invest, how many briefs, et cetera, but actually also through to our agency partners as well. So we've done a big transformation across lots of parts of the globe to really consolidate our agency model, which has been a mindset shift to your point around if we scale and standardize, then we free up more time and brainpower to really create outstanding media activations and planning. And so we are in the transformation area of that at the moment. But yeah, it's bringing a lot of great benefits, good talent, better work, and a more we can scale faster. We are a huge organization. We operate in 188 markets, and so therefore scaling information and driving that best practice is going to go so much faster through the consolidation.Ilyse Liffreing (10:13):When it comes to CTV, are there specific brands that Nestle owns that kind of fit that target audience a little better?Antonia Farquhar (10:24):I think it's a great question. I think it fits a lot of our brands, but to your point, it depends on where that behavior is happening. Often it can be younger audiences, but we are seeing it growing to really, really broad audiences as well. And especially the move we've had in the industry from really subscription to the ad model piece allows that larger access as well. What I also am interested in this space is the type of content as well. So there's obviously a huge diversity in terms of super high production and Netflix style content all the way through to the UGC or that type of content as well. So again, going back to the point earlier about different audiences and their interests, to me that brings a really thoughtful opportunity about are there different types of content that makes sense for different brands, to your point, versus doing a one size fits all. So I think that's super interesting as we see the, well, the more and more content that comes out and the consumption increase as well.Damian Fowler (11:37):And what's also interesting I guess, is the global differences. I mean, I know the APAC market is very mobile first and different markets, more mature markets like the US CTV is strong. I wonder from your perspective, where do you see the big growth opportunities around the world from a media perspective?Antonia Farquhar (12:02):Like you say in Asia, we see huge growth of shopping online. It's seamless and you can really go from discovering a product to buying it within 10 seconds. And so that is challenging some of the norms about the amount of time but that people need. So yeah, again, it depends on the category and the purchase cycle there, but I think that's a great opportunity. Things like WhatsApp I think will be increasingly utilized by brands as a way, a more seamless way of connecting with shoppers as well. But I think social retail media and connected TV are the three areas that we really focus on, but then the important ask within that is how do we do it in a way that is quality, culturally relevant with the right context, so we are able to cut through in an effective way.Damian Fowler (13:07):So you're working closely with different agencies in each of those distinct markets.Antonia Farquhar (13:12):Yeah, exactly. To find the right opportunity and what are the local opportunities there too. AreDamian Fowler (13:20):There any surprises from your point of view? And I just want to say I grew up in York and it was the home of Roundtree Macintosh, which where Kit Kat started. And then over the years we've seen Kit Kat show up in different places, like in Japan, I think there's a version with green tea or green. So that's an interesting kind of wayIlyse Liffreing (13:41):A lot to collect them from around the world.Damian Fowler (13:43):And I think it is remarkable how the brand sort of KitKat brand has scaled across the world, but it's still kind true to that chocolate bar that I knew in York when I used to wake up. You could smell the cocoa. So are you kind of thinking about things like that?Antonia Farquhar (14:02):I think for me and with the brand team, it's about staying true to those foundations. Have a break, have a kick at, and that core bar that you grew up smelling,(14:16):But how can you flex into those local regions and opportunities, flavors tastes? And I think that's exciting opportunity. And obviously Japan, in fact, yesterday someone was saying about how they flew to Japan to buy the different types of KitKats. Clearly a lot of people get excited about that, but we also have factories all over the world. So it allows us to diversify and able to deliver to some of the nature, some of the local taste preferences. But for me it's about staying core to that brand really, because the foundation behind the piece. But yeah, you can also have fun with it with different flavor rotations too. Yeah.Ilyse Liffreing (15:04):Is there any advice that you would give marketers looking to make the same shift as you guys are doing from short term return on investment to long-term brand building?Damian Fowler (15:16):Fewer, bigger, better, right? Fewer, bigger better. Is that what you say?Antonia Farquhar (15:19):A rally cry. I'm going to have it on a T-shirt. Exactly. But no, you should sell those too. Exactly. So I think it's about focus, right? And it's about really focusing on where are the areas of the greatest opportunity. I'm also a big believer in having data points at hand. So whenever we are challenged around some of the decisions that we are aiming to drive across the business, having that the audience has actually grown by 50, 60, 70 or whatever percent, and it's no longer just teams, it's a very broad audience and our products are super broad and it allows us to connect with people daily, weekly. Again, it's that consistent piece that I think is really attractive there.Damian Fowler (16:12):What are you obsessed with figuring out right now?Antonia Farquhar (16:16):So many, many things at the moment. I just thinking about the conversation that we were having about quality of media and connected tv, I would love more understanding on the impact of ad loads. As I said, it does vary hugely across the different providers from six minutes an hour to, I dunno, probably 35 minutes an hour. And again, I'm a big believer and you get what you pay for. So if it is a higher cost, then the effectiveness is hopefully and likely higher. But again, proving the house I think would be really interesting as well and what effect, what it has on the effectiveness of that.Ilyse Liffreing (16:59):Yeah. So what would you say is missing from the CTV marketplace as it stands today?Antonia Farquhar (17:04):I would love more unification to manage, this is a very technical media answer, but to manage reach and frequency more consistently. I think that's been a bit of a downfall of the growth of things like BVO and CTV was that ability to effectively manage and not feel like you're wasting or annoying people with too many ads. So the unification of that across many devices would be my dream to be able to do. And it was never possible to unlock on linear TV for very obvious reasons, but as we are in a much more digitized world, it does feel possible. I'm not sure we'll get there. But yeah, any unification that a lot of the DSPs offer to me, they're incredibly valuable to ensure we're being more efficient and effective with our investment.Ilyse Liffreing (17:59):Very cool. Now I actually do have a follow up to what you said before about effective reach and cost. Do you feel like there, do you feel like most marketers still have the mindset that they want to buy in at the cheapest they can, no matter the effectiveness?Antonia Farquhar (18:21):Or is that changing? Do you think it's changing? I think it is changing. I do. I'm a believer that the more great effective research and the more case studies and that sort of part you read, it's not about that to me. These are soft metrics in terms of did the campaign deliver what you signed for on your media plan? But really we are here to drive business and brands and whether it's cross between equity and sales and category growth. So to me, you have to come back to, is it driving business results, making sure you're able to measure and manage those effectively because yeah, if you can't measure it, you can't manage it and you can't go back and say, well, we reached this many people, but did they convert? Did they do anything? Did they feel differently about your brands? These are the questions I'm really interested to answer.Damian Fowler (19:15):I guess final question, what's one of your favorite Nestle ad campaigns? Past or present?Antonia Farquhar (19:21):This is a tough question to answer because as my role is global, the brands are equal. I have to say some of my favorite, or I think it's timeless, is the George Clooney and espresso pieces as well. The art direction there I always think is beautiful. And I'm a big Nespresso fan, I have to say from a personal perspective. And also in Australia and New Zealand and Asia, there's a brand called Milo, and that is all about sport being a great way of bringing together people to learn and play and have fun. And they've done some fantastic ads throughout the time, really showing that resilience and the grit as well that it comes to what sport can teach you to do. So that's some of my favorite ads that we've done.Damian Fowler (20:29):And that's it for this edition of The Big Impression.Ilyse Liffreing (20:31):This show is produced by Molten Hart. Our theme is by love and caliber, and our associate producer isAntonia Farquhar (20:37):Sydney Cairns.Damian Fowler (20:38):And remember,Antonia Farquhar (20:39):Yeah, fewer, bigger, better is a phrase I feel like I say every single day.Damian Fowler (20:43):I'm DamianAntonia Farquhar (20:44):And I'm Ilyse,Damian Fowler (20:45):And we'll see you next time.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of the Marketecture Podcast, hosts Ari Paparo and Eric Franchi engage with Art Muldoon, Co-Founder of ArcSpan, to discuss the changing landscape of publisher data in ad tech. They explore topics such as leveraging AI to scale first-party data, the evolving future of the open web, and the intricacies of curation and transaction IDs (TIDs), emphasizing how publishers can regain control and succeed in a dynamic environment. The latter part of the episode covers industry updates, including mergers and acquisitions, shifts in DSPs, AI-driven creative tools, legal challenges facing Google, and the completion of the TikTok US deal. Takeaways ArcSpan helps publishers unify data and scale audiences. Publishers should expand beyond logged-in users using AI and surveys. Third-party validation boosts buy-side confidence. The open web is evolving, not dying. Curation can be a revenue opportunity if it is transparent. TIDs raise questions about fairness. M&A shows AI merging with media solutions. DSP competition is intensifying. Agencies are shifting towards AI workflows. Legal pressures on Google are increasing. Chapters00:00 - Ari and Eric introduce Art Muldoon from ArcSpan.02:00 - Explanation of Aggregate, Amplify, Activate.06:30 - Strategies for making 100% of audiences addressable.09:30 - Market caution and publisher pain points discussed.12:00 - How ArcSpan builds confidence on the buy-side.15:00 - Is it an opportunity or are margins being siphoned?17:00 - Comparing gaming, news, and sports publishers.19:00 - Reformulation, AI's role, and the future of publishing.21:00 - TIDs, Prebid, and the risks of arbitrage.25:00 - Partnerships: Rembrandt + Spaceback, Verve + Captify.30:00 - Amazon's GenAI tools and Yahoo's discount strategy vs. TTD.35:00 - Agency transformation insights.38:00 - Privacy remedies and lawsuits involving Magnite & Pubmatic.42:00 - Discussion on a US-led governance framework.45:00 - Reflections and a preview of next week. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this special episode of Talks with Trivium, we honor our Direct Support Professionals who are the dedicated individuals who work tirelessly to support our clients. You'll hear heartfelt messages of appreciation from leaders, supervisors, clients, and fellow DSPs, each sharing a few words to recognize the compassion, commitment, and hard work of those who make the biggest difference in our client'slives. Join us in celebrating the everyday heroes who are the heart of our organization.

In this episode, Emma and Patrick break down Walmart ending its exclusive partnership with The Trade Desk and explore what that means for DSPs and advertisers. Next, they tackle the end of the de minimis tax exemption, unpacking the impact for global marketplaces, sellers, and small businesses. Finally, they debate whether agentic AI is truly the future of commerce or just the latest tech mirage.

Cookies are out, context is in. People Inc.'s Jonathan Roberts joins The Big Impression to talk about how America's biggest publisher is using AI to reinvent contextual advertising with real-time intent.From Game of Thrones maps to the open web, Roberts believes content is king in the AI economy. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio.Damian Fowler (00:00):I'm Damian Fowler, and welcome to this edition of The Big Impression. Today we're looking at how publishers are using AI to reinvent contextual advertising and why it's becoming an important and powerful alternative to identity-based targeting. My guest is Jonathan Roberts, chief Innovation Officer at People Inc. America's largest publisher, formerly known as Meredith. He's leading the charge with decipher an AI platform that helps advertisers reach audiences based on real time intent across all of People Inc. Site and the Open Web. We're going to break down how it works, what it means for advertisers in a privacy first world and why Jonathan's side hustle. Creating maps for Game of Thrones has something for teachers about building smarter ad tech. So let's get into it. One note, this episode was recorded before the company changed its name. After the Meredith merger, you had some challenges getting the business going again. What made you realize that sort of rethinking targeting with decipher could be the way to go?Jonathan Roberts (01:17):We had a really strong belief and always have had a strong belief in the power of great content and also great content that helps people do things. Notably and Meredith are both in the olden times, you would call them service journalism. They help people do things, they inspire people. It's not news, it's not sports. If you go to Better Homes and Gardens to understand how to refresh your living room for spring, you're going to go into purchase a lot of stuff for your living room. If you're planting seeds for a great garden, you're also going to buy garden furniture. If you're going to health.com, you're there because you're managing a condition. If you're going to all recipes, you're shopping for dinner. These are all places where the publisher and the content is a critical path on the purchase to doing something like an economically valuable something. And so putting these two businesses together to build the largest publisher in the US and one of the largest in the world was a real privilege. All combinations are hard. When we acquired Meredith, it is a big, big business. We became the largest print publisher overnight.(02:23):What we see now, because we've been growing strongly for many, many quarters, and that growth is continuing, we're public. You can see our numbers, the performance is there, the premium is there, and you can always sell anything once. The trick is will people renew when they come back? And now we're in a world where our advertising revenue, which is the majority of our digital revenue, is stable and growing, deeply reliable and just really large. And we underpin that with decipher. Decipher simply is a belief that what you're reading right now tells a lot more about who you are and what you are going to do than a cookie signal, which is two days late and not relevant. What you did yesterday is less relevant to what you need to do than what you're doing right now. And so using content as a real time predictive signal is very, very performant. It's a hundred percent addressable, right? Everyone's reading content when we target to, they're on our content and we guaranteed it would outperform cookies, and we run a huge amount of ad revenue and we've never had to pay it in a guarantee.Damian Fowler (03:34):It's interesting that you're talking about contextual, but you're talking about contextual in real time, which seems to be the difference. I mean, because some people hear contextually, they go, oh, well, that's what you used to do, place an ad next to a piece of content in the garden supplement or the lifestyle supplement, but this is different.Jonathan Roberts (03:53):Yes. Yeah. I mean, ensemble say it's 2001 called and once it's at Targeting strategy back, but all things are new again, and I think they're newly fresh and newly relevant, newly accurate because it can do things now that we were never able to do before. So one of the huge strengths of Meredith as a platform is because we own People magazine, we dominate entertainment, we have better homes and gardens and spruce, we really cover home. We have all recipes. We literally have all the recipes plus cereal, seeds plus food and wine. So we cover food. We also do tech, travel, finance and health, and you could run those as a hazard brands, and they're all great in their own, but there's no network effect. What we discovered was because I know we have a pet site and we also have real simple, and we know that if you are getting a puppy or you have an aging dog, which we know from the pet site, we know you massively over index for interest in cleaning products and cleaning ideas on real simple, right?Damian Fowler (04:55):Yeah.Jonathan Roberts (04:55):This doesn't seem like a shocking conclusion to have, but the fact that we have both tells us both, which also means that if you take a health site where we're helping people with their chronic conditions, we can see all the signals of exactly what help you need with your diet. Huge overlaps. So we have all the recipe content and we know exactly how that cross correlates with chronic conditions. We also know how those health conditions correlate into skincare because we have Brody, which deals with makeup and beauty, but also all the skincare conditions and finance, right? Health is a financial situation as much as it is a health situation, particularly in the us. And so by tying these together, because most of these situations are whole lifestyle questions, we can understand that if you're thinking about planning a cruise in the Mediterranean, you're a good target for Vanguard to market mutual funds to. Whereas if we didn't have both investipedia and travel leisure, we couldn't do that. And so there's nothing on that cruise page, on the page in the words that allows you to do keyword targeting for mutual funds.(05:55):But we're using the fact that we know that cruise is a predictor of a mutual fund purchase so that we can actually market to anyone in market per cruise. We know they've got disposable income, they're likely low risk, long-term buy andhold investors with value investing needs. And we know that because we have these assets now, we have about 1500 different topics that we track across all of DDM across 1.5 million articles, tens of millions of visits a day, billions a year. If you just look at the possible correlations between any of those taxonomies that's over a million, or if we go a level deeper, over a hundred million connected data points, you can score. We've scored all of them with billions of visits, and so we have that full map of all consumers.Damian Fowler (06:42):I wanted to ask you, of course, and you always get this question I'm sure, but you have a pretty unusual background for ad tech theoretical physics as you mentioned, and researcher at CERN and Mapmaker as well for Game of Thrones, but this isn't standard publisher experience, but how did all that scientific background play into the way you approached building this innovation?Jonathan Roberts (07:03):Yeah, I think when I first joined the company, which was a long time ago now, and one of the original bits of this company was about.com, one of the internet oh 0.1 OG sites, and there was daily data on human interest going back to January 1st, 2000 across over a thousand different topics. And in that case, tens of millions of articles. And the team said, is this useful? Is there anything here that's interesting? I was like, oh my god, you don't know what you've got because if you treat as a physicist coming in, I looked at this and was like, this is a, it's like a telescope recording all of human interest. Each piece of content is like a single pixel of your telescope. And so if somebody comes and visit, you're like, oh, I'm recording the interest of this person in this topic, and you've got this incredibly fine grained understanding of the world because you've got all these people coming to us telling us what they want every day.(08:05):If I'm a classic news publisher, I look at my data and I find out what headlines I broke, I look at my data and I learn more about my own editorial strategy than I do about the world. We do not as much tell the world what to think about. The world tells us what they care about. And so that if you treat that as just a pure experimental framework where this incredible lens into an understanding of the world, lots of things are very stable. Many questions that people ask, they always ask, but you understand why do they ask them today? What's causing the to what are the correlations between what they are understanding around our finance business through the financial crash, our health business, I ran directly through COVID. So you see this kind of real time change of the world reacting to big shocks and it allows you to predict what comes next, right? Data's lovely, but unless you can do something with it, it's useless.Damian Fowler (08:59):It's interesting to hear you talk about that consistency, the sort of predictability in some ways of, I guess intense signals or should we just say human behavior, but now we've got AI further, deeper into the mix.Jonathan Roberts (09:13):So we were the first US publisher to do a deal with open ai, and that comes in three parts. They paid for training on our content. They also agreed within the contract to source and cite our content when it was used. And the third part, the particularly interesting part, is co-development of new things. So we've been involved with them as they've been building out their search product. They've been involved with us as we've been evolving decipher, one of the pieces of decipher is saying, can I understand which content is related to which other content? And in old fashioned pre AI days when it was just machine learning and natural language processing, you would just look at words and word occurrence and important words, and you'd correlate them that way. With ai, you go from the word to the concept to the reasoning behind it to a latent understanding of these kind of deeper, deeper connections.(10:09):And so when we changed over literally like, is this content related to that content? Is this article similar in what it's treating to that article? If they didn't use the same words but they were talking about the same topic, the previous system would've missed it. This system gets deeper. It's like, oh, this is the same concept. This is the same user need. These are the same intentions. And so when we overhauled this kind of multimillion point to point connection calculation, we drastically changed about 30% of those connections and significantly improved them, gives a much reacher, much deeper understanding of our content. What we've also done is said, and this is a year thing that we launched it at the beginning of the year, we have decipher, which runs on site. We launched Decipher Plus Inventively named right? I like it. We debated Max or Max Plus, but we went with Plus.(10:59):And what this says is we understand the user intent on our sites. We know when somebody's reading content, we have a very strong predictor model of what that person's going to need to do next. And we said, well, we're not the only people with intent driven content and intent driven audiences. So we know that if you're reading about newborn health topics, you are three and a half times more likely than average to be in market for a stroller. We're not the only people that write about newborn health. So we can find the individual pages on the rest of the web that do talk about newborn health, and we can unlock that very strong prediction that this purchase intent there. And so then we can have a premium service that buy those ads and delivers that value to our clients. Now we do that mapping and we've indexed hundreds of premium domains with opening eyes vector, embedding architecture to build that logic.Damian Fowler (11:56):That's fascinating. So in lots of ways, you're helping other publishers beyond your owned and operated properties.Jonathan Roberts (12:02):We believed that there was a premium in publishing that hadn't been tapped. We proved that to be true. Our numbers support it. We bet 2.7 billion on that bet, and it worked. So we really put our money where our mouth is. We know there's a premium outside of our walls that isn't being unlocked, and we have an information advantage so we can bring more premium to the publishers who have that quality content.Damian Fowler (12:24):I've got lots of questions about that, but one of them is, alright. I guess the first one is why have publishers been so slow out of the starting blocks to get this right when on the media buying side you have all of this ad tech that's going on, DSPs, et cetera.Jonathan Roberts (12:42):I think partly it's because publishers have always been a participant in the ad tech market off to one side. I put this back to the original sin of Ad Tech, which is coming in and saying, don't worry about it, publishers, we know your audience better than you ever will. That wasn't true then, and it's not true today, but Ad Tech pivoted the market to that position and that meant the publishers were dependent upon ad Tech's understanding of their audience. Now, if you've got a cookie-based understanding of an audience, how does a publisher make that cookie-based audience more valuable? Well, they don't because you're valuing the cookie, not the real time signal. And there is no such thing as cookie targeting. It's all retargeting. All the cookie signal is yesterday Signal. It's only what they did before they came to your site, dead star like or something, right? The publisher definitionally isn't influencing the value of that cookie. So an ad tech is valuing the cookie. The only thing the publisher can do to make more money is add scale, which is either generate clickbait because that's the cheapest way to get audience scale or run more ads on the page.(13:57):Cookies as a currency for advertising and targeting is the reason we currently have the internet We deserve, not the internet we want because the incentive is to cheap scale. If instead you can prove that the content is driving the value, the content is driving the decision and the content is driving the outcome, then you invest in more premium content. If you're a publisher, the second world is the one you want. But we had a 20 year distraction from understanding the value of content. And we're only now coming back to, I think one thing I'm very really happy to see is since we launched a cipher two years ago, there are now multiple publishers coming out with similarly inspired targeting architecture or ideas about how to reach quality, which is just a sign that the market has moved, right? Or the market moving and retargeting still works. Cookies are good currency, they do drive performance. If they didn't, it would never worked in the first place. But the ability to understand and classify premium content at web scale, which is what decipher Plus is a map for all intent across the entire open web is the thing that's required for quality content to be competitive with cookies as targeting mechanism and to beat it atDamian Fowler (15:15):Scale. You mentioned how this helps you reach all these third party sites beyond your properties. How do you ensure that there's still quality in the, there's quality content that match the kind of signals that makes decipher work?Jonathan Roberts (15:32):Tell me, not all content on the internet is beautiful, clean and wonderful. Not allDamian Fowler (15:36):Premium is it?Jonathan Roberts (15:36):I know there's a lot of made for arbitrage out there. Look, we, we've been a publisher for a long time. We've acquired a lot of publishers over the years, and every time we have bought a publisher, we have had to clean up the content because cheap content for scale is a siren call of publishing. Like, oh, I can get these eyeballs cheaper. Oh, wonderful. I know I just do that. And everyone gives it on some level to that, right? So we have consistently cleaned up content libraries every time we've acquired publishers. Look at the very beginning about had maybe 10 to 15 million euros. By the time we launched these artists and these individual vertical sites were down to 250,000 pages of content. It was a bigger business and it was a better business. The other side is the actual ad layout has to be good,Damian Fowler (16:29):ButJonathan Roberts (16:29):Every time we've picked up a publisher, we've removed ads from the site. Increase, yeah, experience quality,Damian Fowler (16:33):Right?Jonathan Roberts (16:36):Because we've audited multiple publishers for the cleanup, we have an incredibly detailed understanding of what quality content is. We have lots of, this is our special skill as a publisher. We can go into a publisher, identify the content and see what's good.Damian Fowler (16:54):Is that part of your pitch as it were, to people who advertisers?Jonathan Roberts (16:58):We work lots of advertisers. We're a huge part of the advertising market because we cover all the verticals. We have endemics in every space. If you're trying to do targeting based on identity, we have tens of millions of people a day. It'll work. You will find them with us, we reach the entire country every month. We are a platform scale publisher. So at no point do we saying don't do that, obviously do that, right? But what we're saying is there's a whole bunch of people who you can't identify, either they don't have cookies or IDs or because the useful data doesn't exist yet. It's not attached to those IDs. So incremental, supplementary and additional to reach the people in the moment with a hundred percent addressability, full national reach, complete privacy compliance, just the content, total brand safety. And we will put these two things side by side and we will guarantee that the decipher targeting will outperform the cookie targeting, which isn't say don't do cookie targeting, obviously do it. It works, it's successful. This is incremental and also will outperform. And then it just depends on the client, right? Some people want brand lift and brand consideration. They want big flashy things. We run People Magazine, we host the Grammy after party. We can do all the things you need from a large partner more than just media, but also we can get you right down to, for some partners with big deals, we guarantee incremental roas,Damian Fowler (18:26):ActualJonathan Roberts (18:26):In-store sales, incremental lift.Damian Fowler (18:29):So let's talk about roas. What's driving advertisers to lean in so heavily?Jonathan Roberts (18:34):Well, I think everybody's seen this over the last couple of years. In a high interest or environment, the CMOs getting asked, what's the return on my ad spend? So whereas previously you might've just been able to do a big flashy execution or activation. Now everybody wants some level of that media spend to be attributable to lift to dollars, to return to performance, because every single person who comes through our sites is going to do something after they come. We're never the last stop in that journey, and we don't sell you those garden seeds. We do not sell you the diabetes medication directly. We are going to have to hand you off to a partner who is going to be the place you take the economic action. So we are in the path to purchase for every single purchase on Earth.(19:19):And what we've proven with decipher is not only that we can be in that pathway and put the message in the path of that person who is going to make a decision, has not made one yet. But when we put the messaging in front of it of that person at the time, it changes their decisions, which is why it's not just roas, which could just be handing out coupons in the line to the pizza store. It's incremental to us, if you did not do this, you would have made less money. When you do this, you'll make more money. And having got to a point where we've now got multiple large campaigns, both for online action and brick and mortar stores that prove that when we advertise the person at this moment, they change their decision and they make their brand more money. Turns out that's not the hardest conversation to have with marketers. Truly, truly, if you catch people at the right moment, you will change their mind.Damian Fowler (20:10):They'll happily go back to their CFO and say, look at this. This is workingJonathan Roberts (20:15):No controversially at can. During the festival of advertising that we have as a publisher, we may be the most confident to say, you know what? Advertising works.Damian Fowler (20:27):You recently brought in a dedicated president to leadJonathan Roberts (20:30):Decipher,Damian Fowler (20:30):Right? So how does that help you take what started out as this in-house innovation that you've been working on and turn it into something even bigger?Jonathan Roberts (20:39):Yeah, I think my background is physics. I was a theoretical physicist for a decade. Theoretical physicists have some good and bad traits. A good trait is a belief that everything can be solved. Because my previous job was wake up in the morning and figure out how the universe began and like, well, today I'll figure it out. And nobody else has, right? There's a level of, let's call it intellectual confidence or arrogance in that approach. How hard can it be? The answer is very, but it also means you're a little bit of a diante, right? You're coming like, oh, it's ad tech. How hard can it be? And the just vary, right? So there's a benefit. I mean, I've done a lot of work in ad tech over the last couple of years. Jim Lawson, our president of Decipher, ran a publicly listed DSP, right? He was a public company, CEO, he knows this stuff inside a and back to front, Lindsay Van Kirk on the Cipher team launched the ADN Nexus, DSP, Patrick McCarthy, who runs all of our open web and a lot of our trade desk partnerships and the execution of all of the ways we connect into the entire ecosystem.(21:38):Ran product for AppNexus. Sam Selgin on the data science team wrote that Nexus bitter. I've got a good idea where we're going with this and where we should go with this and the direction we should be pointed in. But we have seasoned multi-decade experience pros doing the work because if you don't, you can have a good idea and bad execution, then you didn't do anything. Unless you can execute to the highest level, it won't actually work. And so we've had to bring in, I'm very glad we have brought in and love having them on the team. These people who can really take the beginnings of what we have and really take this to the scale that needs to be. Decipher. Plus is a framework for understanding user intent at Webscale and getting performance for our clients and unlocking a premium at Webscale. That is a huge project to go after and pull off. We have so many case studies proving that it will work, but we have a long way to go between where we are and where this thing naturally gets to. And that takes a lot of people with a lot of professional skills to go to.Damian Fowler (22:43):What's one thing right now that you're obsessed with figuring outJonathan Roberts (22:46):To take a complete left turn, but it is the topic up and down the Cosette this summer. There isn't currently any viable model for information economy in an AI future. There's lots of ideas of what it would be, but there isn't a subtle marketplace for this. We've got a very big two-sided marketplace for information. It's called Google and search. That's obviously changing. We haven't got to a point to understand what that future is. But if AI is powered by chips, power and content, if you're a chip investor, you're in a good place. If you're investing energy, you're in a good place of the three picks and shovels investments, content is probably the most undervalued at the moment. Lots of people are starting to realize that and building under the hood what that could look like. How that evolves in the next year is going to really determine what kind of information gets created because markets align to their incentives. If you build the marketplace well, you're going to end up with great content, great journalism, great creativity. If you build it wrong, you're going to have a bunch of cheap slop getting flooded the marketplace. And we are not going to fund great journalism. So that's at a moment in time where that future is getting determined and we have a very strong set of opinions on the publishing side, what that should look like. And I am very keen to make sure it gets done. You soundDamian Fowler (24:17):Optimistic.Jonathan Roberts (24:19):A year ago, the VCs and the technologists believed if you just slammed enough information into an AI system, you'd never need content ever again. And that the brain itself was the moat. Then deep seek proved that the brain wasn't a moat. That reasoning is a commodity because we found out that China could do it cheaper and faster, and we were shocked, shocked that China could do it cheaper and faster. And then the open source community rebuilt deep to in 48 hours, which was the real killer. So if reasoning is a commodity, which it is now, then content is king, right? Because reasoning on its own is free, but if you're grounding it in quality content, your answer's better. But the market dynamics have not caught up to that reality. But that is the reality. So I am optimistic that content goes back to our premium position in this. Now we just have to do all the boring stuff of figuring out what a viable marketplace looks like, how people get paid, all of this, all the hard work, but there's now a future model to align to.Damian Fowler (25:23):I love that. Alright, I've got to ask you this question. It's the last one, but I was going to ask it. You spent time building maps, visualizing data, and I've looked at your site, it's brilliant. Is there anything from that side of your creativity that helped you think differently about building say something like decipher?Jonathan Roberts (25:42):Yeah. So I think it won't surprise anyone to find out that I'm a massive nerd, right? I used to play d and d, I still do. We have my old high school group still convenes on Sunday afternoons, and we play d and d over Discord. Fantasy maps have been an obsession of mine for a long time. I did the fantasy maps of Game of Thrones. I'm George r Martin's cartographer. I published the book Lands of Ice and Fire with him. Maps are infographics. A map is a way of taking a complex system that you cannot visualize and bringing it to a world in which you can reason about it. I spent a lot of my life taking complex systems that nobody can visualize and building models and frameworks that help people reason about 'em and make decisions in a shared way. At this moment, as you're walking up and down the cosette, there is no map for the future. Nobody has a map, nobody has a plan. Not Google, not Microsoft, not Amazon, not our friends at OpenAI. Nobody knows what's coming. And so even just getting, but lots of people have ideas and opinions and thoughts and directions. So taking all that input and rationalize again to like, okay, if we lay it out like this, what breaks? Being able to logically reason about those virtual scenario. It is exactly the same process, that mental model as Matt.Damian Fowler (27:12):And that's it for this edition of The Big Impression. This show is produced by Molten Hart. Our theme is by loving caliber, and our associate producer is Sydney Cairns. And remember,Jonathan Roberts (27:22):We do not as much tell the world what to think about. The world tells us what they care about. Data's lovely, but unless you do something with it, it's useless.Damian Fowler (27:31):I'm Damian, and we'll see you next time.

Michelle Chu is a seasoned program and community builder with over a decade of dedication towards fostering inclusion and connecting people to essential resources. Currently, she works in the Community Connections department at Job Path, where her efforts are directed towards supporting adults with autism and other disabilities. Michelle plays an integral role in the Guac Committee, which stands for Growth, Unity, Accessibility, and Community, working tirelessly to create an inclusive workplace at Job Path. With a unique background in improvisational theater and extensive experience in tech and design operations, Michelle brings innovative approaches to her social work, making people feel understood and encouraging community growth.Episode Summary:In this episode of DSP Talk, host Asheley Blaise speaks with Michelle Chu, an extraordinary program builder dedicated to supporting adults with autism and other disabilities at Job Path. Michelle delves into her role as a Direct Support Professional (DSP) and shares her unique perspective, incorporating her background in improvisational theater into her social work. The conversation explores Michelle's innovative approaches to community building and the impact of fostering inclusivity in workplaces, setting the tone for a thought-provoking discussion on the challenges and rewards of being a DSP.Michelle insights reveal the emotional depth and commitment required in the DSP role, describing it as more than just a job, but a vocation filled with meaningful connections and personal growth. The episode uncovers both the rewarding experiences and the challenges faced by DSPs, highlighting Michelle's creative solutions, such as adapting games like Uno to assist participants in expressing their emotions. Throughout the podcast, valuable keywords such as "fostering inclusion," "creative expression," "emotional connection," and "community growth" echo the essence of Michelle's impactful work. Her ability to transform daily interactions into profound experiences underpins the core theme of the episode, focusing strongly on empowerment and self-direction within the communities she supports.Key Takeaways:The role of a Direct Support Professional (DSP) is about empowering people to achieve personal goals.Michelle Chu leverages her improvisational theater background to create innovative solutions that facilitate emotional expression for those with disabilities.Building strong support systems and maintaining open communication with team members and families are vital for successfully overcoming challenges in the DSP role.Recognizing and celebrating small wins can significantly affirm the importance and impact of a DSP's work, offering deep professional satisfaction.Emotional resilience, combined with creativity, can transform everyday interactions into meaningful growth opportunities for individuals and communities.Notable Quotes:"I think for me, definitely one of the most rewarding, because who would have thought that you could take a deck of Uno and turn it into, like, a vehicle for helping somebody better communicate how they feel emotionally?""I really think that the participants we serve are capable of so much more than they're given credit for.""Sometimes it's just like a gentle nudge to do something that we don't know is a possibility that makes it happen.""At the end of the day, what I most care about is making sure my team felt supported.""I think the heart of being a DSP is really empowering them to feel like they can do it."Resources:JobPath : Home - Job Path NYC Hosted on Acast. See acast.com/privacy for more information.

In this conversation, Ari Paparo interviews Ajit Thupil, Chief Product Officer of Bombora, discussing the unique challenges and strategies in B2B marketing. They explore how Bombora leverages data to enhance sales and marketing efforts, the importance of audience targeting, and the evolving role of AI in the industry. Ajit shares insights on the competitive landscape and the significance of understanding the distinct nature of B2B compared to B2C marketing. Takeaways Bombora focuses on the P2P space, serving sales and marketing needs. B2B marketing involves long and complex sales cycles. Data is crucial for targeting the right accounts in B2B. Activation of data is available through major DSPs and social channels. Granularity in audience targeting helps overcome company size disparities. AI's role in B2B marketing is evolving but remains data-dependent. Understanding customer behavior is key to effective targeting. Frequency capping at the account level is essential for B2B campaigns. Bombora's partnerships with publishers enhance data quality. Specialization in B2B marketing differentiates Bombora from larger platforms. Chapters 00:00 Introduction to Bombora and Its Mission 03:07 Understanding B2B Marketing Dynamics 06:09 Data Utilization in B2B Marketing 08:47 Targeting Strategies and Audience Granularity 11:50 The Role of AI in B2B Marketing 14:58 Competitive Landscape and Challenges 18:01 Lightning Round and Fun Insights Learn more about your ad choices. Visit megaphone.fm/adchoices

Atlanta Rapper TIGO stops by The Hussle Report to chopped it up with Hussle Porter about his new project Evolution of Tigo. The Ep is available on all DSPs. @hussle_porter : Instagram @abovewatermuzik TIGO Instagram @hussleporter | TIKTOK @bead.tigo | TIKTOK https://music.apple.com/us/album/evolution-of-tigo/1833775318

In this week's episode, John and Cynthia discuss creative ways to show DSP appreciation year-round, exploring the five languages of appreciation and offering budget-friendly ideas such as custom playlists, personalized video messages, and meaningful conversations about talents and interests. Resources mentioned in the episode: Patti Scott Video Your Gifts Are Important Too  Episode Transcript Want to share stories with us? Email us at Quillopod@myquillo.com To learn more about Quillo Connect visit MyQuillo.com

In this episode of the Ad TechGod Pod, host AdTechGod speaks with Sharon Taylor, Chief Revenue Officer at Triton Digital, about podcasting and audio advertising. They discuss Sharon's journey into the audio space, the growth and trends of podcasting in different regions, and the role of Triton in monetizing podcasts. The conversation also touches on the challenges of attribution and measurement in audio advertising, the importance of understanding podcast metrics, and the cultural shifts driving the appeal of podcasting among younger audiences. Sharon emphasizes the intimate nature of podcasting and its potential for advertisers to engage with a captive audience. Takeaways Podcasting is an intimate medium that engages listeners deeply. The growth of podcasting varies by region, with the US leading. Canada's podcasting market is growing but is more collaborative than competitive. The barrier to entry for podcasting is low, allowing diverse voices. Video is becoming increasingly important in the podcasting space. Triton Digital supports both large publishers and independent podcasters. Programmatic advertising in podcasting is still developing. Attribution and measurement in audio advertising are complex but improving. Podcasters should provide multiple metrics to advertisers for clarity. Podcasting offers a calming alternative to the noise of social media. Chapters 00:00 Introduction to the Audio Space 01:38 Sharon's Journey in Audio 03:39 Podcasting Trends in Different Regions 05:26 The Growth of Podcasting 08:15 Maturity and Future of Podcasting 10:05 Triton's Role in Podcast Monetization 12:03 Evolution of Programmatic Advertising in Podcasting 14:45 Attribution and Measurement in Audio Advertising 17:30 Understanding Podcast Metrics 21:02 Cultural Shifts and Podcasting's Appeal 23:59 The Therapeutic Nature of Podcasting Pause Ads, AI Browsers, and Programmatic Transparency: This Week in Advertising The Refresh News: September 2: Pause Ads, AI Browsers, and Programmatic Transparency: This Week in Advertising In this episode of The Refresh, Kait covers three big developments in advertising and adtech. Magnite is rolling out pause ads programmatically across major streaming providers, Anthropic has launched a cautious pilot of its AI-powered Chrome extension Claude, and the ANA has released its Q2 2025 Programmatic Transparency Benchmark report, highlighting both progress and persistent challenges in ad spend efficiency. 5 Key Highlights: Magnite is enabling programmatic buying of pause ads across platforms like DirecTV, Dish, and Fubo, with access through Clearline and DSPs such as Curve AI, Mountain, and Yahoo. Pause ads are proving popular with both advertisers and consumers, with studies showing over 50% of viewers take action after seeing one. Concerns remain that programmatic scale could dilute the contextual creativity that makes pause ads engaging. Anthropic is piloting a Chrome extension for its Claude AI, focused on browsing assistance while implementing strong safeguards against risks like prompt injection attacks. The ANA's Q2 2025 report shows programmatic waste rising to $26.8B, but also notes improvements: private marketplace deals now represent 88% of transactions, CTV programmatic spend has increased, and MFA spending has dropped sharply to 0.8%. Would you like me to also create a short LinkedIn post version of this recap, optimized for reach and engagement? Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the AdTechGod pod, Elizabeth Donovan, SVP Global Head of Commerce and Retail Media Networks at Kinesso/Acxiom/IPG , shares her journey into the retail media space, discussing her experiences at Marriott Media Networks and AccuWeather. She emphasizes the importance of first-party data, the transformation in retail media, and the challenges she faced as a woman in a predominantly male industry. Elizabeth also highlights the significance of work-life balance and her aspirations for the next generation in the advertising industry. Takeaways Elizabeth Donovan has a rich background in retail media, having worked at Marriott Media Networks and AccuWeather. She emphasizes the importance of first-party data in enhancing customer experiences. Kineso positions itself as a leader in retail and commerce networks, focusing on data-driven strategies. The retail media landscape is rapidly evolving, with a focus on personalization and customer engagement. Elizabeth believes in meeting clients where they are in their retail media journey. She highlights the importance of collaboration and support within the industry, especially for women. Work-life balance is crucial, and Elizabeth dedicates time to self-care amidst her busy schedule. She encourages the next generation to pursue their passions, regardless of industry. Elizabeth's journey reflects the challenges and triumphs of women in leadership roles in ad tech. The conversation underscores the need for continuous learning and adaptation in the fast-paced advertising landscape. Chapters 00:00 Introduction to Retail Media Expertise 01:08 Elizabeth's Journey into Retail Media 04:44 Kineso's Positioning in the Market 07:07 Transformation in Retail Media 09:52 The Role of First-Party Data 14:02 Challenges and Triumphs as a Woman in Ad Tech 19:06 Balancing Work and Personal Life 22:14 Future Aspirations for the Next Generation On Today's The Refresh News: Walmart, Google, and the Shifting Ad Market The Refresh breaks down three of the week's biggest stories in advertising: Walmart opening up its relationship with The Trade Desk, Google's use of advanced AI to combat ad fraud, and a recap of Upfront ad commitments that reveal the growing dominance of streaming. The conversation touches on the challenges facing independent DSPs, how advertisers continue to chase performance-driven platforms, and why streaming continues to pull dollars away from broadcast and cable. 5 Key Highlights: Walmart and The Trade Desk's partnership, once exclusive, is now open—raising questions about Walmart's long-term retail media strategy. The Trade Desk faces pressure from big tech platforms like Amazon and Google, who offer first-party data and vertically integrated capabilities independent DSPs can't match. Google has been quietly using multimodal large language models to reduce invalid traffic, achieving a reported 40% drop in mobile ad fraud. Variety reports that primetime TV ad commitments declined again in 2025, while streaming saw nearly an 18% increase in ad spend. Advertisers are chasing targeted audiences and programmatic opportunities in streaming, while networks push premium primetime content—including live sports—onto digital platforms. Learn more about your ad choices. Visit megaphone.fm/adchoices

Geneira Poulis is a seasoned Behavior Intervention Specialist (BIS) with over 14 years of experience in the field of developmental disabilities. She has served in various pivotal roles, ranging from Assistant Program Director to Program Director, and is now dedicated to fostering person-centered, equitable behavior support. Geneira 's approach is deeply informed by her firsthand experiences with systemic injustice. Holding a Master's of Social Work from Stony Brook University, she uniquely blends clinical expertise with a strong commitment to social justice, aiming to empower both the individuals served and the professionals who support them.Episode Summary:In this insightful episode of DSP Talk, host Asheley Blaise engages in a rich dialogue with Geneira Poulis, a respected Behavior Intervention Specialist (BIS), to explore the critical role that Direct Support Professionals (DSPs) play in the development and execution of behavior intervention plans. Geneira emphasizes the importance of including DSPs in the creation process, describing them as the 'backbone' of behavior support plans, and illustrating how their firsthand experiences, insights, and daily interactions with individuals can significantly enhance the efficacy and relevance of these plans.Geneira Poulis provides an innovative perspective on empowering DSPs through collaboration and inclusion in the planning process. By underscoring the importance of fostering environments where DSPs can actively contribute, ask questions, and feel valued, Geneira outlines strategies to bridge the gap between clinical teams and direct support staff. This approach not only improves behavioral outcomes but also nurtures professional growth and satisfaction among DSPs. This episode is a must-listen for anyone involved in the field of developmental disabilities, offering practical advice and key strategies for improving team collaboration and client care.Key Takeaways:DSPs are the "backbone" of behavior support plans, providing crucial insights from their close work with individuals.Collaboration between DSPs and clinicians is essential for crafting effective, real-world interventions that cater to individuals' specific needs.Empowering DSPs through dialogue and understanding the why behind behavior plans enhances their ability to implement these plans effectively.The inclusion of DSP experiences and observations in behavioral planning fosters a sense of pride and ownership, leading to better adherence and outcomes.Notable Quotes from Geneira Poulis:" I often feel like they're [DSPs] the writers and the behavior intervention specialists are the editors..""An observation gives us a snapshot, but the DSP gives us the whole picture. They're able to paint everything they see.""When we include them in creating the plan, it gives them a certain kind of pride behind the plan.""A strong, trusting relationship between the DSP and the people that they're supporting always gives positive behavior outcomes.""Make collaboration a built-in part of your system and not an afterthought."Discover more about creating effective behavior support strategies and empowering those on the front lines by tuning in to the full episode. Stay engaged for more enlightening content from DSP Talk, where we continue to explore pivotal topics in the developmental disabilities field. Hosted on Acast. See acast.com/privacy for more information.

Enjoy this week's episode with producer & Dj JUANNY BRAVO. Juany Bravo fuses his love of Latin influenced grooves, and tribal percussion through his house music productions, which have seen him release tracks on labels such as Make the Girls Dance Records, INSOMNIAC INRotation, Nervous, Connected, Made in Miami, Union, Hurry Up Slowly, Terms and Conditions, Afrodise and Kindisch, amongst others. Juany's releases have topped the Beatport charts, and have landed him countless playlists additions on Spotify and other DSPs. It's easy to hear why support for Juany's music comes from world renowned DJ's including Diplo, Black Coffee, Hugel, Aaron Sevilla, Gordo, Tom & Collins, AMEME, and the list goes on. Traveling the world, and filling dancefloors one continent at a time, his extensive touring schedule has so far reached the Americas, Europe, Africa, Asia & Indonesia. Juany Bravo, Dean Mickoski, Ale Kuma ft. KELILA - ID Fiin, Pezlo MD, Vikina - Mi Tierra (La Santa, G. Zamora Remix) REDOLENT Augusto Yepes, Maité Inaé, Talón (US) - Oxossi REDOLENT Fernando Campo - Feel The Bass (Juany Bravo Remix) David Tort x Juany Bravo - Partelo ft. Ghetto Flow HUGEL, DRAXX (ITA), CAVALLI - Ride or Die Eran Hersh, Juany Bravo - ID Nautik, Juany Bravo Feat. Oba Frank - Dark Beat (Extended Mix) Juany Bravo, Akami, Nomadune - ID MANU BS, Moree Mk Feat. Tastytru - Molly NODUS - Famy Aya Chus & Ceballos, Dennis Cruz - The Sun (Vocal Mix) David Tort - Addict (Juany Bravo x David Tort HoTL Mix) This show is syndicated & distributed exclusively by Syndicast. If you are a radio station interested in airing the show or would like to distribute your podcast / radio show please register here: https://syndicast.co.uk/distribution/registration

On this episode: Welcome to episode 376 of The Rise & Grind Podcast! Roderick & Cari dive into fresh album reviews from JID's God Does Like Ugly, Gunna's The Last Wun, and Bryson Tiller's Solace & The Vices. Plus, they break down the upcoming drops from Chance the Rapper's Star Line (8/15) and the newly delayed The Leak$ by Lil Baby, now arriving 8/22.   In other mentions, the crew reacts to NBA Youngboy & DJ Khaled's new tape — including their talk about kids and comments on Yaya Mayweather's pregnancy.   In news, YNW Melly's retrial is delayed until 2027, and Lil Wayne's Da Drought mixtape series was abruptly pulled from DSPs after it was uploaded without clearance.     Intro: Don Toliver- NO COMMENTS   Roderick | Sasha Keable- FEEL SOMETHING   Cari | Yeat- COMË N GO   Subscribe to Apple Music now to hear all of the new albums & tracks we discuss: https://apple.co/3NgdXW

The fellas recap the week that was: Dizzle - Anniversary weekend vibes! Killa - back issues, paying the mortgage, back to school! Kev - working & planning. Sports Talk: NBA Christmas Day schedules, Joel Embiid's knee is reportedly in bad shape, D-Wade & A.I. to be Carmelo's H.O.F. presenters, WNBA talk, and Shedeur Sanders make his debut, and more. Entertainment: Diddy update, A judge has authorized Drake to serve an elusive key witness is case vs UGM, Kendrick Lamar is nominated for 10 awards at the 2025 #VMAs, Lil Wayne drops classic mixtapes on DSPs, and more. Quick Hitters: Exterminators found a massive 22-inch rat in U.K. home, new food items on the way, Welsh IT engineer who accidentally threw away a hard drive holding 8,000 Bitcoin in 2013, has officially ended his 12-year search, and a Video game update.

It's been over 2 years since we had a talk with our guy CAEV and right off the heels of his release of "JUNGLEJUXE" it's a perfect time to catch up and find out what the Dorchester-bred artist has been up to! CAEV is an artist who has always kept re-inventing himself musically and creatively and with his latest project he's shown how that part of him hasn't changed at all. In what sounds like a fusion of Caribbean heritage and Rap, his latest project has grabbed the attention of many all while making them dance. The most impressive part of his roll-out is the album is not on any DSPs, but was sold as a merch-pack direct to consumer. This has got a lot of people talking and also showing independent artists that there is always a way to get pain from your art. This week, join Charlie MaSheen & Bellez as we welcome CAEV back to the pod and talk about a recent rant he went in on ig, JUNGLEJUXE, copycats, & SO MUCH MORE! CAEV also tells up about another project he has dropping sometime in August that will be on all DSPs, titled "DayzAfterJuxe". This was a very refreshing, entertaining and also insightful talk as we dove into into the world of CAEV! Be sure to check out his #RedCupsAndRap Freestyle available on our YouTube channel! Tap Innnn!!!! - - - - - - - - - - - - - - - follow on ig: @CWTFBradio @Charlie.MaSheen @BellezTheGreat @CAEV_ CHECK OUT ALL OF OUR CONTENT: www.CWTFB.com Learn more about your ad choices. Visit megaphone.fm/adchoices

DSPs are building tools to bypass SSPs, and SSPs are trying to cut out the buy side. But the real question in the noise is whether the technology improves effectiveness, says Kara Puccinelli, chief customer officer at Nexxen, which just so happens to describe itself as an end-to-end platform.

This week on the New Music Business podcast, Ari sits down with Oscar Höglund, the co-founder and CEO of Epidemic Sound. Epidemic Sound is a leading music and soundtracking platform for content creators. They have garnered attention for its digital rights model and soundtracking tools that help creators to elevate their content with music, while simultaneously supporting artists financially. Oscar shares insights from his journey launching Epidemic after working with Sweden's renowned Zodiak Television.In their episode, Ari and Oscar unpack critical issues impacting independent artists, including royalty structures, streaming economics, and the evolving landscape of music licensing. They explore Epidemic Sound's unique approach to artist compensation, discuss how digital streaming has pushed music toward playlist-driven consumption, and tackle the creative tension artists face when making commercially viable music. This episode offers an in-depth look at one of the industry's most influential platforms shaping the future of music in content creation.Chapters00:00 The Changing Landscape of Music Royalties06:00 Epidemic Sound: A New Model for Music Distribution12:14 Artist Compensation and Ownership Rights17:46 Innovative Approaches to Music Licensing24:09 The Impact of Epidemic Sound on Independent Artists29:53 Future of Music in the Digital Age42:16 The Evolution of Music Consumption46:21 Negotiating with DSPs and Licensing Rates49:52 The Rise of Epidemic Sound55:31 The Artist's Identity Crisis01:08:01 Future Innovations and AI in Music01:21:12 Becoming a Full-Service Music PlatformEdited and mixed by Ari DavidsMusic by Brassroots DistrictProduced by the team at Ari's TakeOrder the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.